March 5, 2012

CHARMING AND TIMELESS STARS IN THE ANIMATED SHORT-FORM SERIES "MINNIE’S BOW-TOONS"

MUMBAI: , the learning-focused block for kids aged 2-7 on presents a brand new animated short-form series "MINNIE’S BOW-TOONS" starring the quintessential ‘Bow sporting Fashionista’ --- Minnie Mouse. Based on a popular episode of Disney Junior's hit Emmy-nominated series " Clubhouse", these shorts will play out multiple times daily beginning this week only on Disney Junior.

In the stylish new series of shorts, Minnie Mouse, the leading lady of Disney Junior together with good friend , will show her passion for fashion by running up their very own Bow-Tique, a specialty shop which stocks only colorful bows and bow-ties. No matter what the occasion, Minnie has a bow (or bow-tie) for every situation, whether it's using a rubber bow to fix some leaky pipes or shredded bows to make pom-poms for a cheerleader.

Vijay Subramaniam, Business Head, Television International India, says, “Disney Junior is every young kid’s and their parent’s favorite entertainment destination. With this launch, we look forward to further build Minnie's timeless appeal that has entertained generations of kids and parents around the world”.

Ever since Minnie first made her appearance alongside her leading man, Mickey, in the classic animated short in 1928, she has inspired girls of various ages with her love of fashion. Known for her signature polka dot mini dress, black stockings, over-sized yellow pumps and hair bows, Minnie demonstrates the fashion flair that has inspired countless style icons and celebrities.

“Highlighting the themes of friendship and fashion, Minnie’s Bow-toons will engage our little fashionistas and encourage good values such as cooperation with each other, helping and sharing,” added Vijay.

One of the most beloved characters in the world, Minnie Mouse was first introduced to the public alongside her leading man, Mickey Mouse, in the 1928 classic animated short Steamboat Willie.

Some fun facts about Minnie Mouse: Minnie Mouse and Mickey Mouse share the same birthday – November 18. Minnie's Bow-Tique is not the first time Minnie has owned her own business. In the 1933 animated short “Building a Building”, Minnie owned a lunch cart where she sold boxed lunches to construction workers. Minnie loves dressing up in bows and ruffles and high-heeled shoes and her signature style has become a staple of classic Hollywood beauty.

If fun and fashion are what you seek, come be part of the grand opening of Minnie’s Bow-tique! Check out what Minnie and Daisy have to offer on Minnie’s Bow-Toons only on Disney Junior starting from March 12.

About Disney Junior: The newly branded, learning-focused block on Disney Channel the #1 entertainment destination for kids and families, Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. Disney Junior's programming invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's animated and live action series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills.

About Disney Channel India: Disney Channel the #1 entertainment destination for kids and families in India offers an unparalleled blend of quality Disney entertainment and distinctive, originally produced programs that kids love and families trust and enjoy. This includes Disney’s movies and series, sitcoms, family dramas and live action adventure stories. The channel’s multi-genre programming is designed to meet the under-served needs of India’s preschool, kids and family audiences. For more information on Disney Channel India, please visit http://www.disney.in/DisneyChannel.

Press Contact: Pooja Verma +91 98201 39811 [email protected]