PROXIMITY TO THE CITY CENTER makes this neighborhood an ideal ALGIERS location for residents seeking a suburban Algiers is one of the oldest neighborhoods in and the feel with a City lifestyle. only Orleans Parish community located on the West Bank of the River. The Algiers ferry provides easy access to the CBD and French Quarter or commuters can choose the traditional STABLE, AFFLUENT NEIGHBORHOODS auto route via the Crescent City Connection. With family-friendly offer a strong customer base. residential neighborhoods, historic buildings, bustling commercial corridors and quality schools, Algiers is a community designed for living, working and playing and is an emerging retail market. Algiers Point is a designated HISTORIC DISTRICT, which allows The General De Gaulle (GDG) corridor is experiencing retail qualifi ed property owners to access growth. The redevelopment of Algiers Plaza brought national Historic District Landmark retail anchors Ross, TJ Maxx, Petco, and Office Depot to the area. Commission resources. The existing Winn Dixie anchor underwent a multi-million dollar transformation into a new Market Place concept store.

TRAFFIC COUNTS OF OVER Federal City is a 155-acre redevelopment of the former Naval 107K VEHICLES PER DAY on General Support Activity New Orleans. Plans for a mixed use development De Gaulle makes the area a vibrant, but consisting of a grocery store, retail shops, offices, civil/municipal under served retail corridor. buildings, a hotel, and residential units are in the works. The nearly 3,000 military jobs created in the first phase of the project are expected to grow to over 10,000 federal and civilian jobs as the PLANNED MIXED USE project is completed. DEVELOPMENTS OFFER opportunities for retail growth in a The elegant English Turn Country Club Community boasts the “top desirable neighborhood setting. golf course in ” per GolfAdvisor.com.

Brenda Canada VP Retail Attraction 935 GRAVIER STREET, SUITE 2020 | NEW ORLEANS, LA 70112 Development & Strategy 504.934.4500 | WWW.NOLABA.ORG 504.934.4560 ALGIERS

POPULATION 0.5M 1M

Total 54,424 73,233 120,816 FRENCH QUARTER 19 Years or less 14,786 18,681 29,013 20-34 Years 11,904 16,289 28,478 35-44 Years 6,348 8,911 15,095 45-54 Years 7,059 9,727 16,165 55-64 Years 7,008 9,776 15,975 65 Years or older 7,319 9,848 16,090 ALGIERS MedianAge 35.8 36.9 36.9

HOUSEHOLD 0.5M 1M

Households (HH) 21,683 30,296 51,150 Average HH Size 2.48 2.40 2.33 Owner Occupied 48.73% 48.32% 46.34%

INCOME 0.5M 1M

Avg. HH $65,729 $64,537 $59,565 Median HH $43,109 $42,103 $38,359

ANNUAL HOUSEHOLD 0.5M 1M EXPENDITURE Apparel $2,091.00 $2,049.91 $1,904.43 Entertainment $2,838.32 $2,794.41 $2,579.62 Food & Beverages $7,577.89 $7,435.20 $6,922.18 Home Goods $955.66 $937.92 $864.30 Household $1,444.25 $1,422.05 $1,310.91 Operations Source: ESRI, 2015 Estimates Estimated daytime population of 120,000 people. CENTRAL BUSINESS DISTRICT

9.8 million tourists spent a Downtown New Orleans is the historic heart of Orleans Parish as well as the record $7.1 billion in 2015. main economic hub for the region. Tourism has reached record numbers and businesses are pursuing opportunities to set up shop in the area. Well-educated young professionals are moving into the Central Business District (CBD) at a rapid Average age of Downtown rate, attracting an eclectic mix of retailers and upscale restaurants. residents is 37 with an average household income of $89,000. The Mercedes Benz Superdome, the , and the Ernest Morial Convention Center are often filled to capacity as the City hosts a continuous stream of sporting events and conventions. The city successfully hosted the New BioDistrict will 2013 Super Bowl and looks forward to hosting more national sporting events. increase job opportunities in Furthermore, a plethora of cultural attractions including the Smithsonian Institute technology, science of Southern Art, National World War II Museum, and the Audubon Aquarium are bringing locals and tourists to the CBD. and medicine. Many national, international, regional and local retailers are focusing their Walkscore.com gave the expansion efforts on individually owned buildings on Canal Street and other areas of the CBD. Mixed-use projects such as South Market District bring an appealing CBD a high score of 93 for combination of luxury apartments, popular restaurants and fashionable retailers such its numerous amenities within as Arhaus to downtown. The ever popular Canal Place Mall added Tiffany & Co and walking distance. Armani Collezioni to their already successful mix of upscale retailers.

Canal Street is being reinvented as the primary shopping destination for a Mardi Gras, French Super Regional Trade Area. World class retailers, including popular national Quarter Fest, Idea Village’s chains True Religion and Art of Shaving have opened on Canal Street. With Entrepreneur Week, Essence award winning restaurants and first class hotels, Canal Street is moving forward Fest, Saints Football, and to reclaim its place among the great shopping avenues of the world. The renovated Saenger Theater reopened in Fall of 2013 to sold out audiences as Pelican Basketball are only a they host Broadway shows and popular musical performers. Located across few of the events that draw the street, the historic reopened to sold out live performances. both locals and tourists to the CBD. The Outlet Collection at Riverwalk opened May 2014 to record sales. Nordstrom Rack will open in fall 2016 to co-anchor the center with Last Call Studio by Neiman Marcus. Brenda Canada VP Retail Attraction 935 GRAVIER STREET, SUITE 2020 | NEW ORLEANS, LA 70112 Development & Strategy 504.934.4500 | WWW.NOLABA.ORG 504.934.4560 CENTRAL BUSINESS DISTRICT POPULATION 0.5M 1M

Total 2,683 17,253 52,251 FRENCH 19 Years or less 158 2,712 9,585 QUARTER 20-34 Years 1,463 5,269 14,916 35-44 Years 571 2,340 6,974 45-54 Years 508 2,376 7,180 55-64 Years 522 2,380 6,926 65 Years or older 461 2,176 6,670 SUPERDOME CENTRAL BUSINESS DISTRICT MedianAge 38.5 37.5 37.2

HOUSEHOLD 0.5M 1M

Households (HH) 2,296 9,051 24,635 Average HH Size 1.38 1.77 1.91 Owner Occupied 64.50% 21.83% 25.76%

INCOME 0.5M 1M

Avg. HH $72,271 $60,147 $45,157 Median HH $42,246 $31,269 $30,438

ANNUAL HOUSEHOLD 0.5M 1M EXPENDITURE Apparel $2,442.84 $2,013.92 $1,840.23 Entertainment $3,039.38 $2,544.92 $2,403.00 Food & Beverages $8,627.80 $7,175.39 $6,636.00 Home Goods $1,022.97 $855.06 $806.25 Household $1,579.02 $1,310.25 $1,223.26 Operations Source: ESRI, 2015 Estimates Established by the French in 1718, the French Quarter is a FRENCH QUARTER National Historic Landmark. Dynamic and picturesque, the French Quarter is the oldest settlement in New Orleans and is central to the history and culture The 6,000 + permanent residents of the of the city. Home to many of New Orleans’ best-known restaurants, attractions, and events, the French Quarter is a national treasure French Quarter earn an filled with vibrant retail activity and picturesque backdrops. average household income of $78,000. The French Quarter offers unique historic buildings, a steady influx With a walk score of 97 the French of visitors and locals and a diverse mix of boutique retail along Quarter – offers a great quality of life Royal and Chartres streets. National retails such as H+M and Urban Outfitters on Decatur Street are popular shopping destinations for within walking distance. locals and tourists.

9.8 million tourists to New Orleans Traditional restaurants Café Du Monde, K-Paul’s, Galatoire’s and spent $7.1 billion in 2015. many others define the quintessential flavor of New Orleans. The “Quarter” enjoys a prominent status as the “must see” and shop area of New Orleans. The historic French Market has existed on the same site since 1791, and features An established Historic District, the French Quarter’s architecture an eclectic mix of food booths, local is a protected asset – providing retailers the opportunity to occupy retail vendors and a farmer’s market buildings of great historic and visual interest. selling locally grown produce and seafood With record setting tourism focused on the French Quarter, it is a magnet for upscale boutiques, art galleries and entertainment venues.

Brenda Canada VP Retail Attraction 935 GRAVIER STREET, SUITE 2020 | NEW ORLEANS, LA 70112 Development & Strategy 504.934.4500 | WWW.NOLABA.ORG 504.934.4560 FRENCH QUARTER

POPULATION 0.5M 1M

Total 6,661 20,929 49,082 19 Years or less FRENCH 789 3,083 9,018 QUARTER 20-34 Years 1,508 5,304 13,226 35-44 Years 958 2,889 6,686 45-54 Years 984 3,014 6,976 55-64 Years 1,182 3,354 6,800 65 Years or older 1,240 3,284 6,376 SUPERDOME CENTRAL BUSINESS DISTRICT MedianAge 45.9 42.1 38.3

HOUSEHOLD 0.5M 1M

Households (HH) 4,045 11,335 23,109 Average HH Size 1.63 1.79 1.97 Owner Occupied 24.43% 28.53% 30.59%

INCOME 0.5M 1M

Avg. HH $77,829 $58,341 $52,330 Median HH $39,390 $31,387 $29,717

ANNUAL HOUSEHOLD 0.5M 1M EXPENDITURE Apparel $2,572.76 $1,907.99 $1,707.89 Entertainment $3,295.12 $2,494.98 $2,243.90 Food & Beverages $9,101.14 $6,862.07 $6,169.43 Home Goods $1,079.50 $830.11 $752.90 Household $1,728.53 $1,275.68 $1,138.83 Operations Source: ESRI, 2015 Estimates Residents of Lake Area have an average household income of $117,614, the highest in Orleans Parish. LAKE AREA Known for its breathtaking views of Lake Pontchartrain, quaint Lake Area residents are highly educated, with harbor and proximity to the beautiful, sprawling – Lake 63.4% of residents having some college Area is recognized for its established, well-kept neighborhoods education or higher. and civically engaged residents.

Lake Area supports a variety of local retailers and restaurants. 77% of Lake Area residents live in single Harrison Avenue is the main retail corridor and is a focal point for family households and the neighborhood shopping and dining by local residents. Successful restaurants is heavily populated by families with children. like the Velvet Cactus and Susan Spicer’s Mondo are not only supported by the local residents, but attract diners from all parts of the City. With its close proximity to I-10, Lakeview is only a 13 minute drive to Downtown A majority of Lake Area residents are college educated and own New Orleans. their homes. The neighborhood’s proximity to top schools, Lake Pontchartrain and the many amenities offered at City Park and The Lake Area’s location adjacent to City Downtown make it a popular spot for residents who desire to settle into an upscale neighborhood. Park and Lake Pontchartrain offer unique opportunities for sporting goods and Plans are underway to reopen the popular Pontchartrain lifestyle retailers. Beach recreation area. This local favorite has provided a beach experience to New Orleans since the mid 19th century.

Brenda Canada VP Retail Attraction 935 GRAVIER STREET, SUITE 2020 | NEW ORLEANS, LA 70112 Development & Strategy 504.934.4500 | WWW.NOLABA.ORG 504.934.4560 LAKE AREA

POPULATION 0.5M 1M

Total 20,456 49,687 82,363 CITY PARK 19 Years or less 4,381 10,186 17,695 LAKE AREA 20-34 Years 5,211 11,629 19,255 35-44 Years 2,581 6,417 10,190 45-54 Years 2,718 6,600 10,917 55-64 Years 2,909 7,159 11,660 FAIRGROUNDS 65 Years or older 2,656 7,696 12,646 MedianAge 37.4 39.5 39.0

HOUSEHOLD 0.5M 1M FRENCH Households (HH) 8,908 23,054 37,253 QUARTER Average HH Size 2.29 2.15 2.19 Owner Occupied 64.41% 52.42% 50.53%

INCOME 0.5M 1M

Avg. HH $117,614 $89,178 $80,483 Median HH $77,577 $55,736 $49,318

ANNUAL HOUSEHOLD 0.5M 1M EXPENDITURE Apparel $3,653.25 $2,789.12 $2,519.47 Entertainment $5,176.21 $3,902.45 $3,516.53 Food & Beverages $13,096.56 $10,102.73 $9,160.24 Home Goods $1,703.82 $1,292.81 $1,169.04 Household $2,606.74 $1,966.42 $1,770.41 Operations Source: ESRI, 2015 Estimates The Marigny & Bywater neighborhoods are home to a unique artistic MARIGNY / BYWATER community supported by the New The Marigny and Bywater are historic and lively neighborhoods Orleans Center for Creative Arts bursting with creative and artistic energy. Visitors and residents (NOCCA) and the Bywater Art Lofts. enjoy the live jazz and second line dancing on Frenchman St. as they explore art galleries, restaurants and vividly painted shotgun style homes.

The Marigny & Bywater offer many opportunities for retail and Crescent Park, a new $30 million commercial development, especially for businesses focused on the riverfront park is reconnecting residents arts and tourism. The new St. Claude streetcar line will connect the to the Mississippi river. Marigny with downtown attractions and entertainment venues. Art galleries in the St. Claude Ave. area attract locals and tourists to the neighborhood.

These neighborhoods are designated The New Orleans Healing Center, a multi-use community center Historic Districts, allowing property features a gym, coffee shop, restaurant, grocery co-operative, book owners access to Historic District store, yoga studio and performance space that is a favorite gathering Landmarks Commission resources. spot for local residents. The New Orleans Food Co-op, offering organic and fresh foods, has attracted over 1,000 member-owners.

A growing number of restaurants and small businesses such This vibrant, walkable community as The Orange Couch, Pizza Delicious (voted Best Pizza in Nola is one of the most exciting emerging 2015), Faubourg Wines, Oxalis, The Ruby Slipper Café, and Sugar areas of the city for restaurant Park Pizza attract local diners as well as tourists. & retail investment. The newly reopened St. Roch Market is a popular destination with a variety of restaurant tenants located in the historic city market.

Brenda Canada VP Retail Attraction 935 GRAVIER STREET, SUITE 2020 | NEW ORLEANS, LA 70112 Development & Strategy 504.934.4500 | WWW.NOLABA.ORG 504.934.4560 MARIGNY / BYWATER

POPULATION 0.5M 1M

Total 7,358 24,502 45,188 19 Years or less 620 4,157 9,523 20-34 Years 1,989 5,800 10,314 35-44 Years 1,269 3,398 5,685 45-54 Years 1,196 3,542 6,319 55-64 Years 1,196 3,810 6,667 MARIGNY 65 Years or older 1,086 3,796 6,679 FRENCH BYWATER MedianAge 43.4 41.7 39.7 QUARTER

HOUSEHOLD 0.5M 1M

Households (HH) 4,347 12,394 21,302 Average HH Size 1.68 1.96 2.10 Owner Occupied 36.09% 35.31% 35.52%

INCOME 0.5M 1M

Avg. HH $52,089 $49,952 $44,439 Median HH $33,432 $28,268 $24,885

ANNUAL HOUSEHOLD 0.5M 1M EXPENDITURE Apparel $1,672.20 $1,609.27 $1,432.13 Entertainment $2,254.93 $2,153.14 $1,913.92 Food & Beverages $6,086.36 $5,851.31 $5,214.56 Home Goods $746.14 $718.11 $643.99 Household $1,129.31 $1,087.92 $966.61 Operations Source: ESRI, 2015 Estimates Mid-City is home to Xavier University, which ranks #1 in the nation for the number of MID-CITY / African American graduates who FAUBOURG ST. JOHN go on to fi nish medical school. One of New Orleans’ largest neighborhoods, Mid-City and Faubourg St. John feature a great mix of historic residences, retail shopping and famed city landmarks such as City Major cultural attractions in Park, the , and the Bayou St. John waterway. Mid-City include City Park, the Mid-City is a thriving residential neighborhood with diverse retail along major New Orleans Museum of Art and commercial arteries such as Carrollton Avenue, Canal Street, Tulane Avenue and Broad the Fair Grounds Racetrack Street. Mid-City restaurants and retail shops are heavily supported by local clientele. which is home to the The fi rst Costco in the state opened in Fall 2013 at the intersection of Carrollton Ave. world-renowned New Orleans and Palmetto St. The Mid-City Market shopping center anchored by Winn Dixie and Jazz and Heritage Festival. containing over 100,000 square feet of retail space boasts Pei Wei, Panera Bread, and Five Guys. Other tenants include Pinkberry, Offi ce Depot and local favorite Jefferson Feed.

Well known culinary institutions in Whole Foods opened recently at the corner of North Broad and Bienville in a transformational project, known as the Broad Street Community Connection, which the area include Parkway Bakery brought them home to their founding roots in New Orleans. (a Presidential favorite), Ralph’s On the Park and Spurring further economic growth is the New Orleans Medical Complex, with two state Café Degas. of the art hospitals and a cancer research center. The new 200 bed VA Hospital complex is scheduled to open in late 2016.

The Lafi tte Greenway, a 3-mile As a major transit hub for New Orleans, Mid-City features the Canal and Carrollton Streetcar lines plus the busy traffi c corridors of Carrollton, Canal, and Tulane Avenues. ‘rail to trail’ park conversion is Mid-City’s close proximity to the I-610 and I-10 freeways provide high traffi c counts and becoming a favorite outdoor great opportunities for larger retailers. Tulane Avenue is ideally situated for big box destination for local families. development with its availability of property and location adjacent to freeways and major avenues.

Brenda Canada VP Retail Attraction 935 GRAVIER STREET, SUITE 2020 | NEW ORLEANS, LA 70112 Development & Strategy 504.934.4500 | WWW.NOLABA.ORG 504.934.4560 MID-CITY / FAUBOURG ST. JOHN POPULATION 0.5M 1M

Total 33,293 59,042 101,712 FAIRGROUNDS 19 Years or less 6,394 12,719 21,834

20-34 Years 10,231 16,455 26,328 BAYOU ST. JOHN 35-44 Years 4,720 7,587 12,727

45-54 Years 4,653 7,890 13,566 MID-CITY 55-64 Years 1,004 7,590 13,676

65 Years or older 3,290 6,802 13,582 FRENCH QUARTER MedianAge 35.0 35.4 37.0

HOUSEHOLD 0.5M 1M

Households (HH) 14,067 25,505 44,824 SUPERDOME Average HH Size 2.06 2.09 2.11 Owner Occupied 27.34% 28.29% 33.63%

INCOME 0.5M 1M

Avg. HH $49,642 $46,265 $52,429 Median HH $32,017 $28,302 $30,276

ANNUAL HOUSEHOLD 0.5M 1M EXPENDITURE Apparel $1,607.82 $1,499.91 $1,686.42 Entertainment $2,142.80 $1,991.53 $2,261.42 Food & Beverages $5,848.55 $5,454.55 $6,134.28 Home Goods $716.68 $668.89 $759.99 Household $1,076.71 $1,002.50 $1,140.07 Operations Source: ESRI, 2015 Estimates Uptown is the heart of upscale and specialty UPTOWN boutique shopping with Uptown features beautifully preserved historic homes, upscale restaurants and hotels, a variety of national boutique shopping and a variety of unique neighborhoods that appeal to a diverse set of demographics. Areas such as the historic Garden District are popular with both residents retailers including Free and tourists. People, Whole Foods and Chico’s, as well as local Riding the St. Charles streetcar to the acclaimed Audubon Park is a favorite local pastime. Uptown is home to New Orleans’ renowned Commander’s Palace restaurant, plus other favorites Mignon Faget, acclaimed eateries such as Boucherie, Emeril Lagasse’s Delmonico Steak House and Perlis and Fleurty Girl. Jacques Imo’s. The area is vibrant and alive all year, especially during Mardi Gras when New Orleans’ celebrated parades roll down the main avenues of the neighborhood. Bustling corridors like St. Charles Avenue, Magazine Street and Freret Street provide opportunities to co-tenant with a diverse mix of local and national retailers and restaurants.

Uptown is home to Tulane and Loyola Universities, whose collective enrollment of over Well known Historic 20,000 provides great opportunities for student focused retail and restaurant developments. Districts such as St. Not far from the universities is the Oak St. neighborhood, which offers a colorful mix Charles Avenue and of coffee shops, independently-owned businesses, national retailers and is home to the Lower Garden District acclaimed Po Boy Festival. Uptown also includes the unique and rapidly developing Freret are renowned for their Street corridor. This neighborhood is attracting young professionals and provides amazing stately homes and possibilities for retail expansion. Freret is well known for its eclectic dining options, music venues, galleries and retail shops, as well as its monthly street market offering food, art beautiful architecture. and entertainment.

Claiborne Avenue, a major thoroughfare in upper Uptown, is well positioned for larger retailer developments and offers high traffic counts. The Magnolia Marketplace shopping center opened on Claiborne Avenue in early 2015. The center includes national retailers Michaels, Ulta, Ross, TJ Maxx, Shoe Carnival and PetSmart. For many of these retailers it Residents of Uptown have is their first location in Orleans Parish. North of St. Charles Avenue is the historic Oretha an average household Castle Haley Boulevard, another rapidly redeveloping corridor with a number of available commercial buildings. O.C. Haley Boulevard, home to the Southern Food and Beverage income of $74,910 Museum, grocer Dryades Market and local favorite Casa Boregga is making a comeback as an area renowned for culture and business.

Brenda Canada VP Retail Attraction 935 GRAVIER STREET, SUITE 2020 | NEW ORLEANS, LA 70112 Development & Strategy 504.934.4500 | WWW.NOLABA.ORG 504.934.4560 UPTOWN

POPULATION 0.5M 1M

Total 104,077 126,286 165,394

19 Years or less 21,774 25,858 49,883 FRENCH QUARTER 20-34 Years 30,993 38,487 47,384 35-44 Years 12,717 15,951 21,007

45-54 Years 12,398 15,405 20,861 SUPERDOME 55-64 Years 12,439 14,842 20,381 65 Years or older 13,756 15,744 21,541 UPTOWN

MedianAge 34.6 34.5 35.5 GARDEN DISTRICT

AUDUBON PARK HOUSEHOLD 0.5M 1M

Households (HH) 46,822 55,271 73,084 Average HH Size 2.08 2.07 2.09 Owner Occupied 36.53% 35.82% 36.98%

INCOME 0.5M 1M

Avg. HH $74,910 $72,491 $68,640 Median HH $41,165 $39,966 $38,372

ANNUAL HOUSEHOLD 0.5M 1M EXPENDITURE Apparel $2,410.66 $2,338.41 $2,203.40 Entertainment $3,240.37 $3,132.69 $2,976.91 Food & Beverages $8,707.16 $8,448.11 $8,003.17 Home Goods $1,081.24 $1,045.49 $990.10 Household $1,636.78 $1,582.72 $1,502.69 Operations Source: ESRI, 2015 Estimates Gentilly is a diverse, family oriented neighborhood primed for GENTILLY increased retail development. The Gentilly neighborhood offers a multitude of opportunity for retail growth. Gentilly is rapidly becoming the new ”trendy residential area” Home to a dense student of the City. As home prices skyrocketed in Uptown and the Garden population Gentilly has three well District, young families are looking to Gentilly to provide the quality of known institutions of higher learning. life they desire.

A Walmart Supercenter located on the site of the former Gentilly Woods Gentilly is easily accessible from shopping center on Chef Menteur Hwy opened in 2014. The award Interstates 10 and 610 and contains winning Columbia Parc mixed-income residential community includes multiple high traffi c corridors. the new McDonogh 35 High School and elementary school. A grocery- anchored retail center will break ground in 2017. A state of the art library reopened near the busy The primary retail corridors of Gentilly Boulevard, Elysian Fields Avenue, St. Bernard Avenue and Chef Menteur Highway are among the intersection of Gentilly Boulevard most frequently traveled roads in New Orleans and a perfect location and Elysian Fields Avenue. for national retailers.

Top performing schools such as Many of the previously closed shopping centers are currently being Brother Martin High School and redeveloped to meet the sudden demand created by the new residents nationally ranked Benjamin Franklin wanting to shop and dine in their neighborhood. High School are located in Gentilly. The area has an abundance of educational institutions including the popular University of New Orleans, which was recently ranked the 18th Easy access to City Park and most popular University in the United States and has an enrollment of Pontchartrain Park provides slightly over 8,000 students. An additional 4,000 students are enrolled residents with multiple venues for at nearby Dillard University and Southern University of New Orleans. recreation and relaxation.

Brenda Canada VP Retail Attraction 935 GRAVIER STREET, SUITE 2020 | NEW ORLEANS, LA 70112 Development & Strategy 504.934.4500 | WWW.NOLABA.ORG 504.934.4560 GENTILLY UNIVERSITY OF NEW ORLEANS POPULATION 0.5M 1M

Total 39,488 51,273 78,019

19 Years or less 9,820 12,732 19,895 GENTILLY 20-34 Years 8,926 11,260 17,124 35-44 Years 4,235 5,526 8,510 45-54 Years 4,876 6,403 9,962 55-64 Years 5,674 7,442 10,982 65 Years or older 5,957 7,910 11,545

MedianAge 37.4 38.0 37.4 FAIRGROUNDS

HOUSEHOLD 0.5M 1M

Households (HH) 15,930 20,865 31,772 Average HH Size 2.45 2.43 2.43 FRENCH QUARTER Owner Occupied 58.39% 55.96% 51.50%

INCOME 0.5M 1M

Avg. HH $57,142 $55,901 $53,714 Median HH $39,541 $37,224 $35,013

ANNUAL HOUSEHOLD 0.5M 1M EXPENDITURE Apparel $1,768.03 $1,732.50 $1,678.54 Entertainment $2,491.16 $2,435.00 $2,337.27 Food & Beverages $6,498.49 $6,372.56 $6,160.69 Home Goods $846.61 $826.02 $793.68 Household $1,252.72 $1,223.94 $1,173.88 Operations Source: ESRI, 2015 Estimates Vacant big-box opportunities available include the former Toys R Us, and NEW ORLEANS EAST Schwegmann’s Supermarket building. New Orleans East is a neighborhood poised for unprecedented High visibility and easy access from I-10. growth. The close-knit community has a small town feel, but offers big city development opportunities. The East is the only area in New Orleans to offer large tracts of land available for development, and The new state-of-the-art hospital is an provides a blank canvas for new retail expansion. With almost 75,000 80 bed full service medical center residents in New Orleans East and very few existing businesses, retail and restaurants are in high demand. The East has a trade area population of over 182,000. The NASA-operated Michoud Assembly Facility, one of the largest manufacturing Access to major traffic on Interstate 10 makes it an ideal location for plants in the world and NASA’s only large- regional retail shopping. The area is in a perfect intercept position for residents returning to the Slidell area from jobs in New Orleans. The scale manufacturing facility, is located in main retail corridors of Bullard Avenue, Read Boulevard, Crowder New Orleans East. Boulevard and Chef Menteur Highway are the focal points for a variety of new retail projects. 4,731 individuals are employed daily along the Michoud Blvd/Old Gentilly Rd The new Walmart Supercenter at the intersection of Bullard and I-10, opened to packed aisles in fall of 2014. corridor, which includes the Michoud Assembly Facility and the Folgers The planned East Town shopping center redevelopment at the corner roasting plant. of Read Boulevard and Interstate 10 will include popular retailers and dining options. Over $2 billion has been spent The redeveloped Joe Brown Park sports complex features state of to build the Seabrook fl oodgate the art athletic fields including a turf football field, a $3.8 million complex in New Orleans East, which football complex, renovated recreation center, 8-lane running includes the biggest pumping station track, $3.0 million indoor pool renovation, baseball, tennis courts, on the planet. improved walking trails, a small amphitheater, picnic shelters and concession stands.

Brenda Canada VP Retail Attraction 935 GRAVIER STREET, SUITE 2020 | NEW ORLEANS, LA 70112 Development & Strategy 504.934.4500 | WWW.NOLABA.ORG 504.934.4560 NEW ORLEANS EAST

POPULATION 0.5M 1M

Total 74,482 76,433 81,137 19 Years or less 21,621 22,066 23,499 20-34 Years 17,464 17,805 18,858 35-44 Years 8,430 8,629 9,135 45-54 Years 9,075 9,332 9,784 55-64 Years 9,467 9,780 10,395 NEW ORLEANS EAST 65 Years or older 8,425 8,820 9,468 MedianAge 33.3 33.5 33.5

HOUSEHOLD 0.5M 1M

Households (HH) 26,944 27,698 29,318 FRENCH QUARTER Average HH Size 2.75 2.74 2.75 Owner Occupied 53.69% 54.29% 54.28%

INCOME 0.5M 1M

Avg. HH $50,218 $50,211 $50,292 Median HH $36,689 $36,610 $36,663

ANNUAL HOUSEHOLD 0.5M 1M EXPENDITURE Apparel 1,600.78 $1,598.79 $1,599.63 Entertainment $2,179.45 $2,179.42 $2,182.83 Food & Beverages $5,840.64 $5,835.09 $5,839.28 Home Goods $743.29 $743.56 $745.14 Household $1,103.27 $1,103.08 $1,104.51 Operations Source: ESRI, 2015 Estimates New Orleans’ population has grown NEW ORLEANS by 3.3% per year Everyone knows that New Orleans is experiencing an awakening. But what you since 2010 might not know is why. The city’s population continues to grow, and since 2010 has netted over 30,000 new residents, achieving an annual growth rate of 3.3%. The number of residents with a BA or more has increased by 26% since 2000. Nearly one in four of New Orleans households earns over $75,000 per year. The average household income for the city stands at $57,477 and is expected to grow New Orleans hosted to $66,949 by 2018. 9.3 million tourists in 2013 who spent over Tourism is also booming. Visitors to the city have increased by an average of 3% $6 billion dollars per year since 2011, culminating in over nine million tourists in 2013, spending a record setting $6 billion on hotels, restaurants, and retail. The city’s three largest music festivals, , , and the New Orleans Jazz & Heritage Festival each attract an average of over half a million tourists every year. That’s in addition to the one million tourists that flock Cruise passengers have to New Orleans for our Mardi Gras celebration. increased by 36% Two decades have passed since Carnival Cruise Lines launched the first since 2011, exceeding yearround cruise program from New Orleans in 1994. In that time the city’s cruise 1 million in 2013 industry has grown at breakneck speed, serving over one million passengers in 2013, a 36% increase since 2011. Cruise passengers spend more in NewOrleans too. The US average for daily spending by cruise passengers is $93. In New Orleans it’s $335, over three times the national average!

Cruise passengers National retailers and developers are taking note of New Orleans’ success. The spend $335 daily in Howard Hughes Corporation recently completed the revitalization of The Outlet New Orleans, three Collection at Riverwalk, which includes anchor tenants Neiman Marcus Last times the national average Call, Forever 21, and Tommy Bahama, and will attract locals and tourists alike. H & M opened its first Louisiana store in the French Quarter in fall 2013. The flagship store was the first of only three stores in the US offering H & M home furnishings. Historic Magazine Street continues to be a popular destination for retailers such as Billy Reid, American Apparel, and Free People.

Brenda Canada Director of Retail Attraction 935 GRAVIER STREET, SUITE 2020 | NEW ORLEANS, LA 70112 and Development 504.934.4500 | WWW.NOLABA.ORG 504.934.4560 DEMOGRAPHICS

POPULATION

Total 377,599 19 Years or less 20.9% 20-34 Years 29.1% 35-44 Years 12.0% 45-54 Years 13.3% 55-64 Years 12.7% 65 Years or older 11.9% Median Age 35.1

HOUSEHOLD

Households (HH) 157,623 Average HH Size 2.31% Owner Occupied 33.7%

INCOME

Ave. HH $57,477

ANNUAL HOUSEHOLD EXPENDITURE

Apparel $1,279.37 Entertainment $2,667.78 Food & Beverages $2,657.70 Retail Goods $18,646.45 Household $1,282.64 Operations Source: ESRI, 2013 Estimates