Goole Town Investment Plan

Submission to MHCLG

January 2021

Image accreditation: Lee Cocker Town Investment Plan

Foreword

Like many towns Goole has suffered There is no doubt that Goole is a Sitting at the confluence of from structural economic change town on the up. Having worked in the waterways, railways and motorways, and changes to the traditional town for over 20 years I have never Goole is becoming an increasingly functioning of its town centre. known such an exciting time with attractive location at the heart of However, through this Plan I am major private sector investments and the . Our optimistic that new uses, new already happening and high skilled unique position has enabled us to facilities and services and a better jobs are on the way. It is now attract major investors such as environment can reinvigorate the imperative that we harness this Croda International and town centre. amazing potential with Mobility, who are presently building a complimentary investment in the new rail factory and innovation hub. This Town Investment Plan town centre that faces many complements the investment that Whilst Goole is very much a town challenges; market failure on the national and local government has and location on the up, we continue high street and underutilised made in bringing forward to have areas of significant buildings. We want to give residents development land which in turn has deprivation, and, in many ways, a town that they are proud of and attracted significant investment from Goole is a perfect example of the that is the driving force behind this the private sector securing new jobs sort of community the Government’s Town Deal and we are fully in the town. I believe that the efforts levelling-up agenda is aimed at. Our committed to delivering it. of the Town Deal Board reflected in town centre has faced significant this Plan to help improve the I have been overwhelmed by the challenges in recent years and there attractiveness and functioning of the passion Board Members have shown is much more to do to ensure that town centre, during a period which and their commitment to the local residents have the skills will witness the town’s bicentenary in process. We have observed and required to take advantage of the 2026, coupled with future listened to what matters, leading to new jobs coming to our town. Private development at Goole’s port and many good ideas all with the end sector investment will certainly help strategic industrial sites, offers new goal of presenting a list of tangible address these challenges, but our building blocks for a brighter and and deliverable proposals capable of full potential will only be reached with more prosperous future for Goole. delivering transformational change significant public sector investment The Council for the town, its people and its such as the Town Deal. Local supports the Board fully in seeking to businesses. residents are clear about what they realise this vision,and will seek to want for Goole’s future and the I believe we have done that and that add value to the investment from projects within this Town Deal bid is why it has been my privilege to government made through this reflect those priorities and the needs serve as Chair of the Goole Town programme to achieve our shared of the town. Deal Board. goals and I am pleased to endorse this Town Investment Plan for Goole. Councillor Richard Burton Joseph Richardson Member of Parliament for Goole January 2021 Leader, East Riding of Yorkshire Chair, Goole Town Deal Board 2 Council Goole Town Investment Plan

Executive summary

Goole, located in the East Riding of Yorkshire is centre, using anchor destinations for leisure and The Market Hall is a building of local historic the furthest inland port town in the UK, enterprise, connectivity both physical through significance and is currently vacant. The Market siting between the River Aire and the River an enhanced rail connection and digital through Hall was a recipient of advanced Town Deal Ouse. The town is home to global businesses gigabit broadband. Funding and the proposal for the Market Hall is Siemens Mobility Ltd and Croda International, Historically Goole’s greatest advantage has to create event space for community led pop- and the periphery of the town has seen over been its proximity to water, however, this is also ups, enterprises and festivals. There are £0.5 billion investment over the last 20 years one of its greatest challenges so everything in enhancements proposed at the Station Hub into the Goole 36 Enterprise Zone, located off the town is underpinned by how we manage which is all tied together through a Public J36 of the M62. However, whilst Goole 36 has that flood risk and maintain investor Realm enhancement project. seen significant growth, Goole town centre has confidence. The proposed flood defence As part of the town centre regeneration and been left behind. scheme enhances Goole’s flood position as opportunities hub proposed for a prominent and The Towns Fund has presented a fantastic well as delivering a green corridor leisure vacant accessible venue in the town centre the opportunity to level up the town centre to match improvement complementing improvements to communities of Goole will be able to reap the some of the investment happening at Goole the Leisure Centre and Victoria Pleasure benefits of Goole 36 and the potential Freeport 36. During the duration of the Towns Fund Ground which we hope will make the town more in Goole. programme, in 2026, Goole will celebrate its bi- attractive for future investment. As the town is The final project is a rail link connecting the centenary which also presents an opportunity to impacted by flood risk, it makes property residents and businesses in Goole with the celebrate the town’s history and to set the stage conversions more expensive and difficult and wider region to the West and vice-versa, for the next 200 years. This Town Investment therefore less attractive to investors. The connecting to other economic centres such as Plan proposes a portfolio of projects based in proposed property activation fund will provide and Manchester to drive economic the town centre which builds on the success of grants to investors and developers seeking to growth in the town and across the region. A Goole 36 to ensure local people and develop property in the town centre. The plan showing the concentration of the projects businesses and their supply chains can take property activation fund is also proposed to be across the town centre is presented advantage of these investments and that the accessed to address the town centre’s vacant overleaf. This portfolio has been designed to town is attractive enough to be a place that property which is likely to increase due to the have a catalytic impact on transforming Goole people want to live, work and spend time. The pressures resulting from the Covid-19 pandemic town centre. portfolio of projects in this Town Investment providing a stimulus to support a currently weak Plan includes physical regeneration of property property market. and the urban environment within the town

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Image accreditation: Lee Cocker Goole Town Investment Plan

Contents

Context 6 Context Summary 10 Our Strengths 11 Our Opportunities 18 Our Challenges 24 Spatial Strategy 38 Engagement 44 Vision & Strategy 57 Town Investment Plan 70 Projects 76 Implementation & Delivery 104 .

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Context

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Introduction Goole - where is it and what it has to offer

Goole is a town in the East Riding of Yorkshire with a population of around 22,500. The town is unusual as it was created as a 'company town' in 1826. The Aire and Calder Navigation Company (ACNC) capitalised on its strategic location where the newly developed Aire and Calder canal intersected with the river Ouse, gaining access to the Humber Estuary. ACNC developed the docks to accommodate seafaring vessels and the town supported the transhipment of waterborne freight (originally from Yorkshire's coalfields). Today, Goole's Port is the UK's most inland port, being 32 miles from the North Sea. Owned and operated by (ABP), the Port handles 1.5 million tonnes of cargo annually, notably dry bulks, iron and steel, forestry products and containers. Land at Goole 36 (J36 off M62) is being considered as part of a Freeport application for the Humber region, due for submission February 2021. The purpose of which is to drive economic growth through manufacturing and in turn generate skilled jobs.

Goole’s strategic position in relation to the Northern Powerhouse © LDA

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Aerial photograph of Goole. Image accreditation: Lee Cocker

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Context Headlines

Goole has some very positive statistics but there is a need for reducing vacancies and getting people into work.

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Context Summary Town centre strengths and weaknesses

Strengths Weaknesses S1: Historic Architecture Goole has many historic buildings still W1: Low footfall and spend There is low footfall and spend in the town centre and Industrial Heritage surviving and its heritage embedded in the Town Centre resulting from a decline in office workers and limited in industry, creating a unique skyline. leisure offer.

S2: Civic pride Goole's residents have a strong sense of W2: Inequalities and lack of The town would benefit from more leisure activities and pride and ambition to show off the town to social cohesion more opportunities to create social cohesion between visitors. communities.

S3: Growing Investment There are continual levels of significant W3: Essential flood The town is flood zone 3 which is land assessed as in the area surrounding economic investment and job creation at defence maintenance having a 1 in 100 or greater annual probability of river the town centre Goole 36. required flooding.

S4: Locational Goole benefits from proximity to the water W4: Low value, low skill There is a mismatch between the high-value and high advantages and port infrastructure. and low paid jobs in the paid jobs being created at Goole 36, compared to those town centre in the town centre. S5: Flat landscape Goole has a flat landscape enabling W5: Poor health outcomes Compared to the national averages, Goole has a lower development and making active travel life expectancy and higher rates of long-term illness or opportunities more accessible. disability.

S6: Emerging pockets of Areas such as Pasture Road have seen a W6: Vacant buildings in the There is a higher than national average vacancy rate in entrepreneurship transformation in recent years. town centre the town centre.

S7: Demographic Goole has the highest birth rate in East W7: Excluded ultrafast There are inconsistencies in broadband coverage dividend Riding and can benefit from young wealth broadband across some across the town. creators. areas of the town

S8: Local centre for Nearby communities benefit from W8: Pedestrian movement Pedestrian connectivity across the town centre is surrounding Goole's amenities including educational is not prioritised in the town hindered by barriers, such as the port and subways, neighbourhoods establishments, supermarkets and the leisure centre which are prone to flooding. centre.

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Our Strengths Goole’s Connectivity

A Port in Green Fields Goole sits within the Humberhead levels, National Character Area 39 describes it as flat, low-lying and large-scale agricultural landscape with large, regular and geometric arable fields divided by ditches and dykes. The town centre is principally Victorian and urban in character, more closely resembling an inner urban area of a city than the other principal towns in the East Riding e.g. the town is characterised by pre-1919 low value Victorian terraced housing, with a significantly higher proportion of terraced housing than the East Riding, the Yorkshire and Humber region and . Plus when measured by valuation band Goole has a significantly higher percentage of its housing stock in Tax Valuation band A than East Riding, Yorkshire and Humber and England. Goole is considered to have strategic merit with good transport connectivity by air, road, rail and water. Goole has been linked to and Hull via the North Eastern Railway since 1870. The M62 connects the town to the main east west corridor and the M18 connects Goole to the south, the and Doncaster Sheffield Airport.

‘Goole's proximity to other major urban areas, such as Doncaster, Leeds and Sheffield, and position on the important M62/A63 East-West Multi-Modal Transport Corridor with one of the UK's most important inland ports, will have enabled it to Goole town centre © LDA Design develop as a major inter modal hub for trade, logistics and manufacturing. East Riding Local Plan Strategy Document - Adopted April 2016

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Our Strengths Goole’s Connectivity

Ouse Bridge (M62 near J36). Image credit, Mark Penn

* Airport 37 miles from Goole, 15 miles from the ERYC administrative boundary

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Our Strengths Goole - where is it and what it has to offer

Previous regeneration programmes have sought to address deprivation 2019 identified several development opportunities for the town centre and a issues, focusing on job creation and there has been notable success in strong presence from three of the top four food store operators. attracting investment and establishing new employment sites at Goole 36 Goole's strong heritage is shown through the designation of Conservation (original planning enquiry in 1999). Goole 36 is less than 2 miles from the town Areas (2011) which values the surviving historic built environment from the centre. Siemens Mobility is currently investing £200m in Goole 36, the factory Georgian and Victorian eras. ERYC also published Goole's Conservation Area shall start production on underground tube trains in Autumn 2023 and when Maintenance and Management Plan (2018) in recognition of the Heritage at fully operational will employ up to 700 people. In addition Siemens Mobility are Risk in Goole. working in collaboration with East Riding of Yorkshire Council and the University of Birmingham on a Rail Innovation Centre, phase 1 of which will Despite indicators of poor health, high car usage and low-level public transport open in December 2021. Once complete the Innovation Centre will employ usage, there is a surprisingly high levels of active travel in Goole. The flat several hundreds of people. topography of the town is conducive to cycling and therefore is a strength for more sustainable forms of local transport. Croda International who are in a partnership developing the Pfizer BioNTech coronavirus vaccine, are opening a 35,000m2 European Logistics Centre at Looking forward, Goole is undergoing a major industrial transformation via Goole 36. Distribution and Guardian Industries have been established Goole 36 and work has already started building 800 new homes on the edges there for several years. of the town. The Town Deal Board therefore identified a set of clear opportunities to investment in key areas of the town centre to galvanise and The development of Goole 36 since its inception in 2000 has delivered over secure future prosperity and growth for residents and the business community. £0.5bn (£505,400,000) of investment from Tesco, Siemens Mobility, Drax, Croda International, Y Pellets/Arc Applied Science and Guardian Industries. Therefore can justifiably be claimed that the regeneration strategy has ‘ delivered improved employment outcomes and supported the economic development of the area. However, the envisaged ‘trickle down’ benefits to uplift Goole town centre have failed to materialise. Key anchor points serving as the ‘pull factors’ into the town centre present great opportunities for the Town Deal if they can be uplifted and create more critical mass, e.g. the leisure centre is a popular venue and in 2018 registered 520,000 visits. Also popular within the town centre is Junction Theatre and Arts Centre developed in 2009 with £1.7m of grant funding. The venue provides a range of cultural performance activity and occasional cinema screenings. A Goole town centre retail and leisure study conducted by WYG in © Croda International, proposed warehouse January 2021 13 Goole Town Investment Plan

Goole’s Town Investment Plan will highlight our town’s distinctiveness and traits, showcase its assets, bring to life the built and natural environments and evidence our commitment and belief in positive transformation.’ Goole Town Deal (2021)

Port of Goole The Port handles around 1.5 million tonnes of cargo annually notably dry bulks, iron and steel, forestry products and containers

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Our Opportunities The town centre today

Strong building blocks for growth Other opportunities are being pursued separate to Town Deal which have the potential to impact on the economic well-being of Goole, notably the application for the Humber area to develop as a Freeport. If realised this opportunity will undoubtedly bring economic benefit. However, the benefits of realisation to the town centre remain uncertain (as per the economic development at Junction 36). This Town Investment Plan is focussed on the town centre to create an environment that is commensurate with the level of private sector investment at Goole 36 in direct response to some of the challenges presented. Creating an attractive town centre for people be proud of where they live and work which offers leisure opportunities and fosters healthy lifestyles as well as bringing life back into currently vacant retail units. There is an opportunity to build on the assets of the town centre’s attractions and its heritage. The Leisure Centre is a draw but requires updating to maintain its position and develop its offer to attract increasing numbers. Similarly, the Junction Theatre and Cinema, located on Paradise Place in the town centre draws footfall from a wider catchment area. However, the leisure centre and Junction do not currently create critical mass for the town centre, as the degraded town centre and limited retail offer discourages people from staying or dwelling within the town centre and spending money. The projects contained in this Town Investment Plan have been designed to draw people into the town centre creating a cycle of attracting more people which in turn will generate increased spend and Historic Clock-Tower Roundabout, at the end of Road, the principal street in Goole Town Centre private sector investment.

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Our Strengths Goole – where it is and what it has to offer

A strong sense of community Goole has a long history of bringing people together to address local challenges, opportunities and issues. In 1995, the community came together to convince the then Boothferry Borough Council of an opportunity to save the last vacant Victorian school building and create a hub for the towns voluntary and community groups, twenty-two years later that vision still stands as The Courtyard. Stakeholders established the vision for Junction Theatre and Arts Centre. Also, the very active Goole in Bloom and Goole Civic Society's core values are to preserve and improve Goole along with ‘Friends of’ groups for West Park and Oakhill Country Park. Goole has maintained and shall continue to use local stakeholder partnerships that have evolved over the years from delivering several regeneration schemes and most recently have been consulted on Goole's Town Deal. The platform allows stakeholders to inform strategy as well as collaborate and engage with wider audiences.

Goole has a strong community who are passionate about their town

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Junction Theatre and Arts Centre: Goole’s multi award-winning centre for the arts

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Our Opportunities The town centre today

Grounded in Goole’s History Market Hall Public realm improvements around the clock-tower coupled with investment The Market Hall is a prominent building that embodies Goole's civic pride. It to repurpose the currently vacant Market Hall, can help provide a strong focal operated as a declining traditional low value market until January 2019, point at what was the original heart of the town centre. when it ceased to be viable. The hall is 820m2 and presents a significant opportunity to be repurposed. Providing space for food and beverage services and/or a central venue for community events and activities. Its central location on the main vehicular approach to Goole, fronting onto the clocktower, will have a material impact on the initial impression of town centre for visitors and occupiers using the adjacent pedestrian plaza. Clock Tower Area Public Realm The Georgian town established in 1826, was initially designed as three triangular developments around a central square however only one section bounded by Aire Street, Adam Street, East Parade and North Street was developed. As the Port grew during the 19th century, private development expanded the town in a radial format off the central market square which is now formed by the clock tower roundabout. The buildings around this roundabout largely date between 1850 and 1900 and are strong examples of Victoria architecture. This central area was traditionally the beating heart of the town with the Market Hall, St Johns church and significant commercial buildings all feeding off the 'square' creating the heart of the town. Today, it is known as the Clock-tower roundabout, (monument built in 1926 to celebrate the towns centenary). However, significant demolition and unsympathetic development Market Hall Goole, strategic heritage building of community importance has served to damage the cohesiveness of the original Georgian and Victorian town centre.

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Our Opportunities Leisure and connectivity in Goole

Investment in Leisure Bringing Assets Back into Use As mentioned earlier, the leisure centre is one of the few ‘draws’ into the There is opportunity in improving Goole's building stock, town centre and investment into the centre can maintain and develop its particularly repurposing underused and vacant assets within the town offering, positioning and attractiveness. centre, such as the Market Hall. Interventions may include new The Victoria Pleasure Ground (approximately 0.5 miles or a 10 minute walk commercial or cultural uses or innovative approaches to overcome the from the clock tower) provides a venue for semi professional and amateur flood zone issues and consider novel commercial residential sports in the town including Goole AFC and Goole Athletics Club. Its central approaches to flood mitigation. location provides the opportunity to develop the facility further linked to investment in town centre assets attracting visits. Supporting Renewal Developing the leisure offer at the Leisure Centre and VPG also provides To support Goole residents following the impact of the Covid 19 the opportunity to address health issues particularly childhood obesity. pandemic Goole Town Deal Board is committed to providing a people focused project offering access to information, guidance and funding Public Realm where there is a clear need and evidence that it will lead to a positive Providing better connectivity and building on the high levels of active travel outcome. This will support development of new skills linked to local can support the wellbeing of the town centre. There is an opportunity to job opportunities to achieve higher skilled and higher waged address the continuing issue of the rail underpasses and the area around employment and in turn foster and nurture local talent. Goole station to better connect the main town centre assets with the secondary locations of Boothferry Road and Pasture Road.

Connectivity and Accessibility Efforts to reinvigorate the town centre gives opportunity to provide greater accessibility to Goole, through extended cycleways and enhanced public realm. The establishment of a more regular rail connection between Goole and Leeds will unlock more employment opportunities in the town and Junction 36 as well as those anticipated by the creation of a Freeport.

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Our Opportunities The town centre today

Embracing Goole’s rich culture As previously mentioned, the canal docks were built by the ACNC they opened on 20th July 1826 and a modern planned town grew around industry expansion of the port and railway. Today the rich historic built environment forms the town’s identity and gives enormous civic pride to the community, particularly the Market Hall, built in 1898 and although unlisted it is within the Humber Historic Environment Record. Also, the grade II listed ‘Salt and Pepper Pot’ water towers and boat hoist are very distinctive features of Goole’s industrial skyline. Also, the clock tower is one of the most notable structures within the town centre, now planted within the middle of a roundabout, it was originally built as a monument to the town’s centenary in 1926. Goole’s town centre has an interesting mix of architecture from Georgian to Queen Anne with some Flemish influences right through to Art Deco and contemporary functionalist buildings such as the library. Goole is also unique within the East Riding for having three distinct conservation areas, designated because of their architectural or historic interests. However, there is unfortunately a large conservation deficit within Goole which means many buildings have not been maintained appropriately and as a result the town centre conservation area is on the Heritage at Risk Register. The East Riding of Yorkshire Council has published a Conservation Area Maintenance and Management Plan for 1853 First Series OS Map of Goole, National Library of Scotland. Goole and has the Love Your High Street grant fund available for small works.

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Our Opportunities The town centre today

A digitally advanced town Levelling-up our town

Planning for digital technology evolution will enable Overall, Goole is significantly more deprived than its surrounding area. There is greater Goole to be at the forefront of data analytics and deprivation in Goole South. The improvements to Victoria Pleasure Ground seek to address agile control systems with the potential to transform the lack of cohesion across the town and increase inclusion. The site was previously founded how people live and work. These opportunities can on it being inclusive to both Goole and Old Goole and remains a key principle with the consider integrated transport solutions, waste and redevelopment seeking to strengthen integration between different communities through water management, digitally controlled public shared activities, such as through participation in sport which in turn will improve health and services, community engagement and monitoring air well-being outcomes.

quality.

Geography: Goole and the surrounding area, shown above.shown area, surroundingtheand Goole Geography: 2019 IMD ONS Source: Goole seeks to be digitally ready and inclusive. To achieve this, digital infrastructure must be in place across all areas of the town. Whilst gigabit capable broadband infrastructure is being installed across Goole, Old Goole - which lies on the other side of the Port and the Dutch River - is excluded from the current rollout as it lacks commercial attractiveness and presents a more costly engineering challenge. The Town Deal is unaware of any commercial plan to deliver full fibre connectivity to the residents and micro businesses in this area. Old Goole is the community which has the greatest levels of deprivation within Goole. The Gigabit Broadband project seeks to address this inequality.

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Goole Beach Day, a hugely popular town centre leisure event © ERYC January 2021 22 Goole Town Investment Plan

Our Opportunities The town centre today

Green Goole The Humber LEP has secured £1.7 million Government Funding to support green objectives and will work with businesses to find effective long-lasting solutions for achieving large-scale decarbonisation. Goole is at the forefront of the region’s drive towards net zero carbon emissions by 2040. ERYC is working alongside AECOM to establish an ambitious District Energy Network located and initially focusing on Goole 36 Industrial area and then to expand to the town. The scheme will create energy using waste products from existing industrial process on Goole36 for distribution to other businesses, schools and homes. Businesses are being encouraged to use solar power for their own facilities, with excess power produced being taken back into the network for redistribution. The aim of this is to make Goole self-sufficient for its energy requirements. With this network infrastructure in place, it prepares development sites ready for new investors and will attract new energy intensive businesses with low carbon ambitions to Goole. Goole is also at the forefront of wind farm energy with 1 & 2 generating community fund dividends for the locality.

Goole in Bloom, Facebook Cover Photo, 2019.

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Our Challenges The town centre today

Town Centre Challenges Town Centre as Retail and Service Centre These characteristics have translated into a higher than national average Goole suffers from several challenges to its economic vacancy rate in the town centre. prosperity; some consistent with challenges faced elsewhere Goole has an underdeveloped leisure offer in its town centre, with a weak and some unique to Goole. The reasons include: evening economy and high vacancy rates in ‘leisure’ units. • Structural changes to shopping habits including online sales (as Goole has a high percentage of service units in its centre, 40.7%, compared experienced nationally). to the GB average of 28%. Its proportion of leisure and units is below the • Success in creating new employment in Enterprise Zones / Business GB average. Parks has not translated into a more vibrant town centre. Goole’s strategic links attract workers that do not live locally and do not frequent the town centre facilities. • The town centre environs has degraded over time: some interesting historic buildings have been demolished to provide more functional and lower cost sites; poor maintenance and inappropriate additions impact the overall character of Goole’s streetscape and undermining its heritage. • Goole developed specifically to serve the port, rather than historically evolving as a market town serving a wider area. As a result, Goole has no distinct catchment area. Described as a Port in Green Fields (ref Joyce Mankowska 1973) Goole’s nearest settlements are market towns which provide either greater levels of services and/or have more attractive town centre environments e.g. and . The other regional centres of Doncaster, Sheffield and Leeds also offer a wider retail offer to shoppers.

Service includes Auto & Accessories, Auto Services, Banks, Financial Services & Building Societies, Employment & Post Offices, Estate Agents & Auctioneers, Hairdressing, Health & Beauty, Household & Home, Launderettes, Dry Cleaners & Other, Locksmiths, Clothing Alterations & Shoe Repairs, Miscellaneous, Pawn broking & Cheque Cashing, Travel Agents & Tour Operators.

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Our Challenges The town centre today

Town Centre Challenges Property market failure in Goole Town Centre There are certain areas of the town centre which are experiencing market failure and intervention is urgently required. This is largely due to: • The public realm areas and the pedestrianised area (zone 1) being outdated and not welcoming to shoppers thus restricting retailing and interest from occupiers. • Several properties in zone 1 being in poor condition with limited ongoing investment. The lower and declining values in the area are a root cause of market failure which is restricting occupation. • The limited numbers of retailers in the pedestrianised section of Goole town centre have reduced the overall offer within this area particularly from the national and regional occupiers, resulting in local residents travelling to the other nearby regional centres Covid-19 has obviously directly impacted the area and going forward the market will see a number of established national and regional retailers closing their branches in Goole which will result in further deprivation and vacancy in the area. The property activation fund seeks to address these challenges by stimulating investment in these areas.

Property Activation Fund Zones © LDA Design

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Our Challenges The town centre today

Flood risk is a challenge for Goole

Flood Risk Goole is located on the northern side of the confluence between the https://www.eastriding.gov.uk/EasySiteWeb/GatewayLink.aspx?alId=780300 Dutch River (River Don) and the River Ouse. This is approximately 9km downstream of the confluence of the River Ouse and the River Aire, thereby positioning the town within a finger of land confined by the three rivers. Each of these three rivers are flanked by flood defences (embankments, walls, outfalls and other assets) that protect the town and surrounding villages. The current standard of protection offered by these defences from combined fluvial (river) and tidal flooding, is up to those events with a 1% (1:100) chance of occurring in any one year. Nonetheless, the area remains at a significant level of flood risk and is at particular risk from potential breach events, should the defences ever fail. If that did occur parts of the town centre would be rapidly inundated within 30minutes and all the town centre within an hour to significant depths. (ERYC/ Capita Goole SFRA 2. Jan2020). Flood risk has impacted on the town’s development attractiveness as new planning requirements mandate significant additional flood risk mitigation measures be implemented, in turn affecting development viability. Planning development management takes account of the SFRA2 which inevitably places additional and new constraints on development in the town centre depending on the level of flood risk. This restricts the introduction of new vulnerable uses in part of the town centre and places restrictions on changes of use to and new residential use in areas of highest risk. For other developments ground levels have had to be raised at considerable additional cost to mitigate flood risk e.g. Beal Homes, Siemens Mobility and Croda International. Capita map of SFRA Level 2 flood zone in Goole.

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Our Challenges The town centre today

Low value, low skill and low paid jobs in the town centre, contrasting with increasing high skill and high paid opportunities being created at Goole 36 Low Skill Jobs Consistent with many towns, Goole has struggled to transition from its traditional employment base (port and logistics) into a more diverse, modern economy. There is some indication showing growth has been consistent in manufacturing employment and in transport and storage. However, information & communication has seen a decline, as has education and public administration. Whilst new and higher paid employment opportunities are being created on the nearby business parks, such as Goole 36 (Enterprise Zone), the Goole residents are not always in a position to capitalise upon these opportunities and jobs in the town centre predominantly remain low wage/low skill. A business premises study by Mott MacDonald in 2015 stated that ‘Goole’s economy continued to centre on somewhat low value jobs with a strong dependence on the public sector, Goole is heaviliy reliant on the Retail and Manufacturing Sectors retail, health, social care, storage, distribution and warehousing. Goole’s economy lends itself to outperforming in these areas compared to more highly skilled employment areas meaning that the town’s economy and largest industries continue to be centred on employment that is predominantly low skilled, reflecting a tradition of low pay in terms of local employment.’

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Our Challenges The town centre today

Pedestrian movement is not prioritised in the Town Centre Movement and Permeability Although Goole is strategically well connected, at local level the town suffers from physical severances which impede movement to and within the town centre. The pre-'company town', now known as Old Goole is located to the south of the town, past the dock complex, canal and River Don (Dutch River). Each of the three stretches of water have a swing road bridge that connects Old Goole to Goole town centre which means that if a vessel is passing through, Old Goole is completely cut off from the town centre (other than via a 50 mile round trip). The railway line severs the heart of the town centre from the main arterial access, Boothferry Road, (see TIP cover photo). Major Supermarkets are located on the west section of Boothferry Road and it is the main route serving Pasture Road, (secondary shopping area). For vehicles the only way to cross the railway in the town centre is the Bootferry Road level crossing. For pedestrians the only access at this point is via two subways beneath the railway lines. These are viewed by the pedestrian community as an unpleasant and unsatisfactory connections Goole has a higher than average number of people commuting by bicycle and on foot which need improvement. Rail Link Goole-Leeds Goole is served by approximately half-hourly rail services linking to According to 2011 Census figures Goole has 12,574 commuters (inward Sheffield, Doncaster, Hull and Scarborough, with a 21 minute route direct to and outward) 44.2% (5,556) commute out of Goole for employment. Those Doncaster. This offers Goole residents good connectivity to job commuters who live and work in Goole make up 55.8% (7,018) of those opportunities in South and East Yorkshire. However, Leeds is the main who commute in the town. At that time the majority of commuters were employment centre within Yorkshire and offers a wide variety of job commuting within Goole. However, this data is 10 years out of date and opportunities. Leeds is relatively close to Goole (28miles), but public does not reflect the current or anticipated future pattern to serve J36 transport connectivity is poor. Currently there is only one direct train from businesses. Goole to Leeds on weekday mornings, and one direct return service to Goole in the evenings. At other times, passengers have to change trains, incurring delay and disruption. It is not surprising that public transport usage is below the national average. January 2021 28 Goole Town Investment Plan

Our Challenges The town centre today

Poor health outcomes amongst Goole’s residents Health There are some underlying health issues which are consistent with the As can be seen below Goole has a lower reception child weight percentage relative levels of poverty and deprivation prevailing in the town. Whilst there than the national average. Although worryingly this trend is reversed by year are no stark divergences against indicators, there are some health aspects 6. Children with excess weight can be a good indication of diet and lifestyle which are of concern for the future: childhood obesity and muscular skeletal in an area. It also is linked to some of the challenges in more deprived areas. disorders (associated with physical employment sectors). Maintaining a healthy population presents a challenge to Goole. The life expectancy for Goole residents is below East Riding and national averages for both males and females (Males:78.2 Goole North; 76.7 Goole South; 80.1 East Riding; 79.5 in England. Females: 82.7; 81.4; 83.5; 83.1 respectively). Severe back pain prevalence in both Goole wards is slightly above the national and local averages. Limiting long-term illness or disability is also above the national average.

The health of children declines as they reach the end of Primary school

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Our Challenges The town centre today

Mismatch between district-wide growth and the capacity of the local labour market The number of adult overseas nationals entering the UK and allocated a National Insurance Number (NINo) on the National Insurance Recording & Changes between 2011 and 2019 (ONS 2021) Pay As You Earn System (NPS). The graph below illustrates the trend from 5.0% 4.2% 3.7% 2011 to 2020 and shows that Goole reported an above number of NINo 4.0% 3.3% 3.2% 3.1% registrations until 2017, post EU-referendum. Between 2012 and 2016, 3.0% NINos in Goole represented almost half of all registrations in the East Riding of Yorkshire. However, NINos decreased by 83.7% between the 2.0% peak in 2015 and 2020, which could potentially cause labour shortages in 1.0% the local labour market. 0.0% -1.0% NINo registrations 2011-2020 (DWP 2021) -2.0% 1.8% -3.0% -2.2% -2.3% -2.3% 1.6% -4.0% -3.4% 1.4% -5.0% -4.3% 1.2% Goole East Riding of Humber LEP Yorkshire and England Yorkshire The Humber 1.0% Working age population ESA claims as a % of working age pop. 0.8% 0.6% The working age population (ages 16-64) has decreased at a significant 0.4% rate between 2011 and 2019, falling 2.0% more than the regional and 0.2% national averages. Goole, however, has a higher proportion of working 0.0% age people claiming Employment Support Allowance (ESA) than the 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 local and national averages. Goole East Riding of Yorkshire England

January 2021 30 Goole Town Investment Plan

Our Challenges The town centre today

3,770 Vulnerability to automation Wholesale & Retail 1,016 1,970 A PwC report in 2017 analysing the potential Business administration & support services 763 impact of automation on the UK estimates that up 1,800 to 30% of UK jobs could potentially be at risk of Transport & storage (inc postal) 1,015 automation by the early 2030s. Risk is identified as 1,260 being highest in sectors such as transportation & Manufacturing 561 storage, manufacturing, and wholesale & retail. Health 1,000 Education is identified as a differentiating factor 173 when considering the impact on individuals, with 650 Education 55 access to employment opportunities more likely to 575 affect those with level 2 skills and below. Professional, scientific & technical 143 435 However, the report does go on to note that, in Arts, entertainment, recreation & other services 100 practice, not all of these jobs will be automated for Accommodation & food services 355 economic, legal or regulatory reasons. Advances 91 in technology have caused concern in regard to 300 Public administration & defence 111 more traditional forms of employment since the 190 19th century, whereas to date mechanisation has Construction 46 greatly boosted productivity and generated many 130 new occupations. Property 37

Financial & insurance 60 Applying these percentage forecasts to the existing 19 Goole employment base in 2019 suggests that 60 Information & communication 22 approximately 4,200 jobs (37.2%) could be at risk 60 of automation by the early 2030s. Mining, quarrying & utilities 15

0 500 1000 1500 2000 2500 3000 3500 4000 Source: PwC (2017), ‘Will robots steal our jobs? The potential Total jobs Jobs at risk of automation impact of automation on the UK and other major economies’

January 2021 31 Goole Town Investment Plan

Our Challenges The town centre today

EMSI labour market analysis Job postings by education level, Jan - Dec 2020 (EMSI 2021) software scans and profiles job vacancies advertised online to create an extensive economic and Goole 10% 35% 23% 2% 29% 1% workforce database.

EMSI captured 3,028 job postings East Riding of Yorkshire 3% 36% 25% 2% 31% 4% in Goole between January and December 2020 and this bar chart displays the education level of these advertised posts. Level 1 Humber LEP 7% 25% 26% 2% 31% 9% and 2 occupations made up 45.0% of all advertised openings in Goole and is higher than any comparator. The greatest Yorkshire & the Humber 7% 24% 30% 4% 28% 7% difference to note is the percentage of Level 1 NVQ job postings in Goole at 10% of all advertised vacancies compared to England 4% 26% 31% 2% 35% 2% just 4% nationally. Higher skilled jobs at Honours and Masters 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% degree level represent 30% of advertised vacancies in Goole. Level 1 NVQ; GCSE at grades D-G Level 2 NVQ; GCSE at grades A*-C

Level 3 NVQ; A Levels Level 4 NVQ; Intermediate, DipHE, DipFE

Honours, Bachelor's degree Level 5 NVQ; Masters

January 2021 32 Goole Town Investment Plan

Our Challenges The town centre today

A town centre focused on retail and lacking a sense of place

Goole town centre suffers from higher than average vacancy rates, with key Commercial land use in Goole landmark buildings remaining vacant and in need of investment if they are to (ERYC 2021) contribute positively to the environmental quality of the centre. The overall perception by local residents and stakeholders could be improved and evidence 2.0% shows that for a town of comparable size, leisure service units are low pre the pandemic and younger residents, in particular, are choosing elsewhere to meet 6.8% their retail and leisure needs.

Quality of retail offer in Goole (Local Data Company, 2021) Replace with Industrial Goole stats Port

35.7% Retail 55.5% Health

Commercial land in Goole is dominated by industrial land and the ports, which cover approximately 91% of the total land use.

January 2021 33 Goole Town Investment Plan

Our Challenges The town centre today

Improving skills and wellbeing in the town centre The Index of Multiple Deprivation is the official measure of relative deprivation in Goole Indices of Multiple Deprivation 2019 England and is part of a group of outputs that forms the Indices of Deprivation. The map illustrates the level of deprivation by decile in Goole. The education, skills and training sub-domain of the IMD measures the lack of attainment and skills in the local population, taking into account children, young people and adult skills. Goole ranks poorly for levels of deprivation in education and skills with 50.0% of the town ranked in the 0-10% most deprived classification.

Education, skills and training decile comparison, 2019 (MHCLG)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Goole

East Riding of Yorkshire

England

1 2 3 4 5 6 7 8 9 10 Goole has a healthy life expectancy from birth ranging from 58.6 to 63.6 years, which is lower than the East Riding of Yorkshire and national averages of 65.7 and 64.7 years respectively. Obesity, diabetes and coronary heart disease rates are all above the national average in Goole.

January 2021 34 Goole Town Investment Plan

Our Challenges The town centre today

Large reliance on micro businesses and retail in Goole Town Centre The greatest proportion of businesses in Goole, and its surrounding area, Retail is the largest sector of businesses in Goole, followed by professional, are micro-businesses making up 81% of business stock. This is similar to scientific & technical and transport & storage. The fewest local units are in the national average, which shows the business stock in England is made- utilities, public administration, financial & insurance and education. up of 85% micro businesses.

Goole town centre suffers from above average vacancy rates, with key landmark buildings remaining vacant and in need of investment if they are to contribute positively to their environment. The overall perception by local residents and stakeholders is that the town could be improved. Evidence shows that for a town of a comparable size leisure activity is low, and pre- Covid 19 pandemic younger residents in particular chose to go elsewhere to meet their retail/leisure needs.

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Our Challenges Impact of Covid-19

How the pandemic has exacerbated challenges On 1 April 2020 the Council made 1,942 grant payments worth a total of £19,420,000 to support small East Riding businesses through the hardship caused by the coronavirus lockdown. In total 6,470 properties were eligible to receive a grant, made possible through Government aid in the form of its business grants scheme and business rates relief totalling £73,610,000. ERYC carried out a survey regarding habits in light of the COVID-19 pandemic. Many respondents perceive that they are more likely to shop locally and online following the lockdown period. The data suggests that this is likely to be characterised by larger 'baskets' done less frequently. A town centre audit was conducted in late May to gather data on the impact Covid-19 had on the East Riding’s towns. Goole town centre had 144 temporary closures, approximately 30 businesses were fully trading, and an additional 31 were partially trading. The majority of businesses that were open were comparison and leisure units selling food and drink. Skilled, semi-skilled and qualified people are now facing employment challenges and uncertainty. Many may have been in continuous employment but have recently been made redundant or are on furlough and unsure whether they will have a job to return to. Others have left school, colleges or universities and are unsure what their next steps should be. For some, the pandemic has been the catalyst for them wanting to change career paths and they're now wondering how best to take that forward. To address this, the Goole Town Deal intends to establish a new venue to help people establish and identify the options and routes to building a new or different future.

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Our Challenges Impact of Covid-19

How the pandemic has exacerbated challenges Goole has made excellent progress over the last two decades to reduce the number of out-of-work benefit claimants but the COVID-19 pandemic has had a significant impact on local employment rates.

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Spatial Strategy

January 2021 38 Goole Town Investment Plan

Spatial Strategy Great Goole Investment Map

Boothferry Bridge A614 Refurbishme Rawcliffe nt £5m Road, Road and Boothferry Road £1.74m January 2021 39 Goole Town Investment Plan

Spatial Strategy The importance of a strong town centre

Centres are the heart of civic, commercial and community activities, offering places to work, gather, celebrate and reflect, eliciting sense of pride, common aspirations and responsibilities. Goole is not fulfilling this role successfully and no match for the s success in attracting new jobs and investment, best exemplified by Goole 36 and port activity. Shifts in technology and lifestyle have changed shopping and leisure expectations, emphasising the experiential nature of spending free time. New ways of spending leisure time and socialising have gained widespread popularity, whilst retail has continued to retreat from the town centre to the internet. The outbreak of Covid-19 in the UK (2020), resulted in extended and ongoing lockdowns which have accelerated changes that were already underway. The emerging picture after the pandemic is strengthening the need to rethink the future role of urban centres. It is therefore crucial to ‘restart’ the town centre as an attractive place for the community and place Goole’s existing and new businesses on a trajectory fit for the new economic reality that will emerge.

© Stanley's Wine Bar and Kitchen, from Bank to Wine Bar - What success looks like!

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Spatial Strategy Town boundaries

Key Goole’s Functional Economic Area Goole Town Centre

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Spatial Strategy A long-term strategy for liveability

The masterplan combines several processes, projects and actions into strands, setting out a clear vision and aspiration to give confidence to businesses, customers and investors in Goole. The ultimate goal of the masterplan is to transform the town centre into a liveable, attractive and sustainable ‘hub’ the town’s community is proud of. Town Investment Plan is in the centre of the process of transformation outlined by the masterplan.

It acts as a catalyst that will engage private sector, communities and local stakeholders to set the wider regeneration processes underway. This coordinated approach will ensure that improvements in the town centre are strategically delivered: carried out with bigger picture in mind, enabling and accelerating further regenerative investment.

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Spatial Strategy A long term, targeted strategy for change

Projects selected for the Town Investment Plan have been chosen with the masterplan goals and objectives in mind: to achieve maximum transformative impact and to kickstart further regeneration processes. Each of the TIP projects aims to instil confidence about the town centre’s future, encourage investment, improve quality of life, create precedents and raise aspirations. They include small scale, dispersed interventions and programmes, as well as targeted, localised regeneration moves. Although the selected projects encompass infrastructural, institutional and spatial improvements, together they will contribute to a sense of change and improvement, delivering a renewed sense of potential for the town centre and Goole as a whole.

Key

TIP and Masterplan 2020 boundary

January 2021 43 Goole Town Investment Plan

Engagement

January 2021 44 Goole Town Investment Plan

On-going Engagement History of stakeholder and public engagement

Goole’s residents are, and have historically been, actively involved in regeneration engaged directly. to share ideas, air views and participate in the renewal of their town, responding to local challenges, opportunities and issues. Themes highlighted throughout previous engagement over the last decade have been emphasized in the ideas and projects coming forward in response to the portfolio the Town Deal.

Goole’s physical renaissance also began with approval of funding to deliver Junction, Goole’s Theatre and Arts Centre in 2007. Since then, a continuing journey of community engagement has evolved covering a range of subjects, all of which are relevant to the position the town is now in today.

Residents have focused on the needs and offer of their town centre, and highlighted the following as priorities for Goole Town Deal:

• Town Centre - regeneration, investment, image, public realm, shopping offer, buildings, heritage. • Sport, Leisure and Recreation - facilities, 4G pitches, stadium, leisure centre, tourism, accessibility, waterways. • Transport, Travel and Infrastructure - railway, subways, transport options, car parking, traffic management. • Market Hall - reopening, community hub, independent food court, range of markets. • Employment - wider opportunities, town centre offer. • Environment - flood defences, planning regulations. • Community - more social cohesion and respect for other cultures.

January 2021 45 Goole Town Investment Plan

On-going Engagement Public support for projects

In 2018, Goole’s Civic Society asked residents from Goole what they wanted the future of the market hall to be, whether that be a refurbished market, a community use venue or mixed use of both. The 267 responses had a resounding majority, 187 votes in favour of keeping the market hall in some form for the community with a mixed use. The Towns Fund is the first opportunity to act on the will of Goole’s residents.

In 2019, the Lower Aire Valley Rail Action Group (LAVRAG) commissioned the Goole to Leeds Travel Preferences Survey with residents along the rail line between Goole and , establishing if there was demand for an improved direct service from Goole to Leeds via Xscape and J32 shopping outlet (off the M62).

Out of the 2,219 responses, with residents from Goole accounting for 36.7%, an overwhelming majority (94.2%) were in favour of a direct line rail service between Goole and the West Riding.

Whilst this project started as a community interest, it has recently gained regional significance and support from the Combined Authority (WYCA) for the benefits to the economy. Support from Northern Rail has also been given through the town deal process.

January 2021 46 Goole Town Investment Plan

On-going Engagement Stakeholder and Public Engagement Strategy

The Covid 19 pandemic arrived when the Town Deal Board (TDB) was forming and had to transfer to online engagement platforms. Views of the public have been gained through the Goole Town Deal website, focus groups and meetings. Local press releases have also requested readers to share thoughts to influence Interventions. Board members also pursued conversations within their sectors enabling a diverse range of stakeholders to be engaged in the formation of the Town Investment Plan.

The TDB has been influential in shaping the best strategic projects that offer Goole the greatest short, medium and long-term benefits. Community engagement will continue throughout developing the full business case for each project and beyond into delivery phases.

Progression of projects will include all town centre user groups representing residents and businesses to progress decision making, participate in the creative process, and continue to embed local accountability in all practices. Inclusivity and sustainability will continue to be at the heart of our community engagement, ensuring all are welcomed to engage in each stage of the design, development and delivery. This approach will be used by all stakeholders and partners to create a consistent approach to engagement, throughout the delivery of the TIP portfolio.

January 2021 47 Goole Town Investment Plan

On-going Engagement Shaped by stakeholder and public engagement The TDB identified common themes by reviewing previous consultation findings, as well as reaching out to key organisations and stakeholders, encouraging comments via dedicated town deal platforms and press releases; the community’s ability to shape and influence the portfolio was, and continues to be, important. Many topics have been considered against an economic baseline to understand concerns and evidence of need in shaping proposals.

Once the portfolio had been agreed by the TDB, ERYC officers ran a series of engagement sessions, including focus groups with businesses and community members to ask, ‘have we got this right?’. A set of 13 questions were developed with the ERYC’s Business Intelligence Team to ensure appropriateness. Mainly focused the following topics: town centre leisure and retail, town deal investment, environmental issues, housing, young people, cultural and environmental assets, mobility, community activities, business connectivity and movement across the town.

What are your thoughts on the vision and principles for Goole?

January 2021 48 Goole Town Investment Plan

Contact:

January 2021 49 Goole Town Investment Plan

On-going Engagement Shaped by stakeholder and public engagement

Do you support the Town Deal giving priority focus to the central retail and leisure area to make it a more attractive place to spend time?

To attract more investment and to help support fledging businesses, which projects should the Town Deal be investing in?

January 2021 50 Goole Town Investment Plan

On-going Engagement Shaped by stakeholder and public engagement

Support for Gigabit Broadband

'Digital technology of the future is really important, it serves so many things The Federation will certainly back ‘I can understand why that is important including homecare and helpline services this. We have to think about future for Old Goole to have access to the for the vulnerable and elderly. Not sure if business needs and how we can same offer that Goole has so growth you need to spend so much getting into help make things easier for more works within and between both places.’ ultrafast into Old Goole, there are other businesses in Goole or Old Goole.' models available via masts and above Federation of Small Business Town Centre Retail Business Owner ground hardware.' Resident

Connectivity is definitely a problem for my business, two accounts and both are slow. Good to see this is being progressed, it’ll 'We're in a digital age, internet shopping is benefit business and residents if they can access reliable and fast here to stay and a decent internet internet speeds. Lots of people working from home and home connection is vital, especially at the moment schooling, this is likely to be a thing in the future so need it sorting with Covid, but I reckon homeworking will now, great idea. Superfast would be fantastic, in Goole and Old continue’. Goole. ’. Old Goole Business Owner Resident

January 2021 51 Goole Town Investment Plan

On-going Engagement Shaped by stakeholder and public engagement

How important do you think reducing CO2 is for Goole?

''Environment impacts are still 'If Goole could lead the East ongoing and Goole’s flood risk Riding to become carbon neutral speaks for itself. Goole has by 2030 it would create a big opportunity here to be as green boost to the town in the region.' as it possibly can be.' Arts Organisation Resident

How do these proposals make the best use of and support artistic and cultural assets?

'Cultural assets are the town’s buildings, 'Getting the market hall up and 'On summer evenings the the Property Fund can help developers running again is a signal that 'VPG is really important, it's one pedestrian area can have a really make something of these. The Property Goole is open for business and of the oldest purpose-built nice ambience as a place to Fund could bring additional funds in to we need to encourage that to facilities in the area and people wander and sit, we need to make help people who already want to take on happen, but it has to be cost really like how quirky it is with the more of that and have things empty buildings and make the most of effective and sustainable to be water towers.' happening in the space not just them. Office space, first floor living, worthwhile.' Goole Civic Society Member during traditional opening hours.' great. Let’s have a range of uses.' I Love Goole Member Local Employer Local Business Owner

January 2021 52 Goole Town Investment Plan

January 2021 53 Goole Town Investment Plan

On-going Engagement The MyTown Portal

The MyTown portal facilitated engagement openly with Goole’s community by realising their concepts and concerns. Over 200 comments were received and factored in to develop a long list of project ideas which, in turn, were assessed to become a shortlist of capital interventions. Residents were to share thoughts on ambitious and aspirational proposals via social media. The emphasis residents and stakeholders had placed on town centre investment (27% respondents) and regeneration, increased sport, leisure and recreational facilities (44% respondents), transport infrastructure (27% respondents), employment opportunities, digital connectivity, environmental protections and market hall rejuvenation was recognised.

January 2021 54 Goole Town Investment Plan

On-going Engagement Goole Town Deal Board Engagement

Goole Town Deal Board Meeting

January 2021 55 Goole Town Investment Plan

On-going Engagement East Riding Officer Engagement

Extract from ERYC officer engagement session on the Goole Town Deal TIP and Masterplan. The session included a wide range of professionals from sustainability, environmental services, highways, development control, building conservation, forward planning, inward investment, valuation and estates, street scene, public protection and many others.

Officer Consultation for Goole Masterplan © ERYC

January 2021 56 Goole Town Investment Plan

Vision and Strategy

January 2021 57 Goole Town Investment Plan

Our Vision and Principles Our Vision and Principles 2030

Goole will celebrate its bicentenary in 2026 with a rediscovered sense of optimism, reflective of the optimism for the future, building on its heritage, planned green economic investment and Town Deal Funding, the town centre will be reinvigorated and relevant for the 21st Century. • Goole town centre will be an inclusive, low carbon urban centre serving a local economy which is technologically advanced with regional, national and, through the port, international impact. • Goole’s culture, Victorian heritage and urban character will be celebrated through repurposing buildings and creating new uses in the town centre to add vitality. Modernising its physical and digital connectivity through rail and gigabit capable broadband. • Goole will be a place to enjoy, feel good and in which sustainable economic growth can be realised. • The people of Goole will feel optimistic about the future as new employment infrastructure is brought into the town centre to help connect them to employment and growth opportunities. • Goole town centre will be a hub of activity providing employment and high quality cultural and leisure activities, sustainable connection though active travel routes, promoting health and well- being, raising civic pride. • Goole’s success will be a service centre for businesses, residents and visitors equipped to serve and succeed over the next 200 years.

This vision for Goole town centre, delivered through eight principles:

1. Economic Growth: Goole Town Centre no longer left 5. Building Skills and Nurturing Talent: Goole – an inclusive behind place where people have the opportunity to participate positively and be the best they can be

2. Reconnecting with Nature: Goole reconnected with 6. Town Centre Activity Hub: Goole town centre – a place natural assets for its community

3. Sustainable Connectivity: Goole – sustainably connected 7. Town Centre Place to Grow: Goole Town Centre – a internally and beyond place to grow

4. Local Pride: Goole- a place to be proud of 8. Climate Action: Goole - an environmentally responsible town and community

January 2021 58 Goole Town Investment Plan

Our Vision and Principles Our Vision and Principles 2030

Establishing a centre at the heart of the community Goole’s Bicentenary in 2026 provides a significant focal point for delivery of Furthermore, the East Riding Economic Strategy 2018-2022 sets out a the Town Deal vision. Establishing a centre at the heart of the community vision for the Authority ‘to be a competitive and resilient low carbon where earning, learning, living and leisure are paramount to the ambition. economy that supports sustainable and inclusive growth.’ The TDB is committed to increasing the ‘pull’ factors that encourage people to be in the town centre through bringing buildings back into use and mobilising development opportunities. The range of services and facilities and leisure interests available for the community will be increased. This town deal portfolio will demonstrate to potential business Goole’s vibrancy as well as supporting home grown enterprises. This portfolio redefines the configuration and use of town centre public spaces balancing the shared needs of heavy port-related traffic and cars with greener transport options to promote active travel and modal shift.

The overarching strategic vision for the East Riding economy is directly linked to the future development of Goole’s highs street as a competitive, inclusive and sustainable location. This is also linked to the priorities of the strategy, as business growth, lifelong learning, quality locations and sustainable economy are four key parts of the challenges facing Goole, and that the vision for the town centre seeks to address.

The East Riding Local Plan promotes economic growth in Goole, stating ‘it is important that investment and development…helps to restore balance to …connect people and communities to employment opportunities, and improves the overall quality and appearance of Goole’s town centre’.

January 2021 59 Goole Town Investment Plan

Our Vision and Principles Our Vision and Principles 2030

January 2021 60 Goole Town Investment Plan A Brief History of Regeneration & Economic Development in Goole

January 2021 61 Goole Town Investment Plan

Our Vision and Principles Principles

1. Economic Growth: Goole Town Centre no longer left behind Goole will continue to lever its economic assets and strategic connections to attract investment and employment ensuring the town centre will no longer be left behind. The town centre will be equipped for investment and future success through being digitally connected, green, welcoming, connected, accessible. The town centre economy will expand and diversify encompassing the leisure and opportunities for evening economies.

January 2021 62 Goole Town Investment Plan

Our Vision and Principles Principles

2. Reconnecting with Nature: Goole reconnected with natural assets Goole will connect its people to nature by making landscape assets such as the River Ouse embankments, Oakhill Country Park more accessible through green corridors and active travel networks. Access to nature will improve the quality of life, health and wellbeing of local people engendering better health outcomes.

January 2021 63 Goole Town Investment Plan

Our Vision and Principles Principles

3. Sustainable Connectivity: Goole – sustainably connected internally and beyond

Goole town centre will be better connected, more accessible and permeable to support its vitality and low carbon future. Severances will be mitigated so that all are able to quickly, safely and easily navigate the various quarters of the town centre using sustainable and active modes of travel. In order to encourage active travel for all ages and increase more short journeys by bicycle and foot, there is a need to reduce traffic congestion and drive further modal shift. This will also improve associated carbon emissions and noise, improve the local streetscape and environment. These measures will sustainably connect Goole town centre better to the employment sites clustered around Goole’s strategic transport infrastructure. Sustainable connections to local employment sites and to regional, national and international destinations will equip Goole for future success.

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Our Vision and Principles Principles

4. Local Pride: Goole- a place to be proud of The assets and new functioning of Goole’s reinvented town centre will create a source of local pride and optimism. Goole’s characterful Victorian heritage and the town’s unique relationship with water and waterside infrastructure is once again celebrated. Investment in port, industrial and economic infrastructure, through the Freeport, will create new opportunities and investment in skills infrastructure will better equip local people to benefit.

January 2021 65 Goole Town Investment Plan

Our Vision and Principles Principles

5. Building Skills and Nurturing Talent: Goole – an inclusive place where people have the opportunity to participate positively and be the best they can be Economic success in Goole needs to be inclusive. However, there are disadvantaged and vulnerable members and sections of the Goole community that are not well equipped to participate in a successful future. Proposed town centre regeneration will break down barriers and increase positive participation supporting local people to have skills, work, purpose and meaning. Innovation, entrepreneurialism and creativity will be encouraged and supported, and Goole will be a place where local people

have the opportunity to be the best they can be.

© Siemens ©Siemens Mobility

January 2021 66 Goole Town Investment Plan

Our Vision and Principles Principles

6. Town Centre Activity Hub: Goole town centre – a place for its community

Goole town centre will be better connected and more economically successful providing a focal point for the community. Improved public spaces, reimagined and repurposed heritage buildings will create a welcoming environment for the community to come together. The town centre will be a place where people work, learn, and spend time in an attractive, lively and safe place.

January 2021 67 Goole Town Investment Plan

Our Vision and Principles Principles

7. Town Centre Place to Grow: Goole Town Centre – a place to grow Goole town centre will be a place where people and businesses choose to settle. A better connected, redefine town centre is also a place that can accommodate growth. Transformation will encourage new forms of town centre activity, reinforcing the vibrancy of the revitalised centre. New, starter, growing and ancillary businesses will choose the well-connected and welcoming town centre as a base to grow, taking advantage of wider strategic investments already planned for the port and major employment sites in Goole.

January 2021 68 Goole Town Investment Plan

Our Vision and Principles Principles

8. Climate Action: Goole - an environmentally responsible town and community Goole will be an environmentally conscious town with its people equipped to and optimistic about realising a low carbon, sustainable future. The town will promote carbon neutral mobility, improve building performance and encourage people to make more environmentally conscious choices in their everyday lives. Goole is highly vulnerable to flooding and the flood defences provide critical protection for existing properties and infrastructure. Future developments will incorporate flood mitigation measures, recognising the unique challenges to bring forward development with flood Zones 2 and 3. The Property Activation Fund is intended to be accessed to redevelop properties that may otherwise remain vacant due to the need for additional investment in flood mitigation measures.

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Town Investment Plan

January 2021 70 Goole Town Investment Plan

Goole’s Town Investment Plan Selecting Projects

TIP Project Prioritisation Goole Town Deal Board assembled a long list of project proposals based on what people said mattered and on what the evidence showed as a weakness in the town. The longlist was then subjected to a scoring process of appraisal using an agreed set of criteria that projects would be expected to deliver against. The outcome of this established clear lead projects and then further appraisal of the close contenders by considering how smaller proposals could be packaged together to increase impact and alignment with the vision and objectives of the fund.

The scoring criteria is captured in the table below:

Each of the long list of the projects were scored independently by individuals from the Town Deal Board, ERYC and the Arup+ team. Tthen amalgamated to get a single score per project from each organisation. Scoring was to assess how aligned each project was with the criteria. These scores were analysed using PowerBI to remove any biases from each group scoring more highly than another. The extract above is taken from the PowerBI Dashboard, although the individual scoring was different all three parties identified the same projects for inclusion in the TIP. The triangulation of opinion captured the perspectives of the community and businesses via the Town Deal Board, ERYC via Officers and alignment with the MHCLG guidance via the Arup+ team. This allowed a portfolio of projects to be developed that focussed on

January 2021 the town centre, which together would create catalytic change. 71 Goole Town Investment Plan

Goole’s Town Investment Plan Selecting Projects

January 2021 72 Goole Town Investment Plan

Goole’s Town Investment Plan Project Value

January 2021 73 Goole Town Investment Plan

Goole’s Town Investment Plan Project Locations

© LDA Design January 2021 74 Goole Town Investment Plan

Our Vision and Principles Our Vision and Principles 2030

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Projects

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Market Hall Reinvention Project Description Alignment with Local / Regional / National Policy

This project involves the refurbishment of the market hall in Goole town • This project will drive investment into the arts and culture sector that centre, resulting in the creation of a flexible community and cultural space. has suffered disproportionately during the Covid-19 pandemic. The Council owned building, sits in the heart of the town centre and • The Market Hall is identified as important anchor in Goole’s although not listed, sits on the heritage at risk register. Despite being a high Conservation Area Management and Maintenance Plan (adopted profile and architecturally impressive, heritage building, it is vacant. by the Council in 2019). Traditional market operations have ceased and a private sector led redevelopment is not feasible given the layout of the building and costs of • Improvements to insulation / heating systems being incorporated renovation works. Internally, the space will be opened-up creating the into the redesign which will support the government’s ambition to flexibility to accommodate a variety of activities and events including shows, improve the energy efficiency of buildings (Clean Growth Strategy). cinema nights, coffee mornings, yoga, youth disco, weddings etc. Fixed stalls would be provided to accommodate local entrepreneurs. External • This project seeks to promote small and medium size enterprises, a areas will also be improved to support events. principle which is embedded within the Government’s National Industrial Strategy. Bringing the Market Hall back into use seeks to act as an anchor point, draw people in and address the low levels of footfall which were depleted even Input and Outcome Indicators prior to the Covid-19 pandemic. Revenue funding has been allocated to Towns Fund Ask Co-funding this project to curate and schedule a programme of events. £3.9m • Advanced funding of £0.19m

Project Details Benefits

• The total developable space for this project is 820m2, with an • It is estimated that up to 9 permanent jobs assumed split between uses of will be created, with an associated 70% D2 Mixed Use Venue, 20% additional local GVA of approximately Restaurant & Cafes and 10% £475,000 per annum. Retail. • The CAPEX of £3.7m is also expected to support up to 11 construction jobs over the 2 year construction period, with an associated GVA of c. £676,000 per annum. January 2021 77 Goole Town Investment Plan

Market Hall Reinvention Alignment to the Theory of Change

Short and Medium Term Outcomes (to 2026) Longer Term Impacts • This project will expand the existing leisure offer through providing space • Investment in the market hall will “anchor” wider efforts to revitalise the for more events, which will help to improve the quality of life for Goole town centre and rebuild civic pride. residents and draw in more visitors to the town. Increased footfall in the • Re-activation of this currently vacant building will also reduce liabilities town centre will have knock on benefits, encouraging visitors to “dwell” and and avoid degradation of the building which could have a negative supporting increased spend in local shops, bars and restaurants. impact on the appearance and economic success of the town centre. • It is anticipated that fixed stalls would be provided to accommodate local • Regeneration of the Market Hall will provide a catalyst for investment in business owners and support entrepreneurship. the surrounding area by creating a vibrant leisure destination. January 2021 78 Goole Town Investment Plan

Market Hall Reinvention

January 2021 79 Goole Town Investment Plan

Public Realm Project Description Alignment with Local / Regional / National Policy

This project is to improve the public realm at targeted locations across Goole's • Creating a more animated town centre, increasing footfall and town centre. As shown on the map on page 74, the public realm project ties driving spend in the town centre will support recovery of businesses together the Market Hall with improvements made through the property activation impacted by the Covid-19 lockdowns. Informal spaces for people to fund and the one stop shop project which will create an impact in the town meet outdoors and the provision of wider pavements to allow social centre. Public realm will improve connectivity to the Station Hub and Leisure distancing will also support Covid-19 recovery. Centre projects and uplift the environment and provide informal places for people • The public realm improvements will be designed to encourage to meet and create a flexible space for events. This project will also build upon walking and cycling within Goole, aligning with the Government’s the Leisure Spaces Accelerated Fund. Clean Growth Strategy and the DfT’s ‘Gear Change’ vision. This project will encourage more people to spend time in the town centre, driving • The scheme aligns with ERYC’s Active Towns Initiative which footfall and creating more space for bars/ restaurants to ‘spill out’ and including seeks to encourage and support communities to be physically, informal play areas will encourage families to meet. Enhanced public realm will mentally and socially active. encourage walking and cycling which in turn will improve the health of the community. High quality lighting and CCTV will be installed in key locations to increase perceptions of safety and seek to design out vandalism and anti-social Input and Outcome Indicators behaviour. Soft landscaping will enhance greenery within the town, benefitting the health and wellbeing of residents. Towns Fund Ask Co-funding

£3.3m • £1.2m (ERYC)

Project Details Benefits © ERYC – Mock-up of Goole • 4300 sqm of high-quality public realm • The value of the public realm space Public Realm Accelerated space Funding Project, due to be is expected to be up to c. £65k per delivered March 2021. The annum from 2024 (2024 prices).​ Acclereated Project aims to raise confidence in public • The CAPEX of £3.3m is estimated to spaces and offer indirect support up to 8 jobs over a 2 year business support during the construction period with an Covid-19 pandemic and shall associated GVA of approximately be a foundation for this £470k per annum. ​ intervention.

January 2021 80 Goole Town Investment Plan

Public Realm Alignment to the Theory of Change

Short and Medium Term Outcomes (to 2026) Longer Term Impacts • Outdated public realm areas are identified as a key cause of market • Providing a more attractive, safer and pedestrianised environment will also failure within the property market in Goole town centre. Modernising the encourage residents to walk and cycle more, supporting the region’s drive public realm areas seeks to address this failure through encouraging towards net zero carbon emissions by 2040. private sector interest investment in the town centre both in the short . • Incorporating green spaces within the town will benefit the health and term and beyond 2026. wellbeing of residents beyond 2026. • Improving the Public Realm in the centre of Goole will also improve the • The public realm improvements include high quality lighting and CCTV look and feel of Goole, encouraging more people to spend more time in which will likely increase natural observation and surveillance, and reduce the town centre and helping rebuild civic pride. incidents of crime, vandalism and anti-social behaviour in the town centre. January 2021 81 Goole Town Investment Plan

Property Activation Fund Project Description Alignment with Local / Regional / National Policy

This project will be a local capital grant programme open to landowners, • This fund will support commercial property owners and who are developers and tenants to improve buildings across the town centre. This sitting on under-utilised or vacant property. The fund seeks to project is proposed in response to the volume of empty and underutilised reactivate buildings and their surroundings in key areas, giving commercial properties which has resulted from clear evidence of market confidence to the public that the town centre is ‘reopening business’. failure and the impact of Covid. • The fund is focused on retrofitting existing buildings as opposed to Whilst Covid-19 has impacted the area, with several established national building new, in alignment with the Government’s Clean Growth and regional retailers closing their branches in Goole, Covid has only Principle. Energy efficiency will also be improved by bringing exacerbated long-standing challenges. Over the last 3 years Goole has buildings up to meet modern regulations. seen significant downturn in demand for retail space. • Policy EC3 within ERYC’s Local Plan sets out how proposals In 2016, only approximately 8 retail units were let throughout the town and should support the vitality and viability of centres this further reduced in 2019. In 2020 there were approximately 3 units let. There are currently 16 units vacant which amounts to 32% of the retail units in the core of the town centre. With the announcement of the closure Input and Outcome Indicators of HSBC in Goole, it is likely that the impact of Covid has not yet fully been realised. It is understood that certain businesses particularly in the Towns Fund Ask Co-funding charity and gaming sector are contemplating not reopening. Further £4.9m • It is envisaged that there will be a requirement for deprivation and vacancy in the area is therefore to be expected. applicants to provide some match funding towards individual projects. The level of match funding will depend on the nature of the works and the strategic impact of the proposals. Project Details Benefits This fund will be able to be open to private developers and • The fund will help support the local construction The Old Post Office, Victoria Street currently businesses, public bodies, market and the supply chain. CAPEX of £4.9m is being converted to social landlords and estimated to support up to 11 construction jobs over residential accomodation charitable/community a 5-year construction period, with an associated with grant aid support organisations. Grants will range GVA of approximately £635k per annum. (Humber High Street Challenge Fund scheme from a few thousand pounds up • Whilst end uses will likely generate operational jobs ends March 2021) to larger amounts for the most and associated GVA, assumptions on the extent of strategic opportunities, subject these benefits cannot be made at this stage. to meeting eligibility criteria. January 2021 82 Goole Town Investment Plan

Property Activation Fund Alignment to the Theory of Change

Short and Medium Term Outcomes (to 2026) Longer Term Impacts • Provide support to developers overcome constraints to create commercially • Reactivating buildings and introducing new uses will have long-term viable projects, including those with heritage value. impacts in reactivating and reinventing the town centre. • Encourage property transactions, allowing property owners “sitting” on • Improvement of the residential offer in Goole will support the town’s dilapidated property to exit and new developers to enter and effect change. business long-term by helping the town attract and retain skilled workers. • Support existing and new business to improve their premises and improve their businesses.

January 2021 83 Goole Town Investment Plan

Leisure Centre Project Description Alignment with Local / Regional / National Policy

Goole Leisure Centre, built in 1988, is dated and requires investment to • The Covid-19 pandemic has reinforced the benefits of activity and modernise and respond to the changing leisure market. Towns Deal funding inclusion for mental and physical health and wellbeing. is proposed to expand the provision of activities, responding to the need for a greater leisure and recreational offer and secure another town centre • The Leisure Centre proposals will help to deliver on the priorities set anchor destination as expressed by residents. A latent demand report out in the Health and Wellbeing Strategy for East Riding (2019 – commissioned by the Council in 2019 showed total demand for 2,185 2022). members. • The proposals will reduce energy consumption in alignment with the Proposals include remodelling the entrance leading directly into a new Government’s Clean Growth principle. catering space to maximise footfall. This will create a large space that people can utilise whilst friends and family members take part in activities. • The leisure centre will address a number of the KPIs within the In diversifying the offer to include ten pin bowling, tag active, climbing, Strategy for an Active Nation’ published by the DCMS (December adventure play, a creche and party room, a stronger appeal of the Leisure 2015). Centre will attract a wider customer base, bringing more people into Goole town centre. The prospect of Town Deal funding means that the proposals Input and Outcome Indicators can go beyond the typical leisure centre fitness offer, offering wider recreational facilities to improve the attraction of the facility as a destination Towns Fund Ask Co-funding venue. • £3.1m • £8.9m EYRC has currently allocated the funding from its capital programme Indicative project illustration towards this scheme. Project Details Benefits • It is estimated that up to 39 permanent • The building footprint is 40,903 sq. ft. jobs will be created, with an associated For the benefits assessment, a additional local GVA of approximately developable area of 24,542 sq. ft has £2m per annum. been assumed, split 50:50 between • The CAPEX of £3.1m is also expected to A3 Restaurants & Cafes and D2 support up to 9 construction jobs over the Amusement and Entertainment 2 year construction period, with an Centres floorspace allocations. associated GVA of c. £566,000 per annum.

January 2021 84 Goole Town Investment Plan

Leisure Centre Alignment to the Theory of Change

Short and Medium Term Outcomes (to 2026) Longer Term Impacts • This will address the deficiencies in the town’s leisure and recreational • As Goole is significantly more deprived than its surrounding area, offer by introducing new activities aimed at recreation and sport. providing facilities which support and inspire children, raise aspirations, • The enhancements will address Goole’s poor health outcomes by foster an environment where children and young people reach their encouraging participation in health and leisure activities, developing potential will be critical in levelling up the town. physical confidence and competence amongst residents of all ages. • Through providing and promoting sport and recreation activities, the • The leisure centre will increase footfall by attracting people into the town leisure centre improvements seek to have long-term beneficial impacts centre who are likely to spend time in the shops and accessing the other on reducing deprivation and poor health outcomes. leisure offers. Increased footfall will help to improve the image of the • By extending the town’s recreational offer, this project seeks to improve town as a vibrant centre and will bring benefits to local businesses. perception of place and reduce anti-social behaviour within the town, reducing crime rates over time. January 2021 85 Goole Town Investment Plan

Leisure Centre Visualisations

January 2021 86 Goole Town Investment Plan

Victoria Pleasure Ground Project Description Alignment with Local / Regional / National Policy

This project is to regenerate Victoria Pleasure Ground (VPG) a town centre • This project incorporates energy efficiencies through new heating community sports and events anchor with a sports legacy in excess of 100 and lighting installations, in alignment with the Government’s clean years. The ground is no longer fit for purpose however despite this, it retains growth principle. high levels of community interest and uses including football, rugby and athletics. • With the pandemic reinforcing the importance of social cohesion and The proposals include replacing the natural turf pitch with artificial grass to the benefits of staying fit and well, this project is well positioned to allow for more uses, as well as refurbishing and extending the athletics support Covid-19 recovery. The importance of health and wellbeing track, which will then provide the only competition standard athletics track in is also reinforced within local strategies, including in ERYC’s Local the East Riding. These improvements seek to increase user participation Plan and draw more people into the town centre. The improvements will also • Improving health and wellbeing outcomes is a key driver for this include an improved clubhouse, snack bar and a physiotherapy room, project, in alignment with the DCMS School Sport and Activity enabling greater revenue generation potential VPG is viewed as the vehicle Action Plan. to bring about greater community cohesion through increased participation in sports and improve health and wellbeing outcomes. Community groups Input and Outcome Indicators have access to grants from Goole Fields Wind Farm Community Fund meaning individual clubs can bolster resources for revenue assistance for Towns Fund Ask Co-funding the benefit of participants and to promote inclusion. • £2.1m • £0.3m. There are 3 sources of matched funding available for VPG including Section 105 commuted sums, the Football Foundation and/or Wind Farm Grants. • The project will also build on advanced Towns Fund funding. £110,000 has been allocated. Project Details Benefits • The project will build on • For every £1 spent on community sport and advanced towns fund physical activity in England, an economic and funding. £110,000 has been social return on investment of £3.91 is allocated which is being generated (research by SHU). used to install energy • More specifically, the CAPEX of £2.1m efficient flood lighting and associated with the improvements is estimated refurbish the changing to support up to 4 construction jobs over a 3 facilities and public year construction period with an associated January 2021 conveniences. GVA of approximately £256k per annum. 87 Goole Town Investment Plan

Victoria Pleasure Ground Alignment to the Theory of Change

Short and Medium Term Outcomes (to 2026) Longer Term Impacts • Improved and welcoming opportunities for the local community will lead to • Through providing and promoting sport and recreation activities, the increased participation. Its location, in the heart of residential areas, may be a improvements at VPG seek to have long-term beneficial impacts on spur to engaging those groups who are traditionally inactive. reducing deprivation and poor health outcomes. • The County standard facilities will make Goole the key place in the region to • Increased footfall and improved perception of place seeks to drive visit for athletic competitions, increasing the number of visitors who spend time investment in the town centre and reduce the number of vacant and money within Goole. properties in the town centre. • Promotes social inclusion, increasing cohesion between the communities in the • Improved energy efficiency of new heating and lighting installations will town centre and Old Goole through participation in sport. contribute to decarbonisation and net zero ambitions. January 2021 88 Goole Town Investment Plan

Dutch River Cycleway & Flood Defence Project Description Alignment with Local / Regional / National Policy

Goole is highly vulnerable to flooding and the flood defences provide critical • Improvement of the Dutch River flood defences aligns with a protection for existing properties and infrastructure. The prosperity of the national programme of flood defence works being led by the DEFRA town and its future development depend on these defences. The defences and is in line with the Environment Agency’s emerging Humber also have an economic, social and recreational function, providing green, 2100+ strategy. active travel routes to improve connectivity with employment zones and surrounding settlements and to improve general wellbeing. In partnership • Objective 1 within ERYC’s Local Plan sets out the need to with the Environment Agency (EA), Town Deal funding is sought to minimise, manage and adapt to flooding events, and objective 17 contribute to, and bring forward, two separate but interdependent projects: recognises the benefit of creating networks of green infrastructure Dutch River Flood Defence Refurbishment and Goole Greenway. and supporting opportunities for recreation. The EA has identified that refurbishment of the flood defences along the • Enhancing the benefits and value of natural resources is identified Dutch River is required and a technical review is underway to confirm the as a key policy within the Department for Transport’s Gear Change extent of works necessary. The works are currently programmed for 2027, ‘A bold vision for cycling and walking’ 2020, Government’s 25- however with a proposed contribution of £1.6m from Towns Fund monies, year Environment Plan and Clean Growth Strategy. the EA will be able to accelerate delivery of this project to start in 2023. This will provide Goole residents and businesses with greater certainty that the flood defence works will happen and will happen sooner. The Flood Input and Outcome Indicators Defence Refurbishment project is also a prerequisite to the delivery of the Goole Greenway project. Towns Fund Ask Co-funding • £3.1m • £9.6m from the EA and other contributors

Project Details Benefits • CAPEX of £3.1m is estimated to • The pedestrian and cycleway will support up to 10 construction jobs extend approximately 4.7km and over a 2-year construction period, will be built on top of the Dutch with an associated GVA of River flood defences. approximately £589k per annum

January 2021 89 Goole Town Investment Plan

Dutch River Cycleway & Flood Defence Alignment to the Theory of Change

Short and Medium Term Outcomes (to 2026) Longer Term Impacts • As a town that lies in a Flood Zone 3 (highest risk), this project will accelerate the flood defence works so that residents and businesses can take advantage of these • Flood defence works will have a positive impact on defences earlier, stimulating confidence in investments. business confidence and give investors encouragement to invest in the town. • The pedestrian and cycleway will create a new active travel corridor, improving connectivity between Goole Town Centre and employment opportunities at Goole 36 and with outlying villages, and also expand the town’s limited leisure offer. • Encouraging walking and cycling will support wellbeing, healthier lifestyles and improve the town’s poor health outcomes.

January 2021 90 Goole Town Investment Plan

Station Hub Project Description Alignment with Local / Regional / National Policy

The station is a central anchor point in the town centre and a hub for • This project seeks to encourage sustainable modes of travel, in pedestrian, cycle and public transport movements. This project will improve alignment with the Government’s Clean Growth Strategy. the station area to create a welcoming gateway and improve interchanges between transport modes. The project comprises a series of • The provision of cycling infrastructure is identified as a key principle public realm and highway improvements to improve connectivity, encourage with the DfT’s ‘Gear Change – A bold vision for cycling and use of public transport and reduce reliance on cars. Improvements to the walking’ strategy. subways passing below the railway, are a critical component, as this major • Alignment with Objective 3 and 5 within ERYC’s Local Plan detrimental pedestrian route subjected to flooding issues in the past, creates severance in the town centre. The project also includes the • The improvements will signal that Goole town centre is ‘reopen for provision of new bus shelters, cycle parking facilities and a new bicycle hire business’. service to complement the new cycleway infrastructure and onward travel options. Digital screens providing real-time travel information and a Wi-Fi hotspot also seeks to modernise the area and improve passenger experience. Input and Outcome Indicators Towns Fund Ask Co-funding • £2.1m • £0.04m • Network Rail has allocated a budget of £40,000 for the upgrade of pumps & drainage within the subway. Project Details Benefits • The value of the public realm benefits are • 5,000 sq.m of high-quality public realm expected to be up to c. £75k per annum space from 2024 (2024 prices). • Provision of new bus shelters, cycle • The CAPEX expenditure of £2.1m is parking facilities, a new bicycle hire estimated to support up to 10 service, digital screens providing real- construction jobs over a 12 month time travel information and a Wi-Fi construction period with an associated hotspot. GVA of £599k.. • Non-quantifiable benefits include encouraging modal shift to more © ERYC sustainable travel modes. January 2021 91 Goole Town Investment Plan

Station Hub Need for Change and Aspirational Precedents

Aspirations for Goole’s pedestrian subways, perhaps with living walls. Recently upgraded Station environment

Lichfield Lichfield Park ©

-

Orange Orange underpass

Habitat Habitat Horticulture ©

- Living Living walls

January 2021 92 Goole Town Investment Plan

Station Hub Alignment to the Theory of Change

Short and Medium Term Outcomes (to 2026) Longer Term Impacts • The creation of a more welcoming and attractive town centre seeks to • As a result of investment at Goole 36 and an improved Goole-Leeds service, encourage local residents and visitors to spend time and money in Goole. it is expected that there will be an increase in commuter and visitor flows through the station. Creating a more welcoming gateway into Goole and • Public realm improvements will contribute to the town’s appeal, create a safer improving the interchange between transport modes will respond to this environment for pedestrians. This includes subway improvements which will increase in users. reduce the risk of this key access route flooding. • This project will better connect train and bus services, especially to Goole 36. • The provision of cycling infrastructure and cycle hire service is complementary This will ensure that both the town centre and Goole 36 are well integrated to the Dutch river cycleway and seeks to encourage more residents to cycle. as investment increases across the town as a whole. Reducing reliance on cars seeks to reduce congestion within the town and also improve Goole’s health outcomes by fostering healthy lifestyles. • This project makes it easier for Goole’s residents to cycle or travel via rail, seeking to reduce the current high level of car usage in the town. January 2021 93 . Goole Town Investment Plan

Station Hub Goole Station

January 2021 94 Goole Town Investment Plan

Leeds-Goole Rail Link Project Description Alignment with Local / Regional / National Policy

This project seeks to establish faster, direct rail services between Goole and • Supports the Levelling Up Agenda by improving opportunities for Leeds by providing funding to Northern Rail (current franchisee for rail Goole residents to link with higher value employment opportunities services through Goole) to implement the improved service. and to improve skills Currently there is only one direct train to Leeds on weekday mornings, and • Encourages travel by sustainable modes and support a shift from one direct return service to Goole in the evenings. Providing an improved rail car to rail in alignment with the government’s Clean Growth service between Goole and Leeds city centre will help unlock significant strategy. economic growth and social benefits for Goole and the wider region. It will • It is anticipated that this project will generate additional footfall and provide Goole residents with greater opportunity to engage with the high- spend in Goole Town Centre. This aligns with Policy EC3 value and high paid jobs in Leeds city centre and employment opportunities (supporting the vitality and viability of Town Centres) within ERYC’s along the western corridor. An improved rail service would also support Local plan. Goole’s growing businesses such as Croda International, Siemens Mobility Ltd and Guardian Industries which already provide high value, highly skilled jobs. This project proposes to extend the existing Leeds-Knottingley services to Input and Outcome Indicators Goole, providing an hourly, direct service between Leeds and Goole Monday to Saturday, with reduced services on Sundays. Network Rail and Northern Towns Fund Ask Co-funding Rail have indicated that there are no major infrastructure or access issues with this proposal and are supportive. £3.7m • N/A This proposal is supported by the West Yorkshire Combined Authority and Project Details Benefits Transport for the North, a previous application had been made to Northern Rail’s Service Options Fund (SOF). The SOF was terminated when • Goole residents will have greater • This project proposes to extend the Government took control of the franchise in early 2020. access to job opportunities in Leeds existing Leeds-Knottingley services to City Centre Towns Fund is proposed to provide the funding to deliver this rail service Goole, providing an hourly, direct • Ability for growing, high-skill, improvement. A business case will be developed as Part 1 of this project to train service between Leeds and businesses in Goole to draw on wider confirm technical details around passenger forecasts, timetabling, operational Goole Monday to Saturday, with labour pool. and infrastructure requirements and costs. If successful, Part 2 of the project reduced services on Sundays. • Improved connectivity is provided for will provide the funding to Northern Rail (current operator for rail services those without access to a car. through Goole) to implement the improved rail service on a trial basis. • More sustainable travel between Leeds and Goole.

January 2021 95 Goole Town Investment Plan

Leeds-Goole Rail Link Alignment to the Theory of Change

Short and Medium Term Outcomes (to 2026) Longer Term Impacts • A direct rail service between Goole and Leeds will provide a more • The short-term funding of this project seeks to demonstrate the viability reliable and convenient service and offer a time saving of 10-20 minutes and demand for this service. The future of the service if successful will compared to existing services. need to be funded by sources outside of the Towns Fund. • Goole residents will have access to jobs on the western corridor to Leeds • Improved access to learning and jobs seeks to address inequalities City Centre, and the growing, high-skill businesses in Goole will be able between Goole and surrounding towns, contributing to the levelling up to draw on a wider regional labour pool. Improving connectivity from agenda. East-West is supported by the West Yorkshire Combined Authority.

January 2021 96 Goole Town Investment Plan

One Stop Shop (working title) Project Description Alignment with Local / Regional / National Policy

This project seeks to be a high visibility high impact venue in the town • This project supports the delivery of the objectives outlined within centre. It is in direct response to address unemployment and recovery from the Skills Action Plan for Goole, which is informed by a large-scale the Covid-19 pandemic and promote the opportunities of Goole Town Deal research exercise by ERYC. for local people and local businesses. • This project is pivoted towards Covid-19 Recovery in order to The funding requested has two key components. £0.9m will be used to address the unemployment caused by the pandemic. It is envisaged create a new physical facility (“shop”) on the high street serving as a hub to that the One Stop Shop service could be implemented quickly. connect people and businesses with the skills and growth support offerings. • Setting up the service in an existing unit rather than building new is A further £0.5m will be used to provide a flexible Skills Fund to address also in alignment with the Government’s Clean Growth Strategy, identified gaps in provision where a clear need is evident and not accessible by seeking to reuse an existing facility rather than building new. via an alternative route. • This project directly aligns with the National Industrial Strategy, Qualified and impartial staff will provide a triage service across a range of which identifies people as a key foundation. existing local offerings and the wider region. The facility will provide informal touch down space to consider options, promote investment and employment opportunities, host recruitment events, receive technical Input and Outcome Indicators support and a flexible, internet enabled, workspace which supports people working from home or remotely. Towns Fund Ask Co-funding

• The project supports the delivery of the objectives outlined within the £1.4m N/A Skills Action Plan for Goole, which is informed by a large-scale research exercise by the Council Project Details Benefits • This project is pivoted towards Covid-19 Recovery to address the unemployment and business displacement caused by the pandemic and both the facility and service could be implemented in year one. • The One Stop Shop will create • It is estimated that up to 7 permanent approximately 600 m2 of “incubator jobs could be created, with an • Establishing the facility in an existing vacant unit rather than building space” (space for CV writing, associated additional local GVA of new, aligns with the Government’s Clean Growth Strategy, by seeking to events, internet access, etc). approximately £350k per annum. reuse an existing facility. • This project is focussed on skills • This project will deliver a • This project directly aligns with the National Industrial Strategy, which development and is complementary comprehensive matching service of identifies people as a key foundation. to the existing routes to link skills for employment, volunteering residents with jobs through the Job opportunities, entrepreneurship Centre. support and business growth

January 2021 97 Goole Town Investment Plan

One Stop Shop (working title) Alignment to the Theory of Change

Short and Medium Term Outcomes (to 2026) Longer Term Impacts • The skills shop will work in partnership with local employers to better match training • Supporting the future opportunities of Goole’s residents. programmes to the needs of local businesses. • Improved employment opportunities will have beneficial • Improving the skills of residents and moving more residents into work will have trickle down impacts on the health and wellbeing of residents. benefits for Goole’s economy as spending in local shops and leisure facilities will increase. • Stimulating economic growth by providing skilled labour for • The shop will also bring in a voluntary offer, enabling those with limited employment businesses at Goole 36, such as Siemens Mobility Ltd, Croda experience to develop their skills and thereby support them in moving to paid employment. International and new enterprises in the town centre.

January 2021 98 Goole Town Investment Plan

One Stop Shop (working title) Aspirational Precedents

© WeWork

January 2021 99 Goole Town Investment Plan

Gigabit Broadband to Old Goole Project Description Alignment with Local / Regional / National Policy

This project is to provide Old Goole with Gigabit capable Broadband which • The Covid-19 pandemic has accelerated the need for good digital is estimated to benefit 118 commercial and 1226 residential properties. Old connectivity, including for home working and learning. Goole has the greatest levels of deprivation and is excluded from the current rollout across Goole as it lacks commercial attractiveness and • This project will help to achieve Government’s target of minimum presents a more costly engineering challenge over the river. The Town Deal 85% gigabit capable coverage by 2025 (National Infrastructure is unaware of any commercial plan to deliver full fibre connectivity to Old Strategy Nov 2020). Goole. Public funding is therefore sought to provide Old Goole with a new • Addressing inequalities between Old Goole and the rest of the town supply. centre is in alignment with Objective 2 in ERYC Local Plan and the Government’s levelling-up agenda. This project seeks to address an inequality in access to Gigabit capable broadband and seeking to reduce segregation in the town. This connection • The Humber Local Industrial Strategy identifies East Riding as will bring significant advantages, offering residents the benefits of digital one of the areas where additional broadband upgrades could be inclusion, including access to online skills and education training, support made. home working and providing opportunities for on-line start-up businesses. Applications can be made to other local revenue grant sources if Input and Outcome Indicators affordability hinders a resident’s ability to access this new service to aid their prosperity and inclusion. The Town Deal Funding will cover the cost of Towns Fund Ask Co-funding abnormal development costs in getting cables to Old Goole, due to the need • It is currently anticipated that the private to cross the Dutch River. • £1.1 million sector could contribute £0.5m to the cost of the new supply. Project Details Benefits • Early exploration indicates that the • The economic benefits of the rollout are funding ask could provide approximately difficult to monetise and there is 118 commercial and 1226 residential currently no official guidance. Benefits properties with full fibre connectivity, may include an increase in productivity, and the potential to utilise this initial innovation and encourage new business investment to connect additional homes start-ups. The CAPEX of £1.1m is and businesses. estimated to support up to approximately 9 construction jobs over the 12 month construction period with an associated GVA of £522k. January 2021 100 Goole Town Investment Plan

Gigabit Broadband to Old Goole Alignment to the Theory of Change

Short and Medium Term Outcomes (to 2026) Longer Term Impacts • Old Goole residents, who are currently excluded from the existing • Enhanced digital connectivity will allow the deprived community of Old rollout, will be able to engage positively with the modern world, Goole to have the same opportunities as the rest of the town. promoting inclusion and offering a greater level of service and support. • Enhanced digital connectivity will create an improved environment for online learning, support start-up/small businesses and provide people with the opportunity to engage with the fast developing trend of remote working.

January 2021 101 Goole Town Investment Plan

Gigabit Broadband to Old Goole

The red markers indicate postcodes with sub 24 Mbps broadband.

Postcodes with only sub 24 Mbps broadband Source: Think Broadband UK January 2021 102 Goole Town Investment Plan Theory of Change: £28.7m

January 2021 103 Goole Town Investment Plan

Implementation and Delivery

January 2021 104 Goole Town Investment Plan

Implementation and Delivery Funding profile

Goole’s plans for delivery of transformational change across the town centre This investment of £28.7m will be matched, where possible with funding are already underway. With a track record of effective delivery evidenced from other sources including contributions from the private sector and other through completed projects, this culture of delivery is based on strong public sector contributors for some projects, such as the Gigabit Broadband partnerships. The partnership between the public and private sector in to Old Goole, the Leisure Centre and the Dutch River Cycleway and Goole is strong, creating a positive climate of delivery for the Town Improved Flood Banks. Investment Plan. Discussions are also underway with Government agencies about funding Project Profile support from other programmes including the Heritage Lottery Fund, Homes A high level breakdown of Towns Fund project expenditure is profiled in the England, BEIS funding related to decarbonisation, and DfT funding related table below: to low emission transport and active travel. Goole has already secured funding from the Town Deal Accelerator Project Towns Fund Contribution Funding (in response to Covid-19) to be used in 20/21 and this funding is (m) being used to accelerate work on plans for works on Victoria Pleasure Ground. This will ensure the project can quickly progress through the stages Market Hall Reinvention £3.9 of planning and design once Towns Funding has been secured. Town Centre Public Realm £3.3 Property Activation Fund £4.9 Goole Leisure Centre £3.1 VPG £2.1

Dutch River £3.1

Station Hub £2.1

Leeds-Goole Rail Link) £3.7

One Stop Shop £1.4 Gigabit Broadband £1.1 Total Portfolio £28.7m

January 2021 105 Goole Town Investment Plan

Implementation and Delivery Business case, engagement and assessment

Projects for inclusion in the TIP have been through a considered three stage A programme of continuous engagement and sharing via web-based tools selection process which began in March 2020 (See Appendix 3). Following will be developed as projects are developed, to ensure community groups the final selection and approval of the ten TIP projects by the Goole Town and stakeholders are actively shaping proposals and bought into the Deal Board the project team prepared outline business case information for success of projects from the outset. Details of stakeholder engagement to all the projects. This covered project rationale, proposed delivery models, date and a plan for taking this forward is included at Appendix 2. indicative project costs and timeline, project dependencies, strategic In developing the business cases we will draw on the resources available alignment and estimated outputs and outcomes. via the Towns Hub to provide assistance where relevant. This will also As the projects are developed further, they will each have assigned project address any specific issues raised through the Heads of Terms. managers and a specific project delivery group which will include delivery We will also undertake an independent appraisal of the business case for partners. This group will develop the full business case focusing on the the projects (and the programme) to provide the necessary assurance for following areas: the Goole Town Deal Board • Detailed project design, cost and benefits, including detailed assessment At the end of this process, we will have detailed business cases for the of risks to inform project budgets and contingencies; projects in the programme, delivery programmes and structures, funding • Further market viability assessments, as required; plans and proposals for monitoring and reporting. • Delivery and procured models agreed This will be combined into a Towns Fund Delivery Plan for Goole. This • Match funding plans and draw up funding agreements Delivery Plan will include all project commitments, milestones and budget allocations. • Further technical assessments including detail, surveying, data collection, consideration of ground conditions etc; • Consenting and delivery routes including consideration of planning processes, environmental and highway consents etc • State Aid considerations • Detailed programme planning including key milestones; and • Monitoring and evaluation plans

January 2021 106 Goole Town Investment Plan

Implementation and Delivery Governance

Our approach to governance is informed by the success of the Goole Town Deal Board as a highly effective and established partnership board that already brings together different interests across the town centre including public/private sector and community representatives. The Goole Town Deal Board Assurance Framework outlines the governance for Goole Towns Fund and describes how the Goole Town Deal Board will be responsible for overseeing the programme implementation, ensuring overall strategic direction. The Board will give East Riding of Yorkshire Council (ERYC) delegated authority for managing the programme and funds and will receive regular reporting on performance to ensure compliance with appropriate governance and assurance processes. The Goole Town Deal Board will be supported by an ERYC Delivery Team headed up by a Programme Manager working with project managers and technical specialists responsible for day to day operations. The Goole Town Deal Board will adopt a programme wide approach to consultation and engagement that will be supported through a dedicated website and regular newsletters on the progress of the programme.

January 2021 Organisational Chart 107 Goole Town Investment Plan

Towns Fund Delivery Reporting and decision making process

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Implementation and Delivery Milestones and assurance

Proposed project delivery milestones Scrutiny and assurance

Date Stage ERYC has agreed a Constitution which sets out how the Council operates, how decisions are made and the procedures which are followed to ensure that these are efficient, transparent, and accountable to local people. Some Quarter 1 2021 Heads of Terms agreement of these processes are required by the law, while others are a matter for the Council to determine. The Council will exercise all its powers and duties in Quarter 2 to Quarter 4 Development of business cases and accordance with the law and this Constitution. 2021 preparation of the Towns Fund Delivery Plan As the Accountable Body for Goole Town Deal, the Council will apply and Quarter 1 2021 Complete Accelerator Projects adhere to its operating principles and standing orders.

Quarter 1 2022 Approve Delivery Plan

Quarter 1 2022 Begin phased delivery of TIP projects beginning with Market Hall Reinvention and the One Stop Shop (working title).

Annual quarters not financial quarters

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Footnotes & References

1 Aspinal Verde Goole property surveys 2019 for ERYC 20 Mott MacDonald Business Premises Survey 2015 for ERYC

2 Data.police.uk 21 Nomis

3 Department for Education Website 22 Northern Powerhouse Rail: Transport for the North

4 East Riding Economic Development Strategy 2018-2022 23 Public Health England ONS 5 East Riding Housing Strategy 2017 24 Skills Survey 2020 East Riding of Yorkshire Council 6 Emsi labour market analyst tool

7 Environment Agency FCERM MTP Briefing SEP20 25 Stat-Xplore/ DwP.

8 Goole Coastal Communities Economic Plan 2016 26 Think Broadband UK

9 Goole Conservation Area Management Plan and Maintenance Plan ERYC 2019 27 Transport for the North Investment Programme 2019-20

10 Goole Renaissance Plan 2010 (A Yorkshire forward Strategic Development Framework) 28 Strategic Flood Risk Assessment Capita (1&2) 2019/20 for ERYC

11 HM Land registry 29 White Young Green Goole Town Centre Retail & Leisure Study 2019 for ERYC

12 At a Glance Northern Powerhouse Rail :- Transport for the North 30 , & East Riding Strategic Economic Plan

13 Transport for the North Investment Programme 19-20 31 Northern Powerhouse Strategy 2016 32 Sport England. Measuring the Social and Economic Impact of Sport in England. Summary: Social and 14 Goole EA FCERM MTP Briefing SEP20 - Environment Agency economic value of community sport and physical activity in England. August 2020. 15 ERYC Local Plan: Local Development Framework and Allocations Document 2016

16 Humber Industrial Strategy

17 Local Cycling and Walking Infrastructure Plan ERYC 2018-2029

18 Local Plan: Local Development Framework and Allocations Document (East Riding of Yorkshire Council) 2016

19 Local Plan Options review (East Riding of Yorkshire Council) 2018

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