2013 NIKE, INC. INVESTOR MEETING

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The following material represents prepared remarks for NIKE, Inc.’s Investor Day product room presentations. These prepared remarks do not reflect questions asked by participants in the product room presentations or responses from NIKE, Inc. management, and information presented by NIKE, Inc. during the product room presentations may differ materially from these prepared remarks. Information contained in these remarks is current only as of October 9, 2013 and may subsequently change materially. NIKE, Inc. does not update or delete outdated information contained in prepared remarks, and disclaims any obligation to do so.

BASKETBALL Trevor Edwards, President – NIKE Brand Craig Zanon, Vice President & GM – Global

TREVOR EDWARDS, PRESIDENT – NIKE BRAND Good afternoon everyone. Again, I’m Trevor Edwards, President of the NIKE Brand. We love the game of basketball at NKE. If we say Running is the “heart” of the Nike brand, then Basketball is our “soul”. It holds an important position within Nike … from our rich history, to our future, and the opportunity to expand the game to athletes around the world

We are a Leader in basketball and we’ve driven tremendous growth and we’re highly confident our success will continue. With that, let me turn it over to Craig Zanon, Vice President and GM of Global Basketball.

CRAIG ZANON, VICE PRESIDENT & GM – GLOBAL BASKETBALL Thanks Trevor. Good afternoon everyone. Welcome to Nike’s world of basketball. A world where we are in an exciting new era of passion for the game and our vision is to “Supercharge this New Era” through an uncompromising dedication to energizing consumers worldwide.

THE GAME Central to that vision is a relentless focus a focus to expand the reach of the game a focus to grow basketball markets. Why is that so important?

THE TWO BRANDS OF BASKETBALL Two good reasons. FIRST, within Nike, Inc., we have a significant position in the basketball landscape. In fact, in the world’s most significant basketball market – the United States – we hold upwards of 90% market share so our focus, as Jayme said this morning, is to grow markets, not be dictated by them.

And we do that with the TWO leading brands of basketball. With Nike the Brand of Sport that for 41 years now provided inspiration and innovation to every (basketball) athlete in the world.

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AND with Jordan, now a full-fledged Brand and a power-house for the industry a Brand rooted in Basketball with a robust opportunity to grow inside and outside the game.

These two related Brands with unique positions operating in synergy grow basketball markets by leading every aspect of serving basketball consumers from inspiring them to play to motivating them to improve to innovating products for all parts of their life.

The second reason to grow basketball is even more important this “game” [the soul of this company] is under-utilized in simply bringing the joy of sport to people all around the world. In the United States, the “game” and our leadership of it are surging and we are expanding benefits to consumers in old and new ways. Outside the U.S. a massive opportunity exists; to expand the game’s reach to billions, to play the game, to represent the game, especially through the energy we create.

Here are a few samples of energy our Player-Tours created last summer…Blake Griffin in Shanghai…Kevin Durant in the streets of Barcelona, Spain… and here is who arrived for a retail visit in Shenzen, China … only to be greeted by 30,000 people… an unexpected event that pretty much shut down the City.

Clear evidence that the world is ready to embrace this game and the power we generate around it.

CORE STRATEGY: That power comes from the intersection of three vital forces. INNOVATION, ATHLETES and CULTURE. It starts on the court and expands way, way beyond.

You may remember back in 1985 when Nike first innovated for an athlete named and the NBA banned the “ 1” from the floor. That was the beginning, it transformed the way people looked at athletic shoes. Transformed through that intersection of INNOVATION, ATHLETE AND CULTURE.

Today we are going to walk through a sample of the NEW ways we generate power through those three critical forces.

INNOVATION First Innovation. More than anything else, it is INNOVATION that drives us. We are obsessed in helping athletes perform better; to solve their problems.

And the game of basketball creates a multitude of problems for which to solve. In the normal NBA game for instance, Chris Paul goes out for a 4 mile run. The difference is, he covers most of that distance in … 2

1.6 second bursts of full speed …Changing directions 1,000 times …Jumping 42 times …Coming down with a cumulative 40,000 pounds of force.

Those are big problems to solve and even after 41 years of working with athletes, there is SO much more opportunity to innovate around basketball. And when we innovate, we focus to create deep meaningful “positions” in consumers’ minds … through clear benefits and distinctive expressions. A great example is in our Jordan Brand right now … with Jordan Flight Plate Technology …Launched at the All-Star Game in February with the Air Jordan 28 (designed by our very own legend - Tinker Hatfield) … the Flight Plate is comprised of a Pebax® moderator combined with Zoom Air that maximizes responsiveness through compression and deflection … how does that help the player?… by decreasing energy loss and boosting propulsion.

From its inception, we have poured equity into the Flight Plate position … from the Air Jordan 28… worn by Russell Westbrook, and by Ray Allen (you may remember a 3 pointer in the NBA Finals) … to the Super Fly 2 ... donned by the high-flying Blake Griffin … to this weeks launch of the Air Jordan 28SE and Carmelo Anthony’s M10 in January.

This dedication to innovation plays its way throughout all that we do. And we have much more coming … including an arrestingly new experience in the Kobe 9 next year … but for now that will have to remain a secret.

ATHLETES With that, let’s move to the second force of our “triangle offense” … the ATHLETE. Just like back in the 90’s we and the game have super-stars to super-charge the new era. Nike athletes that go by one name … like Kobe … and KD … and the reigning MVP … LeBron. And Brand Jordan athletes like Melo, Russell, Blake and Chris Paul who bring fresh new energy to that Brand through the game.

What is unique from the 90’s is the digital gateway that allows people everywhere to know these athletes better and adore them more. Combine all that with our passion to find new ways to inspire consumers through these athletes and the result is … superstar business is back!

A great example of that is just a couple days away. Coming Saturday, we will attract consumers through the magnetic pull of “The King,” LeBron James. We will lead consumers thru the latest in our arsenal of innovation. The LeBron 11 representing 360 degrees of stunning technology (Hyperposite, Dynamic FlyWire and HyperFuse) come together to provide protection, containment and responsiveness for the seemingly super-human James. One powerful example of our accelerated ability to inspire through the superstars of the game and drive big and growing business behind them. 3

CULTURE That brings us to the final leg of the triad … CULTURE. Basketball, more than any other sport has the ability to transcend… the court influences culture … and culture influences the court. Our approach is to sometimes show … sometimes allow … but always to plan for consumers to BLEND SPORT with cultural influences to express themselves.

That expression can range from (1) simply becoming part of the “uniform of youth” … like, for instance, the prevalence of basketball shorts roaming high- school hallways right now … to (2) a form of all out social currency … like, the Air Jordan 11 … representing the pinnacle and the AirForce One…representing the “must have” of sneaker culture.

EXAMPLE: VISUAL INTENSITY And we are finding fresh new ways to connect thru culture like thru the visual intensity brought to product. We have evolved the historical launch formula of two or three “on court” colors to a new approach where our launches ARE CHRISTENED with names like; “The King’s Pride” … “Away” … “Terra Cotta Warrior” … and “Gamma”. And that formula radiates from the shoes … directly and indirectly through our entire product offering.

EXAMPLE: THE SOCK Another great example of expanding reach comes from a perhaps unexpected place … a sock. Five years ago we set out to create the best, most innovative basketball sock, period. Thru multi-density cushioning, zonal compression and Dri-Fit we marked it for distinction, we gave it to the best players on the planet and their reaction was unanimous and un-yielding … we love Nike Elite Sock … give us more!

And we have done just that first by expanding the concept to our Jordan Brand … and recently with our introduction of the new and better HYPER-Elite Sock with new vibrant colors that consumers absolutely love. What was once a tired, old, commodity product is now a new form of cultural currency, resulting in a significant and rapidly growing business.

SUMMARY There you have it, a condensed version of Nike’s Basketball world. A world with an exciting new era that transcends from the court…to culture, and back again. A world that is comprised of the two leading Brands of the game – Nike & Jordan.

And, most importantly, a world that is primed to grow; sustainably and profitably – and with passion from our employees, to our players to kids playing the game around the world. Thank you.

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