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This Week There Are Many Among Us Who Still Wish That There Could Be Free -Form Radio on Commercial Stations

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This Week There Are Many Among Us Who Still Wish That There Could Be Free -Form Radio on Commercial Stations THE MOST TRUSTED NAME IN RADIO JANUARY 19, 1996 This Week There are many among us who still wish that there could be free -form radio on commercial stations. Even if we understand the difficulties of successfully programming a station with eclectic music today. we'd love to be able to listen to' such astation. For us. the closest thing to musical freedom is on A3 stations and, in the last year, on stations that could be called Americana. That's the format GAVIN identified a year ago. and we are happy to report, on this anniversary, that an increas- ing number of stations are choos- ing to call themselves Americana. As with all formats, there are definitions and restrictions. But, as Americana editor Rob Bleetstein (top) notes, there is good reason to believe that the format will continue to grow, both in the number of stations playing the music and in the parameters of the music itself. It isn't just left - of -mainstream country. It's all kinds of roots music, and, at age one, Americana has already made an impact on radio, record labels (such as Sugar Hill, headed by Barry Poss, middle), and music -lovers alike. 'Atta baby! In News. the executive turntable keeps on spinning. churning out major announce- ments about Val Azzoli at Atlantic. Richard Palmese at Arista. and more. We report the latest Arbitrons. going deeper in the rankings than ever before. and welcome Arbitron GM Pierre Bouvard back to the GAVIN Seminar. On the GO Chart. Soul Asylum. Tom Petty & the Heartbreakers, and Smashing Pumpkins (bottom) are pulling great numbers ring for A/C and A3 adds now! Moving up A3: 27* -24* Over 400 spins! New track added at KBCO, KMTT, KSCA and KMMS Chris Isaak: in theatres nationwide this spring. Yep, he's got a song in the new all-starNiailable on the album: ensemble film, Beautiful Girls, from Forever Blue cooler -than -school director, Ted Demme. Andright now, they're makin' a video Produced by. Erik Jacobsen. on this song. Management: HK Management VISIT THE WEB SITE: http://www.ReviseRee.com/ChrisIsaak First Person Inside AsTOLDToROB BLEETSTEIN 4 News 8 That's Sho-Biz 9 Friends of RadioDavid Gans 18 Classifieds Ed Benson 30 One Year Down the Road On Giving Country Listeners What They Want Gavin celebrates the first anniversary of Americana As Lxecutive Director and chief staff and unique in its approach. The neo- with a look to the future and executive of the Country Music traditionalist movement of the '80s was a salute to ace labels. What Association, Ed Benson directs the about making music with integrity and a difference a chart makes. ongoing operations of CMA, the first believability, not trying to chase a FORMATS trade organization formed to pro- crossover record as the previous Urban mote a type of music. Overseeing Cowboy boom had done. Today's criti- 10 Top 40 programs and activities which cism is that too many artists are sound- Next Generation Radio include marketing, public relations, ing alike chasing the success the huge Top 40 Profile:Denine international development and spe- audience that's embodied in the coun- Go Chart cial events, Benson, a native try radio format can offer. 14 Adult Contemporary Nashvillian and Vanderbilt What we have to do as an industry Inside A/C:Page Added University graduate, joined the CAL I is be smart enough to realize that we to Gavin Seminar as its first Associate Executive have to adapt to where the consumer 19 Alternative Director in 1979 and has held his wants the music to go. In music, Static:The Sound of Music current title since 1992. people will eventually tire of the 22 CollegeKnow Thy Enemy We're at an interesting time same thing repeatedly. While there's 25 Rap:Media Watch: in country music right a compelling need to stay fresh, you now. After a five-year Ed Benson don't have to completely abandon This MeansYou growth surge that has tripled the size and A C, as well as being perfectly the traditional values of the music. Rap Profile:Mic Geronimo of the country music industry since on -the -mark for country, are reluctant The music industry as a whole has 28 Gavin Americana TM 1990, making it the largest radio for- to have their music positioned into created these rigid format designa- 42 CountryJohn Michael mat, we must look for what's going other formats because of the growing tions, yet the consumer is more eclec- a Groom to influence our ability to continue to territorialisrn that country program- tic than they've ever been, and that's Country Profile: be successful. Along with data from mers have exhibited in reaction to a trend I don't think is going to go Stephanie Bender record sales and radio ratings, the artists whose music is being adopted away. Americana is a demonstrated 47 Urban Landzscape CMA undertakes periodic consumer and played in other formats. This is example of the fact that today's con- Urban Music Meeting: attitude studies, looking for what the counterproductive to the overall sumers have a broader taste range. I Aggressive Welling consumer wants in their music. growth of country music and is in think you're going to see some type 50 Gavin RocksRumors of As country music has evolved, its contravention to the way the CMA of evolution of musical presentation audience has broadened significantly. has always promoted country music. from radio and the media to address a Seminar The scope of its audience includes The essence of the idea of this. Exclusive format buying and lis- 52 A' Album Adult Alternative many exclusive listeners, but there is Americana nas been the fact that there tening is on a decreasing trend. Coming Soon... now a larger body of shared listeners. are certain artists who are song -driven, There will always be leaders and 58 Jazz It's interesting how a large number of serious poetic artists, whose musical followers. We just have to be care- On Z CornerCome Early, country radio programmers have content and/or personal appearance ful of the mix of what we do musi- Stay Late reacted to the broadening of the for- did not fit within a parameter of what cally. We can't eliminate the oppor- 60 A' Adult Alternative mat and its popularity. One of the country music is, as defined by coun- tunity for the innovator to come unfortunate things going on in our try radio. Therefore, they had difficul- along, and for the artist who is NEXT WEEK business right now is that, from an ty finding a place to get played. already there to evolve and be artistic perspective, some of the artists If you look at the growth surges that innovative with their music. Country whose musical interpretation and lyri- country music has experienced in the music needs to provide its con- cal genius could transcend several last three decades, you'll find it sumer a greater diversity rather than formats at radio, like Americana, A3 plateaus when it fails to remain fresh a narrower one. CAIN First Word Am A special Gavin interview iiEt7 with Enya ft is thoroughly refreshing to read Ed Benson's clear analysis Cluster Analysis, Taking Control Of Your b. ifyt of the direction in which country music should be headed. He Sales Department, The Value Of Young At et Cover Illustration Lisa Bohm advocates facing challenges rather than merely protecting Demos, Understanding The Rules Of The -z. nil Country's substantial existing territory. He wants radio to FCC, Opportunities On The Internet, .714,7z Iembrace what's exciting and different. Maximize Your Station's Visibility, plus ri:c I'd like to think we at Gavin take the same approach to the close-up gatherings with Arbitron's Seminar which is fast approaching. From a simple gather- Pierre Bouvard and with radio's top con- GAVINFounded by Bill Gavin -1958 ing of progressive radio programmers from all over the country sultants. There is a bucket load of great live music and there's GANT, is published 50 weeks a year on Friday of each Who could exchange ideas and talk music, which was Bill Gavin's always that surprise -filled cocktail party, so people will have lots week. Subscription Rates $325 for 50 issues or S180 original vision, the Seminar has grown and added new dimen- of fun. But in reviewing this year's Seminar agenda, there are so for 25 issues. Subscription and circulation inquiries, sions. Bill himself introduced the concept of a thought -provoking many learning opportunities at all levels, I challenge anyone com- (415) 495-1990. All rights to any or all of the contents of this publication are reserved. Materials may not be speaker from outside the confines of music or radio and this year ing to Atlanta to leave without picking up a wealth of insight and reproduced in any form without the publisher's We have a true heavyweight in media magnate Rupert Murdoch. practical information. permission. Another fresh strand of the conference - in response to positive ©1996 GAVIN, Miller Freeman Entertainment Group 140 Second Street, San Francisco feedback from attendees - is a whole section of "Radio Onlyses- C,alifomia 94105, ['SA sionss covering such diverse and detailed topics as Stationality. tc- David Dalton, CEO in Miller Freeman A United News & Media company #.°111IN GAVIN JANUARY 19, 199n NEWS ARBS: The Big Picture By popular demand, we're running an extended list of Fall CINCINNATI WYST/F 70s 3.1 2.5 WFAN/A Spts 3.3 3.2 Arbitron numbers this time around, including not only small- su95 9-, WHYT/F Alt 2.7 2.7 WRDR/F Nast 3.1 3.2 er markets, but also complete numbers for all.
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