Charleston Tennis, LLC Introduction “I first fell in love with the tennis tournament on Daniel Island in 2004, when I attended with my four young kids. We only had four seats back then so my youngest daughter would sit on my lap. Fifteen years later I found myself at the Kenny Chesney concert and realized at that moment that we had to do something special with the stadium. We have a plan that maintains its intimacy while modernizing the facility. We are excited to be working with the city to re- imagine Volvo Car Stadium and create an exceptional space for locals and visitors to experience world- class entertainment in Charleston” - Ben Navarro Owner of Charleston Tennis LLC
The Time Has Come
…to usher in a new era of tennis and music with a state of the art, best-in-class venue.
…to celebrate history and heritage of 50 years of tennis and champions while setting a path forward for the next generation.
…to connect to consumers through elevated and expanded experiences.
Renderings are for representation purposes only Best In Class Venue
Renderings are for representation purposes only Empowering Women Throughout Our History
The Volvo Car Open has grown into the largest women’s only professional tennis event (WTA) in the U.S. and is known as a leading destination and springboard for all WTA rising stars. Expanded and Elevated Experiences
Player interaction w/ fan
Renderings are for representation purposes only We Are An Integrated Solution
Branding/Exposure Marketing/Advertising Digital/Social Media Positioning Promotion
Traditional Media Experiential/Event Hospitality/Access Marketing Branding/Exposure/Positioning
Comprehensive signage package in-stadium and across Event grounds as well as opportunity for exclusive sponsor/brand integration within mutually agreed upon area of stadium.
Renderings are for representation purposes only Marketing/Advertising/Promotion
Opportunity for inclusion in annual marketing and advertising plan (i.e., traditional print, regional signage, digital ad buys, etc.). Digital/Social Media
Comprehensive package that includes engagement across all Event social media channels, presence and advertising on Event website as well as integration within Event app. Traditional Media
Traditional television advertising and in-broadcast brand integration opportunities. Examples include commercial units, onsite branded broadcast elements and on-screen graphics. Experiential/Event Marketing
Access to onsite activation space and sponsorship of special event (i.e., player party), event day, etc. Hospitality/Access
Premium Club hospitality access or, ownership of newly constructed suite located within stadium for both tennis and music events with access to player(s) and music talent for VIP experiences.
Renderings are for representation purposes only Tournament & Partner Information 2021 TELEVISON COVERAGE* All Sources Total Audience Total Coverage
24.3M 5,164 hours 6.1% from 2019 38.1% from 2019
Total Linear TV Total Digital Number of Total Linear Total Digital Audience Streaming Audience Markets Broadcast Hours Streaming Coverage
16.8M 7.5M 153 4,339hrs 825hrs
Overall Global TV 37% 63% United States 58% 42% Demographics fans are fans are Demographics fans are fans are female male female male
*2021 data represents highest numbers in event history Data Provided by YouGov Sport Volvo Car Open/WTA Report 2021 In Depth- Viewership
§ Europe accounted for the highest audience by Continent Number of Viewers content (6.7 million)
§ The United States was the top single market, Europe 6,683,768 reaching 3.8 million viewers
North America 3,868,556 § European broadcast accounted for 51.4% of all coverage for a total of 2,229 hours Central & South America 2,159,965 § 58.7% of Linear TV coverage hours were broadcast Live Africa & Middle East 1,564,392
Asia Pacific 839,580
Data Provided by YouGov Sport Volvo Car Open/WTA Report 2021 Event Attendance Demographics
93,000+ Fans Attendance figure represents pre-renovation level
56% 44% of our fans of our fans are female are male 55% of our fans are ages 75% 25-54 57% of our fans hold at of our fan's household least a bachelor’s income is greater than degree $100,000
33% 28% 39% Regional (Carolinas, Other (Remaining US Local (Charleston) Atlanta) and International)
Data Provided by YouGov Sport Volvo Car Open/WTA Report 2019 Sponsor Asset Components
§ Branding § Comprehensive signage package in-stadium and across Event grounds § Opportunity for exclusive sponsor/brand integration within mutually agreed upon area of stadium § Marketing, Advertising & Promotion § Sponsor designation, Event IP and promotional rights § Opportunity for inclusion in annual marketing and advertising plan (i.e., traditional print, regional signage, digital ad buys, etc.) § Opportunity for product integration § Media (Tennis Channel) § Traditional media package (commercial units) § Integrated broadcast opportunities § Digital/Social Media § Comprehensive package that includes engagement across all Event social media channels, presence and advertising on Event website as well as integration within Event app § Experiential/Event Marketing § Access to onsite activation space and sponsorship of special event (i.e., player party), Event day, etc. § Hospitality/Access § Individual hospitality access or, ownership of newly constructed suite located within stadium for both tennis and music events with access to player(s) and music talent for VIP experiences About the Field* 2021 Player Field Highlights
The 2021 Volvo Car Open player field included:
§ Three past champions (Madison Keys, Sloane Stephens and Andrea Petkovic)
§ Five Grand Slam titlists (Stephens, Sofia Kenin, Ashleigh Barty, Garbiñe Muguruza and Petra Kvitova)
§ Two current/former World No. 1s (Barty and Muguruza).
Veronika Kudermetova Ashley Barty Sloane Stephens Madison Keys Sofia Kenin WTA World #33 & 2021 Volvo Car WTA World #1 & 2021 Wimbledon WTA World #70 & 2016 Volvo Car WTA World #26 & 2019 Volvo Car WTA World #4 Open Champion Champion Open Champion Open Champion
*Initial player list is shared with partners approximately 30 days before event Summary
A dynamic, multi- Access to a comprehensive, Alignment with a property dimensional sports and fully integrated portfolio of known for being a pioneer entertainment property that partnership assets and innovator reaches a diverse and passionate audience Thank you
Christian Cingolani [email protected] 704.929.1990
Andrew Cashmere [email protected] 301.928.4424
Creditonestadium.com