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Business Overview Overview Mercado Libre Business Overview Overview The leading transactional platform in Latin America Present in 18 countries Brazil Guatemala Argentina Honduras Mexico Paraguay Chile Nicaragua Colombia Panama Mercado Libre hosts the largest online commerce and Bolivia Paraguay payments ecosystem in Latin America. Our efforts are Costa Rica Peru centered on enabling e-commerce and digital and mobile Ecuador Dominican Rep. El Salvador Uruguay payments on behalf of our customers by delivering a suite of technology solutions across the complete value chain of commerce. Awards Revista Info award Named Great Place Oracle Credit Suisse names MELI one We are the leading technology for best website in to work. Innovation of 27 “Brands of Tomorrow” Brazil. Award. AdAge names MELI one of company in developing worlds “30 Hottest Brands” e-commerce and payments solutions in Latin America Overview 657M Population Mercado Libre is well Market 383M positioned to capture a Internet Users significant market opportunity Addressable 315M America Un-Banked population 18 countries in Latin America. Latin The largest online Top of Mind payments network in eCommerce and 156M in the region traffic leader Online Shoppers Enhanced Ecosystem Sustainable Business Marketplace, Payments, Strong Balance Sheet, Shipping, SaaS, Advertising Multiple Revenue MELI Streams, Diverse Geographies Opportunities for Growth Opportunities for Growth Latin America has greater internet penetration than banking and ecommerce penetration. Great window to develop ecommerce in the Latin America still early in the región but also to pursue the fintech space adoption curve compared to other geographies 100% North America 25% 90% Europe Asia-Pacific 80% 20% ) 70% Asia-Pacific Bankarized 60% Middle East ( & Africa 15% Penetration Population 50% Latin America / North 40% 10% America Penetration Europe 30% Population Ecommerce 20% 5% Banking Middle East 10% & Africa Latin America 0% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Internet Penetration (Internet Users/Population) Internet Penetration (Internet Users/Population) Opportunities for Growth Our Business Model Sellers pay set-up and maintenance fees on Sellers pay commissions on successful transactions, SaaS storefronts powered by us. equal to a percentage of the value of an item (or GMV). Marketplace Stares & ERP Logistics Fintech Solutions Services Partnership with first class carriers and logistic Broad o"er of financial services, including payment companies to provide e cient and reliable logistic processing, gateway services, mobile payments, credits solutions: and cards. Drop Shipping, Cross Docking and Fullfilment Credits Advertisement Credit solution to provide cash advances and working Advertisers promote their brands and products within the capital Mercado Libre marketplace, paying on a CPC basis for loans to professional sellers and loans to MercadoLibre Product Ads and on a CPM basis for Display banners. buyers. Opportunities for Growth New Categories Clearly identified current growth drivers Merchant Base Logistics MPOS Enhanced Ecosystem Wallet Prepaid We continue to execute against a focused and strategic roadmap on the secular trends of ecommerce and Credits fintech to extend our market leadership position Opportunities for Growth Apparel & Fashion Size chart release, extended returns to 30 days, improved images quality and Increasing new categories still recommendations engine under-indexed in the marketplace Private Label 48 SKUs in 3 categories, expected to begin arriving in July 2019 Key Initiatives . Ignite Apparel vertical through product and hunting . CPG and Supermarket initiative CPG . Cross Border Trade Solutions Expanded Supermarket assortment to 18.5K SKUs and improved navigation . Private Label engine in all devices, expected to . Extended Warranty offerings launch in Brazil and Argentina by year end Opportunities for Growth Official Stores continue to penetrate our platform, now representing almost 10% of Merchant base expanding listings beyond SMB sellers Key Initiatives . Boost Brand’s presence . Aggressively defend IP rights . Official stores initiatives We are increasingly becoming a key partner for . Advertising offerings traditional retailers on the buildout of their omni- channel strategy During 4Q 2018 we launched Zone Four new Zone Skipping routes Opportunities for Growth Skipping ops to the South of Brazil launched during 1Q19 in Argentina Moving towards a managed logistics network Rio Grande do Sul Paraná Santa Catarina Growing the size of our managed network through Key Initiatives the buildout of fulfillment . Scale up MELI's logistic network and fill up capacity in a capacity sustainable way Launched first DC in ARG Launched 2nd DC in BRA . Reduce Lead Times and increase share of shipments delivered in under 2 days while improving shipping promise . Balance Cost with Lead Times to ensure competitiveness in every market . Improve users’ experience with Mercado Envios Opportunities for Growth Highlights from 1Q’19 Complete value prop for Long Tail Merchants . +1.5M active collectors in Latam . ~38M transactions processed . Surpassed the US$1bn in transactions . ~2.6M devices distributed in the region Moving up market Key Initiatives Point pro launched in Brazil . Consolidate in Low End-Long Tail segment Value prop: . Move up market with the launch of more sophisticated devices ● Stand Alone device . Branding campaign for High End-Long Tail merchants ● WIFI/3g . Strengthen value prop with benefits within the ecosystem ● Embedded printer ● Discounted fees based on (loyalty program) volume . Generic QR delivered with Point distribution Opportunities for Growth In Argentina, where we have had the full ecosystem for a longer period of time QR already represents more than 40% of Build out of a complementary wallet payment volume payments network Key Initiatives . Scale up the buildout of our mobile wallet two-sided network in size and frequency of use In Brazil and Mexico we are strengthening our merchant base where we achived agreements with.. Add usage cases and ubiquity of use . Shift funding from credit or debit cards to account money with incentives as the asset management product and discounts Opportunities for Growth +2.000.000 prepaid cards distributed in Blurring the line between the Latinamerica physical and virtual world Prepaid cards are linked to your MercadoPago account and enables you to do transactions in the fisical world... where merchants yet do not have the QR payment optionality or even to take Key Initiatives cash from ATM’s . Continue to generate synergies with Wallet money in and Asset Management flow 1Q’19 Highlights . Virtual Card solution . Prepaid + Point shipment as a combo Launched chip cards in MLA . Improve activation and contact rate Point+Prepaid joint shipment Virtual cards . Focus in users with Account Money and “LOLOs” Opportunities for Growth 75% 18% of merchants stated to has access to have a financing need. traditional bank loans. Credits Cycle Generating financial inclusion 1 Seller/Buyer receives an offer by distributing credit solutions 2 Selects amount and term Now also available for our MPOS merchants for both merchants and 3 Confirms the loan 4 Seller receives the loan instantly in consumers mobile wallet / Buyer purchases item with MercadoCrédito Collections Journey Key Initiatives . Effective Upsell Strategy implementation . Continue tinkering with our credit algorithms in order to provide more and best credits . Price differentiation by term . Improve profitability strengthening our collections Push Debt Whatsapp Educational capabilities and scoring models notifications warnings channel Operational & Financial KPI’s Metrics Operational Key Metrics First Quarter 2019 Full Ecosystem Marketplace Mercado Envios Mercado Pago off-platform Mercado Credito 27.6M 18.8M US$74M 13.4M 561.4K Unique Payers Unique Buyers Free Shipping Subsidies Unique Payeres OFF # Unique Consumer Originations 3.4M 2.0M 2.9M 64.7K 4.1M Unique Sellers Unique Shippers Unique Collectors OFF # Unique Merchant Originations Unique Collectors 82.8M 62.4M 88.2M 629.1K 143.9M Sold Items Shipped Items # Payments OFF # Credits Originated # Payments US$3.1BN US$2.2BN US$2.5BN US$135M US$5.6BN GMV* GMV Shipped TPV OFF Portfolio TPV**. Scale up MELI's logistic network and fill up capacity in a sustainable way . Reduce Lead Times and increase share of shipments delivered in under 2 days while improving shipping $473.8Mpromise 53% -11% 39% 4% Total. NetBalance Cost with Lead Times to ensure competitiveness Revenuesin every market As a % of Total Net Revenues *Gross Merchandize. ImproveVolume ** users’ Total Payment experienceVolume with Mercado Envios Financial Key Metrics Net Revenues (US$M) Yearly Quarterly 200.0% 1570 $ 1,440 480 $ 474 $ 1,216 $ 428 380 100.0% 1070 $ 355 $ 335 $ 844 $ 321 93% 280 58% 62% $ 652 44% $ 557 30% 0.0% 180 570 $ 473 $ 374 . Scale up MELI's logistic network and fill up capacity in a 80 sustainable way -100.0% 70 . Reduce Lead Times and increase share of shipments -20 delivered in under 2 days while improving shipping$(182) $(74) $(112) $(97) $(108) $(108) promise $(425) -120 -200.0% -430 . Balance Cost with Lead Times to ensure competitiveness 1Q18 2Q18 3Q18 4Q18 1Q19 2012 in every2013 market2014 2015 2016 2017 2018 Net Revenues. ImproveFree Shipping users’Service experienceCost with Mercado Envios Net Revenues Free Shipping Service Cost FX Neutral YoY Financial Key Metrics Gross Profit (US$M) EBIT (US$M) 250 $ 237 1 0.9 70 0.2 $ 203 $ 205 $ 63 200 0.8 0.15 50 $ 172 $ 176 11% $ 169 $ 170 0.7 9% $ 163 $ 160 0.1 $ 30 $ 28 30 150 0.6 63% 0.05 60% 2% 58% 57% 0% $ 10 0.5 10 0 51% 50% -3% 48% 48% 48% 100 0.4 -0.05 -10 -$ 1 -9% -8% -$ 11 0.3 -0.1 -30 -$ 28 50 0.2 -$ 29 -0.15 . Scale up MELI's logistic network and fill up capacity in a -50 -0.2 0.1 -18% sustainable way -70 -0.25 0 . Reduce Lead Times and increase share of shipments 0 -$ 65 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 1Q17 2Q17delivered3Q17 in under4Q17 2 days1Q18 while improving2Q18 3Q18 shipping4Q18 1Q19 promise .
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