Entertainment Tonight And Yahoo! Launch Long-Term Relationship #1 Entertainment Newsmagazine to Feature Exclusive Content On Internet's Leading Entertainment Destination

HOLLYWOOD--(BUSINESS WIRE)--Aug. 25, 2003-- Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, and ENTERTAINMENT TONIGHT, the #1 entertainment newsmagazine in the world, today launched ET on Yahoo! Entertainment (http://et.yahoo.com or ETonline.com). ET viewers and Yahoo! users will enjoy an exclusive cross-platform entertainment experience where they can delve deeper into breaking entertainment and celebrity news at this full-featured, one-stop entertainment destination. The relationship was jointly announced today by Michael Mischler, executive vice president of marketing for Paramount Domestic Television, and Jim Moloshok, senior vice president of Yahoo!'s media, entertainment, information and finance business unit. In addition, the relationship will also include at least eight yearly mini-destinations focused on major events from the world of entertainment, including coverage of the 55th Annual Primetime Emmy Awards and ET's Fall TV Preview. The union also reflects the increasing importance of the Web to consumers as a form of entertainment and in making entertainment decisions, and propels ET and Yahoo! Entertainment to the forefront of media convergence. According to Nielsen//NetRatings, 102 million people consumed entertainment content on the Web in July 2003. In making the announcement, Mr. Mischler said, "As the leading destination for entertainment-related information on the Web, Yahoo! is an ideal partner for ET and for our affiliate stations. In our ongoing efforts to expand our online visibility, finding the right Internet partner, whose reach equaled the scope of ET viewers, was key in targeting Web users with an affinity for entertainment news. And with broadband penetration escalating exponentially, ET is ready for the future." "We are thrilled that ET has recognized Yahoo! as the leading information vehicle to target viewers with their content and to drive tune-in," added Mr. Moloshok. "As more and more people are turning to the Internet as a source for their entertainment news and information, this relationship helps meet the growing demand for information. In addition, ET on Yahoo! Entertainment is the perfect vehicle for advertisers who are interested in reaching a quality audience in the best online entertainment environment." About Entertainment Tonight ENTERTAINMENT TONIGHT is a leading, internationally recognized brand for entertainment news. Launched in 1981 as a first-run syndicated series, ENTERTAINMENT TONIGHT is the #1 entertainment newsmagazine in the world and consists of ET WEEKEND, the #1 weekly one-hour syndicated show; ET on MTV, which ranks among the top three programs on the network's Saturday lineup; ET on VH1; occasional primetime network specials such as "The Stars' First Time With " (CBS) and "Entertainment Tonight Presents: Laverne & Shirley Together Again" (ABC); ET Radio Minute, syndicated by Westwood One to 7,700 stations nationwide; and ETonline.com. Produced and distributed by Paramount Domestic Television, ENTERTAINMENT TONIGHT is taped in Hollywood, California. Bureaus are located in New York, Chicago, Washington D.C., London and Tokyo. Linda Bell Blue is executive producer. Paramount Domestic Television is a part of the Entertainment Group, which includes the Paramount Motion Picture Group, Production, Paramount Worldwide Television Distribution, Paramount Worldwide Pay Television, Simon & Schuster and Paramount Enterprises (which is comprised of Paramount Parks, Famous Players Inc., Paramount's interest in United Cinemas International, Famous Music Publishing, Consumer Products and Paramount Digital Entertainment). Viacom Entertainment Group is part of the entertainment operations of Viacom Inc., one of the world's largest entertainment and media companies, and a leader in the production, promotion, and distribution of entertainment, news, sports and music. About Yahoo! Entertainment Consistently ranked among the Web's most popular entertainment destinations (Nielsen//NetRatings), Yahoo! Movies, TV and Entertainment are the most comprehensive entertainment destinations on the Internet, providing fans with TV listings, movie show times advanced ticketing, DVD release information, reviews, celebrity gossip and previews for all current films and television shows, with a database of over 100,000 feature film and television titles. About Yahoo! Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages. Yahoo! Movies, Yahoo! TV, Yahoo! Entertainment and the Yahoo! logos are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners. 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Contact: YAHOO! ENTERTAINMENT Harry Medved, 310-582-7789 [email protected] or PARAMOUNT DOMESTIC TELEVISION Manfred Westphal/John Wentworth, 323-956-8266 [email protected]