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June 2019 STIA Transient Occupancy, ADR and Rev PAR Comparison YTD

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June 2019 STIA Transient Occupancy, ADR and Rev PAR Comparison YTD Q2 Recap: April - June 2019 STIA Transient Occupancy, ADR and Rev PAR Comparison YTD June 2019 YTD RevPAR 55.3% $187.15 $105.00 month 57.1% month $214.41 month $122.46 56.1% $196.52 $110.25 58.1% $182.58 $107.57 weekend 58.5% weekend $199.61 weekend $116.70 56.4% $177.97 $100.40 30% 35% 40% 45% 50% 55% 60% $0 $50 $100 $150 $200 $250 $20 $45 $70 $95 $120 $145 5 Yr Avg 2018 2019 5 Yr Avg 2018 2019 5 Yr Avg 2018 2019 (5 Yr. Avg. 2014-2018) Source: Smith Travel Research | rev. 6/30/2019 AVERAGE ROOM OCCUPANCY REVPAR RATE % % % Market 2019 2018 2019 2018 2019 2018 Change Change Change San Francisco Mkt St 80.3 82.5 -2.7 $291 $264 10.0 $233 $218 7.0 Vancouver Downtown 77.5 77.2 0.4 $191 $184 3.7 $148 $142 4.2 Phoenix Central 75.0 73.3 2.3 $181 $178 1.8 $136 $130 4.1 Denver Downtown 75.6 73.9 2.3 $181 $179 1.0 $137 $133 3.4 June 2019 Los Angeles CBD 78.3 76.7 2.1 $202 $204 -1.0 $158 $156 1.1 Competitive San Diego CBD 77.4 78.9 -2.0 $165 $160 3.0 $128 $127 1.0 Bellevue-Eastside 70.3 71.2 -1.3 $197 $196 0.5 $138 $139 -0.8 Set (YTD) Portland CBD 75.3 77.1 -2.3 $167 $170 -2.0 $126 $131 -4.3 Seattle TIA 77.2 80.9 -4.6 $196 $211 -7.2 $151 $171 -11.4 Source: Smith Travel Research | rev. 6/30/2019 STR Seattle Downtown History & Forecast Occupancy ADR RevPAR Year % % Change $ % Change $ % Change 2014 82.2 191.17 157.12 2015 82.8 0.8 ▲ 204.91 7.2 ▲ 169.77 8.1 ▲ 2016 82.7 -0.2 ▼ 211.17 3.1 ▲ 174.61 2.9 ▲ 2017 84.2 1.9 ▲ 222.56 5.4 ▲ 187.44 7.3 ▲ 2018 81.5 -3.2 ▼ 229.09 2.9 ▲ 186.80 -0.4 ▼ 2019* 80.3 -1.5 ▼ 230.78 0.7 ▲ 185.43 -0.7 ▼ *Forecast Source: Smith Travel Research, Size of Subset: 14,151 rooms | rev. 05/31/2019 *City collections are booked to the month for which they were collected (not collection date) **As of 06/30/2019: Collections (11) hotels outstanding: Fairmont Olympic Hotel, Hotel Max, Palihotel Seattle, Four Points by Sheraton Downtown Seattle Center, Hyatt at Olive 8, Travelodge Seattle by The Space Needle, Four Seasons Hotel Seattle, Hyatt Regency Seattle, Thompson Seattle, Homewood Suites by Hilton Seattle Convention Center Pike Street, Kimpton Palladian Hotel 2019 2019 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD Budget Variance Total Total City $607,627 $594,732 $755,107 $694,321 $631,105 $3,282,892 $8,100,000 ($4,817,108) Collections* $155,576 $78,861 $319,857 $96,578 $260,651 $72,924 STIA Expenses JUNE 2019 YTD Administration (Salaries & Operating Exp) Advertising Fams, Sites, Press trips Partnerships Client Events/Sales Missions Special Events Market Research $3,591,970 International Visitors to Seattle 2017 & 2018 - 2020 PROJECTIONS (‘000S) 2018 2018 v. 2017 2019 2019 v. 2018 2020 2020 v. 2019 COUNTRY 2017 Projected Percent Change Projected Percent Change Projected Percent Change Canada 1,698.4 1,746.1 2.8% 1,845.2 5.7% 1,897.3 2.8% China 194.1 189.1 -2.7% 186.1 -1.6% 199.1 7.0% South Korea 71.5 75.5 5.6% 85.2 12.8% 88.0 3.3% United Kingdom 65.2 75.6 16.0% 75.3 -0.4% 77.5 2.9% 01. ERE H Japan 46.6 45.8 -1.7% 46.0 0.4% 47.0 2.2% India 46.5 48.5 4.3% 51.5 6.2% 55.4 7.6% TITLE Germany 43.4 44.8 3.2% 45.7 2.0% 47.4 3.7% Australia 35.7 37.2 4.2% 36.6 -1.6% 37.6 2.7% Mexico 19.9 20.3 2.0% 21.5 5.9% 22.4 4.2% France 18.5 21.2 14.6% 20.2 -4.7% 20.2 0% Total International 2,414.4 2,488.9 3.1% 2,599.9 4.5% 2,686.1 3.3% Source: Tourism Economics | rev. 02/26/2019 International Visitor Spending in Seattle 2017 & 2018 - 2020 PROJECTIONS (MILLIONS) 2018 2018 v. 2017 2019 2019 v. 2018 2020 2020 v. 2019 COUNTRY 2017 Projected Percent Change Projected Percent Change Projected Percent Change Canada $445.7 $449.6 0.9% $473.8 5.4% $499.7 5.5% China $229.0 $231.9 1.3% $247.8 6.9% $290.0 17.0% South Korea $58.6 $62.1 6.0% $70.0 12.7% $75.0 7.1% India $40.9 $42.6 4.2% $47.6 11.7% $54.7 14.9% 01. ERE H Japan $41.9 $40.8 -2.6% $44.3 8.6% $46.3 4.5% United Kingdom $36.0 $41.0 13.9% $43.9 7.1% $47.2 7.5% TITLE Australia $33.4 $34.0 1.8% $36.0 5.9% $38.6 7.2% Germany $27.4 $28.4 3.6% $31.2 9.9% $33.6 7.7% France $11.0 $12.7 15.5% $12.7 0% $13.1 3.1% Mexico $3.2 $3.2 0% $3.5 9.4% $3.8 8.6% Total International $1,064.6 $1,088.6 2.3% $1,163.3 6.9% $1,267.9 9.0% Source: Tourism Economics | rev. 02/26/2019 UK, $87,201 Australia, Korea, $573,000 $1,009,374 Japan, Q1- Q2, 2019 MEDIA VALUES | USD $3,792,773 Australia China International France Germany Germany, Japan Media Value $1,936,470 Korea UK Report China, $8,138,563 France, $1,149,824 Total Media Value: $16,687,205 Japanese Product Development and Marketing Kinki Nippon Tourist (KNT) and Nippon Travel Agency (NTA) Flight Centre’s Travel Ideas Magazine Australian Product Development and Marketing Flight Centre’s Travel Ideas Magazine Flight Centre’s Travel Ideas Magazine Chihuly at Kew | April 16, 2019 Zefani REGULAR HERE IPW | Anaheim, CA | June 2 – 6, 2019 Q2 | FAM Highlights Monthly Activities and Web Analytics APRIL- JUNE: MUSIC GENESIS, FAMILY STYLE, weSEAlove: BEHIND THE IMAGE visitseattle.org | YTD, YOY visitseattle.TV | YTD 300,000 2014 2015 2016 2017 2018 2019 80,000 2015 2016 2017 2018 2019 70,000 250,000 60,000 200,000 50,000 150,000 40,000 30,000 100,000 Number of Visitors Number of Visitors 20,000 50,000 10,000 - 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec ALI DANIELS Marketing VISITSEATTLE.TV Uncharted: Seattle NEW SERIES IN COLLABORATION WITH TASTEMADE This series celebrates passionate creators like Edouardo Jordan and Melissa Arnot who aren’t setting out to create trends but are changing the landscape nevertheless, making Seattle a city to watch along the way. In conjunction with the video, this series includes the premiere of our first podcast, hosted by Linda Derschang. Video Series: Podcast Series: police officer & creator of Safe Space Program • Edouardo Jordan, chef & two-time James • Jim Ritter, Bear Award Winner • Robyn Schumacher, first female cicerone in WA • Alicia Mullikin, choreographer • Tara Morgan, founder, Seize the Oar • Melissa Arnot, mountaineer • Shakiah Danielson, choreographer • Chong the Nomad, DJ • David Rua & Priya Frank, Seattle Art Museum Equity Team • Kristina Glinoga, butcher VISITSEATTLE.TV Music Genesis NEW SERIES , PROMOTED BY ROLLING STONE Episode Topics: Experience the stories behind the lyrics and the city “Posse on Broadway” by Sir Mix-A-Lot that inspired them. The series was launched at SXSW “Shame” by Mary Lambert earlier this year and the third episode released in June. “On My Way Back Home” by Band of Horses Highlights • #weSEAlove campaign 1-year wrap up video — over Seattle 3,500 followers on Instagram • Debut of #weSealove Behind the Image video series that looks into the stories of five of the most poignant Does photos from the @weSEAlove Instagram handle • Sponsored the Queerty Pride 50 event in New York that honored two Seattleites: Mayor Jenny Durkan and Vlada Knowlton who directed a film called “The Most Pride Dangerous Year” • Designed three pins to share at various pride events through the Greater Seattle Business Association (GSBA) Refract | The Seattle Glass Experience HIGHLIGHTS • Showcasing why the Pacific Northwest is the center of glass art in the US with the nation’s newest glass art festival • Over 50 artists and organization are showcasing creative uses of glass in the region through open studio tours, exhibitions, festive art parties, and more • Anticipating 5,000 participants VISITSEATTLE.TV SODO Motive NEW DOCUMENTARY Featured Artists: A visually inspiring film that follows a group of artists as they Angelina Villalobos, Seattle reunite in Settle to create a collaborate mural inspired by the city. Gabriel Marquez, Seattle Four artists that participated in SODO Track art project have been brought back together to collaborate on a new mural project in the Sam “Sneke” Swanson, Seattle heart of Seattle Center. Paola Delfin, Mexico City Demand Generation HIGHLIGHTS • Developed a campaign to harvest immediate hotel demand in downtown Seattle by partnering with Expedia, Kayak, Sojern, and Adara • Within the first two weeks of the campaign, we produced over 2,000 room night bookings and drove over 8,600 visits to the Book Now page on visitseattle.org St.
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