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www.autotechreview.com October 2016 | Volume 5 | Issue 10 NOW, ALSO AVAILABLE ON It’s on 16 INTERVIEW Ajay Durrani, Country President, India and Managing Director – Indian Sub-Continent, Covestro 20 TECH UPDATE Making Sense of Two-Wheeler Fuel Efficiencies 68 NEW VEHICLE Hyundai Elantra – Buoying-up the Executive Sedan Segment FUTURE POWERTRAIN STRATEGIES –– WHAT'S IN STORE FOR NEXT-GEN VEHICLES POWERED BY REGISTER NOW! Space is Limited! Converge2016.com/India An Company EDITORIAL COLLABORATIVE INNOVATION Dear Readers, More and more organisations are coming to realise that innovation is key for them and their businesses to re- main competitive and relevant in the foreseeable future. And they realise that the onus on making that happen lies not just with their own employees, but by harnessing innovation from the external environment. The an- swer, suggests experts, lies in collaborations. A World Economic Forum (WEF) study on “Collaborative Innovation – Transforming Business, Driving Growth”, published in 2015 quoted Ellen Kullman, Chair of the Board and CEO, DuPont as saying that a single company cannot solve the world’s most difficult challenges alone. Another report by Oliver Wyman recom- mends that the management create an open environment that strengthens the collaborative innovation culture in organisations, increase the competence level of its employees and supports entrepreneurial action in the R&D department. There is a lot of talk around the subject of collaborative innovation. But how is it approached in the Indian con- text – by the corporates, academia and policy makers? At a recent industry-academia forum, this was a subject of intense discussion. What impedes collaborative innovation in the country? Barring a few sectors, there seems to be a lack of initiative in the country from various stakeholders. Trust, especially over issues of intellectual property, has always been a grey area. In many cases, there seems to be a lack of clarity in what is expected or desired of the partners. A recent India Innovation Study conducted by Bertelsmann Stiftung on India’s emerging innovation landscape and prospects for collaboration with Germany, points out that despite India housing nearly 1,000 R&D centres for leading multinationals, the country’s spend on R&D as a percentage of GDP at 0.9 % is significantly lower compared to China’s 1.95 % and South Korea’s 3.6 %. It further notes that India ranks relatively low on a vari- ety of innovation and related indicators. There is a definite focus on the part of the government to improve the country’s innovation ecosystem. Howev- er, to foster an environment for long-term strategic partnerships, it is desirable to have a sustained policy frame- work. To address specific concerns or challenges of national interest and importance, the government should take a collaborative approach by involving all stakeholders. That, hopefully, will be the approach India takes in the immediate future. P.S.: We are extremely pleased and honoured to announce the formation of an Editorial Advisory Board compris- ing of eminent professionals from the industry. With their guidance, we hope to be able to deliver more value to our readers over the coming months. Please refer to Page 3 for details on the board. DEEPANGSHU DEV SARMAH Editor-in-Chief New Delhi, October 2016 @deepangshu autotechreview.com October 2016 Volume 5 | Issue 10 1 COVER STORY FUTURE POWERTRAIN STRATEGIES ─ WHAT'S IN STORE FOR NEXT-GEN VEHICLES 26, 32, 38 | The automotive industry globally is witnessing a gradual shift in powertrain strategies. While some manufacturers are betting big on pure electric vehicles, many feel hybrids have a better chance to offer sustainable mobility to the world. Yet, almost everyone is confident that internal combustion engines (ICEs) would remain the dominant powertrain towards 2025 and beyond. In India, ICEs are expected to see significant technology improvements resulting in emission reduction and better fuel efficiencies over that period, while alternative solutions such as mild-hybrids are expected to gain double digit market shares. In this edition, Auto Tech Review looks at some of the future strategies manufacturers are under- taking in the powertrain domain. GUEST COMMENTARY 14 Future Mobility – Branding & Marketing Challenges for OEMs AVIK CHATTOPADHYAY, Co-founder & Partner – Expereal INTERVIEW 16 “High-End Polymers Key to Meet OEMs' Weight Reduction Targets” Ajay Durrani, Country President, India and Managing Director – Indian Sub-Continent, Covestro 2 CONTENTS NEWS 56 Audi A4 Gets A New Heart, & A IMPRINT Significant Lot More EDITORIAL 04 Interactions Editor-in-Chief: Deepangshu Dev Sarmah 09 Events [email protected] @deepangshu 12 News TAKING STOCK Executive Editor: Sameer Kumar [email protected] 58 ZF India Aims to Keep Pace with @sameerkumar_ATR Rapid Change Senior Correspondents: Naveen Arul (Bangalore) [email protected] TECH UPDATE @naveenarul Anwesh Koley (New Delhi) 20 Making Sense of Two- VEHICLE CUTAWAYS [email protected] @AnweshKoley Wheeler Fuel Efficiencies SALES Michael Durack 62 Who Supplies What to the Manager: Sudeep Kumar Mercedes Benz GLE Coupe 2016 [email protected] Assistant Manager: Pramodh R (Bangalore) [email protected] COVER STORY SHOPFLOOR Sunil Deore (Pune) [email protected] EVENTS 26 Powertrain Including Automatic 64 Indo-MIM – Value Engineering Manager: Vivek Tyagi Transmission for the A-Segment Through Technology [email protected] PRODUCTION Ingo Steinberg, Marc Daniel, Patrick Glusk Chief Designer/ Photographer: Bharat Bhushan Upadhyay [email protected] 32 Powertrain Integration into NEW VEHICLE Video Journalist: Vasu Anantha Complete Vehicle [email protected] Michael Fleiss, Thomas M. Müller, 68 Hyundai Elantra: Buoying-Up The Publisher & Managing Director: Sanjiv Goswami Martin Nilsson, Jonas Carlsson Executive Sedan Segment EDITORIAL ADVISORY BOARD Dr RK Malhotra, President, SAEIndia and Director General, 38 Cylinder Deactivation – DECODING TECHNOLOGY Petroleum Federation of India Shrikant R Marathe, Former Director, Automotive Research Association of Potentials & Constraints India (ARAI) Hartmut Faust, Martin Scheidt 72 Inevitable Powertrain Ecosystem Dr Wilfried G Aulbur, Managing Partner, Roland Berger Pvt Ltd Arun Jaura IV Rao, Executive Advisor, Maruti Suzuki India Ltd Dilip Chenoy, Independent Advisor – Start-ups, Social Enterprises, CSR Dr Ravi Damodaran, President – Technology & Strategy, TECHNOLOGY Varroc Engineering OTHERS Sajid Mubashir, Scientist G, DHI-DST Technology Platform for Electric 44 Applying PSI5 Standard in Mobility, Govt of India Airbag Systems 01 Editorial Avik Chattopadhyay, Co-founder & Partner, Expereal Markus Ekler 03 Imprint 48 Decrypting Parallel Twin For Editorial Contribution, write to the Editor-in-Chief at [email protected] For Advertisements, write to Manager – Sales at [email protected] & V-Twin Engines For Subscription orders and reader registrations, please visit www.autotechreview.com Or, contact Manager – Events at [email protected] 52 Accessible Performance with Editorial & Business Office: Springer India Pvt Ltd Advanced Electronics 7th Floor | Vijaya Building | 17, Barakhamba Road New Delhi – 110001 | India + 91 11 4575 5888 (P) | +91 11 4575 5889 (F) Auto Tech Review (ATR) is a monthly magazine focussed on automotive technology, and appears 12 times a year. Views and opinions expressed in this magazine are not necessarily those of Springer India Pvt Ltd. No part of this magazine can be reproduced in any form, including photocopies and information retrieval systems, without the prior written permission of the publisher. Springer India Pvt Ltd Limited reserves the right to use the information published herein in any manner whatsoever. Printed and Published by Sanjiv Goswami on behalf of Springer India Pvt Ltd. Printed at COVER FIGURE © Opel United Advertising & Marketing Services, D 159 A, Okhla Industrial Estate, Phase – I, New Delhi and published at Springer India Pvt Ltd, 7th Floor, Vijaya Building, 17, Barakhamba Road, New Delhi. ©2016, Auto Tech Review FOLLOW US ON @autotechreview1 INTERACTION iASYS, UM MOTORCYCLES iASYS | ENHANCING AWARENESS THROUGH PRODUCT vaLIDATION MANAGEMENT solutions for engineering and engineering test validation solutions for internal combustion automation, PVMsys provides PVM solutions. engines, hybrid and electric powertrains, as well as fuel cell vehicles. PRODUCT VALIDATION MANAGEMENT As far as iASYS is concerned, their main area of operations is that of engine testing, which Product Lifecycle Management (PLM) has been carries both steady state and transient emission spoken about widely in the automotive industry, testing. Earlier, engine testing systems were com- and it started with product data management and pletely imported, while currently some of the certi- focused on CAD/CAM, said Parekh. While simulation fication authorities have also started using iASYS and CAD data was being looked into, and product equipment, said Parekh. Parekh said that iASYS data was being managed, validation data coming can be classified as a provider of a collection of out of physical testing was overlooked. This data is competencies for validation of mechatronics, real- complicated, since complete vehicle development time control, electrical, automation software and process uses more than a thousand measurements. laboratory-level solutions. Physical validation and related data is