Zipeng (Amy) Ma Evanston, IL | [email protected] | linkedin.com/in/amyma21/

EDUCATION Northwestern Evanston, IL MS in Analytics Present – Dec 2021 • Expected coursework: Generalized Linear Models, Machine Learning, A/B testing, Big Data (Hadoop & Spark), Data Mining, Deep Learning, Databases Atlanta, GA BA in Psychology (Highest Honors), Minor in Statistics Aug 2016 – May 2020 • GPA: 3.91/4.00 (Dean’s List; Psi Chi Honor Society) • Relevant coursework: Advanced Statistics (PHD course), Probability & Statistics, Calculus I, II, & III, Marketing Analytics (MBA course), Statistical Computing I & II

QUANTITATIVE BACKGROUND • Technical Skills: R, Python, Tableau, SQL, SPSS, Git, Bash, Power BI • Research: Child Cognition Lab at Peking University (2016), Bauer Memory Lab at Emory University (2017-2018), Williams Lab at Emory University (2018-2019)

WORK EXPERIENCE ABB Ltd. Beijing, China Data Analytics Intern June 2019 – Aug 2019 • Built a regression model that showed 10% improvement from traditional models in predicting wind turbine generator temperature • Used R to eliminate four data quality issues that affected 16% of observations in a dataset on wind turbine predictive maintenance Emory University Goizueta Atlanta, GA Organization and Management Research Assistant Aug 2018 – Aug 2019 • Analyzed employee data for Coca-Cola’s headquarters and created visualizations in Tableau to explore workplace equality and employee attrition

EXTRACURRICULARS Data Monetization Marketing Project Atlanta, GA Member Aug 2019 – Dec 2019 • Web-scraped 4,000+ Twitter posts from Victoria’s Secret (VS) using R and Python • Conducted regression analyses to predict 60% of social media engagement for VS • Utilized sentiment analysis in R to view changes in consumers’ brand perception Emory Honors Program Atlanta, GA Member May 2019 – May 2020 • Received two grants to conduct a year-long experiment on the effect of narcissism on reactions to self-esteem threats • Analyzed primary data from 120+ participants using ANOVA and regression in R Emory Department of Quantitative Theory & Methods (QTM) Atlanta, GA Student Ambassador April 2019- May 2020 • Volunteered weekly at university-wide statistics events American Statistical Association (ASA) DataFest Atlanta, GA Winner of Best Use of External Data April 2019 • Placed top three out of 25+ teams in the final presentation to seven judges • Explored the effect of media sentiment on rugby players’ fatigue using sentiment analysis