EQUITANA USA KENTUCKY HORSE PARK October 1-3, 2021 Lexington, KY, USA ABOUT EQUITANA USA EQUITANA, the world’s largest equestrian trade fair and exhibition brand, is coming to North America. The 3-day event, taking place at the internationally renowned Kentucky Horse Park and produced by Reed Exhibitions, will feature shopping, instruction, education, and entertainment – all in what promises to be the premier event for equestrians and horse enthusiasts in North America. TARGET AUDIENCE PROGRAM AUTHENTICITY & EQUITANA USA will attract The event features domestic INTERNATIONALITY 17,000 consumers and and international exhibitors, EQUITANA began in 1972 families of all ages, retailers, interactive experiences, as a bi-annual trade fair in distributors, and performances, educational Germany. It has been the professionals. These seminars and more. The leading international individuals have high levels education program will cover exhibition for the equestrian of disposable income and optimal care, training and industry for over 35 years, will be prepared to shop. riding, while opening doors to with 98% of visitors new breeds and disciplines. attending with the intention of ordering or buying. SHOW INFORMATION Event Date: October 1-3, 2021 Event Days: Friday – Sunday Location: Kentucky Horse Park, Lexington, KY, USA Expected Exhibitors: 200+ Expected Attendees: 17,000 Alltech Evening Performance Expected Attendees: 8,100 Produced By: Reed Exhibitions in partnership with The Kentucky Horse park EQUITANA Brand: Has been in existence for more than 35 years About Reed Exhibitions: Produces 500+ events in 30 countries and attracts more than 7 million visitors. EQUITANA EVENING SHOW – EQUUS EVOLUTION Event Times: October 1, 2021 – 7:00 PM Event Location: Alltech Arena, Kentucky Horse Park, Lexington, KY, USA October 2, 2021 – 7:00 PM October 3, 2021 – 6:00 PM A combination of theatrical performance and equestrian power and grace, EQUUS Evolution will showcase the horse & human relationship as it’s evolved over time; from earliest man to modern times. We once relied on horses for transportation, agriculture, communication, protection and survival as a whole. Now our relationship with these sentient creatures has evolved to one of pleasure, mutual respect and admiration. The EQUITANA USA Evening Show, EQUUS Evolution, will incorporate several turning points in history where use of the horse was pivotal, all the while being seamlessly choreographed to a mix of live and pre-recorded music. ATTENDEE PROFILE EQUITANA USA Attendees are horse enthusiasts and top professionals, including: • Horse owners & leasers • Breeders • Riders • Trainers • Racetrack owners & managers • Horse show professionals • Rodeo riders • Professional competitors • Popular equestrian personalities • Equestrian performers • Authors • Veterinarians EQUINE INDUSTRY IMPACT • 7.2 million horses in the United States • $122 Billion economic impact • 1 million direct jobs result from the equine industry • 1.7 million total employment impact • 1.6 million US households own a horse • 38.3 million US households are equine enthusiasts EQUITANA USA SUPPORTERS THE KENTUCKY HORSE PARK The Kentucky Horse Park is the only park in the world dedicated to man’s relationship with the horse. The park is located just minutes from downtown Lexington, Kentucky—the Horse Capital of the World—where you’ll find an array of dining, shopping and entertainment that combines big-city amenities with small-town hospitality. The mission of the Kentucky Horse Park is to celebrate the history of the relationship between horse and man through education, exhibition, engagement, and competition. • The Kentucky Horse Park is a 1,224 acre working horse farm, equine theme park and internationally renowned equestrian competition facility. • The Kentucky Horse Park is home to some of the most touted equestrian events including the famous Land Rover Kentucky Three-Day Event, Breyerfest, USEF Pony Finals, the Thoroughbred Makeover, the National Horse Show, endless horse shows of all disciplines, and many more. • It is also home to the National Horse Center, which is comprised of more than 30 national equine associations representing a variety of breeds and sport horse disciplines. • In 2017, the Kentucky Horse Park was voted Reader’s Choice Award for “Best Equine Venue” in the Chronicle of the Horse. • Founded in 1978, the Park is owned and operated by the Commonwealth of Kentucky and attracts more than 650,000 visitors from around the world annually. • The Park also boasts a 260-site campground with full amenities. • “Top 10 Bucket List Destinations” – USA Today • Getting to Lexington (and the Kentucky Horse Park) is easy for both domestic and international participants ABOUT with two international airports within a one-hour drive (Louisville International and Cincinnati/Northern LEXINGTON, Kentucky International) and one regional airport (Lexington Bluegrass) just 6 miles from Lexington. KENTUCKY • Lexington is home to 450+ horse farms, the Kentucky Lexington, KY, has been named the Horse Park, and the historic Keeneland Racecourse. Horse Capital of the World, the Best • Lexington’s culinary scene is top notch, with new Place in America to Grab a Drink, and restaurants, cafes, food trucks, and bistros. Kentucky the site of an exploding culinary was home to Season 16 of Top Chef, featuring revolution, but there is so much more. restaurants in Lexington. Lexington is just 10 minutes from downtown in the heart of Horse Country, • Lexington is Bourbon Country, with 14 one-of-a-kind with rolling hills in Bluegrass, complete distilleries within 45 miles of downtown. with fence-lined pastures and magnificent Thoroughbred farms and • Arts and Culture are alive in Lexington with 2 nurseries. Lexington and VisitLEX fully universities, art galleries, 30+ murals, festivals, live support EQUITANA USA at the music, and theaters; dubbed the “Athens of the West.” Kentucky Horse Park. KENTUCKY HORSE PARK MAP EQUUS Evolution Evening Show • Alltech Arena EQUITANA USA Event Area • Covered Arena (J) • Annex Ring (O) • Annex Schooling Ring (N) • Walnut Ring (I) • Walnut Schooling Ring (P) • Walking Path to Rolex • Rolex Stadium (K) EXHIBITING Present your company and its products at the premier equestrian event in North America. EQUITANA USA is the ideal event to promote your brand and/or products to the equine industry. Taking place in the Horse Capital of the World, at the world-renowned Kentucky Horse Park, EQUITANA USA provides access to approximately 17,000 consumers and retailers ready to buy and learn. • Apparel & Accessories • Horse Care • Art • Machinery/Cars Exhibitor • Breeding • Pasture Management/Agricultural Equipment • Carriage Equipment • Riding Arena equipment Profiles • Equestrian sport • Riding Equipment will • Event Equipment • Stable Supplies/Equipment • Farm Management • Stable/Arena Construction include: • Feeding/Bedding • Trailers & RVs • Gifts • Training Equipment • Hoof Care/Shoeing • Veterinary Supplies/Medicine/Equipment BOOTH & STALL PRIING Booth Pricing Stall Pricing • Outdoor Raw Space: Temporary Stall (10ft x 10ft) = $350/stall $11/sq. foot • Portable 10ft x10ft stalls located inside the Covered Arena • Rate includes stall use from Thursday – Sunday. • Indoor Booth (Covered Arena): • Stalls do not include bedding, buckets, $13/sq. foot or electrical. • Includes Pipe & Drape • Must be purchased with an Indoor Exhibit Package or Breed Association Exhibit Booth (in • ID Sign the Covered Arena). • Each exhibit stall is closed to the public overnight • Outdoor Booth (Tented): from Thursday to midnight on Sunday. $20/sq. foot Permanent Stall (10ft x 10ft) =$150/stall • Includes Tenting • Permanent 10ft x 10ft stalls are located in • ID Sign permanent barns on property at the Kentucky Horse Park (not in the Covered Arena). Breed Associations (Covered Arena): • Rate includes stall use from Thursday – Sunday. • • Stalls do not include bedding, buckets, $11/sq. foot or electrical. • Includes Pipe & Drape • Permanent stalls may be purchased for use as • ID Sign feed stalls and/or tack stalls. SPONSORSHIP EQUITANA USA is an impressive and exciting platform for OPPORTUNITIES your targeted advertising. Taking place in the Horse Capital Promote your company at the of the World, at the world-renowned Kentucky Horse Park, premier equestrian event in EQUITANA USA will present your products to the customers North America. you’re looking for and in the way you that meets your goals. Offering an array of sponsorship opportunities, you can present your products through our various online and/or social platforms, or directly at EQUITANA USA through a variety of eye-catching outlets. EQUITANA USA is dedicated to putting together the right package for you. Each sponsorship package can be custom tailored to your budget and unique business objectives. Let us get you to the winner’s circle at EQUITANA USA! SPONSORSHIP OPPORTUNITIES Opportunities include: • Presenting Sponsor • Exclusive Registration Sponsor • Promoted Social Posts • Branded Web Banners • At-Show Signage & Banners • Lounge Sponsorships • Education Sessions and/or Seminar Sponsorships • EQUUS Evolution Evening Show sponsorships and/or tastings • Activation Promotion • Digital Signage • 360 Degree Brand Exposure Package • …and more! WHO WE ARE The strength of Reed is behind CONSUMERS you! Reed Exhibitions is a global event producer that invests in marketing to deliver the types of attendees you want to meet. Reed Exhibitions organizes a wide range of events, including trade and consumer TRADE exhibitions, conferences and meetings – over 500 events in 41 countries around the globe. CONTACT US FOLLOW US FOR IMPORTANT EVENT UPDATES Meghan Margewicz Event Director equitanausa.com EQUITANA USA facebook.com/equitanausa (+1) 203-840-5348 @equitanausa [email protected] @equitanausa.