NEW YORK’S HOTTEST ENTERTAINMENT EXPERIENCE MOVES TO SEVEN-DAY-PER-WEEK SCHEDULE APRIL 11

Summer schedule includes expanded daytime and evening options.

NEW YORK – March 31, 2011 – New York’s most unique entertainment experience, THE RIDE, has announced a new seven-day-per-week schedule starting April 11 through the end of 2011. In addition, the number of weekly RIDEs will increase during ’s tourist- heavy summer period, and on holidays and holiday weekends throughout the year.

Since its debut last fall, THE RIDE has given thousands of audience members a front-row seat to the world’s most exciting street life and the city’s iconic vistas. THE RIDE takes patrons on a 4.5-mile journey through on a 49-seat traveling theater as a live show with dancers, singers, and other performers unfolds on the streets before them. Often the funniest and most unpredictable interactions happen with everyday New Yorkers who pass by. THE RIDE starts and ends in at the New York Marriott Marquis.

THE RIDE’s custom vehicles are outfitted with stadium seating and state-of-the-art lighting and sound. Seats face sideways so audience members look through floor-to-rooftop windows that boast breathtaking city views and make the streets, crowds, and building façades feel like a show designed just for them. On-board hosts guide THE RIDE, commenting on New York’s history and sites, and interacting with everyday citizens and performers. THE RIDE was created by -based entertainment entrepreneur Michael Counts and is directed by Daniel Goldstein.

“We’ve been overwhelmed by the positive audience response, critical acclaim, and word-of- mouth for THE RIDE in New York and around the world,” says President and Chief Executive Officer Jonathan Danforth. “Now more people can have their very own front-row seat to the greatest city in the world.”

RIDE SCHEDULE THE RIDE is a 75-minute experience that departs from the New York Marriott Marquis Times Square, 1535 Broadway at 46th Street. THE RIDE schedule for 2011 is:

April 11 - May 1 July 5 – December 31 Mon-Thu: 7p, 7:30p, 8:30p Mon-Thu: 7p, 7:30p, 8:30p Fri: 7p, 8p, 9p Fri: 7p, 8p, 9p Sat: 12n, 1p, 2p, 3p, 4p, 7p, 8p, 9p Sat: 12n, 1p, 2p, 3p, 4p, 7p, 8p, 9p Sun: 12n, 1p, 2p, 3p, 4p Sun: 12n, 1p, 2p, 3p, 4

May 2 - July 3 Additional RIDEs and special pricing applies Mon-Thu: 7p, 7:30p, 8p, 8:30p on holidays including Memorial Day, July 4, Fri: 2p, 3p, 7p, 7:30p, 8p, 8:30p, 9p Labor Day, Thanksgiving Day/Black Friday, Sat: 12n, 1p, 2p, 3p, 4p, 7p, 7:30p, 8p, and Christmas Eve/Christmas Day. 8:30p, 9p, 10p Complete schedule available at Sun: 12n, 1p, 2p, 3p, 4p www.experiencetheride.com.

TICKETS Tickets for THE RIDE are $65 peak (Fri-Sun) and $59 off-peak (Mon-Thu), and are available three ways:  Online at experiencetheride.com;  By phone at 866.299.9682; and  In person at the box office at 1535 Broadway between 45th and 46th Streets (next to the Broadway Baby store). Box office is open daily 10 a.m. – 8 p.m.

Group discounts are available for ten or more. Please call 212.244.2551 x155 or e-mail [email protected] for details. VIP tickets and packages also are available.

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PRAISE FOR THE RIDE  “Fasten your seatbelts and embrace the city.” –  “The actions of everyday New Yorkers are as funny as those of the performers.” – Washington Post  “Hilarious and amazing…I can’t imagine a better introduction to Manhattan.” – Connecticut Post  “THE RIDE is like no other...A multimedia spectacle.” – Dallas Morning News  “Blurs the line between reality and fiction.” – New Jersey Star-Ledger  “THE RIDE is one magic bus tour.” – The Philadelphia Inquirer  “Twelve-year-olds may be the toughest market for entertainers. THE RIDE passed the test for my jaded, 12-going-on-25 daughter.” – TravellingMom.com

MEDIA CONTACTS THE RIDE is open for media reviews. Production photos and video b-roll are available. Contact us for details.

John Michael Kennedy, Goodman Media International 212-576-2700 x 243 or [email protected]

Régine Labossière, Goodman Media International 212-576-2700 x 229 or [email protected]

Katherine Morrison, Goodman Media International 212-576-2700 x 238 or [email protected]