Special Libraries, May-June 1971

San Jose State University SJSU ScholarWorks

Special Libraries, 1971 Special Libraries, 1970s

5-1-1971

Special Libraries Association

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Recommended Citation Special Libraries Association, "Special Libraries, May-June 1971" (1971). Special Libraries, 1971. 5. https://scholarworks.sjsu.edu/sla_sl_1971/5

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Current Bibliographies in ENVIRONMENTAL STUDIES

Covering Ecology Oceanography Water Resources Population Urban Planning Conservation

G. K. HALL & CO. indexes and catalogs are valued world-wide as tools which pinpoint the location of scarce materials, aid in building library collections and assist library cataloging.

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Dictionary Catalog of the OCEANOGRAPHIC INDEX WATER RESOURCES CENTER Archives Author Cumulation 1946-1970 University of California, Berkeley Regional Cumulation 1946-1970 Price: $360.00 Compiled by Dr. Mary Sears of the Woods Hole Oceanographic Institution Total prepublication price: $270.00; POPULATION INDEX BIBLIOGRAPHY after January 31, 1972: $340.00 Cumulated 1935-1968 by Authors and Geographical Areas Catalogue of the Library of the Office of Population Research GRADUATE SCHOOL of DESIGN Princeton University Harvard University Price: $2860.00 Price: $745.00 First Supplement Price: $230.00

Catalogs of the Scripps Institution of OCEANOGRAPHY Library University of California, San Diego Total price: $820.00

Dictionary Catalog of the Department Library United States Department of the INTERIOR Washington, D. C. Price: $280J.00 First Supplement Price: $2 15 .OO

Catalog of the Library of the MARINE BIOLOGICAL LABORATORY and the WOODS HOLE OCEANOGRAPHIC INSTITUTION Woods Hole, Massachusetts Prepublication price: $790.00; after Jannary 31, 1972: $980.00

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a kIa~/ruse]!I71 9 n special libraries u.., ...... ,.. :i

Letters

The World of Feasibility Analysis 215 Arnold Bondi

Cooperative Picture Searching and Collection Development. 217 John G. Fetros

Charles Guenther The Lyrical Special Librarian 227

Chatty Chatty Bang Bang 231 Valerie Noble

An Aviation Firm Catalogs Its Special Collection 234 Alan K. Hogenauer

Towartl Information Centers 238 E. B. Jackson

Commentary on Magnetic Typewriter Speeds Catalog Card Production 242 Erika Love

SLA News

SIA Election Returns 245 ,Members in the News 246

Chapters k Divisions 245 Call For Papers IY72 250

Vistas

News 25 1 Coming Events 254

Have You Seen? 25 1 Reviews 256

Have You Heard? 252

21~ hdex to Advertisers 2%

Acting Editor: JANET D. BAILEY

'i'pe[iol Llbrarier is published by Special Libraries Associarion, 235 Park Avenue South, New York. S.Y. 10003. O 1971 by Specla1 1.ibrarws Assoc~a~ion.hlourhlv except double issues for iVay/Jun and Jul/Aug. Annual index in 1)e~rrnbrrluuc.

Second class ~w~,t:tgt.p.lld ;it Sew YoII. S.Y. and at :lddilional mailing olficcs. I'osrn~s~~.~:Send Form 9579 to Special I.lbla~iesAN, i.ttion. 233 Park A\enne South. Srw Yolk. N.Y. 10003. Special Libraries Association

President Directors (l968/7 1) FLORINEOLTMAN ROSEMARYR. DEMAREST Air University Library Price Waterhouse & Co. Maxwell Air Force Base 60 Broad Street Alabama 36112 New York 10004 President-Elect EFRENW. GONZALEZ BURTONE. LAMKIN Bristol-Myers Products Bureau of Librarv and Scientific Division Educational ~&h&lo~~ 13 50 Liberty Avenue HEW, Ofice of Education, Room 5901 Hillside, New Jersey 07207 Washington, D. C. 20540 Advisory Council Chairman Directors (1969/72) KEITH G. BLAIR General Dynamics EDYTHEMOORE Convair Division Library (Secrerary of rhe Board) Post Office Box 12009 The Aerospace Corporation San Diego, California 92 112 Charles C. Lauritsen Library (A4/108) Post Office Box 95085 Advisory Council Chairman-Elect Los Angeles, California 90045 FORRESTH. ALTER Flint Public Library LOYDR. RATHBUN Art, Music & Drama Dept. Massachusetts Institute of Technology Flint, Michigan 48502 Lincoln Laboratory Library Treasurer (1970/73) Lexington, Massachusetts 02173 JANET M. RIGNEY Foreign Relations Library Directors (1970/73) 58 East 68th Street JOHN P. BINNINGTON New York, N.Y. 10021 Brookhaven National Laboratory Research Library Past President Upton, N.Y. 11973 ROBERTW. GIBSON,JR. General Motors Corporation MIRIAMH. TEES Research Laboratories Library The Royal Bank of Canada 12 Mile & Mound Roads P.O. Box 6001 Warren, Michigan 48090 Montreal 3, P.Q. Executive Director F. E. MCKENNA Special Libraries Association 235 Park Avenue South New York 10003

Subscription Rates. Free to SLA members. Non- Claims for missing numbers will not be allowed if members, USA and Canada, $20.00 per calendar received more than 90 days from date of mailing year; add $1.50 postage for other countries. Single plus the time normally required for postal delivery copies (recent years) $2.75. of the issue and the claim. No claims are allowed ~~~k issues & ~~~d cover~~~~i~t~: inquire K~~~~ because of failure to notify the Membership Depart- ~~~~i~~ carp,, 16 E~~~ &th st,, N~~ yo+, N. y, ment or the Subscription Department (see above) of a change of address, or because copy is "missing from Microfilm & Microfiche Editions ( 1909 to date): files." Inquire University Microfilms, Ann Arbor, Michigan. changes of ~dd~~~~,~ll~~six weeks for all Special Libraries Association assumes no responsi- to become ~llcommun~cat~ons should in- bility for the statements and opinions advanced by clucle both old and new addresses (with zIP Codes) the contributors to the Association's publications. and should be accompanied by a mailing label from a Editorial views do not necessarily represent the om- recent issue. ~~~b~,,should send their communica- cia1 position of Special Libraries Association. tions to the SLA Membership Department, 235 Park Indexed in: Bzrsiness Period~cals Index, I~fortlration Avenue South, New York, N. Y. 10003. Nonmember Science Ab~tracts,Historrcal Abstrart.r. Elor/,ital Lit- Subscribers should send their communications to the erature Index, Libmry Lirermr,re, Librnry & lnfort~ra- SLA Subscription Department, 235 Park Avenue tion Science Abstracts, Illmagenrent Inde.~and PII~~ South, New York, N. Y. 10003. lic Affairs Informutron Service. Membership DUES.Member or Associate $30 ; Student $5 ; Emeritus $5 ; Sustaining $100. The one-time payment for Member (Paid for Life) is $350. Stacey-A Division of Bro-Dart, Inc., Dept. SL-049 15255 East Don Julian Road City of Industry, California 91 746 Please send me complete information and my free copy of Off The Press. Name Library I Address I I City State Zip I

A PARTIAL LIST OF URS USERS

The UNIVERSAL REFERENCE SYSTEM, a continuously updated 10-volume bibliography to Help Your Political Scientists Reduce Literature Search Time

Book reviews praise the URS. POLITICAL SCIENCE, GOVERNMENT and PUBLIC POLICY SERIES. "The research library will find "For research in the purest this a useful reference tool." sense of the word, this is an LIBRARY JOURNAL admirable tool. University and research libraries will want ": . . a significant attempt to to add this to their collection - index materials in depth and larger public libraries as well." with a far greater number of RQ descriptors for individual items than will be found in more conventional indexes." ". . . the producers of the URS should be congratulated on their WILSON LIBRARY BULLETIN pioneering efforts to provide "Its design reflects erudite social and behavioral scientists awareness of contemporary with a new and variegated social and behavioral science approach to their monumental developments and the information problems." concomitant informational AMERICAN DOCUMENTATION needs of social scientists.. ." CHOICE

Hundreds of librarians in more than thirty countries are helping researchers in the political, behavioral and social sciences reduce literature research time. From days.. . to minutes. With the Universal Reference System.

More than 35,000 titles are covered in the 10-volume basic library and annual supplements. Papers. Articles. Books. And other political works. Issued by some 2400 publishers and 800 journals, domestic and foreign. With the information systematically indexed, organized, readily accessible. And continuously updated with annual supplements (about 5-6000 new items are added each year) through 1970. So the researcher will be able to quickly uncover more relevant titles - current as well as retrospective - than would be possible by any other method. For full details on the Universal Reference System.. . and why it belongs on your library shelf, contact Princeton Information Technology, 32 Nassau Street, Princeton, N.J. 08540, (609) 924-2729.

Princeton Information Technology A DIVISION OF PLENUM PUBLISHING CORPORATION Some librarians tend to costs $325. diate use of the microfilm. mxestimate us. Of course, the complete So if you haven't yet They're convinced that back file is more expensive. subscribed to The New York The Times on Microfilm costs But thousands of our current Times on Microfilm, we hope ncre than it actually does. subscribers handle this by pur- it's not because you're overes- The truth, however, is that chasing additional microfilm timating us. :urrent reels of The New York as their budgets allow. Let us send you com- heson Microfilm cost consid- And by using our De- plete details. Write to The New mbly less than any other ma- ferred Payment Plan. York Times, Library and Infor- x news publication on micro- Under this plan, librar- mation Services Division, Dept. ilm. Less than 8 cents per foot ies can purchase as much mi- SL-480A, 229 West 43d Street, . . less than $7 per reel. crofilm as they need. And have New York, N.Y. 10036. A subscription for 1971 four years to pay. With imme-

"The New York n Microfilm? We'd love to sub it. But rts9 iust INTRODUCING THE MOSl COMPREHENSIVE BOOK 'T Newly revised for 1971, the 664-page Xerox Out-of-Print Book Zatalog is substantially more comprehensive than the nearest contender- he 490-page 1970 Xerox Catalog. This year's version lists 45,000 titles, malung us again the argest out-of-print book publisher in the world. Missing from this otherwise complete catalog are some 10,000 iher titles that we'll publish this year.They're not listed for an excellent .eason:we don't know what they are yet. Every year, in response to thousands of requests, we track down wt-of-print books, put them on microfilm, and publish them ~erographically.In quantities as small or large as requested. That way, librarians and scholars end up with books they night not otherwise have, and we end up with more titles in our catalog. To keep you up-to-date on these new findings,we also publish The 0-P Bookfinder as a monthly supplement.) Write us for your copy, free of charge. If you're ever loohng for an mt-of-print title, chances are good you'll find it there. But if you can't find it in our catalog, you can always consult a more comprehensive source.

us. I------I I ; University Microfilms I I Dept. U4 I I 1 300 North Zeeb Road I I I Ann Arbor, Mich. 48103 I j Please send me a free wpy of the 1971 Xerox Out-of-Print i ; Book Catalog. I I I Name I I I I j Street I I I I ; City State Zip- I L------J University Microfilms Dept. UJ, 300 North Zeeb Road,Ann Arbor,M~ch-18103 L XEROX C0MD.N. XEROX, A new perspective on the quest for primary chemical literature

The Chemical Abstracts Service SOURCE INDEX offers you a new perspective. . . to sharpen your view of the means to locate needed chemical literature. The SOURCE INDEX tells you immediately wh~chof some 400 libraries located in 28 countries has the document you need and how to go about obtaining it. Over 20,000 primary source publications cov- CALIFORNIA'S ering over 4,000,000 papers of chemical and chemical engineering significance INDUSTRIAL PLANTS are listed in this convenient, comprehensive, easy-to-read reference. LISTED Alphabetically There's much more to help you solve Geographically your document-locating problems. The SOURCE INDEX also includes English Classified by producf translations of titles . . . ASTM Coden for I each title . . . ANSI title abbreviations.. . 18,000 plants with 4 or more employees library identification by National .Union Catalog (NUC) symbols. . . two dlrecto- ries of participating libraries--one listed Companies listed alphabetically with by NUC symbol and one by sponsoring address, phone, executive names, institution. . .two listsof the 1,000 jour- products or services, number of nals most frequently cited in CHEMICAL ABSTRACTS - one alphabetized, the employees, S.I.C. number. other according to contribution rank. . . a directory of publ~shersand sa!es agents Plants listed geographically-- by city - and . . . and a special section covertng patent county. journals and specificat~ons. There's even more. The SOURCE INDEX Over 1,700 product classifications. also offers a quarterly supplement to keep you up-to-date. Quarterlies publish OFFICIAL DIRECTORY PUBLICATION OF new bibliographic references and library CALIFORNIA MANUFACTURERS ASSOC. holdings data and significant changes to previously publ~shed~nformation. LIMITED EDITION 1971 California Manufacturers Register To sharpen your perspective during your quest for chemical documents, contact $50 postpaid-plus tax in Calif. our Marketing Department. Descripfive brochure upon requesf. Identification codes for CAS SOURCE INDEX are: ASTM Coden - CASSI; ISBN - 8412-0000-9; LCCN - 73-101083. CALIFORNIA MANUFACTURERS REGISTER Published by CHEMICAL ABSTRACTS SERVICE TIMES MIRROR PRESS TIM- MlRnOR MARKETING DEPARTMENT 13F-L THE OHlO STATE UNlVERSlTY 1115 SOUTH BOYLE AVENUE COLUMBUS, OHlO 43210 LOS ANGELES, CALIFORNIA 90023 a division of The American Chemical Society (21 3) 268-8261 nificantly, gootl to less-good rapport 1,etweeu LETTERS my superior antl liis superior. I I~elieve,as I tllink hIr. Crum does, that IVhat Do the Candidates Think? tile manager must be involved in tl~elibrar- ian's strategies antl decisions whilst not ac- .i more intelligent vote could be cast if tually making them for him. The problem printed information regarding the candi- which I Ila\.e yet to resol\ c is how to involve dates' positions on significant SLA issues ac- a mxnager wllo Ilas consistently insisted that companied the curriculum vitae. For ex- Ile doesn't want involvement but wants me ample, where does each candidate stand on to do the "whole" management job ;~ntltl~en tlle issue of an SLA-ASIS merger? I.as paradoxically axed my budge[ without warning antl sim~~ltaneouslyanno~~nced my Stephen B. Folts revised list of clients! In case Mr. Crum Ames, Iowa 50010 wonders, I have asked myself the question "Is it all my orv11 Cardt?". It is true to say that my "perceptml glasses" Help, Please! arc distinctly stean~tl-upat tl~istime! If you sl~oultldecide to pul)lisll this 1ette1- I would like to update myself on methods I must ask you to withl~oltlmy name antl a(1- used in special libraries to evaluate reference dress. Thank you in atlvat~ce. and information services-both evaluations Name Withheld by users and evaluations by supervisors. I am interested for purposes of my classes in special lil~rarianship.Nay I request that li- Hear That? brarians who have forms, annual or special Tllank you for an interesting, infol-mative reports, and other types of documentation (rnd entet-taining issue of Special Libmrics- relating to both the services and the librarians who perform these services send copies the February, 1971 issue is one of the most I~elpfuland intelligent issues as to its layout to me. I sl~allmake available to the profcs- sion at large the summary whicl~I prepare ancl contents wl~ichhas come off the press ill many years. for my classes. No indivitlual libraries or contributors will be named ~~nlesstheir prior Hooray for Helen Ilialdron's article on "Tile Business of Runnitlg a Special Li- approval is obtained. Tllis is an effort to put brary." 1 wish hat1 llad it availal)lc Lol- my inLormation from the field directly into the I classroom without the usual delays. Many students to read when I taught a course in tllanks to those who help. Special Libraries at The University of 'Texas in Summer l%9. Martha Jane K. Zachert I'aeons ol 111-aise for h11-s.Vi\,ian Davitlsot~ School of Library and Hewirt for an Iionest antl deliglltful all- Information S~iente pmisal of lil,rarii~~~sl~ipfl-om anyone's point Florida State University of Iiew. I love 11er. Tallahassee, Florida 32306 '1'0 Dr. Rills a11t1JIr. Cook, my unquali- fied thanks for some of tllc most l~elpf~lar- ~icleswhicll 11ave ever been xvritten! Kcep up the gootl woi-k. SL.1 is alivc ant1 Paradox in Management well and living througllou~ tl~eU.S. wit11 sucl~higldy qc~alifietl mentl)ers contribl~ting Hecause of the postal strike in the U.K. I to our fund of knowletlge tl~ro~~glltl~e lively have only just received antl read Mr. N. J. presentation ol tllcir expel-ietlce. C~mm'sarticle in Sp~cicllLibrn,-irs, Nov 1970, 11.486-491. Even at this late stage I must Yvonne E. Grecar write and congratulate him on SLIC~Ia per- The University of Texas ceptive al-tide. at El Paso In the past fivc years I have workctl for El Paso, Tcxns 599(3'2 tl~ree superiors and Ilave expel-ienccd the range from good rapport, heavy usage antl Ktcrlos lor Running the Rzisiness good financial support, to no rapport, low usage and drastically reduced financial sup- I would like to espt-ess my ap~)~-eci:ttionto port. 'Illere was concomitatltly large to little Flele~~J. Waltlron for l~crarticle (Sf~ccicll concern and consultation of users antl, sig- F.thulric..r, Fcb I971), "'lhc Ilusiness of Kun- . . . more letters major intents of the book-a recruitment tool to interest blacks in the profession-is being fulfilled! ning a Special Library.'' It is bound to make Mrs. Vivian D. Hewitt the business of explaining our business a Carnegie Endowment for much more simple process. International Peace New York, N.Y. 10017 John Hanna The London Free Press London 12, Ontario, Canada Action This series of three letters was written in response to a situation very similar to the one described by Marguerite C. Soroka in How very much I have appreciated having this column (p.7~)of the Dec I970 issue of Helen Waldron's article, "The Business of Special Libraries. Running a Special Library," available in the Feb 1971 Special Libraries. It has been Feb 25, 1971 awhile since I have seen a good general article and hers has served many useful pur- In recent weeks a number of rather strong poses for me already. First, I read it and ap- letters have come into my office discussing preciated the thougllts, ideas, and ways they Management Information Services and its were presented. After all of the years I have publications. Although I am personally un- been in this business, I still found it very acquainted with these publications, I feel helpful. Second, I had several new senior that it would be useful to indicate to Mr. clerical staff members read it to gain some Gille the comments I have received and perspective on what we do. And yesterday, I standards which have been established for gave it to our officer with several paragraphs the advertising and promotion of books. marked for his attention as a way of under- I am writing in my capacity as Chairman scoring something I had said to him several of the Publisher Relations Committee of years ago. I was pleased to have him say Special Libraries Association. The Associa- (enthusiastically) he had read the whole ar- tion, has 6,630 members, many of whose li- tic!e and found it very interesting. braries are potential customers for the kinds I just wanted to share my appreciation for of materials Management Information Serv- Miss Waldron's work. ices advertises. The displeasure that is being expressed Jo Ann Aufdenkamp to me seems to stem from Management In- Federal Reserve Bank of Chicago formation Services' practice of issuing mate- Chicago, Illinois 60690 rials which originally appeared as ERIC, AD, or PB reports, then advertising these reprints without reference to their original publication. We Try Hard From the several letters I have received, I can isolate two recurring areas of concern I should like to let you know how very by librarians. First, many libraries already much I appreciate the way in which you possess the reports and they have received edited my chapter "A Special Librarian by them in some cases free, but more often for Design." It was greatly enhanced, I believe, $3.00 or less each from the National Tech- by the judicious selection of appropriate nical Information Service. Since no refer- passages from the chapters of other con- ence to the original reports is made in the tributors to the book The Black Librarian in promotional materials or on the reprints America. I was pleased, too, with the selec- themselves, some libraries are led to believe tion of excerpts of poems by the late Lang- that the material is new and they duplicate ston Hughes, who, incidentally was a close items they already own at a high cost to them. personal friend. Second, librarians and publishers have Two of my New York Chapter colleagues long been cooperating in areas of mutual gave that issue to young blacks working in concern and from this cooperation there their respective libraries and, as a result, they have emerged several compatible sets of rec- tell me each young person has decided to at- ommended practices on advertising and pro- tend library school. motion of books. Three which come to mind I am delighted to know that one of the are: "Recommended Practices for the Ad- vertising and Promotion of Books," a state- be of some interest in that it reflects quite ment of the Amel-ican Book I'ublisl~ers Coun- well tlie drift of thinking in letters that are t il (now Association of American Publishers), arriving in my office. 01 which a copy is enclosed; "The American National Standard for the Advertising of Jo Ann Clifton Hooks," American National Standards In- Robert Krupp stitute Report 239-1970; and the "Policy Jay Lucker Mary A. McNierney Statement" of the Reprint Committee of the Ellis Mount .\cquisitions Section, Resources and Tech- David E. King, Chairman nical Services Division, American Library Publisher Relations Committee .issociation. A11 of these statements call for atlvet-tising of published materials to carry bibliographical information in as much de- Mar 12, 1971 - A tail as is possible. These documents are used by many librarians (and most publisll- I am sorry about the delay in answering ers) as guides. the February 25 letter. It arrived just as I 1 would appreciate receiving any comments was leaving town-the March 5 letter ar- regarding these matters. As several SL,4 mem- rived just as 1 ret~uned.I am concerned that IJCI-shave indicated to me that they are no some libraries have expressed dissatisfaction. longer considering any Management Infor- American Data Processing, Inc. and Man- mation Services publications, it might be agement Information Services are separate useful to them (and to you) if you were to companies, but I am the principal owner of clarify your position on reprinting, pricing, I,otl1. ;ant1 atlvrrtising. Reports, that we have been publishing, of government sponsored research are usually available as "hard copy" from the National 1 echnical Information Services or ERIC Mar 5, I971 only in tlle form of microfilm printout, usually reduced to half size of the- original and It surprised me to find Mr. Gille's name f~ec~uentlyillegible. IVe work primarily from <~g.ainwlien I turned to Lzterary Market original copies as furnished by the contractor I'intr to locate to whom a complaint about wliich is tlle copy that NTIS and ERIC also .I ~>~~l,licationof American Data Processing, reproduce from. Printing, however, permits Inc 41o11ld be directed. Is Management In- a much better quality than is possible with lo~ni,~tionServices a subsidiary company? microform outpbt and we publis~~full size 14.1, tl~en'ime been changeci? with substantial binding. lk~sically,the question being raised is the We considered and rejected many reports same as I outlined in my letter of February for a variety of reasons, having to test the 25 regartling pul~lications of Management market for interest, etc. before deciding on Infol-mation Services. It refers to the pub those we published. We shifted our atten- lication of Ilibliograpl~yon Znfo~rnntionSci- tion several months ago from publishing c,?lrr and Tec,hnology which is a reprint of these reports to other activities and do not four ..ID reports whose origins are not fully plan much activity in this area in the near itlentificd in the republication. The matter Suture. came to the attention of Special Libraries Any reports we do publish hereafter, fol- ;\ssociation's I'ublisher Relations Committee lowing Mr. King's suggestions, will contain tht-ougli a review of tlie book in Libml-y more complete I~ibliograpl~icdata including [o!i,-?~crl(J;rri 1, 1971), p.53, and a letter to the report number and name of issuing t21e editor of Sprria/ Z2iDrnrirs (Dec 1970) agency on the title page or its verso and on p.7~Kotli tl~cletter and the review are promotion material. I can see that this would signed by Mrs. Marguerite C. Soroka of the be useful to libraries. Engineering Societies Library in New York. I greatly appreciate tliese matters being .\gain, I would like to urge adherence to Ijrought to our attention so that we may tlrc standards which I suggested in my letter make our services more useful. Please advise of February 25. I am enclosing a copy of me if tlirre are any further suggestions. .\merican Library Association's Resources ;~ntl Technical Services Division "Policy Frank H. Gille, Publisher Statenlent" for consideration. American Data Processing, Inc. Also enclosed is a copy of an article re- 19830 Mack Avenue garding your publishing activities wllicli may Detroit, Mich. 48236 PICK A SUBJECT... ANY SCIENTIFIC SUBJECT.. . PSI will tell you more about what's been published on it /' than any other subject index PermutermB Subject Index is the one guide mental, and corporate libraries, too, find the to the world's current scientific and technical Permuterm Subject Index one of their most literature that is issued quarterly and annually valuable reference tools. It's the one subject and covers all disciplines, comprehensively, index that finds the information they need- in easy-to-use natural language. no matter what the subject or discipline-no matter where the article was published. The world's largest research libraries-libraries that have practically every major litera- PSI literature searches are fast and easy, free ture search tool published -find that the of highly complex search techniques. Because Permuterm Subject Index is the index of PSI is arranged in easy-to-use format, with choice among experienced reference librarians title words "permuted" or arranged in every and their patrons. possible two-word combination to form hun- PSI covers the entire field of published scien- dreds of access points to most topics. tific literature-over 350,000 articles a year Be sure your library and its patrons enjoy the from over 2.400 key journals, in all disciplines, unique advantages of the Permuterm Subject from all over the world. And it covers it in Index, not only at a central location, but at depth-every article and editorial item, of branch and departmental libraries as well. For every issue. more on the PSI and what it can mean to you, That's why smaller college, hospital, depart- send for the free PSI brochure. Today.

Institute for Scientific Information Dept. 28-294, 325 Chestnut St., Phila., Pa. 19106, Tel: (215) 923-3300 The World of Feasibility Analysis Or, Where the Special Library Could Be Paradise

Arnold Bondi

Shell Development Company, Emeryville, California

IN THE MIDST of every group of new idea and its many consequences. alive minds new ideas are spawned far These riches of information have or cer- more frequently than the many unsolved tainly should have made feasibility anal- problems confronting us seem to bear ysis a natural response to the appearance evidence. Who destroys all the good of any technical or even sociological ideas? Their enemy No.1 is the expert question or any new idea that comes to who has produced the marvelous tech- mind. A feasibility analysis is the men- nology that surrounds us. His impecca- tal activity that starts with an investiga- ble credentials as judge of the feasible tion of the reality of the perceived need intimidate the non-expert with ten thou- to which one has "the" answer, contin- sand reasons why the proposed idea can- ues with an examination of the physical not work. Few people like to expose soundness of the proposed solution, and themselves to ridicule. ends with a delineation of the markets The new ideas' enemy No.2 is the old- which the proposed solution could find fashioned manager who discourages lor a given level of final costs. work that is not at the bench because he Few concepts are so wild that the neither knows nor understands the scope basic ingredients of a feasibility analysis of available information. His men have too difficult a time to try out new ideas. The new ideas' subtle enemy No.3 is the introverted special librarian whose fa- miliarity with a given technical field and whose information treasures remain equally well hidden because he or she failed to establish working relations with the library's users. The frequent lack of nerve and ag- gressiveness of the special (technically trained) librarian is so unhelpful for the "delivery" of new ideas because the library is the natural first testing station of the basic soundness of a new idea. The primary value of the much ma- ligned information explosion is the great detail in which one can explore the technical and economic aspects of almost any MAY-~LNE197 1 could not all be found in the "literature." The role of the resourceful special librarian is to open the road to the data. Clearly it is not enough, and in fact it is impossible, for one person to know all of the printed documents available or even their index location. A good special librarian knows the agencies that may have the data, knows other librarians who can help, and, most importantly, knows the names of technical people among the clients of that special library who could give further advice. People, including technical experts, are as much a part of the data bank as the printed documents, and a mental or, better even, a written checklist of technical experts on call, in and around an organization, is a legitimate component of the special librarian's tool box. above all. Today, even librarians may Concentrating our scarcest resource, not hide in the archives. Needless to say, human talent, on the significant parts of we must have a visible management today's problems is the primary purpose commitment to optimal use of informa- of the new fields of forecasting technol- tion sources as a way of life before every ogy and feasibility analysis; recorded in- technical man and his librarian will join formation is their input. Hence the spontaneously as members of the same imaginative extraction of the records team. from far-flung archives is often three- quarters of the work. Here one needs Dr. Bondi is consultant to the director imaginative, knowledgeable, aggressive, of general engineering, Shell Develop- and extroverted special librarians. These ment Company, Emeryville, California. adjectives may be mutually exclusive The paper was published in the Bulletin since librarians presumably choose their of the San Francisco Bay Region Chap- jobs because they want to be archivists ter 40 (no.1): p.9-I0 (Sep 1969). Cooperative Picture Searching and Collection Development

John G.Fetros

San Francisco Public Library, Civic Center, San Francisco, California 94102

Providing for the informational searches will also assist in developing the needs of a patron often involves coopera- public library collectivn in areas of iuter- tive work between special libraries and est to special libraries. Searches for pic- public libraries. If the special librarian torial material are a good example of recognizes the problems of the public how cooperation can result in better col- library and aids the public librarian lections and better library service for both in the search for material or information, types of libraries. the search will be facilitated. Such joint

ALTHOUGHone may deny the im- the hours of television that will be plications of Marshall McLuhan or Don viewed by the average American child Roberts on the ultimate demise of the before the age of eighteen run as high book, it is obvious that in this techno- as 22,000 hours (3). logical age the general public has be- While statistics on movie attendance come visually oriented. As book reading are incomplete, average weekly attend- declines, the public turns to media in ance has been estimated to be between which either the entire impact of the 20 and 40 million (4). message is related through pictures or These statistics might be interpreted the picture itself is the basic element in negatively by those, raised in an atmos- providing an understanding of the text. phere of books, who feel the dominance Statistics on television viewing are of the book should not be challenged often seen with alarm. One television and who would retain libraries primar- study indicated that 98y0 of the college ily as repositories of books. educated viewers watched television an Yet, times do change and a reliance on average of 14.8 hours a week (I). pictures to transmit an idea should not Estimates of the viewing of the aver- be thought inferior to reliance on age child six to sixteen years old in those straight text. If one picture is worth a countries where more than a few hours thousand words, then should not the pic- of television is available indicate they ture be relied on and utilized if it can spend "between 500 and 1,000 hours a achieve the desired impact? year in front of the picture tube. This This was noted in the preface to Life is a total of 6,000 to 12,000 hours during in Amrrica by Francis Henry Taylor, the twelve school years" (2). Estimates of Director of the Metropolitan Museum of MAY-JUNE197 1 Art, who noted that as communications While a special library can restrict its and aviation have caused the world to field of interest in collecting, the public shrink, the "thirst for knowledge, vivid library must cover the total range of and detailed, has thus brought about a knowledge. While special libraries can new type of scholarship which gives au- maintain a staff of subject specialists, thority to pictorial representation as a most public libraries will require and substitute for masses of printed words." will hire generalists able to deal at least He notes that "we belong to a genera- superficially with large areas of knowl- tion that has no time to read its Gibbon edge. but will linger fascinated over a thou- The problem for the special library in sand images of history" (5). dealing with a public library is that it Even earlier Louis Shores noted that must realize these differences and be "the appearance of such magazines as able to assist the public library in re- Life only serves to emphasize that our viewing its collections for what is high proportion of literates is still needed. largely picture-minded" (6). In the field of searching for pictorial

The imwortanceI of victures to a vast materials, for instance, a special librar- array of library patrons is obvious. Ad- ian can greatly assist the public librarian by outlining the types of materials that the librarian should search. In many in- stances the public librarian will not have thought of certain materials as potential sources, and this will perhaps give impetus to the search. The problems of departmentalization in a larger public library should be rec- ognized by special libraries when re- vertising agencies, commercial artists, questing material. A departmentalized television stations, publishers of books collection splits available material. Re- and periodicals, motion picture makers, gardless of the quality of the cataloging, industrial designers, architects and in- all of the material pertaining to a re- terior decorators all rely heavily on pic- search problem will not necessarily be tures in their work. Some of these fields together. In the case of searches for pic- are large enough so that they can main- torial material, it is quite easy to see how tain special company libraries of ma- the material bec0rqe-s dispersed in a de- terial useful to their most immediate partmentalized situation. needs. Yet in the field of pictorial ma- Material relating to fine arts would be terial the range of possible requests is separated from subject oriented material such that no library can collect all main other fields regardless of how pre- terial of possible interest. Thus even dominant the use of illustration. Pam- those special libraries that collect pic- phlet files and mounted picture files are torial material should realize there is likewise likely to be segregated as space a community of libraries which could permits, not as usage requires. Govern- provide the required material. ment documents with useful illustrations The relationship between the public are likely to be kept in a separate de- library and the special library is perhaps Dartment and not distributed to the tra- one of the most delicate relationships in ditional subject departments. the library world. In searching for pic- The problem here for the public li- torial material the relationship is likely brarian-is that the nature of the ques- to disintegrate because the special li- tion is not likely to be properly evalu- brary will not be aware of the problems ated since requests for pictorial material facing the public library in collecting will be split between departments. More and achieving access to the material col- importantly, unless there is a well-orga- lected. nized communication system within a departmentalized library the volume and in those departments most likely to re- importance of pictorial requests are ceive pictorial requests. likely to be underestimated. Art in Life by Jane Clapp (New York, Another advantage of having the spe- Scarecrow Press, 1959) provides an index cial librarian aid the search of the pub- to reproductions of paintings and lic librarian is that it is likely to be graphic arts from 1936 through 1956 in fruitful to the public librarian in stimu- Life magazine. In addition it includes a lating collections of material of a pic- selective list of photographs of architec- torial nature, thus providing a larger re- pository of material for both types of libraries to draw on as needed in the future. A review of pictorial material in a public library collection can be made quickly by breaking the collection into major categories. The categories that should be reviewed when searching for pictorial material in a public library are ture, sculpture, decorative arts, and por- indexes, encyclopedias, general collec- traits of historic and literary personages. tions of pictorial material, pictorially Costzime Index by Isabel Monro and oriented historical and biographical Dorothy Cook (New York, Wilson, works often closely identified with indi- 1937), with its supplement published in vidual publishers, publications of spe- 1957, indexes works either totally on cos- cial interest publishers especially in tume or with much material on the sub- hobby fields, retail trade catalogs, and ject. Indexes by countries and localities, books oriented towards advertising or classes of persons with special types of typographical uses. costume, and chronological divisions un- For purposes of assisting a search for der larger classes provide good access to pictorial material and for building col- material in about 1,000 books. lections, several examples will be touched The cumulative indexes to the Nu- on in each category although space limi- tlonal C;eog~-aphicMagazzne are inval- tations prevent a comprehensive list of uable in pictorial searches. The two all books within each category. basic volumes, covering 1899-1946 and 1947-1963, published in 1948 and 1964 Indexes by the ~atibnalGeographic Society, are basically an index to articles. Yet the While specialized picture libraries and emphasis of the magazine has always larger picture collections will maintain been to illustrate its articles la\-ishlv, their own classification scheme for their and thus since the entries note whether picture file and for the book material an article is illustrated it can be used as they maintain as picture sources, the an excellent finding tool for a variety of smaller library will usually not maintain pictorial needs. any special catalog for material of a pic- Melville Grosvenor in the foreword to torial nature (7). the 1947-1963 cumulation notes that the In a smaller library the bulk of the issues indexed in these 17 years "con- picture sources will be in book or peri- tain more than 15,000 color pictures." odical form and the search for pictorial Smaller supplements for 1964-1 967 material therefore will almost always re- and for each six months following pro- quire using a published index which vide access to the more recent issues of will at least partially cover this area. R'at ioml Geographic. The essential nature of the published An index of a similar nature that index in facilitating some searches is might be overlooked when searching for such that the larger public libraries illustrations is the A?trerirtr,z Heritcrgc, should consider duplicating the indexes Tc11 Yecc~. Curnulo tiuc Z,ldex covering December 1954 through October 1964. an example of searching under "Horses" This is an index to American Heritage, to locate illustrations of covered wagons. which describes itself as a magazine of This index covers nature in natural United States history in book form. Of settings and also as used in art, sculp- special interest in this cumulation is that ture, advertising, paintings, toys, and besides being an index to articles, the il- decorative art. Books and periodicals are lustrations are indexed separately. The both indexed. preface to the volume notes that "more Two portrait indexes deserve men- than a thousand paintings, drawings, tion. Cuthbert Lee's Portrait Register (Asheville, N.C., Biltmore Press, 1968) lists 1,200 painters and 8,000 portraits primarily of Americans by Americans. The basic indexes are by the name of the painter and by the name of the subject. The ALA Portrait Index (Washing- ton, GPO, 1906) is a source for locating portraits of persons of the nineteenth century or before. About 40,000 persons maps, and photographs (approximately are indexed. Both books and periodicals one-half in color) are listed in a special are indexed through 1904. separate section, and cross-indexed with names of artists, photographers, and car- Encyclopedias tographers." Lucile Vance's Illustration Index has A basic source for any reference desk been a basic tool for picture searches. is one of the more popularly oriented With the publication of the second edi- encyclopedias. The most valuable are tion prepared by Miss Vance and E. M. often those oriented towards use by stu- Tracey by Scarecrow Press in 1966, cov- dents or children since their approach erage is provided in fifteen periodicals is usually direct, their articles are con- and nine books from 1950 through 1963. cise, and they are usually heavily illus- The index stresses material useful to trated. teachers, hobbyists, and subjects of sci- Perhaps the most useful for pictorial entific interest but excludes furniture, searches is the World Book. The single0 nature subjects, portraits and paintings. alphabetical arrangement with its sys- Two indexes compiled by Jessie Croft tem of cross references makes it rela- Ellis should be noted. The Index to Il- tively simple to locate material. The lustrations (Boston, Faxon, 1967) covers World Book notes in its preface that the "world affairs, space, science subjects close relationship between text and il- . . . which are of much interest today." lustration is emphasized by relying on Excluded are nature subjects. Twenty- diverse types of visual aids-photo- one books and seven periodicals are in- graphs, prints, charts, diagrams, draw- dexed, with a cut-off date of about 1960 ings, graphs, and maps in both color and for the periodicals. Such periodicals as black and white. American Heritage, Connoisseur, Cur- The convenience of the World Book Tent Biography, Holiday, National Geo- as a source of pictorial material is the graphic, and Travel are indexed. convenience of having so much material The index Nature and Its Applica- in a format so handy to shelve. The tions (Boston, Faxon, 2nd ed., 1949) incomplete set includes over 20,000 illus- cludes over 200,000 references. While trations. basically a guide to nature illustration, A comparison of children's encyclo- the preface notes that it can be used also pedias and sets noting the types and to search for illustrations of items asso- numbers of illustrations was published ciated with nature. For instance, it gives in the Jun 15, 1970 issue of Booklist (8). General Collections of Pictorial Material ods of American history, and the small illustrations in black and white might There are two basic comprehensive limit its usefulness for some purposes. collections of pictorial material of which The Annals of America published in all public libraries should be aware. 22 volumes by the Encyclopaedia Britan- The oldest is Andre Parmentier's Al- nica, Inc., is more a text than a picture bum Historique (Paris, Colin, 1907- collection, yet it does include more than 1910). Published in four volumes and 5,000 illustrations and 100 maps. The arranged chronologically through the volumes are chronologically arranged 19th century, this work contains illus- covering from 1493 to 1968, approxi- trations of costume, furniture, civil and mately the same period as the Album of military life, manners and customs, dwellings, industries, and many other There are two smaller works which facets of world history. While an older can be used to supplement the multi- work and thus having only black and volume collections of American pictorial white line drawings, the convenience of material. having an accumulation of illustrations The American Past by Roger Butter- in an organized, easily shelved fashion field (New York, Simon and Schuster, makes this book still useful. The text is 2nd ed., 1966) presents the same limita- in French but should be easy enough to tions as the Pageant of America by hav- follow in searching for illustrations. ing small black and white illustrations. 1t contains approximately 1,000 pictures "selected and arranged to illuminate and illustrate the politics, personalities, wars, and peaceful progress of the American people." This book covers from Concord to the Great Society so while it does become useful for modern pictures, it does not cover the Colonial period as do the Pageant of America volumes. Of equal interest is the six-volun~e I,ife in America by Marshall Davidson Album of American History (New York, (Boston, Houghton Mifflin Co., 1951) in Scribner, rev. ed., 1970). Covering the two volumes was designed as a graphic period 1492 to 1968, about 6,300 pic- survey of American history from colonial tures are included in this set which de- times. The text is lengthy enough so that scribes itself as a "splendid visual docu- the book is useful for a review in brief mentary of American life." Arranged of American history. Unfortunately as chronologically in much the same fash- in the Pageant of America, The ~heri- ion as the Album Historique, the set at- can Past,-and the Album of American tempts to present "a faithful, precise and History, the reproductions are in black objective study of the American people and white. Yet since source is indicated, in carefully chosen pictures of tested his- there is a way to obtain a color reproduc- torical value and authority." The Pageant of America in 15 vol- tion, if needed. umes (New Haven, Yale University, The Bettman Portable Archive (New 1925-1929) is useful as a collection of York, Picture House Press, 1966) should illustrations organized in a series of vol- be noted in this category. The title page umes covering different aspects of Amer- notes that this is "a graphic history bf ican life. Thus, one volume covers ex- almost everything . . . presented by ploration to 1763, another chiefly Amer- way of 3,669 illustrations culled from the ican agriculture, others cover religion files of the Bettman Archive . . . top- and education, literature, sports, and ically arranged and cross-referenced to military history. The age of the series serve as an idea stimulator and image makes it useful only for the older peri- finder." Pictorially Oriented Historical and Ages, Horizon Book of Great Cathedrals, Biographical Works Horizon History of the Classical World, Horizon History of Christianity, and A trend in publishing today is the Horizon Book of the Age of Napoleon. production of pictorially oriented books Once again Books in Print should be designed for the gift market or directed checked for the complete list of titles in towards hobbyists with special interests. these series. It should be noted that the Usually these are large books which in Horizon books and the American Her- most cases make an effort to use pictorial itage books are usually more expensive material contemporary with the period than the Time-Life books, running up- discussed. wards of $15.00 as compared with the This category of book cannot be dis- $5.00-$10.00 price range of the Time- cussed in any comprehensive fashion be- Life books. cause there are so many. However, these Another series of heavily illustrated should not be overlooked either when books is produced by the National Geo- searching for pictorial material or when graphic Society. Some of the material building a collection either in a special duplicates what is published in the mag- library or in a public library. azine, yet the compilation of the mate- A discussion of this material is simpli- rial into subject groupings makes the fied because some of the best of them books useful. The quality of the repro- are closely connected with particular ductions-most in color-is very high. publishers or editors and can be dis- The illustrations combine photographs, cussed in groups as publishers' series. re~roductionsof art obiects, and mod- 1 .8. Foremost are perhaps the publications ern paintings recreating scenes of the sponsored by Time-Life. The Life His- time. Among the titles are Greece and tory of the United States and the Great Ages of Man were especially designed as "visual-and-textual presentation" to cover world history in profusely illustrated volumes. The value of these volumes lies in the quality of the reproductions, the good size of the plates, and the reasonable price of the volumes. Books in Print can easily be checked for prices and titles of individual volumes. Rome, Builders of Our World, Amer- The volumes produced by the editors ica's Historylands, the Age of Chivalry, of American Heritage are equally valu- This England, and Men, Ships, and the able. Some of these duplicate the Time- Sea. Life volumes in content. Notable among The McGraw-Hill Book Company the American Heritage publications are publishes another series of oversized il- Great Historic Places, Book of Indians, lustrated histories. Each volume covers Illustrated History of American Eating particular periods of history with an ex- and Drinking, History of the Presidents, tensive text and a good number of il- History of World War One, and Picture lustrations. Each volume contains about History of World War Two. All volumes 600 illustrations, many in color, includ- are lavishly illustrated with paintings, ing photographs, engravings, drawings, engravings, drawings, and photographs and maps. Since each volume costs about which, since they are selected "from the $30.00, the price might prohibit buying period provide a rich and informative this series only for the pictures. Some of example of the pictorial journalism the other series which cover the same American Heritage is famous for." topics offer more pictures at a less ex- Also produced under the same aus- pensive price. However, larger public pices is the series of Horizon books, in- libraries might investigate titles pub- cluding Horizon Book of the Middle lished in this group such as the Dawn of Civilization, Vanished Civilizations, In particular, the Pictorial History Birth of Western Civilizati~n,and The of the World should be investigated. Eighteenth Century. This includes 2,000 pictures, 50 full Crown Publishers produce a series of color plates, historical maps, and a text picture histories worth noting since they of 200,000 words. For a price of $12.95, emphasize areas not covered by most of this would seem to be a bargain for any the other publishers. Pictorial histories library needing frequent access to pic- of jazz, the Jewish people, the Theatre tures. Guild, the Great Lakes, Russia, Eastern Another series similar in intent to Europe, Greece, the U.S. Army, the Con- Year, Encyclopedic News Annual is the federacy, great trials, and fashion are NBC News Picture Book of the Year. A worth noting to indicate the specialized third survey of news of the year illus- scope of the picture histories produced trated with photographs is the Associ- by this publisher. Each volume has a ated Press annual The World in (year): minimum of text allowing many more History As WeLived It. illustrations in each volume than might 411 three of the news summaries em- seem possible considering the size of phasize text over photos, yet all of them the books and their reasonable price. are useful sources for news photos of im- Most of the volumes range from $5.95 portant events of a year. to $15.00 and include from 500 to 3,000 Pictorial biographies of noted indi- illustrations. A Pictorial History of the viduals are being published with increas- American Theatre, 1860-1970, for in- ing frequency. By collecting pictorial stance, includes 5,000 photographs material, in many cases from family ar- which would seem to be a bargain at chives, of noted individuals and of their only $12.50. periods, they become a useful source of Another series of perhaps more lim- picture material. The Schweitzer Album ited use is published as the Doubleday by Erica Anderson (New York, Harper Pictorial Library. World history, science, and Row, 1965), Moshe Dayan, A Por- nature, geography, the arts, and man in trait edited by Pinchas Jurman (New society are included in volumes within York, Dodd, Mead, 1968), Thc Churchill this series. Text predominates, yet each Years, 1874-1965 (New York, Viking volume contains about 1,000 illustra- Press, 1965), and John Fitzgerald Ken- tions. nedy . . . As We Remember Him edited Of great value is a series issued as by Goddard Lieberson (New York, Ath- Year, Encyclopedic News Annual. This eneum, 1965) are examples of this type is an annual news summary which is of book. heavily illustrated with news photos. Unfortunately, many of the most val- The pictures in each volume, some re- uable pictorial histories are individual produced for the first time anywhere, volumes which, since they are not con- were chosen from among thousands of nected with a particular publisher or photographs taken by the world's lead- series, are difficult to remember in any ing news photo organizations. mnemonic fashion. Thus one can only Several picture histories have been suggest that books such as Roberto Mar- produced under the same editorial aus- gotta's Story of htedicine (New York, pices. The Pictorial History of the Black Golden Press, 1968), Umberto Eco and American, Turbulent 20th Century, Pic- G. B. Zorzoli's Picture History of Inven- to~ialHistory of the World, Bible and tions (New York, Macmillan, 1963), Dic- Christianity, Flight, Science and Engi- tionary of American Portraits (New neering, and 50 Pioneers of American York, Dover Publications, 1967), and Industry should be investigated when George Waller's Saratoga: Saga of an building a collection of pictorial mate- Impious Era (Englewood Cliffs, N.J., rial. Each volume includes a text with Prentice-Hall, 1966) are only a few of many plates, maps, and photos, with the unique picture histories already pub- each volume having over 1,000 pictures. lished or planned for publication. Publications of 1894-95, Spring 1895, and 1922 are avail- Special Interest Publishers able offering a good cross section of pictorial material for objects from Amer- Both general reference work and ica's past. searches for pictorial material are inval- The Illustrated Catalogue, Jewelry uably aided by the smaller specialty pub- and Fashions, Marshall Field for 1896 lishing firms. Unfortunately since their (Chicago, Follett, 1970) is a useful sup- publications are so specialized and the plement to the more comprehensive publishers sometimes not well known, Sears and Ward catalogs. libraries frequently overlook buying Even the English have not been neg- these publications. lected in this area; a facsimile catalog of Many publications of smaller specialty the Army and Navy Cooperative Society firms are basically picture collections, Store in London for 1907 has recently perhaps because such a compilation can been reprinted (New York, Praeger, be easily produced since any writing in- 1969). volved will be simply descriptive cap- The Art-Journal Illustrated Catalogue tions for the pictures. Yet these small of the Industries of All Nations (New presses often provide an astonishing ar- York, Bounty Books, 1970) provides 300 ray of photos in a large number of fre- pages of engravings of works exhibited quently inexpensive publications. at the London exhibition in 1851 at For those libraries in larger cities with Crystal Palace. This extends the avail- remainder or chain bookstores such as ability of reproductions of objects much Marboro Books, Inc., examination of further back into the 19th century than books of this type will often be possible do the Sears and Ward catalogs. since they are often found on sale tables. Additional catalogs covering other Among the publishers in this category companies and other years will prob- that might be mentioned are Howell- ably be reprinted in the future. In the North Books for railroad and Western meantime, it would be advisable for Americana, Aero Publishers, Inc. for public libraries to deliberately acquire aviation books, Floyd Clymer for auto- and retain a range of retail trade cata- mobile material, Stackpole Company for logs of all kinds. gun books, Kalmbach Publishing Com- For those libraries with funds avail- pany for railroading material, and The- able to purchase this sort of material, a atre Arts Books for costume material. microfilm set of the complete set of Sears, Roebuck catalogs from 1888 is Retail Trade Catalogs available. Inquiries should be directed to the Sears, Roebuck Archives-Busi- An interesting source of illustrations ness History, 7401 Skokie Boulevard, that is becoming more available as pub- Skokie, Illinois 60076. lishers seek out new material for the cof- fee table trade includes facsimile reprints of retail trade catalogs. The value Typographical and Advertising Books of these publications is that they offer in Books designed for use in advertising one source an enormous number of il- or typography sometimes contain well- lustrations of objects indexed for easy indexed collections of pictorial materi- access. als. A leading compiler of such material Several companies are reprinting cata- is Clarence Pearson Hornung who has logs of the two major mail order houses, produced several valuable titles such as Sears, Roebuck and Montgomery Ward. the Handbook of Designs and Devices, Usually the reprinters select important Handbook of Early Advertising Art, and dates that represent a particular period. the Source Book of Antiques and Jewelry Thus Sears, Roebuck catalogs for 1897, Design. 1900, 1902, 1908, and 1927, and Mont- Another valuable source of this type gomery Ward catalogs for Fall-Winter of pictorial material is the collection compiled by Irving Zucker, Source Book Somewhat similar in use for searches of French Advertising Art (New York, in which time is no consideration is the Braziller, 1964). This is a compilation of iMuseums Directory of the Unit~dStates over 5,000 illustrations from the turn of and Canada (Washington, American As- the century originally designed to be sociation of Museums and Smithsonian used for a variety of commercial pur- Institution, 2nd ed., 1965). This direc- poses. The line illustrations were se- tory contains a detailed subject index lected "for precision and clarity" and by and an index of institutions by museum being brought together become "a pic- categories. The main entry under the torial social history of the affluent museum will indicate if a library is French society at the turn of the cen- maintained, and by inference a re- tury." searcher can assume that a specialized Of special value in this collection of museum collection might contain in its motifs, household furnishings, machines, library the desired picture. instruments, tools, and type faces is the fact that all of the material is copyright free and may be reproduced freely. Summary This general outline to be used in searching for pictorial material and in building collections is admittedly and necessarily incomplete. The Bettnzan Portable Archives discusses the problems in picture retrieval by noting, "not every request can be filled. Life is just too multifarious to be depicted in its every Victorian Advertisenzents, edited by aspect. Not even ten million pictures Leonard de Vries and llonk Van Amstel could capture its diversity and mean- (Philadelphia, Lippincott, 1969), pre- ing" (9). sents a useful compilation of actual Vic- Yet there is always the obligation of torian advertisements. Divided into four the special library working in conjunc- sections covering health, beauty, pleas- tion with the public library to provide ure, and miscellaneous, it presents the the patron with as much assistance as images and slogans of early advertising. possible in providing that one picture that will come closest to meeting the patron's need. Miscellaneous Sources If time is no limitation and the search of library materials has not obtained the Literature Cited desired material, then a publication of Special Libraries Association, Picture 1. White, David and Averson, Richard / Sources, edited by Celestine Franken- Sight, Sound, and Society: An Introduc- berg (New York, SLA, 2nd ed., 1964), is tion. In White, David and Averson, Rich- invaluable. This volume provides a list ard, ed., Sight, Sound, and Society. Bos- of libraries, museums, business firms and ton, Beacon Press, 1968. p.23. 2. Schramm, Wilbur / What TV Is Doing to other sources having picture collections. Our Cllildren. UNESCO Courier 18 (no.2): The listing is alphabetical within eleven 11.23 (Feb 1965) large subject groups. A subject index in- 3. Tobin, Richard / Five Acts of Violence creases the value. A valuable feature for Per Hour. Saturday Review 53 (no.11): librarians with little experience in pic- p.203 (Mar 14, 1970) ture sources is a section of picture find- 4. A U.S. Market Profile of Net Rentals. Va- ing tools listing general reference tools riety 257 (no.8): p.19 (Jan 7, 1970) useful in doing research on a large va- 5. Davidson, Marshall / Life in America. riety of subjects. Boston, Houghton Mifflin, 1951. p.vii. 6. Shores, Louis / Basic Reference Books, 2nd ed. Chicago, ALA, 1939. p.141. 7. For a detailed discussion of one classification scheme for a picture collection see Rice, Stanley / Picture Retrieval by Con- cept Coordination. Special Libraries 60 (no.10): p.627-634 (Dec 1969). A basic organization guide, especially for smaller libraries, is Ireland, Norma / The Picture File in School, College, and Public Li- braries, 2nd ed. Boston, Faxon, 1952. 136p. 8. Children's Encyclopedias and Sets. Book- list 66 (no.20): p.1223-1232 (Jun 15, 1970) 9. Bettman Portable Archives. New York, Picture House Press, 1966. p.81. Mr. Fetros is reference librarian in the Received for review Aug 3, 1970. Manu- history department and science depart- script accepted for publication Mar 29, ment, San Francisco Public Libr~zry,San 1971. Francisco, California. Charles Guenther The Lyrical Special Librarian

PHRASEIPARAPHRASEis Charles Guenther's first book-length selection of his verse-and it has been long awaited. This new, critically acclaimed volume, from which the selections that follow have been taken, was nominated for a Pulitzer Prize in Letters and the ALA Notable Books List. Written with the aid of a grant of assistance from the Shell Companies Foundation, it contains both work that has been reprinted from various periodicals as well as poems never before published. "Phrase" are those poems of Mr. Guenther's own experiential creation; "Paraphrase" are his masterful translations. Special Libraries is pleased to present a sampling of Mr. Guenther's work in these pages. Not only is he a fine poct antl excellent translator, he is also a special librarian by profession and ;I member of Special Libraries Association.

Mr. Guenther is a prolific writer. He been a government translator, historian, has published poems, articles and trans- geographer and supervisory cartogra- lations in more than 200 American and pher. foreign magazines antl anthologies in- Mr. Guenther has taught creative writ- cluding Accent, Blnck Mo~lntain Re- ing at the People's Art Center, St. Louis uiew, Kenyon Review, Afinnesota Re- (1953/56), and since 1955 has conducted uiew, The Nation, The hTcw Yorkcr, poetry workshops at various writers' con- Perspective, Poetry, Partisan Reuiezu, ferences in the Midwest. He has also Quarterly Review of I,iterature, and served as assistant director (1966) and XC~UL)irections. His poem "Escalator," director (1970) of the McKentlree Writ- which uses a 100-word computer vocab- ers' Conference, Lebanon, Ill., and uhry, appeared in h'ew Directions 20 taught poetry classes at the University (1968). City Adult Evening School. He has ap- A lifelong resident of St. Louis, Mis- peared at many colleges and universities, souri, Mr. Guenther attended Jefferson particularly in the West and Midwest, College (1937/38), received an A.A. in to read and record his own poetry. For modern languages from Harris Teachers 14 years he reviewed books of verse and College (1940), studied geography at St. criticism for the St. Louis Post-Ilispatch Louis University (1952154) and was and wrote features on poets and poetry. awarded a Litt.M. from Agen (Lot-et- Fluent in French, Spanish, Italian and Garonne), France (1957). Portuguese, Charles Guenther quite nat- His experience has ranged from edi- urally is a prolific translator. Critic Wal- torial assistant of the St. Louis Star- lace Fowlie, foreign editor of Poetry, has Times in 1938 to his present position acclaimed him as "one of the best trans- (which he has held since 1957) as super- lators in this country." With Samuel visory librarian, chief of the technical Beckett and two others, he translated a library at the USAF Aeronautical Chart volume of Alain Bosquet's Selected & Information Center, a mapping and charting agency in St. Louis. He has (Continues on page 230) MAY-JUNE1971 Mother/Child (Picasso)

Rosy brown mother The Language Machine chestnut child Was Jesus Or, On First Looking Into Edmundson's white? Proceedings of the National Symposium on Machine Translation

After the scholars cull the homographs Portrait (Max Ernst) Dismembering words by function (complex and plain) More flesh than eyes Marking the beginning and end of para- Blue flesh graphs Volleys of motion Sentences quotes on sheets of cellophane Her body ordered The format is established units fit As a bird stretched By text and context separate verbs that In mist mean And the print One value syllables letters all of it Of bottle and bouquet Goes into code and is fed in the machine (Beast that needs and takes no breaks or Buds of laughing and lunches) Eyes quenched Which punches sorts prints punches In a wall of day sorts Prints punches sorts prints prints Prints punches punches sorts sorts Sorts sorts prints prints prints Girl (Modigliani) Punches punches punches

Four-letter words: look wish love girl Silences

The last words fall gently as a closing Attachments of blinds. All we can say of freedom merely restrains it. No instant or ob- The idea of man in space is fascinating: ject, nor the events of your unleashing over the atmosphere, thinner in relation heart can be measured beside you. Ab- to the earth than an appleskin, he arched sent you are present: our mouths share from reality into mystery, the wind. free in his motion, weightless. When the living day disappears si- In his vertical thrust lence vacillates in the amber gardens. he lost all adhesion and Flowers breathe colors. (We have al- became immobile, until he contrived ready plucked the lilac of the tempest.) cabins of artificial gravity. Sleep joyfully to the sound of the sun on He missed, you see, his attachments, a your blue island of other silences. There primitive is no festival but here. need at once obsessed him to hold fast to something, for he didn't know if he could cling to anything beyond. Cut and Run

Endlessly a strange joy shakes in me, as Endlessly the sea runs thundering to land, scattering Foam over the rocks. The waves' anger spends Its final energy at my feet. Like a man revived, I tremble in the wind, and stare around At the steel-blue sea, the tepid bay, the green skies with white sails, And beyond, the lazy ships. Gradually I realize Here are no guards or guns or barbed-wire fences. I've come To a clean, cool world. I've come from wastelands, I've run from nightmares, from the dark into light, I've come By magic seas to the stone-laced Norwegian coast; And it's sweet to lie on rocks in the sun, to pierce The soft waves, to swim in the deep, to drink The summer, the clamoring sea, and the view; and I know Freedom, my life's meaning. From thr Hungarian of Vince Sulyok

Sometimes The bird and the blowing wind Were like me, they were my brothers. Sometimes when a bird calls out Or the wind barrels through the trees M~ soul becomes a tree, Or a dog howls on a farm far away, An animal and a cloud. I stop and listen. Transformed, it comes home as a stranger My soul turns back again: And questions me. How can I answer? A thousand forgotten years ago From the German of Hermann Hesse

"Man of My Time

You are still that creature of the stone and sling, man of my time. You were in the fuselage, with the malicious wings, the sun-dials of death -I've seen you-in the flame-throwing tank, on the gallows, on the rack. I've seen you: you were, with your exact science bent on extermination, without love, without Christ. You have killed again as always, as your fathers killed, as the animals who saw you for the first time used to kill. And this blood snlells as in the day when one brother said to the other: "Let's go into the fields." And that cold, tenacious echo has come subtly to you within your day. Forgotten, 0 sons, the clouds of blood risen from the earth, forgotten the fathers: their graves sink in the ashes, the blackbirds, the wind cover their heart. From the Italian of Salvatore Quasirnodo (Continued from page 227)

Poems, published by New Directions/ his work are The Sea and the.Honey- Lippincott in 1963. He translated three comb (The Sixties Press, 1966) and From books of Italian poetry including Mod- the Hungarian Revolution (Cornell Uni- ern Italian Poets (Inferno Press, San versity Press, 1966). Francisco, 1961) and contributed to the In 1967 the Olin Library, Washington Doubleday Anchor Anthology of Span- University, compiled a 60-page bibliog- ish Poetry (1961) and the Bantam Books raphy of his publications, excluding anthology, Modern European Poetry newspaper articles and reviews. (1966). He participated in the Confer- Mr. Guenther has been an active ence on the French in the Mississippi member of many organizations includ- Valley at the opening of the St. Louis ing, most recently, the Poetry Society of Bicentennial, Feb 13-15, 1964. His pa- America, the Missouri Writers' Guild, per on the early St. Louis poet Pierre and the Greater St. Louis Rose Society- Franqois RCgnier was published in the and has held office in most of them. A volume, The French in the Mississippi member of SLA since 1961, he served as Valley (University of Illinois Press, president of the Greater St. Louis Chap- 1965). Other collections which include ter in 1969170.

Poems from PhmselParnphrase, @ 1970 by Charles Guenther. Published by The Prairie I'ress (Iowa City). Reprinted with permission. Chatty Chatty Bang Bang Business Information Cassettes

Valerie Noble

The Upjohn Company, Kalamazoo, Michigan 49001

CALLTHEM what you will-"talk- is to the record industry. The closest is ing books," "non-print materials," "non- the Harrison Tape Catalog which in- book media," or whatever designation cludes a brief coverage in its "spoken" suits you best-the cassettes are coming! listing. The second problem is cost in True, they are currently making only a comparison with print materials. minimal impact in terms of the overall Let's consider cost first, since little can information picture and will probably be done about it. As every librarian is never become a medium of giant pro- all too well aware, the cost of print ma- portions, but the special librarian can- terials is escalating at a budget-breaking not indefinitely escape the growing in- rate. Whenever a new medium appears, terest in this contemporary format. it faces some of the same publishing The rising interest in information problems as print as well as the techni- cassettes can be traced to at least two cal problems of a new format. Cassette causal factors. First, through heavy na- hardware, at first, was priced out of the tional advertising campaigns which have reach of most library collections which saturated the pop and classical markets, had to consider multiple users at one cassette hardware and software have al- time. However, technical developments ready been sold and accepted as con- and manufacturer competition are be- sumer entertainment. Second, numerous ginning to reduce overall hardware companies are using cassettes as an on- prices, and the presence of playback the-road information source for their units in many homes, offices and autos sales forces and even, in fact, as inter- has eliminated the need for the library office memos which "go with" the indi- to supply multiple units. Instead, t~ vidual wherever he might be. With this day's major costs are based on the soft- combination, it would appear that the ware. The cassette itself has emerged as specialized cassette is a new territory a form of library material in addition to just waiting to be tapped. its role as an entertainment item. Un- fortunately, demand presently exceeds supply in most areas. Companies who The Marketplace identified the cassette trend early are Assuming that the librarian is faced, now cashing in on its novelty as an in- then, with a fait accompli, and that the formation source. Time will eventually cassette does have a place in the con- solve this problem as more producers temporary specialized collection, two emerge, but for the present the special major obstacles are encountered imme- librarian is faced with an unpalatable diately. First, cassettes lack a standard- fact: Buy at high prices or miss the boat ized selection source, such as Schwann and lose users. The second difficulty mentioned earlier is more immediate since it empha- Receiued for reuiew Nou 30, 1970. Man- sizes our inadequate bibliographical uscript accepted for publication Dec 7, control of new media. Specifically, the 1970. librarian who sees the value of this medium is unable to find sources for selection and acquisition. Titles and sources are learned mainly by personal contacts or by chance spotting of new series or producers. In order to share the results of one person's efforts, the following brief list of business information cassette sources is cited. It was compiled from various odd places and a variety of formats discovered since April 1970. It is Miss Noble is librarian of the Business hoped that this effort will motivate the Library of The Upjohn Company, Kala- reader to share additional sources with mazoo, Michigan. This Journal or the writer.

A Sampling of Business Information Cassettes ADVANCEDMANAGEMENT RESEARCH, INC. "How to Secure Venture Capital," set 280 Park Avenue of twelve tapes, $300.00. New York, New York 10017 (note: the last three series may be ac- quired for $695.00 as a complete pack- "The Art of Negotiating," eight cas- age; any two of the series, $495.00) settes, $225.00. Playback units, $29.98; $44.98; $89.50. "The Chief Executive Series," complete set of eleven cassettes, $225.00; any six, $150.00. AMERICANINSTITUTE OF CERTIFIEDPUBLIC ACCOUNTANTS "Developing Management Strategies for 666 Fifth Avenue Short-term Profits and Long-term New York, New York 10010 Growth," twelve tapes with supplemen- tary text material, $250.00. In 1969 the association was offering 24 "12 Data Management Experts on Audio cassettes at $7.50 each. Subjects include Cassettes," complete set of twelve tapes, motivation, management, communica- $195.00; any six, $1 15.00; three tapes, tions, EDP and accounting information. $70.00. Members receive a 20% discount with $2.50 minimum order. Panasonic cassette "Robert Townsend on Audio Tape Cas- player/recorder available for $50.00. settes," twelve tapes, $225.00. "The New Tax Reform Act," complete BUSINESSPRESS INTERNATIONAL, INC. set of twelve tapes, $195.00; any six, 288 Park Avenue West $115.00; individual tapes, $25.00. Elmhurst, Illinois 60 126 "hlerging and Selling Companies," set "The Office in the '~O'S,"eight cassette of twelve cassettes, $300.00. album; report of a Business Equipment "Why, How, When to go Public," set of Manufacturers Association Conference. thirteen cassettes, $300.00. $60.00 or $7.95 each. CONDYNE,INC. son economics series. Ten biweekly cas- 530 Fifth Avenue settes, $89.00; 26 biweekly cassettes, New York, New York 10036 $175.00. Bell & Howell playback unit, $22.95. Tax Reform Act of 1969. Series of eight cassettes, $88.00; $15.00 each; four for $54.00. NASHVOICE BOOKS Nash Publishing Company FORTUNE 9253 Sunset Boulevard Room 15-18 Los Angeles, California 90069 Time & Life Building Rockefeller Center Mostly popularized, "self-help" subjects, New York, New York 10020 $9.95 each; playback unit, $29.95. Series includes one business cassette, George "The Executive Voice." Sixty minute S. Odiorne's "Management Decisions." tape a month; nationally known business executives speak on different subjects. Annual subscription, $80.00; with NATION'SBUSINESS a playback unit, $100.00. Sound Seminar Division 1616 H Street, N.W. INSTRUCTIONALDYNAMICS, INC. Washington, D.C. 20006 166 East Superior Street "Executive Seminars in Sound." The Chicago, Illinois 6061 1 first of eight cassettes, "How to Get Your Dr. Milton Friedman, Dr. Paul Samuel- Ideas Across," $7.50. An Aviation Firm Catalogs Its Special Collection

Alan K. Hogenauer

R. Dixon Speas Associates, Manhasset, New York 11030

Above and beyond extent of subject 1,600 reports and proposals and thou- coverage, speed of retrieval is a signifi- sands of general reference items. Com- cant factor in determining the value of puter formats were developed for sub- a consulting firm's research collection. ject heading lists, periodicals lists, and Retiieval of specific sections of reports renewal control. The Xerox 3600 and and dissemination of information to selective underlining were utilized to branch offices are likewise important create six complete catalogs. One cata- considerations. Speas Associates-inter- log and a set of microfiche at each lo- national aviation consultants4evel- cation give Speas' branch offices (At- oped and implemented a system of cross- lanta, Miami, Montreal) immediate ac- referencing, catalog preparation, and cess to 20 years of analytical work in all microfiching to enable rapid recovery of phases of aviation. pertinent information from the firm's

RETRIEVALof information from a concerned that it be able to retrieve par- special library collection might, at first, ticular subject matter quickly from seem easier than retrieval from a gen- its storage facilities (vellums/originals, eral collection in view of the smaller work papers, slides, drawings) and its range of subject material covered by a four principal reference sources: special library. Actually, extensive de- More than 1,600 specialized aviation tail within the normally limited number reports and proposals prepared for of special subjects can make retrieval ex- a wide range of clients over a pe- tremely difficult if the cataloging and riod of 20 years; filing systems are not well developed. Thousands of general reference Even more important, where the col- items, most of which are of "verti- lection, instead of being oriented to cal file" character; extracurricular reading for the general More than 400 periodicals, includ- public, is a major contributor to a con- ing magazines, revisions to basic sulting firm's research efforts, speed of documents, statistical compendia, retrieval bears heavily upon the achieve- and similar materials. ment of quality work within often acute time limitations. In addition to the requirement that Thus, the aviation consulting firm of these areas be fully organized, copies of R. Dixon Speas Associates was properly whatever systems were ultimately de- 234 veloped had to be available at Speas' branch locations in Atlanta, Miami,

Montreal, and Palo Alto, and in several UtSIbN ANU LUNS IKUL I IUN locations at Manhasset headquarters. FIRES AND FIRE PREVENTION Two aspects of the library overhaul required immediate attention: establishing standard categories, both for classifying vertical file ma- AEROPLANES, HYPERSONIC terials and cross-referencing client project work, and listing and organizing the volume of ELECTRONIC EBUIPMtN7 periodical publications which were FLIGHT TESTING pouring in the proverbial coal chute.

Determining Subject Headings In a general library collection, reports on many different aspects of a subject like aviation are, of necessity, generally grouped together. A specialist requires Figure 1. Subject Heading List (Revision 6, a much finer breakdown. (For example, Jan 1971) where "Airports" alone might suffice in a general collection, the Speas category list requires more than 100 subheadings purpose of this catalog was to identify under "Airports.") all parts (even single pages) of reports Library of Congress subject headings where useful, the number of subjects were used as a basis; where variations identified far exceeded the usual one, were necessary they were applied to the two, or three on a standardized library standard headings. The use of this catalog card, ranging as high as twenty- "stantlard" list avoided time-consuming six subject areas for a single report. decision-making on the choice and form The logistics of the catalog prepara- of certain key words (e.g. "Aeroplanes, tion were indeed challenging: all 1,600 Private" rather than "Personal Aircraft," items were scanned/reviewed for deter- "Airplanes-Private," or any other pos- mination of author, client, title, date sibilities). and as many subjects as applicable. The c'ategories themselves, being sub- Not only did format have to be de- ject to frequent expansion antl amend- veloped for the catalog itself but the ment, were keypunched into data-proc- catalog had to be duplicated for branch essing cards for easy listing and re-listing use as well. Extensive duplication of the as necessary (Figure 1). basic entry for both cross-reference filing Periodicals were listed as well by using and branch copies made card stock typ- EDP cards. Title was used as the basis ing impractical. However, the relatively for a listing for general use (Figure 2), limited number of copies did not justify but a listing by renewal date enables offset printing. easy constant monitoring of the status A medium-cost solution was deter- of all items. mined by using a standard 8y2" x 11" sheet set up as two identical 8y2" x 5y2" forms antl making Xerox 3600 copies as Preparing the Catalog required. As noted, a copy was required By far the most extensive project was at each catalog "location" for author, the subject cross-referencing of all 1,600 client, title, and subjects, for each of the client reports and proposals and the cre- six catalogs. Thus a typical report with ation of a complete catalog. Since the author, client, title, antl five subject INTI AIR SERVICFS TRAWLLAGREEMENS- URB . QI.-L.- . 1 -. INTFRNATIONAL COMMERCE 1069 0970 W INTERNATIONAL FLIGHT INFORMATION MANUAL 0470 0371 Q JANE'S ALL THE WORLD AIRCRAFT -. - -027-0--017 1 -- V ___- . JAPAN AIR CARGO 0470 0471 €3 JEPPESON-ATLANTIC ORIENTATION(1-31 (CSDIV 1 INDF I -JFPPFSON-HI.ALT.ENROUTE-EUROPE(1-61 .LcC&DIV!. . 0F- --L - JEPPE5ON-HI.ALT.ENROUTE-PACIFIC(1-21 (CSDIVI INDF I JEPPESON-HI.ALT.ENROUTE-SOUTH AMERe(1-2l(CSDIVl INDF I JFPPESON-HI .ALT.ENRDUTE-U.S. (1-41 (CSDIV 1 NOTC --- 0370 I ---- JEPPESON-HIILOU ALT.ENROUTE-AFRICA(1-lOI(CSD1V) CURR INDF I JEPPESON-HI/LOW ALT.ENROUTE-LATINAM( 1-61 (CSDIV 1 NOTC 0370 I JEPPE SON-HI/LOW .ENROUTI-PACILXLUr21lZSDIVL NOTC-- .!237QQ ._- I _ - JEPPESON-HI/LOW ALT.ENROUTE-PACIFe(5-14l(CSDIV) INDF I JEPPESON-HI/LOW ALT.FLIGHT PLNGe-AFRICA (CSDIVI INDF I PFCnN- 1 OW A1 1,MDUTF-PACIF IC( 3-41--fLW1 mL-_.I-.- . -_ JOURNAL OF Alq TRAFFIC CONTROL 0169 INDF 8 JOURNAL OF AMER. HELIC0PTER.SOCIETY NOTC INDF Q JFlllRUIfOERT FtnNOMICS AND -PBULY--QLZI11270M KEEPING UP WITH GULFSTREAM I1 0969 INDF I LEA4 SIEGLER NEWS NOTC INDF I LIBRARY-Il.ECOHGRESSJL(SLlluI11LWLLeP.L r;lLRL-Xa- -_r_ - - LOCATION IDENTIFIERS CURR 0271 I

Figure 2. Periodical List

cross-references required 48 copies of the Table 1. Final Count: Catalog Copies basic form (eight copies x six catalogs). Number Maximum efficiency was assured by of lines Number matchina" the half sheet entries of twb (copies) of sheets Copies reports with equal numbers of cross- required of each = per catalog X 6 catalogs references to make a full-size sheet. Running time for the approximately 32,OOQ sheets (see Table 1) was only about three working days. Each group of sheets had to be cut in half and cross- stacked, but this was routinely accom- plished. Somewhat more difficult was the selective underlining (using red felt pens) of the respective "significant lines," i.e. the lines under which the cross-reference would be filed. However, a small clerical force was able to accomplish the underlining of the 64,000 sheets in about two weeks, with a surprisingly negligible number of underlining errors. (Average number of copies required = 6.582) Next, the underlined forms were man- ually separated into six identical groups and each group was alphabetized, first by block sorting and then by detail sorting according to the underlined cross- reference. Once one catalog was fully sorted and proofed, it was used as the master, against which the other five catalogs were matched, sheet by sheet. When all six catalogs were alphabetized, the sheets were punched for insertion into 81/2" x 5%" three-ring looseleaf binders. Six catalogs, requiring 25 volumes each, were the final product (Figure 3). As a security measure on the one hand, and to allow all the branches to have access to all 1,600 report/proposal items on the other, all items were micro- fiched and copied as required. A branch office now can have the contents of a whole row of filing cabinets in a small desk top box. The catalog permits ready Figure 3. Sample Page of Looseleaf Catalog retrieval of the proper fiche for viewing.

Vertical File Material By applying the same category headings to vertical file material as to Speas reports, a system has been established whereby a research staff member can readily locate material by: scanning the list of categories for likely headings, checking the project catalog for appropriate portions of Speas' reports on the subject, and checking the vertical files for ma- Received for review Mar 11, 1971. Man- terial by other authors relating to uscript accepted for publication Mar 24, the subject. 1971. Hanging folders with acetate labels are used throughout the library for both vertical file and report material. Uni- formity of typing and label placement has greatly reduced the retrieval time in all areas. Countless hours of search time have been saved by the overhauled library system, and newly-hired employees have ready access to all of the firm's 20 years of aviation experience. This enables project time to be expended in useful Mr. Hogenauer is manager of informa- analysis rather than inefficient file search- tion systems at R. Dixon Speas Associ- ing. ates, Manhasset, New York. Toward Information Centers

E. B. Jackson

IBM Corporation, Information Retrieval and Library Services, Armonk, N.Y. 10.504"

It is crucially important that libraries evitable trend, the realization of which adopt a more active mode of operation. will be assisted by application of mecha- Special libraries have been partially in nized procedures to the library's routine this mode since 1909, but as they become functions-thus greater attention and increasingly active they will take on some care may be given to the ultimate utiliza- of the characteristics of, or become part tion of the information itself by the li- of, "information centers." This is an in- brary's critical (in both senses!) users.

1 T IS first important to determine how ate either singly or in combination on human beings solve tasks. According to the information in the domains shown one industrial psychologist, Dr. R. B. in Figure 1. These processes ranging from Miller, such problem solving falls into "creation" to "utilization" (forming the one of the nine categories shown in Fig- information version of cradle to ultimate ure 1 (1). Each of these tasks involves an fulfillment) are shown in Figure 2, with information domain that is discernible an indication of which are typical of li- and that can be delimited. By analyzing braries and those more typical of infor- them and their interrelationships, it is mation or analysis centers (2). possible to step back from the informa- Another possible distinction is that li- tion system and see how it would operate braries operate with information and in the presence or absence of the human analysis centers operate on information, being. as the latter typically have persons with One obvious concern is how existing subject background and ability to cri- or future task-centered information sys- tique in depth available information or tems bridge from what is existing now even to personally conduct specific data- to then. Creative librarianship must form centered research on contract. One of a critically important bridge here-rather some 400 is the Thermophysical Proper- than being a roadblock. ties Information Center at Purdue Uni- versity which in 1969 had 48 staff mem- Libraries and Information Centers bers (equivalent of 38 man years), 50,400 documents in its system (55,700 refer- To begin to construct such a bridge ences), spent $704,000 and has current let's look at how certain processes oper- capital assets of $187,100 (3). Information search and retrieval sys- * Mr. Jackson is now at the University of tems, more typical of centers than of li- Texas Library, Austin, Texas. braries, perform basic functions in vary- Figure 1. Analysis of ing combinations of: 1) Origination, 2) Human Problem-Solving Tasks ~L~uisition,3) ~urrogation, 4) Announce- ment, 5) Index Operation, 6) Document Management, 7) Correlation, and 8) End- Use. L. H. ~e;ul sees ten combinkions of the preceding resulting in distinctive systems (4). As an example, Engineering Index includes Elements 1-4, 6, and 8.

The Information Environment A new information environment exists in which these systems must operate with 1) a high level of science-technology activity, 2) mountains of data, 3) increasingly sophisticated users, 4) more criticism of present formal services, 5) wider interest in information processing, and 6) development of sophisticated systems. Point 1 needs no elaboration; but to illustrate Points 2, 3, and 6 in the preceding paragraph, IBM has at its headquarters in Armonk, New York, an information center that is rather sophisticated as it involves a multiplicity of data bases, terminals, and display devices. Beginning three years ago with rather routine "lo- cative" service, it has now reached the stage when about 1,000 inquiries are re- Figure 2. Processes Characteristic of ceived a month with an increasing pro- Information* portion having a computational component (typically regression analysis or Creation curve fitting) to reveal clearly the signifi- Publication Acquisition cance of the information. Identification On Point 4, current important research Recording by Professor F. Wolek of the Wharton Organization School (University of Pennsylvania) is Storage showing that information needs are very Recoll ill perceived by technical personnel; that Conversion there is a gestation period during which Synthesis the person becomes first aware of his Dissemination need for information, then becomes more Interpretation comfortable in requesting the informa- Utilization tion (after he has suitably prepared him- L = Library self to ask the proper question and after AC = Analysis Center he has determined of whom he can ask the question without loss of face on his part). An implication is that libraries would need to change their personnel's attitudes and physical arrangements so as to make themselves more approach- " Reprinted from Directory of Computerized In- able and cut down on the barrier be- for~~lationin Science and Technology, published by Science Associates International, Inc., New tween the person needing the informa- York City. tion and the formal supplier of that information, normally the library. Indi- center would serve as an interface with viduals he studied greatly preferred se- the other information available else- curing information from informal non- where in the facility and elsewhere in library sources. [See also earlier work the world, and thirdly, the libraryjin- done with R. S. Rosenbloom (5)] formation center would be assigned the prime responsibility of encouraging re- Machine Services port writing, the preparation of conference papers and so on (6). It seems clear that the information Mr. Davies says that the information center of the future will invariably have center content does not grow simply in as broad a spectrum of machine based a linear fashion; but rather that the in- information services and in as great a formation grows in a circle. He sees the variety as present day libraries have ab- circle as not remaining constant in cir- stracting services. Three hundred and cumference, but growing and deflating eighteen machine based services are listed with the passage of time as information in the Directory of Computerized Znfor- requirements of tlie overall operation mation in Science and Technology edited served by the information center change. by Leonard Cohan and issued in loose- The firm concept that involvement of leaf form (2). This is a far cry from the the technical user is crucial in the evolu- situation in the 1950's with information tion of the information center and its work beginning on statistical sorters and data base was reinforced at the spring with Luhn's work on key word context 1970 Minnesota Chapter SLA Sympo- indexing and automatic abstracting (with sium, when Professor George Shapiro, its complications of synonomy and rich- University of Minnesota, said the way to ness of expression). secure valid relationships with the users The several efforts triggered by Luhn's is to begin by asking them, "How can I work have developed into the IBM Tech- change the center to make it more useful nical Information Retrieval Center to the achievement of your function?" (ITIRC) which is an internal service of- Not, "why don't you use my information fering retrospective searching and selec- center?" tive dissemination of information service While the sharing of information re- (SDI or Current Awareness Service) to sources via interlibrary loan has been a company technical staff. Information re- practice for years, tlie information cen- trieval specialists negotiate SDI profiles ter as described today has to be consid- for many of the several hundred users in ered if "Networks for Knowledge" are to the system, by phone or correspondence, achieve reality. Attendees at recent con- while the librarians at the individual ferences at the National Bureau of Stand- IBM laboratory locations prepare simi- ards and at Airlie House confirm that all lar profiles after direct discussion with the answers are not yet in. their engineer and scientist users. However, as a massive expansion of One of the more forward looking li- old ideas of clientele, collection, and col- braries that has been completely made leagues, the optimum information center over into an information center is that concept provides us 011 with the unparal- of the IBM Laboratory in Hursley, Win- leled opportunity to hitch to this star. chester, England. J. R. Davies, librarian, Your commitment is welcomed. is also manager of technical communication. He sees a local information center Literature Cited as operating on three levels: there is the control of local information or data bases 1. Miller, Robert B. / Personal Communica- physically located, and in part created, tion, 1969. See also his Archetypes in Man- at this laboratory as being all one level Computer Problem Solving. Ergonomics, (a combination of a library and an infor- vol. 12: p.559-581 (1969) mation communication activity), at a sec- 2. Cohan, Leonard, ed. / Directory of Com- ond level this local library/information pzclerired Information in Science and Technology. New York, Science Associates Tmnsfer, A Survey of Practice in Zndus- International, Inc., 1968. looseleaf. trial Organizations. Boston, Harvard Uni- 3. Thermophysical Properties Research Cen- versity, Graduate School of Business Ad- ter / Thirteenth Annual Report, 1969. ministration, Division of Research, 1970. W. LaFayette, Ind., The Center, 1970. 1741.'. 1I p. 6. Davies, John R. / Personal Communica- 4. Berul, Leonard H. / Suruey of Znforma- tions, 1968-1970. tion Storage and Retrieval Equipment. Philadelphia, Auerbach, 1968. p.46-47. Also in Datamation 14: p.27-32 (Mar 1968) Received for review May 4,1970. Revised 5. Rosenbloom, Richard S. and Francis W. manuscript accepted for publication Dec Wolek / Technology and Information 29,1970.

Mr. Jackson was director of Information Retrieval and Library Services, IBM Corp., Armonk, N.Y. He is now a library consultant for the Uniuersity of Texas Library, Austin, Texas. The paper is adapted from a John Cotton Dana Eec- ture presented May 6, 1970 at Kansas State Teachers College School of Librar- ianship, Emporia, Kansas. Commentary on Magnetic Typewriter Speeds Catalog Card Production in College Librarv

THEARTICLE "MTST Speeds Catalog hand, while watching the printout onto con- Card Production in College Library" by Don- tinuous card stock, can be occupied with ald L. Pieters in the Nov 1970 issue of Spe- other tasks, i.e. proofing, filing, etc. at the cial Libraries should stimulate interest in same time catalog cards are being produced. the utilization of the MTST in libraries. Added entries other than subject cards are Variations to Mr. Pieters' system might be of typed out by the MTST. Subject cards are interest to those who read his article. merely unit cards which later receive check- We have been using the MTST at Bow- marks in the tracings before they are filed man Gray Library for more than two years behind their appropriate guide cards in the for the simultaneous production of catalog subject catalog. cards and data input for computer storage Each completed batch of cards is checked of cataloging information. Our program calls for correct number of cards and possible er- for the simultaneous preparation of two rors made in recording which did not appear tapes. The left station tape, or cataloging on the work record. A cataloging clerk who tape, contains all unit or main entry cards. also sorts for filing does this, and then re- The right station tape, or program tape, con- turns the cards to the MTST operator. If tains the added entries and those machine final corrections and additional cards are not signals causing the required number of cards necessary, a single printout of each tape to to be produced. Our cards rarely contain produce one additional unit card for the more than four to seven tracings. After both University's Union Catalog is proofed as a tapes have been prepared, the work copy is final check. During this process, two tapes are proofread before the final print-out of cata- being combined and made ready for the con- log cards takes place. Instead of nine books version at the data processing center. Each per tape, our operator records 20 to 25 main tape now contains the double number of entries per tape. main entries, 40 to 50 titles. When six An evening clerk, not the MTST operator batches have been completed, the magnetic who prepared the tapes during the day, loads tapes are then sent to the data processing these on the MTST, exchanges the standard center, where they are transferred via a tape- platen for a pin-feed platen, sets the correct to-tape conversion system, and ultimately margins and tabs, and, using continuous stored on a magnetic disc. card stock, begins the playback. The program tape instructs the machine to advance Equipment the correct number of lines, so that each new card begins automatically on the same line. Our data processing center's main com- We found this procedure to be simpler, less puter is a Control Data Corporation model time consuming, and much faster than using 6400, with a 1,200 card per minute reader, a single catalog cards. The use of single cards 1,200 line per minute printer, and three 120 requires the undivided attention of a typist, thousand character per second magnetic tape who must constantly stop and start the ma- drives. A sixteen channel multiplexor is used chine, taking great care that each card is in- to communicate with remotely located ter- serted properly. Our clerk, on the other minal facilities. Through the use of an optical display ter- are not only essential shelf list information, minal, on-line communication with the com- but also essential for the information re- puter is possible. Correction of errors, up- trieval process. The application of natural dating and other editing operations can be language data acquisition and processing carried out readily by using the video data techniques enables us to retrieve any portion terminal. When the item in question is dis- of a catalog card or other bibliographic rec- played on the screen, error correction is ords entered into the system. Line 1 of our achieved by moving the video terminal's code denotes the acquisition history and lists. cursor underneath the characters. A "data in sequence, the following: 1) Accession num- insert" feature makes it possible to merge ber; 2) acquisition code; 3) date of transac- additional characters or words in cases in tion (i.e. vol. rec'd, invoice pd.); 4) list price; which this is required. These editing opera- 5) invoice no./dealer; 6) incomplete signal tions are carried out "off-line." Once they (in case of serial or incomplete multi-volume have been completed, the corrected item is works). Line 2 consists of the call number. sent back to the computer and is automati- By using code-line information, we are cally substituted for the original which needs able to generate statistical data of consider- correction. This operation is most useful for able extent and usefulness. The computer serial updating operations, and current input can furnish data for budget analysis, analysis of serial data. of book expenditures by subject or academic We retain the MTST system for major department, can aid in analyzing our acquisi- input operations, thus sidestepping possible tions program and thus furnish valuable in- work breakdown because of computer fail- formation for program development. ures. The data processing center, because of major rcnovations and installation of new Economics equipment, was unable to process our cataloging tapes produced on the MTST for We heartily endorse Mr. Pieters' enthusi- several months. Our "batch processing" mode asm for the usefulness and versatility of the of operations was indeed an asset during this MTST in library operations. However, we time. Data input continued to flow smoothly, are not entirely sure about its economy as catalog cards were being produced continu- Mr. Pieters sees it. Our data processing cen- ously, and the MTST tapes merely had to be ter found, and studies have supported this, held until the data processing center was that typing on the MTST and careful edit- ready to accept our tapes for disc storage. ing require approximately 25% more time In contrast to St. Norbert College Library, than typing on a conventional 'typewriter we utilize many more tapes, because of our without editing. Production may therefore batch processing system and MTST use for not be increased, but document quality most bookorders, manuscripts, reports and corre- certainly is. Of course, a library could also spondence. Usually six tapes are processed increase production, because the carefully and then sent as a unit to the data process- edited document, i.e. the catalog card infor- ing center. Of course, once the catalog cards mation recorded on magnetic tape, once have been produced, our second tape, the edited, can be reproduced in unlimited right station program tape, is ready to be numbers without further proofreading. erased, because unlike St. Norbert College A cost study of MTST card production Library, we prepare each program tape as using 173 work hours per month is justified, new titles are being recorded, thus achieving of course, if the MTST is being used ex- automatic card production for the precise clusively and continuously for that purpose. number of cards required for each title, in- The cost per hour should be based on thc stead of leaving this task to the clerk man- actual hours an MTST is in use as an ning the machine. Our time for recording MTST, not merely as a typewriter substitute. and playout per 100 titles is approximately The various uses, the different salaries of the same. employees using it, and the total number of Data input also calls for the inclusion of actual machine hours influence the true cost two "code lines." These two lines appear on of MTST-produced copy considerably. If we all catalog cards underneath the tracings and base the cost on Mr. Pieters' figures-I73 hours per month, let us say, for 11 months, We would probably be unable to match the NTST must be used 1,903 hours. During Mr. Pieters' low figure, since our editing this time, the clerk must produce catalog program is quite stringent, and calls for care- cards for 13,600 titles (100 titles in 14 hours), ful proofreading by highly skilled technical at a salary of less than $3,000 per year ($20.00 personnel before the final printout, followed for 14 hours). St. Norbert's annual growth by one more check before the magnetic tapes rate of 8,000 volumes probably includes jour- are converted at the data processing center. nals as well, and demands cataloging of per- Such caution would probably not be neces- haps 3,000-5,000 titles at the most. There- sary, unless the recorded data are computer- fore, about 200/,-3070 of MTST time would stored, and casual errors may render certain be required to produce the necessary catalog computer-stored data useless or unretriev- cards for these volumes during one year. If able. the MTST is being used fully for the remaining 70%-80% of the time, then the Erika Love cost figure of $42.50 for 100 titles applies. If Bowman Gray School of Medicine Library not, catalog card production cost must be Wake Forest University prorated accordingly. Winston-Salem, N.C. 27 103 sla news

SLA Election Returns

EDWARDG. STRABLE has been elected Past President. Forrest H. Alter succeeds to the office of President-Elect of the Associ:i- Keith G. Blair as Chairman of the Advisory tion for 1971172; and Mrs. Zoe L. Cosgrove, Council. Edythe Moore and Loyd K. Rathbun to Chairman-Elect of the Advisory Council. will serve the third year of their three-year The two new Directors, elected for 1971174, terms (1969172) as Directors. John P. Binning- are Mark H. Baer and Molete Morelock. ton and Miriam H. Tees will serve the sec- 'l'he 1971 172 Board of Directors will hold ond year of their three-year terms (1970173) its first meeting in San Francisco on Friday, as Directors. Janet M. Rigney will serve the Jun 11. Efren W. Gonzalez automatically second year of her three-year term (1970173) succeeds Florine Oltman as President, and as Treasurer. Miss Oltman will serve on the Board as

CHAPTERS & DIVISIONS

Alabama-The Chapter held a joint meeting Working Environment of Librarians"; speak- with the College, University and Special Li- ers were Arthur Charpentier, law librarian, braries section during the conference of the Yale University, and Mary Tracy, graduate Alabama Library Association in Tuscaloosa student, School of Library Science, Southern Apr 15-17. Dr. Wiley Williams of Peabody Connecticut State College. Library School was the speaker. Louisiana-The Chapter presents a plaque Cleveland-The Chapter's Apr 22 meeting, annually to the outstanding high school li- cosponsored by the Northeaste~nOhio Chap- brary club in Mississippi at the annual mect- ter of ASIS, featured a panel discussion con- ing of S.L.A.M. (Student Library Assistants cerning "A Distribution System for Library of Mississippi). This year's award was pre- Materials for Academic, Special, and Public sented to Aberdeen High School, Aberdeen, Libraries in the Cleweland Area." Dr. Arnold Miss., in recognition of their accomplish- Keisman, Dr. Burton Dean, Dr. Augustine ments during the past year. A special award Esogbue, and Gerald Kaminsky, all of Case was also given to W. 1'. Daniel High Scl~ool, Western Reacrve University, participated. New Albanv, Miss., for their WOI-kin writing- a 17-year history of S.L.A.M. The plaques Connecticut Valley-The February meeting were awarded at the student convention Nov was lield at Northeast Utilities Service Com- 7, 1970. pany. Eugene Sturgeon, public relations manager, discussed the electric utility industry's increasing efforts to meet demands for serv- Minnesota-In cooperation with the Minne- ice and still minimize environmental intru- sota Chapter of ASIS, the Chapter sponsored sion. a National Library Week symposium on "In- T'lie Chapter's April meeting was held formation for the Seventies-Meeting a during the 80th Annual Conference of Con- Need," Apr 19-20. Discussions centered necticut Library Association, Apr 15-16. The around gaining access to information through program was "Prelude to Cooperation-The interlibrary cooperation and special services. New York-At the invitation of Dr. James russi on his morning show, CBL, discussing J. Heslin, director, the Museum Group vis- privacy and the library patron. ited the New York Historical Society on Apr 20. Washington, D.C.-Apr 27 was the date of a The Technical Sciences Group has pub- Chapter visit to the Department of Trans- lished Technical House Organs: A Directory portation Library. John A. Volpe, Secretary and Union List of Titles in New York Chap- of Transportation, welcomed the group; ter Libraries. Copies are available from Car- Alan L. Dean, Assistant Secretary for Admin- mela Carbone, Engineering Societies Library, istration, DOT, spoke; and Kirby Payne, 345 E. 47th St., N.Y. 10017 for $4.00. Checks DOT Librarian, hosted the tour of the li- should be made payable to Tech-Sci Group, brary. N.Y. Chapter, SLA. A Valentine reception with cocktail buffet was held on Feb 11 to welcome the new Princeton-Trenton-The Chapter joined members. Of the 87 new Chapter members, with the Princeton University Library in ar- 42 were able to attend. About 100 regular ranging a dinner on Mar 24 in honor of members were also present. President Oltman's visit to the Chapter Mar The Biological Sciences, Military, Science 25-25. and Technology, and Social Sciences Groups met Mar 10 to hear John G. Vanderwalker, South Atlantic-At its Feb 2 meeting, the Textite I1 scientific coordinator, Department Chapter's Executive Committee voted to give of the Interior, describe the Textite I1 un- six student memberships each to students at derwater exploration program. There was Emory University, Atlanta University, and also a visual presentation of the steel habitat Georgia Institute of Technology. The stu- 50 feet under the sea in the Caribbean near dents at Emory are Audrey Bundy, John St. John in the Virgin Islands. Thomas, Beverly Brisco, Sherry Blomely, On Mar 6, the Geography and Map Group Maryilyn Williamson, and Ann Butler. Stu- held a conference on maps and map librar- dents awarded membership from the other ianship in the Geography and Map Division two universities will be announced at a later Reading Room of the Library of Congress. date. Walter W. Ristow, chief of LC's Geography The Chapter met Mar 18 in the Georgia and Map Division, moderated the session. Institute of Technology library to discuss Professional papers by government map li- patents-how to find them, use them, and brarians and cartographers were followed by apply for them. Speakers were Safford Harris, a question period. Tours of the Division's patents librarian, Georgia Institute of Tech- new quarters were held. nology, and William J. Ormsby, Jr., patent attorney with the firm Newton, Hopkins and Ormsby. Wisconsin-Founded Feb 23, 1931, the Chap- ter observed its 40th anniversary on Feb 19, Toronto-President Oltman was the Chap- 1971 with a reception at the Charlei Allis ter's guest at its dinnner meeting Mar 18. Art Library in Milwaukee. Charter members Dr. Lloyd J. Hoser, associate professor, Uni- and past presidents were honored. Although versity of Toronto library school, discussed adverse weather conditions prevailed, three the implications of library science education charter members and past presidents were for special librarians. Miss Oltman's visit able to attend-Hazel Geiger, Philip G. Mar- also included an interview with Bruno Ge- shall, and Richard E. Krug.

MEMBERS IN THE NEWS

Albert G. Anderson, Jr., Jane G. Flener, Theu- Lester E. Asheim, director of the Office for Li- dore P. Peck, Morton Snowhite, and Richard L. brary Education, ALA . . . appointed professor, Snyder have been awarded fellowships by the graduate library school, University of Chicago. Council an Library Resources. The purpose of the grants is to enable promising mid-career li- Victor A. Basile . . . appointed assistant librar- brarians to familiarize themselves with new ian in charge of technical processes at the Col- developments in their fields. lege of Medicine and Dentistry of New Jersey at Newark. He was previously director of the G~ts- ment of the Engelhard Industries Division, New- tarus A. PfeiRer Memorial Library at the Insti- ark, New Jersey. tuto di Ricerche Farmacologiche "Mario Ne- gri," Milan, Italy. John J. Miniter, School of Library Science, Texas Woman's University, Denton . . . named Mrs. Doris P. Baster, from deputy librarian and Library School Teacher of the Year for 1971 by head of library services . . . to librarian, Naval the Good Teaching Award Committee of Beta Research 1,aboratory. Phi Mu International Library Science Honor Society. Mrs. Anne Marie Brieger . . . retired as order librarian with Zeitlin k ver Briigge on Dec. 31, Adelaide Moen, the Publishing Division chair- 1970. man, accompanied by C. C. Cuitino, Library Services Associates, Glen Ellyn, Illinois, and S. D. David K. Carrington, project coordinator and as- Robertson, Scott, Foresman and Co., Glenview, sistant head of the Processing Section, Geography Illinois, was advised that ladies were not to be and Map Division, Library of Congress, received seated in the "Executive Room" restaurant in a Meritorious Service Award and a cash award Pioneer Court unless they were tlemo~~stratots. of $175 . . . "for the outstanding part he played Only after assuring the hostess that they in- in adapting the MARC format for map input tended to demonstrate was Miss Moen seated antl compilation of the MARC-Mnp Data P~ep- for lunch. nr-cltior~Manunl."

William D. Chase, the Flint Journnl, Flint, Michigan . . . was a speaker and consultant at a workshop on "Modernization of Newspaper Libraries" at the University of Texas, Austin, Fcb 21-24.

Sorman F. Clark . . . named head of the 1)c- partrnent of I.ibrarianship, Kansas State Teach- ers College, Emporia. He was previously chairman of the Department of Library Science, Indiana State University, Terre Haute.

Mrs. Susan S. DiMattia, librarian, New Englantl Dr. Frank L. Schick . . . sworn in as chief of .\Ierchants' Bank, Boston, was chairman of the the Library Surveys Branch, National Center for :\lumni Day (:onlmittee, Simmons College, Bos- Educational Statistics of HEW'S Office of Edw ton, and greeted guests at the Second Annual cation. i2lum11i Day, Afar 26.

William R. Elgood, Gcne~alMotors Ins~itute, Fli~lt, Michigan . . . appointed a member of the I;lint Community Beautification Commission.

~Mrs. Catherine R. Hetrick, chief librarian at the Air Force Office of Scientific Research, Ar- lingtoll, Virginia, has retired.

Evelyn Hoey, formerly acting director and associate p~-ofessor. . . appointed director of the Valentine Schmidt (c), librarian, Ringling Mu- Library of the Upstate Medical Ccnter, Syracuse, seum of Art, Sarasota, Florida, showed the mu- New York. seum's art research library to visiting Soutl~ Americans-Mrs. Beatrice Lopez (I), chief li- Mary Ann Malkin is 1970-71 co-editor of Book brarian, National University of Paraguay, and Il'o~~ra?t,the official publica~ionof the Woman's Mrs. Elena Gonzalez, cataloger. The visitors were Natiollal Book Association. concluding a five week stay in this country during which they inspected library facilities in Coletta McKenry, libra~ianof United States Steel Washington, D.C., Miami, Tampa and Sarasota. <;orporation, Pittsburgh, Pennsylvania . . . was honored with a luncheon after completing 30 Mrs. Dorothy Hennessy Sussman . . . appointed years of service with the col-poration. vice president-librarian of Goldman, Sachs & Co., New York City. Roger L. Meyer . . . formerly techtlical information manager, Celanese Corporation, Summit, Elizabeth M. Walkey, fsom manager of lihra~y New Jersey, has been appointed technical infor- services, Bell and Howell Research Laboratory, mation services managel- for the K&D depart- I'asatlcna, California . . . to Ikcker antl Hayes, Inc., Micrographics Systems Departments, as of the Needs for Research in Library and In- senior systems analyst and associate editor of forr~ration Science Education. ,llirrograpkics News and T'iews. Bill M. Woods, executive director, Engineering Dr. Lucille Whalen, from dean of the School Index, Inc., was elected president of the Na- of Library Science, Immaculate Heart College, tional Federation of Science Abstracting and Los Angeles . . . to professor of library science Indexing Services for 1971-72. Ben H. Weil, and associate dean of the School of Library Sci- Esso Research & Engineering Company, Linden, ence, State University of New York at Albany. New Jersey, was elected secretary, and Everett She recently authored "Research Needs Relating H. Brenner, American Petroleum Institute, New to Faculty antl Students," published in A Study York, was elected director and president-elect.

SLA Authors

Anderson, Frank J. and Elizabeth Sabin. Carlisle- Donovan, Jerry J. and Blake, Judith. Western Smitk Pamphlet Collection. Spartanburg, S.C., European Censuses, 1960: An English Language Woffortl Library Press, 107l. 34p. (Spec. Col- Guide. Berkeley, Calif., Institute of International lections Checklist Xo. 5) Studies, Uni\ersity of California, 1971. 350p. (Population hfonograph Ser.) Casellas, Elizabeth. Sources of Information Rela- tive to the Establishment of a Sn~allBusiness Enterprise. New Orleans, Tulanc University, Hanson, Peter P. Unconventional Photographic Graduate School of Business Administration, System-A Bibliography of Reviews. Photo- 1971. 48p. (Working Paper No.48.) grnphic Science and Engineeling 14: (no.6) p.438- 442 (KO\-Dec 1970) Ciolli, Antoinette, Alexantler S. Preminger, antl Lillian Lester. Urban Educator: Harry D. Gid- eonae, Ilrooklyn College nnd Tke City [Jniuersity Phillips, Margaret. Guide to Architectural In- of ,\'eru York: An Annotated Bibliography. New fo~-mation.Lansdale, Pa., Design Data Center, Yolk, Twayne. 304p. 19; 1. vi,XSp. pap.

Cosg~ove,Zoe L. Elite or Obsolete? The Curse of the Special 1,ibrarian. OIlio I.ibrary Associri- Schnick, Rosalie A., Robert E. Lennon, Joseph 1io11Riilletilt 41: (no.1) p.8-0 (Jan 1971) B. Hunn and Ralph M. Burress. Reclanzation of Ponds, Lakes, and Strennzs witk Fisk Intoxi- Demarest, Rosemary. Accounting Information cants: A Review. Food and Agriculture Orga- Sorirres. Detroit, Mich., Gale Research Com- nization of the United Nations, 1970. vii,99p. pany, 1970. -120p. (Mgt. Info. <;uide No. 18) (FA0 Fisheries Technical Paper No.100.)

In Memoriam

Eugenia Dickson Lejeune, archivist-librarian of Ella Moyers Crandall the George C. Marshall Research Library, Lex- ington, Virginia . . . on Mar 12. Miss Lejeune Mrs. Ella Moyers Crandall was an extra spe- was responsible for the library's development cial librarian, a pioneer in the true spirit of to the point where it was opened to under- graduates in the spring of 1970. A member of California-and yet deceptively so in appear- SLA since 1958. ance. Ella was an extremist in efficiency but who would guess it, just by looking at her? Al- Mrs. Mabel Duthey Reiner, formerly librarian ways immaculately groomed and fashionably for Burroughs \Yellcome Research Laboratory, dressed (she was a superb seamstress), looking Tuckahoe, New York . . . on Mar 10. In 1970, for all the world like what the best dressed spe- Mrs. Keiner was elected as a fellow of the cial librarian should wear, Ella was not only American Institute of Chemists, and at the time attractive in appearance but also gracious in of her death she had been acquiring material personality with a warm smile and a light touch. for a book about plastics. Mrs. Reiner was a No matter what she tackled-whether it was member of the New York Chapter and a mem- the Southern California Chapter of SLA or the ber of SLA from 1934-1952. Medical Library Group of Southern California or the Cun~ulntiveIndex to Nzrrsing Literntziw In the early 'GOs, she was a participant in a or her two major positions at the White Me- local psychiatric group which was initiated at morial Hospital and the Los Angeles County the Neuropsychiatric Institute in the interests of General Hospital-Ella did it with her unique attaining better bibliographic cont~olof the lit- touch of excellence. For Ella Crantlall was a erature. Ella made valuable contributions on crackerjack special librarian whose personal the basis of her experiences with the Cl~n~ulntkw style combined the quality of chic with compe- Index to Nursing Litemtrtre which she was in- tence. strumental in starting, serving as the first Etlitor- I knew Ella Crantlall as an active member of in-Chief for volumes 1-6, 195e1961. Ella was the Southern California Chapter of SLA, of particularly proud of that accomplishment which she was president 1943-1946, and the which has become an indispensable bibliographic Medical Library Group of Southern California tool. which she helped organize in 1949, becoming We often spoke of the relation of persot~al its first president. qualities to the practice of special librarianship. The first time I saw her was at an SLA SoCal For after all, what is it about special librarian- Chapter meeting at White Memorial where she ship that gives it its special flavor if trot the was chief librarian 1935-1950. The subject was personality of the specialist-nho has the flair mental patients and the special lil)rary, a con- to rise far above the book, as it were, to experi- troversial topic at any time and even more so ment, to dare into the unknown, with or within April 1949. I was a newcomer to Los Angeles out support: nd nstm ker u~percr, motto of from New York where I hatl hat1 some exposure Kansas, neighboring Ella's native Nebraska. And to the subject and mar~eletlthat Ella hatl even setbacks didn't discourage Ella Crantlall; she was thought of such a meeting in the first place, devoutly religious and took events in her stsitle had succeeded in arranging it, and as presiding and as a matter of fact. Dedication may be an- officer, steered the discussion from a free-for-all other one of those overrated words-but it seems to a true give-and-take. Ella hatl the sophistica- to me that perhaps what we need today in spc- tion of San Fratitisco together wilh the level- cia1 librarianship is more of the kind of tlctlic;~- headedness of Main Street antl my immediate tion she exemplified-that is, dedication to sup- seactiot~to her was that she represented Cali- plement modern techtiolo~yin the manner ant1 fornia special librat-ianship at its most special. spirit of Ella Crantlall who welcomed the chal- After W'hite Memorial, Ella headed the Los lenges of our field with charm arid aplomb. Angeles County General Hospital until her earl) retirement in 1967.

John H. Moriarty and deputy director, Processing Department of the Library of Congress. He had been a visiting John H. Moriarty, Professor Emeritus and lecturer at Columbia University School of Ii- former Director of Purtlue University Libraries brary Service from 1937-41, and summers at arid Audio Visual Center, died unexpectedly on the Uni~ersityof Illinois Library School from Feb 13, 1971 at age 67. Mr. Moriarty retired 195&56. from Purdue in 1970, after heading Purdue's A member of the American Library Awlcia- Libraries and Audio Visual Center for 25 years. tion, he held various appointed ant1 elected His professional interests continued after retire- offices. A life member of the Indiana Library ment, and on the day of his death he had been Association, he was Chairman of College Libral- out soliciting signatures for a petition to provide ies Round Table in 1945 and I'rcsident in bookmobile service in Tippecanoe County, where 1952-53. A member of SL.1 since 11Y21, he was he lived. presitlcnt of the Indiana Chapter in 194548. A graduate of Columbia College in 1926 and Other memberships included the American So- the Columbia University School of Library Serv- ciety for Engineering I.:tlucation; Intliann School ice, he earned his BS in 1934 and MS (LS) in Boards Association; Uuivcrsity Film Producers 1938. From 1935-39 he was librarian and lec- Association, serving as Prcsitletit in 19.58-GO; turer (Philosophy) at the Cooper Union. He be- Beta Phi Mu; and Phi Beta Kappa. Those tlesir- came assistant to the clirector for processing of ing to may make contributions to I'urdue Uni- Columbia University Libraries in 1938 antl in versity Libraries, John H. Moriarty Memorial 1941 was named chief of the Accessions Division Fund. of the Library of Congress. From 194244 he was assistant director of the Acquisitions Department Call for Papers 1972

63rd Annual Conference Boston, Massachusetts Statler Hilton Hotel Special Libraries Association June 4-8,1972

ALTHOUGHOUR "THEME" has and faculty, and others with a contribu- not been given a title, we are committed tion to make. The General Sessions in to a general focus on programs of im- 1972 will be closely coordinated and very mediate and practical relevance, espe- specific in nature; so papers are not so- cially to small libraries. By "small" we licited for these. However, papers will be mean the smallest one, two, or three very welcome for special authors' ses- person information services with limited sions, and for Division programs. They collections and budget. We expect to should be approximately 1,500 words in present ideas, techniques, and resources length, based on original research or de- from modern sophisticated services at velopment or on personal experience, costs appropriate to the limitations of and must not have been published or the organization. presented previously to any national Papers are cordially invited from all group. They will also be considered for SLA members, library school students publication in Special Libraries.

Information and Instruction for stract carefully so that it will arouse in- Authors terest in his paper and do justice to it. The abstract should set forth the purpose of the paper, important results, and 1. Send the paper or the title of the paper and names of the authors accom- conclusion. Please avoid historical sum- panied by an abstract no later than Sep maries and generalities. The abstract 15, 1971 to: will be reviewed bv the Conference Com- mittee to determine its interest to SLA Mr. Charles Zerwekh, Jr. members. Notification of acceptance will Polaroid Corpora tion be given no later than Nov 15, 1971. 750 Main Street Full text of all papers must be received Cambridge, Massachusetts 02139 by Jan 10, 1972. 3. Special Libraries Association has 2. The abstract must not exceed 100 first right to publish all papers presented words. Please use the official abstract at its meetings. All papers are reviewed form which may be obtained from: before acceptance. Papers not accepted for publication in the journal will be re- Special Libraries Association leased to the authors. - 235 Park Avenue South New York 10003 4. Diagrams and data to be presented visually should be made legible through In case of co-authorship, the name of the the use of large letters, heavy lines, and person expected to present the paper limited data on each illustration. Letter- must be underlined. The name and the ing should be readable from 150 feet. address of the institution or company Projection equipment must be specified sponsoring the paper should be given as and requested when the abstract is sub- well as the names and addresses of the mitted. An overhead - projector - is sug- current professional affiliations of the gested. authors. 5. No paper will be accepted unless an The author should prepare the ab- author expects to be present. 250 vistas

ALA Salary Survey

The American Librar.~Association has re- age full-time salaries were: head, $13,845; cently completed a salary survey of library assistant head, $12,475; department or unit employees. Although complete data will be supervisor, $1 1,865; other supervisor, $1 1,224; published in American Libraries, some statis- non-supervisor, $10,735; general responsibil- tics were printed in PLA Newsletter 10 (no.1): ity, $10,047. p.4 (Mar 1971). Average salary distributions by job func- The average salary of full-time respondents tion in all types of libraries were: acquisi- employed in public libraries was found to be tions, $10,010; cataloging, $10,004; circula- $1 1,135. tion, $9,491; consultant, $13,248; group Average salaries in public libraries by high- specialist, $10,277; reference, $9,593; re- est academic degree were: PhD, $16,090; search, $14,147; serials, $10,384; subject spe- RILS, $1 1,103; MA, $12,474; MLS and MA, cialists, $10,799; teaching, $13,576; technical $12,336, BLS (fifth year), $12,574; BA, services, $1 1,623; other, $1 1,605. $9,534; other, $7,255. For comparison with the 1970 SLA Salary Salary distribution by responsibility was Survey, refer to Special Libraries 61 (no.6): averaged among all types of libraries. Aver- p.333-348 (Jul/Aug 1970).

HAVE YOU SEEN ?

through. For samples and a brochure of the system, write: Sensormatic Electronics Corp., The Combomatic 9000 copymaker is said to 265 S. Main St., Akron, Ohio 44308.

$$$ per copy. The unit makes masters, transparencies, and laminates documents. For information, write: Bell & Howell Co., 6800 AlcCormick Kd., Chicago, 111. 60645.

A sensitized bookmark is part of an anti- theft system for hooks. Two pedestals that A microfilm camera is said to film, index create an electronic field at the exit cause an and process single images in one operation in alarm to sound when the bookmark passes three minutes. After exposing up to three 85mm frames on film, the operator keys in the drawing number in alpha-numeric by means of an electronic indexing keyboard, and the sheet is developed. The Microimage Associated Data system is manufactured by Microgen Ltd. (Mr. K. B. Lithgow, Manag- ing Director), 83 St. Albans Rd., Watford, Herefs. WD1 ISJ, England.

page. The device is manufactured by graphic Technology Corp., 1732 Kaise Santa Ana, Calif. 92705.

Cassette binders, in sizes to hold 3, 6 or 12 cassettes, can be stacked on book shelves or carried like a book. A molded plastic tray mounted in a library-type book binding holds the cassettes. For information write: Bro-Dart, Inc., 1609 Memorial Ave., Wil- liamsport, Pa. 17701.

A microfiche retrieval-display device accepts Thumdex is a thumb index cutting tool that microfiche of any film thickness and costs will fan the pages of a book to cut tapering less than $2,000. The operator inserts a car- semi-circular notches of a thumb index. A tridge containing 30 microfiche into the ma- variety of printed labels are available for chine and presses a labeled button to display the Thumdex which costs $14.95 postpaid the index page. By depressing coordinate from The Clayton Company, 1120 Anders buttons he can then view the particular Road, Lansdale, Pa. 19446.

HAVE YOU HEARD ?

Micrographics Standards Under Study Documentation Journal Subscriptions to Znformatik, a special- The National Microfilm Association ized periodical edited by the Central Insti- has formed an ad hoc committee to study tute of Information and Documentation of microfilm reduction ratio standards and the DDR (East Germany) are available for other related technical problems in the mi- $9.25 per year (six issues) from Deutscher crographics industry. The committee will ac- Buch-Export und Import GmbH, 701 Leip- cept position papers supported by technical zig, Leninstrasse 16. data. Direct material to Don M. Avedon, NMA, 8728 Colesville Road, Silver Spring, New Advertising Directory Md. 20910. Who's Who in Advertising is now be- Promotion for Cuadra ing revised, and invitations to fill out ques tionnaires have been mailed to advertising Dr. Carlos Cuadra has been appointed executives for inclusion. The new edition manager of the Education and Library Sys- will cost $42.50, with a special prepublication tem Department at System Development price of $34.50. The price for special li- Corporation, Santa Monica, California. braries, colleges and universities is $24.50. For information: Who's Who in Advertising, Branch Library has completed the first edi- P.O. Box 556, Rye, N.Y. tion of TALON: Union List of Serials in Biomedical Libraries of the South Central Postage Stamps Regional Medical Library Area. The union list is available for $15.00 from Fred Abrams, .I hand-sized postage stamp affixer UTMB Library, Galveston, Texas 77550. applies all denominations of stamps to en- hIake checks payable to "The University of velopes at the rate of 60 per minute. The Texas Medical Branch: TALON." Stamp E-Z is priced at $11.95 and is available from Data-link Corporation, 7330 Con- voy Court, P.O. Box 2792, San Diego, Calif. Microfiche Borrowing 921 12. The library of the University of South Community Information Africa has started a test on a group of students of a lending system of microfiche The Toronto Public Library Board rather than books. Made possible by a re- recently introduced Community Information search grant to the library by the university, Posts at two branches-the Parkdale Branch the test requires that all the students have Library and the Parliament Branch and Li- microfiche reading apparatus at home. Ad- brary House. The Posts provide information, vantages include constant availability of lit- pamphlets and files on all phases of com- erature, unrestricted loan periods, and sim- munity affairs, including programs, festivals, plified ordering procedure. courses, clubs, agencies and organizations.

NLL Bulletin Widens Scope Air Library Award hTLL Announcement Bullettn began Air University Library, Maxwell Air publication in January 1971 and supersedes Force Base, Alabama, won the Air Force Or- HItttsll Reseaich and Development Reports ganizational Excellence Award for meritori- which ceased with the December 1970 issue. ous service. Robert W. Severance, director The new bulletin will include, in addition of the library, accepted the ribbon in cere- to British report literature, translations pro- monies Mar 16 from Lt. Gen. Alvan C. duced by British organizations as well as Gillem 11, commander of Air University. In 3ome doctoral theses. Address inquiries to: addition to its regular services, the library National Lending Library for Science and has given specialized support to Project Teclmology, Boston Spa, Yolkshire, LS23, Corona Harvest, the Air Force-wide program 7BQ Great Britain. for documenting the conduct of the air war in Southeast Asia. hIAKC Print Train Available A train cartridge for printing library Greek Publication catalog cards and catalogs in book form is now available. The 162-character set, devel- E Bibliothelte: Organosis-Leitourgin oped Iy the Library of Congress for use in (Thr Libraiy: Organization and Operation) the XIARC ptogram, can be used to print is a publication of the Eugenides Founda- any Roman alphabet. The cartridge, avail- tion, .Ithens. 1Yritten in Greek, the volume able from IBM, 1133 Westchester Ave., is a basic guide to lib~aryscience. Contact White Plains, N.Y. 10604, is for use on the the Foundation, Syngrou Avenue, Athens, 1403 printer, Models 3 and N1. Greece.

Discrimination Charged Federal Libraries Mrs. Laura Flannery, a library science A guide to federal libraries-listed by student at William Paterson College, Wayne, agency, geography and s~~bject-has been New Jersey, filed a complaint against the compiled by hlildred Benton and Signe school's Black Student Union alleging un- Ottersen, with funds pro\%Ietl by EKIC/CLIS lawful discrimination because of her race and supported by the Federal Library Com- when the BSIJ refused to accept her as a mittee. liosto. of I:ctl~t-a1Librnrirs was pub- member because she is white. lished by The George Washington Univer- sity Medical Center, Department of hledical Texas Union List and Public Affairs, 2001 S St., N.UT., Wash- The University of Texas Medical ington, D.C. 20009. Assistantships Available North Carolina Library Network Graduate assistantships for the aca- A summary report of a feasibility demic year 1971-72 are available from Nova study on the North Carolina Libraries Serv- University Libraries, Ft. Lauderdale, Florida. ices Network has been prepared and a de- The assistantships are designed for practic- tailed report of the study will soon be avail- ing professional librarians, and stipends are able from the Office of the State Librarian. $2,500 for the academic year plus remission Raleigh, North Carolina. The network-now of tuition fees. Assistants must work 20 hours including the public libraries, four-year col- a week in the new Behavioral Sciences Li- lege and university libraries, and special library a~dmay take up to nine hours of grad- braries-handles general and bibliographic uate work per semester. Applications may be information and interlibrary loan arrange- obtained from Director of Libraries, Nova ments with the broad intent of giving every University, 3301 College Ave., Ft. Lauder- state resident rapid access to all library re- dale, Fla. 33314. sources in the state.

COMING EVENTS

Jun 18-19. Legal Bibliography and Legal Jul 20-23. Third Cranfield International Research, institute . . . at the Underwood Conference on Mechanised Information Law ~ibrar~,Southern Methodist University, Storage and Retrieval Systems . . . in Cran- Dallas, Texas. For information: Practising field, England. Conference Director: Mr. Law Institute, 1133 Avenue of the Americas, Cyril Cleverdon, Cranfield Institute of Tech- New York 10036. nology, Cranfield, Bedford, England. Jul 2-3. Workshop on Cost Analysis of Li- Aug 2-4. University of Chicago Graduate brary Operations . . . at University of Cali- Library School, annual conference . . . at fornia, Santa Cruz. To be held again Aug the Center for Continuing Education, Chi- 27-28. Contact Donald Hummel. cago. Theme: "Operations Research: Impli- cations for Libraries." Contact: Graduate Jul 11-Aug 13. Institute for Archival Studies Library School, University of Chicago, 1100 at the University of Denver. Contact: . . . E. 57th St., Chicago, Ill. 60637. Dolores C. Renze, director, Institute of Ar- chival Studies, 1530 Sherman St., Denver, Aug 2-27. Archives Institute . . . at the Colo. 80203. Archives and Records Building, Atlanta, Ga. Co-sponsored by Emory University Division Jul 11-14. Section of Librarians, American of Librarianship. Apply: Carroll Hart, di- Association of Colleges of Pharmacy, meet- rector, Georgia Department of Archives and ing-workshop . . . at University of Nebraska, Lincoln, Nebraska. For information, contact: History, 330 Capitol Ave. S.E., Atlanta, Ga. Mrs. Elizabeth C. Jackson, Program Chair- 30334. man, Mercer School of Pharmacy, 223 Walton Aug 3-5. Association for Computing Ma- St. N.W., Atlanta, Ga. 30303. chinery, computer conference . . . at the Conrad Hilton Hotel, Chicago. Jul 17-20. 32nd Annual National Audio- Visual Convention and Exhibit . . . in the Aug 9-20. Improving Communication Skills Cincinnati Convention-Exposition Center, of School Library, Media Specialists . . . Cincinnati. Theme: "Communication: Key Workshop at the School of Library Science, to Success." For information, write: NAVA University of Michigan, Ann Arbor, Mich. Convention Registrations, National Audio- Deadline for applications is Jul 1. Visual Association, 3150 Spring St., Fairfax, Va. 22030. Aug 16-19. Jerusalem Conference on In- formation Technology . . . in Jerusalem. Jul 19-Aug 13. Administration and Use of Contact: Secretariat, P.O. Box 7170, Jeru- Archival Materials, course . . . at the Uni- salem. versity of Illinois at Urbana. For information, write: H. Goldhor, Director, Graduate Aug 23-27. Library Association of Australia School of Library Science, 329 Library, Uni- . . . at the University of Sydney. Theme: versity of Illinois, Urbana, Ill. 61801. "Progress and Poverty." Contact: Confer- ence Secretary, Mr. J. Hazell, P.O. Box 1, Local Arrangement Committee, P.O. Box Kknsington, N.S.W. 2033. 454, San Francisco, Calif. 94101.

Aug 23-28. IFIP, Congress and Exhibition Oct 24-27. 1971 Allerton Institute . . . at . . . in Ljubljana, Yugoslavia. Write: U.S. Robert Allerton House, University of Illi- Committee for IFIP Congress 71, Box 4197, nois Conference Center, Monticello, Illinois. Grand Central Post Office, New York 10017. Topic: Neighborhood Information Centers. Sponsored by the University of Illinois Aug 24-30. International Association of Mu- Graduate School of Library Science and Di- sic Libraries, 9th Congress . . . in St. Gallen, vision of University Extension. Switzerland. Address: Kongress AIBM, Hoch- schule fiir Wirtschaftswissenschaft, CH-9000, Oct 25-29. Business Equipment Exposition St. Gallen, Switzerland. . . . at the Coliseum, New York City. Aug 29-Sep 3. ISLIC (Israel Society of Spe- Nov 1-3. Geoscience Information Society, cial Libraries and Information Centers) . . . Annual Meeting at the Shoreham Ho- International Conference on Information . . . tel, Washington, D.C. Chairman: Dr. Frank Science, in Tel Aviv. Write: Organizing Committee, P.O. Box 16271, Tel Aviv, Israel. Whitmore, Jr., United States Geological Sur- vey, E-501 National Museum, Washington, D.C. 20242. Aug 29-Sep 4. IFLA (International Federa- tion of Library Associations), General Coun- cil, 37th Session . . . in Liverpool. Nov 7-11. ASIS, 34th Annual Meeting . . . at the Denver Hilton Hotel, Denver, Colo- Sep 13-14 Workshop, California-Nevada In- rado. Theme: Communication for Decision- terlibrary Reference & Loan Service Insti- Makers. General Chairman: Jack M. Mc- tute . . . at the Leamington Hotel, Oakland, Cormick, P.O. Box 1262, Boulder, Colorado California. To be repeated Sep 16-17, The 80302. Charter House Motor Hotel, Anaheim, and Sep 20-21, The Town & Country Hotel, San Nov 8-9. Conference on the National Ar- Diego. Contact: Mrs. Nadine Greenup, Coor- chives and Research in Historical Geography dinator, Black Gold Information Center, . . . Co-directors are A. Philip Muntz and P.O. Box 1019, Santa Barbara, Calif. 93102. Ralph Ehrenberg, both of the office of the National Archives, Washington, D.C. Oct 4-9. Intergovernmental Conference for the Establishment of a World Science In- Nov 10-13. 14th Annual Exhibit of the Vis- formation System (UNISIST) . . . at Unesco ual Communication Congress LVCC) . . . at House. Paris. the Los Angeles Memorial Sports Centre. Sponsored by the International Association Oct 6-9. Pennsylvania Library Association, of Visual Communications Management 70th Annual Conference . . . at the Mar- (VICOM). For details: VICOM, P.O. Box riott Motel, City Line Ave. and Monument 923, Lakeland, Florida 33802. Rd., Bala Cynwyd, Pennsylvania 19004. Con- tact: Donald H. Hunt, Publicity Chairman, Nov 15-19. International Conference on at the Motel. Training for Information Work, sponsored by FID . . . in Rome. Submit papers by Oct 7-9. SLA Board of Directors . . . at the Aug 1 to: The Editor, International Confer- Gramercy Park Hotel, N.Y. ence on Training for Information Work, I.N.I., Via Calamatta 16, 00193 Rome, Italy. Oct 10-14. Aslib, 45th Annual Conference Registration fee is $30 through Aug 1; $35 . . . in Darmstadt, West Germany. For de- after Aug 1. tails, contact: Conference Organiser, Aslib, 5 Belgrave Square, London S.W. 1, England. Dec 15-19. Documentation Research and Training Centre (DRTC) ninth annual Oct 13-15. Society of American Archivists, seminar. Enquiries: A. Neelameghan, Con- 35th Annual Meeting . . . at the Sheraton- vener, DRTC, Indian Statistical Institute, Palace Hotel, San Francisco, California. Con- 112 Cross Road 11, Malleswaram, Bangalore tact: William E. Eastman, Chairman, SAA 3, India. nual accessions, area and subject specialization, REVIEWS special or unique collections or items, depository status, regular user group, interlibrary loan and Map Collections in the United States and Can- reproduction facilities, publications of the map ada: A Directory. Special Libraries Association. library, and an explanatory note on holdings Geography and Map Division. Directory Revi- or services. sion Committee. 2d ed. Ed. by David K. Car- Many of the collections are small (less than rington. N.Y., Special Libraries Association, 1970. 1,000 maps) yet represent a specialized area, 159p., map. $7.00 LC 72-101336 date, or subject coverage worth recording. Such an example is the Museum of History and Sci- Sixteen years has been a long time to wait for ence in Waterloo, Iowa, with i:s 201 maps, 37 a new edition of as useful a directory as Map atlases, 2 globes, and 21 gazetteers, and the Collections in the United States and Canada, specialties of history and Indian culture of but the wait has been worthwhile to any refer- Black Hawk County, Iowa. Large collections are ence librarian, geographer, historian, genealogist noted too-the 3,350,000 maps, 30,500 atlases, or other person interested in the availability of 500 globes, 500 relief models in the Library of map resources. A revised and expanded edition Congress Geography and Map Division. of the 1954 directory with the same title has Features include a double-page map showing now been issued under the obviously able editor- location and size of "Map Collections in Anglo- ship of David K. Carrington of the Library of America 1969," an attractive cover mapa rc- Congress, assisted by the Directory Revision production of Samuel Dunn's 1776 "A Map of Committee of SLA's Geography and Map Divi- the British Empire, in North Americasq-and a sion. sturdy binding in a flexible washable cover. This Directory joins the Directory of Canadian The Division, and especially David Carrington, Map Collections, which was compiled by Joan is to be commended; all readers of this review Wineals and Yves Tessier for the Association of are urged to order the Directory for their li- Canadian Map Libraries in 1969, and which brary and/or personal collections! covers some 87 Canadian collections. To further illustrate the interest in inventories of map col- Bill M. Woods lections, the Geography and Map Subsection of Engineering Index, Inc. IFLA (International Federation of Library As- New York, New York sociations) has proposed the compilation of a world-wide directory based on a proposed (pre- liminary) mailing list of 300 major map libraries. The new SLA Directory has attempted to be comprehensive in its coverage. Original mailings in late 1968 were sent to some 1,300 university, special, and public libraries. [For the scope of this mailing see David K. Carrington and Rich- ard W. Stephenson, "A New Directory of Map Collections: Some Informal Comments" in the SLA Geography and Map Division. Bulletin. No. Here's neat, low-cost, attractive stor- 76:p. 7-9 Uun 1969).] age for library periodicals, other "dif- A response of 73% or a total of 958 question- ficult" materials such as newspapers, naires were returned. From these, 605 collections cassettes, transparencies. Shelf-Files were selected for inclusion. No criteria for in- promote order to save filing and find- clusion or exclusion (except one noted below) ing time; make more efficient use of is given, although size and public accessibility shelf space. Many styles, sizes. See them and 5.000 more libraw items in were likely major factors. The editors chose to our new catalog. exclude 22 private collections included in the first edition and so the present edition repre- Library, AV sents a 20% increase in the number of entries. and Books By way of comparison, this Directory includes 43 Canadian citations; the 1969 Canadian di- Catalog rectory has 87. Over 5,000 inter- Entries are arranged alphabetically by city esting library items in one big, within a state or province. Both city name and colorful. comolete entry number (used in the excellent 21-page catalog: select from 29 different book index) are in boldface. The name of the institu- trucks, 27 library tapes, 8 styles of tion and library are in capitals. Nearly all en- shelf-files, book returns, wood or steel tries give a full mailing address, telephone num- card cabinets, self-adhesive book pock- ber, and the name of the map librarian or other ets, paperbacks, etc., etc. Your funds person in charge. Descriptive information for can buy more if you have a copy. each collection includes size of staff, collection Write - THE HIGHSMITH CO., INC., Fort Atkinson, Wisconsin 53538. size for a \ariety of cartographic materials, an- lhe most significant record of the black worker in America is now available for the first time on mimfilrn.

The complete rec- the black man's role in studies and memoranda, ord of the fair Employ- U.S. industry. case records, field reports, ment Practices Committee In over 500,000 pages, minutes of meetings and -until now available black men and women re- individual records of the only at the National veal their personal experi- black worker: his prob- Archives -is offered to ences with discrimination lems, institutions, atti- fill gaps in the study of and prejudice-both on tudes, aspirations and black history. the job and in their daily working conditions. Created to prevent dis- lives. They talk about For both scholars and crimination in essential their wages and-working students of black history, World War I1 defense in- conditions.. .their unions the collection fills critical dustries, the FEPC inter- and labor leaders.. .their gaps. viewed approximately ideals and aspirations.. . Write for further details 14,000 minority group their problems and -including a copy of the workers. More than 80 frustrations. foreword to the collection per cent of them black. Experience black -to Microfilming Cor- The result: dramatic, history in the making. poration of America, primary source material The FEPC microfilm 21 Harristown Road, that opens new doors to collection includes cor- Glen Rock, New Jersey the teaching and study of respondence, internal 07452. I can search the NUC

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3. Directly locate NUC entry Simple 3-Step Operation The Lisco LC1 (Library of Congress Index) cumulatives are now available to help librarians search The National Union Catalog. We have pinpointed the ISSUE, VOLUME, PAGE and COLUMN of the NUC from which you can directly find your entry. If you can't find the Library Congress (LC) card number in your index, it means LC hasn't prepared a card yet - and you can end your search. r------'------I LISCO SALES CO., INC. 1 2464 Massachusetts Ave., I Cambridge, Mass. 02140 I Yes, we are interested in ordering your LCI. Current Service Retrospective Indices Check for Free 30-day I Trial Offer I IJ $300 1971 $250 1970 Cumulative Index In case you are not Jan.-Dec. $250 1969 Annual Index familiar with the time- Cumulative $250 1968 Annual Index saving advantages of LC1 Issues try one for 30 days without obligation I Have Enclosed A Check IJ Please Bill Me Later My P.O. No. is Library Your Name Address City State Zip Phone Area Code Number Ext. the forget-you-notI LOW COST PERIODICAL subscr~pt~on AND PAMPHLET FILES service! That's just another name for our popular "till forbidden" service - automatic annual renewal of your subscriptions. F. W. Faxon is the only fully auto- mated library subscription agency in the world, and now you can put our IBM 360140 computer to work for you - to assure the prompt. accurate, efficient handling of your subscriptions. Sturdy-Attractive- Unique Send for our descriptive ALL SIZES SAME PRICE brochure and annual librarians' FREE SAMPLE MAGAFILE sent upon re- guide. quest.You will receive it by return mail along Library business is our only with handy size-chart and additional details. business - since 1886 No obligation or salesman follow-up. F. W. mxon co.,lnc. -4- 15 Southwest Park Westwood, Massachusetts 02090 Telephone: 617-329-3350

British Fast access/recall to technical information Technology Comprehensive Index Detailed Up-to-date Straightforward to consult SUBJECT INDEX TO ARTICLES IN BRITISH TECHNICAL JOURNALS For tracing recent, Monthly and Annual ($65) specific information in 1970 Annual Volume now available ($44) engineering, chemical and Magnetic tape files-details upon request manufacturing technology The Library Association 7 Ridgmount Street London WC1 E 7AE England THE EFFECTIVE ECHO

A Dictionary of Advertising Slogans Valerie Noble

A definitive guide to more than 2,000 slogans in print media published between 1965 and 1969.

Brief history of the slogan in American advertising. Analy- sis of psychological basis for the success of the slogan.

Three main alphabetical list- ings Slogan dictionary Subject classification Company of source

Appendices Chronology of slogai lists Published in "Printer's Ink" Useful bibliography

176 pages Soft cover

$8.00 (New York purchasers add appropriate sales tax)

Order Now from SPECIAL LIBRARIES ASSOCIATION 235 Park Avenue South New York, N.Y. 10003 PLACEMENT POSITIONS WANTED -- Cataloger-Indexer-trntl. tech. writer, translator. Computer applic., syst. anal., tech. 15 yrs., "Positions Open" and "Positions Wanted" ads are spbsory. exp. Fluent French. Full or pt. time, W. $1.50 per line; $4.50 minimum. Current members of Los Angeles area, Aug 71. C. G. Lambert, 11839 SLA may place a "Positions Wanted'' ad at a special Goshen #3, L..A., Calif. 90049. Tel. 826-1789. rate of $1.00 per line; $3.00 minimum.

In each membership year, each unemployed member Library Education or Administration-B.4 lib- will be allowed a maximum of two free "Positions eral art$, MS/LS, doctorate in educational tech- Wanfed" ads, each ad to be limited to 5 lines in- nology. Box C-167. cluding mailing address (no blind box addresses), on a space available basis. Presently unemployed members who were paid members in 1970 will be allowed Experienced Librarian-Background in architec- ture and urban affairs, master's degrees in city such free ad insertions in the period Jan-June 1971 planning and public administration wants a without having paid their 1971 dues. position using these subject areas in a specialized collection, departmental library, or as a bibli- There is a minimum charge of $10.00 for a "Market ographer. All locations considered; available Jul Place" ad of three lines or less; each additional line 1. Reply: Miss Nancy \'V. Boone, 1257 W. 39th is $3.00. There are approximately 45 characters and St., Los Angeles, Calif. 90037. spaces to a line.

Copy for display ads must be received by the tenth Technical Literature Analyst-E.E., P.E., avail- of the month preceding the month of publication; copy able in N.Y. vicinity, one day per week. Call for line ads must be received by the fifteenth. Mr. Hardwick at 201-673-0283.

Classified ads will not be accepted on a "run until cancelled" basis; twelve months is the maximum, unless renewed. POSITIONS OPEN

Professional Librarian-Desires reference and/or bihliog~aphicwork to be done in Boston area libraries for indi\itluals or as supplement to POSITIONS WANTED library staff. J. M. Lynch, 60 Front St., Marble- head, Mass. 01945. Librarian-To receive MA in cinema studies in June: seeks librarian position in film area; ex- Physical Sciences Librarian-Simon Fraser Uni- perienced in all functions of library operation. Box C-164. versity requires a physical sciences librarian to work in the sciences division of the library. Po- sition involves collection development, assistance BA, AAS, MLS9 years' experience (1 company, lo students and faculty in the use of the library, 1 special, 5 college) (5 languages) seeks library reference service antl literature searching. Phys- position at a college or universitv, strong Itu- ics/Mathematics background antl accredited li- manities with Language and possibly RIusic De- brary school degree required. Recent graduates pat-tments. Versatile, with expel-icncc in acqui- will be considered. Salary range $8,400-$12,000. sitionu, circulation, reference, interlibrary loan. Please send r(.sum(. to Mr. I,. E. Thomas, As- rcservcs, supervision, some cataloging, some sistant Unixersity librarian for Collections, Si- govelnmcnt documents, literature searches, cur- mon Fraser Unive~-sit),Burnaby, British Co- rent salary $10,326. Available immetliately. l're- lumbia. fer East or Midwest, but not limited. Phone: (716) 288-0990; write: Matlalyn S. Smith, 1028 \Vinton Road North, Rochester, New York 14609. School of Library and Infortnation Science- University of lt'estern Ontario, London, Canada, Technical Librarian-Editor-BS Chem., 15 yrs: is seeking a librarian with at least three years of cxp. libraries. Prefer Atlantic Statcs area. Avail. professional experience to take charge of the immetl. Edward Uhler, 106 Cinnamon Hill Rtl.. school's library. Administrative experience is es- King of I'russia, Pa. 19406. sential and a good knowledge and understanding of library automation is also required. The li- Librarian-1,'ull chal-ge. Exp. all pl~ascslibr. op- brary has a staff of scverl professional librarians, eration, admin., abstracting, resch. Articles publ. a working collection of 40,000 volumes, special encyclopedia ant1 periodicals. Pa~t-timeperm. collection of 8,000 early books, and storage li- or temp. Bess Cordon, 148 Chancellor .4ve., brary of some 60,000 volumes. Applications to Sewark, N.J. the Dean, Dr. William J. Cameron. POSITIONS OPEN

Department Head-Art and hfusic, Denver Pub- lic Library. Advanced level supervisory work requiring a hfaster's Degree in Library Science Complete composition, press antl a minimum of four years' direct library ex- and pamphlet binding facilities, cou- perience including a minimum of two years' departmental supervision. Undergraduate major in pled with the knowledge and skill f~nearts or music desirable. Responsibilities in- gained through fifty years of experi- clude supervising a staff of 16, managing large art and music selection and a rapidly growing ence, can be put to your use-profitably audiovisual service. Position offers rewarding associations in one of the nation's finest systems, moderate climate, antl superb recreational and cultural advantages. Salary $9.960-$13,056. Starting salary commen- surate with experience and abilities. Fringe benefits include paid vacation, paid sick leave, THE VERMONT paid holidays, retirement and group insurance programs and merit-salary review increases. Sub- PRINTING COMPANY mit rtSsurn6 indicating salary earned in each posi~ion.All replies confidential. Apply Person- nel Officer, Public Library, 1357 Broadway, Den- ver, Colorado 80203. Brattleboro, Vermont

Assistant Science and Technology Reference Li- brarian-Two positions open after Jul 1971 for graduates of ALA accredited library schools with PRINTERS OF THE OFFICIAL JOURNAL at least two years of professional library experience. Academic library background expcricnce OF SPECIAL LIBRARIES ASSOCIATION in fields of biological science, home economics, nursing, or mathematics, physics, geology antl environmental resources sought. Salary range is 58,328 to $1 1,148 depcntling upon qualifications and experience. Apply to: Gordon P. Martin, C:ollege Librarian, Sacramento State College, GOO0 Jay Street, Sacramento, California 95811). INDEX TO ADVERTISERS Boorum & Pease ...... 2A British Technology Index ...... 19~ Bro-Dart, Inc...... 5~ California Manufacturers Register . 12~ Chemical Abstracts Service ...... 12~ THE MARKET PLACE F. W. Faxon Co., Inc...... 19~ Gale Research Company .... Cover IV G. K. Hall & Co...... 1~ Self-Teaching Texts-Annotated bibliography, 3,500 currently available study units in 55 sub- The Heckman Bindery, Inc...... 20~ ject areas. Request 1)rochore. Hentlershot Con- The Highsmith Co., Inc...... 256 ;ultants, 4114 Ritlgewood, Bay City, Mich. 48706; 149pp. $27.00. Institute for Scientific Information ...... Cover IIl,16~ For Sale-Chemical Abstracts, 191 1-June 8, Lisco Sales Co., Inc...... 18~ 1970. Bound except 1968 indexes, 1969-1970. Make offer. N. Johnson, P.illsbury Co., 311 Sec- The Magafile Co...... 19~ ond St. S.E., Minneapolis, Minn. 55414. Microfilming Corporation of America ...... 17~ Back Issue Periodicals-Scientific, Technical, The New York Times ..... Cover 11,9~ Medical and Liberal Arts. Please submit want lists antl lists of materials for sale or exchange. Princeton Information Technology . SA Prompt replies assured. G. H. Arrow Co., 4th Special Libraries Association ...... 20~ 8; Brown Sts., Philadelphia, Pa. 19123. University Microfilms ...... ~OA,ll~ Foreign Books and Periodicals -Specialty: Build- The Vermont Printing Company . . 22~ ing Collections. Albert J. Phiebig Inc., Box 352, White Plains, N.Y. 10602. Xerox Corporation ...... 6~,7~ at your fingertips. . . the finest tool for bibliographic verification ever published!

New Science Citation Index@ 1965-69 Cumulation identifies over 90% of the world's published scientific and technical literature. What was the title of that article? The author's correct name? The journal in which it appeared? The year and volume? Whether you're assisting a library patron in writing a paper, researching a scholarly study, or borrowing an article from another library through an interlibrary Loan, it's essential that you know. And the Science Citation Index tells you, like no other combination of r~ferences available anywhere.' In study after study, the Science Citation Index has demonstrated its ability to identify specific items of the world's scientific and technical literature with an ease, speed, accuracy, and thoroughness that make it indispensable to scientific, medical, and technical libraries both large and small. And the new 5-Year Cumulative SClB-covering all of the scientific disciplines for the years 1965 through 1969 in a single refermce-virtually guarantees that you'll find and validate the information about almost any paper ever published. So there's no need to waste time looking through all the other indexes it might be in. What's more, the new 5-Year SCI takes less than half the space of the five annual issues it replaces. You owe your library patrons, your staff, and yourself the convenience, the authority, and the unrivaled efficiency of the new 5-Year SCI. Find out more about how it can save you time and money. Write for our new brochure.

Institute for Scientific lnformation Dept. ao-28s. 325 Chestnut St., Phila., Pa. 19106, Tel: (215) 923-3300 BOOKS BY TITLE: A CATALOG OF LIBRARY OF CONGRESS PRINTED CARDS Although title arrangements of bibliographic materials often permit simpler, easier, and faster consultation than the more common author arrangements, there has until now been no truly comprehensive published bibliography arranged in title order. The serious need for such a tool will be met by Gale's forthcoming English Language Books by Title, a catalog based on Library of Congress depository cards arranged by title and reproduced in their entirety (including LC and Dewey numbers and subject tracings). Cards included pertain to works completely or principally in the English language, regardless of place of publication. THE BASE SET-Covering the years 1969 and 1970. the base set will consist of more than 160,000 entr~esIn 20 volumes. The f~rsttwo volumes will be ready for shipment in June, 1971; publication of the ent~reset w~llbe completed before the end of the year. The base set IS priced at $380.00. QUARTERLY SUPPLEMENTS AND ANNUAL CUMULATIONS-Supplements to the base set will appear quarterly; the first supplement will cover January through March. 1971. Each two-volume, paperbound issue will contain about 20,000 entries. or about 80.000 entr~esa year. Annual cumulat~ons,clothbound, will be issued about four months after the close of each year. The annual subscr~ptionto the quarterly supplements is $150.00 per year; the annual cumulat~onalso costs $150.00 per year. ADVANTAGES OF THE TITLE APPROACH-In addlt~onto those already mentioned, some of the more prominent advantages of the tltle approach are that ~t will: s~mpllfysearching and permlt use of subprofess~onalsfor th~sfunct~on . . . make poss~blethe rrnrned~atepreparat~on of catalog cards by the Polarold process or s~m~larmethods . . lnclude under the~rt~tles government publ~cat~onsand publ~cat~onsof corporate authors wh~ch are not llsted at all In some b~bl~ograph~es glve an alternate polnt of entry and enable the determ~nat~onof LC card order number when the author IS uncertain or Incorrectly c~ted help el~mlnateconfus~on when maln entry ~nformat~onIn Inter l~braryloan requests does not cor respond w~thmaln entry establ~shedby the lend~ngl~brary In general, give added flex~b~l~tyto search and research act~v~t~eswh~ch untll now have been hand1 capped by the almost exclusive use of author names as the bas~sfor organlzlng catalogs and Indexes TYPES OF PUBLICATIONS INCLUDED-Included among the 80.000 t~tlesto be covered annually In the new Gale publ~catlonwill be the following types of mater~al,many not covered In any other source prov~d~ng t~tleaccess books, monographs, and per~od~cals,publ~cat~ons of unlvers~ty presses. ~nst~tutes,research un~ts,etc . local, state, federal, and fore~gngovernment publlcat~ons,maps, reports, and pamphlets, reprints, publ~cat~ons In m~croform,and other published mater~alsIn Engl~shcataloged by LC, regardless of publ~sheror country of orlgln. FURTHER INFORMATION-Please wrlte for a deta~ledbrochure descr~b~ngthe catalog, the professconal staff ~nvolved~n ~tspreparat~on, and the tr~alplan under whlch the catalog may be used free for 90 days For Im med~ateanswers call Robert Cartwrlght collect at (313) 961 2242 GALE BOOK TOWER . DETROIT. MICH. 48226 RESEARCH COMPANY