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Shutterfly, Inc. 2018 Annual Report

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Shutterfly, Inc. 2018 Annual Report 2019 PROXY STATEMENT AND 2018 ANNUAL REPORT The following infographic shall not be deemed “filed” for purposes of section 18 of the Securities and Exchange Act of 1934, as amended, or otherwise subject to the liabilities under that section and shall not be deemed to be incorporated by reference into any filing of Shutterfly under the Securities Act of 1933, as amended or the Securities and the Exchange Act of 1934, as amended. See “Non-GAAP Financial Measures” of the Proxy Statement below for a reconciliation of Adjusted EBITDA, free cash flow and free cash flow conversion, all of which are non-GAAP measures, to the most comparable GAAP measures. This proxy statement reflects the version filed with the Securities and Exchange Commission on April 8, 2019. WHO WE ARE LEADING CONSUMER FRANCHISE PAIRED WITH A HIGH POTENTIAL ENTERPRISE OPPORTUNITY 2018 BY THE NUMBERS CONSUMER ENTERPRISE $2.0B 50B+ REVENUES HOSTED PHOTOS* ~$41 46% 43% 11% 24M REVENUE* REVENUE* REVENUE* AVERAGE ANNUAL ORDER VALUE* ORDERS* The leading digital retailer Built on the tradition of Variable print-on-demand and manufacturer of “Picture Day,” Lifetouch solutions for large high-quality personalized captures smiling faces, enterprises. ~80% 10M products and services. preschool through high Shutterfly Business REVENUE FROM CONSUMERS* Shutterfly Consumer school graduation. Solutions delivers RETURNING brings photos to Additional product lines digital printing CUSTOMERS* life in photo books, include portrait studios, services that enable personalized gifts, home yearbooks, sports, events efficient and effective décor, cards, stationery, and churches. customer engagement 46% calendars and prints. through personalized FREE CASH FLOW communications. CONVERSION✝ *Percentages based on 12 months of Lifetouch revenue. Lifetouch was acquired on April 2, 2018. *Shutterfly Consumer figures SHUTTERFLY PRODUCT CATEGORY EVOLUTION KIDS & PETS CARDS PHOTO TINY PRINTS GIFTS BOUTIQUE SHUTTERFLY WEDDING PRINTS CALENDARS PHOTO CARDS TINY PRINTS HOME DECOR / STATEMENT SHOP LIFETOUCH BOOKS EXPANSION ACQUISITION PHOTO GIFTS GIFTS ACQUISITION EXPANSION 1999 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ’13 ’14 ’15 ’16 ’17 ’18 2019 OUR STRATEGY 2019 TO 2021 2019 FOCUS • Continued range expansion • Drive mobile monetization • Increase personalization and targeting • Drive participation of Lifetouch through awareness programs • Leverage Shutterfly Photos at Lifetouch MOBILE CATEGORY AND IMPROVE PRINTS MARKETING AND INCREASE LIFETOUCH COST AND • Focus Enterprise on existing FIRST RANGE EXPANSION AND HOLIDAY CARDS PROMOTIONAL PARTICIPATION RATE REVENUE customers and grow pipeline OFFERING INVESTMENTS SYNERGIES ACTIVE CUSTOMERS END-TO-END 15M+ Lifetouch Consumers* MEMORY Leader in + Leader in SOLUTION photo-based products school photography Lifetouch low-cost customer acquisition vehicle 10M Shutterfly Consumers BIRTH PRESCHOOL K-12 GRADUATION WEDDING HOLIDAYS & *3-year active consumers SEASONAL FREE CASH FLOW✝ SUMMARY 2020—2021 MINIMUM ($ in Millions) ADJUSTED EBITDA✝ TARGET $0 Cash Flow 2014 68 From Operations Low High 450 $92 $74 44 Exclusions $166 42 +64% Free Cash Flow ADJUSTED 2015 340 $77 $88 EBITDA Capital Expenditure $165 2016 400 $10 $80 $114 315 $194 +6% 2017 FREE CASH $71 $169 FLOW $240 FY 2019 Integration Revenue 2021 2018 Guidance and Growth Adjusted $64 $178 $87 Cost and EBITDA Synergies Synergies Range $202 ✝ Non-GAAP measures LETTER FROM THE CEO AND CHAIRMAN OF THE BOARD April 5, 2019 DEAR STOCKHOLDERS, 2018 was a transformational year for Shutterfly. growth of our Personalized Gifts and Home Décor first and only end-to-end memory solution for We almost doubled the size of the company with categories, with 15% growth in the category as families. Together, Shutterfly and Lifetouch will the Lifetouch, Inc. (“Lifetouch”) acquisition; we compared to the fourth quarter in 2017. We help customers capture, preserve, and share the completed the first full year on a consolidated launched 47 new products in 2018, double the most important memories in their lives. website platform in the Shutterfly Consumer number launched in 2017, and introduced the new division, greatly simplifying the business while Kids and Pets categories. Our app also helped We officially welcomed Lifetouch to the family on improving profitability; and we continued to drive drive more photos to Shutterfly Photos which April 2, 2018 and are pleased with the the growth and expansion of our enterprise now hosts over 50 billion photos, driving performance of the business. In this last Fall business, Shutterfly Business Solutions. As a customer engagement and loyalty. And, we laid School Picture Day season, Lifetouch increased result, Shutterfly today encompasses an the foundation for increasingly personalized and the number of accounts, or schools, that they attractive portfolio of scaled, industry-leading targeted marketing and promotions with new serve, with improved retention as well as an businesses each with loyal customers and platforms, while welcoming new leadership to the increase in new accounts. significant cash flow. company to spearhead these efforts. These areas And we’re off to a running start on integration. In of strength were offset by mixed results in the the fourth quarter of 2018, we tested a number of We believe the future is bright for Shutterfly. We Shutterfly Consumer business in 2018, in particular marketing initiatives that inform our plans for believe the Company is well-positioned to the disappointing performance in our prints and technology and marketing initiatives in 2019. significantly increase stockholder value over the holiday cards businesses. Our 2019 plans build on Importantly, we also brought our manufacturing next few years by driving growth in all three of our strengths and directly address the areas of teams together to develop a robust plan for cost our divisions, by delivering substantial cost and underperformance, as discussed below. revenue synergies from the Lifetouch integration, synergies centered around establishing a common and by returning capital to stockholders. We are especially excited about the Lifetouch manufacturing platform, and completed hundreds opportunity. By bringing Lifetouch together with of integrations in our combined businesses. We made significant progress against our Shutterfly, we are building a unique value Meanwhile, we also continued to see strong strategic initiatives in 2018. In Shutterfly proposition for our customers. We are combining growth in our SBS business along with margin Consumer, mobile continues its extraordinary Shutterfly’s strengths as the leader in personalized improvement. SBS grew 19% year-over-year in growth, with app revenues growing 59% year- photo-based products and photo storage, 2018, after successfully onboarding a major new over-year to 20% of Shutterfly.com revenue in together with Lifetouch’s strengths as the leader program signed in the second half of 2017. 2018. We also significantly reaccelerated the in school and family photography, to create the that Lifetouch customers want their photos on • Almost doubled the size of the company while Shutterfly and see it as a natural extension of their delivering financial improvements, including Lifetouch buying experience. We will therefore the quality of earnings. Our vision is to position Shutterfly Photos as the default delivery We believe these achievements set the stage for a method for digital images, while at the same time make the world significant value creation opportunity at Shutterfly expanding the business units, programs and over the next few years. As we do so, we expect a better place by Lifetouch packages that are eligible for digital later this year to mark a new chapter in leadership delivery. The integrated experience will be helping people of Shutterfly as Chris returns to London with his seamless with a single set of account credentials family at the end of the summer. As a board and share life’s joy. across Lifetouch and Shutterfly for Lifetouch’s management team, we are working closely together most important businesses. to identify the next leader who will take Shutterfly Beyond the revenue opportunity, we are also forward and achieve its tremendous promise. investing in initiatives that will, over time, expand Our priorities looking forward are clear: While we had many successes in 2018, we also the efficiencies we originally anticipated from the gained a clearer view of challenges we need to acquisition. With Project Aspen we will establish a • Drive growth in all three of our divisions. tackle aggressively. In Shutterfly Consumer, we single, next-generation manufacturing platform. In • Deliver substantial cost and revenue synergies will continue to build on our success in mobile, phase one of this plan we plan to close four from our Lifetouch acquisition. broaden our range of products and category existing Lifetouch manufacturing facilities and • Return excess capital to stockholders. expansion, and reaccelerate the growth of our open a modern 237,000 square foot facility in popular personalized gifts and home décor lines, Texas in the first half of 2020. Over the next five In closing, we want to thank you for your while improving our offer and execution in more years, we expect Project Aspen to yield continued support. competitive categories like prints and our holiday $130 million in cash cost savings, while also Sincerely, cards. In all these areas, we are also focused on enabling us to offer broader product selection, making
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