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What Sellers Need to Know – Intel Business Data Cloud Mobility Security Intelligence Center Enterprise Computing Solutions – North America Intel Lenovo® X86 Servers What Sellers Need to Know arrow.com Table of Contents Lenovo Company Overview 2 X86 Server Marketplace 2 Customer Buying Motivations 3 Lenovo Product Overview 4 System x Enterprise Servers 5 Lenovo High-Density Servers 6 NeXtScale System M5 6 System x iDataPlex® dx360 M4 6 Lenovo Blade Servers 7 Lenovo Tower Servers 8 Lenovo Rack Servers 9 Intel Server Processors 10 Intel Mainstream Platforms Comparison Chart 10 Intel Atom Processor 11 More Intel Inside 12 Competitive Landscape 13 Dell® 13 HP® 13 IBM® 13 Fujitsu® 16 Oracle® 16 Cisco® 16 What Sellers Need to Know 17 Lenovo SELECT Program Links 17 Training Resources 17 Selling Resources 17 1 Lenovo Company Overview Lenovo Group Ltd. is a US$39 billion multinational technology company with headquarters in Beijing, China, and Morrisville, North Carolina. It was founded as “Legend” in 1984 and changed its name to Lenovo in 2004. The company develops, manufactures, and markets reliable, high-quality, secure, and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded X86 Server Marketplace consumer PCs, as well as servers, workstations, and a family of mobile Internet devices, including tablets and The server market is very dynamic. Web Hosting Geeks smartphones. In 2013, Lenovo was the world’s largest published an article entitled, “Has the Worldwide Server computer vendor by unit sales. They acquired IBM’s Market Rebounded?” that looks at recent trends and the personal computer business in 2005 and IBM’s System x outlook for the server market in the future. business in 2014. In the U.S., there are five major players in the server Lenovo has over 54,000 employees, including more market – HP, IBM, Dell, Oracle, and Cisco. Gartner analyst than 3,200 engineers, researchers, and scientists. It has Errol Rasit outlines the opportunities for each vendor in operations in 60+ countries and sells its products in 160+ the cbronline.com article, “Top 5 Companies Driving the countries. As a global Fortune 500 company, Lenovo Server Market 2014.” As a side note, Lenovo’s purchase of has major research centers in Yamato, Japan; Beijing, IBM’s System x line adds them to the mix in the U.S. market. Shanghai; Shenzhen, China; Sao Paulo, Brazil; and Raleigh, North Carolina. The Enterprise Channel in the U.S. is a huge opportunity for Lenovo, and their SELECT Partner Program won the Channel 5 Star Award by CRN in 2014. In addition, Lenovo is the #1 storage vendor solution in Japan (ahead of Hitachi and EMC). arrow.com | 800 544 7674 2 Customer Buying Motivations The cost savings found in this study revolved around several operating expense (OPEX) factors. This is a major selling What is driving the purchase of x86 point for new technology acquisition: hardware maintenance based systems? costs rise over time, new systems are more energy (and space) efficient, and older systems require more staff attention due The IDC study, “The Cost of Retaining Aging IT to maintenance required and failures. Upgrading resulted in a Infrastructure,” provides some interesting insight from an return on investment (ROI) of more than 150% over three years. IDC server workload study of 1,000+ sites finding: In addition, it found the payback period of the initial investment - 39% of new server acquisitions occurred as part of was 11.7 months. routine or planned server refresh. From an operating environment standpoint, Windows is the dominate operating system for x86-based servers - 33% of purchases were for new application project. and represents approximately 60% of overall new license - 28% supported additional compute capacity. shipment volume. While Linux represents 40% of the volume according to the IDC white paper, “Oracle Linux: Engineered In addition, IDC studies quoted in this white paper found: into a Business-Class Solution.” This study also provides the following insights into the workloads of Linux servers: - Maintenance/management costs generate twice as much in total IT costs as server acquisition. - Failure rates begin to climb as servers aged into their - Linux is best known for bringing attributes that historically fourth year and beyond. were associated with UNIX, including scalability, reliability, and portability to x86-based systems. - For every dollar invested in new technology, two and a - Linux servers are the leading Web workload environment. half times was eventually saved over a period of three - The largest growth area for Linux is in the commercial years per 100 users using the new system. workloads space. - Linux holds in excess of 90% market share of - 80% of staff time is spent on maintaining existing HPC installations. infrastructure; 20% is spent on innovation and value- - Linux is ported to every major architecture in commercial added initiatives. use, including mainframes, CISC, RISC, x86, and low-end ARM and Atom processors. - Linux captures approximately 50% of UNIX migrations, with Windows capturing the other 50%. - IDC Research suggests that UNIX customers are great prospects for migration – in part due to the standardization efforts on Linux and x86 hardware. 3 Competitive replacements of older technology are also a good This study also highlights the importance of power and cooling opportunity. Older IBM POWER-based UNIX systems are costs. It notes that these costs grew eight times as fast a prime targets for replacement. The IDC white paper, “Server server acquisition costs. In addition, costs for maintenance Transition Alternatives: A Business Value View Focusing on and management, viewed as a category, grew four times as Operating Costs,” was written to promote upgrading to newer fast as server acquisition costs. Both of these areas are key POWER technology, but also provides several important selling points of x86-based systems. Customers looking to points that apply to x86 servers, including: control these expenses make good prospects for selling new - Customers can gain a quick ROI after upgrading to x86 technology. newer technology. Competitive conversions from HP Itanium or HP PA-RISC- - A weakness of older POWER systems is energy based HP-UX systems and Oracle SPARC-based Oracle consumption – an x86 server strength. Solaris systems pose a ripe opportunity for sellers. The - POWER hardware and software maintenance fees for these SUSE white paper, “The Case for Migrating from Itanium/ servers rise over time, making them expensive to maintain as HP-UX to x86/SUSE Linux Enterprise Server,” provides a they get older – another compelling reason for customers to detailed discussion of the features and technology differences upgrade to new technology. between HP-UX and Linux environments. SUSE covers - Upgrading to newer POWER technology increases Oracle Solaris to SUSE features and technology differences productivity for IT staff (reduced OPEX) and avoids in the white paper, “The Case for Migrating from SPARC/ hardware, software, and facilities cost requirements – both Oracle Solaris to x86/SUSE Linux Enterprise Server.” As an key value propositions for current x86 technology. additional reference, the SUSE white paper, “Modernize Your Data Center,” covers IBM POWER/AIX conversions to x86/ SUSE Linux Enterprise Server. Lenovo Products Overview Lenovo produces a large line of computer systems, including laptops, tablets, desktops, all-in-ones, workstations, servers, and storage. Lenovo has traditionally focused on rack servers and towers with their ThinkServer® tower servers and ThinkServer rack servers. With the acquisition of IBM’s System x® line, Lenovo’s server line has been expanded to not only include System x tower servers and System x rack servers, but also System x high density servers, System x blade servers, and System x enterprise servers – all new areas for Lenovo. The System x product line boasts X6 architecture that provides X6 modular book technology, integrates flash memory technology, and provides for features on demand. arrow.com | 800 544 7674 4 Lenovo’s ThinkServer servers support the following operating and virtual environments: Operating Environments Virtualization Environments Microsoft® Windows™ VMware® Red Hat® Linux KVM SUSE® Linux Microsoft Hyper-V™ Citrix® Xen™ The operating system support matrix contains complete details. Lenovo’s System x servers support the following operating and virtual environments: Operating Environments Virtualization Environments Microsoft® Windows™ VMware® Red Hat® Linux KVM SUSE® Linux Microsoft Hyper-V™ Canonical® Ubuntu Oracle® Linux Asianux Server Oracle Solaris™ The System x operating system list contains complete details. System x Enterprise Servers System x enterprise servers feature X6 architecture and leverage mainframe server design in an industry-standard platform. IBM x3950 X6 and x3850 X6 are the first servers designed and optimized for memory-channel storage. By leveraging unique eXFlash memory-channel storage, X6 systems can deliver unmatched storage performance and capacity. Maximum Maximum Maximum Model Form Factor Processor Family Processors Cores Memory System x3850 X6 4U Rack Intel Xeon E7-4800/8800 4 60 6.0TB System x3950 X6 8U Rack Intel Xeon E7-4800/8800 8 120 12.0TB System x3850/x3950 X5 4U Rack Intel Xeon E7 4 40 3.0TB System x3690 X5 2U Rack Intel Xeon E7 2 20 1.0TB IBM BladeCenter HX5 Blade Intel Xeon E7 4 40 1.25TB 5 Lenovo High-Density Servers Lenovo provides platforms for compute-intense workloads, including technical computing, grid, analytics cloud, HPC, technical computing, and more. NeXtScale System M5 System x iDataPlex® dx360 M4 The NeXtScale System™ provides dense performance The System x iDataPlex dx360 is designed to optimize across compute, I/O, storage, and acceleration functions density and performance within a typical data center’s in a cost- and energy-effective way. NeXtScale is available infrastructure limits. The unique half-depth form factor with a choice of air-cooled or water-cooled offerings with improves compute density in a space-constrained data the following features: center.
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