June 8, 2021, 10:00 A.M

ADA ASSISTANCE: If you are a person with a disability who needs special accommodations in order to participate in this proceeding, please contact the County Administrator's Office, by phoning (305) 292-4441, between the hours of 8:30 a.m. - 5:00 p.m., no later than five (5) calendar days prior to the scheduled meeting; if you are hearing or voice impaired, call "711". AGENDA MONROE COUNTY TOURIST DEVELOPMENT COUNCIL TUESDAY, JUNE 8, 2021, 10:00 A.M. Join Zoom Meetinghttps://us02web.zoom.us/j/87866578760

The Monroe County Tourist Development Council will convene on Tuesday June 8, 2021 at 10:00 a.m. at the Marathon Government Center. Public Participation will be via Communications Media Technology (“CMT”) using a Zoom webinar platform.

Due to Covid-19 and social-distancing guidelines established by the Center for Disease Control (CDC), members of the public are to attend the meeting and participate via CMT by using the Zoom webinar or dialing in on the phone numbers provided below.

The meeting may also be accessed: Meeting ID: 878 6657 8760 One tap mobile +13126266799,,87866578760# US (Chicago) +19292056099,,87866578760# US (New York)

Dial by your location +1 312 626 6799 US (Chicago) +1 929 205 6099 US (New York) +1 301 715 8592 US (Washington DC) +1 346 248 7799 US (Houston) +1 669 900 6833 US (San Jose) +1 253 215 8782 US (Tacoma) Meeting ID: 878 6657 8760 *Any person that wishes to be heard on any agenda item shall notify administrative staff prior to the start of the meeting.

A. Call to Order B. Roll Call C. Mission Statement D. 1. Consideration and Action re: Allowing TDC Board Members to Participate Remotely

Roll Call

2. Additions to and Approval of the Agenda

E. Approval of the Minutes 1. April 27, 2021 Regular Meeting Minutes

BULK APPROVALS (Recommended Bulk Items are BOLD)

F. Budget 1. Four Penny Revenue Report 2. Consideration and Action re: FY 2022 Line Item Budget

1 June 8, 2021

G. Advertising 1. Review of monthly accounting breakdown & FY 2021 Generic Destination & Umbrella campaign recap 2. Response Report – FYI 3. Advertising Recap – FYI 4. Search Engine Marketing Report – FYI 5. Consideration and Action re: Lobster Season Media Add-on

H. Film Commission 1. Status Report

I. Public Relations 1. Status Report 2. Ameurop Report 3. Presentation: 2021 Hurricane Season 4. Presentation: Current PR

J. Sales and Marketing 1. Status Report

K. Research 1. Status Report 2. Review of VIS Call Reports 3. Monitoring Economic Status Update 4. Consideration and Action re: Amendment to Agreement with JDO Insights

L. Administrative 1. Status Report 2. Director’s Report 3. Operations Manual Update - FYI

M. Website 1. Website Status Report

N. TDC Related Items 1. Consideration and Action re: Agreement with Tinsley Advertising and Marketing, Inc. – Advertising Agency

O. District Advisory Committee Items 1. District I a). DAC I April 7, 2021 Regular Meeting Minutes – FYI 2. District II a). DAC II April 6, 2021 Regular Meeting Minutes – FYI b). Consideration and Action re: Ms. Penny Underwood/Tourist Related Representative c). Consideration and Action re: Mr. Kevin Geanides/Lodging Representative 3. District III a). DAC III April 7, 2021 Regular Meeting Minutes – FYI 4. District IV a). DAC IV April 6, 2021 Regular Meeting Minutes – FYI 2 June 8, 2021

5. District V a). DAC V April 6, 2021 Regular Meeting Minutes – FYI

P. Cultural Umbrella 1. Minutes of Cultural Umbrella Meeting – FYI

Q. Fishing Umbrella 1. Minutes of Fishing Umbrella Meeting – FYI

R. Dive Umbrella 1. Minutes of Dive Umbrella Meeting – FYI 2. Consideration and Action re: Mr. Eric Billips District IV Representative

S. Public/Industry Input T. General Discussion

Adjourn the meeting of the Monroe County Tourist Development Council Convene meeting as Visit Florida Keys U. Visit Florida Keys 1. Consideration and Action re: Visit Florida Keys portion of the April 27, 2021 meeting minutes

Adjourn the meeting of Visit Florida Keys

3 June 8, 2021

Agenda Item # D.1. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Consideration and Action re: Allowing TDC Board Members to Participate Remotely

ITEM BACKGROUND: Attached.

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: Approval

TOTAL COST:

ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Administrative Office

DEADLINE DATE: May 28, 2021

DATE: May 28, 2021

To: Tourist Development Council Members

From: Ms. Stacey Mitchell, Director

RE: Allowing TDC Board Members to Participate Remotely

The June 8, 2021 TDC Meeting will be held in a hybrid format with quorum (at least 5 members of the Board) being established at the Marathon Government Center and other members of the Board participating remotely. Assistant County Attorney Christine Limbert has advised that those members physically present must move approval for those members who are not physically present to participate in the meeting remotely. Please see additional information below. Due to COVID-19 and an increased risk for severe illness, it is requested that the TDC Members, which are physically present to establish quorum, allow the other TDC Board Members to attend this meeting remotely as an extraordinary circumstance in accordance with Florida Attorney General Office (AGO) opinion(s). Prior AGO opinion have provided that when a quorum of the board is physically present, the participation of an absent member by telephone conference or other interactive electronic technology is permissible when such absence is due to “extraordinary circumstances” such as an illness. A determination of an extraordinary circumstance must be made in the good judgement of the board. (See AGO 03-41, AGO 94-55, AGO 92-33 and AGO 02-82) Agenda Item # E.1. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Consideration and Action re: April 27, 2021 Regular Meeting Minutes

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: Approval

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Administrative Office

DEADLINE DATE: May 28, 2021

Monroe County Tourist Development Council Meeting

The April 27, 2021 meeting of the Monroe County Tourist Development Council was called to order by Chairperson Irwin at 10:07 a.m., at the Marathon Government Center via a hybrid Zoom meeting platform.

TDC Members Physically Present at Marathon Government Center Were: Mr. Jim Bernardin, Mayor Michelle Coldiron, Mr. George Fernandez, Ms. Rita Irwin, Ms. Peg Laron, Ms. Diane Schmidt and Ms. Gayle Tippett

Consideration and Action re: Allowing TDC Members to Participate Remotely: Due to COVID-19 and an increased risk for severe illness, it is requested that the TDC Members, who are physically present to establish quorum, allow the other TDC Board Members to attend this meeting remotely as an extraordinary circumstance in accordance with Florida Attorney General Office (AGO) opinion(s). Prior AGO opinion have provided that when a quorum of the board is physically present, the participation of an absent member by telephone conference or other interactive electronic technology is permissible when such absence is due to “extraordinary circumstances” such as an illness. A determination of an extraordinary circumstance must be made in the good judgement of the board. (See AGO 03-41, AGO 94-55, AGO 92-33 and AGO 02-82).

Mayor Coldiron moved approval to allow the TDC Board members who were attending the meeting remotely to participate in the meeting remotely as an extraordinary circumstance in accordance with Florida Attorney General Office opinion(s), Mr. Fernandez seconded. Motion passed unanimously.

TDC Members Physically and Remotely in Attendance: Mr. James Bernardin, Mayor Michelle Coldiron, Mr. George Fernandez, Ms. Rita Irwin, Mayor Terri Johnston*, Ms. Peg Laron, Ms. Diane Schmidt, and Ms. Gayle Tippett

TDC Members Absent: Mr. Timothy Root (1st absence in Fiscal Year)

District Advisory Committee Chairpersons/Representatives Present Were: Mr. Steve Robbins (DAC I), Mr. Henry Hamilton (DAC II), Ms. Vicki Tashjian (DAC III) Ms. Patti Stanley

District Advisory Committee Chairpersons/Representatives Absent Were: Ms. Joy Boyd (DAC V)

Agencies Present Were: Mr. John Underwood, Mr. Eric Gitlin, Mr. Dorn Martel and Ms. Danielle Salman - Tinsley Advertising, Mr. Clinton Barras - Floridakeys.com, Mr. Andy Newman, Ms. Carol Shaughnessy, Ms. Julie Botteri - NewmanPR

Staff Present Were: Ms. Christine Limbert-Barrows – Assistant County Attorney, Ms. Stacey Mitchell – TDC Marketing Director, Ms. Kelli Fountain – TDC Director of Market Research, Ms. Maxine Pacini and Ms. Ammie Machan

Approval of the Agenda: Ms. Schmidt moved approval of the agenda as presented, Ms. Tippett seconded. Motion passed unanimously.

Approval of the Minutes: Ms. Tippett moved approval of the March 23, 2021 TDC meeting minutes as presented, Mr. Fernandez seconded. Motion passed unanimously.

Monroe County Tourist Development Council April 27, 2021 Page 2 Approval of the Agenda Bulk Items: Mayor Michelle Coldiron moved approval of the following bulk items:

F. Budget 1. Four Penny Revenue Report

G. Public Relations 1. Status Report 2. Ameurop Report

H. Film Commission 1. Status Report

I. Advertising 1. Review of monthly accounting breakdown & FY 2021 Generic Destination & Umbrella campaign recap 2. Response Report – FYI 3. Advertising Recap – FYI 4. Search Engine Marketing Report – FYI

J. Sales and Marketing 1. Status Report

K. Research 1. Status Report 2. Review of VIS Call Reports 3. Monitoring Economic Status Update 4. Consideration and Action re: Economic Impact Study

L. Administrative 1. Status Report 2. Director’s Report

M. Website 1. Website Status Report

N. TDC Related Items 1. Consideration and Action re: Amendment to Agreement with Florida Keys Council of the Arts – Arts Council Services 2. Consideration and Action re: Agreement with Florida Keys Council of the Arts – Cultural Umbrella

O. District Advisory Committee Items 1. District I a). DAC I February 24, 2021 Regular Meeting Minutes – FYI 2. District II a). DAC II February 23, 2021 Regular Meeting Minutes – FYI 3. District III a). DAC III February 24, 2021 Regular Meeting Minutes – FYI 4. District IV a). DAC IV February 23, 2021 Regular Meeting Minutes – FYI b). Consideration and Action re: Mr. Lou Sena/Lodging Representative 5. District V a). DAC V February 23, 2021 Regular Meeting Minutes – FYI P. Cultural Umbrella 1. Minutes of Cultural Umbrella Meeting – FYI

Q. Fishing Umbrella 1. Minutes of Fishing Umbrella Meeting – FYI

Monroe County Tourist Development Council April 27, 2021 Page 3 R. Dive Umbrella 1. Minutes of Dive Umbrella Meeting – FYI

Ms. Laron seconded. Motion passed unanimously.

Strategic Budget Plan: Ms. Mitchell reviewed the proposed Fiscal Year 2022 strategic budget plan. She explained that the line item budget would be brought back to the TDC during the June meeting for approval, and then would be presented to the BOCC in September for final approval.

Projected Annual Four Penny Revenue $35,750,000 Less State Reserves (F.S.129.01*) $ (1,787,500) Balance Brought Forward Based on End of FY 2021 Projections Revenue Variance/Expenditures Variance $ 4,094,565

Estimated unexpended capital/event contracts & unallocated resources Unallocated Capital Resources $ 2,619,051 Administrative Resources $ 50,285 Event Resources $ 151,775 District Promotional Advertising $ 571,905 District Economic/Natural Disaster Capital Fund $ 2,304,475 Capital Agreements Brought Forward From FY 21 $ 6,295,399 Event Agreements Brought Forward From FY 21 $ 703,089 Total Estimated unexpended capital/event contracts & unallocated resources $12,700,979

Two Penny Generic Emergency Funds BBF from FY 2021 Events Promotion $ 1,827,833 Advertising and Promotion $ 1,200,000 (Staff will recommend an additional $800,000 for FY 2022 from resources) Administration $ 426,982 (Staff will recommend an additional $48,018 for FY 2022 from resources)

Total Emergency Resources BBF $ 3,454,815

Total FY 2022 Budget $54,212,859

Capital Projects Capital Projects funding (agreements – BBF) from FY 2021 $6,295,399 ($5,541,478 of this total is City/County/municipalities projects)

NEW Capital Projects Resources for FY 2022 $4,792,603 Unallocated FY 2021 Capital Resources $2,619,051 Total Capital Resources Available in FY 2022 $7,411,654

UMBRELLAS We recommend increasing each of the Umbrella Budgets by $50,000 from the FY 2021 budget Cultural Umbrella: $700,000 Fishing Umbrella: $700,000 Dive Umbrella: $700,000

Monroe County Tourist Development Council April 27, 2021 Page 4 CAPITAL PROJECT FUNDING

Each year the TDC, in concert with the BOCC, allocates a portion of the annual bed tax revenue from the last complete fiscal year (For FY 22 our FY 20 audited budget has been utilized). The utilization of this amount of funding is contingent upon the continuing stability and growth of the tourism industry.

• NEW capital resources based on FY 2020 revenue ($4,792,603) plus FY 2021 Capital unallocated rollover ($2,619,051) totaling $7,411,654 can be considered for FY 2022 Capital Projects. • Capital projects will be funded from the two penny DAC budgets. • Capital project contractors that have indicated their contract amount will not be expended on or before September 30, 2021 will be brought forward to FY 2022. • We will recommend that each District continue to consider if they wish to set aside funds in their economic/natural disaster Capital Fund to be utilized as a fast resource during an economic/natural disaster where repairs to tourist facilities may become necessary.

GOVERNMENT COST ALLOCATION

• TDC projects $309,273 for county government cost allocation to mitigate development of tourism in FY 2022. This cost includes services for the County Administrator, Finance Department, County Attorney’s Office, Technical Services, OMB, Purchasing Department, Public Works and the Board of County Commission. • To offset the expenses relating to the collection and administration of the bed tax revenue by the Tax Collector and Clerk of the Court, up to 3% of the bed tax revenue is provided for the purpose.

BUDGET AMENDMENTS

The TDC budget provides the flexibility to make operational modifications throughout the budget year, however, no budget amendments will be considered unless an economic/natural disaster is declared.

• F.S. 129.01 mandates that the budget must be balanced, so that the total of the estimated receipts available equals the total of appropriations for expenditures. The budgeted receipts must include 95% of all receipts reasonably anticipated. Therefore, this is reflected in the 5% reserve within the TDC budget, in case there is a shortfall in revenue projections. • Capital Projects, Event contracts, and unallocated Resources brought forward to FY 2022 from previous years. The total operating budget changes year to year based on estimated revenue and expenditure variances, contracts brought forward, and emergency funds. • Capital Emergency funding comes from the 3rd and 4th pennies would be reflected in the district budgets

Mr. Fernandez moved approval of the FY 2022 Strategic Budget Plan as presented, Mr. Bernardin seconded.

A roll call vote was taken with the following results: Mr. James Bernardin Yes Mayor Michelle Coldiron Yes Mr. George Fernandez Yes Ms. Peg Laron Yes Ms. Diane Schmidt Yes Ms. Gayle Tippett Yes Ms. Rita Irwin Yes Motion passed.

Presentation: Website Booking Engine: Mr. Clint Barras provided an update on the status of the destination’s website commission free online booking engine. He stated that Root Rez has begun to Monroe County Tourist Development Council April 27, 2021 Page 5 populate the booking engine with the properties in the destination and the engine was planned to “go live” at the end of the week. Mr. Barras stated that there would be further outreach to the properties who are not yet on the engine and Root Rez and Two Oceans Digital were both available to answer any questions that the properties may have.

Presentation: Tinsley Advertising RFP: Ms. Mitchell stated that our current agreement with Tinsley Advertising and Marketing, Inc. to provide professional advertising agency services expires on September 30, 2021. The TDC Administrative office advertised an RFP with a deadline for receipt of proposals of April 6, 2021. Only one submission was received, from our current agency, Tinsley Advertising and Marketing, Inc. Ms. Mitchell explained that during today’s meeting Tinsley Advertising and Marketing, Inc. would present their proposal and after the presentation there would be a motion on whether or not to accept the RFP submitted by Tinsley Advertising and Marketing, Inc. and to move forward to the Contract Negotiation Committee.

Mr. John Underwood, Mr. Dorn Martell, Mr. Eric Gitlin and Ms. Danielle Salman were in attendance and provided a comprehensive review of the proposal submitted by Tinsley Advertising and Marketing, Inc. Mr. Underwood and Mr. Martell provided an overview of the history and structure of the agency, emergency management plan, and service capability to Monroe County. The agency presented their strategy to market the destinations strengths and assets and showed examples of new creative for each of the districts, umbrellas and niche markets such as family travel, foodies and other target markets. Mr. Martell provided an in-depth case study of the actions and strategies used by the agency during Hurricane Irma and the COVID-19 pandemic.

Ms. Irwin complimented the agency on the hard work and effort that they put into their proposal.

*Mayor Johnston arrived during the presentation.

Consideration and Action re: Selection of Tinsley Advertising Agency: Ms. Irwin entertained a motion to select Tinsley Adverting and Marketing, Inc. and to enter into contract negotiations with the agency.

Ms. Tippett moved approval to select Tinsley Advertising and Marketing, Inc. and for the Contract Negotiation Committee to enter into contract negotiations with the agency, Mr. Fernandez seconded. Motion passed unanimously.

The Contract Negotiation Committee (Ms. Rita Irwin, Mr. Jim Bernardin and Mr. George Fernandez) will meet on May 3, 2021 with Tinsley Advertising to negotiate a contract. The contract will be brought forward to the TDC at their meeting of June 8, 2021. Upon approval by the TDC the contract will be placed on the July BOCC meeting agenda for final approval.

General Discussion/Public/Industry Input: Mr. Andy Newman showed coverage of the Seven Mile Bridge Run on the homepage of the New York Times website. He stated that the broadcast value of the coverage of the event was over $700,000.

There being no further business, the meeting was adjourned at 12:28 p.m.

Monroe County Tourist Development Council April 27, 2021 Page 6 Visit Florida Keys Meeting

The April 27, 2021, meeting of Visit Florida Keys was called to order by President Rita Irwin at 12:28 p.m. via hybrid Zoom meeting platform.

TDC Members Present Were: Mr. James Bernardin, Mayor Michell Coldiron, Mr. George Fernandez, Mayor Terri Johnston, Ms. Peg Laron Ms. Diane Schmidt, and Ms. Gayle Tippett

TDC Members Absent Were: Mr. Timothy Root

Consideration and Action re: Approval of Bulk Items: Ms. Schmidt moved approval of the following bulk items: 1. Consideration and Action re: Visit Florida Keys portion of the March 23, 2021 meeting minutes 2. Consideration and Action re: Corporation Agreement

Mayor Coldiron seconded. Motion passed unanimously.

There being no further business of the corporation, the meeting was adjourned at 12:30 p.m.

Agenda Item # F.1. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Four Penny Revenue Report

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Administrative Office

DEADLINE DATE: May 28, 2021

FOUR PENNY REVENUE REPORT Fiscal Year 2020 - 2021

$- $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000

$139,445 APR

$118,745 MAY

JUN $2,494,713

JUL $2,988,663

AUG $2,335,261

SEP $1,998,788

$2,272,147 OCT

$2,476,946 NOV

DEC $3,941,230

JAN $4,042,806

FEB $5,161,938

MAR $7,080,785

April 2020 - March 2021 April 2019 - March 2020

MARKET SHARE FY 2002 FY 2003 FY 2004 FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 Year to Date DISTRICT I 53.68% 53.73% 53.96% 53.41% 52.19% 51.59% 54.78% 57.33% 57.93% 58.03% 58.31% 57.87% 56.64% 55.88% 55.91% 54.19% 59.10% 54.03% 48.28% 46.25% DISTRICT II 5.53% 5.33% 5.67% 5.65% 5.94% 5.97% 5.65% 5.41% 5.28% 5.05% 4.85% 5.01% 5.91% 6.03% 5.43% 6.56% 6.15% 6.34% 7.41% 8.61% DISTRICT III 13.58% 13.99% 13.59% 13.58% 14.69% 14.64% 12.76% 14.34% 14.05% 14.37% 14.16% 14.00% 14.34% 14.99% 15.83% 15.61% 13.00% 15.92% 18.17% 18.17% DISTRICT IV 12.91% 12.86% 12.85% 13.15% 13.58% 13.59% 12.75% 9.51% 10.42% 10.81% 11.00% 11.28% 11.02% 10.70% 10.60% 10.47% 7.38% 9.81% 11.05% 11.03% DISTRICT V 14.30% 14.08% 13.93% 14.20% 13.60% 14.22% 14.05% 13.40% 12.32% 11.75% 11.68% 11.83% 12.09% 12.40% 12.23% 13.17% 14.37% 13.89% 15.09% 15.95% TOTAL 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

This is a management report to reflect tourist tax revenues collected and remitted in Monroe County. Revenue is shown in the month collected in Monroe County. FY2018 is from October 1, 2017 to September 30, 2018. DISCLAIMER: The figures are provided by DOR/Finance Department/Tax Collector's Office. Beginning October 1991, the figures are unaudited from the Finance Department. NOTE: One Cent added to Bed Tax By Monroe County June 2009 NOTE: As the result of an audit, Dist II was credited $10,843.57 in tax revenues, interest and penalties in the 12/14 tax report for collection period 01/11-12/13. The amount was distributed over the 36 month period. NOTE: As the result of an audit, Dist III was credited $20,533.78 in tax revenues, interest and penalties in the 12/14 tax report for collection period 07/10-06/13. The amount was distributed over the 36 month period. NOTE: As the result of an audit, Dist II was credited $1,549.08 in tax revenues, interest and penalties in the 01/15 tax report for collection period 01/11-12/13. The amount was distributed over the 36 month period. NOTE: As the result of an audit, Dist III was credited $2,843.14 in tax revenues, interest and penalties in the 01/15 tax report for collection period 07/10-06/13. The amount was distributed over 13 misc. months of the 36 month period. NOTE: As the result of an audit, Dist II was credited $1,549.14 in tax revenues, interest and penalties in the 02/15 tax report for collection period 01/11-12/13. The amount was distributed over the 36 month period. NOTE: As the result of an audit, Dist III was credited $2,843.14 in tax revenues, interest and penalties in the 02/15 tax report for collection period 06/10-12/13. The amount was distributed into misc. months over the 36 month period. NOTE: As the result of an audit, Dist III was credited $2,843.14 in tax revenues, interest and penalties in the 03/15 tax report for collection period 07/10-6/13. The amount was distributed into misc. months over the 27 month period. NOTE: As the result of an audit, Dist III was credited $5,686.24 in tax revenues, interest and penalties in the 05/15 tax report for collection period 07/10-6/13. The amount was distributed into misc. months over the 27 month period. Priceline settlement revenues have been added to the January figures for years 2004 through 2010, with an additionnal amount added to July 2010 (to reflect the addition of 1 cent to bed tax collections.) NOTE: As the result of a Priceline.Com settlement, Dist I was credited $581,701.00 in tax revenues in the 02/11 tax report for collection period 01/04-01/10. The amount was distributed over the 7 year period. NOTE: As the result of a Priceline.Com settlement, Dist II was credited $61,377.50 in tax revenues in the 02/11 tax report for collection period 01/04-01/10. The amount was distributed over the 7 year period. NOTE: As the result of a Priceline.Com settlement, Dist III was credited $149,734.93 in tax revenues in the 02/11 tax report for collection period 01/04-01/10. The amount was distributed over the 7 year period. NOTE: As the result of a Priceline.Com settlement, Dist IV was credited $134,490.20 in tax revenues in the 02/11 tax report for collection period 01/04-01/10. The amount was distributed over the 7 year period. NOTE: As the result of a Priceline.Com settlement, Dist V was credited $148,942.69 in tax revenues in the 02/11 tax report for collection period 01/04-01/10. The amount was distributed over the 7 year period.

Monroe County Tourist Development Council Administrative Office Bed Tax Revenue Through March 31, 2021 5/14/2021 FOUR PENNY REVENUE REPORT Fiscal Year 2020 - 2021

DISTRICT I DISTRICT I FY 2021 VS FY 2020 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 $ INC/DEC % INC/DEC

OCTOBER $ 1,183,046.37 $ 1,276,637.24 $ 1,395,162.32 $ 1,391,695.72 $ 1,109,774.39 $ 1,363,662.80 $ 1,423,032.49 $ 1,083,240.89 $ (339,791.60) -24.9% OCTOBER NOVEMBER $ 1,244,140.11 $ 1,332,535.55 $ 1,540,238.53 $ 1,552,520.72 $ 1,320,155.25 $ 1,673,257.16 $ 1,654,293.47 $ 1,192,442.32 $ (461,851.15) -27.6% NOVEMBER DECEMBER $ 1,487,798.06 $ 1,648,530.05 $ 1,809,413.78 $ 1,852,943.28 $ 1,634,555.15 $ 2,005,874.16 $ 2,046,874.11 $ 1,807,190.42 $ (239,683.69) -11.9% DECEMBER JANUARY $ 1,738,436.32 $ 1,935,016.81 $ 2,009,973.29 $ 2,030,157.36 $ 1,822,175.37 $ 2,195,730.39 $ 2,372,769.17 $ 1,846,809.27 $ (525,959.90) -24.0% JANUARY FEBRUARY $ 1,890,532.67 $ 2,133,283.81 $ 2,289,132.38 $ 2,207,078.75 $ 2,186,834.50 $ 2,427,407.81 $ 2,704,598.04 $ 2,408,324.04 $ (296,274.00) -12.2% FEBRUARY MARCH $ 2,157,366.81 $ 2,355,616.65 $ 2,568,973.42 $ 2,455,842.08 $ 2,447,450.59 $ 2,782,351.23 $ 1,574,289.94 $ 3,213,120.97 $ 1,638,831.03 58.9% MARCH APRIL $ 1,668,180.22 $ 1,838,222.78 $ 1,896,718.76 $ 2,033,684.14 $ 1,892,630.94 $ 2,132,924.61 $ 45,056.32 0.0% APRIL MAY $ 1,500,912.49 $ 1,571,948.28 $ 1,680,112.35 $ 1,663,926.89 $ 1,577,875.11 $ 1,776,219.98 $ 35,371.49 0.0% MAY JUNE $ 1,216,309.39 $ 1,319,486.96 $ 1,388,079.98 $ 1,400,684.56 $ 1,484,560.76 $ 1,529,549.62 $ 898,864.18 0.0% JUNE JULY $ 1,297,506.35 $ 1,519,807.37 $ 1,634,608.58 $ 1,643,684.06 $ 1,578,802.94 $ 1,654,672.53 $ 1,047,435.46 0.0% JULY AUGUST $ 1,168,846.54 $ 1,244,740.91 $ 1,251,135.82 $ 1,279,695.82 $ 1,306,116.11 $ 1,211,525.55 $ 799,415.25 0.0% AUGUST SEPTEMBER $ 811,908.31 $ 998,879.46 $ 1,045,254.06 $ 386,596.83 $ 895,394.70 $ 769,090.00 $ 855,051.95 0.0% SEPTEMBER

TOTAL $ 17,364,983.64 $ 19,174,705.87 $ 20,508,803.27 $ 19,898,510.21 $ 19,256,325.81 $ 21,522,265.84 $ 15,457,051.87 $ 11,551,127.91 $ (224,729.31) -1.9% % INC/DEC PREVIOUS YEAR 10.2% 10.4% 7.0% -3.0% -3.2% 11.8% -28.2% Priceline settlement reflected

DISTRICT II DISTRICT II FY 2021 VS FY 2020 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 $ INC/DEC % INC/DEC

OCTOBER $ 77,019.70 $ 95,755.27 $ 87,363.54 $ 102,443.59 $ 83,544.04 $ 127,633.94 $ 135,681.29 $ 200,498.01 $ 64,816.72 50.8% OCTOBER NOVEMBER $ 91,003.66 $ 102,166.56 $ 121,133.47 $ 115,770.44 $ 113,586.47 $ 164,625.85 $ 166,441.69 $ 224,979.71 $ 58,538.02 35.6% NOVEMBER DECEMBER $ 154,662.02 $ 187,880.96 $ 178,170.79 $ 181,103.72 $ 172,526.48 $ 233,924.05 $ 249,805.04 $ 354,436.61 $ 104,631.57 44.7% DECEMBER JANUARY $ 209,177.08 $ 258,954.74 $ 248,367.92 $ 257,241.56 $ 194,326.45 $ 289,779.37 $ 319,989.32 $ 396,280.92 $ 76,291.60 26.3% JANUARY FEBRUARY $ 211,376.81 $ 239,333.58 $ 239,504.19 $ 285,033.82 $ 223,068.17 $ 279,254.92 $ 330,171.75 $ 433,509.48 $ 103,337.73 37.0% FEBRUARY MARCH $ 254,357.49 $ 280,479.47 $ 274,339.90 $ 328,202.89 $ 264,430.70 $ 339,689.72 $ 261,850.07 $ 539,628.05 $ 277,777.98 81.8% MARCH APRIL $ 158,565.57 $ 180,265.69 $ 170,955.49 $ 240,571.33 $ 179,283.67 $ 230,173.11 $ 34,959.94 0.0% APRIL MAY $ 135,369.18 $ 150,539.07 $ 137,569.54 $ 217,562.22 $ 155,219.42 $ 189,761.42 $ 28,480.97 0.0% MAY JUNE $ 134,018.34 $ 156,044.62 $ 144,969.15 $ 199,791.62 $ 159,146.23 $ 186,767.26 $ 213,574.60 0.0% JUNE JULY $ 160,648.05 $ 185,300.25 $ 174,371.36 $ 257,768.79 $ 197,057.58 $ 222,962.93 $ 240,556.35 0.0% JULY AUGUST $ 141,455.59 $ 151,199.62 $ 126,619.47 $ 181,858.64 $ 154,454.53 $ 169,396.92 $ 211,259.97 0.0% AUGUST SEPTEMBER $ 83,995.25 $ 80,289.59 $ 90,076.73 $ 42,514.69 $ 107,085.31 $ 92,252.25 $ 181,013.53 0.0% SEPTEMBER

TOTAL $ 1,811,648.74 $ 2,068,209.42 $ 1,993,441.55 $ 2,409,863.31 $ 2,003,729.05 $ 2,526,221.74 $ 2,373,784.52 $ 2,149,332.78 $ 685,393.62 46.8% % INC/DEC PREVIOUS YEAR 32.6% 14.2% -3.6% 20.9% -16.9% 26.1% -6.0% Priceline settlement reflected

Monroe County Tourist Development Council Administrative Office Bed Tax Revenue Through March 31, 2021 5/14/2021 FOUR PENNY REVENUE REPORT Fiscal Year 2020 - 2021

DISTRICT III DISTRICT III FY 2021 VS FY 2020 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 $ INC/DEC % INC/DEC

OCTOBER $ 172,058.80 $ 196,717.24 $ 234,800.48 $ 239,587.26 $ 196,810.44 $ 215,613.40 $ 270,503.04 $ 352,644.06 $ 82,141.02 38.1% OCTOBER NOVEMBER $ 212,316.44 $ 243,103.28 $ 293,276.57 $ 302,122.70 $ 211,083.73 $ 316,072.08 $ 400,682.51 $ 412,439.84 $ 11,757.33 3.7% NOVEMBER DECEMBER $ 377,798.51 $ 437,829.39 $ 500,556.19 $ 491,045.96 $ 314,255.12 $ 521,131.58 $ 643,638.11 $ 730,251.52 $ 86,613.41 16.6% DECEMBER JANUARY $ 396,663.53 $ 514,898.57 $ 577,463.89 $ 537,332.79 $ 379,610.14 $ 572,702.13 $ 676,723.57 $ 773,631.89 $ 96,908.32 16.9% JANUARY FEBRUARY $ 465,614.59 $ 552,209.37 $ 616,201.24 $ 613,053.78 $ 435,173.18 $ 651,113.04 $ 859,369.11 $ 921,908.30 $ 62,539.19 9.6% FEBRUARY MARCH $ 613,421.92 $ 709,114.15 $ 822,108.31 $ 762,282.11 $ 576,101.32 $ 878,995.40 $ 579,904.43 $ 1,347,630.74 $ 767,726.31 87.3% MARCH APRIL $ 436,396.80 $ 490,810.39 $ 493,491.53 $ 617,909.65 $ 354,791.73 $ 648,356.51 $ 26,607.41 0.0% APRIL MAY $ 323,260.62 $ 379,017.06 $ 410,244.76 $ 412,509.88 $ 289,670.84 $ 465,397.18 $ 29,922.59 0.0% MAY JUNE $ 392,641.82 $ 458,055.21 $ 521,540.61 $ 532,364.79 $ 432,280.61 $ 667,412.14 $ 593,167.00 0.0% JUNE JULY $ 459,087.56 $ 514,967.14 $ 655,572.62 $ 675,735.36 $ 477,059.98 $ 730,542.89 $ 765,143.09 0.0% JULY AUGUST $ 387,554.12 $ 424,874.40 $ 431,148.60 $ 425,687.44 $ 355,607.57 $ 484,669.66 $ 613,498.26 0.0% AUGUST SEPTEMBER $ 160,313.55 $ 223,120.29 $ 249,246.50 $ 122,101.24 $ 212,858.29 $ 189,879.98 $ 359,382.37 0.0% SEPTEMBER

TOTAL $ 4,397,128.26 $ 5,144,716.49 $ 5,805,651.30 $ 5,731,732.96 $ 4,235,302.95 $ 6,341,885.99 $ 5,818,541.49 $ 4,538,506.35 $ 1,107,685.58 32.3% % INC/DEC PREVIOUS YEAR 15.3% 17.0% 12.8% -1.3% -26.1% 49.7% -8.3% Priceline settlement reflected

DISTRICT IV DISTRICT IV FY 2021 VS FY 2020 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 $ INC/DEC % INC/DEC

OCTOBER $ 163,706.45 $ 189,322.64 $ 203,454.21 $ 187,483.79 $ 48,429.45 $ 177,136.72 $ 198,551.86 $ 263,057.17 $ 64,505.31 36.4% OCTOBER NOVEMBER $ 209,259.00 $ 215,240.80 $ 238,203.29 $ 255,420.09 $ 78,972.73 $ 219,856.52 $ 270,292.42 $ 260,143.98 $ (10,148.44) -4.6% NOVEMBER DECEMBER $ 277,891.42 $ 306,732.33 $ 332,254.49 $ 325,665.79 $ 129,291.76 $ 321,993.05 $ 369,042.51 $ 439,217.97 $ 70,175.46 21.8% DECEMBER JANUARY $ 279,877.01 $ 326,450.78 $ 342,320.70 $ 335,344.27 $ 167,829.51 $ 332,207.98 $ 399,985.73 $ 415,214.52 $ 15,228.79 4.6% JANUARY FEBRUARY $ 354,193.72 $ 384,856.46 $ 411,236.34 $ 402,238.17 $ 214,323.08 $ 425,075.39 $ 515,647.60 $ 573,491.84 $ 57,844.24 13.6% FEBRUARY MARCH $ 456,512.53 $ 491,475.35 $ 529,337.20 $ 513,626.62 $ 307,710.87 $ 570,213.60 $ 358,118.67 $ 802,786.64 $ 444,667.97 78.0% MARCH APRIL $ 341,328.35 $ 365,373.93 $ 360,061.46 $ 422,724.47 $ 257,728.38 $ 401,426.99 $ 7,835.98 0.0% APRIL MAY $ 296,231.06 $ 307,553.44 $ 312,691.40 $ 320,270.73 $ 239,012.54 $ 334,170.50 $ 5,985.59 0.0% MAY JUNE $ 275,891.02 $ 297,069.21 $ 324,493.52 $ 343,415.53 $ 286,181.29 $ 343,848.01 $ 407,087.63 0.0% JUNE JULY $ 310,367.83 $ 335,017.87 $ 377,076.05 $ 388,791.70 $ 297,183.05 $ 375,652.45 $ 427,226.19 0.0% JULY AUGUST $ 265,545.37 $ 266,759.20 $ 263,885.05 $ 287,262.51 $ 231,661.53 $ 260,586.25 $ 326,381.24 0.0% AUGUST SEPTEMBER $ 147,593.99 $ 185,637.20 $ 193,535.62 $ 64,406.78 $ 146,731.33 $ 145,534.90 $ 250,283.06 0.0% SEPTEMBER

TOTAL $ 3,378,397.75 $ 3,671,489.21 $ 3,888,549.33 $ 3,846,650.45 $ 2,405,055.52 $ 3,907,702.36 $ 3,536,438.48 $ 2,753,912.12 $ 642,273.33 30.4% % INC/DEC PREVIOUS YEAR 9.9% 8.7% 5.9% -1.1% -37.5% 62.5% -9.5% Priceline settlement reflected

Monroe County Tourist Development Council Administrative Office Bed Tax Revenue Through March 31, 2021 5/14/2021 FOUR PENNY REVENUE REPORT Fiscal Year 2020 - 2021

DISTRICT V DISTRICT V FY 2021 VS FY 2020 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 $ INC/DEC % INC/DEC

OCTOBER $ 163,097.71 $ 206,942.55 $ 220,909.51 $ 236,622.67 $ 218,439.66 $ 239,564.86 $ 278,543.81 $ 372,706.78 $ 94,162.97 39.3% OCTOBER NOVEMBER $ 221,073.96 $ 255,439.24 $ 284,982.09 $ 313,393.02 $ 278,314.71 $ 326,664.08 $ 395,899.01 $ 386,940.59 $ (8,958.42) -2.7% NOVEMBER DECEMBER $ 322,249.60 $ 375,645.98 $ 399,614.72 $ 430,452.85 $ 395,236.33 $ 474,397.20 $ 577,959.10 $ 610,133.53 $ 32,174.43 6.8% DECEMBER JANUARY $ 352,042.53 $ 428,051.96 $ 438,459.34 $ 452,559.17 $ 438,865.50 $ 517,128.70 $ 620,737.61 $ 610,869.21 $ (9,868.40) -1.9% JANUARY FEBRUARY $ 412,444.88 $ 492,443.37 $ 512,799.03 $ 531,544.93 $ 511,587.49 $ 622,953.40 $ 763,931.46 $ 824,704.67 $ 60,773.21 9.8% FEBRUARY MARCH $ 543,228.57 $ 620,206.96 $ 669,097.04 $ 712,942.14 $ 705,782.06 $ 888,541.08 $ 521,404.61 $ 1,177,618.31 $ 656,213.70 73.9% MARCH APRIL $ 380,435.29 $ 415,145.01 $ 402,338.10 $ 526,935.26 $ 444,084.67 $ 601,984.43 $ 24,984.90 0.0% APRIL MAY $ 280,714.64 $ 304,690.61 $ 336,854.77 $ 378,521.28 $ 337,445.34 $ 422,129.96 $ 18,984.75 0.0% MAY JUNE $ 281,398.92 $ 328,657.32 $ 335,012.00 $ 381,315.40 $ 390,055.49 $ 476,344.21 $ 382,019.35 0.0% JUNE JULY $ 312,707.52 $ 370,339.14 $ 396,231.41 $ 428,462.13 $ 431,317.59 $ 474,326.95 $ 508,302.11 0.0% JULY AUGUST $ 264,144.99 $ 257,923.66 $ 259,464.98 $ 295,826.48 $ 325,925.09 $ 305,336.71 $ 384,706.04 0.0% AUGUST SEPTEMBER $ 171,956.45 $ 199,471.54 $ 228,890.24 $ 147,259.33 $ 204,340.27 $ 185,166.75 $ 353,057.09 0.0% SEPTEMBER

TOTAL $ 3,705,495.06 $ 4,254,957.34 $ 4,484,653.23 $ 4,835,834.66 $ 4,681,394.20 $ 5,534,538.33 $ 4,830,529.84 $ 3,982,973.09 $ 824,497.49 26.1% % INC/DEC PREVIOUS YEAR 15.0% 14.8% 5.4% 7.8% -3.2% 18.2% -12.7% Priceline settlement reflected

MONROE COUNTY MONROE COUNTY FY 2021 VS FY 2020 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 $ INC/DEC % INC/DEC

OCTOBER $ 1,758,929.03 $ 1,965,374.94 $ 2,141,690.06 $ 2,157,833.03 $ 1,656,997.98 $ 2,123,611.72 $ 2,306,312.49 $ 2,272,146.91 $ (34,165.58) -1.6% OCTOBER NOVEMBER $ 1,977,793.17 $ 2,148,485.43 $ 2,477,833.95 $ 2,539,226.97 $ 2,002,112.89 $ 2,700,475.69 $ 2,887,609.10 $ 2,476,946.44 $ (410,662.66) -15.2% NOVEMBER DECEMBER $ 2,620,399.61 $ 2,956,618.71 $ 3,220,009.97 $ 3,281,211.60 $ 2,645,864.84 $ 3,557,320.04 $ 3,887,318.87 $ 3,941,230.05 $ 53,911.18 1.5% DECEMBER JANUARY $ 2,976,196.47 $ 3,463,372.86 $ 3,616,585.14 $ 3,612,635.15 $ 3,002,806.97 $ 3,907,548.57 $ 4,390,205.40 $ 4,042,805.81 $ (347,399.59) -8.9% JANUARY FEBRUARY $ 3,334,162.67 $ 3,802,126.59 $ 4,068,873.18 $ 4,038,949.45 $ 3,570,986.42 $ 4,405,804.56 $ 5,173,717.96 $ 5,161,938.33 $ (11,779.63) -0.3% FEBRUARY MARCH $ 4,024,887.32 $ 4,456,892.58 $ 4,863,855.87 $ 4,772,895.84 $ 4,301,475.54 $ 5,459,791.03 $ 3,295,567.72 $ 7,080,784.71 $ 3,785,216.99 69.3% MARCH APRIL $ 2,984,906.23 $ 3,289,817.80 $ 3,323,565.34 $ 3,841,824.85 $ 3,128,519.39 $ 4,014,865.65 $ 139,444.55 0.0% APRIL MAY $ 2,536,487.99 $ 2,713,748.46 $ 2,877,472.82 $ 2,992,791.00 $ 2,599,223.25 $ 3,187,679.04 $ 118,745.39 0.0% MAY JUNE $ 2,300,259.49 $ 2,559,313.32 $ 2,714,095.26 $ 2,857,571.90 $ 2,752,224.38 $ 3,203,921.24 $ 2,494,712.76 0.0% JUNE JULY $ 2,540,317.31 $ 2,925,431.77 $ 3,237,860.02 $ 3,394,442.04 $ 2,981,421.14 $ 3,458,157.75 $ 2,988,663.20 0.0% JULY AUGUST $ 2,227,546.61 $ 2,345,497.79 $ 2,332,253.92 $ 2,470,330.89 $ 2,373,764.83 $ 2,431,515.09 $ 2,335,260.76 0.0% AUGUST SEPTEMBER $ 1,375,767.55 $ 1,687,398.08 $ 1,807,003.15 $ 762,878.87 $ 1,566,409.90 $ 1,381,923.88 $ 1,998,788.00 0.0% SEPTEMBER

TOTAL $ 30,657,653.45 $ 34,314,078.33 $ 36,681,098.68 $ 36,722,591.59 $ 32,581,807.53 $ 39,832,614.26 $ 32,016,346.20 $ 24,975,852.25 $ 3,035,120.71 13.8% % INC/DEC PREVIOUS YEAR 12.5% 11.9% 6.9% 0.1% -11.3% 22.3% -19.6% Total Priceline settlement reflected

Monroe County Tourist Development Council Administrative Office Bed Tax Revenue Through March 31, 2021 5/14/2021 Agenda Item # F.2. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Consideration and Action re: FY 2022 Line Item Budget

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: Approval

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Administrative Office

DEADLINE DATE: May 28, 2021

DATE: May 28,2021 TO: Monroe County Tourist Development Council FROM: Stacey Mitchell, TDC Director RE: FY 2022 Budget Summary

Each year the administrative staff brings forward a line item budget for review and approval. We brought forward a strategic budget plan at our April 27th, 2021 meeting that was approved by the Board. The strategic plan included bottom line numbers and general guidelines for the operational budget for FY 2022.

We will review the budget in the proposed generic two penny operations that include administration, advertising, sales, public relations, film commission, research and umbrella funding. Likewise, the two penny district budgets, including promotional and capital allocations, will be reviewed. The District Advisory Committees (DACs) have approved their line item budgets at their May meetings.

After approval by the TDC, staff will present the budget to the Monroe County Board of County Commission (BOCC) in a July workshop meeting. Then there will be three (3) public hearings in September with final approval on September 15, 2021. Consideration and action re: FY 2022 TDC budget totaling $54,649,679 Projected Annual Four Penny Revenue $35,750,000 Less State Reserves (F.S.129.01*) $ (1,787,500) Balance Brought Forward Based on End of FY 2021 Projections Revenue Variance/Expenditures Variance $ 4,121,565

Estimated unexpended capital/event contracts & unallocated resources Unallocated Capital Resources $ 2,619,051 Administrative Resources $ 50,285 Event Resources $ 156,775 District Promotional Advertising $ 571,905 District Economic/Natural Disaster Capital Fund $ 2,304,475 Capital Agreements Brought Forward From FY 21 $ 6,732,219 Event Agreements Brought Forward From FY 21 $ 676,089 Total Estimated unexpended capital/event contracts & unallocated resources $13,110,799

UMBRELLAS

The Cultural, Fishing and Dive Umbrella Budgets have been increased to $700,000 each.

CAPITAL PROJECT FUNDING

Capital Projects Capital Projects funding (agreements – BBF) from FY 2021 $6,732,219 ($5,978,298 of this total is City/County/municipalities projects)

NEW Capital Projects Resources for FY 2022 $4,792,603 Unallocated FY 2021 Capital Resources $2,619,051 Total Capital Resources Available in FY 2022 $7,411,654

CAPITAL PROJECT FUNDING

• NEW capital resources based on FY 2020 revenue ($4,792,603) plus FY 2021 Capital unallocated rollover ($2,619,051) totaling $7,411,654 can be considered for FY 2022 Capital Projects. • Capital projects will be funded from the two penny DAC budgets. • Capital project contractors that have indicated their contract amount will not be expended on or before September 30, 2021 has been brought forward to FY 2022. • Each District has set aside funds in their economic/natural disaster Capital Fund to be utilized as a fast resource during an economic/natural disaster where repairs to tourist facilities may become necessary.

STAFF MERIT INCREASES

Consideration of potential Merit increases for designated staff have been included within the Administrative Services line item not to exceed $28,461.

GOVERNMENT COST ALLOCATION

BUDGET AMENDMENTS

The TDC budget provides the flexibility to make operational modifications throughout the budget year, however, no budget amendments will be considered unless an economic/natural disaster is declared.

*The line item budget presented at this meeting may be adjusted to accommodate changes in county cost allocation, county salary/benefits, emergency funds or adjustments to balance brought forward, which will be reflected in the TDC budget that is presented to the BOCC for final approval. The TDC board will be notified of any changes after today’s approval.

FY 2021 2021/2022 TDC TWO PENNY GENERIC PROPOSED BUDGET (Fund 115) FY 2022 FY 2021 Expenditures REVENUE 5,818,313 4,963,875 4,963,875 5% RESERVE STATE STATUTE 129.01 (290,916) (248,194) (248,194) 5,527,397 4,715,681 4,715,681 FUND BALANCE FORWARD REVENUE/EXPENSE VARIANCE 1,196,387 1,162,793 1,162,793 FUND BALANCE FORWARD - Contracted Commitments 568,279 955,717 955,717 EVENT RESOURCES 0 12,282 12,282 FUND BALANCE FORWARD - EMERGENCY CONTINGENCY 1,827,833 1,827,833 1,827,833 BUDGET TO BE ALLOCATED 9,119,896 8,674,306 8,674,306

EVENTS (35%): 75035• EVENT RESOURCES 97,026 94,374 (94,374) 86529• COUNTY COST ALLOCATION 72,713 72,713 (72,713) 75035• COMMISSION AND FEES (FINANCE) 11,393 11,393 (11,393) 75035• FULFILLMENT - CONSUMER 80,000 60,000 (60,000) 75035• FILM COMMISSION OFFICE 300,000 300,000 (300,000) 75035• PUBLIC RELATIONS FEES 682,500 682,500 (682,500) 75035• PUBLIC RELATIONS EXPENSES 1,500,000 1,084,624 (1,084,624) 75035- PUBLIC RELATIONS STRINGER FEES 85,152 85,152 (85,152) 75035• RESEARCH/SALARY/BENEFITS 700,000 600,000 (600,000)

TWOPENNY 75011 CULTURAL UMBRELLA ($700,000+$113,089 BBF) 813,089 864,756 (724,067)

GENERIC EVENTS 75022• FISHING UMBRELLA ($700,000 + $25,000 BBF) 725,000 705,000 (680,000) 75033• DIVE UMBRELLA ($700,000) 700,000 650,000 (650,000) 75035-FLORIDA KEYS COUNCIL OF THE ARTS* 100,000 100,000 (100,000)

75360• DAC I SPECIAL PROJECTS 483,500 0 75360 - DAC I - FANTASY FEST 20 150,000 0 75360 - DAC I - KEY WEST SONGWRITERS 20 150,000 0 75360 - DAC I - RWO OFFSHORE WORLD CHAMPIONSHIP 20 150,000 0 75360 - DAC I - WOMENFEST 20 24,320 (24,320) 75360 - DAC I - SWIM AROUND KEY WEST 21 10,000 10,000 0 75360 - DAC I - FANTASY FEST 21 120,000 120,000 0 75360 - DAC I - FLORIDA KEYS SEAFOOD FESTIVAL 21 (cancelled) 10,000 0 75360 - DAC I - KELLY MCGILLIS CLASSIC 21 Cancelled 10,000 0 75360 - DAC I - KEY WEST HALF MARATHON 21 25,000 (25,000) 75360 - DAC I - KEY WEST LOBSTER FEST 21 10,000 10,000 0 75360 - DAC I - KEY WEST SONGWRITERS 21 100,000 (100,000) 75360 - DAC I - KEY WEST WHISKEY FESTIVAL 21 10,000 (10,000) 75360 - DAC I - RWO OFFSHORE WORLD CHAMPIONSHIP 21 75,000 (75,000) 75360 - DAC I - THE KEY LIME FESTIVAL 21 35,000 (35,000) 75360 - DAC I - TROPICAL HEAT 21 10,000 10,000 0 75360 - DAC I - WOMENFEST 2021 190 190 0 75360 - DAC I - KEY WEST HOLIDAY FEST 21 35,000 35,000 0 75360 - DAC I - MANGOFEST 21 10,000 (10,000)

FY 2022 Summary 5/17/2021 75360• DAC II SPECIAL PROJECTS 73,800 1,135 0 75360 - DAC II - FANTASY FEST 20 10,000 0 75360 - DAC II - PHIL PETERSONS 20 10,000 0 75360 - DAC II - FANTASY FEST 21 20,000 20,000 0 75360 - DAC II - KEY WEST FOOD AND WINE 21 5,000 (5,000) 75360 - DAC II - KEY WEST HALF MARATHON FY 21 7,500 (7,500) 75360 - DAC II - MANGO FEST 21 5,000 (5,000) 75360 - DAC II - UNDERWATER MUSIC FESTIVAL 15,000 (15,000)

75360• DAC III SPECIAL PROJECTS 181,700 5,065 0 75360 - DAC III - CORAL HEAD BLUES 20 20,000 (20,000) 75360 - DAC III - FANTASY FEST 20 30,000 0 75360 - DAC III - HEROES SALUTE 20 4,000 (4,000) 75360 - DAC III - TASTE OF THE ISLANDS 20 20,000 (20,000) 75360 - DAC III - FANTASY FEST 21 30,000 30,000 0 75360 - DAC III - HEROES SALUTE 21 10,000 10,000 0 75360 - DAC III - ISLAND BOAT SHOW 21 10,000 (10,000)

TWO PENNY TWO 75360 - DAC III - FLORIDA KEYS BREW BBQ/SEAFOOD FESTIVAL 21 40,000 (40,000)

GENERICEVENTS 75360 - DAC III - SMART RIDE 21 10,000 10,000 0 75360 - DAC III - SOMBRERO BEACH RUN 21 (Cancelled) 10,000 (10,000) 75360 - DAC III - TASTE OF THE ISLANDS 21 20,000 20,000 0

75360• DAC IV SPECIAL PROJECTS 110,700 0 75360 - DAC IV - LION FISH DERBY 20 4,281 (4,281) 75360 - DAC IV - HALF MARATHON 20 20,000 (20,000) 75360 - DAC IV - ISLAMORADA HALF MARATHON 21 20,000 20,000 0 75360 - DAC IV - ISLAND FEST 21 13,470 0 75360 - DAC IV - KEYS LIONFISH DERBY 21 10,000 10,000 0 75360 - DAC IV - OCEANFEST 21 10,000 10,000 0 75360 - DAC IV - SWIM FOR ALLIGATOR LIGHTHOUSE 21 30,000 30,000 0

75360• DAC V SPECIAL PROJECTS 150,300 22,640 0 75360 - DAC V - KEY LARGO BRIDGE RUN 20 10,000 (10,000) 75360 - DAC V - KEY LARGO MUSIC FESTIVAL 20 30,000 (30,000) 75360 - DAC V -ORANGE BOWL SWIM CLASSIC 20 40,000 0 75360 - DAC V - REEF FEST 20 13,360 (13,360) 75360 - DAC V - FANTASY FEST 21 10,000 10,000 0 75360 - DAC V - KEY LARGO BREW ON THE BAY 21 cancelled 15,000 0 75360 - DAC V - KEY LARGO BRIDGE RUN 21 15,000 15,000 0 75360 - DAC V - ORANGE BOWL SWIM CLASSIC 21 40,000 40,000 0 75360 - DAC V - REEF FEST 21 15,000 15,000 0

75090• EMERGENCY CONTINGENCY RESERVES 1,827,833 1,827,833 0 TWO PENNY GENERIC EVENTS: 9,119,896 8,674,306 (5,638,284)

FY 2022 Summary 5/17/2021 FY 2021 Fund 116 FY 2022 FY 2021 Expenditures REVENUE 12,056,687 10,286,125 10,286,125 5% RESERVE STATE STATUTE 129.01 (602,834) (514,306) (514,306) 11,453,853 9,771,819 9,771,819 FUND BALANCE FORWARD REVENUE EXPENSE VARIANCE 2,168,052 1,086,395 1,086,395 RESOURCES 50,285 101,987 101,987 FUND BALANCE FORWARD - EMERGENCY CONTINGENCY 1,626,982 1,626,982 1,626,982

BUDGET TO BE ALLOCATED 15,299,172 12,587,183 12,587,183

ADMINISTRATIVE (7%) 76007• ADMINISTRATIVE RESOURCES 130,676 50,285 0 76007• ADMINISTRATIVE SERVICES 875,000 850,000 (850,000) 76007• LEGAL SALARIES & BENEFITS 95,946 91,755 (91,755) 76007• ADVERTISING 18,000 18,000 (18,000) 76007• BOARD/ADMINISTRATIVE TRAVEL 50,000 50,000 (50,000) 76007• BUSINESS LEASE 165,000 165,000 (165,000) 76007• COMMUNICATIONS 18,000 18,000 (18,000) 76007• DUES & SUBSCRIPTIONS 13,000 13,000 (13,000) 76007• EQUIPMENT RENTAL/LEASES 11,000 11,000 (11,000) 76007• COMMISSIONS AND FEES (FINANCE)* 2,450 2,450 (2,450) 76007• OFFICE SUPPLIES 15,000 15,000 (15,000) 76007• VIS SOFTWARE 3,000 3,000 (3,000) TWO PENNY TWO 76007• COURIER SERVICE 3,000 3,000 (3,000) 76007• JANITORIAL SERVICES 12,000 12,000 (12,000)

GENERIC ADMINISTRATIVE GENERIC 76007• CAPITAL EXPENDITURES/OPERATING SUPPLIES 10,000 10,000 (10,000) 76007• REPAIRS/MAINTENANCE/RECYCLING SERVICES 10,000 10,000 (10,000) 76007 COUNTY COST ALLOCATION 39,997 39,997 (39,997) OPERATING SUPPLIES 5,000 5,000 (5,000) 76007• VISIT FLORIDA 12,000 12,000 (12,000)

86530• EMERGENCY CONTINGENCY RESERVES Added $48,018 475,000 426,982 0

TWO PENNY GENERIC ADMINISTRATIVE: 1,964,069 1,806,469 (1,329,202)

FY 2022 Summary 5/17/2021 ADVERTISING & PROMOTION (65%): 76065• ADVERTISING & PROMOTION RESOURCES 1,125,664 200,370 (200,370) 86530• COUNTY COST ALLOCATION 74,281 74,281 (74,281) 76065• ADVERTISING - PROMOTIONAL 7,000,000 6,446,905 (6,446,905) 76065• MEDIA MATERIALS 665,000 569,000 (569,000) 76065• EXPENSES 100,000 65,000 (65,000) 76065• COLLATERAL 70,000 60,000 (60,000) 76065• SALES & MARKETING EXPENSES 900,000 800,000 (800,000) 76065• SALES & MARKETING STAFF 800,000 800,000 (800,000) 76065• EUROPEAN SALES AGENCY 449,000 449,000 (449,000) 76065• WEBSITE RELATED EXPENSES 120,000 85,000 (85,000) 76065• COMMISSION AND FEES (FINANCE) 21,158 21,158 (21,158) 76065• MAIL FULFILLMENT - TRADE 10,000 10,000 (10,000)

76660• DAC I SPECIAL PROJECTS 0 76660• DAC I - ADVERTISING CAMPAIGN 76660• DAC II - SPECIAL PROJECTS 0 TWOPENNY 76660• DAC II - ADVERTISING CAMPAIGN 76660• DAC III - SPECIAL PROJECTS 0 76660• DAC III - ADVERTISING CAMPAIGN 76660• DAC IV - SPECIAL PROJECTS 0

GENERIC ADVERTISING & PROMOTION 76660• DAC IV -ADVERTISING CAMPAIGN 76660• DAC V - SPECIAL PROJECTS 0 76660• DAC V - ADVERTISING CAMPAIGN 86530• EMERGENCY CONTINGENCY RESERVES Added $800,000 2,000,000 1,200,000 0 13,335,103 10,780,714 (9,580,714) TOTAL TWO PENNY EMERGENCY RESERVES TWO PENNY GENERIC ADVERTISING & PROMOTION: 15,299,172 12,587,183 (10,909,916) TOTAL TWO PENNY BUDGET

FY 2022 Summary 5/17/2021 2021/2022 DISTRICT I TWO PENNY PROPOSED BUDGET - FUND 117

TWO PENNY FY 2022 FY 2021 FY 2021 Expenditures REVENUE 8,642,563 8,256,350 8,256,350 5% RESERVE STATE STATUTE 129.01 (432,128) (412,818) (412,818) 8,210,435 7,843,533 7,843,533 FUND BALANCE FORWARD REVENUE/EXPENSE VARIANCE -488,233 1,532,607 1,532,607 FUND BALANCE FORWARD - Contracted Commitments (EVENTS/CAPITAL) 4,194,558 5,732,950 5,732,950 FUND BALANCE FORWARD - SPECIAL BEACH FUND 0 314,047 314,047 EVENT RESOURCES BROUGHT FORWARD 173,772 107,718 107,718 CAPITAL RESOURCES BROUGHT FORWARD 1,293,517 1,293,517 1,293,517 FUND BALANCE FORWARD - PROMOTIONAL RESOURCES 250,000 250,000 250,000 FUND BALANCE FORWARD - CAPITAL ECONOMIC DISASTER 560,900 560,900 560,900 14,194,949 17,635,272 17,635,272 ADMINISTRATIVE 77003 ADMINISTRATIVE SERVICES 300,000 400,000 (400,000) 77003 - COUNTY ATTORNEY FEES 000 86531-COUNTY COST ALLOCATION 54,392 54,392 (54,392) 77003 - COMMISSIONS & FEES (FINANCE) 19,002 19,002 (19,002) 77003 - UTILITIES 24,000 24,000 (24,000) 77003 - ADMINISTRATIVE RESOURCES 15,350 31,664 (31,664) 412,744 529,058 (529,058) ADVERTISING 77010 - VISITOR INFORMATION SERVICES 350,450 350,450 (350,450) 77010 - GAY & LESBIAN VIS 52,500 52,500 (52,500) 75020 - DAC I AD CAMPAIGN: 4,210,961 4,879,342 (4,879,342) 75020 - FCCA CONFERENCE & TRADE SHOW (cruiseship industry) 0 6,100 0 75020 - DAC I WEBCAMS 14,800 14,800 (14,800) 75020 - DAC I PROMOTIONAL RESOURCES 250,000 250,000 0 TOTAL PROMOTIONAL/VIS 4,878,711 5,553,192 (5,297,092) CAPITAL/MAINTENANCE/SPECIAL PROJECTS 77040 - CAPITAL PROJECT RESOURCES 2,311,142 1,293,517 0 77040 - HIGGS BCH CLEAN/MAINTENANCE - MONROE COUNTY PW 165,500 163,200 (163,200) 77040 - HIGGS BCH SAND - MONROE COUNTY PW 28,000 50,000 (50,000) 77040 - HIGGS BCH UTILITIES - MONROE COUNTY PW 90,000 91,000 (91,000) 77040 - HIGGS BCH SALARIES - MONROE COUNTY PW (Roberts - 100%) 76,151 78,391 (78,391) 77040 - HIGGS BCH SAND/REPAIR/MAINTENANCE - MONROE COUNTY PW 22,000 21,000 (21,000) 77040 - HIGGS BCH OPERATING SUPPLIES - MONROE COUNTY PW 8,700 8,700 (8,700) 77040 - HIGGS BCH EMERGENCY 2ND BEACH CLEANING 9,600 12,500 (12,500) 77040 - WEST MARTELLO MUSEUM MAINTENANCE - MONROE COUNTY PW 12,500 9,600 (9,600) 77040 - BEACH SALARY & BENEFITS - MONROE COUNTY PW . (RAHMING - 100%) 71,626 68,965 (68,965) 77040 - MUSEUMS - UTILITIES - MONROE COUNTY PW 24,000 25,000 (25,000) 77040 - MUSEUMS - RISK MGMT. - MONROE COUNTY PW 996 871 (871) 77040 - SMATHERS & REST BEACHES CLEAN/MAINTENANCE - CITY OF KEY WEST (to 9/30/24) 790,500 790,500 (790,500) 77040 - HIGGS BEACH SAND RENOURISHMENT PHASE II FY 17 0 1,049,109 (1,049,109) 77040 - BOTANICAL PLAYGROUND FY 19 0 45,000 (45,000) 77040 - EAST MARTELLO PARKING PHASE 2 FY 19 0 553,458 (553,458) 77040 - KW LIGHTHOUSE OUTBUILDING AND FENCE FY 19 0 95,760 (95,760) 77040 - KEY WEST AMPHITHEATRE 19 0 125,000 (125,000) 77040 - REST BEACH ENHANCEMENTS 19 35,000 35,000 0 77040 - MEL FISHER IMPROVEMENTS 19 0 60,000 (60,000) 77040 - INGHAM 19 2ND ROUND 75,188 75,188 0 77040 - HIGGS BEACH RESTROOM PHASE 1 19 386,820 386,820 0 77040 - WEST MARTELLO AC/WINDOWS/DOORS 19 0 136,100 (136,100) 77040 - HISTORIC JAIL MUSEUM 19 663,000 1,200,000 (537,000) 77040 - CUSTOM HOUSE MECHANICAL REPAIRS FY 20 0 90,000 (90,000) 77040 - BOTANICAL GARDEN FRONT SIGN FY 20 0 6,960 (6,960) 77040 - EAST MARTELLO DRAINAGE PHASE III FY 20 650,000 650,000 0 77040 - EAST MARTELLO FORT WINDOW AND HVAC FY 20 335,504 350,000 (14,496) 77040 - KEY WEST LIGHTHOUSE HVAC AND INSULATION FY 20 50,000 70,000 (20,000) 77040 - FLORIDA KEYS ECO DISCOVERY INTERIOR EXHIBITS FY 20 0 225,000 (225,000) 77040 - CORAL RESTORATION FY 20 0 43,425 (43,425) 77040 - MEL FISHER MASONRY AND ELECTRICAL FY 20 0 281,250 (281,250) 77040 - ECONOMIC/NATURAL DISASTER CAPITAL RESOURCE 560,900 560,900 0 77040 - MALLORY SQUARE SUNSHADES 21 155,890 167,890 (12,000) 77040 - CUSTOM HOUSE MECHANICAL REPAIRS PHASE 4 21 88,723 88,723 0 77040 - EAST MARTELLO ROOF PHASE 2 CASMATE BLDG 21 1,050,000 1,050,000 0 77040 - REYNOLDS STREET PIER PILE REPAIRS 21 259,448 259,448 0 77040 - OLDEST HOUSE MUSEUM IMPROVEMENTS 21 234,375 234,375 0 77040 - CORAL RESTORATION FY 21 97,800 97,800 0 77040 - MEL FISHER 21 0 8,063 (8,063) 8,253,363 10,558,513 (4,622,348)

FY 2022 Summary 5/28/2021 2021/2022 DISTRICT I TWO PENNY PROPOSED BUDGET - FUND 117

EVENTS 77030 - NEW EVENTS 50,000 77020 - WOMENFEST 20 10,680 (10,680) 77020 - CONCH REPUBLIC INDEPENDENCE CELEBRATION 20 24,200 (24,200) 77020 - FKCC SWIM AROUND KEY WEST 20 10,000 (10,000) 77020 - KEY WEST BREWFEST 20 25,000 (25,000) 77020 - KEY WEST FILM FESTIVAL 20 25,000 (25,000) 77020 - KEY WEST HOLIDAY FEST 20 50,000 (50,000) 77020 - KEY WEST TRIATHLON 20 25,000 (25,000) 77020 - MZF MILE ZERO FIGHTS 20 10,000 (10,000) 77020 - NEW YEARS EVE SHOE DROP 20 25,000 (25,000) 77020 - SOUTHERNMOST MARATHON 20 25,000 (25,000) 77020 - TROPICAL HEAT 20 25,000 (25,000) 77020 - CONCH REPUBLIC INDEPENDENCE CELEBRATION 21 17,000 (17,000) 77020 - HEMINGWAY 5k AND PADDLEBOARD 21 10,000 (10,000) 77020 - KEY WEST BREWFEST 21 17,000 17,000 0 77020 - KEY WEST FILM FESTIVAL 21 17,000 17,000 0 77020 - KEY WEST FOOD & WINE FESTIVAL 21 17,000 (17,000) 77020 - KEY WEST PRIDE 21 25,000 (25,000) 77020 - KEY WEST TRIATHLON 21 Cancelled funds back to resources 0 00 77020 - MILE O FEST 21 50,000 (50,000) 77020 - NEW YEARS EVE SHOW DROP 21 17,000 17,000 0 77020 - OCEANFEST 21 10,000 (10,000) 77020 - PAPIO KINETIC SCULPTURE PARADE 21 Cancelled funds back to resources 000 77020 - RAMS HEAD PRESENTS 21 35,000 35,000 0 77020 - SMART RIDE 21 10,000 10,000 0 77020 - SOUTHERNMOST MARATHON KEY WEST RUNNING 21 Cancelled funds back to resources 0 00 77020 - TENNESSEE WILLIAMS BIRTHDAY CELEBRATION 21 10,000 (10,000) 77020 - WOMENFEST 21 16,810 16,810 0 77030 - EVENTS RESOURCES 487,321 173,772 0 TOTAL EVENTS/PR STRINGER 650,131 680,462 (393,880)

77050 - HIGGS BEACH SPECIAL FUND TOTAL HIGGS BEACH SPECIAL FUND/Designated to Sand on 6/29/16 0 314,047 (314,047)

77090 - EMERGENCY CONTINGENCY

TOTAL DAC I TWO PENNY BUDGET 14,194,949 17,635,272 (11,156,425)

10% RULE (FY 2020 REVENUE) AVAILABLE FOR BEACH/CHANNEL/ESTUARY/LAGOON PROJECTS - FY 2022 1,544,799 BEACH ETC PROJECT COMMITMENTS 1,262,077 BALANCE AVAILABLE FOR BEACH PROJECTS 282,722

FY 2022 Summary 5/28/2021 2021/2022 DISTRICT II TWO PENNY PROPOSED BUDGET - FUND 118 FY 2021 FY 2022 FY 2021 Expenditures TWO PENNY REVENUE 1,319,175 962,275 962,275 5% RESERVE STATE STATUTE 129.01 (65,959) (48,114) (48,114) 1,253,216 914,161 914,161 FUND BALANCE FORWARD REVENUE/EXPENSE VARIANCE 207,599 249,409 249,409 FUND BALANCE FORWARD - Contracted Commitments(EVENTS/CAPITAL) 552,785 519,410 519,410 EVENT RESOURCES BROUGHT FORWARD 0 0 0 CAPITAL RESOURCES BROUGHT FORWARD 159,825 60,000 60,000 FUND BALANCE FORWARD - PROMOTIONAL RESOURCES 51,905 51,905 51,905 FUND BALANCE FORWARD - CAPITAL ECONOMIC DISASTER 170,000 70,000 70,000 BUDGET TO BE ALLOCATED 2,395,330 1,864,885 1,864,885

ADMINISTRATIVE 78003 - ADMINISTRATIVE SERVICES 35,000 35,000 (35,000) 86532-COUNTY COST ALLOCATION 14,975 14,975 (14,975) 78003 - COMMISSIONS AND FEES (FINANCE) 2,296 2,296 (2,296) 78003 - UTILITIES 3,000 3,000 (3,000) 78003 - LEGAL SALARY AND BENEFITS 0 0 0 78003 - ADMINISTRATIVE RESOURCES 16,588 675 (675) 71,859 55,946 (55,946) ADVERTISING 78010 - VISITOR INFORMATION SERVICES 100,548 100,548 (100,548) 78020 - DAC II AD CAMPAIGN 882,564 609,831 (609,831) 78020 - DAC II WEBCAM 21,000 21,000 (21,000) 78020 - DAC II PROMOTIONAL RESOURCES 82,960 51,905 0 TOTAL PROMOTIONAL/VIS 1,087,072 783,284 (731,379) CAPITAL/MAINTENANCE/SPECIAL PROJECTS 78040 - LITTLE DUCK KEY - SALARIES/BENEFITS - MONROE COUNTY PW (CARLTON HOWARD 100%) 103,292 99,120 (99,120) 78040 - LITTLE DUCK KEY BEACH (VETERAN'S PARK) UTILITIES/SUPPLIES/REPAIRS - MONROE COUNTY PW 10,000 17,000 (17,000) 78040 - LITTLE DUCK KEY BEACH (VETERAN'S PARK) CLEANING - MONROE COUNTY PW 5,000 4,500 (4,500) 78040 - COUNTY SCENIC HIGHWAY VIEWING AREA FY 19 326,954 326,954 0 78040 - COUNTY SCENIC HIGHWAY VIEWING AREA FY 20 170,031 170,031 0 78040 - ECONOMIC/NATURAL DISASTER CAPITAL RESOURCE 170,000 170,000 0 78040 - CORAL RESTORATION FY 20 0 22,425 (22,425) 78040 - CORAL RESTORATION FY 21 55,800 55,800 0 78040 - CAPITAL PROJECT RESOURCES 395,322 159,825 0 TOTAL CAPITAL/SPECIAL PROJECTS 1,236,399 1,025,655 (143,045) EVENTS 78030 - EVENT RESOURCES 0 0 0 78030 - TOTAL EVENTS/PR STRINGER 0 0 0

2,395,330 1,864,885 (930,370)

10% RULE (FY 2020 REVENUE) AVAILABLE FOR BEACH/CHANNEL/ESTUARY/LAGOON PROJECTS - FY 2022 235,859 BEACH PROJECT COMMITMENTS 118,292 BALANCE AVAILABLE FOR BEACH PROJECTS 117,567

FY 2022 Summary 5/17/2021 2021/2022 DISTRICT III TWO PENNY PROPOSED BUDGET - FUND 119

FY 2022 FY 2021 FY 2021 Expenditures TWO PENNY REVENUE 3,247,888 2,423,225 2,423,225 5% RESERVE STATE STATUTE 129.01 (162,394) (121,161) (121,161)

3,085,494 2,302,064 2,302,064 FUND BALANCE FORWARD REVENUE/EXPENSE VARIANCE 469,776 181,759 181,759 FUND BALANCE FORWARD - Contracted Commitments (EVENTS/CAPITAL) 1,271,861 1,930,750 1,930,750 EVENT RESOURCES BROUGHT FORWARD 0 0 0 CAPITAL RESOURCES BROUGHT FORWARD 72,722 27,175 27,175 FUND BALANCE FORWARD - PROMOTIONAL RESOURCES 50,000 50,000 50,000 FUND BALANCE FORWARD - CAPITAL ECONOMIC DISASTER 375,000 75,000 75,000 BUDGET TO BE ALLOCATED 5,324,853 4,566,748 4,566,748

ADMINISTRATIVE 79003 - ADMINISTRATIVE SERVICES 100,000 100,000 (100,000) 86533-COUNTY COST ALLOCATION 13,595 13,595 (13,595) 79003 - COMMISSIONS & FEES (FINANCE) 5,464 5,464 (5,464) 79003 - UTILITIES 7,000 7,000 (7,000) 79003 - ADMINISTRATIVE RESOURCES 33,687 10,944 (10,944) 159,746 137,003 (137,003) ADVERTISING 79010 - VISITOR INFORMATION SERVICES 176,400 176,400 (176,400) 79010 - DAC III AD CAMPAIGN 2,308,535 1,208,673 (1,208,673) 79010 - DAC III WEBCAM 15,000 15,000 (15,000) 79010 - DAC III PROMOTIONAL RESOURCES 75,000 50,000 0 TOTAL PROMOTIONAL/VIS 2,574,935 1,450,073 (1,400,073) CAPITAL/MAINTENANCE/SPECIAL PROJECTS 79040 - COCO PLUM SHORELINE 16 125,000 125,000 0 79040 - PIGEON KEY SPRINKLERS 17 338,000 (338,000) 79040 - PIGEON KEY SPINKLERS 18 PHASE 1 130,000 (130,000) 79040 - PIGEON KEY COTTAGE AND NEGRO QUARTERS FY 19 685,911 800,000 (114,089) 79040 - BEACH MAINTENANCE 140,000 140,000 (140,000) 79040 - DRC RESTORE DOLPHIN LAGOON FY 20 130,000 130,000 0 79040 - PIGEON KEY GRID TIE POWER LINE FY 20 300,000 (300,000) 79040 - CORAL RESTORATION FY 20 81,750 (81,750) 79040 - CORAL RESTORATION FY 21 85,950 85,950 0 79040 - TURTLE HOSPITAL TIKI FY 21 92,250 (92,250) 79040 - CRANE POINT ADDERLY ROOF 21 19,875 (19,875) 79040 - CRANE POINT WINDOWS BLUE HOUSE 21 13,125 (13,125) 79040 - PIGEON KEY FOREMANS DORM KITCHEN REROOF 21 0 0 79040 - THE QUAY RESTROOM 21 70,000 75,000 (5,000) 79040 - PIGEON KEY SPRINKLER FY 21 (COUNTY) 175,000 175,000 0 79040 - ECONOMIC/NATURAL DISASTER CAPITAL RESOURCE 400,000 375,000 0

79040 - CAPITAL PROJECTS RESOURCES 778,311 72,722 0 2,590,172 2,953,672 (1,234,089) EVENTS 79030 - HEROES SALUTE 20 0 26,000 (26,000) 79030 - EVENT RESOURCES 0 0 0 TOTAL EVENTS/PR STRINGER 0 26,000 (26,000)

79091 - CASH RESERVES TOTAL DAC III TWO PENNY BUDGET 5,324,853 4,566,748 (2,797,165)

10% RULE (FY 2020 REVENUE) AVAILABLE FOR BEACH/CHANNEL/ESTUARY/LAGOON PROJECTS - FY 2022 580,393 BEACH PROJECT COMMITMENTS 140,000 BALANCE AVAILABLE FOR BEACH PROJECTS 440,393

FY 2022 Summary 5/17/2021 2021/2022 DISTRICT IV TW0 PENNY DISTRICT PROPOSED BUDGET - FUND 120

FY 2022 FY 2021 FY 2021 Expenditures TWO PENNY REVENUE 1,978,763 1,497,550 1,497,550 5% RESERVE STATE STATUTE 129.01 (98,938) (74,878) (74,878) 1,879,825 1,422,673 1,422,673 FUND BALANCE FORWARD REVENUE/EXPENSE VARIANCE 261,497 339,455 339,455 FUND BALANCE FORWARD - Contracted Commitments (EVENTS/CAPITAL) 77,850 204,229 204,229 EVENT RESOURCES BROUGHT FORWARD 0 0 0 CAPITAL RESOURCES BROUGHT FORWARD 655,070 307,360 307,360 FUND BALANCE FORWARD - PROMOTIONAL RESOURCES 50,000 30,000 30,000 FUND BALANCE FORWARD - CAPITAL ECONOMIC DISASTER 398,575 298,575 298,575 BUDGET TO BE ALLOCATED 3,322,817 2,602,292 2,602,292

ADMINISTRATIVE 70003- ADMINISTRATIVE SERVICES 50,000 50,000 (50,000) 86534-COUNTY COST ALLOCATION 13,002 13,002 (13,002) 70003 - COMMISSIONS & FEES (FINANCE) 3,675 3,675 (3,675) 70003 - UTILITIES 5,000 5,000 (5,000) 70003 - LEGAL SALARY AND BENEFITS 0 0 0 70003 - ADMINISTRATIVE RESOURCES 28,007 6,392 (6,392) TOTAL ADMINISTRATIVE 99,684 78,069 (78,069)

ADVERTISING

70020 - VISITOR INFORMATION SERVICES 165,375 165,375 (165,375) 70020 - DAC IV AD CAMPAIGN 1,218,866 890,818 (890,818) 70020 - DAC IV WEBCAM 21,000 21,000 (21,000) 70020 - DAC IV PROMOTIONAL RESOURCE 50,000 50,000 0 TOTAL PROMOTIONAL/VIS 1,455,241 1,127,193 (1,077,193)

CAPITAL/MAINTENANCE/SPECIAL PROJECTS

70040 - HISTORY AND DISCOVERY EXHIBITS FY 20 9,210 (9,210) 70040 - CORAL RESTORATION FY 20 15,000 (15,000) 70040 - DIVE MUSEUM DIVE CHAMBER FY 20 - rescinded/frozen in resources 0 0 70040 - INDIAN KEY EXHIBIT FY 20 27,000 27,000 0 70040 - CORAL RESTORATION FY 20 2ND ROUND 22,425 (22,425) 70040 - ECONOMIC/NATURAL DISASTER CAPITAL RESOURCE 600,000 398,575 0 70040 - FOUNDERS PARK 55,500 (55,500) 70040 - BEACH CLEANING (3 YEAR CONTRACT) FY 21 99,000 99,000 (99,000) 70040 - FLORIDA KEYS HISTORICAL STATION PHASE 3 FY 21 12,713 (12,713) 70040 - CORAL RESTORATION FY 21 50,850 50,850 0 70040 - DIVE MUSEUM FY 21 14,438 (14,438) 70040 - CAPITAL RESOURCES 885,271 655,070 0 TOTAL CAPITAL/SPECIAL PROJECTS 1,662,121 1,359,781 (228,286) EVENTS 70030 - SWIM FOR ALLIGATOR LIGHTHOUSE 20 30,000 (30,000) 70030 - ISLAND FEST 21 1,530 0 70030 - LION FISH DERBY 20 5,719 (5,719) 70030 - EVENT RESOURCES 105,771 0 0 TOTAL EVENTS/PR STRINGER 105,771 37,249 (35,719)

70090 - EMERGENCY CONTINGENCY

TOTAL DAC IV TWO PENNY BUDGET 3,322,817 2,602,292 (1,419,267)

10% RULE (FY 2020 REVENUE) AVAILABLE FOR BEACH.CHANNEL/ESTUARY/LAGOON PROJECTS - FY 2022 353,750 BEACH PROJECT COMMITMENTS 99,000 BALANCE AVAILABLE FOR BEACH PROJECTS 254,750

FY 2022 Summary 5/17/2021 2021/2022 DISTRICT V TWO PENNY PROPOSED BUDGET - FUND 121 FY 2021 FY 2022 FY 2021 Expenditures TWO PENNY REVENUE 2,686,611 2,110,600 2,110,600 5% RESERVE STATE STATUTE 129.01 (134,331) (105,530) (105,530) 2,552,280 2,005,070 2,005,070 FUND BALANCE FORWARD REVENUE/EXPENSE VARIANCE 279,490 590,451 590,451 FUND BALANCE FORWARD - Contracted Commitments (EVENTS/CAPITAL) 747,975 740,801 740,801 EVENT RESOURCES BROUGHT FORWARD 5,000 5,000 5,000 CAPITAL RESOURCES BROUGHT FORWARD 437,917 437,917 437,917 FUND BALANCE FORWARD - PROMOTIONAL RESOURCES 170,000 170,000 170,000 FUND BALANCE FORWARD - CAPITAL ECONOMIC DISASTER 800,000 500,000 500,000 4,992,662 4,449,239 4,449,239

ADMINISTRATIVE 71003 - ADMINISTRATIVE SERVICES 85,000 85,000 (85,000) 86535 - COUNTY COST ALLOCATION 26,318 26,318 (26,318) 71003 - UTILITIES 1,200 1,200 (1,200) 71003 - COMMISSIONS FEES & FINANCE 4,564 4,564 (4,564) 71003 - LEGAL SALARY AND BENEFITS 0 0 0 71003 - ADMINISTRATIVE RESOURCES 32,696 16,395 (16,395) 149,778 133,477 (133,477) ADVERTISING RESOURCES 71020 - DAC V ADVERTISING CAMPAIGN 1,786,035 1,456,743 (1,456,743) 71020 - DAC V WEBCAMS 24,000 24,000 (24,000) 71020 - VISITOR INFORMATION SERVICES 156,555 156,555 (156,555) 71020 - DAC V PROMOTIONAL RESOURCES 170,000 170,000 0 TOTAL PROMOTIONAL/VIS 2,136,590 1,807,298 (1,637,298)

CAPITAL/MAINTENANCE/SPECIAL PROJECTS 71040 - H. HARRIS PARK - UTILITIES - MONROE COUNTY PW 55,000 53,000 (53,000) 71040 - H. HARRIS PARK BEACH CLEANING - MONROE COUNTY PW 19,000 19,000 (19,000) 71040 - SETTLER'S PARK - SALARIES/BENEFITS - MCPW - (CAPOTE-ABREU - 50%) 38,582 37,201 (37,201) 71040 - H. HARRIS PARK - SALARIES/BENEFITS - MCPW - (MIRANDA, MIGUEL (ALVEREZ) 25% 18,045 60,948 (60,948) 71040 - H. HARRIS PARK - SALARIES/BENEFITS - MCPW - (RETTING, HERNANDEZ) 100% 64,307 62,134 (62,134) 71040 - H. HARRIS PARK - SAND 16,000 20,000 (20,000) 71040 - H. HARRIS PARK - MAINTENANCE/REPAIRS 12,000 16,000 (16,000) 71040 - ROWELLS PARKING LOT/Bathrrom FY 19 257,830 257,830 0 71040 -ROWELL'S WATERFRONT PARK BATHROOM FY 20 246,406 246,406 0 71040 - CORAL RESTORATION FY 20 224,925 (224,925) 71040 - ECONOMIC/NATURAL DISASTER CAPITAL RESOURCE 800,000 800,000 0 71040 - GARDEN CLUB 21 12,724 (12,724) 71040 - CORAL RESTORATION FY 21 156,955 156,955 0 71040 - JACOBS AQUATIC CENTER FY 21 86,784 86,784 0

DISTRICT V DISTRICT TWO PENNY 71040 - CAPITAL PROJECT RESOURCES (includes frozen $437,917) 935,385 437,917 0 TOTAL CAPITAL/SPECIAL PROJECTS 2,706,294 2,491,824 (505,932) EVENTS

71020 - REEF 20 1,640 (1,640) 71020 - PHIL PETERSONS 20 10,000 (10,000) 71030 - EVENT RESOURCES 0 5,000 0 TOTAL EVENTS/PR STRINGER 0 16,640 (11,640)

71090 - EMERGENCY CONTINGENCY

TOTAL DAC V TWO PENNY BUDGET 4,992,662 4,449,239 (2,288,347)

10% RULE (FY 2020 REVENUE) AVAILABLE FOR BEACH/CHANNEL/ESTUARY/LAGOON PROJECTS - FY 2022 480,268 BEACH PROJECT COMMITMENTS 222,934 BALANCE AVAILABLE FOR BEACH PROJECTS 257,334

FY 2022 Summary 5/17/2021 Agenda Item # G.1. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Review of Monthly Accounting Breakdown & FY 2021 Generic Destination & Umbrella Campaign Recap

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Tinsley Advertising

DEADLINE DATE: May 28, 2021

MONROE COUNTY TOURIST DEVELOPMENT COUNCIL ADVERTISING REPORT JUNE 8 TDC MEETING

2021 | JUNE TINSLEY ADVERTISING G.1.

FINANCIAL RECAP Review of Accounting - FY 20/21

2021 | JUNE TINSLEY ADVERTISING G.1.

CO-OP COLLECTIONS Review of Collections - FY 20/21

50 Programs

264 Total Participants

2021 | JUNE TINSLEY ADVERTISING Agenda Item # G.2. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Response Report – FYI

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Tinsley Advertising

DEADLINE DATE: May 28, 2021

G.2.

MEDIA RECAP & REPORTING

JULY & AUGUST MEDIA RECAP - TV

Fishing Cable Television - 7/1-8/22

Spot Market - 7/1-7/18 Miami-Ft. Lauderdale DMA Tampa-St. Pete DMA Orlando-Melbourne DMA West Palm Beach DMA Fort Myers-Naples DMA Jacksonville DMA

JULY & AUGUST MEDIA RECAP - SOCIAL

Facebook/Instagram Sponsored Video Branding - 7/1-8/31 Facebook/Instagram Sponsored Video Weddings - 7/1-8/31

JULY & AUGUST MEDIA RECAP - DIGITAL

Adara- Re-Targeting - 7/1-8/31 WeddingWire.com/TheKnot.com - 7/1-7/31 NewMobility.com - Annual Northstar: Travel Weekly - Annual Questex - Annual Meredith Weddings Group - Annual

2021 | JUNE TINSLEY ADVERTISING G.2.

MEDIA RECAP & REPORTING

JULY & AUGUST MEDIA RECAP - SEM Google Search Microsoft (Yahoo/Bing/AOL Search)

JULY & AUGUST MEDIA RECAP - PRINT AAA Living - Summer Issue Virtuoso Life Magazine - July/August Sport Fishing Skinny Water 50 Special Issue - July Camp Florida - Annual Travel Guide to Florida - Annual

JULY & AUGUST MEDIA RECAP - TRAVEL TRADE Northstar: TravelWeekly.com Email - 7/12 Northstar Travel Group: Affiliate Marketing Program - Annual Questex: Affiliate Marketing Program - Annual

JULY & AUGUST MEDIA RECAP - INTERNATIONAL United Kingdom Sherbet UK Taxi Promotion - Annual Scandinavia Discover America Nordic Region - Annual

2021 | JUNE TINSLEY ADVERTISING G.2.

MEDIA RECAP & REPORTING

JULY & AUGUST MEDIA RECAP - CO-OP PROGRAMS Summer FL in-State Print Coral Gables Magazine - July The Villages Magazine - August Late Summer Digital Conversant - 7/6-8/1 ShermansTravel.com - 7/6 Northstar/Meetings & Conventions - July/August

JULY & AUGUST MEDIA RECAP - IN-COUNTY EFFORTS In-County TV Comcast (effectv) Monroe County Cable TV Comcast (effectv) Monroe County In-Room Visitor TV KEYTV Destination Network Monroe County In-Room Visitor TV

In-County Digital GrountTruth Banner

In-County Out-of-Home Florida City Digital Billboard

2021 | JUNE TINSLEY ADVERTISING G.2.

MEDIA RECAP & REPORTING

MARCH & APRIL - PRE-ROLL VIDEO

2021 | JUNE TINSLEY ADVERTISING G.2.

MEDIA RECAP & REPORTING

MARCH & APRIL - BANNERS

2021 | JUNE TINSLEY ADVERTISING G.2.

MEDIA RECAP & REPORTING

MARCH & APRIL - E-NEWSLETTERS

2021 | JUNE TINSLEY ADVERTISING G.2.

MEDIA RECAP & REPORTING

MARCH & APRIL - SOCIAL

2021 | JUNE TINSLEY ADVERTISING G.2.

MEDIA RECAP & REPORTING

MARCH & APRIL - NATIVE CONTENT

2021 | JUNE TINSLEY ADVERTISING G.2.

MEDIA RECAP & REPORTING

MARCH & APRIL KEYWORDS

2021 | JUNE TINSLEY ADVERTISING G.2.

MEDIA RECAP & REPORTING

MARCH & APRIL KEYWORDS

2021 | JUNE TINSLEY ADVERTISING Agenda Item # G.3. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Advertising Recap – FYI

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Tinsley Advertising

DEADLINE DATE: May 28, 2021

PROJECT RECAP G.3. Current & Ongoing Projects

PROJECTS Development and submission of Visit Florida Flagler Awards Producing the new Meeting Planners Guide Creating an ADA compliant version of the Meeting Planners Guide to be added and made available to download on the Keys website Designing the 2022/2023 Calendar to be utilized by the TDC Meetings & Groups sales staff Development of the Advertising section of the FY 2021/2022 Marketing Plan Concepting slogan options for Lower Keys print, digital and video usage to be presented at the June DAC meeting Sourcing proposals to be included as part of the Fishing Umbrella media plan Created a new fishing/tournaments ad for Sport Fishing Skinny Water 50 Special - July Issue Estimating the cost to re-record the existing fishing umbrella video to incorporate tournament fishing in the voice over Creation of new Meetings ad for upcoming July/August Meetings & Conventions issue Organizing and coordinating new FY 2021/2022 co-op programs as media plans are approved Concepting new premium giveaways for upcoming dive trade shows Development of front and back cover of the 2022 Culture Magazine Coordination of image and copy direction for sponsored June WeddingWire instagram post Reviewing and providing approval on Cultural Umbrella event budget allocations Creating new direct flight Key West booth banners for upcoming LGBTQ Sales events Coordinating creative materials for mini-lobster season efforts Video coordination & release to UK Sales Team Image release to Two Oceans Digital for website refresh

2021 | JUNE TINSLEY ADVERTISING PROJECT RECAP G.3. Current & Ongoing Projects

PROJECTS Designed the cover page and dividers for the 21/22 Marketing Plan Summer social coordination across all media plans Social coordination for Key West nonstop flight campaigns Developed Facebook and Instagram social ads for Dive Umbrella Reef Explorer giveaway campaign Compiling April reporting across media partners and platforms Reviewing early summer digital e-blasts from various publications before they are published Brochure fulfillment & inventory coordination Proofing all campaigns (Print, Digital, Social Media, Native Content, Out-of-Home, Collateral) before they’re released to the pubs and/or vendors Co-op program and participant coordination and execution Executing the advertising portion of the FY20/21 Marketing Plan Reviewing creative from local partners for appropriate logo usage Preparing creative, media and reporting for TDC packets Preparing creative, media and reporting for DAC packets

2021 | JUNE TINSLEY ADVERTISING PROJECT RECAP G.3. Meetings

MEETINGS Agency attended the 5/18 Cultural Umbrella meeting and made a presentation on arts & culture advertising and also provided layout options for the 2022 Culture Magazine cover. Agency received approval to proceed with one of the magazine cover options Agency attended the 5/12 Fishing Umbrella meeting and received input for the FY 21/22 media plan. Agency to provide media plan options at the next meeting Agency attended the 5/11 & 5/12 DAC meetings and presented the FY 21/22 media plans. Agency received approval of all plans Agency attended the 5/4 Dive Umbrella meeting and received approval of the FY 21/22 media plan Agency attended the 4/27 TDC meeting and made a Professional Advertising Agency Services for Monroe County Tourist Development Council Presentation. The Council voted to proceed with Tinsley as their Advertising Agency of Record Agency attended the 3/11 Key Largo Chamber of Commerce meeting and made a presentation on Key Largo advertising efforts Agency attended the 3/4 Key West Rotary meeting

2021 | JUNE TINSLEY ADVERTISING Agenda Item # G.4. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Search Engine Marketing Report - FYI

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Tinsley Advertising

DEADLINE DATE: May 28, 2021

G.4.

SEARCH ENGINE MARKETING REPORT Paid SEM Report for April 2021

2021 | JUNE TINSLEY ADVERTISING G.4.

SEARCH ENGINE MARKETING REPORT Paid SEM Report for April 2021

2021 | JUNE TINSLEY ADVERTISING G.4.

SEARCH ENGINE MARKETING REPORT Paid SEM Report for April 2021

2021 | JUNE TINSLEY ADVERTISING G.4.

SEARCH ENGINE MARKETING REPORT Paid SEM Report for April 2021

2021 | JUNE TINSLEY ADVERTISING G.4.

SEARCH ENGINE MARKETING REPORT Paid SEM Report for April 2021

2021 | JUNE TINSLEY ADVERTISING G.4.

SEARCH ENGINE MARKETING REPORT Paid SEM Report for April 2021

2021 | JUNE TINSLEY ADVERTISING G.4.

SEARCH ENGINE MARKETING REPORT Paid SEM Report for April 2021

2021 | JUNE TINSLEY ADVERTISING G.4.

SEARCH ENGINE MARKETING REPORT Paid SEM Report for April 2021

2021 | JUNE TINSLEY ADVERTISING G.4.

SEARCH ENGINE MARKETING REPORT Paid SEM Report for April 2021

2021 | JUNE TINSLEY ADVERTISING Agenda Item # G.5. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Consideration and Action re: Lobster Season Media Add-on

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: Approval

TOTAL COST: $31,000 ALLOCATED FROM: Advertising Resources REQUESTED BY: Tinsley Advertising

PROVIDED BY: Tinsley Advertising

DEADLINE DATE: May 28, 2021

CONSIDERATION & ACTION - MEDIA MEMO G.5. Lobster Season Media Add-On

To: John Underwood From: Scott Sussman CC: Danielle Salmán-Villasuso & Eric Gitlin RE: Lobster Season Media Add-On

The following provides you with a recommended media plan in support of promoting the rules and safety protocols for Lobster Season in the Florida Keys.

A multimedia campaign is recommended that will provide coverage among those coming to the Keys for Lobster Season. This will include:

Billboard Radio (English and Spanish language) Digital Banners (Location based) Social (Facebook/Instagram)

Billboard The Florida Keys have a digital billboard on the 18-mile stretch that can be used to promote the rules for lobster season. Since the billboard is already contracted, there will be no additional cost. The board will carry the “Let it go. Let it grow.” messaging and will run July 21 through August 9.

Radio Radio advertising in both English and Spanish will be utilized just prior to mini-lobster season and leading up to lobster season, starting on July 21 and running through August 8. The following stations are those most likely to be used for this campaign, pending negotiations with the individual stations:

English Language Stations: WBGG-FM WFEZ-FM WHQT-FM

Spanish Language Station WCMQ-FM WXDJ-FM WRMA-FM

An estimated 100 spots will air from July 21 and running through August 8 at a cost of $25,000.

2021 | JUNE TINSLEY ADVERTISING CONSIDERATION & ACTION - MEDIA MEMO G.5. Lobster Season Media Add-On

Digital Advertising GroundTruth, a location based digital service, will be used from July 21 through August 9. GroundTruth is able to identify people who have not previously been in the county for at least a week. Once the visitor has entered the county, they can immediately serve them our messaging. A total of 200,000 impressions will be served at a cost of $3,000.

Social Media Facebook and Instagram will also be used to communicate rules and protocols from July 21 through August 9. A total of $3,000 will be used to serve social media ads.

Budget Recap Billboard $0 Radio $25,000 Digital Advertising (Ground truth) $ 3,000 Social Media (Facebook/Instagram) $ 3,000 Total: $31,000

2021 | JUNE TINSLEY ADVERTISING Agenda Item # H.1. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Film Commission Status Report

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST:

ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Film Commission

DEADLINE DATE: May 28, 2021

TO: Monroe County Tourist Development Council FROM: Chad Newman RE: Report on Film Commission Activities April 18th – May 31st, 2021

Old Dominion Films Music Video in Key West during 2021 Tour Stop

Superstar country band Old Dominion was recently in Key West to perform a rescheduled concert at the Key West Amphitheater. While they were in town, they took the opportunity to film a music video for their new single “I was on a boat that day.”

The breezy new party song is the first music the band has released since 2019, and they took full advantage of Key West as a backdrop to their song. The band rented a houseboat and spent an entire day filming on the beautiful waters around the Island.

With a cast and crew of 30 people, the shoot generated 63 room nights.

The video is available on YouTube: https://www.youtube.com/watch?v=nr5dMwKaLag

How COVID has changed the entertainment industry going forward

The COVID-19 pandemic created a major upheaval in the entertainment industry. Most theaters, concert halls and cinemas were shuttered for at least a year and television and film production halted for months.

Streaming services became the only way most people got their film and TV fixes. Netflix Inc. added 26 million customers in the first half of 2020, a record for new subscribers. As a direct result of COVID-19 media companies have set aside legacy businesses and learned how to stream.

When Godzilla vs. Kong was released this March, it signaled the return of the Hollywood blockbuster. It has grossed more than $425 million at the worldwide box office, making it the biggest English-language movie since the pandemic began. But as it was filling theaters to their permitted capacities, Godzilla vs. Kong was also the most popular movie on HBO Max. Warner Media had released it in theaters and online at the same time, continuing its recent break from the traditional film distribution model.

This isn’t the first time original movies have been released directly online. Netflix and other streamers have been doing it for years. But it’s a first for the major movie studios. In the past, theater chains would have blocked such efforts, but once the pandemic began, their leverage was gone. “The movie business I grew up in is effectively over,” says Alex Kurtzman, a veteran writer and producer whose writing credits include Transformers and Star Trek Into Darkness. “And I’m not sure that’s a bad thing.”

This doesn’t mean cinemas are dead. Even with the pandemic dampening U.S. box office returns, Tenet brought in $360 million globally from its theaters-only release in August. But there will be no going back to the way things were. The influx of subscribers has strengthened the streaming companies’ hand, to the point that every major studio is producing original movies for them and shortening the planned exclusivity windows for theatrical releases.

Theater chains will have to adapt to a more dedicated, niche audience, with smaller cinemas like our own Tropic Cinema having an advantage because of strong local support.

The pandemic has also caused a change in tastes, with many viewers who have been stuck in isolation moving away from dark, moody content to seeking out lighter fare. Shows like Apple+’s Ted Lasso and the final season of Schitt’s Creek have done very well. “Over the last 12 months, Americans have been looking for a solace away from the realities of the world,” Nielsen Co. wrote in a March report that noted surging interest in comedy content.

On the production side, the pandemic has increased the cost of making movies and TV shows because productions must hire health and safety personnel and film for fewer hours per day, thereby prolonging shoots. The average cost of production has grown at least 20%; most producers fear it may never go back down.

Regardless of what the future holds for the entertainment industry, COVID-19 has caused a huge shift that will have long-lasting effects on American culture and media.

Ongoing Projects

Tiny Terror Productions: They were in Key West May 2nd – May 4th shooting a Music Video for Old Dominion on a houseboat just offshore of Key West. I assisted the production with permitting, locations, and ongoing production support. Room Nights: 63

Wanted Man Pictures: They were in the Florida Keys shooting a music video for Kameron Marlowe from May 11th – May 12th. They shot in both the upper Keys and Key West. I assisted the production with permitting, locations, and ongoing production support. Room Nights: 30

Zepplin TV They were in Islamorada shooting part of a travel show from Spain on May 20th. I assisted the production with permitting, locations, and ongoing production support. Room Nights: 8

Hart Productions They were in Marathon from May 17th –21st shooting a documentary about Lionfish. I assisted the production with permitting, locations, and ongoing production support. Room Nights: 25

Airtakes: They were in Marathon May 24th shooting aerials of the 7-mile bridge for a European client. I assisted the production with permitting, locations, and ongoing production support. Room Nights: 3

Agenda Item # I.1. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Public Relations Status Report

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: NewmanPR

DEADLINE DATE: May 28, 2021

2140 S. Dixie Hwy., Suite 203 Miami FL 33133 305-461-3300 [email protected]

May 22, 2021

TO: Monroe County Tourist Development Council FROM: Andy Newman and Carol Shaughnessy, NewmanPR RE: Report on public relations activities from April 11, 2021, through May 22, 2021 The following report highlights ongoing public relations activities from April 11, 2021, through May 22, 2021, in addition to fulfillment of media requests, coordinating individual media itineraries and writing various news releases, as performed on a regular basis for general and umbrella promotions.

PR Plan Activities Status of Activities Attend TDC meeting Agency representatives attended the TDC meeting via Zoom. Attend DAC meetings Agency representative Carol Shaughnessy attended DAC I and II meetings via Zoom; agency representative Julie Botteri attended DAC III, IV and V meetings via Zoom. International: U.K. Media Meetings In the U.K., no physical media meetings were held due to the continued coronavirus restrictions. However, U.K. affiliate KBC participated in two media webinars which featured seven top tier journalists representing outlets that included Independent.co.uk, loveEXPLORING.com, Sunday Mirror, Daily Express, MadeForMums, Wanderlust, TTG Luxury, Times LUXX, TravelTimes.ie and the Irish Daily Mail. Travelmedia Ireland Event KBC representatives attended Travelmedia Ireland’s virtual “Meet The Media” event, discussing ideas with representatives of outlets including the Irish Times, Irish Examiner, Irish Mail on Sunday, Dublin City Radio, Irish Daily Mirror, Travelbiz, the Irish Herald, Irish Sun, Sunday Business Post and RTE, as well as U.K.-based outlets including Prima, National Geographic Traveller, Condé Nast Traveller, Wanderlust, The Luxe Review, Daily Telegraph and the Guardian. U.K. Media Visit KBC worked extensively with NewmanPR to coordinate a Keys visit for award-winning U.K. travel writer Jonathan Thompson, based in Dallas, who was on assignment to write a Hemingway-themed story for the Sunday Times newspaper. His itinerary was anchored around the private studio writing experience at the Ernest Hemingway Home and Museum and included visits to other sites associated with Hemingway, a trip with Key Limey Fishing Charters and accommodations in the Hemingway Suite at Kimpton’s Lighthouse Hotel. The visit took place April 12-15 and the three-page article, titled “The Keys to Hemingway’s Florida,” ran in late April. The Sunday Times has a print circulation of nearly 650,000 and more than 300,000 online subscribers. The total media value of the story is estimated at $372,000. Visit USA Virtual Marketplace KBC represented the destination at the U.K. Visit USA Association’s Virtual Media Marketplace held May 5, meeting with representatives of outlets including National Geographic Traveller, the Times, JourneysWithJessica.com, City A.M., Citizen Femme, the Sun, the Luxe Review and Selling Travel. IMM Virtual Media Event KBC’s David Ezra plans to represent the destination during the upcoming IMM virtual media event organized by TravMedia. In addition to pre-scheduled appointments with more than 20 journalists and bloggers, there will be an opportunity for further interaction through virtual networking sessions. U.K. Social Media Across Facebook, Instagram, Twitter and LinkedIn, KBC shared two Keys posts during the reporting period. The first featured a video of a seaplane landing at Dry Tortugas to mark National Parks Week, while the second shared news of Jonathan Thompson’s Sunday Times feature on the destination. German Social Media German affiliate GIA continues to work to inspire potential Keys visitors by sending out eye-catching content, focused on the natural beauty and diversity of the destination, via the German Facebook page. The agency reported that the Facebook page now has 16,572 fans. Canadian Market Updates Canadian affiliate LMA continued to issue daily and weekly news updates and summaries to NewmanPR on Canadian travel news and surveys as well as any Visit Florida activities. Canadian Initiatives LMA continued organizing an upcoming series of Canadian initiatives to keep the Florida Keys at the forefront of Canadian media’s minds, though its launch timeframe remains necessarily fluid. LMA and NewmanPR regularly evaluate revisions to previously planned programs based on pandemic conditions within both the U.S. and Canadian markets, as well as the shifting dates for the resumption of travel. Media Seminar Series LMA prepared to present an entertaining and educational Zoom seminar series for media and travel agents in late April, but when Ontario announced a new state of emergency declaration and stay-at-home order, LMA and NewmanPR decided to postpone it until conditions improve. When it eventually takes place, the initial seminar is to feature Keys guests including the TDC’s Markham McGill. The purpose is to spotlight the island chain’s unique offerings while generating interest toward future travel and promoting the Keys’ social channels. Influencer Social Sharing LMA continues to reach out to influencers that have traveled to the Florida Keys in the past to have them repost their memories/posts and tag the Keys. To date, eight influencers are confirmed to participate, with posts already starting. Additional participants are being sought. Virtual Media Meetings LMA is working to plan a number of virtual deskside meetings with media outlets and contacts to discuss their future travel editorial content, understanding that this is a sensitive time to promote travel given Canada’s restrictions. TMAC Media Marketplace LMA registered and confirmed attendance to represent the Keys at the next Travel Media Association of Canada Annual Media Marketplace, scheduled June 1-3, 2021, and has set up 24 meetings with media members. TMAC Media Events LMA representatives continue to promote the Keys at Travel Media Association of Canada virtual media events and share Keys updates and information during virtual chats with media members. LMA is to participate in upcoming virtual events on behalf of the destination. Media Pitches During the reporting period, LMA pitched media outlets and freelancers to maintain strong awareness of the Florida Keys. They included representatives of Le Bel Age Magazine, Vacay.ca, Brewers Journal and Drift Travel Magazine. Media Coverage LMA reached out to media during the reporting period to discuss featuring positive stories about the Florida Keys, since Canadian outlets continue to publish articles that anticipate future travel. Editorial coverage was confirmed with Travelier Magazine and St. Mary’s Independent. In addition, social posts were confirmed from travel influencers who visited in the past including Delightful Travelers, Justin Plus Lauren, Bella Bucchiotti, DidierYHC and La Petit Noob. Media Releases LMA distributed media advisories and releases to targeted Canadian media that focused on topics including the Seven Mile Bridge Run staged with coronavirus protocols in place, the Keys’ Earth Day activities featuring a turtle release, United Airlines extending its Houston–Key West daily nonstop service, Key West Pride and the Hemingway Look- Alike Contest being planned for Key West. In addition, the meetings-focused issue of “What’s New in the Florida Keys & Key West” was distributed May 11 highlighting new airlift, resorts and outdoor experiences. A number of outlets picked up on the news items including Travel Industry Today.

Domestic: Coronavirus Communications As the COVID-19 pandemic continued in the U.S. and world, increasing numbers of people received vaccinations and CDC and government health protection guidelines changed, NewmanPR continued compiling accurate information and communicating it to Keys tourism interests and travel consumers. Agency’s Andy Newman and Julie Botteri continued participating in Monroe County situation status conferences that involve municipalities and infrastructure organizations. In addition, Newman continues to be involved in county executive board decision-making conferences and Botteri participated in PIO conferences. Newman conferred as needed with county officials including health director Bob Eadie, Emergency Management Director Shannon Weiner and County Administrator Roman Gastesi. The agency continued working with Emergency Management, the Florida Department of Health and its Monroe County administrator to assist with coordinating and communicating factual messaging regarding the coronavirus situation. The agency also conferred regularly with officials and special event coordinators regarding events in light of ongoing COVID-19 cases. Coronavirus Web Section Agency’s Julie Botteri monitored the dedicated coronavirus information page on the TDC website and updated it as needed to communicate accurate and evolving national, state, county and municipality health and safety directives. Botteri updated the page when the CDC announced changes to masking and social distancing guidelines for fully vaccinated people, and again when the Monroe County Commission voted to rescind the county’s masking mandate after Florida’s governor issued an order invalidating local COVID-19 protocols in the state. Agency also updated the page’s video featuring Dr. Mark Whiteside, the medical director of the Florida Department of Health in Monroe County, and removed the green banner on the fla-keys.com homepage linking to the coronavirus information page. The page continues to focus on suggested protective health guidelines for Keys visitors, information on health protocols undertaken by accommodations and other Keys businesses and entities, and coronavirus facts, resources and information. Coronavirus Messaging Agency prepared and distributed an advisory to tourism interests when the Monroe County Commission scheduled an emergency meeting to vote on rescinding the county’s mask mandate after Florida’s governor issued an order invalidating local COVID-19 protocols. Agency distributed a second advisory announcing that the commission had rescinded its facial covering order, and announcing the expiration of the Key West City Commission's local masking ordinance. Social Media NewmanPR continues to produce and manage regular contributions to social media content on the TDC’s Facebook, Twitter, Instagram, TikTok, Pinterest and YouTube channels, during both business hours and evening and weekend hours as needed. A detailed social media report follows this document. Agency continued to post Keys status updates and information about health protective measures on the social media channels as appropriate. Agency also undertook a monthlong “Fish & Ships” social media campaign on Facebook, Instagram and Twitter that spotlighted water- related and environmental elements including dive and snorkel offerings, artificial reefs and ways to protect the Keys’ in-water ecosystem. Also posted regularly are videos and photographs of tranquil Keys nature and sunset scenes and content on new offerings and cultural elements. Recent posts with notable Facebook reach and engagement included a photo and reminder about the Seven Mile Bridge Run that reached more than 447,000 people and drew more than 41,000 engagements, a photo gallery from the Seven Mile Bridge Run that reached more than 219,000 people and drew more than 15,000 engagements, a water’s-edge photo trio from a morning walk that reached more than 117,000 people and drew nearly 5,000 engagements, an Alligator Reef Light photo that reached more than 84,000 people and drew nearly 5,000 engagements, a Facebook Live waterfront sunset segment that reached more than 78,600 people and drew some 10,600 engagements, an image of a marina at sunset that reached nearly 77,000 people and drew nearly 4,700 engagements, and a “Reconnect” contest promo featuring a photo of a sunset couple that reached more than 73,000 people and drew more than 6,600 engagements. Reef Explorer Giveaway Agency concluded its “Florida Keys Reef Explorer” undersea adventure giveaway whose winner was awarded a trip to discover the Keys’ coral reef ecosystem. The challenge kicked off on Earth Day and continued through May 6, drawing a total of 7,924 entries. Its prize includes vouchers for air travel and car rental, two nights' accommodations at Key Largo's Ocean Pointe Suites, two nights at Parmer’s Resort in the Lower Keys and multiple dive and snorkel experiences. Across all platforms, posts on the contest reached more than one million people and drew nearly 105,000 likes or reactions and more than 14,600 engagements. ‘Reconnect’ Video Contest Agency conceived, designed and launched a “Reconnect in the Florida Keys” video challenge on social media, with the winner to receive a four-night Keys vacation for four. Participants enter by submitting a short smartphone video that explains who they want to reconnect with in the Keys and why. The contest is to continue through June 1. Agency also wrote, distributed to media and posted on the site a release on the competition. All-American Road Video/Social Agency is finalizing edits on a series of mini-videos to promote experiences for visitors along the Florida Keys Overseas Highway, a federally designated All-American Road. Each district is showcased in a separate video, and all feature a “puppet special correspondent” and target family travelers. The mini-video series and other content, including selected short segments from “Island Hopping: Florida Keys,” are to highlight an upcoming three-month campaign of social media posts on adventures and activities along the Overseas Highway. ‘Art Loft’ Program In accordance with its contract with South Florida PBS’ “Art Loft,” agency continued providing logistical support, B-roll, Video of the Week footage and other assistance as required for the public television program’s segments. “Art Loft” segments cover different aspects of the art and cultural scene throughout the Keys. As well as reaching a South Florida audience, some segments appear on PBS stations in other major markets. ‘Keys Traveler’ E-news Working with TwoOceansDigital.com, agency produced, distributed and posted the May issue of the “Keys Traveler” e-newsletter and finalized copy for the June special issue focused on Florida Keys Overseas Highway Adventures. Each regular issue generally features Keys cultural, fishing, “dive profile,” special event and cuisine pieces as well as a video segment and a Q&A profile of a designated “Steward of the Keys.” ‘Keys Voices” Feature Blog Agency wrote and posted weekly insider columns for the “Keys Voices” online feature blog and promoted them via social media outlets. Agency is finalizing a monthlong May blog series spotlighting the Keys as a place where visitors can reconnect with the people and activities that are meaningful to them. A monthlong series scheduled for June is to focus on Florida Keys Overseas Highway “Adventure Trails” that visitors can follow in each Keys district. LGBTQ Blog Agency wrote and posted twice-monthly entries to the LGBTQ-focused blog, with recent topics including what pride means to local residents. In collaboration with TwoOceansDigital.com, agency facilitated distribution of copy and live links to the LGBTQ blog directly to consumers via an opt-in email address list. “What’s New: Meetings” Agency researched, wrote, distributed to targeted media and provided to the TDC’s group sales manager the annual meetings-focused issue of “What’s New in the Florida Keys & Key West.” Summer/Fall Fishing Calendar Agency researched, wrote and distributed to targeted media a calendar of upcoming summer and fall fishing tournament highlights throughout the Keys.

Events: Event Updating Agency continued checking with event coordinators throughout the Keys regarding rescheduling or revisions to event schedules or content as the coronavirus crisis eases. When changes are announced, agency updates the calendar on the TDC website and adjusts plans for publicity accordingly. Coralpalooza Agency wrote, distributed to media and posted on the website a release on the Coral Restoration Foundation’s annual Coralpalooza, this year a combination of in-person reef diving and virtual learning, that helps raise awareness about World Oceans Day. Seven Mile Bridge Run Agency interfaced with Seven Mile Bridge Run organizers and the Monroe County Sheriff’s Office to facilitate news coverage both before and after the race. Staged differently due to COVID-19, the race featured staggered and socially distanced starts, and each racer carried a microchip to determine time. Prior to the race, agency produced a media advisory and a story on the upcoming event that also announced the temporary closure of the Overseas Highway, and provided information to the Associated Press. When the race took place, agency produced video, still photography and story packages on it, with video and still photography primarily featuring aerial shots. Five photographs were distributed to media points around the U.S. and Canada via the AP and other news wire services. One of the images was chosen an “APTopPix,” recognizing that it was among the day’s most compelling news photos, and appeared on the home page of the New York Times online. Broadcast highlights included footage airing more than 270 times on network affiliates around the U.S., resulting in almost four million impressions and a media value of close to $750,000. In addition, agency provided information to the AP for story on the race that was carried to media points around the U.S. I Love Stock Island Festival Agency wrote, distributed to media and posted on the website a release on the I Love Stock Island Festival blending cuisine, arts and heritage. Mile 0 Fest When the Mile 0 Fest showcasing Americana and “Red Dirt” musical artists took place in Key West, agency produced a photo package on it for social media distribution. Key West Songwriters Festival When the Key West Songwriters Festival took place, agency produced a photo package on the festival and its headliner, Lee Brice, for social media distribution. Key West Pride Agency wrote, distributed to the media and posted on the website a release on Key West’s annual Pride festivities. CFK Swim Around Key West Agency wrote, distributed to the media and posted on the website a release on the annual College of the Florida Keys’ Swim Around Key West that typically draws solo swimmers, relay teams and even “mermaids.” Hemingway Days When Hemingway Look-Alike Contest organizers announced that the contest would take place this summer after 2020’s pandemic-induced cancellation, agency produced video, photography and story packages — which also announced the dates and main events of Hemingway Days overall — and distributed them to media. All. The video package featured a Zoom interview with event organizer Donna Edwards as well as b-roll footage of the 2019 contest, while a photo of the 2019 contest winner was carried to media points around the nation via the Associated Press wire service. Agency also provided information to the AP for a story, and wrote and distributed a second story to widespread media as well as posting it on the website. Social media messaging was produced as well.

Fishing Tournaments Agency wrote, distributed to the media and posted on the website releases on the Skippers Dolphin Tournament, "Ladies, Let's Go Fishing!" Screamin’ Reels Tournament, Lower Keys Chamber of Commerce Dolphin Tournament and VFW Fishing Tournament. Agency wrote, distributed to media and posted on the website a release on the results of the Tom Thumb Bull and Cow Dolphin Tournament.

Public Relations Activities Not Included in the Current PR Plan • Each Thursday, Andy Newman provides a live report on aspects of the Keys on U.S. 1 Radio’s Morning Magazine. • Agency representatives continued participating in webinars on the changing state of travel and media trends resulting from the coronavirus crisis for use in upcoming message creation and media interactions. • When the Florida Keys Mosquito Control District/Oxitec announced the start of a pilot program whose goal is to reduce the Keys’ Aedes aegypti mosquito population, agency wrote and distributed an advisory outlining its launch to tourism interests. • Agency worked with the Lodging Association to organize the annual Hurricane Preparedness Workshop for the Florida Keys Tourism Industry. Andy Newman arranged for the appearance of presenters including National Hurricane Center Director Ken Graham; Monroe County Emergency Director Shannon Weiner; Chip Kasper, meteorologist-in-charge for the Florida Keys National Weather Service Office; Dr. Greg Postel, hurricane specialist for The Weather Channel; Bryan Norcross, hurricane specialist for WPLG/Local 10; Kristen Livengood, Monroe County's public information officer; and Clint Barras of Two Oceans Digital. Planned topics include selecting trusted information resources for hurricane planning and preparations. Agency also wrote and disseminated news releases and advisories on the conference. • Agency wrote two advisories and distributed them to tourism interests when the Florida Keys Aqueduct Authority announced a water leak in the transmission line in the Upper Keys, and requested residents and visitors to implement water conservation measures. • Agency wrote an advisory and distributed it to tourism interests to inform them about a virtual conference focusing on the TDC’s new commission-free online reservation system, which was conceived and spearheaded by Two Oceans Digital. Agency also wrote and distributed a tourism advisory on the system when it was ready to debut. • Agency wrote, featured in the e-newsletter and posted on the website a piece on the Keys’ natural outdoor areas, open-air parks and recreation opportunities, focusing on the “wide- open spaces” that offer intrinsic seclusion and “unplugged” enjoyment. • Agency wrote, featured in the e-newsletter and posted on the website an article on open-air works by artists throughout the island chain. • Agency wrote, featured in the e-newsletter and posted on the website a roundup of five “can’t-miss” Keys restaurants, featuring one from each district. • Agency wrote, featured in the e-newsletter and posted on the website a piece on the experience of driving the Keys’ Overseas Highway. • Agency wrote, featured in the e-newsletter and posted on the website on the “puppet special correspondent” Matty Meltzer’s exploration of the Keys and the videos that resulted. • Agency provided information to the Associated Press for a story when two Florida Keys-based coral restoration organizations, Coral Restoration Foundation and Reef Renewal USA, were awarded shares of a United Arab Emirates grant to help fund their work at Carysfort Reef and Sombrero Reef. The resultant story was carried to media points around the United States via the AP wire, appearing in outlets that included U.S. News & World Report online. • Agency wrote, posted on the website and featured in the e-newsletter a “Stewards of the Keys” profile of Elena Muratori, a Florida Park Services specialist at John Pennekamp Coral Reef and Dagny Johnson Key Largo Hammock Botanical state parks. • Agency produced video and still photography packages and distributed them to the media when Turtle Hospital staff members released a 125-pound rehabilitated loggerhead sea turtle named “Sparb” on Earth Day. Four photographs were moved to media points around the U.S. via the Associated Press wire service, appearing in the print edition of the Wall Street Journal among other outlets. The video package aired on the Weather Channel and network news affiliates around the U.S. In addition, the agency provided information to the AP for a story on the release, and wrote and distributed a separate piece to media. Other notable outlets that provided coverage included ABCNews.go.com, Yahoo News and USNews.com. Value of all media coverage exceeded $700,000. • Agency wrote a release, distributed it to media and posted it on the website when United Airlines announced the extension of its daily nonstop service between Houston and Key West through the Labor Day holiday. • Agency wrote, distributed to the media and posted on the website a release about the “Pride Follies” variety show that features prime local talents. • Agency coordinated and provided assistance with media visits for individual journalists and social media influencers including Margaux Lushing with Forbes Magazine, Ann Braly with Go Nomad, Natasha Aldean with The World Pursuit, Lauren Gay for Outdoorsy Diva & Tampa Bay Parenting, Robin Smith and Sandi Barrett with Travel Awaits, Rosemary Rojas of VIP WorldWide Vacations and GlamVacayInsider, Valerie Wilson of Trusted Travel Girl, Katelyn and Howard Newstate with Newstate Nomads, Sarah Funk of Sarahfunky.com, Jason Forbes of YouTube’s Parodeejay, Nicole Eversten of Forever with Nicole, Matt Meltzer for Matador Network (return visit), Francesca Murray with One Girl One World, Rob Taylor and Chris Taylor with 2 Travel Dads (return visit) and Scott Kendall of PlayStayEat.com. • As a result of agency-arranged media visits, assistance to journalists and/or release distribution, during the report period the Keys received coverage from Jason Forbes via his YouTube Channel Parodeejay, featuring several Florida Keys activities and attractions; Stinson Carter in Maxim.com in a feature,“The Florida Keys by Land, Sea and Airstream Trailer”; Divergent Travelers, with updates to and new articles highlighting Dry Tortugas National Park, “Best Beaches in Key West,” “Things To Do in Islamorada” and “Things To Do in Key West”; Conde Nast Traveler, citing Bahia Honda State Park as Florida’s best in “The Best State Park in Every Single State”; inews.co.uk about cycing the Overseas Highway in “Four epic cycling adventures that showcase the incredible landscapes of the USA;” Travel Pulse, a “Video Contest Offers Chance to Win Florida Keys Vacation” about the destination’s “Reconnect in the Florida Keys” video contest; the Sunday Times UK, a three-page feature in both the print and online edition after a visit by Jonathan Thomspon, who explored Hemingway’s Key West experience; writer Adam Erace, who wrote both a story about coral restoration efforts for Fortune.com, highlighting Mote Marine Lab and a dedicated feature in Virtuoso Life magazine; Vicky Philpott of vickyflipfloptravels.com, “15 Best Restaurants in the Keys that Even the Locals Love,” featuring restaurants in all districts; Asian Maple Leaf in a blog, “The Perfect Florida Keys Getaway” by Barry Hoy; and WanderEaster.com, a food guide also by Hoy. • Agency authorized and worked with WFAA, the ABC affiliate in Dallas/Fort Worth to begin a paid iniaitive promoting the Florida Keys on their morning news show. Keys segments aired on May 13, 14, 20 and 21. The Keys effort was originally scheduled for March 2020 as a facet of the “Own a City” program that was to parallel the sales departments effort at the Dallas Adventure Travel Show. Because of COVID-19, the show was cancelled and NewmanPR decided to postpone the broadcast effort. • Agency issued water-quality advisories as needed to tourism industry entities, and routinely interfaces with the Monroe County Health Department on beach advisory status. • Event information and photography are regularly posted on the Keys website. ###

TDC Social Media Report April 2021 @floridakeysandkeywest @thefloridakeys @thefloridakeys

444,869

216,071

*Note: Dips in measurement on the above chart are a result of posts that are not able to have their data input via a third-party measurement software. These are IG Reels and IGTV. The data for these posts have been reflected in the below engagement metrics.

ENGAGEMENT METRICS

Likes Received 81,192

Comments Received 1749 Media Posted 30

Agenda Item # I.2. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Ameurop Report

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Ameurop Group

DEADLINE DATE: May 28, 2021

FL/ call center - auth. LP/OD

FLORIDA KEYS Call report for April 2021

Date: Name: Country: Reason for Call:

04-01-21 Mike Wall North Carolina Public Transportation

04-02-21 Carol Bennet Ohio General Info about the Keys

04-03-21 Rebecca Finley Pensacola Info at Key Largo Center

04-04-21 Adam Blake Chicago Camper Parking Questions

04-05-21 Ellen Davis Cape Coral Pet Friendly Hotel

04-05-21 Gisela Musch Germany Explained Sun Pass

04-06-21 Julie Miller Kansas Key Largo Visitor Center

04-07-21 John Lewis New York Question about Snorkeling

04-08-21 Henry Roberts Idaho Explained Sun Pass

04-08-21 Oberst Walter Germany R.V. Parking Questions

04-09-21 Robin Gentle Virginis General Info about the Keys

04-10-21 Sauber Ernst Switzerl. Translation for Real Estate

04-10-21 Bruce Garcia New Mexico Beach Safety

04-11-21 Henry Evans St Antonio Face Mask Mandate

04-12-21 Heller Gisela Germany 24 hour Urgent Care

04-12-21 Maria Parker Fort Worth Questions about State Parks

04-14-21 Huber Selma Austria Received parking Ticket. Helped with Money Order Form

04-14-21 Renee Andres Michigan Visitor Center

04-15-21 Sabrina Goutier New Orleans Deep Sea Fishing

04-16-21 Denise Baker Dallas General Questions about the Keys FL / call center LP/OD

FLORIDA KEYS Call report for April 2021

Date: Name: Country: Reason for Call:

04-16-21 Vidal Rosario Canada Public Transportation

04-16-21 Roger Hunt San Antonio Key Largo Visitor Center

04-17-21 Ellen Dart Atlanta Renting a Golf Cart

04-17-21 Keiser Herbert Austria 24 Hours Urgent Care

04-18-21 Herschel Zubnitz Delaware Tried several times to call the Garden Hotel

04-18-21 Conrad Dryer Ohio Sea-plan to Tortuga Island

04-19-21 Heike Astrid Savanna General Questions about the Keys

04-20-21 Adam Bowler Waco Questions about State Parks

04-21-21 Sarah Lee Arlington Holiday Inn Marathon

04-22-21 Werner Tannen Austria Explained Sun Pass

04-23-21 Peter Horst Germany Key West Chamber of Commerce

04-23-21 Evans Morris Deltona General info about the Keys

04-24-21 Bartlet Chris Memphis General Info about the Keys

04-25-21 Carter Murray Michigan Renting a Wheel Chair

04-26-21 Gruber Horst Switzerland Helped with Money Transfer Bank

04-27-21 Sam Adison Wisconsin Questions about Mask Mandate

04-29-21 Mike Tanner New Jersey 24 Hour Urgent Care

04-30-21 Avarez Beatriz Maine R.V. Parking

Agenda Item # I.3. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Presentation: 2021 Hurricane Season

ITEM BACKGROUND: For more than 20 years, the TDC has taken a proactive approach, through NewmanPR when it comes to communicating hurricane safety for visitors. The program began in 1998 and evolved to a level never anticipated. In 2006 and 2007 the TDC were honored with Public Service awards from the National Hurricane Conference and the Florida Governor’s Hurricane Conference respectively.

Andy Newman will present a brief overview on TDC’s roles during hurricane season. Chip Kasper, the top official at the Florida Keys National Weather Service Office, will provide an overview of what may be expected for the 2021 hurricane season.

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST:

ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: NewmanPR

DEADLINE DATE: May 28, 2021

Agenda Item # I.4. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Presentation: Current PR

ITEM BACKGROUND: NewmanPR is to highlight a few PR efforts since the last TDC meeting including the Seven Mile Bridge Run and the WFAA-Dallas/Fort Worth campaign that was delayed for 14 months because of COVID-19.

The agency will also review a month-long series of “Fish & Ships” themed social media posts across three platforms and a “Florida Keys Reef Explorer” trivia challenge. The contest was designed to promote awareness of Keys' natural marine resources, educate sustainability efforts in the Florida Keys National Marine Sanctuary, and showcase year-round opportunities for diving and snorkeling in the Keys.

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST:

ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: NewmanPR

DEADLINE DATE: May 28, 2021

Agenda Item # J.1. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Sales and Marketing Status Report

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Sales Department

DEADLINE DATE: May 28, 2021

Agenda Item #

K.1 MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021 DISTRICT:

AGENDA ITEM WORDING: Research Status Report

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Research Department DEADLINE DATE: May 28, 2021 Market Research Status Report May 2021

ONGOING PROJECTS:

Project Status Visitor Profile Survey The 2020-year end reports are uploaded to the county website.

Visitor Information April 2021 report included in packet. Services (VIS) Survey Economic Status Update Included in the packet are forward-looking Demand360 snapshot report as of April 04, 2021 and forward-looking Key Data vacation rental report as of April 13,2021. Also included is a STR summary for April.

**Visitor Use and Economic Impact of Scuba Diving and Snorkeling in the Florida Keys is complete. An executive summary is available on request. **Ongoing collection of data and statistics regarding Covid‐19 and the Travel & Tourism Industry. Agenda Item # K.2. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Review of VIS Call Reports

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST:

ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Research Department

DEADLINE DATE: May 28, 2021

K.2

Monroe County

AT&T Call Report* March 19- April 18, 2021 1-800-FLA-KEYS and District 1-800 Numbers

Chamber 1-800 District Completed Calls FLA-KEYS 800 Count Key West 33 31 64 Lower Keys 39 28 67 Marathon 11 21 32 Islamorada 17 18 35 Key Largo 35 32 67

*Does not include Chamber phone lines that are not funded by the TDC; such as the Chambers’ local 30 5 business numbers

MONROE COUNTY CALLS RECORDED & OTHER April 2021 INQUIRIES

FYTD FYTD 305DIST 800DIST FLA KEYS EMAIL OTHER TOTAL PERCENT CHAMBER TOTAL PERCENT

KEY WEST 53 0 11 410 4 478 49.4% 3,245 52.1% MARATHON 86 36 2 117 3 244 25.2% 1,578 25.4% ISLAMORADA 161 0 0 0 14 175 18.1% 937 15.1% KEY LARGO 33 4 0 22 7 66 6.8% 412 6.6% LOWER KEYS 2 0 0 3 0 5 0.5% 52 0.8% 335 40 13 552 28 968 6,224 34.6% 4.1% 1.3% 57.0% 2.9%

Note: The "305DIST", "800DIST", and "FLAKEYS" column headings indicate the phone line the call came in on, as entered by staff. If this field is left blank, the call is classified into "OTHER", which also includes Postal, Live Chat, and Voice Mail contacts. ACCOMMODATIONS MONROE COUNTY April 2021

FYTD FYTD ACCOMMODATIONS 305DIST 800DIST FLA KEYS OTHER TOTAL PERCENT TOTAL PERCENT

Hotel/Motel 269 26 11 492 798 71.8% 5,036 67.3% None 52 10 2 59 123 11.1% 860 11.5% B&B/Guest 9 0 2 93 104 9.4% 925 12.4% House Vacation Rental 12 7 0 46 65 5.8% 468 6.3% Campground/RV 7 0 0 15 22 2.0% 189 2.5% 349 43 15 705 1,112 7,478 31.4% 3.9% 1.3% 63.4%

Note: More than one accommodations option can be indicated in the Visitor Accommodations field. Therefore, the total number of accommodations is typically greater than the total number of callers. ADVERTISING SOURCE MONROE COUNTY April 2021

FYTD FYTD SOURCE NAME 305DIST 800DIST FLA KEYS OTHER TOTAL PERCENT TOTAL PERCENT

Keys Chamber 71 3 4 502 580 59.9% 3,800 61.1% of Commerce Friends/Return 172 8 1 0 181 18.7% 938 15.1% Visitor Internet 13 5 3 7 28 2.9% 228 3.7% Do Not Know 4 0 1 3 8 0.8% 58 0.9% Other 1 0 2 1 4 0.4% 38 0.6% Magazine Ad 1 1 1 0 3 0.3% 39 0.6% Keys Business 0 2 0 1 3 0.3% 26 0.4% TV Ad 1 0 1 0 2 0.2% 13 0.2% TDC Website 0 0 0 2 2 0.2% 51 0.8% Billboard 0 0 0 1 1 0.1% 1 0.0% TV Show/Story 0 0 0 0 0 0.0% 3 0.0% Magazine 0 0 0 0 0 0.0% 1 0.0% Article Newspaper Ad 0 0 0 0 0 0.0% 3 0.0% Newspaper 0 0 0 0 0 0.0% 1 0.0% Article Radio Ad 0 0 0 0 0 0.0% 0 0.0% Tourist Directory 0 0 0 0 0 0.0% 5 0.1% or Guide Travel Agent 0 0 0 0 0 0.0% 12 0.2% Directory 0 0 0 0 0 0.0% 4 0.1% Assistance 263 19 13 517 968 6,224 27.2% 2.0% 1.3% 53.4% INTERESTS MONROE COUNTY April 2021

FYTD FYTD INTERESTS 305DIST 800DIST FLA KEYS OTHER TOTAL PERCENT TOTAL PERCENT

Attractions 232 8 12 538 790 26.8% 5,019 24.4% Dining/Entertainment 50 3 8 489 550 18.6% 3,650 17.8% Cultural 19 2 2 138 161 5.5% 1,217 5.9% Events/Theatre/Music Water Sports 23 2 2 126 153 5.2% 1,140 5.5% Snorkeling 18 2 2 114 136 4.6% 1,048 5.1% Guided Nature Tour 7 2 2 102 113 3.8% 773 3.8% Coupon Book 7 0 2 86 95 3.2% 891 4.3% Diving 5 1 0 61 67 2.3% 479 2.3% None 41 15 0 2 58 2.0% 468 2.3% Fishing Deep Sea 10 2 2 43 57 1.9% 409 2.0% Fishing Backcountry 8 1 2 41 52 1.8% 352 1.7% Boat Rentals 9 2 2 31 44 1.5% 321 1.6% Marinas 8 1 0 30 39 1.3% 225 1.1% Sailing 8 0 2 17 27 0.9% 236 1.1% Kids/Family 4 0 1 5 10 0.3% 126 0.6% Vacations Fishing Tournament 6 0 0 3 9 0.3% 76 0.4% Wedding 1 1 0 3 5 0.2% 70 0.3% Relocation/Real 1 1 0 1 3 0.1% 56 0.3% Estate Honeymoon 0 0 0 2 2 0.1% 59 0.3% Weather 1 0 0 1 2 0.1% 58 0.3% 458 43 39 1,833 2,951 20,545 15.5% 1.5% 1.3% 62.1%

Note: More than one interest can be indicated in the Visitor Interests field. Therefore, the total number of interests is typically greater than the total number of callers. Length of Stay, Number in Party MONROE COUNTY April 2021

MONTH FISCAL YEAR-TO-DATE LENGTH OF STAY: LENGTH OF STAY:

Minimum: 1 Minimum: 1

Maximum: 90 Maximum: 365

Average: 6 Average: 7 NUMBER OF ADULTS: NUMBER OF ADULTS:

Minimum: 1 Minimum: 1

Maximum: 20 Maximum: 104

Average: 2 Average: 2 NUMBER OF CHILDREN: NUMBER OF CHILDREN:

Minimum: 0 Minimum: 0

Maximum: 5 Maximum: 16

Average: 1 Average: 1 STATE MONROE COUNTY April 2021

FYTD FYTD STATE 305DIST 800DIST FLA KEYS OTHER TOTAL PERCENT TOTAL PERCENT

FL 16 1 1 68 86 12.6% 534 11.8% IL 7 2 3 41 53 7.7% 271 6.0% PA 9 0 3 27 39 5.7% 249 5.5% TX 2 0 0 32 34 5.0% 211 4.6% WI 2 2 0 29 33 4.8% 198 4.4% IN 2 0 1 24 27 3.9% 154 3.4% MI 8 0 0 19 27 3.9% 226 5.0% NC 4 0 0 23 27 3.9% 173 3.8% NY 4 0 1 21 26 3.8% 199 4.4% GA 3 1 0 21 25 3.7% 141 3.1% OH 3 1 0 19 23 3.4% 221 4.9% TN 2 0 0 20 22 3.2% 145 3.2% NJ 4 0 1 16 21 3.1% 121 2.7% MO 2 0 0 17 19 2.8% 120 2.6% VA 3 0 0 16 19 2.8% 118 2.6% MD 1 0 0 17 18 2.6% 102 2.2% MN 3 0 1 14 18 2.6% 155 3.4% SC 1 1 0 16 18 2.6% 97 2.1% AL 2 0 0 14 16 2.3% 83 1.8% KY 1 0 0 11 12 1.8% 85 1.9% MA 1 0 0 10 11 1.6% 67 1.5% AZ 2 0 0 8 10 1.5% 62 1.4% CO 2 0 0 8 10 1.5% 57 1.3% MS 1 0 0 9 10 1.5% 46 1.0% CA 0 0 0 7 7 1.0% 69 1.5% CT 2 0 0 5 7 1.0% 47 1.0% AR 1 0 0 5 6 0.9% 33 0.7% KS 2 0 0 4 6 0.9% 35 0.8% OK 2 0 0 4 6 0.9% 46 1.0% IA 0 0 0 5 5 0.7% 94 2.1% LA 3 0 0 2 5 0.7% 83 1.8% NE 2 0 0 3 5 0.7% 32 0.7% NH 1 0 0 4 5 0.7% 32 0.7% WA 1 0 0 4 5 0.7% 26 0.6% ON 0 0 0 4 4 0.6% 19 0.4% DE 1 0 0 2 3 0.4% 24 0.5% ME 0 0 0 3 3 0.4% 15 0.3% ND 0 0 0 3 3 0.4% 18 0.4% OR 0 1 0 2 3 0.4% 20 0.4% WV 0 0 0 2 2 0.3% 18 0.4% NM 1 0 0 0 1 0.1% 12 0.3% NV 0 0 0 1 1 0.1% 7 0.2% SD 0 0 0 1 1 0.1% 21 0.5% UT 0 0 0 1 1 0.1% 16 0.4% VT 0 0 0 1 1 0.1% 5 0.1% 101 9 11 563 684 4,544 14.8% 1.3% 1.6% 82.3% How do you plan to travel to the MONROE COUNTY Keys? April 2021

FYTD FYTD TRANSPORTATION 305DIST 800DIST FLA KEYS OTHER TOTAL PERCENT TOTAL PERCENT

Fly/Drive 247 30 2 110 389 40.2% 2,066 33.2% Undecided 1 0 0 89 90 9.3% 816 13.1% Automobile 8 3 1 4 16 1.7% 151 2.4% Commercial 10 0 3 2 15 1.5% 59 0.9% Airline Private Plane 0 2 0 0 2 0.2% 3 0.0% RV 0 1 0 0 1 0.1% 25 0.4% Ferry 0 0 1 0 1 0.1% 7 0.1% Private Boat 1 0 0 0 1 0.1% 10 0.2% Train 1 0 0 0 1 0.1% 4 0.1% Tour Bus 0 0 0 0 0 0.0% 0 0.0% Motorcycle 0 0 0 0 0 0.0% 4 0.1% Cruise Ship 0 0 0 0 0 0.0% 0 0.0% Bus/Shuttle 0 0 0 0 0 0.0% 0 0.0% 268 36 7 205 968 6,224 27.7% 3.7% 0.7% 21.2% What month do you plan to travel? MONROE COUNTY April 2021

MONTH FYTD FYTD 305DIST 800DIST FLA KEYS OTHER TOTAL PERCENT TRAVELING TOTAL PERCENT

Unknown 64 8 5 152 229 23.7% 1,543 24.8% June 60 10 0 106 176 18.2% 530 8.5% May 67 8 0 76 151 15.6% 603 9.7% April 66 11 1 20 98 10.1% 672 10.8% July 31 0 3 63 97 10.0% 299 4.8% September 13 0 3 32 48 5.0% 151 2.4% August 15 0 1 29 45 4.6% 138 2.2% October 6 0 0 26 32 3.3% 183 2.9% November 5 1 0 21 27 2.8% 253 4.1% February 2 2 0 22 26 2.7% 400 6.4% March 1 0 0 18 19 2.0% 654 10.5% December 2 0 0 9 11 1.1% 397 6.4% January 3 0 0 6 9 0.9% 401 6.4% 332 40 13 574 968 6,224 34.3% 4.1% 1.3% 59.3% TYPE OF CALLER MONROE COUNTY April 2021

FYTD FYTD TYPE OF CALLER 305DIST 800DIST FLA KEYS OTHER TOTAL PERCENT TOTAL PERCENT

Email 3 0 0 546 549 56.7% 3,613 58.0% Consumer 301 37 12 19 369 38.1% 2,235 35.9% Unknown 26 3 1 10 40 4.1% 300 4.8% Voice Mail 4 0 0 2 6 0.6% 46 0.7% Travel Agent 1 0 0 1 2 0.2% 17 0.3% Postal Inquiry 0 0 0 2 2 0.2% 13 0.2% Other 0 0 0 0 0 0.0% 0 0.0% 335 40 13 578 968 6,224 34.6% 4.1% 1.3% 59.7%

Note: If type of caller is "Consumer" and phone line is "Unknown", either staff did not collect this information or caller did not provide it. If type of caller is "Unknown", the type of caller field was not completed by staff. Agenda Item # K.3. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Monitoring Economic Status Update

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Research Department

DEADLINE DATE: May 28, 2021 MONROE COUNTY STR REPORT - APRIL 2021 K.3 Monroe County Occupancy for April was the highest percentage for any April occupancy on record. The occupancy of 90.7% grew 8.7% as compared to 2019 occupancy rates. The Average Daily Rate was also at an all-time high for April at $427.67, representing a 35.5% ADR growth over 2019 and a 47.3% change in RevPar. Similiarly, Key West had an all time high occupancy for April at 93.5% and ADR or $425.44, thus resulting in RevPar growth of 34.9%. The Lower, Middle, and Upper Keys combined had growth that even surpassed Key West and the overall county. With a record high occupancy of 87.3% and ADR of $430.14 the RevPAR growth compared to 2019 was an astounding 64.9%.

The following data represents Florida Keys Vacation Rental data for three months beginning 5/1/21 as of 5/25/2021 compared to 5/1/2019 as of 5/29/2019. Similar to Smith Travel reporting, these statistics are for those properties that subscribe to the program. Occ % ADR RevPAR Percent Change from 2019 Source Key Data 2021 2019 2021 2019 2021 2019 Occ ADR RevPAR May 69.0 44.0 385.00 322.00 237.00 98.00 0.57 0.20 1.42 June 70.0 44.0 351.00 299.00 239.00 95.00 0.59 0.17 1.52 July 60.0 41.0 363.00 292.00 196.00 85.00 0.46 0.24 1.31 5/28/2021 Performance & Outlook Occupancy vs STLY Market Monroe County

Year Committed Occupancy % YoY Committed Occupancy Change YoY Group Committed Change YoY Transient Reserved Change YoY Business Change YoY Leisure Change 2021 39.0% 183.6% 120.6% 196.2% As-of date Qtr 2 84.6% 499.2% 607.3% 490.0% May 90.6% 2236.5% 897.2% 2590.6% May 23, 2021  June 78.4% 217.3% 433.8% 204.3% Qtr 3 29.0% 80.0% 29.5% 89.9% Stay dates July 45.0% 99.0% 150.8% 94.9% August 23.7% 72.4% -2.3% 92.6% 5/1/2021 1/31/2022 September 18.0% 51.8% -3.4% 73.5% Qtr 4 18.7% 67.9% 78.6% 64.4% October 22.0% 53.2% 67.7% 49.7% Market November 19.3% 77.2% 92.2% 70.7% December 14.8% 81.9% 72.8% 85.1% Monroe County  2022 11.8% 123.7% 143.1% 101.1% Tier Qtr 1 11.8% 123.7% 143.1% 101.1% January 11.8% 123.7% 143.1% 101.1% ALL Tiers  Total 35.9% 180.8% 123.6% 193.7% Weekpart Current Transient and Group Committed and YoY Committed Occupancy Change YoY Occupancy, ADR & RevPAR Change *  Weekday  Current Transient Reserved Current Group Committed YoY Committed Occupancy Change YoY Reserved Occupancy Change YoY Total ADR Change YoY RevPAR Change (est) Weekend

120K 2500.0% 2500% Green: flat or up Yellow: -10% to flat 100K 2000.0% 2000% Red: less than -10%

80K 1500.0% 1500%

60K

1000.0% 1000% 40K

500.0% 500% 20K * Tier & Weekpart filters do not apply; estimated RevPAR change = Occ change + 0K 0.0% 0% ADR change May 21 Jun 21 Jul 21 Aug 21 Sep 21 Oct 21 Nov 21 Dec 21 Jan 22 May 21 Jun 21 Jul 21 Aug 21 Sep 21 Oct 21 Nov 21 Dec 21 Jan 22 1/1 5/28/2021 Weekly Pickup & Group Block Reserved Pickup Reserved Pickup Week Starting Reserved YoY Total ADR WoW Total WoW Group Year Reserved YoY Total ADR WoW Total WoW Group

 Occupancy % Change (avg) Pickup Reserved Pickup Occupancy % Change (avg) Pickup Reserved Pickup April 25, 2021 100% 133% 0% 0% 2021 37% 43% 6% 3% May 02, 2021 91% 133% 0% 0% Qtr 2 83% 91% 4% 1% As-of date May 09, 2021 90% 119% -0% 0% May 90% 129% 3% -1%  May 16, 2021 92% 113% 3% -1% June 76% 53% 7% 4% May 23, 2021 May 23, 2021 88% 129% 7% -2% Qtr 3 27% 34% 9% 8% May 30, 2021 80% 102% 6% -1% July 42% 43% 10% 10% June 06, 2021 80% 55% 6% 7% August 22% 28% 9% 7% Stay dates June 13, 2021 79% 50% 7% 6% September 16% 30% 7% 5% 5/1/2021 1/31/2022 June 20, 2021 76% 49% 7% 2% Qtr 4 16% 19% 6% 4% June 27, 2021 53% 43% 9% 1% October 19% 25% 7% 9% July 04, 2021 46% 48% 10% 8% November 17% 21% 5% 4% July 11, 2021 45% 47% 10% 24% December 12% 12% 7% 1% July 18, 2021 40% 41% 8% 6% 2022 6% 17% 8% 5% Market July 25, 2021 37% 37% 10% 2% Qtr 1 6% 17% 8% 5% August 01, 2021 31% 34% 10% 5% January 6% 17% 8% 5% Monroe County  August 08, 2021 23% 34% 8% 6% Total 33% 40% 6% 3% August 15, 2021 21% 16% 11% 25% Tier Total 33% 40% 6% 3%  Group Block Group Reserved vs Committed ALL Tiers Week Starting YoY Group Current Group WoW Group Current Group WoW Group Reserved Group Remaining YoY Retail YoY Negotiated

 Committed Change Committed Block Change Reserved Reserved Pickup ADR Change (avg) Total RN Change Change Weekpart April 25, 2021 1151.2% 538 0% 586 0% 54% 65  Weekday May 02, 2021 1558.5% 2,355 0% 2,240 0% 61% 2,443  Weekend May 09, 2021 1187.6% 2,292 0% 2,010 0% 45% 2,598 May 16, 2021 899.6% 2,799 -0% 2,631 -1% 40% 2,230 May 23, 2021 473.2% 1,817 -1% 1,432 -2% 137% 2,995 28K May 30, 2021 429.4% 1,837 -5% 1,497 -1% 104% 5,257 0K 59K June 06, 2021 313.3% 2,571 -0% 2,016 7% 22% 5,057 June 13, 2021 392.9% 2,144 1% 1,386 6% 4% 5,211 June 20, 2021 863.6% 2,226 1% 1,434 2% 24% 6,104 June 27, 2021 530.1% 983 6% 411 1% -1% 12,698 Remaining RN vs Capacity July 04, 2021 158.3% 966 11% 293 8% -4% 14,716 July 11, 2021 131.5% 1,516 19% 557 24% 39% 14,733 July 18, 2021 190.7% 1,407 13% 461 6% 43% 16,053 July 25, 2021 93.7% 1,042 17% 353 2% -9% 17,305 August 01, 2021 5.5% 1,381 9% 714 5% 63% 18,919 August 08, 2021 -40.9% 518 -1% 186 6% 51% 21,500 August 15, 2021 -7.3% 1,086 0% 217 25% -15% 21,621 August 22, 2021 96.2% 408 -1% 159 -1% 21% 23,495 718K August 29, 2021 121.1% 451 7% 59 5% 55% 24,240 0M 1M Total 123.6% 59,127 3% 28,459 3% 28% 718,410 1/1 Agenda Item # K.4. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Consideration and Action re: Amendment to Agreement with JDO Insights

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: Approval

TOTAL COST: $109,230

ALLOCATED FROM: Market Research

REQUESTED BY: Research Department

PROVIDED BY: Research Department

DEADLINE DATE: May 28, 2021

Memorandum

TO: Tourist Development Council FROM: Kelli Fountain, TDC Research Dept.

DATE: May 28,2021

RE: Visitor Profile Extension

Our current Agreement with JDO Insights, Inc. to provide Visitor Profile Survey Services expires on September 30, 2021. JDO Insights, Inc. has provided this service to the TDC since 1996.

Attached is an amendment to extend this agreement for a period of one year, expiring September 30, 2022. The agreement includes an increase in compensation of $9,930 over prior year.

Agenda Item # L.1. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Administrative Status Report

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Administrative Office

DEADLINE DATE: May 28, 2021

ADMINISTRATIVE OFFICE STATUS REPORT JUNE 2021

Project: Operations Manual Completion Date: Ongoing Status: Notification of updates will be provided to recipients of the operations manual in a memorandum, with several options for obtaining updates.

Project: Cultural, Fishing & Dive Umbrellas Completion Date: Ongoing Status: Meetings are being held on a regular basis. Minutes are included within the TDC packet as an FYI.

Project: DAC Appointments Completion Date: Ongoing Status: All District Advisory Committee vacancies are advertised in a timely manner and recommendations brought before the TDC for approval. Applications for At Large positions are forwarded to the Board of County Commissioners for approval.

Project: Capital Project Funding Site Visits Completion Date: Ongoing Status: Staff will continue Capital Project Site Visits when it is safe to do so.

Project: FY 2022 Budget Completion Date: October 2021 Status: Staff is working on the FY 2022 budget. The Strategic Budget Plan was approved by the TDC at the April 27, 2021 meeting and the line item budget will be presented at the June 8, 2021 TDC meeting.

Project: FY 2022 Destination and Turnkey Event Funding Application Completion Date: October 2021 Status: The TDC approved the FY 2022 Destination and Turnkey Event Application at their meeting of February 9, 2021. The BOCC approved same at their meeting of February 17, 2021. The application became available on April 1, 2021 with a deadline for receipt of applications of June 1, 2021. The DAC’s will meet to review the applications and make recommendation for funding on August 3rd and 4th, 2021 with recommendations for funding being placed on the September 14, 2021 TDC meeting agenda. Agreements will be placed on the October BOCC meeting agenda for final approval.

Project: FY 2022 Capital Project Funding Application Completion Date: October 2021 Status: The TDC approved the FY 2022 Capital Project Funding Application at their meeting of February 9, 2021. The BOCC approved same at their meeting of February 17, 2021. The application became available on February 22, 2021 with a deadline for receipt of applications of April 27, 2021. Staff are reviewing the applications and seeking County Attorney opinions on questions that have arisen. The DAC’s will meet to review the applications and make funding recommendations at their meetings of June 22nd and 23rd, 2021 with recommendations for funding being placed on the July 20, 2021 TDC meeting agenda. Agreements will be placed on the October BOCC meeting agenda for final approval. 1

Project: Advertising Agency RFP Completion Date: October 2021 Status: The current Agreement with Tinsley Advertising to provide advertising agency services expires on September 30, 2021. The TDC approved the RFP at their meeting of February 9, 2021. The BOCC approved same at their meeting of February 17, 2021. The RFP became available on February 22, 2021 with a deadline for receipt of responses of April 6, 2021. Only one (1) submission was received, for our current agency, Tinsley Advertising and Marketing, Inc. During the April 27, 2021 meeting Tinsley Advertising made a presentation of their proposal to the TDC. After the presentation the TDC made a motion to accept the RFP submitted by Tinsley Advertising and Marketing and enter into Contract negotiations. The Contact Negotiation Committee met on May 3, 2021 to negotiate a contract. The negotiated contract is on the June 8, 2021 TDC meeting agenda. Upon approval by the TDC the contract will be placed on the July BOCC meeting agenda for final approval.

Project: Corporation Agreement Completion Date: October 2021 Status: The current Agreement with the 3406 North Roosevelt Blvd Corporation (dba Visit Florida Keys) to provide the executive office services for the TDC expires on September 30, 2021. Visit Florida Keys approved agreement at their meeting of April 27, 2021. The agreement has been placed on the June 16, 2021 BOCC meeting agenda for final approval.

Project: Cultural Umbrella Agreement Completion Date: Complete Status: Our current Agreement with Florida Keys Council of the Arts to act as a Countywide Cultural Umbrella expires on September 30, 2021. TDC approved Agreement at the April 27, 2021 TDC meeting. BOCC approved same at their meeting of May 19, 2021.

Project: Fishing Umbrella Amendment Completion Date: October 2021 Status: Our current Agreement with Florida Keys Fishing Tournaments, Inc. to act as Countywide Fishing umbrella expires on September 30, 2021. Within the Agreement is an option to extend for an additional two (2) year period. Staff has been working on the amendment to Agreement and has provided the amendment to Agreement to Florida Keys Fishing Tournaments, Inc. for their review and approval. The amendment is anticipated to be placed on the July 20, 2021 TDC meeting agenda and then on the August 18, 2021 BOCC meeting agenda for final approval.

Project: FY 2022 Fishing Event Funding Agreements Completion Date: October 2021 Status: Recommendations for funding allocations will be placed on the July 20, 2021 TDC Agenda for approval. Staff will prepare the agreements and will place the completed agreements on the October 20, 2021 BOCC agenda for final approval.

2 Project: FY 2022 Cultural Event Funding Agreements Completion Date: October 2021 Status: Recommendations for funding allocations will be placed on the July 20, 2021 TDC Agenda for approval. Staff will prepare the agreements and will place the completed agreements on the October 20, 2021 BOCC agenda for final approval.

Project: FY 2022 Marketing Plan Completion Date: October 2021 Status: TDC Staff and Agencies of Record are working on the FY 2022 TDC Marketing Plan. The draft plan will be presented to the TDC at their meeting of July 20, 2021. After TDC approval, the Marketing Plan will be placed on the August 18, 2021 BOCC meeting agenda for final approval.

3 Agenda Item # L.2. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Director’s Report

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Marketing Director

DEADLINE DATE: May 28, 2021

Director’s Report

Destinations Florida, formerly known as FADMO, held the first in person conference post Covid for the Florida Travel Industry last week in St. Augustine, FL. The organization serves as the single unifying voice for all of Florida’s destination marketing organizations, providing insight and direction as new challenges are presented by an increasingly competitive tourism marketplace. The annual marketing summit enjoyed a record number of attendees and the buoyancy in the various meeting points was palpable. The tourism industry educational sessions focused on brand awareness (and integrity), enhancing best practices in data sharing and advertising, a review of the 2021 legislative issues and potential hot buttons for next year’s legislative session.

The association meets twice a year and at each meeting Directors are asked to provide a brief “State of their County” overview as it relates to tourism, economic impacts, and challenges at the local level. A few of the common denominators during this information sharing included a severe labor shortage causing a reduction in services, predominant drive market visitation and a very strong summer (most destinations are indicating higher than expected demand through July). Areas of concern included the late summer/fall season as the continued sluggish meetings market and lack of international visitors will not fill in the gaps when the kids go back to in-person learning in August.

The host hotel brought in staff from other properties (in the industry this is known as a ‘task force’) to meet the needs of the conference, however several services/amenities were not available due to staffing levels. The Embassy Suites brand is known for their ‘cooked to order’ breakfast buffet and their nightly managers reception. Neither of these services were available. The hotel had decided to restrict free self-parking and only offer valet service at a charge. (This is a much-needed revenue source, however with only two runners it can take upwards of 30 minutes to get your car). Housekeeping service is not available during your stay however fresh linens and coffee are available from the front desk. The management staff gave up on trying to enforce a mask mandate inside the hotel, but staff was following strict health and safety protocols. The bottom line: this was a very forgiving group, but we all noticed the shortfalls in service standards, and we conceded that it was happening across the entire leisure sector.

Our industry was one of the hardest hit and continues to struggle to meet the needs of a sudden and unprecedented boom in business. Our challenges in Monroe County are now being felt not only across the entire state but also the country, with many destinations not able to fill key positions. Due to pent up demand, the visitor is willing to overlook many of the shortcomings in the hospitality industry. This will only last for so long. We are forecasting a future where value for price paid and service commensurate with price point will be instrumental in maintaining market share and our brand’s integrity. Other Projects

●Finalizing the FY 2022 line item budget

●Finalizing the DAC’s FY 2022 budget

●Finalizing Tinsley Advertising Agreement

●Working on development of marketing plan strategy, FY 2022

● Working on Fishing Umbrella Contract Amendment

●Working on DAC appointments

●Working on DAC minutes

●Working on TDC Board meeting minutes

●Working on Advertising and PR Invoices

Advisory Committee Meetings

●Attended Dive Umbrella Meeting 5/7

●Attended DAC 5 Meeting 5/11

●Attended DAC 4 Meeting 5/11

●Attended DAC 2 Meeting 5/11

●Attended DAC 3 Meeting 5/12

●Attended DAC 1 Meeting 5/12

●Attended Fishing Umbrella Meeting 5/12

Other Meetings

●Marketing Plan Strategy Meeting 4/20

●Key West Chamber of Commerce 4/22

●Dana Young, CEO of Visit Florida 4/30

●Advertising Contract Negotiation Committee 5/3

●Key West Business Guild 5/13

●Destinations Florida Board of Directors 5/18

●Destinations Florida Marketing Summit 5/19-21

●Monroe County Lobster Mini Season Task Force 5/24

●Hurricane Conference 5/27

●TDC Staff Meetings

●TDC Agency of Record Meetings

Agenda Item # L.3. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Operations Manual Update - FYI

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Administrative Office

DEADLINE DATE: May 28, 2021

Date: May 28, 2021 To: All Recipients of the Monroe County Tourist Development Council Operations Manual Re: OPERATIONS MANUAL UPDATES

The latest set of updates to the Operations Manual are now available on the Monroe County TDC webpage: http://www.monroecounty-fl.gov/tdc

Operations Manual – description of updates Each section can be downloaded from the webpage in PDF format, or you can print the pages directly from the webpage. 1. Section III – District Advisory Committees o Updated DAC Chair List to reflect election of DAC V Chairperson

Page 1 Agenda Item # M.1. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Website Status Report

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Two Oceans Digital

DEADLINE DATE: May 28, 2021

Website Status Report Fla-Keys.com

April 2021 Data for the June 8, 2021 TDC Meeting

Section 1: Website Traffic Report Section 2: Geographic Data on Website Visitors

Section 1: Website Traffic Report Website Traffic Overview

Audience Overview

Website Traffic Sources

All Traffic

Most Visited Sections of Website

Content Drilldown

Device Usage

Overview

Agenda Item # N.1. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Consideration and Action re: Agreement with Tinsley Advertising

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: Approval

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office PROVIDED BY: Administrative Office

DEADLINE DATE: May 28, 2021

DATE: May 28, 2021

To: Tourist Development Council Members

FROM: Stacey Mitchell, TDC Marketing Director

RE: Consideration and Action re: Agreement with Tinsley Advertising

The Monroe County Tourist Development Council (TDC) at your meeting of April 27, 2021 moved approval to enter into contract negotiations with Tinsley Advertising & Marketing, Inc.

The Advertising Contract Negotiation Committee met on Monday May 3, 2021 via ZOOM to negotiation the terms of the Agreement. The Committee voted unanimously to bring the attached Agreement forward to the TDC for approval.

Attached are a copy of the minutes from this meeting and a copy of the Agreement. The Agreement has been signed by Tinsley Advertising and has been reviewed and approved by Assistant County Attorney Christine Limbert.

Approval is requested to enter into the attached Agreement with Tinsley Advertising & Marketing, Inc. effective October 1, 2021 to September 30, 2024 with an option to extend for an additional two (2) year period.

Upon approval by the TDC, this Agreement will be placed on the July BOCC meeting agenda for final approval.

Monroe County Tourist Development Council Advertising Contract Negotiation Committee Meeting

The May 3, 2021 meeting of the Monroe County Tourist Development Council Advertising Contract Negotiation Committee Meeting was called to order by Chairperson Rita Irwin at 10:00 a.m., via ZOOM.

Selection Committee Members Present Were: Mr. James Bernardin and Mr. George Fernandez

Staff Present Were: Ms. Stacey Mitchell – TDC Marketing Director, Ms. Maxine Pacini and Ms. Ammie Machan of the administrative office

Tinsley Advertising Agency Representative Present Were: Mr. John Underwood and Mr. Dorn Martel

Consideration and Action re: Tinsley Advertising Agency Contract: Ms. Mitchell reviewed the proposed commission percentages and creative services costs: • Media Placement: 15% • Special Projects: 15% • Production: 15% • Creative Director - $180.00 • Concepts and Comprehensive Layouts - $175.00 • Senior Copywriter - $175.00 • Copywriter - $140.00 • Senior Art Direction & Supervision - $165.00 • Broadcast Supervision - $120.00 • Computer Artist $145.00 • Traffic & Production Supervision - $135.00 • Out of Pocket expenses for Creative: 14%

Ms. Mitchell stated that the Committee would need to discuss and make a decision on paragraph 3 E of the draft agreement, regarding the payment of commission if the media budget was reduced or cut due to an emergency situation. Mr. Underwood explained that the reason that the Agency had requested the addition of this clause in the agreement was that the bulk of the work for media placement takes place during the creation of each fiscal year’s media plan, but the commission is received only if the media is placed.

Ms. Irwin commented that she felt uncomfortable approving the full commission based on the budget and not actual media placement. Ms. Irwin asked for clarification that the creative/production costs are paid regardless of the media being placed. Mr. Underwood responded that the creative/production costs are paid even if the media does not run. Mr. Martel stated that the purpose of this request was not to provide compensation of routine changes and revisions to planned media that occur throughout the year, but for those emergency situations where much of the work has already been completed but the media isn’t able to be placed. Mr. Fernandez suggested a 7.5% commission for planned media that was not placed due to an emergency situation. Ms. Irwin asked for clarification for when the proposed 7.5% commission would be applied. Ms. Mitchell stated that it would have to be a Monroe County Tourist Development Council Advertising Contract Negotiation Committee Meeting May 3, 2021 Page 2

dire circumstance to trigger this clause in the agreement. Mr. Bernardin stated that there are situations, such as a during a hurricane, where the advertising budget might be cut or frozen and then the funds are made available later in the fiscal year. He asked how a situation such as this would be handled. Mr. Martel stated that he anticipated that this would be reviewed at the end of each fiscal year. Ms. Pacini stated that the Assistant County Attorney would need to review and approve the proposed revised language in the Agreement prior to placing the agreement on the TDC and BOCC meeting agendas for approval.

Mr. Fernandez moved approval of the commission percentages and creative services cost as presented and inclusion of paragraph 3 E to include a 7.5% commission on media placement for media that is planned but not placed due to a declared emergency, Mr. Bernardin seconded. Motion passed unanimously.

There being no further business the meeting was adjourned at 10:35 a.m.

ADVERTISING AGENCY AGREEMENT

THIS AGREEMENT (“Agreement”), made and entered into this ______day of ______, 2021, by and between Monroe County, Florida, (hereinafter called the “County”), and Underwood Martell, Inc., doing business as Tinsley Advertising & Marketing, Inc. (hereinafter called the “Contractor”).

WITNESSETH:

WHEREAS, the County issued a Request for Proposals (“RFP) for professional advertising services, which includes consulting advice relating to the Monroe County Tourist Development Council (“TDC”) marketing and promotion of tourism, and

WHEREAS, Contractor was the sole proposer to the RFP; and

WHEREAS, Contractor been furnishing quality professional advertising services which promote tourism for thirty-five (35) years and is otherwise qualified to provide the services; and

WHEREAS, the Monroe County TDC, an advisory board to the County’s Board of County Commissioners (“BOCC”), has recommended to the County that a new Agreement for advertising services be entered into with Contractor, and

WHEREAS, County desires to enter into this Agreement for advertising services with the Contractor;

NOW THEREFORE, in consideration of the mutual covenants contained herein, the parties agree as follows:

1. Term: The term of this Agreement is for a period of three (3) years beginning on October 1, 2021 and expiring on September 30, 2024. The County shall have an option to extend this Agreement for one (1) additional two (2) year period.

2. Scope of Services: The Contractor will serve as the exclusive full-service, advertising agency for the TDC, and will provide advertising services for the County as provided in this Section 2 and Section 3 (the “Scope of Services”). The Contractor and the advertising programs are subject to review by the Monroe County TDC.

A. Key Personnel: This Agreement is a professional service Agreement with expectation that principal personnel performing the services are those personnel listed. Notice of any change in the following personnel shall be sent to the TDC. The principals assigned are the following:

1) John Underwood, Chief Executive Officer 2) Dorn Martell, Chief Creative Officer 3) Danielle Salman, Account Supervisor

Advertising Agreement FY 2022 ID# 2609 1 MINIMUM STAFF PERSONNEL ASSIGNED:

1) Account Supervisor; approved by the Chairperson of the TDC and Marketing Director 2) Senior Account Executive; Account Coordinator and additional staff within the normal services will be assigned as required.

B. At least one (1) of the principals shall meet with the Monroe County TDC at all regularly scheduled meetings of the TDC, the Advisory and Umbrella Committees, and at any other times as directed by the TDC upon written notice to the Contractor. For purposes of this section written notice can be provided by email rather than the formal notice procedure as set forth in Section 16 below.

C. Contractor agrees to assign an advertising Account Supervisor who will devote such time and effort as necessary to the account on a priority basis, including full time when required. Duties of the Account Supervisor will include contact as required with the Chairperson or Vice-chairperson of the TDC, Marketing Director or other designee. Other duties include regular consultation visits throughout Monroe County; consultations with TDC Advisory Committees within The Florida Keys & Key West (the “Florida Keys”), and interfacing with other agencies of record such as Public Relations and website provider as directed by the TDC; participation in, and coordination of, media planning; coordination of production and traffic activities with the Contractor; coordination of and liaison with mail fulfillment services on behalf of the TDC; and liaison with private sector resorts, attractions and other tourism related fields in the County, relating to the development of an effective advertising program for the Florida Keys.

D. Contractor agrees that time is of the essence, and to provide on a timely basis, copy and concepts and supervision of tangible materials for media and collateral production materials, including: radio and television, print, digital/mobile, social, website, outdoor, direct mail or any such technology which may be employed to further the objectives of the TDC; traffic and billing of media and collateral production materials.

E. Contractor shall provide materials for the design and creative content of the County’s website upon request of the TDC website provider. Notwithstanding anything herein to the contrary, retouching and image compositing for website creative materials (existing video and photography owned by the TDC that the agency has produced) are not included and will be billed at Contractor’s standard rates.

F. Contractor shall employ its knowledge of available media and media research, and normal use of out-sourced media research services to which the Contractor subscribes for the purpose of planning media advertising programs.

G. Contractor shall counsel the TDC/County in the use of special media, marketing, product and consumer research as may be advisable.

Advertising Agreement FY 2022 ID# 2609 2 H. Contractor shall formulate and recommend media plans based on written objectives established within the TDC marketing plan which shall be reviewed on an annual basis.

I. Contractor shall order media space, time or other means of media to be used, endeavoring to secure the most advantageous rates available, checking and verifying such media use, auditing and paying invoices to media.

J. Contractor shall negotiate special talent fees in accordance with trade contracts to be more inclusive of total work and keep costs to a minimum.

K. Contractor may establish Agreements with sub-contractors for production, traffic and other marketing services.

L. Contractor shall obtain written pre-approval on all advertising, media buys, production and materials from the TDC Marketing Director or the TDC Chairperson.

M. Contractor shall have all media and production expense accounts placed on individual purchase orders. All invoices shall have the proper purchase order number. No invoice will be paid unless account funds are available. No invoices will be paid outside the advertising budget without TDC approval.

3. Compensation: Compensation shall be paid, subject to availability of Tourist Development Tax Funds and approved purchase orders, as follows:

A. Media Placement: 1) Contractor shall be compensated for media placement at the net cost to Contractor plus Fifteen percent (15%) commission, upon receipt and proof of payment of media invoices with affidavits and/or tear sheets, screenshots, etc. Net rate is the actual negotiated paid cost for media placement to the vendor without any markup costs. This will include all generic and district campaigns, cultural, fishing and diving umbrella campaigns, and all co-op advertising placement. Co-op advertising is established to provide lodging accommodations and other tourist related businesses within the County an opportunity to buy into TDC advertisements at a cost-effective rate.

2) Contractor shall be reimbursed for projects designated as special projects approved by the TDC at actual costs, plus Fifteen percent (15%), the total not to exceed the amount budgeted by the TDC.

3) In the event of a catastrophe for the County and/or for South Florida, such as a hurricane or other business interruption, and subject to the provisions in paragraph 33, Force Majeure, or other

Advertising Agreement FY 2022 ID# 2609 3 crisis management situation, the Contractor shall confer with the TDC Marketing Director and/or TDC Chairperson and perform the same types of services described in this Agreement. The Contractor also agrees that it will have protocol (see Exhibit A) in place for any catastrophe affecting the Contractor’s base of operations, i.e. safeguarding of all official photography and film; facilities and equipment available; staff availability and all other vital material relative to the continued marketing of the Florida Keys. In addition, the Contractor will ensure the ability to cancel existing media and produce and place ongoing media.

4) Contractor shall prioritize local talent and sub-contractors for production and other marketing services when appropriate.

B. Reimbursable Expenditures: The County shall reimburse the Contractor for all approved expenditures and payments made on the County’s behalf for media placement subject to state and County rules and regulations. The Contractor shall submit invoices with supporting documentation that is acceptable to the Monroe County Office of the Clerk of Court and Comptroller (“County Clerk”). Acceptability to the County Clerk is based on Accepted Accounting Principles and such laws, rules, and regulations as may govern the County Clerk’s disbursal of funds. Packaging, shipping, express mail, postage, legal expenses on behalf of County, and travel expense for Contractor’s personnel shall be considered reimbursable expenses, subject to County’s approval. Travel expenses of approved personnel on behalf of the business of the TDC shall be compensated at the rates established by Florida law and County law and policy.

C. Invoices:

1) All invoices submitted by the Contractor to the TDC shall have the proper purchase order number and be marked as to which account is properly chargeable.

2) Normal production costs for specific pre-approved jobs will be submitted for payment at one time upon completion. The Contractor is encouraged to use in-county vendors to supply services wherever possible, and when the local vendors are able to supply goods or services that are at least equivalent to the quality of goods and services of out-of-county vendors and meet the needs of the TDC and the County. To that end, the Contractor understands and agrees that in any project the Contractor, if requested, may need to prepare and submit a production budget for approval by the TDC Marketing Director. This budget would include a breakdown of expenses by category and the name of each vendor or subcontractor proposed for each category.

Advertising Agreement FY 2022 ID# 2609 4 3) No percentage will be added to Contractor charges for packaging, shipping, express mail, postage, telephone, legal fees and services and travel expenses for Contractor’s personnel.

4) The Contractor’s invoices and statements shall be payable by County according to the Florida Local Government Prompt Payment Act.

5) Contractor may seek reimbursement for media placed but then not run due to declared emergency, pursuant to Section 29.

D. Production Charges:

1) The Fifteen percent (15%) commission on the net media placement budget covers the cost of: Contractor senior management services, account management services, media services, accounting services and staff creative development services for Generic, DAC, Event and Umbrella advertising as follows:

(a) Existing newspaper campaign ads, including: revised layout, new copy/copy revisions, art direction, traffic & production supervision. Note: computer artists, color copies, retouching, image compositing and digital proofs are not included.

(b) All new co-op newspaper ads including: concepts and comprehensive layouts, copy/copy revisions, art direction, traffic & production supervision. Note: computer artists, color copies, retouching, image compositing and digital proofs are not included.

(c) Existing magazine ads, including: revised layout, new copy/copy revisions, art direction, traffic & production supervision. Note: computer artists, color copies not included, retouching, image compositing and digital proofs are not included.

(d) Existing digital/mobile marketing ads, including: revised format, new copy/copy revisions, art direction, traffic & production supervision. Note: computer artists, color copies, retouching, image compositing and digital proofs are not included.

(e) Minor revisions to existing television and radio (such as new supers/titles, sponsorship logos, etc.).

Advertising Agreement FY 2022 ID# 2609 5 2) Creative Services Not Included: staff creative development services for media and collateral materials, i.e.; photo shoots/TV shoots/podcast videos, editing television commercials, videos/infomercials, point of sale materials, new magazine campaigns, new newspaper campaigns, new digital/mobile campaigns, direct mail, new brochures and major revisions to existing brochures will be estimated and prior approval obtained for each project at the following hourly rates:

Creative Director - $180.00 Concepts and Comprehensive Layouts - $175.00 Senior Copywriter - $175.00 Copywriter - $140.00 Senior Art Direction & Supervision - $165.00 Broadcast Supervision - $120.00 Computer Artist $145.00 Traffic & Production Supervision - $135.00

3) Out of pocket expenses for creative development are reimbursable at cost plus Fourteen percent (14%) and may include, but are not limited to, the following:

Photographers and Assistants Film Production Crew Editing Facilities & Services Audio Recording Facilities Models/Actors/Voice-over Talent Four-Color Film (for print pubs) Stock Photo Search and Usage Fees SAG and AFTRA Residuals TV Dupes, Radio Dupes, etc. Printing Media and Collateral Materials Application development and/or programming

The County and the TDC assume no liability to fund this Agreement for an amount in excess of this award. Payment for expenditures permissible by law and County policies shall be made through reimbursement to Contractor upon presentation of invoices, and other documentation necessary to support a claim for reimbursement. The County’s performance and obligation to pay under this Agreement is contingent upon an annual appropriation by the Board of County Commissioners.

E. The County determines its annual media and advertising budget (“Advertising Budget”) each Fiscal Year (October 1 to September 30) for the Scope of Services based upon the projected County’s Tourist Development Tax Funds (“Budget”), including the projected Tourist Development Tax Funds for the Generic Advertising

Advertising Agreement FY 2022 ID# 2609 6 (“Generic Budget”), each District (“DAC Budget”) and the Fishing, Diving and Cultural Umbrella (“Umbrella Budget”) as allocated in each specific line item/cost center/project number. The County understands and acknowledges that the Contractor relies upon the Advertising Budget that is adopted each Fiscal Year to determine its anticipated compensation and income under this Agreement especially as this is an exclusive agency agreement. The County further understands that the Contractor performs a substantial portion of the scope of work prior to the placement of advertising and the Contractor develops a media plan which outlines the work performed by the Contractor prior to the placement of advertising. The Contractor understands and acknowledges that the Advertising Budget may be cut during the County’s Fiscal Year due to Uncontrollable Circumstances that effect the County’s tax revenue and projected Budget, Generic Budget, DAC budget and Umbrella Budget. The Contractor understands that if the Budget, DAC Budget, or Umbrella Budget does not have sufficient funds to pay the Contractor due to an Uncontrollable Circumstance(s), the County does not have the obligation or ability to pay the Contractor. If the Advertising Budget set for each Fiscal Year is reduced due to a declared emergency and when sufficient funds are available within that Fiscal Year, the County agrees to pay to Contractor at the end of each Fiscal Year a seven and one-half percent (7.5%) commission for the work performed on the planning and placement on media that is planned, as demonstrated in the Contractor’s media plan, but not placed due to a reduction in the Advertising Budget or a declared emergency.

Invoices relating to a reduction in advertising or a declared emergency must be submitted to the TDC administrative office no later than ten (10) business days after the end of the fiscal year (September 30th).

4. Contractor’s Acceptance of Conditions: The Contractor hereby agrees to carefully examine the Scope of Services and assumes full responsibility therefore. Under no circumstances, conditions or situations shall this Agreement be more strongly construed against the County than against the Contractor.

a) Any ambiguity or uncertainty in the Scope of Services shall be interpreted and construed by the County, and the County’s decision shall be final and binding upon all parties.

b) The passing, approval and/or acceptance by the County of any of the services furnished by the Contractor shall not operate as a waiver by the County of strict compliance with the terms of this Agreement. Failure on the part of the Contractor to immediately correct a default after a Notice to Correct the default, shall entitle the County, if it sees fit, to correct the same and recover the reasonable cost of such replacement and/or repair from the Contractor, who in any event shall be jointly and severely liable to the County for all damage, loss and expense caused to the County by reason of the Contractor’s breach of this Agreement and/or his failure to comply strictly and in all things with this Agreement and with the specifications.

Advertising Agreement FY 2022 ID# 2609 7 c) The Contractor agrees that the TDC may designate representatives to visit the Contractor’s facility(ies) periodically to conduct random open file evaluations during the Contractor’s normal business hours.

d) The Contractor warrants that it has, and shall maintain throughout the term of this Agreement, appropriate licenses and permits required to conduct its business, and that it will at all times conduct its business activities in a reputable manner. Proof of such licenses and permits shall be submitted to the County upon request.

5. Advertising Agency of Record: The County appoints Contractor (i) as the TDC’s exclusive advertising and marketing agency and sole media purchaser, and (ii) as the sole agency of record in connection with the products and/or services of the TDC as described in the Scope of Services, during the term of this Agreement. Contractor shall act as the agency of record for preparation and placement of the County’s TDC advertising using “bed tax” funds except as otherwise mutually agreed upon. Contractor shall perform related or special services as requested by the TDC. Contractor shall be the sole entity charged with the responsibility of preparing and placing advertising and purchasing media with respect to the TDC.

6. Exclusive Representation: Contractor agrees that it will not represent any private resort or attraction within Monroe County, Florida, or other county or, city destinations, or direct marketing organization (DMO) within the State of Florida without the prior approval of the TDC and the County, during the term of this Agreement. Notwithstanding the foregoing, the Contractor may create and be compensated for print and video materials, including but not limited to, concepts and photography, for businesses, resorts and attractions in the County as part of the Co-op Advertising Program and other County programs.

7. Contractor’s Financial Records and Right to Audit: Contractor shall maintain all books, records and documents directly pertinent to performance under this Agreement in accordance with generally accepted accounting principles consistently applied. Each party to this Agreement or their authorized representatives shall have reasonable and timely access to such records of each other party to this Agreement for public records purposes during the term of the Agreement and for four (4) years following the termination of this Agreement. If an auditor employed by the County or Clerk determines that monies paid to the Contractor pursuant to this Agreement were spent for purposes not authorized by this Agreement, the contractor shall repay the monies together with interest calculated pursuant to Sec. 55.03, Florida Statute, running from the date the monies were paid to Contractor.

Right to Audit Availability of Records. The records of the parties to this Agreement relating to the Scope of Services, which shall include but not be limited to accounting records (hard copy, as well as computer readable data if it can be made available; subcontract files (including proposals of successful and unsuccessful bidders, bid recaps, bidding instructions, bidders list, etc.); original estimates; estimating work sheets; correspondence; change order files (including documentation covering negotiated

Advertising Agreement FY 2022 ID# 2609 8 settlements); backcharge logs and supporting documentation; general ledger entries detailing cash and trade discounts earned, insurance rebates and dividends; any other supporting evidence deemed necessary by County or the County Clerk to substantiate charges related to this agreement, and all other agreements, sources of information and matters that may in County’s or the County Clerk’s reasonable judgment have any bearing on or pertain to any matters, rights, duties or obligations under or covered by any contract document (all foregoing hereinafter referred to as “Records”) shall be open to inspection and subject to audit and/or reproduction by County’s representative and/or agents or the County Clerk. County or County Clerk may also conduct verifications such as, but not limited to, counting employees at the job site, witnessing the distribution of payroll, verifying payroll computations, overhead computations, observing vendor and supplier payments, miscellaneous allocations, special charges, verifying information and amounts through interviews and written confirmations with employees, subcontractors, suppliers, and Contractor’s representatives. All records shall be kept for ten (10 ) years after Final Completion of the Scope of Services/Project. The County Clerk possesses the independent authority to conduct an audit of Records, assets, and activities relating to this Scope of Services. If any auditor employed by the County or County Clerk determines that monies paid to Contractor pursuant to this Agreement were spent for purposes not authorized by this Agreement, the Contractor shall repay the monies together with interest calculated pursuant to Section 55.03, F.S., running form the date, the monies were paid to Contractor. The right to audit provisions survives the termination of expiration of this Agreement.

8. Public Records Compliance: Contractor must comply with Florida public records laws, including but not limited to Chapter 119, Florida Statutes and Section 24 of article I of the Constitution of Florida. The County and Contractor shall allow and permit reasonable access to, and inspection of, all documents, records, papers, letters or other “public record” materials in its possession or under its control subject to the provisions of Chapter 119, Florida Statutes, and made or received by the County and Contractor in conjunction with this contract and related to contract performance. The County shall have the right to unilaterally cancel this contract upon violation of this provision by the Contractor. Failure of the Contractor to abide by the terms of this provision shall be deemed a material breach of this contract and the County may enforce the terms of this provision in the form of a court proceeding and shall, as a prevailing party, be entitled to reimbursement of all attorney’s fees and costs associated with that proceeding. This provision shall survive any termination or expiration of the contract.

The Contractor is encouraged to consult with its advisors about Florida Public Records Law in order to comply with this provision. Pursuant to F.S. 119.0701 and the terms and conditions of this contract, the Contractor is required to: (1) Keep and maintain public records that would be required by the County to perform the service.

Advertising Agreement FY 2022 ID# 2609 9 (2) Upon receipt from the County’s custodian of records, provide the County with a copy of the requested records or allow the records to be inspected or copied within a reasonable time at a cost that does not exceed the cost provided in this chapter or as otherwise provided by law. (3) Ensure that public records that are exempt or confidential and exempt from public records disclosure requirements are not disclosed except as authorized by law for the duration of the contract term and following completion of the contract if the contractor does not transfer the records to the County. (4) Upon completion of the contract, transfer, at no cost, to the County all public records in possession of the Contractor or keep and maintain public records that would be required by the County to perform the service. If the Contractor transfers all public records to the County upon completion of the contract, the Contractor shall destroy any duplicate public records that are exempt or confidential and exempt from public records disclosure requirements. If the Contractor keeps and maintains public records upon completion of the contract, the Contractor shall meet all applicable requirements for retaining public records. All records stored electronically must be provided to the County, upon request from the County’s custodian of records, in a format that is compatible with the information technology systems of the County. (5) A request to inspect or copy public records relating to a County contract must be made directly to the County, but if the County does not possess the requested records, the County shall immediately notify the Contractor of the request, and the Contractor must provide the records to the County or allow the records to be inspected or copied within a reasonable time.

If the Contractor does not comply with the County’s request for records, the County shall enforce the public records contract provisions in accordance with the contract, notwithstanding the County’s option and right to unilaterally cancel this contract upon violation of this provision by the Contractor. A Contractor who fails to provide the public records to the County or pursuant to a valid public records request within a reasonable time may be subject to penalties under section119.10, Florida Statutes.

The Contractor shall not transfer custody, release, alter, destroy or otherwise dispose of any public records unless or otherwise provided in this provision or as otherwise provided by law.

IF THE CONTRACTOR HAS QUESTIONS REGARDING THE APPLICATION OF CHAPTER 119, FLORIDA STATUTES, TO THE CONTRACTOR’S DUTY TO PROVIDE PUBLIC RECORDS RELATING TO THIS CONTRACT, CONTACT THE CUSTODIAN OF PUBLIC RECORDS, BRIAN BRADLEY AT PHONE NUMBER 305-292-3470 BRADLEY-

Advertising Agreement FY 2022 ID# 2609 10 [email protected], MONROE COUNTY ATTORNEY’S OFFICE, 1111 12TH STREET, SUITE 408, KEY WEST, FL 33040.

9. Hold Harmless: The Contractor covenants and agrees to indemnify and hold harmless the County and the TDC from any and all claims for bodily injury (including death), personal injury and property damage (including property owned by the County) and any other losses, damages and expenses (including attorney’s fees) which arise out of, in connection with, or by reason of services provided by the Contractor or any of its subcontractors in any tier, occasioned by the negligence, errors or other wrongful act of omission of the Contractor or its subcontractors in any tier, their employees or agents.

10. Independent Contractor: At all times and for all purposes under this Agreement the Contractor is an independent contractor and not an employee of the County. No statement contained in this Agreement shall be construed so as to find the Contractor or any of his employees, contractors, servants or agents to be employees of the County.

11. Nondiscrimination: County and Contractor agree that there will be no discrimination against any person, and it is expressly understood that upon a determination by a court of competent jurisdiction that discrimination has occurred, this Agreement automatically terminates without any further action on the part of any party, effective the date of the court order. County or Contractor agree to comply with all Federal and Florida statutes, and all local ordinances, as applicable, relating to nondiscrimination. These include but are not limited to: 1) Title VII of the Civil Rights Act of 1964 (PL 88- 352) which prohibits discrimination on the basis of race, color or national origin; 2) Title IX of the Education Amendment of 1972, as amended (20 USC ss. 1681-1683, and 1685- 1686), which prohibits discrimination on the basis of sex; 3) Section 504 of the Rehabilitation Act of 1973, as amended (20 USC s. 794), which prohibits discrimination on the basis of handicaps; 4) The Age Discrimination Act of 1975, as amended (42 USC ss. 6101-6107) which prohibits discrimination on the basis of age; 5) The Drug Abuse Office and Treatment Act of 1972 (PL 92-255), as amended, relating to nondiscrimination on the basis of drug abuse; 6) The Comprehensive Alcohol Abuse and Alcoholism Prevention, Treatment and Rehabilitation Act of 1970 (PL 91-616), as amended, relating to nondiscrimination on the basis of alcohol abuse or alcoholism; 7) The Public Health Service Act of 1912, ss. 523 and 527 (42 USC ss. 690dd-3 and 290ee-3), as amended, relating to confidentiality of alcohol and drug abuse patient records; 8) Title VIII of the Civil Rights Act of 1968 (42 USC ss. 3601 et seq.), as amended, relating to nondiscrimination in the sale, rental or financing of housing; 9) The Americans with Disabilities Act of 1990 (42 USC s. 12101 Note), as maybe amended from time to time, relating to nondiscrimination on the basis of disability; 10) Monroe County Code Chapter 14, Article II, which prohibits discrimination on the basis of race, color, sex, religion, national origin, ancestry, sexual orientation, gender identity or expression, familial status or age; 11) any other nondiscrimination provisions in any Federal or state statutes which may apply to the parties to, or the subject matter of, this Agreement.

12. Assignment/Subcontract: The Contractor shall not assign or subcontract its obligations under this Agreement, except in writing and with the prior written approval of

Advertising Agreement FY 2022 ID# 2609 11 the County and Contractor, which approval shall be subject to such conditions and provisions as the County may deem necessary. This paragraph shall be incorporated by reference into any assignment or subcontract and any assignee or subcontractor shall comply with all of the provisions of this Agreement.

13. Compliance with Law: In providing all services/goods pursuant to this Agreement, the Contractor shall abide by all statutes, ordinances, rules and regulations pertaining to, or regulating the provisions of, such services, including those now in effect and hereinafter adopted. Any violation of said statutes, ordinances, rules and regulations shall constitute a material breach of this Agreement and shall entitle the County to terminate this Agreement immediately upon delivery of written notice of termination to the Contractor. The Contractor shall possess proper licenses to perform work in accordance with these specifications throughout the term of this Agreement.

14. Disclosure and Conflict of Interest: The Contractor represents that it, its directors, principles and employees, presently have no interest and shall acquire no interest, either direct or indirect, which would conflict in any manner with the performance of services required by this Agreement, as provided in Sect. 112.311, et seq., Florida Statutes. County agrees that officers and employees of the County recognize and will be required to comply with the standards of conduct for public officers and employees as delineated in Section 112.313, Florida Statutes, regarding, but not limited to, solicitation or acceptance of gifts; doing business with one’s agency; unauthorized compensation; misuse of public position, conflicting employment or contractual relationship; and disclosure or use of certain information.

Upon execution of this Agreement, and thereafter as changes may require, the Contractor shall notify the County of any financial interest it may have in any and all programs in the County which the Contractor sponsors, endorses, recommends, supervises or requires for counseling, assistance, evaluation or treatment. This provision shall apply whether or not such program is required by statute, as a condition of probation, or is provided on a voluntary basis.

The County and Contractor warrant that, in respect to itself, it has neither employed nor retained any company or person, other than a bona fide employee working solely for it, to solicit or secure this Agreement and that it has not paid or agreed to pay any person, company, corporation, individual or Contractor, other than a bona fide employee working solely for it, any fee, commission, percentage, gift or other consideration contingent upon or resulting from the award or making of this Agreement. For the breach or violation of the provision, the Contractor agrees that the County shall have the right to terminate this Agreement without liability and, at its discretion, to offset from monies owed, or otherwise recover the full amount of such fee, commission, percentage, gift or consideration.

15. Arrears: The Contractor shall not pledge the County’s credit or make it a guarantor of payment or surety for any agreement, debt, obligation, judgment, lien or any form of indebtedness. The Contractor further warrants and represents that it has no obligation or indebtedness that would impair its ability to fulfill the terms of this Agreement.

Advertising Agreement FY 2022 ID# 2609 12 16. Notice Requirement: Any notice required or permitted under this Agreement shall be in writing and hand delivered or mailed, postage prepaid, to the other party by certified mail, return receipt requested, to the following:

FOR TDC: Stacey Mitchell and Maxine Pacini Monroe County TDC 1201 White Street #102 Key West, FL 33040

FOR COUNTY: Christine Limbert-Barrows, Assistant County Attorney PO Box 1026 Key West, FL 33041-1026

FOR CONTRACTOR: John Underwood and Dorn Martell Tinsley Advertising and Marketing, Inc. 2000 South Dixie Highway Suite 105B Miami, FL 33133

17. Taxes: The County is exempt from payment of Florida State Sales and Use taxes. The Contractor shall not be exempted by virtue of the County’s exemption from paying sales tax to its suppliers for materials used to fulfill its obligations under this Agreement, nor is the Contractor authorized to use the County’s Tax Exemption Number in securing such materials. The Contractor shall be responsible for any and all taxes, or payments of withholding, related to services rendered under this Agreement.

18. Termination:

a) The County may terminate this Agreement for cause with seven (7) days’ notice to the Contractor. Cause shall constitute a breach of the obligations of the Contractor to perform the services enumerated as the Contractor’s obligations under this Agreement.

b) Either of the parties hereto may terminate this Agreement without cause by giving the other party one hundred and twenty (120) days written notice of its intention to do so.

c) For Contracts of any amount, if the County determines that the Contractor has submitted a false certification under Section 287.135(5), Florida Statutes or has been placed on the Scrutinized Companies that Boycott Israel List, or is engaged in a boycott of Israel, the County shall have the option of (1) terminating the Agreement after it has given the Contractor/ written notice and an opportunity to demonstrate the County’s determination of false certification was in error pursuant to Section 287.135(5)(a), Florida Statutes, or (2) maintaining the Agreement if the conditions of Section 287.135(4), Florida Statutes, are met.

Advertising Agreement FY 2022 ID# 2609 13

d) For Contracts of $1,000,000 or more, if the County determines that the Contractor/Consultant submitted a false certification under Section 287.135(5), Florida Statutes, or if the Contractor has been placed on the Scrutinized Companies with Activities in the Sudan List, the Scrutinized Companies with Activities in the Iran Petroleum Energy Sector List, or been engaged in business operations in Cuba or Syria, the County shall have the option of (1) terminating the Agreement after it has given the Contractor written notice and an opportunity to demonstrate the County’s determination of false certification was in error pursuant to Section 287.135(5)(a), Florida Statutes, or (2) maintaining the Agreement if the conditions of Section 287.135(4), Florida Statutes, are met.

19. Governing Law, Venue, Interpretation, Costs and Fees:

a) This Agreement shall be governed by and construed in accordance with the laws of the State of Florida applicable to agreements made and to be performed entirely in the State.

b) In the event that any cause of action or administrative proceeding is instituted for the enforcement or interpretation of this Agreement, the County and Contractor agree that venue will lie in the appropriate court or before the appropriate administrative body in Monroe County, Florida.

c) The County and Contractor agree that, in the event of conflicting interpretations of the terms or a term of this Agreement by or between any of them, the issue shall be submitted to mediation prior to the institution of any other administrative or legal proceeding.

d) Severability. If any term, covenant, condition or provision of this Agreement (or the application thereof to any circumstance or person) shall be declared invalid or unenforceable to any extent by a court of competent jurisdiction, the remaining terms, covenants, conditions and provisions of this Agreement, shall not be affected thereby; and each remaining term, covenant, condition and provision of this Agreement shall be valid and shall be enforceable to the fullest extent permitted by law unless the enforcement of the remaining terms, covenants, conditions and provisions of this Agreement would prevent the accomplishment of the original intent of this Agreement. The County and Contractor agree to reform the Agreement to replace any stricken provision with a valid provision that comes as close as possible to the intent of the stricken provision.

e) Attorney’s Fees and Costs. The County and Contractor agree that in the event any cause of action or administrative proceeding is initiated or defended by any party relative to the enforcement or interpretation of this Agreement, the prevailing party shall be entitled to reasonable attorney’s fees, court costs, investigative and out-of-pocket expenses, as an award against the non-prevailing party, and shall include attorney’s fees, courts costs, investigative and out-of-pocket expenses in

Advertising Agreement FY 2022 ID# 2609 14 appellate proceedings. Mediation proceedings initiated and conducted pursuant to this Agreement shall be in accordance with the Florida Rules of Civil Procedure and usual and customary procedures required by the circuit court of Monroe County.

f) Adjudication of Disputes or Disagreements. County and Contractor agree that all disputes and disagreements shall be attempted to be resolved by Meet and Confer Sessions between representatives of each of the parties. If the issue or issues are still not resolved to the satisfaction of the parties, then any party shall have the right to seek such relief or remedy as may be provided by this Agreement or by Florida law.

g) Cooperation. In the event any administrative or legal proceeding is instituted against either party relating to the formation, execution, performance or breach of this Agreement, County and Contractor agree to participate, to the extent required by the other party, in all proceedings, hearings, processes, meetings and other activities related to the substance of this Agreement or provision of the services under this Agreement. County and Contractor specifically agree that no party to this Agreement shall be required to enter into any arbitration proceedings related to this Agreement.

20. Binding Effect: The terms, covenants, conditions and provisions of this Agreement shall bind and inure to the benefit of the County and Contractor and their respective legal representatives, successors and assigns.

21. Authority: Each party represents and warrants to the other that the execution, delivery and performance of this Agreement have been duly authorized by all necessary County and corporate action, as required by law.

22. Claims for Federal or State Aid: Contractor and County agree that each shall be, and is, empowered to apply for, seek and obtain Federal and State funds to further the purpose of this Agreement; provided that all applications, requests, grant proposals and funding solicitations are not for funding already provided under this Agreement.

23. Privileges and Immunities: All of the privileges and immunities from liability, exemptions from laws, ordinances and rules, and pensions and relief, disability, workers’ compensation and other benefits which apply to the activity of officers, agents or employees of any public agents or employees of the County, when performing their respective functions under this Agreement within the territorial limits of the County shall apply to the same degree and extent to the performance of such functions and duties of such officers, agents, volunteers or employees outside the territorial limits of the County.

24. Legal Obligations and Responsibilities; Non-Delegation of Constitutional or Statutory Duties. This Agreement is not intended to, nor shall it be construed as, relieving any participating entity from any obligation or responsibility imposed upon the entity by law except to the extent of actual and timely performance thereof by any participating

Advertising Agreement FY 2022 ID# 2609 15 entity, in which case the performance may be offered in satisfaction of the obligation or responsibility. Further, this Agreement is not intended to, nor shall it be construed as, authorizing the delegation of the constitutional or statutory duties of the County, except to the extent permitted by the Florida constitution, state statute and case law.

25. Non-Reliance by Non-Parties: No person or entity shall be entitled to rely upon the terms, or any of them, of this Agreement to enforce or attempt to enforce any third- party claim or entitlement to or benefit of any service or program contemplated hereunder, and the County and the Contractor agree that neither the County nor the Contractor or any agent, officer or employee of either shall have the authority to inform, counsel or otherwise indicate that any particular individual or group of individuals, entity or entities, have entitlements or benefits under this Agreement separate and apart, inferior to, or superior to the community in general or for the purposes contemplated in this Agreement.

26. Attestations: Contractor agrees to execute such documents as the County may reasonably require, to include a Public Entity Crime Statement, an Ethics Statement and a Drug-Free Workplace Statement.

27. No Personal Liability: No covenant or agreement contained herein shall be deemed to be a covenant or agreement of any member, officer, agent or employee of the County in his or her individual capacity, and no member, officer, agent or employee of the County shall be liable personally on this Agreement or be subject to any personal liability or accountability by reason of the execution of this Agreement.

28. Insurance: The Contractor shall maintain the following required insurance throughout the entire term of this Agreement and any extensions. Failure to comply with this provision may result in the immediate suspension of all work until the required insurance has been reinstated or replaced. Delays in the completion of work resulting from the failure of the Contractor to maintain the required insurance shall not extend any deadlines specified in this Agreement and any penalties and failure to perform assessments shall be imposed as if the work had not been suspended, except for Contractor’s failure to maintain the required insurance.

The Contractor shall provide, to the County, as satisfactory evidence of the required insurance, either:

* Certificate of Insurance OR * A Certified copy of the actual insurance policy

The County, at its sole option, has the right to request a certified copy of any or all insurance policies required by this Agreement. All Insurance policies must specify that they have a thirty (30) day notice of cancellation, non-renewal, material change in policy language or reduction in coverage. The acceptance and/or approval of the Contractor’s insurance shall not be construed as relieving the Contractor from any liability or obligation assumed under this Agreement or imposed by law. The Monroe County BOCC, its

Advertising Agreement FY 2022 ID# 2609 16 employees and officials shall be included as an “Additional Insured” on all insurance policies, except for Workers’ Compensation, as their interests may appear in all policies issued to satisfy these requirements.

Any deviations from these General Insurance Requirements must be requested in writing on the County prepared form entitled “Request for Waiver of Insurance Requirements”. Any deviation must be approved in writing by Monroe County Risk Management.

a) Prior to the commencement of work governed by this Agreement, the Contractor shall obtain Workers’ Compensation Insurance with limits sufficient to comply with Florida Statute 440. In addition, the Contractor shall obtain Employers’ Liability Insurance with limits of not less than:

$100,000 Bodily Injury by Accident $500,000 Bodily Injury by Disease $100,000 Bodily Injury by Disease, each Employee

Coverage shall be maintained throughout the entire term of this Agreement. Coverage shall be provided by a company or companies authorized to transact business in the state of Florida and the company or companies must maintain a minimum rating of A-V1, as assigned by the A.M. Best Company.

b) Prior to the commencement of work governed by this Agreement, the Contractor shall obtain General Liability Insurance. Coverage shall be maintained throughout the life of the Agreement and include, as a minimum:

* Premises Operations * Products and Completed Operations * Blanket Contractual Liability * Personal Injury Liability * Expanded Definition of Property Damage

The minimum limits acceptable shall be:

$1,000,000 per Occurrence and $1,000,000 Aggregate If split limits are provided, the minimum limits acceptable shall be:

$ 500,000 per Person $ 1,000,000 per Occurrence $ 100,000 Property Damage

An Occurrence Form policy is preferred. If coverage is provided on a Claims Made policy, its provisions should include coverage for claims filed on or after the effective date of this Agreement. In addition, the period for which claims may be reported should extend for a minimum of twelve (12) months following the acceptance of work by the County.

Advertising Agreement FY 2022 ID# 2609 17

c) Recognizing that the work governed by this Agreement involves the furnishing of advice or services of a professional nature, the Contractor shall purchase and maintain, throughout the life of the Agreement, Professional Liability Insurance, which will respond to damages resulting from any claim arising out of the performance of professional services or any error or omission of the Contractor arising out of work governed by this Agreement.

The minimum limits of liability shall be: $300,000 per Occurrence/$500,000 Aggregate.

d). Advertising Professional Liability Insurance with minimum limits of $1,000,000 per Occurrence and $2,000,000 aggregate.

The BOCC shall be named as Additional Insured as their interests may appear on all insurance policies issued to satisfy the above requirements.

29. Uncontrollable Circumstances: Any delay or failure of either Party to perform its obligations under this Agreement will be excused to the extent that the delay or failure was caused directly by an event beyond such Party's control, without such Party's fault or negligence and that by its nature could not have been foreseen by such Party or, if it could have been foreseen, was unavoidable: (a) acts of God; (b) flood, fire, earthquake, explosion, tropical storm, hurricane or other declared emergency in the geographic area of the Scope of Services; (c) war, invasion, hostilities (whether war is declared or not), terrorist threats or acts, riot, or other civil unrest in the geographic area of the Scope of Services; (d) government order or law in the geographic area of the Scope of Services; (e) actions, embargoes, or blockades in effect on or after the date of this Agreement; (f) action by any governmental authority prohibiting work in the geographic area of the Scope of Services (“each, an "Uncontrollable Circumstance"). Contractor’s financial inability to perform, changes in cost or availability of materials, components, or services, market conditions, or supplier actions or contract disputes will not excuse performance by Contractor under this Section. Contractor shall give County written notice within seven (7) days of any event or circumstance that is reasonably likely to result in an Uncontrollable Circumstance, and the anticipated duration of such Uncontrollable Circumstance. Contractor shall use all diligent efforts to end the Uncontrollable Circumstance, ensure that the effects of any Uncontrollable Circumstance are minimized and resume full performance under this Agreement. The County will not pay additional cost as a result of an Uncontrollable Circumstance and it is understood that reduced funding County funding that is caused by a Uncontrollable Circumstance will excuse the County’s performance and obligation to pay under this Agreement.

30. E-Verify: Effective January 1, 2021: In accordance with F.S. 448.095, Contractor shall utilize the U.S. Department of Homeland Security’s E-Verify system to verify the employment eligibility of all new employees hired by the Contractor during the term of the Contract and shall expressly require any subcontractors performing work or providing services pursuant to the Contract to likewise utilize the U.S. Department of Homeland

Advertising Agreement FY 2022 ID# 2609 18 Security’s E-Verify system to verify the employment eligibility of all new employees hired by the subcontractor during the Contract term.

31. Execution in Counterparts: This Agreement may be executed in any number of counterparts, each of which shall be regarded as an original, all of which taken together shall constitute one and the same instrument and any of the parties hereto may execute this Agreement by signing any such counterpart.

32. Section Headings: Section headings have been inserted in this Agreement as a matter of convenience of reference only, and it is agreed that such section headings are not a part of this Agreement and will not be used in the interpretation of any provision of this Agreement.

Advertising Agreement FY 2022 ID# 2609 19

Exhibit A

CRISIS MANAGEMENT PLAN

In an effort to provide uninterrupted service to The Florida Keys & Key West (the “Florida Keys”) during a hurricane emergency or other catastrophic event, the Contractor has established a standard plan of action.

The Contractor has identified various hurricane scenarios that left unchecked, could affect the Contractor’s service capability to the County. Therefore, to ensure continuity, the Contractor has instituted a phased plan to provide for any storm contingency. Although hurricane focused, this protocol may be applied to other emergencies whereby communications to the Florida Keys are cut off or regional business is suspended.

The following outlines different situations and reviews the response for each. This preparedness plan begins before each hurricane season with the Contractor’s standard digital assets protocol.

I. TEAM REVIEW

The Florida Keys emergency team is comprised of the following staff members: CEO CCO Director of Information Services Senior Account Executive

Media Director Associate Media Director Associate Creative Director, Sr. Art Director Associate Creative Director, Sr. Copywriter

This team reviews possible scenarios each season and is empowered to manage hurricane communications per Agreement between MCTDC and the Contractor. The team is ready to respond to category 1 through 5 storms and has set procedures for when a hurricane “watch”, “warning” and “all clear” is issued by the National Hurricane Center as outlined below.

II. DIGITAL ASSET MANAGEMENT

Any file saved to the secure Contractor’s server is continuously backed-up to a live Cloud storage service with redundant locations in the western United States. Most data is also backed up to the Google Cloud daily. As an added precaution, there are redundant hard drive copies of our precious Keys image library safe and sound with at least six (6) different employees at six (6) independent locations at all times.

Advertising Agreement FY 2022 ID# 2609 21 III. VIDEO ASSET POLICY

The raw video files are copied to backup hard drives and a server array as soon as they arrive from a shoot. These files are continuously backed up to a live Cloud storage service that has redundant locations in the western United States.

IV. HURRICANE SCENARIOS

The following are the procedures the Contractor will follow based on the actual severity of the crisis.

1. The hurricane completely bypasses the destination and therefore has no affect in maintaining business as usual:

ACTION: There was no evacuation and no need for emergency advertising.

2. A Hurricane bypasses the Florida Keys but due to news coverage there are misconceptions of actual damage to the Florida Keys and many reservations are canceled (i.e. Hurricane Michelle):

ACTION: An advertising campaign must be in place to inform tourists that it’s okay to continue their vacation plans.

3. A hurricane bypasses the destination, but tourists have been evacuated (i.e. Hurricane Ivan):

ACTION: An emergency advertising plan is immediately put in place to inform tourists that it is safe to return to the Florida Keys within twenty-four (24) hours of the passing storm.

4. A hurricane bypasses the destination, tourists have been evacuated, and the hurricane has yet to strike another part of the United States (i.e. Hurricane Katrina):

ACTION: An emergency advertising plan is immediately put in place to inform tourists that it is safe to return to the Florida Keys, but advertisements are created with sensitivity toward the hurricane’s impact on others.

5. A hurricane causes damage to part of the Florida Keys but the rest is open for business. (i.e. Hurricane Georges and Hurricane Irma):

ACTION: An emergency advertising plan is activated to save events and reservations in the areas of the Florida Keys that were not affected by the storm.

6. A hurricane renders the destination inaccessible, or unable to deliver the expected experience for some period of time (i.e. Hurricane Andrew):

Advertising Agreement FY 2022 ID# 2609 22 ACTION: All media is canceled (Contractor places a “hurricane clause” on all media orders that allows the Contractor to cancel at no charge). Situation is evaluated and advertising resumes when the County re-opens.

Advertising Agreement FY 2022 ID# 2609 23 Agenda Item # O.1.a. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT: I

AGENDA ITEM WORDING: DAC I April 7, 2021 Regular Meeting Minutes - FYI

ITEM BACKGROUND: Attached

Minutes of the District I Advisory Committee meeting are provided as an FYI. TDC does not approve the minutes.

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Administrative Office

DEADLINE DATE: May 28, 2021

D.1. District I Advisory Committee Meeting

The April 7, 2021 Meeting of the District I Advisory Committee of the Monroe County Tourist Development Council was called to order by Chairperson Steve Robbins at 3:00 p.m. Via Zoom.

DAC Members Present Were: Ms. Julie Brown, Mr. Pony Charvet, Ms. Patricia Neyra, Mr. Fernando Santana, Ms. Piper Smith, Mr. Mark Vose, Ms. Rosi Ware, and Ms. Kim Works

Agencies Present Were: Mr. John Underwood, Mr. Eric Gitlin and Ms. Danielle Salman– Tinsley Advertising, Mr. Clinton Barras – Two Oceans Digital Ms. Carol Shaughnessy - NewmanPR

Administrative Staff Present Were: Ms. Stacey Mitchell, Ms. Maxine Pacini, and Ms. Ammie Machan

Approval of the Agenda and Agenda Bulk Agenda Items: Ms. Works moved approval of the agenda with the following bulk agenda items:

D.1. February 24, 2021 Regular Meeting Minutes D.2. February 9, 2021 TDC Meeting Minutes E.1. FY 2021 Budget E.2. Four Penny Revenue Report F.1. Monthly Report from NewmanPR – FYI G.1. Advertising Recap – FYI H.1. D360 Report and Key Data Vacation Rental Report - FYI I.1. Chamber Visitor Information Services Report – FYI I.2. Key West Business Guild Services Report – FYI J.1. Two Oceans Digital Report – FYI J.2. District Google Analytics L.1. Operations Manual Update - FYI L.2. Review of Recent Events Funded by DAC

Ms. Smith seconded. Motion passed unanimously.

Event Application Funding Workshop: TDC staff were present to conduct a workshop for persons interested in applying for Event Funding.

Media Plan Workshop: Mr. Gitlin reviewed the current FY 2021 DAC I media plan and reviewed potential markets and marketing direction for the FY 2022 media plan. Mr. Santana suggested adding Austin as a market. Mr. Underwood stated that the agency would take the input provided at today’s meeting to develop a draft FY 2022 media plan to present at the next DAC meeting.

Update re: March 23, 2021 TDC Meeting: Ms. Stacey Mitchell provided an update on the business that took place at the March 23, 2021 TDC Meeting.

There being no further business the meeting was adjourned at 3:46p.m. FYI Agenda Item # O.2.a. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT: II

AGENDA ITEM WORDING: DAC II April 6, 2021 Regular Meeting Minutes - FYI

ITEM BACKGROUND: Attached

Minutes of the District II Advisory Committee meeting are provided as an FYI. TDC does not approve the minutes.

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Administrative Office

DEADLINE DATE: May 28, 2021

D.1. District II Advisory Committee

The April 6, 2021 Meeting of the District II Advisory Committee of the Monroe County Tourist Development Council was called to order by Internet/Website Representative Ms. Penny Underwood at 6:00 p.m. via Zoom.

DAC Members Present Were: Ms. Carla Bellenger, Mr. Steve Estes, Mr. Henry Hamilton, Ms. Charlotte Palmer, Mr. John Pozzi, Ms. Colleen Quirk, Mr. Troy Talpas,

DAC Members Absent Were: Mr. Bobby Mongelli (1st absence in Fiscal Year)

Agencies Present Were: Mr. John Underwood, Mr. Eric Gitlin and Ms. Danielle Salman – Tinsley Advertising, Ms. Carol Shaughnessy - Newman PR, Mr. Clinton Barras – Two Oceans Digital

Administrative Staff Present Were: Ms. Stacey Mitchell, Ms. Maxine Pacini and Ms. Ammie Machan

Approval of the Agenda and Agenda Bulk Agenda Items: Mr. Talpas moved approval of the agenda with the following bulk agenda items:

D.1. February 22, 2021 Regular Meeting Minutes D.2. February 9, 2021 TDC Meeting Minutes - FYI E.1. FY 2021 Budget E.2. Four Penny Revenue Report F.1. Monthly Report from NewmanPR – FYI G.1. Advertising Recap – FYI H.1. D360 Report and Key Data Vacation Rental Report - FYI I.1. Chamber Visitor Information Services Report – FYI J.1. Two Oceans Digital Report – FYI J.2. District Google Analytics L.1. Operations Manual Update – FYI

Mr. Pozzi seconded. Motion passed unanimously.

Event Application Funding Workshop: TDC staff were present to conduct a workshop for persons interested in applying for Event Funding.

Media Plan Workshop: Mr. Gitlin reviewed the current FY 2021 DAC II media plan and reviewed potential markets and marketing direction for the FY 2022 media plan. Mr. Underwood stated that the agency would take the input provided at today’s meeting to develop a draft FY 2022 media plan to present at the next DAC meeting.

There being no further business the meeting was adjourned at 6:29 p.m.

FYI Agenda Item # O.2.b. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT: II

AGENDA ITEM WORDING: Consideration and Action re: Ms. Penny Underwood/Tourist Representative

ITEM BACKGROUND: See attached application. This position was advertised due to the end of term of Ms. Penny Underwood. The District II Nomination Committee has recommended the reappointment of Ms. Underwood to serve as District II Tourist Related Representative until June 8, 2024.

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: Approval

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Administrative Office

DEADLINE DATE: May 28, 2021

Agenda Item # O.2.c. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT: II

AGENDA ITEM WORDING: Consideration and Action re: Mr. Kevin Geanides/Lodging Representative

ITEM BACKGROUND: See attached application. This position was advertised due to the end of term of Mr. Troy Talpas. The District II Nomination Committee has recommended the appointment of Mr. Kevin Geanides to serve as District II Lodging Representative until June 7, 2024.

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: Approval

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Administrative Office

DEADLINE DATE: May 28, 2021

Agenda Item # O.3.a. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT: III

AGENDA ITEM WORDING: DAC III April 7, 2021 Regular Meeting Minutes - FYI

ITEM BACKGROUND: Attached

Minutes of the District III Advisory Committee meeting are provided as an FYI. TDC does not approve the minutes.

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Administrative Office

DEADLINE DATE: May 28, 2021

D.1. District III Advisory Committee Meeting The April 7, 2021 Meeting of the District III Advisory Committee of the Monroe County Tourist Development Council was called to order by Chairperson Vicki Tashjian at 9:30 a.m. via Zoom.

DAC Members Present Were: Ms. Cora Baggs, Mr. Ben Daughtry, Mr. Kelly McKinnon, Mr. Ralph Lucignano, Ms. Elise Mucha, Mr. Sheldon Suga, and Ms. Karen Thurman

DAC Members Absent Were: Ms. Wendy Hall (1st absence in Fiscal Year)

TDC Representative in Attendance: Ms. Rita Irwin

Agencies Present Were: Mr. John Underwood – Tinsley Advertising, Ms. Julie Botteri – NewmanPR, Mr. Clinton Barras– Two Oceans Digital

Administrative Staff Present Were: Ms. Stacey Mitchell, Ms. Maxine Pacini and Ms. Ammie Machan

Approval of the Agenda and Agenda Bulk Agenda Items: Mr. Suga moved approval of the agenda with the following bulk agenda items:

D.1. February 24, 2021 Regular Meeting Minutes D.2. February 9, 2021 TDC Meeting Minutes E.1. FY 2021 Budget E.2. Four Penny Revenue Report F.1. Monthly Report from NewmanPR – FYI G.1. Advertising Recap – FYI H.1. D360 Report and Key Data Vacation Rental Report - FYI I.1. Chamber Visitor Information Services Report – FYI I.2. Key West Business Guild Services Report – FYI J.1. Two Oceans Digital Report – FYI J.2. District Google Analytics L.1. Written Review of Recent Events Funded by DAC Ms. Baggs seconded. Motion passed unanimously.

Event Application Funding Workshop: TDC staff were present to conduct a workshop for persons interested in applying for Event Funding.

Media Plan Workshop: Mr. Gitlin reviewed the current FY 2021 DAC III media plan and reviewed potential markets and marketing direction for the FY 2022 media plan. Mr. Suga reported an increase in visitors from Nashville. Ms. Tashjian commented that vacation rentals have seen an increase in visitors from the upper mid-west. Mr. Underwood stated that the agency would take the input provided at today’s meeting to develop a draft FY 2022 media plan to present at the next DAC meeting.

Update re: March 23, 2021 TDC Meeting: Ms. Stacey Mitchell provided an update on the business that took place at the March 23, 2021 TDC Meeting. Ms. Mitchell also provided an overview on possible legislation pertaining to tourist development tax. FYI There being no further business the meeting was adjourned at 9:59 a.m. Agenda Item # O.4.a. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT: IV

AGENDA ITEM WORDING: DAC IV April 6, 2021 Regular Meeting Minutes - FYI

ITEM BACKGROUND: Attached

Minutes of the District IV Advisory Committee meeting are provided as an FYI. TDC does not approve the minutes.

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Administrative Office

DEADLINE DATE: May 28, 2021 D.1. District IV Advisory Committee Meeting

The April 6, 2021 Meeting of the District IV Advisory Committee of the Monroe County Tourist Development Council was called to order by Chairperson Patti Stanley at 2:02 p.m. via Zoom.

DAC Members Present Were: Mr. John Harrison, Ms. Stephani Scuderi, Ms. Cindy Shattuck, Mr. Eddie Sipple, Mr. Robert Stober, and Mr. Michael Walsh

DAC Members Absent Were: Mr. Michael Johnson (2nd absence in a row)

Agencies Present Were: Mr. John Underwood, Mr. Eric Gitlin and Ms. Danielle Salman – Tinsley Advertising, Ms. Julie Botteri - Web Editor and Public Relations Stringer NewmanPR, Mr. Clinton Barras – Two Oceans Digital

Administrative Staff Present Were: Ms. Stacey Mitchell, Ms. Kelli Fountain, Ms. Maxine Pacini and Ms. Ammie Machan

Approval of the Agenda and Agenda Bulk Agenda Items: Ms. Scuderi pulled item H.1. D360 Report and Key Data Vacation Rental Report for discussion.

Ms. Scuderi moved approval of the agenda as amended with the following bulk agenda items:

D.1. February 23, 2021 Regular Meeting Minutes D.2. February 9, 2021 TDC Meeting Minutes - FYI E.1. FY 2021 Budget E.2. Four Penny Revenue Report F.1. Monthly Report from NewmanPR – FYI G.1. Advertising Recap – FYI I.1. Chamber Visitor Information Services Report – FYI I.2. Key West Business Guild Services Report – FYI J.1. Two Oceans Digital Report – FYI J.2. District Google Analytics L.1. Operations Manual Update - FYI Mr. Sipple seconded. Motion passed unanimously.

Event Application Funding Workshop: TDC staff were present to conduct a workshop for persons interested in applying for Event Funding.

Media Plan Workshop: Mr. Gitlin reviewed the current FY 2021 DAC IV media plan and reviewed potential markets and marketing direction for the FY 2022 media plan. Mr. Underwood stated that the agency would take the input provided at today’s meeting to develop a draft FY 2022 media plan to present at the next DAC meeting. Ms. Scuderi asked when or if international markets would be included in the plan. Mr. Underwood responded that the Agency is monitoring current travel bans and Generic funds will be used to market to the international markets.

D360 Report and Key Data Vacation Rental Report: Ms. Kelli Fountain presented an overview of the new report. FYI District IV Advisory Committee April 6, 2021 Page 2 Update re: March 23, 2021 TDC Meeting: Ms. Stacey Mitchell provided an update on the business that took place at the March 23, 2021 TDC Meeting. Ms. Mitchell also provided an overview on possible legislation pertaining to tourist development tax.

There being no further business the meeting was adjourned at p.m.at 2:44 p.m.

FYI Agenda Item # O.5.a. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT: V

AGENDA ITEM WORDING: DAC V April 6, 2021 Regular Meeting Minutes - FYI

ITEM BACKGROUND: Attached

Minutes of the District V Advisory Committee meeting are provided as an FYI. TDC does not approve the minutes.

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office

PROVIDED BY: Administrative Office

DEADLINE DATE: May 28, 2021

D.1. District V Advisory Committee The April 6, 2021 meeting of the District V Advisory Committee of the Monroe County Tourist Development Council was called to order by Chairperson Laron at 10:02 a.m. via Zoom.

DAC Members Present Were: Ms. Nola Ann Acker, Mr. Justin Andrews Mr. Dan Cornell, Ms. Valerie Barth, Ms. Joy Boyd, Mr. Shannon Burdge, Ms. Suzanne Holmquist, Mr. Russell Yagel

Agencies Present Were: Mr. John Underwood, Mr. Eric Gitlin and Ms. Danielle Salman – Tinsley Advertising, Ms. Julie Botteri - Web Editor and Public Relations Stringer for NewmanPR, Mr. Clint Barras – Two Oceans Digital

Administrative Staff Present Were: Ms. Stacey Mitchell, Ms. Maxine Pacini, and Ms. Ammie Machan

Approval of the Agenda and Agenda Bulk Agenda Items: Ms. Barth moved approval of the agenda with the following bulk agenda items:

D.1. February 23, 2021 Regular Meeting Minutes D.2. February 9, 2021 TDC Meeting Minutes - FYI E.1. FY 2021 Budget E.2. Four Penny Revenue Report F.1. Monthly Report from NewmanPR – FYI G.1. Advertising Recap – FYI H.1. D360 Report and Key Data Vacation Rental Report - FYI I.1. Chamber Visitor Information Services Report – FYI J.1. Two Oceans Digital Report – FYI J.2. District Google Analytics L.1. Operations Manual Update - FYI Ms. Acker seconded. motion passed unanimously.

Event Application Funding Workshop: TDC staff were present to conduct a workshop for persons interested in applying for Event Funding.

Media Plan Workshop: Mr. Gitlin reviewed the current FY 2021 DAC V media plan and reviewed potential markets and marketing direction for the FY 2022 media plan. Ms. Laron stated that she saw an increase in visitors from the upper mid-west this winter, Ms. Boyd and Mr. Cornell were in agreement. Mr. Underwood stated that the agency would take the input provided at today’s meeting to develop a draft FY 2022 media plan to present at the next DAC meeting.

General Discussion: Mr. Burdge asked if there has been any discussion at the TDC level regarding the need for employees and housing in the travel industry. Ms. Mitchell responded that unfortunately there is nothing that the TDC can do regarding employee housing.

Public/Industry Input: Ms. Jodi Weinhofer commented that occupancy and rates are high, but lodging facilities are having difficulties findingFYI employees.

There being no further business the meeting was adjourned at 10:58 a.m. Agenda Item # P.1. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Minutes of Cultural Umbrella Meeting - FYI

ITEM BACKGROUND: Attached

Minutes of the Cultural Umbrella meeting are provided as an FYI. TDC does not approve the minutes.

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: TDC Administrative Office PROVIDED BY: Cultural Umbrella

DEADLINE DATE: May 28, 2021

Cultural Umbrella Committee Meeting Tuesday, March 16, 2021 – 11:00 a.m. via Zoom* Minutes

Call to Order: Chair, Bunnie Smith, called the meeting to order at 11:04 a.m.

In attendance were Committee Members: Bunnie Smith, Nancy Bunch, Michelle Nicole Lowe, Cliff Stutts and Trish Hintze. TDC: Maxine Pacini. Tinsley Advertising: John Underwood, Danielle Salman, Eric Gitlin. NewmanPR: Carol Shaughnessey. FKCA Staff: Elizabeth Young, Martha Resk.

Approval to conduct this meeting via Communications Media Technology (CMT) in compliance with County Resolution 069-2020, and the accompanying rules. MOTION: Trish moved to approve the use of CMT to conduct the meeting; Michelle seconded. The motion passed unanimously.

Bunnie welcomed new committee member, Nancy Bunch. She also shared that she had reread the last set of minutes from June 2020, and was reminded that it was suggested last year that we video the upcoming Cultural Umbrella Grant application workshop so that potential applicants who cannot attend one of the workshops might still access the information. Maxine suggested that we record it and post it on the Arts Council’s website. We also need to review the scoring rubric, and Liz will share that information with the committee. Bunnie discussed the importance of the committee’s scoring according to the rubric, and what constitutes a good/ acceptable/ poor rating. We need to encourage applicants to focus on the question: “Why should I visit the Florida Keys, as it refers to this event?” Also, how events fit in overall with the existing Arts and Culture scene here in the Florida Keys. Applicants should provide strong and supporting statements as to how their events draw new or retain existing visitors, rather than provide a history of their event on their application.

Approval of minutes of June 17, 2020 meeting MOTION: Michelle moved to approve the minutes of June 17, 2020 meeting; Trish seconded. The motion passed unanimously.

NewmanPR – Carol explained that Newman PR is the public relations firm promoting the Florida Keys for approximately 40 years, and does public relations for all the events funded by the Cultural Umbrella. Newman PR creates public relations for each event, including the PBS show, “Art Loft”, which does several shows a year promoting Arts and Culture of the Florida Keys. Newman PR also handles press releases, calendar listings, blog entries, and the Florida Keys.com website. They focus on gallery openings, virtual events, and the Arts Council’s Connections Project with both video content and still images posted to social media. The news pieces that Newman PR generates for Arts & Cultural events often end up on the AP wire / major media for greater exposure.

Consideration and action: Tinsley Advertising – John explained that Tinsley Advertising is the agency of record since 1986 for the Florida Keys. John introduced Danielle Salman and Eric Gitlin of Tinsley Advertising. Tinsley Advertising is a full -service advertising agency which handles concept to production, including TV, radio, commercials, and music scores. He is very proud to have the Florida Keys account, and between Tinsley and Newman PR they have won several awards for the destination marketing. He is proud of the work they do, and proud to support the destination. They target affluent visitors and the upscale traveler who will respect the destination. They do not promoteFYI spring break or day trippers. Danielle shared the following for consideration and action: Key West Best Fest, which was cancelled due to the pandemic, had $12,487 in funding from fiscal year 20-21, which can be reutilized for 6 television air spots on several South Florida local PBS stations, including Tampa-St. Pete, Clearwater, Miami and Fort Lauderdale. Also, funding for the Key West Master Chef’s Challenge, in the amount of $6,487, to be reutilized for New York spot market television advertising. MOTION: Trish moved to approve the change in spending from cancelled event funding to advertising. Cliff seconded. The motion passed unanimously.

John then presented the FY 21/22 Media Plan, with the following figures:

Media Spend $160,951 Production $15,000 Resources remaining $19,049 Total Budget $195,000

Eric went on to explain the figures in more detail the media breakdown: Print $39,482 24% TV $41,667 26% Digital $62,702 39% Radio $17,000 11%

John added that for events which were cancelled due to the pandemic, the money is re-spent as advertising in the specific district in which the event would have been held. Eric explained local spot radio, such as WLRN (NPR) in Miami Fort Lauderdale, in a joint partnership with Tinsley to promote Museum Weekend. WLRN gives us bonus free spots on TV and radio, have for the past 5 years. The Museum Weekend is a great way to promote Arts & Culture in the Florida Keys. One new marketing tool is podcasts, which have become much more useful during the pandemic. Podcasts have been viewed at a rate of 50% higher since the previous year. Some podcasts used include New York Times Book review, American Life, Still Processing and The Daily. Print ads include Art News, which sponsors a 5 – 8-page Florida Keys section in the February / March 2022 issue. Art News sells co-op ads directly to Florida Keys galleries and artists for the section. Other co-op programs with a focus on events and tourism related business include Time Out Miami, which offers an e-newsletter during the fall, winter and spring targeted to an affluent audience. Culture Magazine, featuring local artists, local writers and a calendar of cultural events and culture related advertising. 25,000 copies of Culture Magazine are distributed throughout the destination. MOTION: Nancy moved to approve the Tinsley advertising report & 21-22 Media Plan. Cliff seconded. The motion passed unanimously.

Consideration and Action: Culture 2022 Writer Applications- Liz explained that upon reading the past minutes, she found the selected topics for this year were Art in Public Places, and the Keys’ local music scene. Liz explained the process to our new committee member, Nancy. The committee then reviewed what had been submitted. With no stand out applicants, Bunnie suggested we send out another call to writers to expand our options. Liz asked to confirm the time frame, Danielle confirmed she will need the articles by July. MOTION: Cliff moved to approve a second call to writers for Culture Magazine with the two topics being Art in Public Places and Music FYIScene in the Keys. Michele seconded. The motion passed unanimously. The deadline for the second call to writers will coincide with the next Cultural Umbrella Committee Meeting in May.

Consideration and Action: Culture 2022 Visual Submissions for cover and interior- the committee reviewed image submissions for the magazine, choosing which will be in the interior of the magazine, and a potential cover image. John will mock up a few potential covers so that the committee may choose at the May meeting. MOTION: Michelle moved to approve the images chosen. Cliff seconded. The motion passed unanimously.

Other Business- Liz shared that she is looking forward to the workshops, and will make sure that applicants pay attention to the rubric. Maxine said that for any inquiries about virtual events - which is not something that the TDC covers - to please contact the TDC directly. Workshops will be held via zoom at different times on April 14 & 15; Liz invited all committee members to attend. Liz will share all applications with the committee and provide scoresheets for the committee to score all applications. Next meeting is May 18th at 10:00 am via zoom.

Public Input- none

MOTION: Bunnie asked for a motion to adjourn, Michelle moved to adjourn, Trish seconded. The motion passed unanimously.

The meeting was adjourned at 12:34 p.m.

Respectfully submitted, Martha Resk, Florida Keys Council of the Arts FYI

Agenda Item # R.1. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Minutes of Dive Umbrella Meeting - FYI

ITEM BACKGROUND: Attached

Minutes of the Dive Umbrella meeting are provided as an FYI. TDC does not approve the minutes.

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: FYI

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: TDC Administrative Office PROVIDED BY: Dive Umbrella

DEADLINE DATE: May 28, 2021

MINUTES OF THE DIVE UMBRELLA MEETING - February 18, 2021

Virtual Zoom Meeting ID#874 3887 6667 - 10:00am

Dive Umbrella Participants: Kim Roney - Capt Hooks (Umbrella Chair) Dan Dawson - Horizon Divers Pam Meyer Florida Keys Dive - Nick Kolessar - Lost Reef Adventures Wendy Hall - Tildens Dive Center Yves Vrielynck - TDC Stacey Mitchell - TDC

Also Attending: John Underwood - Tinsley Advertising Eric Gitlin - Tinsley Advertising Danielle Salman - Tinsley Advertising Julie Botteri - Newman PR Stephen Frink - Frink Photography Lisa Mongelia - History of Diving Museum

Additions and Approval of Minutes: The meeting was called to order at 10:00 am. The minutes from September 17th, 2020 were approved by Dan and seconded by Nick. Agenda with no additions, approved by Dan and seconded by Pam.

Election of officers: The Board elected: Kim Roney (Capt Hooks) as Chair, Dan Dawson (Horizon Divers) as Vice-Chair, and Wendy Hall (Tildens) as Secretary of the Dive Umbrella.

TDC Sales Update: Yves provided a Sales Status Report. Discussion on the dive shows for the rest of 2021 and carrying over of the deposits to 2022. A few shows still have not decided what will happen in the future. Yves will be in contact with them and notify us accordingly. There was a discussion regarding the addition of a booth at the travel adventure shows at the beginning of 2022. After the discussion, a motion was placed by Wendy to use $16,000.00 for registration fees for future shows in 2022. Second by Dan, approved by all. Yves provided us with an update on the German Supplement, it is progressing well. Also, the Toronto Show has added the Florida Keys to their show page. Yves will be sending out Reef Explorer and Wreck Trek Passports to the Board members to hand out to the shops in their districts for the contest.

Tinsley Advertising: FYI John provided us with a plan as to where the resource money will be best spent and what markets are the best place to be in. A motion was placed by Wendy to approve the plan for $70,000.00 that was presented to the Board. Second by Dan, approved by all. After a great deal of discussion, a motion was placed by Wendy that $40,000.00 be transferred from the trade show budget to the advertising budget to be used the way it was presented – including advertising for Julie’s social media campaign. Second by Dan, approved by all.

Newman and Associates: Julie gave us an update on what they are working on. They are planning a social media contest to start Earth Day (April 22, 2021) and continue for two weeks. Will be going after the snorkelers and encourage people to start diving. Promoting the Reef Explorer and the Wreck Trek etc... Will also be promoting the T-Bolt 35 anniversary in March.

Old Business: There was nothing to discuss.

New Business: The Board members individually have been asked to give their point of view on the mini-season here in the Florida Keys. Write out how we would like to see mini- season go, give ideas and aspects from the operators' point of view. Stacey has been selected for a task force regarding the Lobster Mini Season and she is asking us for our input, she will help be our voice on this matter. Please have all your comments and suggestions to her by March 5, 2021. Her email is [email protected]. Lisa from the History of Dive Museum informed the group of the Sanctuary Advisory Council and FKNMS Water Quality Protection Committee are looking for dive operators to join the committee and have input in what they are doing. If anyone is interested or knows of a dive shop operator who might be please contact Lisa.

Adjournment: Motion made by Wendy and seconded by Dan to adjourn the meeting at 11:16 am. Approved by all. The next meeting date and time will be determined at a later date.

Respectfully Submitted,

Kim Roney, Umbrella Chair/Secretary FYI Agenda Item # R.2. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Consideration and Action re: Mr. Eric Billips District IV Representative

ITEM BACKGROUND: Attached

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: Approval

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: TDC Administrative Office PROVIDED BY: Dive Umbrella

DEADLINE DATE: May 28, 2021

April 30, 2021

Attn: Yves Vrielynck

Dear Board Members of the TDC - Dive Umbrella,

As secretary of the Keys Association of Dive Operators, I would like to recommend Eric Billips from Islamorada Dive Center to fulfill the position as a representative for District 4 on the board. I believe he will be a great addition to Dive Umbrella Board.

Thank you for your consideration on this recommendation.

Sincerely,

Bob Roney Secretary of KADO Agenda Item # S. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Public/Industry Input

ITEM BACKGROUND:

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION:

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: TDC PROVIDED BY: Administrative Office DEADLINE DATE: May 28, 2021

Agenda Item # T. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: General Discussion

ITEM BACKGROUND:

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION:

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: TDC PROVIDED BY: Administrative Office DEADLINE DATE: May 28, 2021

Agenda Item # U.1. MONROE COUNTY TOURIST DEVELOPMENT COUNCIL AGENDA ITEM SUMMARY

MEETING DATE: June 8, 2021

DISTRICT:

AGENDA ITEM WORDING: Consideration and Action re: Visit Florida Keys portion of the April 27, 2021 Meeting Minutes

ITEM BACKGROUND:

PREVIOUS DAC/TDC ACTION:

RECOMMENDATION: Approval

TOTAL COST: ALLOCATED FROM:

REQUESTED BY: Administrative Office PROVIDED BY: Administrative Office DEADLINE DATE: May 28, 2021

Visit Florida Keys Meeting

The April 27, 2021, meeting of Visit Florida Keys was called to order by President Rita Irwin at 12:28 p.m. via hybrid Zoom meeting platform.

TDC Members Present Were: Mr. James Bernardin, Mayor Michell Coldiron, Mr. George Fernandez, Mayor Terri Johnston, Ms. Peg Laron Ms. Diane Schmidt, and Ms. Gayle Tippett

TDC Members Absent Were: Mr. Timothy Root

Mayor Coldiron seconded. Motion passed unanimously.

There being no further business of the corporation, the meeting was adjourned at 12:30 p.m.