06 Introduction to Dubai 20 About Emaar 22 Emaar Malls 24 Dubai Creek Harbour 52 Dubai Square 58 The Masterplan ABOUT DUBAI A City with a Vision A city of the future, a crossroad of opportunities and an intersection of cultures, Dubai never ceases to reinvent itself, to excite and to boom. Under the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE and Ruler of Dubai, the emirate has undergone a complete transformation - from a fishing village to a global business and tourism phenomenon. Home to boundary-pushing structures, record-breaking shopping malls and world-class hotels, Dubai boasts one of the most exciting and fastest- growing landscapes of the 21st century. A city defined by the optimism and the positive energy of its people, the emirate is home to over 3 million residents, countless groundbreaking projects, forward-thinking initiatives, and the Expo 2020. 07 “In Dubai, we don't wait for things to happen, we make them happen.” – His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the United Arab Emirates, and ruler of Dubai 09 THE HISTORY OF DUBAI From a Small Fishing Settlement to a Global Phenomenon After the founding of the Al Maktoum Dynasty in a small fishing settlement of 19th century Dubai, foreign traders were drawn to the city due to the declaration that they will be exempt from tax. The population gradually doubled, and Dubai’s famous pearl industry began to boom, followed by fishing and, most notably, sea trade in the 1950s. But it wasn't until the 1960s economic boom when the traders started to settle in, and the legendary rise of Dubai began. Dubai’s population grew exponentially, and the city slowly reinvented itself as a leading business and tourist destination, home to astounding islands, the Emirates Airline, the Dubai World Cup, Burj Al Arab, the Dubai Shopping Festival and, most famously, Burj Khalifa and The Dubai Mall. 11 ABOUT DUBAI CREEK HARBOUR THE HISTORY OF DUBAI CREEK “The Creek is the Very Heart and Soul of Dubai” – H.H. Sheikh Mohammed bin Rashid Al Maktoum The Dubai Creek is where the story of Dubai’s bold evolution began. In 1833, the Bani Yas tribe settled on the banks of the Creek and established the Al Maktoum dynasty. By the turn of the century, the Creek was serving as a port for dhows coming from as far as India and East Africa. By the 1950s, it had become the regional headquarters of trade. The Royals further expanded the Creek throughout the 1960s by dredging shallow areas, building breakwaters and converting the beach to a quay, transforming Dubai Creek into the harbour it is today. 15 DUBAI RESIDENTS The Rise of a Diverse, Thriving Population As one of the key players in the global economy, Dubai welcomes expatriates with open arms. Due to its policies of openness and inclusivity, the emirate’s population is consistently on the rise - from 183,187 residents in 1975 to over 3 million today. Famously, the population of Dubai comprises more than 200 nationalities, which further cements its stature as a global model for tolerance and diversity. UAE population over the years 2005 - 4,579,562 2010 - 8,270,684 2015 - 9,154,302 2016 - 9,269,612 2017 - 9,400,145 2018 – 9,541,615 The residential population of Dubai currently clocks at 3,049,678, which is more than one-third of the UAE’s total population. As this number continues to rise at a rapid rate, so will Dubai's population expand, especially due to the city’s growing appeal to a global audience. Population projections UAE in 2030 - 11,054,579* ** *Source: Worldometers (www.worldometers.info) Elaboration of data by United Nations, Department of Economic and Social Affairs, Population Division. Population Affairs, Social and Economic of Department Nations, United by data of Elaboration (www.worldometers.info) Worldometers *Source: **Source: United Arab Emirates University (UAEU) Research Dubai in 2030 – 5+ million 17 DUBAI TOURISTS One of the Most Visited Cities in the World Due to its hassle-free visa system, including free visas on arrival for Top 10 countries by visitors to Dubai from 2015 to 2017 European, Chinese, Indian and Saudi Arabian nationals, to name but a few, Dubai is the fourth most visited city in the world. According to the 2017 2017 2016 2015 2017 VS 2015 Global Destination Cities Index by Mastercard, the emirate welcomed a staggering 15.79 million international tourists, surpassing the likes of Kuala India 2,073 +29% Lumpur, Hong Kong and Barcelona. Dubai International Airport welcomed 904,940 passengers in the same year, which made it one of the world's KSA 1,529 -1% busiest airports for international travel. UK 1,265 +5% In 2016, Mastercard ranked Dubai as the city with the highest international overnight visitor spend - a whopping USD 28.50 billion, more than New York, Oman 862 -14% London and Singapore. According to analysis from the Dubai Chamber of Commerce, spending within Dubai’s tourism and travel sector is expected to reach more than $56 billion in 2022. China 764 +69% USA 633 +5% Dubai tourists over the years Pakistan 598 +16% 2014 – 13.2 million Russia 530 +151% 2015 – 14.2 million 2016 – 14.9 million Germany 506 +9% 2017 – 15.8 million Iran 503 +8% Source: Dubai Tourism Performance 2017 Report ('000 visitors Jan YOY / 2015) - Dec / 2016 2017 2020 – 20 million 19 ABOUT EMAAR Shaping the Future of Dubai Emaar is a global property and lifestyle development company based in the heart of Dubai. Since its founding in 1997 by His Excellency Chairman Mohamed Alabbar, the game- changing developer has become synonymous with record- breaking structures, exceptionally built communities and top-rated lifestyle destinations. Emaar's crowning achievement thus far is Burj Khalifa, the world’s tallest building. The structure hosted a record number of 1.87 million visitors in a single year owing to the ‘At the Top’ observation deck situated on the vertiginous 125th floor. The Emaar group master-planned and developed Downtown Dubai, which encompasses Burj Khalifa, the world's tallest structure, The Dubai Mall, the world’s largest retail and lifestyle destination and The Dubai Fountain, the world’s tallest performing fountain. 21 EMAAR MALLS The World's Most Visited Destinations The company’s mall assets include a gross leasable area of over 5.8 million sq ft in Dubai including The Dubai Mall, Dubai Marina Mall, Souk Al Bahar and Gold & Diamond Park. Emaar’s flagship development, The Dubai Mall is the largest shopping and entertainment destination in the world by total area. A monument to global retail, The Dubai Mall holds the title of the world's most-visited shopping destination with over 80 million visitors in a single year. In less than five years, the mall attracted a record-setting number of over 265 million visitors. 23 A New World Comes Alive Dubai Creek Harbour by Emaar is unquestionably the brightest star on Dubai’s ever-expanding horizon. A destination of great vision, innovation and construction excellence, it will add to Dubai's magnificent skyline and further elevate the city's position as a world-leading metropolis of the future. 25 Dubai Creek Harbour 27 Key facts on Dubai Creek Harbour DUBAI CREEK HARBOUR 7.3 million 940,000 Preservation of 450 Sq m Residential GFA Sq m Retail Space GFA A Fusion of Animal Species Creativity 300,000 200,000 550 and Innovation Sq m Office GFA Residential Population Hectares GFA Dubai Creek Harbour is at the heart of Emaar's bold new vision for Dubai. A fusion of creativity and innovation that will define the future of living and further enrich the city and the wider region. With spectacular cultural 66,113 711,399 5,800 24 offerings, world-class residences, shopping, amenities, offices and more, Sq m Cultural Space Sq m Serviced Apartments Keys Hotels Dubai Creek Harbour represents the next frontier in contemporary life, work and play. With the monumental Dubai Creek Tower in the heart of it, the visionary waterfront development will be brimming with iconic residential towers, marinas, a yacht club, glistening canals and world-class hotels. A new global icon, 10 700,000 Dubai Creek Tower, set to Minutes to Perfectly complementing the contemporary setting will be lush green Sq m Parks & Open Spaces reshape the Dubai Skyline Burj Khalifa/Downtown Dubai parks and gardens, rooftop gardens, landscaped promenades, pedestrian walkways, cycle paths and scenic Dubai Creek vistas. Schools, hospitals and recreational facilities in the vicinity, as well as Dubai’s upcoming iconic mosque, will round off the ideal family and tourist destination. 10 40 Minutes to Minutes to Dubai Int’l Airport Al Maktoum Airport 29 BURJ AL ARAB EMAAR BEACHFRONT DUBAI BUR DUBAI JEBEL ALI MARINA JUMEIRAH U M M S U Q E I M DEIRA SHEIKH ZAYED ROAD BURJ KHALIFA S H E I K H Z A Y E D R O A D KARAMA EMIRATES DOWNTOWN DUBAI THE LIVING AL QUOZ INDUSTRIAL AREA DUBAI MALL AL KHAIL ROAD DUBAI INTERNATIONAL DFC S H E I K H M O H A M M E D B I N Z A Y E D R O A D AIRPORT DUBAI HILLS ESTATE DUBAI CREEK TOWER DUBAI CREEK HARBOUR EXPO SITE ARABIAN RANCHES DUBAI SOUTH SHEIKH MOHAMMED BIN ZAYED ROAD AL MAKTOUM INTERNATIONAL AIRPORT EMAAR SOUTH REEM Dubai Metro Line Future Metro Line The six-square-kilometre Dubai Creek Harbour occupies the ideal Dubai DUBAI CREEK HARBOUR location.