Market Jagran markets; its markets account for a huge TOI Group, the HT Media Group or the Advantage India stems from the country’s share of most product categories – almost Dainik Bhaskar Group does not surpass that of swelling literate and newly-educated young every second automobile, 38 million television Dainik Jagran. population with rising incomes, as well as the households, 13.5 million refrigerator households fact that the History domestic demand Dainik Jagran’s origin in story is very much 1942 coincides with a in tact.The most watershed that marked significant driver, India’s struggle for perhaps, is the brisk independence – the and invigorating Quit India movement. progress of Founder, the late Puran regionalisation – Chandra Gupta, a the concept of committed nationalist local content in until his demise, local languages.The growth of regional and 13 million 2-wheeler owners (Source – IRS envisioned ‘creating a newspaper that would newspapers, during the last five years, has 2009 R1).The Jagran markets account for 43% reflect the free voice of the people.’ His outpaced the nationals. of India’s market potential value (Source: RK brainchild remains true to this vision, as it No English national or regional daily ranks Swamy Guide to Market Planning). influences and helps form public opinion that among the ten most widely read newspapers, shapes the political destiny of the world’s largest where Hindi titles – led by the 56 million democracy. readership Dainik Jagran – rule the roost.The The tradition of truth that Puran Chandra Hindi papers are followed by Tamil, Marathi, Gupta espoused was carried forward by literary Bengali and Telugu titles. stalwarts like Narendra Mohan who was the Dainik Jagran’s 37 editions have cut a paper’s editorial helmsman. Apart from dominant swath across eleven states – Uttar strengthening Jagran’s perspectives, he imbued Pradesh, Uttarakhand, Punjab, Haryana, Bihar, the product with a modern outlook, creating an Jharkhand, Himachal Pradesh, Madhya Pradesh, intense interaction between the paper and , West Bengal and Jammu & Kashmir. its readers. Its footprint reveals truly stunning numbers: In 1942, the first edition was launched from 102 million households comprising 500 million Jhansi. In 1947, a second edition made its people (Source: IRS 2009 R1 and Census); appearance in Kanpur. In a succession of planned nearly 50% of India’s SEC A and 45% of India’s expansions Rewa and Bhopal editions were Rs. 10,000+ (US$ 208.30) per month group added in 1953 and 1956. Gorakhpur was added lives in Jagran footprints; 45% of India’s in 1975, followed by Varanasi, , Meerut, businessmen, industrialists, self-employed Agra, Bareilly in the 1980s, and finally Delhi in professionals and 50% of all students are from 1990. Between 1997 and 2006, Dainik Jagran extended itself by adding eighteen new editions – one each in Dehradun, Jalandhar, Hissar, Patna, Moradabad, Aligarh, Ranchi, Jamshedpur, Dhanbad, Bhagalpur, Panipat, Haldwani, , Muzaffarpur, Jammu, Dharamshala, Indore and

At a glance: almost every third Hindi newspaper reader and every ninth any newspaper reader in India reads Dainik Jagran. Achievements Dainik Jagran’s iconic stature is supported not only by the undisputed readership figures of the Indian Readership Survey, 2009 Round 1 (IRS 2009, R1), but also by its ranking as the largest read daily of India for the last twelve consecutive rounds of the same study. In May 2006, Dainik Jagran was voted as the most credible source of news within the print media by a BBC-Reuters study. If this fact by itself isn’t a stunning achievement then the fact of Dainik Jagran being the world’s single largest newspaper almost certainly is (Source: World Association of Newspapers). When it comes to marketing acumen, it is no less a feat that Dainik Jagran is far ahead of its nearest competitor.The gap now stands at a resounding 21 million (Source: IRS 2009 R1). Interestingly, Dainik Jagran is also the number one choice amongst people who can read English. Even the combined readership of the

62 SUPERBRANDS English tabloid circulated in key urban markets. shows, product launches. Another arm, Jagran It’s a lifestyle publication that focuses on the Engage, provides complete out-of-home local and sub-local level. With seventeen advertising solutions to advertisers. In record editions, City Plus now covers Delhi, the time, it has established a nationwide network national capital region (NCR), Bangalore and and is ranked amongst the major players in the Pune.The Group also publishes Sakhi,a rapidly growing OOH (out-of-home) segment. premium women’s magazine that targets In addition, Jagran Pehel is an initiative for upwardly mobile, outgoing women in the upper awareness generation and advocacy of socio-economic class. social issues. Behind every one of these initiatives is a As a leading corporate deeply researched and finely crafted citizen committed to strategy. In fact, so oriented social responsibilities, is Dainik Jagran Jagran has created to this form of a unique empowerment communications tool: that it in various residential subscribes to all localities the syndicated publication has built research, across action boxes for every media.The people to drop Jagran Research complaints and Centre – an in- suggestions on house initiative – law and order conducts formal and civic reader studies while amenities.These several research complaints projects on reader become grist for the Siliguri. During 2007/08 six new editions were behaviour, content, paper’s editorial mills and concerned launched – , Bhatinda, Mathura, Rae format, understanding authorities are forced to sit up and take Bareilly, Ayodhya and Haridwar. new markets and necessary action. In June 2005, Dainik Jagran entered into a developing new columns and products are strategic alliance and partnership with outsourced. Brand Values Independent News and Media Plc. Soon after, The other name for Dainik Jagran is credibility. the company went public in 2006. Promotion For over 67 years, this iconic voice of freedom In pursuance of brand familiarity Jagran is also and free expression has been benchmarking Product distributed at hotels, airports, in educational standards of excellence that have inspired not Dainik Jagran is as diverse as its huge reader institutes and on trains. Its news portal only readers, but also the entire media industry. base. It covers a plethora of topics and sticks www.jagran.com is the world’s largest portal in The vision of Dainik Jagran is aligned with the doggedly to its editorial mission of circulating a vision any Indian would want for the product that is interesting, enlightening, motherland – to become an active and informative, relevant and prescriptive.The wide responsible agent in the evolution of the nation. gamut of material on offer in its pages includes The paper’s brand philosophy is not just about politics, economics, sports, spirituality, health, talking to literate Indians but also about literature and youth affairs. contributing to raising the literacy levels of the Its popular supplements embrace the worlds country. It considers this task a sacred social of film, travel, entertainment, education and commitment. careers. Special supplements are also created for Its charitable trust fund oversees several the readers by the readers: Junior Jagran is an initiatives designed to promote the vision of example of such a product created by children. Puran Chandra Gupta.They include Puran Khet Khalihaan is a special product developed Chandra Vidya Niketan in Kanpur, Jagran Public for rural markets. School in Noida and Lucknow, Jagran Institute of While the brand has 37 main editions, it Management and Mass Communications in actually produces over 200 sub-editions that Kanpur and Noida, Lakshmi Devi Lalit Kala adapt to the colloquial taste of every distinct Academy and the Jagran College of Arts, market.This logistical hurdles race is expertly Science & Commerce in Kanpur. managed by systems and processes with calibrated precision. www.jagran.yahoo.com Perhaps the most significant bridge that Jagran has built with its audience is the creation of the Things you didn’t know about Readers’ Panel, which lends a powerful ear to the voice of the reader. A related endeavour is Dainik Jagran the Reader Forum whose concerns and questions are addressed by experts in Lakshmi Devi, wife of founder Puran Chandra various fields. Gupta, christened the paper Dainik Jagran Recent Developments During the Emergency, when censorship was imposed on the media, Dainik Jagran stamped Innovation is the watchword at Jagran. its image as a fearless, bold and non-biased Prominent examples of the determination of its crusader. Its blank editorial column carried the managers and workers to stick to this credo are headline ‘New Democracy?’ with the text the e-paper and the short code service – reading ‘Censorship Enforced’ 57272.The latter has now been spun off into a separate division called J9. It is charged with Remaining true and sincere to its readers, it actively developing the field of mobile value- advised them to ‘Keep Quiet’.This resulted in added services. the arrest of its founder Puran Chandra Gupta While Dainik Jagran is the flagship brand of and his sons, Narendra Mohan and Mahendra Jagran Prakashan Limited, two other newspapers Mohan from the group have elevated its position even the Hindi genre. During 2007, through a As per the World Association of Newspapers, further: I Next and City Plus. strategic alliance with Yahoo, jagran.com Dainik Jagran is the largest read daily in the I Next is India's first bilingual compact Hindi was launched as a co-branded site world daily targeted at the youth. Its trendy content is www.jagran.yahoo.com.Traffic on this site is designed especially for India’s open-to- over one million page views per day. A BBC-Reuters study voted Dainik Jagran the innovations gen next. Circulated across nine In the advertising sphere Jagran has set up most credible source of news within the print cities in four states, I Next is rapidly becoming Jagran Solutions to handle below-the-line media in India the happening youth paper. City Plus is a weekly marketing activities – events, promotions, road

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