THEMATIC FIELD: MODAL SHIFT ACTIONS TRANSPORT

In the Alpine VValley,alley, the of DANIEL OEHRY, Chief Mobility Officer Hilti AG Company ofLiechtenstein, , the the Swiss Swiss Canton Canton of ofSt. St.Gallen Gallen and the [...] Alpstar has been like a lift. We did have a basic form of mobility management before we joined the project, but we andAustrian the AustrianState of StateVorarlberg of are demonstrating are demonstrating how now have a new and coherent mobility management howcommuters commuters can becan motivated be motivated to switch to switch to sustainable strategy. [...] tomeans sustainable of transport. means of transport.

DANIEL GUT, PPresidentresident of the municipalityBuchs SG municipality Buchs SG [...] The Alpstar activities have helped us to reduce road congestion, which is one of the key priorities of the agglome- ration programme of the Sarganserland- Region and the Principality of Liechtenstein. [...]

CHRISTIAN HILLBRAND, General Manager of the Vorarlberg Transport Association [...] The [...] bus and train network in the Alpine Rhine ValleyValley is already well developed. Therefore, it is particularlyparticularly impor- tant to increase commuters’ awareness of the network and to motivate them to change their travel behaviour.behavior. For For me, me, ALPINE the pilot actions were veryvery successful in achieving this. [...]

GOOD TO KNOW...

LOCATION Alpine Rhine Valley with the Principality of Liechtenstein, the Swiss Canton of St. Gallen and the Austrian State of Vorarlberg NO OF INHABITANTS 395,000 THEMATIC FIELD OF PILOT ACTION transport OBJECTIVES modal shift activities for commuters IN COOPERATION WITH Hilti AG and the municipalities of Buchs SG in Switzerland and Feldkirch in

SITUATION ANALYSIS OF LIECHTENSTEIN LOCAL RENEWABLE POTENTIALS SITUATION ANALYSES OF ALPINE RHINE VALLEY POTENTIALS OF THE REGION Electricity consumption is amongst the highest of the partners while thermal energy THERM EN.CONSUM. consumption is almost three times the average value. These values produce the VS POTENTIAL

highest CO emissions of all the pilot regions considered. The CO emissions include ELECTRICITY CONSUM. 2 2 CO2 SEQUESTRATION traffic. VS POTENTIAL IN FORESTS

• Consumption CONSUMPTION AND EMISSIONS PER CAPITA • Potential

• Consumption • Emissions • Potential • Sequestred Liechtenstein presents a high level of per capita electricity consumption in compari- son to the other pilot regions. Nonetheless the electricity production potential from renewables could almost enable it to cover the entire electricity demand. The other indicators show the necessity of improving the efficiency of the thermal sector. No traffic included. ELECTRICITY THERMAL ENERGY CO EMISSIONS • • • 2 HOW CAN COMMUTERS BE PERSUADED TO TRAVEL TO WORK BY BIKE,HOW CAN COMMUTERS BE PERSUADED TO TRAVEL TRAIN OR BUS RATHER THAN BY CAR? TO WORK BY BIKE, TRAIN OR BUS RATHER THAN BY CAR? More than half of all employees in Mobility Information Weeks More than half of all employees in Liechtenstein commute from Liechtenstein commute from surrounding surrounding countries. Many of those commuting live close to the countries. Many of those travelling live close Mobility Information Days border and would be able to travel to work by bus, train or bike. to the border and would be able to travel to Drop-in sessions, one with a focus on bicyclesThe Alpine Rhine Valley has demonstrated that it is possible to mo- work by bus, train or bike. The pilot region and one with a focus on public transporttivate commuters to reconsider their transport choices and reduce Alpine Rhine Valley has demonstrated that were offered over a period of several days CO2 emissions. Hilti AG, one of Liechtenstein’s largest employers it is possible to motivate commuters to re- next to the cafeteria at Hilti AG. Tailoredwith around 1800 staff, participated in the cross-border mobility consider their transport choices and reduce mobility advice helped to motivate staffactivities to as a pilot company. CO2-Emissions.HOW CAN COMMUTERS Hilti AG, withBE PERSUADED ca. 1,800 staffTO TRAVEL make TO changes.WORK BY The BIKE, cost, time and emissions oneTRAIN of ORLiechtenstein’s BUS RATHER THANlargest BY CAR?employers, of personal routes to work via train, bus or participated in the cross-border mobility bike were shown. In addition, staff could test activitiesMore than as halfaMobility pilot of company.all Informationemployees in Mobility Days InformationE-Bikes, access Weeks a bicycle repair service, Focuslearn Groups Liechtenstein commuteDrop-in sessions,from surrounding one with a focus on bicycles and one with a focus on At the start of the project, Hilti AG staff were invited to join focus more about the benefits for their personal countries. Manypublic of those transport, travelling live were close offered Mobility overHOW Informationa period CAN ofCOMMUTERS severalDays days BE nextPERSUADED to the TO TRAVELgroups TO onWORK sustainable BY BIKE, transport. The participants developed ideas Ltoessons the border learned and would be able to travel to Drop-in sessions,TRAINquality one OR with BUS of a focusRATHERlife onand bicycles THAN take BY away CAR? a commuter cafeteria at Hilti AG. Tailored mobility advice helped to motivate staff on requirements for sustainable commuting. These included simple work by bus, train or bike. The pilot region and one with cyclinga focus map.on public transport Alpine Rhine Valleyto make has demonstrated changes. The that cost,were time offered Moreand over emissionsthan a periodhalf ofofof several personalall employees days routes in toMobility Informationmeasures Weekssuch as covered bicycle racks, showers and changing Focusit is possible Groups towork motivate via commuterstrain, bus to orre- bikenext were to the Liechtensteinshown. cafeteria In atcommuteaddition, Hilti AG. from Tailoredstaff surrounding could test rooms and departure monitors for public transport. 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Cycle The cost, paths time andare emissions mostly designed for leisurefirmly embedded in the company as a whole. one of Liechtenstein’sfor their largestpersonal employers, quality ofof life personal and worktake routes by away bus,to work train a commuter viaor bike.train, The bus pilotcycling or region map. and one with a focus on public transport transport.participated Thein participantsthe cross-border developed mobility ideasbike were on Alpineshown.trips. Rhine In addition, Therefore,Valley hasstaff demonstrated could the test project that partnerswere offered in overthe a period of several days whatactivities is needed as a pilot tocompany. commute sustainably.E-Bikes, These access it is Alpine possiblea bicycle to Rhinerepair motivate service, Valleycommuters learn developed to re- next toa thecycling cafeteria at Hilti AG. Tailored consider their transport choices and reduce mobility advice helped to motivate staff to more about the benefits for their personal included simple measures such as covered CO2-Emissions.map with Hilti AG,everyday with ca. 1,800 routes staff formake commuters. changes. The cost, time and emissions Lessons learned quality of life and take away a commuter bicycle racks, showers and changing rooms one Theof Liechtenstein’s proposed largestroutes employers, in the borderof personal triangle routes to work via train, bus or PUBLICATIONS cycling map.participated in the cross-border mobility bike were shown. In addition, staff could test andFocus departure Groups monitors for public transport. activities(Liechtenstein, as a pilot company. Austria, Switzerland)E-Bikes, access area bicycle repair service, learn AnotherAt the start central of the project, observation Hilti AG staffs was were thatCommuter the Commuter Cyclingavailable Map as cycling a print Mapout, a digitalmore map about and the anbenefitsFOCUS for their personal ON invited to join focus groups on sustainable Cycle pathsLCycleessons are mostly paths learned designed are mostly for leisure designed forquality of life and take away a commuter concept of sustainable mobility must be firmly App for smartphones. transport. The participants developed ideas on trips. Therefore,leisure the trips. project Therefore, partners in thethe projectcycling map. embeddedwhat is needed in to the commute company sustainably. as a Thesewhole. Alpine RhineFocus Valley Groups developed a cycling The Alpstar project has crossed borders and was an im- partners in the Alpine Rhine Valley included simple measures such as covered map with Ateveryday the start ofroutes the project, for commuters. Hilti AG staffs were Commuter Cyclingportant Map step in shaping the future of sustainable transport bicycle racks, showers and changing rooms The proposedinviteddeveloped routes to join in focusthea bordergroupscycling triangleon sustainablemap with Cycle paths are mostly designed for leisure transport. The participants developed ideas on trips. Therefore, thein projectthe Alpine partners Rhinein the Valley. A well-planned strategy and a OUTLOOK and departure monitors for public transport. (Liechtenstein,everyday Austria, routesSwitzerland) for arecommuters. Another central observation was that the available aswhat a print is needed out, ato digital commute map sustainably. and an These Alpine Rhine Valleyparticipatory developed a approachcycling involving politicians at the local and The proposed routes in the borderincluded triangle simple measures(Liechtenstein, such as covered Austria, map with everyday routes for commuters. concept of sustainable mobility must be firmly App for smartphones. national level, decision-makers of transport associations, The Alpine Rhine Valley will build on the project’s Switzerland) are available as a printbicycle out,racks, ashowers digital and map changing and rooms an AppThe proposed routes in the border triangle embeddedFOCUS in the company ON as a whole. NGOs, entrepreneurs and the commuters themselves, were achievements and continue to implement for smartphones. and departure monitors for public transport. (Liechtenstein, Austria, Switzerland) are opportunities for a modal shift process. The Another central observation was that the available as a printthe out, key a digital to mapthe andproject’s an success. OUTLOOK The Alpstar project has crossed borders andconcept was of sustainable an important mobility must step be firmlyin shaping App for smartphones.the lessons learned from the cooperation with the OUTLOOK embedded in the company as a whole. Persuading People The Alpine Rhine Valley will build on the project’s future of sustainable transport in the Alpine Rhine Valley. A well-planned strategy and Targeted media work with a clear message was addressed pilot company achievementsHilti AG will beand transferred continue to to implementother FOCUSThe ON Alpine Rhine Valley will build on the project’s achievements and a participatoryOUTLOOK approach involving politicians at the local and national level, decision- to the relevant stakeholders to raise their awareness about companies in theopportunities Region. for Furthermore, a modal shift productsprocess. The continue to implement opportunities for a modal shift process. The makersThe AlpstarThe of projectAlpine transport Rhine has Valleycrossed associations, will bordersbuild on theand NGOs,project’s was an entrepreneurs important step inand shaping the thecommuters themselves, the issue of commuter mobility. Personal statements by like a commuterlessons information learned from package, the cooperation bicycling with the lessons learnt from the cooperation withFOCUS the pilot ON company Hilti AG will pilot company Hilti AG will be transferred to other werefuture ofthe achievementssustainable key to transport theand project’scontinue in the Alpinetosuccess. implement Rhine Valley. A well-planned strategy and those from the immediate social surroundings motivated competitions and awareness raising campaigns a participatoryopportunitiesbe transferredapproach for involvinga modal to other politiciansshift process. companies at theThe local in and the national region. level, Furthermore, decision- products companies in the Region. Furthermore, products The Alpstar project has crossed borders and was an importantothers step in toshaping follow. the will be launchedlike by a commuter the partners information individually. package, bicycling makers oflessons transportsuch learned as associations, froma commuterthe cooperationNGOs, entrepreneurs informationwith the and the package, commuters themselves,cycling competitions pilot company Hilti AG will be transferred to other future of sustainable transport in the Alpine Rhine Valley. A well-planned strategy and competitions and awareness raising campaigns were the key to the project’s success. companiesand awareness-raising in the Region. Furthermore, campaigns products willa participatory be launched approach byinvolving the politicianspartners at the local and national level, decision- will be launched by the partners individually. likeindividually. a commuter information package, bicycling makers of transport associations, NGOs, entrepreneurs and the commuters themselves, competitions and awareness raising campaigns were the key to the project’s success. CO-ORDINATION : will be launched by the partners individually. CIPRA INTERNATIONALCO-ORDINATION : CIPRA INTERNATIONAL Wolfgang PfefferkornWolfgang Pfefferkorn CO-ORDINATION : [email protected]@cipra.org CIPRA INTERNATIONAL Wolfgang Pfefferkorn LIECHTENSTEIN ST. GALLEN [email protected] ENERGY INSTITUTE VORARLBERG LIECHTENSTEIN ST. GALLEN LIECHTENSTEINVORARLBERG VORALBERG ENERGYKANTON ST.INSTITUTE GALLEN VORARLBERGENERGIEINSTITUT VORARLBERG CIPRA INTERNATIONAL Office for the Environment Office for Spatial Development OfficeOffice of ofthe the Environment Vorarlberg FederalFederal State GovernmentState Government Martin - Department Reis Office for Spatial Development Martin REIS Wolfgang PFEFFERKORN LIECHTENSTEIN ST. GALLEN VORARLBERG ENERGY INSTITUTE VORARLBERG Office for the RolandEnvironment JEHLE Officeand for Geoinformation Spatial Development RolandDepartmentOffice JEHLE of of Energy, the VorarlbergClimate ofProtection Energy, Federal andClimate State Protection [email protected] and Martinand Geoinformation Reis [email protected] [email protected] Office for the Environment Office for Spatial Development Office of the Vorarlberg Federal State Government Martin Reis [email protected] Markus Zimmermann [email protected] relevant to Climate ProtectionResources relevant to climate protection Markus ZIMMERMANN Roland JEHLE and Geoinformation Roland JEHLEDepartment of Energy,and Geoinformation Climate Protection Departmentand of Energy,[email protected] Climate Protection and [email protected] [email protected] Adolf Gross - [email protected] VÖGEL [email protected] [email protected] Markus Zimmermann [email protected] relevantMarkus to ZimmermannClimate Protection Resources relevant to Climate Protection [email protected] [email protected] Adolf Gross - [email protected]@sg.ch Adolf Gross - [email protected]