.,
GODDESS OF THE ROCKI ES MILK, INC. EXECUTIVE COMMITTEE EXECUTIVE COMMITTEE MEETING MEETING July 10, 1979
A regular meeting of the Executive Committee of Goddess of the Rockies Milk, Inc. was held at Thornton, Colorado - Tuesday - July 10, 1979 at 10:05 A.M .
PRESENT There were present:
President Bill Wailes, presiding First Vice President Gale Lange Second Vice President Gerald Burnett Secretary Bob Pfost General Manager Harvey Wilhelm
ABSENT Absent:
Treasurer Lester Pianalto
MINUTES The secretary read the minutes of the May 10, 1979 Executive Committee meeting. READ Upon motion duly made by Gerald Burnett, seconded by Bob Pfost and carried; the minutes were approved, except that the mo tion "Executive Committee meetings ~o be held in conjunction with Board of Directors' meetings was appr oved" will be amended to read: that "It was a recommendation to the Board of Directors."
The minutes of the May 10, 1979 Board of Directors' meeting were then read for the Commi ttees' information. There were no questions or discussion.
INCOME The president then asked Marilyn Tatman to report on the current status of INVESTMENTS income investe d through the United Bank of Denver, and interest accrued on the investments. She r eported t hat $2,460.82 in interest has been accumulated to date.
MILEAGE Upon motion duly made by Bob. Pfost, seconded by Gerald Burnett, and carried; INCREASE the Committee recommends to the Board that, pe r the Ma r ch 22, 1979 Board of Directors•· meeting discussion, an increase to 18c. per mile. will be reimbursed for use of personal vehicles to employees and Directors.
OREGON The general manager advised Commi ttee members that effective July 1, 1979, ASSESSMENT notice has been rece i ved f rom the Oregon Dairy Products Commission that the assessment rate of the Commission wilt rise from the current 1.0 percent to a new rate of 1.1 percent . Upon motion duly made by Gerald Burnett, seconded by Bob Pfost, and carried; the general manager was directed to contact Moun tain Empire Dairymen's Assn . to pursue a contractual change in MEDA's agreement with Oregon producers so Goddess of the Rockies Mi lk will not be subsidizing- the ris~ in assessment.
MID-AM A reguest dated May 29, 1979 from Mr . Ethan Rasmussen of Mid-America Daicymen REQUEST was read by the general manager. The request for a contribution in support of eleven Nebraska-Western Iowa District Dairy Shows to be held through August 7, 19 79 was reviewed . Upon motion duly made by Gerald Burnett, seconded by Ga le Lange, and carried; t he general manage_r was asked to correspond with Mid-Am advising them that the contribution would not be considered at this t i me but further requests will be considered at the annual budget meeting to be held in December for next year 's funding.
MEDIA The effect df inflation on Goddess of the Ro ckies approved advertising plan PLAN was reviewed by the general manager. He reported chat television costs are REPORT exceeding all projections and in order to stay within the approved media plan it will be necessary co make third quarter adjustments. It was also reported that the Goddess of the Rockies income i s exceeding the budget projections. Upon motion duly made by Bob Pfost, seconded by Gerald Burnett, and carried; the Committee directed t he general manager to keep appraised of inflationary spirals and made the necessar y adjustments i n the current media plan if the additional income as now projected does not meet the expected increase in costs of television.
The Committee then heard particulars of the optional holiday promotion offered by UDIA. The holiday promotion will be a point of sale program for supermarkets and convenience stores which will cost approximately $5,000 .00 . The s ubject was deferred until the afternoon session a t which time the accountant would be available to review unallocated funds. Goddess of the Rockies Milk Executive Committee Meeting July 10, 1979 , Page 2
FARM A report of the status of the farm sign program was then given by the SIGNS general manager. He reported that $6797 has been expended . Of the original 125 farm signs and name plates ordered, 30 farm signs and 2 name plates remain to be placed in member farms . He r eported that mo st of the signs have been placed with new members of Mountain Empire Dairyoen's Assn . including the group of producers who joined the association from the Carnation Company. He also asked Director Burnett how a survey could be done of the Western Colorado Milk Producers Assn. to determine their farm sign needs for a possible program in 1980. A discussion followed about r evising the sign's shape and size.
TRUCK A truck tanker advertising decal designed by UDIA was viewed. A discussion DECALS was held relating to whether it is best to advertise the respec tive cooperative on the trucks or the current milk theme on the t rucks .
FALL A discussion followed on the UD IA Fall Delegate meeting to be held DELEGATE September 11-12, 1979 in Chicago .. o objections were voiced to the manager's MEETING sugges tion of organizing a meeting of presidents and managers of the Mountain States Milk Promotion Committee while in Chicago. It was also suggested that all delegates of the MSMPC be invited .
The manager announced that the 1980 UDIA Basic Charge will increase from $95,760 to $105,4~8 which is an increase of $9708 over 1979 . An explanation of the national advertising program followed.
JUNE A brief review of June Dairy Month Press coverage in conjunction with the DAIRY Colorado Press Association was given . Other activiti·es during June- -the Yuma Dairy MONTH press t our, Gregerson's Dairy Chinese Delegatio To ur, Buckingham Shopping Center promotion, and the Holstein Conventi on were all r eported on.
After the general manager menti oned that the 1979 Colorado State Fair plans were progressing satisfactorily, the meeting was recessed for lunch at 11:45 A.M.
· FINANCIAL The meeting was reconvened at 1 :50 P.M. with the accountant , Mr . Lee Mortensen, STATEMENTS reviewing the Statements of Income and Expenses for the periods ended April 30 , APPROVED and May 31, 19 79 with Ba lance Sheets . A discussion wa s held of the Fort Collins Milk Producers Assn . income received to date. Up on motion duly made by Gerald Burnett, seconded by Gale Lange, a nd carried; the Committee recommends to the Board that the statements be approved.
The deferred discussion regarding allocating $5,000. 00 for a holiday promotion was discussed. Upon motion duly made by Ge rald Burnett, seconded by Bob Pfost, and carried; the Committee recommended that the general manager use his own discretion for the expenditure if the funds are available.
There being no further business to come before the mee ting , the same was, upon motion duly made by Bob Pfost, seconded by Gerald Burnett, and carried; adjourned at 2:20 P.M .
Respectfull y submitted ,
Bob R. Pfost Secretary GODDESS OF THE ROCKIES MILK, IC. EXECUTIVE COMMITTEE MEETING July 10, 1979
* * * * * * * * * A G E N D A * * * * * * * * *
1. Call to Order
2. Reading of Unapproved Minutes May 10, 1979 Executive Committee Meeting May 10, 1979 Board of Directors' Meeting
3 . Review of Financial Statements April 1979 May 1979
4. Investment Report
S. Six Month Status & Projections, Lee Mortensen
6. Mileage Allowance Approval
7. Oregon Dairy Products Commission
8. Nebraska-Western Iowa District Dairy Show Request
9. Continental Airline Charge
10. "Inflation" ... Its effect on media scheduling
11. Holiday Promotion Approval
12. Farm Sign Report
13. Truck Decal Status
14. UDIA Fall Delegate Meeting
15 . UDIA Annual Meeting Billings
16. 1980 UDIA Basic Charge
17. Unfinished Business
18. New Business
19. Adjourn Go dEss of 1HE RockiEs Milk, iNc.
. ·:.- . 12450 N. Washington Denver, Colo. 80241 Ph. (303) 451-7721
..June 20, 1979
Executive Committee Goddess of the Rockies Milk, Inc. Dairy CoW1cil, Inc. ·•.
A regular meeting of the Executive Committee of Goddess of the Rockies Milk, Inc./Dairy Council, Inc. will be held Tuesday - July 10, 1979 - at the office building •·. in Thornton. The meeting will convene promptly at 10:00 A.M. in the conference i-oom.
Note the change of the meeting date from the original meeting schedule. UDIA is holding a managers' meeting July 12 and 13 in Chicago which our manager will be attending.
Please return the enclosed post card indicating whether or not you will be at the meeting and if you will need hotel reservations.
Sincerely, tc,)~n?ul~ William R. Wa iles President
'• GODDESS OF THE ROCKIES MI LK, INC. REGULAR DIRECTO RS' BOARD OF DIRECTORS' MEETING MEETING Augus t 9, 1979
A regular meeting of the Board of Dir ector s of Go ddess of the Rockies Milk, Inc. was held at.Thornton, Colorado - Thursday - August 9 , 1979 at 10 : 15 A. M.
PRESENT There we r e present :
President Bill Wailes , presiding First Vice President Gale Lange Second Vice Presiden t Gerald Burnett Secretary Bob Pfost Treasurer Lester Pianalto Director Tom Camerlo Director Lawrence Hertzke Director Lyal elson Director Richard Newton Director Hiroshi Tateyama Dire ctor Bill Thornton General Manager Ha rvey Wilhelm
Present also ;
Mr . Barry Pfouts , Un ited Dairy Industry Assn . Miss Kathy Miller, D' Arcy- MacManus & Mas ius Mr. Ben Bishop , D' Arcy-MacManus & ~asius
ABSENT Abs ent :
Director John Cleland Director Rex Gerratt
MIN UTES The general manager r ead the minutes of the May 10, 1979 Executive Commit t ee APPROVED meeting . Upon mo t ion duly made by Hiroshi Tateyama , seconded by Lawrence Hertzke , and ca rried; the minutes were appr oved. The minutes of t he May 10, 1979 Board of Directors ' meeting were read by the general manager . Upon motion made by Bob Pfost, seconded by Lawrence Hertzke , and carried; the minutes were adopted . The secretary then read the July 10 , 1979 Executi_ve Committee mee ting minutes . Upon motion duly made by Gerald Burnett , seconded by Bob Pfost, and carried; the Executive Commi ttee approved the minutes and they were opened for discussion from the Board. Discussion r esulted on the number o f District Dairy Shows t hat Mid-Ame rica Dair ymen r equested funding for . The let. t e r dated May 29 , 1979 from Mr. Ethan Rasmussen was r £ad by the gener al mana ger for cl a r·ty . The general manager then noted ~hat in the minutes of July lOth . . the cost of $5,000 for t he holiday promotion will be for pu r chasing promotion kits . All a ctions taken by the Co mmi ttee, including an 18~ per mi l e allowance for travel , were then rat ified by motion made by Tom Camerlo , seconded by Richard Newton , and carried.
FINANCIAL Lee Mortensen , accountant, was present to revi ew the Statement of Inco:ne and STATEMENT Expenses for the pe riod ended June 30 , 1979 with Balance Sheet . Bud get ed income APPROVED and current milk production were discussed. Upo n motion duly made by Lawrence Hertzke, seconded by Ge rald Burnett , and carried; the Executive Comm ittee was asked to consi der r evising t he " budgeted income" on the f inancial statement . A brief r eport on the current status of income invested t hrough the United Bank of Denve r and inter est accrued to date was then given by Marilyn Tatman.
It was then unanimously deemed appropriate t hat the following resolution be . adopted: RES OLVED , That the Goddess of the Rockies !ilk, Inc. Board of Directors r ecognize the excell ent service t hat James C. Docheff has given to Goddess of the Rockies Milk during the time he has served as Dir ector .
NATIONAL Th e Dairy Council s taff was then pr esent for the introduction of r epresentat ives ADVERTISING from D'Arcy and UD IA. Mr . Ba rry Pfouts r eported on inflation, i ts effect on REPORT adve rtising and promotion dollars , and pointed out wile many units are going to a pe r centage of producer pay price fo r their f und ing , UDIA r emains on a cents per hundredweight basis . The Board was informed t hat the basic cha rge for Goddess of the Rockies in 1980 will increase f r om $95 , 760 . 00 t o $105, 468. 00--or an incr ease of $9,708.00. The agency r eviewed "Milk's The One" camp aign objectives, s trategi es , and creative evolut ion. New t elevision and r adio comme r cials were viewed and heard. In addition, the agency presen t ed the mos t recent finding of the UDIA t arget s tudy conducted by Beldo Research. .: ,. Goddess of the Rockies Milk Board of Di ~ec t or s ' Mee ting August 9, 1979, Page 2
Three new "Hi l k ' s the On e" creatives which .will be presented at the Fall UDIA De legate meeting we r e also r eviewed by t he Board, as was the Fall Cheese Program, funded in this a rea by Minnesota and the Bueter Ne t wo rk Radio Promo tion which is also being funded by Minnesota. Fourth qua rter advertis ing scheduled i n t he form of three options wa s then introduced : Option #1 : Ten weeks of st r aight fluid milk advertising. Option #2 : Six weeks of fluid milk. advertising and special promotion called "Pleasin Season" involving 280 major supermarkets and 300 convenience stor es. Option #3: Eight weeks of strai gh t fluid milk advertising, "Pleasin Seas on" pr omotion . (A copy of the presentation is filed with these minutes and l abelled as Exhibit I . ) The meeting was r ecessed f or lunch at 12 : 55 r econvening a t 1:50 P . M.
MEETING After a discussion of available mee ting da t es , the Se ptember Executive CoITu~ittee DATES meeting date was changed t o October 10, 1979, just pr ior to the r egularly scheduled Board meeting on October 11 . The December membership meeting was then discussed . The general manager r eported tha t a tentative hold with the Regency Inn in Denver has been placed for December 13, 1979. Upon motion duly made by Lawrence Hertzke, seconded by Richard Newton , and carried; the December 13 meeting dat e a t the Regency wa s approved .
'FARM The Board then appr oved , upon motion duly made by Tom Camerlo, seconded by SIGNS Richard Newton, and carried ; t he purchase of fifty name plates for producer farm signs at an approximate cost of $880 .
TRUCK An upda te of t he proposed "Milk ' s the One" truck decals was given by the DECALS general manager. After discussion of the number of trucks and cost per truck, upon motion duly made by Tom Camerlo, seconded by Ga l e Lange , and carr ied ; Goddess will ma ke available decals for the side and back f any contract or co-op truck hauling milk by a member of Goddess, including trucks coming into the market.
The three options of fourth quarter advertisi g were again discussed . Th e extra $22 ,o·oo . oo advertising i n addition co $35,000 .00 f unded t o Goddess by Idaho Dairy P_roducts Commission was considered . Upon motion duly made by Tom Camerlo , seconded by Hiroshi Ta t eyama , and carried; Option #3 was approved .
HOLSTEIN The Board then heard a report fro• Director Hertzke on the Nationa l Ho lstein CONV ENT ION Convention held in Denve r during June . Direct or Hertzke r elat ed t hat the success of the convention was due to donations r ecei ved and comp etent DAIRY The Board then heard a r eport from management on the Dairy Case Seminars .• He SEMINARS reported that the seminars had been hel d with t he following grocer y chains: City Markets , Safeway, King Soope r s , Al bertsons, and Associated Grocers ; and tha t two more are planned this fall with Associ a t ed Grocers and Millers . There being no further business t o come before the meeting, the same was , upon motion duly made by Les ter Pianalto, adjourned at 2:50 P.M. Respectfully submitted, Bob R. Pfost Secret ary GODDESS-OF-THE-ROCKIES MILK, INC. ADVERTISING PROGRAM j August 9, 1979 r PRESENTATION AGENDA "MILK'S THE ONE" REVIEW UDIA TARGETING STUDY NEW CREATIVE 4th QUARTER 1979 PROGRAM "MILK'S THE ONE" REVIEW "MILK'S THE ONE" CAMPA I GN PURPOSE: To reposition milk so that it i s more competitive in today's marketplace -- FROM an, everyday, bland beverage consumed mainly at home with family meals TO a refreshing drink that can be enjoyed with friends either at home or away from home. "MILK'S THE ONE" CAMPAIGN OBJECTIVE: Get people to consider and choose milk more often STRATEGY: Expand milk's image by - Presenting it in a broader, more contem porary fashion Showing milk in active, fun, social situations Demonstrating that people choose milk comfor tably Reinforce milk's taste and refreshment qualities "MTO" CREATIVE EVOLUTION POOL #1 - Basketball, Arcade, Gas Jockey Character independence Social, fun situation Choice Taste/refreshment POOL #2 - Darts, Disco Character/taste more implicit Choice socialability more focused POOL #3 - Car Wash, Roller Rink Even more emphasis on choice UDIA TARGETING STUDY UDIA TARGETING STUDY January-June 1979 (Les Beldo) 1,400 personal interviews in 30 markets Consumers 8-55 Study Objectives: - identify highest potential milk target - define milk advertising appeals I • UDIA TARGETING STUDY KEY FINDINGS 8-34 segment has best potential for increased milk consumption: highest volume users of milk (51% population, 69% of volume) lower incidence of non-drinkers than older segment important present target -- will remain major segment through the 80 1 s cost-efficient to reach with advertising UDIA TARGETING STUDY Milk's current competitive position .... Rates better than all other beverages on nutrients Lower rating than soft drinks and coffee for sociality Lower rating than soft drinks, fruit drinks, and iced tea on sensory gratification UDIA TARGETING STUDY Study conclusions .... Milk needs to be repositioned more competitively by projecting stronger social and sensory values. MRCA TREND DATA In the last 5 years (1973-78), milk consumption .... has increased for 0-5 has stabilized for 6-12 (though down) has declined for 13-24 has increased for 25+ CONCLUSION: It is important to get today's younger people to view milk more as a beverage choice. NEW "MTO" CREATIVE Build recognition of theme Broaden appeal of message Emphasize taste/refreshment of mi l k ,_' FALL CHEESE PROGRAM Minnesota ADA funds 50% of media cost Scheduled to precede major brand programs in October December Communicates that cheese can be used in a variety of ways to make foods taste better Fall program -- 3 weeks TV, 9/3-9/23 75 GRP's daytime; 75 GRP's fringe Piggyback radio ADVERTISING/PROMOTION PROGRAMS FOURTH QUARTER 1979 "MTO" MEDIA BACKGROUND TARGET AUDIENCE: All people 6-34 MESSAGE IMPACT: Reach about 90% of audience at least 2x each week MEDIA SELECTION: Television primary - most dominant, intrusive of all media. Delivers creative message in strongest way Radio secondary - builds frequency, reinforces TV GODDESS OF THE ROCKIES 4TH QUARTER BUDGET RECAP Local Market Advertising $129,000 Denver Colorado Springs/Pueblo Grand Junction Cheyenne Casper-Riverton Idaho Funding 35,000 Total Media Dollars Available 4th Quarter $164,000 4TH QUARTER MEDIA OPTIONS Option 111 Markets: Denver Colorado Springs/Pueblo Grand Junction Cheyenne Casper-Riverton Advertising: 10 weeks Fluid Mi l k TV 85 GRP's Early Fringe 50 GRP's Prime 25 GRP's Sat./Sun. a.m. 10 weeks FM/By-Products Radio 40 HH GRP's $164,000 Option ff2. Markets: Denver Colorado Springs/Pueblo Grand Junction Cheyenne Casper-Riverton Advertising: 6 Weeks Fluid Milk TV 85 GRP' s Early Fringe 50 GRP's Prime 25 GRP's Sat. Sun. a.m. 6 Weeks FM/By-Products Radio 40 HH GRP's "Pleasin' Season" Promo Kits 250 "A"; 300 "B" 5 weeks radio@ 100 DRP's 2 newspaper insertions $164,000 Option #3 Markets: Denver Colorado Springs/Pueblo Grand Junction Cheyenne Casper Riverton Advertising: 8 weeks Fluid Milk TV @ 85 GRP's Early Fringe 50 GRP' s Prime 25 GRP's Sat/Sun a.m. 8 weeks FM/By Products RadiQ @ 4o HI-I GRP 1 s 11 Pleasin 1 Season" Promo - Kits ! 250 "A" 300 "B" - 5 weeks radio@ 100 DRP 1 s - 2 newspaper insertions $186,100 "PLEASIN' SEASON" HOLIDAY PROMOTION De signed to stimulate additional purchase of dairy products for fall holidays Promotion features new recipe uses of heavy volume dairy products Program elements in-store POS with recipe pads (# of stores) :60 radio full page 4/c newspaper ads wi th featured recipes 11 PLEASLN' SEASON" Newspaper - 2 insertions (Thanksgiving, Christmas) - Full page 4/color - Best Food Day Markets: Denver "Rocky Mountain News 11 "Post" Colorado Springs 11 Gazette - Telegraph" Pueblo "Chieftain-Star Journal 11 Casper "Star Tribune" Cheyenne "Tribune Eagel 11 Grar::d Junction "Sentinel" $30,500 "PLEASIN' SEASON" :60 1 s - Women 18-49 DRP's - 100 pts/week - 5 weeks (Thanksgiving, Christmas) Markets: Denver Powell Estes Park Riverton Ft. Collins Scottsbluff Greeley Sterling Trinidad Thermopolis Colorado Springs Torrington Canon City Worland Laramie Burlington Pueblo Alamosa Casper Cheyenne Grand Juriction Lander $28,000 "PLEASIN' SEASON" Point of Sale Kits 250 "A" Kits 200 "B" Ki ts $6,150 BUTTER NETWORK RADIO Funded entirely by Minnesota ADA Intended to get consumers thinking about butter's better quality prior to Fall holidays Network program 3 networks: ABC-I, Mutual, NBC About 65 spots/week (195 total) Reaches almost 40% of women 18-49 about 5x overall Goddess-of-the-Ro ck· es ABC In format ion Network Colorado Wyoming Denver KWBZ Green Ri vcr KUGR Aspen KSNO Sheridan KWYO Boulder KBOL Kemmerer KMER Brush KCMP Cheyenne KFBC Fort Collins KCOL Riverton KVOW Gunnison KGUC Worland KWOR Rifle KWSR Powell KPOW Salida KVRH Jackson KSGT Burlington KNAB New Castle KASL Wray KRDZ Torrington KGOS Alamosa KGIW Buffalo KBBS Durango KRSJ-FM Colorado Springs KIIQ-FM Pueblo KCSJ Trinidad KCRT Sterling KSTC NBC Radio Network Colorado Colorado Springs KSSS Denver KDEN Grand Junction KSTR, Pueblo KIDN ' l Wyoming Casper KTWO Mutual Broadcasting System Colorado Alamosa KALQ-FM Colorado Springs KRDO Ocnver KERE Durango KIUP Durango KRSJ-FM Grand Junction KQIX-FM Grand Junction .., KQIL Greeley KFKA La Junta KB ZZ La Junta KBW Loveland KLOV Loveland KLOV - FM i :t; l > r.1do (C ont.) ,,\< " ' L !·osc KllliL: Mu11t ·i:·ose KUBC-H1 i'He blo KCSJ Pueblo KAPI Wyoming Cheyenne KVWO 01eyenne KLEN Evanston KEVA Lander KDLY-FM Thermopolis KTHE GODDESS OF THE ROCKIES MILK, INC. BOARD OF DIRECTORS' MEETING August 9, 1979 * * * * * * * * A G E D A * * * * * * * * 10:00 A.M. Call to Order Reading of Unapproved Minutes May 10, 1979 Executive Connnittee Meeting May 10, 1979 Board of Directors' Meeting July 10, 1979 Executive Connnittee Meeting Approval of Financial Statement June 1979 11:00 A.M. - Advertising Program Report Mr. Barry Pfouts, United Dairy Industry Assn. Miss Kathy Miller, D'Arcy-MacManus & Masius Mr. Ben Bishop, D'Arcy-MacManus & Masius 12:30 P.M. Luncheon - Board Dining Room 1 : 30 P.M. September Executive Connnittee Meeting Date December Board Meeting Site Selection Farm Sign Request Truck Decal Update National Holstein-Friesian Assn. Me eting Director Lawrence Hertzke Dairy Case Seminars Unfinished Business New Business Adjourn -.. GoddEss of T~E RockiEs Milk, iNc. 12450 N. Washington Denver, Colo. 80241 Ph. (303) 451-7721 July 30, 1979 Board of Directors Goddess of the Rockies Milk, Inc. Dairy Council, Inc. A regular meeting of the Board of Directors of Goddess of the Rockies Milk, Inc./Dairy Council, I nc. will be held Thursday, August 9, 1979 at the office in Thornton, Co _orado. The meeting will convene promptly at 10 : 00 A.M. Miss Kathy Miller and Mr . Ben Bishop of D'Arcy-MacManus & Masius Advertising, along with Mr. Barry Pfouts of United Dairy Industry Assn. will be present to report on our national advertising beginning at 11: 00 A. M. unt il 12:30. Please return the enclosed post card indicating whether or not you will be at the meeting and if you will need hotel reservations. Sincerely , William R. Wailes President GODDESS OF THE ROCKIES MILK, INC . REGULAR DIRECTORS ' BOARD OF DIRECTORS ' MEET I NG MEETING Octobe r 11, 1979 A r egular meeting of the Board of Directors of Goddess of the Rockies Milk, Inc. was held at Thornton, Colorado Thursday - October 11 , 1979 at 10:IO A.M. PRESENT The re were present: President Bill Wailes, presiding First Vice President Gale Lange Second Vice President Gerald Burnett Secretary Bob Pfos t Treasurer Lester Pianalto Director Tom Camerlo Di r ector John Cleland Di r ector Lawrence Hertzke Director Richard Newton Director Hiroshi Tateyama Di r ector Bill Thornton General Manager Harvey Wilhelm ABSENT Ab sent: Director Rex Gerratt Director Lyal Nelson NEW Upon motion duly made by Hiroshi 'l'ateyama , seconded by Bill Thornton, and · DIRECTOR carried ; new Director John Cleland was seated. • MINUTES The secretary read the minutes of the August 9, 1979 Board of Directors ' APPROVED meeting. Upon motion duly made by Lester Pianalto, seconded by Gerald Burnett, and carried; the minutes were approved as read. FINANCIAL The general manager reviewed the Statement of Income and Expenses for t he STATEMENTS period ended July 31, 1979 with Ba l ance Sheet. The president then reviewed the APPROVED Statement of Income and Expenses for August with Bal ance Sheet. Upon motion duly made by Bob Pfost, seconded by Hiroshi Ta teyama, and carried; the July and August s t atements were approved in their entirety. A brief report on the current status of income invested through the United Bank of Denver and interest accrued to date was then given by Marilyn Tatman . COLORADO A report on the 1979 Colorado State Fair Dairy Bar was then given by the STATE FAIR general manager. The report included expenses at the Fair plus costs incurred. REPORT He asked that consideration be given to appropriate expenditure for painting, r epai ring · the floors and drains, screens, rodent control , an ice cream cabinet, and eventually a new shake machine, if Goddess continues participa tion at the Fair. Afte r discussion of the value of the Da"iry Bar and promotion of the dairy industry during the Fair, the manager was instructed to include the necessary funds in the budget for 1980 . WESTERN The president then reviewed the August 29, 1979 Wes t ern States UDIA meeting UDIA held at the Ramada Inn in Denver. ( A copy of the meeting minutes is filed MEETING and labelled as Exhibit I . ) Director Tam Camerlo and Harvey Wilhelm then added comments from the meeti ng . UDIA Dir ector Lawrence Hertzke was then asked to report to the Board, activities DELEGATE of the United Dairy Industry Fall Delegate meeting held September 11-12, 1979 in MEETING Rosemont, Illinois. Discussion resulted of the ADA, NDC , and DRINC 1980 programs. "Milk's the One" television commer~i als and radio spots were played. A discussion followed concerning Class I sales in this markJt and the pooling and marketing of milk. DENVER A proposal by the Denver Nuggets Basketball team was given which included: NUGGETS 1) implementation of a basketball player trading card with a nutrition message PROPOSAL on the r everse side . 2) advertising in the official souvenir ma gazine . 3) "Maxi Miners" contest and gifts. 4) Goddess night with t he Nuggets. 5) season tickets. Al l options of the public relations effort were then discussed. Goddess of the Rockies Milk Board of Directors Meeting October 11, 1979 , Page 2 Upon motion duly made by Tom Caoerlo, seconded by Gale Lange , and carried; options 1, 3, 4 , and 5 were not conside_red feasible . Upon motion duly made by Tom Camerlo, seconded by John Cleland and carried; the manager was directed to use his discretion on option 2 t o purchase advertising in the souvenir magazine if he feels it worthwhile. · AG RICULTURAL A letter (Exhibit II) from Mr. John Stencel, president of Rocky Mountain HISTORY Farmers Union , dated September 17, 1979 asking for participation and contributions GRANT for a grant ·to update the Colorado agricultural history was read by the general manager. Upon motion duly made by Hiroshi Tateyama, seconded by Bill Thornton, and carried; $100 was appropriated as a contribution. The tentative schedule for the December 13, 1979 produce r information meeting to be held at the Regency Inn in Denver was reviewed. The general manager asked member's opinions on the schedule of ~vents and s peakers . After suggestions were r eceived , a discussion as held on the particulars of the meeting. A request from the Fremont County Dairy Judging t eam for funding was discussed and determined not to be a bonified reques t. It was then unanimously deemed appropriate that the following resolution be adopted: DIRECTOR RESOLVED, That Goddess of the Rockies Milk Board of Directors recognize RECOGNITION the long standing service that Gale Lange has rendered to the Board, and commend him for his service as a Director, First Vice President and representative of Wyoming. ELECT ION The Board proceeded to elect the office of Fi rst Vice President to fill the OF OFFICERS vacancy created by the loss of Director Lange. Upon motion duly made by Tom Came rlo, Bob·Pfost was nominated . Upon motion duly made by Lester Pianalto, seconded by John Cleland, and carried; nominations ceased, and Bob Pfost was elected Firs t Vice Presi dent . Bob Pfost thereupon resigned his position as Secretary and accepted First Vice President. The Chair declared that nomina tions were in order for _the office of Secretary. Upon motion duly made by Gale Lange, Lyal Nelson was nominated . Upon motion duly make by Lawrence Hertzke, Lester Pianalto was nominated . A vote was t aken that showed Lester Pianalto was elected. Lester Pianalto thereupon resigned his position as Treasurer and accepted the office of Secretary. Nominations were t hen opened for offfice of Treasurer. Upon motion duly mad e by Gale Lange, Lyal Nelson was nominated . Upon motion duly made by • Lawrence Hertzke, Richard Newton was nominated .• A vote was taken that showed Lyal Nelson was elected Treasurer. There being no further business to come before the meeting, the same was, upon motion duly made by Lester Pianalto, seconded by Gerald Burnett, and carried; adjourned at 12:40 P. M. Respectfully submitted, Bob R. Pfost Secretary WESTERN STATES UDIA MEETING August 29, 1979 ~amada Inn, Denver, Colorado Present: CJ.int Warby Harry Pappengeorge Paul Peterson Ruth Miller Ken Krause Boyd Rice Rex Gerratt Tom Camerlo Bill Wailes Harvey Wilhelm At a meeting of the Western States UDIA units , the following recommendations to the UDIA Board of Directors were unanimously approved: That the United Dairy Industry Association work toward becoming a service organization and that each unit belonging to UD IA b ecome more responsible fo~ program implementation at the local level. This could be best accomplished by the establishment of definite guidelines and/or definitions of the role of both UDIA and the local unit. We respectfully request consideration for unit manager's input or creative review approval in the advertising creative, simila r to the current Sales Promotion Committee. Further, we recommend a more regionalization setting or background for our television commercials. We further recommend a yearly planning calenda r to be made available to the local units from UDIA containing the timetable for the advertising and promotion programs. We urge UDIA to establish a semi-training program for new unit managers as well as co-op marketing representatives·. Because of the infiltration of imitation dairy products into the market, a symbol identifying real dairy products is needed by ehe industry such as the "Real Seal" currently being used by the California industry . We strongly endorse the use of the "Read Seal" progr am and recommend UDIA explore the availability of this program from California for use by the local units. ( • . c~~P.. Tr I -,\ Fu Rocky Mountain THE OFFICE OF THE PRESIDENT ·, Farmers Union I',; u P. 0 . BOX 39628 4605 PARI S STREET DENVER , COLO. 80239 PHONE (303) 371 -9090 COLORADO & WYOMING September 17. 197 9 Dear Friends: Recently, I wrote to you and asked if you would be willing to part icipate in the updating of the Colorado agricultural history. The dead line for applying for our grant for this project is rapidly approaching, and I would like to remind you of the importance of this project. There has not been a comprehensive history published on Colorado's agriculture since 1938. Since the state's second largest industry has undergone tremendous changes in the past 40 years, I feel that it is very important that an updated history be published. Therefore, I would like you to sign the attached sheet and return it to me by Sept. 21, if you would like to be included as a resource person or organization in this project. There is no financial obligation upon resource people or organ izations. However, if you would like to help make this project a reality. contributions of $50 to $100 would be welcome to match the grant that has been applied for by Dr. Jim Hansen of CSU through the National Historical Publication and Records Commission . I know you will agree that this project is ver y worthwhile -- not only to those of us involved with agriculture -- but to all Coloradoans. I look forward to hearing from you on this matter . President JS:sa Enc. . - ENDORSEMENT OF AGRICULTURAL HISTORY PROJECT We endorse the Colorado Agricultural History Project and agree to participate in a survey of our records for historical information relevant to the project. Signed ------Representing ------Address ------SEP - 7 1979 Rocky Mountain Farmers Union P. 0. BOX 39628 4605 PARIS STREET DENVER, COLO. 80239 PHONE (303) 371 -9090 COLORADO & WYOMING ij • jl l'I September 5, 1979 Dear Friends: Please find attached two letters concerning the writing of the history of agriculture in the state of Colorado. I be lie ve they are self-explanatory. I would like to encourage you or your organ ization to become legal sponsors for the project if it is at all possible. If it is not possible, perhaps on behalf of your organ ization you can become a resource person. Those organizations which h ave become involved are listed in the l etters that a re attache d. If you have othe r questions, please contact me or the Professors tha t are involved a t Colorado State University, by September 12th. Thank you for your consideration. ~~ John Stencel, President Rocky Mountain Farmers Union Chairman Colorado Agr icultural History Project JS:sa Enc . August 24, 1979 To l-1embers of Colorado's Agricultural Community: During the past year historians at Colorado State Un iversity an Before any historical research or writing can begin, however, ap propriate source materials must be made available. More than sixty separate agricultural organizations presently operate in Colorado. Little is known about their records, and no existing library or ar chives possesses collections capable of documenting the state's agri cultural past fully. A records survey to determine the location, character, and availability of historical records is therefore a first priority. This is necessarily an expensive and complex undertaking. A grant proposal is being prepared to obtain funding from the National His torical Publications and Records Commission (a federal agency); and a number of agricultural organizations, including the Rocky Mountain Farmers Union, the Colorado Wool Growers Association , and the Mountain Empire Dairymen's Association, have pledged financial support. The ultimate success of the survey, however, requires cooperation from individuals and organizations possessing agricultural records, and it is in this regard that your assistance is sought. Do you know of records that might be valuable in promoting knowledge about Colorado's agricultural history? Would the agricultural organization to which you belong be willing to answer a records questionnaire? Would it open its files to a team of surveyors conducting a records survey? Upon completion of the survey, would it consider releasing historical records to a centralized agricuitural archives where vital documents could be carefully protected and efficiently processed to foster research ? The relationship of the agrarian community to society as a whole is one that increasing numbers of urban-oriented Americans tend to ig nore or misinterpret. This situation s~ould not go unchallenged, and an appropriate step toward remedying it is to preserve and make available for use records ti,a t chro nical the agricultural h eritage. If your organization is sympathetic to these objectives, a letter of endorsement would be greatly appreciated. Please direct correspondence to: Professor James E . Hansen Department of History Colorado State University Fort Collins, CO 80523 .. August 2,3, 1979 To whom it may concern: The steering committee of the Agricultural History Project is preparing an application for the Colorado Humanities Program. If granted, David McComb, a professor of history at Colorado State University, will write a book containing one hundred photographs and fifty pages of text explaining the changes and influences of agri cultural technology on society in Colorado. Pictures of farming technique, livestock operations, irrigation sys tems, and machinery, for example, will be used to demonstrate historical developments and the effect on people. The emphasis will be upon the social impact of technology, good and bad, in Colorado. The intent is to reach the out-of school adult. The book will demonstrate the most important of human characteristics--the ability to make and use tools. The book will be distributed free of charge to the sponsor ing agencies and to the 341 libraries of the state. A slide/ cassette show will be taken from the material of the book and made available through the Extension Service at Colorado State University. The following organizations have agreed to be legal sponsors for the project: Colorado State University, Rocky Mountain Farmers Union, Colorado State University Extension Service, Colorado Wool Growers Association, Colorado State Grange, Colorado Farm Bureau, Colorado Cattlefeeders Associa tion, Colorado Department of Agriculture, and the Colorado Greenhouse Growers Association. If you wish to become a legal sponsor (one which acce?ts responsibility for the proper conduct of the project) you will need to provide a letter for the CHP application which includes: name and address, verification of non-profit status, brief description of purposes and membership of your organization, a notation of similar sponsorship of other project, your fund-raising experience for such projects, and your reasons for believing that the steering committee can implement the project. You may also be listed as a resource person. For this the CHP needs the following information: name, affiliation, your background and training, brief description of special knowledge related to the project, and your role in the pro ject. Please send the letters to: David McComb, Department of History, Colorado State University, Ft. Collins, CO 80523. GODDESS OF THE ROCKIES MILK, INC. BOARD OF DIRECTORS' MEETING October 11, 1979 * * * * * * * * * * A G E N D A * * * * * * * * * * Call to Order Reading of Unapproved Minutes August 9, 1979 Board of Directors' Meeting Approval of Financial St atements July 1979 August 1979 Investment Report Colorado State Fair Report Western States UDIA Meeting Report UDIA Delegate Meeting Report Review of New Commercials Denver Nuggets Proposal Colorado Agricultural History Proposal Producer Information Meeting Agenda Unfinished Business New Business Adjourn , AMERICAN DAIRY ASSOCIATION GODDESS OF THE ROCKIES (B013-21) JANUARY-DECEMBER, 1979 MEDIA PLAN Revision #4 8/24/79 AMERICAN DAIRY ASSOCIATION Revision #4 GODDESS OF THE ROCKIES 8/ 24/79 JANUARY-DECEMBER, 1979 MEDIA ~LAN 1979 Media Objectives 1. Direct all audience impressions against the target consumer ages 6-34 (soft drink choosers). 2. Provide advertising support in all markets during the February and June promotions. 3. 'Advertise at weights sufficient to generat e the following reach/frequency levels: 4-Wk. Objective Reach Frequency Households 89 7.1 6-17 88 8.2 18-34 81 6.3 4. Use media that most effectively communicates the ad vertising message. 1979 Media Strategy 1. Use television as the primary advertising medium in all markets: - to generate maximum awareness of advertising message. - to generate consumer involvement through use of TV's unique combination of sight, sound and motion. - to capitalize on milk's appetite and sensory appeals. 2. Use of combination of early fringe, prime and a Saturday/ Sunday morning TV to generate maximum reach and a balanced distribution of impressions across the entire 6-34 audience efficiently. In combination, these dayparts provide a balanced exposure to both the primary target 6-17, and the secondary target, 18-34. 3. Use radio as a secondary medium in all markets with a youth oriented station to build frequency against the target audience (6-34) and to distribute impressions with more equitability to light and medium televi sion viewers. 4. Concentrate radio in the Sat./Sun., 10:00 a.m. - 3:00 p.m. period to intensify frequency of exposure. GODDr•:ss OF 'l'TI E IWCKil~S l~evi :-:; ion # 4 J.i\NUl\RY-DECl•:M_BER , 1979 MEDIA PLAN 8/24/79 I. Sale~. Promotion $ 18,150 Winter , 1979 Summer, 1979 Pleasin 'Season " A" I(i ts $10.00 $10.00 $10 .00 Installation 9.00 9.00 9.00 Shipp ing 1.00 1. 00 1.00 25 0 V:i ts @ $20.00 = $5,000 $20.00 =~ 5, 000 $20.00 = $5,000 " B " I'i ts $ 3 . 00 $ 3.00 $ 3.00 Shipping . 50 .50 .so 300 [( its @ $ 3 . 50 = $1 , 050 $ 3 .50=1,050 $ 3 . 50 - $1 , 050 II. Local Ma rket Advertising $ 703,950 TV HOMES Market (0001 % Dollars % Denver 694. 0 68.0 $445,461 63.0 Colorado Springs/ Pueblo 179 . 6 18.0 101,382 15 . 0 Cheyenn,... 55 . 0 5 . 0 48,865 7.0 Casper-lb v e rton 51. 2 5.0 61,830 8.0 Grand Junction 42 . 7 4.0 46,412 7 .0 ---- 1,022.5 100.0 $703,950 100.0 TOTAL $722,100 GOIJllESS O F Ti,!; IH>•.'I,; I!-.:;_ Revi• ioa 114 -1/\IW/IHY-l>ECEMUI" <, l 0J7 9 ME!Jl/1 l 'l.,~i'I 8/24/79 DEINEI! Wl·l:K LY l;l< I' '., TV'l'/\L GRP 's PRODUCT MEDI UM/ll1\Y l'/\l<_I l"IJ/-IM ' I. LENG TII (HoU !-.C hn l d) :~~ ~ ·y _:: (Hou sehold) FLUlV MILi< Pers ons (> -34 Spot TV/Fr1nqe 10 " 11 S IL l,2b5 $ 31,665 Spot TV / Fr rnge J O" 95 I2 1,140 2•,!l•o Spot TV/Fringe 30" R'.", 19 l,o l5 43,195 .. Spot TV/Prime 30" 6~, LI 715 •7, H>O Spot TV / Prime 30" :>5 8 44 0 35,509 Spot TV/Prime 30" 122*** 4 488 23 , 991* ... Spot TV/Pr ime 30" 50 19 9S 1 . 7:!6 • 14,317 ROP Newspaper 4-1,0U0 li ne 111 scrtion s 11 , 480 Outdoor 2-1150 Showing ( 78 Boards) Space: 15 , 600 Paper: 1,404 S ub- Toted f'lu1 BY-PRODUCTS Persons 6-34 Spot Radio J O" • ·12 2 l 9bb s 8 , 915 Spot Radio 30" • 40 19 -1.bJJ. -~L- l. 7 - " s 14 , 317 Women l8- 4 Y Spot TV/Day 30 " 75 •• 6 4 SU $ 13 , 814 Spot TV/ Fri nye 30" 75 * .. I., 4 50 19 , 76.l 900 $ 33 , 575 ROP Newspaper 2-600 line i nsertions J 444 Sub-To tal uy- Protlucts s 51,336 HARD CHEESE Women 18-49 Spot TV/Da y 30" 75 .. " 0 4 ~U S 7,693 * * •• Spot TV/Frrnge 30 " 75 •• 6 4 5U 9,403**** 9 0U $ 17 , 096**** P l easin ' Season Wome n 18- 49 Spot Ra d io JO " 100 '* 5 so o• S l 7, 150 ROP News pape r 2-Page 4/c 1nscrt1o n s 15,1 1 2 $ 32 , 2<>2 TOTAL ' P i gg ybac ke d Fluid Hilk/By - Produc ts ••women 18 - 49 Demographic Rating Poi nts •••Tota l r ef l c:c ts Goddess' cost for 55 po1 n t. s . See Addendum tlau, <.J l/ l ~/'/9 rcflcrt ,ny Idaho' :; fu ntl 1n9 at S,o,ooo . .... To tal reflects Goddess' c ost (50,). Rema1 ninc;i cos t funded lly Minnesota (50,) •• Total reflec t s Goddess cost for 4th Qtr. See Addendum #4 reflecting ldaro 's fundin<; of $35 , 0U0 . Revision #4 GODDESS OF THE ROCKIES 8/24/79 JANUARY-DECEMBER, 1979 MEDIA PLAN DENVER GRP's/Wk (TVHH) 1979 IANU AkY fl BA UARY MAHCH N'IUI MAY 111,.I I 8 15 22 29 5 11 19 76 5 ll 19 76 7 'I 16 73 :IO / 14 71 78 4 11 18 25 IUIY AIIGUSI SIPIIMBIM OC IOH IR flOVIMB[M DttolBIR 2 9 16 23 30 6 13 20 77 3 10 17 74 I 8 IS 22 29 S 12 19 26 3 10 17 24 FLUID MILK Persons 6 34 Spot TV: Fringe 11 115 12 95 19 85***' Spot TV : Prime 11 65 8 55 4 122***' 19 SO***' :-; pot TV : Weekenc 23 30 19 25 *** ,WP Newspaper 4-l , ~Co X X o utdoor FLUID MILK/BY PRODUCTS .Persons 6 34 Spot Radio/Weekerd 23 42 19 40 VARIOUS BY PRODUCT nen 18 49 )t TV : Day 6 75** ••• --- pot TV : Fringe 6 75** •X •• iW P Newspaper 2-E 01 ••• l ine ons~~er Maqazine* IIARD CHEESE lvomen 18 49 *** -; p ot TV: Day 6 75** --- -; p ot TV: Fringe 6 75** --- · Leas in ' Season S po t R adio Weekday 5 100** •• ••• OP Newspaper X X 2 Pg. 4/C .e twork Radio --- ••• nded by ADA/National **Women 18 -49 DRP's ***Partially Funded by Minnesota.****Partially funded by Idah l;Q_Ul2_lc,'jS _<>[ Tll.1·: He,>< ·i,: I ~-S Revision 114 ,fl\.N.V/\JG .c P..Eq~Mj)_!-:.H..,_ \.'l_"L WEl-:1-:LY <;R P ' :; TO'J'I\L (jl(J'' s UCT MI::DIUM/UAYPI\RT • "OMM' r•. 1. ENGTII 1,1.:,~~dT ~ WEEK_: : (llri11sPhol d) TOTAt. FLUID MlLK Person_i .~C::li Spot TV/ Fringe lO " ll'> 11 1 ,265 $ 5,840 Spot TV/Fringe 30 " 95 12 1, 140 7 , 260 Spot TV/Fringe lO " 8', 14 1,615 8,890 Spot TV/Prime 30 " 65 11 715 7,180 Spot TV / Prime 30" 55 12 660 7 , 400 c,o Spot TV/Prime 30 " l q 950 12, 153 Spot TV/Weekend 30" 30 11 330 2,385 Spot TV/Weekend 30" 30 12 360 1,560 Spot TV/Wee ke nd 30" 2S l Spot Radio 30" • 42 23 9b6 2,342 30 " • 40 19 760 Spot Radio -- --1, IH4-- 1, 726 s 4 , 156 Spot TV/ Day 30 " 6 450 2,699 Spot TV/Fringe 30" 6 450 --),-- 726 -- 900 s 6 , 425 2-600 line 1nscrt1ons l, 820 ROP Newspaper ------Sub-Tota l By-Produc ts ~ 12 , 401 0 CHEESE 1"J •* b 450 $ l, 322 Spot TV/llCJy 30 " _ £!1 l.i-'1'../ 6 450 J ,350 Soot TV/Frinc,c 30 " 7J** -----· 900 $ Ll7L *** !..'__lec.1s111 ' $eason !"omen 18-49 Spot Radio 30" 100• ' 500 $ l, 145 ROP Newspaper 2-Paqe 4/ C 1ngcct 1ons .. 7~~7.L $11,017 TOTAL $101 , 182 'Piggybacked Fluid Milk/ By -Products ••women 18-49 Demographic Rating Points •••Total reflects Goddess ' cost (SO\). Rema1 n1nq dol lars supplied by Minnesota fund i ng. Hevision 114 l,i 2.4/7~ GODDESS J£. llll::. HOCKIES JANUARY-DECEMBER, 1979 MEDIA PLAN GRP's/Wk. COLORADO SPRINGS/PUEBLO ti Wks (TVHH) 1979 WIUMIY FHRUMY MAIICH ArRll MAY IUNt KJlY AUGUSI S£'1018Ut OCIOIII flOVt:MMR O(C[MIU FLUID MILK I 8 15 22 29 5 12 19 26 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 3 JO 17 24 I 8 15 22 29 5 12 19 26 3 JO 17 2• Persons 6-34 Spot TV: Fringe 11 11~ 12 95 19 85 Spot TV: Prime 11 65 12 55 19 50 Spot TV: Weekend 23 30 19 25 ' ROP Newspaper 4~1,0( O IX pc Outdoor LUID MILKIBY-PRODUC T Persons 6-34 Spot Radio/Weekend 23 42 19 40 VARIOUS BY-PRODUCTS We 18-49 S.t,- ~ !V: Day 6 75** ,.._,... Spot TV: Fringe 6 75** ~OP Ne wspaper 2-600 k line ~ons umer Magazine* BARD CHEESE Women 18-49 *** Spot TV: Day 6 75** Spot TV: Fringe 6 75** ---- Pleasin ' Season _Spot ,R~dio Weekdtly 5 10<>** •• ROP Newspap,fr 2-Pg .. 4/C X X Netwqrk Radie ••• ••• * Funded by ADA/National ** Women 18-49 DRP's ***Partial ly Funded by Minnesota lttavision u l;Ol>_I>)::•::;!\; OF '1'_111·: 1<1>1'~ J 1•;:; 11/24/79 ,I II N!,l_ll_~_Y · IW Spot Radio 30"* 42 2 I 966 $ Spot Radio 30 " * 40 19 760 ~8i 1,726 $ 1,298 ROP Newspaper 4 - l.000 line 1nse rt1on $ 1,080 Outdoor 2-~50 Showing ( 12 Boards) Spa,;c: 1,412 Paper: !89 Sub-Total Fluid Milk $ 32,255 BY - PROlJUCTS £.~sons· J;:-=-1 4 Spot Radio 30 " • 42 2 l 966 $ 790 Spot Radio 30 " • 40 19 760 508 1,298 1,72b $ Women ..!J!~.i.2 Spot TV/Day 30 " 75•• 6 450 $ 3,1611 Spot TV/Fr i nge 30" 75** 6 450 l,297 6 900 $ 6,465 ROP Newspa per 2-600 line insertions $ 336 Sub-Total By - Products $ 8,099 HARD cm:1::sE Women- lll-= 49 Spot TV/lJay 30" h 4 <;0 s 1,694*••· Spot TV/Fringe 30 " " 4 5lJ l,836**** 900 s 3,530***' Women 18-49 Spot Radio 30 " 100•• ,, sou S J, 095 ROP Newspaper 2-Page 4/ C insertions __L_lli S 4 . 981 TOTAL 'P1ggyba~ked Fluid Milk/By- Products ••women 111 - 49 Demographic Rating Points •••Denote reduced point levels due to s p ill-in. ••••Total reflects Goddess · cost (50\). Remaining dollars supplied uy Minnesota Fu nding. GOVOESS OF THE IWCKIES JANUARY-DECEMBER, 1979 MEDIA PLAN Rvvision 114 &/24/79 OiF..YFNNE GRP's/ wk. II Wks (TVHH) 1979 JMJARY f(IRUMY ll&MCH AMIil MA, KJNt IUl'f AUGUST SEPIEMl(R OC IOltl IWOV(lill(II D(CUIIII I I IS 22 29 S 12 19 26 5 12 19 26 2 9 16 23 JO 7 14 21 28 4 11 18 25 2 9 16 23 JO 6 13 20 21 3 10 II 24 I 8 15 22 29 5 12 19 26 J 10 II 2l FLUID MILK Persons 6-34 Spot TV: Fringe 11 6~*•* 12 50*** 19 45*** I Spot TV: Prime 11 45*** 12 35*** ' 19 33*** Spot n= w~~nd 12 20*** 19 15*** ROP Newspaper 4-1 , 0DO X X I> X Outdoor FLUID MILK/BY-PRODU CTS Persons 6-34 Spot Radio/Weeke nd 23 42 19 40 VJ. JS BY-PRODUCTS _We. •.. •• 18-49 Spot TV: Day 6 75** .... --- Spot TV: Fringe 6 75** ••• •• II ROP Newspaper 2-600 P' X line Consumer Magazine* _HARD CHEESE _Women 18-49**" Spot TV: Day 6 7 5**· Spot TV: Fringe ... 6 75** P l A;\Rin 'Se;o\ROn Spot Radio-Weekda~, 5 100* * ROP NEWSPAPE R •• ••• X :2. Pg. 4/C IC Network Radio *Funded by ADA/Nati onal **Women 1 8-49 DRP's ***Partially Funded by Minne s ota - GOIJDt:SS <>F '1'111·. 1mn: 1E:; 0 Reviaion #4 J!\_NUAJIY -·ll_tl'l::Ml}l:;k, "i_cn~--~MEl>-iA_ l'l,AN 8/24/79 CASl't:11 - IH VtkTON wu:KLY GRP' :; TOTAL Gkl''~ M[ U 1 L'tt.._ ; >,\ Y_I _,\1n , OHM ' L 1.1::NGT II · (Household) · ~..!:!!J_,J;~ (Household ) IQlll, FLU ID MILK i>ersonL_6_-34 Spot 1'V/f'r inye 30" 90 •·· 11 990 $ 2,835 Spot 'l'V/Fnnge 30 " 75 ••· 12 900 4,920 Spot TV/Fringe .30 " 10 •·"' I 'J l , !JO l!,025 Spot TV/Prime 30 " ss •·• 11 605 4,125 Spot TV/Prime 30" 45••· u 540 3 , 465 Spot TV/Prime 30 " 4 j ••· l 4 Ill 7 8,332 Spot TV/Weekend 10 " 20••· ll no 9•5 Spot TV/Weekend 30" 20 ••· 12 240 1 , 620 Spot TV/Weekend 30" 15'*• l J . 7~(, $ 2,93• ROP Nnwspaper 4- 1 , 000 line insertion $ l, •00 Outdoor 2- 50 Showing (12 Boards) Space : l,'80 Paper: 180 Sub-Total Fluid Mtlk $•2.3•0 lf!'::..P!!~P._!,!_ CTS Pfil°_8_9_!l.S 6-34 Spot Radio 30"* 42 23 966 $ 1,6•3 Spot Radio 30" • 40 19 _ __"/_6() _ 1,291 I , 7"26 $ 2, 93• Spot TV/Day 30 " 75 •• 6 450 $ 3,402 Spot TV/Fringe 30" 75•• 6 •50 l,268 6 900 $ 6,670 ROP Newspaper 2- 600 line 1nsert1ons •32 Sub-Total By-Products $10,036 HARD CHl::ESE Women _lB-49 Spot TV/Day 30 " 75• • 6 450 $ 1 , 9•7 Spot TV/Fringe 30 " 75•• 6 ~ 1,122 900 $ 3. 76**** J:'led"ln 'Season 1uu •• 500 S L '>10 Women ll!-49 Spot Radio 30 * l. 46!:I ROP Newspaper $ 5,978 TOTAL $61 , 830 *Piggybacked Fluid/By-Products ••women 18- 49 Dem09raph1ca Rating Points •••Denote Reduced Point levels due to spill - in . •••• Total reflects Goddess' cost (SO,). Remaining dollars supplied by Minnesota Funding. GODDESS OF TIIE ROCKIES Revision H'1 8/24/79 JANUARY-DECEMBER, 1979 MEDIA PLAN ~GRP's/Wk. CASPER-RIVERTON 1l (TVHH) 1979 JNIJAAY f(PUARY MARCH APRIL MAY IUNt tUI Y AUCU SI SlPU MB(R OCJOl(R fllOV(M8f• OlCO.. I I 8 15 22 29 5 12 19 26 5 12 19 26 2 9 16 23 JO 7 14 21 28 4 11 18 25 2 9 16 23 JO 6 13 20 27 3 10 17 24 I 8 15 22 29 5 12 19 26 3 10 17 2l FLUID MILK Persons 6-34 Spot TV: Fringe 11 90**** 12 75***" 19 70**** Spot TV: Prime 11 5 5**** 12 45**** 19 43**** Spot TV: Weekend 23 20**** 19 15**** ROP Newspaper 4-1, CO , X X X ~ Outdoor FLUID MILK/BY PRODlC'~S Persons 6 -34 Spot Radio/Weekend 23 42 19 40 VARIOUS BY-PRODUCT~ Wom9n 18-49 si: 'V : Day 6 75** Spot TV: :fringe 6 75** ROP Newspaper 2-60C0 )I line Consumer Magazine* HARD CHEESE Women 18-49**"" Spot TV: Day 6 75** --- Spot TV: Fringe 6 75** Pleasin 'Season Spot Radio Weekday •• 111•• ·5 100** X X ROP News;,aper 2 Pg. 4/C Network Radio * Funded by ADA/National~ ,omen l -49 DRP's ***Partially funded by Minnesota ****Reduced point level due to spill-in . - _,I f GODDESS OF THE ROCKIES JANUARY-DECE.'IUER 1 1979 MEDIA PLAN Revision N4 8/24/79 GRAND JUNCTION :,1-: 1:;::.. y ,:1,:-' TllTAL Gl< I'' ,, 'I j 1f l._:: 1jJ / '1 i , I 'I ,·, •.l~:1 ' 1, LL_:: ;'j L (1 ,., .., .... ,, J,J , ~J:J;_l-:_;; ( 11 ,, u.;"h<> Id l I: f LV1D MILK Person s 6-34 Spot TV/Fringe 30" 00••• 11 880 S 4 , 7 15 Spot TV/Fringe 30" 65••· 12 780 2,990 Spot TV/Fringe 30" 60••· 19 l, 11 CJ 5 , {>89 Spot TV/Prime 30" 45••· 11 495 2 ,760 Spot TV/Prime 30" 40••· 1;;; 480 l , 1140 Spot TV/Prime 30" 3:., ••• 19 665 3,355 Spot TV/Weekend 30" 20*** 11 220 l , 0 35 Spot TV/Weekend 30" 20••· 1 2 240 94 5 Spot TV/Weekend 30" 15••· 19 2!!!> 2,076 ------42 5, 185 $2 !>,.'f!/5 Spot Radio 30 11 * 42 13 96 6 $ l , 120 Spot Radio 30" • l'l 70 11 77 t; 40 --- 1 ,726 S l , t19 tl ROI' Newspaper 4-1,000 line insertion $ J. f.,t,4 Outdoor 2-NSO Showing (8 Boards Total) Space: tlUH Pape r : 120 Sub-Totul Flu1J Mllk $ 2'J , 'l7 ', HY j'_l<_ Sub-Tot<1l Uy-Products $ 8 , 7 22 11/11<1> <'Ills~;:-; ;; \'1~·11 ,;::-,~ Spot 'l'V/Vay 30 " 75•• (, 450 $ 1 ,591 Spot TV/Fringe 30" 75** 6 450 ---1....22.1_ $ 3, 38 5• • " 900 t•l •'•1.tit 0 'Season 111 Ul:10 !/.Y.IIICO Hi~ Spot Radio 30 • 100*• 5 50 0 $ I , l '>5 ROP Newspaper 2-Page 4/C insertions _J,1.1·1.s L.i..}}.',J. TOTAL $46 . -4 I~ •p1ggybackcd Fluid Milk/By- uroducts ••women 18-49 Demographic Rating Points •••nenot e r cduccJ point lcv11 l s Ju11 Lo spill-i n. . ••••Tolal reflects Goddes s ' cost (50~). l\e1naining dollars supplied by Minnc:suta Pund1ny . .. . ' (;(,l)l)E::iS llf'_Tlll·: 1wn: 11-:s ·, ,. , . . 1on #4 ,I AN UAR Y -_D l::1 ' EMUJ_;g_,_ 1_9]_9__ Ml· :_p_!_/\_P_L/\_N 8/24/79 GRAND JUNt''l' lQ.N ,RP' s/wk. _ (TVHH 1979 IANUARY lf8RU ARY MARCH ~nrn "41\l 111 -.1 IIIIY ,\111,11', I \ l.,IIMlUR LM .11/tHII 'lllVH,IHIN llfl.l litBl;t I 8 15 27 19 5 12 19 l6 5 17 IY 16 7 y lb 71 JO I 14 71 / K 4 II IX /!, I ,, lh I i JO b 13 10 71 J 10 I/ 74 I 8 I\ 71 n ~ 1:, Jq 7b J 10 II 14 FLUID MILK Person s 6-34 Spot T V: F'ringe 1 1 80**** 1 2 65**** 1 9 60*** * Spot T V: Prime 1 1 45**** 1 2 40**** 1 9 35**** Spot T V: Weekend 2 3 20*** * 19 15**** ROP Ne wspaper 4-1,( 01 X x ) X Outdoo r FLUID MILK /BY- PRODUCTS Person s 6-34 Spot Radio/Weekend 2 3 42 1 9 40 JS BY-PRODUCT~ 18-49 Sr,.., ... •'V: Day 6 75** • - -L. . Spot T V: Fringe • • -- ~ -~ 6 75** - ROP Ne wspaper 2-60( X X line Consum er MariazinP.* HARD CHEESE Women 18-49**' Spot T V: Day 6 75** Spot T V: Fringe 6 75** Pleasi n 'Season Spot R ad 10-Weekd-iy ") •• JOO** X ~ w,;p-1p,•r .2-Pq . ·I I l' Netwo rk Radio --- •• • ****Red uced ,.>Oi , .... level due **** Reduced point levels due to Spill in. *Fundc-d by AD,\/ ational ** Women 18-49 DRP's ***Partially Funded by Minnesota to spill-in. Re, Lon #4 GODDESS OF 'l'H.t; ROCKIES 8/'i.4/79 JANUARY-DECEMBER, 1929 MEDIA PLAN AVERAGE REACH AND FREQUENCY Households Pers. 6-17 Pers. 18-34 4-~-veek 4-Week 4-Week Daypart GRP' s/Wk. Reach Freq. GRP's/Wk. Reach Freq . GRP I s/Wk. Reach Freq s12ot Television Early Fringe 85 73 55 58 40 51 Prime 50 68 35 56 30 51 Sat./Sun . A. M. 25 35 30 45 10 20 TOTAL TV 160 89 7.1 120 84 5.7 80 75 4.2 s12ot Radio 40 23 7.0 60 42 5.7 47 35 5.4 COMBil'!ED 200 92 8.7 180 88 8.2 127 81 6.3 Fringe 95 75 60 67 43 56 Prime 55 72 35 59 32 56 Weekend 30 40 35 44 12 20 --- TOTAL TV 180 90 8.0 130 87 5.9 87 79 4.4 s2ot Radio 42 -1..L 7.0 65 44 5.9 _A.2_ _l§__ 5_.__L COMBitJ~)) 222 92 9.8 195 89 8 .7 136 8 4 6 . 5 Early Fringe 115 79 72 70 52 62 Prime 65 76 42 63 38 60 44 Sat./Sun. A. M. 30 40 35 ------12 -21- --- 210 92 9.1 149 88 6.7 102 83 4.9 s12ot RacUo 42 24 7.0 65 44 5.9 49 36 5 .4 ------·-- 0 -, COMBI NED 25 2 92 11.0 214 9~ .:J • • J 151 86 7.0 Revision #4 8/24/79 GODDESS OF THE 1, ROCKIES JANUARY-DECEMBER, 1979 MEDIA PLAN MARKET LIST TELEVISION ADI'S Denver Colorado Springs/Pueblo Cheyenne Casper-Riverton Grand Junction RADIO MARKETS Denver Colorado Springs/Pueblo Cheyenne Grand Junction Casper-Riverton Revision #4 8/24/79 GODDESS OF THE ROCKIES JANUARY-DECEMBER, 1979 MEDIA PLAN ROP NEWSPAPERS Denver Post Denver Rocky Mountain News Colorado Springs Gazette Pueblo Chieftain Star Journal Casper Star Tribune Cheyenne Eagle State Tribune Grand Junction Sentinel OUTDOOR MARKETS Denver (39 Boards - July) (39 Boards - August) Colorado Springs (14 Boards - July) (14 Boards - August) Pueblo (10 Boards - July) (10 Boards - August) I Casper (6 Boards - July) (6 Bourds - August) Cheyenne (6 Boards - Julv) ' (6 Boards - August) Grand Junction (4 Boards - July) (4 Boards - August) Revision #4 8/24/79 GODDESS OF THE ROCKIES JANUARY-DECEMBER , 1979 MEDIA PLAN NATIONAL MAGAZINES (Funded by ADA/National) FEBRUARY, 1979 MULT I -PRODUCTS Family Circl e Good Housekeeping People Weekly Redbook Southern Living JUNE, 1979 MULTI-PRODUCTS Good Housekeeping People Weekly Woman's Day GODDESS OF THE ROCKIES BUTTER NETWORK RADIO (Funded by Minnesota) MK In formation 1 '.: two k Color a do Wy oming De nver KWBZ Green River KUGR Aspen t< SNO Sheridan KWYO i3oulder ;rnoL : Wyomi g Casper KTWO ~lutu:1 Bro:1dcL:t_i ,1g System ,\ I :.i mo sa i(ALQ-FM l:o l u ra Co lorado (Cont . ) ,v\c,ntrose KlJBC Mu r,trose KUBC - FM ?1te bl o KCS.J Pueblo KAPI Wyomi ng r.h eyer.ne KV\VO Che;yenne KLEN t:v.mst on KEVA Lmder KDLY --FM Thermop o l i s KTHE ------ GODDESS OF ~tt£ ROCKIES JANUARY-DECEMBER, 1979 MEDIA PLAN Revision #4 8/24/79 1979 RECOMMENDE D RADIO SCHEDULING DATES # WEEK S PRODUCTS COMMERCIALS l / 2/ 79-2/4/79 5 Fluid Milk Milk's The On e :60's 2/5/79-2/25/79 3 Winter Promotion (3 wks) Milk's The One :30's/Better Budget Meals :30 2/26/79-4/15/79 7 Fluid Milk Milk's The One :30's/Funky Feet :30 Shining Hair :30 4/ 16/79-5/13/79 4 Milk/Cheese Milk's -The Orte :30 ' s/Che~se r• Up-Sandwiches :30 5/ 14/ 79-6/3/79 3 Milk/Cottage Cheese Milk's The One :30's/Cottage Cheese :30 6/ 4/ 79-7/1/79 4 Summer Promotion (4 wks) Milk's The One :30's/Summer Promotion radio : 30 7/2/79-8/5/79 5 Milk/Ice Cream Milk's The One :30's/Ice Cr ear :30 8/ 6/79-9/2/79 4 Fluid Milk Milk's The One :60 's 9/ 3/79-9/30/79 4 Milk/Cheese Milk 's The One :30 1 s/Cheese I' Up-Sandwiches :30 10/l/79-10/28/79 4 Fluid Milk Milk's The One :30's/Funky Feet :30 Shining Hair : 30 10/29/79-11/25/79 4 Fluid Milk Milk's The One :30's/Butter Co-Op Radio :30 ll/26/7 9-12/30/79 5 Milk/Butter Milk's The One :30's/ Substitutes : 30 Peopl e :~otic, :30 Pleasin' Season (optional) Pleasin' Season : 60's (opt i on, GODDESS OF THE ROC KIES JbNUARY-DECEMBER. 1979 MEDIA PLAN Revision -• 8 /24/7S SUMMARY Pleas in' FLUID MILK By-Products Cheese Season Persons 6-34 Persons 6-34 Women 18-49 Women 18-49 wo;e'7il8-4S Total Television $ 448 ,827 (64 %) $ $ 59,335 ( 8 %) S 30,659 ( 4%) $ 538,821 (76 %) Radio- 24,604 4 %) _ 24,603 (4%) $ 28,155 (4%) 77,362 (12%) ROP 20 ,78 4 3%) 6,656( 1 %) 30,413 (4%) 57,853 8%) Outdoor 29,914 4 %) 29,914 4%) TOTAL $ 524,129 (75 %) $24,603 (4%) $65 , 991 ( 9 %) $30,659 ( 4 %) $58,568 ( 8%) $703,950 (100 %) Annual Per Capita Media Expenditure Fluid Milk $ .19 By-Products & Cheese . 06 TOTAL $ .25 Persons 2+ 2,776,400 ------ GODDESS OF ioE ROCKIES JANUARY DECEMBER, 1979 MEDIA PLAN Revision #4 8/24/79 RECOMMENDED-QUARTERLY BUDGETING Jan-March April-June July-Sept. Oct-Dec. Total I. Local Market Advertising $113,928 Denver $129,971 $108,523 $ 93,040 $445,461 Colorado Springs/ Pueblo 21,272 25,052 31,331 23,727 101,382 Casper Riverton 12,156 18;045 15,079 16,550 61,830 Cheyenne 11,040 15;612 11,737 10,475 48,865 Grand Junction 12,582 . 12,619 -9 t 843 . 11,368 46,412 Sub-Total $170,978 $201,299 $176,513 $155,160 $703,950 II. Sales Promotions $ 6,050 $ 6,050 $ $ 6,050 $ 18,150 TOTAL $177,028 $176,513 $161,210 $722,100 ...... AMERICAN DAIRY ASSOCIATION GODDESS OF THE ROCKIES IDAHO FUNDS Addendum #4 to January-December, 1979 Media Plan Revision #4, 8/24/79 August 24, 1 979 Addendum #4 8/24/79 American Dairy Ass ociation Goddess of the Rockies Addendum to Janua ry-Decembe r, 1979 Media Pl an Market List Television ADI Denver - Addendwn #4 8/24/79 American Dairy Association Goddess of the Rockies Addendwn to January-December, 1979 Media Plan Fluid Milk - Persons 6-34 Denver: 3 weeks (8/1-8/21) of television Total Idaho funding $35,000. American Dairy Association Goddess of the Rockies National Holstein Convention Addendum #5 to January-December, 1979 Media Plan Revision #41 8/24/79 August 24, 1979 Addendum #5 8/24/79 . American Dairy Association Goddess of the Rockies Addendum to January-December, 1979 Media Plan Market List Denver r Addendum #5 8/24/79 American Dairy Association Goddess of the Rockies Addendum to January-December, 1979 Media plan Denver: week of June 25 Summary of Costs: Outdoor board $1,428.50 Tax:i, Panels 3,815.00 Ai rport banners 256.50 Total Cost $ 5,500 .00 • • Go ESS of T~E oc IES I C. ' 12450 N. Washington Denver, Colo. 80241 Ph. (303) 451-7721 oc·tober 1 , 19 79 Board of Directors Goddess of the Rockies Milk, Inc. Dairy Council, Inc. A regular meeting of the Board of Directors of Goddess of the Rockies Hilk, Inc . /Dairy Council, Inc. will be held Thursday, October 11, 1979 at the office in Thornton, Colorado. The meeting will convene promptly at 10:00 A.H. in the Board ·Room. Please return t he enclosed post card indicating whether or not you will be at the meeting and if you will need hotel reservations . Sincerely, William R. Wailes President GODDESS OF THE ROCKIES MILK, INC. EXECUTIVE COMMITTEE EXECUTIVE COMMITTEE MEETING MEETING Novemb er 8, 1979 A regular meeting of the Executive Committee of Goddess of the Rockies Milk, Inc.• was held at Thornton, Colorado - Thursday - November 8, 1979 at 10:15 A.M. PRESENT There were present: President Bill Wailes, presiding First Vice President Bob Pfost Second Vice President Gerald Burnett, during afternoon Secretary Lester Pianalto General Manager Harvey Wilhelm Present also during morning session; Mr. Ethan Rasmussen, Mid-America Dairymen ABSENT Absent: Treasurer Lyal Nelson MINUTES The secretary read the minutes of the October 11, 1979 Board .of Directors for READ the Committees ' information. Discussion was held about the upcoming producer information meeting. FINANCIAL The general manager then reviewed the Statement of Income and Expenses for the STATEMENT period ended September 30, 1979 with Balance Sheet. Questions were answered regarding APPROVED the investments and commission assessments . · Upon motion duly made by Bob Pfost, seconded by Lester Pianalto, and carriad; the Committee recommended adoption of the statement. MID-AM Mr. Ethan Rasmussen was introduced by the president to present a proposed PROPOSAL increase in funding paid to the Central States Dairy Council. He distributed the Kearney Office 1980 Proposed Expenses to each Committee member . (A copy is filed with these minutes and labelled as Exhibit I.) The gener al manager reviewed previous funding arrangements agreed upon between Goddess/Dairy Council and Mid- America Dairymen. Discussion resulted on an equitable funding agreement. Recommendations were made by Mr . Rasmussen to increase funding to possibly recover some portion of the increase in the Kearney budget for 1980. Harvey Wilhelm then gave his projections for 1980 income and presented a formula for computing the Central States assessment at the s ame l evel as the Dairy Council of Colorado presently receives. Director Lester Pianalto then spoke to the need for Dairy Council services in Northwestern Kansas. The meeting was recessed for lunch at 12:20 P.M ., reconvening at 1:10 P .M. with further discussion of the Mid-Am Proposal. It was the recommendation of the Committee that both Mid-America and Goddess of the Rockies assemble pros and cons of their recommendations for review at the regularly s cheduled Board of Directors meeting to be held in December. 1980 The 1980 proposed budget (Exhibit II) was then distributed to the members by BUDGET the general manager and a comprehensive examina tion followed. Discussions of the proposed budget with footnotes included employee policies and benefits . Upon motion duly made by Bob Pfost, seconded by Gerry Burnett, and carried; the Executive Committee will study the guidelines and policies. The president called an executive session and the meeting was recessed until 4 :15 P.M. BEEFERE!~DUM A request for $2,000.00 by the Colorado Beef Board to be used to buy steers to be fed out and sold after fed out by the Colorado feed lot op~rators with the sale price to be used for promoting the Beeferendum in Colorado was discussed. The president then turned the meeting over to the first vice president and excused himself from the meeting . Before his departure it was moved by Bill Wailes , seconded by Gerry Burnett, and carried; to approved the Beeferendum funding request. · With no _further business to come before. the mee ting , the same was, upon motion duly made by Ge rry Burnett, seconded by Lester Pianalto, and carried; adjourned at 4:35 P.M. Respectfully submitted, Lester Pianalto Secretary KEARNEY OFFICE 1980 Proposed Expenses Program Activities & Direction Professional $2,784.00 Educational 8,352.00 Consumer 2,614.00 Dairy Industry 905.00 Conununications 225.00 NDC Affiliated Unit Service Fee (based on 6%) 1,020.00 $15,900.00 Professional Program Personnel Salary 8,352.00 Employer Contributions 1,685.00 NOC Program Conference & Prof. Mtgs. 350.00 $10,387.00 Administrative & General Salaries 1,958.00 Rent 840.00 Insurance 50.00 $2,848.00 TOTAL EXPENSES: $29,135.00 KEARNEY OFFICE Projected Expenses for 1980 PROGRAM ACTIVITIES & DIRECTION Professional Expenses Dairy Council Digest, Nutrition News and other material for dentists, doctors, nurses, and health agency personnel in the Kearney area: $850 .00 Professional advertising in: Nebraska Dental Journal Nebraska Medical Journal (15% of total expense) Nebraska Nurses Journal 74.00 15% of labor involved 72.00 NDC materials to professionals 400.00 Long distance calls to professionals in the area: 215. 00 Maternal & Infant Nutrition workshops for nurses, dietitians, and other health professionals (includes Maternal & Infant Nutrition Notebook ): 240.00 Routing of films to professionals in the area and reference books for the Kearney office: 80.00 Misc. office supplies , order forms, stationery, etc.: 150.00 Staff expenses for presentations, conventions, and seminars for professionals requested by health professionals . Expenses include meals, motel, postage, program supplies, registration fees, etc.: 294.00 Mileage for above (approx. 2,280 miles): 409.00 TOTAL PROFESSIONAL EXPENSES: $2,784.00 Educational Expenses FOOD ... Your Choice (FYC) By December, 1979 we will have at least 1,000 FYC packages in the area. Currently, about 50% are ordering replacement materials ($5 allotment). $2,500.00 Promotion materials for FYC Levels 1-3 (principal folders, name tags, advertisement in Ed News, postage to send FYC - we charge $10 which does not include any postage or handling charges) 450.00 FYC Level 4 promotion (4 food group cubes to adm., mailings, advertisements in NE School Board Ass oc. Newsletter & NE Ed News, postage) 500 . 00 Animal Feeding Projects Approximately 35 classrooms will participate with a projected student reach of 2,200 Rats: 275 . 00 Extermination: 20.00 Books & materials for the teachers : 60.00 Air transportation: 50.00 Teacher orders other than FYC in the western area: 1,200.00 Long distance calls to educators in the are a: 255 . 00 Routing of films to educators in the area and reference books for the Kearney office: 75 . 00 Pre-natal Notebook - workshops for home ec. instructors 150.00 FOOD .. ,' Early Choices (new pre-school program); subsidized $15 each, approx. 18 schools: 270.00 Misc. office supplies, order forms, station ery, etc. : 400 . 00 Staff expenses for FYC workshops; animal feeding; Food Fun (pre-school workshop); Toothtown, USA (dental-nutrition workshop for teachers); home ec. teacher presentation s; college presentations at North Platte ; Kearney, Chadron; Label It Nutrition workshops; Food A Super workshops; and food service inservices. Expenses include meals, mo t el, postage, program supplies, registration fees, etc.: 698.00 Mileage for above (approx. 8,050 miles) 1,449.00 TOTAL EDUCATIONAL EXPENSES: $8,352.00 CONSUMER EXPENSES Public Service Announcements - mailed bi-monthly to 15 western Nebraska stations out of 44 equali ng .35 of the total. .35 X $1100 (cost of duplicat ing & tapi ng) 385.00 Commtmication Directors preparation t ime - 144 hours yearly X .36 = 52 hours: 375 . 00 Press releases - mailed to approximately 75 papers i n western Nebraska or 26% of the total. To t al cost of $750 X .26 = 195.00 Connnunication Directors preparation t ime - 96 hours yearly X .26 = 25 hours= 180.00 Potpourri Press production/distribution 430.00 Extension Information Package - cost of supplies and labor to send to western Nebraska agents: 98.00 Consumer material orders : 270.00 Long distance calls to extension agents, 4-H members, civic & service clubs, etc.: 25.00 Misc. office supplies, order forms, stationery, etc . : 80.00 Staff expenses for presentations to consumer groups such as extension agents, church groups, 4-H , etc. , displays. Expenses include meals, motel, postage, program supplies, etc.: 240.00 Mileage for above (approx. 1,890 miles): 336.00 TOTAL CONSUMER EXPENSE: $2,614.00 DAIRY INDUSTRY EXPENSES June Dairy Month promotion & June Dairy Month magne t distribution: 448.00 Materials provided to dairy industry members & misc. office supplies: 100.00 Participation at State Fair, annual meeting, district dairy meetings, industry presentations, and Board meetings . Expenses include meals, motel, program supplies, etc.: 198. 00 Mileage for above (approx. 880 miles) 159.00 TOTAL DAIRY INDUSTRY EXPENSES: 905.00 ' . NDC Affiliated Unit Service Fee 6% of second $100,000 $1,020.00 Cotrm1unications Basic charges for Kearney phone 225.00 PROFESSIONAL PROGRAM PERSONNEL Salary Part-time salary 8,352.00 Employer Contributions Matching FICA (.0613), life insurance, disability, retirement 1,685.00 NDC Program Conference Expense to send Program Director to Chicago for NDC summer conference 350.00 ADMINISTRATIVE & GENERAL Salaries 10% of the secretary and bookkeeper's salaries for typing, bookkeeping, handling of purchase orders, film requests, etc. which relate to the western area office: 1,958.00 Rent Rent for in-home Kearney office 840.00 Insurance Workmen's compensation & liability insurance 50.00 GODDESS OF THE ROCKIES MILK, INC. 1980 PROPOSED BUDGET I. INCOME: Producer Check-Off $1,.237 ,500 - Western Colorado Milk Producers 91 , 650 Idaho Dairy Products Commission 55,000 Management Fee Income 17;300 Interest Income 4,800 · Carry Over from 1979 89,000 TOTAL INCOME $1,495,250 • 11. EXPENSES: U.D.I.A. Basic Charge 105,468 Dairy Council, Inc. 142,980 Dairy Council of Central States 17,000 National Adwertising & Promotion 700,000 State Commission Assessments 282,000 Local Pr6motion 45,935 Dairy Department Seminars $ 9,000 Producer Farm Signs 750 Shows & Exhibits 4,500 Food Service Program 4,500 Local Advertising, P.R. & Communications 19,650 Donations & Awards 7,535 Administration 94,425 Rent 1,735 Telephone 1,800 Supplies, Services & Postage 3,000 Goddess of the Rockies Milk 1980 Proposed Budget Page 2 Administration (continued) Depreciation 3,040 Employee Taxes, Retirement & Insurance 9,500 Insurance (Property & Travel) 1,075 Legal 200 Audit 950 Salaries 42,500 • Staff Expenses & Auto 5,700 Director's Expenses 24,700 Dues & Subscriptions 225 Unallocated Funds for Income Variances 91,650 TOTAL EXPENSES $1,479,458 Budgeted Balance at 12/31/80 $15,792 Goddess of the Rockies Milk, Inc. 1980 Proposed Budget - "Footnotes" '· INCOME: Producer: Producer Check-Off Pounds $ Amount MEDA (12.5c;) 680,000,000 $ 850,000 MEDA-Idaho (ll.75c;) 240;000,000 282,000 Fort Collins (12.5~) 24,000,000 30,000 Mid-America Schoenberg (7c;) 65,000,000 45,500 MEDA (12.5¢) 24,000,000 30,000 1,033,000,000 $1,237,500 Western Colorado Western Colorado (ll.75c;) 78,000,000# = $91,650 is listed separately as income and as unallocated funds for income variance in the expense section. • Idaho Dairy Products Commission , Commission has agreed to fund advertising in the Denver market at the same level as in 1979. Management Fee Income: This income is for management 'and bookkeeping services rendered Dairy Council and is based on the following formula: 50% of secretary's time: salary 6250 employment taxes 606 · insurance 510 retirement 644 25% of manager's time: salary 7500 employment tax.es 768 insurance 255 retirement 773 Interest Income: Is from short term investments. · Carry Over from 1979: Is ·based on money not received from Western Colorado Milk Producers during 1979 calendar year which is assumed as income by our auditors. Additional money is from additional income in 1979 from increased funding rate. EXPENSES: UDIA Basic Charge: UDIA member organizations have the option of contributing at the rate of either 1.02¢ per hundredweight of the total milk marketed by their area in 1978 or 26 percent of their 1978 total budget. The GORMI basic charge is based on 1,034,000,000 pounds marketed in 1978 which includes Mid-America milk marketed in the Colorado area. / .. Goddess of the Rockies Milk 1980 Proposed Budget - "Footnotes" Page 2 Dairy Councif, Inc. check-off is based on t he following formula: - 2¢ on all Colorado, Wyoming and Kansas production associated with MEDA. - 2¢ on all Fort Coll ins Milk Producers' production. - 2¢ on all Mid-America Dairymen Assn. milk marketed through MEDA. - As money becomes available from WCMP, a check-off of 2¢ for CWT. would also be forwarded to DCI from unallocated funds, th i s could amount to $15,600. In addition, Goddess pays a matching amount of dollars to Dairy Council based on the Safeway sales in Wyoming. This is a long standing agreement. DCI Check-Off Based on the Foregoing Formula Project s as Follows: MEDA 660,000,000# X 2.0 = $132,000 FCMP 24,000,000# X 2.0 = 4,800 t:tid-Am 24,000,000# X 2.0 = 4,800 TOTAL $141,600 •Safeway-Wyo ming matching = 1,380 $142,980 ~Dairy Council of Cent ral States: - Funding for Dairy Council of Central States from GORMI will be at the same 2¢ per cwt. level as is Dairy Council, Inc. and based on the following projections for 1980: - total milk production of Mountain Empire Dairymen 1 s Association members residing in Nebraska - ($4,000) - total milk pooled on Federal Order #1137 through Shoenburg and marketed as Class I I I milk within the State of Nebraska by Mid-America Dairymen. Total y0Jume however cannot exceed volume on which GORM I received check-off ($13,000) - GORMI will be responsible for the UDIA basic charge of 1 .02¢ per cwt. ($8,670) - Dairy Council of Central States will be responsible for NOC affiliation fee ($1,530) National Advertising & Promotion - - Advertising will be at same dollar level as in 1979. - Idaho Dairy Products Commission has agreed to fund $55,000 of this program - See media plan for complete details. Goddess of the Rockies Milk 1980 Proposed Budget - 11 Foo.tnote.s 11 Page 3 State Co mm ission Assessments: are projected on the following form~la: . - Idaho: 1% of gross ~alue of milk produced by MEDA members in Idaho - Oregon: 1. 1% of gross value of milk produced by MEDA me mbers in Oregon Local Promotion: Dairy Department Seminars: It is proposed that Goddess ~f the Rock ies assist in promoti ng the ADA Dairy Case Seminars with the local grocery chains. The 1980 cost of conducting a seminar is $1,500 for 30 per class. For each additional person a ttending the class, a charge of $40 is made (does not include lunch). Currently, we have seminars sche duled with Associat ed Grocers in 1980. - Producer Farm Sign: 1980 farm sign program will consist mainly of providing new members signs from current inventory of 26 Goddess emblems and 42 na me •plates. Costs involved are for mailing and distribution. - Shows & Exhibits: - Consumer oriented exhibits and promotions at the following shows: - National Wes t ern Stock Show ($1,500) - Wyoming Mid- Winter State Fair ($200) - Colorado Farm Show ($325) Colorado Stat e Fa i r ($1,500) - Wyoming State Fair ($250) - Industry related exhibit and promotion at the fol l owing: - Colorado/Wyoming Restaurant Show ($600) - Colorado Dental Convention ($125) - Food Service Program: - Conduct direct mail campaigns to local and regional restaurants. Conduct direct mail campaigns to suppliers of mi lk and dairy products to foodservice accoun t s in the Godd ess area to sell point -of-sale kits and alli ed selli ng programs for use with t he ir customers. - Training sessions with dairy distri but or sales management will be instituted. - Mail releases and f eature stories to restaurants and milk and dairy products suppliers. - Exhibit in Colorado-Wyoming Res t aurant Association show. - Maintain mem bership in t he Colorado-Wy oming Restaurant Association. 11 - A "June Dairy Mont h • promotion is planned which includes providing placemats to cooperating restaurants. Goddess of the Rockies Milk 1980 Proposed Bqdget - 11 Footnotes 11 Page 4 - Local Advertising, P.R. and Comm unications : - Increase communications program with GORMI support ers, Dairyettes, and food publicity efforts to include the use of coll ege intern student or free lance writer ($ 3,600) - June Dairy Month activities including newspaper advertising to generate local publicity and draw attention to the vital ro le the industry plays in the comm unity. This years compaign wi.11 be on real dairy products versus imitations. ($12,000) - Miscellaneous local public relation? advertising and comm unications directed at imitation dairy products. ($1,800) - Provide place mats for all district meetings as well as annual meetings of MEDA, WCMP, and FCMP. Also, provide favors for their producer • meetings. ($750) - Write, print and distribute borchure on the Colorado Dairy Industry ($1,500) - Donations & Awards: - CSU Extension Dairyman Expenses · $2,000 - CSU Dairy Judging Team 900 - Colorado State Fair Trophies 275 - Wyo ming State Fair Trophies 125 - Wyoming 4-H Dairy Judging Team 900 - Wyoming Dairy Food s Winner to National Westeri lr-H Roundup 150 - Colorado 4-H Dairy Record Book Co mpetition 110 - Colorado 4-H Dairy Judging Team 1,400 - Wyoming FFA Judging Team 450 - Wyoming Dairy Proficiency Award Winner 50 - Colorado FFA Dairy Proficiency Winner so - Colorado ·FFA Dairy Judging Team 700 Colorado Dairy Days Lunch Tickets 300 - Nebraska District Dairy Show Trophies 125 Administration is as follows: - Rent is calculated on 20% of total space allocated. $144.65/mo. or $1736.00/year. - Telephone costs are budgeted at 1979 level. - Supplies, Services, and Postage projected above 1979 level and includes money for design of new stationary. . .. Goddess of the Rockies Milk 1980 Proposed Budget - 11 Footnotes 11 Page 5 - Depreciation - new car comprises big share of depreciation. - Employee taxes, retirement and insurance: - Payro 11 Taxes $2,000 - Health Insurance - $2,040 - Retirement $4,375 - Insurance (property & travel policy) is handled un e r MEDA's umbrella policy. Car, staff and Director's policy. · (Car - $479, GORMI - $253-50, DCI - $304.20, Property - $38.60). - Legal fees are budgeted at 1979 level~ - Audit fee for 1980 is based on 1979 actual. - . salaries Staff expenses and auto is up over 1979 because of increased cost of travel and gas. - Directors' expenses for 1980 are projected on five full Board me etings and five Executive Board -me etings. Costs are projected on current Board members. Projected also are the UD IA Annual Meeting in New Orleans, LA as well as the expenses for two delegates at the Fall Delegate Meeting in Chicago. (Current cost for conducting an executive committee meeting is $750 and $2300 to condu ct a full board meet ing). Dues -and subscriptions GODDESS OF THE ROCKIES MILK, INC. EXECUTIVE COMMITTEE MEETING 8 NOVEMBER 1979 * **** ** * *AGENDA********* - Call to Order - Review of Unapproved Minutes - October 11, 1979 Board of Directors Meeting - Review of Financial Statemen t - September, 1979 - Review of Mid-America Funding - GORMI 1980 Proposed Budge t - Unfinished Business - New Business - Adjourn GoddEss of rliE RockiEs Milk, iNc. 12450 N. Washington Denver, Coia. 80241 Ph. (303) 451-7721 October 25, 1979 Executive Connnittee Goddess of t he Rockies Milk, Inc. Dairy Council, I nc. A regular meeting of t he Executive Committee .of Goddess of the Rockies Milk, Inc./Dairy Council, I nc . will be held Thursday , November 8 , 1979 at the office in Thornton, Colorado. The meeting will convene promptly at 10:00 A.M. in the Conference Room . Business transacted at this important meeting will include the 1980 proposed budgets for both Goddess of the Rockies and Dairy Council. Please return the enclosed post card indicating whether or not you will be at the rn~eting and if tou will need hotel r eservations . ;inJerely, ~~/~~ William R. Wailes ® President