Interpretive Planning for Exhibit Design By Barry Lord, Co-President, Lord Cultural Resources

Scenographie Colloquium, DASA, Dortmund | January 2013 Interpretative Planning for Exhibition Design

1 Our Practice

2 Planning Space and Programs

3 Planning for Collections

4 Concept Planning

5 From Concept to Opening Day

6 Current Work

7 The Future: Games and Pads from the purely aesthetic & didactic… …to highly interactive & contextual It’s all about MEANING So it’s all about INTERPRETATION Interpretive Planning is needed because... Exhibitions are communication

Our audience is changing and we need to be relevant in order to connect them to our stories and collections

We need to express multiple voices

There is greater competition Cultural tourism is growing

We need to engage with complex global events

Large investment – money, time, space From the 20th to the 21st Century

Passive Observer Active Participant

Exhibitions Experiences/Events/Games

Museum Venue Community Venue

Informing Engaging

Curator’s Voice Multiple Voices

Museum as Authority Peer Learning

Visitor Member Lord Cultural Resources Creating Cultural Capital

Founded in 1981 in response to an emerging need for specialized planning services in the museum, cultural and heritage sectors:

• The world’s largest cultural professional practice • 2,000 assignments over 32 years • 51 countries on 6 continents • 9 offices worldwide • An international reputation for sector leadership, innovation and excellence

Toronto New York Paris Mumbai Beijing As the leader in cultural consulting services, Lord Cultural Resources relies on a global network of offices in Toronto, New York, San Francisco, Paris, Madrid, Beirut, Mumbai and Beijing.

• Respect for local adaptation, cultural diversity and collaboration. • The highest standards of integrity, ethics and professional practice.

Lord Cultural Resources Writes the Textbooks

We share our knowledge in presentations, articles and publications.

Our Practice

• Interpretive Planning comes first

• Provide the best designer for each exhibition

• Project management of fabrication and installation to ensure that the design intent is fulfilled Planning Space and Programs BMW Museum Munich, Germany, 2002, 2004–05, 2008

Interpretive Planning, Project Management King Abdulaziz Center for World Culture Dhahran, Saudi Arabia, 2008–ongoing

Program Plan, Institutional Plan, Strategic Positioning, Business Plan, Recruitment, Training, Implementation

© Snohetta Architects Planning for Collections National Archaeological Museum Aruba Oranjestad, Aruba, 2009

Turnkey - Interpretive Planning, Design, Fabrication, Installation Concept Planning Buddha Smriti Museum , , 2012 - ongoing

Concept Development, Interpretive Planning, Collections Review, Exhibition Design, Procurement Assistance, Content Development Project Honor, S. C. Johnson Racine, Wisconsin, 2005-06

Concept Development, Architectural Selection Competition

© Foster + Partners From Concept to Opening Day Ontario House, 2010 Olympic and Paralympic Winter Games Vancouver, British Columbia, 2009-10

Concept Development, Creative Direction, Programming Ontario House, 2010 Olympic and Paralympic Winter Games Vancouver, British Columbia, 2009-10

Concept Development, Creative Direction, Programming Experience Canada Pavilion, G8/G20 Summit Toronto, Ontario, 2010

Exhibits and Event Programming

© HPA Experience Canada Pavilion, G8/G20 Summit Toronto, Ontario, 2010

Exhibits and Event Programming

© HPA TIFF Bell Lightbox Toronto, Ontario, 2005, 2006–08, 2010–11

Programming, Exhibitions Development, Strategic Planning

© Toronto International Film Festival BMO Financial Group Institute for Learning Heritage Room Toronto, Canada, 2010-11

Interpretive Planning, Content Coordination, and Exhibition Design Services

© Richard Johnson Current Work EuropaCity Gonesse, Greater Paris, France, 2010-ongoing

Strategic Positioning, Cultural Program and Business Model, Partnership Strategy, Architectural Competition

© Manuelle Gautrand, BIG, Snohetta, Valode & Pistre Banque du Liban Museum Beirut, Lebanon, 2010-13

Exhibition Planning and Design, Management and Operations Planning, Training Banque du Liban Museum Beirut, Lebanon, 2010-13

Exhibition Planning and Design, Management and Operations Planning, Training Museum Patna, Bihar, India, 2011-ongoing

Master Plan, Content Development, Interpretive Plan Patna, Bihar, India, 2011-ongoing

Master Plan, Content Development, Interpretive Plan Bihar Museum Patna, Bihar, India, 2011-ongoing

Master Plan, Content Development, Interpretive Plan Buddha Smriti Museum , Patna, India, 2012-ongoing

Concept Development, Interpretive Planning, Collections Review, Exhibition Design, Procurement Assistance, Content Development Buddha Smriti Museum Buddha Smriti Park, Patna, India, 2012-ongoing

Concept Development, Interpretive Planning, Collections Review, Exhibition Design, Procurement Assistance, Content Development The Future is a Game Forward: Creating a Climate for Change 2011-ongoing

Concept Development, Exhibition Design and Development for an international traveling exhibitions incorporating sustainable fabrication, local partnerships, global-local outlook and interactive game approach.

© UNEP

THANK YOU.

Contact details: Barry Lord, Co-President Lord Cultural Resources [email protected]