THE PEARL THE POWER OF PORTLAND’S MOVES OUT GREATBATCH GUITAR MECCA HILLSBORO’S INSIDE BusinessJUNE 3, 2014 Tribune BUSINESS NURSERY THE GROWING BY BY JULIA ANDERSON 2 BUSINESS TRIBUNE Tuesday, June 3, 2014

WHY FLEETS ARE TURNING TO APRILAAPRIL 1, 2014

MARCH 25, 2014 ALTERNATIVE BY JOHN M. VINCENT

TribuneTribune FUELS e Business n u MARCH 18, 2014 b i THINGS ARE r T TAKING OFF AT ECONOMICSTHE

PDX Business OF FILM

Tribune THE DOWN AND DIRTY ON PORTLAND’S BURGEONING INSIDE SHWOOD’S DE ERIC SINGER INSIDEINSI UNITED GRAIN COAL PROJECT Business FILM BUSINESS Tribune LOCKOUT NEEDS LAND THE RETURN TIGARD TEEN BY OF SMELT HAS APP-TITUDE KENDRA HOUGE DRIVE-THROUGHKET MEAT MARKETMAR Business news that’s closer to home. 480722.040814BT

■ 150,000 weekly readers ■ 60,000 copies ■ 7 local newspapers

Whether in the offi ce or at home, you now have another way to reach the metro area’s business leaders.

To advertise call your Pamplin advertising representative or call 503-684-0360 Tuesday, June 3, 2014 BUSINESS TRIBUNE 3

Carol Linne, center, and Paul Irvin, left, ask some questions about vegetable planting to owner Sara Ori at the Portland THE Nursery. PAMPLIN MEDIA GROUP: JONATHAN HOUSE GROWING NURSERY BUSINESS et Suzy Hancock at Portland Nurs- “We are hearing good things from growers. Everyone is Post-recession, the ery talking about tomatoes and she is happy to explain the 200 variet- very busy right now to get trees, plants and shrubs shipped outlook is good for Gies, their characteristics and how to keep them happy on cool Oregon nights. to customers. With its moisture, sun and winter dormancy, Tomatoes are just a small piece of the in- Oregon’s no. 2 ventory that Hancock keeps in her head as Oregon is a good place to grow things.” Portland Nursery’s general manager. It’s her agriculture business job to track all aspects of her company’s re- — Curt Kipp, Oregon Association of Nurseries tail plant and fl ower business where garden- ing and landscaping trends are always changing. She’s been at it 21 years — the last fi ve as general manager. That’s a promising improvement from the people interested in container gardening, This year, Portland Nursery, among the worst years of the Great Recession when smaller shrubs, borders and potted plants,” largest and oldest retailers (with two loca- sales plummeted 35 percent as new-home she said. BY tions) in the Portland area, expects near re- construction crashed and homeowners Spring and early summer is high season JULIA ANDERSON cord sales of $10 million. That’s a big num- pulled back on descretionary spending. for retail nursery sales. While Portland ber, but just a small part of the state’s “We made our adjustments, mostly in Nursery employs 60 full- and part-time wholesale-retail nursery industry that last scale,” Hancock said. “We reduced space de- people year-round, it brings on another 20 year generated an estimated combined sales voted to large landscaping, trees for in- people for the peak sales season. of about $750 million. Nursery sales rank No. stance, and moved into more detailed gar- While most retailers such as Portland 2 as Oregon’s most important agriculture dening, helping people plant vegetables. crop after hay. That cocooning trend is still at play with CONTINUED / Page 4 4 BUSINESS TRIBUNE Tuesday, June 3, 2014 Portland Gardening Trends: ■ Parents with young children want to garden with their kids. ■ Zero-scaping with drought-tolerant plants. ■ Native plant and pollinator gardening. ■ Kitchen gardening in boxes and pots. ■ Small shrubs and fl owers as accessories to patios and fi re pits ■ Cocooning and “staycations” make gardening an outdoor escape. Web site: http://www.plant somethingoregon.com/

A cart of Golden Maple trees and other plants at the Portland Nursery. PAMPLIN MEDIA GROUP: JONATHAN HOUSE

■ the past 12 months, the industry is in some in gardening. “Our mission has always From page 3 cases playing catch-up to meet demand, Kipp said. A mission to educate been to educate. Right now, Nursery survived the downturn of the past “We are hearing good things from grow- “Our mission has always been to edu- we’ re seeing two ends of the six years, things have been much tougher ers,” he said. “Everyone is very busy right cate,” said Hancock about Portland Nurs- for Oregon’s wholesale growers, said Curt now to get trees, plants and shrubs shipped ery’s market approach. “Right now, we’re spectrum ... plant nerds Kipp with the 1,100-member Oregon Asso- to customers.” Three-quarters of those seeing two ends of the spectrum ... plant ciation of Nurseries. sales go to out-of-state buyers. nerds who have been working in their gar- who have been working in “When you stop building houses, you “With its moisture, sun and winter dor- dens for years and new gardeners interest- stop building streets and planting trees,” mancy, Oregon is a good place to grow ed in the basics.” their gardens for years and Kipp said about the impact of the reces- things,” Kipp said. “We are second only to Among those newcomers are stay-at- sion. The result was consolidation with Florida in nursery sales and No. 1 in Christ- home parents with young children who new gardeners interested in some wholesalers leaving the business, al- mas tree sales.” Sales include tree seedlings want to do things with their kids, she said. together. Oregon’s nursery sales peaked in and plugs as well as fl orist-potted azaleas. Meanwhile, the Oregon nursery associa- the basics.” 2007 at nearly $1 billion before hitting bot- With markets on the mend, both whole- tion has launched a Web site called plant- tom in 2010 at $676 million. salers and retailers are working to attract — Suz y Hancock, Portland Nursery With homebuilding activity resuming in new customers and generate new interest CONTINUED / Page 5

PRESIDENT V ICE PRESIDENT CIRCULATION REPORTER PHOTOGRAPHERS J. Mark Garber Brian Monihan MANAGER Joseph Gallivan Jonathan House, Jaime Valdez PortlandTribune Business Kim Stephens WEB SITE OF F ICES Tribune EDITOR AND ADV ERTISING DIRECTOR DESIGN ASSOCIATE PUB LISHER CREATIV E portlandtribune.com 6605 S.E. Lake Road Christine Moore Pete Vogel Portland, OR 97222 Vance W. Tong SERV ICES MANAGER CONTACT 503-226-6397 (NEWS) Cheryl DuVal [email protected] Tuesday, June 3, 2014 BUSINESS TRIBUNE 5 ■ From page 3 Oregon Nurseries & Greenhouses Annual somethingoregon.com where gardeners can select their location Gross Sales and fi nd lists of nursery suppliers and landscape professionals in their area. The site also lists mail-order nurseries, public gar- 2013 $750 million* dens and gardening events. 2012 $745 million “Our program as part of the national Plant Something project 2011 $744 million is meant to explain to people the lifestyle benefi ts of planting 2010 $676 million something in their yards...trees, shrubs, fl owers, edibles. Just 2009 $740 million the act of going outside is healthy,” Kipp said. 2008 $820 million Industry challenges 2007 $988 million While renewed market demand is bolstering the industry, 2006 $966 million challenges remain, said both Kipp and Hancock. Among those: 2005 $877 million Shortages, especially trees, because growers cut back on 2004 $779 million planting and now are struggling to meet demand. The shortage likely will linger for a few years while seedlings grow and are 2002 $727 million ready for market. 2001 $680 million ■ Attracting newcomers to gardening and making gardening a lifestyle choice. Source: Oregon Association of ■ Keeping up with gardening and landscaping trends as con- Nurseries. sumers become interested in where their food is coming from. * Estimate. ■ Making sure that new younger customers who are accus- tomed to fi nding everything on the Internet are rewarded. “It’s really important to pay attention...there’s a large space be- Kristy tween the two ends - new customers and those who’ve been doing Cameron and it longer,” Hancock said. her pup Apollo Is she optimistic about her business? peruse the “Absolutely...it’s the kind of business where it’s easy to be op- native shrub timistic,” she said. “We’re here to help people fi nd out more section of about plants and decide what works for them.” Portland “Wholesalers are emerging from the recession wiser to mar- Nursery. ket changes, more effi cient and poised to meet demand,” said Kipp. PAMPLIN MEDIA GROUP: JONATHAN HOUSE

Beaverton / Cedar Hills 2905 SW Cedar Hills Blvd. 503.626.1400 Hillsboro / Tanasbourne 2364 NW Amberbrook Dr. 503.352.5252 Oregon City / Hilltop 334 Warner Milne Rd. 503.722.8222 West Linn / Ristorante 18740 Willamette Dr. 503.636.9555 ENT

BUGATTISRESTAURANT.COM 437753.060613 6 BUSINESS TRIBUNE Tuesday, June 3, 2014

Geoff Metts of F ive Star Guitars is celebrating not only being named one of the world’ s Top 1 0 0 music stores, but also the recent opening of a new store. PAMPLIN MEDIA GROUP: DOUG B URKHARDT

GEOF F METTS OF F IV E STAR GUITARS IS CEL- EB RATING NOT ONLY B EING NAMED ONE OF THE WORLD’ S TOP 1 0 0 MUSIC STORES, B UT ALSO THE RECENT OPENING OF A NEW STORE DOWNTOWN AT 2 7 0 E. MAIN ST. HILLSB ORO TRIB UNE PHOTO: DOUG B URKHARDT

Hillsboro shop celebrated as guitar mecca

is really a big deal for us,” said Geoff Metts, “The downtown store has retail up front, Five Star Guitars co-owner of Five Star Guitars. “It adds a cer- “We wanted to keep and our Internet offi ces are in the back,” tain level of legitimacy and it feels great.” Metts explained. According to NAMM, Five Star Guitars was a good music store in The Tanasbourne shop — which remains named one of world’s placed among its top 100 for several reasons: the business’ fl agship store — has about 3,000 a demonstrated commitment to exceptional the neighborhood.” square feet. best stores customer service; proven community advoca- — Geoff Metts “If you want to be competitive, you have to cy and support for music education; an exem- be hustling,” said Metts. “We’re seeing oppor- plary retail experience worth returning for tunities to grow and expand because we have B y DOUG B URKHARDT and recommending to others; merchandising to be. If we get complacent that’s when things Pamplin Media Group and marketing tactics that encourage repeat lot of new lines and expanded with more on- fall apart. We’re really passionate about this.” sales; sound planning for future success, em- line stuff,” Metts said. Metts said his fi rst interaction with the If you want to buy a new guitar, Hills- ploying marketing and training initiatives; Potter had opened the business at the store was as a customer. He moved to Hills- boro is the place to go. In fact, Hillsboro’s and engaging and effective use of Web and so- Tanasbourne mall in 1998. boro in 2000, and went in to the business to Five Star Guitars is regarded as one of the cial media. “He built it up to a point where it was a lot pick up a pack of guitar strings. best 100 places on the planet to go to. “Five Star Guitars exemplifi es the passion for one guy to run. His lease was running out “I kept coming in for a while, then eventual- The National Association of Music Mer- for making music that unites all of us,” said and he didn’t want to sign on for another fi ve ly got a job,” Metts said. “It has been a great chants (NAMM) has named the business one Joe Lamond, president and CEO of NAMM. years,” Metts explained. “We wanted to keep place for a long time.” of the Top 100 “musical instrument and prod- “They are on the front lines in bringing music a good music store in the neighborhood.” Now that he is an owner, Metts said he rec- uct retailers in the world.” and music education to their community, and About six weeks ago, the business opened a ognizes there is one basic reason for the Five Star Guitars is also under consider- are truly the backbone of our industry.” second store at 270 E. Main St. in downtown store’s continued success. ation to be named NAMM’s “dealer of the Metts said he and his two business part- Hillsboro. “I’d like to thank all the customers for sup- year,” the Carlsbad, California, association’s ners — Jeremie Murfi n and John Paul Simon- “We needed more space and a downtown porting us for 16 years,” he said. “We’re buck- highest honor for retailers. et — bought the business from its founder, store opened up. We’ll have a grand opening ing trends nationally. A lot of independent “Since we took over the shop two years ago, Ken Potter, in February 2012. in June,” Metts said. musical stores and going out of business, but we’ve been working really hard to establish “It was an opportunity to do all the things The Main Street store provides the busi- we’re expanding. We’ve made a lot of big ourselves, so to get this nod from our industry we thought we wanted to do. We brought in a ness with about 3,200 additional square feet. strides since we took over.” Tuesday, June 3, 2014 BUSINESS TRIBUNE 7 Beaverton braces to lose medical manufacturer

City’s economic development cal market will be transferred to the compa- “I am deeply saddened to learn about Greatbatch’ s decision to close their ny’s Raynham, Massachussetts facility. team reaches out to place 170 The Beaverton operation, formerly Micro B eaverton operations. This move affects 1 7 0 employees and their families. workers with new fi rms Power Electronics, was acquired by Great- Our primary concern at this time is to work closely with Worksource batch in late 2011. At that time, the Beaverton Oregon and other partners to assist the employees in their transition over facility had 275 employees. B y CHRISTINA LENT The facility now employs 170 manufactur- the nex t 1 8 months.” — Denny Doyle, B eaverton mayor Pamplin Media Group ing associates as well as 53 employees work- ing in research and development, sales and An estimated 170 Beaverton employees marketing, Knospe said. Those 53 employees of ElectroChem Solutions Inc. will lose will remain in the leased Beaverton space un- career counseling, assisting their transition sales and marketing for Greatbatch. their jobs as the subsidiary of Greatbatch til a new site is identifi ed and the lease ex- into new roles with other organizations. The company develops and manufactures Inc. moves its portable medical manufac- pires in late 2016. “We will work closely with our Oregon out- medical device technologies for the cardiac, turing operations to Mexico during the placement agency, Career Partners Interna- neuromodulation, vascular and orthopaedic next 18 months. Workers are primary concern tional, to help impacted associates over the markets; and batteries for high-end niche ap- The Frisco, Texas-based company on The closure news began circulating around 18-month transition,” added J. Michael Drud- plications in the portable medical, energy, Wednesday announced a plan to transfer Beaverton at a Westside Economic Alliance ing, executive director of Beaverton opera- military and environmental markets. portable medical manufacturing currently gathering on Wednesday morning. The city tions for Greatbatch. “We have also reached performed at 13955 S.W. Millikan Way in Bea- also released a statement from Mayor Denny out to local offi cials and WorkSource Oregon Reaching out verton to a new facility in Tijuana, Mexico, by Doyle in which he expressed his disappoint- for their assistance.” As part of an effort to help employees af- the end of 2015. The new facility is located ment in losing the local operation. In June 2013, Greatbatch announced the re- fected by the company’s decision, the city’s near the company’s current production cen- “I am deeply saddened to learn about alignment of its operating structure to move economic development team has begun to ter in Tijuana that was established in 2005. Greatbatch’s decision to close their Beaver- toward a single organization rather than also work with Worksource Oregon and other “This move will allow us to leverage our ton operations,” Doyle said. “This move af- operate under the ElectroChem Solutions community partners to aid in the transition. global footprint and investments we made fects 170 employees and their families. brand. Now all operations will be under the Randy Ealy, the city’s chief administrative down there over the past 10 years,” said Chris- “Our primary concern at this time is to Greatbatch umbrella. offi cer informed the council that he met with topher Knospe, director of global communica- work closely with Worksource Oregon and “This initiative provides Greatbatch with members of the team, including Alma Flores, tions and government relations for Greatbatch. other partners to assist the employees in increased capacity and capability making us Beaverton’s economic development manager, Other battery products for high-end niche their transition over the next 18 months.” more competitive to capture market share and asked them to reach out to the city’s bio- applications in the energy, military and envi- Knospe said the company will provide its and — most importantly — best serve our science companies and inform them that ronmental markets currently manufactured in associates with a comprehensive package of customers for the long term,” said Andrew highly-skilled workers will soon be seeking Beaverton that do not serve the portable medi- services, including placement assistance and Holman, executive vice president of global new employment opportunities.

READY OR NOT, HERE THEY COME.

Stare the mighty T. rex in the eye—and it might just blink back! Animatronic dinosaurs and the latest in fossil evidence bring the creatures’ fascinating—and feathered—history to life. 8 BUSINESS TRIBUNE Tuesday, June 3, 2014

Frictionless capitalism heats up with crowd funding

B y JOSEPH GALLIV AN movies/art events. “But you need an initial The Tribune large capital investment to get a hardware project off the ground.” rowdfunding is a perfect fi t for What the average funded project gets is Portland. All those cash-poor “Market validation - making sure people young creatives who want to make want your product,” as opposed to huge Cthe perfect coffee pot, bike part, or sales. robot can just tap into their friends of The CEO estimates half the projects on friends and family and watch an idea soar. get funding. Also, 50 percent Crowdfunding relies on the general pub- of the total projects are Portland-based. lic discovering an appealing idea online “Portland is fairly talented — more than and making many small pledges of capital. any city I know,” says Lifton. “Every other Sites such as and person has a campaign, or knows some one wrote the book on what Bill Gates used to who has one.” Other Portland hits included call “frictionless capitalism.” The Veronica the Handful sports bra and the Portland Mars movie project raised $5.7 million on Press, which turns a mason jar into a Kickstarter to make a feature fi lm of the French press. cancelled TV show. He meets a lot of people who might be Indiegogo had the biggest crowdfunding software developers or engineers by day. campaign of all time with pledges of nearly They see 3D printers and web services can IT’S NOT be useful for protoyping, and suddenly, making hardware seems as easy as doing software. “You don’t have to leave your desk and CHARITY, IT’S there’s a lot of subtlety to getting some- thing fi nished.” He believes his company will benefi t BUSINESS from changes in the way physical goods are made. $12 million for the Ubuntu Edge smart “We’re seeing that acceleration in the phone that doubled as a full-on desktop manufacturing production space, and a re- computer. The project fell short of its $32 al interest in including the crowd: making million goal and remains unrealized. open source hardware.” Hence the open While these mega-sites have plenty of source laptop. Crowd Supply’ s Portland campaigns, local sites such as On a national scale, crowd funding is Josh Lifton in Crowd Supply are fi lling a boutique niche. changing radically. the backroom Entrepreneur Lou Doctor (Velotech.com, “We are seeing approximately 2,900 of his company’ s Golfclubs.com) launched Crowd Supply start-ups and operating companies that are NW Portland (CrowdSupply.com) 14 months ago as a ‘crowd funding for equity/generally solicit- warehouse. high-touch crowd funder. It releases capital ing’ under Title II of the JOBS Act,” says PAMPLIN quickly and offers order fulfi llment from Jackie Bass, Marketing manager at Crowd- MEDIA GROUP: its Pearl District warehouse. Other servic- netic. The company gathers metrics on JONATHAN HOUSE es, paid for a la carte, include sales and crowd funding sites. New big names in- marketing, such as the essential video. The clude AngelList, EquityNet, CrowdFunder company takes a 5 percent cut of the and PatchofLand. (See sidebar) pledged money. Crowd Supply’s hipster Getting the money is just the fi rst step — hits include a synthesizer the size of a Lifton has often seen a product take over credit card and the Novena laptop. With its the creator’s living room, someone with no FPGA (fi eld programmable gate array) the love of packing and shipping. Novena aimed at tech tinkerers who like to “We typically get the expert in the tech- hack their hardware and can be used for nical aspects of a device, say, brewing per- things such as bitcoin mining. (see Novena fect oolong tea, but they have no idea about Warning sidebar 2) marketing basics, or how to set the pricing. “Software is fairly easy to prototype,” We’ve done that hundreds of times, and the says Crowd Supply cofounder and CEO processes can be transferred.” Joshua Lifton, explaining why they built a Sometimes campaigns that reach their platform for developing physical, manufac- funding targets don’t always manage to tured products as opposed to software or create a product. Tuesday, June 3, 2014 BUSINESS TRIBUNE 9 Move over hispters, here come the realtors

Under the general solicitation ban re- Washington, Oregon, Montana, Wyoming, moval (Title II of JOBS Act) implement- Idaho, and Alaska) there were 7 2 active ed by the SEC in September 2013, it is be- PIPR s ( Private Issuers Publicly R aising) coming easier for companies to offer eq- from 9 / 2 3 / 2 0 1 3 through 3 / 3 1 / 2 0 1 4 . Washing- uity stakes through crowdfunding. ton dominates with 5 5 , and Oregon follows “We are seeing q uarterly growth of new with 2 9 . Oregon PIPR s have received companies raising under Title II of 2 5 per- $ 6 1 4 ,0 0 0 , with Washington receiving cent-plus” says Jackie B ass, Marketing $ 4 5 0 ,0 0 0 . manager at C rowdnetic, of the period from B ass compares 2 0 1 4 to the “revolution- September 2 3 rd, 2 0 1 3 to March 3 1 , 2 0 1 4 . ary changes that occurred in the late 1 9 9 0 ’s B ass says that real estate is a big growth where access to fi nancial information and area - whole swarms of accredited inves- online trading, via the internet, empowered tors are buying investment properties via the masses and created new investors who sites such as F undrise, G roundfl oor, R ealty had never invested in a public company.” Shares and Portland’s C rowdStreet, which And startups will do things differently, launched here in April. ( C rowdsteert’s fi rst says B ass. “F or example, a start-up will go listing, Mainstreet B loomington, an assist- to a R ocketHub or Kickstarter for the ini- ed living facility in Indiana, has “a targeted tial funding and product validation, then to annual return of 1 4 percent to investors.”) a peer2 peer lending site ( Prosper or L end- Total capital commitments recorded by ingC lub) for a small personal loan, the to PAMPLIN MEDIA GROUP: JONATHAN HOUSE C rowdnetic increased 6 7 .8 percent ( in Q 1 an eq uity-based portal like E q uityN et or Crowd Supply shipping manager Phil Gentile stacks box es of the various products that the company ended March 3 1 , 2 0 1 3 ) , totaling $ 1 3 4 .6 million. E arlyShares and then to a peer2 business has funded. Services ( 3 5 percent) and Technology ( 2 5 lending site ( like D ealStruck or F und- percent) sectors continue to lead. The F i- ingC ircle) for their operating capital and nancial sector ( dominated by R eal E state maybe eventually a real estate crowd D evelopment and R eal E state Investments) fi nance site to fi nance their offi ce building.” “We typically get the ex pert in the technical aspects of a is next at 1 9 percent. www.C rowdnetic.com “These investments appear to be very at- device, say, brewing perfect oolong tea, but they have no idea tractive to investors as they are backed by Crowd Supply Novena warning: hard assets versus a start-up or early stage about marketing basics, or how to set the pricing. We’ ve done company.” “This is not a machine for the faint of that hundreds of times, and the processes can be transferred.” The B ay Area dominates, with 4 4 3 com- heart... This will be perhaps the only lap- panies raising and $ 4 0 million in capital top that ships with a screwdriver...if you — Jackie B ass, Marketing manager at Crowdnetic. committed. have access to a 3 D printer, you can make In the Pacifi c N orthwest ( including and fi ne tune your own speaker box.”

cause of sense factors such as color and fi t. C rowd Supply does preorders and sales. “In the U S, people are used to $ 9 9 jackets GOF UNDME Tiegs knows people with huge networks F or fulfi llment it q uotes customers a price they throw away every season, so a $ 5 0 0 one will do better than others. Another mutation in crowdfunding has come per package, depending on the siz e and com- has to be awesome — something that about with the rise of the Facebook plea for “As we’ve seen on Kickstarter, once you plexity of the packaging, and adds freight doesn’t go out of style or fall apart,” he says. donations to pay for medical treatment, rent or get a critical mass it augments your place in costs and the international surcharge. He has launched three WIL D jackets some other crisis. line, pushes you up the pecking order and “N ow people are realiz ing it takes a lot through C rowd Supply. They met their fund- The site GoFundMe is a fascinating look at that’s when things blow up. R emember more work than throwing up a website to ing goals of $ 1 0 ,0 0 0 , $ 5 ,0 0 0 and $ 1 5 ,0 0 0 re- people’s needs and wants. Under headings such though, 2 0 percent of get ze ro collect a signifi cant amount of money,” says spectively. as Funerals and Memorials, Weddings and Bucket dollars.” L ifton. “N one of them were runaway successes, List, people pitch their stories of need. GoFundMe He reminds himself that 1 0 years ago an C rowd Supply counsels people to do their that’s not really the point,” says Tiegs. “If has raised more than $285M from more than 4 entrepreneur in his position needed a lot of market research before starting, and to con- you don’t hit the goal you don’t get a nick- million donors since launch. capital to get anything started in apparel. nect with their network. They also encourage el. The strategy for any crowd funding is to Recent Portland projects include Help Amy buy Samples cost thousands of dollars and there them to pick the right length of pledge time. set the goal low enough that you will a Nyckelharpa (Swedish folk instrument ($1,000 was an 1 8 -2 4 month lag between spending fully funded), Help Rick McCormack with his bat- “If the difference between 3 0 days and 4 5 achieve it.” tle with bladder cancer ($1,720 of $10,000) and money and getting paid. is doing nothing for two weeks, do 3 0 ,” says The process for WIL D was mostly a pub- Parker’s Cause (the far from home tot with bone “The beauty of crowd funding is selling L ifton. Incidentally, he has his own cam- licity campaign. “If you hit your goal half marrow cancer ($1,185 of $4,000). futures orders direct to the consumer. They paign on the site, the Axios ergonomic key- way through you hype it up, ‘ We hit our http://www.gofundme.com/cities/Portland allow me to use their capital interest free board, for stenographers and, he hopes, goal! ’” “A common misconception about GoFundMe is for four months, and they get a deal on a people who pound code. His factory is in N ewberg. “If I take in that it works by strangers giving to other strang- jacket. That’s brilliant. That is a great thing “In 1 0 years, the term crowdfunding will $ 1 5 ,0 0 0 in pledges and spend it all on mak- ers,” says CEO Brad Damphousse. “The trust level for the small the business.” go away and this will be the way things ing 1 0 0 jackets, I have to sell them all.” is very high on GoFundMe because campaign As the only sales outlet however, a crowd- are done. Across all new products, 9 0 per- Pledgers are incentivize d: for $ 2 9 5 they get organizers and their early supporters personally funding website can be tough. “There’s an cent fail. Imagine the effi ciencies that a jacket that would cost $ 5 0 0 on the street. know one another — or have a personal connec- appetite in Japan and C hina for boutiq ue, could be gained by fi nding out beforehand C rowd Supply differentiates itself by sell- tion to the campaign.” Made-in-America products, so we’re work- which ones will work? It levels the playing ing the successful products front and center The fact that they raise any money at all is a ing on traditional deals with distributors,” fi eld. Y ou don’t have to be Samsung or Ap- on its own web site — but the product has testament to the power of knowing your network. says Tiegs, who just returned from a Port- ple any more to come up with next mobile to be really successful. Otherwise, the cre- land D evelopment C ommission trade trip to device.” ator has to hold the inventory and race Japan. D an Tiegs is a Portland veteran of the ap- around fulfi lling orders. sells steeply-discounted outdoor gear, has a Tiegs suspects consumers may be getting parel and outdoor industry. He founded Tiegs says C rowd Supply, at only a year mailing list of four million customers. bored of crowdfunding, with so many sites WIL D Outdoor Apparel ( wildoutdoorappar- old, does not seem to have enough people He also points out that technology prod- and so many products. “And there’s the el.com) , which makes technical outdoor coming to its site to drive sales. In compari- ucts do well with early adopters, whereas sense that it’s somehow a charity. It’s not wear that is fi t for the slopes and the bar. son, TheC lymb.com, which successfully apparel is still diffi cult to sell online be- charity, it’s business.” 10 BUSINESS TRIBUNE Tuesday, June 3, 2014 Email your business briefs to: [email protected] YOURBUSINESS

Independent Actuaries gets to save a lot of money for retire- but no offers yet.” bigger by going small ment in a short time. We’ve got to The site is fl at, dry and ready to Shoemaker KEEN hires new president look someone in the eye and say, build, with one parcel pre-sold and Independent Actuaries has ‘You can save $200,000 now.’” planned to close. The campus is Steve Meineke from Accell North America found home sweet home in Lake only 30 miles from downtown Port- Oswego after moving from Beaver- Estacada Industrial Campus land. B y JOSEPH GALLIV AN ton. is open for business The Tribune Company owners Libby Moore, Ken McF arland has j oined Karen Dunn and Steve Diess have The Estacada Industrial Campus Steviva B rands Inc KEEN the outdoorsy foot- only good things to say about their received fi nal plat recording clear- wear, bag and clothing maker, new location on Kruse Way. Com- ing a fi nal hurdle to offer 27 shovel- McFarland brings nearly 20 has hired Steve Meineke as ing to LO has been a great way to ready light industrial lots to the years of industry process and per- president starting June 1, 2014. celebrate the 20th anniversary of Portland marketplace. sonnel management, production Meineke has a 30-year track their fi rm. “I’m thrilled we can offer busi- and engineering experience to his record in athletic and outdoor “When we had the opportunity nesses such fl exibility in confi gura- new role. His background includes products. to move we, asked ourselves, tion in a fast-track, hassle-free de- three years as operations director He spent the last two years as ‘Where do we want to be? ’” Moore velopment environment,” said Pat- at Cascade Grain Products, based CEO at Accell North America, a said. “We were really interested. I rick Sheehan, one of three listing in Clatskanie, Ore., and 11 years in global leader in bicycles, gear think we found the perfect spot.” brokers from Better Homes and plant and project engineering and and parts. He was President of The new offi ce is much roomier, Gardens Commercial R eal Estate. management roles at Archer Dan- R aleigh America, Inc. from Feb- more beautiful and has a great Twenty-six of the lots are ap- iels Midland Company, in Peoria, ruary, 2004 to April, 2012. He also view of Lake Oswego’s rolling proximately one acre each, priced Ill. He is also co-owner and presi- led Mission Hockey from 1996 to greenery. well below $300,000 and can be dent of Ye Ol’ Grog Distillery 2002, Specialized Bicycle Compo- “A lot of people are just dropping combined to form larger lots. The (YOGD), a craft distillery based nents from 1993 to 1996 and was by now,” Diess said. “That never anchor property is a single 50-acre in St. Helens, Oregon. President of Nordica USA form happened in Beaverton.” parcel. All lots are state-certifi ed, “With Ken’s vast expertise in 1990 - 1993. His career began as PHOTO COURTESY OF KEEN “It’s nicer to have personal inter- which guarantees the site can be manufacturing processes and sup- Global Marketing Manager of Steve Meineke, an avid paddleboarder, action,” Dunn said. “That’s a really built in less than 18 0 days. ply-chain management, we’re go- Salomon North America, in 198 0. is the new president of KEEN. big benefi t.” The lots are eligible for enter- ing to be able to take Steviva and The two decade-old KEEN is Of course, business is their No. 1 prise zone and strategic invest- Bon Foods to a whole new level,” touting its new approaches in re- objective, and the three owners be- ment incentives by Clackamas said Thom King, president of Stevi- search and development and its for KEEN as we enter our sec- lieve Lake Oswego is just the place County and Business Oregon. The va Ingredients. “In the short time own manufacturing to control ond decade and we need the to do what they do best: designing site has access to up to 4 mega- that he’s been here, Ken has al- the supply chain. right leader to pull all of our ini- the right pension fund programs watts of power, city water, three ready demonstrated his abilities “I could not be more honored tiatives together and drive the for small businesses. Many actuar- wells with a combined 36 0 million that will be supportive in fulfi lling to join this great team to drive business forward,” said R on Hill, ies only think big, but Independent gallons of production per year, our customer needs and growing the next era of the KEEN brand, VP of product merchandising Actuaries has found a profi table broadband up to DS3 and access to our businesses.” which will capture the imagina- and marketing at KEEN. “He has niche serving small businesses. Clackamas County’s 18 0 mile fi ber He holds a bachelor of science tion of today’s diverse consumer proven success in diverse busi- “We’re the largest independent- loop. degree in chemical and petroleum who looks to maximize their ex- nesses with teams around the ly owned company of our kind,” “I think the anchor tenant of the refi ning engineering from the Col- perience from the trail to the world and comes to KEEN with a Dunn said. campus is likely going to be a bot- orado School of Mines, based in city,” Meineke said. He does brand-building skill set that we When it comes to small, that tling facility of some kind because Golden, Colorado, and resides in snow sports, biking and stand- really can capitalize on.” means just about everything: attor- of the amount of water that can be Longview, Washington. up paddleboard. KEEN products are in over neys, doctors, dentists, developers, produced both from the city line The previous president, Mike 5,000 retail location as well as in authors, publishing companies. and from the wells,” said Sheehan. Littler deepens resources Abbott, lasted one month, quit- KEEN Garage retail stores in “Success has arrived later for “We have had a few major bottling in Pacifi c Northwest ting in June 2012. Founder R ory Portland, Palo Alto, Tokyo, them,” Moore said. “So they need operations visit the site already, Fuerst has run the company Prague and Toronto. Littler, the world’s largest em- since then. ployment and labor law practice “We’ve built a solid foundation www.keenfootwear.com. representing management, has added to its growing shareholder ranks in Portland with the arrival of tler’s presence in the Pacifi c North- ginia Transportation Commission John Berg. He brings with him an west,” said Portland Offi ce Manag- and the Potomac and R appahan- expansive labor and employment ing Shareholder Doug Parker. “His nock Transportation Commission, litigation practice, ranging from re- arrival coupled with our other re- has selected GlobeSherpa to pro- taliation, discrimination and ha- cent additions, underscores Lit- vide a complete, end-to-end mobile rassment suits to traditional labor tler’s commitment to attracting the phone ticketing software system and unfair competition matters. highest level of legal talent to for VR E riders. When the new Berg was previously at Fisher and serve our clients in Portland, our ticket system launches, VR E cus- Phillips and his arrival follows sev- Northwest region, and all of our tomers will be able to purchase eral other recent notable additions other national and global strategic and use VR E commuter rail tickets in Littler’s Portland Offi ce including markets.” with their smartphone. shareholders Tamsen Leachman “We are thrilled to be selected and David Symes and experienced GlobeSherpa earns by VR E as their mobile ticketing associates Jennifer Warberg, Brian contract partner,” said Nat Parker, CEO of Weeks and LeiLani (Lei) Hart. GlobeSherpa. “GlobeSherpa “John has had considerable suc- GlobeSherpa, a leading provider strives to be the most innovative CONTRIB UTED PHOTO cess as a litigator and labor and of secure mobile ticketing and pay- provider of mobile ticketing soft- The Estacada Industrial Campus has received their fi nal plat recording and is employment counselor. He is an ment software, announced that ware and we look forward to pro- now looking for tennants to occupy the 2 7 available lots. outstanding addition to our Port- Virginia R ailway Express (VR E), a viding VR E riders with train tick- land offi ce as we further build Lit- joint project of the Northern Vir- ets at the click of a button.” Tuesday, June 3, 2014 BUSINESS TRIBUNE 11 Email your business briefs to: [email protected] YOURBUSINESS

from the local to global scale. He trepreneurs and small business The event will take place Satur- most recently served as a senior owners, along with our small busi- day, Sept. 1 3 , and Sunday, Sept. 1 4 , policy advisor for The N ature C on- ness champions and lenders, are at the Oregon C onvention C enter servancy where he helped develop one of our state’s greatest in Portland, Oregon. It will fea- and lead global conservation pro- strengths and it was our privilege ture preeminent cannabis busi- grams. to recognize some of them here to- ness owners and political leaders U delhoven has very broad and day.” from across the globe, as well as diverse experience in the fi elds of Small B usiness Awards present- an exclusive exhibit hall for canna- resource conservation, land stew- ed to small businesses and entre- bis-related industries. ardship and habitat restoration. preneurs: “The International C annabis ■ N ational Small B usiness Per- B usiness C onference will focus on Growler Guys opens sons of the Y ear - B illy and B rook the emerging cannabis industry in Portland location Taylor, Pacifi ca. the U nited States and around the ■ R egion 1 0 Small B usiness E x- world and provide networking op- Oregon’s original growler fi lling porter of the Y ear - Patrick Kruse, portunities for entrepreneurs and station is opening its fi rst local lo- R uffwear. business owners,” said Alex R og- cation in Southeast Portland. After ■ F amily-Owned B usiness of ers, C E O of Ashland Alternative starting in B end, Oregon, two years the Y ear - Palo Alto Software Health and N orthwest Alternative ago, The G rowler G uys are opening ■ Y oung E ntrepreneurs of the Health. “Attendees will learn June 4 , in the G rand C entral B uild- Y ear - Keeley Tillotson and E rika about details and changes in the PHOTO COURTESY OF GLOB ESHERPA ing at SE 8 th and B elmont. Welsh. new Oregon dispensary laws and GlobeSherpa was recently selected to provide mobile phone ticketing software L ocally owned by husband and ■ C ommunity Impact Award - explore business opportunities in for the V irginia Railway Ex press. wife team B rendan C ocks and D an B ubb, G orge N etworks the ancillary fi elds surrounding Kourtney N elson, the Portland ■ R ising Star Award - E ric U fer, the global cannabis industry.” store is looking to make its mark Pest Solutions. Gl obeSherpa was chosen from sponsibilities directing PG E ’s cor- on the fast-growing growler mar- ■ Small B usiness Spirit Awards Legacy fi rst in Portland over 15 q ualifi ed vendors and after porate community investment ket with educated staff and a com- - B etsy C ross and Will C ervarich, offering mobile app a lengthy competitive procure- strategy, volunteer engagement, mitment to Portland’s beer and ci- L ittle B oxes; C athy Z wicker and ment and evaluation process. employee giving programs and der drinkers. With 4 8 taps of craft Torie N guyen-Khac, C rafty Won- As health care consumers be- sustainability initiatives. beer and cider, the menu will fea- derland. come more engaged in their care PGE F oundation appoints ture local brews as well as nation- Small B usiness C hampion and more savvy in how they ac- new leadership B etsy Miller named al and international craft brews Awards presented to individuals cess it, L egacy Health has an- Ex ecutive Director via pints, taster trays and growler or organiza tions that promote, as- nounced their debut of a free, PGE F oundation, the corporate fi lls. The specialize d menu system sist and aid small business: multi-function mobile app. foundation of Portland G eneral B etsy Stark Miller was appointed features “virtual tap handles” that ■ Small B usiness C hampions - The L egacy Health consumer El ectric, has appointed D ave R ob- as E xecutive D irector of C ASA distinctively shows the tap list. R honnda Parson E dmiston; V icto- app allows patients to interact ertson as presi- ( C ourt Appointed Special Advo- “Our goal is to have one of most ria L ara, L ara Media Services. with physicians, clinics and hospi- dent and Kregg cates) for C hildren of Multnomah compelling tap lists in the area that ■ R egion 1 0 Small B usiness D e- tals regarding how, where and Arntson as execu- and Washington C ounty. Miller pre- appeals to both the beer afi cionados velopment C enter of E xcellence when they access their care. The tive director. viously worked as Assistant D irec- as well as the more casual drinker and Innovation - Tammy Marq uez- free app will be available for ev- Arntson will tor of D evelopment and C ommuni- — along with knowledgeable and Oldham, Portland C ommunity C ol- eryone on Apple iPhone and lead strategic cations for Y outh V illages Oregon. friendly staff that are the hallmark lege SB D C . G oogle Android devices. grantmaking for Miller holds a bachelor’s degree of The G rowler G uys,” says C ocks, Small B usiness L ending Awards “We are fi nding many ways in the F oundation. in human resources and develop- who will be curating the menu and presented to leading SB A L enders: which digital communications The new leader- ment from the U niversity of Ore- running daily operations along with ■ 7 a L ender of the Y ear - U .S. make it easier to communicate with ship team will con- gon. She serves as Immediate Past his brother, B ryant. B ank. our patients, extend our services ARNTSON tinue the strong C hair of the B oard of Trustees for ■ 5 0 4 L ender of the Y ear - E ver- further and improve the way we de- legacy of commu- the Portland Institute for C ontem- Small B usiness Week green B usiness C apital liver care,” said Amy C haumeton, nity support estab- porary Art and Membership C hair awards presented ■ Portland D istrict L ending All- M.D ., L egacy Health chief medical lished by C arole for the L ake Oswego R otary C lub. Stars - SB A L enders that guaran- information offi cer. “The majority Morse, who recent- “The work being done by C ASA The Portland D istrict Offi ce teed at least $ 1 0 million and/ or 2 0 of our patients are online and ly retired after for C hildren is exceptional,” said presented this year’s Small B usi- loans: B ank of the C ascades, B ank spending signifi cantly more time leading the founda- Miller. “I am honored to be selected ness Week awards during a lun- of the West, C apitalSource, C as- on their mobile devices. The L egacy tion for nearly 1 8 as the E xecutive D irector and look cheon at the Portland Art Muse- cades West F inancial Services, C o- Health consumer app allows us to years. forward being a part of C ASA’s con- um on May 2 2 . N ine small busi- lumbia State B ank, E vergreen meet them there with convenient As PG E vice tinued success in serving Oregon’s nesses, three champions of small B usiness C apital, JPMorgan C hase, access to their providers and criti- president of Public most vulnerable children.” business and 1 3 lending institu- Key B ank, L ive Oak B anking C om- cal health information.” ARNTSON Policy, R obertson tions were honored. pany, N W B usiness D evelopment, L egacy conducted in-depth us- already has execu- Water conservation R egional Administrator C alvin U .S. B ank and Wells F argo. ability tests with a diverse set of tive oversight for PG E’ s communi- G oings, R egional Advocate Jenni- over 3 0 patients, primary care and ty investment initiatives, as well district appoints new fer C lark and D istrict D irector International Cannabis specialty physicians and clinics to as government relations, commu- Ex ecutive Director C amron D oss spoke about the im- B usiness Conference set ensure the app meets the needs of nications, sustainability, and envi- pact of small business on the econ- all of L egacy’s stakeholders. ronmental policy. He has been a Jay U delhoven was recently omy and the community at large. for September To download L egacy Health’s member of the F oundation B oard named the executive director for “R ight here in Oregon, we have F ollowing the sold-out Oregon app or view the step-by-step in- since 201 0 . the E ast Multnomah Soil and Wa- 3 5 0 ,0 0 0 small businesses that open Medical Marijuana B usiness C on- structional video, please visit the As manager of corporate social ter C onservation D istrict. their doors daily - providing em- ferences ( OMMB C ) in Ashland L egacy website at www.legacy- responsibility at PG E and an U delhoven brings 2 5 years of ex- ployment, high q uality products and E ugene, Oregon, producer Al- health.org/ phoneapps or look up 18-y ear company veteran, Arntson perience managing terrestrial, and services to customers both ex R ogers announced the fi rst In- L egacy Health C onsumer App in adds strategic grantmaking for freshwater and marine resources here and overseas,” said D istrict ternational C annabis B usiness the App Store on any iPhone or the F oundation to his current re- in projects and positions ranging D irector C amron D oss. “Our en- C onference. Android device. 12 BUSINESS TRIBUNE Tuesday, June 3, 2014 Whole Foods opens on Scholls Ferry Road B y GEOF F PURSINGER The Tribune

With department names like “Fanno Creek Pizzeria” and “Café Conestoga,” the new Whole Foods Market on Southwest Scholls Ferry Road wants to feel like it’s a part of the community. The new grocery store opened its doors on Wednesday after months of renovation of the longstanding Lamb’s on Scholls Thriftway store in the Greenway Town Center near Southwest 121st Avenue. It’s the third Whole Foods Market to open in Washington County, and store spokeswom- an Kristin Kolasinski said it fi lls a void need- ed on the Westside. “If you look at a map of the Westside and see where shoppers are coming from, there’s a gap,” Kolasinski said. “We have shoppers coming from Bridgeport and Tanasbourne” — where the company’s other stores are lo- cated — “but we don’t have a location that’s super close to us here.” The company announced last June that it would be taking over the former Thriftway, sparking a $6 million remodel of the shopping center. Crews installed wood paneled exteri- ors to the businesses, made parking improve- ments and added energy-effi cient lighting. Whole Foods, based in Austin, Texas, is known for its upscale marketing, and local, organic and natural food selection. The 37,000-square-foot store is the fi rst in Portland to offer fresh-squeezed orange juice made in-store, a growler station to fi ll up on local beers and a fi rst-of-its-kind fi sh- fry program. PAMPLIN MEDIA GROUP PHOTOS: JONATHAN HOUSE “Seven days a week you can come in and Whole F oods employees prepare the shelves for the store’ s new location in Tigard. buy fi sh, and they will fry it up for you,” Kola- sinski said. “Fish and chips, clams, salmon, it’s all hot and made to order.” Check it out It’s also the fi rst Whole Foods in Oregon to What: Whole Foods Market Greenway smoke its own salmon in-store and will fea- Where: 12220 S.W. Scholls Ferry Road, in Tigard ture more than 500 products from local ven- Hours: 7 a.m. to 10 p.m., everyday dors, Kolasinski said, including Wild Friends, More info: call 971-371-7000 or visit a peanut butter company started by two col- wholefoodsmarket.com lege students from Tualatin.

Home sweet home? company’s private label “365 Everyday Val- The store is not far from Bull Mountain, an ue,” which is designed to be a more afford- area with a reputation for wealthy, health- able option than some of the store’s other conscious consumers. items, Kolasinski said. Whole F oods But many of the people who live closer to “Yes, we have specialty items, but we also the store are not the traditional “Whole have our ‘365’ line, which is really approach- employees Foods” shopper. able. The price point is equivalent to what you prepare the In the neighborhood directly across the will fi nd at other grocery stores, and it’s also cheese street from the store, the average median high-quality,” she said. “You can shop here, department at household income is about $37,800 a year, ac- and we won’t take your whole paycheck.” the store’ s new cording to the U.S. Census Bureau. Nearly 22 location in percent of those families have been on Food Community hangout Tigard. Stamps within the past 12 months. On its fi rst day, it donated more than Kolasinski said there is room for everyone $1,000 to the Good Neighbor Center home- hood,” Kolasinski said. “That is interweaved “We are going to try a lot of events in the at the store, no matter their income level. less shelter on Southwest Greenburg Road, throughout the whole store.” fi rst three months and see what the commu- “There is the ‘Whole Paycheck’ nickname and worked with 90 second-graders from Even its taco stand is named Monte Toro nity wants,” Kolasinski said. “Whether that’s out there, and we are working really hard to Mary Woodward Elementary School to paint — Spanish for Bull Mountain. bringing in a farmer to talk about ‘farm-to-ta- disprove that,” Kolasinski said. small bird statues, which decorate the “We want this to be a place where commu- ble’ stuff, or movie screenings out on the pa- On shelves amongst the vegan mayon- store’s exterior. nity members can gather and hang out,” she tio, or healthy cooking classes. We want to fi t naise, kale chips and GMO-free eggs is the “We want to refl ect the local neighbor- said. the community’s needs.” Tuesday, June 3, 2014 BUSINESS TRIBUNE 13 Economist: Pearl District remains an economic engine

B y JOSEPH GALLIV AN single type.” The Tribune “These vibrant urban neighborhoods He admits, “If the Pearl was all Portland are really important to growing the had, we’d be in tough shape.” If the Pearl District were its own county, One graph that Cortright presents shows a it would have more jobs (22,671) than state economy and contributing to 58 percent correlation (that is very high) be- 25 Oregon counties. Sorry, Umatilla state economic health.” tween average income and residents with a (21,189), Josephine (19,671) and Coos four-year degree. (16,731) counties. — Joe Cortright, economist Or in English, “I can explain 60 percent of And it would pay more taxes than 19 other the variation in per capita income in metro- counties, although $42 million is not much politan areas by knowing one thing: how compared to Multnomah ($1,126 million) or saconsulting.com) has done work in the past many adults have a four-year degree.” Washington ($919 million). for ArtPlace, a non-profi t that stimulates ar- In 2014, the better educated people are, the Those are just some of the stats economist tistic communities as a way of catalyzing more mobile they are. And the more likely to Joe Cortright will highlight in his talk at the PAMPLIN MEDIA GROUP F ILE PHOTO: L.E. B ASKOW economic activity. First come the artists, move to a place they want to live rather than Pearl Rotary Community Awards at the Eco- Sitka Apartments in Portland’ s Pearl District. then the coffee shops, then the condos, then simply chase a job. Trust Building on Tuesday, June 3. Cortright your parents. The Pearl is considered a top Cortright, who lives in Irvington, says that is known for his analyses of what makes ArtPlace for its density of creative jobs and what attracts the young and the educated to Portland attractive to well-educated people, arts-related non-profi ts. Portland is the variety of interesting neigh- especially young people. from Old Town to NW 23rd, i.e. the zip code In a preview of the upcoming report, he borhoods. Every big city has one cool area, He says that in the last decade the Pearl’s 97209. But in 20 years few will notice the dif- shows that while in most cities the urban but Portland has “a portfolio.” population has almost doubled and its resi- ference. There are about 11,000 residents and core slumped in terms of economic activity “These vibrant urban neighborhoods are dents’ Adjusted Gross Income has gone from 20,000 people working there now. from 2001 to 2007, it did not in Portland. And really important to growing the state econo- $200 million to $700 million. Every dollar of “It’s got a mix of residential and a com- the area within three miles of Pioneer Court- my and contributing to state economic Federal AGI translates into 6 cents of Oregon mercial job base which is the differentiator,” house Square continues to fl ourish during health.” personal income tax. The Pearl’s puts he told the Tribune. the Great Recession and beyond. Whoever can lure the people wins the around $42 million into the state’s coffers ev- Indicator businesses can be easily tracked This city tracks all the “New Urbanist bul- game. ery year. and mapped through a database these days. let points” says Cortright: dense, diverse, in- “The reality of economic development has So, the Pearl District, for all its grey- Indicator businesses generate foot traffi c, teresting, walkable, bikeable, urban. changed. Companies care tremendously haired residents and teeth-whitening par- they are consumer facing and pedestrian ori- “And Portland has a terrifi c portfolio of about access to labor. The traditional logic is lors, is a big part of the state’s economic en- ented: Pet shops, bars, banks, spas, all the those neighborhoods, such as Division-Clin- they want low taxes, low regulation and gine. fun stuff you see in the Pearl. ton, Mississippi, Alberta, Belmont and Haw- cheap land. But now industrial location deci- Cortright has stretched The Pearl a bit, Cortright’s company, Impresa (impre- thorne. They’re all different, there’s not a sions are made by the HR department.”

HOMECOMING TO A DELIVERY-MAILBOX NEAR YOU!

Getting your Portland news is easier than you think. Subscribe today and get your Tuesday and Thursday Portland Tribune mailed* to you each week! YES! Please start sending me my Portland Tribune today!y ONE YEAR Name ______Phone ______BONUS! Address ______Ap t ______TRIBUNE Subscribe and City ______Zip ______Email ______we’ll send you HOME DELIVERY a $20 dining Payment enclosed One year $69 *MUST BE PREPAID - LOCAL SUBSCRIBERS ONLY certifi cate $ Bill my: Visa MC Discover AmEx Check to the *Depending on No. ______Exp. Date ______where you live, we cannot guarantee Mail to: Portland Tribune – Circulation mail delivery on the PO Box 22109 same day as our 69 Portland, OR 97269 503-620-9797 • www.portlandtribune.com publication days. 09PT4 468471.052714 BT 1 4 BUSINESS TRIBUNE Tuesday, June 3, 2014 STATEWIDE Wilsonville key location on proposed rail line

B y JOSH KULLA The Tribune

Should Wilsonville become the gateway If Wilsonville to the metro area when it comes to high- ultimately is speed rail? selected for a That’s the question facing city offi cials new rail station when it comes to the Oregon Passenger Rail on a proposed Project, which could eventually see the con- high speed line, struction of a new passenger rail line between the ex isting Eugene and Vancouver as part of a larger fed- Oregon Electric eral effort to create a high-speed interstate Company line, rail line stretching from Eugene all the way to shown here, British Columbia. would be In Oregon, the project still is in the early planning stages, but it could feature express overhauled at service between Eugene and Portland at considerable speeds of up to 125 miles per hour. As a result, cost. Wilsonville fi nds itself once again at a critical PAMPLIN MEDIA geographical point in the state’s transporta- GROUP: JOSH KULLA tion network. The key question for the city, however, is whether it wants to host a new sta- tion for the high-speed rail line. “Our project is looking at the Oregon seg- ment of the high speed rail corridor, which is a federally designated corridor from Eugene to British Columbia,” Jim Cox, ODOT project leader for Oregon Passenger Rail, told Wilson- ville City Councilors May 19. “We haven’t done a lot of analysis yet, but we’ll be doing analysis on what type of development and what type of improvements we might need at new stations. It’s not set in stone that it would be in Wilson- ville, and we’re sure interested in your input we’d almost certainly continue to have stops on that; there are other areas to put it.” “These decisions are not being made today, they’ ll be in Eugene, Albany and Salem and somewhere On the plus side for the city would be the in the south metro area and then Union Sta- addition of new jobs during construction and made down the road. And certainly if your community tion.” afterward once the station is open for service. Depending on the corridor selected, that Detractors, however, point to the estimated 14 doesn’ t want it then they don’ t have to have it.” south metro stop could be in Wilsonville, Tual- high-speed trains that would pass through — Jim Cox , Oregon Department of Transportation atin, Oregon City or somewhere else. But it Wilsonville on a regular service day, as well as will not be in more than one of those locations. the increased wear and tear on city infrastruc- Mayor Tim Knapp also expressed concern ture resulting from travelers. over the amount of passenger rail traffi c that Complicating things is the fact the Oregon would be added onto existing WES and freight Passenger Rail is just one of three current rail City, Albany, Salem, Keizer, Woodburn, Ore- to cross into Vancouver. traffi c — and at much higher speeds. projects being studied by state agencies. The gon City, Milwaukie and Portland. It crosses As far as Wilsonville is concerned, opinion “I’d have to say I’m skeptical at this point in OPR is focused on longer distance, inter-city the Willamette River in Portland near Union is mixed on whether or not the city should ac- time whether or not the advantage would fall passenger-rail travel primarily within the val- Station before continuing north to Vancouver. tively look to include itself. to Wilsonville,” Knapp said. “I’m not sure I see ley, and not shorter distance commuter rail. It, The so-called Red corridor would pass “I don’t think Wilsonville is the right place a huge economic driver in people dropping off however, is separate from ODOT’s Oregon through Wilsonville as it ran south along In- for an Amtrak station,” said Councilor Rich- their cars at a park-and-ride and going on State Rail Plan, a statewide study. Both of terstate 5 from Portland, either within or adja- ard Goddard. “I don’t think that would be good down the railroad.” those, in turn, are distinct from the ongoing cent to the current highway right-of-way. It for this community. I went to Japan, and over At the same time, he added, there’s not yet study of a potential extension of Tri-Met’s would continue to trace I-5 south to Salem, Al- there people told me if I got on a train four enough information available to make a truly Westside Express Service (WES) from Wil- bany and Eugene. minutes early I was on the wrong train, but in informed judgment. sonville to Salem. Crucially for cost, the red corridor would be this country we’ve got a long way to go to get “So it’s a little frustrating,” he said. Cost estimates for constructing the high- all new track devoted primarily to inter-city there.” ODOT is planning to complete the required speed line vary from $1 to 2 billion depending passenger service. Some sections still could be Goddard said a better investment would be federal environmental impact statement over on which of the two proposed routes are se- used by freight rail. to improve existing corridors rather than the next year, Cox said. After that, planning is lected in the end. Near Interstate 205, the red corridor would build an all-new line that still would need to be expected to wrap up by the end of 2016. separate from I-5 and continue north through shared with the WES and freight rail. “The EIS will be out in a year, and that’s the B lue or Red? a new tunnel on the west side of the Willa- Other councilors asked if a new rail station time to comment on it anyway,” Cox said. The so-called Blue option generally follows mette River. would be shared with Wilsonville’s existing “These decisions are not being made today, the existing Amtrak Cascades route. A new North of downtown Portland, the red corri- SMART Central station. But Cox said that they’ll be made down the road. And certainly, line on this route could potentially be built on dor could continue on new track adjacent to would not be decided until after Wilsonville if your community doesn’t want it, then they or near the Union Pacifi c Railroad right-of- the Union Pacifi c line, tunnel to North Port- was formally selected to host a station. don’t have to have it.” way between Eugene-Springfi eld, Junction land, and then connect with the blue corridor “The way this would work,” Cox said, “is Web: oregonpassengerail.org. Tuesday, June 3, 2014 BUSINESS TRIBUNE 15 16 BUSINESS TRIBUNE Tuesday, June 3, 2014 See all of Portland

Celebrating Let’s Celebrate! Portland Spirit Cruises years Take in the city sights aboard the 800-224-3901 or 503-224-3900 20 Portland Spirit. Enjoy the scenic Gorge in legendary riverboat style aboard the Columbia Gorge

468383.051414 101 www.portlandspirit.com Sternwheeler. Explore the Willamette & Columbia

Portland Spirit Cruises & Events Rivers on the Explorer.

Cruise the Gorge