Teaching Business Analytics and Big Data at a Business School Going Beyond the Analytical Tools and Technique Handouts

TEACHING BUSINESS ANALYTICS AND BIG DATA AT A BUSINESS SCHOOL: GOING BEYOND THE ANALYTICAL TOOLS AND TECHNIQUES

PROF. DR. PHILIPPE BAECKE PROF. DR. PHILIPPE BAECKE

Professor of Business Analytics & Big Data ° Prof. at Vlerick Business School ° Affiliated Prof. at Ghent University ° Visiting Prof. at UCD Smurfit School of Business (Dublin) ° Visiting Prof. at Université de Namur

Research ° Business Analytics & Big Data ° (electronic) Customer Relationship Management ° Digital Marketing ° Spatial & network analysis

Ghent Campus, Office G1.09 [email protected] Tel.: +3292109228

https://be.linkedin.com/in/philippebaecke

Google trends: Big Data Hype?

PhD Strategic Data Essays on Data Augmentation: Driven Marketing The Value of Additional Information Creating Business Value with Big Data

MIT study Bain study

LaValle S et al. (2011), Big Data, Analytics and the Path from Insights Wegener R. and Sinha V. (2013), The value of Big Data: to Value, MIT Sloan Management Review, Vol. 52, no. 2, p21-31 How analytics differentiate winners, Bain & company © Vlerick Business School Prof. dr. Philippe Baecke ADOPTION BARRIERS

People Culture

Tools, Customer, systems, privacy processes

Adoption barriers: Culture

People

Customer / Privacy

Tools, systems, processes Source: “Big Data Industry Insights“, September 2015, Gartner

Tools, systems, processes

Source: “Big Data Industry Insights“, September 2015, Gartner

Customer / Privacy

Privacy

Risk Benefit

People

Data-analist is the profession of the future

http://www.vacature.com/carriere/orienteren/beroep/Da ta-scientist-het-beroep-van-de-toekomst © Vlerick Business School Prof. dr. Philippe Baecke ADOPTION BARRIERS

People

Model Domain Business Domain Culture

Prof. dr. Stijn Viaene

Benefit-realization model: Culture

Modeling

Discovering Cultivating

Prof. dr. Stijn Viaene

Viaene, S. 2013. Data scientists Operationalizing aren’t domain experts. IEEE IT Professional.15 (6): 12-17.

Management

Statistics & Business Analytics Knowledge

IT (databases)

© Vlerick Business School Prof. dr. Philippe Baecke EMC BIG DATA @Vlerick: Start – October 2016 Flanders is lagging behind in Data Race 3th edition of executive master class In creating business value with Big Data

Modeling

Discovering Cultivating

De Tijd- 11/09/2015

Operationalizing

Prof. dr. Philippe Baecke Professor of Business analytics & Big Data

Programme director: ° Creating Business Value with Big Data ° Strategic Data Driven Marketing

Vlerick Business School Reep 1 9000 Gent, Belgium www.vlerick.com

be.linkedin.com/in/philippebaecke [email protected]

Thank you