Channeling Internet TV & Chiseling Tablet Apps for Your Ministry

Agenda

.Today’s & TV Trends .Welcome to Social TV .Developing TV Apps .Tablets & Tablet Design .The Great Commission Online

2 Online Video Viewing 184 Million Americans Watch Online Video Per Day, up 37.3% since 2008. In August 2012, 87.3% of US Adult population watched online video.

Up 44% Up 43%

50 120 105.1 45 43.5 100 40 73.7 35 30.1 80 30 60 25 Dec-10 Dec-10 20 40 15 Dec-11 Dec-11 20 10 5 0 0 Average Daily Viewed Unique Viewers (Billions) (Millions)

Source: comScore Video Metrix 3 Online Activities

Top Online Content Properties Ranked by Unique Video Viewers, March 2012 (in Millions)

Online video Sites 28% is drawing 140 million 32 10% viewers 43 each month 146 6% More than 44 4 in 5 Internet Yahoo! Sites 12% Users are consuming online Facebook 8% 41 videos any given month MSN 8% 51 45 AOL, Inc. 8% 61 31 Turner 8% NBC Universal 6% Source: comScore Video Metrix, Mar-2012, U.S. 4 Who’s Watching

Online Video’s Reach 100% 90% 87% 84% 84% 79% 82% 81% 81% 81% 80% 80% 75% 70% 70% 63% 60% 50% 44% 40% 30% 25% 20% 10% 0% Age 12-17 18-24 25-34 35-44 45-54 55-64 65+ Among Online Population Among Total U.S. Population

Source: comScore Video Metrix, U.S., Mar-2012 5 Who’s Watching

250 Year over Year Change in Engagement Levels with Online Video Content 204 200 171

150

105 Mar-11 100 Mar-12 81 +47% +23% 50 +30% +20% 21.7 14.8 5.2 6.4 - Avg. Daily Unique Videos per Viewer Hours per Viewer Minutes per Video Views (MM)

Source: comScore Video Metrix, U.S., Mar-2012 6 TV Watching

7 Your audience is multitasking

Today, everyone is juggling many types of devices.

8 While watching TV:

• 80% of tablet & smartphone owners use them • 51% of people post on social media

24% of Facebook users post about the movie they’reToday, everyone is juggling many types of devices. watching (while in the theatre)

9 TV and the Internet are hurtling towards convergence

NOW IS THE TIME TO ACT!

Small screens are taking more eyeballs from the big screen, especially during 30 second spots.

Photo by Digitalworldtokoyo.com

10 More Watching on Actual TV’s

Americans don’t like to squint.

Internet Connected TV’s viewing is up to 45% in 2012

People watching Internet TV on their big screen TV’s is up to 45% in 2012, was 33% in 2011.

11 More Watching on Actual TV’s

Takeaway from the 2013 Consumer Electronics Show: TV’s will remain the dominant living room force.

Device fragmentation may alter the media landscape, but the family living room and it’s love affairs with the TV isn’t going anywhere.

12 Internet Connected TV

609% Increase in Quantity of Internet Connected TV’s by 2016

• Today, over 30 million U.S. households are viewing some form of online content on their living room TV’s. • The shipment of Internet-Connected TV’s is estimated to grow from 77.7 million in 2012 to 551 million by 2016 (Source: Digital TV Research Report 2011) 13 Internet Connected TV Forecast

US Connected TV Households, 2011-2016

millions, % change and % of total households 60 50.0% 3 in 10 45.0% 50 40.0% homes 35.0% 40 30.0% In 2013 30 25.0% Connected TV’s Reach 20.0% 20 31.1 million 15.0% households 10.0% 10 5.0% 0 0.0% 2011 2012 2013 2014 2014 2016 Connected TV Households % Change % of Total Households

Note: households with at least one connected TV set, where at least one person of any age uses the internet through a connected TV at least once per month. Source: eMarketer, January 2013 14

How Internet-Connected TV Works

Video content TV apps are Viewers use is hosted built to apps to video online. access watch video - Archived videos & access content via content provide menu & development menu w/ internet - Live content search enabled TV streams capabilities or external box

15 1 Billion

The Storm is a’ Coming

100 Million iPhone Apps Facebook 9 mos. 9 mos.

50 Million

Radio TV iPod

38 years 13 years 3 years

16 Photo from Wikimedia Commons The Storm is a’ Coming

Internet Technology disrupted the music business: . How people discovered music . How artists adopted fans . Consuming music vs. owning . Revenues displaced and shifted . Labels are diversifying

17 The Storm is a’ Coming

Internet Technology disrupted the print media business: .People get their news from the web, not print .Traditional publishers adopting new pay structures .Everyone can be a publisher .Traditional print publishers are trying to diversify their revenue

18 Collision . . .

With TV Everywhere and New Content Gatekeepers in the Living Room

Web Linear Broadcast TV

19 Photo by powerlisting.wikia.com Welcome to a Connected World

With TV Everywhere and New Content Gatekeepers in the Living Room

Consumers want to use their TV and internet together to create a richer entertainment experience.

20 Tying TV & Social

21+ million Facebook likes 1.7 million Twitter followers 1.6+ million on Google +

21 Tying TV & Social

. Consumers check in to shows . Again - check in to shows they they watch watch . Gamifies watching TV . Gamifies watching TV – . Adds social by tweeting & earn stickers sharing shows they are . Encourages social interaction watching about shows they are watching . Earn rewards from retailers

22 What does this mean to Brands and Agencies?

.InternetBrands are- goingConnected direct. TV allows .brandsThe 30 second to share spot is almost and deadbroadcast . A new lexicon ‘Game Mechanics’, ‘Multiplatform videoengagement’, content ‘Social via TV’, apps,‘Analytics’, reducing and the‘Transmedia need’ for Cable TV or paying . Broadcasters need to own the second screen. for network airtime.

23 What does this mean to NRB attendees?

.Consumers are gatekeepers to your message . it the time to own the second screen = your audience connection opportunity . Mobile . Tablet . Web .First Impression – make it count .Engagement = Compelling Content .Social media = Evangelism

24 Consider this . . .

. Changes in gatekeeper roles of the living room TV mean more competition via the Internet . . . More routes to viewers

. TV apps will increase

. Brands & agencies will look for new ways to connect . . Tablets & smartphones will continue to vie for consumer’s attention.

25 What Should You Do?

Bridge the gap

Image by Matamua-Arts.com 26 Rethink Content & Technology

1. Build TV Apps 2. Rethink content to complement your TV apps – don’t recode or reformat current videos for web 3. Develop for the 2nd screen 4. Think engagement – and how to marry the TV experience with web and apps

27 Yahoo! TV Widget

28 Channels

29 Google TV Apps

30 Google TV Apps

.Live TV App Demonstration

31 EVERYTHING OLD IS NEW AGAIN

Tablets – the new “Lean-Back” media

IT IS ACTUALLY A TSUNAMI THAT DEMANDS URGENT RE-EXAMINATION OF EVERYTHING “MEDIA”.

32 Photo by news.softpedia.com “Lean back” 2.0:

The First Age: The Second Age: The Third Age: Lean-Back Print Lean-Forward Web Lean-Back Digital

Ritual pleasure Entertainment, Lean-back, of reading research, community only better & sharing

33 Tablets Print 65%readers of people spend haveabout 45 minutesincreased with the an amountissue each they month.read due to e-books, with 80% attributing this to the iPad & iPhone readers spend ‘convenience factor’ of an average of 160 minutes reading a book digitally. per issue Reading during dead time is a key trend.

34 Tablets % of Respondents using Tablets While . . .

Commuting

Running Errands

In a Meeting/Class

In the Bathroom

Other Waiting for someone

With Family/Friends Lying in Bed Watching TV

0 10% 20 % 30% 40% 50 % 60% 70 % 80 35 Pew Research (US) in association with the Economist Group, October 2011 Opportunities

.Engage viewers with your ministry . Open the conversation . Go deeper . Make it searchable . Make is sharable .Can you enhance their experience? . Example: Oscars – app to follow along, get exclusive content, guess winners via polls, see results of each poll

36 Considerations for Tablet Apps

. What does a person want/need to do? . Is a tablet app appropriate for the context? . Content fits the context . Larger opportunity? . Can it be useful, engaging, and intuitive . . . From the very first time!

37 Interaction Considerations

. Tablets use Gestures Tap – Drag – Flick – Swipe – Double-tap – Pinch Open/Close – Touch & Hold – Shake . Pan vs. Scroll vs. Swipe

38 Designing for Tablet Experiences

Discovery Strategy Design Build

39 Sample iPad App

40 Sample iPad App

Program Schedule

41 Tablet Opportunities

Possible Applications . Provide study guides and encourage notes while watching biblical teachings . Make sharing of content easy . Poll audience . Ask for real life testimonies & comments . Provide additional content on topic . Sign up for daily devotions or special program . Create loyalty program - earn points or discounts to merchandise . Join/Membership . Fundraising/donations . Schedule live chat session on Twitter or Google+

42 The Great Commission

“All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.” Matthew 28: 16 - 20

. Today there are more technologies and channels to evangelize your message and engage consumers! . Create strategies to use them . . . .

Vimeo GodTube Blog GetGlue StumbleUpon Website

Viggle TV Apps

Tablet Apps

44 Digital Agencies can help

Identify, Strategize, Target and Develop . . . Then measure, analyze, test & optimize And Repeat . . . . And Pray

45 46

Q & A 47

Ready for TV & Tablets? Trinet Internet Solutions Can Help! www.TrinetSolutions.com 949.442.8900