12R ❚ SUNDAY, DECEMBER 2, 2018 ❚ NAPLES DAILY NEWS + Florida’s October Gulf Bay Marketing Group assumes housing market sales responsibilities at Mystique shows more closed sales, rising Gravina, Smith, Matte & Arnold Marketing and PR median prices Special to Naples Daily News Florida Realtors Pelican 1 Owner LLC, the developer Special to Naples Daily News for Mystique, announced that Gulf Bay® Marketing Group Inc. has as- ORLANDO — Florida’s housing mar- sumed all sales responsibilities as the ket reported more closed sales, rising licensed real estate broker at the 20- median prices and more new listings in story tower located in Pelican Bay. Gulf October compared to a year ago, ac- Bay Marketing Group replaces a previ- cording to the latest housing data re- ous brokerage to handle all aspects of leased by Florida Realtors®. Sales of sin- sales as the exclusive listing agency. gle-family homes statewide totaled Gulf Bay Marketing continues to lead 22,272 last month, up 8.5 percent com- all marketing efforts at Mystique, as pared to October 2017. they have since project inception. “Florida’s housing market showed a Gulf Bay Marketing specializes ex- rise in new listings in October, which is clusively in sales and marketing of a good sign for potential homebuyers,” new development and has enjoyed and said 2018 Florida Realtors President achieved unparalleled success in mar- Christine Hansen, broker-owner with keting and selling luxury properties for Gulf Bay Marketing Group Inc. has assumed all sales responsibilities for the Century 21 Hansen Realty in Fort Lau- over 30-plus years throughout Collier 20-story tower of Mystique in Pelican Bay. SUBMITTED derdale. “New listings for existing sin- County and Naples, including 15 luxury gle-family homes rose 9.5 percent com- high-rise and low-rise condominiums pared to a year ago and new listings for within Pelican Bay and The Brittany Bay’s completed and under develop- socializing, including a club room, par- condo-townhouse properties increased high-rise in Park Shore. Outside of Pel- ment build-out market value of luxury lor, salon, library and solarium/card 7.9 percent from last October. ican Bay, Gulf Bay Marketing has led residential properties is estimated in room. Mystique also features a theater, “At the same time, the median time sales and marketing efforts for devel- excess of $8 billion. billiards room, board room, health and for a sale to go to contract is getting opments including Marco Beach Located near the beach on one of fitness club with the latest in exercise shorter: For single-family homes, it was Ocean Resort® on Marco Island and only two remaining permitted and de- and wellness equipment, ladies’ and 40 days, down 7 percent from the same the 4,000-acre master-planned com- velopable land parcels in Naples be- men’s steam rooms and showers, and time last year; for condo-townhouse munity of Fiddler’s Creek®. tween The Ritz-Carlton, Naples and massage rooms with on-call masseurs properties, it was 44 days, down 12 per- With a track record representing Port Royal, Mystique offers 68 estate and masseuses. cent. With such a quick turnaround the developer, Gulf Bay Marketing and four penthouse residences with Residents also will enjoy the exclu- time to contract, buyers and sellers can Group’s sales and marketing efforts expansive living spaces and terrace sive amenities of Pelican Bay, includ- benefit from the expertise of a Realtor have resulted in several billion in sales views toward the Gulf of Mexico from ing private beachfront dining, exten- who understands their local markets.” over the past three decades, and their most units. Additionally, Mystique of- sive walking and biking trails, chauf- October marked 82 consecutive team brings tremendous and unique fers nine Jardin residences. feured tram service, and private access months (more than six-and-a-half insight and skill to the highly antici- Construction at the high-rise con- to nearly three miles of Gulf of Mexico years) that statewide median sales pated Mystique project. tinues to progress with Mystique’s cer- beaches. prices for both single-family homes and “Since Mystique’s inception, Gulf tificate of occupancy estimated in Estate residences at Mystique condo-townhouse properties increased Bay Marketing has been very hands- March 2019. range from 4,003 to 5,280 square feet year-over-year. The statewide median on with every aspect of development Mystique’s building amenities in- of air-conditioned living space and sales price for single-family existing and being part of such a collaborative clude a 24-hour staffed front desk with are priced from over $3 million to over homes was $253,853, up 7.6 percent process has been an amazing experi- a monitored video/electronic closed $7 million. Jardin residences offer from the previous year, according to da- ence,” said Jennifer Urness, a dedicat- circuit surveillance system, surveil- 1,370 to 2,396 air-conditioned square ta from Florida Realtors Research De- ed on-site Mystique sales specialist. lance cameras at all owner entry ac- feet and are priced to $2.2 million. partment in partnership with local Both Urness and Donna DeFilipps cesses, and a two-level parking garage Mystique’s four penthouse residenc- Realtor boards/associations. The state- have elected to continue on with the with controlled access. Additionally, es, priced starting at $8 million, have wide median price for condo-town- project following the transition of sales Mystique offers SmartEstate™ inte- been sold. house units in October was $180,000, to Gulf Bay Marketing Group from the grated technology that features state- Pelican 1 Owner LLC, the developer up 5.9 percent over the year-ago figure. prior brokerage. of-the-art home automation and mon- of Mystique, is an equal partnership The median is the midpoint; half the Gulf Bay Marketing is affiliated with itoring systems, private elevators with between an affiliate of the global in- homes sold for more, half for less. Gulf Bay® Group of Companies. biometric/alphanumeric access, and vestment firm Kohlberg Kravis Roberts According to the National Associa- Founded in 1986, Gulf Bay Group is one the opportunity to access an Electric & Co. L.P. (KKR) and an affiliate of the tion of Realtors® (NAR), the national of the largest privately owned and suc- Vehicle (EV) charging system. Gulf Bay Group of Companies. KKR is a median sales price for existing single- cessful development companies in Mystique’s resort-inspired outdoor leading global investment firm that family homes in September 2018 was Florida. Headquartered in Naples, Gulf recreational amenities include a trop- manages investments across multiple $260,500, up 4.6 percent from the pre- Bay Group’s accomplishments and ical pool, sun deck with pergolas and asset classes, with over $100 billion in vious year; the national median exist- achievements over the past three dec- lush landscaping, and two Har-Tru assets under management. ing condo price was $239,200. In Cali- ades have resulted in a reputation syn- tennis courts above the garage deck. Mystique’s sales center is at 6885 fornia, the statewide median sales price onymous with integrity, quality, com- Mystique’s lobby-level amenities offer Pelican Bay Blvd. in Naples. Online at for single-family existing homes in Sep- munity confidence and success. Gulf custom-designed interior spaces for www.MystiquePelicanBay.com. tember was $578,850; in Massachu- setts, it was $390,000; in Maryland, it was $287,700; and in New York, it was $270,000. Looking at Florida’s condo-town- house market, statewide closed sales Diamond Custom Homes unveils Lauréne totaled 9,270 last month, up 14.1 percent compared to a year ago. Closed sales data continued to reflect fewer short estate home model at Quail West sales and foreclosures in October: Short sales for condo-townhouse properties Wilson Creative Group Diamond Custom Homes. dropped 45.2 percent and foreclosures Special to Naples Daily News The clubroom features a full bar fell 28.2 percent year-to-year; while and a Full Swing golf simulator. This short sales for single-family homes de- Diamond Custom Homes has flex game room will serve as an opti- clined 31.5 percent and foreclosures fell started construction of Lauréne, an mal entertaining space with ample 21 percent year-to-year. Closed sales 8,485-total-square-foot model home seating and screen projector. Other may occur from 30- to 90-plus days af- in Quail West at 13961 Williston Way. unique features of this room include a ter sales contracts are written. The Laurene is a warm contempo- fireplace and unique ceiling design. “Closed sales of single-family homes rary model is designed by architect The formal dining room includes a were up 8.5 percent in October com- Rich Guzman of RG Designs, with in- three-sided glass wine room as a cen- pared to last year, thanks in large part to terior design by Rick Foreman of Pa- Construction of the Laurene model terpiece. a level of inventory that has been on the cifica Interior Design, and landscape by Diamond Custom Homes is The model will have a gourmet rise since July,” said Florida Realtors architecture by Pat Trefz of Outside underway in Quail West. SUBMITTED kitchen complete with two islands Chief Economist Dr. Brad O’Connor. “As Productions Inc. The Laurene model and a breakfast nook offering an of the end of the October, in fact, the in- will have four bedrooms, four bath- abundance of countertop space. Cab- ventory of active single-family home rooms, two half bathrooms and a inets will have a unique lacquer finish listings was up 9.8 percent year-over- four-car garage. and the cooktop wall is designed to be year. If this trend continues into the Key features of Lauréne include both aesthetic and practical. new year, and should mortgage rates the flex clubroom, formal dining room The Lauréne prioritizes privacy continue to climb as well, we might with glass wine cellar, and lakefront with the entire left wing of the house eventually see less vigorous price and golf course views. dedicated to the master suite, while growth — but for now, price growth re- The overall interior color palette is the right wing hosts two bedrooms mains robust. black, white and gray. Foreman has and VIP guest suite. The master suite “Inventory levels in the condo-town- chosen to implement hardwood floors will have a private sitting area with house category have also been on the throughout the modern home, giving unobstructed views of the lake and rise as of late, with active condo and the interior a comfortable and warm Key features of the Lauréne include golf course beyond. The luxurious townhouse listings up almost 5.4 per- feel. The cooler palette used through- the flex clubroom, formal dining master bathroom is designed with his cent statewide compared to last year. out the home will be perfectly com- room with glass wine cellar, and lake and her closets and sinks, a dual en- This rise in inventory has been good for plemented by the warm wood floor- and golf course views. SUBMITTED try shower, and a freestanding bath- sales, as Florida Realtors’ data shows.” ing. tub. According to Freddie Mac, the inter- Leading to the glass double-door The Lauréne is scheduled to be est rate for a 30-year fixed-rate mort- entry is a pathway with water fea- throughout the estate, giving the completed by January 2019 and will gage averaged 4.83 percent in October tures welcoming guests on either space even more open ambiance. be sold furnished. 2018, up from the 3.90 percent averaged side. The luxurious entryway opens "This home is designed to be ex- Diamond Custom Homes creates during the same month a year earlier. directly into the foyer with views to tremely livable and approachable, and renovates luxury residences for To see the full statewide housing ac- the outdoor space. The outside of this and offers the homeowners the best discerning homeowners in South- tivity reports, go to Florida Realtors contemporary model is unique to the of both worlds— private, yet perfect west Florida’s most prestigious com- Media Center at http://media.florida- Quail West community, with Neolith for entertaining; contemporary, yet munities and neighborhoods. Offices realtors.org/ and look under Latest Re- cladding used on the exterior. warm. This model will be move-in are located at 6646 Willow Park leases, or download the October 2018 The Lauréne boasts ceiling de- ready by the winter season in Naples, Drive, Suite 5, Naples. Online at data report PDFs under Market Data at: signs, delicate trim work, and expan- and we know it will appeal to many,” www.DiamondCustomHomesFL- http://media.floridarealtors.org/mar- sive glass windows allowing light said Michael Diamond, president of .com. ket-data.