ReBranding of Flora Butter Creation of Flora Butter Blocks & Flora Bayahibe
James Sanguillen & Denise Coke What is Flora?
Flora is a brand of margarine, Flora was originally named after sold in the United Kingdom, the wife of one of Unilever’s Czech Republic, Ireland, marketing directors, “Louis Finland, Sweden, Spain, Poland, Flora Catlow”. She died on 24 Hungary, Portugal, June 2009. Flora South Africa, Hong now comes in Kong, Singapore, several different New Zealand, products, namely: Dominican ‘Flora Original’, Republic, and ‘Flora Light’, ‘Flora Australia. It is Buttery Taste’, ‘Flora produced by Unilever No Salt’, ‘Flora Lighter and sold in other parts of Than Light’, ‘Flora White’ the world under the brand name and ‘Flora Omega-3 Plus’.** of Becel. Unilever came up with the brand after being asked by References: http://www. medical professionals to come up with a healthier alternative to margarine, lard and hard butters. Trash Problem in Dominican Republic
- Too much trash in the Dominican Republic - High levels of consumption - Low levels of deposit plants Color Scheme
Butter Blocks
Flora Bayahibe Inspiration Sketches Ideation Sketches LOW END
Wrapper unwrapped BUTTER BLOCKS from the blocks
Lid
Tab that is foldable incase you dont use whole stick of butter
Sticks of butter are held by removable adhesive Preliminaries Preliminaries Renderings
High End
Low End Finals
The Rose of Bayahibe / la Butter Blocks: Low End Rosa de Bayahibe
Mezclado con Made out suero de leché for a rich para un blocks blocks rico sabor! of cardstock. rip here! rip here! Cardstock is a Recycle! Recicle! Fold down this box & Doble esta caja y reciclé biodegradable and recycle it with your local con su locales de reciclaje. paper recycables. Visite nuestra página de Visit our website on how to internet para como parar can be burned. This Stop the Waste in the la basura en la República Dominican Republic Dominicana. www.florabutterblocks.com www.florabutterblocks.com can reduce the trash in the Dominican Republic. Palm Chat/ Flora Bayahibe: High End Cigua Palmera (Dulus dominicus)
Made out of sugar cane plastic.
-Sugarcane ethanol cuts carbon dioxide emissions by 90 FLORA percent BA YA HI BE -Only 20 countries produce oil, but ww Wa Vi fl Us Reduce the Waste in th more than 100 ow s e it ou s w. te th er
f cultivate sugarcane. s is lor in r web t t ab Dominican Republic ub -Sugarcane he D ut e a s terbl
ite on h contributes om s a v oc in as ks ic ow e f an .c economic growth om or yo to R Rep and development. ub ur ed -Sugarcane t uc l ic. e ropic e
th polyethylene e al
replaces 30 percent or more of the petroleum Poster Promotion Billboard Promotion Flora Web Page Twitter Page for Flora UK Web Page for Flora Annual Report Thank You!