The Tea Party, Social Media and the Emergence of Online Politicking 3.0
The Tea Party, Social Media and the Emergence of Online Politicking 3.0 Vincent Raynauld, School of Journalism and Communication, Carleton University André Turcotte, Ph.D., School of Journalism and Communication, Carleton University Abstract This paper argues that the Tea Party movement (TPM), which emerged in early 2009 as an influential player in the U.S. political landscape, constitutes a sharp departure from the previously dominant bottom-up political mobilization model. In fact, it can be seen as the manifestation of a new form of politicking (online politicking 3.0) that is hyper decentralization and fragmented in nature. Several social and political movements closely mimicking the Tea Party blueprint have gained varying levels of traction in many national contexts since 2009 such as the U.S.-based Coffee Party movement, the transnational #Occupy movement, the student movement against tuition hikes in the Canadian province of Quebec, and the #idlenomore movement. This paper provides a quantitative content analysis of more than 1.7 million tweets with at least one #teaparty hashtag that were posted on Twitter by 79,564 unique tweeters between early December 2009 and mid-March 2011. The findings suggest that unlike previous populist political mobilization initiatives, the Tea Party movement is a hierarchically decentralized movement fuelled by a diverse range of formal and informal political players with often narrow preferences, interests, and objectives and focusing on a large number of social, political, and economic issues. KEYWORDS: Social media, online politics, Twitter, big data, United States, Populism, Tea Party Paper presented at a joint event of the Canadian Political Science Association and the Canadian Communication Association, June 4-7, 2013, University of Victoria, British Columbia, Canada.
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