Millwall Lionesses Football Club Sponsorship Opportunities ABOUT US

Millwall Lionesses Football Club is a part-time English women's football club based at St Paul’s Sports Ground, Rotherhithe south-east London.

…we play in the Eastern Region Women’s League, Women’s FA Cup and other cup competitions…

…Founded 47 years ago in 1973, the club has a rich history having won the Women’s FA Cup in 1991 and 1997…

The long term aim of the club is to become a full-time professional team to facilitate promotion to the Tiers 2 & 1 of the pyramid. Our Sponsorship opportunities provide businesses with a unique opportunity to engage with a local, loyal and passionate community.

We are keen to build strong, lasting partnerships as we make our way back to where we belong and we’d love to have you with us on our journey!

If you have any interest in a potential partnership, no matter how big or small, please don’t hesitate to get in touch and we’ll be happy to put together the package that is suitable for you! 2 LOCATION

Millwall Lionesses is the closest women’s football club to the City of London business community and iconic landmarks; The Shard, Walkie Talkie, The Gherkin, London Bridge and 02 Arena.

Situated in two of the UK’s most ethnically diverse boroughs: The London Borough of Southwark and The London Borough of Lewisham (a combined population of 500,000).

3 INSPIRATIONAL ROLE MODELS

Our Lionesses are important role models to young girls and women in the local communities in which they both live and represent…

• Role models in sport are important, so having Millwall Lionesses player ambassadors working in the local community is key as well as working outside of the local community…

• Our players often stay behind after matches to meet fans, have photos taken and sign autographs…

• Our players have received international recognition in the past demonstrating that playing for your country is a realistic goal for young girls and women in our community…

• Our players can be a valuable asset in broadening the appeal of your marketing campaign…

4 PROVIDING A PATHWAY FOR GIRLS AND WOMEN INTO FOOTBALL…

Women’s football is the 4th largest participation sport in the UK… 2.89 million women and girls play football on a regular basis in the UK…

• Millwall Lionesses were the first club in the country to open a Girl’s Centre of Excellence, allowing talented players from the age of eight, to have a development pathway right through to senior level…

• Many graduates of the Lionesses’ youth system have gone on to achieve honours, both on an international and domestic stage, including such legends of the women’s game as Hope Powell, Pauline Cope, Mary Phillip and Katie Chapman…

• This provides a fantastic opportunity for your brand to be associated with a family-orientated club which provides a pathway for young girls and women to reach their aspirations via a pathway into sport…

5 AN IMPORTANT COMMUNITY ASSET…

Our club is an important asset to the local and wider community…

• Our pricing policy for our Millwall Lionesses matches is intended to ensure that families from the most disadvantaged backgrounds can attend our games…ensuring that the club is an asset for the whole community…

• Our players act as ambassadors of the club and frequently attend events at schools, football sessions and community events in South East London, Kent and Sussex…

6 WHY PARTNER WITH US?

We feel we have a lot to offer our prospective partners to help get your brand out to a wider audience. The following information may also give you some insight into the benefits of each package and help you to choose the one that is right for you. Men’s Programme

• The Lionesses have a dedicated space within the programmes sold at Millwall men’s home matches and we can offer a regular space here for the entire season. • The total attendance for Millwall men’s fixtures was 366,305 for the 2018/2019 season, an average of 13,624 per game.

Advertising Boards

• As well as Millwall Lionesses, St. Paul’s Sports Ground is also the home to Fisher FC and hosts numerous other football matches the ground is always in use. Any advertising board purchased as part of a package will be permanent and visible to all attendees.

7 WHY PARTNER WITH US?

Social Media Reach

Tw o Tw i t t e r accounts totalling more than 11,000 followers Tw o Instagram accounts with almost 2,000 followers An expert social media team who can offer a tailored, scheduled promotion of your brand.

Media Links

We also have partnerships with the following media outlets who can support in the social media promotion of your brand:

Vavel – 10,000 followers She Kicks – 25,000 followers South London Press – 28,000 followers Southwark News – 23,000 followers News Shopper – 81,000 followers The Women’s Football Yearbook – 7,500 followers

8 AVAILABLE SPONSORSHIP ASSETS

Back of shirt sponsor Shirt sleeve sponsor Shorts sponsor

Club Partnership Advertising boards Player & Staff sponsor

9 AVAILABLE SPONSORSHIP ASSET BACK OF SHIRT

Principle back of shirt sponsor benefits include: • Your name and/or corporate logo on the back of the first team home and away shirts • Your name and/or corporate logo on all training and staff wear • Promotional player appearances • Pitch side Advertising Board • Advertising space in the Millwall men’s team programme • Web-site advertisement and link • Regular social media promotion

Cost per season: £3.5k + VAT