Floristry: The Structure of the Floral Industry Notes
Date ______Topic______
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Floristry FL1 The Structure of the Floral Industry
Floristry: The Structure of the Floral Industry Notes
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Floristry FL1 The Structure of the Floral Industry
Floristry: The Structure of the Floral Industry Notes
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Displays:
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Floristry FL1 The Structure of the Floral Industry
Floristry: The Structure of the Floral Industry Notes
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Floristry FL1 The Structure of the Floral Industry
Floristry: The Structure of the Floral Industry Notes
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Floristry FL1 The Structure of the Floral Industry
Floristry: The Structure of the Floral Industry FL1.1
Grower Wholesaler Retailer Consumer
Delivery
Floristry FL1 The Structure of the Floral Industry
Floristry: The Structure of the Floral Industry FL1.2
Floristry FL1 The Structure of the Floral Industry
Floristry: The Structure of the Floral Industry FL1.2
Floristry FL1 The Structure of the Floral Industry
Floristry: The Structure of the Floral Industry FL1.2
Floristry FL1 The Structure of the Floral Industry
Floristry: The Structure of the Floral Industry FL1.3
Advantages and Disadvantages of Using a Wholesaler
Record the factors involved when deciding whether or not to use a wholesaler.
Advantages Disadvantages
Floristry FL1 The Structure of the Floral Industry
Floristry: The Structure of the Floral Industry FL1.3 KEY
Advantages and Disadvantages of Using a Wholesaler
Record the factors involved when deciding whether or not to use a wholesaler.
Advantages Disadvantages
• Contracts can help keep costs down • Guaranteed mark up • Retailers can purchase in bulk • More likely to be damaged • Easier and cheaper to receive from a • No development of relationship with wholesaler who serves a large area grower so you may get a lower quality product.
Floristry FL1 The Structure of the Floral Industry
Floristry: The Structure of the Floral Industry FL1.4
Pricing Arrangements
Using the price list given, determine the wholesale and retail prices for an arrangement that incorporates the following components of flowers, foliage, and containers. Round up to the nearest cent. Show your work.
Flowers • 16 colored roses • 5 stems of white calla lily • 5 stems of sunflowers • 10 stems of colored tulips o yellow (2) o red (2) o orange (2) o white (2) o purple (2) • 8 stems of colored gerbera daisy • 6 stems of dark blue delphinium
Foliage • 6 stems of leatherleaf • 5 stems of wax flower • 3 stems of ming fern • 1 stem of million star
Container • Large candle • 20” colored vase • 2 yards of ribbon
Floristry FL1 The Structure of the Floral Industry
Floristry: The Structure of the Floral Industry FL1.4
Wholesale Prices
*If not listed, assume a bunch equals 5 Flowers White Roses $0.85/each Colored Roses $0.93/each Tulips (all colors except purple) $6.55/bunch Purple Tulips $10.99/bunch Stargazer Lily $10.99/bunch Tiger Lily $17.00/bunch White Calla Lily $25.00/bunch Mini Gerbera Daisy $0.87/each Colored Gerbera Daisy $1.04/each White Daisy $3.80/bunch Sunflower $0.45/each Light Blue Delphinium $7.49/bunch Dark Blue Delphinium $12.00/bunch Foliage Leatherleaf $49.95/box (15 bunches) Ming Fern $9.99/bunch Wax Flower $6.80/bunch Million Star $10.50/bunch Containers Large Candles $24.99/box (48 count) Small Candles $25.99/box (56 count) 20” Clear Vase $19.99/box (20 count) 20” Colored Vase $39.99/box (20 count) Ribbon $5.99/150 yards
Wholesale Cost: ______
Mark Up Percentage: _____200%_____
Retail Cost: ______
Floristry FL1 The Structure of the Floral Industry
Floristry: The Structure of the Floral Industry FL1.4 KEY
Pricing Arrangements Key
Arrangement Component Per Unit Cost in Dollars ($) Whole Sale Total in Dollars ($) Colored Roses .93 14.88 Calla Lilys 5.00 25.00 Sunflowers .45 2.25 Tulips (not including purple) 1.31 10.48 Purple Tulips 2.20 4.40 Colored Gerberas Daisy 1.04 8.32 Dark Blue Delphinium 2.40 14.40 Leatherleaf .67 4.02 Wax Flower 1.36 6.80 Ming Fern 2.00 6.00 Million Star 2.10 2.10 Large Candle .52 .52 20” Colored Vase 2.00 2.00 2 Yards of Ribbon 0.04 0.08 Total Wholesale Cost in Dollars ($) 101.25
Retail Cost: 101.25 * 200% = 202.50
Wholesale Cost: $101.25
Mark Up Percentage: 200%
Retail Cost: $202.50
Floristry FL1 The Structure of the Floral Industry
Floristr y: The Structure of the Floral Industry FL1.5
Floristry Career Development Event Calculations
1. If labor costs $9.00 per hour and a worker can transplant 20 trays of 606 cell packs per hour, how much transplanting labor is involved with each plant transplanted (rounded to three decimals)?
a) $.013
b) $.016
c) $.024 d) $.103
2. Which of the following is not a primary skill needed by a wholesale florist sales representative?
a) design skills
b) broad knowledge of products
c) plant identification skills d) good communication skills
3. Assume a bolt of #9 ribbon is 30 feet long and sells for $9.00. The person in charge of making bows for your shop is paid $12.00 per hour. If it requires 6 feet of ribbon and 8 minutes of labor to construct a bow, what is the cost of the bow to your shop?
a) $ 1.60
b) $ 1.80
c) $ 3.40 d) $ 3.65
4. What would be the fixed costs associated with a 5-inch pot of chrysanthemum spaced on 12 X 12 inches for 12 weeks, if fixed production costs of the greenhouse in question equals $.18 per square foot week?
a) $0.18
b) $0.90
c) $1.08 d) $2.16
Floristry FL1 The Structure of the Floral Industry
Floristr y: The Structure of the Floral Industry FL1.5
5. At most retail florist shops, which individual normally has the first contact with the customer?
a) floral designer
b) receptionist
c) supply manager d) delivery manager
6. Which of the follow should not be done when handling complaints from customers?
a) Resolve the problem as positively as possible.
b) Politely inform the customer they are free to take their business elsewhere. c) Avoid arguing with the customer. d) If unable to resolve the complaint ask the manager to step in and handle it.
7. A 30-foot roll of florists’ foil sells for $9.00. The person in charge of foiling plants for your shop is paid $9.00 per hour. If it requires 24 inches of foil and 5 minutes of labor to wrap a pot, what is the cost involved to your shop?
a) $ 0.60
b) $ 0.75
c) $ 1.35
d) $ 1.60
Floristry FL1 The Structure of the Floral Industry
Floristry: The Structure of the Floral Industry FL1.6
Floristry Career Development Event Calculations
1. If labor costs $9.00 per hour and a worker can transplant 20 trays of 606 cell packs per hour, how much transplanting labor is involved with each plant transplanted (rounded to three decimals)?
a) $.013
b) $.016
c) $.024 d) $.103
2. Which of the following is not a primary skill needed by a wholesale florist sales representative?
a) design skills
b) broad knowledge of products
c) plant identification skills d) good communication skills
3. Assume a bolt of #9 ribbon is 30 feet long and sells for $9.00. The person in charge of making bows for your shop is paid $12.00 per hour. If it requires 6 feet of ribbon and 8 minutes of labor to construct a bow, what is the cost of the bow to your shop?
a) $ 1.60
b) $ 1.80
c) $ 3.40 d) $ 3.65
4. What would be the fixed costs associated with a 5-inch pot of chrysanthemum spaced on 12 X 12 inches for 12 weeks, if fixed production costs of the greenhouse in question equals $.18 per square foot week?
a) $0.18
b) $0.90
c) $1.08 d) $2.16
Floristry FL1 The Structure of the Floral Industry
Floristry: The Structure of the Floral Industry FL1.6
5. At most retail florist shops, which individual normally has the first contact with the customer?
a) floral designer
b) receptionist
c) supply manager d) delivery manager
6. Which of the follow should not be done when handling complaints from customers?
a) Resolve the problem as positively as possible.
b) Politely inform the customer they are free to take their business elsewhere. c) Avoid arguing with the customer. d) If unable to resolve the complaint ask the manager to step in and handle it.
7. A 30-foot roll of florists’ foil sells for $9.00. The person in charge of foiling plants for your shop is paid $9.00 per hour. If it requires 24 inches of foil and 5 minutes of labor to wrap a pot, what is the cost involved to your shop?
a) $ 0.60
b) $ 0.75
c) $ 1.35
d) $ 1.60
Floriculture Industry Storybook
Create a storybook that follows an assigned floral product’s journey from production/growth to the consumer. Use words and pictures/images. Assume every floral product goes through all the sectors. Storybooks will be shared with the class.
Points 5 4 3 2
Cover Title, neatly drawn Not very neat; one Messy; more than Cover is blank. and colored picture, item missing two items missing author’s name, class
Floristry FL1 The Structure of the Floral Industry
Floristry: The Structure of the Floral Industry FL1.6
Content Mentions each sector Missing one or Missing at least two Mentions only one the product would go more sectors sectors sector through
Grammar 2 or fewer mistakes 3-4 mistakes 5-6 mistakes 7 or more mistakes and Spelling
Creativity Exceedingly creative Moderately Lacks creativity, Little to no in its design; creative but effectively tells creativity effectively tells the the product’s story product’s story
Writing Every page has at One page does not Two pages do not Three or more least one complete contain a complete contain a complete pages do not (complete paragraph paragraph paragraph contain a complete paragraph=4 paragraph sentences)
Points 20 15 10 5
Description Describes the Describes the Describes the Describes the product experience product experience product experience product experience in each sector in all but one in all but 2 sectors in one sector sector
Floristry FL1 The Structure of the Floral Industry
Floristry: The Structure of the Floral Industry FL1.7
The Structure of the Floral Industry Evaluation
Match the sector to the statement that best defines it.
1. ____Consumer a. Purchases floral products from growers or brokers.
2. ____Grower b. Is responsible for arranging or preparing floral products for the general public.
3. ____Retailer c. Produces fresh flowering potted plants, foliage potted plants, and cut flowers.
4. ____Wholesaler d. Individual(s) who purchase floral goods in their final form.
5. Draw a picture that demonstrates the movement of a floral product through the various sectors and the relationship between them.
6. Explain how a floral product that has a base cost of 20 cents can cost the typical consumer $5.00.
7. What is an advantage of using a wholesaler? What is a disadvantage?
Floristry FL1 The Structure of the Floral Industry
Floristry: The Structure of the Floral Industry FL1.7 KEY
The Structure of the Floral Industry Evaluation
Match the sector to the statement that best defines it.
1. _D__Consumer a. Purchases floral products from growers or brokers.
2. _C__Grower b. Is responsible for arranging or preparing floral products for the general public.
3. _B__Retailer c. Produces fresh flowering potted plants, foliage potted plants, and cut flowers.
4. _A__Wholesaler d. Individual(s) who purchase floral goods in their final form.
5. Draw a picture that demonstrates the movement of a floral product through the various sectors and the relationship between them.
Grower--→Wholesaler---→Retailer----→Consumer The consumer and retailer can also buy directly from the grower if desired.
6. Explain how a floral product that has a base cost of 20 cents can cost the typical consumer $5.00.
Incurs additional costs as it moves through the sectors.
7. What is an advantage of using a wholesaler? What is a disadvantage?
Pros: Contracts, can purchase in bulk, easier to receive from a wholesaler that serves a large area than a retailer that is far away.
Cons: Increased prices, more chance of product damage. Without the relationship with the grower you may not get their highest quality product.
Floristry FL1 The Structure of the Floral Industry