PRESENTATION ON JET AIRWAYS
BY- SURBHI RASTOGI SHASHI KUMAR JHA ASHISH CHODHARY BOBBY SOM WELCOME T O JET AASAIRWAYS X Jet Airways was started byy Naresh Goyal. X It was incorporated as an air taxi operator on 1 April 1992. X It started commercial operations on 5 May 1993 with a fleet of four leased Boeing 737-300 aircraft. X Fleet Size-118 (including subsidiaries). X Hub-Chhatrapati Shivaji International Airport (Mumbai) (Primary & Maintenance Base). X Secondary Hubs-Brussels Airport, Chennai Airport, Delhi Airport. TAG LINE…………..
IT’SANEWWAYTO S A NEW WAY TO FLY…..
Market Share
Spice JetJet 17% Jet Airways+Jet Lite Go AirAir 23% 9%
Air India 20% Indigo 31%
Mantra 0% Chart issued by DGCA STP OF JET AIRWAYS
SEGMENT TARGET POSITIONING
• CORPORATE • PREMIUM • ECONOMIC CLASS • BUSINESS CLASS • UPPER CLASS •FIRST MIDDLE CLASS CLASS MarketiSing Strategi es
Affiliate Removing a Partnership with marketing Row to Gain UTV. programme passenger space
Alliance with kingfisher E-Marketing airline COST STRUCTURE
FUEL COST
AIRCRAFT EMPLOYEE MAINTENANCE COST COST
SELLING AND OTHER DISTRIBUTION EXPENSES EXPENSES BUDGET PARTICULARS AMOUNT DAYS WORD/ ADD PER DAY NEWSPAPER -HIGH 5000 3 30 COVERAGE -LOW 2000 3 50 COVERAGE
T. V -HIGH LEVEL 100000 10 5 -LOW LEVEL 65000 5 3 MAGAZINES - HIGH 7000 5 100 -LOW 4000 5 70 Decembe 9 r 9, 2015 Customer Loyalty Current Service Offerings
Jet Privilege
Blue Silver Platinum
Blue Plus Gold
JPPilMiles –The number of Base JPilPMiles earne d is the Decembe 10 direct travelled distance between the originr 9,and 2015 destination city-pair. JPMiles earned are based on the fare and cabin travelled. Current Service Offerings
Jet Konnect
X Launched on 8 May 2009 to close down loss making routes
X Divert ppplanes to more profitable routes with hi gher passenger load factors.
X Started 54 flights a week, rose to 125 flights, target of 160 flights a week
Jet Escapes
Decembe 11 r 9, 2015 X A holiday package to a particular destination
X Option to earn JPMiles on each holiday availed Current Service Offerings
Jet Lite
X Acquisition of Sahara Airlines
X Low cost carrier
X Wider reach
Jet Kerala/ Jet2IncredibleMP
X Tourism packages to Kerala and Madhya Pradesh
X SilSpecial offers ddiuring summer vacat ions an d new year Decembe 12 r 9, 2015 IT’SANEWWAYTOFLY S A NEW WAY TO FLY……. THANKSSS .