Enrollment Solutions Flexible Options for Enrollment Success
Your clients have unique goals — and challenges — when it comes to employee benefits. The Standard‡ addresses their complex needs with a competitive suite of highly-valued products and the kind of personal support that can make a big difference at enrollment time.
Your local service office will partner with you to craft enrollment strategies based on best practices. Working together, we can tailor benefits packages and enrollment campaigns to fit each client’s needs, size and culture.
We offer a range of campaign communications, educational resources and tools, which vary based on products and group size. Take a look at our comprehensive options.
Elements for Effective Enrollment 35% of employers say Multi-faceted Communications Easy Education improving benefits We’ll work with you to design effective Simple messages help employees campaigns, with customizable materials appreciate the value of the benefits education and that catch employees’ attention — no offered and understand key features communication matter where or how they work. and reasons to enroll. is a critical issue. • Emails • Easy-to-read materials • Postcards and letters • Infographics Employee Benefits at a Crossroads: 2013 Employer Survey, Kimberly • Posters • Online videos Landry Insurance Research, LIMRA, 2014, www.limra.com/Research/ Abstracts/2014/Employee_ Benefits_at_a_Crossroads__ Today_s_Marketplace_(2014). aspx?LangType=1033
Personal Support Options Integrated Tools We’ll partner with you to create Our enrollment options are easy to strategies that focus on maximizing customize to fit your clients’ group employee engagement and boosting dynamics, size and culture. participation. • Customized or personalized • Customized benefit summaries enrollment booklets Standard Insurance Company • Personalized enrollment forms • The Standard’s online The Standard Life Insurance enrollment system* • Decision support tools, including Company of New York calculators and needs estimators • Electronic evidence of insurability • Group meetings* • Integration with a client’s standard.com • One-on-one meetings* benefits administration system
* Certain requirements may apply. Ask your local service office for more information.
‡ The Standard is a marketing name for StanCorp Financial Group, Inc. and subsidiaries. Insurance products are offered by Standard Insurance Company of Portland, Oregon, in all states except New Enrollment Solutions Flyer PR York, where insurance products are offered by The Standard Life Insurance Company of New York of 17726 (1/19) SI/SNY White Plains, New York. Countdown to Effective Enrollment
Steps Envision Engage Excite Enroll Enact
Timeline
8 weeks prior 2-6 weeks prior 2 weeks prior During 2-4 weeks 1-2 weeks after
Action
Define Strategy Plan Logistics Build Awareness Enroll Wrap up • Set goals. • Review and approve • Display posters. • Facilitate process. • Ensure enrollment Succeed! • Define options campaign steps. • Send emails, • Employ chosen is complete. for education, • Schedule onsite postcards methods. • Submit premium communication education. and letters. to The Standard. and enrollment. • Draft agenda for • Order campaign onsite education. materials.
Count on Our Team to Help Ensure Your Success — Step-by-step Partner with The Standard to help your clients and their employees make smart benefit choices. We’re here to help you stand out at enrollment time and always.
Combined with your client knowledge, our solutions and expertise can deliver successful enrollment strategies that enhance participation and financial protection for employees.
‡ The Standard is a marketing name for StanCorp Financial Group, Inc. and subsidiaries. Insurance products are offered by Standard Insurance Company of 1100 SW Sixth Avenue of Portland, Oregon, in all states except New York, where insurance products are offered by The Standard Life Insurance Company of New York of 333 Westchester Avenue, West Building, Suite 300, White Plains, New York. Product features and availability vary by state and company, and are solely the responsibility of each subsidiary. Each company is solely responsible for its own financial condition. Standard Insurance Company is licensed to solicit insurance business in all states except New York. The Standard Life Insurance Company of New York is licensed to solicit insurance business in only the state of New York.