★ ★ ★ WELCOME GUIDE A RECORD 19 MILLION TOURISTS VISITED DC IN 2013.

SOURCE: DESTINATION D.C. ★ ★ ★

Just $3.99 WELCOME ★ ★ ★ WELCOME GUIDE GUIDE

WASHINGTONIAN'S WELCOME GUIDE Washingtonian Media set out to create a comprehensive insider’s guide that would offer visitors and those professionals assisting Washington, DC visitors with information they could not get from average tourist publications. Our objective is to offer recommendations, reviews, and itineraries by The Washingtonian’s stable of experts.

Washingtonian’s experienced critics and writers compiled information on the best attractions in the Washington area—including museums, restaurants, shops, hotels, itineraries and more—in an attractive and upscale publication.

The Welcome Guide is published twice a year and the iPad and mobile editions feature photo galleries, maps, and interactive tools. Six hundred retailers, as well as luxury hotels, US House and Senate Office Buildings and visitors’ centers, distribute 170,000 copies of the Welcome Guide annually. Each iPad edition is read over 3,500 times per month and over 42,000 times per year.

Washingtonian is the magazine Washington lives by - and the Welcome Guide is the premier publication that visitors, newcomers, and residents can't live without! OUT OFWASHINGTON WITHIN THESEPAGES, OR ALONG-TERM RESIDENTLOOKINGFOR WHETHER YOU’RE AWEEKEND HEREFOR OUR AIMWITHTHE Explore.layout [P].indd11

PHOTOGRAPH BY IRENE ABDOU PHOTOGRAPHY our itineraries is amust-see, but checkout The Capitol highlights. for other EXPLORE IS TO HELPYOU GET THEMOST 6 SUGGESTED ITINERARIES ∆ TIPS FROM LOCALS LOCALS FROM ∆TIPS ITINERARIES 6 SUGGESTED PHOTO OPPORTUNITIES OPPORTUNITIES PHOTO NEW THINGS TONEW DISCOVER. THINGS ∆ 2 DAYS: ACHECKLIST 2DAYS: Dining.layout [P].indd57

PHOTOGRAPH BY SCOTT SUCHMAN WELCOME GUIDE and pomegranate nuts, chickpeas, shank withpine Braised lamb seeds atRis. PARK CLEVELAND MORGAN ADAMS ★ LOGAN CIRCLE CIRCLE LOGAN

WASHINGTONIAN

∆ 11 H STREET, NE NE H STREET, 2/21/14 9:18AM ∆ ∆ U STREET U STREET GEORGETOWN GEORGETOWN ∆ WOODLEY PARK PARK WOODLEY DINING ∆ PENN QUARTER QUARTER PENN ∆ DOWNTOWN ∆ PALISADES PALISADES Arts.layout [P].indd45 ∆ ARLINGTON ARLINGTON

PHOTOGRAPH BY JEWEL SAMAD/AFP/GETTY IMAGES Center is one of ∆ Washington’s grandest arts The Kennedy institutions. DUPONT ∆ ∆ GLOVER ∆ BETHESDA CULTURE ON THE CHEAP ∆ THEATER ∆ MUSIC ∆ DANCE ∆COMEDY ∆DANCE ∆MUSIC ∆THEATER CHEAP THE ON CULTURE BOOKS ∆ MOVIE THEATERS ∆ VENUE LISTINGS ∆VENUE THEATERS ∆MOVIE BOOKS 2/19/14 9:08AM

DINING ARTS Sights.layout [P].indd25 WELCOME GUIDE PHOTOGRAPH BY MATTHEW CAVANAUGH/EPA/CORBIS WELCOME GUIDE without avisit Washington is complete to Lincoln. No tripto ★

WASHINGTONIAN HISTORY MUSEUMS HISTORY MAP OF THE MALL NATIONAL THE OF MAP CAN'T-MISS MONUMENTS CAN'T-MISS MONUMENTS

45 2/20/14 2:59PM SIGHTS MUSEUM DINING GUIDE

ARTS ∆ TOP 5 MUSEUMS 5MUSEUMS TOP ∆ Nightlife.layout [P].indd93 SCIENCE &NATURE SCIENCE ∆ SEATS OF POWER OF SEATS

PHOTOGRAPH BY JEFF ELKINS WELCOME GUIDE ∆ ART MUSEUMS ART NIGHTLIFE ★

WASHINGTONIAN BARS ∆

CREATIVE COCKTAILS COCKTAILS CREATIVE ROOFTOPS AND PATIOS ∆ BREWERIES PATIOS AND ROOFTOPS

25 2/20/14 9:16AM ∆ LIVE MUSIC VENUES MUSIC LIVE WELCOME GUIDE

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93 2/19/14 9:12AM THE WASHINGTON AREA’S ULTIMATE GUIDE TO MUSEUMS, RESTAURANTS, NIGHTLIFE,­ ARTS, MONUMENTS, SHOPPING, SPORTS, EVENTS, ITINERARIES, TRAVEL & MORE...

BE A PART OF SOMETHING BIG IMPORTANT DATES

• For 50 years locals have turned to Washingtonian for reliable expert information Spring/Summer Fall/Winter

on where to live, eat, shop, work, and play in the metropolitan area. Space Close 1/15/15 7/15/15 Washingtonian Welcome Guide includes new looks at attractions like top Material Close 1/31/15 7/31/15 museums, best restaurants, bargain and luxe shopping, hotels, and much more. On-sale Date 3/13/15 9/14/15 Plus readers’ favorite categories, such as Cheap Eats, Best Bars, Day Trips, Each year, the nation's greatest springtime Hidden Gems and neighborhood profiles. celebration, The National Cherry Blossom Festival, brings over 1.5 million visitors to the Washington, DC area! DISTRIBUTION • Washingtonian Magazine print subscribers twice annually » Mean Household Income of $260,000 » Mean Household Net Worth of $1,870,000 » Washingtonian has remained the single most trusted and widely read publication in the nation’s capital for 50 years • On sale in 600 retail locations in the Greater Washington Metropolitan Area • U.S. House and Senate Office Buildings • Washington Area Luxe Hotels • Premium visitor centers including Dulles International and Reagan National airports • Preferred boutique realtor locations

PRINT & DIGITAL EDITIONS • 170,000 print copies issued annually • iPad and web version feature exclusive content such as photo galleries, maps, and other interactive tools • All print ads have a digital counterpart and half page and larger size advertisers receive complimentary hot links to their website • iPad edition is read over 3,500 times per month and over 42,000 times per year 2015 DINING GUIDE WASHINGTONIAN HAS REMAINED THE BE A PART OF SOMETHING BIG IMPORTANT DATES SINGLE MOST TRUSTED For 50 years locals have turned to Washingtonian for reliable expert Spring/Summer Fall/Winter information on where to live, eat, shop, work, and play in the metropolitan Space Close 1/15/15 7/15/15 area. Washingtonian Welcome Guide's Dining Guide is a great tool our affluent Material Close 1/31/15 7/31/15 AND WIDELY READ readers refer to when making dining choices. This “editorial-style” design with On-sale Date 3/13/15 9/14/15 formatted 1/3, 2/3 and full page ads makes it easy for our readers to learn about Each year, the nation's greatest springtime celebration, The National Cherry Blossom PUBLICATION IN THE your restaurant, lounge, and bar. Festival, brings over 1.5 million visitors to the Washington, DC area! DISTRIBUTION • Washingtonian Magazine print subscribers NATION’S CAPITAL » Mean Household Income of $260,000 » Mean Household Net Worth of $1,870,000 FOR 50 YEARS. » Washingtonian has remained the single most trusted and widely read publication in the nation’s capital for 50 years • On sale in 600 retail locations in the Greater Washington Metropolitan Area • U.S. House and Senate Buildings • Washington Area Luxe Hotels • Premium visitor centers including Dulles International and Reagan National airports • Preferred boutique realtor locations FORMATTED AD SIZES • Full page: 300 words, 1-3 images • 2/3 page: 200 words, 1-2 images • 1/3 page: 85 words, 1 image PRINT & DIGITAL EDITIONS • 170,000 print copies issued annually • Emailed to over 48,000 Washingtonian subscribers • iPad and web versions feature exclusive content such as photo galleries, maps, and other interactive tools • All print ads have a digital counterpart • iPad edition is read over 3,500 times per month and over 42,000 times per year Photograph by Scott Suchman

WASHINGTONIAN HAS REMAINED THE SINGLE MOST TRUSTED AND WIDELY READ PUBLICATION IN THE NATION’S CAPITAL FOR 50 YEARS. SUBMISSION GUIDELINES & FILE SPECIFICATIONS

WHAT TO SEND AD SIZES • PDF/X-1a or native files* that include all graphic support files, linked and updated; and the screen and printer fonts used in the layout file. Welcome Guide Trim Size: 6.75” x 9.5” Inches *ACCEPTABLE FILE FORMATS UNACCEPTABLE FILE FORMATS 1 1 A Full Page Non-Bleed 5 /2 x 8 /8 • Adobe InDesign • Microsoft Publisher 3 Full Page Bleed* 4 • QuarkXpress • Microsoft Word 7 x 9 / 3 • Adobe Photoshop • Microsoft PowerPoint Full Spread Bleed* 14 x 9 /4

• Adobe Illustrator (type converted to outlines) 5 1 B 1/2 Page (vertical) 2 /8 x 8 /8

1 PRODUCTION NOTES C 1/2 Page (horizontal) 5 /2 x 4

5 • Do not add bleed to fractional ads. D 1/4 Page 2 /8 x 4 • Images should have an effective resolution of 300 dpi. 72 dpi images, or images downloaded from a website, are of unacceptable quality for magazine printing. *Includes 1/8" bleed on all sides. • PSD, TIFF and EPS format files are preferable to JPG. Safety Margin: 1/4" from trim all around. • CMYK or grayscale files are acceptable. RGB, Lab, Index, or Spot color files are Do not add bleed to unacceptable. fractional ads. • Tints and type in all color ads must be produced in a CMYK equivalent.

HOW TO SEND • E-MAIL completed advertising files to [email protected]. D • FTP: Contact your Washingtonian sales rep for instructions to place your ad on our FTP site. For both FTP and e-mail submission, give the advertiser’s name to your A B ad file or folder. • PROOF must be faxed (202-785-1822) or mailed when ad is transmitted digitally C to Washingtonian Welcome Guide. Please direct it to the attention of your sales rep. • DELIVER MEDIA: We accept CD-ROM disks.

CONTACTS • PRODUCTION MANAGER Ms. Cathy Dobos, 202-862-3505, [email protected] DISTRIBUTION POINTS OF INTEREST

On Sale at over 600 of these fine retail locations Long & Foster - McLean • Barnes & Noble Macy's Visitor Center Madera Welcome Guide Trim Size: • CVS Mandarin Oriental Hotel 6.75” x 9.5” • Giant The Mayflower Renaissance Inches • Safeway McEnearney Associates The Melrose 1 1 A Full Page Non-Bleed 5 /2 x 8 /8 • Wegmans Monaco 3 Monaco Alexandria Full Page Bleed* 4 7 x 9 / AKA White House Morrison-Clark Inn 3 Alexandria Visitors Center at Ramsey House National Cherry Blossom Festival Full Spread Bleed* 14 x 9 /4 Aloft National Harbor National Press Club 5 1 Beacon Hotel & Corporate Quarters Palomar B 1/2 Page (vertical) 2 /8 x 8 /8 Capella Washington, DC* Park Hyatt 1 C 1/2 Page (horizontal) 5 /2 x 4 Capital Hilton Renaissance Arlington Capital View Hotel Classic Concierge, custom programs in over 70 locations The Ritz-Carlton, Pentagon City 5 D 1/4 Page 2 /8 x 4 Coldwell Banker Residential-DC The Ritz-Carlton, Tysons Corner Coldwell Banker Residential-Potomac MD The Ritz-Carlton, Washington, DC Congressional & Senate Offices The Ritz-Carlton Georgetown, Washington, DC DC Chamber Tourist Information Center Ronald Reagan Building and International Trade Center Donovan House Ronald Reagan National and Dulles International Airport Embassy Suites Washington D.C. - Convention Center Rouge The Fairfax at Sofitel Washington DC Lafayette Square Fairmont Washington D.C. St. Gregory Luxury Hotel & Suites Four Seasons Hotel Trump National Golf Club The George The St. Regis* The Georgetown Inn State Plaza Hotel Georgetown University Hotel and Conference Center Topaz The Graham Georgetown US House & Senate Office Buildings Hamilton Crown Plaza USO Lounge at DCA The Hay-Adams* USO Lounge at IAD The Henley Park Hotel W Hotel Helix Washington, DC, Wardman Park Marriott Hotel Lombardy Washington Court Hotel Hyatt Regency Washington on Capitol Hill Washington Design Center JW Marriott Washington, DC Washington Fine Properties Key Bridge Marriott Washington Hilton The Liaison Capitol Hill The Westin Georgetown Loews Madison Hotel* The Westin Washington DC City Center Long & Foster - DC The Willard* Long & Foster - Great Falls Long & Foster - McLean *Available in room

An official sponsor of the National Cherry Blossom Festival with added festival distribution WASHINGTONIAN DIGITAL EDITIONS ARE READ ON AVERAGE OVER 16,180 TIMES A MONTH. DIGITAL ENHANCEMENTS

BASIC and LINK-ENABLED

• BASIC digital ads allow readers to view your ad in HD with remarkable clarity. • LINK-ENABLED ads direct readers to your website or send an email from within the magazine.

PREMIUM

• PREMIUM enhancements include a variety of interactive features to capture and retain the attention of all readers. Choose from several options such as video, photo galleries, or interstitial ads.

PREMIUM-PLUS

• PREMIUM-PLUS enhancements include a variety of highly interactive features including virtual markets, virtual tours and hot spots to showcase your products and drive traffic to your website.

CUSTOM

• CUSTOM enhancements allow an advertiser to create or provide their own custom interactive materials. Completely customized advertisements may be created by our design team, or previously created digital ads may be repurposed for our magazine. CONTACT: 202-862-3502 [email protected] 1828 L St., NW, Suite 200 Washington, DC 20036