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World Series Am Transmitter

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World Series Am Transmitter To Record eeence SERIES Gril et WORLD IDEALLY SUITED TO WELL over 100 million people saw or heard play -by-play accounts of the 1952 World's Series last week, thanks to radio, television and the REGIONAL BROADCASTING Gillette Co., which picked up a tab of more than $1 million for rights alone, plus radio and TV time charges amounting to many hundreds of thousands of dollars. Gillette in the last week of 1950 major U. S. event. negotiated a six -year agreement TV coverage included the 64 with the baseball commissioner, NBC -TV affiliates in as many then A. B. Chandler, giving the cities, plus the four TV stations of razor manufacturer exclusive Mutual stockholders - WOR -TV broadcasting rights to all World's New York, WGN -TV Chicago, Series and All -Star games through KHJ -TV Los Angeles and WNAC- 1956. The price was a flat $1 mil- TV Boston. The WOR -TV crew, lion a year for the telecasting which had telecast the Dodgers privileges and an overall package home games throughout the year, price of $1,370,000 for the radio originated the pickups from Ebbetts right s. Concurrently, Gillette Field in Brooklyn. TV pickups signed a contract with MBS to from Yankee Stadium were han- broadcast the games by radio for dled by the crew of WPIX (TV) the full six years and subsequently New York, which telecasts the negotiated a TV deal with NBC - Yankees' home games. WPIX and TV which runs through 1954. WINS also broadcast the games from Yankee Stadium on TV and This year, Gillette added 100 in- radio, respectively, but without pay dependent stations to the 560 Mutual affiliates broadcasting the from Gillette, under a rule that in the stations carrying a team's home series games U. S.; placed games through the season may the broadcasts on the CBC stations broadcast that team's World's ...the in Canada, with the play -by-play its park. also broadcast in French Series games from home accounts Red Barber, who has been de- Type 315 5000 Watt in Eastern Canada; and added a -American network which re- scribing Dodgers games since 1939, Latin and Mel Allen, with as long a AM TRANSMITTER ceived their reports in Spanish. Armed Forces sent record with the Yankees, an- The Network nounced the telecasts. Ralph Giffen, the series to U. S. fighting men Present day regional stations and WOR -TV camera director, super- and women around the globe vised the video pickups from Eb- utilizing directional antenna the Voice of America told the rest betta Field; Jack Murphy those of the world about this annual from Yankee Stadium. Al Helfer, systems find this modern trans- who does the MBS "Game Of The mitter ideally suited to their Day," and Jack Brickhouse of WGN Chicago handled the radio play - requirements. No features that by- play accounts, with Bill Corum, Gillette fight announcer, supplying would improve performance, color. reliability, and ease of instal- lation have been omitted. Buckingham Appointed Important refinements, such as A. O. BUCKINGHAM, advertising extra equipment for matching consultant, has been named man- aging director, Young & Rubicam transmitter output to highly Ltd., London. He succeeds George D. Bryson, who is to return to selective load circuits, are this country as a vice president included. Complete details and contact supervisor of the agen- cy's New York office, Sigurd S. furnished on request. Larmon, president, announced last week. TV on Fire USE of TV to observe the interior of steam generators' furnaces in power plants has 560 kc. proved a successful aid in maintaining efficient opera- tion, according to a report by Vie 13fjilaòelpfjia L. M. Exley, Long Island (N. Y.) Light Co. engineer. Mr. Exley made his report at the 3litquirer *tatiott Falls General Meeting of the American Institute of Elec- trical Engineers in New An ABC Affiliate Orleans. Camera was placed in an opening at the top of First on the Dial two pulverized coal and oil In America's Third Market fired furnaces and recorded changes during different stages of combustion. Lenses MANUFACTURING COMPANY were protected by water and 4212 5. Buckner Blvd. Dallas 10, Texas Represented by THE KATZ AGENCY air -cooled glass. BROADCASTING Telecasting October 6, 1952 Page 65 .
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