SIX WAYS Traditional Media Impacts Your Audience

AUDIENCES STILL RELY ON TRADITIONAL MEDIA % Sixty-ﬁve percent of North Americans put 65 their trust in traditional media as a reliable 1 source of news.1 MOBILE AIDS TRADITIONAL MEDIA Fifty-seven percent of consumers continue to be more likely 57% to get news through mobile devices than through desktop Get News or laptop computers.2 on Mobile 2 Device

TRADITIONAL NEWS DRIVES % ONLINE MEDIA 59 NEWS APPS ARE BECOMING MORE PROMINENT: Fifty-nine percent of Americans get their local news from % 3 59 3 news websites or apps. TRADITIONAL MEDIA BRANDING TOPS SOCIAL MEDIA TV, RADIO & PRINT 4 ONLINE 4

Local Television News 30 Yahoo! News 20

Fox News 29 CNN.com 19 4 NBC/MSNBC News 25 Fox News Online 19 CNN 22 HuﬀPost 18

ABC News 20 New York Times Online 17

Regional/Local Newspaper 20 Washington Post Online 15

CBS News 20 BuzzFeed News 15

Local Radio News 17 NBC/MSNBC News Online 15

NPR News 13 Local Television News Sites Online 14

BBC News 11 BBC News Online 11

PBS News 10 MSN News 11

City Paper (eg Boston Globe) 9 Regional or Local Newspaper Website 10

New York Times 9 NPR News Online 10

USA Today 8 Website of City Paper (eg Boston Globe) 9

Washington Post 6 USA Today Online 9

Free City Paper 6 ABC News Online 9

Weekly Use More than 3 days per week Weekly Use More than 3 days per week

ONLINE USERS PREFER DIRECT SOURCES FOR TRADITIONAL NEWS CONTENT While most consumers choose to go directly to a news source, they are using a combination of news access methods on a regular basis.4 5 27% 20% 25% 7% 7% 9%

Direct Search Social Mobil Aggregator Email Media Alerts

PAID JOURNALIST HAVE A RESPONSIBILITY TO VET INFORMATION Social media is still working to strike a balance between privacy and sharing of content.

of US adults who prefer getting news through social media 6 56% said they had shared news they later found out was made up.5 SOURCES: 1. Edelman Trust Barometer, 2019 • 2. Survey conducted July 8-21, 2019. The Pew Research Center. • 3. Survey conducted Oct 15-Nov 8, 2019. The Pew Research Center. 4. Reuters Institute, Digital News Report 2019 • 5. Survey conducted Feb 19-March 4, 2019. The Pew Research Center