Chapter – 3 Sources of Career Information For

CHAPTER – 3

SOURCES OF CAREER INFORMATION FOR CAREER SEEKERS

3.1 Introduction:

Career Information in the form of book, student journal, teacher’s guide, companion website and other valuable tools help palatial career seekers to begin thinking about possible career. There are many sources that provide career information on various aspects of careers. Career information sources are too many and too plenty. They are available in different forms, in different channels and in different media. An attempt is made in the chapter to picturise the career information sources, available for use in the geographical proximity of Haveri District.

3.2 Career Information Sources:

Different definitions of career information, advice and guidance are in use in different countries and among different agencies.

According to Oxford English Dictionary, Career means “An occupation undertaken for a significant period of a person’s life and with opportunities for progress”. According to Cambridge Advanced Learner’s Dictionary, Career means “The job or series of jobs that you do during your working life, especially if you continue to get better jobs and earn more money”.

Those who are in the process of seeking careers are referred as career seekers who require career information advice and guidance. “Career guidance refers to services and activities intended to assist individuals, of any age and at any point throughout their lives, to make educational, training and occupational choices and to manage their careers. Such services may be found in schools, universities and colleges, in training institutions, in public employment services, in the workplace, in the voluntary or community sector and in the private sector. The activities may take place on an individual or group basis, and may be face-to-face or at a distance (including help lines and web-based services). They include career information

29 provision (in print, ICT-based and other forms), assessment and self-assessment tools, counseling interviews, career education programmes (to help individuals develop their self-awareness, opportunity awareness, and career management skills), taster programmes (to sample options before choosing them), work search programmes, and transition services” (OECD/ The European Community, 2004, P. 10).

As such Career information includes, Job and industry descriptions, Information about employment trends and opportunities, Details about education providers and training, and information about courses, qualifications and the costs involved, Remuneration and financial information, and Computer programmes that assist people seeking information or trying to come to a career-related decision

Career Information helps to focus on what one wants to do for a living. With the help of career Information one can decide his/her career goal. Career information directs and helps to accomplish what one wants to do. It gives details about the possibilities that exist with any career one chooses. It can guide everyone for doing what they want to do in their life rather than just aimlessly drifting from job to job. Career information facilitates better matches between the skills and qualifications, held by job-seekers and those sought by employers. It helps in increasing the efficiency of job searching, so the duration of unemployment is reduced.

Career information enables users to find data relevant to their needs. It helps to make good choices about career goals, and it helps to lay down a plan to achieve these goals. It also focuses on preparing individuals for a stable and linear career.

3.3 Sources of Career Information:

Career information is available in different formats in different channels and in different media. It is available in print as well as non-print media. Newspapers play an important role in the communication of career information. Like the Newspapers, Periodicals, magazines also carry career information quickly and more precisely to the job seekers.

Periodicals are published in a variety of forms. One may divide the periodicals on the basis of their frequency of publication like weekly, fortnightly, quarterly, monthly, Bi-annually and annually.

Some of the popular career magazines which are quite popular in this area are discussed.

3.31 Magazines:

1) Udyoga Jagattu, Edited by R. Balakrishna, Anurag, Bangalore, Weekly (VI-, 2005-).

This periodical provides absolutely up-to-date information about different types of employment. The periodical is edited by R. Balakrishna. It is a weekly employment magazine published only in Kannada language.

This is a career Information tool listing currently available jobs in State Government, Central Government, Semi Government, Public and Private sectors. Describes various job opportunities announced during a week. This provides brief write-up on different subjects every week. It also includes solved question papers on General Knowledge and General Kannada of different examinations. It also includes columns like “Vocabulary Building Exercises” and “Competitive English Corner” hich helps to improve our English knowledge. The Footer of each page has a sentence of general knowledge.

This periodical covers comprehensive information about different types of jobs and is strongly recommended for public and academic libraries. On every Friday Udyog Jagattu is available in market.

2) Employment News, Ministry of Information and Broadcasting, New-Delhi, Weekly (VI-,1976-).

Employment News was launched, in 1976. The Office of Employment News is headed by a General Manager-cum- Chief Editor.

Employment News Paper is very popular among the youth, those who are seeking jobs in Government Sector. Its prime objective is to provide an effective platform on job vacancies, job oriented training programmes, admission notices relating to job oriented courses and result of recruitment examinations. In addition to job vacancies, Rozgar Samachar, in each issue, carries article on job opportunities in various sectors, including emerging sectors. It is a weekly journal and is published simultaneously in Hindi, English & Urdu. The weekly carries advertisement for jobs

31 of Central, State Governments, Public Sector Undertakings, Autonomous Bodies, Universities, admission notices for professional courses, examination notices and results of organizations like UPSC, SSC and other general recruitment bodies and mid level career promotion opportunities. In addition to this, there is also an Editorial segment, which carries articles on career opportunities. The aim of employment news is to supply the relevant career information.

This magazine provides absolutely up-to-date, reliable and complete information about vacant jobs. It has been meant for all job seekers.

Today, the Employment News Bulletin is recognized as one of the leading English language magazine. This is a useful work and thus it is recommended for university libraries and public libraries. To strengthen human resources especially of youth to make them skilled and employable, a new series “incredible! North East” has been launched.

3) Udyoga Vani, Edited by S. Santosh Kumar, Yuva Karunadu,Bangaluru, Fortnightly (VI-,2010-).

This is a Career Information tool listing currently advertised up jobs. It has been edited and published by S. Santosh Kumar. This periodical was started in September 2010.

The purpose of this periodical is to list all types of vacancies in different sectors. The periodical includes an essay dealing with different subjects. These essays will be supplementary for candidates appearing for different examinations conducted by Karnataka Public Service Commission. Information on current affairs like Science Quiz, Corporate Quiz, Sports Quiz etc. also figure in the periodical provided in the periodical issue is collected through reporters and by browsing the internet. The job vacancies called up are made confirmed by visiting to the concerned websites. The periodical contains essential and up-to-date information on various vacancies. The arrangement of the career information is classified. One can locate a detailed information easily and quickly.

It is in tabloid format. It is also economically priced. Therefore anybody can afford this magazine. This is a significant work, which will meet the requirements of

32 unemployed youths. The periodical can be recommended to small, large, medium, public and academic libraries.

4) Udyoga Spoorthi, Edited by M. Rahul, Omkar, Bangalore, Fortnightly(VI-, 2005-).

This is a periodical in kannada language edited by M. Rahul. The publisher is a large publishing house, which has a high reputation. It is a fortnightly kannada magazine.

It lists all types of opportunities available in Government, Public and Private sectors. The periodical is meant for unemployed youths. Every issue contains an essay by the editor in the “ Nanna Matu” column, dealing with different topics. Also contains the following information; Questions and answers on current events, Pada Suduku and Kaigannadi Sawalugalu. It gives detailed information about different job vacancies in Government, public and private departments and concerned address, telephone numbers and website names. The arrangement of entries is classified. The data is collected from official sources. It is in tabloid format. The paper used is of good quality. This is a periodical, which has successfully attempted to inform up-to-date information about job opportunities, is strongly recommended for public and academic libraries.

5) Udyoga Shrusthi, Edited by Subhash. R. Shetti, Ahimaani, Bangalore, Fortnightly (VI-,2005-).

This periodical presents current career opportunities advertised up in the country. It is edited by Subhas R. Shetti. It is a fortnightly magazine published in Kannada language.

All the job opportunities are noted down in bold and big fonts in the front page. It provides detailed information about each job like name of the post, number of posts called up, educational qualification, Application format, last date to apply, website name etc. It also contains an article on contemporary subjects in all fields. The information provided is accurate and dependable because the author declares in the last page of the periodical that all the matter published in this periodical are with definite evidence. The arrangement is classified. The career information can be

33 located easily and quickly. The periodical contains 16 pages and the size is 380 mm x 300 mm. The quality of paper is good.

The periodical is useful for unemployed youths and students. This periodical is also recommended for academic and public libraries.

6) Udyoga Varte, Edited by Laxman S. Uppar, Classic, Dharwad, Fortnightly (VI-, 2007-).

Udyoga Varte has been brought on fortnightly basis since 2007. Udyoga Varte contains career information available in all sectors. The aim of the periodical is to inform the new job opportunities available in different fields. It has been prepared by the staff of the Classic KAS and IAS study circle, Dharwad under the chief editorship of Laxman S. Uppar whose qualification is B.E. The editor as well as the publisher, Laxman S. Uppar.

This covers, a vast amount of job opportunities in Central Government, State Government, Semi-Government and Private sectors. However, primarily it publishes recent career opportunities in the form of a periodical in Kannada language. The other features cover columns on ‘Swayam Udyoga’, ‘Spoken English’, ’Samanya Jnana’, ‘Vrutti Margadarshan’, ‘Vyaktitwa Vikasana’, ‘Current Affairs’, ‘Pada Udyoga’ etc. Most important thing is that it also gives information on concerned website. It is kept up-to-date. It provides thorough, reliable and complete facts about jobs.

The career information can be located easily and quickly in this periodical as it contains a detailed index. The arrangement is classified. It is in tabloid format. The paper quality is good. As the cost of this periodical is minimum, anybody can afford it. This is an extremely useful source of career information. It provides information about job opportunities useful for all unemployed youth. It is extremely useful for “Career Information” and it is recommended for academic and public libraries.

7) Job News, Edited by Girish Taalikatte, Lankesh, Bangalore, Fortnightly(VI-, 2011-).

It was started in June 2011. The work has been edited by Girish Taalikatte. It is a fortnightly magazine. The publisher is a large publishing house, which as a high reputation.

This is an employment news bulletin in Kannada language listing currently published job opportunities in India in general and Karnataka in particular. The career information appeared in the periodical issue is assembled through newspapers and through reporters and also by browsing the internet. The career information collected through internet is verified by consulting the website of concerned job. The editor writes an essay on different topics in the column named ‘Turning Point’. The column named ‘Untold Opportunities’ includes the list of all jobs and other job related information like the name of the institution/board, educational qualifications required, last date to apply and concerned website name etc.

The facts provided in the periodical are accurate and complete. Career Information has been described in detail. It is useful to all adults.

The different types of job opportunities are listed in the front page. It helps the reader to locate career information easily and quickly. The sequence of the entries is classified.

The periodical contains sixteen pages and is in tabloid format.

This is the most useful and comprehensive work in the field of career information. It should be of immense value to unemployed youths. It is highly recommended for academic libraries and public libraries.

8) Job Reporter, Edited by Laxman S. Uppar, Dharwad, Fortnightly (VI-,2011-)

Job Reporter is a fortnightly English Employment News Bulletin for unemployed adults. The editor as well as publisher of this periodical is Laxman S. Uppar. It was started in the year 2011.

In the beginning this provides all the headings of the job vacancies called up. The index of job opportunities has been provided in the back side of the front page. The Job Reporter provides information not only about job opportunities but also about Education and Career. It contains brief write-up on career. It includes other columns like “Current Affairs” and “General Knowledge”. Index given at the end provides a detailed list of job vacancies which includes Name of the Recruitment Board, Post Name, Qualification, Last Date to apply and website name of the Recruitment Board

35 etc. This page also lists Forthcoming competitive examinations. The Editorial column deals with brief inspiring write-ups.

For each job detailed information along with concerned website name is given in this periodical. Therefore the information is reliable and up-to-date. It is extremely useful for career seekers jobs. The information is detailed and easy to understand. The arrangement is classified. Each issue contains 16 pages and is in tabloid format. The paper quality is good.

This provides information about vacancies. This is a significant work, which will meet the requirements of unemployed youths. It serves as an aid in seeking job. It is recommended for university libraries and public libraries.

9) Spardha Chaitra, Edited by B.S. Vasanthkumar, Rajahans Enterprises, Bangalore, Monthly (VI-,2004-).

This is a monthly periodical in Kannada for students who are preparing for competitive examination.

It is a career oriented periodical, which aims to serve a wide range of readers. Every issue will have an editorial column which includes an article on contemporary subjects. Every issue will also contain quiz competition under the column name “Yavudu/Yarivaru?”.

Every issue will contain ‘ekhanagalu’, ‘Sthira Ankangalu’ the length of which each issue includes brief write-ups on international affairs under ‘Suddi Swarasya’. There are several items of information that enlightens the readers on various aspects of general knowledge.

Every issue will provide model question papers with Answers which are helpful to competitive examinations on subjects such as Mathematics, Science, Current Affairs, Physical geography, Indian Constitution and also original Question Paper of Postal Assistants Examination conducted are given for practice.

The cost of the periodical is affordable. The work has been ably edited and is recommended strongly for libraries. This is a career oriented periodical useful for senior school students, college students as well as job seekers.

10) Spardha Vijeta, Edited by K.M. Suresh, Kaveri , Bangalore, Monthly (VI-, 2008-).

Spardha Vijeta published monthly in Kannada language contains career information required for KAS, B.Ed, PSI, KSRP examination. Every issue contains contemporary articles in all fields such as articles on Sports, Science and Technology, Culture, Education etc. The articles are prepared by a qualified staff including skilled editors. Emphasis is given to current affairs as well. The column “Vijnana” provides a detail write-up on day-today science. Every issue, it provides a comprehensive biographical sketch about one living or deceased scientist under the column name “Tingaligobba Vijnani”. Another column ‘Manasik Samarthya’ provides comprehensive details on mental ability test. Every issue will also contain one question paper of previously conducted testing’s for recruitment.

The arrangement of entries is classified.

The format of the magazine is rather pleasing. Each issue has one hundred pages, and is economically priced.

This is a significant work, which will meet the requirements of students, teachers, scholars as well as job seekers. It should be of immense value to unemployed youth as well.

11) Spardha Spoorthi, Edited by Laxman S. Uppar, Spardha Spoorthi, Bangalore, Monthly (VI-,2005-).

This is a career oriented periodical in Kannada for senior school students and job seekers.

The Editorial column “Spoorthi Matu” includes an inspiring article by the editor. A column “Udyoga Margadarshi” lists all the Forthcoming Examinations of Central, State Governments, Public Sector Undertakings, Universities, BESCOM, LIC, NDA etc. Beside this every issue contains several columns on current affairs, international news, politics, science and technology.

Every month the Spardha Spoorthi conducts a quiz competition in order increase our general knowledge. The readers can participate in the quiz competition by sending the coupon to the given address. Winners are selected by lottery method.

Every issue gives information even on Mathematical Aptitude, General Mathematics, Mental Ability, General Studies which includes History, Indian Constitution, Indian Economics, General science, Geography, Psychology of Education, computer, General Kannada etc. Followed by the Question Papers with answers of different competitive examinations such as Central Teachers’ Eligibility Test, KAS Preliminary Model Question Paper, Police Constable Model Question Papers etc. are provided. Any changes in the syllabus of competitive examinations such as KAS, IAS etc. is given in the periodical.

The articles and other information have been written by the qualified staff who have sound academic back ground. The magazine has been prepared for job seekers. The articles reflect contemporary trends. Therefore the information is reliable and complete. It follows classified arrangement.

This work will appeal to college students, teachers and job seekers. It is easy to use for career related questions. It is highly recommended for public and academic libraries.

12) Spardha Jagattu, Edited by R. Balakrishna, Anurag, Bangalore, Monthly (VI-, 2005-).

Spardha Jagattu is a Kannada monthly magazine with latest career information and current affairs. Every issue contains regular columns like editorial and others for example biographies of scientists, wild life and birds etc.

Every issue also contains collection of Question Banks with answers of RRB, Primary School Teachers, Selection of Police Constable Examinations etc., which helps us to prepare for the competitive exams. “Udoga Mahiti” column contains Employment News in brief.

The arrangement is classified. Each issue has Hundred pages. The quality of paper is good.

This periodical is strong on subjects of current affairs and career information. This periodical has an appeal for wide cross section of readership, including senior school students, college students and job seekers. Thus it is recommended for school, college, university and public libraries.

13) Spardha Chanakya, Edited by N.M. Biradar, Lavanya Mudrana, Bangalore, Monthly (VI-,2009-).

This is a periodical in Kannada Language for job aspirants published monthly.

Every issue consists of several columns on various, Model Question Papers of Current Affairs, useful for IAS, KAS, PSI, PC, B.Ed, D.Ed, SDA, PDO, LIC, Bank Exams etc. are also given in each issue.

The arrangement is classified. One can easily locate the information as it has been provided with index along with page numbers.

The treatment is scholarly in nature but readable. Every article has been described comprehensively. The articles have been written by authorities in their field. Articles are presented along with the name and designation of the author.

The paper quality is good. It has sturdy binding. The cost of the magazine is kept economical. It is recommended for all types of libraries.

14) Competition Vision, Edited by Laxman S. Uppar, Spardha Spoorthi, Bangalore, Monthly (VI-,2007-).

This is a good source of Career Information and Current Affairs edited by Laxman S. Uppar.

It lists forthcoming competitive examinations. Every issue has scholarly articles on contemporary subjects, it also provides brief factual information on current affairs of States, National and International on subjects such as Defense, Economy, Science and Technology, Health, Judiciary, Places in News, Miscellaneous, Persons in News, Appointment or Elected or Nominated , Awards and Honours, Sports, Entertainment, Obituary etc. Model question papers of KAS and other Exams are also given for practice. Each page contains General Knowledge of one sentence on footnote. The Arrangement is classified. This is a monthly magazine which has successfully attempted to cover all present-day current affairs and recent career information. It is recommended for college, University and Public Libraries.

15) Guide, Lankesh media, Bangalore, Monthly (VI-,2006-).

Guide is a famous career oriented periodical which reports the career and current awareness information. It is edited by Gouri Lankesh with Girish Talikatte and Umakanthgouda. M.A. The publisher is a large publishing house which has high reputation. The sister publications are Job News, Lankesh Magazine etc.

It is a useful periodical publication updated on a monthly basis. This is an extremely useful source of current events. This source of career information is broad in scope covering almost every subject concerned with all competitive exams.

The arrangement is classified under subject headings.

One can quickly locate and identify the information. The information is of first rate quality generally up-to-date. It has more than 90 pages. The cost of the periodical is very minimum.

This is an excellent source for significant facts concerning career information and current affairs. This is the most useful and comprehensive work in the fields of career and current affairs. This is highly recommended for academic and university libraries.

16) Study Planner, Edited by Laxman S. Uppar, Spardha Spoorthi, Bangalore, Monthly (VI-,2009-). This is a monthly in Kannada for job seekers. This is the proud publication of classic KAS and IAS Study circle. The sister publications are Spardha Spoorthi, Coompetition Vision, Udyoga Varte, Job Reporter, Practice test Series.

The study material is a compilation of essay-length articles on important topics in science and technology, social sciences etc. The arrangement is classified.

This periodical is to be regarded as the most comprehensive single volumed encyclopaedia in the field of science and technology. It gives brief, selective and up- to-date information. This recommended for College, University and Public libraries.

17) Butti, Edited by Vinod Kadakol, Delhi Press Patra, Bangalore, Monthly (VI-, 2004-).

This is a basic General Knowledge genius for all competitive examinations. This is a monthly Kannada magazine covering important current affairs and career information.

This is an excellent source for study material on different subjects every month. It provides model question papers along with answers of Forthcoming exams. This is followed by previous years’ question papers.

Butti is a G K Genius for all competitive examinations. This is recommended for all academic and public libraries.

18) Competition Success Review, Edited by Surendra Kumar Sachdeva, CSR, New-Delhi, Monthly (VI-,1981-).

Competition Success Review is a very popular English career oriented periodical. The CSR has a high reputation. The magazine is certified by Audit Bureau of circulations that CSR is India’s largest selling magazine in English among all Fortnightlies and Monthlies. It contains articles of special interest to readers with greater details.

CSR is a very popular magazine. It provides thorough, reliable and complete information. The articles are signed. The work has been written for scholars and adults who are seeking jobs.

CSR is recognized as one of the leading English language career and Current Affairs periodical. This periodical has an appeal for wide cross section of readership, including college students, scholars and senior school students. Thus it is recommended for school, college, university and public libraries.

19) Competition Wizard, Edited by Jojo Mathew, M P Printers, Noida(UP), Monthly (VI-,1979-).

Competition Wizard is a English monthly for IAS/ PCS exams, edited by Jojo Mathew.

The competition Wizard is a comprehensive publication, covering contemporary articles relating to National, Bilateral International Economy, Science and Technology, Environment, Guest column, Economical, Backgrounder etc. This magazine is a rich resource for information in every aspect of the UPSC format. The contributors are scholars and authorities in their field.

Today, Competition Wizard is recognized as one of the leading English language current affairs periodical. It is a rich resource of information in every aspect of competitive exams especially IAS exams. It is recommended for College, University and Public libraries.

20) Pratiyogita Kiran, Edited by Shambhu Sharan, Kiran Prakashan, Delhi, Monthly (VI-,1996-).

Prattiyogita Kiran is a complete magazine for all types of competitive examinations like SSC, Railway, Airforce, IBPS, SBI etc. It is a monthly magazine published in English language.

It is a compendium of general knowledge. It has been covering all important news in history, Arts, Geography, economy, Constitution and Polity, General Science, Culture and Awards of National and International in capsule form. How to prepare for Interview segment helps the reader to prepare mentally to face any kind of interviews. The column named ‘Important Information and Guidelines’ provides employment news in detail.

This magazine is a rich resource of articles, current affairs and model solved papers. This is generally reliable and extremely useful for job seekers. It is recommended for college, university and public libraries.

21) Chronicle, Chronicle IAS Academy, Delhi, Monthly (VI-,1989-).

Chronicle is a career and competition monthly published by Chronicle IAS Academy. Chronicle is a unique magazine especially meant for IAS aspirants. Topics of special interest to candidates appearing for civil services exams have been provided with greater details. The treatment is scholarly in nature but readable. The subject has been described comprehensively in one general article. This work has been written for scholars The cost of the magazine is 65 Rupees.

Chronicle is reliable and extremely useful for Civil Services Examination which contains significant information on one subject every month. Thus it is recommended for university and public libraries.

22) Current Affairs, Edited by Ravindra Dhankar, Dhankar, Saket Meerut(UP), Monthly (VI-,2005-).

Current Affairs is a careers digest monthly, published in English.

This magazine plays vital role in all the competitive exams especially banking exams. It is a rich resource for current affairs.

The work has been written for college students, and job seekers. This is a highly useful work for senior college students and job seekers. It is strongly recommended for college, university and public libraries.

23) Competition Refresher, Edited by Pritam Singh Bright, Bright Group, New- Delhi, Monthly.(VI-,1968-).

Competition Refresher is a complete youth Career magazine. It has been started in the year 1968. It is a monthly published in English. Today, CR has maximum readership i.e. give crore readers as per Audit Bureau Circulation. The magazine is approved by the directorate of education. This magazine is a repository of Current General Knowledge. It provides latest general knowledge in capsule form. The column ‘competition opportunities’ gives employment news.

The information provided in the magazine in clear enough and certainly reliable.

This magazine is most famous magazine which is considered comprehensive in its coverage. This work has been proficiently edited and is recommended for college, university and public libraries.

24) Spoorthi Sinchana, Edited by Laxman S. uppar, Spardha Spoorthi, Dharwad, Quarterly (VI-,2011-).

Spoorthi Sinchana is a quarterly current events update published in Kannada language. Spoorthi Sinchana is the most comprehensive periodical in the field of current events. It is a quarterly publication of current events, useful for all competitive exams like IAS, KAS, PSI, PC, PDO, FDA, SDA etc. This magazine is full of knowledge of all the branches of study.

3.32 News Papers:

Newspaper is the oldest and the most widely used medium even today. The purpose for which the newspapers exist is the dissemination of information. In doing so they discharge the obligation to inform the public of latest happenings as and when they happen. Their role is commendable in educating the public and promoting their causes. The newspaper continues to retain its pre-eminent position all over the world even in the face of the onslaughts from television. Basically the need for news and newspaper arises out of the need for information. Newspapers also give much information about career. In the modern living, it is the newspaper which awakens everybody in all areas. Some popular newspapers which provide career information are discussed below.

1. Samyukta Karnataka: Lokashikshana Trust, Hubballi, (VI-,1934-) e-paper: samyukhtakarnataka .com

Samyukta Karnataka a Kannada daily is one of the most popular newspapers in Karnataka. Earlier, Samyukta Karnataka was reporting Employment News of Central and State Governments, Government undertakings, Public Sector and Banking Jobs in India, Staff Selection commission Employment News, UPSC Recruitment, Defense jobs information etc. in a separate supplement named “Samyukta Udyog” which was meant for career information. But it has been stopped now. At present the information about job vacancies is published in the column named “ SK Classifieds” every day. Along with other advertisements, job vacancies in different sectors are published here daily. The information about jobs like salesman, helpers, tailors, workers for MNC companies, teachers, computer operators,

44 accountants, technicians, security guard etc. are given. Usually these jobs are offered to people who have minimum or no qualification.

2. Prajavani: The printers (Mysore) Ltd; Bengaluru; (VI-,1948-) e-paper: prajavani.net

Prajavani is the oldest Kannada-language daily newspaper.

Prajavani provides all types of career information. It attracts readers from all catergories as well as job seekers. In the column “Prajavani Classifieds”, along with other advertisements, job vacancies are published daily. It contains advertisements for all categories of job seekers, irrespective of educational qualifications including illiterates.

The Monday supplement “Prajavani Metro” contains a page named “Shikshana Margadarshi”. It contains a column named “Udyogavakash Allali”. It gives details about different jobs and their concerned website names. It also contains an article on different careers, including career opportunities.

The Wednesday supplement “Prajavani Metro” contains a column “Prachalit” which sometimes contains articles on different careers. Another column named “Udyoga Vani”, provides job related information in the state. The column “Prajavani Classifieds” provides information about job vacancies in different fields along with other advertisements.

3. Vijaya Karnataka: Bennet, Coeman & CoLtd; Bengaluru, (VI-,1999-) e-paper: vijayakarnataka epaper.com

Vijaya Karnataka is a Kannada daily newspaper published from a number of cities in Karnataka. It is published from Bangalore, Hubli, Mangaluru, Shivamogga, Gangavathi, Belagavi, Davanagere etc at a time.

This is a major kannada language daily newspaper. It carries the supplement named “Namma Mahanagar” for whole week from Sunday to Monday. Every day this supplement contains the column named “VK Classifieds” which provies a sub column named “Recruitment /Job vacancies/other vacancies” which provides

45 advertisements about jobs in and outside the country. It covers information of jobs related to Advertising, Marketing, Sales, Data entry operators etc., On every Wednesday under the column “VK jobs”, career information is published.

4. Kannada Prabha: Express publication (Madurai) Ltd; Bengaluru, , (VI-, 1967-) e-paper: epaperkannadaprabha.in

Kannada Prabha is a morning daily News Paper. Daily the column “Prakatanegalu or Mini Jahiratu” brings job advertisements under the sub-columns named “Udyogavakashagalu (Job opportunities) or Bekagiddare(Wanted) or Nera Nemakati” (Direct recuritment).

Career information is covered on every Saturday in its supplement named “Bi-two Coffee”. The supplement contains a column named “Job Dari” (Job News) which gives information about the jobs. It gives job related information like the Number of vacancies, designation of the post, last date to apply and concerned website name.

5. Udaya Vani: Manipal Media Network Ltd, Manipal, (VI-,1971-), www.udayavani.com

Udayavani is a leading Kannada Daily News Paper. This provides information about jobs from Sunday to Monday. The “Udyogavakashagalu” column of classified ads contains job news.

The Tuesday and Wednesday issue of the newspaper contains a column named “Shikshan Margadarshi”. It contains small articles on important topics. These articles have been written for students and job seekers.

6. Vijaya Vani: VRL Group, Bengaluru / Hubballi, (VI-,2011-), web: vijayavani.net

Vijaa Vani is a Kannada-language daily newspaper distributed. It provides job news every day under the column named “Vijaya Vani Classifieds”. The news papers from Sunday to Monday contain job news. It lists jobs related to bakery, MNC company, paper work, training and employment , teachers, computer operators, DTP operators, duty doctors, staff nurse, word boys, carpenter, plumber, security etc.

Wednesday edition contains the column “Vijayavani Appointments” along with “Vijayavani Classifieds”. Both columns provide job news. The column “Vijayavani Classifieds” contains short advertisements about local jobs. The Wednesday supplement “Masti” contains a page named “Udyoga”. This page contains a column named “Kelasa Ide” which lists job vacancies. The same page has “Educare” column which gives answers to the career oriented questions asked by the students. It also contains an article about a career every week.

7. The Hindu: The Hindu Group, Chennai, (VI-,1878-), thehindu.com

The Hindu is an English-langauge Indian daily newspaper. It is a national newspaper since 1878.

The job opportunities are published from Sunday to Monday under the title “Classified Mart”. This column has a sub-column named “Situations vacant” which provides information on job opportunities. The Sunday edition carries a separate supplement for classifieds which includes various types of advertisements. The column ‘situations vacant’ lists jobs related to account and finance, call centres, courier, computer, detective/security services, garments etc.

On Wednesday the column “Empower” carries detailed advertisements about recruitments. It gives information about vacancies within the country and abroad. The purpose of this ‘Empower’ column is to provide with information, which brings the vacancy information as well as useful articles.

8. The Times of India: The Times Group, Mumbai, (VI-,1838-), timesofindia.com

The Times of India is an Indian English-language leading daily Newspaper established in1838. Times of India is the most widely read English newspaper in India.

It includes 8 pages of “Ascent” a supplement which contains career information.

9. The New Indian Express: The Indian Express Group, Delhi, (VI-,1932-), indianexpress.com

The Indian Express is also a leading English newspaper in India. The Monday edition has a supplement named “Education Express” which includes information about different careers and courses.

Career Information is provided under “Job vacancies”.

10. Deccan Herald: The Printers (Mysore) Pvt. Ltd; Bengaluru, (VI-,1948-), www.deccan -herald .ocom

One of the most popular newspapers in the state , started in the year 1948.

From Sunday to Monday the paper publishes the column “classifieds”. It includes advertisements of different types arranged under different sub-headings. The sub-heading “Job Opportunities” lists all kinds of jobs vacant in and outside the country. These consist of jobs related to accounts and finance, jobs in leading MNC companies, simple computer typing jobs, overseas jobs, part-time-jobs, work from home, receptionist/secretary, teachers, professors, architects, medical transcriptionist, data entry operator, female telecallers, jobs of call centres, drivers, marketing executives etc. The “classifieds” column varies in length from half page or full page to four pages.

A separate supplement for “Classifieds” is published on every Sunday which gives advertisements of different jobs. These advertisements have an appeal for wide cross section of readership including average educated layman, homemakers, illiterate persons, college students and scholarly persons.

3.33 Radio:

In rural areas, radios are very familiar. Messages relay from radio stations reach rural youth directly. Career seekers of rural areas are greatly benefitted by the information about career given through radio.

Radio broadcasts career information in a number of programs like Yuva Vani, Sthaliya Prakatanegalu, Udyoga Varte and Mahila Ranga. All India Radio Dharwad

48 broadcasts the Udyoga Varte on every Sunday between 12 – 01 P.M. And it broadcasts Yuva Vani from Monday to Thursday at 8.30 P.M. Occasionally also it announces the employment news.

3.34 Television as a Source of Career Information

In modern days, television has become the popular means of communication.

Following are some of telecast on TV;

i) Yuva Bharat : Yuva-Bharat is a ETV network program for the youth and future opinion makers. It is a “One stop Forum” on career guidance, employment opportunities and counseling for the youth. ii) Job show : India’s first televised Job hunt where we get some of the hottest jobs in the market today. The job show is brought by naukri.com in association with CNBC TV 18, every Saturday at 8.30 P.M. The same programme repeats 11 A.M. and 10.30 P.M. on Sunday.

3.35 Institutional Resource:

1. There is a district employment exchange office at Haveri which provides information on employments. 2. Public Library Even though so many facilities available, the number youth registered in employment cells in very low. As per February 2010, the number of registered youth at District Employment Exchange office, Haveri is 7592 of which 5645 are male and 1947 are female. The number of youth registered at employment exchange bureau of K.U. Dharwad is 114, of which 76 are male and 38 are female. 3. College libraries in the district also provide career information sources. 4. There is also one more Employment Bureau at K.U. Dharwad for Post Graduate students.

3.36 Internet:

Overall internet usage has seen tremendous growth over the last decade. The number of internet users globally rose from million to billions. Internet has become an

49 important source to obtain all types of information like health, education, transport, banking, market, trending, sports, matrimonial, legal, spiritual, entertainment etc including career information. Internet offers many top job sites on career counseling and career information to jobseekers. Some selected websites related to career information are: JobStreet.com, Monster.com, Naukri.com, TimesJobs.com, FresherWorld.com, Career.com, CareerBank.com, etc. These provide details of popular careers including job descriptions, salary statistics, training information, and more. Career development resources help aspiring professionals in their career choices and career changes. A literature search made on Emeralinsight.com and LISTA indicates that a number of studies have been accounted on the use of internet for different purposes. But surprisingly no studies have been reported on the use of Internet for obtaining career information. Hence an effort is made in this article to investigate the awareness and use of Internet for obtaining career information.

Internet is the modern means of communication. It is the advanced means of communication. Internet provides many career related search engines, some of which are as follows.

Prominent Career related sites:

1. JobStreet.com (www.jobstreet.com)

JobStreet.com is a job portal founded in 1997 at Kuala Lumpur, Malaysia. According to Forbes it is now Southeast Asia’s largest online employment company. It currently serves about 80000 corporate customers and 11 million jobseekers. The slogan of the firm is “Improving Lives through Better Careers”. The website features a job matching engine name LiNa for jobseekers and a job posting platform named SiVa for employers. The firm also provides other online recruitment products and services.

2. Monster.com (www.monastra.com)

Monster.com is one of the largest job search engines in the world. It was founded in 1999. Its headquarters is in New York, United States. The slogan of the firm is “Your calling is calling” & “Find Better”. It is one of the most visited employment websites in the United States and one of the largest in the world. It one of the most trafficked employment websites in the United States as ranked by Alexa.

Monster is primarily used to help those seeking work to find job openings that match their skill and location.

3. Naukri.com (www.naukri.com)

Naukri.com is an Indian job portal operating in India founded in March 1997. Its headquarters is in Noida. Its slogan is “India’s No.1 Job Site”. It is the brain child of Mr. Sanjeev Bikhchandani and started the company, Info Edge(India). Info Edge is a listed company on the Bombay Stock Exchange and National Stock Exchange of India. Naukri.com is one of the core businesses of Info Edge India. According to comscore, Naukri.com leads the online job market with 70% traffic share. The web has 40 million resumes registered. It publishes a monthly report called Naukri JobSpeak. The report includes hiring activities across different industry sectors, cities and functional areas. The monthly index presents the current picture of the Indian Job Market. It has received many awards and recognitions.

4. TimesJobs.com (www.timesjob.com)

TimesJobs.com is an Indian employment website operating in India and Middle East. It is also a job search engine. It is owned and operated by The Times Group. It is launched in 2004. Its slogan is “ Because you are worth more”. TimesJobs.com is a commercial website. TimesJobs.com has many industry-focused offshoots for corporate jobs.

1. TechGIG.com for IT industry 2. Cloudrecruit.co for IT eCommerce industry 3. Retail Jobs portal in association with the Retailer Association of India 4. BPO jobs- This allows BPO employees to register, search and apply for jobs via mobile. 5. Advertising Jobs- Jobs in media and advertising industry in association with Economic times – Brand Equity. 6. Government Jobs – All the government jobs advertised via different means are added here for the benefit of candidates/job seekers.

5. Fresherworld.com (www.fresherworld.com)

Fresherworld.com is the No. 1 job site for fresher in India. It provides information about job vacancies in the fields of IT, Software, Government, Technical, Banking & Finance and many others. It sends on an average 30000 interview call letters every month. It is connected with over 5000 companies. Since last 10 years it is giving recruitment service.

6. Career.com (www.career.com)

Career.com is an interactive recruitment advertising site focused on connecting qualified job seekers with employers in the high-tech fields.

7. Careerbank.com (www.careerbank.com)

Career Bank’s career centre offers a variety of available jobs in the industry. This site not only provides an opportunity to find a job on CareerBank but also post a job on it as an employer.

3.4 Conclusion:

The employment news bulletins and newspapers , have proved useful for our young graduates, engineers, scientists and other qualified persons, looking for employment or seeking to improve their prospects. The target groups of these are basically the candidates appearing for competitive exams and interviews. The objective of these periodicals and newspapers is to inform and educate the young people so that they can make an informed decision about their careers.

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