if you haven’t met a moomin yet, you’r missing the most magical fun ... Welcome to Moomin by Adexi where great kitchen interior design meets the fascinating world of the

The Moomins – a top selling timeless brand times gloomy universe of the Moomins resides as a fond The Moomin stories are timeless and globally universal. As childhood memory in many adult minds. The combination a consequence, the sale of Moomin merchandise has ex- of new modern Nordic interior design with carefully selected ploded over the last years, and the brand has recently been bits of the inspiring , provides the buyer with voted among the top 10 worldwide licensing brands. People a quality product that contains more than just design and all over the world simply love the Moomin universe, and functionality - it also holds an emotional value that brings the demand for modern interior design products combined forth a smile every time you enter the kitchen. with the simple, romantic and timeless drawings from the Moomin stories are rising. The product series is made in different designs to meet the demand of different types of consumers and to make the Moomin by Adexi is a series of kitchen quality products Moomin kitchen products available at all price levels. made to create aesthetic and emotional as well as functional value for the customer. The fascinating, loving and some- Welcome the Moomins to the kitchen environment.

Adexi A/S · Grenåvej 635A · 8541 Skødstrup · Denmark + 45 8741 7100 · [email protected] · adexi.eu 3 moomin REUSE

THE RECYCLABLE MOOMIN DESIGN BOX CREATED TO BE USED FOR SEVERAL PURPOSES

The Moomins live in harmony with nature in the Moomin The designer of the graphic design has created a box that The box can be used for storage in the children’s room, valley. It’s an idyllic and peaceful place, where the little white can be used for several purposes. First, the box itself func- under the bed guarding old love letters, as a gift box for trolls with the rounded snouts and big bellies and all of their tions as a gift wrap. It is beautifully decorated with a colour- another special occasion, for transporting fragile goods, or friends take care of each other and of the nature surroun- ful Moomin wallpaper and fabric ribbon in which you can simply as a colourful decoration on a shelf. ding them. This characteristic empathic and caring trait of carry the box in a stylish manner. When your new Moomin the Moomins has been a great source of inspiration for the product has left the box it tranforms into a wonderful and When you reuse the packaging you contribute to the Moomi- packaging design. practical Moomin storage box. nous attitude towards life, love of nature and in that man- ner you help us take care of planet earth in the Moomin way.

Let us save the world together

4 5 Item no 19130001 moomin romance Capacity, 0.8 L The Romance series is created in a 360º center switch romantic Finnish-inspired design. The Romance kettle has a full ceramic body Concealed heating element that matches the Moomin universe Boil dry safety protected cups, plates etc., and is enjoyably pre- sentable directly on the table and as a On/off switch with light charming serving pot. Effect: 1750 W Kettle no. 19130003 (above) The colourful and romantic design has different prints on each side. invites to cozy evenings under warm Item no 19130001 blankets with steaming tea and chatter Kettle no. 19130001 (to the right) RRP: 599 DKK / 79 EUR with your loved ones. The kettle comes with red stripes is delivered red textile cord. Item no. 19130003 in several colors and Moomin prints RRP: 599 DKK / 79 EUR that you can choose from.

Moominmamma ’Welcome home, Moomin, safe and sound, and welcome, friends! Come gather around!’ MOOMINMAMMA is a quiet and caring mother who never lets the little things get to her. She ensures the safe and loving atmosphere of the Moomin house – for her family as well as for visitors. No one is ever unhappy in the company of Moominmamma: she’s always ready to help, comfort and cheer up and she sees the silver lining in any cloud. Get inspired by the kettle print and find your inner Moominmamma.

6 7 Item no 19130003 The kettle comes in several colors and Moomin prints that you can choose from. Kettle no. 19130003 has different prints on each side.

8 9 Item no. 19130004

moomin elegant Capacity, 1.7 L ries suit the stylishly decorated home 360º center switch with space for creativity and recreation.

Concealed heating element The Elegant electric kettle is made from Boil dry safety protected spray painted metal 304 steel and has a practical open handle, which makes is Water level indicator it easy to pour. On/off switch with light Effect: 2025 W You can choose from different minima- listic Moomin prints all selected to har- monize with the stylish black and white Item no. 19130004 look. You simply boil the water in the RRP: 799 DKK / 109 EUR The Elegant series is created in a more electric kettle and carry the kettle di- stringent stylish black and white retro rectly to the table for everyone to enjoy design. The products in the Elegant se- when pouring the water.

’I’ll have to calm down a bit. Or else I’ll burst with happiness’ Moomintroll MOOMINTROLL is a curious and brave dreamer and thinker who loves his family above all else. He has great faith in his friends and worries if one of them is unhappy. Moomintroll is always happy when spending time with his friends. He’s a sensitive soul, but never bears a grudge. Get inspired by the kettle print and find your inner Moomintroll.

10 11 m

Item no. 19140002

moomin elegant For 2 slices of bread The Elegant toaster is made from spray Adjustable browning levels painted metal 304 steel. The two-slice toaster offers the user several options Cancel/defrost/reheat function for preparing the perfect toast. Removable crumb tray You can choose from different Moomin Self-centering function prints, picking out the one you love the Cord storage in base most, to make your morning breakfast Effect: 900 W ritual cozier.

Benefit from the practical heating and defrosting control and the adjustable Item no. 19140002 time control. RRP: 799 DKK / 109 EUR

Snufkin ’The main thing in life is to know your own mind’ is a deep-thinking vagabond who loves to wander by himself in the moonlight. But he also enjoys spending time with the Moomins. Snufkin comes and goes as he pleases and meets life, new people and places with curiosity. He’s laidback and calm and believes that life gets unnecessarily complicated if you carry to many things.

12 13 Designed by VE2, Aarhus Denmark

Item no. 19130002

moomin new nordic Full ceramic body The New Nordic series is created in an The kettle combines both aesthetics and Capacity, 1.0 L outstanding modern Scandinavian de- functionality. At first glance it seems as sign style. The use of materials - ceramic, a beautiful teapot but when looking 360º center switch wood and textile cord - in combination more carefully it reveals that it is actu- Boil dry safety protected with minimalistic shaping, defines the ally an electric ceramic kettle. voice of the new Nordic decoration Wooden on/off switch tendencies. The New Nordic series is The kettle comes with fast heating. Internal water level indicator for the modern home with cravings for If you prefer the kettle also comes in White textile cord luxury and stunning design. plain white - both with white textile cord. Cord storage in base The electric kettle is stylish and elegant Effect: 2025 W in the kitchen with textile cord and Item no. 19130002 wooden lid and on/off button. RRP: 1199 DKK / 159 EUR

’Oh, how wonderful! Oh how beautiful!’ SNORKMAIDEN is Moomintroll’s friend and playmate. They enjoy Snorkmaiden each other’s company and spend time together as often as they can. Snorkmaiden is a happy energetic daydreamer but can be very resourceful when she’s in a tight spot. When Snorkmaiden becomes Moomintroll‘s girlfriend, he learns that love can sometimes make you feel wistful and even downright sad. Get inspired by the kettle print and find your inner Snorkmaiden.

14 15 Item no. 19130002

The designers of Moomin New Nordic

The New Nordic series is designed by VE2. The experienced design team has created a durable design based on quality and honesty and a product series that unites both aesthetics and functionality.

VE2 was founded in 2007 by the three danish designers Tilde Nygaard, Hugo Dines Schmidt and Morten Lauritzen. With several years of experience and a common design edu- cation from The School of Architecture in Aarhus, they set out to join their diverse competences.

16 17 The Moomins and their mother

In 2020, the Moomins will celebrate their 75th anniversary. the great flood’ book back in 1945, the Moomins have ex- Despite the advanced age of the popular universe, you panded and spread all over the world. You will find the can still venture into the Moomin gardens in the popular Moomins as books and comic strips in some of the worlds Moomin app, and watch the 2019 worldwide Moomins largest newspapers, as opera, theatre, as a TV-series, and TV series, sent during prime time with a two-figured mil- even in a . You can even visit an entire lion-dollar budget. The Moomins just keep on going as an theme park ‘The Moominworld’ in , and in 2019, a inspiring and constantly growing success. new theme park ‘Moominvalley Park’ is opening in .

Since the deceased Swedish-Finnish author The Moomins keeps re-establishing as a brand on the market. first created the Moomin universe in the ‘The Moomins and

19 Moominpappa: ’The world is full of great and wonderful things for those who are ready for them’

MOOMIN BY ADEXI · version 1 · November 2018 Subject to changes