EAST COAST REGIONAL 2018 Hershey, PA

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Please join the FMS Philadelphia Chapter for the 2018 East Coast Regional Conference at the sweetest place on Earth! The conference will be a weekend packed with learning, networking and fun for the whole family for only $475! • Discounted Room Pricing! • Hershey Park tickets included for both Saturday and Sunday! The Hotel Hershey Registrants are responsible for making/changing/ canceling their hotel reservations. A special block 2018 of rooms has been reserved at The Hotel Hershey, EAST COAST REGIONAL 100 Hotel Road, Hershey, PA 17033. We encourage you to reserve your room early. You may call The Hershey, PA Hotel Hershey 717.508.1958 and mention that you are with Financial Managers Society Philadelphia. SEPTEMBER 23RD — 25TH Discount Room Rate of $209 per night. WWW.FMSPHILA.COM Registration Information http://www.fmsphila.com/events/2018-east-coast- regional-conference/ Conference Events Will Include: • Dessert Welcome Reception Sunday Night • Happy Hour at the Barrel Room at Troeg’s Brewery Sunday Sponsored by • NFL Party in the Milton Hershey Suite Sunday • Networking Dinner Monday Night EARN 13 CPE CREDITS Enjoy All That Hershey Has To Offer In between conference events, indulge yourself in pampering at the Chocolate Spa, which offers a variety of traditional massages, hydrotherapy, facials and more. Or head to Hershey Country Club to experience award-winning courses which are home to prestigious tournaments and that golf icons, Ben Hogan and Henry Piccard once called home. Hotel Hershey also has an indoor and outdoor pool, fitness center, dining, and shopping for your convenience. In addition to Hershey Park, you can visit Zoo America North American Wildlife Park, Hershey’s Chocolate World Attraction, Hershey Gardens, The Hershey Story: The Museum on Chocolate Ave, Hershey Trolley Works, to the Hershey Theatre. Title Sponsors:.

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The Hershey Company
BAMA 514 002 –Brand Audit The Hershey Company The Hershey Company BAMA 514 002 Brand Audit Project (25673039) (75548123) (75800128) (76044122) 2/8/2013 0 BAMA 514 002 –Brand Audit The Hershey Company Contents EXECUTIVE SUMMARY .................................................................................................................................. 3 I. Brand History ............................................................................................................................................ 4 Table 1: Hershey’s Branded Products ................................................................................................... 5 II. Intended Brand Meaning .......................................................................................................................... 7 Target Market ........................................................................................................................................... 7 Table 2: Target Market Segmentation .................................................................................................. 7 Brand Meaning .......................................................................................................................................... 8 Table 3: Assessment of Brand Meaning (as reported by Hershey’s) ................................................... 8 III. Actual Brand Meaning ............................................................................................................................. 9 Primary Associations ................................................................................................................................
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2012 Proxy Statement and 2011 Annual Report
Letters to Stockholders The Hershey Company Proxy Statement and Notice of 2012 2011 Annual Report Annual Meeting to Stockholders and Proxy March 20, 2012 Statement To Our Stockholders: It is my pleasure to invite you to attend the 2012 Annual Meeting of Stockholders of The Hershey Company to be held at 10:00 a.m. Eastern Daylight Time on Tuesday, May 1, 2012. Business scheduled to be considered at the meeting includes (1) the election of ten directors, (2) ratification of the appointment of KPMG LLP as the Company’s independent auditors for 2012, and (3) a non-binding advisory vote on approval of the Company’s executive compensation (say-on-pay). 2011 Annual Management will review the Company’s 2011 performance and will be Report to available to respond to questions during the meeting. Stockholders The meeting will be held at GIANT Center, 550 West Hersheypark Drive, Hershey, Pennsylvania. Directions to GIANT Center are included with these materials. The doors to GIANT Center will open at 8:00 a.m. Please note the only entrance to the meeting will be at the front of GIANT Center. Seating will be in the arena seats and will require use of the stadium steps. There will be designated seating for those using wheelchairs or requiring special assistance. If you plan to attend the meeting, you will need an ADMISSION TICKET and a government-issued PHOTO IDENTIFICATION to gain admission. Any of the following items will serve as your ADMISSION TICKET: • The Notice of Internet Availability of Proxy Materials you received by mail, directing you to the website where proxy materials could be accessed; • The top half of your Proxy Card, if you received your proxy materials in paper form; •AnAdmission Ticket supplied by our Investor Relations Department upon your request if your proxy materials were delivered by email; or •Aletter from your broker, bank or other holder of record, or your most recent account statement, indicating that you were the beneficial owner of Hershey stock as of the record date, if your shares are held in street name.
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It's Tu Ip-Pa Ooza!
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161 Museum Drive 717-566-7100 Hershey, PA 17033 AACAMuseum.org GROUP TOURS AT THE AACA MUSEUM, INC. The AACA Museum, Inc. displays original and restored cars, trucks, buses and motorcycles in a unique themed setting! Stroll through time with three levels of vehicles and memorabilia as you enjoy a trip down memory lane. Remember when gas was only 19 cents a gallon? Those hot summer nights at the drive-in or those burgers and shakes at the local diner? You can live those memories right here at the AACA Museum, Inc. Our Main Gallery is a cruise through time which begins in Battery Park, New York in the 1890s then takes you on a cross-country journey decade by decade ending in San Fransisco with vehicles from the 1970s! Along the way enjoy the art deco era of the 1930s in MUSEUM HIGHLIGHTS Miama, a 1940s gas station, Route 66 and even a 1950s drive-in. Cammack Tucker Gallery - The World's largest collection of Tucker Automobiles and artifacts Recreated turn of the century auto machine shop and 1940s gas station Authentic Valentine Diner from 1940 From Roads to Rails - Custom Model Train Display OPEN DAILY 9AM - 5PM Assembly Line Experience Closed: Thanksgiving, Christmas Eve Day, Christmas Day, New Year's Day. ALL ROADS LEAD TO HERSHEY There are also many great activities in and around Hershey, all within minutes of the Museum: Hershey Hershey's Chocolate World Visitors center Hersheypark ZOOAmerica North American Wildlife Park Giant Center The Hershey Gardens Hershey is centrally located within the state of The Hershey Story - The Museum on Chocolate Pennsylvania and makes a great stopping point either to Avenue or from other destinations.
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View Annual Report
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