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Bericht Buchmarkt China 2018 Herunterladen Buchmarkt China (2018) Falls Sie vorhaben, aus dem Bericht zu zitieren, führen Sie bitte zumindest das Buchinformationszentrum (BIZ) Peking als Urheber und als Titel des Berichts „Buchmarkt China (2018)“ an. Wenn Sie Textstellen im größeren Ausmaß aus dem Bericht zitieren, setzen Sie uns bitte davon in Kenntnis. Wir bedanken uns bei allen Lesern für die Aufmerksamkeit und freuen uns, Sie auf der Frankfurter Buchmesse wieder zu treffen! Weitere Kontaktdetails und Informationen über das BIZ Peking finden Sie hier: http://www.buchmesse.de/de/international/auslandsbueros/peking/ Folgen Sie uns auch auf Facebook: www.facebook.com/bizpeking Teil I Zahlen und Daten zum chinesischen Buchmarkt1 1. Buchproduktion und Buchhandel Laut Schätzungen von OpenBook beträgt der Gesamtumsatz des chinesischen Buchmarkts im Einzelhandel im Jahr 2017 ca. 80,3 Miliarden RMB, was einen Anstieg von 14,55 % im Vergleich zum letzten Jahr bedeutet. Im Einzelhandel hat der stationäre Buchhandel in China 2017 einen Umsatz von 34,4 Milliarden RMB (43%) erwirtschaftet, das entspricht einem Anstieg von 2,33% im Vergleich zum letzten Jahr. Der Internetbuchhandel sichert sich nach einer Wachstumsrate von 25,82% aktuell 57% aller Branchenumsätze. Besonders stark entwickelte sich online das Shop-in-Shop Geschäft mit einer Wachstumsrate von ca. 60%. Shop in Shop bezeichnet hier den Verkauf über bestimmte Online – Plattformen dritter Parteien, sowohl von Verlagen für Direktverkauf aber auch von Xinhua und private Buchläden zum Verkauf genutzt.. Laut SAPPRFT (State Adminstration of Press, Publication, Radio, Film and Television) haben die 1 Eine allgemeine Anmerkung zu Umsatzzahlen vorab – d.h. zu Zahlen in diesem Bericht, in früheren Marktberichten des BIZ, aber ganz generell zu den meisten Zahlen und Statistiken, die sich zum chinesischen Buchmarkt finden lassen: Umsatzzahlen basieren auf Mayang, nicht auf dem tatsächlich Umsatz. Mayang lässt sich als Listenpreis übersetzen; es ist der auf dem Buch aufgedruckte Preis eines Buches bzw. die Gesamtsumme der Listenpreise einer Ladung Bücher. Davon unterscheidet sich der tatsächlich umgesetzte diskontierte Preis (Shiyang). Ein Beispiel: Das Mayang der chinesische Ausgabe von Yuval Noah Hararis neuestem Buch 21 Lessons for the 21st Century von CITIC Press ist 68 RMB. Auf Amazon.cn kostet das Buch 51 RMB (also um 25% ermäßigt). In einem Buchladen kann man das Buch mit einer Kundenkarte zu einem Rabatt von ca. 10-20% bekommen. Der Kauf des Buches im stationären Buchhandel und auf Amazon würden in der Statistik aber jeweils mit 68 RMB berechnet. 1 insgesamt 584 chinesischen Verlage im Jahr 2017 512.000 Titel publiziert, davon sind knapp die Hälfte (49,8%) neue Titel, damit übersteigt zum ersten Mal die Anzahl der Neuauflagen die der Erstauflagen. Der Gesamtumsatz der Verlage betrug 87,96 Milliarden RMB, was einen Anstieg von 5,68% im Vergleich zum letzten Jahr bedeutet. Von 58 Titeln wurden mehr als eine Million Exemplare im Jahr produziert (Quelle: Press and Publishing Industry Analysis Report 2017). Anhand einer Analyse von Umsatzzahlen von Sortimentern, die an Open Book teilnehmen, lässt sich die Entwicklung der chinesischen Nachfrage 2017 in einigen wichtigen Kategorien miteinander vergleichen (Gesamtprozentzahl <100%) Kategorien Umsatzanteil (%) Wachstumsrate (%) Lehrbuch (Lehrmaterial) 15 10 Sozialwissenschaft 23 -20 Kinder- und Jugendbuch 25 6 Belletristik 13 12 STM 8 -3 Sprache 6 -5 Ratgeber 4 -18 Kunst 4 -6 Biografie 1 -15 2. Wechsel und Veränderung der zuständigen Behörden für das Verlagswesen Im Frühjahr 2018 begann die zweite Legislaturperiode unter Präsident Xin Jingping. Fünf Jahre nach dem Zusammenschluss des staatlichen Büros für Presse und Publikation (GAPP) und des staatlichen Amts für Rundfunk, Film und Fernsehen (SARFT) werden die beiden Regulierungsbehörden wieder getrennt. Am 16. April feierte man die offizielle Eröffnungszeremonie für die Büros der drei Verwaltungsbehörden - State Film Administration, State Administration of Radio and Television, sowie die State Administration of Press and Publication (die gleichzeitig als National Copyright Administration fungiert). Die Umstrukturierung ist Teil einer Partei- und institutionellen Staatsreform, „... and shall strengthen the Party's overall leadership in these ideological areas and enhance cultural confidence, be innovative, stick to the correct orientation, place the people at the center of the work and strive for new progress“, according to a relevant senior official (China Daily: http://africa.chinadaily.com.cn/a/201804/16/WS5ad4b99da3105cdcf6518939.html). 2 3. Verlagsranking (Quelle: Open Book Präsentationen auf der Frankfurter Buchmesse 2017 und Beijing International Book Fair 2017) Top 10 der chinesischen Verlagsgruppen 2017 Gesamtranking nach Umsatz： 1. China Publishing Group（中国出版集团） 2. Jilin Publishing Group（吉林出版集团） 3. Phoenix Publishing & Media Group （凤凰出版传媒集团） 4. China South Publishing & Media Group（中南出版传媒集团） 5. China Industry and Information Technology Publishing & Media Group（中国工信出版传 媒集团） 6. Changjiang Publishing & Media Group（长江出版传媒集团） 7. Zhejiang Publishing United Group （浙江出版联合集团） 8. Chinese Universe Publishing & Media Group（中文天地出版传媒股份有限公司） 9. Shanghai Century Publishing Group（上海世纪出版股份有限公司） 10. Time Publishing & Media Group（时代出版传媒股份有限公司） Top Ten der chinesischen Verlage 2017 von insgesamt 584 Verlagen nach Umsatz: 1. Beijing United Publishing Co. Ltd.（北京联合出版责任有限公司） 2. CITIC Press Group（中信出版集团有限公司） 3. China Machine Press（机械工业出版社） 4. Hunan Literature and Art Publishing House（湖南文艺出版社） 5. Foreign Language Teaching and Research Press （外语教学与研究出版社） 6. Nan hai Publishing Co.（南海出版公司） 7. Beijing World Publishing Cooperation（世界图书出版有限公司） 8. People’s Daily Press（人民日报出版社） 9. Posts & Telecom Press（人民邮电出版社） 10. Jilin Publishing Group（吉林出版集团股份公司） Führende private Verlage Gemäß der Statistik von Open Book sind die folgenden fünf Privatverlage führend im Bereich Publikumspublikationen im Jahr 2017: Booky (中南博集天卷; 1,67% Anteil an Gesamtumsatz), Readinglife (新经典文化; 1,52%), Xiron (北京磨铁; 1,36%), Dolphinmedia (海豚传媒; 0,92%) und Huazhang Books (北京华章图文; 0,84%). Der Fokus ihrer Verlagsprogramme liegt vor allem im Bereich Literatur, Psychologie & Lebenshilfe, Business und Kinderbuch. Verlage an der Börse Die folgenden sieben Verlage unternahmen 2017 den Gang an die Börse: 18.1. China Science Publishing & Media Ltd. 中国科技出版传媒股份有限公司 25.5. Thinkingdom Media 新经典文化传媒有限公司 3 21.8. China Publishing & Media Holdings 中国出版传媒股份有限公司 21.9. iReader Technology Co. (Zhangyue) 掌阅科技股份有限公司 26.9. Shandong Astro Century 山东世纪天鸿文教科技股份有限公司 8.11. China Literature Limited 阅文集团 22.11. Shandong Publishing & Media Co., Ltd. 山东出版传媒股份有限公司 Quelle: http://data.chinaxwcb.com/epaper2017/epaper/d6653/d5b/201712/83733.html Mit Stichtag zum 31.12.2016 gab es weltweit 37 chinesische börsennotierte Unternehmen die im Verlagswesen tätig sind. Darunter sind 11 Verlage, 7 Nachrichtenunternehmen, 6 Unternehmen im Bereich Distribution (Zwischenhändler), 10 Druckereien, 3 Unternehmen im Bereich neuer Medien. Die drei größten börsennotierten Unternehmen sind Phoenix Publishing & Media (凤凰传媒), China South Publishing & Media (中南传媒), Chinese Universe Publishing and Media Co Ltd. (中文传媒). die Vermögenswerte, Betriebseinnahmen und Rechtsgüter dieser Unternehmen übersteigen jeweils 10 Mrd. RMB; insgesamt elf der börsengelisteten Unternehmen verfügten über reine Vermögenswerte im Wert von über 10 Mrd. RMB, darunter Xinhua Winshare, Central China Land Media, Wanxin Media und Ourpalm. Man kann davon ausgehen dass weitere Verlagsgruppen zu diesem Club der 10 Mrd RMB stoßen und das Ranking ein wenig „aufmischen“ werden (Quelle: Press and Publishing Industry Analysis Report 2016). 4. Jahresbestseller Jahresbestseller im stationären Buchhandel 2017 (Quelle: OpenBook) (Anmerkung: Bei den Ü bersetzungen aller nachfolgenden Titel handelt es sich um unautorisierte Ü bersetzungen, die nur dem besseren Verständnis dienen sollen) Fiction 1 Dispel melancholy 解忧杂货店 HIGASHINO, Keigo Nanhai publishing company grocery store 2 The Kite Runner 追风筝的人 HOSSEINI, Khaled Shanghai People’s Publishing House 3 Ferryman 摆渡人 MCFALL, Claire Baihuazhou Literature and Art Publishing House 4 Journey Under the 白夜行 HIGASHINO, Keigo Nanhai publishing company Midnight Sun 5 The Devotion of 嫌疑人 X 的献身 HIGASHINO, Keigo Nanhai publishing company Suspect X 6 To Live 活着 YU,Hua Writers Publishing House 7 The Three-Body 三体 LIU, Cixin Chongqing Publishing House Problem 8 The Three-Body 三体 II-黑暗森林 LIU, Cixin Chongqing Publishing House Problem - The Dark Forest 4 9 In the Name of 人民的名义 ZHOU,Meisen Beijing October literature and People Arts Press 10 The Three-Body 三体 III-死神永生 LIU, Cixin Chongqing Publishing House Problem - The Immortal Death Non-Fiction 1 Xi Jinping's Seven 习近平的七年知青 Party School Party School of the Central Years As An Educated 岁月 interview record Committee of CPC Press Youth editorial office of the Central Committee of CPC 中央党校采访实录 编辑室 2 Genius to the left, 天才在左 疯子在 GAO, Ming Beijing United Publishing Co. madman to the right 右 Ltd. 3 The Three of Us 我们仨 YANG, Jiang SDX Joint Publishing Company 4 Six Records of a Life 浮生六记 SHEN,Fu Tianjin People’s Publishing Adrift House 5 Not I 我不 Da, Bing Hunan Literature & Art Publishing House 6 Letting Go but 目送 LONG, Yingtai Guangxi Normal University Always on My Mind Press 7 Homo Deus: A Brief 未来简史：从智人 Yuval Noah Harari China CITIC Press History of Tomorrow 到智神 8 Being alone: Jia 自在 独行：贾平凹 JIA, Pingwa Changjiang Literature & Art Pingwa's Lonely 的独行世界 Press World 9 Okay? Fine 好吗好的 Da, Bing Hunan Literature &
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