The boom goes on in billings Broadcasting's top 50 advertising agencies

Broadcastingiiie newsweekly of broadcasting and allied arts Dec6Our 46th Year 1976

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One of them is Minnesota's Vikings. Another is. Minnesota's number one news team, Eyewitness News. According to the most recent Arbitron and Nielsen Reports, Eyewitness News is number one again at both six and ten' And not just by a little bit. At 6:00, we swept most ratings categories. And at 10:00, we swept every category in Arbitron and all but one in Nielsen (Women, 50 +). Eyewitness News. In this league, we're the powerhouse. EYEWITNESS NEWS MINNEAPOLIS -ST. PAUL'S NUMBER ONE NEWS KSTP TY AT6AND 10.

Division of Hubbard Broadcasting, Inc. For complete information call KSTP -TVs Jim Blake or Dave Garvin al (612)645-2724. 'Source. Arbitron. Minneapolis-St. Paul, Oct.1976; Nelsen. Minneapolis-St. Paul.Ocl. 1976.6 -day program audience averages for 6:00 P. M. 7 -day program audience averages for 10:00 P.M. ADI. Estimates subject to limitations of said reports. WPIXTV expresses its appreciation to the 19th ANNUAL INTERNATIONAL FILM & TV FESTIVAL for being honored with a

'INTERNATIONAL 'FILM & T\! FESTIVAL" _: NEVI! YORICT"

FIRST PLACE GOLD MEDAL AWARD for itslive television campaign Best Series of 30- second Live and Animated Commercials during 1976. Broadcasting r Dec6 TheWeek in Brief

ETTER THAN EXPECTED Media optimists become MORE RADIO DRAMA CBS Radio lines up its General ven more euphoric about the business outlook. M -E's Mills Radio Adventure Theater as Monday- Saturday :oen and TVB's Spiegel, speaking at a New York offering for the young. PAGE 40. onference, make their earlier bright predictions even )sier. PAGE 20. AMA, PTA CRUSADES The American Medical Association and the Parent -Teachers Association begin :ABLE ON THE COAST Western CATV convention separate, but occasionally criss- crossing, campaigns overs range of issues, provides forum for announcement against TV violence. PAGE 40. f new venture in fiber optics. PAGE 20. BETTER THAN EVER The top -50 radio -TV agencies ,HOWDOWN The CPB -PBS confrontation heads increased their broadcast spending by $789 million over )ward high noon. PAGE 21. the 1975 figure, while J. Walter Thompson leads the way with $347.1 million in radio -TV spending. PAGE 43. ,PENING FLOOR A survey by Common Cause finds louse members favor radio and television coverage of SPOT TV SURGES The top -100 advertisers in that hamber proceedings. Poll also finds consensus for category spent S505.3 million during the third quarter of strictions on members going to regulated industries 1976. That's 38% more than in the same period last year. nd for "sunset" legislation. PAGE 22. PAGE 59.

:ROSSOWNED CASES FCC keeps its big stick on OVER KELLEY'S SHOULDER NBC's Carl Stern is again ultimedia holdings in the closet as it acts on WSYR -TV taking court action to pry information out of the FBI. nd WGAL -AM -FM protests. PAGE 23. PAGE 61.

NCTA WANTS SAY The association takes steps to TELL WARNING The Consumer Communications assure itself a voice in any rewrite of FCC legislation. It teform Act of 1976, the Bell bill, is drawing opposition names rom the cable industry and public broadcasting while Baruch to head committee that will formulate :ommercial broadcasting remains silent. Many positions for input to Van Deerlin. Board also urges "regulatory parity" for cable and MATV, outlines its )pponents of the bill say, if passed, it would. put all position on refranchising and criticizes the consent :ommunications in the hands of one company, and agreement between NBC and Justice. PAGE ea. )roadcasters could suffer in the long run. PAGE 24.

;ESTRICTIONS Plans are being'worked on by Carter HOCKEY ON NATIONAL CABLE New Jersey supplier earn to slow the so- called "revolving door" between offers World Hockey League games via satellite. jovernment and regulated- industry jobs. PAGE 24. PAGE 64.

'ROGRAMING PREDICTIONS John Mitchell of CABLE INROADS ABC's Erlick warns that CATV of free TV. :olumbia Pictures Television sees the disappearance of siphoning could cause a decline in the quality he present series system, which will be replaced by PAGE 65. riniseries with fewer reruns, and other programing changes in store for the future. PAGE 35. CABLE EEO RULES The National Black Media Coalition tells the FCC that the commission should have a FAMILY FEUDING The battle goes on regarding Judge definitive policy for CATV as it has for broadcasting. : erguson's family- viewing decision, and this perspective PAGE 65. )n the issue offers insight on where things stand. PAGE 36. MAN OF CONVICTION Joe Fogarty has been in his FCC post less than three months, but already he has BACK ON TOP After a three -week respite, ABC -TV demonstrated a willingness to slug it out when necessary. recaptures the lead from NBC -TV in the weekly ratings. He points out that his years on Capitol Hill give him much PAGE 39. of the necessary background. PAGE 89.

Broadcast Advertising_ 61 Closed Circuit 5 Finance 87 Playlist 67 Broadcast Journalism.... 59 Datebook 15 For the Record 72 Profile 89 Business Briefly 6 Editorials 90 Media 24 Programing 35 Cablecasting 64 Equip. & Engineering 65 Monday Memo 12 Stock Index 87 Changing Hands 32 Fates 8 Fortunes 68 Open Mike 18 Where Things Stand 10

Broadcasting is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications inc.. 1735 DeSales Street, N.W. Washington, D.C. 20036. Second-class postage paid at Washington. Single issue St except yearend issue $2.50. Subscriptions. U.S. and possessions: one year $25, two years $45, three years $60. Canada add $4 per year, all other countries add S6 per year, U.S. and possessions add $104 yearly for special delivery, $65 for first class. Subscriber's occupation required. Annua0y.. Broadcasting Yearbook $23. Cable Sourcebook $10 YOU DON'T QUADRUPLE YOUR BILLING SIZE IN LESS THAN THREE YEARS BY PERFORMING AT AVERAGE LEVELS...

In the late fall of 1973, the need The success of the plan is best existed for in -depth attention for a reflected by the quality of the clients limited list of major adult oriented represented. radio properties who wanted to WSB AM /FM WTMJ /WKTI control their own destiny on the WGY /WGFM WHN national level. Thus, birth was given to WJIB WTAR /WKEZ a new type of representative: select list. WAPI AM /FM KFAB /KGOR The new Christal Company became WSOC AM /FM WIOD /WAIA this very different and special sales WHIO AM /FM WPTF /WQDR medium, and many nationally WWJ AM /FM KOIT recognized stations joined the effort WAIT WHAM /WHFM to increase their share of national KTRH /KLOL WSYR dollars through sophisticated pricing KMBZ /KMBR WTIC AM /FM and attention to detail. KFI /KOST WSM AM /FM KOAX WWSH

Gr* ChristEil GomPaiw 919 Third Avenue, New York, N.Y. 10022 212/688 -4414 Robert J. Duffy, President ClosedECircuit, Insider report: behind the scene, before the fact

concerned about keeping it from for FCC consideration this week, involves Coming on strong escalating. At same time, however, they setting aside line 21 of vertical blanking Jimmy Carter inauguration may have extra reportedly feel that sex talk, or interval of television broadcast signals for added attraction: gala night before, permissiveness, has gone too far, that its transmission of encoded captions that featuring show business stars, staged at cumulative impact impinges on would be visible only on sets equipped Washington's Kennedy Center, and questionable taste. Van Gordon Sauter, with decoders. broadcast in prime time by one or more program practices vice president, is due in Networks and National Association of TV networks. Negotiations to bring off Hollywood this week to talk about Broadcasters have opposed proposal, but such event -with working title of "The problem with CBS -TV West Coast commission has been subjected to New Spirit Inaugural Concert" -are "now executives and, presumably, production considerable pressure from members of at delicate stage" between networks and people. Congress who support it, and one Gerald Rafshoon Advertising, Atlanta, CBS's apparent distinction between two commission official, who predicted 7 -to -0 which has graduated from campaign role issues typifies growing feeling among vote, said rejecting proposal would be like to coordinating image aspects of broadcasters that "sex and violence turning one's back on motherhood. transition. problem," though handy catch -phrase, Commission engineers are not boosters of ought to be retired (though it probably plan; they see problems -but none, can't be) because it's misleading -that sex reportedly, that are insurmountable. Reasons to say no and violence are not all wrapped up in FCC is expected to consider in next week single problem but represent distinct, ar two so- called "Bellotti petition," which usually unrelated issues that should be Win some, win some approached calls for rulemaking to bar TV separately. National Association of Broadcasters' commercials for over -counter drugs before anticipated repeal of compulsory TV code 9 p.m. Staff reportedly will recommend subscription (BROADCASTING, Nov. 29) rejection of proposal, advanced by Role playing will produce net gain in association Massachusetts attorney general, Francis membership. Westinghouse Broadcasting, Still -up -in -air choice public Bellotti. of new which left NAB after code requirement relations VP for National Association of Among grounds that will be cited for was adopted in January 1975, will rejoin Broadcasters is being debated as much in rejection: (1) There's no proof to support association but will stay out of code, which terms concepts as Two Bellotti theory that drug advertising leads of people. it regards as too permissive. Upon repeal candidates are mentioned most frequently: youngsters to misuse advertised drugs and of compulsory code rule, NAB will also Tom Swafford, former CBS -TV program to experiment with hard drugs. (2) Recent regain Dale Mooré s four TV's and four practices chief (axed in court decisions extending First final days of radio stations in Montana and Idaho, Amendment protection to some Arthur Taylor administration), and which quit on grounds code is too George Hoover, now chief public relations advertising cast doubts on FCC authority restrictive. officer for News. to take requested action. (3) There's no CBS Those who favor When NAB lost Westinghouse and "spokesman" approach make evidence that suppression of drug -to Moore stations in code dispute, it picked advertising would decrease drug use; broadcasting's case before public at large - up Taft Broadcasting's six television lean to Mr. Swafford; those looking for experience with ban against broadcast stations. Taft, long -time code subscriber, more public advertising of cigarettes (after which conventional relations had advocated compulsory code professional who knows the cigarette comsumption increased) - "someone subscription for NAB members. Word last press, is respected by it and who is used to suggests otherwise. (4) If there is drug week was that Taft no longer feels as responding to instant PR emergencies," as advertising problem, other agency, strongly about code requirement as it did, one put it to Mr. Hoover. perhaps Federal Trade Commission, ought -lean will stay in both NAB and code if to handle it. requirement is scrapped. Spot news Back on top CBS -TV's mid -evening feature, No names Based on national overnights, ABC -TV Bicentennial Minute, will end 30 -month By- product of court decision against has finished first in Nielsen sweep period run on Dec. 31 and be succeeded, family- viewing concept is that television (Nov. 4 -Dec. 1) with 21.0 rating. NBC probably starting Jan. 1, by news network executives, though under fire for came in second with 20.6, and CBS was summary, a la NBC News Update and allegedly letting too much sex and third with 19.1. NBC had won first three similar quickie being planned by ABC. violence into programing, feel they can't weeks and was thought to be shoo -in for Like Minute and Update, it'll be 60 defend themselves by publicly talking number one. But ABC, on strength of its seconds and scheduled as close to 9 p.m. about movies or series they've passed up regularly scheduled series, came on strong as other programing allows. Minute, which because they considered them too sexy or during last seven days. set pattern for network mid- evening too violent. To do so, they fear, would breaks, has been running nightly since make them liable to suit by producer of July 4, 1974. any thus identified programing on grounds De- emphasizing sex they'd damaged its future chances -as Best guess on CBS -TV's plan of attack on Norman Lear successfully contended on so- called sex and violence in 9 -11 p.m. TV for deaf behalf of All in the Family in family - NYT programing ( "Closed Circuit," Nov. Public Broadcasting Service and viewing case. All three networks are 29) is that it will focus primarily on former. organizations dedicated to aiding deaf appealing that phase of decision, but in CBS officials are said to feel they have appear likely to achieve their goal of FCC meantime sources indicate they'll violence in action shows under control, get rule that would permit captioning of probably let their negative choices go few complaints about it and are primarily television programs. Proposal, scheduled unadvertised.

Broadcasting Dec 8 1978 5 BusinessEBriefly

General Foods Corporation has New York, is agency. New York, will place 30- second spots in bought full sponsorship in Wednesday's prime time to appeal to women, 25 -49. Magnavox Company, through William (Dec. 8) 60- minute ABC -TV special Esty, is putting 30- second spots for will "Christmas in Disneyland" (8 -9 p.m., NYT) Bristol -Myers Various products starring Art Carney. Special was various products into selected- market be highlighted in spot -TV campaign to conceived by General Foods and spot -TV campaign to begin Jan. 10 and start in late December for 13 weeks. run for five weeks. Adults, 25 -54, are agency, Benton & Bowles, and put on tape Young & Rubicam, New York, is seeking target for fringe -time buys. at Disneyland by Marty Pasetta slots in daytime, fringe, prime access and prime time to reach women, 18 -49. Productions. General Foods also has 13- Ralston Purina Company's special week selected -market spot-TV flight, dinners' products, through D'Arcy- National Union Electric Flymo, a no- through Grey Advertising, New York, ready MacManus & Masius, New York, will be wheel lawn mower, which has been using for kick off Dec. 27. Various products in accorded four -week spot -TV campaign, 10 markets in spot -TV test, will get this flight will appeal to women, 25 -54, to begin Dec. 27. Adult women are national promotion next spring with and children, 6 -11. demographic target. commercials on various sports programs on NBC -TV and ABC -TV starting in April. Avis Rent -a -car company, through Western Auto O Retail chain set to Marsteller, New York, is directing its Doyle Dane Bernbach, New York, is launch spot -TV drive for 12 weeks appeal to men, 25 -54. readying major- market first -quarter TV- starting in early January. Barickman spot buy. Thirty- second spots will be Advertising, Kansas City, Mo., is slanting Hardee's O Fast -food chain is set to placed in sports adjacencies to reach its commercials toward adult men and start spot -TV flight in late December for men, 18 -49. women via schedules on daytime and three months. Thirty- second spots will be fringe periods and on news programs. used in fringe, prime and children's Borden O Various products, through viewing periods to reach adults, 18 -49, Campbell -Ewald, Detroit, will receive U.S. Navy Forty -two week spot radio and children, 2 -11. Benton & Bowles, New various multi -week spot-TV flights campaign is planned during 1977 to run York, is agency. throughout first quarter. Markets include in about 100 markets on stations of New York, Chicago and Philadelphia. Ten - Broadcast Marketing System's off-line American Can Company will focus and 30- second spots will be aimed at network. First flight is set for Jan. 16 start on various of its products in major market women, 18 -49. for eight weeks. Ted Bates, New York, is spot -TV 13 -week campaign duration setting its sights on men, 17 -22. beginning Dec. 27. William Esty, New Colgate Company will promote York, is gearing 30- second spots to various products in 13 -week selected - Hershey 0 Company's San Giorgio daytime and fringe time to appeal to market spot -TV buy beginning Dec. 27. Macaroni subsidiary, based in Lebanon, women, 18 -49. Women, 18 -49, are demographic target Pa., has two -week multi- market spot -TV for 30- second spots, which will be placed flight ready for December launching. Bank of America Consumer savings, in daytime and early fringe. William Esty, Agency, Creamer, Fuller, Smith & Ross. through Grey Advertising, New York, will get four -week West Coast -oriented spot - TV campaign beginning Dec. 27. Adults, 50 and over, are demographic target. BAR reports television- network sales as of Nov. 21 Ace Hardware Company's wholesale ABC $835,420,600 (32.1 %) O CBS $903,091,800 (34.7 %) D NBC $862,010,300 (33.2 %) products, through D'Arcy-MacManus & Total Total Masius, Chicago, has pre- Christmas spot - minutes dollars 94 week week 1976 total 1975 total change TV campaign ready to start this week. ended ended 1976 total dollars dollars from Day parts Nov 21 Nov 21 minutes year to date year to date 1975 Thirty- second spot will be placed in late fringe and prime time to reach men, Monday -Friday 25 -49. Sign -on 10 a.m. 158 $ 915,900 6,595 $ 34.046.600 S 30,793,600 +10.6 Pfizer Company's Visine eye drops, Monday -Friday 10 a.m.-6 p.m. 1,009 15.253,300 46,844 560,335,500 468,631,900 +19.6 through Hall & Levine, Los Angeles, will get two -week, multi- market spot -TV Saturday -Sunday flight beginning Dec. 27. Demographic Sign -on -6 p.m. 288 9,588,600 14,040 294,921,700 224,184,300 +31.5 target is adults, 18 -49. Monday -Saturday 6 p.m.-7:30 p.m. 99 4,070,400 4,749 139,397.200 113.210.300 +23.1 Helbros New York City -based makers Sunday of watches, through Media Corp. of 6 p.m.-7:30 p.m. 18 1,183.100 998 42,051,300 20,929,900 +100.9 America, is readying three-week pre - Christmas TV flight in major markets. All Monday- Sunday from 7:30 p.m.-11 p.m. 415 41,404.500 19,563 1.336,920,700 1,120,663,300 +19.3 time periods, daytime and early fringe to access and prime time, will be Monday- Sunday purchased to reach men and women, 11 p.m- Sign -off 219 6,302,600 9,590 192,849,700 156,097,300 +23.5 25 -54. Total 2,206 102,379 $2.600.522.700 $78,718,400 S2,134,510,600 +21.9 Dunkin Donuts Company has series Source: Broadcast Advertisers Reports of spot -TV flights ready for first -quarter

Broadcasting Dec B 1976 a The Mike Douglas Show has been running for 15 years. And no one's caught up with it yet.

Happy Anniversary, Mike. You've got a lot to celebrate. * The longest- running, most successful syndicated talk- variety show. * More than 3,700 programs in 15 years. * Now in 145 markets. GROUP

WESTINGHOUSE BROADCASTING COMPANY Where it all began. use. Vitt Media will buy fringe and Farmers are demographic category daytime to reach children and adults, Rep appointments sought. 18 -49, with 30- second spots in markets WNBC(AM) New York: Major Mar- Life Savers Breath- Savers will be that include New York, Philadelphia and ket Radio, New York. in spot TV drive set to start in Boston. spotlighted WMAL(AM) Washington: this month for four months. Dancer - GAF After seven years, actor Henry KNOW(AM) -KCSW(FM) Austin, Tex.; Fitzgerald- Sample, New York, is seeking Fonda will end his role as broadcast KCRs(AM)- KWMJ(FM) Midland, to reach men and women, 18 -34, via buys spokesman for GAF at completion of Tex.: McGavren Guild, New York. in prime and fringe periods. Company's December campaign. Mr. Fonda, 71, has WRC(AM) Washington: Eastman Beech -Nut gum division will receive appeared in about 100 TV and radio Radio, New York. major- market spot -radio campaign to WOLO -TV, Columbia, S.C., and commercials for GAF. His departure is "by kick off Jan. 1 and run in various flights, mutual agreement" and GAF KEYT(TV) Santa Barbara, Calif.: H- depending on market. Markets include commercials next year "will have an R Television, New York. Detroit, Miami and Atlanta. BBDO, New entirely new look and sound;' according Tennessee Radio Network, York, is aiming to reach teen -agers. to company spokesman. Agency is Nashville: Dora -Clayton, Atlanta. Daniel & Charles, New York. Northern Broadcasting System Findlay Watch manufacturer begins (radio), Billings, Mont.: Buckley two -week pre -Christmas TV flight this Peter Paul Company's Mounds and Agri /Farm Service Division, New week. Daytime and fringe time will be Almond Joy candy bars will be York. sought for placement of 30- and 10- showcased in spot -TV drive in first KOLA(FM) San Bernardino, Calif.: second spots to reach women, 18 -49. quarter of year via three flights: first to Buckley Radio Sales, New York. Marschalk, New York, is agency. for five weeks; extend from early January Mrs. Baird's Bakeries Spot -TV for four second from late February weeks promotion is planned for bread products for four and third from mid -April weeks. in about 12 markets, all located in Dancer -Fitzgerald -Sample, New York, is begun new seven -week TV flight. Thirty - Southwest, for early January start for 18 reach adults, gearing commercials to second spots will get national campaign, weeks. Tracy- Locke, Dallas, is gearing its 18 -49, and teen -agers. with fringe -time buys to reach adults, buys toward women, 18 -49, with 30- Lawn Boy Company's power mowers 18 -49. second spots in daytime, fringe and prime will be shown in spot TV for eight weeks periods. American Cyanamid CI Company's starting in late April. Valentine- Radford, Warbex pesticide, through Richardson, Hills Bros. Ground roast coffee will be Kansas City, Mo., is aiming for target Myers Donofrio, Baltimore, will get featured in spot -TV spread in audience of men, 25 -54. & starting major four -week spot -radio drive mid- December for six weeks. BBDO, New Bonanza D Chain of steak houses, beginning Jan. 31, in states that include York, is focusing on women, 25 -54. through Marschalk, New York, has just North Dakota, South Dakota and Missouri. NIssin Foods Cup O' Noodles will be showcased in spot -TV effort being prepared by Dentsu Advertising, Los Angeles, for four -week flight starting in mid -January. Campaign is being directed toward all women and women, 18 -34, via daytime, fringe and weekend periods. Baker Beechnut Juice product will be accented in spot -TV drive consisting Volume of two flights -first starting today (Dec. 6) for two weeks and second in late December for four weeks in about 20 markets. Weightman Advertising, Philadelphia, is seeking to reach women, 18 -34. U.S. Borax Cobex herbicide for cotton and soybean plants to be centerpiece of spot -TV campaign in about 30 markets starting in mid -January for 15 weeks. Radio may be used in March or April but plans are not definite. Ward Archer & 30 motion pictures Associates, Memphis, is zeroing in on men, 35 and over, via spots on news and ...all off network evening fringe programs. ...all in color Georgia Pacific Company's toilet tissue products will be highlighted in spot -TV effort being prepared for early January start for four weeks. Wilson, Haight & Welch, Greenwich, Conn., is seeking to reach women, 25 -50. WARNER BROS.TELEVISION DISTRIBUTION, INC. Crown Zellerbach Spill Mate towels will be displayed on spot TV in 10 -week campaign to get under way in early January. /1 VUINI It COMMUNICATION`, COMPANY Campbell -Mithun, Minneapolis, is focusing on women, 25 -49.

Broadcasting Dec 6 1976 8 You may not know that Cetec is one of the major producers of radio broadcast equipment. Maybe you should.

Cetec Corporation's major divisions in the broadcast company with a circular TV antenna for either VHF or UHF, equipment business are now united to meet your expanding too! needs! The specialists that make up the Cetec Broadcast

Group are : SERVICE: Cetec Schafer. The World renowned leader in radio Cetec Jampro (916) 383 -1177 automation, with a tradition of quality and rugged Cetec Schafer (805) 968 -0755 dependability. Schafer manufactures a wide line of Cetec Sparta (916) 383 -5353 automation for every format and station size ... all with features that you won't find anywhere else. Cetec Sparta. The people with a new generation of transmitters including both AM and FM all -solid state models. Sparta is also the recognized value leader in audio consoles, with a size to fit every application and every Cetec Broadcast Group budget. The Broadcast Divisions of Cetec Corporation Cetec Jampro. The antenna specialists with circular FM antennas for every power level ... each with performance 75 Castilian Drive Goleta, California 93017 specifications second -to -none. Jampro is now the Telephone: (805) 968 -1561 Where Things StandN Monthly status report on major issues in electronic communications

Copyright 1976 Broadcasting Publications Inc. May be quoted and have indicated that bills such as license Jan. 26). More than 70 appeals have been filed with credit. renewal will be absorbed into over -all rewrite by broadcasters and others from commission's (BROADCASTING. Nov. 22). refusal to refund fees paid under previous Antitrust /networks. Justice Department has schedule which was held by Supreme Court to filed suit (Cases 74 -3599 et al.) against three Crossownership (newspaper-broadcast). be illegal (Cases 75 -1087 et al.). Oral argu- commercial TV networks, charging them with Oral argument was held Sept. 17 in U.S. Court ments have been held in that case (BROADCAST. in Washington ap- monopoly over prime -time television program- of Appeals on consolidated ING. May 31). More than 90 parties seeking re- al.) FCC ing. Last month, NBC and Justice reached peals (Cases 75 -1064 et from order funds have filed in U.S. Court of Claims (Cases agreement aimed at ending litigation. Settle- banning newspaper- broadcasting crossowner- 82 -74 et al.) (BROADCASTING. Nov. 3, 1975). FCC ment would, among other restrictions, limit ships prospectively and requiring break-up of has suspended collection of 1973, 1974 and amount of TV programing NBC could produce 16 crossownerships (BROADCASTING. Sept. 20). 1975 cable fees pending final court decision for its use for period of 10 years (although this Number of parties had petitioned commission on legality of commission order requiring pay- and other specific provisions of agreement to reconsider its order, but commission denied ment of those fees (BROADCASTING. Aug. 4, would not become effective unless similar them. FCC has also turned down five of six 1975). terms are agreed to by ABC and CBS). Other Justice Department petitions to break up cer- two networks say they will not settle with gov- tain multimedia holdings (BROADCASTING. Oct. Food advertising. Federal Trade Commission ernment, however (BROADCASTING, Nov. 22). Still 25), and Justice is appealing one decision. on staff attorneys are analyzing comments under consideration by Judge Robert WIBW- AM -FM -TV Topeka, Kan. regarding proposal to regulate claims and in- Kellecher of U.S. District Court in Los Angeles formation contained in food advertising televi- is CBS motion for summary judgment on Crossownership (television -cable (BROADCASTING. May 10). Trade regulation rule ground that suit lacks merit. sion). FCC has amended its rules so that would involve such areas as nutrition claims divestiture is required for CATV system co- and comparisons, and energy and calorie Cable rebuild /refrenchlsing. FCC has owned with TV station that is only commercial claims. Rule was proposed Nov. 7, 1974, with relaxed rebuild requirements it would have im- station to place city -grade contour over cable disputed issues of fact and comments submit- posed on CATV systems by 1977 (BROADCAST- community (BROADCASTING, Sept. 29, 1975). ted in opposition by broadcasters and advertis- ING, April 12), and it has delayed for one year Affected are eight crossownerships in small ing agencies and generally in favor by con- have March 31, 1977, deadline for refranchising of markets, which two years to divest. FCC sumers (BROADCASTING, Aug. 4, 1975 et seq.). systems (BROADCASTING, Nov. 29). Rebuild ac- has rejected petitions for reconsideration of Commission has begun public hearings on tion has been appealed by National Black new rule (BROADCASTING. March 8). National certain aspects of proposal (BROADCASTING. Media Coalition, Philadelphia Community Ca- Citizens Committee for Broadcasting is seek- June 7). ble Coalition and Midwest Video Corp. ing appeals court review as are two of system owners involved (BROADCASTING. April 26). Format changes. FCC has concluded inquiry Canadian policies. Canadian policy that ca- to determine whether it can or should be in- ble systems there delete commercials from EEO guidelines. FCC has begun rulemaking volved in regulating program formats with on signals of U.S. stations and law denying Cana- equal opportunity guidelines for cable order concluding that it can't and shouldn't dian advertisers tax for time television systems that track EEO rules deduction com- (BROADCASTING. Aug. 2). Commission said deter- mission purchased on American stations are being established earlier for broadcasting mination should be left to discretion of fought by U.S. broadcasters assisted by FCC, (BROADCASTING, Aug. 2). Commission, however, licensee and to regulation of marketplace. This did indicate concern in rulemak- Congress and State Department. Canadians announcing is contrary to several recent appeals court have ing that Supreme "proclaimed;' that is, put into effect, their Court decision in Federal decisions and expectation is that Supreme Power (BROADCASTING. tax legislation, but State Department and Commission EEO case Court will ultimately decide issue. Several May Canadian government are optimistic that 31) did not support FCC authority to citizen groups are appealing commission's be found to create such rules for cable. Commission's EEO "satisfactory accommodation" can position (BROADCASTING. Sept. 6, 13). commercial -deletion problem (BROADCASTING, powers with regard to Equal Employment Op- Nov. 22). portunity Commission findings is subject of Indecency. FCC's declaratory ruling on inde- court case involving National Organization for cent broadcasts (BROADCASTING, Feb. 17, 1975) TV. Oral Children's argument was held Sept. Women and WRC -TV Washington (BROADCAST. is being appealed to U.S. Court of Appeals in 14 in U.S. Appeals in Court of Washington in ING, Nov. 8). Washington (Case 75 -1391) by object of rul- 74 appeal (Case -2006) by Action for ing, Pacifica Foundation's WBAI(FM) New York. Television from FCC's 1974 Family viewing. Judge Warren Ferguson of Children's policy Oral arguments have been held (BROADCASTING, statement on (BROADCAST- U.S. District Court in Los Angeles has children's television ruled that April 5). Commission also has fined WxPN(FM) ING. family- viewing -regulatory is Sept. 20). self concept un- Philadelphia S2,000 for obscene and indecent constitutional (BROADCASTING, Nov. 8). He con- broadcast, has begun hearing on license on Communications Act. Representative Lionel tended FV policy was result of illegal govern- ground of licensee abdication of responsibility. Van Deerlin's (D- Calif.) Communications Sub- ment pressure and held that National Associa- has And FCC has sent to Congress draft bill that committee launched major effort to rewrite tion of Broadcasters could not enforce con- Communications would ban obscene and indecent broadcasts Act of 1934, project de- cept, which was embodied in its television signed not (BROADCASTING, June 7). only to revise outdated provisions, code. ABC, CBS, FCC and NAB say they will but to re- examine fundamental underpinnings appeal basic decision; NBC says it will fight KRLA(AM). FCC has affirmed earlier decision of American system of communications. Major only liability for damages to Tandem Produc- awarding Pasadena, Calif., frequency to emphases will be broadcasting, cable televi- tions, one of plaintiffs in suit against family Western Broadcasting Corp. (Bob Hope and sion and carrier. is common Project now in viewing. In light of court decision, NAB has others) following remand of that decision to hands of subcommittee staff, which plans to moved to drop policy of mandatory subscrip- commission by U.S. Court of Appeals in Wash- have written draft of major policy options for tion to TV code and is studying how to ington for "clarification.' Commission reiter- subcommittee members by first of March next strengthen program self -regulation (BROAD- ated its position that it could award license on year. Mc Van Deerlin and subcommittee rank- CASTING, Nov. 29). basis of engineering efficiency alone (BROAD. ing Republican, Lou Frey (Fla.), co- fathers of CASTING, Jan. 5). Case now goes back to court. idea, think Congress's and FCC's "Band -aid" FCC fees. Sixteen parties have appealed approach to communications legislation and (Cases 75 -1053 et al.) FCC's order modifying Network Inquiry. Westinghouse Broadcast- regulation is no longer adequate to address in- its fee schedule (BROADCASTING. Jan. 20, 1975). ing has filed petition with FCC seeking institu- creasingly complex issues and technologies, Oral arguments have been held (BROADCASTING. tion of inquiry and rulemaking aimed at

Broadcasting Dec 6 1976 10 strengthening power of affiliates in dealing with TV networks (BROADCASTING, Sept. 6). Com- ments on petition have been filed (BROADCAST- ING, Nov. 29), and among them was one from Doubleday Media Justice Department supporting Group W filing Offers: and also suggesting that commission consider divestiture of network owned- and -operated stations. Bank on America Network exclusivity on cable. FCC order A fulltime AM station is available for purchase in the heartland substituting 35- and 55 -mile zones for signal of America. This mid -West market is characterized by its hard contours as basis of protecting television sta- tions has been appealed to U.S. Court of Ap- working middle class population, a heavy industrial base and peals in Washington by CBS, NBC and ABC urban /suburban complexities typical of today's major cities. television affiliates associations, National Association of Broadcasters and number of in- The area is prosperous and ranked high in terms of dividual broadcasters. Commission has denied disposable income. petitions for reconsideration of order. Commis- sion has also begun inquiry to determine pur- For nearly three decades this station has programmed to the exclusivity rules pose, desirability and effect of needs of the community and produced a consistency of high in light of passage into law of copyright revi- sion (BROADCASTING, Nov. 8) billing and excellent profit. Pay cable; pay TV. FCC's modification of its The solid American economy, a successful MOR /adult audience rules (BROADCAST- pay cable and pay television format and years of good will allow you to bank on the future ING, March 24, 1975) is being opposed by broadcasters and cable operators in U.S. Court with this station. The price is $1.0 million on terms of 29% down, of Appeals in Washington. Oral arguments with the balance over ten years at 81/2% interest. have been held (BROADCASTING. April 26). Corn - mission has also voted to remove restrictions Call Dick Anderson for further information. on the use of series -type programs by pay ca- ble (BROADCASTING, Nov. 10, 1975). Also. cable 214/233 -4334. systems, New York Cable Television Associa- tion and National Cable Television Association are taking state of New York to court, challeng- pay Im ing its assumption of jurisdiction over ca- Doubleday Medio ble rates (BROADCASTING. April 12). Ratings. Nielsen prime -time averages, Sept. Brokers of Radio, TV, CATV and Newspaper Properties 20 -Nov. 28: ABC 20.9, NBC 20.0, CBS 18.4. 13601 Preston Rd., Suite 417 W, Dallas 75240

UHF. FCC issued notice of inquiry in May 1975 on UHF taboos to determine if restrictions on proximity of stations could be reduced (BROAD- CASTING. June 2. 1975). In July, Council for UHF Broadcasting filed Action Plan for UHF Devel- opment and in August submitted to FCC peti- tions for rulemaking to reduce noise levels of receivers and to require indoor UHF antennas to be attached to sets permanently, as with VHF (BROADCASTING. Aug. 18, 1975). Both peti- tions are under study by chief engineer's office. Commission has established task force Volume to draft master plan for use of UHF spectrum (BROADCASTING. Oct. 25). Office of Telecom- munications Policy has proposed sharing VHF with number of government services (BROAD- CASTING, Nov. 8).

VHF drop -ins. In April, FCC adopted inquiry (Docket 20418) into feasibility of dropping as many as 83 VHF channels into top 100 mar- kets. Inquiry resulted from United Church of Christ petition which substantially embodied study by Office of Telecommunications Policy suggesting channels could be added if 30 motion pictures mileage- separation standards are reduced. Comments have been filed (BROADCASTING, Dec. ...all off network 15, 22, 1975). Institute for Telecommunications Sciences, arm of Department of Commerce, ...all in color will study feasibility of VHF drop -ins with Knox- ville, Tenn., as test market (BROADCASTING, June 28).

WPIX(TV). FCC Administrative Law Judge James Tierney has issued initial decision rec- ommending renewal of New York station and WARNER BROS.TELEVISION DISTRIBUTION, INC. denying competing application of Forum Com- munications Inc., decision contested by com- mission's Broadcast Bureau (BROADCASTING, Sept. 22, 1975). Case is moving toward oral o A COMMUNICATIONS COMPANY argument stage. N/V1NER

Broadcasting Dec 6 1976 11 MondayEMemoR A broadcast advertising commentary from Lawrence P. Loiello, VP- finance and treasurer. PGW Inc., New York

Slow pay and what that the pendulum has swung the other made it move faster way, we are hopeful that these leaders will re- evaluate the situation and return closer A few years ago, slow pay in the spot - to the terms of the AAAA contract. The television business had reached epidemic AAAA terms indicate payment due 15 proportions. The trade press focused a days after receipt of invoice. great deal of attention on the subject and One of the main advantages of this im- even Business Week, with its wider au- provement in payment is allowing the dience, covered it editorially. credit manager to focus heavily on the few Accounts receivable in the 120 -day marginal payers. Prior to this, the time of category (120 days after the month of ad- the credit manager was spread thin in con- vertising) were not uncommon, nor were tacting the many delinquents that existed. accusations of culpability. Media blamed Media are finally in a position to apply the agencies for holding the money and in- same terms to all users. vesting it. Agencies blamed media for Another factor to be considered is the poor scheduling, incorrect billing and ma- buying service. Most of these services now jor discrepancies. in business are financially strong and con- The past three years and particularly the tinue to provide needed services. Because past 12 months have shown dramatic im- of the way in which they came into exis- provement in this situation. It is now at a tence, however, many of these companies point where slow pay is the exception are paid by the advertiser or agency only rather than the rule. on receipt of processed affidavit. This Most stations represented by PGW re- causes a 15- to 30 -day delay built into pay- port receivables to our credit department. Lawrence P. Loiello worked for 12 years with ment from a buying service. Obviously, This department is specifically designed to three New York ad agencies -Young & this is unfair to the prompt payer. Some clear credit, monitor agency payment Rubicam, Benton & Bowles and Ogilvy & services have become strong enough to history and assist in collections. A review Mather -prior to joining PGW five years ago. approach their clients in negotiation of the of the department's records indicates that He has been active in the Broadcast Credit contract to include estimated billing as a the trend of payment continues to improve Association since its inception and is past vehicle to obtain the money at the time it with every report. At one time, the president of the association. He is now serving is due to media. This is the method used for of Financial average payable date for many stations was the third year as chairman the by advertising agencies and is one of the Committee Representatives in the 90- to 100 -day category. The average of the Station last obstacles to overcome. Association and is a member of the American payable date has been declining to about has to ap- Association of Advertising Agencies' Since the credit manager time 57 days and in some cases is now as low as ply continuous pressure to the marginal 48. (It should be mentioned that one of Subcommittee on Standardization. At PGW, Mr. Loiello serves as vice for finance and payer because of cooperation from the the major factors in reducing this number president as treasurer and a director. good payer, payment should continue to is the amount of attention an individual improve. The credit manager can improve station pays to collection of receivables.) his effectiveness if he develops and main- But all are in constant decline. ager in the station was recognized. Many tains a current list of financial contacts at At the Institute of Broadcasting Finan- experienced credit personnel began to the agency or buying service. With this cial Management convention in Boston in concentrate full time on receivables with basic information, many stations have es- September, the Broadcast Credit Associa- the leverage and support of the general tablished effective credit procedures. For tion, as part of the convention, released manager. example, they might use routine letter the following figures concerning accounts Short-term rates of interest con- systems at 30 -, 45- and 60 -day intervals. receivable reported by its members: tinued to decline. After sufficient notice to the agency or ser- January 1974 (first report of BCA): Stations are finally in a position to ex- vice, the 60 -day letter would act as 19% 60 days open after month of broad- ercise pressure on the delinquent to the notification to advertisers for removal of cast; 16% 90 days. point of refusing schedules without a good schedules from the air. The important as- credit reference. pect to stress here is that media should June 1976 (30 months later): 9% 60 This last item is one that many advertis- continue to police themselves in applying days; 6% 90 days. ing agencies and their clients have con- these same terms to all users. Although this was a reduction of 10 per- tinued to stress to the broadcast industry. The industry must also continue efforts centage points in each category, it was a Prompt -paying agencies have always said to standardize discrepancies and traffic in- 50% reduction in outstanding receivables. that unless media applied the same terms structions. At one time, discrepancies Why the improvement? Several reasons to all users of spot TV, they and their were the primary and major excuse for account for this dramatic improvement: clients 'were at an unfair advantage. They nonpayment. This, however, has The American Association of Adver- felt that the competitor that held money decreased dramatically as a factor, but at tising Agencies worked closely with the 60 or 90 days was allowed the use of the times certainly is a legitimate reason for broadcast industry to develop a standard money, thus having the effect of lower delay of payments. There are various com- jnvoice and standard broadcast month. rates. As a result, at least two of the largest mittees at the Station Representatives Agencies, especially the larger spot - spot -TV advertisers have directed their Association, the AAAA and IBFM work- TV users, made a conscious and con- agencies to slow down payment from a 25- ing on these mutual problems. All are en- tinuous effort to restructure their media or 30-day cycle to 40 and 45. The billing couraged by the tremendous amount of and accounting department. This restruc- volume of these advertisers has always communication and cooperation received turing included major investments in com- been a factor in keeping down the average within these groups. puterization. payable date, but at this point is contribut- Now that stations have the momentum Stations invested in computers; ing to the fact that it is almost impossible to overcome this problem, they must con- scheduling and billing began to improve. to reduce it below the 45 -day level. tinue to pay full attention to all factors that The importance of the credit man- We can appreciate this position. But now can affect this area.

Broadcasting Dec 6 1978 12 Celebrating its 50th Anniversary on December 13, 1976 -and bigger and stronger than ever. ARB reports unduplicated listeners (AM t7 FM) at o phenomenal 535,200 per week.

Let's hear it for WWVA's Saturday night "Jamboree USA ", now in its 44th consecutive year. The latest ARB Supercume reports a total audience of 100,000 people who listen an average of two hours per broadcast.

Let's hear it for WWVA's "Country Roads" with Buddy Roy -the most talked about all -night program in the nation!

Let's hear it for WWVA's newly- updated Early Morning Farm show that is delivering an overage of 9,400 listeners per week during the 5:30- 6:00 AM time period in the 67- county area

Let's hear it for WWVA's news and public affairs programming: 32 awards in the last four years- including o Peabody Award and two consecutive Robert F. Kennedy Journalism Awards. Which just proves that not only is WWVA reporting the news -they're V V V V making it, too. RADO Let's hear it for WWVA. 50 years old and the best is yet to come

50.000 W-1170 KC Wheeling. West Virginia. J. Ross Felton, VIce President and General Monoger and Richard Howard. Starion Monoger. Represented notionally by Eostmon Rodio. Inc.

SOURCE: ARBITRON SUPERCUME ANALYSIS AND ARBITRON. 67-COUNTY COVERAGE AREA. APRIL.MAY 1976. AUDIENCE DATA IS SUBJECT TO THE LIMITATIONS PUBLISHED BY THE RESEARCH COMPANY. John Havlicek is one of the best at what he does. So is Katz.

Pro basketball's winningest team looks better with accurate audience data. to John Havlicek to score points on the Then Katz backs up its salesmen front end of its fast break. with the biggest research, promotion In the rep business Katz has the hot and audience development operation hand. In the last 18 months, 19 televi- in the business. By year end all of this sion stations and 37 radio stations be- selling power will be linked together in came new clients. They decided Katz a nationwide on -line computerized has the resources to score in national sales system. spot sales. Sure Katz is big. So is the Katz has more salesmen in billing Katz builds for stations. more offices than any other rep. Come to Katz. Be with the An IncentPlan motivates them to best. Call Gordon Hastings, Vice, sell more. The exclusive "Probe" President, New Business Devel- computer system helps them sell r114( opment. (212) 972 -2422. Katz. The best. DatebOOkE (217) 222-8200 This I indicates new or revised listing winter meeting. Holiday Inn of Boston -Newton, Newton. Jan. 12- 14- Association of Maximum Service number Phis week TFlecasters special meeting. To be discussed will be current activity in the area of short -separation drop - )ec. 3- Eleventh Hollywood Festival of World 7- ins, the 1979 World Administrative Radio Conference, fklevision, featuring award -winning programs from 31 general broadcast spectrum management and im- puts the ountries. Seminar on pay television will be held all provement of UHF reception capabilities. Clyde G. lay Dec. 4; FCC Chairman Richard E. Wiley will pre - Haehnle, WCET(TV) Cincinnati, chairman of AMST ent Dr. Lee deForest award at Dec. 3 opening dinner. engineering committee, will give a report. Thunderbird :ontact: HFWT, PO. Box 2430. Hollywood 90028. Harris Country Club, Rancho Mirage. Calif. t Dec. 7- Hollyusux/ Radio and Television Society Jan. 13 Winter Consumer Electronics Show iewsmaker luncheon, featuring David Frost. British -15- sponsored by the Consumer Electronics Group of the vriter -producer -personality. Beverly Wilshire hotel, service iollywood. Electronic Industries Association. Conrad Hilton. Chicago. r Dec. 7 -ABC Television Network winter regional Jan. 14 -15- Utah Broadcasters Association winter fleeting. Atlanta. team workshop /convention. Sherwood Hills, Daniels Can- )ec. 8 -New England Advertising Research Day, yon. sponsored by the Boston chapter of the American Jan. 18 -18- Illinois- Indiana Cable Television Marketing Association and the Marketing Science In- at your beck Association convention. Indianapolis Hilton hotel, In- stitute. Copley Plaza hotel, Boston. dianapolis. 8 -FCC's new deadline for comments on )ec. Jan. 18- Television Bureau of Advertising eopened rulemaking proceeding on program records and call regional sales seminar. Detroit. o be maintained by broadcast licensees, including fil- ng of letters received by licensee from public for three Jan. 20- 22- Alabama Broadcasters Association rears and retention and disclosure of transcript, tape winter conference. Ramada Inn, South, Tuscaloosa. n disk of all programs except entertainment or sports Jan. Florida Association of Broadcasters mid- Docket 19667). Replies are now due Dec. 27. FCC, 22- Nashington. winter conference. Grenelefe. Jan. 23 -24 -Idaho State Broadcasters Association s Dec. 9 -ABC Television Network winter regional The Harris Service Department winter conference. Holiday Inn. Boise. fleeting for affiliates. New York. is ready to help if broadcast Jan. 23- 28- National Religious Broadcasters 34th Sec. 10- Deadline for entries, 17th annual Interna- annual convention. Washington Hilton hotel, Wash- equipment problems should ional Broadcasting Awards for broadcast commer- ington. arise. 7ials, sponsored by Hollywood Rudio and Television Society. 1717 North Highland Avenue. Hollywood Jan. 25- Deadline for entries in 1976 Sigma Della Emergency service. Field )0028. (213) 465 -1183. Chi Awards of SDX the Society of Professional Jour- service. Technical assistance. nalists. Competition is in 16 categories. Information: Dec. 13 -Harry M. Shooshan Ill, counsel. House Installation. Check -out. SDX. 35 East Wacker Drive, Chicago 60601; (312) communications Subcommittee, speaks at Federal 236 -6577. Parts. Repairs. Communications Bar Association luncheon. Army - What we want to do is Navy Club, Washington. Jan. 25- Television Bureau of Advertising regional sales seminar. Boston. make your life easier. And we Dec. 13.14- National Cable Television Associa- when we say tion state /regional presidents meeting. Stallei Hilton Jan. 25.27 -South Carolina Broadcasters Associa- mean it Harris vie!, Washington. tion winter convention. Wade Hampton hotel. Colum- takes "Pride in Service." bia. Dec. 13.15 -Radio Television News Directors Remember our number - Association international conference. Americana hotel. Jan. 25- 27- Georgia Association of Broadcasters 24 hours a day - Miami Beach. 32d annual Radio -TV Institute. Speakers will include (217) 222 -8200. Harris Herbert Schlosser, president, NBC; Representative Lionel Van Deerlin (D- Calif.); Bill Ray. FCC. and Keith Corporation, Broadcast Also in December Jackson. ABC Sports. University of Georgia. Athens. Products Division, 123 Hampshire Street, Dec. 17 -Open meeting of National Public Jan. 25- 28- National Association of Broadcasters Radio's board of directors. Hotel del Coronado. Cor- winter board meeting. Royal Lahaina hotel. Maui. Quincy, Illinois 62301. onado, Calif. Hawaii. Jan. 26 -Ohio Association of Broadcasters legisla- tive dinner. Columbus Sheraton, Columbus. 1977 January Jan. 28 -Neu' Jersey Broadcasters Association Jan. 3-FCC's new deadline for comments on midwinter manager meeting. The Meadowlands, New amendment of noncommercial FM broadcast rules Jersey Sports Complex. East Rutherford: Contact: Ar- (Docket 20735). Reply comments are now due Feb. nold L. Zucker, NJBA executive secretary. c/o Rutgers 24. FCC. Washington. University, Brunswick. Jan. 7- 10- Missouri Broadcasters Association Jan. 28- 29- Society of Motion Picture & Television winter convention. Friday- Sunday cruise from Miami to Engineers 11th annual winter television conference. Nassau, Bahamas. Theme topics will be "Beyond ENG" and "Digital Television" SI. Francis hotel, San Francisco. Jan. 9-11 - Association of Independent Television Stations (INT6) fourth annual convention. Fairmont Jan. 27- Missouri Public Radio Association hotel. San Francisco. winter meeting. Campus Inn, Columbia. Jan. 9-11- California Broadcasters Association Jan. 28- Deadline for entries in ninth annual Robert meeting. FCC Chairman Richard Wiley and Represen- F. Kennedy Journalism Awards competition for Out- tative Lionel Van Deerlin (D- Calif.) will speak. Del Cor- standing coverage of the problems of the disadvan- onado hotel, San Diego. taged. Radio and television will be two of the six categories. Winner in the broadcast category, among Merchants Association Jan. 9- 12- National Retail others, will receive S1.000 cash prize and be eligible annual convention. New York Hilton hotel, New York. for grand prize that will entail an additional S2.000. In- Jan. 10- Federal 71-ade Commission public hearing formation and entry forms: Journalism Awards Com- on proposed trade regulation rule on over- the -counter mittee. 1035 30th Street, NW, Washington. D.C. drug advertising. FTC. Washington. 20007; (202) 338 -7444. COMMUNICATIONS AND Jan. 12 -New England Cable Television Association Jan. 28 -30 -Alpha Epsilon Rho's Mideast regional INFORMATION HANDLING

Broadcasting Dec 6 1976 15 Join the zany bunch at 1+P SUNNY #R

Starring BLAKE EMMONS with BENJAMIN GORDON JOHN EVANS JAYNE EASTWOOD MONICA PARKER JANK ZAJFMAN LINDA RENHOFFER

Special Guest Stars: Henny Youngman Billy Van Charlie Walker Mel Street Willis Brothers Professor Irwin Corey Carl Smith Statler Brothers Jeannie C. Riley Morey Amsterdam Judy Carne Leroy Van Dyke Now available in 26 episodes . Diana Trask Taylor The Funny Farm is a hilarious half -hour show that the whole Rip family can enjoy. Each show offers easy listening country Jeanne Pruett music contrasting the fast -paced one -liners and outrageous Crystal Gayle jokes perpetrated by a chaotic cast of characters. This tightly - Allen Sues packaged comedy /music show features the "regular" Funny Roy Drusky Farm family with different special guest stars each week. Faron Young Destined to be a prime access leader in 1977!

For more information on "The Funny Farm" contact your local SIMCOM sales representative. SIMCOM INTERNATIONAL 1900 Avenue of the Stars, Suite 1000, Los Angeles, California 90067 (213) 552 -2284 1271 Avenue of the Americas, Suite 3721, New York, New York 10020 (212) 765 -6816 Major meetings System 90... Dec. 13-15- Radio Television News Direc- Hilton, Chicago. tors Association international conference. April 27 -May 1, 1977- American Women Americana hotel, Miami Beach, Fla. 1977 con- the first in Radio and Television 26th annual conven- ference will be Sept. 14 -18 at Hyatt Regency tion. Radisson Downtown hotel. Minneapolis. hotel, San Francisco; 1978 conference at Atlanta Hilton hotel, Atlanta; 1979 conference May 18 -21, 1977 -American Association micro -computer at site to be designated in Chicago. of Advertising Agencies annual meeting. Greenbrier, White Sulphur Springs. W Va. Jan. 9 -11, 1977 - Association of Indepen- program dent Television Stations (INTV) fourth annual June 2 -4, 1977 - Associated Press Broad- convention. Fairmont hotel, San Francisco. casters annual meeting. Chase -Park Plaza, St. Louis. Jan. 23.28, 1977 - National Religious automation Broadcasters 34th annual convention. Wash- June 11 -15, 1977 -American Advertising ington Hilton hotel, Washington. Federation annual convention and public controller! affairs conference. Hyatt Regency hotel. Jan. 25 -28, 1977-National Association of Washington. Broadcasters winter board meeting. Royal Lahaina hotel, Maui, Hawaii. June 12 -18, 1977- Broadcast Promotion Association 22d annual seminar. Beverly Feb. 6.8, 1977 - Public Broadcasting Ser- Hilton hotel, Los Angeles. vice annual membership meeting. Hyatt Regency hotel. Atlanta. Sept. 18 -21, 1977- Institute of Broadcast- ing Financial Management 17th annual con- Feb. 12 -16, Association 1977 - National of ference. Hyatt Regency. Chicago. 1978 con- Television Program Executives 14th annual ference will be held Sept. 17 -20 in Las Vegas: conference. Fontainebleu hotel, Miami. 1978 1979 conference will be in New York. conference is scheduled for Los Angeles: site and date to be announced. Oct. 2 -8, 1977 - National Radio Broad- March 27 -30, 1977 - Notional Association casters Association annual convention. Palmer of Broadcasters annual convention. Wash- House hotel. Chicago. ington. Future conventions: in 1978, Las Oct. 23 -26, 1977 -Annual meeting of Vegas, Aprl1->9 -12; in 1979, Dallas, March Association of National Advertisers. The 25.28; in 1\980, New Orleans, March 30 -April Homestead, Hot Springs, Va. 2. Nov. 14 -16, 1977 - Television Bureau of April 17 -20, 1977 - Notional Cable Televi- Advertising annual meeting. Hyatt Regency sion Association annual convention. Conrad hotel, San Francisco. Now, Harris micro -computer technology offers you: 15 exclusive features convention for professional and student broadcasters Michel Benamou. direclot CTCS. P.O. Box 413. Mil- Extremely versatile format in Illinois, Kentucky and Indiana. Southern Illinois Uni- waukee 53201. control Fuller. SIU versity, Carbondale. Coordinator: Les Feb. 17.- Television Bureau of Advertising Easiest operation chapter of Alpha Epsilon Rho. regional sales seminar. Atlanta. More "brain power" per for comments on Jan. 31 -FCC's deadline Feb. 17 -19- Winter convention of Colorado Broad- rules to reduce filing dollar amendment of cable television casters Association. Four Seasons motor hotel, Col- compliance and to requirements for certificates of orado Springs. There's much more, and modify or eliminate franchise standards (Docket we'd like to tell you all about it. 21002). Replies are due March 2. FCC, Washington. Feb. 17- 20- Howard University School of Com- munication's sixth annual communications con- Write Harris Corporation, ference. Mayflower hotel, Washington. Broadcast Products Division, February 1977 Feb. 18- 19- Georgia Cable Television Association 123 Hampshire Street, annual Convention. Stouffer's Atlanta Inn, Atlanta. Con- Quincy, III. 62301. Feb. 1- Television Bureau of Advertising regional tact: Boyce Dooley, Summerville (Ga.) Cable TV; (404) sales Seminar. Portland, Ore. 857 -2551. Feb. 2- 3- Association of National Advertisers joint Feb. 20 -21 - Associated Press Broadcasters board workshops on television (Wednesday) and media of directors winter meeting. Westward Look. Tucson. (Thursday). Plaza hotel, New York. Contact: William Ariz. Kistler, ANA, 115 East 44th Street, New York, (212) 697 -5950. Feb. 21-Deadline for entries in 13th annual Armstrong Awards program for excellence and origi- Feb. 3- Television Bureau of Advertising regional nality in FM broadcasting, administered by the sales seminar. Las Vegas. Armstrong Memorial Research Foundation. Entry Armstrong Awards, 510 Feb. 4 -FCC's deadline for filing comments on cable forms: Executive director. New York 10027. television syndicated program exclusivity rules and Mudd building, Columbia University, their effect on viewing public (Docket 20988). Replies Feb. 25 -North Carolina Farm Press. Radio and are due March 16. FCC. Washington. Television Institute of NC Farm Writers and Broad- -Crabtree, Raleigh. Feb. 4 -6- American Women in Radio and Tleui- casters Association. Sheraton sions's national board of directors meeting. Hyatt Union Square. San Francisco. Feb. 8-8- Public Broadcasting Service annual mem- March 1977 bership meeting. Hyatt Regency hotel, Atlanta. March 1 - Deadline for entries in American Feb. 7- 8- American Women in Radio and Televi- Osteopathic Association's journalism awards competi- sion's educational foundation board of trustees meet- tion. Award of 51,000 will be given for the print article ing. Hyatt Union Square, San Francisco. or broadcast on osteopathic medicine judged most outstanding. Contact: AOA. 212 East Ohio Street, Feb. 8- 19- Seventeenth International Television Festival of Monte Carlo. Monte Carlo. Information: In- Chicago 60611. terComm Public Relations Associates, 9255 Sunset March 1- Deadline for radio and television entries Boulevard, Los Angeles. in annual competition for Gavel Awards of the Ameri- for "increasing public Feb. 10 -11 -Arkansas Broadcasters Association can Bar Association programing understanding the American system of law and winter convention. Camelot Inn, Little Rock. of justice" Same deadline prevails for entries in maga- Feb. 12-16-National Association of Television Pro- zine- newspaper categories and other media catego- AND gram Executives 14th annual conference. Fon- ries (including wire services and news syndicates). COMMUNICATIONS INFORMATION HANDLING tainebleu hotel, Miami. Deadlines for books will be Feb. 1. Entry form and in- of Advertising formation: Gavel Awards. ABA. 1155 East 60th Street, Feb. 15- Television Bureau Chicago 60637. regional sales seminar. Houston. March 1- Television Bureau of Advertising Feb. 18- International Conference on film. 19- regional sales seminar. Denver. theater, video of Center for 7lventieth Century Studies, J The University of Wisconsin, Milwaukee. Contact: March 2- International Broadcasting Awards dinner

Broadcasting Dec 6 1976 17 of Hollywood Radio and Television Society Century Plaza hotel, Hollywood. March 2- Council of Churches of the City of New Open5MikeR York's 13th annual broadcast awards luncheon. Amer- icana hotel. New York. March 2-FCC's deadline for comments on its in- quiry into proposed reduction of interference -causing emissions for CB class D transmitters to decrease in- terference to television and other services (Docket ISCI turf 60076 -David W Dole. supervisor, ISCI 21000). Replies are due April 1. FCC, Washington. Des Plaines, Ill. EDITOR: Back in 1970, in an effort to help March 3- Television Bureau of Advertising regional sales seminar. Chicago. broadcasters avoid errors in scheduling and broadcast of television commercials, There's this ... Match 4-5-NBC Forum to examine American the political process and how it can be improved industry standard commercial iden- EDITOR: I continue to be amazed at the (BROADCASTING, June 28). Statler Hilton hotel. tification system (ISCI) was adopted by editorial and reportorial shortsightedness Washington. Arrangements: Alvin H. Perlmutter. NBC the American Association of Advertising News vice president. of an otherwise reliable magazine in regard Agencies, the Association of National Ad- to public broadcasting. You complain that March 8 -New York State Broadcasters Associa- vertisers, the National Association of public broadcasting is competing with tion 23rd annual membership meeting. Americana Broadcasters, Inn. Albany the Stations Representatives commercial broadcasting for its audience. Association, the Television Bureau of Ad- Does this mean that commercial broad- March 8 -New York State Broadcasters Associa- vertising and ABC, CBS and NBC. tion annual legislative reception. The New York State casters should have sole rights to the Museum, Albany. Under ISCI a specific prefix is assigned American audience, rather than the au- to each national or regional advertiser. March 18 -19- Eighth annual Country Radio Semi- dience having the right to choose from a However, a nar. Airport Hilton motor inn. Nashville. Agenda chair- number of commercials have variety of broadcasting? I'm as much of a man: Mac Allen. Sonderling Broadcasting Corp.. started to appear with identifications that commercial television addict as the next Miami. look like ISCI (eight characters -four let- guy, but if the highest rated television net- March 20 -23 -1977 BIAS (Broadcast Industry ters followed by four numbers) but that do work right now is one which owes its suc- Automation System) seminar. sponsored Data not with assigned by Conr begin letters by ISCI to cess to a cast of comic book characters munications Memphis. Hilton hotel. Memphis. Corp.. the advertiser in question. Obviously this constantly spinning off one another, the can lead to March 28 -27 -New York State second annual errors in scheduling and broad- need for a more thoughtful use of the video conference. Rochester Institute of Technology. cast. medium is obvious. public broadcasters Rochester. if Information: Student Television Systems. 1 Unless an ISCI prefix is assigned, pro- Lomb Memorial Drive. Rochester. are taking audience from commercial ducers and editorial houses should use broadcasters it is because we are offering March 27- National Association Broad- any coding other than 30- of an eight- character people a clear choice, and a good number casters annual convention. Washington. code. There is no cost for an ISCI assign- of people are opting for that choice. ment, which can March 27 -30 -Ninth annual international con- be obtained upon request Public radio these days is coming close ference of The International Industrial Televiqon to the National Register Publishing Co., to doing what commercial radio did so suc- Association. Statler-Hilton hotel, Washington. 5201 Old Orchard Road, Skokie, Ill. cessfully in its first 40 years. There is a need and an audience for this kind of radio. You complain that public broadcasting is competing for advertising revenue by way of program underwriting. Yet the three television networks, with their limited range of programing, are virtually sold out, and we are told that radio billings are increasing at a record pace. Does this mean that because commercial broadcasting has Volume nearly absorbed all of the corporate money it can take, no one else should be allowed access to that money? Does it mean that American business, having nearly spent itself on bionic creatures and brewery workers, should not be allowed to spend some of its largesse on the kind of quality programing that comes out of public broadcasting? Is public broadcasting interfering with commercial broadcasting? In many cases public television and radio stations are fulfilling the broadcasting needs of the na- 30 motion pictures tion and its communities that commercial stations are unwilling and /or unable to ...all off network meet. if public broadcasting were to fail how would commercial broadcasters meet ...all in color those nonlucrative needs, and what pri- vate, public and governmental groups and agencies would start pressuring them to do so? Your editorial comments about All Things Considered, America's only daily VARNER BROS.TELEVISION DISTRIBUTION, INC. (seven days) award- winning newsmagazine in any broadcast medium, and about Susan Starnberg, the dominant and most consistently popular woman in A WWNEn COMMUNICATIONS COMPANY American radio, are difficult for me to un- derstand considering what I thought to be

Broadcasting Dec 6 18 one of the editorial goals of your valuable magazine: reporting upon and encourag- BROADCASTING PUBLICATIONS INC. ing excellence in American broadcast- Sol Taiahoft, Chairman. ing. -Chris Dickon, co- ordinator o/'public Lawrence B. Taiahoft, president. vice president. WIAA-FM Maury Long, affairs, Interlochen, Mich. Edwin H. James, vice president. Joanne T. Cowan, secretary Irving C. Miller, treasures ... then there's this Lee Taisholl, assistant treasurer In Nashville .. . EDITOR: If I recall correctly, the so- called these Harris public broadcasting stations were set up Broadcastingo and paid for by the government to provide The newsweekly of broadcasting and allied arts stacked television public programing. Therefore, they would not have to advertise. TELEVISION® antennas broad- Now, of course, we all know they are ac- Executive and publication headquarters cast two VHF sig- cepting advertising as an effort to defray Broadcasting -Telecasting building 1735 DeSales Street, N.W. Washington, DC. 20036. nals from the some of their operating and programing Phone: 202 -638 -1022. costs. Here, is the ultimate, however -ad- Sol Talsholf, editor same tower. vertising for advertising. Enclosed is a Lawrence B. Taishoff, publisher. copy of the equivalent of the Wall Street Harris custom -designed EDITORIAL Journal for San Diego in which the local and tested stacked anten- public television station is advertising for Edwin H. James, executive editor Donald West, managing editor nas installed for WNGE TV Rufus Crater (New York), chief correspondent. Leonard Zeidenberg, senior correspondent Channel 2 and WDCN-TV J. Daniel Rudy. assistant to the managing Channel 8, Nashville, editor Frederick M. Fitzgerald, senior editor Tennessee. Channel 15 Randall Moskop, assistant editor Broadcasts Ian C. Bowen, Barbara Chase, Mark Miller, For a TV antenna to meet Jay Rubin, statt writers. your specific requirements Wall Street Week Kira Greene, editorial assistant. YEARBOOK SOURCEBOOK write Harris Corporation, and John Mercurio. manager Broadcast Products Your Company Joseph A. Esser, assistant editor Division, Quincy, Illinois BUSINESS 62301. gets the credit! Maury Long, vice president. N. Channel 15 seeks corporate underwriting for our David Whitcombe, director of marketing. programming We believe a company is known by the Doris Kelly, secretary company it keeps. One of televisions most highly acclaimed programs needs your support. ADVERTISING Winfield R. Levi, general sales manager (New York). Let us say .. . John Andre, sales manager -equipment and "Local broadcast of WALL engineering (Washington). STREET WEEK is made David Berlyn, Eastern sales manager (New York). possible by a grant from (your company) ". Ruth Lindstrom, account supervisor (New York). Bill Merritt, Western sales manager (Hollywood). Call the Development Department at Wendy Ackerman, classified advertising Channel 15 (286-6785) for details. manager HARRIS CIRCULATIO'N COMMUNICATIONS AND It costs less than you think. INFORMATION FIANDLING Bill Criger, circulation manager Kwentin Keenan, subscription manager Susanne Bishop, Sheila Chamberlain, Denise Ehdalvand, Patricia Johnson, Lucille Paulus, advertisers and pointing out the benefits Bruce Weiler. they get for advertising on public broad- PRODUCTION casting here in San Diego. -Dan McKin- Harry Stevens, production manager non, president and general manager. K Storck, production assistant. KSON(AM) San Diego. ADMINISTRATION Irving C. Miller, business manager Philippe E. Boucher. Spring forward, fall back BUREAUS New York: 75 Rockefeller Plaza, 10019 EDITOR: You goofed in your Nov. 22 sto- Phone: 212 -757 -3260. ry ( "KECC -TV gets only partial relief from Rufus Crater chief correspondent. cable problems On daylight Rocco Famighetti, senior editor "). saving John M. Dempsey. assistant editor time, the two states are on the same time, Winfield R. Levi. general sales manager not two hours apart. This would make it David Berlyn, Eastern sales manager Ruth El Lindstrom, account supervisor much easier on the Centro, Calif., sta- Harriette Weinberg, Lisa Flournoy, tion than you indicate in your story. - advertising assistants Washington. James Newman. Hollywood: 1680 North Vine Street, 90028. Phone: 213- 463 -3148. Bill Merritt, Western sales manager Philippine facts? Sandra Klausner, editorial- advertising assistant. Broadcasting' magazine was founded in 1931 by EDITOR: The Philippine Historical Radio Broadcasting Publications Inc., using the title Broadcasting' Society seeks to establish contact with per- -The News Magazine of the Filth Estate. Broadcast Advertising' was acquired in 1932, Broadcast Reporter in sons involved in or who have knowledge 1933, Telecast' in 1953 and Television in 1961. of broadcasting efforts in the Philippines Broadcasting -Telecasting' was introduced in 1946. prior to 1950. Our goal: to document and preserve the history of broadcasting in the Reg. U.S. Paten) 011ice. Philippine Islands. Please write to P.O. Box Copyright 1976 by Broadcasting Publications Inc. - 972, Lafayette, Ind. 47902. T. -James Microfilms of Broadcasting are available from University Pogue, co- director, PHRS. Microfilms, 300 North Zeeb Road. Ann Arbor, Mich. 48103.

Broadcasting Dec 6 1976 19 O O col@ Vol. 91 No. 23 onw

this year and that election campaign bill- cases had declined somewhat, but had Top of the Week ings were probably less than ever before begun to rise rapidly in 1976 and in the because of limits on campaign spending. fourth quarter escalated 25% or more "So those arguments don't hold much above fourth -quarter 1975 levels. He Media optimists water," he said, "and that's another thought it inevitable that demand would reason we're so strong on 1977" "drop off somewhat" in 1977, thanks to even more Dick Martwick of the Newspaper Ad- the absence of Olympics and other events become vertising Bureau forecast an 18.5% to 19% that he said intensified demand in 1976, gain in advertising revenues for news- and that buyers will tend to "resist," too. euphoric about papers this year and 10.3% in 1977; Ed Mr. Spiegel agreed that 1976 had been a Winslow of the Magazine Publishers year for increases but stressed that it was a business outlook Association looked for magazine growth of catch -up year after several in which TV's prices to keep pace with those of M-Es Coen, TVB's Spiegel make 22% in 1976 and 15% in 1977, and Carl failed earlier predictions even rosier; Spielvogel, vice chairman for operations, other media. For 1977 he anticipated in- "maybe 6 % %," about the TV rates discussed, defended; the Interpublic Group of Cos., summed creases of -7 McGannon grilled on petition, up the situation for advertising agencies in same as those of other media. network encroachment charge those words: "If you didn't make money Donald H. McGannon, chairman and in the advertising agency business this president of Westinghouse Broadcasting Co., the only broadcaster on the opening Business has never been better -but it will year, it's time to look for a new career." program, also contended that rates in be next year. The big agencies, Mr. Spielvogel added, TV That forecast was offered for all the ma- "are gaining di proportionately to the rest 1976 had "reached the level they should have reached He, too, re- jor media and for advertising agencies last of the industry. But the major ones, he years ago" ported 1976 an all record week at a three -day conference on "The said, are looki g for "another strong profits "at -time Outlook for the Media," sponsored by the year" in 1977 after "an extremely strong" rate," and also forecast substantial gains - 1976 Wall Street brokerage firm of Paine, Web- 1976. though not as large as those of -in ber, Jackson and Curtis. The Interpublic agencies have been both 1977 and 1978. Along with the business forecasts the making commitments on behalf of clients Assigned to discuss "Issues in Broad- much analysts got a rundown on network /affili- well into 1977, he said "and I can't think casting," Mr. McGannon devoted of ate differences from Donald H. McGan- of anyone [spending] at a lower level than his talk to a recapitulation of the back- non, chairman and president of [this] year." ground of the Westinghouse petition for Westinghouse Broadcasting Co. And in a The question of television rates came an FCC investigation of the relationships later session they heard predictions of a up, and Mr. Spielvogel said agencies are between networks and stations (BROAD- new structure for network TV programing "busy looking at alternative media" under CASTING, Sept. 6, et seq.). from John H. Mitchell, president of Co- pressure from clients to get maximum effi- He told a questioner that he was not sor- lumbia Pictures Television (story page ciency for their money. ry Westinghouse had filed the petition, 35). Mr. Coen noted that TV prices had held and that he did not think it "had any im- in pact" on the Justice Department's subse- Robert Coen, vice president of Mc- fairly steady for several years, and some Cann- Erickson, revised upward again his forecast of total advertising growth this year, boosting it to 17.3 %. For 1977 he pre- Cable on the Coast: the now and the new dicted a further gain of 10.6% andsaid he expected national broadcast to do even Workshops cover the business proposed rewrite of the Communications better, growing by about 13 %. and regulatory waterfront; Act, financial management and the like, Harvey Spiegel, senior vice president for upcoming ventures announced the convention provided a forum for the research and marketing at the Television are a fiber -optics concern announcement of company plans. Bureau of Advertising, which has revised devoted to cable and an Among them: its 1976 TV billings estimates twice, stayed over- the -air pay -TV operation An agreement to form a new firm with the latest TVB projection for a 25% by Optical Systems specializing in the research, development increase this year (BROADCASTING, Aug. and manufacture of fiber-optic com- 16), but he raised modestly its forecast for From de- regulation to fiber- optics, the munications systems for CATV and other a 12% rise in 1977, saying it's more likely Western Cable Television Show and Con- uses ( "Closed Circuit," Nov. 29). Under to be in the 13 -14% range. vention at the Disneyland hotel in the agreement, Times Wire & Cable Co., a Mr. Spiegel projected 1977 TV advances Anaheim, Calif., last week covered all the subsidiary of publicly held Insilco Corp., of 15% for local billings, 13% for national bases for cable operators. Ted Hughett, and Fiber Communications Inc. will and regional spot and more than 10% for president of the California Community become operating divisions of Times network. Television Association, which sponsored Fiber Communications Inc., to be based in Mr. Spiegel also took issue with those the eighth annual event along with the the Meriden, Conn., area. Insilco will own who said demand for TV time may be sub- Arizona and Hawaii state associations, 51% and shareholders of Fiber Com- stantially less in 1977 because some events characterized the gathering as the "most munications 49 %. The new firm will have that contributed to 1976's demand -like upbeat, active, positive convention I've at- assets of $20 million. Principals include the Olympics, political advertising and the tended in years." The attendance-in ex- former Teleprompter Corp. President Irv- Bicentennial celebration -will be missing. cess of 2,200 persons -and number of ex- ing Kahn, now president of Broadband He contended that Bicentennial advertis- hibitor booths- 194 -were recordbreakers. Communications. ing added little or nothing to TV billings Aside from the panels on pay cable, the Optical Systems revealed its plans for

Broadcasting Dec 6 1976 20 quent proposal that the FCC investigate, among other things, whether networks should be required to dispose of some or all of their O &O stations. Westinghouse, he said, "is not opposed per se to network ownership of stations ?' Nor did he foresee, he said in response to another question, the government's becoming involved in broadcasting rates. "I'd be opposed to it," he added. Asked' what his reaction would be if the networks added another minute of com- mercial time, Mr. McGannon replied: "Violent." He said he wasn't claiming the present maximum of three minutes per half -hour in prime time is necessarily right, but that in the absence of a rational reason for Loomis Grossman change, he would oppose an increase. It is a question in which the public must be 1973 partnership agreement." However, considered, not one for decision by the the committee also said that "we recog- networks alone, he asserted. Internecine war nize that procedures under the agreement Earlier, in response to a similar query, need clarification." It announced plans to Mr. Spiegel declined to comment on the breaks out meet again Jan. 13. extra -minute question. But he said he saw CPB Chairman Robert S. Benjamin and real for in TV no pressure splitting the 30- second public PBS Chairman Ralph Rogers led their commercial into shorter units. Rivalry over program control respective delegations. Both CPB Presi- On other subjects, Mr. McGannon said between Mr. Loomis's CPB and dent Henry Loomis and PBS President that in his view "the chance for a fourth Mr. Grossman's PBS develops Lawrence Grossman were available for network is academic," and that although into confrontation politics; consultation but not parties to the meet- he once thought there would be a national the parties try to cool it ing. the cable -TV system by year 2000, now In another statement, Messrs. Benjamin High noon came to public broadcasting "I'm not sure we'll ever have one," and Rogers indicated that "we are opti- last week. But the -out was because of the demonstrated complexity shoot mistic" that the two organizations can postponed. and costs of cable construction. resolve the problem. was a Resolution of a confrontation over pro- Mr. McGannon reminded by Mr. Grossman, following an address graming control between the questioner that Westinghouse complained Corporation before the New York chapter of the Na- for Public Broadcasting and the Public of network "encroachment" on station tional Academy of Television Arts and Broadcasting Service was put off until time. But wasn't Westinghouse itself Sciences that same day, said that "the last guilty he was asked, January after members of the CPB -PBS of encroachment, thing we want to do" is to get "the legisla- when Partnership chose not to ad- its Group W Productions carved out Committee tive process" involved in settling the dis- dress resolutions by the PBS boards which of the syndicated Mike Douglas Show two pute. He admitted, however, that the commercial minutes for its own use? Mr. had said that "CPB's attempts to initiate Public Broadcasting Act is "ambiguous" McGannon replied that "1 see the and develop programing are inconsistent" don't and that CPB has seized on that ambiguity with the law (BROADCASTING, Nov. 22). analogy," because "we're not a network to "approve and disapprove of all program Instead the committee, according to and stations don't have to take that show" funding." He said that CPB "should set Station acceptance the Douglas deal he joint statement released after a meeting in of goals and objectives" for such things as said, was reached by negotiation, "not New York Thursday, chose to "re- dedicate the total amount of minority programing compulsion" ourselves to fulfillment the the of spirit of but shouldn't "make the mistake" of becoming "an operating organization that the "nation's first satellite -programed" conference between representatives of actually picks programs ?' over-the -air pay -TV system. An agree- state and local governments and cable In the speech itself, he said: "Clearly, ment calls for Optical's Channel 100 pro- operators "to thresh out the problems in- the American public television system can graming to be offered by KAIL(TV), herent in their relationship and to consider no longer tolerate an unwieldy, top heavy channel 53, in Fresno, Calif. Programing possible solutions ?' national structure-nor should the Ameri- would be received by an earth station at House Minority Leader John J. Rhodes can public. KAIL's transmitter site. KAIL'S signal (R- Ariz.), in a sharply partisan attack on CPB Chairman Benjamin, in a state- coverage area includes about 25,000 President -elect Jimmy Carter and the ment distributed before the partnership homes. FCC applications are being pre- Democratic Congress, squarely placed the meeting, said that problems have arisen pared. blame on Congress for' cable over- regula- because of the "belief that CPB does not The cable operators' regulatory con- tion. He applauded the plans to rewrite the have the general public as a constituent, cerns were addressed by a variety of Communications Act but warned his au- that its only constituent is the radio and speakers including House Communica- dience, "Do not hold your breath in anti- television station, individually and collec- tions Subcommittee Chairman Lionel Van cipation of radical change" Thomas tively, and to do its job it should do as Deerlin (D- Calif.), who said that the criti- Houser, director of the Office of Telecom- asked." cal pole-attachment legislation that failed munications Policy, discussed the promise Mr. Benjamin characterized the CPB - in the 94th Congress would probably be of fiber -optic technology. PBS relationship as running "smoothly included in the rewrite of the Communica- On the exhibitors' side, the trend toward and cooperatively most of the time?' tions Act, and not treated as an individual less local origination equipment continued However, he said that whenever PBS has bill in the 95th. while pay cable software, not unexpec- differences of opinion "they are raised by FCC Chairman Richard E. Wiley out- tedly, was out in stronger force. One topic PBS to the level of a high confrontation lined changes since 1972 and said that of discussion was the shift among Major ." When brought to such a level, he further cable de- regulation in the manufacturers away from the turnkey con- said, "concurrence by the PBS governors franchise area could give greater power to cept, with manufacturers now tending to becomes a question of institutional state and local authorities. He said he supply specific equipment rather than the solidarity rather than a resolution of the plans to suggest that the FCC sponsor a total package. merits of the specific issue."

Broadcasting Dec 6 1976 21 Another vote In Brief of confidence Although Utah state law prohibits reporters from witnessing executions, local TV affiliates in Salt Lake City and at least two networks have expressed interest In for broadcast covering execution of Gary Mark Gilmore originally set for today (Dec. 6) but of House action postponed indefinitely by U.S. Supreme Court last Friday. Spokesman for KSL -TV there said it would cover event if given opportunity, but would then give careful Common Cause survey finds consideration to editing and airing of tape or film shot. Chance of coverage ap- overwhelming majority of pears slim, with prison officials refusing broadcast media any interviews with members favor opening floor Gilmore and persuading Federal Aviation Administration to forbid planes from fly- to radio and television; ing below 1,500 ft. within one mile radius of prison during execution. ABC and other findings: most would NBC have minicam units there, however, just in case ban is lifted. Former also vote for restrictions Texas Governor John Connally said last week that televised executions would be on employment of agency members "impressive deterrent" to crime. in regulated industries and for 'sunset' legislation OCh. 28 WRDU -TV Raleigh- Durham, N.C., has been sold, subject to FCC approval, by Triangle Telecasters Inc. to Durham Life Insurance Co. for price reported to be A majority of the members of the House $2.5 -$3 million. Sale has been in negotiation for more than year (BROADCASTING, favor broadcasting the House's proceed- March 10, 1975). Seller principals are Robinson O. Everett and his mother, ings, according to a survey by Common Katherine Everett, who have no other broadcast interests. Buyer is publicly traded, Cause. with broadcasting stock voted by T.A. Upchurch, and also owns WPTF(AM)- WODR(FM) The national "citizens lobby" also re- Raleigh, N.C. Multiple ownership rules do not ban radio owners from acquiring ceived commitments to support broadcast- UHF facility in same market, although "persuasive showing" is necessary. WRDU- ing of floor proceedings from Representa- TV is NBC affiliate with 1,080 kw visual, 214 kw aural and antenna 1,040 feet tive Thomas P Mass.), who is O'Neill (D- above average terrain. Broker: R.C. Crisler & Co. expected to be elected Speaker of the House at the House Democrats' caucus Campbell - Ewald, Detroit, has signed agreement to acquire Clinton E. this week, and from four of five other Frank, Chicago, with approval of Frank shareholders to be voted at meeting Dec. Democrats running for leadership posts. 23. C -E, subsidiary of Interpublic Group of Companies, has billings of about $155 The results of the Common Cause million, with almost $80 million in broadcast. Frank's billings total $40 million survey, part of its "Open Up the System" ($16.3 million in TV- radio), off considerably from 1975 because of its loss of project, are based on responses from 339 Toyota account, which spent in $30 million range. members of the newly elected House. They reveal that 183 Democrats and 91 O National Black Media Coalition has adopted resolution urging that FCC seat Republicans -a total of 274 -favor House being vacated by Commissioner Benjamin L. Hooks, executive director -designate broadcasts. of National Association for Advancement of Colored People, be reserved for A majority of House members have black. NBMC's affiliates are developing list of blacks for consideration by incoming Carter administration. demonstrated before that they would favor. resolutions to institute the broadcast ONational Cable Television Association board has approved new contract for orga- reform. One such measure, which would nization's president, Robert Schmidt, effective from Jan. 1, 1977, to June 30, permit the commercial networks and the 1979. Contract calls for 10% salary Increase each year (present base is Public Broadcasting Service to administer $75,000). a live broadcast feed from the House chamber, failed in a vote of the Rules ONational AM Stereophonic Committee has scheduled field tests of AM stereo Committee last year largely, insiders said, to begin tentatively Feb. 1 at three stations: one AM high on frequency because of unseen maneuvering against it (WTOP(AM] Washington), one skywave (WBZ(AM] Boston), and another, yet un- by then -Majority Leader O'Neill. But Mr. O'Neill, in a Nov. 30 letter re- choose, to select the most titillating or ir- two years from representing anyone before sponding to Common Cause's questions, responsible commentary uttered on the their former agencies as lawyers or lob- said simply, "I favor televising House pro- House floor and to compress these byists. Despite the questionnaire's ceedings." unrepresentative samplings of 'show busi- reference only to "executive branch House broadcasts may be an issue ness' into 30-second segments on (their] officials," a Common Cause spokesman before the House Democratic caucus this nightly newscasts" said the conflict -of- interest question was week. Representative B.F. Sisk (D- Calif.), The fourth candidate for majority intended to include independent regulato- leading proponent of the broadcast resolu- leader, John McFall (D-Calif.), told Com- ry agencies. tion and chairman of the Rules subcom- mon Cause he is "reserving final judg- Common Cause also found 328 House mittee that drafted it in the last Con- ment" on the broadcast question. members in favor of some form of gress, plans to meet with Mr. O'Neill to Representative John Brademas (D- "sunset" legislation. There were several seek a place for the resolution on the Ind.), who is seeking Mr. McFall's job as versions of sunset bills in the last Con- caucus's agenda. In league with Mr. Sisk in majority whip, also said he supports the gress, but their basic intent was to force the renewed effort for the measure is broadcast resolution. Congress, by setting periodic deadlines House Communications Subcommittee There were other items in Common after which federal agencies would be ter- Chairman Lionel Van Deerlin (D- Calif.). Cause's survey of the House besides the minated, to re- examine each agency's Of the four members in a race for the broadcast issue. mandate and performance to determine if majority leader's job, three support broad- Common Cause found 285 members in it is worth keeping. The FCC is among the casting in the House, including Richard favor of restricting an "executive branch agencies that would be affected. Bolling (D -Mo.), Phillip Burton (D- official's" opportunity to work in a busi- In addition, Common Cause found that Calif.), and Jim Wright (D- Tex.), ness with which he dealt substantially a majority of the congressmen responding although Mr. Wright opposes letting the while in government. More specifically, favor at least partial public funding of networks handle the broadcasts. He said in 260 support prohibiting such entry into House and Senate election campaigns - a Nov. 23 letter to Common Cause that "I business for two years after departing an but only for general elections. Fewer than expressly would not favor giving carte agency. And 247 support legislation to half favor federal financing of primary blanche to the networks to pick and prohibit former government officials for elections.

Broadcasting Dec 6 1976 22 and only commercial television station named, low in spectrum in Washington. Committee hopes results of tests (which were under common ownership. And are technical, not commercial) will be in by National Association of Broadcasters Syracuse, the commission added, is served annual convention in Washington March 27 -30. Committee says it has intimation by three other television stations and nine from FCC that if results are in then, commission might be able to finish AM other radio outlets. stereo rulemaking in 1977. Furthermore, the commission said its job is not to enforce the antitrust laws. The O Donald S. Shaw, '78, NBC sales manager, 1933 -36, later in charge of radio for commission said it takes cognizance of the McCann -Erickson, New York, died at home in Bridgewater, Conn., Nov. 27. He laws, considers violations and applies simi- had operated radio-TV sales and service business in New Milford, Conn., since lar principles to define the public interest 1950. Survivors are wife, Hazel; two sons, Reid L. Shaw, president, General in each case. Electric Broadcasting Co., and Donald S. Shaw Jr., formerly with ABC -TV station But, the commission said it did not relations, now Florida yacht broker, and daughter, Florence Conner. find -and the coalition did not allege - that Newhouse's conduct in operating the top executives of NBC -owned WRC -TV Washington named to new NBC Two media constituted a specific abuse of the posts: E. VP general manager, becomes VP, special projects, Tom Paro, and antitrust laws that would warrant a hear- NBC station relations, reportedly to handle assignments in which his Washington ing. background may have bearing, and J. Taber Bolden Jr., station manager, The commission granted Newhouse's becomes VP, station affairs, NBC -TV stations division (O &O's). Their successors application -but conditioned the grant on not announced. the outcome of a court case in which the coalition is appealing the commission's CBS-TV has outbid NBC -TV and ABC -TV for rights to 1977 Miss America Feb. 12, 1975, grant of WSYR -TV's 1972 Pageant (Sept. 10, 1977, 10 p.m. to midnight NYT). Miss America Inc. traditionally renewal application. The commission ac- retains TV rights, sells time to sponsors, then negotiates with networks and with tion last week was taken on a 4 -to -2 vote, sponsors, selects one making "best" offer -on which sponsors then buy time at with one of the commission's two new card rates. To get high rated show (31.3 rating and 60 share this year) away from members, Joseph Fogarty, joining Com- NBC (which has had it 11 years), CBS reportedly offered number of ancillary aids missioner Benjamin L. Hooks in dissent including two prime -time programs promoting pageant in advance of broadcast (see page 89). Commissioner Robert E. night. Lee was absent. The Lancaster matter involved a peti- tion by Feminists for Media Rights to deny or defer the sale of WGAL -AM -FM to Hall Communications. The commission, which indicated it had difficulty perceiving the logic in the petition, approved the sale on a vote of t -to -0 with Commissioner Hooks concurring. FMR filed its petition, it said, to protect its position in a proceeding in which it was seeking denial of a renewal of license for Steinman's WGAL -TV. That petition alleged that Steinman -which owns not only the radio and television stations but Lan- Happy quartet. Pleased with news that CBS Radio is placing its second dra- caster's two daily newspapers and the only matic series, General Mills Radio Adventure Theater, on air are (I -r): George cable operation franchised in Lancaster - Arkedis, VP- general manager, CBS Radio Network; Himan Brown, producer- direc- has a monopoly on local media and has violated the Sherman antitrust law. tor of series; Peter F. McSpadden, president, Dancer -Fitzgerald -Sample, New York, agency for General Mills, and Sam Cook Digges, president, CBS Radio Division. FMR also said sale of the radio stations might reduce the media holdings to a point (See story page 40). that would be dispositive of the antitrust casting Corp.'s wsYRt -ry Syracuse, N.Y. issue in the television case. FMR said it And in a separate matter, a citizen group did not want to block the break -up of the FCC continues in Lancaster, Pa., that had expressed con- media monopoly, but it said the commis- cern about an alleged concentration of sion should decide the antitrust issue to steer control in that city also received a set- before considering the sale. back -but as the result of a commission The commission noted that although same course on action that led to a deconcentration of con- FMR challenges Steinman's alleged crossownership trol. monopoly power, it would deny the family The WSYR -TV petition had been filed by the ability to diminish that power, if only the Syracuse Coalition for the Free Flow of to protect FMR's procedural rights to con- In separate actions - rejecting Information in the Broadcast Media. The tinue to challenge that monopoly in the complaint against WSYR -TV coalition said a grant of renewal would be television proceeding. and approving sale of WGAL inconsistent with the public interest since The commission said it was not neces- radio stations -it keeps it would "perpetuate the high degree of sary to decide the antitrust allegations in going in direction of earlier concentration in the dissemination of local connection with the proposed sale. If cases and takes soft line news and advertising that now exists" in monopoly power does exist in Lancaster. toward multimedia holdings Syracuse. the commission added, the sale will Newhouse is licensee of an AM and FM diminish it and, therefore, serve the public The FCC is continuing to make it clear as well as the television station in Syracuse interest. that it does not regard media crossowner- and is under common ownership with the Hall Communications, which is owned ship alone as a basis for designating two daily newspapers and one Sunday by Robert M. Hall and Donald Laufer, will license -renewal applications for hearing. newspaper in the city. pay $850,000 for the stations. The AM is Last week, after turning down several However, the commission noted that in 1490 khz and operates with 1 kw daytime, such petitions filed by the Department of adopting its crossownership rules, it said it 250 w at night. The FM operates on 101.3 Justice, it rejected one filed by a citizen would require divestiture only in com- mhz with 8.5 kw and an antenna 940 feet group that was aimed at Newhouse Broad- munities where the only daily newspaper above average terrain.

Broadcasting Dec 6 1976 23 monopoly forever. ing broadcasting and CATV, traditionally Media Former FCC Chairman Dean Burch, bitter enemies, joining forces against the speaking as a panelist at one of NAB's phone company in the face of the Bell bill regional meetings last month in Atlanta, and fiber optics. For whom predicted trouble for broadcasting and all Another participant in the same panel, forms of communications if the bill is Henry Harris of Cox Cable, agreed with the Bell bill passed. Now a partner in the law firm of him on that point. "I think," Mr. Harris Pierson, Ball & Dowd, representing a ma- said, "that looking 10 years down the road might toll jor satellite consortium, Satellite Business it's fairly easy to draw a picture where the broadcasting industry and the cable indus- Although mostly unnoticed by Systems (IBM, Aetna, and Comsat Gen- against Bell, try might very well be on the same side of broadcasters, there are those eral), seeking to do business of that the fence" who say if this piece of Mr. Burch said, "The ramifications incomprehen- The main provision in the Bell bill that legislation is ever passed, legislation are really almost you realize the magnitude of Mr. Burch and others say should concern it will cost them dearly; sible until this undertaking. Communications is broadcasters is the last, which would cable and public TV have in this prohibit the FCC from granting any new already raised their alarums perhaps the most growing industry country." common- carrier service if it would force will the telephone companies to raise their All (among the specialized common car- Passage of the Bell bill, he said, that in rates or would unnecessarily duplicate any riers), many (in cable), some (among have the effect of putting "all ... proof broadcasters) and none (among the the hands of a single company, essentially telephone service. The burden of on the argument that economies of scale would be on the specialized common car- friends and associates of AT &T) say that is way to com- to show (1) that the or the most critical piece of communications dictate that this the chapest rier grant authorization it requests is not similar to legislation before the nation is the 94th municate" the telephone Congress's H.R. 12323 (by Wyoming's Mr. Burch's comments were made in the any service provided by a about fiber optics, carrier and (2) that the Democratic Representative Tino Ron - context of discussion common with the capacity to telephone common carrier cannot provide calio). Or, as it came to be known in this a new technology telephone, all the services now car- the last Congress, and is destined to resurface bring same service. radio and cable televi- provision, bill in the next, the "Bell bill." ried by television, It is that Bell opponents the home through Formally titled the "Consumer Com- sion, and more, into argue, that has the practical effect of driv- thin glass fibers. ing the specialized common carriers out of munications Reform Act of 1976," it was business. Specialized common carriers introduced last year, picked up consider- Mr. Burch noted that AT &T, by consent is were in a 1971 FCC to able support -close to 200 congressmen agreement and federal regulation, bar- authorized decision red from entering the broadcast and cable compete with AT &T in providing long -dis- and 16 senators -and was the subject of businesses. But, he said, AT &T does tance private -line service to business three days of hearings before Lionel "If Van Deerlin's (D- Calif.) Communications get its legislation passed, then the customers. Subcommittee. The cable industry and economy -of -scale argument becomes There is another class of common car- public broadcasting contributed to the powerful." riers, the so- called miscellaneous com- record of those hearings with strong op- Mr. Burch said he sees the possibility of mon carriers, which microwave broadcast position to the measure. So far, commer- cial broadcasting has been silent. To broadcasters, the bill looks like an Carter putting a foot in `revolving door' intramural battle between telephone companies and other businesses, chiefly Preliminary discussions indicate the so- called specialized common carriers, more stringent standards will before the commission for one year if they which are pressing for a piece of the be sought for those moving leave government before the end of their telephone companies' action. The bill has between government and industry seven -year term. The ban is permanent in never been on the agenda for discussion at matters in which they "participated per- a board meeting of the National Associa- President -elect Jimmy Carter and his aides sonally and substantially" while in gov- tion of Broadcasters, and the association is are working on plans to implement one of ernment. showing no signs of taking a stand on the his campaign promises- shutting the so- Mr. Powell said the plans being devel- Bell bill any time soon. There are some, called "revolving door" through which in- oped would not only affect individuals however, who are saying that broadcasting, dividuals pass to and from government who leave government to take jobs in although not immediately vulnerable tb jobs and regulated industries. What's regulated industries but those who leave to any adverse impact from the legislation, more, the focus of concern seems to have enter industries that do business with the could suffer in the long run. broadened to include industries that do government. A requirement on the length The bill's nickname derives from AT &T, "substantial business" with the govern- of time former government officials would the chief backer and beneficiary. Its pur- ment unit that the appointee involved have to wait before joining a particular in- pose ostensibly is to reaffirm Congress's served. dustry is one option being considered; he intent in the original Communications Act The proposals, some of which would re- did not say what others figured in the plan- of 1934 -that the public should be served quire congressional approval, were dis- ning. by a rapid, efficient, nationwide telecom- cussed in Plains, Ga., last week by Jody The conflict -of- interest question has munications system with facilities avail- Powell, the President -elect's news secre- troubled some members of Congress. The able at reasonable charges. tary, but in general, non -specific terms, matter was discussed in a report issued in AT &T argues that the spread of com- after Mr. Carter met with advisers working September by the House Subcommittee petition from the specialized common on plans to deal with the conflict of in- on Oversight and Investigations, which is riers in the growing field of business com- terest issue, Mr. Powell indicated that the headed by Representative John Moss (D- munications is "skimming the cream" work was nearing a conclusion and that Calif.). The report, on federal regulation from Bell revenues and is threatening the the standards being developed would be and regulatory reform recommends level of residential phone rates. Bell says stricter than those now in effect. However, legislation banning regulatory agency residential service is largely being carried he said that Mr. Carter would seek reaction members from accepting employment in by the long- distance service. from members of Congress before making industries they helped regulate for two But, a key part of the bill would have the standards public. The contact work is years and extending from one to five years the effect, Bell's competitors argue, of being done by Joseph Moore, an Atlanta the length of time former agency mem- foreclosing any future development by attorney. bers would be barred from dealing with them in the common -carrier field, force Present regulations prohibit FCC com- matters that had been "under their official them out of business and lock in Bell's missioners who are attorneys from practic- responsibility" while in government.

Broadcasting Dec B 1976 24 We've invited Mia Farrow and Danny Kaye, George C. Scott and Trish Van Dauere, Faye DUNa way and Bette Davis.

Can you think of a more excìtìng way to celebrate a 25'" Anniversary?

This year, were toasting the twenty -fifth anniversary of the original music and lyrics composed by Anthony Newley and Hallmark Hall of Fame by doing what we've been doing year Leslie Bricusse. in and year out -only more so. The enduring fable, Beauty and the Beast stars George C. Which means more of the magic that explodes when the Scott and Trish Van Devere. fine arts of television are combined with the superb talents The sensitive, documented story of evangelist Aimee of the world's most gifted actors and actresses, authors Semple McPherson, who flashed across the consciousness of and historians, producers and directors. the 1920's - The Disappearance of Aimee - is Illuminated by For our 160th performance, the remake of the classic stars Faye Dunaway and Bette Davis. fantasy Peter Pan, starring Mia Farrow and Danny Kaye...with Excellence is never easy to achieve. But the adventure is always satisfying.

). . `; 'o -fica V and cable signals interstate. They would be tion requirements." employes must also file a workforce survey grandfathered by the Bell bill -that is, Public broadcasting will still rely in part which lists all job titles within each catego- they would be able to continue their pres- on terrestrial common carriers, Mr. ry on which broadcasters already report, ent operations -but they could not expand Loomis said, adding that "here, too, the with employes identified by sex and race. without meeting the two critieria listed in existence of a competitive alternative to (Stations with fewer than 10 employes the bill. For broadcasters that means exist- the facilities of AT &T will be significant in need not file the new EEO program infor- ing patterns of program carriage would not reducing our costs and achieving intercon- mation, but stations with five or more be disturbed. But, say those who interpret nection in a timely fashion." employes are at present required to file an the Bell bill, increasing options to use These and other arguments from public annual statistical profile showing data on miscellaneous common carriers in the broadcasting, cable television, the employment by race.) future would be virtually foreclosed. Net- telephone companies, the other common NAB and other broadcasters disagree works would have to deal exclusively with carriers, and -if they decide to get into the with the FCC's time and "burden" esti- the phone companies; so would CATV fight -the broadcasters, will emerge in mates. NAB said that WTTG(TV) systems. Congress again this session, but it is Washington, an employer of more than 50 The National Cable Television Associa- difficult to predict in what forum. The full time employes, reports that it spends tion thinks that idea is abominable. In a word from the Senate Commerce Commit- at least four hours listing merely one job Sept. 29 letter to Representative Van tee is that hearings there on the role of opening with the local newspapers, job Deerlin, the association's president, telecommunications competition are banks and minority publications and orga- Robert Schmidt, argued that the Bell bill likely. nizations. WTTG, NAB said, spent more would "stifle" the newly emerging On the House side, Representative Van than 270 hours in the first 10 months of specialized common -carrier business, with Deerlin is circulating this week to all mem- 1976 just informing local minority and the result that "cable systems will have lit- bers of Congress a letter explaining that women's organization and publications of tle alternative but to seek service from the the subcommittee has begun a dialogue on more than 65 job positions. Recently, established monopolies -at most likely in- the Bell bill. But his subcommittee has as NAB said, WTTG placed six openings with creased charges" its first and only priority this year the con- the referral organizations and received Mr. Schmidt also fears the conse- struction of a new Communications Act. over 1,100 responses in three days. The quences to the competition in the market The Bell bill controversy, as wide- ranging station spent over 70 hours processing ap- for domestic satellites. "At present, one - as it is, will be just one piece in that plications and interviewed 479 applicants. half- million cable television subscribers puzzle, that will emerge initially as a policy NAB said the station needed to interview are able to view programing relayed by options paper in March. Said subcommit- each applicant because it may not ask on non -Bell satellites," he said. "The passage tee counsel Harry M. (Chip) Shooshan the employment form whether the appli- of this legislation would remove competi- last week, "if they think the Bell bill got cant is female or a minority. NAB said tion from this field, and insure that the people thinking, wait until they see the simply to "comply with reporting require- Bell system would have a stranglehold on policy options paper." ments of one part of the model program, this vital and growing means of program larger stations spend hundreds of man distribution." hours gathering and compiling informa- tion it NCTA also sees itself running crossways so that might be listed for commis- sion inspection and approval." with AT&T in the future if the bill is Disagreement over passed. As cable technology improves, Mr. To this workload must be added the Schmidt says, it will develop the capability new EEO program workforce analysis required of broad- to provide shop -at -home services, security casters with 50 or more employes, the list- systems and data communications, areas Broadcasters tell GAO that FCC ing of minorities and women promoted or that could put cable in direct competition plan underestimates amount of hired, listing of job terminations and other with the telephone companies. And "we time involved; it's not tough requirements adding even more time and welcome that competition;' Mr. Schmidt enough for Civil Rights Commission expense, NAB said. says. "However, the proposed legislation, A joint comment filed by Swanco Broad- by statutorily favoring the established Mixed opinions were filed at the General casting Inc. and EZ Communications Inc. communications monopolies, will put the Accounting Office in Washington concern- agreed that completion of the listing of ex- cable television industry in a decidedly dis- ing clearance of the FCC's new equal amples of minority and womens referral advantageous position. In effect, there will employment opportunities program for organizations contacted and the number be no competition. The telephone compa- broadcasters. of referrals provided by each source ny will simply be given the exclusive right The GAO, which is responsible for the "could easily require hundreds of hours to provide such services whether or not' clearance of reporting forms used by fed- per year per station." they choose to provide them" eral government regulatory agencies, re- The broadcasters urged GAO to reject Public broadcasting is also at odds with ceived mild to strong disapproval from the commission's model EEO program. the Bell bill. Henry Loomis, president of most broadcasting concerns and mild sup- The United States Commission on Civil the Corporation for Public Broadcasting, port from citizen groups. Broadcasters fil- Rights urged revision of the program too, argued during the Van Deerlin subcom- ing comments on the commission's pro- but because it "falls far short" of the mittee hearings that CPB's plan for a posed model 10 -point EEO reporting pro- measures needed to adequately ascertain satellite interconnection of public broad- gram (BROADCASTING, June 28) agreed broadcasters efforts to "recruit, hire, train casting stations was possible because there with the National Association of Broad- and promote women and minorities on a is now competition in the satellite field. casters that the commission's estimate of nondiscriminatory basis" The plan calls for the employment of three the time levels broadcasters would need to The Civil Rights Commission said the full -time transponders on Western Union devote to filling in the form "grossly un- sample EEO model should require licen- satellites and up to 150 receive -only derstates" the real necessary costs and sees to submit data showing all recruit- satellite receivers to be owned and oper- man- hours. ment, hiring, training and promotion prac- ated by the stations. The commission estimated that four and tices with respect to the race, sex and "We in public broadcasting know that one -half hours would be necessary for ethnicity of the employes or candidates for the FCC's adoption of competitive policies compiling, gathering and filing informa- employment, and the positions for which for the provision of satellite services are in tion on recruitment sources, referral they are being employed. Under the FCC's the public interest," Mr. Loomis said. sources and the number of people referred proposal, the Civl Rights Commission With those policies in force, he said, CPB from each source for stations employing - said, the data need not be crosstabulated had a choice of services and was able "to between 11 and 49 employes. The com- by race, ethnicity and sex. The FCC pro- seek out and contract with the supplier mission estimates 10 hours would be nec- gram for instance, does not differentiate that was most willing to tailor its services essary for stations with 50 or more between black males and black females, to meet public broadcasting's interconnec- employes. Those stations with 50 or more but lumps them in the general category

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'ARB- APRIL /MAY'70 THRU JULY /AUG. '76, 12 +, 18 +, AVG. 1/0 HR. AND /OR CUMES. MSA, TSA "Black." The Civil Rights Commission's Omaha formerly licensed as KOILIAM)- If they left out the revised program would include male and KEFMCFM). The stations have been off the material for tomorrow's female breakdowns for white, black, air since Sept. 2. big meeting... Spanish origin, Asian American and na- Beneficial, owned by Nathan A. Novak, tive American. an Omaha businessman, was the only of The Civil Rights Commission and the five competing applicants to apply for in- other public interest groups filing argued terim operating authority, the commission that the FCC's time estimates might be in- noted, without applying for regular operat- correct, but that "the burden likely to ing authority. result from preparation of an EEO pro- Mr. Novak's application stated that all gram should be considered in the light of profits made in the interim period by the the need to enforce equal employment op- stations would be donated to charities portunity... "The Civil Rights Commis- (BROADCASTING. Sept. 13). Mr. Novak sion said "it is incumbent upon licensees said part of the profits would go to nearby to accept the burdens of operating in the Creighton University, and that the station public interest" As part of its recent facilities would provide a good "training license renewal proceedings, the Civil ground for students" of Creighton. Rights Commission said, WMAQ -TV The FCC said it was concerned about Chicago, an NBC -owned station, filed Mr. Novak's intentions to use the stations sample personnel recordkeeping forms in- to advertise his nonbroadcast businesses dicating it maintains data on applicant and said that Beneficial must file within 30 flow, hiring, promotions and terminations. days an accounting of all advertising placed The forms are compiled on a weekly, bi- over the stations between September 1975 weekly, monthly and quarterly basis by all and September 1976 by any business in NBC -owned television stations, the Civil which Mr. Novak has an interest. The ac- you can have it tonight. Rights Commission said, representing the counts must include a statement showing kind of programs the FCC should require the amount of time and cost of all adver- Tell them to get it for its EEO compliance programs. tising carried for Mr. Novak's nonbroad- on American's Priority The National Organization for Women cast businesses including a comparison of Parcel Service. agreed that the burdensomeness of the fil- rates charged Mr. Novak's business com- ing requirements "must be considered in petitors. the context of the purpose of the EEO In addition, the commission said the program." NOW also agreed that the grant is conditional and subject to revoca- FCC's proposed program falls short of tion if Beneficial does not meet certain re- the amount and detail necessary to allow quirements. Beneficial must pay over the accurate determination of licensees' EEO net profits after taxes to recognized practices. While the FCC's program is "in- charities, must distribute no more than appropriate", NOW told GAO it "would 50% of those profits to Creighton Univer- vigorously object to any effort to decrease sity and must file an accounting of its the amount" of EEO reporting. revenues, expenses and net profits every The Office of Communication of the six months, said the commission. United Church of Christ offered the clearest support of the commission's pro- gram. While UCC agreed that "the re- Lots of litigation quirements of the model program are in- for the FCC sufficient to produce specific and result - oriented EEO plans ... the model program Commission actions on WFAB is an important first step and at least helps WMOU -WXLQ, WAXC and WHBI to clarify broadcaster obligations in this are taken to appeals court area by spelling out the 10 basic elements of affirmative action." The FCC's burden of court cases con- The National Black Media Coalition, tinues to grow, mostly, it seems, over If it weighs up to 50 pounds and commenting on the NAB filing with the license -renewal matters, with both licen- measures up to 90 inches in length, GAO, said NAB is doing a disservice to sees and citizen groups taking the com- width and height, American can get it broadcasters trying to meet the needs of mission to the U.S. Court of Appeals in their communities, including EEO needs. Washington. from here to there in hours. Just get NBMC Chairman Pluria Marshall said At issue in one case is the continued it to an American airport ticket counter NAB's filing shows "clear evidence of a operation of United Broadcasting Co. of and it's on its way. Yes...American lack of commitment on the part of the Florida Inc.'s WFABIAM) Miami. The corn- can arrange to pick up and deliver. Association to move towards the constitu- mission on Sept. 30, 1975, denied the sta- tional goal of equal employment for all tion's renewal application on the ground persons in the broadcast industry, without of fraudulent billing, and last August it AmericanAirlines Freight System regard to race, national origin or sex." denied reconsideration of that order. 633 Third Avenue. New York. N.Y. 10017 U.S A. Then, in an order announced on Nov. 12 but not released until Nov. 30, the com- mission rejected a request that it set aside Omaha outlets its order denying reconsideration, and or- going back on air dered the station off the air "im- Get it on mediately." It noted United had not ap- FCC grants interim authority pealed the Sept. 30, 1975, decision. to one of five applicants United appealed that action on Nov. 16. American for deleted facilities It says a Freedom of Information Act suit AMERICAN'S it has filed in a district court suit could pro- The FCC has granted interim operating duce information from the commission PRIORITY PARCEL authority to Beneficial Broadcasting Inc. that would provide evidence that would SERVICE for the deleted Star Station facilities in buttress its case. However, the commis-

Broadcasting Dec 6 1976 30

sion said its decision denying renewal was pealed the decision on the ground that it Charlotte, N.C.; WKAB -TV Montgomery, final "as of Sept. 13." would silence a source of native -language Ala.; wow -Tv Columbia, S.C.; WDOD -AM- The station continued to operate last programing for the group's members and FM Chattanooga; and WKIN(AM) Kingsport week under another order issued by the "abridge" their rights "to assemble as a and WBBJ -TV Jackson, both Tennessee. commission on Nov. 30; it says the effec- community bound together" by that pro- Win..-Tv is ABC affiliate on channel 38, tiveness of the shut -down order would be graming. with 2,310 kw visual, 191 kw aural and an- staged if United asked the court for a stay The New Jersey chapter of The Ameri- tenna 976 feet above average terrain. Bro- order within five days. can Civil Liberties Union and the kers: John D. Stebbins Co. and John Von - The other matters finding their way into Hungarian Freedom Fighters Federation dell. court were more straightforward. made similar arguments in separate White Mountain Broadcasting Co., appeals (BROADCASTING, Nov. 29). The WSMW -TV Worcester, Mass.: Sold by licensee of WMOU(AM)- WXLQ(FM) Berlin, commission, in denying renewal, said State Mutual Life Assurance Co. of Amer- N.H., is seeking reversal of the commis- the licensee had virtually abandoned con- ica to Sibos Inc. for $550,000. Seller is sion's action denying renewal of the sta- trol to time brokers who presented mutual insurance company which also tion's licenses. The case was another in- foreign- language programing during most owns majority of WNIC -AM -FM Dearborn, volving the issue of fraudulent billing. of the broadcast day, religious broadcasters Mich. Buyer is owned by Melvin Simon However, White Mountain contends that and commission salesmen. (45%), Irwin Katz as trustee (45%) and the commission's action was "arbitrary Fred Simon (10%). Mr. Katz holds trust and capricious" and "constitutes imper- for children of Herbert Simon, brother of missible and unjust discrimination?' Changing Hands Melvin and Fred. Simon brothers also have interests in applicant for new televi- An appeal to reverse a renewal grant Announced was filed by the Rochester Black Media sion station with subscription television Coalition. It contends that the commis- The following broadcast station sales were authority on channel 20 in Houston and sion's renewal of Sande Broadcasting Co.'s reported last week, subject to FCC ap- have interests in corporation which would WAxC(AM) Rochester, N.Y., did not dis- proval: lease Teleglobe encoding /decoding equip- pose of questions that the coalition had WIIL -TV Terre Haute, Ind.: Sold by ment to station. Purchase of WSMW -TV also raised regarding Sande's financial and Alpha Broadcasting Corp. to Bahakel includes pending application for STV au- character qualifications. Broadcasting Co. for $600,000. Seller, thority with Teleglobe system. Herbert In yet another appeal, Cosmopolitan which has no other broadcast interests, is Simon is also minority stockholder in Broadcasting Corp., licensee of WHBI(FM) owned by more than 50 stockholders with WIFE(AM) Indianapolis, purchased when Newark, N.J., received additional support John M. House (23.35%) as president. FCC revoked licenses of Don Burden in its effort to win a reversal of the com- Buyer is owned by Cy N. Bahakel (100%), owned Star Stations (BROADCASTING. mission's denial of the station's renewal who also owns': KXEL -AM -FM Waterloo, April 5). WSMW -TV is independent on application. The Columbian Lawyers Iowa; WLBJ -AM -FM Bowling Green, Ky.; channel 27 with 513 kw visual, 102 kw Associates -made up of Italian -American WWOD -AM -FM Lynchburg, Va.; WABG -AM- aural and antenna 1,531 feet above judges and lawyers in New York -ap- TV Greenwood, Miss.; WCCB(TV) average terrain.

WPVA -AM -FM Petersburg, Va.: Sold by Sterling Broadcasting Corp. to Coughlan Broadcasting Corp. for $525,000. Seller is FEATURED BY owned by Sterling C. Livingston who has no other broadcast interests. Buyer is AMERICA'S OUTSTANDING owned by F Richard Coughlan, former broadcaster (with wGNIAMI Chicago, MEDIA BROKER WOMS[AMl Washington), recently in real estate in McLean, Va. WPVA is 5 kw daytimer on 1290 khz. WPVA -FM is on 95.3 mhz with 3 kw and antenna 240 feet above average terrain. Broker: Blackburn & Co. WCOD -FM Hyannis, Mass.: Sold by Kot- com Broadcasting Inc. to Resort Network FM Pacific Northwest for approximately $500,000. Principal in seller is Dana M. Kott, who will continue $125,000 to operate station and will become vice president of buyer. Mr. Kott has no other broadcast interests. Buyer, joint enterprise Rare opportunity for a "know -how" owner- operator with of John Keljikan, president, and publicly ambition to own his /her FM station in attractive area close traded publishing firm, Harcourt, to a major university. Class C channel but not at full power. Brace, Jovanovich Inc., also owns 29% down, easy payout. WWRJ(FM) Southampton, N.Y.; WWRN(FM) West Palm Beach, Fla., and has minority interest in WCRN -FM St. Thomas, V.I. WCOD -FM is on 106.1 mhz with 25 kw (with application pending at FCC for in- crease to 50 kw) and antenna 125 feet above average terrain.

BIACKBURN&COMPANY,INC. WFWA(FM) Sullivan, Ill.: Sold by Michael R. Freeland to Sullivan -Arthur RADIO TV CATV NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS Broadcasting Co: for $178,000. Seller also owns WFWL(AM) Camden, Tenn., and ma- WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30361 BEVERLY HILLS 90212 jority of WBAR(AM) Bartow, Fla. Buyer is 20006 333 N. Michigan Ave. 9465 Wilshire Blvd. 400 Colony Square owned by Lee 1725 K Street, N.W. (312) 346 -6460 Stute 510 (213) 274 4151 Griesemer (55%), James (202) 331 -9270 (404) 892.4855 Bales (30%) and Art Manwaring (15%). 12 -6 Messrs. Griesemer and Manwaring are school teachers, and Mr. Bales is contrac-

Broadcasting Dec 6 1976 32 tor in Sullivan. Buyers have no other citizens awareness project called "Check should be rejected. If commission decides broadcast interests. WFWA is on 106.3 mhz Your Local Stations" Rockefeller Brothers to accept petition as informal complaint, with 3 kw and antenna 300 feet above Fund granted $10,000 to hold New York/ ABC said, allegations of defamatory average terrain. Broker: Chapman Associ- New Jersey area seminar and North Shore remarks about Polish Americans and ates. Unitarian Society of Plandome, N.Y., do- charges of employment discrimination nated $40,200. UCC project has already should be considered as "generalizations" Approved held six of 18 planned workshops nation- providing "no specificity whatsoever." The following transfers of station owner- wide to teach community leaders how to ship were approved last week by the FCC: form local coalitions to observe, evaluate and negotiate with radio and television sta- WGAL -AM-FM Lancaster, Pa.: Sold by tions for improved broadcast services and CCC pushes for Steinman Stations to Halt Communica- equal -employment practices for minorities open radio books tions Inc. for $850,000 (see "Top of the and women. Week "). Seller, owned by John F and Open door. National Public Radio board of Citizen law firm urges FCC estate J. Hale of Steinman and families, directors will hold public meeting Dec. 17 to require stations also owns WGAL -TV Lancaster; WDEL(AM)- at Hotel Del Coronado, Coronado, Calif. to maintain tapes of news WSTW(FM) Wilmington, Del.; WTEV(TV) Hour has been set aside for persons wish- and public affairs, keep New Bedford, Mass. (Providence, R.l.), ing to address board. logs available to public and publishes Lancaster Intelligencer- CBS dividends up. CBS board of directors Journal and New Era, principals in buyer Center has declared cash dividend of 50 cents per Citizens Communication are Robert M. Hall and Donald Laufer asked the FCC to institute the commis- share on CBS common stock payable Dec. who alSO own WICH- AM- WCTY(FM) sion's proposed rule on public access to 10 to shareholders of record Nov. 26. This Norwich, Conn.; WNBH(AM) -WMYS(FM) radio- station files. represents increase of 8.5 cents per share New Bedford, Mass.; wu5J(AM) Lockport, the proposed rules are neces- or 20% more than 41.5 cents dividend paid CCC said N.Y.; WBVP(AM)- WWKS(FM) Beaver Falls, sary to insure "meaningful and continued in fourth quarter of 1975. Twenty -five cent. Pa. WGAL(AM) is on 1490 khz with I kw assisting the work increase per share on CBS preferred stock citizen participation in iay, 250 w night. WGAL -FM is on 101.3 of the commission itself." The rules would will be payable Dec. 31 to shareholders of mhz with 8.5 kw and antenna 940 feet require licensees to maintain record Nov. 26. radio station above average terrain. and transcribe tapes or disks of news and No joke. ABC asked FCC to reject petition public- affairs programing; make available WSSB(AM) Durham, N.C.: Sold by 1490 by Polish American Congress calling for the stations' program logs to the public; Inc. to Airways Inc. for $600,000. Seller is denial of license renewal for Chicago's supply copies or copying facilities for the subsidiary of Woods Communications three network owned- and -operated sta- reproduction of material in the public file (John Woods, principal) which also owns tions -NBC's WMAQ -TV, CBS's WBBM -TV and retain all written comments from the WRUN(AM) -WKGW(FM) Utica, N.Y., and and ABC's WLS -TV (BROADCASTING. Nov. public for three years. WTGB(AM) Winston -Salem, N.C. Buyer, 8). ABC said petition was filed late and CCC's comments, like those of many principally owned by Richard G. Glover, also owns WCCR(AM) Urbana- WRLW(FM) Champaign, Ill. Wssa is on 1490 khz with 1 kw day, 250 w night. 01111111111=11111111111111111111111MIN

Other sales approved by the FCC last week include: KBIS(AM) Bakersfield, Calif.; KUZZ(AM) Bakersfield, Calif.; WQCK(AM)- WRBN-FM Warner Robins, Ga. (see page 72). EXCLUSIVE

Media Briefs Priced at less than twice gross this Mid- Splitting the chores. FCC Commissioner west radio station can be purchased with Richard E. Wiley has announced list of $115,000 down and long terms on the new assignments of FCC commissioners to committees. Commissioner Margita payout. Total price: $395,000. White was named defense commissioner and commission's member on Interagen- cy Civil Defense Committee, Interagency Emergency Planning Committee and Na- tional Industry Advisory Committee. Please call or write Ray V. Hamilton, Washington office. Commissioner Joseph Fogarty was ap- pointed to Telephone and Telegraph Com- mittees and to Interagency Committee on Handicapped Employes. Commissioner e -rä . YJ/Jace,r.fed James Quello was named alternate educa- INC. tion commissioner. Appointments of other commissioners that are unchanged America's most dynamic and experienced media brokers. include: space commissioner, Abbott WASHINGTON. D.G.: 7315 Wisconsin Ave., N . 20014 (202) 393 -3456 Washburn and Robert E. Lee, alternate; education commissioner, Benjamin L. CHICAGO: 1429 Tribune Tower 60611 (312) 337 -2754 Hooks; telephone and telegraph commit- DALLAS: 6060 No. Central Expressway, 75206 (214) 691 -2345 tees, Chairman Wiley and Commissioners . Lee and Hooks. SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392-5671 Help for UCC project. Office of Com- munication of United Church of Christ re- Brokers of Newspaper, Radio, CATV & TV Properties ceived grants of $50,200 to help finance

Broadcasting Dec 6 1976 33 Week's worth of earnings reports from stocks on Broadcasting's index

Currant and change Year earlier

% Net % Per Nef Per Company Period/Ended Revenues Change Income Change Share Revenues income Share Adams -Russell Year 9/30 15.882,000 + 8.9 633,000 +84.4 .50 14.517.000 388000 .31 Ampex 6 mo. 10/30 139.285,000 + 7.3 4.645,000 -10.0 .43 129.690,000 5.159,000 .47 CBS 9 mo. 9/30 1,570,427,000 +18.6 116,108,000 +33.0 4.07 1,364,145,000 87235,000 3.05 Comcast 9 mo. 9/30 7,989,966 +28.3 606.322 +67.2 .36 6,328;124 362,630 .21 Gray Communications 3 mo. 9/30 3,365,601 +37.8 270.062 +188.6 .57 2,444,343 93,565 .20 Gulf 8 Western Year 7/31 3,395,596,000 +30.4 200.169,000 +42.9 3.03 2,602,147,000 140,055,000 2.87 New York Times 9 mo. 9/30 328,882.000 +12.0 13,148000 +15.9 1.16 293,319.000 11,338,000 1.02 Rebell 3 mo. 9/30 2,471.000 +26.6 217,000 +104.7 .17 1,951,000 106,000 .08 Wrather 9 mo. 9/30 18840,000 +22.2 918000 +22.9 .41 15.248,000 744000 .33

broadcasters, were received in advance of educational stations. CCC said this "age of Washington is too time- consuming in a the FCC's Dec. 8 deadline, but disagreed computerized program logs, automatic process subject to the strict renewal -pro- with most broadcasters' opinion that the logging and mechanical operation of sta- ceeding timetables set by the commission, proposed rules would impose unfair finan- tions by computer demands new tech- CCC said, and places inordinate demands cial strains and cumbersome workloads on nologies for assessing information." The upon the volunteers, usually citizens individual licensees (BROADCASTING, Nov. public needs, CCC said, an "electronic li- "who must continue to earn their living 15). CCC said that retention and transcrip- brary," to assess fully the types and ade- from regular 9 -to -5 jobs." tion of tapes or disks of news and public - quacy of broadcast programing. CCC said it is "absolutely essential" affairs programing is necessary in order CCC also said stations should be re- that citizens groups have access to program that citizens wishing to protest license quired to provide some means of logs, since the logs show the frequency renewal of a station or lodge a complaint reproducing materials in the stations' and times of public service announce- can more easily assess news and public - public files. It is currently left to licensee ments, sponsors and amount of commer- affairs program content. CCC said the cost discretion whether to permit machine cialization. "It would be patently unfair," of tape -recording equipment similar to that reproduction of the materials, CCC said. CCC said, if only broadcasters were privy used by the Public Broadcasting Service In its own experience, the law firm said, it to such information, while citizen groups is quite low and easily affordable by com- has found most radio stations refuse to did not have the same material available mercial stations" and can be purchased allow such duplication. Hand -copying or for their negotiations with the stations and through federal grants by noncommercial waiting for reproductions from the FCC in their pleadings before the commission.

TR-600A: the new quad VTR with Super Highband/ Pilot Tone. and maybe do a better job." Programing Miniseries, one -shots, novels of the sort that have attained popularity in the last two or three years and movies made for Big changes are TV will be "a serious part" of that future, Mr. Mitchell said. And there will be fewer in store for and fewer reruns, he added. With this new day will come a change in TV programing production financing, Mr. Mitchell pre- dicted. Programs will be produced "at Columbia's Mitchell sees evolution prices that make sense for one -and two - toward miniseries with fewer reruns; time exposure," he said, and the currently deficit financing will disappear popular concept of deficit financing will but networks will still put up disappear. money for new shows while Mr. Mitchell sees the change in the pro- programers take over power base cedure in which networks put up the seed money for development of new programs, A "huge change" in the program struc- but he said the programers are going to ture of network television over the next take over the programing power base from several years was forecast last week by the networks. Mitchell John H. Mitchell, president of Columbia The Columbia TV head spoke at a pro- Pictures Television, the second largest graming seminar during a three -day con- dards, Charlie's Angels, and that the last supplier of network programing. ference on "The Outlook for the Media," two or three years had similarly produced He sees an evolution coming that would sponsored by Paine, Webber, Jackson & few real successes. lead, he said, to the disappearance of the Curtis brokerage firm (also see "Top of "I think the audience is trying to tell the series system as it is known now, replaced the Week "). He shared the dais with networks something," he said. "Maybe by something more akin to the British Charles Arden, executive vice president of they're tired of what we've been giving system, in which a series is scheduled for Visiondisc Corp., New York, who forecast them. I think they're telling us they want a 13 weeks and then "rested" for 26 or 39 a growing market for specialized program- change, and I think it's coming- gradu- weeks before being returned to the air -if ing on TV disks for the home market over ally, over the next few years." it has proved popular in its first run -for the next several years. Network audiences are still large and in another 13 weeks of new episodes. The Mr. Mitchell said that out of 27 new fact larger than ever, Mr. Mitchell said, but "rest" period, he noted, gives program series the current network TV season had he saw this as a tribute to the medium creators time "to collect their thoughts produced only one hit by former stan- more than to the programing, which he

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It takes a great VTR to accommodate versatile options. That's the TR -600A. We designed in all- modular electronics. Included desirable features that cost up to $20,000 to add to other VTRs. The EMMA TR -600A offers a raft of options, such as exclusive integral on -line Time Code Editing, AE -600. All housed in a smart cabinet that fits in 7 sq. ft. of van or studio floor. In short, the complete quad at a surprisingly low price. RC,' said reflects "25 years of doing the same of TV's coming explosion." thing." Asked about the prospects for made -for- Perspective on the News "I think," he continued, "the audience pay -cable production, Mr. Mitchell said, J is telling us, 'Good -we've loved it -we're "it's much too early to tell." He personally tired of it -start going in some other direc- had some doubts about pay TV in com- The fight that tion.' " petition with free TV, on the theory that He also sees two levels of program ac- "free TV is going to give it fits before it faces the losers tivity in the future: During the months of lets pay TV get off the ground" He highest tune -in, say from October to thought pay TV would eventually emerge in the decision March, the most expensive programs as an industry but that this time might be a would be aired, and during the daylight long way off, maybe 10 or 15 years. on family viewing saving time months there would be less Mr. Arden, whose firm plans to produce expensive, but more original programs, and distribute programs for home video- Many- faceted case will be with fewer repeats. disk player systems as the systems come challenged on numerous grounds He also warned that, though network on the market, stressed the value of the -jurisdictional, precedential, viewing still remains high, it will in time disk in providing selective programing to evidential -and in the logic trail off. When that starts to happen, he relatively small audiences. of Judge Ferguson's conclusions said, "the networks will spend money to He mentioned ballet, embroidery, keep those HUT levels up," and he left no philately and educational subjects among Defendants in the family- viewing suit doubt that he thought they could afford it. the possibilities and suggested a disk have fallen back and are in the process of Television, he said, "is the most under- would do well, financially, if it sold regrouping for the resumption of a court priced medium in America, and the only 175,000 copies. He thought the cost, ini- fight that may ultimately reach the ball game in town for the manufacturer of tially, would probably range from around Supreme Court. The task is not easy; the consumer products -you cannot afford to $5.98 to $10.98. decision of U.S. Judge Warren J. be away from it. Consequently, I think In answer to other questions Mr. Arden Ferguson -which constituted a sweeping you're going to see [rates] going up and up estimated that if RCA and MCA introduce victory for the Hollywood writers, pro- and up." their disk systems in 1977 and others ducers and directors who sought to have From around $3 a few years ago, he said, enter the U.S. market as some have indi- the family viewing plan declared un- costs -per- thousand are now around $6, cated they will, the home TV player popu- constitutional-is complex, rich in detail and he ventured they will continue up to lation should reach 1.8 million in two or and novel in many of its conclusions. around $10. And as rates rise, he noted, three years. As penetration grows, he said, Indeed, the decision is so complex that the networks will be able to pay more and sales of a disk to 3% -4% of the player the defendants have split in their reaction more for programs. Columbia, he added, homes would provide "a satisfactory to it, with one -NBC -expressing views expects to continue to grow and be a part return." very much like those of a lawyer for one of

7R -ó00n first and only quad VTR with an editori heart. :he plaintiffs. Reed Olson, counsel for the Amendment. provision." writers and producers, last week called These are not all of the issues that will However, NBC also has another ground Judge Ferguson's opinion -which said be threshed out in the appeals to be filed for opposing the ruling: It seems to apply "censorship by government or privately with the U.S. Court of Appeals in San to all defendants. And Tandem's claims, created review boards cannot be toler- Francisco. Another is the validity -which NBC said, "are limited to the actions" of, ated"- "the strongest statement of the defendants challenge -of Judge CBS -a reference to CBS's having moved .roadcaster rights ever written." NBC said Ferguson's holding that the First Amend- Tandem's All in the Family out of family he thrust of the opinion is a "clear ment violation he found subjects the pri- viewing time. rohibition against government inter- vate defendants to the payment of Perhaps the sharpest issue of disagree- 'erence with broadcast program content damages. ment between NBC and the other private Ind scheduling" Accordingly, it said it will An initial procedural hurdle that the de- defendants is the effect of the decision on lot seek reversal of that ruling (BROAD - fendants are seeking to clear is the need to the NAB code. NBC, in its statement on :ASTING, Nov. 15). obtain the appeals court's permission to the decision, said it "does not dismantle The other private defendants in the appeal at this time both cases involved in the NAB code of standards, but is ad- ase -the National Association of Broad- the decision -one brought by several dressed exclusively to the family viewing casters, CBS and ABC -say they welcome groups of writers, producers and directors provision, in the light of his findings as to Judge Ferguson's concern for broad - and one by Tandem Productions Inc. The the origin of that provision" asters' First Amendment rights. But they second involves the question of damages, NBC supported that conclusion with Jo not agree that family viewing resulted - and, since the amount remains to be two sentences from the opinion: "The Is Judge Ferguson said -from FCC determined, the order is not final. court emphasizes that nothing in its 'threats" Their expressed concern is that Nevertheless, the defendants, in petitions declaration implies that broadcasters are :he ruling contains the seeds of the filed with the appeals court, say both ap- precluded from enunciating codes of con- iestruction of the NAB code as an effec- peals should be heard at the same time duct, including codes which contain the tive instrument of self -regulation. since the issues are virtually identical. family viewing policy ... Nor does any- As for the FCC, not only will its lawyers Like a number of other matters in the thing in this opinion address the question irgue that the commission did not opinion, Judge Ferguson's ruling that of whether or not NAB enforcement of 'threaten" the networks, but they proba- Tandem may recover damages from pri- any other section of the code amounts to a )ly will attack as well what they say is a vate parties startled the defendants. Their First Amendment violation." tovel if not revolutionary suggestion that, attorneys say there is doubt that private NAB's concern, however, is fed by a hrough the meetings Chairman Richard parties can be subject to such liability. score of passages culled from the opinion, S. Wiley and commission staff members NBC, in the petition it filed with the ap- virtually all dealing with what Judge lad with industry representatives which peals court, said that, "in no case has any Ferguson called the duty of broadcasters ed to the adoption of the family viewing court ever allowed damages against a pri- to make independent program judgments. Ilan, the commission violated the First vate party for violation of a constitutional One passage for instance, says: "In

he new TR-600A is great VTR with a For the convincing story of the TR -600A, ramatic "first ": AE -600, an integral on -line see your RCA Representative. ime Code Editing option with built -in licroprocessor control. The TR -600A with E-600 is an editing system capable f operating one record and up to 8 playback R -600A VTRs, plus three other sources.

More quad per dollar. great basic quad VTR is the best )undation for a good editor. The TR -600A as all -modular electronics. Includes esirable features that cost up to $20,000 add to other VTRs. Offers a raft of options, 'eluding Super Highband /Pilot Tone for utomatic picture correction. All housed in a abinet that fits in 7 sq. ft. of van or studio oor. All at a surprisingly low price. RC,' short, the NAB has no constitutional right censorship :' he said. But, he added, Judge dependent judgments. to set up a network board to censor and Ferguson's ruling would prohibit broad- The substantive and dramatic argu- regulate American television ... Even casters from setting programing standards ments lawyers for the defendants are when station managers are willing to abdi- "collectively -and voluntarily- through beginning to formulate could all be ren- cate their responsibilities by delegating the NAB" And if that ruling stands, he dered moot if they prevail on a technical their programing authority in exchange for added, "there would be only two viable issue that has not received much attention membership in the NAB (with the conve- alternatives for broadcasting standards - but is very much on the minds of the law- nient advantages of access to lobbying and no standards at all or standards exposed by yers involved. And that is the question of informational services together with the government" whether the issues raised by plaintiffs fall whatever prestige attaches to member- Perhaps none of the defendants is as within the jurisdiction of a district court. ship), the First Amendment requirement concerned as the FCC about Judge The question was raised and argued at of diversity in decision- making does not Ferguson's ruling that they violated the length before Judge Ferguson -and he re- protect such tie -in arrangements" First Amendment. For commisson jected the contention -that the law re- Another says broadcasters are free to officials, particularly Chairman Wiley, the quires that complaints about commission adopt family viewing policy, even at the issue is one of honor as well as of law. performance be taken first to the commis- suggestion of government. But, it adds, Chairman.Wiley, since the opinion was re- sion and then to the appropriate court of broadcasters are not free "to program on leased last month, has insisted repeatedly appeals, not to a district court. Judge any basis other than their own indepen- that he and his colleagues acted "responsi- Ferguson held that the statutory plan deals dent judgment of what constitutes good bly" and did not threaten or coerce the with formal proceedings or orders, not the programing, and they have no right to in- network as Judge Ferguson found in his kind of case the plaintiffs had brought. terfere with the independent judgment of decision. Commission lawyers will at- Nevertheless, the commission is certain other broadcasters" tempt to demonstrate that the facts do not to argue this question again on appeal. CBS and ABC read those passages with support that conclusion -that Judge And if it is successful, the basis for Judge the same sense of concern. John A. Ferguson ignored testimony supporting Ferguson's opinion would be erased. Schneider, president of CBS Broadcast the denials that threats were made. There is one other point the commis- Group, last week said in a statement that However, Judge Ferguson's conclusion sion will make on appeal -that it did not, the decision "threatens the entire fabric of does not involve the alleged use of threats as Judge Ferguson held, violate the Ad- self-regulation," and that, he said, "is why alone. The commission also "com- ministrative Procedure Act by negotiating CBS is appealing." promised licensee independence," he said, through its chairman "with powerful in- He said CBS has always resisted govern- "by participating in conspiracy to usurp" dustry forces to form new policy for televi- ment or other encroachment on licensee that independence "through the vehicle of sion" without observing the rules autonomy, including any form of NAB the NAB" And the Communications Act, prescribed by the act for adopting rules. prescreening of programs. "There is no he says, requires broadcasters to make in- "We didn't think we were adopting

7'R -600A

VTR $20,000 worth of cheering extras included. ules, so why issue a notice of rulemak- the fall season (Nov. 22 -28) with a 20.9 the season. ng?" asked one bemused FCC attorney. rating, putting it out in front of CBS (19.2) A two -hour Waltons Thanksgiving rhe same attorney wondered why the and NBC (18.8). rerun (18.4 rating, 34 share) did the trick :ommission would not be guilty of censor - ABC now has won seven of the first 10 for CBS on Thursday and a Dean Martin .hip if it undertook, in accordance with weeks, season -to -date, with NBC taking celebrity roast (22.8 rating, 40 share, num- \dministrative Procedure Act require - the other three. CBS has not only failed to ber 11 for the week) put Friday in NBC's nents, the same action the judge said was finish first in any of these 10 weeks but has column. Ilegal when "behind closed doors." managed to come in second only twice CBS's Saturday sitcom block from 8 to Nevertheless, whatever the fate of that over this 10 -week span: Oct. 11 -17 and 10 p.m.- The Mary Tyler Moore Show ssue, lawyers on both sides of the case Nov. 22 -28. Season -to -date averages show (21.8 rating, 35 shares), The Bob Newhart vould appear to agree with CBS's John ABC with a 20.9 rating, NBC at 20.0 and Show (21.3 rating, 34 share), All in the Ichneider that the issues involved - CBS at 18.4. Family (24.0 rating, 39 share, number 10) ouching, as they do, on the right and duty ABC won Tuesday, Wednesday and Sun- and Alice (20.5 rating, 33 share)- rolled if broadcasters to make independent pro - day nights during the week ended Nov. 28. up its best shares since the Nov. 6 reshuf- ;raming judgments, the role of the NAB Monday and Friday went to NBC and fling and gave CBS a strong win on Satur- n a scheme of broadcaster self -regulation Thursday and Saturday to CBS. day. ,nd the commission's authority to deal NBC got Monday with an exploitable Sunday was ABC's by virtue of a special vith such delicate matters as programing made -for -TV movie called "The Savage two -hour edition of The Six Million Dol- in an informal basis - "are among the Bees" (26.9 rating, 41 share), which tied lar Man (28.4 rating, 38 share, number nost important that have been raised in with M *A *S *H (26.9 rating, 39 share) for four for the week) and a Starsky and ecent years for all broadcasters" sixth place. ABC's series strength came Hutch episode (26.7 rating, 43 share, through on Tuesday, particularly Laverne number eight for the week) out of its and Shirley (28.8 rating, 41 share, num- usual Saturday -at -9 time period. CBS's ABC's back on top ber three for the week) and Happy Days "Salute to Lucy" took some of the edge (28.0 rating, 42 share, number five for the off ABC's win for the night by raking up a with prime -time win week). 28.9 rating, 39 share, good for number two. Despite another exploitable NBC made - is 7 out of 10 weeks this for-TV movie ( "Flood "), ABC won easily reason as network takes 3 nights on Wednesday with The Bionic Woman WJM -TV to shut down; tnd places 5 shows in top 10 (20.0 rating, 32 share), Baretta (22.5 rat- Moore in new CBS pact ing, 36 share) and, particularly, Charlie's kfter finishing second to NBC -TV in Angels (29.1 rating, 49 share, number one CBS -TV has signed Mary Tyler Moore for crime time for three weeks in a row, ABC- for the week), the last -named reinforcing a new weekly series for the year after next. IN reasserted itself in the 10th week of its status as the runaway -hit new show of In an exclusive deal confirmed last

ur new quad includes these desired TR -600A is truly the complete quad. atures that would cost up to $20,000 to add At a most attractive price. As your RCA other machines: Chrominance Amplitude Representative will gladly point out. 3rrector, Color Dropout Compensator, utomatic Color Framing, Automatic )ntrol Track Phasing, LED diagnostic stems, vacuum guide and reel servos, a esettable tape timer with LED timer splay. And more.

Treat options, too. mong them: Super Highband /Pilot Tone tr better master recordings, thanks to iproved signal -to -noise ratio and reduced foiré. And AE -600, the first and only on -line ime Code Editing System built into a VTR. can operate one record and up to 8 layback TR- 600As, plus three other RC,' )urces. Tuesday (Nov. 30), CBS said Miss Moore reach youngsters from 6 to 16, Peter E. boycotts of TV products advertised on of- would bring down the curtain on her cur- McSpadden, president of Dancer, said the fending programs. rent CBS series (Saturday, 8 -8:30 p.m., program is expected to appeal to an all - The AMA, meantime, acting on a NYT) after a seven -year run. Viacom En- family audience. He added that "we have resolution passed by the association's terprises will syndicate the re -runs, start- no ambition as cultural emissaries, but it house of delegates in June that describes ing next September. is gratifying to realize that Adventure TV violence as an environmental hazard As part of her new contract with CBS, Theater will acquaint children with some particularly to children, is concentrating, Miss Moore will do "at least" two of the great classics that they might other- on educating parents to act as guardians of specials during the 1977 -78 season and wise never know" what their children see. The association then will buckle down to the weekly series The series, Mr. Brown said, will present has voted to give $25,000 to Nicholas grind in September 1978. MTM En- "tales of adventure, derring -do, explora- Johnson's National Citizens Committee terprises will produce all her CBS projects. tion, courage, bravery and sacrifice drawn for Broadcasting for its TV- violence from classic works of literature, history monitoring activities. A spokesman said and life as it is lived today." He said there last week it may award money to others. Three out, three in will be adaptations of Jules Verne's In addition, the AMA will hold a ses- "Mysterious Island "; H. Rider Haggard's sion on TV violence at its annual clinical in NBC -TV daytime "King Solomon's Mines "; Robert Louis convention in Philadelphia Dec. 6. Partici- Stevenson's "Kidnapped "; Alexandre pants will include "recognized authori- NBC -TV has reshuffled its daytime sched- Dumas's "The Man in the Iron Mask "; ties," the spokesman said, among them: ule, canceling three series, including the Herman Melville's "Moby Dick "; George Gerbner, dean of the University of seven -year old soap opera Somerse4 and Rudyard Kipling's "Captains Pennsylvania's Annenberg School of adding three new ones. Courageous" and "King Arthur and His Communications and leading researcher in One of the new ones will be a soap op- Knights of the Round Table." the field of TV violence. era called Loners and Friends (12:30 -I Mr. Digges said CBS Radio has not yet Dr. Gerbner will be featured, too, in the p.m., which will be taped in New NYT),' tried to clear stations but does not expect Dec. 13 issue of the AMA journal, Ameri- York by Paul Rausch (executive producer) any difficulty because of the wide accep- can Medical News, writing about the total and Harding Lemay (chief writer), the tance of Mystery Theater. (CBS is the only impact of television -its role as a societal men responsible for NBC's highest -rated radio network to carry newly produced force. existing daytime drama, Another World drama on a regular basis.) Further, the AMA has in the works a (3 -4 p.m.). General Mills will receive seven booklet designed to educate parents to the The other two new series are game minutes within the program and the sta- potential impact of violent programs on shows: Works (11:30 a.m. -12 Shoot the tions four. Special commercials will be pro- their children. It will encourage parents to noon), a be Bob Stewart production, to duced to appeal to youngsters in the target monitor their children's viewing habits taped in New York and hosted by Geoff age group. and to discuss the programs with the Edwards, and a version the daytime of children. The association is shooting for once -a -week prime- access series, Name publication of the booklet in February That ?line (12 -12:30 p.m.), which will be PTA, 1977. taped at NBC's Burbank, Calif., studios by AMA mount Ralph Edwards Productions, with Tom Program Briefs Kennedy as host. efforts against In addition to Somerset NBC will cancel TV 'Double Dare' taken. CBS -TV has can- the game shows Stumpers and 50 Grand violence celed five- year-old daytime game Slam, all as of Dec. 31. The new schedule Gambit, Former will hold hearings; show (11 -11:30 a.m., produced by takes effect on Monday, Jan. 3. NYT), latter will testify at them Heatter-Quigley, and on Dec. 13 will and publish journal articles replace it with new Goodson -Todman CBS Radio will add quiz, Double Dare. Double Dare will be The national Parent- Teacher Association taped in Hollywood, with Jay Wolpert as adventure series and the American Medical Association executive producer and Alex Trebek as have begun separate but occasionally host. crisscrossing campaigns against violence General Mills will sponsor weekend AP's year, on television. '76 Roundup. For 12th straight classical shows for more than a year; Associated Press is producing 60- The PTA's crusade began last week in minute program is set for Feb. debut audio program, The World in 1976, Pittsburgh in the first of eight regional Sound reviewing highlights of year. CBS Radio will place its hearings on violence to give parents, second drama CMA's new captain. Dan McKinnon, series on the air next February when it un- educators, researchers and industry ex- owner of KSON -AM -FM San Diego, was veils perts an opportunity to express their views General Mills Radio Adventure elected president of Country Music Theater, designed mainly for young peo- about how TV violence might affect children. Television Information Office Association, first broadcaster to be named ple. to that post in The series will be broadcast on Saturday Director Roy Danish was among the wit- association's 16 year and Sunday 6:07 to 7 P.M.- with nesses at the first all -day forum. When -from history. Mr. McKin- different programs on each day. It will be they are finished, the hearings will provide non, who also has in- sponsored by General Mills (for its cereal the meat for a report the national PTA will terests in Kiu(TV) products) through Dancer- Fitzgerald- publish. Corpus Christi and Sample, New York. Adventure Theater The AMA, which also plans to publish KBMT(TV) Beaumont, will be Himan Brown, who on the subject, will give testimony at the produced by both Texas, owns also is responsible for the daily CBS Radio PTA meetings. The remaining seven will music publishing Mystery Theater, which starts its fourth be in Kansas City, Kan., Jan. I I; Atlanta, company and talent year on the air in January. (Mystery Jan. 18; Chicago, Jan. 25; Dallas, Feb. 1; management firm. Theater is carried on 220 stations.) Portland, Ore., Feb. 8; Hartford, Conn., He previously served Feb. 15 and Los Angeles, Feb. 22. Sam Cook Digges, president of the CBS McKinnon two terms on boards Radio Division, told a news conference in A PTA spokesman said last week the na- of CMA and National Association of New York last week that General Mills has tional association is also monitoring TV Broadcasters. CMA, 5,000- member a commitment to Adventure Theater for programs, visiting and writing TV licen- group, is host of annual country music more than a year. He noted there will be 52 sees and legislators and, as a last resort in awards TV show, elects members to Coun- new programs each year and 52 repeats. the year -long effort to arouse public and try Music Hall of Fame in Nashville and Though the thrust of the series is to official concern, would arrange national promotes country music worldwide.

Broadcasting Dec 6 1976 40 Broadcasting's Top 50 Agencieso 1976

18 REASONS WHY NSI CONTINUES TO BE THE LEADING LOCAL TELEVISION MEASUREMENT SERVICE ...

NEW AND EXCLUSIVE FEATURES FOR ON -GOING NSI PLUSES 1976 -77 9. Time -tested metered market service. 1. Total Telephone Frame -all telephone 10. Documented faster delivery (4 out of 5 households in 14 major markets. report "wins" in 1975 -76). 2. True week -by -week projections. 11. Larger sweep samples in 1975-76. 3. More weekly ratings -147 markets. 12. Documented higher cooperation rates. 4. Advanced ethnic procedures resulting in 13. Professionally-supervised interviewing in dramatically improved response rates. centralized WATS facilities. 5. Reports easier to read and use because of 14. No geographic limits imposed on a electronic composition system. station's audience. 6. Program audiences and weekly ratings in 15. Comprehensive reporting of public July reports. broadcasting audiences, 16. Better universe estimates. OTHER FEATURES NEW FOR 1976 -77 17. Widespread industry acceptance. More independent stations in major 7. "NSI Plus"- special analysis service. markets Reach and frequency studies 11 of the top 15 national agencies Ethnic reports Audience flow studies Geography tailored to your needs On -line access REASON 18: 8. Customized telephone coincidental service. Your NSI Representative

BETTER BUY ... NSI NIELSEN STATION INDEX a service of A.C. Nielsen Company

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Survey Indicates N.Y. WABC Is Most Popular U.S. Station By CLAUDE HALL

LOS ANGELES -The most-lis- Forgetting size of market, seven York; WLS, Chicago; WOR, New tened to radio station in the nation is talk or news stations were in that top York; WCBS, New York; WGN, WABC in New York, according to 25, along with seven stations that Chicago; WINS, New York; "American Radio 76, an in -depth have to be classified as more MOR WMAQ, Chicago; CKLW, Detroit; study just completed byJames Dun- than anything else, six rock stations, WJR, Detroit; and WNBC, New can Jr.. an executive with Gilmore three country stations, one Spanish York. Duncan's study was in -depth Advertising. Kalamazoo, Mich. language station, and the rest beau- in every category: here he detailed The most popular FM station is tiful music. the top 303 stations. WXLO, New WRFM, New York, a beautiful mu- Among the top 10 stations, how- York, was the FM station with the sic station featuring the syndicated ever, more listeners preferred MOR highest cume and here Duncan format of Bonneville Broadcast radio to rock radio, with 613,700 listed 121 stations. Consultants. WABC, of course, fea- average quarterhour listeners to America's top 10 teen audience tures a Top 40 format. 556,400 and this includes the peo- stations, in order: WABC, New The study is based on Arbitron ple listening to WBLS, a disco or York; WLS, Chicago; WXLO, New audience surveys. Duncan actually black oriented station. York; WPLJ, New York; WBLS, compiled it last year, but this is the If you take away the 205,300 New York; KHI, Los Angeles; first year the study has been pub- average quarterhour listeners of KFRC, San Francisco; WWRL, lished and is available for purchase. WOR, which plays music in the New York; WPGC-FM, Washing- "This report," says Duncan, "is morning somewhat but is mostly a ton; and WRKO, Boston. Four of designed to give observers of the ra- talk oriented station, then the rock these stations -WXLO, KHJ, dio industry a handy reference guide audience is much larger. KFRC, and WRKO -are RKO to the state of the industry as of the The top 25 FM stations, in order: Radio stations. ABC, of course, spring of 1976. Fortune Magazine WRFM, New York; WBLS, New owns WABC, WLS, and WPLJ. publishes a list of the 500 leading York; WPLJ, New York; KBIG, WABC was also America's No. 1 businesses in the nation so I rea- Los Angeles; WXLO, New York; station in adults 18-34 years of age soned, why not have a list of the WWSH, Philadelphia; WCBS, New and adults 18-49 years of age in nation's 500 most popular radio York; WLAK, Chicago, tied with other chart studies. stations?" WPAT, New York; WLOO, Chi- Duncan also breaks out national The top 25 most -listened to radio cago; WJIB, Boston; WP1X, New FM shares -41.348% for total sur- stations. in order. are: WABC, New York; WVNJ, New York; KJOI, vey area, for example. The best FM York: WOR, New York; WLS, Chi- Los Angeles; WQXR, New York; market? West Palm Beach with a cago; WGN, Chicago; WCBS, New WTFM, New York; WPGC, Wash- metro share of 62.83% (he lists the York; WJR, Detroit; WRFM, New ington; WDVR, Philadelphia, tied top 25 markets with Akron last at York; WBLS, New York; KDKA, with KLOS, Los Angeles; KNX, 48% ). The worst FM market in the Pittsburgh; WMAQ, Chicago; Los Angeles; WVBF, Boston; nation was McAllen -Brownsville, WCCO, Minneapolis; KABC, Los WRIF, Detroit; WKTU, New York; Tex., with only 13.25% share. Angeles; WPLJ, New York; WINS, and WMMS, Cleveland. This gave Tucson was also weak with only a New York; KMOX, St. Louis; New York area 11 of the top-ranked 17.31% and even the best of the KBIG, Los Angeles; WIEN, New FM stations in the nation. worst -Green Bay, Wis. -had only York; CKLW, Detroit; WMCA, Of the top 25 most -litsened to FM a 24.34 %. New York, tied with WBBM, Chi- stations, 12 feature either progres- One of the most interesting break- cago; WNEW, New York; WXLO, sive or rock formats, 11 are beautiful outs in the book of several hundred New York; WBAP, Fort Worth; music. At least eight of the stations pages is a list of the FM stations that WADO, New York; and WWSH, are automated and seven of these lead their market, such as KOB in Philadelphia. feature syndicated programming Albuquerque, N.M.; WMMS in It's interesting to note that six of with Schulke Radio Productions Cleveland; KYND in Houston; and these stations are FM -WRFM, product on four stations, Bonneville WVIC in Lansing, Mich. Duncan's WBLS, WPLJ, KBIG, WXLO, and Broadcast Consultants on two, and study even tells you what particular WWSH. The study rates average Century on one. category the station leads in. quarterhour, persons 12 -plus, 6 America's top -listened to 10 sta- About two-thirds of the book is a.m.- midnight Monday through tions in cume audience. 12 and devoted to individual market Sunday. older, in order are: WABC, New reports.

inasicípíoio

AN ABC OWNED RADIO STATION 1930 AVENUE OF THE AMERICAS NEW YORK, NEW YORK 10019 (212) 581 -7777 REPRINTED BY PERMISSION OF BILLBOARD PUBLICATIONS. INC.. C1978 BILLBOARD PUBLICATIONS, INC. 1 J. Walter Thompson 2 Leo Burnett 3 Young & Rubicam 4 BBDO 5 Grey 6 Ogilvy & Mather 7 Ted Bates 8 Benton & Bowles 9 McCann -Erickson 10 Dancer -Fitzgerald- Sample 11 Foote, Cone & Belding 12 D'Arcy -MacManus & Masius 13 Doyle Dane Bernbach 14 Wm. Esty 15 SSC &B 16 Wells, Rich, Greene 17 Needham, Harper & Steers 18 Compton 19 Kenyon & Eckhardt 20 Cunningham & Walsh 21 Campbell -Ewald 22 Gardner Advertising 23 N. W. Ayer 24 Marschalk 25 Campbell - Mithun 26 Ketchum, MacLeod & Grove 27 Bozell & Jacobs 28 Norman, Craig & Kummel 29 McCaffrey & McCall 30 Tracy -Locke 31 Kelly, Nason 32 C. T. Clyne 33 Tatham -Laird & Kudner 34 Parkson 35 Arthur Meyerhoff 36 Scali, McCabe, Sloves 37 Ross Roy 38 Lois Holland Callaway 39 Daniel & Charles 40 Warwick, Welsh & Miller 41 John Murray 41 Rosenfeld, Sirowitz & Lawson 43 W B. Doner 43 E. Eicoff 45 Della Femina, Travisano 46 Post -Keyes- Gardner 47 Erwin Wasey 48 DKG 49 Warren, Muller, Dolobowsky 50 Clinton E. Frank Gg LTI0,O g© ne©,0 .g»M

Boom year for broadcast billings ing agency in broadcast billings is J. Walter Tinker, Dodge & Delano, which was among top -50 radio -TV agencies; Thompson Co., with $347.1 million in merged during the year into Campbell - total spending by them increased radio -TV spending, followed by Leo Bur- Ewald. Tinker, as is C -E, was an Inter - $780 million over the 1975 figure nett, U.S.A., $302 million; Young & public agency. Breaking into the top -50 Rubicam, $278.5 million; BBDO, $247 listing was Scali, McCabe & Sloves, New Fueled by the strongest advertising million and Grey Advertising, $199.3 mil- York. economy ever, the top -50 broadcast-billing lion. As in past years, there was some re- agencies swept ahead in 1976 to another Thompson is in the kingpin position in arrangement in the rankings of the agen- record -breaking year, surpassing 1975 every radio -TV spending category except cies, keyed to the sizes of their billings in- figures by a wide margin. two. It led in broadcast billings ($347.1 crease. The biggest jump upward was Agency TV -radio expenditures have million), total TV billings ($321 million), made by Ogilvy & Mather, which pulled up been gaining every year (except for 1971, network -TV billings ($214 million), spot - to number five from number nine last when the recession and the ban on TV billings ($107.1 million), network year. Ogilvy upped its broadcast spending cigarette advertising combined to drain off radio ($9.1 million) and biggest broadcast by more than $52.5 million over 1975. $130 million from the 1970 mark at the gain ($77.7, million). Young & Rubicam Benton & Bowles, adding almost $52 mil- top -50 radio -TV agencies). And the year- was the top agency in total radio billings lion, moved up to the eighth spot from to -year gains have been increasing, too. In ($30.3 million) and spot radio ($24.3 mil- number 11 last year. 1976, the top -50 broadcast agencies lion). Another fast climber in 1976 is Grey surged past 1975 spending by $780 mil- Other agencies registering substantial Advertising, which reported a $59.3 mil- lion. In contrast, 1975, which was con- broadcast billing increases were Young & lion gain in TV-radio expenditures. In the sidered an excellent year itself, saw a Rubicam, up $67 million; Burnett, up process, Grey vacated its number -10 spot broadcast -billings gain by these firms of $60.5 million; Grey Advertising, up $59.3 of 1975 and climbed to number six, taking about $223 million. million; Ogilvy & Mather, up $52.5 million the slot occupied last year by Dancer- Sharply escalating costs for television and Benton & Bowles, up $51.9 million. Fitzgerald- Sample. time were a prime factor in 1976's in- The only agency to suffer a drastic For Doyle Dane Bernbach 1976 has crease, and most of the jump in billings decline in broadcast spending was Clinton been a comeback year. In 1975 the agency went to that medium -more than $700 E. Frank Advertising. It reported a loss of dropped $21 million in broadcast invest- million. But radio had one of its better $23.7 million from its 1975 figure, at- ment and fell to the number-19 spot. This years, topping its 1975 total by more than tributable to the loss of the king -sized year DDB added a solid $47 million in bill- $70 million. Toyota account (estimated billing: $30 mil- ings and rose to number 13. Billings gains for 1976 were reported by lion). Other agencies losing ground during The biggest drop in billings and rank- nearly all of the broadcasting top -50 agen- the year were Post - Keyes- Gardner, down ing was made by Clinton E. Frank, which cies: 45 posted increases, four registered $2.1 million and Wells, Rich, Greene and fell from the 27th spot to the 50th after declines (there is one firm new to the list Warren, Muller, Dolobowsky, down losing the $30 million Toyota account to this year). $400,000 each. Dancer- Fitzgerald. Retaining its ranking as the top advertis- Dropped from the 1976 compilation was Though they boosted billings during the

Broadcasting Dec 6 1976 43 The Broadcasting M top 50 advertising agencies and their 1976 radio -TV billings (all dollar figures are in millions)

Broadcast Broadcast share of billings Combined agency's change Agency's broadcast Total TV TV Total Radio Radio total from rank in billings TV network spot radio network spot billings 1975 1975

1. J. Walter Thompson S347.1 S321.1 S214.0 S107.1 S26.0 S9.1 S16.9 70.0% +77.7 1 2. Leo Burnett 302.0 288.0 202.8 85.2 14.0 2.4 11.6 60.0 +60.5 2 3. Young & Rubicam 278.5 248.2 165.0 83.2 30.3 6.0 24.3 60 +67.0 3 4. BBDO 247.0 227.0 144.0 83.0 20.0 3.5 16.5 64 +39.5 4 5. Grey Advertising 199.3 190.8 131.2 59.6 8.5 2.5 6.0 62.9 +59.3 10 6. Ogilvy & Mather 193.0 180.0 120.0 60.0 13.0 5.0 8.0 60 +52.5 9 7. Ted Bates & Co. 187.2 174.3 117.2 57.1 12.9 8.1 4.8 65.8 +32.6 5 8. Benton & Bowles 185.5 178.6 117.8 60.8 6.9 1.0 5.9 78 +51.9 11 9. McCann -Erickson 168.0 145.0 95.0 50.0 23.0 3.0 20.0 65 +24.8 7 10. Dancer -Fitzgerald -Sample 166.0 156.3 86.4 69.9 9.7 1.7 8.0 68.6 +15.5 6 11. Foote, Cone & Belding 143.8 129.5 99.4 30.1 14.3 5.0 9.3 52.4 + 2.3 8 12. D'Arcy -MacManus & Masius 138.0 116.0 75.4 40.6 22.0 5.5 16.5 57 +34.7 13 13. Doyle Dane Bernbach 122.0 110.0 70.0 40.0 12.0 2.0 10.0 51.7 +47.0 19 14. Wm. Esty 114.0 102.0 69.0 33.0 12.0 6.0 6.0 65 + 7.0 12 15. SSC &B 101.0 93.5 71.2 22.3 7.5 1.0 6.5 69 + 5.8 15 16. Wells, Rich, Greene 99.1 85.4 62.7 22.7 13.7 1.7 12.0 51.9 - 0.4 14 17. Needham, Harper & Steers 98.6 92.5 69.1 23.4 6.1 1.6 4.5 57.4 + 8.3 16 18. Compton 89.0 87.2 64.1 23.1 1.8 0.0 1.8 76.7 + 8.3 17 19. Kenyon & Eckhardt 87.9 80.3 44.5 35.8 7.6 2.7 4.9 73.3 +13.2 20 20. Cunningham & Walsh 85.2 81.0 56.7 24.3 4.2 0.4 3.8 68.9 + 8.6 18 21. Campbell -Ewald 79.8 71.3 47.0 24.3 8.5 2.0 6.5 79.8 +27.8 22 22. Gardner Advertising 79.6 74.1 54.3 19.8 5.5 0.0 5.5 66 +20.8 21 23. N. W. Ayer 59.0 51.5 27.5 24.0 7.5 3.5 4.0 45 + 9.6 23 24. Marschalk 53.4 50.0 30.4 19.6 3.4 0.0 3.4 70.1 + 9.0 24 25. Campbell-Mithun 50.1 40.6 9.6 31.0 9.5 0.5 9.0 50.1 + 9.1 26 26. Ketchum, MacLeod & Grove 45.5 38.4 17.6 20.8 7.1 0.3 6.8 32.5 +12.4 28 27. Bozell & Jacobs 45.0 39.0 15.6 23.4 6.0 0.4 5.6 31 +15.0 31 28. Norman, Craig & Kummel 41.8 38.7 21.8 16.9 3.1 1.0 2.1 51 + 0.4 25 39. McCaffrey & McCall 37.0 34.5 26.5 8.0 2.5 0.4 2.1 53 + 7.1 31 30. Tracy -Locke 36.9 34.4 16.0 18.4 2.5 0.0 2.5 60.5 +10.8 42 31. Kelly, Nason 35.4 32.8 25.1 7.7 2.6 0.5 2.1 68 + 7.4 36 32. C. T. Clyne 35.0 34.0 16.0 18.0 1.0 0.0 1.0 90 + 6.9 34 33. Tatham -Laird & Kudner 34.2 33.5 18.8 14.7 0.7 0.0 0.7 52.6 + 1.6 29 34. Parkson Advertising 33.9 33.8 32.5 1.3 0.1 0.1 0.0 81 + 9.2 45 35. Arthur Meyerhoff Associates 33.6 27.7 4.8 22.9 5.9 2.2 3.7 87.6 + 5.9 37 36. Scali, McCabe. Sloves 33.0 28.0 9.0 19.0 5.0 2.0 3.0 55 - - 37. Ross Roy 32.7 25.0 4.7 20.3 7.7 2.5 5.2 62 + 1.1 30 38. Lois Holland Callaway 32.5 30.0 8.0 22.0 2.5 1.0 1.5 80 + 4.0 33 39. Daniel & Charles Associates 32.0 30.1 15.5 14.6 1.9 0.0 1.9 61.5 + 5.0 40 40. Warwick, Welsh & Miller 31.2 24.6 17.2 7.4 6.6 4.0 2.6 52 + 3.1 34 41. John Murray 30.0 28.0 13.0 15.0 2.0 0.0 2.0 89 + 2.9 39 41. Rosenfeld, Sirowitz & Lawson 30.0 24.0 3.0 21.0 6.0 0.5 5.5 70 + 4.0 43 43. W B. Doner & Co. 29.4 24.9 2.8 22.1 4.5 0.0 4.5 66 + 4.0 44 43. A. Eicoff & Co. 29.4 27.8 00 27.8 1.6 0.0 1.6 95 + 2.4 40 45. Della Femina, Travisano & Partners 28.7 20.2 13.5 6.7 8.5 2.5 6.0 61 + 5.7 46 46. Post -Keyes- Gardner 25.4 21.4 13.5 7.9 4.0 2.7 1.3 38 - 2.1 38 47. Erwin Wasey 22.5 20.5 13.0 7.5 2.0 0.3 1.7 80 + 0.1 47 48. DKG Inc. 21.2 17.2 8.6 8.6 4.0 0.0 4.0 53 + 1.2 49 49. Warren, Muller, Dolobowsky 19.8 17.9 10.7 7.2 1.9 0.0 1.9 80 - 0.4 48 50. Clinton E. Frank 16.3 11.1 4.5 6.6 5.2 0.5 4.7 45 -23.7 27

year, a number of agencies slipped in rank others, estimates were compiled from a capitalized fees, are expected to reach an esti- because their increases were not in the variety of sources. mated S207 million, highest in the agency's substantial range. Among those in this history. Accounts picked up during the year in- category were Foote, Cone & Belding cluded Sabena Belgian World Airlines, Texaco (from eighth to 11th) and William Esty (industrial, trade, marine, aviation and home (from 12th to 14th). 23 heating fuels), Motorola (CB radios), A. J. Funk Following is an alphabetical listing of N.W. Ayer n Broadcast billings at Ayer were (Sparkle glass cleaner), A & W International the first -50 broadcast -billing agencies. The up by $9.6 million in 1976, as the TV -radio (fast foods). Account losses during 1976 were .figures were obtained in the majority of share grew to 45% from 37% last year. Ayers Itel Corp., Yamaha (snowmobiles), Disneyland cases from the agencies themselves; in domestic billings this year, including hotel, Knott's Berry Farm and Oxirane Chemi-

Broadcasting Dec 6 1976 44 December 6, 1976

Dear Broadcaster:

Not too long ago, we at McGavren Guild set out to develop a new corporate symbol.... one that would be unique within our industry.

We wanted it to be colorful and energetic. Most importantly, we wanted it to reflect our continuing commitment to interlock our four Regional Divisions into the unified, professional working organization which serves firstly, the fine stations we are so proud to represent and, secondly, the advertising agencies with which we deal on behalf of our client stations.

Now, on the eve of our 25th Anniversary, we are pleased to bring it to you on this letterhead. You'll be seeing it more and more often as we continue to serve you and the entire radio community.

st per onal regards,

Ralph Guil President

VGAVRE\400 PARK AVENUE. NEW YORK. NEW YORK 10022 (212)GAD 8264200 We build networks.

"Ara Parseghian's "Music Hall Sports America" A network of A network of 138 stations. 155 stations. The Price Is "The $128,000 "The$25,000 Right" Question" Pyramid" A network of A network of A network of 113 stations. 73 stations. 81 stations. Viacom. Television's first name in first -run programming. Honeywell, Hunt -Wesson Foods (oil products), 27 Life Savers (Beech -Nut gum), Miller- Morton (chap stick and lip quenchers) and PPG Indus- Bozell & Jacobs I I Combined broadcast bill- tries (Zerex antifreeze). During the year BBDO ings shot up $15 million over B &J's 1975 total lost Burger King, a substantial account, and In- to $45 million, with gains entirely in TV billings. Total TV billings rose to $39 million while radio cal. Involved in program sponsorship during ternational Playtex (bras and hosiery). In addi- other billings stayed the same for both network and 1976 was AT &T with the Bell System Family tion to accounts gained during the year, spot. Broadcast business made up a larger Theater specials. Among active broadcast solid broadcast spenders on the long BBDO Brands, American percentage of the total this year (31 %). Major spenders were the U.S. Army, Olympia Brewing, client list are American accounts: British Leyland in network and spot RCA, Cannon Mills, Sealtest, General Motors, Cyanamid, Armstrong Cork, Black & Decker TV (no radio this year); Borden's Wylers in net- Helene Curtis, Gerber Foods, Sunbeam, Nestle, (power tools), Campbell soup, General Electric, Pillsbury, Oats, RJR work and spot TV and radio; Mutual of Omaha DuPont, Scholl, Cresta Blanca Winery, Deere & Gillette, Lever Bros, Quaker A. in sponsorship of TV's syndicated Wild King- Co. Shield. Foods, Scott Paper, 3M and George Hormel and Blue Cross /Blue in TV & Co. dom Show; Renfield Importers spot and radio; Presto Industries in network and spot TV and radio; Continental Trailways in network 7 and spot TV and radio; Peterson Mfg. in net- work TV and spot TV and radio, and Tomy Ted Bates & Co. I 1 Spurred by the acquisition 8 of National Airlines and North American Corp. in network and spot TV and radio. Among Benton & Bowles I I Rapid strides in growth Systems (Mr. Coffee). Bates added more than seven accounts resigned were Hewlett - were made B &B, which its 1975 $32 million to its broadcast expenditures in by soared over Packard, Bristol Laboratories, and World Air- million. 1976. Television climbed by almost $30 million broadcast expenditures by almost $52 ways. Seventeen accounts were added during The most widespread gain was scored in TV, and radio by more than $3 million. Included the year. million last among Bates's high- spending broadcast ad- which added almost $50 over vertisers during the year were Bristol- Myers, year's figure. Contributing to the upsurge were new in- 2 Carter -Wallace, Colgate- Palmolive, ITT Conti- broadcast expenditures from clients, AMIE Midland Bank, Peter nental Baking, Mars Inc., Maybelline, Nabisco, cluding Marine Leo Burnett U.S.A. Li More than $60 million Mc- Ocean Spray cranberries, Pfizer, Prudential In- Eckrich & Sons (meat products) and in added billings was reported for 1976, result- (power Major in broad- surance, Standard Brands and Warner -Lam- Culloch tools). clients ing overwhelmingly from a $58.9 million in- cast included Texaco, active on Bob Hope bert. crease in TV spending but helped by a $1.6 specials and in network and spot TV; General million increase in radio investment. Burnett's Foods, associated with network specials and billing upsurge was assisted by the acquisition participations and in spot TV, and Procter & of two new accounts -RCA and Revlon's Moon 4 Gamble, full sponsor of network specials and Drops -but the main impetus came from step - BBDO I71 Broadcast billings at BBDO jumped active in network and spot TV. Other B & B ped-up spending by old -line clients. Active ad- by an estimated $39.5 million as the agency clients in broadcast: Vick Chemical, Norwich vertisers in broadcast include Allstate In- picked up a long list of new accounts including Pharmaceutical, Hasbro, S.C. Johnson & Son surance, American Bankers Association, Heinz, Inc. Bros. Colombo (yogurt), Hills coffee. and Hardee's. S. C. Johnson & Son, Keebler, Kellogg, Kim- berly -Cark, Lewis -Howe, Maytag, Memorex, Nestle, Pillsbury, Procter & Gamble, Royal Crown Cola, Joseph Schlitz Brewing, Star -Kist, asks Swift, Union Carbide, Union Oil and United When your advertising agency Airlines. Involved in program sponsorships for television avails, chances are they're were the American Bankers Association, Kellogg, Nestle, Pillsbury, P &G and Wilson asking for Arbitron. Sporting Goods. 21

Campbell -Ewald i i The agency's broadcast billings soared upward by an estimated S27.8 520 million, resulting in part from its acquisition of stations Tinker, Dodge & Delano and from increased billings from Chevrolet and new business from Goodyear Tire & Rubber Co. Campbell -Ewald is an Interpublic agency, as was Tinker, which subscribe contributed close to $18 million in broadcast billings to C -E. Traditionally, General Motors is a large -billing account at Campbell -Ewald, in- cluding such divisions as Chevrolet, A -C Delco, Delco -Remy and General Motors Ac- to Arbitron. ceptance Corp. Other substantial spenders in the C -E fold are Borden Foods, Goodyear, 124 more than anyone else, and 25 Rockwell, Libbey -Owens -Ford, Burroughs and Detroit Edison. new subscribers in 1976. 25

Campbell- Mithun 1.1 Total broadcast billings for C -M lumped S9.1 million to $50.1 million this year. The gain was $3.1 million in network TV, $4.5 million in spot TV and $1.5 million in spot radio. Broadcast edged slightly over print Arbitron, the leader in audience research. billings with 50.1% of the agency's business. Three major accounts resigned - Honeywell Photographic Division, Chicken Unlimited and Team Electronics, and five were added -Grain

Broadcasting Dec 6 1976 48 How to explain to a client wnyjrou bought Chuck Koss instead of Archie Bunker.

Chuck Ross, host and producer of "Outdoors And You'.' Very Simple. "Archie was all sold out. So we put together a package of locally originated shows on WCCO -TV that adds up to our prime audience. At, incidentally, a lower CPM." "Chuck Ross's `Outdoors And You' was just one of them." Matter of fact, it's just one of 44 weekly, locally originated shows on WCCO -TV. From award- winning "Moore -On- Monday" to "World Of Aviation" to John Gallos' "Comedy Hour." Contact your Peters, Griffin, Woodward representative or call our sales staff for a complete WCC listing. TV WCCO -TV. Your prime audiences at everyday rates. Biggest spenders

Category Agency Billings

Belt beer (spot radio and TV), Toro (network Total broadcast billings J. Walter Thompson $347.1 million and spot TV), County Seat (spot radio and TV). Total TV billings J. Walter Thompson $321.0 million Skil Corp. (spot TV) and General Mills Golden Network -TV billings J. Walter Thompson $214.0 million Grahams (network and spot TV and spot Spot -TV billings J. Walter Thompson $107.1 million radio). Major broadcast users continue to be: Total radio billings Young & Rubicam $30.3 million General Mills (network and spot TV and radio), Network -radio billings J. Walter Thompson $9.1 million Kroger (spot TV and radio), Northwest Airlines Spot -radio billings Young & Rubicam $24.3 million (spot TV and radio), G. Heileman Brewing (spot Biggest broadcast gain J. Walter Thompson S77.7 million TV and radio), Litton (network and spot TV), Bend and spot TV). Interna- West (network spending by such new accounts as Firestone computers) and Six Flags. Moving out of the tional Queen (network TV and Dairy and spot International. Procter & Gamble (Comet Liquid C &W client fold were Kawasaki Motors, Monex spot radio), Land O'Lakes TV and radio), (spot and Highpoint). Kronenbourg beer and International, Akai Electrical and Easy Off Sanna (network and spot TV) and John Morrell Johnson & Johnson (Purify denture cleanser). (American Home Products). Represented on (Spot TV). The increase was in TV, however, as the agency C &W's long list of radio -TV spenders are reported a dip of S100,000 in 1976 radio Andrew Jergens, American Motors, American 32 spending. Compton's keystone account is P & Home Foods, Anderson Clayton Foods, Lea & G, for which it handles a number of products. Perrins, Folger coffee, Joseph Schlitz Brewing, C. T. Clyne 11 Broadcast billings at Clyne ex- Sterling Drug, Mem Co. and Airways. panded by $6.9 million, abetted by product But other clients swelling the agency's involve- Qantas assignments from Boyle- Midway, Whitehall ment in broadcast are U.S. Steel, American Motors, Consolidated Cigar, New York Life In- Laboratories, J. P. Stevens, Del Laboratories 10 and Brach. Always heavily involved in TV and surance, Johnson & Johnson, Norcliff Dancer -Fitzgerald -Sampled A comfortable radio, Clyne upped its broadcast share this Laboratories and IBM. $15.5 million increase in TV -radio expenditures year to 90% from 86% last year. The agency's was reported by D -F -S, which added billings solid spenders in broadcast are Whitehall, 20 during the year from the hefty Toyota car ac- Boyle- Midway, Stevens, Oppenheimer (tax -free count. Other new business came from the bond fund), Alexander & Alexander and Del Cunningham & Walsh I1 Combined broad- Glass Packaging Institute. STP Lanvin- Charles Laboratories. cast billings at C &W rose by $8.6 million. Most of that increase was in TV, although radio of the Ritz, and Barclay's Bank of California. D- F-S spending moved up by $800,000. During 1976 dropped Sterling Drug. In addition to 18 the agency landed three new accounts: Ster- Toyota, heavy broadcast investors were CPC International (Hellman's /Best Foods), Compton 11 Broadcast expenditures moved ling Drugs (Phillips milk of magnesia and Beecham, up by $8.3 million at Compton, reflecting Phillips tablets), Latronix (digital watches and Ethan Allen, General Mills, Hanes (hosiery), Life Savers, Procter & Gamble. Miller - Morton, STP and Rival Pet Foods. 39 When your advertising agency Daniel & Charles Associates 1.1 This agency showed a solid $5 million gain in broadcast uses television Week -By -Week Ratings, billings over last year, with increases in all chances are they're using Arbitron. broadcast categories and particularly in net- work TV, which went from $11 million to $15.5 million. The three new accounts Daniel & Charles concentrated on last year were Par- fums Rochas, the national introduction of the Ban Basic campaign and the test marketing of Week-By-Week Vitalis's Gradual Color Control. The agency lost two major Lanvin -Charles of the Ritz accounts: Jean Nate and Bain de Soleil. Kayser -Roth, Maidenform and GAF continue with the agen- Ratings cy. 12 we introduced D'Arey-ManManus & Masius 11 D'Arcy bolstered its broadcast investment by a hefty $34.7 million as its broadcast share climbed to 57% from 48% in 1975. The agency snared the byArbitron accounts of Red Lobster Inns of America and Saluto Foods during 1976. Advertisers repre- sented on network and spot television and 19691 radio were Cadillac, Pontiac, Aetna Life In- in surance and Anheuser- Busch, while other broadcast spenders included General Motors, Whirlpool, Heublein, American Oil, General Tire, U.S. Brewers, Colgate- Palmolive, Ralston Purina, Ace Hardware, 3M, Mars, Red Lobster Arbitron, the leader in audience research. and Saluto Foods. 45

Della Femina. Travisano & Partners I I This

Broadcasting Dec 6 1976 50 agency continues its unbroken string of in- creases in billings since it was founded in Sep- tember 1967. In 1976, the agency showed a combined broadcast -billings gain of $5.7 mil- lion over last year. This gain is partly attributa- ble to a batch of new accounts that came on board in 1976, among them Dow Chemical's Saran Wrap and Dow bathroom cleaner; Eagles and Decade, two new Liggett & Myers products; the new -products division of Atlanta - based Gold Kist, which makes feed, seed, fer- tilizer and other farm products; New West mag- azine; Ralston Purina's Whisker Lickins; United Foods Industries' Bright Day dressing; and Conair Ines Waterfingers. Returning ac- counts include Emery Air Freight, Kretschmer's wheat germ, Nalley's fine foods, Schiefftin wines, Airwick, Bech's beer, Carte Blanche, Utica Club beer and Shulton's Honcho. ;463,40 48

DKG Inc. I 1 This agency's gains in 1976 came in spot radio, which doubled last year's total (from $2 million to million). That to $4 gave DKG people listened an increase in its combined broadcast billings of $1.2 million over last year despite slight dips in network and spot TV. DKG buys media for all Fairbanks Corning products, including Corning cookware, Centura dinnerware, Corelle livingware, Pyrex Ware, Corning ranges and all of the company's new products. Other big- spending clients in- Broadcasting clude Talon zippers, Toshiba business equip- ment, West Point Pepperell's Martex, Brown Forman's Old Forrester bourbon, American Enka synthetic fibers, Alitalia Airlines, Muriel this week. cigars, Dana perfumes, Dollar Savings Bank. Getty Oil and Ovaltine. Anything 43

W. B. Doner & Co. i 1 This Southfield, Mich.- based agancy gained $4 million in combined you want broadcast billings over 1975, doing best in spot TV, which climbed from last year's $18 million to $22.1 million. Doner added two major new accounts: Chiquita Brands and the Clover to tell them? Stores division of Strawbridge & Clothier. Returning clients that supplied the bulk of Doner's business were Colt 45 malt liquor (net- *ARB April/May 1976 -Total Cume 6 A.M.- Midnight work TV), Commercial Credit (network TV and spot radio), Ozite (network TV), U.S. Floor Systems (network TV), Carling National Brew- eries (spot TV and spot radio), Giant Eagle foods (spot TV), Venture Stores (spot TV), Ourisman Chevrolet (spot TV), Richway Inc. (spot TV), Michigan Bank (spot TV), Fred Meyer I mil r_ Fairbanks Inc.In (spot TV), Hygrade food products (spot TV) 2835 North Illinois StreetBroadcasting, IndianapCo., olis, Indiana 46208 and Berkline (spot TV).

13 WIBC Indianapolis WNAP (FM) Indianapolis Doyle Dane Bernbach n Bounding back in WRMF the broadcast picture, DDB, which reported a Titusville $21 million drop in spending in 1975, added WRMF (FM) Titusville $47 million in TV -radio expenditures in 1976. WKOX Framingham Part of the growth can be attributed to an in- WVBF (FM) Framingham -Boston crease in TV -radio share from 42.1% to 51.7% KVIL Park, Dallas and the remainder to new clients, including Highland Sterling Drugs (Bayer Brands), Mobile One (a KVIL (FM) Highland Park, Dallas, Fort Worth new product), Sunmark (Crunchola and new WIBG Philadelphia products), CBS Broadcast Group and Twen- tieth Century -Fox. During the year DDB resigned Ralston Purina (Pet Foods). Clients active in network and spot TV and radio were

Broadcasting Dec 6 1976 51 47 Frito -Lay, Armour, Hallmark, S.C. Johnson & Son, Kraft, Sunbeam Zenith, Sunkist Growers, Erwin Wasey n Broadcast billings at Wasey U.S. Suzuki, Dole. Mazda, Clorox and Levi moved up by an estimated $100,000 during Strauss. the year. One of the Interpublic Group of agen- cies, Los Angeles -based Wasey was active in broadcast with California Avocado Advisory 50 Volkswagen, Polaroid, American Airlines, Board, Carnation and Gulf Oil. Clinton E. Frank. fl The most noteworthy de- Mobile Oil, Bristol- Myers, General Telephone & velopment at Frank during 1976 was its Electronics and Clairol. devastating loss of the Toyota account, esti- 14 mated at $30 million. Though Frank lost Toyota to Dancer -Fitzgerald -Sample in November Wm. Esty Co. I.1 An increase of $7 million in 43 1975, its effect did not take place until 1976. broadcast spending was reported for 1976 as As a result, Frank's TV -radio billing slid sharply A. Eicoff & Co. 11 As in previous years. this Esty obtained new business from clients such to $16.3 million from $40 million in 1975. The Chicago agency did its broadcast buying as Colgate- Palmolive (Dermassage Moisture agency landed Marriott's Great America and solely in spot TV and spot radio, and in 1976 Bar). Nabisco, Swift (Longfellow Franks), Regency Electronics business. Major broad- Eicoff was up in both categories, moving from Chesebrough -Pond's and Warner- Lambert. cast accounts include Quasar, Stokely -Van $26 million to $27.8 million in TV spot and S1 Television climbed by S4 million and radio by Camp, Continental Oil, Reynolds Metals, and million to $1.6 million in radio spot. Eicoff is ag- S3 million. Among the active clients in the Esty Icelandic Airlines. gressively going after new clients, and it cor- fold are American Can Co., American Home ralled a number of them last year: Apex Products, Chesebrough- Pond's, Colgate - Records, another record company called PSI Palmolive Inc., Genesee Brewing, Interbank 22 Industries, Helmac Products' Pet Hair Pic -Up, Card Association, Nabisco, Noxell, Swift, Union Gardner Advertising 11 Broadcast billings Pro -Diet Mop Coss Magic mop, A. Margolis & Carbide, Warner- Lambert, American Chicle jumped by more than $20 million at Gardner Sons' Mr. Slick, Warner special products, and Schick. (that figure includes billings from agency's California Health & Beauty Cos Soft 'n' Silky subsidiary, Advanswers Media /Programing bath oil, Arnold Industries' power rake and Inc.). New accounts in 1976 at the St. Louis - lawn- and -garden center, Pilot Industries' Sun 11 based agency included American Investment, Shield, Perma Brow, International Fibreglass, Lily Division of Owens -Illinois, McGraw Edison, S.A. Cavanaugh Associates' fishing lure, Cos - Foote, Cone & Belding i 7 FC &B reported a Royce Electronics. Turco Manufacturing and metco's Blow -Care, Eplo Chemical's Formula S2.3 million rise in TV -radio investment Purina's Fit & Trim. Anheuser -Busch is a major 10, Eden Enterprises' Econo Flush, Livre Loisirs although the broadcast share of total billings Gardner client, active in network and spot TV Ltee. books, Playboy Clubs, Playboy magazine, dipped to 52.4% from 55.6%. During the year and radio, including regional radio and TV in- Mattel Canada, Great Ideas Christmas decora- Foote, Cone acquired Pizza Hut, although bill- vestment in the St. Louis Cardinal baseball tions, Sure Crop flowers, Petersen catalogues, ings will be reflected for the most part in 1977. games on 130- station radio hook -ups and 18 Living Environments (plants), Classic House Heavy TV -radio spenders in the FC &B fold are TV station lineups. Another major advertiser is records. KBO records and Mech Tech pipes. Bristol- Myers, Sears Roebuck, Equitable Life, Ralston Purina, active in network and spot TV and spot radio and involved in program spon- sorship with That Good Ole Nashville Music syndicated TV show in about 150 markets. Other advertisers in broadcast: Southwestern When your advertising agency prepares Bell Telephone, Royce Electronics. Lincoln Na- tional, Rexall Drug, Mercury Marine and a television media plan, chances are about Telesports. 3 to 1, it's based on Arbitron. 5

Grey dvertIsIng i I This agency reported a robust $59.3 gain in broadcast advertising, credited to an increase in the TV -radio share of 1340 billings from 50.9% 10 62.9% but also reflecting new account additions during 1976: Borden Cheese Division (additional assignment), Bloomingdale's, Canon Cameras, American advertisers Booksellers Association, BVD and Jack Winter (apparel). Grey lost Van Heusen and Singer during the year. Among its numerous clients active in the broadcast arena are Procter & and Gamble. General Foods, Block Drug, Revlon, General Electric, Amana, Greyhound. ITT Con- tinental Baking. Gillette, Mennen, Timex. Borden. Kayser -Roth, International Playtex, Canada Dry, Bristol- Myers. Television invest- subscribe ment dwarfed 1975 spending by almost $57 million and radio rose by $2.5 million. Arbitron. 31 Kelly, Nason 1.1 A robust gain of 87.4 million over last year's broadcast billings was paced 844 more than anyone else. by the addition of a batch of new accounts, in- cluding Upjohn's Kaopectate and Unicap vitamins; Bausch & Lombs Bushnell Optical Arbitron, the leader in audience research. division, which specializes in binoculars and ri- fle scopes; Sasha Sports Industries' Kneissel division, which puts out a line of skis, and a few

52 ICTtlI "I had to wade a quarter of a mile through chest -deep water for equipment to keep our station on the air;' Gene Tuck reminisces about his experiences with Hurricane Carla; worst storm of the century. That was back in '61 and coverage that first gained Gene national recognition. Now in St. Louis, Gene Tuck brings our news the knowhow of a veteran Newspro. Gene Tuck, reporter. Gene Tuck, experienced newsman. Gene Tuck, knows what's important and covers it for you St. Louis Gene Tuck NewsPro

Gene's the one to turn to. Channel 2 News 5 and 10 P.M. 26 Telephone (spot and network TV). Milk Plus 6 Toiletries (additional Revlon) (spot and Ketchum, MacLeod & Grove i.1 A hike of network TV);. Charley O's /United States $12.4 million in broadcast billings put KM &G's Steakhouse restaurants (radio), and The Star total at S45.4 million for the year, with gains World News Corp. (spot and network TV). mainly in TV: up $3.5 million in network to show -business -related accounts (Performing $17.6 million, and up $8 million in spot to $20.8 Arts International, the Nashville Center for the million. The broadcast share of the agency's Performing Arts and Broadway producer Jeff 24 business returned to 1974 levels after a dip in Britton). These additions more than offset the Marschalk Co. 1:1 This agency's TV-radio 1975, to 32.5 %. Two accounts resigned were loss this year of Abbott Labs, Gillette toiletries spending advanced by an estimated mil- Blitz -Weinhard (spot TV and radio) and $9 and the Sparkomatic Corp. Last year's bell - lion, primarily attributable to substantial gains McDonald's- Houston region (spot TV and weather clients continued strong again this in television. Among Marschalk's more active radio). New accounts on the KM &G list are: year, among them Church & Dwight (Arm broadcast investors were Heublein, & Chef Pierre (spot TV), Christian Children's Coca -Cola. Hammer oven cleaner and Arm & Hammer Northclift- Thayer, Paine Webber, Jackson & Fund (spot TV), The Gap stores (spot radio & laundry detergent, in network TV and spot TV), Curtis, Yardley of London, Revlon, Ohio Bell TV), Johnson & Johnson baby products (net- the Kotex division and the Kimbies diapers Telephone, Standard Oil (Ohio) and Bonanza work and spot TV), Arthur Treacher's Fish & division of Kimberly -Clark (also network TV International Airlines. Marschalk is an Inter - Chips (spot TV), and TreeSweet Products Co. and spot TV), the Emigrant Savings Bank (spot public agency. (spot TV). Continuing major clients are: H.J. TV and spot radio), Hollywood Brands (spot Heinz (spot TV), PPG Industries (network & TV) and Ocean Spray cranberries (network TV, spot TV), Rubbermaid. (network & spot TV). spot TV and spot radio). 29 Stouffer Frozen Foods (spot radio & TV), Clorox McCaffrey & McCall Combined (network & spot TV, spot radio), Hunt -Wesson n billings rose this year by $7.1 million to $37.1 million Foods (network & spot TV), and Yamaha Inter- 19 and broadcasting's share rose again, from 49% national Motorcycles (network & spot TV, spot Kenyon & Eckhardt fl For the second year, K radio). to 53 %. Total TV billings were up about $6 mil- & E registered a substantial increase in broad- lion to S34.6 million -the gains were in spot TV cast billings, topping 1975's total by 513.2 mil- with network TV off slightly. Total radio billings lion. Radio rose by S600,000 and TV jumped by were up from $400,000 to $2.5 million, the gain S12.6 million. The agency's broadcast share 38 occuring in spot. Major clients were Norelco in network and spot TV and TV sponsorship; Ex- rose from 65.6% to 73.3 %. Major TV accounts in Lois Holland Callaway l 1 A gain of $4 million network and spot are Colgate- Palmolive. Un- in broadcast billings put LHC's total at $32.5. xon in TV sponsorship; J.C. Penney in network derwood Accent, Ford corporate, Armour Dial, LHC put most of its billings in spot TV -$22 TV and radio and TV sponsorship; Hartford In- Pabst, Lincoln- Mercury Division of Ford and million this year. Broadcasting again took an surance, Chemical Bank and ABC. Renault Quaker State. Other accounts active in radio 80% share of the total. Three accounts was the only major account resigned; Faygo and TV are Air France, Beecham, Helena resigned - Korvettes, Pony Sporting Goods and Beverages. Leisure Dynamics and Long Island Rubinstein and Savings Bank Association of Royal Air Maroc. New accounts are New York/ Lighting were three added during the year. New York State. New Jersey /Southern New England Bell, Bell 9

McCann -Erickson i i Accelerated spending When your advertising agency in TV particularly pushed up McCann's esti- mated broadcast investment by almost $25 uses television ratings that reflect million over the 1975 total. The long list of TV- radio advertisers at M -E includes the Best Weekly Weighting, chances are Foods Division of CPC International. Coca - Cola, Buick Motor Division of General Motors, they're using Arbitron. Campbell Soup, Del Monte, Exxon, Uniroyal, Sears Roebuck, Miller Brewing, Simmons, Swift and U.S. Borax.

Only 35 Arthur Meyerhoff Associates l:l This Chicago -based agency showed a 1976 gain of Mbiiurn S5.9 million in combined broadcast billings over last year, announcing improvements in all broadcast areas, particularly spot TV, which jumped from $17.9 million in 1975 to $22.9 mil- subscribers lion this year. Meyerhoff's spot -TV leaders were Wrigley's chewing gum, the Boyle Midway divi- sion of American Home Products, E.J. Brach's candies and Missouri Hickory Corp.'s The Tan- have had nery, a cleaner and polisher used for vinyl and leather. Both Wrigley and Boyle Midway are also heavily into network -TV participations. Weekly Weighting 41 John Murray II This house agency for a num- ber of American Home products showed a since 1969. 1976 gain of $2.9 million in combined broad- cast billings over last year. The gains tended to be uniform in network TV, spot TV and spot Arbitron, the leader in audience research. radio. (Murray doesn't buy network radio.) Mur- ray works American Home's Anacin and Prepa- ration H accounts, as well as three accounts

Broadcasting Dec 6 1976 54 DES MOINES THE 59TH ADI MARKET Now 344,100 Households

RETAIL: "Iowa's Largest Shopping Center" because of easy Interstate access to Des Moines, (between Chicago and Denver on 1 -80 ... between Minneapolis /St. Paul and Kansas City on 1 -35)

MANUFACTURING: Largest Center in Iowa ... over 500 products produced . major Midwest Agri - Business Center ... 2nd largest tire output in the world DISTRIBUTION: Major Center ... over 700 wholesalers and jobbers

INSURANCE: Major Center ... 56 home offices ... over 100 divisional offices FOOD: Greatest producing center in the world ... over 10% of food in U.S. comes from Iowa GOVERNMENT: State Capitol ... almost 27,500 employees EMPLOYMENT: Continual high rate because of such an equal distribution of labor force TEST MARKET: A proven track record

KCCI -TV, DES MOINES CBS for Central Iowa

REPRESENTED BY A Division of COWLES BROADCASTING, INC. AMERICAN ® KATZ TELEVISION Dow Chemical, International Playtex, Ronson total billing dipped from 1975's 90.2% to this and Vick Chemical. year's 81 %. Parkson does the media planning o ,._2E:kagELv g for the following J. B. Williams products: Geritol, Sominex, Serutan, Femiron, Aqua Velva 6 and Lectric Shave. from American Home's Boyle- Midway division: Ogilvy & Mather It was a banner year for 46 Saniflush toilet -bowl cleaner, Aerowax floor Ogilvy, which swelled its broadcast billings by new wax and Easy -Off window cleaner. S52.5 million, abetted by the landing of Post - Keyes -Gardner t 1 After losing $3.1 mil- accounts including Bell Brand Foods, U.S. lion in combined broadcast billings last year, P- 17 Trust, Korean Airlines, Del Monte, Conrail and K-G dropped another $2.1 million in 1976, with International Playtex. The agency lost Great key declines occurring in spot TV (down from

Needham, Harper & Steers I I NH &S broad- Adventures and Opryland during the year. S9.5 million in 1975 to $7.9 million this year) cast investment climbed by $8.3 million as the Television skyrocketed by almost S50 million and spot radio (down from $5 million to $1.3 agency landed Helene Curtis Industries, over 1975 while radio was almost S3 million million). These declines more than offset gains Daddy Crisp, Magic Mountain, National ahead of last year's pace. The major broadcast by P -K -G in network TV and network radio. The BankAmericard and Winston Tire. Needham spenders at O & M are American Express, agency lost two major accounts in 1976: dropped such TV -radio accounts as Peter Campbell Soup (Swanson products), Central National Bank of Chicago and the Eckrich & Sons and Mitsubishi Bank of Califor- Chesebrough- Pond's, General Cigar, General James Heddon & Sons fishing -rod company. P- nia. Among NH &S broadcast- active clients Foods, S.C. Johnson & Son, KLM Airlines. Lever K-G signed up three new accounts. however: were National Railroad Passengers Corp. Brothers, Mercedes -Benz of North America, Paterno Imports, which sells Gancia Asti Spu- (Amtrak), Xerox, C. F. Mueller, ITT, General Mills. Nationwide Insurance, Panasonic, Pepperidge mante wine; Elkay Industries, which manufac- Kraft, McDonald's, Craig (stereos), State Farm Farms, Sears Roebuck and Merrill Lynch, tures kitchen sinks, and the Purity Baking Co. Insurance, Campbell Soup and Honda. Pierce, Fenner & Smith. Holdover accounts include Florists Transworld Delivery, MacGregor, LaChoy, Lennox Indus- tries, Maremont Corp., Brown & Williamson's 28 34 Raleigh. Bel Air, Kool and Viceroy brand cigarettes, General Finance, Florsheim shoes. Norman, & Kummel I I The agency's Parkson Advertising I I This house agency Craig Chicago's Upper Avenue National Bank, the TV -radio billings edged up by as its for the J.B. Williams Co. showed a huge gain $400.000 Buick Dealers of Chicago, Outboard Marine share dropped to 51% from 54% last this year of $9.2 million in combined broadcast broadcast Corp. and Bergstrom Paper. year. NC &K reported it landed new products billings over 1975. It even got into network from Bristol- Myers, Olin Corp., Saab and Inter- radio for the first time, dipping its toe with a national Playtex (Cross- Your -Heart bras) while total buy of S100,000. Parkson's network -TV 41 losing Playtex's Instead bras. Among the more billings went from S24.6 million in 1975 to Rosenfeld, Sirowitz & Lawson I I This agen- active broadcast clients at the agency were $32.5 million this year, and the agency con- cy increased its 1976 combined broadcast Bristol- Myers, Colgate- Palmolive, American tinued to increase its print-advertising sched- billings by S4 million over the previous year. Cynamid (Shulton), Bancroft Sporting Goods. ules: Broadcasting's share of the agency's The broadcast share of Rosenfeld's billings jumped from 65% to 70% in 1976, its spot -TV billings climbing from $15 million to $21 mil- lion and its spot -radio billings vaulting from S1.7 million to S5.5 million. Rosenfeld lost the E When your advertising agency & J Gallo Winery account when the agency's West Coast branch merged with Wells, Rich. looks at avails, chances are they're Greene. Previous lost accounts were Uncle Ben's foods, Sony and Max Factor. Rosenfeld's based on Arbitron Television. new accounts include NBC News, Calgon's new products division, Norton Simons McCall Simplicity Patterns and the Coca -Cola Bottling Coss Mogen David wine subsidiary. Returning accounts include Schmidt's beer, Investment 206 television Company Institute, John Hancock Lile In- surance, McDonald's, Citicorp's loans, Colibri cigarette lighters. Evinger watch bands, the Great Adventure amusement park, Hudson stations Pharmaceuticals' vitamins and Random House's Institute for the Development of Human Resources.

buy only one 37

Ross Roy Inc. I I Broadcast billings ac- counted for a slightly smaller share of the com- pany's total business this year, dropping from msearch service. 64% to 62 %. Total billings were up $1.1 million, to $32.7 million, increasing in both TV (up 80% buy only Arbitron. S900.000) and radio (up $200,000). Network TV dropped from $9.1 million to $4.7 million and spot TV rose from $15 million to S20.3 mil- lion. Network radio rose $2.1 million to S2.5 million and spot radio dropped off $1.9 million to $5.2 million. Ross Roy's new accounts are Arbitron, the leader in audience Detroit Edison (spot radio) and McDonald's- research. Toledo, Ohio (spot radio & TV). Borden Foods cheeses, a prominent spot TV and spot radio client in past years, resigned this year. A major

Broadcasting Dec 6 1976 56 account continues to be S.S. Kresge's K -Mart Sears Roebuck, Lever Bros., Eastman Kodak, to $31.2 million total broadcast billings. Gains discount stores, in network and spot TV and Burger King, STR Textron and the American occured in network radio (up $1.7 million to S4 radio. Gas Association. Heavy spenders in radio were million), spot radio (up $200.000 to $2.6 mil- Warner- Lambert, Kraft, Ford, Teledyne Aquatec lion) and in spot TV (up $4.8 million to S7.4 mil- 36 and STP lion). However, that was partially offset by a loss in network TV of $3.6 million, to $17.2 mil- McCabe, l'1 Scali, Sloven Scali's total billings 30 lion. Broadcast grew to 52% of the company's jumped by about S25 million from 1975 levels billings this year. No accounts resigned the rose 1.1 This and its broadcast expenditures by esti- Tracy -Locke Dallas -based agency agency and one was gained: U.S. Tobacco, mated $15 million. In 1976 the agency plucked showed a leap of S10.8 million in combined Amphora pipe tobacco (in network TV sports). such broadcast- active accounts as Singer broadcast billings over 1975, with gains in all Major clients returning include: Air Canada sewing machines, Prince Matchabelli Division broadcast areas. For example. Tracy-Locke's (spot radio), Benjamin Moore (network and of Chesebrough- Pond's, Castro) motor oil and TV -spot billings jumped from S11.1 million in spot TV), Red Rose Tea, (spot TV and radio). Simplicity Patterns. Major clients in network 1975 to S18.4 million this year. Six major new Dip -It and Star Coffee Filters, both by Econom- Pizza Inn Ad- and spot radio and TV include Volvo, Singer accounts were added this year: ic Labs (both spot TV and radio). Lehn & Fink and Chesebrough- Pond's. Other accounts in vertising Plan, Mountain Pass Canning, Rode - consumer products, Stridex, Medi -Quik and spot broadcasting are Perdue, Savarin coffee way Inns of America, Pop Shoppes of America, Body -All (all network TV and network and spot and Scandanavian Airlines System. Honeywell Test Instruments and Saga Food radio), and various Plough products including Services. Only two major accounts resigned Di -Gel, QT, St. Joseph aspirin and Feen -a -Mint. last year, Texas International Airlines and 15 Custom Import House. Long-standing clients who purchased major schedules in network TV 16 SSC 1.1 &B Inc. Broadcast billings rose by and spot TV throughout 1976 were Frito -Lay, Wells, Rich, Greene Inc. I I One of the few almost S6 million as the agency acquired First Phillips Petroleum, Borden's and Texas Instru- major agencies to report a decline in broad- National City Bank Traveler's Checks and Lego ments. Castle & Cooke foods bought sched- cast spending in 1976 was WRG. The dip was Systems (Lego Toys). Television increased by ules in network TV, spot TV and spot radio, very modest, however- S400,000 from 1975 more than S4 million and radio by more than whereas Mountain Bell Telephone and Wilson expenditures. The agency reduced its broad- $1 million. Helping to swell the agency's Foods focused on spot TV and spot radio and cast share from 54% in 1975 to 51.9% this year. spending in TV -radio during the year were Haggar slacks concentrated on network TV WRG lost Menley & James but acquired Fer- Bristol- Myers, Lever Bros., Thomas J. Lipton. and spot radio. rero Candy and McGraw Edison. The major Noxell, Sterling Drug, Tropicana Products, broadcast clients at Wells, Rich included Bic Sperry & Hutchinson, Renfield Importers (Mar- Pen, Miles Laboratories, Procter & Gamble, tini & Rossi vermouth), American Can (Dixie 49 Ralston Purina, Smith, Kline & French, Sun Oil, Cup) and Johnson & Johnson. Trans World Airlines and E & J Gallo. Warren, Muller, Dolobowsky 11 A slight drop-off of $400,000 in combined broadcast 33 billings over last year was attributable to the 3 fact that agency's huge gains in spot -radio Young & Rubicam i 1 The agency's broadcast Tatham -Laird & Kudner TLK reported a business were more than offset by declines in gain of $1.6 million in total broadcast billings. investment soared by $60 million, resulting both network TV and spot TV. But the good from putting the year's total at about $34.2 million partly an escalation of the broadcast news: the agency added three new clients in share from 45% in 1975 reflecting While spot TV slipped $3.3 million to $14.7 mil- to 60% but 1976 -Block Drug, Austin -Nichols & Co. and lion, the gain was made in network TV, up $4.8 also new business, including Holiday Inns and Lehn & Fink Products. Three returning clients million to $18.8 million. Broadcasting in- additional products from Warner- Lambert, continued to invest heavily in network TV and Foods, creased its share of the agency's business by General Johnson & Johnson and spot TV: Mennen, Winthrop Laboratories' Neo- Bristol- Myers. Lost was 2.7% to 52.6 %. TLK lost two accounts: Hiram during the year United Synephrine nasal spray and plastics division of Walker and Germaine Monteil Cosmetiques. Brand's Chiquita bananas. Represented in Y & Comark. Another client, Jungle Habitat, Two accounts were added to the roster: Clapp R's extended list of broadcast spenders were purchased heavy schedules in spot TV and American Home Products, BASF & Poliak (business /industrial exposition man- Systems. spot radio, and Bueiness Week magazine agers and consultants) and Dean Foods. Bristol- Myers, Benrus, Cluett, Peabody & Co., focused its advertising dollars on spot radio. Dr. Pepper, Eastern Air Lines, General Foods, Gino's, Gulf Oil, Holiday Inns, Johnson & 1 40 Johnson, Thomas J. Lipton Co., Union Carbide, J. Walter Thompson Co. rl The leading TV- Procter & Gamble, Chrysler -Plymouth Division, radio agency in the U.S. retained its top posi- Warwick, Welsh & Miller I lA gain of S3.1 mil- Clorox, Metropolitan Life Insurance and Frito- tion in 1976 as it added a huge S77.7 million in lion was reported by Warwick. Welsh & Miller, Lay. billings. Slightly more than S5 million of the bulge was in radio and more than $70 million was in television. Thompson is coming off an extraordinary new business year, capped by its acquisition of Burger King and its more than NOW ... YOUR STATION CAN HAVE S25 million in billings. Among other broadcast - ITS OWN ASTROLOGER! oriented business lured to Thompson during With well over 80 million Americans turned on to the year were Abbott Laboratories ( Murine), Astrology, your listeners will not want to miss a pro- Allegheny Airlines, Kawasaki Motors, Orkin En- gram dealing with this fascinating subject. Joy Stone is terminating, Ruslenburg Platinum Mines, STR the resident astrologer for New York's leading radio W. A. Taylor & Co. and U.S. Marine Corps station WMCA and is heard live monthly at the change (renewal). The major broadcast accounts lost of the zodiac sign. Its popularity has been proven by during the year were Banquet Foods, RCA, an enormous audience response. Her additional credits Shakey's and Red Barn System. Thompson's are a monthly feature astrological column and con- in reflected dramatic growth 1976 also in- tributing editor to all the major astrological magazines, creased investment in broadcast (particularly national and international. TV) as the radio -TV share of its over -all adver- Now Available for you to draw new listeners: tising grew from last year to 70 %. The 53% Joy Stones' taped 3 minute monthly astrological fore- agency's most active TV accounts include the casts $17.00 per month. Ford Division and Ford Dealers, Miles Laboratories, Reynolds Metals, Scott Paper, JOY STONE 435 SOUTH 5th ST., BROOKLYN, N.Y. 11211 Tel.: (212)388-4828 Warner- Lambert, Gillette, Kraft, Quaker Oats,

Broadcasting Dec 6 1976 57 LEDERLE SPONSORS PROGRAMS YOU'LL NEVER SEE.

BUT THEY MAY HELP SAVE YOUR LIFE. New discoveries, new theories, and new techniques develop so rapidly in the world of medicine it's amazing that physicians and pharmacists can keep up with it all. We've tried to help. Since 1951, Lederle Laboratories has sponsored organized programs for postgraduate health care education, an average of 35 per year. The programs provide a forum for health care experts to discuss their innovations, their problems... your problems. Local medical and pharmacy societies, pharmacy schools and medical schools select the topics and the speakers. In 1975 we will sponsor more than 50 of these symposia. Being "on top of the news' is as vital in health care as it is in your business.

LEDERLE LABORATORIES, A Division of American Cyanamid Company, Pearl River, New York 10965 Top -20 spot -TV categories Broadcast Advertising Jan. -Sept. '75 Jan. -Sept. '78 change I. Food and food products S 270,382,700 S 348.164.300 +29 2. Automotive 99,046.500 146,881,000 +50 Top 100 spot -TV 3. Conlectionery and soft drinks 100,392.200 148.814.500 +48 4. Toiletries and loilel goods 104,329,900 145.534,200 +39 5 Household equipment and supplies 61,756,300 94,002.000 +52 buyers: business 6. Soaps, cleansers and polishes 72,876.600 91.6 -4,300 +26 7. Proprietary medicines 68.335.000 71,847,300 + 5 is better than ever 8. Records and tapes, radios and TV sets 59,985,800 66.199.700 +10 9. Pet loads and supplies 39,424,100 51,467,900 +31 National 10. Beer and wine 48.402.300 50,791,100 + 5 and regional advertisers 11. Travel, hotels and resorts 37,865.700 50,158.100 +32 register $505.3 million in sales 12. Sporting goods and toys 31,768,900 49.750.400 +57 13. 42,119.900 + for third quarter of 1 976, Consumer services 39,001,300 8 14. Gasoline. lubricants and other fuels 16,305,100 +105 a 38% 34.080.500 increase over last year 15. Apparel, footwear and accessories 28,025,300 31,949,000 +14 16. Publishing and media 26.106,100 31,912,300 +22 Spot -TV spending by national and regional 17. Building material equipment and fixtures 16,158,300 23.939,300 +48 advertisers 18. Insurance 18,252,000 17,402,000 - 5 in the third quarter of 1976 19. Horticulture 9,166.200 12,573,600 +37 showed a 38% increase over the same 20. Agriculture and farming 8,940,900 11,322,200 +27 period last year to $505.3 million, accord- Total top 20 51,156,521,200 51.522.553.600 +32 ing to the Television Bureau of Advertis- ing. Using Broadcast Advertisers Reports 60. UAL 1.840.800 during the first nine months of 1976 to (BAR) figures, TVB said the large gainers 61. Greyhound 1.762.800 $1.5 billion. The Television Bureau of Ad- 62. Audio Research 1,761,900 were Mars, up 200% over last year's third 63. CBS 1,707,000 vertising, in releasing Broadcast Adver- quarter; Colgate- Palmolive, up 113%; 64. Nissan Motor 1,703,000 tisers Reports figures, said the three top Kraftco, up 79%; Ford Motor, up 53%; 65. American Dairy Assn. 1,670,100 were food and food products, up 66. Dr Pepper 1,548.100 categories William Wrigley, up 48%, and Pepsico, up 67. Dial Media 1,519.200 29% to $348.2 million; automotive, up 46%. 68. Toyota Auto Dealers Assn. 1,505,600 50% to $148.9 million, and confectionery TVB said nine -month spot invest- 69. Volkswagenwerk 1.498.700 drinks, up 48% to $148.8 million. -TV 70. K -Tel International 1.473,400 and soft ments advanced to $1.6 billion. 71. Block Drug 1,466,000 The top -100 spot advertisers for third 72. FAS International 1,454,100 73. Calif. Oregon Wash. Dairyman Assn. 1,394,600 NH &S will revert quarter 1976 are: 74. Alberto Culver 1,373,600 Rank Parent Company name 3rd Quarter 1978 75. Liggett Group 1.357.700 to private status 1. Procter & Gamble 541.073.800 76. Hasbro Industries 1,354,600 2. General Foods 15,831.800 77. Volvo Import 1,325,600 3. Colgate Palmolive 12,089,300 78. General Electric 1,318,100 Firm went public in 1972, but 4. Pepsico 10,327,300 79. Johnson & Johnson 1.209.800 stock price is now less than 5. William Wrigley 9,988.100 80. North American Philips 1,208.300 half price of original offer 6. Lever Brothers 9,562,900 81. Morton- Norwich Products 1,192,800 7. Coca Cola 8,519.500 82. John Hancock Mutual Lile Insurance 1,185.300 8. Mars 8.023,700 83. The Clorox Co. 1,166,600 Needham, Harper & Steers Inc., New 84. Philip Morris 1,161,900 9. Kraltco 7,781,500 York, which went public in 1972, wants to 10. Ford Motor 7.535,200 85. National Airlines 1,131.300 11. American Home Products 7.041.800 86. Stroh Brewery 1.118.400 become a privately held company again. 12. Chrysler 6.743.000 87. Mutual of Omaha Insurance 1,097,700 NH &S announced last week it will offer 88. Noxell 1.095.500 13. General Mills 6.655.900 stockholders per in cash, 14. Warner -Lambert Pharmaceutical 6.504,600 89. Phillips Petroleum 1.086.700 $12.50 share 15. A.H. Robins 6.320,9 -0 90. Muralo 1.085.200 about 30 cents per share more than the 16. AT&T 5.963,900 91. Vista Marketing 1,078,800 book value of the stock. At the time 92. Keebler 1,073,100 17. General Motors 5,765.900 went 18. ITT 5.024.700 93. Ward Foods 1,064,300 NH &S public in 1972, its offering 19. Borden 4.407.400 94. H.R.B. Music 1,058,800 price was $23 per share. A spokesman said 20. Campbell Soup 4,284,500 95. Ford Aulo Dealers Assn. 1.056.200 there are more than 800,000 shares of 21. Norton Simon 4.282,500 96. SCM 1,052.000 22. Triangle Publicalrons 4.024.700 97. G. Heileman Brewing 1,030,800 stock outstanding, but a considerable por- 23. Ideal Toy 3.963.600 98. Texaco 1,002.500 tion of those is held by agency executives 24. CPC International 3.747.900 99. Trans World Airlines 996,100 and employes. He added that about $6.25 25. American Can 3.611,900 100. Melville Shoe 995.200 26. Toyota Distributors 3.598.200 million would be required to buy outsider 27. Gillette 3.565.300 Food products lead the way as top shares at the $12.50 price. 28. Nabisco 3.528.700 category in spot TV advertising Needham's record -high price per share 29. Bristol -Myers 3.490.000 30. Kellogg 3.425.100 The top -20 categories in spot television was $34 during the summer of 1972 but it 31. Anheuser -Busch 2.945.200 showed a 42% increase in expenditures fell to a low of $3.50 in 1974. Last Tuesday 32. Mego International 2.916.400 33. Scott Paper 2.741.000 34. Seven -Up 2.685,500 35. Sterling Drug 2,641,400 36. Consolidated Foods 2.630,100 37. Beatrice Foods 2.592.900 TA PECA STER 38. Tuyo Kogyo 2.501.500 39. H.J. Heinz 2.442,800 40. Ralston- Purina 2.436.700 41. RCA 2.408.600 42. Time 2.385.700 43. Nestle 2.381.500 PHONE 44. Royal Clown Cola 2.353.700 45. Esmark 2.331,500 46. Carnation 2.316.200 TOLL FREE 47. Standard Oil Co. of Ind. 2.250.300 48. Mattel 2.146.100 800 638 -0977 49. Ouaker Oats 2.135.800 50. Revlon 2.116.200 51. S.C. Johnson & Son 2,072,600 52. Schering -Plough 2,063,800 53. Miles Laboratories 2.043.600 54. Heublein 2,008,100 55. Standard Oil Co. of Cald. 1,980.400 NET PRICE 5450.00 56. Pet 1,962,300 FOB ROCKVILLE, MARYLAND 57. R.J. Reynolds Industries 1.943,900 58. Avon Products 1,919.200 59. Standard Brands 1.898.800

Broadcasting Dec 6 1976 59 (Dec. 1), the day of the announcement, dustry continues to work hard to accelerate 1977 would give radio its second double - the bid and ask prices were $10.75 and the momentum built up over the last digit gain in a row. This year's sales are ex- $11.75 respectively. several years" pected to be 20% or more above the 1975 Paul C. Harper Jr., chairman and chief That conditional forecast was offered total. executive officer of NH &S, said that as a last Tuesday to the Baltimore STARS by private company, "we can devote all of our Miles David, president of the Radio Ad- time and resources to the quality of our vertising:Bureau. He spoke at the first gen- Advertising Briefs work and to our clients and new busi- eral meeting of STARS, the newly formed ness." Society of TV and Radio Sales, an organi- New horizons. Benton &c Bowles has an- for the acquisition of its A proposal zation of management, sales and promo- nounced plans to distribute its first TV will be submitted to Baltimore radio and TV. publicly held shares tion people in program, half -hour prime -time access stockholders early in 1977. warned Mr. David that "there is no series to be sponsored by General Foods. Among the publicly held agencies that carved -in- granite guarantee that we can Pilot is being made, and series is aimed for have decided to go private (and most have achieve exciting sales growth unless the September 1977 telecast on five NBC not been successful in buying back all of industry employs all its selling tools and O &O stations. Michael Lepiner, Benton & their have been Clinton E. Frank, stock) advantages." Bowles director of broadcast programing, Chicago; McCaffrey & McCall and Wells, He said that "nationally, we expect said series, Gerzorninplatz, will be con- Rich, Inc., both New York, and Greene many major advertisers that have been vir- temporary and zany adaptation of Sunday Tracy- Locke, Dallas. Leading advertising tually TV -only to expand into radio." comic strips. Project is being produced by agencies in the publicly held sector are Many large advertisers plan radio tests in Rothman /Wohl Productions in association BBDO; Doyle Dane Bernbach; Foote, the first half of 1977, he said, while with Filmways. Cone & Belding; Grey Advertising; Ogilvy others, both national and regional, will be & Mather; the Interpublic Group and J. moving into radio a with- "on broad scale On their own. Kressel /Brown Associates, Walter Thompson. out He extensive testing" urged stations casting office for TV, commercials, motion to "cooperate with these advertisers, while pictures and theater, has been established. remembering basic commitments to long- Principals are Lynn Kressel, casting direc- term advertisers" David tor for New York production houses and to radio: "Radio's biggest growth is still in the agencies; Deborah Brown, whose previous retail area," he keep on pushing continued. "Despite associations include casting director for vigorous gains made by radio, newspapers Marschalk Co., and Barbara Shapiro, who still get the bulk the retail advertising If the medium does, he says, of had worked at agencies and Film Study it can exceed in 1977 dollar. Radio must demonstrate to retailers Center of Museum of Modern Art. that such a heavy investment in the record sales of this year news- Kressel /Brown Associates. 250 West 57th papers is not justified by cost /result Street New York. Radio billings in 1977 should exceed this ratios." year's record by at least 11 % the in- A billings increase of 11% or more in - "if Expanded radio sample. Arbitron Radio will include unlisted telephone house- holds in radio samples, beginning with spring survey, in New York, Los Angeles, Chicago and San Francisco. Arbitron said inclusion of these households will make its sample more representative of listening audience. Its studies indicate that so- called Expanded Sample Frame (ESP) house- holds show them to be younger, larger, more likely to be black or Spanish and listen to types of stations different from Volume general population.

Watch out, good buddy. Federal Trade Commission "consumer alert" warning shoppers to be careful when buying citizen band radios for Christmas. FTC said since number of CB channels will increase from 23 to 40 on Jan. 1, 1977, it will keep close watch on ads and promotions for equip- ment. Some sets can be converted to 40 channels and commission wants those that can't to be so labeled. In addition, buyers should be aware of what it will cost them 30 motion pictures to have their sets remanufactured to take ...all off network 40 channels. Go date. Arbitron Television began for- ...all in color mal meter service operation in New York Dec. I with sample of more than 370. Company's meter service in Los Angeles started in August, with all network sta- tions and all independents there except Ktu -Tv and KMlix -TV signed as clients. NAARNER BROS.TELEVISION DISTRIBUTION, INC. Midwest location. Mary Roslin Inc., New York -based national representative firm, o has opened office in Chicago at 24 North NNiNER COMMJNICAr IONS COMFANv Wabash Avenue (60602). Telephone: (312) 236 -3159.

Broadcasting Dec 6 1976 60 officials involves Attorney General Ed- Stern's curiosity about matters the gov- Broadcast Journalism" ward Levi's decision not to investigate ernment is reluctant to satisfy. He has John Dean's charges that the action of asked for permission to inspect the list thé President Ford, while minority leader of Secret Service keeps of individuals who NBC's Stern again the House in 1972, in helping to block a have signed out former Président Nixon's congressional investigation of Watergate White House tapes, the ownership of breathes down was in response to White House requests. which is a matter of dispute between the back of FBI's neck Mr. Stern has asked for the material on government and the former President. which Mr. Levi based his decision. The Secret Service maintains that the Newsman, questioning manner The correspondent had reported on the court order preserving the privacy of the in which Dean allegation air that, in checking out the allegation, the tapes pending conclusion of the court bat- was dismissed by Justice. Justice Department had questioned only tle over the ownership question applies to files suit to require bureau the White House aide said to have con- the list of those individuals -Mr. Nixon's to divulge more of its files; tacted Mr. Ford, Richard K. Cook, now a lawyers or members of the executive there also may be court action lobbyist for Lockheed. Mr. Cook, who branch authorized by the White House to to make Secret Service tell denied any role in the matter, was not hear the tapes who signed out White House tapes questioned under oath. "There was reason Mr. Stern believes the Secret Service's to believe the investigation might have interpretation of the court order is in error. NBC News correspondent Carl Stern is been slipshod," Mr. Stern said last week. But at present, no decision on how to getting to be, in the word of a Justice Nor does that matter exhaust Mr. challenge it has been made. Department spokesperson, a very "litigious" person. The winner of one suit aimed at prying information out of the Federal Bureau of Investigation, Mr. Stern is now pursuing a second. And behind it, How to keep thieves correspondence is beginning to accumu- late that could produce yet a third. from making what's The pending court suit is designed to re- quire the FBI to publish in the Federal Register a description of each system of yours theirs. records it maintains. The complaint, filed in Mr. Stern's behalf, in the U.S. District Court in Washington, by Ralph Nader's Public Citizen Litigation Group, maintains Burglary and car theft are among our nation's that the FBI has refused to publish such most prevalent crimes. They also are among the easiest information in violation of a provision of the Privacy Act. to prevent ... if people like your listeners would take Mr. Stern became involved in the issue the time to learn how. in September 1975 when, in researching a The State Farm Insurance Companies have story, he found that the FBI listed only nine files and a general index in the Feder- produced for radio a series of five public service programs al Register. In the course of corre- and four spots on how your listeners can protect spondence with FBI Director, Clarence themselves against burglary and car theft. The programs, Kelley on the issue, Mr. Stern in October each four minutes, are on such topics as how to make it 1975 wrote: "In plain English, you would prefer that people not know about some tough for burglars to get into your home; how to outthink files. That is precisely what the act the would -be thief; how to make it more likely he'll get prohibits." caught; and how to get financial protection against theft. The suit Mr. Stern won against the The spots are 60 seconds and two are 30 seconds FBI -in 1973- involved material whose -two - disclosure revealed the existence of an FBI cover some of the same pointers in briefer fashion. program to harass New Left political orga- These non -commercial messages are aimed at nizations. That suit was also prepared by informing your listeners ... not advertising State Farm. the Public Citizen Litigation Group. below or The matter on which Mr. Stern is now For a free tape and scripts, return the coupon corresponding with Justice Department call us collect at 309- 662 -2625.

STATI FARM Robert Sasser Public Relations Department State Farm Insurance Companies One State Farm Plaza Bloomington, Illinois 61701 Please send me your public service series on burglary and car theft prevention. I understand there is no charge.

NAME STATION ADDRESS (No P. O. Box Numbers, Please) CITY STATE ZIP L J

Broadcasting Dec 6 1976 81 educated and attempting to gather all the information they could about the candi- dates. That "newspapers set the agenda for issues more effectively than TV" was con- cluded in an earlier survey among Charlotte, Chapel Hill and Durham, N.C. residents during the 1972 presidential election, according to Mr. Weaver. The findings of that study, sponsored by the University of North Carolina, are ex- A new two cents worth. Joining Eric Sevareid (I) as a CBS commentator is Rod pected to be published by West Publish- MacLeish (r), former chief commentator for Westinghouse Broadcasting's Group W. Mr. ing, St. Paul, before year a MacLeish, whose first appearance on the network was Nov. 25, will do four commentaries a end in book en- titled Emergence week on the CBs Morning News and the Saturday and Sunday evening news plus two "The of Public Issues: The Agenda- Setting Influence Mass pieces for First tine Report on CBS Radio. Mr. MacLeish said he hopes his reports will of Communications." "isolate an episode, put it in perspective and explain what it means" This is close to Mr. The survey found a two -to- four-month Sevareid's philosophy -"I try to illuminate some dark corner in the news that needs ex- lag between media emphasis and public plaining" Mr. Sevareid, who delivers three to four commentaries each week on the evening concern for the issues, Mr. Weaver said, news, is a year away from retirement age and, along with Mr. MacLeish and CBS officials, with the media leading the way. He said it said that no plans have been made for Mr. MacLeish to take over the evening commen- appeared that the media were telling the taries. Mr. Sevareid said that while he won't be on the regular staff then, he will have an ad public what issues to be concerned with. hoc agreement to do several longer pieces a year. Reasons for newspapers' dominance in this area, Mr. Weaver said, center on the rankings of issues." He explained that nature of the medium. He said that news- they were less inclined to change their paper editors have an easier time telling TV for interest, minds about what was most important people what is important through large papers for issues during the months of this year's political headlines and page -one stories. On the campaign. other hand, he said, people found it Study by academics shows TV Those who relied most on television, difficult to remember what was the lead Is behind print in pointing up however, tended to have "the least stable story of a television broadcast. He added substance of political campaigns issue agenda;' he said. And those who that newspapers are "less fleeting" than relied mainly on both media, Mr. Weaver television broadcasts. While television may be better at generat- said, were closer to the newspaper- ing interest in political campaigns, news- oriented group. papers appear to play a more dominant Newspapers appear to have more in- role in determining what issues will be fluence than television in shaping what Broadcasters win awards considered most important people consider as important, he said. Mr. from cancer society These are among the tenative conclu- Weaver added that the conclusion is con- sions of a survey of 150 persons in In- jecture at this point in the study but that Television and radio stations and networks dianapolis, Evanston, Ill., and Lebanon, earlier surveys have come to that conclu- captured 10 of the 16 awards presented to N.H. The study, which began last January sion. the media last week by the American and will continue through the end of the He also asserted that "the highest level Cancer Society for "excellence in com- year, is sponsored by the Syracuse Univer- of political interest occured among those munications about cancer," sity and Indiana University schools of who reported the highest use of TV" and Radio winners were WSB(AM) Atlanta; journalism and the University of Illinois that perhaps television is best at arousing Art Athens and WCBS(AM) New York and Chicago Circle Campus. interest during the campaign. WJMA(AM) Orange, Va. Receiving awards A preliminary report by Maxwell Mc- Mr. Weaver also said that those who in television were KDFW-TV Dallas; Neil Combs, journalism professor at Syracuse, relied mostly on only one medium seemed Derrough and WBBM -Tv Chicago; Loretta and David Weaver, assistant journalism generally to become more concerned Bacon and wsFA -Tv Montgomery, Ala.; professor at Indiana, is based on a series of about personalities while those that relied WNET(TV) Newark, N.J. -New York and the in -depth interviews conducted through on both newspapers and television showed MacNeil -Lehrer Report; The Children's July. greater concern for the issues. That con- Television Workshop; CBS Reports, and According to Mr. Weaver, those persons clusion was not unexpected, he said, since Dan Gingold and KNxr(Tv) Los Angeles. who relied most on newspapers for politi- persons relying on both media tended to cal news tended to have "the more stable be most interested in politics, most highly

No room at the inn. Registration for Radio Television News Directors Association annual conference, Dec. More than a decade oinn(,ondfructive Service 12 -15 in Bal Harbour, Fla., is running 50% ahead of last year's pace. The main hotel for the meeting, the Americana, is to roaácasfers and the l/.roacicasfiny 9ndusfry booked solid and nearby Seaview and Beau Rivage hotels are accommodating the overflow. Registration is expected to go as high as 600, and 50 exhibitors are HOWARD E. STARK signed up. The conference will feature numerous workshops and speeches by Media Brokers - Consultants prominent network newsmen including CBS's Walter Cronkite, NBC's David Brinkley and ABC's Sam Donaldson 445 PARK AVENUE NEW YORK, N. Y. 10022 (212) 355 -0405 (BROADCASTING. Nov. 15). Hope is fading fast, however, for either President Ford or President -Elect Carter, who have been invited, to put in a personal appearance.

Broadcasting Dec 6 ' 976 62 CBS News's chin out again

CBS News has scheduled the third in its series of frank give- and -takes between network news executives and community representatives in various parts of the country. Under the title "Inside CBS News," the 60-minute broadcast, which was taped at CBS affiliate KOOL -TV Phoenix on Nov. 13, will be telecast on Sunday, Dec. 26, follow- ing the conclusion of the National Football League play -off game. The CBS people grilled during the taping included Richard S. Salant, president of CBS News; William J. Small, senior vice president of CBS News; John Sharnik, vice president and director of public- affairs broadcasts; Group guidance. The UPI Broadcast Advisory Board, made up of broadcast executives Robert Chandler, vice president in charge from across the country, was organized Dec. 1 in Chicago to advise the news service "on of CBS News's political coverage; and two news policies, services and technology" Members of the board are (front row, l -r): Norman on -air correspondents, Mike Wallace and Knight, Knight Quality Stations, Boston; Board Vice Chairman Bill Scott, WINS(AM) New York; Bob Schleifer. The moderator was Homer Board Chairman Arch L. Madsen, Bonneville International Corp.. Salt Lake City; John Lane, the vice president and general man- Tansey, WRVA(AM) Richmond, Va.; Ernesto Portillo, Kxew -AM -FM Tucson, Ariz. Back row: Milton ager of KOOL -TV. Friedland, wits.ry Springfield, Ill.; Robert Scott, KLZtAM) Denver; Joseph Floyd, Midcontinent The two earlier shows in this series, Broadcasting, Sioux Falls, S.D.; Kaye Frey, KKINIAM)- KEZZ(FM) Aitkin, Minn.; William Sheehan, "Talking Back to CBS," was taped at WFSB- ABC News, New York; George Hyde Jr., Susquehanna Broadcasting, York, Pa.; Al Schot- Tv Hartford, Conn., on Oct. 21, 1975, and lelkotte, cacao -TV Cincinnati, and Frank McLaurin, KSRO(AM) Santa Rosa, Calif. telecast Feb. 15, 1976, and "Inside CBS News," was taped April 4, 1976, at KCMO- Tv Kansas City, Mo., and telecast May 1. truth," he said. Meanwhile, document VOA would work closely with State urging that responsibility for VOA be Department "in order to explain and in- Journalism Briefs taken away from USIA began circulating terpret American foreign policy decisions among 972 professionals who work for and trends accurately and clearly" but "to Jan. 20 credentials. Press credentials for VOA. Broadcasters who drew up state- operate as journalists and broadcasters 1977 Inaugural ceremony at Capitol, Jan. ment suggest new system under which without policy interference." 20, 1977, can be obtained from Paul Duke, chairman, Radio -TV Correspondents In- augural Committee, Senate Radio -TV Gallery, Room S -312, U.S. Capitol, Wash- ington, 20510. Jan. 5 is deadline for filing. Requests for credentials for inaugural parade, entertainment, receptions, parties and housing should be made to 1977 In- augural Committee, 2nd & T Streets, S.W., Washington, 20599. Complaints turned down. National News Volume Council said it had rejected charges of bias -filed by one viewer in each case -in CBS Evening News report on Northern Ireland and NBC Today show interview with Senator Richard Schweiker (R -Pa.), Also unwarranted, NNC said, were two complaints against AP.

SDX choices. Elected officers at Society of Professional Journalists, Sigma Delta Chi, at Nov. 10 -13 convention: Richard Leonard, Milwaukee,Journal (wTMJAM -Tv and WKTI(FMI) president; Al 30 motion pictures Goodykoontz, Richmond, (Va.) Times - Dispatch, president- elect; Ralph Izard, ...all off network professor of journalism, Ohio University, in re- elected vice president of campus ...all color chapter affairs; Phil Dessauer, Tulsa (Okla.) World, secretary, and Jean Otto, Milwaukee Journal, treasurer. VOA bill. Senator Charles Percy (R- III.), claiming that U.S. Information Agency \MJ NER BROS.TELEVISION DISTRIBUTION, INC. distorts news, says he will introduce bill in next Congress to have Voice of America removed from jurisdiction of USIA. VOA o "must be emancipated from those who A WARNER COMMUNICATIONS COMPANY have impaired its freedom to tell the

Broadcasting Dec 6 1976 83 and Adams, both New York, systems to a Cablecast ng Len Fowkes and James Trostle of National Cable Corp., marking first cable acquisi- tion for that firm. Two systems serve some Cable programer 1,700 subscribers with 66 miles of plant attempts live, NCTA making sure passing 3,300 homes. Daniels and Associ- its voice will be ates was broker in both transactions. national hook -up heard in rewrite In N.C. Sullivan Productons, New York - based TV program producer and dis- Hockey offered free in initial of FCC legislation tributer, and owner of cable systems in step in effort to establish Illinois and Maryland, has acquired national, via -satellite network Board appoints Baruch chairman Cablevision of Hendersonville, system of committee that will formulate serving Hendersonville, Laurel Park and In an effort promoted as "the first com- positions for Input to Van Deerlin Hendersonville county, all North mercial cablecast ever made on a live, na- Carolina. According to Robert Precht, tional basis," Federal Broadcasting Co., a The National Cable Television Associa- president of Sullivan and son -in -law of Pleasantville, N.J. -based CATV program tion has taken the first step toward the de- late Ed Sullivan, plans calls for immediate supplier, last week was scheduled to offer velopment of cable industry positions to expansion of plant and additional inde- free a World Hockey Association game to be offered during the proposed rewrite of pendent signals. Completed system is ex- all systems capable of picking up the signal the Communications Act. NCTA Chair- pected to pass more than 10,000 homes. from an RCA Satcom satellite. man Burt I. Harris last week named NCTA Sellers own Radio Henderson ville, which Transmitting last Thursday's (Dec. 2) Secretary Ralph M. Baruch, president of operates WHKP(AM)- WKIT(FM) there. game from Birmingham, Ala., was the Viacom International, to head a select responsibility of the common carrier firm, committee to formulate those stances. New Year's changes. As of Jan. 1, 1977, Southern Satellite Systems, Tulsa, Okla. The action came during NCTA's final Magnavox CATV Division of North The transmission is the first step in an board meeting for the year, held in American Philips Corp. will become Mag- agreement between the two firms whereby Anaheim, Calif., in advance of the navox CATV Systems, wholly owned sub- FBC will sell cable systems a daily satellite Western Cable Television Show there. sidiary of North American Philips. All de- feed of its SportsWorld package beginning Other members of the new NCTA com- sign, manufacturing and marketing for next April. Ed Taylor, president of SSS, mittee have not been named yet. new subsidiary will be handled at compa- said plans next year, call for noon -5 p.m. Among the board's other actions: ny's Manlius, N.Y., headquarters. Aside taped feeds, with live events at other The board sent off a telegram to FCC from continuing present operations, Mag- times. The satellite feeds next year are to Chairman Richard E. Wiley, urging that navox CATV plans to expand efforts in re- originate in Atlanta, with the use of the fa- the commission create "regulatory parity" search and design of pay cable devices. cilities of Turner Communications Corp.'s for cable and master -antenna TV and use WTCG(TV) there. a head -end definition for a cable system. No, no and no. FCC denied three petitions According to FBC President Thomas It Outlined its position on the FCC's for revising cable television rules. Com- Ficara, the cablecast "will demonstrate to 1977 refranchise rulemaking (BROAD- mission told Henderson All -Cablevision advertisers, program producers and CATV CASTING. Nov. 29) and gave priority to Inc. its proposal for expanding rules to systems that the concept of a viable com- keeping the 3 -5% ceiling on franchise fees allow importation of alternate television mercial cable network is now more realistic and guaranteeing due process in the grant- signal when local station broadcasts net- than ever." FBC began video- cassette dis- ing of both new franchises and franchise work program on delayed basis was tribution of its SportsWorld package last renewals. beyond scope of rule intended merely to March. The programing includes sports The board criticized the consent provide each community full network films, games and reruns which FBC says agreement reached last month between coverage. FCC told Community Antenna are currently supplied to cable systems NBC and the Justice Department (BROAD- Television Association its proposal to per- with more than 600,000 subscribers. CASTING, Nov. 29), claiming that it sanc- mit cable operations carriage of any TV or Sponsors of the cablecast include Mit- tions network contractual exclusivity radio signal on any CATV channel during subishi (Kid Power Sneakers), Basco's against pay cable. times of floods, earthquakes and similar Catalogues, Jules Jurgensen watches, It opposed any mandatory separation emergencies would not so greatly improve Brother International typewriters and of control of cable hardware and program- service as to grant rule. Commission American Consumer. In addition 13 of ing. denied Committee for Open Media re- Young & Rubicam clients will have their It reiterated its .position that cable quest for extension of current 30-day spots run free: Columbia Records, Eastern should be treated as an equal among com- public notice period on applications for Airlines, Dr. Pepper, Holiday Inn, General munications sources and supported estab- certificates of compliance to 120 days, Cigar, General Electric, Metropolitan Life, lishment of procedures insuring cable's because, FCC said, current rules provide Chef Boy -Ar -Dee, Cool -Ray, Arrow compatibility with other media. One ample time for preparation of comments, Shirts, Sanka, Gulf Oil and the U.S. Postal specific source of concern was the regula- and if additional time proves warranted, Service. tion of translators, an area that the NCTA commission will continue to waive re- Young & Rubicam will be given an ex- repeatedly has said must be reviewed. quirement. clusive option on future available advertis- The board opposed all restrictions on Denver pay. American Television and ing time. signals received by satellite earth stations. Communications Corp., Denver, multi- Federal Broadcasting presently sells its ple- system operator, has acquired pay - subscribers 70 hours of sports programing television transmission rights for that per week on cassette. Sponsorship rates Cable Briefs city's multipoint distribution service. for the cassettes range from $25,000 to Rights had been held by Cox Cable Com- $75,000. The lower rate is for a 30- second Buy and sell. Gannett Co., newspaper munications; MDS license there is held by spot every hour, 10 times a day, every day publisher and group broadcaster, plans to Microvision, owned by Microband Na- for six months. The higher rate gives sell its only CATV system -in Geneva, tional System and Tekkon. ATC, on stand- one minute spots in SportsWorld N.Y. -to Alan Gerry of Cablevision In- alone basis, currently serves about 900 over the same period, as well as advertise- dustries. System serves some 3,800 sub- apartment units there. It was to begin ments in other FBC programing and scribers and has about 50 miles of plant MDS operation Dec. 1 and hopes even- renewal options. Federal has about 60 passing 5,800 homes in Geneva and sur- tually to serve some 40,000 units. ATC regular clients. rounding towns. Mr. Gerry also an- also intends to file for earth station at Last Thursday, prior to the game, Mr. nounced agreement to sell his Boonville suburban site. Ficara said 15 systems had confirmed that

Broadcasting Dec 6 1976 64 they would pick up the feed. He said that behind the mountain' [that cable set out represents between 235,000- 250,000 sub - to serve in the first place]." Equipment & Engineering scriber homes. He anticipated that it would be taken by others however. The signal of the game between the Bir- Black coalition calls Offering by Harris mingham (Ala.) Bulls and the Edmonton EEO SEC (Alberta) Oilers will be for cable rules asks to approve $50- million sent by landlines debenture :o an RCA uplink in Atlanta. Mr. Ficara sale; equipment maker NBMC tells FCC that statements also splits stock, ups dividend 'tit the cost of producing and transmitting should be required every year :he program at $15,000. Harris Corp., Quincy, Ill., has filed a The National Black Media Coalition told registration statement with the Securities the FCC it should require affirmative ac- and Exchange Commission proposing a ABC's Erlick warns tion programs which would "effectively public offering of $50- million sinking fund that cable siphoning eliminate employment discrimination in debentures. The directors also voted a the cable industry ?' 'wo- for -one split of the company's stock could cause decline NBMC's comments were in direct op- and a 14% increase in the quarterly divi- in quality of free TV position to opinions expressed by the ca- dend. ble television industry in the commis- The debentures are to be underwritten sion's proposed revision of equal employ- by Kidder, Peabody & Co., McDonald & -le tells Dallas Salesmanship Club ment rules for cable (BROADCASTING. Co. and Prescott, Ball & Turben to be mar- that as cable grows it will have Nov. 22). keted this month. They will be due Dec. financial clout to bid for hit movies NBMC said the commission has 15, 2001, redeemable through a sinking historically involved itself in EEO matters fund beginning Dec. 15, 1987. Harris cal- Siphoning of entertainment programing in both the broadcasting and cable indus- culates 84% of the issue will be retired from broadcast television to pay cable tries. Broadcasters are strictly regulated to prior to maturity. television will not only cost the viewer the enforce equal employment opportunities Proceeds from the sale, Harris says, will siphoned programing but will undermine for minorities and women, NBMC said, be invested in marketable securities, ad- broadcast TV's public service programing but the commission has not acted with ded to the company's general funds and as well, Everett H. Erlick, senior vice such definitive policy towards the cable in- used for capital improvements, increased president and general counsel of ABC dustry. NBMC said past cases involving working capital, possible reduction of Inc., said last week. cable EEO matters show a concern on the other indebtedness and possible future ac- He told the Salesmanship Club of parts of both Congress and the courts that quisitions. Dallas in a speech last Thursday (Dec. 2) the commission does have a responsibility, The increased dividend (from 35 cents that "The point is this: If advertiser in fact, an "obligation," to ensure non- to 40 cents on shares outstanding before revenues- commercials -do not pay for a discrimination in cable TV. the split) and additional shares will be service, it must be paid by something else. In response to the FCC's suggestion payable Dec. 22 to stockholders of record The only something else available is that cable operators be required to submit Nov. 30. It is Harris's fourth dividend in- revenue from other programs, and if pay EEO statements every three or five years, crease in the past 39 months and indicates cable siphoning causes the quality of free NBMC said the new rule should require an an annual dividend rate of 80 cents per television entertainment and sports to updated filing detailing the employer's share after the stock split, equivalent to decline, our ability to support other free affirmative action program each year. $1.60 per share on the present stock, on television services will evaporate?' NBMC said those who suffer discrimina- which the company had been paying $1.40 Mr. Erlick warned that as pay cable tion should not have to wait three to five annually. Shares outstanding after the split grows it will be able to outbid broadcast years "before pursuing commission sanc- will increase to about 12.2 million. TV. Where the networks now pay an tion for systematic acts of discrimination." average of $850,000 for a Hollywood NBMC said cable operators should also movie, he said, pay cable "might afford $2 be required to set "self- articulated goals Spectrum comments sought million a movie by 1980, and $7 million a with timetables for correcting employment for use at 1979 WARC movie by 1985." Pay cable, he said, "will incongruities" This would insure that ca- have the financial clout to buy up any ble operations would take all the analytic The FCC has adopted a third notice of in- Hollywood blockbuster it sets its sights and self-assessment steps recommended quiry in its effort to develop United States on" by the commission in its proposed proposals for changes in international Broadcasters, he said, are not the only rdlemaking, NBMC said, and would also radio regulations to be presented at the ready 1979 ones concerned about pay cable's siphon- provide "a reference for determining World Administrative Radio Con- ing. He cited black coalitions, the National progress in the goal of achieving parity in ference of the International Telecom- Grange, the AFL -CIO, the National Con- employment." munication Union. gress of Organizations of the Physically NBMC said the commission's sugges- The commission said the purpose of the Handicapped, the General Federation of tion that cable systems with fewer than inquiry is to obtain comments on a pro- Women's Clubs and the Chamber of five or 10 employes not be required to posed international frequency allocations Commerce of the U.S. submit the new EEO reports falls short of table. The table was developed from the the "national policy goal of non- comments received in response to pre- concerns vary," he said, "Their specific discrimination in employment." NBMC vious notices, information already avail- they all echo a common theme: A "but said the commission's goals in its 1972 ca- able to the commission and reports of pay cable industry that supplements the ble rules suggest the commitment to the various service working groups. diversity television has a positive of free important objectives of EEO. NBMC said Comments are invited not only on pro- contribution to make to our society; but a this objective should take precedence over posed disposition of spectrum requests pay cable industry that forces people to pay the "debatable inconvenience ' filing re- but on a number of so- called "problem for what they now receive free, or to do quirements might make on cable operators areas" affecting resolution of legitimate without, makes no contribution at all." employing less than five or 10 persons. public and federal government needs. Mr. Erlick urged the Salesmanship Club NBMC said the blanket exemption would These areas include the 470 -806 mhz audience to follow the lead of broadcasters be unfair because the cut off is "violative band and UHF television needs; HF inter- and other concerned organization: "The of the public interest in view of the poor national broadcasting (short -wave broad- time is now for all of us to do as they have record of performance" of equal employ- casting), and short -range as well as long - done, make our voices heard, and felt, in ment practice in the cable industry and range maritime communications. Washington. If we do not, it may not be because employes and potential employes Comments are due by Jan. 31, 1977, long before we all live in that 'home are effectively denied equal protection. replies by Feb. 21, 1977.

Broadcasting Dec 8 1978 65 EBS rules revamped

The FCC has amended its rules concern- ing the emergency broadcast system at the 1T'S PURE suggestion of the broadcast services sub- committee of the National Industry Ad- visory Committee and because techni- cal changes in the system indicated a need for a change. Among the rule amend- ments, the FCC will delete the concept of GOLD. alternate stations and alternate relay sta- tions to allow as many stations as possible `Chariots of the Gods" to remain on the air; redefine key EBS sta- tions as originating primary relay stations (OPRS); give local programing a high- NUMBER ONE IN LOS ANGELES er priority than state -level programing on independent KTLA, on Sunday, because the local emergency information 6 -8 PM. And the biggest audience is more relevant to the local audience: ever for a local movie presentation in revise all sections of the rule referring Los Angeles. specifically to American Telephone and Telegraph to refer to "participating com- RATING: 17.2; SHARE: 33.0* in an munications common carriers" (to reflect eleven station market! the growth of new common carriers). Rule "CHARIOTS OF THE GODS," one changes become effective Feb. I, 1977. of 15 great features from Gold Key's new Outdoor Adventure III. Dec. 31 deadline set for engineer certification The Society of Broadcast Engineers has set GOLD KEY Dec. 31 as the deadline to apply for SBE certification as senior broadcast engineer ENTERTAINMENT under its grandfathering provision. Those A Division of The V idtronics Co., Inc. who miss the deadline will be certified by 711 Fifth Ave., N.Y., N.Y. 10022 (212) 486-9116 test only. At present, there are tentative 855 N. Cahuenga Blvd., Hollywood, Calif. 90038 (213) 466-9741 plans for two or three nationwide ex- aminations to be held during 1977, the Source: Nielsen Overnights for 5 /16/76 airdate. first in April. Grandfathered conferees may also take AM, FM or TV endorse- ment exams then. Recreate one of the grand old traditions of radio with - Certification applications are available by writing Vince Flanders, The SBE Inc., THE NEW YEAR'S EVE P.O. Box 88123, Indianapolis 46208 or telephoning (317) 842 -0836. Fees, to be DANCE PARTY submitted with the applications, are $10 for members and $15 for nonmembers. r The great band sounds areback to celebrate the arrival of '77. GLENN MILLER REVUE with WOODY HERMAN from Technical Briefs Tex Beneke, Paula Kelly and the San Francisco Swedish sale. Collins Commercial Modernaires with Ray Erbele TOMMY DORSEY from the Telecommunications Division of Rockwell from Reno Americana in New York City International Corp. has received $500,000 contract to provide Swedish Telecom- COUNT BASIE & BUDDY RICH GEORGE SHEARING from munications Administration with 210 FM from Las Vegas Hollywood broadcast exciter units. Exciters will be used to upgrade Sweden's three FM net- BUDDY DeFRANCO from New York works from monophonic to stereo opera- tions. Sale -which includes spares and Recorded live with host Jim Bolen from Music Central! training -was made through Firma Johan Lagercrantz, Stockholm, which represents Collins there. FOUR 55 MINUTE SEGMENTS TO BEGIN AT 5 PAST THE HOUR

Includes Countdown to Midnight with Dual - location TV coverage. RCA Broad- Guy Lombardo from the Waldorf- Astoria cast Systems Inc., Camden, N.J., reports wsAZ -Tv Huntington, W.Va., has bought EIGHT 60- SECOND. COMMERCIAL BREAKS PER HOUR two TK -76 lightweight portable cameras, Order now for immediate shipment ... call us collect! three HR -1020 portable videocassette recorders and four HR -1060 editing PROGRAM recorder /reproducers. Equipment will be DISTRIBUTORS installed at station's main studio in Huntington and auxiliary studio in PEI1001 Spring Street Little Rock. Arkansas 72202 Charleston to enable reporters stationed at +01376 -9292 each location to contribute to local news

Lum 'N Abner ... Big Bands Are Back ... Cat Whiskers 101d ' time radio) telecasts. Uncle Bob's Bible Stories also available. Write or call tur details. The Broadcasting PIayIisRDec6

Contemporary Playback

o.er-all-rank Rank by day parts Off the silver screen. The title song from the box office success, Last This Title (length) 6- 10a- 3- 7- "Carwash;' is this week's biggest "Playlisl" success, debuting at No. week week Artist -label loa 3p 7p 12p 23. Its fast and funky in a very appealing way;' says Beau Matthews

1 1 Tonight's the Night (3:55) 1 1 1 1 of WAYSIAM) Charlotte, N.C. An incredible record;' says Jack Fitzgerald Rod Stewart -Warner Bros. of WOXIIAM) Atlanta. "I think its a better soundtrack than most.... It 2 2 Muskrat Love (3:28) 2 2 2 3 Captain & Tennille -A &M went top five in requests the first day on the air," he says. Jim Elliott of 4 3 Rubberband Man (3:30) 3 3 3 2 WPGCIAM) Washington claims that station was the first top 40 in the Spinners -Atlantic country to play it: "It's just a huge record;' vying with Boston's More 5 4 You Don't Have to Be, a Star (3:40) 4 5 4 4 Marilyn McCoo & Billy Davis Jr. -ABC Than a Feeling (Epic) for that station's top spot. Introducing. Mary 3 5 More Than a Feeling (3:25) 6 6 5 5 MacGregor's debut single Torn Between 71o0 Lovers (off the edge of Boston -Epic "Playlist" at 43) is the best selling record we've ever had reports 17 a Beth (2:45) 7 4 7 5 Kiss -Casablanca Ariola America's (division of Capitol Records) Chris Van Ness in Los 9 7 You Are the Woman (2:42) 5 7 6 10 Angeles. Released six weeks ago, this love ballad was written and Firefall- Atlantic produced by Peter Yarrow (as in Peter, Paul & Mary) for the sweet but 12 8 You Make Me Feel Like Dancing (2:48) 10 8 10 7 Leo Sayer - Warner Bros. controlled voice of Ms. MacGregor. Although her rock'n' roll back- 6 9 Rock'n Me (3:05) 13 9 11 8 ground isn't reflected in the single. her forthcoming album contains Steve Miller Band -Capitol "a little of MOR Engelbert Humperdinck, 7 10 Disco Duck (Part 1) (3:15) 9 11 12 11 bit everything" crossover. Rick Dees & His Cast of Idiots- RSOIPolydor not your everyday rock -station star, is back on the charts (No. 25 on 8 11 Love So Right (3:19) 11 13 8 12 "Playlisl ") with his new single, Alter the Cods' (Epic). "It's romantic, Bee Gees-RSO/Polydor really nice ... a nice for today says Epic's Teddy Maldonado. t 5 12 Nadia's Theme (2:50) 8 12 9 16 thought : Barry De Vorzon & Perry Botkin Jr. -A &M 13 13 Nights Are Forever Without You (2:52) 15 10 13 9 England Dan & John Ford Coley -Big Tree 10 14 If You Leave Me Now (3:40) 12 14 14 14 Country Chicago -Columbia 11 15 The Wreck of the Edmund -rank Rank by day parts 14 17 15 18 Over -all Fitzgerald (5:57) Last This Title length) 6- 10a- 3- 7. Gordon Lightfoot- Reprise week week Artist -label 10a 3p 7p 12p 18 18 Sorry Seems to Be the Hardest Word (3:28) 16 15 17 15 181 1 Broken Down in Tiny Pieces (3:00) 1 1 1 1 Elton John - Rocket /MCA Billy (Crash) Craddock-ABC/Dot 16 17 Stand Tall (3:20) 18 16 16 13 2 2 Baby Boy (3:04) 2 2 2 2 Burton Cummings -Portrait Mary Kay Place- Columbia 19 18 I Never Cry (3:43) 17 20 19 20 1 3 Thinking of a Rendezvous (3:22) 4 5 3 5 Alice Cooper - Warner Bros. Johnny Duncan -Columbia 23 19 I Wish (4:12) 19 21 20 22 4 4 9,999,999 Tears (3:00) 7 3 4 3 Stevie Wonder -TamlalMolown Dickey Lee -RCA 14 20 Just to Be Close to You (3:28) 20 18 21 19 3 5 Good Woman Blues (2:50) 3 4 6 6 Commodores -Motown Mel Tillis -MCA 21 21 LIvin' Thing (3:30) 22 24 18 17 8 8 Take My Breath Away (2:48) 5 7 7 9 Electric Light Orchestra- United Artists Margo Smith -Warner Bros. 20 22 Fernando (4:11) 21 19 22 21 11 7 Cherokee Maiden (2:56) 10 8 9 4 Abba -Atlantic Merle Haggard - Capitol -123 Carwash (3:18) 23 23 23 25 6 8 Her Name Is (2:17) 9 10 5 7 Rose Royce -MCA George Jones -Epic 22 24 Cherchez La Femme (3:33) 27 22 28 24 13 9 Lawdy Miss Clawdy (2:19) 6 12 8 8 Dr. Buzzard's Original Savannah Band -RCA Mickey Gilley- Playboy 25 25 Atter the Lovin' (3:50) 24 26 26 28 151 10 Sweet Dreams (3:00) 8 6 10 11 Engelbert Humperdinck -Epic Emmylou Harris - Reprise 29 28 Enjoy Yourself (3:24) 26 28 27 27 17111 She Never Knew Me (2:46) 11 11 13 10 Jacksons -Epic Don Williams-ABC/Dot 33127 Het Line (2:59) 25 27 29 29 5 12 Somebody Somewhere (3:00) 12 9 11 13 Sytvers- Capitol Loretta Lynn -MCA 32 28 This Song (3:45) 30 25 25 26 241 13 Statues Without Hearts (2:42) 13 15 12 12 George Harrison -Dark Horse Larry Gatlin- Monument -1 2 9 Dazz (5:35) 28 29 32 31 7 14 I'm Gonna Love You (2:52) 15 14 16 14 Brick -Bang Dave & Sugar -RCA 401 30 Blinded by the Light (3:48) 39 36 24 23 10 15 Living It Down (2:30) 16 13 17 16 Manfred Mann -Warner Bros. Freddy Fender-ABC/Dot - 1 31 New Kid in Town (5:02) 32 30 35 32 16 18 Fox on the Run 12:03) 14 19 14 21 Eagles -Asylum Torn T. Hall- Mercury 241 32 Do You Feel Like We Do (7:19) 38 31 33 35 14 17 Thank God I've Got You (2:17) 17 16 20 22 Peter Frampton -A &M Statler Bros.- Mercury - 133 Somebody to Love (4:53) 33 32 37 34 22 18 Every Face Tells a Story (3:28) 19 17 18 17 Queen- Elektra Olivia Newton -John -MCA 35 34 Love Me (3:10) 31 33 38 36 12 19 Hillbilly Heart (2:55) 18 18 15 25 Yvonne Elliman- RSOIPolydor Johnny Rodriguez- Mercury 31 35 Magic Man (2:45) 29 35 39 39 21 20 Among My Souvenirs (2:32) 22 20 19 20 Heart- Mushroom Marty Robbins -Columbia 36 38 Isn't She Lovely (6:33) 30 30 25 21 Everything I Own (2:49) 23 21 21 15 Stevie Wonder- TamlalMotown Joe Stampley- ABCIDot 28 37 Still the One (3:42) 34 34 38 - 22 Two Dollars in the Jukebox (2:22) 21 22 22 18 Orleans - Asylum Eddie Rabbitt -Elektra 34 38 Play That Funky Music (3:12) 35 36 40 19 23 A Whole Lotta Things ... (2:42) 20 25 23 19 Wild Cherry -Epic Charley Pride -RCA 39 39 Free Bird (4:55) 31 33 20 24 Show Me a Man (2:53) 24 23 24 Lynyrd Skynyrd -MCA T.G. Sheppard -Hitsville 37 40 The Best Disco in Town (2:29) 37 39 37 - 25 You Never Miss ... Good Thing 13:47) 24 25 Ritchie Family- MarlinlT.K. Crystal Gayle- United Artists These are the top songs in air -play popularity as reported by a select group of U.S. sta ions. Each has been "weighted" in terms of The Pulse Inc. audience ratings for the re- porting station on which it is played and for the part of the day at which it appears. A 11) indicates an upward movement of five or more chart positions.

Broadcasting Dec 6 1976 67 Fates & Fortunesa

Gamble, Cincinnati, join Botsford as account Media executives on Hunt- Wesson. Mike Nyerges, account supervisor, Botsford's Yamaha account, Arthur A. Ludwig, program director, WTCN -TV Los Angeles office, promoted to management Minneapolis, appointed VP of licensee, WTCN supervisor. Television, subsidiary of Metromedia. Steve Clayback, manager, Eastman Radio's Phil Jones, general sales manager, WTAF -TV Philadelphia office, and Jay Keay, Eastman Philadelphia, named general manager, WGR -TV network manager, New York, named VP's. Buffalo, succeeding Earl Beall, named general manager, WDAF(AM)- KYYS(AMI Kansas City, Mo. Conant Sawyer, media planning director, (BROADcASTING,Nov.29). All are Taft stations. Doyle Dane Bernbach, New York, elected VP J.C. Wright, operations manager, KTGR(AM)- Nancy Sullivan Hodge, media director, KTGC(FM) Columbia, Mo., named general man- Lubar -Southard, New York, joins Wilson, ager. Haight & Welch, Hartford, Conn., as media supervisor. Jerry L. Lovell, sales manager, KOZAIAM) Odessa, Tex., appointed general manager, Anne M. Nelson, administrative assistant, KBZR(AMI there. Television Bureau of Advertising, New York, Since 1960, Sherlee Barish has promoted to executive assistant to TVB Presi- Bonnie J. Harris, sociological researcher, been supplying stations with dent Roger D. Rice. executive personnel and on -air TV Equitable Life Assurance Society of the U.S., news talent. Over 500 placements. New York, joins ABC there as clearance editor Howard Brehm, business manager /assistant More than 4,000 active applicants. for broadcast standards and practices depart- treasurer, Newark (N.J.) Museum, returns to A matchmaker with the instinct for ment. David L. Sherman, associate counsel, Radio Advertising Bureau, New York, as busi- features, Paramount Pictures Corp., West ness affairs VP /assistant secretary- treasurer. putting the right people together. Coast, appointed program attorney, contracts Richard M. Wright, promotion /operations Call her. department, ABC -TV, New York. Broadcast Personnel,lnc. manager, WANT-TV Huntsville, Ala., elected to board of Broadcasters Promotion 527 Madison Avenue, NYC 10022 Don Strom, news director, WCIL -AM -FM of directors (212)355 -2672 Carbondale, Ill., assumes additional duties as Association. operations director. Clifford S. Conner, advertising manager for Alec Van Ryan, broadcast director, Stewart's Campbell Soup Co.'s Franco -American prod- Dry Goods, Louisville, Ky., joins WHAS- AM -TV- ucts, promoted to product marketing director. QUALITY TALKS WNNS(FM) there as promotion director. Ronald S. Schlossberg, advertising manager, soups, named product marketing director, with FOR Matt Biberfeld, chief fiscal officer /FM pro- responsibility for ready -to -serve soups. gram manager, noncommercial WNYC -AM -FM New York, named director of operations and Toni M. Augustine, promotion director /cir- programing, WNCN(AMI there. culation manager, Atlanta magazine, named ac- WNIC count executive, Lindsey, Bradley & Johnston Dearborn, Mich. Newly elected officers, Southern California advertising, Atlanta office. Broadcasters Association, Los Angeles: Peter Newell, KPOL- AM -FM, board chairman; Arthur Morris Peck, account executive MMT Sales, Schreiber, KFWB(AM), vice chairman; John New York, and Larry VanderBeke, MMT ac- Winnaman, KLOSIAM), treasurer and James count executive, Chicago, named managers of Wesley Jr., KFIInMI- KOSTIFMI, secretary. new MMT offices in Boston and Minneapolis, respectively.

James L. Harmeyer, regional sales manager, Broadcast Advertising WDTN(TV) Dayton, Ohio, joins Blair Television, Chicago, on ABC sales unit. Jeff Michael William Farlie, executive VP, F William Free Hufford, media specialist, Leo Burnett, named and Co. advertising, New York, appointed to Blair's CBS sales team there. James W. senior VP for administration and finance, Kelly, O'Neill, Chicago stockbroker, named to Blair's Nason there. Philip Dunning, associate media NBC unit there. director, Fuller & Smith & Ross advertising Mike Martin, with Media Investment Services, there, joins Kelly, Nason as senior media super- visor. media buying arm of McCann- Erickson, Atlan- Continental's new 5/10 kW AM ta, named media supervisor. transmitter is setting records for Joan Abramson and William M. Welter, ac- J. media acceptance. It has performance count supervisors, Needham, Harper & Steers, Thomas Mullen, supervisor, Young & Rubicam, New York, joins Isidore Lefkowitz and efficiency with the cleanest Chicago, elected VP's. pound around. Listen to Continen- Elgort advertising there as media director. John A. Randazzo, William S. Bradbury tal: quality talks. Bill Frank, local sales manager, KCOP(TV) Los and Geoffrey E. Meredith, account super- Angeles, promoted to general sales manager, Write for brochure: Continental Electronics visors on Clorox account, Botsford Ketchum, Mfg. Co. Box 270879 Dallas, Texas 75227 succeeded by Dave Woodcock, local account San Francisco; Richard Elder, Lynn B. (214) 381 -7161 executive, KABC -TV there. Upshaw and Robert W. Kroyer, account supervisors on Hunt - Wesson account, and Richard B. Lowe, sales manager, WTCN -TV Wayne Wadekamper, manager, print produc- Minneapolis, appointed general sales manager, tion and traffic, all named Botsford VP's. Guy WCMH -TV Columbus, Ohio. John C. Bailie, Fisher, account executive, Leo Burnett, WCMH -TV acting national sales manager, named Chicago, and Dick Carter, from Procter & national sales manager.

Broadcasting Dec 8 1978 68 Jan F. Zinman, audience promotion manager, operations manager, The Programme Shoppc news producer. Group W's waz -TV Boston, joins co -owned wjz- there, named director of programing and opera- Turner, KSTr -TV Tv Baltimore as creative services manager. tions for Filmways Radio, radio /TV program Stan newsman, Minneapolis - and commercial producer. St. Paul, named news director. Paul Siracuse, national /regional sales man- ager, wts -TV Columbia, S.C., named general Andrew Meblin, graduate, California State Dick Hawkins, public service director, sales manager. University, Chico, Center lier Communications KATt11TVI Portland, Ore., named special assign- Studies, joins Mighty Minute Programs, San ments director, responsible for producing/ William P Hinds, local /regional account ex- Francisco, responsible for post production, sub - directing in -depth investigative reports and ecutive, WURC-AM.FM Hartford, Conn., named scriber station relations and promotion. Mighty monthly prime -time news specials. general sales manager. syndicates 60- Minute second daily TV news James Avery, executive news producer, wvItc- feature, Joe Stuart D. Goldberg, account executive, Carrione -The Greengrocer ry Hampton, Va., named news producer, wins- WXYZ(AMI Detroit, appointed retail /new busi- Robert L. Woodruff, producer, wac -TV TV Providence, R.I. ness director. Washington, named executive producer, wow- Bill Wolfson, reporter, wens-Tv Charleston, W. TV Philadelphia. Michael T. Bova Jr., salts manager. west -AM- Va., appointed state house reporter, WTVN -TV I'M Columbus Ind., appointed to same post, Albert J. Marrara, production manager. KAKr- Columbus, Ohio. WIMA(AMI Lima, Ohio. TV Wichita, Kan., joins KTVIIITVI Hutchinson, Mark Nykanen, newscaster, KDKB- AM -I'M William Kent Haney, advertising -sales promo- Kan., in same capacity. Mesa, Ariz., appointed news /public affairs tion manager, Sears, Roebuck and Co., Green- director. ville, S.C., appointed local /regional sales man- ager, WSPA(AMI Spartanburg, S.C. Broadcast Journalism Cable Barrie Dunsmore, military affairs corre- spondent, ABC' News, named diplomatic corre- Peter J. Alden, senior VP /technical director, spondent, replacing Ted Koppel, who is taking Warner Cable Corp., New York, appointed ex- Programing one -year leave of absence. Rex Ellis, London ecutive VP operations. correspondent, appointed chief of Bonn, West E. Cardon Walker, president, Walt Disney Germany, bureau. Arnie Collins, Fur East pro- Productions, Burbank, Calif.. elected to addi- ducer. Ilong Kong, transferred to Paris as Equipment & Engineering tional post of chief executive officer, succeeding bureau manager, succeeded by John W. Lower, Myers, Donn B. Tatum, who continues as board chair- ABC News photographer, Tokyo. Julie John J. president of Farinon Electric, San Carlos, Calif., and general manager of its man. Ron Miller, VP /executive producer of Eckhert, reporter /co- anchor, KMPS -TV operation there, appointed VP /general manager motion pictures and television, elected VP in Minneapolis, joins ABC News Chicago bureau. charge of production and creative affairs. of new company group combining Farinon Alec Nagle, news producer, wAUC -TV New Microwave, Mountain View, Calif., with San York, joins KPIXITVI San Francisco as executive Carlos operation.

Walker Abrams

Elliott Abrams, VP, motion pictures, Viacom Enterprises, New York, elected senior VP, in charge of buying TV rights to theatrical and Volume made- for -TV movies for syndication, world- wide, by Viacom.

E. A. Bowen, VP /treasurer, 20th Century -Fox Film Corp., Beverly Hills, Calif., promoted to VP, finance and administration. Ile continues to have parent company responsibility for United Television, Fox's television broadcasting opera- tion. Lyle Marshall, assistant treasurer, pro- moted to treasurer. Richard Bort, cash man- ager, named assistant treasurer.

Glen R. Hagen, sales representative, Katz Agency, New York, appointed Northeastern 30 motion pictures sales director of United Artists Television, New York. ...all off network Greg Brunton and Ken Palius, lighting direc- tors, (mero Fiorentino Associates, lighting de- ...all in color signers /consultants and studio /production systems, Hollywood, named director of opera- tions of West Coast office and director of tech- nical operations, respectively. Penney Dod- son, administrative executive and producer, N.W. Ayer /Jorgensen /MacDonald, Los VMRNER BROS.TELEVISION Angeles, joins Imcro Fiorentino as executive DISTRIBUTION, INC. coordinator. John Rice, director of marketing, Comex In- o ternational, Hollywood, joins Filmways Radio A WON ER COMMUNICATIONS COMPANY there as director of marketing. Steve Epstein,

Broadcasting Dec 6 1 976 69 Annual Double Issue

Whether or not, as many insist, it was television that created Jimmy Carter, there's no doubt that the next President could not have made it to the White House without mastering this century's First Principle of Politics: It's TV or not to be.

Mr. Carter, of course, was not alone in occupying the attention of television (and radio) in this election year. From the earliest primary through November 2, broadcasting (the medium) not only went the campaign distance but brought it down to (21 -inch) size. That's what BROADCASTING (the magazine) will set out to recapture in its examination of "Broadcast Journalism and Presidential Politics," to be published in the annual double issue, January 3, 1977. Going under the editorial knife: The campaign How stations, groups and networks dogged the tracks of Messrs. Carter, Ford, Udall, Wallace, Reagan, Jackson, McCarthy, Brown, Church and other hopefuls from the first snows of New Hampshire to the final moments of election day. The debates Who won -in terms of debater's points -may never be known, although Mr. Carter is on record as saying he couldn't have won without them. This section of the special report will examine how, and to what effect, television and radio renewed a franchise first established 16 years ago, and how they may have made it into an institution. The commercials Why Jimmy Carter's advertising didn't cost him the election. Why Gerald Ford's didn't win.

The persons on the plane (and bus and train) A f irst- person-singular report about barnstorming America with the media as they barnstormed America with the candidates during the presidential campaign.

The bottom line What went wrong, what went right in broadcasting's coverage of the 1976 campaign, and what lessons were learned for 1980 and beyond. Broadcasting (the medium) broke important new ground in 1976 -becoming, more and more, a part of the process, as well as a witness to it. BROADCASTING (the magazine) believes they'll be talking about "The Big Campaign of '76" for years to come. The editors are designing this issue to be an important part of that dialogue.

You, too, can be a part of history. Sign on for BroadcastingriJan3 cury and Vertigo records, Chicago, as national role on Phyllis TV series, died after heart attack promotion VP. Nov. 29, while walking with her son in Green- wich Village, New York. Her acting career began in 1913 and besides television series, in- cluded movies, stage and television commer- Deaths cials. Among her television series appearances Joseph Uzdavinis, 48, president /part- owner, were: Studio One, Mr. Peepers, Goodyear Play- WADR(AM) Remsen, N.Y., after died heart attack house, Alcoa Theater, The Phil Silvers Show, Nov. 15 at home his in Utica, N.Y. He is sur- The Perry Como Show, Maude and Beacon Hill. vivived by one daughter and two sons. Survivors include nine children, 27 grand- Frank A. Dieringer, 73, chief engineer, WFMJ- children and two great -grandchildren. AM-TV Youngstown, Ohio, died Oct. 25 at Cor- Godfrey Cambridge, 43, television /stage/ nell Medical Center, New York, after short ill- film actor, died after heart attack Nov. 29 on ness following surgery. He joined WFMJ as chief Warner Bros. movies set in Hollywood. His engineer in 1939. Survivors include his wife, television credits included roles on Naked City Helen Installed. Duhamel (c), owner of Aida, and daughter, Barbara. and You'll Never Get Rich series and ap- KOTA.AM -TV Rapid City, S.D., has been Judith Lowry, 86, actress in Mother Dexter pearances on Jack Paar Show. named to South Dakota Broadcasters' Hall of Fame. She is shown here with Dr. Eric Brown (I), director of educational! media at South Dakota State University, and Verl Thompson (r), executive direc- tor of South Dakota Broadcasters Nobody has it like the Association, at Broadcasters Day ban- quet in Brookings, S.D. new Spotmaster 3000 Series

Allen Gillingham, manager of Long Beach, Calif'., office of Scientific -Atlanta, appointed manager, Western sales area. Howard B. Klippes, manager of national sales for S -A, Model 3100 Slim Line named manager, Eastern sales area, based in - Atlanta. the space saver for A size cartridges. Available in Stanley E. Gulf, manager, electrical engineer- mono and stereo play- ing, Oak Industries development laboratories, back. Madison, Wis., named technical director of laboratories, succeeding Richard C. Gall, ap- pointed stall engineer for Oak, Crystal Lake, Ill., headquarters. Model 3200 Compact - Klaus Speelmanns, marketing executive with for A and B cartridges. Telemation Program Services and EMI in Available in mono and Brazil, named manager of new Sao Paulo stereo, record /playback branch office of International Video Corp., Sun- and playback only. nyvale, Calif. Stan Michalski, field representative for KNOX products in Washington area, appointed marketing manager for KNOX, firm specializ- Model 3300 Standard - ing in video character generators, Washington for A, B and C cartridges. Grove, Md. Available in mono and Mike Snyder, from New Jersey Public Televi- stereo, record /playback sion, Trenton, joins engineering staff of and playback only. noncommercial WNIiTITV) Newark, N.J. (New York).

Allied Fields A new family of professional cart machines with all the standard features: large air -damped solenoid, a direct drive synchronous motor, and a rugged Quentin S. Proctor, chief of license division, machined deck. Broadcast Bureau, FCC, Washington, retires Dec..31. He joined FCC as messenger in 1943, PLUS the Spotmaster exclusives: Phase Lok III head bracket for optimum transferred to license division as clerk in 1946 stereo phasing; a superior, up -to -date, modular electronic package; a after two years as Merchant Marine, then a range became chief of that division in 1966. unique cartridge guidance system; and full of options including manual /automatic fast forward, additional cue tones and microphone in- Joseph F. Killoran, lease administration man- put. Available in desk top or rack mounting. ager, Service Bureau Co., subsidiary of Control Data, New York, appointed director of plans For details call or write Broadcast Electronics, 8810 Brookville Road, and controls for co -owned Arbitron there, Silver Spring, Maryland 20910. Telephone: 301/588 -4983. responsible for firm's financial operations.

John R Keating, project manager, Singer Busi- BROADCAST ELECTRONICS, INC. ness Machines, Wayne, N.J., joins Cox Data A FILMWAYS COMPANY Services, Atlanta, as director of minicomputer services. David Carrico, from Arista records, New York, joins Phonogram, parent of Philips, Mer- ml

Broadcasting Dec 6 1976 71 For the Record e

As compiled by BROADCASTING for the 'WLNK(FM) Columbus, Miss.- Authorized pro- Assignor wishes to acquire full -time station in gram operation on 90.9 mhz, TPO 10 w. Action Nov. 4. Bakersfield (KBISIAMI) and so is assigning license of period Nov. 22 through Nov. 26 and based KUZZ. Thunderbird also owns KUZZ -FM in KSRD(FM) Seward, Neb.- Authorized program on filings, authorizations, petitions and Bakersfield. Principal, Alvis E. Owens Jr., also owns mhz, ERP 100 kw, HAAT 610 ft. Ac- operation on 96.9 KNIX(AM) Tempe- KNIX -FM Phoenix, both Ariz. other actions announced by the FCC. tion Nov. 12. Assignee is nonprofit, nonstock corporation, and is Abbreviations: AU-Administrative Law Judge. WSUC -FM Cortland, N.Y. -Authorized program licensee of KHIS(FM) Bakersfield, and KFSG -FM alt.- alternate. ann.- announced. ant.- antenna. operation on 90.7 mhz, TPO 10 w. Action Nov. 17. Los Angeles, both Calif. Action Nov. 16. aur- aural. aux.- auxiliary. CH- critical hours. CP- construction permit. D -day. DA- directional anten- KNPT -FM Newport, Ore.- Authorized program WQCK(AM)-WRBN -FM Warner Robins, Ga. na. Doc. -Docket. ERP- effective radiated power. operation on 102.5 mhz, ERP 100 kw, HAAT 890 ft. (AM: 1600 khz, 5 kw -D; FM: 101.7 mhz, 3 kw)- HAAT- height of antenna above average terrain. Action Oct. 21. Broadcast Bureau granted transfer of control of WRBN khz -kilohertz. kw- kilowatts. MEOV- maximum WVYC(FM) York, Pa.- Authorized program Inc., from Mary M. Jarred (55% before; 40% after) to B.F.J. (45% 60% after). expected operation value. mhz -megahertz. mod. - operation on 88.1 mhz, TPO 10 w. Action Nov. II. Timm before: Consideration: modification. N- night. PSA- presunrise service au- $15,000. Principals: Ms. Jarred is vice president and thority. SH- specified hours. trans.- transmitter. director of WDMG Inc., licensee of WDMG(AM) TPO- transmitter power output. U- unlimited hours. Douglas Ga. and permittee of FM station there; of vis.- visual. w-watts. '-noncommercial. WBOM Inc., licensee of WDZN(AM) Jacksonville, Ownership changes Fla.; and of Tallahassee Broadcasting Co., licensee of WGLF(FM) Tallahassee, Fla. Mr. Timm is owner of WDMG Inc., Douglas; WBOM Inc., Jacksonville; Applications Tallahassee Broadcasting Co.; WANM Inc., licensee of New stations KATO(AM) Safford, Ariz. (1230 khz, I kw -D, 250 WANM(AM) Tallahassee; and principal stockholder w-N) -Seeks transfer of control of KSIL Inc. from in Douglas Television Inc., Douglas cable television TV application Dennis Behan, Marvin Strait and Harlan Johnson system. Action Nov. 16. (90% before; none after) to Harry S. McMurray (10% 'Jacksonville, 111. -West Central Illinois Educa- before; 90% after). Consideration: 5375,000. Prin- WSSB(AM) Durham, N.C. (1490 khz, I kw-D, 250 tional Telecommunications Corp. seeks ch. 14 cipals: Messrs. Behan, Strait, and Johnson formerly w-N) - Broadcast Bureau granted assignment of (470-476 mhz); ERP 4020 kw vis., 407 kw aur., HAAT owned KSIL(AM) Silver City, N.M., and, at present, license from 1490 Inc. to Airways of Durham for 1,608 ft.; P.O. address: c/o Dr. Leslie E Malpass, 900 have no other broadcast interests. Mr. McMurray is $600,000. Seller is subsidiary of Woods Communica- W. Adams St., Macomb, Ill. 61455. Estimated con- general manger of KATO and formerly operated KSIL. tions (John Woods, principal) which also owns struction cost 5908,000; first -year operating cost S 125,- He has no other broadcast interests. Ann. Nov. 17. WRUN(AM) -WKGW(FM) Utica, N.Y., and 000. Legal counsel Dow, Lohnes & Albertson, Wash- WTOB(AM) Winston -Salem, N.C. Buyer, principally WJER -AM -FM Dover -New Philadelphia, Ohio ington; consulting engineer Steel, Andrus & Adair. owned by Richard G. Glover, also owns WCCR(AM) (AM: 1450 khz, I kw -D, 250 w -N; FM: 101.7 mhz, 3 Principals are four colleges and universities: Western Urbana- WLRW(FM) Champaign, III. (BALRE -3106). kw) -Seeks assignment of license from Dover Broad- Illinois University, licensee of WIUM(FM) Macomb; Action Nov. 16. casting Co. to WJER Radio Inc. for $475,000. Seller is Bradley University, WCBU(FM) Peoria; Black Hawk Union National Bank of Clarksburg, Clarksburg, W. WGLD -AM -FM High Point, N.C. (AM: 1590 khz, College; and Sangamon State University, WSSR(FM) Va., executor of the estate of Agnes J. Reeves Greer, I kw -D; FM: 100.3 mhz, 2.7 kw) - Broadcast Bureau Springfield. Also, Illinois Valley Public Telecom- and owns WJOI(FM) Pittsburgh. Buyer is owned granted transfer of control of Radio Station WGLD munications Corp., licensee of WTVP(TV) Peoria, Ill. equally by Mr. Gary Petricola, vice president of Dover Inc. from Mann Media Inc. (100%% before; none after) Ann. Nov. 22. Broadcasting, and Dr. Leroy Appel of New to Bernard Mann (none before; 100% after). Prin- FM starts Philadelphia who has no other broadcast interests. cipals: Mr. Mann is principal stockholder (65.17%) of Ann. Nov. 17. Mann Media, now in liquidation. Mann Media is KQOK(FM) Kenai, Alaska- Authorized program former licensee of KALO(AM) -KEZQ(FM) Little operation on 100.1 mhz, ERP 3 kw, HAAT 195 ft. Ac- Actions Rock, Ark. Mr. Mann has no other broadcast interests. tion Nov. 17. 12. KBIS(AM) Bakersfield, Calif. (970 khz, I kw -U, Action Nov. KWCX(FM) Wilcox, Ariz.- Authorized program DA -2) -Broadcast Bureau granted assignment of operation on 98.3 mhz, ERP 3 kw, HAAT 57 ft. Action license from Westco Media to Thunderbird Broadcast- Nov. 12. ing for $382,500 and $100,000 noncompetition cove- KAAP -FM Santa Paula, Calif- Authorized pro- nant. Seller: Edward G. Atsinger III (50 %), is also Facilities changes licensee gram operation on 96.7 mhz, ERP 87 w, HAAT 1500 ft. of KDAR -FM Oxnard, Calif. and is part - Action Oct. IS. owner of application for FM in Sheffer, Calif. Stuart Epperson (50%) owns WKBA(AM) Vinton, Va. and WAJB(FM) Pensacola, Fla.- Authorized program WRBX(AM) Chapel Hill, N.C. Mr. Epperson has in- TV actions operation mhz, kw, on 107.3 ERP 100 HAAT 370 ft. terests in applications for two new FM's. Buyer owns WGTQ Sault Ste. Marie, Mich.- Broadcast Bureau Action Nov. 10. KUZZ(AM) in Bakersfield and wishes to sell that sta- granted mod. of CP to change ERP to vis. 316 kw, aur. WQMT(FM) Chatsworth, Ga.- Authorized pro- tion and acquire this one (see following). Action Nov. 63.1 kw; change trans. locations to 0.9 miles west of gram operation on 99.3 mhz, ERP 640 w, HAAT 580 ft. 16. Goetzville, Mich.; change type of trans.; ant. height Action Nov. 10. KUZZ(AM) Bakersfield, Calif. (800 khz, 250 w- 950 ft. (H &V) (BMPCT- 7650). Action Nov. 16. 'WDSO(FM) Chesterton, Ind. - Authorized pro- D)- Broadcast Bureau granted assignment of license KHTV Houston - Broadcast Bureau granted CP to gram operation on 89.1 mhz, TPO 10 w. Action Nov. from Thunderbird Broadcasting to International change ERP to 1050 kw; max ERP to 5000 kw; change 17. Church of the Foursquare Gospel for $100,000. Seller: type trans. (BPCT- 4958). Action Nov. 16. KUED Salt Lake City - Broadcast Bureau granted CP to install ant. at main trans. location (BPET-532). Action Nov. 16. AM Action WEIR Weirton, W. Va.- Broadcast Bureau denied EDWIN TORNBERG request to identify as Weirton, W. Va.- Steubenville, Ohio. Action Oct. 28. & COMPANY, INC. AM starts Following stations were authorized program operat- ing authority for changed facilities on dates shown: KFNW Fargo, N.D. (BP-20,663), Nov. 9; KCPX Salt Lake City (BP- 19,465), Nov. 17; KLFD Litchfield, Negotiators For The Purchase And Sale Of Minn. (BP- 20,148), Nov. 5; KWOJ Jefferson City, Mo. (BP- 20,338), Nov. 12; WCRJ Jacksonville, Fla. Radio And TV Stations CAN (BP- 18,493), Nov. 17; WFTO Fulton, Miss. Appraisers Financial Advisors (BP- 20,044), Nov. 4; WIZO Franklin, Tenn. (BP- 20,019), Nov. 12; WTOW Towson, Md. (BP- 19,977), Nov. 10. 5530 Wisconsin Avenue, Washington, D.C. 20015 FM actions 301 - 652 -3766 WVOK -FM Birmingham, Ala. - Broadcast Bureau granted mod. of CP to change trans. location to top of Red Mountain, 0.2 miles from Wilson Rd., near Wenonah, Ala.; makes changes in ant. system

Broadcasting Dec 6 1976 72 Frederick W. Denniston granted motion by Midwest Summary of broadcasting and amended its proposed findings and conclusions relating to airspace issue; ordered paragraphs 5 through 9 of the reply findings filed by state of Minnesota FCC tabulations as of Sept. 30, 1976 stricken from pleading; and scheduled hearing con- CP's CP's ference for Nov. 30. Action Nov. 18. On air on Total not Total New York and Minneapolis, PSA and AM pro- Licensed STA air on air on air authorized" ceeding: City of New York Municpal Broadcasting Commercial AM 4,460 5 20 4.485 42 4.527 System (WNYC) and Midwest Radio -Television Commercial FM 2.790 0 52 2.842 140 2.982 (WCCO) (Does. 11227, 17588, 19403) -ALI Fred- Educational FM 827 0 30 857 68 925 erick W. Denniston denied motion by National Busi- Total Radio 5 102 8.077 8.184 250 8.434 ness Aircraft Association Inc. to reopen record. Action Commercial TV 699 I 8 708 38 763 Nov. 19. VHF 509 I 3 513 7 523 UHF 190 0 5 195 31 240 WSAY(AM) Rochester, N.Y. and WNIA(AM) Educational TV 233 3 17 253 8 262 Cheektowaga. N.Y., renewal proceeding: Federal VHF 91 I 7 99 3 102 Broadcasting System and Niagara Broadcasting System UHF 142 2 10 154 160 5 (Does. 20791.2)- Review board granted motion for Total TV 932 4 25 961 46 1.025 extension of- time, filed on Nov. 19, by Broadcast Bureau. Action Nov. 22. -Special temporary authorization --Includes oll -air licenses WSAY(AM) Rochester, N.Y. and WNIA(AM) Cheektowaga, N.Y., renewal proceeding: Federal Broadcasting System and Niagara Broadcasting System ;decrease height); change ant. height 870 ft. (H &V); (BPH- 9943), Nov. 5; WWWL Miami Beach, Fla. (Dots. 20791- 2) -ALI David I. Kraushaar scheduled ERP 100 kw(H), 50 kw(V); remote control permitted (BPH -10,219), Nov. 17; KEPC Colorado Springs further prehearing conference for Dec. 8. Action Nov. (BMPH- 14944). Action Nov. 12. (BPED- 2039), Nov. 5; 'KSFC Spokane, Wash. 23. 2236). Nov. 9; -FM Pueblo, Colo. 'KVHS Concord, Calif.- Broadcast Bureau granted (BPED- 'KTSC WBCW(AM) Jeanette, Pa., renewal proceed- 9; nod. of CP to change trans. location to approximately (BPED -2368), Nov. WBOE Cleveland ing: Central Westmoreland Broadcasting Co. (Doc. (BPED -1345), Nov. 15; LaGrange, Ill. 5.5 miles north and 2 miles west of Concord; remote 'WLTL 20789) -ALI John H. Conlin granted motion by :ontrol permitted; condition (BMPED -1436). Action (BPED -2283), Nov. 12; 'WVXU -FM Cincinnati Broadcast Bureau for production of documents and or- Nov. 17. Nov. 16. (BPED- 2252), dered that requested documents be produced by Dec. I. Action Nov. 16. KMPX San Francisco- Broadcast Bureau granted :P to change studio location and remote control to WTRA(AM) Latrobe, Pa., renewal proceeding: 2928 San Bruno Ave., San Francisco; install new trans; WTRA Broadcasting Co. (Doc. 20788) -ALI John H. nstall new ant.; make change in ant. system (decrease In contest Conlin granted motion by Broadcast Bureau for pro- ')eight); change TPO; ERP 80 kw (H); 63 kw (V); add duction of documents and ordered that requested documents be by Dec. I. Action Nov. 16. :ircular polarization to ant. height; ant. height 1 120 fl. Procedural rulings produced (H &V); remote control permitted (BPH -10260. Ac- WRSC(AM)- WQWK(FM) State College, Pa., and Ala., tion Nov. 16. 'Birmingham, Demopolis Montgomery, renewal proceeding: State College Communica- TV proceeding: Alabama Citizens for Responsive WVLA Minn. Broadcast Bureau granted tions Corporation (SCCC) (Doc. 20720) -ALI Walter Eveleth, - Public Television and Alabama Educational Television mod. of CP to change trans. locution to S. E. Corner C. Miller granted motion by State College and ex- Commission (AETC), competing for 'ch. 10 in Bir- from to I reply Midway, 1 mile north of Eveleth; change studio loca- tended Nov. 26 Dec. time for filing find- mingham, 'ch. 41 in Demopolis and 'ch. 26 in tion to A portion of N. W. of section 29, turnpike 58 ings and conclusions. Action Nov. 23. Montgomery (Dots. 20675 -6) -ALJ Lenore G. Ehrig North, Range 17 West. bounded on west by state high- granted motion by Alabama Citzens and postponed Jackson, Tenn.. FM proceeding: Madison County way 53 near Eveleth; change trans. location; change Nov. 9 further prehearing conference until date to be Broadcasting and Charles C. Allen and Community trans.; change ant.; make changes in ant. system (in- set after Review board has acted on pending petition to Services Broadcasting, competing for 103.1 mhz crease height) change TPO; ERP 710 w. (H &V); ant. enlarge and modify filed by Alabama Educational (Dots. 20930 -2) -ALJ Joseph Stirmer granted request height 550 ft. (H &V); remote control permitted Television Commission. Action Nov. 3. by Charles C. Allen and extended time for filing (BMPH -14949). Action Nov. 16. responsive pleadings to petition to enlarge issues filed Carmichael, Calif., AM proceeding: Olympic -FM Newport, N.H.- Broadcast Bureau by Madison county to Nov. 24. Action Nov. 17. WCNL Broadcasters Inc. (Doc. 20819) -ALJ Walter C. Miller granted CP to change trans. location to W. side of E. - canceled Nov. 26 witness notification date and Dec. I Edna, Tex., AM proceeding: International Broad Mountain Road, 0.5 miles S. of intersection with Brad- hearing subject to later rescheduling. Action Nov. 19. casting Corp. (KWKHIAM) Shreveport, La.) petition ford Rd., Newport; operate by remote control from to deny Cosmopolitan Enterprises (KWBY(AM] Fort Valley, Ga., FM proceeding: Rocket Radio studio location 120 Belknap Ave., Newport; install new Edna) CP for 5 kw (Doc. 20075) Review board and competing for - trans.; install new ant.; make changes in ant. system Apostolic Council of Churches, scheduled oral argument for Dec. 15, on exceptions to mhz (Dots. Review board granted (decrease height); change ERP 2.75 kw (H); ant. 106.3 20181 -2)- initial decision ALJ John H. Conlin which denied ap- time, filed on Nov. 17, by height 51 ft. (H); remote control permitted; condition petition for extension of plication of Cosmopolitan Enterprises Inc., permittee Rocket Inc. Action Nov. 22. (BPH- 10251). Action Nov. 16. Radio of KWBY Edna, Tex., for CP to reduce power from 10 WGMC(FM) Greece, N.Y.- Broadcast Bureau New York, TV proceeding: RKO General (WOR- to 5 kw. Initial decision of Aug. 27. found Cos- returned application to change facilities since proposal TV) and Multi -State Communications, competing for mopolitan's ant. system could not be adjusted and would receive prohibited overlap from Canadian alloca- ch. 9 (Dots. 19991 -2) -ALJ Chester E Naumowicz Jr. maintained satisfactorily within proposed values of tion in Hamilton, Ont. Action Nov. 11. granted petition by RKO to amend its application to re- radiation and grant of application therefore would not port status of litigation. Action Nov. 16. By separate ac- serve public interest. Action Nov. 17. WQMS(FM) Hamilton, Ohio - Broadcast Bureau tion, reopened record and scheduled further con- from denied request for dual city identification ference for Nov. 29. Action Nov. 18. Hamilton- Cincinnati, Ohio, filed by E. Theodore Initial decision Mallyck Esq. Action Nov. 5. New York and Minneapolis, PSA and AM pro- ceeding: City of New York Municipal Broadcasting KFDR(AM) Grand Coulee, Wash., renewal pro- WGBI -FM Scranton, Pa.- Broadcast Bureau System (WNYC) and Midwest Radio -Television ceeding: New Deal Broadcasting Co. (Doc. 20461) - grunted request to identify as Scranton- Wilkes -Barre, (WCCO) (Dots. 11227, 17588, 19403) -ALI ALJ Walter C. Miller granted to limited extent motion Pa. Action Nov. I I. WLSD -FM Big Stone Gap, Va.- Broadcast Bureau r granted request to identify as Big Stone Gap -Ap- Please send SUBSCRIBER palachia, Va. Action Nov. 5. SERVICE KYAC -FM Seattle - Broadcast Bureau granted mod. 3 years $60 of CP to change trans.; change ant.; change TPO; ERP 2 years $45 50 kw (H&V); ant. height 1090 ft. (H&V); remote con- Broadcasting i The newsweekly of broadcasting and allied arts 1 year $25 trol permitted (BMPH -14941). Action Nov. 16. Canada Add S4 Per Year FM starts Foreign Add S6 Per Year Name Position 1977 Cable Following stations were authorized program operat- Sourcebook $10.00 ing authority for changed facilities on dates shown: (If payment with KGOY Bethany, Okla. (BPH- 10,203), Nov. 5; KINT- Company order: FM El Paso (BPH- 9565), Nov. 17; KJZZ Anchorage $8.50) Business Address Yearbook (BPH- 9343), Nov. 11; KPRA Paso Robles, Calif. 1976 $23.00 (Doc. 20,474). Nov. 5; KRKE -FM Albuquerque, Home Address (If payment with N.M. (BMPH -14,875), Nov. 11; KROG Sonora, Calif. order: $20.00) (BPH- 9836), Nov. 17; WAKX -FM Duluth, Minn. City State Zip Payment enclosed (BPH -9651), Nov. II; WDOW-FM Dowagiac, Mich. Bill me (Doc. 19,831), Nov. II; WJLQ Pensacola, Fla. (BPH- 9749), Nov. 17; WMYS New Bedford, Mass. BROADCASTING. 1735 DeSales Street, N.W., Washington, D.C. 20036 (BMPH -14,229), Nov. 5; WPOC -FM Baltimore J (BPH- 10,096), Nov. 9; WRSA, Decatur, Ill. ADDRESS CHANGE: Print new address above and attach label trim a recent issue, er print old add Please two weeks ter (BPH -10,218), Nov. 17; WTMB -FM Tomah, Wis. including zip cede. allow processing.

Broadcasting Dec 6 1976 73 by Broadcast Bureau for summary decision and ordered WNNJ(AM) Newton, N.J.- Broadcast Bureau or- plication for CP. Action Nov. 16. that unless appeal from this is dered for on behalf of summary decision taken forfeit of $1000 broadcasting Douglas, Wyo.- Broadcast Bureau substituted ch. by party New or Commission reviews it on its own motion, Jersey Herald Subscription Sweepstakes. Action 257A (99.3 mhz) for ch. 221A (92.1 mhz) to eliminate renewal application New Deal is denied. Action Nov. Nov. 16. of short spacing situation. No existing station will be 22. affected by substitution. Amendment becomes effec- FCC decision tive Dec. 29 (Doc. 20895). Action Nov. 15, Homewood, Birmingham, Ala., TV proceeding: Other actions Chapman Radio and Television Co. and Birmingham Broadcasting Co. (Dots. 15461, 16761)- Commission Rulemaking had denied Birmingham Broadcasting Co. review of WVVE Norristown, Pa.- Broadcast Bureau can- June 15 Review board decision denying its petition to celed license and deleted call letters. Action Nov. 12. issues enlarge against Chapman Radio and Television. Commission amended its rules governing Emergen- Actions Applicants are competing for new UHF station on ch. cy Broadcast System (EBS) to: delete concept of alter- John H. Davis, Warm Springs, Broadcast 21 at Birmingham. Ga.- nate stations and relay stations; create new class of Bureau dismissed request to amend Section 73.37 Origin Primary Relay Stations; give local level pro- (RM- 2380). Action Nov. 9. graming higher priority than state level; eliminate re- Edward M. Johnson, Tenn. Broadcast quirement that EBS monitoring equipment be located Crossville, - Bureau dismissed request to amend rules regarding ac- at trans. control point; allow EBS tests to be logged Complaints ceptance new CP applications and requests either in station operating log or programing log; pro- of AM for improved facilities 2460). vide for station operation with defective EBS equip- of existing stations (RM- Ac- tion Nov. 9. ment for up to sixty days (pending repair or replace- Total of 2,896 broadcasting complaints from public ment) without further FCC authority, and allow state was received by commission during October, decrease and local EBS operational plans to be conducted in lieu of 223 from September. Other comments and inquiries of weekly tests. Effective Feb. I. 1977. Ann. Nov. 16. to Broadcast Bureau for October totaled 1,497, Translators decrease of 503 from previous month. Commission sent 2,866 letters in response to comments, inquiries and complaints. Allocations Applications City of Diomede, Diomede, Alaska -Seeks ch. 7 with 10 w rebroadcasting taped materials of KUAC Petition Fairbanks, Alaska, and KTVA, KENI, KIMO, KAKM Fines Dwight Carver, La Crosse, Wis. -Seeks to assign all Anchorage ( BPTTV- 5723). Ann. Nov. 22. FM ch. 269A to La Crosse (RM- 2789). Ann. Nov. 19. XYZ Television Inc., Cortez, Colo. -Seeks ch. 6 Actions with 10 w rebroadcasting KREZ -TV Durango, Colo. KTVA -TV Anchorage,- Broadcast Bureau notified (BPTTV -5722). Ann. Nov. 23. licensee liability for $250 to Red of apparent for failing Oak, Iowa - Broadcast Bureau assigned ch. Community Television Association Inc., Gold maintain operating power of visual trans. between 80 237A (95.3 mhz) as first FM ch. at Red Oak and Beach, Ore. -Seeks ch. 68 with 20 w rebroadcasting and 110 percent of authorized power. Action Nov. 16. substituted ch. 257A for ch. 237A at Maryville, Mo. KEET Eureka, Calif. (BPTT- 3132). Ann. Nov. 22. KLGA -FM Algona, Iowa Broadcast Bureau Action Nov. 16. - Community Television Association Inc., Squaw notified licensee apparent liability of $200 for failing Broadcast Bureau proposed assignment ch. 221 A of of Valley, North Bank, Wedderburn and Nesica Beach, all to make daily observations of tower lights and for fail- (92.1 mhz) to Benton, La., as community's first FM Oregon -Seeks ch. 2 with I w rebroadcasting KEET ing to make entries in operating log concerning time assignment. Action was in response to petition by Eureka, Calif. (BPTTV -5721). Ann. Nov. 22. station ceased supplying power to ant. Action Nov. 16. 6lossman Associates, Inc., which intends to file ap- WO3AJ Wytheville, Va. -Seeks CP to change pri- mary station to WKPT -TV Kingsport, Tenn. (BPT- TV-5709A). Ann. Nov. 22.

Hulett TV Club, Hulett, Wyo. -Seeks ch. 9 with I w rebroadcasting KIVV -TV Lead, S.D. Ann. Nov. 23. Actions K70DF Running Springs, Calif.- Broadcast Bureau granted CP to change primary station to KCET Los Angeles, and to operate via translator relay station at 2104 -2110 mhz, San Bernardino, Calif. (BPTT- 3023). Action Nov. I. K75BK Victorville, Calif.- Broadcast Bureau granted CP to change primary station to KCET Los Volume Angeles (BPTT- 3024). Action Nov. I. K67AS Estes Park, Colo.- Broadcast Bureau granted license covering new UHF TV translator sta- tion, and specify type of trans. (BLTT-1887). Action Nov. 12. K63A1 Kaumakani, Kauai, both Hawaii - Broadcast Bureau granted license covering new UHF TV transla- tor station (BLTT-1893). Action Nov. 12. K69AK Grangeville, Cottonwood, Craigmont and Nezperce, all Idaho -Broadcast Bureau granted license covering changes for UHF TV translator station (BLTT- 1884). Action Nov. 12. KID Broadcasting Corp., Idaho Falls, Idaho - Broadcast Bureau granted application for a new 100 w translator station to serve Burley and Rupert, both 30 motion pictures Idaho, rebroadcasting KID -TV Idaho Falls on ch. 65. Action Nov. 17. ...all off network K57AP Twin Falls, Idaho - Broadcast Bureau granted mod. of CP to extend completion date of UH F in TV translator station to May 12, 1977 (BMPTT-926). ...all color Action Nov. 12. K63AR Chinook, Mont.- Broadcast Bureau granted license covering new UHF TV translator sta- tion (BLTT- I905). Action Nov. 12. K63AQ Sweetgrass, West Butte, Sunburst and border field communities, all Montana - Broadcast Bureau granted license covering new UHF TV transla- WARNER BROS.TELEVISION DISTRIBUTION, INC. tor station (BLTT-1894). Action Nov. 12. K66AR Decatur, Neb.- Broadcast Bureau granted license covering new UHF TV translator station o (BUTT-1899). Action No. 12. A WUtNF R COMMUNICATIONS COMPANY K83BL Montoya and Newkirk, both New Mexico - Broadcast Bureau granted license covering changes in

Broadcasting Dec 6 1976 74 Professional Cards

ATLANTIC RESEARCH CORP. EDWARD F. LORENTZ A. D. Ring & Associates COHEN and DIPPELL, P.C. Jansky & Bailey & ASSOCIATES RADIO ENGINEERS CONSULTING ENGINEERS Telecommunications Consulting Consulting Engineers CONSULTING Commercial Radio) 527 Muns.y Bldg. (formrly 1771 N St., N.W. 296 -2315 Member AFCCE 1334 G St., N.W., Suite 500 (202) 783-0111 5390 Cherokee Avenue 347.1319 WASHINGTON, D. C. 20036 Washington, D.C. 20004 Alexandria, Virginia 22314 Washington, D. C. 20005 Member AFCCE (703) 354 -3400 Member AFCCE Member AFCCE

A. EARL CULLUM, JR. CARL T. JONES ASSOCS. LOHNES & CULVER SILLIMAN, MOFFET (Formerly Gautney & Jones) Consulting Engineers CONSULTING ENGINEERS i KOWALSKI CONSULTINO ENGINEERS INWOOD POST OFFICE 1156 15th St., N.W., Suite 606 711 14th St., N.W. 2990 Telestar Ct Suite 405 BOX 7004 Washington, D.C. 20005 Republic 7-6646 (7031 5606800 DALLAS, TEXAS 75209 (202) 296-2722 Washington, D. C. 20005 Falls Church. Va 22042 (214) 631-3360 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

STEEL, ANDRUS & ADAIR HAMMETT & EDISON, INC. JULES COHEN 2029 K Street, N.W. CONSULTING ENGINEERS JOHN B. HEFFELFINGER & ASSOCIATES Washington, D.C. 20008 Radio Is Television (301) 827-8725 Box 68, International Airport 9208 Wyoming Pl. Hiland 4 -7010 Suite 400 (301) 384 -5374 San Francisco, California 94128 1730 M St., N.W., 659.3707 (202) 223 -4884 14151 Washington, D. C. 20036 342 -5208 KANSAS CITY, MISSOURI 64114 Member AFCCE Member AFCCE Member AFCCE

CARL E. SMITH VIR N. JAMES E. Harold Munn, Jr., ROSNER TELEVISION CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Applications and Field Engineering & Associates, Inc. SYSTEMS 8200 Snowville Road Computerized Frequency Surveys Broadcast Engineering Consultants CONSULTING 6 ENGINEERING 345 Blvd. -80206 Cleveland, Ohio 44141 Colorado (303) 333-5562 Box 220 250 West 57th Street Phone: 216 -526 -4386 DENVER, COLORADO Coldwater, Michigan 49036 New York, New York 10019 Member AFCCE Member AFCCE Phon.: 517- 278 -7339 (212) 246 -3967

JOHN H. MULLANEY TERRELL W. KIRKSEY HATFIELD IC DAWSON MIDWEST ENGINEERING CONSULTING RADIO ENGINEERS ASSOCIATES Consulting Engineer Consulting Engineers eansartin9 En94naens 9616 Pinkney Court Broadcast and Communications 5210 Avenue F. Potomac, A Maryland 20854 906 - 36th Ave. 0104 N UNIVERSITY PEONIA ,LL1NOiS 61614 Austin. Texas 78751 0091 0,22.213 301 - 299 -3900 Seattle, Washington 98122 Member AFCCE 15121 454 -7014 (206) 324 -7860

MATTHEW I. VLISSIDES, P.E. JOHN F. X. BROWNE DAWKINS ESPY STRUCTURAL CONSULTANT C. P. CROSSNO & ASSOCIATES á ASSOCIATES, INC. Consulting Radio Engineers TOWERS. ANTENNAS, STRUCTURES TELECOMMUNICATIONS Applications /field Engineering Studies Analysis. Design Modifications. CONSULTING ENGINEERS CONSULTANTS /ENGINEERS P 0. Boo 3127 -Olympic Station 90212 Inspections. Supervision of Erection 25 West Long Lake Road BEVERLY HILLS, CALIF. 7601 BURFORD DRIVE McLEAN VA 72101 P. 0 cox 10312 12141 321.5140 BLOOMFIELD HILLS, MICH. 46013 (213) 272-3344 Tel (703) 359504 DALLAS. TE RAS 76210 re.. (313) 642 -6226 TWX (810) 232 -1663 ,Member A FCC£ Member AFCCE

COMMERCIAL RADIO CAMBRIDGE CRYSTALS RALPH E EVANS ASSOCS. MONITORING CO. PRECISION FREQUENCY Consulting TeleCommuniations PRECISION FREQUENCY Engineers Service MEASURING SERVICE -ITFS MEASUREMENTS, AM FM -TV AM- FM- TYLATV AM -FM -TV Monitors Repaired L Certified SPECIALISTS FOR 3500 North Sherman Blvd. 103 5. Market St. 445 Concord Ave. MILWAUKEE, WISCONSIN 53216 Directory Lee's Summit, Mo. 64063 Cambridge, Mast. 02138 Phone: (414) 442 -4210 Phone (816) 524 -3777 Phone 16171 876 -2810 Member AFCCE

BROADCAST TECHNICAL SPOT YOUR FIRM'S NAME HERE SWAGER TOWER Z 8 A CINE SERVICE SERVICE, INC. Io Be Seen by 120,000' Readers - CORPORATION AM -FM Station Construction Quality precision Electro Optics among them, the decision making sta- Service - Canon- Angenieux -Tokina tion owners and managers, chief engi- Audio /Skeleton . Partial Proofs neers and technicians -applicants for TALL TOWER SPECIALISTS Broadcasting A. CCTV lens. Signal Sound Improvement am fm tv and facsimile facilities. Box 656, Fremont, Indiana 46737 12833 W Washington Blvd. FREE Counsel by Phone Los Angeles. CALIF 90066 '1970 Readership Survey showing 3.2 219-495-5165 Phone 817 -7723371 2131390-6369. readers per copy. Box 7343 Waco, Texas 76710 UHF TV translator station (BUTT- 1904). Action Nov. Casselberry, Longwood, Winter Springs and Seminole Drawer C. Saratoga Springs. N.Y. 12866 for Milton, 12. county, all Florida (CSR -1082): Petition requesting au- N.Y. (CAC -07551): WRGB, WMHT Schenectady, thority to carry signal of WTCG Atlanta on systems of N.Y.; WIEN, WAST Albany, N.Y.; WOR -TV, WPIX K62AL Roswell, N.M.- Broadcast Bureau granted subject communities. New York, WSBK -TV Boston. license covering new UHF TV translator station (BLTT-1903). Action Nov. 12. Hawkeye Cablevision Inc. for Des Moines. Urban- Warner Cable of Kosciusko County for Winona dale, Clive, West Des Moines, Ankeny and Windsor Lake, In. (CAC-07552): Requests certification of ex- KS8AH Ruidoso and Capitan, N.M. Broadcast - Heights, -1083): Petition requesting is- isting operations. Bureau granted license covering new UHF TV transla- all Iowa (CSR suance of declaratory ruling determining whether con- tor station (BLTT-1891). Action Nov. 12. Teleservice Corp. of America, 3027 S.E. Loop 323, tract provision satisfies relating to W01- requirements Tyler, Tex. 75701 for Beauregard parish, La. (CAC- W33AB Utica, N.Y.- Broadcast Bureau granted TV request for syndicated program exclusivity. 07553): KATC, KLFY -TV, Lafayette, La.; KJAC -TV mod. of CP to change trans. location of UHF TV trans- Battlefield Cablevision Inc. for Walker county, Ft. Port Arthur, Tex.; KALB -TV Alexandria, La.; KFDM- lator station to atop Smith Hill, approximately 2 miles Oglethorpe, Chickamauga and Catoosa county, all TV, KBMT Beaumont, Tex.; KPLC -TV Lake Charles, N. E. of city limits of Utica; change type of trans.; -958): Request for stay, by Rust La.; KDOG -TV, KHTV, KUHT Houston. make changes in ant. system (BMPTT -915). Action Georgia (CSR filed Craft Broadcasting of Tennessee. Nov. 12. Tri -State Cable Systems, Box 127, Ewing, Va. 24248 for Ewing and Rose Hill, both Virginia (CAC- K68AU Erick, Sayre and Carter, all Oklahoma Following operators of cable TV systems requested - 07554-5): WKJK -TV Sneedville, Tenn.; WCYB -TV Broadcast Bureau to replace for certificates of compliance. FCC announced Nov. 23 granted CP expired CP Bristol. Va.; WATE -TV, WBIR -TV, WTVK Knoxville, a new UHF TV translator station (BPTT- 3127). Action (stations listed are TV signals proposed l'or carriage l: Tenn.; WJHL -TV Johnson City, Tenn.; WLOS -TV Nov. 12. Cox Cablevision Corp. for Hoquiam, Aberdeen, Asheville, N.C.: WKPT-TV Kingsport, Tenn.; WSVN K68AH LaGrande, Elgin, Union and Baker, all Cosmopolis, Grays Harbor county, all Washington Norton. Va. Oregon Broadcast Bureau granted mod. of CP to (CAC -07181 -4): CBUT Vancouver, B.C. - UA- Columbia Cablevision of New Jersey, 7 Fir change primary station, to add KTVB-TV Boise, Callais Cablevision Inc. for Cut Off, Larose, Court, Oakland, N.J. 07436 for (borough of) Bogota, Idaho; change type of trans.; decrease output power to Galliano, (town of) Golden Meadow, all Louisiana N.J. (CAC- 07556): WCBS -TV, WNBC -TV, WNEW- 20 w (BMPTT-851). Action Nov. 2. (CAC- 07529 -32): WTCG Atlanta. TV, WABC -TV. WNYE -TV, WOR -TV, WNYC -TV, K74AB Madras and Culver, K77AE Madras, both Cable TV Company of York for Spring Garden twp., WPIX New York; WLIW Garden City, N.Y.: WXTV Oregon - Broadcast Bureau granted licenses covering Pa. (CAC- 07533): Requests certification of existing Paterson, N.J.; WNET, WBTB Newark, N.J.; WPHL- changes in UHF TV translator stations (BLTT- 1888.9). operations. TV, WTAF -TV Philadelphia; WNJU -TV Linden, N.J.; Action Nov. 12. WNJM Montclair, N.J. Grove Cablevision Inc. for Grove and adjacent areas K78AU Maupin, Ore. - Broadcast Bureau granted of Delaware county. Okla. (CAC- 07534): KBMA -TV Rensselaer County Cablevision Corp., 1380 Main license covering changes in UHF TV translator station Kansas City, Mo.; KAFT Fayetteville, Ark. St., Waltham, Mass. 02154 for East Greenbush, N.Y. (BLTT -1892). Action Nov. 12. (CAC -07557): WRGB, WMHT -TV Schenectady, N.Y.; Re- Tele -Vu Inc. for Grants, N.M. (CAC- 07535): WTEN, WAST Albany, N.Y.; WOR -TV, WPIX New K58AI Sweet and Porcupine, both South Dakota - quests certification of existing operations. Broadcast Bureau granted license covering new UHF York; WSBK -TV Boston. Hartford CATV Inc. for Hanford, Bloomfield, East TV translator station (BLTT- 1885). Action Nov. 12. Certification actions Hartford, West Hartford. Simsbury. and Windsor, all K64AM Fillmore, Utah - Broadcast Bureau granted Connecticut (CAC- 07536 -41): WNEW -TV New York Progressive Communications Inc., for Ness City, license covering changes in UHF TV translator station und WSBK -TV Boston. Delete: WPIX New York. Kan. (CAC -7087) -CATV Bureau denied objection to (BLTT -1820). Action Nov. 12. application for certificate of compliance filed Sept. 14 Suburban Cable TV Company, Inc., Box 221 by Kansas Broadcasting System, licensee of Station KS5BA, KS8AJ, K6IAM Fillmore, Meadow and Abington. Pa. 19001 for Souderton borough, Pa. KAYS -TV Hays, Kan. Action Nov. 16. 1 Kanosh, all Utah - Broadcast Bureau granted licenses (CAC- 07542): KYW -TV, WCAU -TV, WPVI -TV, covering changes in UHF TV translator stations WPHL -TV, WTAF -TV Philadelphia; WKBS -TV Johnstown Cable TV, for Johnstown, Pa. -CATV (BLTT-1817 -9). Action Nov. 12. Burlington, N.J.; WHYY -TV Wilmington, Del.; Bureau dismissed application for certificate of com- K59AK rural Garfield county. Utah - Broadcast WLVT-TV, WFMZ -TV Allentown, Pa.; WOR -TV, pliance (CAC -02110) but granted special relief to carry Bureau granted license covering new UHF TV transla- WPIX New York; WVIA -TV Scranton, Pu. WTTG Washington pending determination of CAC- 02785. Action Nov. 15. tor station (BLTT- 1840). Action Nov. 12. Fort Smith TV Cable Co. Inc. for Sallisaw, Okla. K59AT Monticello and Blanding, both Utah - (CAC- 07543): KXTX -TV Dallas. Groveton Cable TV Co., for Groveton, Tex. (CAC - 06947) -CATV Bureau dismissed application for cer- Broadcast Bureau grunted license covering new UHF Clear Picture Inc. for Apple Creek Village, Ohio tificate of compliance. Action Nov. 18. TV translator station (BLTT-1862). Action Nov. 12. (CAC -07544): WNEO -TV Alliance, Ohio. Other actions David A. Adams, CATV Cable. village of Dundafl, R.D., Carbondale, Pa. 18407 for The Hideout Inc., American Television & Communications Corp., for Wayne, Pa. (CAC -07545): WDAU -TV, WNEP -TV, Ormond Beach and Perry, both Florida -CATV Bureau denied request for special temporary operating authori- Cable WVIA -TV Scranton, Pa.; WBRE-TV Wilkes-Barre, Pa.; WNBC -TV, WNEW -TV, WOR -TV, WPIX New ty to carry non- network programing of WTVT -TV York,: WNET Newark. N.J. Tampa, Fla. (CSR- 1061T). Action Nov. 19. Applications Oyate Vision, Box 393, Pine Ridge, S.D. 57770 for KID -TV Idaho Falls, Idaho- Commission granted (village petition by KID Broadcasting Corp. requesting conti- Following operators of cable TV systems made re- of) Pine Ridge, S.D. (CAC -07546): KDUH- TV Hay Neb.; KOTA -TV, KEVN -TV Rapid nuance of same -day nonduplication protection which quests for special relief, FCC announced Nov. 23: Springs, City, S.D.; KRNE -TV Merriman, Neb.; KMGH -TV, KID now receives on cable systems of Upper Valley Mahanoy twp. and Mtihanoy City, both Pennsylva- KWGN -TV Denver, Colo. Telecable Co. and TelePrompTer Corp. Special relief nia (CSR -1081): Petition to confirm that grandfather - will be for 18 months. Action Nov. 10. Quanah Cablevision Inc. for Quanah, Tex. (CAC - ing rights to carry WPHL -TV, WTAF -TV, both In contest Philadelphia and WKILS -TV Burlington. N.J. have 07547): KTVT Ft. Worth. Tex.; KXTX -TV, KERA -TV Dallas. Sarasota, Fla., been vested in subject communities and be allowed cable TV proceeding: Mobile carriage on system. Northwest Georgia Cablevision Co. for LaFayette, Home Communities Inc. (Doc. 20884) -AL1 Thomas B. Fitzpatrick dismissed motion by CATV Bureau for American Television and Communications Corp. Walker county, Linwood, all Georgia (CAC-07548-50): WSB -TV, WAGA -TV Atlanta. production of documents, dismissed show cause order, for Orlando, Winter Park. Apopka, Windermere, Mait- canceled Jan. 13 prehearing conference and hearing, land, Belle Isle, Kissimme, Orange county. Sanford, Saratoga Cable TV Company Inc, 71 West Avenue, and terminated proceedings (Doc. 20884). Action Nov. 18. Rulemaking Commission denied petitions by National Associa- WE'VE GOT THE KEY tion of Broadcasters and Henry Geller seeking to revise FCC regulations respecting carriage of signals. NAB TO TURN YOU ON! asked that rules be revised to allow less distant pro- graming. Geller, former FCC General Counsel, asked CCA sells everything from microphones to total that FCC revert to rules in its 1971 letter of intent to Congress, that it return to independent signal "signifi- turnkey installations for AM, FM and T.V. cant viewing" definition, delete syndicated program broadcasting. Whatever it takes, we can put you on exclusivity rules in markets 51 -100, and explore modified version of proposed 1968 retransmission con- the air...and keep you there! Why not give us a call. sent requirement. Commission said neither NAB's nor ©1976 CCA ELECTRONICS CORP. Geller's petition contained any evidence to support rulemaking. Action Nov. 17. Commission denied petitions filed by Henderson All- Channel Cablevision Inc., seeking permission to carry any station broadcasting network programs not CCA Electronics carried by stations on system; Community Antenna Corporation Television Association, requesting rules allowing car- 716 JERSEY AVENUE, GLOUCESTER CITY. NEW JERSEY 08030 nage of any television or radio stations during PHONE: (609) 456 -1716 TELEX: 84-5200 emergencies; and Committee for Open Media, re- OFFICES IN: CANADA, MEXICO. GREECE a SAUDI ARABIA JI questing extension of 30-day public notice period on certificate of compliance applications. Action Nov. 17.

Broadcasting Dec 6 1976 76 See last page of Classified Section for rates. Classified Advertising closing dates, box numbers and other details.

RADIO HELP WANTED SALES HELP WANTED ANNOUNCERS CONTINUED CONTINUED HELP WANTED MANAGEMENT TM Productions, the leading company in services to Female and minority applicants encouraged. South- Ownership without any cash investment plus the the broadcasting industry. is looking for a sales repre- eastern country powerhouse now accepting applica- challenge to run an exciting Northeast Suburban Sta- sentative for our growing marketing team. Frankly. tions. Will consider 3rd ticket or first. 3-5 years experi- tion is offered to a person who can be a top selling we're only interested in people who are way above ence. solid production and "uptown" delivery required. manager. Personal interview required. Box Y -208, average in integrity. intellignece, and motivation. We Female and minority applicants encouraged. Send BROADCASTING. want people with experience in sales and program- complete resume and salary requirements im- ming at the radio station level. people who can solve mediately to Box Z -60, BROADCASTING. Program manager/director. I am seeking a pro- problems creatively. Our representatives are sell - gram manager that can manage and direct our air per- Starting professionals who love to travel. Their earn- We are putting together a great radio station in a sonalities, personify show business, can combine ings are limited only by the amount of time and energy medium -sized Midwestern market. We are looking for Creative judgement with practical judgement. become they invest in themselves and in their clients. The two people: one is a mellow -voiced adult entertainer, involved with our community and continue to gain and product they sell is the finest in the world, and we who digs oldies and cuts super production. The other serve a public. Were a medium market c/w format pledge to continue creative. useful product that is a first class engineer who knows audio and with emphasis on local news. Salary for this program- broadcasters will need and want. II you're our kind of Transmitters and enjoys air work. This is an opportunity ming position is open. Send air checks, production people. we want you on our team. A letter and resume to work with a nationally known Program Consultant at samples, resume, and salary requirements to Buster to Jerry Atchley. TM Productions, Inc.. 1349 Regal a personality- oriented adult contemporary station. If Pollard, Owner and General Manager. WBHP Radio, Row. Dallas. TX 75247. will get an immediate you want a chance to be creative within the framework P.O. Box 547, Huntsville, AL 35804. response. of a sophisticated format we want to hear your lape immediately. KBKB, Box 369, Fort Madison. IA 52627. General sales manager for Chicago country AM /FM Somewhere there must be an aggressive, experi- Must radio /sex no consideration, to radio stations ranking among the top 6 in adults. enced, salesperson. age Rocky Mountain 5 KW MOR. Experienced DJ with permanently- and grow to be part of have a proven record of developing dynamic sales join a salesteam pleasant, friendly style. Light maintenance optional. volume through creative team in Florida resort community. If you people and building sales management Beautiful area, 90 miles from Sun Valley. EOE /MF. A oppor- know radio a block and close and ser- selling at retail and agency levels. career sales, can build Tape and resume to Dick Ryall, KTFI, Box 65, Twin company. All vice want to settle permanently, we want to talk to tunity with a major group broadcasting and Falls. ID 83301. replies confidential. Call or write George Dubineiz. you. Call 305- 278 -2894, Mr. Harris. WJJD, South Michigan Ave.. Chicago 60603. Phone 8 -engineer needed 312- 782 -5466. An Equal Opportunity Employer. Number 1 rocker, Florida east coast needs ag- Experienced combo announcer gressive, experienced sales person for competitive for 50 kw FM religious station in Indiana. Also possible with benefits looking for stable assistant manager. Send tape and resume to Mike Manager for Christian- Gospel station. Sales expe- market. Solid company person. Call Tom Love, CK101, 305- 783 -9257. Neuberger, WBCL, 1025 W. Rudisill, Fort Wayne, IN rience necessary. Contact Don Curtis. 919-276-2911. 46807.219- 745.0576. Box 512. Laurinburg. NC. Equal Opportunity Employer. Southwest Missouri immediate opening for per- in radio sales: commission and expenses. Reply HELP WANTED SALES son Small market, big- sounding FM country seeks an- to Mid America Network, P.O. Box 3838 Glenstone nouncer with broadcast savvy. Tight Board. 3rd phone Phone: Wanted: Sales person for midwest AM -FM. Box Station. Springfield, MO 65804. area code essential. WFEM, Ellwood City. PA 16117. W -187, BROADCASTING 417. 883.9588 needs mature but lively Proven successful selling sales manager. rapidly HELP WANTED ANNOUNCERS Adult contemporary a warm approach to communicating. 3rd growing Rockey Mountain area, single market, ex- voices with Tapes and resumes to WHLY, 619 E. cellent opportunity. great living. Box Z -2, BROAD- Radio- comb /ancr /engineer. 10.000 W. 24 hour class endorsed. rock. Washington. Orlando, FL 32801. EOE. CASTING. central California Radio Station, soon country Grow with a company with lour radio stations and two country rock jockies. FCC 1/C Asst. Mgr. buying own station. Take over good ac- TV's. Need experienced Experienced morning announcer, plus, strong month starting salary. Ap- No live accounts. Successful Northeast single market. License. S800 to S1.000 per production. Send resume, salary requirements. for non -directional covering six mil- Salary plus commission. Some sales experience plus plication 50.000 phone calls, MOR station. WMJM, Cordele, GA. lion population, pending before commission. 17. hours 3rd endorsed. Box Z -20, BROADCASTING. from San Francisco. 1 hour from High Sierra. An Equal Personality jock who wants career in sales plus Opportunity Station. Send resume to Box Y -100. airshift. Will train. 1- station market. WPAZ, Pottstown, impor- Advertising account executive to handle BROADCASTING. PA. tant list of local accounts with leading station in south- potential for an aggressive. tiger east. Good earnings Expansion -created slot for warm, direct an- WPWR 100KW 24 hour modern country seeks expe- with sales record in small or medium mar- successful nouncer. Successful station. excellent facilities. Box rienced last -paced top 40 style announcer. S200.00 ket. Opportunity for advancement in growing multi- Y -108. BRAADCASTING. weekly. 6 p.m. fil midnight. Available soon 12 midnight market organization. All replies confidential. Box Z -52. Ill 6 a.m. WPWR, Box 903. St. George, SC 29477. BROADCASTING. No. 1 Midwest station 200,000+ SMSA taking ap- plications for possible opening. 3rd phone. EOE. Box Booming market, expanding, two immediate sales Beautiful /MOR station would like to hear audition Z -16, BROADCASTING. opening, contemporary -automated. Salary plus com- tapes from staff announcers interested in filling future Additional skills with missions. Dan Libeg. KSNN-AM -FM, Pocatello, ID. Friendly, good voice & diction plus sales interest vacancies when they occur. news helpful. Top facilities. and ability. Successful Northeast single MOR. Box copy. production and Opportunity Employer. Tepe & resume Denver, high commission, great climate. successful Z -19. BROADCASTING. Stability: Equal West Side Sta., Worcester, MA talk format, opportunity for man or woman to make to WSRS, Box 961 good money. KWBZ, 3 West Princeton. Englewood. Alabama contemporary station seeks morning 01602. is witty, conversational CO. Sales Manager 303 -761 -1150 personality who humorous, creative in production and able to communicate with Immediate opening for night jock on morning AM Minimum 2 years experience must necessary 2 years minimum send Macon, Georgia, 24 -hour AM "Modern country", over 30 audience. station experience knowledge of contemporary popu- PIC resume to Allen Strike, WTRC, P0 Georgia's second largest market has immediate have good working air check and lar music. Salary S10,000 to 513.000. Equal Oppor- Box 699, Elkhart, IN 46514. No tapes returned. E.O.E. opening for a professional, well trained account ex- resume to Box Z -26, BROAD- ecutive, must have al least one year experience. Con- tunity Employer. Send tact WBML Radio. 847 Riverside Drive. CASTING. We are seeking a special caliber of person, who has 912- 743 -5453. some knowledge of the fundamentals of communica- North Alabama Contemporary top 40 has opening tion. Prior experience is not required, but a first ticket mornings. Must be Excellent opportunity for sales person with some for experienced personality to work is, for those of you who want to learn our brand of relate 1 to 1 basis with adults experience. Call Garry McNulty al WINR, Binghamton. informative, glib and on radio, call or write Broadcast Enterprises, Box 968, Employer. Send resume: NY, 607 -775 -4240. 25 plus, Equal Opportunity Powell. WY 82435. Box Z -27, BROADCASTING. radio chain looking for talented on -air Leading MOR waterfront com- Experienced personality for Alabama contempor- Midwestern contemporary personalities. news people and production people. munity station near Baltimore -Washington looking for ary music station. Must be witty, mature and able to Availabilities in small to upper medium markets. experienced, creative salesperson. Growth precipi- talk with audience. Strong production and delivery. Tapes and resumes to JJ Justin /Scott Slocum, P.O. tates adding to sales staff. EOE. WYRE. P.O. Box Equal Opportunity Employer. No floaters. Send Box 1458, St. Cloud, MN 56301. 612-251-1450. 1551. Annapolis, MD 21404. resume to Box Z -28, BROADCASTING.

Broadcasting Dec 6 1976 77 HELP WANTED ANNOUNCERS HELP WANTED NEWS SITUATIONS WANTED MANAGEMENT CONTINUED CONTINUED CONTINUED

Country Jock, who must know country music and Major market opportunity. All news station looking Long -time major league sports announcer looking wants to live in the real Oregon Country, 268th market. for experienced anchor /journalist. Tape and resume. for chance to buy into and manage medium market Could advance to key position in large, small -market No telephone calls, to Bill Hartnett, News Director, radio station. If you own, are tired of running, and want operation. Must be stable, company oriented and KOV Radio, 411 7th Avenue, Pittsburgh, PA 15219. An a partner for a station, I could be your answer to add professionally motivated. If you've quit chasing dream Equal Opportunity Employer. prestige and enthusiasm to your operation. Box Z -31, dust and want to settle down to a good life for you and BROADCASTING. your family, this is the opportunity. EOE. We hire only Writer /reporter. Independent all -news in top 30 market for inside writ- by personal interview. Mr. Smith, 503 -882 -8833. needs experienced journalist General manager available now. Young with ex- ing/reporting position. Voice not important, but strong cellent track record in management, sales, and pro- writing and telephone gathering abilities are a must. to voice six hour locally pro- gramming. Profit oriented. Write today Box Z -37. Program director: Complete credentials, including references, in 1st let- DJ show, program MOR station and BROADCASTING, duced automated ter to: Michael Allen, News Dir., WEBR, 23 North New Harris System 90, ex- produce commercials. Street, Buffalo, NY 14202. An Equal Opportunity cellent production facilities, good working conditions. Born -Again Broadcaster! Put this positive, experi- Employer. enced, to your Will train individual in automation but must have two versatile pro work on management team. Seeks general management, within progressive years announcing experience. 27.000 population One of the country's best news departments looking group, Texas town. Darrell Sehorn 806 -669 -6809. Box 1779. small /medium college community. Box Z -71, for someone who can write, dig and deliver. Station BROADCASTING. Pampa, TX 79065. owned by national award winning reporters. Experi- ence not essential, but you better be good. Send tape, radio manage- Christian -Gospel announcers for growing group. resume to WKXA- AM -FM, Brunswick, ME 04011. Twenty plus years of successful Good pay and benefits. Contact Don Curtis, ment, knowledgeable all phases. W.N. Schnepp, 919- 276 -2911. Box 512, Laurinburg, NC. Equal Op- WOBM; Tom River NJ needs a news director with a 515- 432 -7427. portunity Employer. proven record of involvement in the community. Six person staff. We want our news interesting, profes- SITUATIONS WANTED ANNOUNCERS sional, and creative. Experience and proven previous HELP WANTED TECHNICAL ability necessary. Call Paul Most; 201- 269 -0927. DJ, 3rd phone, tight board, good news and commer- Equal Opportunity Employer. cials, ready now! Anywhere. Box H -5, BROADCAST- Chief engineer, 50 KW AM, 100 KW FM. Challenge/ ING. opportunity for the exceptional engineer. EOE. Box News director and newspeople wanted for future Y -176, BROADCASTING. positions. Send tape and resume to Bartell Broadcast- 1 st phone, broadcast grad, good music bkgnd, ing, 205 E. 42 St., New York, NY 10017. EOE. looking for first break, Box Y -213, BROADCASTING. Wisconsin AM /FM seeking chief engineer -an- nouncer. to maintain directional nighttime operation. 21/2 years small market experience seeks dee -jay or news immediate Must be experienced, mature, and provide references. News director and person, open- news position. Northeast. Box Z -47, BROADCASTING. Knowledge of FCC regulations a must. Salary com- ings, small market and pay, recreation area, on air mensurate with ability and experience. No floaters, news gathering, last, accurate. talk show possible, ex- $25,000 worth of broadcast equipment comes with please. Send resume and requirements. EOE. Reply perience. Send tape. resume. Box 1490, Laconia, NH this top rhythm and blues announcer. Former Gen. Box Y -200, BROADCASTING. 03246. Mgr., Program and Music Director. Will consider all markets. Box Z -48, BROADCASTING. Chief engineer needed. First phone. Thoroughly ex- Statewide radio network needs newsperson perienced all phases including maintenance. 24 hour skilled in all of following: announcing, writing, report- English Female Announcer /news, commercials. operation. Wilmington, DE. Box Y -226, BROADCAST- ing. Send resume, salary history and lape to: Louisiana Beautiful clear diction. Confident. Southern California Network ING Inc, Box 3691. Baton Rouge, LA 70821. locations. Box Z -51, BROADCASTING.

Experienced chief for fulltime, class IV, medium HELP WANTED PROGRAMING, Young announcer, 21, 3rd endorsed, seeks market. Carolina contemporary. Must also be capable PRODUCTION, OTHERS beautiful music or MOR format. Good, resonant voice. air personality. We're Arbitron rated no. I. Box Z -36. news and commercials. Willing to relocate. Tapes BROADCASTING. Program director, modern country specialist. upon request. Box Z -59, BROADCASTING. S9600 & rating bonus. P.D. experience required. Major market SW AM (directional nights) /stereo FM Medium market, beautiful coastal community. EOE. Send resume to Box Y -173, BROADCASTING. Young, hard working, experienced broadcaster has an immediate opening for a qualified technician. with first. desires employment with good sounding Requires a minimum two years experience in studio album rock station. Available for work immediately, First maintenance, RF, STL and Remote control. phone Promotion specialist. We need a person with Box Z -64, BROADCASTING. a must. An Equal Opportunity Employer. Send com- proven experience as a promotion writer. A back plete resume to KXYZ, Inc. 1602 Fannin Bank Build- ground in broadcasting is necessary. This is an ex- 24 yr. old ambitious news -sportscaster. 6 yrs. experi- ing, Houston, TX 77030. cellent opportunity for someone to learn and grow in ence, pro baseball. basketball, football and TV boxing. the broadcast audience measurement business. An Vet. AFRTS. Will relocate. Box Z -68. BROADCASTING. Chief engineer, North East directional AM. requires Alirmative Action Employer M /F. Send resume with 6 formats, strong background experience in audio and DA's. salary requirements to Box Z -43, BROADCASTING. year pro, all 1st phone family man will Group ownership and excellent benefits. WAMS. PO relocate for better support I know I'm worth. 904 -761 -6920. Box 3677, Wilmington, DE 19807. 302 -654 -8881. Large midwestern university seeks Public Radio Program Director to coordinate daily activities of a 24 WSGA/WZAT Savannah is looking for a Chief hour. 50,000 watt Dolby "B" stereo station serving por- Everybody tells me I'm good. Small town radio has Engineer. Resume & salary to Station Manager, Box tions of four states with contemporary and "fine arts" given me general knowledge of every facet. Announc- 8247, Savannah, GA 31402. EOE. programming. Applicants should be well versed in ing first love. news, sales, follow. 3rd. Greg Pangallo, supervision, administration, production and perfor- Star Rt. Solon Springs, WI. Combo engineer announcer, staff announcers, mance. Must enjoy working with both student and Wanted: Position market sales person for Athens country station, mail resume, fulltime staffers. At least three years of related broad- with small station desir- ing the Betty Smith, Box 545, Albany. GA. cast experience required. MA preferred. Available sound of the major markets. Experienced and qualified in early January, 1977. Salary S10,500. plus liberal tui- board work, news, sports, public affairs, programming, music and Chief engineer for 100,000 watt Christian -Gospel tion and vacation fringes. EOE employer. Apply by production. Box 111033, FM, Nashville, TN 37211. contact Don Curtis, 919- 276 -2911, Box 512, December 20th. Send resume, demo tape and Laurinburg, NC. Equal Opportunity Employer. references with initial contact to: Kenneth Garry, Sta- Skilled communicator seeks position in medium tion Manager, WSIU, Southern Illinois University, Car- HELP WANTED NEWS or major market A.O.R. or rock station. Experienced in bondale, IL 62901. 618-453-4343. programming, sales, music and all facets. Can News reporter to gather, write and present local achieve if given the chance. Have medium Broadcasting person to work in almost every market ex- news on quality South Carolina AM -FM radio stations. perience. Available immediately. Will relocate. aspect of our operation. Traffic, reception, and sorne John Send complete resume and references with first letter. Ellstrom, 1000 Valley Forge Circle, Valley Forge, PA news, public affairs, and production. II you love broad- State minimum acceptable starting salary. An Equal 19481, casting, the water, and snow skiing, you'll love 215 -783 -7159. Opportunity Employer. Box Y -171, BROADCASTING. "Charlevoix- the -Beautiful." Contact Terry Edger or Talented, aggressive, hard -working individaul John Carllle. WVOY Charlevoix, Ml 616 -4454. Midwest stations 200,000+ SMSA taking News -547 seeking DJ and production position in medium market applications. Must read, report, write well for top -rated A.O.R. or rock station. Extremely strong and creative AM -FM stations. 3rd phone. EOE. Box Z -15, BROAD- SITUATIONS WANTED MANAGEMENT on production. 4 years experience as Production CASTING. Director. 1 year experience as Program Director. Sales pro with management experience seeks man- Available immediately. Will relocate. Richard Most powerful radio station in western Wyoming agement position. Box Z -4. BROADCASTING. Langlois. New Castle SI. and Boardwalk, Rehoboth, seeks announcer news person who will have board Beach, DE 19971. 302 -227 -7906. shill. Some past experience in news needed. Send Experienced General Manager wishes to make a non -returnable tapes and resumes to Al Loehr, Gener- change. Experienced all phases, small and medium Articulate Rhode Islander desires small market to al Manager, KMER Radio, P.O. Box 432, Kemmerer, markets. Would prefer return Io mid -west, but all. ripen and advance in. 2 years experience. First phone. WY 83101. offers considered. Box Z -17, BROADCASTING. John Comforti, 401 -596 -5728.

Broadcasting Dec 6 1976 78 SITUATIONS WANTED ANNOUNCERS SITUATIONS WANTED NEWS HELP WANTED TECHNICAL CONTINUED CONTINUED Video tape editor for leading production, post-pro- 15 years -top ratings, top 10 markets. Manager. Young experienced desk editor of former news sta- duction facility in N.Y.C. Experienced in the utilization news, program director, DJ. First Phone. tion seeks position. Will relocate. 209 -224 -3961. of CMX systems and editec electronic editors. Crea- 512 -557 -6245. tive background in the production and finishing of Mid -Market Sport director with exciting all sport commercials helpful. Male or female. Box Y -102. Milwaukee area. Marquette student seeks part PBP, conversational interviews. sport talk show host, BROADCASTING. 4700 N. time position. Experienced. John Ehlinger, seven years experience, B.A. 1- 815- 433 -4779. 45th. Milwaukee, WI 53218. 414-463-3461. Telecine and color correction specialist for full ser- vice video facility in N.Y.C. Broad background in film. Experienced, 1st class license, news, Disc/jockey, Creative, conversational writer with 3 years expe- video tape and projection setup. Electronic theory and production. L.T. Smith, P.O. Box 1640. La Mesa, CA rience in news, production, publicity and public understanding of ACC -1 Color correction or Fernseh 92041.714.224 -2336. affairs. Open to established and growing markets. 3rd systems essential. Box Y -103. BROADCASTING. endorsed. Contact Stan Froelich. 212 -526 -1831 day/ Creative, hard worker ready now, anywhere. B.S. in night broadcasting and journalism. 3rd class endorsed. Assistant chief engineer for major video broadcast Good production. Need a break. Also like news. Gregg production and post- production facility in N.Y.C. 219- 696 -7600. SITUATIONS WANTED PROGRAMING, Strong background in the maintenance of VR- 1200's. PRODUCTION, OTHERS CMX computer editors. Fernseh KCN and Norelco Black announcer with 3rd endorse looking for full PC -70 cameras. 240 Gates telecine camera, RCA and time job within 150 miles of New Jersey. Call Jimmy Extra revenue can be earned broadcasting religious Eastman projectors. Palmer film recorder and the un- 609 -877 -4864. programs. Let me examine the profit and potential derstanding of micro -computers. Some experience in aspects of your market. Box Z -3, BROADCASTING. design, facility construction and layout helpful. Box First phone, 15 years management, programming. Y -104, BROADCASTING. news, sports, DJ (all formats) in top 10 markets. 512-557-6245. Buzz Wordsl is what you'll get from job hunters Results are what this career programmer delivers. Extraordinary engineering position now open in SITUATIONS WANTED TECHNICAL Brilliant record. Will give up what I have, if your major large Southern market. Requires an individual with a market challenge and reward are exciting. I'm 33, strong technical background who is experienced in Electronics technician st phone consumer repair have beautiful wife and kids. Write to me personally: TV operation and maintenance. Applicant should be experience, communications degree, trainee level op- Mike Long. P.O. Box 1666, Charlotte, NC 28232. able to work with people and be ready to assume total portunity OK. Box Y -207. BROADCASTING. control of department in the future. Engineering degree desirable. Box Y -177, BROADCASTING. Beautiful music operations director, 4 years No. 1 Chief AM -FM. phone. engineer: Experienced first in Miami with SRP- Schulke Format, looking for corpor- No air work Box Z -24, BROADCASTING. ate or single station position with solid future and Must have first class growth. Contact Pete Irmiter, 305. 962 -3566, 7291 Maintenance engineer. First class, Ivy League graduate, 4 years experience license. Maintain from cameras to Forrest Street, Hollywood. FL 33024. everything as TD of AM station. Designed and built FM station. transmitter. Major market. Union Shop. Reply Box Prefer job in general Hartford -Springfield, Mass area. Y -206. BROADCASTING. Box Z -42, BROADCASTING. TELEVISION Chief engineer, 25 years experienced in AM, FM all market Independent. HELP WANTED MANAGEMENT Chief engineer, major UHF phases, directional, stereo. proofs. Colorado area. Box RCA equipped, excellent opportunity, growth situa- Z -45, BROADCASTING. tion. An Equal Opportunity Employer. Reply to Box Business manager- accountant Experienced Z-11. BROADCASTING. Desire C.E. job in or near Chicago. Married. 2 yrs. bookkeeper to take lull charge of radio -TV operation commercial AM. FM stereo, automation, proofs, 4 SCA bookkeeping department. Perform and supervise all yrs educational FM- Studio design, heavy maintenance accounting functions including preparation P&L state- Maintenance engineer for station in large market. & FCC law.' Box Z -62, BROADCASTING. ment and corporate balance sheet. Need strong cost planning major modernization. Must be sell starter control experience. Replies kept confidential. An and experienced. Box Z -54, BROADCASTING. Excellent engineering announcing combo for Equal Opportunity Employer. Box Y -229. BROAD- small market. 216- 688 -2395. CASTING. Studio Maintenance Engineer for a small market. Eight years in broadcasting. Experienced AM direc growing station. First class license required. Must tional, FM stereo, studio maintenance, automation. Ed- Director of development, large northeastern com- have some experience in Ampex VTR equipment. A ward Jurich, 11177 N. Kendall Apt H206, Miami, FL munity PTV station. Real challenge for real pro. Man- strong electronic background is necessary- Contact 33176. 305 -271 -4687. age S1.5 million development program for well- estab- Chief Engineer. KCOY -TV 805-922-1943. An Equal lished public TV and 2 new public radio stations. Also Opportunity Employer. have on -air Since 1954 first phone. proofs, AM DA.. FM. TV, supervise publicity operation. Should Charles Simpson, 3407 W 65th SI. Cleveland, OH. membership experience, and program underwriting Spanish UHF -TV station to go on the air in Febru- 44102 216 -961 -7771. background. Auction and direct mail experience helpful. Development /publicity staff of 14, budget of ary needs chief engineer immediately: Transmitter ex- S500.000. An Equal Opportunity Employer. Salary perience a must. 5 -10 years experience in all phases NEWS SITUATIONS WANTED open. Send resume and salary requirements to Box of broadcasting. Spanish helpful but not necessary. Z -49. BROADCASTING. New construction experience especially helpful. Also Lookout Charles Osgood - 'cause here I come. expect to hire in the near future: Two operating CBS owned and operated experience. Box Z -1 engineers. 1 st phone required. KORO -TV. 1801 South BROADCASTING. General manager for new station on air September Staples. Corpus Christi, TX 78404. 16. 19/6. All new RCA Equipment. Sales experience Sharp reporter, weekend anchorman, two years desirable. Will consider Assistant General Manager or experience; BA., 26, married, currently in medium General Manager with track record. Salary open. Video /maintenance engineer. Immediate opening market seeking move to larger market, tape, resume. WECA -TV Channel 27. Tallahassee. FL. Contact E.C. for first class engineer; minimum 2 years technical TV Immediately available. Box Z -22, BROADCASTING. Allen, 904 224-5111 or 904- 386 -3127. broadcasting experience: strong background in RCA cameras and VTR's and IVC helical tape machine Stop! Young, foxy, usually smiling, newsman -an- helpful; Contact; Bill Bratton. Chief Engineer. WTVO- nouncer. One year in West Palm market. Interview ex- TV, P O. Box Lexington. KY 40505, HELP WANTED SALES 5590. perience, good production, major market sound. First 606. 299.6262. An Equal Opportunity Employer. phone. Employed. 305- 833 -2788. or Box Z -58. TV in a small but competitive minority/female. BROADCASTING. Opportunity to sell Northeastern market. ABC affiliate. new owners, new image. Come sell us and we'll all grow. Call Jim Studio maintainance engineer first class license a time to be finishing Right now may not be good Debold. 207-945-6459 Equal Opportunity Employer. required. Strong background in solid state and digital all those people into college. what with NIS dumping electronic. Some transmitter maintainance involved. the job market. But maybe you don't want an ex -net- Antenna Present Contact Chief Engineer. WVIR-TV, P.O. Box 751, work hotshot who considers your station a step down. Sales opportunity at Jampro Co. leader in broadcasl antennas. FM sales are now Charlottesville, VA 22901. I have commercial and college radio experience, and handled by CBG Broadcast Group held sales offices. this fall I put together and headed an 11 station elec- a manager with a tion night "network" which included some of the However, we are looking for sales Maintenance engineer to work with established largest stations in Indiana and Kentucky. Looking for proven track record in headquarters sales and sup- remote facilities company. Experience with quads, technical broadcast knowledge in full -time position in radio news, management with a port, who possess color cameras and associated gear. Send resume with polarized antennas to TV Inc. 4654 real commitment to news, and a chance to really television. to sell circularly salary history to G. Symanovich, TEL -FAX. prove myself. Any location in US or Canada. Tape and stations. Excellent compensation program with attrac- Airport Road, Bath, PA 18014. resume. Jack Messmer, 1610 Dorchester no. 70, tive salary. broad insurance, savings and other bene- II qualified, CPTV has opening for experienced videoNTR Bloomington, IN 47401. fits, plus liberal commission incentives. please mail complete resume, in full confidence lo: engineer. Minimum two years experience and FCC 1st Experienced aggressive newsperson seeks Lee Snyder, Personnel Director. Jampro Antenna required. Send resume F. Abramowitz, Conn. Public return to radio after government service. Dick, Company, Subsidiary of Cetec Corporation. P.O. Box TV. 24 Summit Street, Hartford. CT 06106. An Equal 414 -551 -8144. 28425. Sacramento. CA 95828. Opportunity Employer.

Broadcasting Dec 6 1976 79 HELP WANTED TECHNICAL HELP WANTED PROGRAMING, SITUATIONS WANTED MANAGEMENT CONTINUED PRODUCTION, OTHERS, CONTINUED Group administrator. Pioneered television. Broke University media center CCTV studio engineer lo Director of Programming foi KETC -TV, St. Louis. all records in sales. profits and prestige. Converted 6 install, operate and maintain B/W and color equip- Mo.. a community licensed PTV station with an excit- long -term losers into highly profitable winners years ment. Must have completed TV electronics training ing and challenging future of service and growth. Must ahead of rosiest projections. Produced profits exceed- program from vocational, factory or military school. know ascertainment. research, acquisition. schedul- ing 535 million. Box Z -8. BROADCASTING. Early evening shif t. Two years experience and first ing, promotion and production. Ability to meet people. class FCC desirable. Available immediately, begin- work with dedicated volunteers. and provide leader- Former network executive with extensive key mar- ning salary range. S889 /month Mr. Kim Krisco, Media ship to young enthusiastic staff is necessary. Salary ket general management success seeks opportunity Services TV. Illinois State University. Normal. IL minimum, S22.000. Write: A.S. Tiano. General Man- and tough challenge: can provide unique references 61761.309- 436 -5461. ager. KETCTV. Channel 9. 6996 Millbrook Blvd.. St. and background story; will relocate; for immediate in- Louis. Mo. 63130. KETC -TV offers Equal Opportunities terview, reply Box Z -18, BROADCASTING. Engineering maintenance supervisor, strong on in programs and employment. RCA cart: Ampex reel -to -reel: character generators: Solid financial pro seeks TV station controllership Promotion director: Public TV station looking for GE cameras. Excellent position with management for a group owned station. Heavy weight in long and experienced promotion professional. Responsibility to backup on engineering needs. Call 713-833-7512. short range planning. Box Z -23. BROADCASTING. include overall station promotion, program promotion and editor of monthly program guide. BA degree re- SITUATIONS WANTED ANNOUNCERS HELP WANTED NEWS quired. public TV experience desired. Send resume in- cluding minimum salary requirements to Gordon Law- Nationally known anchorman available December Are you ready to anchor one of south Texas top rence. Station Manager. WGVC-TV. Allendale. MI 1. Box Z -6. BROADCASTING. television news teams? It you've got the talent and the 49401 before December 17. No phone calls please. right background. you've got the lob! Send your Weatherman /staff announcer. 13 years experi- resume. We are an Equal Opportunity Employer. Reply Production /operations manager: Public TV sta- ence all phases including news, commercials, variety to Box Y -179. BROADCASTING. tion seeks applicant with strong production back- shows. Tape and resume available. Box Z -9, BROAD- ground. Responsibilities to include supervision of all CASTING. New ownership building strong news learn. Look- production operations processes and personnel. plus proven record. ing for good experience with track Sal- supervision of student Crews. BA degree required. SITUATIONS WANTED TECHNICAL ary open. ABC affiliate. KBMT -TV. call 713 -833 -7512. plus minimum of 3 years production experience both in studio and remote. Send resume including mini- Engineer for hire on short term basis. Totally experi- Association of California Public Radio Station mum salary requirements to Gordon Lawrence. Sta- enced all phases of engineering including manage- seeks qualified personnel for legislative reporting tion Manager, WOVC -TV. Allendale. MI 49401 before ment. Box Z -38. BROADCASTING. project in Sacramento. Bureau chief reporter minimum December 17. No phone calls please. lour years professional tournalism experience. good SITUATIONS WANTED NEWS on air presence, extensive knowledge of California Top 50, group owned, ABC affiliate seeks vibrant legislative affairs. Salary to 18.000. Reporter producer lalent for commercials and host/producer of daily and -Experienced radio reporter /asst. TV news pro- minimum two years experience in broadcast journal- special public affairs efforts. Only hard workers. on ducer- reporter seeks challenge on top forty market ism. extensive production skills. Salary to 12.000. The way up. need apply. Appearance. voice and education Seven years experience in street. investigative report- ACPRS Sacramento Bureau is funded by a limited important. Equal Opportunity Employer. Send resume/ ing. production skills. Box Z -21, BROADCASTING. term grant from The California Public Broadcasting tape to Don Cunningham. WOWK TV, 625 4th Hun- Commission. Send resume and production samples to tington WV 25701. Experienced TV anchor -Journalist to run or assist ACPRS FM. Torn McManus. Program Chairman. KPBS in your news operation. Box Z -57, BROADCASTING. San Diego 92182. An Affirmative Action. Equal Oppor- Just beginning to lap local commercial production tunity Employer. market. We need a creative person with film and lape Anchorman, sports, weather, in top 10 markets. production experience We're a small market opera- Contract expires December 10. Box Z -63, BROAD- News and public affairs director for southwest tion. so you'll also be involved in staff directing on CASTING. public TV station. Requires M.A.: minimum three years shift. Plenty of challenges at work and great living in experience all phases broadcast TV news. Edit and the Thousand Islands area. Let's hear from you now. Aggressive black reporter seeks position in com- anchor evening newscast. Teach broadcast news. Glenn Hall, WWNY -TV. Box 211, Watertown. NY. We petitive market. Experienced, talented and hard Deadline for applications December 18. 1976. Send are an Equal Opportunity Employer. worker. Dependable, too. Degree. Tape available. Call resume to J. Dryden, KRWO-TV. Box 3J. New Mexico 609 -667 -6570. Stale University. Las Cruces. NM 88003. An Equal Op- Creative writers. Must demonstrate ability to write portunity /Affirmative Action Employer. dialogue or innovative situational formal adult educa- Experienced journalist seeks reporter and /or tion series. Equal Opportunity Employer. Send ap- anchor position. Eric Chabrow. 22 Woodbridge Place, Excellent opportunity to learn and grow with ultra- plications to E.S. Rodes. Mississippi ETV. P.O. Drawer Langhorne. PA 19047. modern small market news operation. Preference to 1101, Jackson, MS 39205. all round reporter with film. ENG and some anchor po- Science reporter. Expertise in environment, tox- Broadcast position: To teach lential. Need immediately. II you can do some weather electronics faculty icology. weather. Good appearance, personality, deliv- the final year of a Bachelor of Science program. The it's a bonus. Call Don Blythe or Jerry Waltrip. 316 -231 - ery. Don Paul 212 -869 -1166 wkdays; 275 Hoym subjects to taught include two -way communica- 0400 prepaid. be Street.. Ft. Lee. NJ 07024. tions. Radio Transmitters lAM and FM). CATV, and Anchorperson: 10 p.m. assignment, strong on- Color Television Transmitters. Bachelor of Science Internationally known sports correspondent air- experienced with film. editing. and reporting. Solid degree required plus significant work experience. This desires sports anchor position, medium size market. opportunity. Send resume and tape to: News Director, is a tenure track position. Apply to: M.R. Halsey. Head. Solid film, VTR. Journalism background. Reply F.S. P.O. Box 100. Madison. WI 53701. Electrical and Electronics Department. Ferris State Kay. 76 Jerico Road, Weston, MA 02193. College. Big Rapids. MI 49307. 616 -796.9971 Ext Washington TV news service seeks reporter to 208. An Equal Opportunity /Affirmative Action SITUATIONS WANTED PROGRAMING, cover capitol for 10 large- market local stations. Prefer Employer. PRODUCTION, OTHERS someone with medium market on -air experience will- ing to work long hours and low pay tor chance to cover Campus producer, experienced producer- director British broadcasting corporation, BBC trained exciting beat. Contact Bonnie Ginzburg. lo supervise production of color television program- stall producer/director, studio drama & film documen- 202-638-1096. ming and teach 6 -9 semester hours each term. Com- tary seeks challenging production post. Also 10 years. petitive salary. 12 -month position available Jan. 1. radio /TV- News/Public Affairs, Westinghouse & other. Experienced weather person wanted by south 1977. Doctorate preferred. Letter of application and 213 -786 -8579 or Box Z -5. BROADCASTING. Florida growth station. Send 3/4 inch cassette and resume to Dr. Jack Wilson. Chairman- Division of resume to: News Producer. P.O. Box 510, Palm Beach, Communications, Morehead State University. Newscast director presently employed medium FL 33480 An Equal Opportunity Employer. Morehead. KY 40351. MSU is an Equal Opportunity market. Aggressive news team /live ENG a must. Box Employer. 2 -13. BROADCASTING. HELP WANTED PROGRAMING, PRODUCTION, OTHERS Weatherperson for top station in 3 station small Promotion. Experience in publicity and public rela- midwest market. Degree not required but good under- tions, radio news, print work, copywriting. BS in TV Promotion manager. Position available in top 50 standing of midwest weather needed with experience Production. Box Z -25. BROADCASTING. market. Knowledge media helpful. in air work and radar. Would consider experienced of all Creative on- Master the -air promotion ability lop requirement. An Equal news reporter who knows weather and can continue control operator experience with PC -70 Ampex 1200 RCA TR22 &5 & editing. 8v years Opportunity Employer. Send resume to Box Y -106. doing some film and ENG work. Outstanding growth experi- BROADCASTING. opportunity. Call prepaid, Lou Martin. 417- 624 -0233. ence. First phone major marekt. Box Z -40. BROAD- CASTING. Program director, experienced in all facets. Fine Assistant professor, broadcast journalism city and station. Leader in competitive Midwest mar- Career -oriented program. Close contact with regional CABLE ket. Female and minority applicants strongly en- broadcast media. Significant amount professional couraged. Confidential. Detailed resume to Box Z -12, radio -TV experience a must: college teaching desir- HELP WANTED PROGRAMING. BROADCASTING. able. PhD in hand. S12.800 on 9-mo. contract. asst. PRODUCTION & OTHERS prof. rank. II within one year of degree. instructor rank Promotion /public relations director growing inde- and pay. with promotion possible on completion. Construction (working) foreman, complete pendent television station in ideal resort market. Excit- Nothing less accepted. Closing application dale Feb. knowledge of moping, layout, design, electronics and ing career opportunity for someone now in number 15, 1977. Appointment late August. 1977. Letter and construction. Assume responsibility for teaching and two spot. Send lull resume Box Z -46. BROADCAST- vita to Dr. Jack Mauch. Journalism Dept., Idaho Slate work. "Equal Opportunity Company ?' New England ING. University. Pocatello. ID 83209. EEO /AA Employer. Based Company. reply Box Z -44. BROADCASTING.

Broadcasting Dee 6 1978 80 WANTED TO BUY EQUIPMENT FOR SALE EQUIPMENT INSTRUCTION CONTINUED CONTINUED Need 2.35KW FMtransmitter used also antenna Gates FMC -3A, 3 section (H &V) side mounted or FM transmitters: CCA FM- 20000D -20KW, visual/ Free booklets demonstrate "Job Power" of our equivalent tuned to 92.7 stereo generator. Used auto- Sintronics FM- 10- KA -10KW, Westinghouse FCC 1st class license preparation, and /or perfor- mation minimum 3 carousals. 3 tape decks. No junk FM- 10 -10KW. Gel FM- 15A -15KW, ITA FM- 7500C, mance (raining. Write Announcer Training Studios Box Z -14, BROADCASTING. RCA BTF -5D -5KW. RCA Bt1 -5B -5KW. ITA (A.T.S.) 152 West 42 St. New York City 10036 (Vets FM- 1000B -1 KW, CCA FM- 10000-1KW. Gates Benefits). 212- 221.3700. Wanted to buy complete automation system. Con- FM- 1B -1KW, ITA FM -2508. Gales FM-250B. Com- tact Art Reed. Ware, MA 01082. munication Systems. Inc.. Drawer C, Cape Girardeau. REI teaches electronics for the FCC first class MO 63701.314- 334 -6097. license. Over 90% of our students pass their exams. We need used 250. 500 I kw. 10 kw AM and FM Classes begin Jan. 3 and Feb 14. Student rooms at transmitter. No junk. Guarantee Radio Supply Corp.. 1 KW AM transmitters: Gates BC-1J, Gates BC-1E. each school. 1314 Iturbide St., Laredo, TX 78040. Gates BC-1F, Collins 20V2, CCA AM- 1000D. Gates BC-1T. Raytheon RA- 1000C, Sparta /Bauer 707. Com- REI 61 N. Pineapple Ave., Sarasota, FL 33577. 813- 955 -6922. Equipment needed, used dual track occiliscope. munication Systems. Inc., Drawer C. Cape Girardeau. MO 63701.314- 334 -6097. Phone 215- 326 -4003. REI 2402 Tidewater Trail, Frederciksburg, VA 22401. Gates Yard II console, mint condition. Excellent for 703- 373 -1441. Amateur radio club seeks old B &W equipment small studio production. S1.150. Call 616-942 -8280. Working not. R. No: tuition, rent! Memorize, study -Commands TK115 etc. for club station. or WA4JJO J. Weitzel. Marsh, 10900 N.W. 18 Place. Pembroke Pines. FL "Test- Answers" for FCC first class license -plus "Self 33026. Two Marconi Mark 7 color cameras. Includes head. Study Ability Test." Proven! S9.95. Moneyback control units, remote joystick control, power supply. guarantee. Command Productions. Box 26348, San module of good spare tubes, Francisco 94126. (Since 1967.) FOR SALE EQUIPMENT extenders. set used Tektronic 527 waveform monitors. 3M encoders. First Class FCC license in 6 weeks. Veterans ap- Vantol 5 lenses with motorized zooms and shat boxes. Several VR -2000 B's, all with Velcomp and 3M proved. Day and evening classes. Ervin Institute. 8010 over 1.000 feet of cable. Cameras are in use right now D.O.C.. two units have editor, one has editec. Best offer Blue Ash Road, Cincinnati, OH 45326 Telephone 513 and can be seen in operation until January 1977 when over S50.000 each. Machines available first quarter of 791 -1770. 1977. Box Z -33. BROADCASTING. new cameras will be installed. Video tape available. For complete specifications, details or demonstration Third class phone with broadcast endorsement contact: Central Michigan University. Purchasing For sale: SMC automation. complete unit, used for 3 complete self -study course. Text plus cassette in- Department, Mt. Pleasant. MI 48859. 517- 774 -3118. years with no problems. Very good condition. Includes cludes sample FCC test. Send S1495 to Broadcast Technicians School. P.O. Box 738 Radio City Station, 3 monaural carousels. digital clock, line amp,. SSP Large stock prices Hellax- stryroflex. - bargain - NYC 10019. 3060 programmer, 2 dual playback units. 2 Revox tested and certified. Write for price and stock lists. stereo decks (one year old), senser, three racks, cost Sierra Western Electric. Box 23872. Oakland. CA Omega State Institute, FCC first class license and 513,200.00. asking S7,000.00. John E Carl, KCOB 94623. Communications, 515- 792 -5262. studio training. 90% placement success! 237 East Grand. Chicago. 312- 321 -9400. COMEDY For sale: the following IGM automation equipment. Get your license in exciting Music City. USA. Next Series 500 400 step MOS with interfacing and cables Deejays: New. sure -fire comedy! 11.000 classified class Jan. 3. Tennessee Institute of Broadcasting. for two instacarts 10 step music sequencer, one one liners. S10. Catalog free! Edmund Orrin, 2786 -B Nashville. 2106 -A 8th Ave. S. Neil Terrell, Director. stereo program /audition amplifier roll out with West Roberts. Fresno, CA 93711. speaker five voice channels in two roll outs. one com- Get your first to gel there first! Don Martin School of plete remote control for the above. four audio /cue sen- Original comedy for radio entertainers. Free sam- Communications! Since 1937, training broadcasters sor cards for reel -to -reel playbacks. one time an- ple! OBITS, 366 -C West Bullard. Fresno. CA 93704. for broadcasting! 1st phone training using latest nouncer (mono), one cam drive net joiner. one 'PAL' methods and completely equipped transmitter studio. encode and decode electronics for clear text logging - Hundreds have renewed! We guarantee you'll be Call or write for details and start dates. Don Martin this unit has only been used six months. two Gates 12" funnier. Freebie! Contemporary Comedy. 5804 -B School. 7080 Hollywood Blvd., 5th Floor, Hollywood, turntables with micro trak arms Shure M91 carts - Twineing. Dallas TX 75227. CA 90028. Call 213- 462 -3281 or 213- 657 -5886. these have only seen light production use. two "add on" side panels for Collins 212S console (stereo), one Latest gags S2. Back issues (24) S1 each. Gagwrit- Gates tube type cue amplifier. one five position dow ing Course recommended by Joey Adams. First lesson RADIO key rolay, new, unused. several hundred Marathon S3. Robert Makinson, 417 State, Brooklyn NY 11217. carts. various lenghts. good condition. All the above is Help Wanted Management either in use or will be taken out of service by Febru- Merry Christmas! Free sample of "The Gasser" still ary, all in either new or good condition. Give us your available! Boondox Wireless. Suite B. 1001 South best offer or call Bruce Higgins, General Manager. 121h Street, Wausau. WI 54401. KHIG P.O. Box 1106, Paragould, AR 72450, P.O. Box 1231. Jonesboro. AR 72401. 501- 239 -8588 or 501-935 -7776. MISCELLANEOUS MID -WESTERN REGIONAL 1 KW FM transmitter for sale. or trade for automation. Prizes Prizes! Prizes! National brands for promo- KLYT. 5400 Phoenix Ave. Albuquerque, NM 87110. tions, contests, programing. No barter or trade ... bet- MANAGER 505- 883 -4962. ter! For fantastic deal, write or phone: Television & Radio Features, Inc., 166 E. Superior St., Chicago, IL McMartin 8 Channel audio control board, RCA 60611. call collect 312 -944 -3700. record /playback cartridge machine. two 16" ORK turntables with gray arms and pre -amps in walnut Amateur singers wanted for new record company Regional Manager cabinets. 8 channel remote mixer in case. All used Call 212 -247 -8500. Demo tee required. less than 90 days. S3.400. Write VON, Box 644. wanted to cover Mid - Roanoke, VA 24004. Help fellow broadcaster locate promoter. Jack In- man, Jr., of Lets- Get -Acquainted Bonus Book Promo- Western U.S. for Total working system, consisting of: 2 -Sony Model tion. Call collect 703 -552 -4252. Finder's fee.

DXC- 50008P Plumicon Color Cameras, 1 -Sony Manufacturer of AM

PVM -1200 Monitor. 1 -Sony PVM-400 Monitor, 1- Broadcasters: Uptight on the air? Relax with my Tektronix RM -529 Waveform Monitor, 1 -Sony and FM Broadcast taped hypnosis /meditation technique, developed by SEG -600 Spec. Effects. Gen.. 1-Sony PSA -101 Color award- winning broadcaster who has been there. Only Sub -Car. Ph. Shifter, 1 -Sony CG -101 Sync Gen.. 1- Transmitters. Salary + S15. J. Anderson. Box 1544. Knoxville. TN 37901, Sony DA -101 Distr. Ampl.. I -MX -900 Micro. Mixer. 1- Grass Valley Processor, 950H, 940A, 955 & 900, 1- bonus + expenses Portable Console /Cabinet (wired and ready to go.). INSTRUCTION Makes a great small station studio or remote system Contact: Communication Systems Co.. 121 N. Front No FCC license. Tried every way but the right way. St., Marquette. MI 49855. 906 -228 -9622. It's time for Genn Tech., Free catalog. Home study. 5540 Hollywood Blv.. Hollywood, CA 90028. Reply to Sales 12 Bay FM antenna, 3 1 /8 ": rigid coax. Y." flexible coax. stereo cart and reel recorders. Sparta console. 1st class FCC, 6 wks. S450.00 or money back Manager, Box 73 limiters, other audio processing equipment and more. guarantee. VA appvd. Nat'l. Inst. Communications. Call Norm Laramee, 918-585-5555. 11488 Oxnard St.. N. Hollywood, CA 91606. Riverton, New New and used towers for sale. Erection and painting. FCC license study guide. 377 pages. Covers third. 180 It. Windcharger 51600.00. Also. 4 bay antenna second, first radiotelephone examinations. S9.95 Jersey 08077 and line. Can be retuned. Angle Tower Company. P.O. postpaid. Grantham- 2002 Stoner, Los Angeles. CA Box 55, Greenville, NC 27834. 919- 752 -7323. 90025.

Broadcasting Dec 8 1976 81 Help Wanted Management Help Wanted Sales Help Wanted Announcers Continued

Station BANK PRESIDENT Major market group operator seeks Cape Cod's Number One professional salesperson, with both seeks one mid -day pro. Top 40 airshift type plus production. We offer modern in 150M Cal. All agency and direct experience. manage C &W Coastal studios and equipment, great living and money net new Equipt. making 50% of Equal opportunity employer. Send working conditions and real growth po- Erway KKIO Santa Bar - Resume to Guy resume, billing history to tential. Rush tape and resume to Ray bara. 93111 Box Z -35, BROADCASTING Brown, WOOD Hyannis, Mass. 02601.

Help Wanted Sales "MAGIC "WMGK PHILADELPHIA Marketing Specialist We're looking for a pleasant, na- tural- sounding, experienced announcer with Third Phone to join our team. Of course, we're E.O.E. -M /F. But, to put it Broadcast Market another way, we don't care who you are Microwave Associates, Inc., a leader in the design and or where you come from if you're the manufacture of microwave communications equipment, best. Send your tape and resume to: needs a Marketing Specialist to take full responsibility Dave Klahr for the sales and marketing of our entire communications WMGK equipment product line. A BSEE is required, with 2 -5 2212 Walnut Street years experience in microwave sales, or as a Broadcast Philadelphia, PA 19103 Engineer involved with microwave equipment and A Greater engineering systems. Must be articulate and have Media Station superior communications skills.

Position is national in scope and you will travel as required. Excellent opportunity to get in on the ground Situations Wanted Management floor with a stable, profitable and growing organization (sales $50 -$60 M annually).

I am an experienced owner /opera- Candidates please forward a resume, outlining salary tor who is selling my properties, and requirements to: am looking for a position in man- agement or sales management in a Carol Couture, Employment Manager medium market. Market location is no object -only the opportunity to MICROWAVE ASSOCIATES, INC. further my career with positive Northwest Industrial Park growth. I have a full understanding Burlington, Mass. 01803 of what a radio station is and how to an equal opportunity /affirmative I a long action employer make money. At 36, can be term asset to your organization. All replies answered in confidence. Box Z -34, BROADCASTING Help Wanted Technical SYSTEMS MARKETING CORP. THE LARGEST Major Market, employed and suc- WORLDS cessful radio sales manager desires general managership. Seven years of RADIO AUTOMATION radio and Television expertise. Best references. Replies held in confidence COMPANY Box Z -50 BROADCASTING IS NOW HIRING ADDITIONAL SERVICE AND INSTALLATION ATTENTION - BROADCAST GROUP OPERATORS AND RADIO GM's PERSONNEL FOR DOMESTIC We are three agressive New York account ex- ecutives with management experience. All AND INTERNATIONAL DUTY desire relocation, in or out of New York. All have successful track records in selling national and IF local accounts at all levels. All desire the YOU KNOW RADIO right sales manager or general manager's posi- tion. East or West Coast preferred. One of us AUTOMATION may be your man. All correspondence kept con- fidential. Reply P.O. Box 1874, Grand Central EITHER AS A PROGRAMER OR Station, N.Y. 10017. ENGINEER PLEASE SEND US YOUR RESUME SYSTEMS MARKETING CORP. Why not reserve this space and see how well 1005 W. WASHINGTON BROADCASTING's Classified BLOOMINGTON, ILLINOIS can work for you! 61701 i

82 HELP WANTED TECHNICAL CONTINUED NOTICE new classified rates effective January 1, 1977 Broadcast Products Division Help Wanted 70 cents per word S10.00 weekly minimum. RADIO FIELD SERVICE Situations Wanted. 40 cents per word - S5.00 weekly minimum. TRANSMITTER ENGINEERS All other classifications. 80 cents per International /Domestic Opportunities with Harris word - S10.00 weekly minimum. DISPLAY RATES We are a steadily growing division of Harris, a corporation with a remarkably Situations Wanted - S30.00 per inch consistent record of expansion in many aspects of communications, and All Others - S60.00 per inch. sales now over the half -billion mark. Broadcast Products Division is a world leader in television, radio and long range equipment. These positions involve both domestic and international travel and offer ex- cellent professional potential, plus exceptional financial opportunities when extended periods abroad are called for. Flags Requirements include technical strength in AM and FM broadcast, 3 -5 years or more of directly related experience, and at least 2 year Associate's degree in Electronics. Ability to work with minimum supervision is essential. * OVER 104904900 * Advantages include salary fully consistent with your qualifica- * SOLD By TAT MEDL4 * tions, bonus plus other overseas incentives for international 3' x 5' DoubleStitched Flag * field expense assistance. Please send resume with salary data W/6 Ft. Jointed Metal Pole & Accessories * in confidence to Mr. Lawrence B. Carlstone, Professional yE'er Made in U.S.A. ,: Ideal for Employment Supervisor. Harris Corporation Broadcast Prod- T Bicentennial Promotion * ucts Division, Quincy, Illinois, 62301. * Write or Call Today * For Catalog Sheet of Bicentennial Items * A-1RIV Immediate Delivery 1LJLIL COMMUNICATIONS AND ATLAS FLAG CORPORATION OF AMERICA INFORMATION HANDLING Eldorado. III. 62930 618/273.3376 An Equal Opportunity Employer M/F

Free Film

FREE FILMS? CALL Situations Wanted Sales Situations Wanted Announcers Continued PINCH PENNIES? WHY NOT DOLLARS! 1 MODERN TV RADIO & TV PRO I offer a successful and professional program The leading distributor. We have the most. 16 years experience. major markets. staring style. It works best on a rock or MOR station. I PSA's á newsclips too. Call regional offices. usa_ IMORI Interview rintl sports snows take 4 of your daily hours - program modern Or general offices: 2323 New Hyde Park Rd, Relerenres from .dl past employers Will inn country and sell national religious broad- New Hyde Park, NY 11040. all market% lr owner In (516) 437-6300. casters. The results are fantastic! Interested? culer Fenner staw;mt Va 1. C In A N Y. wrsnes Contact Hal at 803- 386 -3237 (I have 17 years East Hampton. r' Fana Bernant. 2.15 1 radio -TV experience in the north & midwest whim Io l'uarxlrasting est Ave. Glen Ridge. N.1 0107e 201 7.1.1 prior to locating in S. Carolina 2 years ago) ell; TELEVISION Help Wanted Management 1976 STATION MANAGER Situations Wanted Programing, OF UNIVERSITY FM Production, Others Manager senior year wltull respon sibihhes. Intelligent. Ambitious. Resour- FRANK N. MAGID ceful. Conscientious. Original, and Neal ASSOCIATES In Appearance. 37 yrs radio experi- UP YOUR RATINGS! is looking for ence. 5 months radio sales. In sales or 300 to 600% increases in Important any other far-et. you'll he the richer Seek a news professional with managerial demo's, at my present major market sta entry level position. Top 50 Markets On goals. This person should have exten- hon. I'm marketing. research and profit my way up. Contact. in television news and/ oriented. If you need a program director sive experience John S. Kinkaid that's more than an MD. write me or public affairs production, with 7255 E. Camino Vecino strengths in program and story concep- Box Z -10. BROADCASTING Tucson, Arizona 85715 tualization, as well as experience in 1- 602 -298 -1144 news management or on -air perfor- mance. This individual is seeking an up- ward move in television management. Situations Wanted Announcers We are looking for a creative self starter, who likes people, who is not afraid of hard work, and who can follow a project Top metro market 5 program director through to its successful conclusion. The most original, unique team Excellent track record, ratings. cran a resume show in broadcasting is killin em in munly Involvement Experienced and Send to: Mitch Farris a major market. If you're looking for competitive in all phases of programing. production and news for Frank N. Magid Associates someone that reads gag jokes Looking gond ... company to grow with as program direr. One Research Center Forget it! Box Y -214, BROADCAST- tor All replies confidential Marion, Iowa 52302 ING. Box Z -32. BROADCASTING

Broadcasting Dec 8 1978 83 Help Wanted Management Situations Wanted Management Continued General Manager of small market VHF nel alld desires move to larger market as GM. Happily married, family. 36. workaholic. Experienced in sales, programing, production, personnel and TV AUDIENCE engineering. Ascertainment. FCC dealings, network negotiations. public relations and community involvement all handled expertly. I PROMOTION MANAGER want to make or keep your station lops in revenues, image. and industry leadership. Reply Box Z -67. BROADCASTING. For Top 10 Market Excellent opportunity with major group station. Situations Wanted Announcers Responsibilities include production of TV and Radio spots Veteran Major League announcer and print advertising. with National network experience on major league baseball, college and pro Experience required. Send detailed resume and salary basketball and football. Top ratings ma- requirements in confidence. jor market studio shows. TV /radio com- play Family Our people know of this opening. bo preferred with by play. man - unblemished record and top - An equal opportunity employer. Box Z -39 level references. Can add prestige to station. Box Z -30, BROADCASTING. eip Wanted Programing, BROADCAST STATION Production, Others CONTROLLER ATTENTION TRAFFIC /OPERATIONS /BUSINESS PERSONNEL Communications industry corporation has Paperwork. Systems. Inc.. the nation's leading supplier of minicomputer -based systems for traffic. ac- opening for qualified person at one of its TV counting. billing and payroll processing now has openings for installation specialists. stations. Prefer a graduate accountant; several This challenging lob offers excellent compensation plus lull travel expenses, and medical coverage. The years experience in a medium or large TV sta- work is very demanding: travel is heavy, with field trips all over North America averaging three weeks at a tion or experience auditing broadcast proper- time to PSI System locations. Much of the work is done under substantial pressure. often with long hours. ties is required. Offsetting these demands is the PSI schedule which allows adequate free time at your home between in- We need an outstanding person with plenty of stallation. Applicants need not move to a new location. growth potential; high degree of intelligence meet and motivation combined with managerial Applicants should the following cntene: have radio and/or TV experience in the area of traffic and/or capability including the ability to work well accounting: be an effective communicator with, and trainer of, people: be free to travel extensively, and with top level staff. Group accounting experi- be able to work under pressure and understand human and workllow relationships clearly. You should not ence would be helpful. require close supervision. This opening is in an outstanding location. In If accepted, you will be placed in a training program with one of the men or women presently employed volves relocation. To be considered send by us in this capacity, and will become part of this fast -growing firm. brief employment history including salary pre NO PHONE CALLS. PLEASE! Send a complete resume along with a detailed letter indicating why you gression to Box Z -61, BROADCASTING. think this Job would be best filled by you to: An Equal Opportunity Employer PAPERWORK SYSTEMS INC. PO. BOX 38. BELLINGHAM, WASHINGTON 98225 (Application period closes December 10, 1976.) Help Wanted Sales SALES PROMOTION /DEVELOPMENT/ Situations Wanted News RESEARCH California network affiliate in medium size market needs a television sales WANTED: TV TALK SHOW oriented promotion /development /research manager capable of following A "Mike Wallace" type seeks Talk Show some assignments through to actual presentation to client. Must have televi- any mkt. Am own producer. Will do news sion experience in either sales or research /promotion, thoroughly familiar also. Salary secondary to opportunity replies to with ARB and Nielsen. Good idea person; experienced with TVB -as we do Confidential Box Y-209, BROADCASTING. not live by ratings alone. If you have on -air and print promotion experience, so much the better. Starting salary Si 2,500 to $15,000 depending on experi- ence. Company provides better than average fringe benefit plan. If interested and qualified, send complete work history to Box Z -70, ,BROADCASTING. Anchor /producer. Experienced all phases TV news. Good ratings record. Position open after Jan. 1st. A proven journalist who desires a AN EQUAL OPPORTUNITY EMPLOYER M/F move up to a challenging market and Help Wanted News position. Strong producer, top -rated anchor, creative and thorough re- porter, prefer top -50 market, but all offers considered. NEWS EDITOR Reply Box Z -68, BROADCASTING. California network affiliate, medium size market, has opening after January 1st for News Editor. Must have television news experience as reporter and Placement Service capable of some anchor work. Primary duties will be to direct small staff and cover a "beat" yourself. Will have final word on composition of each nights newscasts. A plus will be news investigative experience. Stations's RADIO- TELEVISION -CATV 11, No. 1 newscasts, 6 and rated. Starting salary $12,500. Company has bet- STATION OWNERS 8 MANAGERS ter than average fringe benefit plan. If interested and qualified, send com- We will recruit your personnel plete work history, in confidence, to Box Z-69, BROADCASTING. at no charge to you. Call the AN EQUAL OPPORTUNITY EMPLOYER MIF "PERSONNEL HOTLINE" 305 -659 -4513

Broadcasting Dec 6 1976 84 Miscellaneous Employment Service For Sale Equipment $$ CASH FOR UNSOLD TIME SS WE HAVE THE JOBS I I I BROADCAST SALES ASSOCIATES Subscrlb To: PO. 15236 ENG CAMERA St. Petersburg, Fl. 33733 Ikegami Model HL -35, Eleven Person -to- Person COLLECT for Bob months old. Unusual circumstances Benson 813 -522 -0090 make this camera available for fast WE SELL YOUR UNSOLD TIME Box 51, Llncolndal, N.Y. 10540 sale at about 'V new cost. Act now! ALL OF IT! Number "On. In Weekly Nationwide Contact, Employment Listings for Radio, TV, DJ's, PD's, Bill Overhauser News, Announcers, Safes a Engineers. CORINTHIAN MARKETING 515.00 3 mo. 112 Issues); 530.00 1 2 mo. STAGECOACH 150 Issues) No C.O.D.'s, Please P.O. Box 5948 Incline SUPER item for Country Station. Village, NV Package complete includes 1880 Coach beautifully restored to like new Telephone (702) 831-3174 with sound system & new trailer. Four perfectly matched western ponies, two BROADCAST sets of harness and nearly new trailer. RADIO & TELEVISION Ready to show! KBCM Sioux City, la., Four GE PE -350 Color Cameras with PE -400 (712) 258 -5595. Jobs Across America yokes. Accessories include: 4 encoders Model Call Mike Lawrence 714-673-8520 4TV1 I5A1, 4 CBS Image Enhancers Model American Media Systems 527, 4 Remote Control Panels with paint pots Radio Drama 3416 Via Lido and joy sticks, 5 Angenieux It) x 1 Zoom Lenses Newport Beach, California 92663 18 -180mm F2.2 with 4 x 2 and s 3 Range Ex- tenders, 9 spare Chroma Preamps, B spare Luminance Preamps, and 16 Plumbicons with no spots or lag. Larry Ocker, WTTW -TV, 5400 N. LUM and ABNER St. Louis Avenue, Chicago, IL 60625, (3121 5 - 15 MINUTE ATTENTION MANAGEMENT 583 -5000. PROGRAMS WEEKLY PERSONNEL Lum & Abner Distributors MAJOR MARKETS are calling if you Wanted To Buy Stations 1001 SPRING have an outstanding track record as LITTLE ROCK, ARK. 72202 General Manager, Sales Mnaager, Pro- Phone (501) 376 -9292 gram Manager, News Director or Techni- cal Engineer. Positions are fee paid. Financially qualified buyer look- Send your story to ing to purchase radio station(s). Radio Programing Key Personnel Employment Agency More interested in potential than 116 South Main Street, South Main current billing. Towers Box Z-7, BROADCASTING * SAM SPADE * FRED ALLEN Wilkes- Barre, Penna. 18701 * YOUR HIT PARADE * BIG TOWN * AMOS 'N ANDY Plus over 1 000 other Old Time Radio Management Consultants Shows now available for hall hour strict prop amming der the tale FLORIDA CAT WHISKERS s SMALL STATION OWNERS PROGRAM DISTRIBUTORS AM or AM & FM Losing money? You 1001 SPRING STREET LITTLE ROCK. ARKANSAS 72202 Marginal? shouldn't be! (501) 3769292 30 -year Broadcast Pros now accepting new 300 -900k range clients. Hear our plain -talk first survey If you Box Z -65 like our ideas well work longer - your terms. Television Programing Let's start talking -COMMUNICATIONS MAN- BROADCASTING AGEMENT ASSOC. Box 4521, Arlington, Va. 22204. NATIONAL SYNDICATOR For Sale Stations with extremely successful track record currently looking for television proper- Buy -Sell -Trade ties for national distribution. If you have a program or feature you think would Southwestern AM fulltimer -Home sell, let us see it. Send video -cassette CHARGE -A -TRADE (returned) to Box 26782. Philadelphia. Top 50 market stations! Trade adjacent to Station, ideal for owner advertising time (smaller sta. or Manager. Valuable real estate in- Pa., 19117 tions trade other due bills or merchandise) for merchandise. cluded. Principals only write Box travel and hundreds of business Z -29, BROADCASTING Special Programing needs. FREE BOOKLET AVAILABLECALL TOLL FREE 800- 327 -5555 /except Florida) SPECIAL PROGRAMING JQ01 E COmrmrti.I aye F,. LNudrrd.l.. FL 37300 1301E291 2700 i ustNUALF ,5.0x,,, 00.NV.411.ANfArCRrfWVr((F it COCOA FCx. Bluegrass music has a wide range audience appeal. Use it to your ad- A LEADING STATION IN vantage. How? Write: Standard Pro- CAROLINA'S AT LESS THAN 2 ductions Inc., 1019 Shaker Cir., Me- TIMES GROSS. PROFITABLE quon, Wis. 53092. Or call (414) TRADE FOR REGIONAL FULLTIME. 241 -3717. Box Z -53, s. 16 + ACRES IN VA. BEACH, VA. BROADCASTING Instruction I'm willing to trade property for Radio or TV station(s) of equal value. Must NOTICE be located in Va., N.C., Maryland, or There will be a series of D.C. Acreage zoned for duplex apart- Major Market Ethnic AM station avail- tree seminars on "How to find ments in busy corridor of Va.'s able at extremely attractive multiple. a lob at a radio or TV station" fastest growing city. Contact: Bill Ideal owner operator opportunity. Sta- To attend, phone 321 -9400 tion established in formal for 15 years. 1600 Dr., Va. for a reservation. Weller, Keswick Norfolk, Prefer minority buyer. Asking price OMEGA STATE INSTITUTE (804) 623-9777. S650.000 cash. 237 E. Grand Ave., Chicago TTy2355118. * * *T *Tyy * * ** Boz Z -55, BROADCASTING

Broadcasting Dec 6 1976 85 For Sales Stations For Sale Stations Continued Continued DEEP SOUTH Power AM Day with FM. Fully automated - great equipment -Land and Building. Two sta- tion market. 1/2 million people in coverage Cecil L. area of AM. John Mitchell & Associates A Confidential 31'8- 865 -8668 or 318- 222 -0732 Richards 526 Lane Bldg., Shreveport, La. inc. Service WE HAVE BUYERS: We need listings! Suri Brokers media brokers Specialize in Negotiations to Owners & Sales and Appraisals Negotiations' Appraisals of Radio Stations Radio T. V. Newspapers Drawer AM Jacksonville. N.C. 28540 Qualified Buyers or Call Shelton Kellum (703) 82 1-2 552 919- 347 -6251 919 - 326 -4704 Suite 408, 7700 Leesburg Pike Falls Church, Va. 22043

Florida lulltimer with superior coverage avail- lulltime SE Small able. Extensive capital improvement already 100,000 watt stereo and powerful Profitable $230K S50K AM in good size S E. Metro Area. Terms. SE Small Daytime 575K completed. Serves one of Florida's fastest 29% AM /FM near central Kentucky. Single station SE Metro Daytime $500K $240K growing metro areas and the price of S950.- market. $195,000. Terms. SW Small AM /FM 5325 29T., 000 cash includes all real estate. Station cur- Fulltime AM and Class A FM in large central South Sm -Med CATV Bid rently has modest cash flow and substantial Florida city. $670,000. Owner wants offer. Atlanta - Boston -Chicago - Dallas growth is Class "C" stereo in Miss., 1,182,000 popula- assured based on market protec- New York -San Francisco tions. tion in .05 MV /M coverage area. Terms. AM /FM in Miss. Small town, Sales about Box Z -56. BROADCASTING S1 20,000. $166,000 cash. CHAPMAN AM /FM in southern Indiana. Small town. ASSOCIATES' Coverage area about 140,000. Real Estate. nationwide service $225,000. Small down payment. BUSINESS BROKER ASSOCIATES 1835 Savoy Dries, Atlanta. Georgia 30341 615- 894 -7511

Rates, classified listings ads: BROADCASTING'S CLASSIFIED Help Wanted 50e per word -$10.00 weekly minimum. a (Billing charge to stations and firms: Sr 00). RATES PAUL CAGAN - Situations Wanted. 40C per word -S5.00 weekly mini- 1aaOClATaa. INC. mum. Payable In advance. Check or money order only 100MERRiCKROAD ROCKVItiECENrR( N I15701516176r 5516 - Ail other classifications. 60c per word -$10.00 weekly minimum. When piecing an ad indicate the EXACT category desired. Television or Radio. Help Wanted or Situations Wanted, Man- - Add $2.00 for Boa Number per Issue. Rates, agement. Sales, Etc If this information is omitted we will deter- classified display ads: -Situations Wanted (Personal ads) 52500 per inch The mine. according to the copy enclosed, where the ad Should be All other 545.00 per inch placed. No make goods will be inn if all information is not in- - Ted Hepburn cluded - More than 4" billed at run -of -book rate. Company -Stations for Sale. Wanted to Buy Stations, Employment Agen- The Publisher is not responsible for errors In printing due to il- cies and Business Opportunity advertising requires display Media Brokerage /Appraisals legible copy Type or print clearly all copy' space PO. Box 42401 Cincinnati, OH Copy: Deadline is MONDAY lot the following Mondays issue Publisher reserves the right to alter Classified copy to 45242 Copy must be submitted in writing. conform with the provisions of Title VII of the Civil Rights Act of 1984. a amended. Phone 513/791 N. -8730 No telephone Copy accepted. Agency Commission only on display space. Replies to ads with a box number should be addressed to Box Include i Number, clo BROADCASTING. 1735 DeSales Sr NW, `Nash - Word Count: name and address. Name of city (Des MEDIA BROKERS ington. DC 20036 Moines) or of state (New York) counts as two wads. Zip Code or phone number including area code counts as one word. APPRAISERS Since January 1, 1974, BROADCASTING no longer for- (Publisher reserves the right to omit Zip code and/or abbreviate RICHARD A. wards audio tapes. transcriptions, films or VTR's. words if space does not permit) Count each abbreviation. in- BROADCASTING cannot accept copy requesting audio itial. single figure or group of figures or letters as a word. Sym- tapes, transcriptions, Illms or tapes to be sent to a box bols such as 35mm. COD. PO, GM, etc count as one word. Hy- number. phenated words count as two words. seen=riS NORTH MICHIGAN -CHICAGO6D611 s Name Phone 312.467.0040 bIl

Brokers & Consultants to the City State Zip Communications Industry Insert time(s). Starting date Box No, THE KEITIt W. HORTON COMPANY, INC 1705 Lake Street Elmira, New York 14902 Display (number of inches). P0. Box 948 1807) 733 -7138 Indicate desired category:

LARSON /WALKER 8 COMPANY Copy' Brokers, Consultants 8 Appraisers Los Angeles Washington Contact William L. Walker Suite 506, 1725 DeSales St., H.W. Washington, D.C. 20039 202- 223 -1553

Broadcasting Dec 6 1976 86 StockE Index

Approv. Total market Closing Closing snares capnaA- Stock Wed. Tues. Net change change 1976 PIE out lotion Symbol Lxcn Dec. 1 Nov. 23 m wee* in week Hip Low roba !0001 !0001

Broadcasting ABC ABC 38 37 1/4 + 3/4 + 2.01 3B 1/2 19 7/8 15 17,625 669,750 CAPITAL CITIES CCB 53 53 1/2 - 1/2 - .93 55 3/4 42 1/4 12 7,764 411,492 CBS CBS 55 1/2 54 1/2 1 + 1.83 60 1/2 46 3/4 10 28,313 1.571.371 COX COX 30 3/4 30 1/8 + 5/8 + 2.07 37 3/4 28 3/4 10 5,863 180,287 GROSS TELECASTING GGG 12 1/8 11 7/8 + 1/4 + 2.10 12 1/2 10 7 800 9,700 KINGSTIP COMMUN. KTVV 4 5/8 4 3/4 - 1/8 - 2.63 4 7/8 2 1/4 17 461 2,132 LIN LINB 17 15 3/8 + 1 5/8 + 10.56 17 3/4 9 5/8 8 2.382 40,494

MOONEY MOON 1 3/4 1 7/8 - 1/8 - 6.66 3 7/8 1 3/4 3 425 743 RAHALL RAHL 7 1/8 7 1/8 .00 7 3/8 4 1/2 13 1,297 9,241 SCRIPPS -HOWARD SCRP 29 1/2 30 1/2 - 1 - 3.27 30 1/2 20 1/2 7 2,589 76,375 STARR ** SBG 2 1/4 2 3/8 - 1/8 - 5.26 5 2 1/4 1,202 2,704 STORER SBK 23 3/4 23 1/2 + 1/4 + 1.06 25 1/4 12 3/4 6 4,876 115,805 TAFT TFB 28 1/2 29 3/4 - 1 1/4 - 4.20 31 1/2 23 1/4 8 4,070 115.995 TOTAL 77,667 3.206,089 Broadcasting with other major interests

ADAMS -RUSSELL AAR A 3 1/2 3 1/4 + 1/4 + 7.69 4 3/4 2 7 1,262 4,417 AVCO AV N 14 1/2 14 + 1/2 + 3.57 14 3/4 4 1/2 2 11.541 167.344 JOHN BLAIR BJ N 10 1/8 10 3/8 - 1/4 - 2.40 11 1/4 5 6 2.406 24.360 CHRIS-CRAFT.* CCN N 5 1/8 5 3/8 - 1/4 - 4.65 6 3/8 4 1/2 12 4,162 21.330 COMBINED COMM. CCA N 19 18 1 + 5.55 20 12 5/8 9 6,363 120.897 COWLES CWL N 12 1/8 11 3/4 + 3/8 + 3.19 12 1/8 6 1/8 16 3,969 48,124 DUN E BRADSTREET DNB N 27 3/4 28 1/2 - 3/4 - 2.63 33 3/4 24 5/8 16 26.571 737,345 FAIRCHILD IND. FEN N 8 3/8 8 3/4 - 3/8 - 4.28 11 1/2 6 1/8 10 5.708 47.804 FUQUA FOA N 10 1/2 10 7/8 - 3/8 - 3.44 10 7/8 4 1/2 8,844 92,862 GANNETT CO. GC! N 37 5/8 36 1/2 1 1/8 + 3.08 40 32 7/8 18 21.108 794.188 GENERAL TIRE GY N 25 3/8 25 + 3/9 + 1.50 25 5/8 17 5/8 6 21,954 557.082 GLOBE BROADCASTING ** GLBTA 0 2 3/8 2 3/8 .00 2 7/8 1 1/2 2,783 6,609 GRAY COMMUN. 0 6 3/4 6 3/4 .00 7 1/4 6 4 475 3,206 HARTE -HANKS HHN N 25 1/2 25 5/8 - 1/8 - .48 25 3/4 17 1/8 11 4.383 111.766

JEFFERSON -PILOT JP N 30 1/8 29 1/8 + 1 + 3.43 31 7/8 25 5/8 11 24.078 725.349 KAISER INDUSTRIES KI A 12 3/4 12 3/4 .00 16 8 8 28.119 358.517 KANSAS STATE NET. KSN 0 4 1/8 4 1/8 .00 4 7/8 3 8 1.826 7.532 KNIGHT -RIDDER KRN N 36 1/4 36 5/8 - 3/8 - 1.02 37 1/8 28 7/8 12 8.305 301,056 LEE ENTERPRISES LNT A 18 1/2 18 3/8 + 1/8 + .68 25 1/2 15 3/8 11 3,352 62.012 LIBERTY LC N 16 3/4 17 1/8 - 3/8 - 2.18 18 5/8 9 1/2 6 6,762 113.263

MCGRAW -HILL MHP N 16 15 1 6.66 17 12 3/4 10 24.690 395.040 MEDIA GENERAL MEG A 16 3/4 16 3/8 + 3/8 + 2.29 19 1/2 14 1/4 8 7,276 121.873 MEREDITH MDP N 16 1/8 16 3/8 - 1/4 - 1.52 17 5/8 10 1/4 4 3.064 49.407 METROMEDIA MET N 24 3/4 25 1/2 - 3/4 - 2.94 29 3/4 15 7 6.730 166.567 MULTIMEDIA NMED 0 19 20 - 1 - 5.00 20 14 1/4 9 4,390 83.410 NEW YORK TIMES CO. NYKA A 15 1/4 14 3/8 + 7/8 + 6.08 17 3/8 11 1/2 12 11,206 170.891 OUTLET CO. OTU N 17 1/2 17 1/8 + 3/8 2.18 19 12 7/8 6 1.438 25.165 POST CORP. POST 0 15 3/4 15 1/2 + 1/4 + 1.61 15 3/4 A 575 875 13,781

REEVES TELECOM.. RBT A 1 7/A 1 7/8 .00 2 1/2 1 1/8 2,376 4,455 ROLLINS ROL N 21 1/2 22 3/8 - 7/8 - 3.91 27 3/8 20 3/4 13 13.404 288,186 RUST CRAFT RUS A 7 3/4 7 5/8 + 1/8 + 1.63 9 7/8 5 5/8 6 2.291 17,755 SAN JUAN RACING SJR N 8 3/4 8 3/4 .00 10 1/4 7 1/4 6 2.509 21.953 SCHERING- PLOUGH SGP N 42 1/4 44 - 1 3/4 - 3.97 59 3/4 42 1/4 15 54,037 2.283.063 SONDERLING SD8 A 14 3/4 13 1/2 + 1 1/4 + 9.25 14 3/4 6 3/4 5 731 10,782 TECH OPERATIONS.* TO A 2 1/8 2 5/8 - 1/2 - 19.04 4 3/4 2 1/8 1.344 2.856 TIMES MIRROR CO. TMC N 20 1/8 20 + 1/8 .62 23 3/4 18 1/4 11 33.905 682.338 WASHINGTON POST CO. WPO A 43 3/4 43 L/4 + 1/2 + 1.15 43 3/4 21 3/4 11 4.546 198.887 WOMETCO WOM N 11 7/8 12 - 1/8 - 1.04 13 1/4 8 7/8 7 9,470 112,456 TOTAL 378.253 8,953,928 Cablecasting

ACTON CORP. ATN 3 1/4 3 3/8 - 1/8 - 3.70 3 3/4 1 1/8 10 2,640 8,580

AEL INDUSTRIES AELBA 2 3/8 1 7/8 + 1/2 + 26.66 2 3/8 3/4 1.672 3,971 AMECO ACO 5/8 7/8 - 1/4 - 28.57 1 3/4 3/8 1,200 750 AMERICAN TV E COMM. AMTV 20 20 .00 21 3/4 13 1/2 16 3.359 67.180 ATHENA Comm.* 1/8 1/8 .00 1/2 1/8 2,125 265 BURNUP E SIMS BSIM 4 3 1/2 + 1/2 + 14.28 6 1/2 3 1/4 50 8,349 33.396 CABLECOM- GENERAL CCG 5 1/4 5 1/4 .00 8 1/8 4 1/8 5 2,560 13,440 CABLE INFO. 3/4 3/4 .00 1 1/4 1/4 4 663 497 COMCAST 3 5/8 3 3/8 + 1/4 + 7.40 3 5/8 1 7/8 45 1,708 6,191 COMMUN. PROPERTIES COMU 4 1/4 4 1/4 .00 4 1/4 1 7/8 47 4,761 20.234 COX CABLE CXC 16 15 3/4 + 1/4 1.58 17 3/4 13 16 3.560 56.960 ENTRON ENT 2 1 3/4 + 1/4 14.28 2 1 1/2 2 979 1,958 GENERAL INSTRUMENT GRL 17 3/8 16 5/8 3/4 * 4.51 17 5/8 8 1/4 38 7.178 124,717 GENEVE CORP. GENV 9 8 3/8 + 5/8 * 7.46 10 6 1/2 60 1.121 10.089 TELE- COMMUNICATION TCOM 3 1/2 3 1/2 .00 5 1/4 2 7/8 50 5,181 18,133 TELEPROMPTER.. TP 7 5/8 8 1/8 - 1/2 - 6.15 9 3/8 5 3/4 16,634 126.834 TIME INC. TL 36 35 + 1 + 2.85 36 32 12 25,000 900,000 TOCOM TOCM 2 7/8 2 7/8 .00 3 1/4 1 5/8 10 617 1.773 UA- COLUMBIA CABLE UACC 15 15 1/2 - 1/2 - 3.22 15 1/2 9 13 1,700 25,500 UNITED CABLE TV ** UCTV 3 7/8 3 3/8 + 1/2 14.81 3 7/8 1 5/8 1,879 7,281 VIACOM VIA 9 1/8 9 + 1/8 * 1.38 11 3/4 7 7/8 9 3,705 33.808 TOTAL 96,591 1.461,557

Broadcasting Dec 6 1976 87 Approx. Total market Closing Closing shares capitali- Stock Wed. Tues. Net change / change 1976 PIE out zation symbol Excn. Dec. I Nov. 23 in week in Week High Low rabo (0001 (000)

Programing

COLUMBIA PICTURES CPS N 6 5/A 5 1/2 + 1 1/8 + 20.45 7 7/8 4 1/2 5 6,748 44.705 DISNEY DIS N 43 3/4 45 1/4 - 1 1/2 - 3.31 63 43 5/R 19 31,010 1,356,687 FILMWAYS FAY A 6 1/8 6 1/4 1/8 - 2.00 10 1/4 5 1/4 5 2,404 14,724 FOUR STAR* 1/2 1/2 .00 5/8 1/4 5 667 333 GULF + WESTERN GA N 16 5/8 16 3/4 1/8 - .74 26 7/8 15 1/2 4 45,162 750,818 MCA MCA N 34 1/8 33 5/8 + 1/2 + 1.48 36 1/4 25 6 17.445 595,310 MGM MGM N 14 14 .00 15 3/4 12 7/8 7 13,102 183.428 TELETRONICS INTL. 0 5 3/4 5 3/4 .00 9 5/8 3 3/4 8 837 4.812 TRANSAMERICA TA N 13 7/8 13 3/4 + 1/8 + .90 13 7/8 8 1/4 8 64.973 901,500 20TH CENTURY -FOX TF N 9 7/8 9 7/8 .00 15 8 3/4 8 7, 568 74,734 WALTER READE WALT 0 1/A 1/8 .00 3/8 1/8 6 4,296 537 WARNER WCI N 22 5/A 23 3/4 - 11 /8 - 4.73 25 17 1/2 21 17,001 384,647 WRA TH ER WCO A 4 3/8 4 5/8 1/4 - 5.40 5 1/8 3 1/8 8 2,244 9.817

TOTAL 213,457 4,322,052

Service

BBDO INC. 8800 0 22 1/4 21 3/4 + 1/2 + 2.29 22 1/4 16 3/4 8 2,513 55.914 COMSAT CO N 29 3/8 28 3/4 + 5/8 2.17 31 3/4 23 7/8 7 10,000 293,750 DOYLE DANE BERNBACH DOYL D 17 1/4 16 3/8 + 7/8 5.34 17 1/4 8 7/8 8 1,816 31.326 FOOTE CONE E BELDING FCB N 14 7/8 14 1/4 + 5/8 4.38 14 7/8 10 1/4 7 2.332 34,688 GREY ADVERTISING GREY 0 16 15 1/2 1/2 + 3.22 16 6 7/8 7 1.104 17.664 INTERPUBLIC GROUP IPG N 28 3/8 27 7/8 1/2 + 1.79 28 3/8 16 3/8 7 2.290 64.978 MARVIN JOSEPHSON. MRVN 0 10 3/8 10 + 3/8 3.75 10 3/B 6 3/4 5 1.854 19.235 MCI COMMUNICATIONS ** MCIC 0 1 5/8 1 1/2 + 1/8 + 9.33 3 3/e 1 3/A 16,795 27,291 MOVIELAB MOV A 1 1/A 1 1/4 - 1/8 - 10.00 2 5/8 5 1.409 1.585 MPO VIDEOTRONICS MPO 4 3 1/4 3 5/A - 3/8 - 10.34 4 1/4 2 3/8 5 537 1.745 NEEDHAM. HARPER NDHMA 0 10 1/2 8 3/4 + I 3/4 + 20.00 10 1/2 5 5/A 5 823 8641 A. C. NIELSEN NIELB 0 19 3/4 19 5/8 1/8 .63 24 5/8 16 3/4 12 10.598 209,310 OGILVY E MATHER OGIL 0 26 3/4 26 1/4 + 1/2 1.90 27 1/2 17 8 1.805 48,283 J. WALTER THOMPSON JWT N 14 1/2 14 3/8 + 1/8 + .86 14 1/2 7 7/8 7 2.649 38,410 TOTAL 56,525 852,820

Electronics /Manufacturing

AMPEX APX N 6 5/8 6 3/8 + 1/4 3.92 9 1/4 4 3/4 10 10,885 72.11 ARVIN INDUSTRIES ARV N 13 5/8 13 7/8 1/4 - 1.80 16 9 5/8 4 5.959 81,19 CCA ELECTRONICS CCA 0 3/8 3/8 .00 1/2 1/8 2 897 33 CETEC CEC A 1 3/4 1 7/8 1/8 6.66 2 3/4 1 1/4 10 2,244 3,92 COHU, INC. COH A 2 3/8 2 3/8 .00 3 5/8 2 20 1.617 3,84 CONRAC CAX N 23 21 7/8 1 1/A 5.14 29 1/8 20 7 1.427 32.82 EASTMAN KODAK EASKD N 85 84 7/8 + 1/8 + .14 116 3/4 84 22 161,347 13,714,49 FARINON ELECTRIC FARN 0 8 1/4 8 1/2 1/4 - 2.94 11 1/2 7 11 4,291 35,40 GENERAL ELECTRIC GE N 51 1/4 51 1/2 1/4 - .48 58 3/4 46 13 184.581 9.459.77 HARRIS CORP. MRS N 53 1/2 53 7/8 - 3/8 - .69 54 3/8 33 3/4 11 6,071 324,79 HARVEL INDUSTRIES* HARV 0 5 1/2 5 1/2 .00 6 1/2 2 3/4 14 480 2.64 INTL. VIDEO CORP. ** IVCP O 1 1/4 1 3/8 1/A - 9.09 3 1/8 1 1/8 2,701 3,37 MICROWAVE ASSOC. INC MAI N 18 1/4 18 3/4 1/2 - 2.66 21 7/8 13 3/4 11 1,320 24,09 3M MMM N 56 1/4 58 1/2 2 1/4 - 3.84 66 1/2 52 1/2 21 114,240 6,426,00 MOTOROLA MOT N 52 1/2 50 1/2 + 2 + 3.96 57 3/4 41 1/4 20 28,353 1,488,53 N. AMERICAN PHILIPS NPH N 28 3/4 29 1/2 - 3/4 - 2.54 33 19 7/8 7 12,033 345.94 OAK INDUSTRIES DEN N P, 7/8 9 1/4 3/A - 4.05 12 1/4 7 1/4 8 1,639 14.54. RCA RCA N 25 5/8 25 5/8 + 2.50 30 18 7/8 13 74,728 1,914,90 ROCKWELL INTL. RDK N 29 28 1/8 + 7/8 + 3.11 32 1/2 23 3/8 8 31.200 904.801

RSC INDUSTRIES RSC A 1 3/A 1 5/8 - 1/4 - 15.38 2 1/2 1 3/B 7 2,690 3,69. SCIENTIFIC- ATLANTA SFA A 18 5/8 17 3/4 + 7/8 4.92 18 7/8 10 1/4 13 1.657 30.86: SONY CORP. SNE N 8 7 5/8 + 3/8 + 4.91 9 7/8 7 1/4 19 172,500 1,380, 00. TEKTRONIX TEK N 63 1/2 62 3/8 + 1 1/8 + 1.80 67 44 1/4 17 8.671 550.601 TEL EMAT ION TIMT 0 1/2 1/2 .00 1 1/4 1 1,050 52! VARIAN ASSOCIATES VAR N 13 7/8 13 7/8 6.73 17 1/4 12 12 6,838 94.87 WESTINGHOUSE WX N 16 13 3/4 + 2 1/4 + 16.36 19 1/B 13 7 87,503 1.400,041 ZENITH ZE N 26 26 1/4 1/4 - .95 38 1/4 23 5/8 12 18,818 489.261 TOTAL 945,740 38,803,415

GRAND TOTAL 1.768.233 57,599,86f

Standard & Poor's Industrial Average 114.1 113.7 + .4

A- American Stock Exchange Over.the-counter bid prices supplied by 'Stock did not trade on Wednesday, closing P/E ratios are based on earnings per -share M- Midwest Stock Exchange Hornblower 8 Weeks, Hemphill -Noyes Inc.. price shown is last traded price. ligures for the last 12 months as published N.New York Stock Exchange Washington. "No PIE ratio is computed, company by Standard & P001.5 Corp. or as obtained 0 -over the counter (bid price shown) Yearly high-lows are drawn from trading days registered nel lost. through Broadcasting's own research. Earn- P- Pacdic Stock Exchange reported by Broadcasting Actual ligures "'Stock split ings figures are exclusive of extraordinary may vary slightly gains or losses.

Broadcasting Dec B 1976 88 Profileras

Joe Fogarty: new factor in channels. That, he says, "is an excellent in balanced FCC equation point." Would such favoritism be feasible or legal? He is not sure. But, he says, "We've got to do everything we can to pro- There is about FCC Commissioner Joseph mote minority ownership in broadcasting. R. Fogarty the look an aging altar of boy. It's a white man's world in communica- At 45, he is beginning to gray, but he is tions" still gentle, almost seraphic, in his looks, When he is asked about such a bread - and his appearance seems to fit neatly with and- butter issue -for broadcasters -as the a deferential air. ( "1 wouldn't try to kid five -year license, he indicates he does not you," he will say with apparent sincerity to feel strongly about lengthening the license a visiting reporter. "You could see right period beyond three years. His concern is through me But a word caution: ") of with the service the licensee provides. Don't be deceived. Joe Fogarty is a man of "The longer the period between conviction who speaks his mind. And in renewals," he says, "the greater the com- an agency operated according to the con- mission's obligation to make certain the its servative philosophy of chairman, licensee lives up to its public interest Richard E. Wiley, Commissioner Fogarty, obligation." a Democrat, is a liberal "a traditional - What does this add up to ideologically? liberal." In short, he is not one to be over- looked. "I'm a liberal," he says, "a traditional liberal." One almost expects the windows Mr. Fogarty, who joined the commission Joseph Robert Fogarty- member. FCC; b. Jan. to crack and the ceiling to fall at the on Sept. 17, waited no more than a week 12, 1931. Newport, R.I.; AB. College of the Holy remark. There has not been a commis- before making his presence felt: He voted Cross. Worcester, Mass.. 1953; U.S. Navy, sioner offering that self- description since on some complicated common -carrier 1953 -59; Naval School of Justice, Newport, Nicholas Johnson departed the FCC items, then he took on the commission 1955; J.D., Boston College Law School, Boston, premises in 1973. and its staff in what turned out to be a los- 1959; Enos & McCarthy, Lowell. Mass.. There is no question that Commissioner ing -and heated -argument over whether 1959 -60; Moore, Virgadamo, Boyle & Lynch, Fogarty approaches his job from a point of Newport. 1960 -64; staff counsel. Senate public broadcasting stations bear the same view from that Chairman Commerce Committee. 1966 -75; counsel. different of obligation as do commercial stations to Wiley. His concern, he has said, is to ease Senate Communications Subcommittee, afford "reasonable access" to political can- the regulatory burden on broadcasters, didates. 1975 -76; m. Joan Baxter, July 20, 1957; children -John. 18; Anne, 16; Katherine, 15: "consistent with the public interest." In plunging into his new duties so pre- Mary Elizabeth. 13 Brendan. 12, Megan. B. Commissioner Fogarty seems more at cipitously, Commissioner Fogarty does not home with the attitude of Commissioner feel he was reckless. He believes his expe- be "forever grateful" to Boston College Benjamin L. Hooks, with whom he has rience on Capitol Hill equipped him to act for enabling him to earn his degree. (One sided on a number of issues and who has on the matters that he did. (Indeed, he still of his professors, incidentally, was a been tapped to be the next executive insists he was right in holding that Con- priest, Robert Drinan, now Representa- director of the National Association for gress did not have public broadcasting in tive Drinan [D- Mass.].) the Advancement of Colored People. when mind it adopted the "reasonable ac- Commissioner Fogarty is grateful, too, "Ben keeps talking about the 'poor cess" provision that Senator James to Senator John O. Pastore (D- R.I.), the folk,' " Commissioner Fogarty said the used in demanding Buckley [R- C -N.Y.1 retiring chairman of the Senate Com- other day. "You've got to look at the im- time to present commercials over the facil- munications Subcommittee, who hired pact of what you do on the 'poor folk..'" ities of a number of New York state public Mr. Fogarty in 1963, when he was practic- As his train of thought returned to what television stations. "I was in on the debate ing law and participating in local Demo- he said was the commission's "atrocious" in 1971, so why should 1 hold back ?" he cratic politics in Newport, where he had decision that permitted public television asks.) "On- the -job training is fine, but I grown up (and, indeed, had served as an stations to be used "for political pur- have an obligation to participate." altar boy, at St. Joseph's Church), to aid poses;' it seemed that he was thinking not Words like obligation and duty come up him with matters coming before the full solely of people who were economically often in his conversation. Determination Commerce Committee. But he disabuses disadvantaged. is another word those who know Mr. questioners of the notion that a remark he All this, mind you, from a commis- Fogarty might use in describing him. had made -that he is "Pastore's man" - sioner who plans to specialize in the ar- There is, for instance, the matter of his law implied that the senator controls him. "I cane field of common carrier regulation. degree from Boston College. He managed trained under Senator Pastore, and we He is not an expert in the subject; he is lay- study to that while in the Navy in the 1950's. So think alike on most issues," Commis- ing on a rigorous regimen of But he sees the thrust the long as he was based in Boston, attending sioner Fogarty says. "But 1 am my own become one. of activity headed increasingly classes at night was not a great burden, man" commission's even though he was married and the He is demonstrating that in the views he in the direction of such matters as com- data processing father of a baby son. But in his final year, is expressing. For instance, he would favor puter communications, the Navy transferred him to Newport, 80 "experimenting" with VHF drop -ins, as and fiber optics -all matters, he says, he miles away over pre -superhighway roads. urged by the Office of Communication of finds "fascinating." "I couldn't quit;" he says, so he made the the United Church of Christ, provided Given his interests -and they include, 160 -mile round trip three or four nights a they did not cause "irreparable harm" to he says, seeing to it that broadcasters fulfill week for two semesters -except when a existing stations. What's more, he is their public interest obligations -Joe special Navy assignment prevented him "sympathetic" to UCC's suggestion that Fogarty himself should make for some in- from attending any classes for a five -week the commission favor minority -group triguing reading in the six- and -a -half years stretch. But he graduated, and says he will members in granting licenses for dropped- ahead.

Broadcasting Dec 6 1976 89 Editorialss

Hawaii calls instrument of government control is the question of whether the code has served its other professed purpose of defusing criticism In declaring the family -time restrictions of the television code to of television. The record suggests otherwise -by an appalling be illegal, Federal Judge Warren Ferguson gave the National volume. Association of Broadcasters an unusual opportunity to remove or If the stated aspirations of the architects of family time had repair that and other defects that have been accumulating in the been realized, the sanitization of 7 -9 p.m. would have stilled all code over the years. The evidence is slight, however, that the op- those editorials, speeches and seminars that persuaded the NAB portunity is fully recognized. directors to take action. The din is louder now and the partici- At a meeting a fortnight ago, the NAB's executive committee pants more numerous. Demands for reform have escalated. It wisely decided to recommend repeal of the requirement that says something about the efficacy of NAB code amendments television members of the association must also subscribe to the when the American Medical Association and the Parent Teachers code. That would be one step toward a desirable decentralization Association of America, as reported elsewhere in this issue, em- of self -regulation. There is no sign, however, that action will pro- bark on national campaigns to curb television violence. ceed much beyond that. Indeed some influential NAB directors Obviously there is a need for self restraint among television are talking about more controls instead of fewer. Illusions die broadcasters who have access to just about every person in the hard. nation. But no code can replace an individual editor's decision as The television code, like its radio predecessor, has been exalted to the point at which sex becomes objectionable or violence ex- by supporters as a deterrent to government regulation. The logi- cessive. Broadcasters may wish to take refuge in some set of stan- cal extension of that theory is that as self -regulation is institu- dards decreed from Washington, but the responsibility for the tionalized, government regulation will diminish. In practice it programing emerging from their transmitters is not transferable. hasn't worked that way, and even if it had, there would be a The near future of the television code is to be decided at the serious question as to why a private bureaucracy of regulation is NAB winter board meetings next month in Hawaii. The directors preferable to a government bureaucracy, if independence of ac- would be well advised to pack some new ideas with their swim tion is similarly circumscribed. The fact is, of course, that broad- wear and their sun -tan oil. casters now submit to two expanding bureaucracies, the NAB Television Code Authority and the FCC. It is also a matter of Talent squelcher record that the FCC learned years ago to turn NAB regulation into government regulation, without the formality of rulemaking The word from Jimmy Carter's provisional headquarters in or the risk of court appeal. Plains, Ga., last week was that the President-elect was drafting It all started when the FCC began questioning the license legislation to lock what he once called the revolving door between renewals of radio stations that exceeded the commercial time regulatory agencies and regulated industries. The aim, as ex- restrictions in the NAB radio code. As all radio licensees -NAB plained by his press secretary, Jody Powell, is to prevent people code subscribers or not -know now, the NAB code standards are from sharpening their skills and contacts in government service the FCC's renewal standards. The enforcement is as real as if the and then leaving to take jobs in private enterprises doing business government had written the rules in the first place. with the government. The precedent was put to use a few years later when, at the urg- There is, of course, a ring of rectitude in all of this. But in real ing of the present chairman of the FCC, the NAB television life both government and private enterprise are better served if directors tightened their code standards for the commercial load reasonable freedom of movement from one to the other is in children's programs. Those code standards are now the FCC's preserved. Unless Mr. Carter wants only drones to enter govern- standards, and any licensee -code subscriber or not -that ex- ment service in the expectation of spending whole lifetimes ceeds them does so at the risk of losing its license. there, he had better adjust himself to the prospect that the young Family- viewing time emerged from the same process of gov- and ambitious will submit to recruitment as a way station to larger ernment nudge and industry concession. However he may dis- rewards outside. avow it now, FCC Chairman Richard E. Wiley called the networks Present laws preventing obvious abuses of influences by those and the NAB in to do something about banishing sex and leaving government agencies, such as the FCC, for private violence from early evening periods. Arthur Taylor, then the new employment or professional practice, are adequate. Surely Mr. president of CBS (now at liberty), may have marched out carrying Carter can find larger enterprises to occupy his time. the flag in an attempt at instant leadership, but the principles had been settled in the FCC's offices. It remained but a formality for the NAB directors, at a special meeting during the asssociation's annual convention in April 1975, to reserve the 7 -9 p.m. period for programs suitable for family viewing, a criterion not otherwise defined. It is not irrelevant to recall that Mr. Wiley, in a luncheon ad- dress to the NAB convention preceding the board meeting that produced family time, archly referred to the impending delibera- tions of "my friends on the television board" (BROADCASTING. April 14, 1975). The record also shows that independent stations later negotiated their own deadlines for compliance with family - viewing time through coordination with the office of the FCC chairman. Judge Ferguson would have been gullible indeed to believe it when told that there was no one in the hen house but us Drawn for BROAnCASTINCI by Jack Schmidt chickens. "Don't you just love. these remote, jobs that get us out of those Quite apart, however, from the manipulation of the code as an stuffy studios ?"

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Just was the color of the s.ky Dust was the color of the town. The young sheriff moved toward the railway platform, pausing only to wipe his moist palms on his holsters. He watched the Union Pacific engine hurtle around the bend and screech to a clanging, hissing stop. Silently, the Dalton boys swung from the train onto the station platform. Suddenly the sheriff found himself staring down the barrels of three shotguns. The street behind him was empty but for the dust. There was no turning for help. As his hands crept slowly toward his gun belt he knew he had to say it now or forever hold his peace. A crooked smile played about the corners of his mouth, as he drawled, "Boys, I want you to hear me and hear me good. Just remember, that Xerox is a registered trademark of Xerox Corporation and, as its brand name, should be used only to identify its products and services :' Public education ranks amo uidance; top 3 Atlanta problems, accordin alute to a public school; recent community ascertainment ecognition program; WSB TV is responding with a ye de promotion; and camppaign, including: ttendance incentives. Editorials; A prime -time entertainment "Back to Lt t4 .nds, and "Operation Education" School" special with groups such as will continue until improvements "Earth, Wind and Fire "; are achieved. 3 live television convocations - the first featuring the Reverend The Jesse Jackson; WSB öl 5 -part mini -doc series; People's A half hour with Atlanta School Super- rnriled Choice intendent, Dr. Alonzo Crim; ATLANTA "Parenting" spots with helpful hints for

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