Dish TV India Limited

MAXIMUM TOGETHER Why advertise on DTH?

• Pay DTH is 40% of the total C&S HH’s in India • Captive base, Pan-India presence • Largely unique households (minimal overlap between DTH platforms) • Assured reach (most properties reach each and every HH of the subscriber base) • Incremental reach for every media plan, at a fraction of the cost • Long format videos that cannot be played anywhere else ADVERTISING OPTIONS Dish TV – Advertising Options on the platform

Reach based properties Available on

• Default Power-On ad (Forced)

Frequency based properties

• EPG Banner on Info Bar & Menu : HD & SD dish tv & d2h • Buzz (FCT / Segments / Red Button) dish tv & d2h

Customized Advertising (Clutter )

• Dedicated channel for Advertiser dish tv & d2h • Innovations in Special services dish tv & d2h Forced Ad

Boot up ad Stay time : 10 secs (video / static) Total Reach: 17 mn HH’s (currently available on dish tv only)

Viewership: Viewed at least once a day : 86.4% Viewed 2 - 4 times a day: 66.6% Viewed 5+ times: 19.8% • First screen that appears whenever the subscriber switches on his set-top-box

• The stay time is for 10 secs and remote is defunct for that VOLKSWAGEN Activity HUAWEI HONOR duration (therefore, Forced)

Screenshots • Can air static slide / static slide with audio / animation / video

• After the forced stay, the screen automatically moves to Buzz, the default landing channel

BAJAJ PULSAR – FF7 PREMIER Forced Ad

Activity KISSAN KETCHUP PIZZA HUT VALVOLINE Screenshots

FORD FIGO ASPIRE LOTUS HERBALS PHILLIPSMARUTI - TRIMMER SWIFT CAMPAIGN: LAVA MONEY BACK CHALLENGE CAMPAIGN: THE GREAT HONDA FEST EPG Banner

Average Stay time : 8 – 12 secs (every surfing) Reach: 30 mn HH’s (Dish TV + D2h) Multiple appearances in a single day: High frequency 1 – 5 times : 1.4% 6 – 10 times : 7.2% 11 – 20 times : 63.4% 20+ times: 28.0% EPG Banner

Subs base 30 mn HH's Average switch-ons per day 92.70% 27.8 mn HH's Surfing frequency Views 1 - 5 times 1.40% 0.4 mn HH's 1.9 mn 6 – 10 times 7.20% 2.1 mn HH's 20.0 mn 11 – 20 times 63.40% 17.6 mn HH's 352.6 mn 20+ times 28.00% 7.8 mn HH's 194.7 mn Total 569.3 mn Total views for 4 pax per HH 2277.1 mn

Banner Menu on Banner on InfoBar Or EPG – D2h

Default Landing Channel

Total Reach: 30 mn HH’s Average time spent: Prime Time (6:30 pm – 10:00 pm) : 56 secs Non Prime Time : 3.26 mins Viewership: Viewed once a day : 86.4% Viewed 2 - 4 times a day: 66.6% Viewed 5+ times: 19.8% Compared to viewership of break bumper on Star Plus in a single day: 11.3 mn Separate landing channels for HD & SD Language specific landing channels also available: Marathi, Telugu, Kannada, Tamil, Gujarati Brands on Buzz SD & Buzz HD

LG OLED WHIRLPOOL REFRIGRATOR PHILIPSDELL LAPTOP- TRIMMER

SAMSUNG SERVICE LG AC VIVO MOBILES Customized Advertising Properties Dedicated Advertiser Channel (a.k.a. Shifting LCN for a short period) Customized Advertiser Channel

A temporary channel created for a specific advertiser, placed between the advertiser’s preferred genre of channels Runs the advertiser’s inventory / content for 24 hours of the day, for a minimum period of 3 days. The content can be a loop that repeats itself every 2 hours Channel named on the brand eg. , Monster.com, Jodha Akbar etc. This is the name that is also visible on the EPG, similar to a Zee TV, Ten Sports or any other broadcasting channel The advertiser can choose the genre where this channel will be placed (eg between GECs, between Sports channels, between Music channels or any other). The channel can be shifted to a different genre every 3 days. Targeting the HD base is possible (by taking the ad channel between the HD channels which are visible only to the HD subscribers) Channel accessed by any subscriber scrolling through channels in the genre where this advertiser channel is placed Customized Advertiser Channel – Tata Prima T1

Channel Name : TATA PRIMA – T1

• Channel On DISH TV : LCN No. – 653 • Campaign Duration : 25 days – • Campaign Start Date: 1st Mar – 25th Mar • Audience : All Dish TV subs (18.6 Mn.) Channel : Tata Prima T1 Live telecast of One Plus 5T launch in New York on Buzz HD & SD

. The one plus mobile had launched their one plus 5T in New York on 16th Nov’17 which was telecasted live on Default landing channel for 90 mins. . The feed was played through YouTube for both channels on Buzz HD and SD. . To communicate the subscribers in advance, there was promotional campaign to create the buzz about the launch (EPG and slots on HD & SD both) The Red Button…

. We can create a microsite for a brand Skoda Innovation Micro site created on Channel

. There will be a logo bug on the default landing channel (Press Red Button to know about the brand)

. When the viewer will press the red button, an interactive microsite will get open

. The microsite will contain the tabs which can explore the distinctive features like Interior, exterior, new features and engine info etc

. The viewer can choose any of the options to have a detailed look

. Any action will either be done through call or SMS.

Recharge plate

• On an average 2.5 lakh subscribers recharge on a daily basis who are unique to that particular day , a message starts flashing 10 days prior to the due date for any subscriber.

• 5.5 to 6 million approx. subscribers recharge on a monthly basis , we can have a customized message promoting your brand on this plate

• Sold on the basis of Day branding to one advertiser

• Key categories : Recharge & Wallet Services clients like Oxigen, Paytm, Citrus etc. Thank You! 