B Roadcasti N G

50 Cents B ROADCASTI N G

,li i THE BUSINESSWEEKLY OF TELEVISION AND RADIO

JULY 29, 1963

FCC lifts the freeze and unveils its grand There's new confidence in the future of FM: plan for FM radio 27 A SPECIAL REPORT 51

Networks note 52 -week buyers taking play Nielsen offers plan for audit of ratings, away from short flights 28 asks for comments 30

COMPLETE INDEX PAGE 7

MAXIMUM RESPONSE -that's advertising efficiency.

WBAL-TV BALTINxI0RE "MARYLAND'S NUMBER ONE CHANNEL OF COMMUNICATION"

NATIONALLY REPRESENTED BY EDWARD PETRY & CO., INC. BIG AGGIE

Leading station in 84 measured counties with larger audience than each of 75 other measured sttionso Morning and afternoon shares almost as large as next 2 stations combined; nighttime share almost as large as next 6 stations combined. Largest rating in each of 36 half -hours reported; largest number of adult men, adult women, total adults, and total listeners in each of 18 hours reported. HoMEs Up 7%, AdulTS Up 10%, TOTAL LISTENERS Up 12% IN RAST YEAR All of which means a powerful, far - reaching signal, plus popular, successful programming and personalities; in short, a great Spot Radio buy! WNAX57RADIO FOR THE MIDWEST 0 SIOUX CITY, IA. SIOUX FALLS, S. D. - YANKTON, S. D. PEOPLES BROADCASTING CORPORATION W NA X- 570 is represented by The Katz Agency, Inc.

* BASED ON WNAX -570 RADIO 94- COUNTY AREA PULSES, JANUARY 1963 AND JANUARY, 1962. h. A WTAL NEWS in depth takes top people... ktrk -tv, houston, has what it takes GRIAl:e CAPAC IlY d TO IICNI)I]I SERVICE

WGAL - TV does the BIG-selling job

MULTI -CITY TV MARKET This CHANNEL 8 station is more powerful than any other station in its market, has more viewers in its area than all other stations combined. Hun- dreds of advertisers rely on its alert ability uunoauoo to create business. So can you. Buy the

HARRISBURG big -selling medium. Advertise on WGAL -TV. cAnm.

id c cxxrwuuca LANCASTER

AAAAAA GmTTTSIUI0

MKIMSS 010 Cll ourla: 'ru e,. , fficreárk Channel 8 Lancaster, Pa. STEINMAN STATION Clair McCollough, Pres.

Representative: The MEEKER Company, Inc, New York Chicago Los Angeles San Francisco

4 BROADCASTING, July 29, 1963 Promise to pay Highly respected Stanford Research CLOSED CIRCUIT®= =__= Institute of Menlo Park, Calif., has tunity to hear and question parties be- chises covering 15 or so advertising issued bullish report on pay TV, will fore he participates in vote on recon- centers. Franchise holders will have this week conduct private symposium sideration. equity in franchise itself and also in on subject for clients in New York. parent BTS company. BTS will con- SRI report, distributed to clients and Commission also took another un- tinue to operate its own sales offices withheld from publication, is announced action in -in said to drop case last in New York and Chicago. conclude that odds favor establish- week -reversing itself on decision to ment of pay TV as major communica- require ch. 5 KOCO -Tv move -in from Governors for Pastore tions force by 1970's -at inevitable Enid, Okla., to Oklahoma City to be Thirty -two state governors as of dislocation of present TV system. New at standard mileage separation from last Friday had endorsed Senator York symposium, which representa- KSFA -TV Fort Smith, Ark. Koco -Tv Pastore's bill (S 252) to eliminate tives of some 60 major companies in convinced commission that, if required application of equal time provisions communications, entertainment and to observe standard separations, its of Section 315 to candidates for Pres- advertising are technical would expected to attend, problems be such that idency, Vice Presidency, U. S. Senate will be held at Barclay hotel Thursday its signal over Oklahoma City wouldn't and House and state governorships. and Friday. be as effective as it is now. Commis- It was expected that list might grow sion then agreed to KOCO -TV's request More letters to at least 36 in next few days because to locate transmitter at Oklahoma City of oral commitments. Small minority License renewals of nine Pennsyl- antenna farm, with Commissioner of governors either supported exemp- vania TV stations -possibly as many Lee, ardent UHF advocate, dissenting tions to cover only presidential and as I2-will most likely be deferred be- and Commissioner Cox absent. vice presidential elections or some cause of local -live programing questions Boice leaves WEMP variations thereof, but efforts will be raised by FCC staff. And some com- made to convince them of merits of missioners are showing signs of an- Hugh K. Boice Jr., for past 17 Pastore measure. noyance. They feel letters of inquiry years vice president and general man- sent by staff weren't warranted. Some ager of WEMP Milwaukee, has sold New kind of freeze? stations were said to have shown sub- his minority stock interest (8% ) in All is not joy in FM field now that stantial amount of local-live program- Milwaukee Broadcasting Co., which FCC has come out with table of allo- ing. But staff sent letters because of also owns KWK St. Louis (whose Ii- cations (see page 100 -A). In some questions about distribution of such cense has been revoked by FCC [see broadcast and engineering circles, programing -that is, amount done in page 89]), and has resigned from commission's "go, no -go" system has prime time. company. He hasn't announced his been ridiculed. "It's more a `no -go, no- plans, but they're expected to be in go' system," one engineer said Friday It's believed most not -if all-of station operations. Andrew M. after studying allocations. There's no stations involved will be renewed after Spheeris, president of MBC and its room for growth in many important they reply to staff letters, which are principal officer, is assuming WEMP markets, he said, using Spartanburg, identical to those sent previously to general managership. Arthur Wirtz, S. C., with one channel, and Danville, stations in New England and New Chicago property owner and owner Va., with no channels, as illustrations. York (BROADCASTING, May 27; CLOSED of Chicago Black Hawks hockey CIRCUIT, June 3). But some commis- team, last May acquired 44% interest Rigged resolution? sioners feel that, view in of limited in MBC. Differences as to operating Aura of mystery still surrounds last personnel, staff could more profitably policies, it's understood, resulted in month's action of National Council of use its time in reducing growing back- Mr. Boice's decision. Churches in urging stricter govern- log of pending cases rather than in Power in pay project ment controls on television and radio. what they consider "nitpicking." Sta- One reliable source ascribes responsi- tions involved, reportedly, are wicu- Principal participants in project to bility for pronouncement to staff TV and WSEE(TV), both Erie; WHP -TV build California pay TV system that member of council who had become and WTPA(TV), both Harrisburg; would feature Giants and Dodgers disenchanted with commercial broad- WJAC -TV Johnstown; w1IC(Tv) Pitts- baseball as program core may now be casting -and particularly with net- burgh; WDAU -TV Scranton; WBRE -TV identified: They're Reuben H. Don- works- because of his separation Wilkes -Barre and WSBA -TV York. nelley Corp., giant printing- direct from network employ. There were mail- research combine, and Lear Sieg- Drop -in reargument indications last week that council may ler Inc., manufacturer of electronics reconsider its action (BROADCASTING, FCC will hear oral argument on con- equipment ranging from simple radios July 22). troversial VHF drop -in case Sept. 19. to sophisticated missile gear. In proj- Action, taken at meeting Thursday, ect in subsidiary role is Matthew Fox, Tall in Texas will be announced this week. Oral whose Skiatron of America once held Wired pay TV promoter -Home argument has been requested by num- franchise for San Francisco Giants Entertainment Co. of America -may ber of petitioners opposed to FCC games on pay TV (BROADCASTING, have landed a live one. There's talk order denying short -spaced drop -ins July 22). of deal for wired system in major Texas city with backing of Texas oil for seven two -VHF -station markets. Bargain branches Commission voted for it at urging of and banking interests. HECA, which Commissioner Lee Loevinger, who, as Broadcast Time Sales, radio station holds franchise for pay TV system commission's newest member, repre- representative, may have figured way in Santa Monica, Calif., has had prob- sents swing vote that could reverse to build up list of branch sales offices lems in public stock offering intended 4 -3 decision against drop -ins. He without expense normally attached to to finance that installation. Two weeks joined commission last month, after expansion of that kind. It's about to ago it severed relations with brokerage case was decided, and wants oppor- announce system of regional fran- house handling stock issue.

Published every Monday, 53d issue (Yearbook Number) published in November, by BROADCASTING Pt'aLICATIONS INC.. 1735 DeSales Street, N. W., Washington, D. C., 20036. Second -class postage paid at Washington. D. C., and additional offices. Maury Wills loves to steal a look at the COLUMBIA features on KNXT!

The COLUMBIA features can be seen currently in more than 130 markets.

,Distributed exclusively by SCREEN ' GEMS, INC. WEEK IN BRIEF

FM table of allocations issued by FCC, with assign- Congressman Harris turns philosopher in Athens. He ments based on mileage separations. Commission hopes raises questions about broadcast editorializing, defends this will provide for "orderly" growth of medium. Some right of Congress to look into matter but hopes opinions reshuffling may be necessary. See .. . on air won't be driven "underground." See ... DESIGN FOR FM ... 27 DON'T SUPPRESS EDITORIALS ... 44

Short term minute participations in TV prime time net- Negro leaders head for New York after Hollywood prog- work programs are fading as sponsors sign up for pro- ress in integrating television production crews. Aim is grams or full, 52 -week announcements. Trend seen going to lift Negro out of menial characterizations in programs away from in- and -outers. See .. . and commercials. See .. SHORT TERMERS LOSING GROUND ... 28 NEXT NAACP STOP: NEW YORK ... 91

Specifications for ratings audit proposed by Nielsen. Two commissioners feel clear channel stations should Firm distributes ideas to clients, asks for comments. be permitted to use higher powers, although they back NAB and ARF studying suggestions, feel it means co- FCC on refusal to delay duplication. Explanations are operation from major researcher. See ... given in letters to Representative Harris. See ... SUGGESTS AUDITING PLAN ... 30 LEE, FORD EXPLAIN STAND ... 83

Alberto -Culver plans $40- million budget for fall tele- Retailers seem cool to all- channel TV set problems, vision, up $10 million over present spending. Spot TV feel manufacturers will educate public. New lines, with campaign will continue at $1 million a month, and heavy FM stereo, AM -FM combinations, TV personals and color radio spot campaign is underway. See ... TV, are lead items. See . . . $40 MILLION TV BUDGET ... 38 MUSIC SHOW SEES NEW SETS ... 50 SPECIAL REPORT: FM BROADCASTING

FM with 16 million listeners set to go on national re- Harvard study sees FM overtaking AM advertising reve- search to show advertisers who listens, how many and nues in mid -1970. At this point FM share continues where. Project expected to pay off in increased time upward while AM rate begins to decline. FMers heart- buying by national advertisers. See ... ened. See .. .

FM WILL HAVE NUMBERS TOO ... 51 FM TO PASS AM IN 1970's . . . 64

DEPARTMENTS

AT DEADLINE 9 INTERNATIONAL 100 -A B ROADCASTI N G BROADCAST ADVERTISING 28 LEAD STORY 27 [ BUSSNESSWEENLY or TELO NNON AND RADIO BUSINESS BRIEFLY 34 THE MEDIA 44 Published every Monday, 53d issue (Yearbook Number) published in CHANGING HANDS 48 MONDAY MEMO 24 November by BROADCASTING PURLICA- Tioxs Inc. Second -class postage paid CLOSED CIRCUIT 5 OPEN MIKE 22 at Washington, D. C., and additional offices. COMMERCIALS IN PRODUCTION 38 OUR RESPECTS 113 Subscription prices: Annual subscription for 52 weekly issues $8.50. DATEBOOK 14 PROGRAMING 91 Annual subscription including Year- book Number $13.50. Add $2.00 per EDITORIAL PAGE 114 WEEK'S HEADLINERS 10 year for Canada and $4.00 for all other countries. Subscriber's occu- EQUIPMENT & ENGINEERING 50 pation required. Regular issues 50 cents per copy. Yearbook Number FATES & FORTUNES 95 $5.00 per copy. Subscription orders and address FILM SALES 93 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street, FINANCIAL REPORTS 100 N.W., Washington, D. C., 20036. On changes, please include both old and FOR THE RECORD 100 -A new addresses plus address label from front cover of magazine. GOVERNMENT 83

BROADCASTING, July 29, 1963 7 Thousands of people in mid- America think of this man as a DJ. Others know him as Instructor of Music Apprecia- tion 131, University of Tennessee, Nashville Center.

David Cobb is widely known throughout mid -America as the host on WSM's nightly World of Music. He's also known as Instructor of Music Appreciation 131, a college course offered by the University of Tennessee, Nashville Center (the 4th U.T. course aired by WSM -with correspondence from 27 states!). It is, we think you will admit, a rather rare situation in American broadcasting. There aren't many air personalities like David Cobb because there aren't many radio stations like WSM. Mat- ter of fact, there aren't any other stations like it in the Central South! HENRY I. CHRISTAL, National Representative.

the wsMpire

CLEAR CHANNEL 650 a NASHVILLE, TENNESSEE

OWNED AND OPERATED BY THE NATIONAL LIFE & ACCIDENT INSURANCE COMPANY

8 BROADCASTING, July 29, 1963 Compietc coverage of week begins on page 27 Late news breaks on this page and on page 10 AT DEADLINE

nv;;:cn,.v.,. . . NEGROES and Mall, radio -TV professor at Ohio MUST GET TIME FOR REPLIES State University and consultant to Peo- `Recent incidents' prompt agency statement of fairness ples Broadcasting Corp. (WRFD Worth- ington, Ohio), told conference that FCC says broadcasters must pre- issue is presented, commission said, li- statewide survey now underway in Okla- sent Negro point of view when they censee must make "reasonable effort" to homa indicates "great deal of uncer- broadcast programs dealing with racial present opposing views. tainty" among people on right of sta- segregation. Commission said it doesn't seek to tions to editorialize. Statement was made Friday (July prevent licensees from expressing their 26) in announcement reaffirming corn - opinions. But, statement said, "it does FINANCIAL REPORT mission's position that licensees have seek to prevent the suppression of other Time Inc. reports increase, "affirmative obligation" to present all contrasting views by any licensee on sides of controversial issues. any issue" whèn his station has been AB -PT shows loss in income Commission cited two other "current- used presentation for of one side of Time Inc. has reported increase of ly important situations" in which, it controversy. approximately 28% in net income for said, fairness doctrine must be observed. first half of 1963, compared with same When controversial program involves Editorialists alerted period last year. Corporation's broadcast attack on individual or group, licensee interests were said to be "just slightly" must to a selling job transmit transcript of program, improved over first half of 1962. along with offer of time for reply, to Broadcast industry must develop clear 1963 1962 person or group attacked, FCC said. Earned per share 3.03 2.39 outline of editorials and sell public and Net income $6,521,000 $5,108,000 And when someone other than poli- government on its work or "we are Consolidated revenue $168,411,000 $158,595,000 Operating income $10,452,000 $9,436,000 tical candidate uses station to take par- liable to be shut up and closed down Capital gains $802,000 $358,000 tisan position on political issue or to before the field ever has a real chance Provision for income tax $4,800,000 $4.406,000 American Broadcasting -Paramount attack or support political candidate, to develop." So warned Dick Menden- Theatres Inc. second quarter financial commission added, licensee must offer hall, conference chairman and editorial report released Friday (July 26) shows candidates concerned comparable op- director, WSB -AM -TV Atlanta, last Fri- portunity for reply "by an appropriate decline from same period last year. day (July 26) at National Broadcast 1963 1962 spokesman." Editorial Conference in Athens, Ga. Net profit per share Commission, which is considering (including capital gains) 0.46 0.56 Conference, sponsored by Georgia Income tax $2,060,000 $3.023,000 adoption of primer of rules to define Association of Broadcasters, ran through Net operating profit (after taxes) - $1,830,000 $2.511.000 more clearly licensees' responsibility Saturday (earlier story, page 44). Capital gains $231,000 ($24,000) under fairness doctrine, said special Net profit including capital Other weekend panels were held on gains $2.061.000 $2,487,000 announcement was prompted by "sev- "Influencing Public Opinion," "Research eral recent incidents." It didn't identify Investigation and Synthetic Informa- Max Factor drops GMB; incidents, but it's understood statement tion," "Management- Government Rela- Carson/Roberts signs on on programs dealing with segregation tions" and "Handling Reaction to Politi- resulted from commission's continuing cal Editorials." Max Factor & Co. and Geyer, Morey, investigation of eight Mississippi radio Mr. Mendenhall said sizeable number Ballard Inc. announced Friday (Jelly and TV stations accused of fairness - of protests against editorials are not 26) severing of ties effective Sept. 30. doctrine violations. Allegations were against stand taken, but fact station took Carson /Roberts, Los Angeles, which has made in connection with stations' broad- any stand at all. "Some of these things been handling bulk of cosmetic firm's casts during riots at time of Negro James some of us do may be a federal crime advertising, will pick up GMB billings. Meredith's admittance to University of before the expiration of another 15 Television Bureau of Advertising re- Mississippi last fall. months if not sooner," he said in allu- ported that firm is spending about $1.2 It was learned commission sent eight sion to congressional opposition to million in TV in all accounts. Los stations "strong" letter last week, ask- broadcast editorials. Guidelines will be Angeles firm will handle more than ing for further clarification of replies to established, he predicted, and only ques- $5 million of Factor's billings, said charges leveled against them. tion is whether industry or government Marvin Mann, director of advertising. When station presents views on racial will be author. Reason for GMB break, Mr. Mann segregation, integration or discrimina- Speaking at Friday morning panel on said, was partially product conflict with tion, fairness- doctrine statement said, "Influencing Public Opinion," Dr. Rich- some of agency's other accounts and licensee must offer spokesman for all responsible groups opportunity to express their opinions. Tourist is fine, but first -class is better "In particular," statement said, views of Negro leaders "must obviously be Retribution for putting up with el between Seattle and Los Angeles. considered and reflected, in order to in- less than first-class service has been However, men were flown tourist sure that fairness is achieved ..." ordered for 21 Daystar Productions class and arbitor Benjamin Aaron Commission added that it's "im- crew men belonging to International awarded crew $39. I9 each for breach material" whether program is labeled Alliance of Theatrical Stage Em- of their contract. "Americanism," "anti- Communism" or ployes. Mr. Aaron agreed that first -class "states' rights," or whether "it is a paid IATSE had charged Daystar had service must be supplied when pro- announcement, official speech, editorial agreed to give crew men working on visions call for it-no matter how or religious broadcast." pilot of Mr. Kingston first -class trav- excellent tourist facilities may be. If one viewpoint of controversial

more AT DEADLINE page 10

BROADCASTING, July 29, 1963 9 WEEK'S HEADLINERS McCollough elected

James C. Hag- at Columbia University in New York, Clair R. McCollough, president erty, news secre- left Alfred Politz Research Inc. in 1961 of Steinman Stations, elected tary at White (he had joined Politz in 1958) where president of Broadcasters' Foun- House during he was executive VP and senior project dation Inc., and William S. President Eisen - director, to become VP- marketing for Hedges, former NBC vice presi- hower's term and United States Rubber Co. He continues dent, elected to Foundation board for past 21/2 years to teach at Columbia. RAB's media re- of directors. Mr. McCollough ABC's vice presi- search activity remains under direction succeeds Arthur Simon of Radio - dent in charge of of Frank McMann. The radio audience TV Daily who died last month. news, special study will be conducted by Audits & BFI administers fund for assisting events and public Surveys this fall. broadcasters and others associated with business who are in need. Mr. Hagerty affairs, named Werner Michel, vice president in CBS Radio President Arthur Hull former VP and of corporate relations for Amer- Hayes vacated board post. charge director radio - Paramount Theaters of ican Broadcasting- TV at Reach, Inc. Mr. Hagerty becomes officer of McClinton & Co., news opera- parent company, leaving joins Syncom II put in orbit; called upon in Sullivan, tion, though he may be Stauffer, Colwell future to "counsel" news department radio gear works fine & Bayles, New Goldenson, AB- Syncom II popped into 22,548 -mile- when needed, Leonard York, in similar said. Mr. Hagerty's suc- high orbit at 4:06 p.m. Friday when PT president, capacity. He suc- of ABC News has not apogee motors fired. Satellite is over cessor as head ceeds Philip H. (see story, page 49). Mazambique on east coast of Africa, yet been selected Cohen, who was Mr. Michel but scientists believe it will elected senior VP settle into Dr. Alfred N. Watson named director scheduled "stationary" equatorial orbit Adver- of SSC &B (WEEK'S HEADLINERS, July of advanced research by Radio at 22,300 mile height in about eight study 22) . Mr. Michel has also served as tising Bureau, to direct $200,000 days. If not, on -board jets will be fired radio producer at CBS -TV, for former Du- of methods for measuring total to nudge 147 -pound, drum -shaped com- Dr. mont Television Network and Kenyon audience (see story, page 36). munications relay into proper position of marketing & Eckhardt. Watson, visiting professor swinging between French Guinea and Brazil over northern South America. For other personnel changes of the week see FATES & FORTUNES Communications contact has been maintatined with relay ever since it was launched at a.m. are being 9:33 Friday from Factor's desire for greater efficiency by of Pacifica stations (which Cape Canaveral. with what it Syncom II is capable working with agency in Los Angeles, held up) in accordance of handling radio, telegraph, called pledge from former Chairman facsimile its home base. and data -processing transmissions (see Accounts moving to Carson /Roberts: Newton N. Minow. earlier story, page 50). eye make -up, Creme Puff, Erace, Pan ACLU said subcommittee inquiries Cake makeup, Pan Stik, Hi-Fi Fluid into reports of Communist or left -wing Stanton proposes makeup, Pastel Tint rouge and Pure leanings of commentators on Pacifica Magic. stations overlooked presentation of other amendment to 315 viewpoints, created impression that sub- CBS has proposed amendment to Undaunted, Pacifica committee is hostile to any views pre- Section 315 which would enable stations sented by these commentators and im- to permit political candidates to answer plans no changes plied that public is not qualified to licensee editorials without requirement Senate Internal Security Subcommit- judge merits of Communist ideas. all his opponents be afforded equal time tee's publication of formerly secret tes- New instructions due because of special appearance. timony looking into "possible Commu- Suggested amendment was sent by nist infiltration" of Pacifica Foundation on military in films Dr. Frank Stanton, president of CBS FM stations (see story, page 88) "will TV and motion picture producers Inc., to House Commerce Committee. not affect our broadcasting policy," said who want to use soldiers, sailors and His solution to "merry-go- round" of Trevor K. Thomas, acting president, on marines in war stories are going to other appearances which 315 might set Friday (July 26). meet with Defense Department officials off would add fifth exemption to sec- Subcommittee's failure to question Aug. 12. tion's list of broadcasts exempted from witnesses about appearances of members Meeting is scheduled to go over new equal time provision such as bona fide of John Birch Society on stations in instruction sheet being prepared by newscasts, interviews, etc. addition to its probe about Communists Arthur Sylvester, department informa- who appeared "is illustrative of the bias tion chief, to pin down more explicitly Phelps buys KRRV of the subcommittee's investigation," cooperation to be expected between Sale of KRRV Sherman, Tex., Mr. Thomas said. military and film- makers. by A. Boyd Kelley to W. Wayne Phelps American Civil Liberties Union, One element of proposed new direc- for $180,000 was announced Friday which provided counsel to some wit- tive, it's understood, is equation of TV (July 26), subject to FCC approval. nesses during secret sessions in January, with movies. Original instruction, issued Mr. Phelps owns Km.° Alamogordo, said it feared improper influence of more than 10 years ago, focused on N.M., and is mayor of that community. subcommittee over FCC and interpreted Hollywood feature film production. Mr. Kelley continues to own Knwr hearing as threat to freedom of all Group plans to meet at office of Stamford, Tex. KRRV is fulltimer on broadcasters. ACLU called upon FCC Motion Picture Association in Wash- 910 kc with 1 kw. Broker: Hamilton - to act as quickly as possible on licenses ington. Landis & Associates.

10 BROADCASTING, July 29, 1963 puzzle: Travels with Charlie (Bob and Neal)

"Did Neal Edwards, Charlie Macatee and Bob Livingston leave their vacation addresses with you ?" Vice President and General Manager Fred Houwink asked the summer secretarial replacement in our TV Sales Office. "Yes, Mr. Houwink, but I've misplaced them," replied the girl, blushing to the roots of her wig. "I know one of them was going sailing off Cape Cod; one went up to the Adirondacks; and one is at a resort in West Virginia. The two who aren't sailing are either playing tennis or golf." "You're doing fine, my dear," said Houwink, who is a patient man, "tell me more." "Well, I'm sure that Edwards is not the one at Cape Cod and Macatee didn't go to the Adirondacks. The one who went to West Virginia said the resort didn't have a golf course and Mr. Macatee once told me he gets seasick." "Thank you," said Fred, "that's all I need to know." Who was where doing what? Apprise us. Win prize.

Post -vacation plans begin with WMAL -TV's "Happy New Year" starting September 15 . . . the greatest new shows on TV, an exciting roster of stars, audience- pleasing drama, humor, variety that wins friends and makes sales. Check Harrington, Righter & Parsons, Inc. for details.

Puzzle adaptation courtesy Dover Publications, New York 14 New York. Address answers to: Puzzle #83. WMAL -TV Washington 8, b. C. wmal-tv Evening Star Broadcasting Company WASHINGTON, D. C. Represented by: HARRINGTON, RIGHTER & PARSONS, Inc. Affiliated with WMAL and WMAL -FM, Washington, D. C.; WSVA -TV and WSVA, Harrisonburg, Va.

1ROAOCASTING, July 29, 1963 11 FOR EXACT TIME SLOT INFORMATION A VLAYS STATION CITY NATIONAL REP. PER WK.

BLAIR TELEVISION WFBG -TV Altoona, Pa. 1 to 5

WLOS-TV Asheville, N. C. WOODWARD, NC 5

EDWARD PETRY & CO., INC. WGR -TV Buffalo, N. Y. 1 to 5

ECT STATION REPS., To time buyers now WUSN -TV Charleston, S. C. INC. 1 Chattanooga, Tenn. H -R TELEVISION, INC. preparing their WRCB -TV 1 to 5 ADAM YOUNG, INC. WTVM -TV Columbus, Ga. 1 to 5 Fall Spot Schedules .. . BLAIR TELEVISION WBNS -TV Columbus, Ohio 1

WOC -TV Davenport, la. WOODW RDI INC. 1

-TV Des Moines, la. THE KATZ AGENCY, INC. i to 5 THERE MAY KRNT WTVD -TV Durham, N. C. EDWARD PETRY & CO., INC. i to 5

Eugene, Oreg. STILL BE KVAL -TV GEO. P. HOLLINGBERY CO. 1 THE MEEKER COMPANY WINK -TV Fort Meyers, Fla. 1

TIME SALES, 5 "RIFLEMAN" Fort Wayne, Ind. 1'60 WKJG -TV INC.

Fresno, AVAILABILITIES KFRE -TV Calif. BLAIR TELEVISION 1 5 Greensboro, N. C. WFMY -TV & PARSONSN, RIGHTER

ON THESE WHP-TV Harrisburg, Pa. BLAIR TELEVISION 1 to 5

PETERS, N, KTLA -TV Hollywood, Calif. 1 to 5 FINE STATIONS... WOODWARDGRIFFIN, IC. SELECT STATION REPS., 4 WHTN -TV Huntington, W. Va.

WDAF -TV Kansas City, Mo. EDWARD PETRY & CO., INC. i Io 5

WBIR -TV Knoxville, Tenn. AVERY KNODEL, INC. i

Las Vegas, Nev. KORK-TV MC CONNELLB NC$ 1

WLYH -TV Lebanon, Pa. BLAIR TELEVISION 1

1 Lincoln, Neb. AVERY KOLN -TV KNODEL, INC. I to 5

iiWHAS -TV Louisville, Ky. &PARSONS,NNCGHTER

WMAZ -TV Macon, Ga. AVERY KNODEL, INC. GREAT NETWORK RATING HISTORY! 1 to 5

During its 5 year network run, THE RIFLEMAN averaged a solid 38.4% share of audience.* Now programmed in new time slots - in most cases, earlier than its &30 p.m. and 9:00 p.m. (NYT) network time slots - THE RIFLEMAN assures a completely new and untapped audience. - THE RIFLEMAN'S rating strength coupled with new time periods makes it -an ideal series on I- IIichh"to spot your advertising dollars.

*Based on ARB reports covering the top 50 markets for 5 years. Individual market ratings for this. period are available on request. fAILABILITIES, CONTACT THESE STATION REPS

PLAYS STATION CITY NATIONAL REP. PER WK. To stations now WKOW -TV Madison. Wis. ADAM YOUNG, INC. 1 to 5 planning their Fall WSIX -TV Nashville. Tenn. WOODWARD, INC. 5

WNHC -TV New Haven, Conn. BLAIR TELEVISION 5 Program Schedules ..

ABC TELEVISION SPOT WABC -TV New York, N. Y. NCISION

WAVY -TV Norfolk.Portsmouth,Va. H -R TELEVISION, INC. 1 THE RIFLIEMAN IS

KOCO-TY Oklahoma City, Okla. BLAIR TELEVISION 5 ONE OF THE MOST

WESII -TV Orlando- Daytona. Fla. THE KATZ AGENCY, INC. 1 to 5 "EASY -TO- SPOT" SERIES WFIL -TV Philadelphia, Pa. BLAIR TELEVISION 1 AVAILABLE TODAY KPHO -TV Phoenix. Ariz. THE KATZ AGENCY, INC. 1

TELE ADVERTISING Pa. KDKA -TV Pittsburgh. IO 1 to 5 REPS., Program it either as a strip or once -a -week. Program it late afternoon, early evening or Portland. Ore. EDWARD PETRY & CO., INC. 1 KPTV -TV late evening . . . its 5 year, 50 market average audience composition of 32.1% S LECT STATION REPS., WXEX -TV Richmond, Va. 1 to 5 men, 34.7% women and 33.2% children delivers an almost perfectly balanced audience. KTVI -TV St. Louis. Mo. H -R TELEVISION, INC. 5 COMPLETE FLEXIBILITY KONO -TV San Antonio. Texas THE KATZ AGENCY, INC. 5 Chuck Connors, star of THE RIFLEMAN has just filmed 40 new promos and bridges for TELEVISION ADVERTISING 1 KPIX -TV San Francisco. Calif. stations programming this series. Included is a "custom- tailored" general promo with Chuck announcing channel numbers and KNTV-TV San Jose, Calif. ADAM YOUNG, INC. 1 to cities . . . part of the many "EXTRA SERVICES" offered with THE RIFLEMAN. WRGB -TV Schenectady, N. Y. THE KATZ AGENCY, INC. 1 to 2

WNEP -TV Scranton. Pa. EDWARD PETRY & CO., INC. 5

KOMO -TV Seattle, Wash. THE KATZ AGENCY, INC. 1

STORER WSPD -TV Toledo, Ohio 1

Tucson, Ariz. GEO. P. HOLLINGBERY CO. 1

WRC-TVnRC-TV Washington. D. C. NBC SPOT SALES 1 to 5

KTVH -TV Wichita. Kansas BLAIR TELEVISION 1 to 5 168 HALF

WSBA -TV York, Pa. BLAIR TELEVISION 1 to 5 HOUR EPISODES

WKBN -TV Youngstown, Ohio PAUL H. RAYMER CO., INC. 1 to 5

"PROVENPROGRAMMING" FROM 600 FIFTH AVENUE

FOUR NEW YORK STARRING CHUCK CONNORS f4Já 20 \ DISTRIBUTION COi2P' NEW YORK CO- STARRING JOHNNY CRAWFORD /PAUL FIX LT 1 -8530 A FOUR STAR AND LEVYGARDNER.LAVEN PRODUCTION A SUBSIDIARY OF FOUR STAR TELEVISION DATEBOOK

A calendar of important meetings and York Coliseum. events in the field of communications Sept. 10- Premium advertising conference of the Premium Advertising Association of Al D E D Indicates first or revised listing America, New York Coliseum. Sept. 10 -12 -Fall meeting of Electronic In- JULY dustries Association, Biltmore hotel, New York City. July 28 -Aug. 1 -Radio Broadcast Seminar of Barrington Summer Conference, Bar- Sept. 11- 14- Eighteenth international con- rington College, Barrington, R. I. Lecturers ference and workshop of Radio -Television include: Dr. Eugene R. Bertermann, presi- News Directors Association, Radisson hotel, dent, National Religious Broadcasters; Ralph Minneapolis. PrA« Brent, president, Worldwide Broadcasting; Federal Com- Sept. 12- Luncheon meeting, Dr. Clarence Jones, chairman of board, munications Bar Association. FCC Com- Boy, do we aid ... whether it's Worin Radio Missionary Fellowship (HCJB). missioner Lee Loevinger, speaker. National on a golf date or on a Press Club, Washington. AUGUST Sept. 12 -15- Annual fall convention, Mich- straight pitch we're there with Aug. 1- Extended deadline for comments igan Association of Broadcasters, Hidden on FCC's rulemaking to proscribe simplex Valley, Gaylord, Mich. facts to help the buyer transmissions of FM stations and simplifica- Sept. 13- 22-International Radio, Television tion of SCA logging requirements. Former & Electronics Exhibition (FIRATO) at the select our stations. deadline was July 8. R.A.I. Building in Amsterdam. Live TV pro- Aug. 4- 6- Atlantic Association of Broad- grams will be broadcast from a special casters convention, Newfoundlander hotel, studio to be set up at the show. This will Our salesmen visit our stations. St. John's, Newfoundland. be carried out by the Netherlands Tele- vision Foundation in cooperation with Dutch Aug. 5- Effective date for new Emergency television channels. Broadcast System, which will eventually allow all radio stations to stay on air Sept. 14 -15 -Southwest Regional Confer- war (BROADCASTING, July 8). ence, American Women in Radio and Tele- during alert vision, Houston. Aug. 11 -15- Second annual NCTA Man- Sept. 15- 16-New York State AP Broad- Station Reps agement Institute, sponsored by National casters Association, Gran -View motel, Community Television Association in co- Ogdensburg. Don Jamieson, president of the operation with the extension division of Canadian Association of Broadcasters, will n Wisconsin, Madison. University of be the speaker at the Sunday evening Aug. 14-Second annual TV Day, Georgia banquet. Sunday afternoon and Monday Association of Broadcasters, Macon. morning will be taken up with busines, sessions, followed by a tour of the St Aug. 14- Communications committee meet - Lawrence Seaway aboard a U. S. Coast BOB Doll of the American Bar Association, Conrad Guard vessel. A S S O C I A S Hilton hotel, Chicago. Speaker will be FCC TE Sept. 15- 17- Louisiana Association of Broad- Chairman E. William Henry. casters convention, Sheraton Charles hotel 11 WEST 42nd STREET, NEW YORK 36, N. Y. Aug. 19- Eighth annual Distributor -Manu- New Orleans. CHICAGO LOS ANGELES SAN FRANCISCO facturer- Representative conference, Jack Sept. 16-New deadline for comments or Tar hotel. San Francisco. Chairman of the FCC's proposal to control the development conference planners is Elvin W. Feige, of AM and FM radio services. president of Elmar Electronics of Oakland. Sept. 17-Annual stockholders meeting Aug. 20- 23- Western Electric Show and Rollins Broadcasting Co., Bank of Delaware Convention (WESCON), San Francisco's Building, Wilmington, Del. UNDUPLICATED Cow Palace. Papers include: " Telstar" by Irwin Welber of Telephone Labora- Sept. 17 -19- American Association of Ad Bell region meeting ABC -TV Coverage tories; "Relay" by Warren Schreiner of vertising Agencies' western Wonderful RCA; "Syncom" by Dr. Harold A. Rosen of Mark Hopkins hotel, San Francisco. Hughes Aircraft "Comsat" by Wilbur of 18 counties Co.; *Sept. 20 -22- American Women in Radi. L. Pritchard of Aerospace Corp.; "Commer- and Television area conference cial Communications Satellites" by Beards- southern in the ley Graham of Spindletop Research. Columbus, Ga. Associa' Aug. 23- 24- Oklahoma Broadcasters As- Sept. 23 -25- Nevada Broadcasters rich expanding sociation convention, Western Hills State tion first annual convention, Hotel Sahara Lodge, Wagoner. Speakers include Okla- Las Vegas. CENTRAL FLORIDA homa Governor Henry Bellmon, Ed Bunker. Sept. 26 -27- Association of National Ad Florida president of Radio Advertising Bureau. vertisers' workshop on advertising planning and Robert Richardson, special counsel to and administration, Nassau Inn, Princetor commercial, the House Subcommittee on Investigations. L J Sept. 30 -Oct. 1- Seventeenth annual con agriculture and *Aug. 26- 27-Television Affiliates Corp. ventton of the New Jersey Broadcasters As West Coast programing conference, Hilton sociation, Colony motel, Atlantic City, N. J Inn, San Francisco. SPACE AGE .Sept. 30 -Oct. 4- Georgia Association o Aug. 27 -Board of Broadcast Governors MARKET hearing, Ottawa. Tele SEPTEMBER NAB CONFERENCE DATES Sept. 5- 8- Annual fall meeting of West National Association of Broad- Virginia Broadcasters Association, The casters fall conference dates: Greenbrier, White Sulphur Springs. Oct. 14 -15, Statler- Hilton hotel, Hartford, Conn. Sept. 8 -7 -Fall meeting of Arkansas Broad- casters Association, Holiday Inn, North Oct. 17 -18, Leamington hotel, Min- Little Rock. LeRoy Collins, NAB president, neapolis. Vision Oct. 21 -22, Pittsburgh Hilton hotel, will be principal speaker. Pittsburgh. Sept. 6 -7- Arkansas AP Broadcasters As- Oct. 24 -25, Americana hotel, Miami POWERFUL sociation. Principal speaker is AP Assistant Beach. General Manager Louis J. Kramp. Nov. 14 -15, Dinkier -Andrew Jack- hotel, Nashville. *Sept. 7- American Women in Radio and son Television's Educational Foundation board Nov. 18 -19, Texas hotel, Fort meeting, New York City. Worth. of trustees Nov. 21 -22, Denver Hilton hotel. Sept. 8 -11- Western Association of Broad- Denver. casters annual meeting, Jasper Park Lodge, Nov. 25 -26, Fairmont hotel, San ORLANDO - FLORIDA Jasper, Alberta, Canada. Francisco. Phone: Adam Young, Inc. Sept. 9- 12-New York Premium Show, New

14 BROADCASTING, July 29, 1963 What is a Quahog? "The minute he said that, we knew he was an out -of- state-er. Can't hardly blame him, I guess; `Quahog' is a Providence, a Rhode Island word. "Poor fella ... next thing happened somebody offered him a cabinet. `Beg Your Pardon ?' he said. (He almost had us here, all right. When we mean 'Beg Your Pardon' we say `Please ?' ) "Finally, straightened him out that a cabinet's just a plain old milk shake with ice cream ... a frappe. "Beats all how some people talk so peculiar. Our quahog is a cherry stone clam ... makes a delicious chowder, too!" But then, Providence is many things. Providence is jewelry, deep water shipping, electronics and test marketing; one million people - one billion consumer dollars. Providence is Taunton, Attleboro, New Bedford, Fall River, and Worcester - all in Massachu- setts. Providence is Putnam, Danielson, Norwich and New London - all in Connecticut. People even say Providence is Rhode Island. People in television say Providence is WJAR -TV.

Your naraonal print suitable for framing, awaits your card or call.

FIRST TELEVISION STATION IN RHODE ISLAND NBC - Edward C. Petry Inc., AN OUTLET CO. STATION

BROADCASTING, July 29, 1963 15 "RIPCORD" SETS

A RECORD HIGH For two years, RIPCORD turns in a consistently superior performance record for Stations and Sponsors who renew because (a) RIPCORD outrates all other syndicated series, time and again ... (b) tops popular network headliners ... and (c) beats its direct competition, pulling the lion's share of the SIU (sets in use).

IN A 25 -CITY SHARE OF "RIPCORD" GETS AUDIENCE AN AVERAGE

. in markets where ARB reports 3, 4 and 5 stations competing:

ALBANY 3 Stations 32% ALBUQUERQUE 3 41% of unusual entertainment - ATLANTA 3 67% adventures of professional BAKERSFIELD 3 58% BOSTON 3 33% paradivers authentically BUFFALO 3 39% filmed in mid -air. CHARLESTON, S.C. 8 49% CINCINNATI 3 50% COLUMBUS, O. 3 53% EL PASO 3 31% GRAND RAPIDS -KALAMAZOO 3 39% VIVID HUNTINGTON- CHARLESTON 3 67% COLOR HARRISBURG- LANCASTER- YORK- LEBANON 5 57% LOUISVILLE 3 51% MIAMI 3 36% MILWAUKEE 4 33% NEW ORLEANS 3 59% PHILADELPHIA 3 48% PITTSBURGH 3 35% PORTLAND, ORE. 4 36% RICHMOND 3 31% ROCHESTER, N.Y. 3 59",;, SALT LAKE CITY 3 37% SHREVEPORT 3 44% SOUTH BEND 3 67% ARB - March, 1963

TELEVISION a division of United Artists Television, Inc. 555 Madison Avenue, New York 22, N. Y., MURRAY HILL 8 -4700

LARRY PENNELL with KEN CURTIS starring as as Skydiver Ted McKeever Skydiver Jim Buckley TV's MOST DANGER - PACKED SHOW . . . REAL JUMPS, REAL

SKYDIVING MANEUVERS FILMED AS THEY HAPPEN . . . ALL THAT STANDS BETWEEN THE PARADIVER AND DISASTER IS HIS

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FOR YOU. BROADCASTING PUBLICATIONS INC. PRESIDENT SOL TAISHOFF RAB MANAGEMENT CONFERENCES VICE PRESIDENT MAURY LONG Sept. 9 -10 -The Homestead, Hot VICE PRESIDENT EDWIN H. JAMES Springs, Va.; Sept. 12 -13, The Hilton SECRETARY H II. TASH Inn, airport, Atlanta. TREASURER B. T. TAISHOFF Sept. 16 -17 -The Holiday Inn - COMPTROLLER IRVING C. MILLER Central, Dallas. ASST. SEC. -TREAS. LAWRENCE B. TAISHOFF Sept. 23- 24-Gideon- Putnam, Sar- atoga Springs, N. Y. BROADCASTING Sept. 30 -Oct. 1- O'Hare Inn, air - MIME port, Chicago; Oct. 3 -4, Rickey's Hyatt THE BUSINESS WEEKLY OF' TELEVISION AND RADIO House Hotel, Palo Alto, Calif.; Oct. Executive and publication headquarters: 7 -8, Town House Motor Hotel, Omaha. BROADCASTING -TELECASTING Bldg., 1735 DeSales Oct. 14 -15 -The Executive Inn, De- troit. Street, N.W., Washington, D. C. ZIP code 20036. Telephone: 202 Metropolitan 8 -1022.

EDITOR AND PUBLISHER Sol Taishoff Broadcasters' regional meetings (Athens, Rome, Thomaston, Albany, Statesboro) Editorial with Fred A. Palmer. featuring sales clinic VICE PRESIDENT AND EXECUTIVE EDITOR Edwin H. James OCTOBER EDITORIAL Dnuscroa (New York) Oct. 1- Advertising Research Foundation's Rufus Crater conference, Hotel Commodore, New York. MANAGING EDITOR °Oct. 4 -6- American Women in Radio and Art King Television east- central area conference, SENIOR EDITORS: J. Frank Beatty, Bruce Coach House Inn, Milwaukee. Robertson (Hollywood), Frederick M. Fitz- gerald, Earl B. Abrams, Lawrence Christo - "Oct. 4 -6- American Women in Radio and pher (Chicago), Dawson Nail; ASSOCIATE Television New England conference, Chat- EDITORS: George Darlington, Leonard Zeiden- ham Bars Inn, Cape Cod, Mass. berg; STAFF WRITERS: Sid Booth, Sherm Brodey, Gary Campbell, Jim deBettencourt, "Oct. 11- 13- American Women in Radio and Larry Michie; EDITORIAL ASSISTANTS: Natalie Television west- central area conference, D. Lucenko, Tanii Oman, Judi Sue Robin, Holiday Inn South, Des Moines, Iowa. Chuck Shaffer; SECRETARY TO THE PUBLISHER: Gladys Hall. Oct. 13 -18- Second Advanced Advertising Management Course of the Association of Business National Advertisers, Hotel Moraine- on -the- VICE PRESIDENT AND GENERAL MANAGER Lake, Highland Park, Ill. R. P. Campbell, Maury Long advertising manager for Post division of General Foods Corp., heads the subcommit- VICE PRESIDENT AND SALES MANAGER can't mistake tee which is planning this course. Winfield R. Levi (New York) Oct. 14 -18- Ninety- fourth convention of ASSISTANT PUBLISHER the Society of Motion Picture and Tele- Lawrence B. Taishoff vision Engineers, Somerset hotel, Boston. SOUTHERN SALES MANAGER: Ed Sellers; PRO- DUCTION MANAGER: George L. Dant; TRAFFIC Oct. 14 -18- Fifteenth annual fall conven- his hat... MANAGER: Harry Stevens; ADVERTISING ASSIST- tion of Audio Engineering Society, Bar- ANTS: Robert Sandor, Carol Ann Jenkins, bizon Plaza hotel, New York. Ken Albright; SECRETARY TO THE GENERAL MANAGER: Doris Kelly. The WLW Oct. 16- Deadline for reply comments on salesman's. Because FCC's rulemaking to control the develop- COMPTROLLER: Irving C. Miller; ASSISTANT he wears only one. That of WLW ment of AM and FM radio services. Amami: Eunice Weston. Radio or Television. Oct. 17- 18- American Association of Ad- Publications and Circulation vertising Agencies (AAAA) central region DIRECTOR OF PUBLICATIONS The Crosley Broadcasting Cor- meeting, Sheraton hotel, Chicago. John P. Cosgrove poration has its own sales force. Oct. 18- Indiana AP Radio -TV Association, CIRCULATION MANAGER: Frank N. Gentile; French Lick. CIRCULATION ASSISTANTS: Edith Liu, Dave So when you call a WLW Radio Lambert, German Rojas, Joan Chang, Bruce Kennedy, Marc Beaulieu. or TV salesman, you get a WLW Oct. 20- 21- Meeting of Texas Association of Broadcasters, Cabana hotel, Dallas. Radio or TV salesmañ. A man Bureaus "Oct. 24- Fourth Armed Forces Television who is a vital member of Crosley Conference, sponsored by U. S. Air Force, New York: 444 Madison Avenue, ZIP code Broadcasting who knows Lowry Air Force Base, Denver, Colo. The 10022. Telephone: 212 Plaza 5 -8354. ... his conference will deal primarily with edu- EDITORIAL DIRECTOR: Rufus Crater; BUREAU NEWS MANAGER: David ASSOCIATE station ... knows his market.. , cational and technical uses of TV by the W. Berlyn; EDITOR: Rocco Famighetti; STAFF WRITERS: knows his facts and figures. In military services. A trip to the Air Force John Gardiner, Phil Grose, Larry Littman, Academy closed- circuit TV installation is Ellen R. McCormick. ASSISTANT: Frances short, knows his stuff. also planned. Bonovitch. Oct. 25 -27- American Women in Radio VICE PRESIDENT AND SALES MANAGER: Winfield When Crosley started its own of directors meeting, R. Levi; EASTERN SALES MANAGER: Don Kuyk; and Television board INSTITUTIONAL SALES MANAGES: Eleanor R. national sales organization over Mayo hotel, Tulsa, Okla. Manning; ADVERTISING ASSISTANT: Beryl W. Stern. 20 years ago, it was a revolu- Oct. 28 -30- National Electronics Confer- ence, McCormick Place, Chicago. The dead- Chicago: 360 North Michigan Avenue, ZIP tionary move now widely line for the submission of technical papers code 60601. Telephone 312 Central 6 -4115. acclaimed. Just another exam- to the Program Committee Is May 15. SENIOR Eorroa: Lawrence Christopher Mm- Papers should be submitted to Dr. H. W. WEST SALES MANAGES: Warren W. Middleton; ple of the unique leadership Farris, EE Dept., University of Michigan, ASSISTANT: Rose Adragna. and Ann Arbor (Telephone: 663 -1511, ext. 3527). Hollywood: 1680 North Vine Street, ZIP spirit of the WLW Radio code 90028. Telephone: 213 Hollywood 3- and TV Stations! Oct. 28 -30-Third annual meeting, Institute 3148. of Broadcasting Financial Management, SENIOR EDITOR: Bruce Robertson; WESTERN York Hilton at Rockefeller Center. SALES MANAGER: Bill Merritt; ASSISTANT: Gail Crosley Color TV Network New Learman. Oct. 31 -Nov. 1- Electron Devices Meeting Toronto: 11 Burton Road, Zone 10. Tele- WLW -C WLW -T WLW -D WLW -I of the Institute of Electrical and Electronics phone: 416 Hudson 9 -2694. CORaESPONENT: Television Television Television Television Engineers, Sheraton Park hotel, Washington, James Montagnes. Columbus Cincinnati Dayton Indianapolis D. C. Speakers include John Hornbeck, formerly of Bell Telephone Labs and now WLW Radio -Nation's Highest Fidelity Radio Station BROADCASTING Magazine was founded in 1931 president of Bellcom Inc., "Electron Devices by Broadcasting Publications Inc., using the H. WLW Sales Offices -New for Space Applications "; Victor Grinich, title, BROADCASTING.-The News Magazine of York, Chicago, Cleveland Fairchild Semiconductors, "Why Field Ef- the Fifth Estate. Broadcast Advertising Tracy Moore & Assoc., Los Angeles, San Francisco fect Transistors ?" and Lester F. Eastman, was acquired in 1932, Broadcast Reporter in Bomar Lowrance & Assoc., Atlanta, Dallas Cornell University, "Super Power Micro- 1933 and Telecast* in 1953. BROADCASTINC- wave Tubes." Program chairman for the TELE ASTING was introduced in 1946. CROSLEY BROADCASTING CORPORATION meeting is Mason A. Clark, Hewlett -Pack- Reg. U. S. Patent Ogee a subsidiary of Arco ard Associates, Palo Alto, Calif. Copyright 1963: Broadcasting Publications Inc.

18 (DATEBOOK) BROADCASTING, July 29, 1963 'HE LITTLEST HOBO ORLD ROAMING, WIDE RANGING TV FORMAT APPEAL

star of THE LITTLEST HOBO television series, the magnificent German pherd, London, literally roams the world over seeking adventure. London ;es widely in his exciting travels -from the nocturnal jungles of the major s to the vast reaches of the majestic Rockies. He wanders anywhere train, plane, ship; throughout America and foreign countries. His friends ide the flying soldier of fortune in Hong Kong and the French Poodle from Paris adventures. In each episode he meets new people in new locales. i adventure's changing co-stars and supporting players are drawn from the stry's finest actors. The story policy is straight drama but the situations from Hitchcock suspense to Lucy -type humor.

:es in: CHICAGO, LOS ANGELES, HOUSTON, ATLANTA / 500 PARK AVE., NEW YORK Daylight Raving Time Will Talk," in which host Dennis James moderate It takes more than wishful thinking for a net- debates on such non -vital issues as "Are separat work to build a strong daytime schedule. "Day- vacations a good idea ?" and "Should a man li time- dreaming" simply isn't enough. about his golf score ?" The debaters are chose It takes planning and showmanship -all of from man -on- the -street interviews, and vie fo which are especially evident in NBC -TV's four the votes of an on- screen panel of 15 judges (si: newest daytime offerings. Two of the programs more than the United States Supreme Court). are already on the air, and the other pair will be On "You Don't Say," which premiered earlie seen for the first time on our Fall schedule. this year, emcee Tom Kennedy presides over a: Most recent of the debuts was that of "People exciting game in which celebrity guests and stu dio contestants try to guess the names of famous celebrity panelists will try to guess the key words persons from missing -word clues. Cary Grant, for omitted from first -person, real -life incidents being example, might be indicated by the lines, "The narrated by studio contestants. package was too heavy to (carry)," and "It was an Along with NBC -TV's forthcoming nighttime easy request to (grant)." schedule -which embraces returnees like "The Both shows are proving awfully diverting, and Virginian" and "Hazel" and newcomers like this Fall they'll be joined by "Word for Word," a "Espionage" and "G -E College Bowl" brand -new, anagram -type game hosted by the -our new daytime line -up shapes up as exceptionally popular Mery Griffin; as well as a a real winner. Night and day (as Cole non- Darwinian "Missing Links." In the latter, Porter didn't say), NBC's the one. Look to NBC for the best combination in news, information and entertainment. METRO- GOLDWYN -MAYER TELEVISION PRESENTS OPEN MIKE Unjust music fees of public relations, United Service Or- ganizations Inc., New York. EDITOR: You performed a real service EDITOR: Thought you might be inter- for the industry with the publication of ested to know that WRUL [New York the SESAC demands on WQIZ St. short wave station] broadcast live the George, S. C. (BROADCASTING, July 22). Town Meeting of the World with per- This points out the injustice of the mission of CBS and thus not only the current music license fees. WQIZ was people of France, but all of Europe, accused of playing 17 SESAC tunes in Africa, Latin America could hear, one month, based on SESAC's own log- through our five short wave transmit- ging. At the fee demanded, $20 a ters, what the French government had month, the station is paying over $1 rejected. -Ralf Brent, president, Ra- a tune. If BMI or ASCAP rates were View from the Lion's Den dio New York Worldwide, New York. on the same basis, think what a tremendous rate all broadcasters would Won't Even Fade Away... have to pay. Our SESAC rates have Wears two hats jumped from $20 to $30 a month, just EDITOR: There is a serious error in In the days of booming film production because of a daytime power increase your reporting about the sale of KCLN in Hollywood, the studios produced hun- to 1 kw. Senator Ellender's bill will Clinton Iowa, (CHANGING HANDS, July dreds of pictures a year. A surprising per- help some. But until there is a unified 15). You refer to me as "former "' centage was really good entertainment. A stand to pay for music on a basis of commercial manager of WKBT. It is lot of television stations discovered this, actual use, there will be more St. correct that I am a stockholder in the too, when they bought those pre '48 librar- George cases. Ed Mullinax, general purchasing company of KCLN, but I ies. In the next 12 months a good many manager, WLAG LaGrange, Ga. am and expect to continue as sales contracts will be running out on the MGM manager of WKBr for years to come. pre '48 features. What to do about it? Lively and controversial KCLN will be managed by Cecil Ham- ilton, one of my partners in the pur- Well, good old movies never die. They EDITOR: Your publications are among don't even fade. The public continues to chase. He will also be an officer of the liveliest in the broadcasting indus- the buying company. Robert Z. have a "thing" about Hollywood. Networks - Mor- try. This is caused not only by your and advertisers make hay with TV specials rison, sales manager, WKBT(Tv) La- coverage of the news, but also by the Cross, Wis. about Stars, Eras and Academy Awards. often controversial views you take on The many fine films from the Fifties (though matters of concern in the industry. - more limited in number) continue to draw Frank Kahn, lecturer on broadcasting Mid -South report big audiences at most any hour. And prime - and speech, Queens College of the City EDITOR: Heartiest congratulations . . . time pictures haven't dented the stay -up University of New York, Flushing, N.Y. habits of late show fans. So stations for your excellent economic study of shouldn't turn away from what can be a the industrial Mid -South. It was ex- continuing program mainstay and money The missing credit tremely well done and most interest - maker -that good pre '48 feature film. ing.-Carter M. Parham, president, EDITOR: The CBS Town Meeting of WDEF -AM -TV Chattanooga, Tenn. Examples are easy to track in New York the World was a magnificent technical [ Reprints of the Mid -South market study City with its daily ARB ratings. On WCBS- accomplishment and was another pi- are available at 35 cents each; 30 cents each oneer step in the use of worldwide and in quantities of 100 to 500, and 25 cents each TV, top pre '48 MGM features played on over 500.1 the Early and Late Show racked up some space circuits in the development of closer people -to- people understandings. pretty remarkable figures. Do you like 12.4, BOOK 7.0, 12.3? That's the dimensions of the It was good to see and hear Ike being NOTES his old genial and persuasive self again ratings for the third, fifth, and seventh run of "BBC Handbook 1963," compiled by and to see the aplomb and authority of Boom Town. This in a period of 33 months. the British Broadcasting Corp. Richard Walter Cronkite as the anchor man. Or take the Hucksters, which premiered Clay & Company Ltd., Bungay, Suffolk, However . . . a with 18.6 and was delivering a 10.6 exactly there was forgotten England; 224 pp. $1.40. man whose name and memory were eight runs and four years later. With a foreword by Sir Arthur missing. I refer to the late George V. fforde, chairman of the BBC Board Redressing pre '48 pictures does Denny Jr., who for years was modera- of Governors, this book is an updated wonders, too. Four films were "packaged" tor of the Town Hall of the Air on the compilation of the services and scope by WCBS -TV as Adventure Film Classics old Blue and now ABC radio network. of the BBC. There are sections devoted and sold to a toy client as pre- Christmas When George was vice president of the to radio, television, program services specials on Sunday afternoons last season. original People to People Foundation, and the public, external services (out- A similar idea, called Family Classics, broke he envisioned and repeatedly urged side England), engineering and refer- viewing habits in Chicago and put WGN -TV upon the networks, including CBS, the ence. in a prime rating position Friday evenings. concept of a Town Meeting of the World as a backbone program and "The Birth of Broadcasting," Vol. 1, An offer of a detailed list of more such fund raiser to the People to People by Prof. Asa Briggs. Oxford University situations and results has been made by movement. My only purpose in bring- Press, Amen House, London. 425 pp. Dick Harper over the phone to many clients ing the subject up is to add my small $9.80. who are already renewing their pre '48 voice to the poignant appeal of George's Subtitled "The History of Broadcast-

deals. He'll gladly send it to anyone else widow . . . that he at least be given ing in the United Kingdom," this is the who drops a note to him at MGM- TV,1540 "appropriate and gracious" acknowl- first of a projected three or four -part Broadway, NYC. Ask for "The Boom Town edgement. I saw or heard none on the series. The present volume covers the Bedtime Story." program.- Edward M. Kirby, director years through 1926.

22 BROADCASTING, July 29, 1963 Helnph! Helnph!

What the boys are desperately trying to who live there -many of whom while away tell you is this: some smart advertiser has if%,Asy?"AIr?»: `° endless hours watching WSAZ -TV for ideas sneaked into Supermarket, availed himself JQEpM4R4,.. k about what to buy next. of the facilities of WSAZ -TV, and made off ti 4- billion -dollar payroll again! What truly dedicated advertiser could with part of a resist? WSAz Ti/ "Why does it always happen to us ?" muse NUNTINGTON.WY1 CHARLESTON And how you Tom Garten' (right) and John Sinclair.2 can resist taking advantage á3 of Tom and John while they're bound and it? In (formerly gagged? Call your Katz agency man. (1. Why shouldn't Supermarket TUE GOODWILL STATIONS INC. the Charleston -Huntington market) well Vice President, General Manager, WSAZ- homes* in a TV. 2. Manager, Charleston Operation, over 495 thousand television íra 72- county 4 -state area make for quite a y//710"o-- ,F;,; WSAZ-TV.) *ARB Coverage study (fall, haúl. So do the 2,296,400 ** big spenders ti 1_ 1960) * *SRDS (Population -1/1/63) MONDAYMEMO from STEPHENS DIETZ, Kenyon & Eckhardt, New York

What FM needs to sell agency media planners

FM radio has given agency media First, I am looking for an audience the number of homes reached by a buyers a new alternative to consider of prospects for whatever it is I have schedule through time. By frequency and has, therefore, automatically be- to sell. distribution, I mean the number of come a problem to them. For Brylcreem, it is men with hair. messages delivered per home and how One of the great American myths is For Metrecal, it is people who are over- many of these go to heavy listening that American businessmen almost weight. For Nabisco Shredded Wheat, homes and how many to less frequently automatically accept change. They it is people of all ages who eat break- listening homes. A recent Radio Ad- don't. fast. For Lincoln Continental, it is men vertising Bureau study -"Why Buy Change has to be sold, and sold hard. with annual incomes of over $10,000. Now When TV Is So Big ? " -breaks And it takes time, skill, knowledge, I need to know the size of these audi- homes into five groups and shows this persistence and patience. And, above ences and where they are located. information for both television and ra- all, that forgotten and depreciated art- Second, I look for a medium which dio. Curiously enough, the study cov- salesmanship. is capable of transmitting the message ers radio as a single medium and does For change doesn't just happen. I wish to send in the way I wish to not mention FM at all. Somebody makes it happen. send it. If I need long copy, I look at I have told you some of the things Let's look at some concrete examples. print media. If I need visual motion, that FM should do. Now let me tell Something New Clients are con- I look at TV. If sound alone will do you what FM doesn't need to do. tinually asking us for new things, for the job, I look at radio. It doesn't need to tell me (and by fresh creative approaches, for brand And third, I look at the editorial en- me, I mean agency and client execu- new promotional ideas. vironment which will surround my tives) that FM exists, or that FM is Some four years ago, one of our cli- message. peachy. Most of us listen to FM at ents asked us for some fresh promo- These three things -audience, mes- home. Many of us prefer the program- tional ideas. One that we submitted sage, editorial environment -determine ing that FM offers. FM's goal then was a prize game modeled after my choice of media. must be to get us to put our money "Bingo." And they ran a promotion Of these three, the media can tell me where our ears are. We know it exists, like this. They ran it in mid- March- about two -their audience and their but many buyers don't know why they four years after we submitted it, two editorial environment. should consider FM as an advertising years after we parted company, and at Just The Facts I need the facts medium, because they can't document a time when everybody was using the about FM's audience, for I have the the medium's audience with sufficient same kind of promotion. responsibility to my clients to docu- accuracy. Or take another case. One of our ment my recommendations. Opinions Personal Observations a I listen to clients had been discussing an idea we will not do, nor will bits and pieces. I FM at least an hour a day. As I have submitted to them in July 1962. And need to know the size, the age, the sex, sampled FM programing in New York, while they considered it, one of their the education and the location of the I have found tremendous variety, which competitors beat them to it. audience. Not only in total, but at spe- I think is good. FM shouldn't get While these instances are by no cific times of day, and how it varies trapped in too many averages. It must means typical, they occur often enough seasonally. have a variety of audiences for its dif- to be frightening. I sometimes think Assuming that I accept the adequacy ferent programing patterns. that what clients really want is a bright, of radio for my message, FM has to If FM broadcasters get discouraged shiny original idea with a proven track show me that its audience fits my pros- at times, they should take heart from a record in at least three specific in- pect file better than other radio buys man who pondered such problems and stances. open to me. Cost -per- thousand pros- wrote: Now, let's look at FM's specific prob- pects is my yardstick, not cost -per- "There is nothing more difficult to lem- selling the change in media buy- thousand. listeners. take in hand, more perilous to conduct, ing patterns required if FM is to par- Another type of information we need or more uncertain in its success, than ticipate in national advertisers' media for FM is audience accumulation and to take the lead in the introduction of programs. frequency distribution. a new order of things." Niccolo Mach- It's Radio First What is FM sell- By audience accumulation, I mean iavelli wrote this in 1520. ing? In the first place it is selling radio. If radio isn't going to be considered, FM won't be considered. That is pretty obvious. In the second place, you are selling Stephens Dietz is executive vice president FM radio, a specific classification of and director of marketing services for radio distinguished from AM radio by Kenyon & Eckhardt, New York, In his posi- several characteristics: a different meth- tion, he supervises media, research, TV- od of transmission, a receiver specific- radio and merchandising for all K &E ally labeled FM and a limited geo- offices. Before joining K &E in 1955, Mr. graphical range for any one station. Dietz was in the advertising department Third, FM is selling a specific station of Procter & Gamble for five years. He with a specific programing appeal. also worked for five years on the Standard And fourth, FM is selling a change Brands account (Blue Bonnet margarine in accepted media buying patterns. and Royal puddings) at Ted Bates & Co. Now, let's come over to my side of He is a graduate of Dartmouth College. the bargaining table. What am I looking for when I plan a media program?

24 BROADCASTING, July 29, 1963 You can't cover Indianapolis with Inclianapolis TV *The Indianapolis Market, ive mean!

WTHI -TV in combination with Indianapolis stations offers more additional unduplicated TV homes than even the most extensive use of Indianapolis alone. More than 25% of consumer sales credited to Indianapolis comes from the area served by WTHI -TV, Terre Haute. More than 25% of the TV homes in the combined Indianapolis -Terre Haute television area are served by WTHI -TV. This unique situation revealed here definitely suggests the importance of re- evaluating your basic Indiana TV effort ... The supporting facts and figures (yours for the asking) will show how you gain, at no increase in cost ...

1. Greatly expanded Indiana reach 2. Effective and complete coverage of Indiana's two top TV markets 3. Greatly improved overall cost efficiency So, let an Edward Petry man document the foregoing with authoritative distribution and TV audience data.

WTHI -TV' WTH I -TV delivers more homes CHANNEL 10 per average quarter TERRE HAUTE, hour than any INDIANA Indiana station* (March 1963 ARB) *An affiliate of WTHI AM & FM *except Indianapolis

BROADCASTING, July 29, 1963 25 NO OTHER STATION CAN MAKE THIS STATEMENT 5 CONSECUTIVE YEARS

MOBILE -PENSACOLA

V2ttizio-w cakek 1962 1961 1960 1959. ,: ebruary March 1963 Ino,

r,_l k- l Wiill WIT] i lilll i > lrlr I 1 1 SHARE of AUDIENCEi 50%

. mv15a..01' c-e..

Exception To The Rule WKRG -TV Mobile- Pensacola lias averaged 50% or more share of audience in every March ARB measurement since 1959, from 9 a.m. to midnight.*

Represented by H -R Television, Inc. or call s`3 station VI-IF market. C. P. PERSONS, Jr., General Manager

26 BROADCASTING, July 29, 1963 Sf =1BIZOAD CASTI NG THE BUSINESSWEEKLY OF TELEVISION AND RADIO July 29, 1963, Vol. 65, No. 5 FCC RELEASES ITS DESIGN FOR FM In master allocation plan: 2,380 stations in 1,858 markets Decision lifts embargo on applications for new stations Almost all existing stations get to stay where they are

The FCC has lifted the curtain on commission established new coverage tion. The commission said it will insti- what it hopes will be a new era in the classes and adopted minimum co -chan- tute further rulemaking proceedings on development of FM broadcasting-one nel and adjacent channel mileage sep- future assignments in Hawaii, Alaska, whose hallmark will be orderly growth. arations (BROADCASTING, July 30, 1962). Guam, Puerto Rico, and the Virgin The commission, in a final step in The new table was contructed on those Islands. The future assignments on the the overhaul of its FM rules begun last separation requirements. 20 educational FM channels will also year, adopted last week a nationwide Rules Resemble TV's The new rules be the subject of a rulemaking. table of FM assignments for the 80 accompanying the table are essentially In the meantime, the commission is commercial FM channels in the U. S. the same as those pertaining to the tel- maintaining the freeze on applications At the same time, it lifted the freeze evision table of assignments. Applica- for Puerto Rico and the Virgin Islands. on FM grants and applications, except tions for FM channels not in the table Applications for Alaska, Hawaii and for facilities in Puerto Rico and the will not be accepted, unless they are for Guam will be granted if they meet the Virgin Islands. The freeze was imposed communities lacking a channel assign- minimum mileage separation require- last December when the table was re- ment, and are situated within 25 miles ments. And educational assignments leased for comments (BROADCASTING, of a locality where an assigned channel will continue to be made under existing Dec. 24, 1962). The vote on the order is unoccupied. requirements. Under the rules adopted was 7 -0. Although the freeze is lifted, the last year, applications for new or changed The table provides for 2,380 assign- commission said no new grants will be facilities on the top three educational ments in 1,858 communities -100 more made for a period of 60 days. In the channels (218, 219 and 220) must com- assignments than originally proposed. interim, pending applications may be ply with the mileage separation require- All of the states except Alaska and Hawaii are included. Channels are assigned to all existing stations. But in a handful of cases the channels assigned are different from those on which exist- WHERE FM STANDS NOW ing stations are operating. The complete table is reproduced beginning on See SPECIAL REPORT page 51 page 100 -A. FM on Move With FM showing signs of realizing the potential its sup- porters have long claimed for it-1,100 amended to conform to the new rules. ments affecting the lowest three com- FM stations are now operating -the At the end of the 60 -day period, the mercial channels (221, 222 and 223). table and the new rules accompanying it commission said, non -conforming appli- Adoption of the table wasn't accom- are the commission's answer to the cations, including those currently in plished without some dislocations of problem of providing for orderly devel- hearing, will be dismissed. existing stations -not all of them vol- opment of broadcasting in the 88 -108 The commission indicated that one untary. me band. (For stories on the resurgence of its considerations in designing a table "To improve assignments of -existing of FM broadcasting, see special sec- based on the mileage separations facilities," the commission said, 10 station starting on page 51). The commis- adopted last year was the need for pri- tions are being switched from one chan- sion is anxious to avoid the deteriora- mary nighttime service in rural areas nel to another at the licensee's request. tion of coverage patterns it feels has not adequately covered by AM stations. In addition, the commission initiated occurred in AM broadcasting as a re- The commission said it placed major proceedings to force three stations to sult of that system's development on a stress on stations capable of providing change channels in order "to bring "demand" basis. service to relatively wide areas, even about a more efficient distribution of In adopting the table based on mile- though such stations reduce the total channels." age separations, the commission is put- number of possible assignments. Channel Changes The voluntary ting FM assignments, like those in TV, The commission also expressed con- changes include WRUF -FM Gainesville, on a "go -no go" basis. The commission cern with problems of existing stations Fla., from 281 to 279; WBBQ -FM Au- and potential applicants will know in which are only moderately short- spaced gusta, Ga., 279 to 282; WSOC -FM Char- advance, based on the technical re- under the mileage separations. It prom- lotte, N. C., 278 to 279; KJRG -FM New- quirements, whether a grant can be ised a further rulemaking "in the near ton, Kan., 221 to 222; KJSK -FM Colum- made. future" to consider higher power for bus, Nebr., 244 to 245; KSBO -FM Du- The initial step in the first major re- those stations. rant, Okla., 297 to 296; KFGJ -FM Port- vamping of FM rules since the mid - Other Rulemakings Coming A num- land, Ore., 254 to 253; WYZZ-FM 1940's was taken last year, -when the ber of other matters also await resolu- Wilkes-Barre, Pa., 277 to 225; wacw

BROADCASTING, July 29, 1963 27 FM Johnson City, Tenn., 264 to 268; the three classes of stations created by minimum; 500 -foot antenna; 65 -mile WKIC -FM Hazard, Ky., 231 to 266. the FCC last year remain the same: service range and minimum co- channel The proposed involuntary moves in- Class A -3 kw maximum, 100 w separation of 180 miles. volve KREP Santa Clara, Calif., from minimum; 300 -foot antenna; 15 -mile The commission last year also divided 277 to 289; KIMP -FM Mt. Pleasant, service range and minimum co-channel the country into three FM zones - Tex., from 241 to 264; and WTTC -FM separation of 65 miles. Zone I (same as TV Zone I),: all or part Towanda, Pa., from 224 to 237. Class B-50 kw maximum, 5 kw of 18 northeastern states and the. Dis- Besides adopting the table, the com- minimum; 500 -foot antenna; 40 -mile trict of Columbia; Zone I -A: California mission increased the minimum power service range, and minimum co- channel south, of 40- degree north latitude (just required of Class C stations from 10 kw separation of 150 miles. north of San Francisco); and Zone 2: to 25 kw. The other requirements of Class C -100 kw maximum, 25 kw the rest of the U. S.

BROADCAST ADVERTISING In- and -out participations losing ground ADVERTISERS BUY MORE PROGRAMS AND MINUTES ON YEAR -ROUND BASIS The three TV networks, aiming for Enter 52 -Week Minute The wid- pointed out. These sales patterns, they more stable advertiser relationships, ening of the program sponsorship pat- said, reinforce advertiser continuity and will begin the 1963 -64 season this fall tern is being accompanied by another tend to relieve the pressure on the net- with a slight increase in both prime significant development, particularly at works of seeking replacement sponsors, time program sponsorships and in the NBC -TV and ABC -TV -the 52 -week a circumstance usually associated with number of 52 -week "minute" clients. minute sponsorship. In the past, the minute participations. The trend away from minute partici- minute advertiser has been one that has What are the reasons for the increase pations in short flights, which started bought into programs on a short -term in program advertisers and the year - to develop last year. is gathering mo- basis primarily, but NBC-TV and ABC - round minute sponsor? Sales execu- mentum. For the second consecutive TV reported last week there has been tives at the networks were reluctant to year, there is a rise in nighttime pro- substantial increase in the number of try to pinpoint the answers with any gram sponsorships and a decline in sponsors buying minutes year-round for certainty, but they offered these obser- overall minute buying on the networks. 1963 -64. vations: Of the minute buying a significant per- The growing strength of program The economy is generally good, centage is on a year -round basis. sponsors and the emergence of the 52- and it's easier to make a more costly Heading into the new season, minute week "minutemen" should have the program sale during "good times." participations on the three networks' effect of stabilizing network TV adver- Networks worked very strenuously prime -time periods will represent ap- tising as compared with previous years, this selling season to consummate either proximately 43% of nighttime sched- sales officials at the three networks program or 52- minute sales. ules, as compared with 46% in 1962- Some advertisers who had concen- 63 and 51% in 1961 -62, the all -time trated on minutes in recent years have high for "minute -men" advertisers. Xerox eyes conventions now gone the route of programs plus (A "program advertiser," as con- minutes in order to achieve both iden- trasted to a minute advertiser, is con- ABC reportedly has a sponsor tity and reach. sidered to be one who sponsors more ready to buy half sponsorship of Though network sales chieftains than a minute per week on an individ- its radio -TV coverage of next agreed that they preferred to sell "pro- ual show.) year's political conventions and grams" rather than "minutes," they election -night reports if former A BROADCASTING compilation based stressed there are advantages to each on data supplied by Presidents Dwight D. Eisenhower method, both from the point -of -view the networks shows and Harry that ABC -TV is the pivotal S. Truman appear as of the network and the advertiser. organiza- commentators. tion. Whereas CBS -TV's and - For the networks, the program sale NBC Xerox Corp., Rochester, TV's percentages of minute sponsors N. Y., is generally of longer duration (13 reportedly would buy half spon- were virtually identical (25% for - weeks or more) and is easier to service. CBS sorship for $3.5 million. TV in both 1962 -63 and 1963 -64, and For the advertiser, it provides identity The report also indicated 50% and 51% in the respective that with the program and has attendant sea- ABC had invited General sons for NBC -TV) ABC -TV's figures Eisen- promotional and merchandising values. hower to present his comments dropped from 60% in 1962 -63 to 54% on The traditional minute buy of lim- the Republican conclave and Mr. for the upcoming season. ited duration can appeal to the limited - Truman to comment on the Dem- The business of selling minute par- budget and seasonal advertiser. For ocratic convention and had of- ticipations in prime time began in 1957, the network, the minute buy can help fered to send camera crews to though the concept had fill out a schedule, and, in the words evolved earlier their homes if they prefer on such fringe not to of one sales executive: -period shows as NBC - attend the conventions. "Let's face it. TV's Today, Home and Tonight. The James We're never completely sold out. We proportion C. Hagerty, former ABC can use of minute participations vice president the minute advertiser, too." grew constantly for news (see in ensuing years, much WEEK'S New Show Factor The pattern of to the consternation HEADLINERS, page 10), of station repre- could not be reached network selling has been to offer the sentative organizations, for com- which charged ment, and new shows to the minute advertiser or that the availability William A. Murphy, of minutes on the vice president as a combination of program and min- networks cuts the of media for Pa- potential spot TV pert, Koenig, ute sponsorships. Network officials ob- volume. Last Lois, agency for year the first signs of a Xerox, declined serve that this approach minimizes an slackening comment on the in minute participations be- report. advertiser's risk in an untried vehicle. came evident. Conversely, the programs with a

28 BROADCASTING, July 28, 1963 track record tend to attract the pro- Glenbrook Labs, and The Virginian Thursday: The Flintstones (7:30- gram sponsor. Carl Tillmans, vice pres- has Procter & Gamble, Alberto -Culver, 8:00) 10 minutes are participating, ident and general sales manager for Carnation, Noxzema, Bristol-Myers, Jimmy Dean Show three -fourths of it CBS -TV, is convinced that on the and Miles Labs, among others." is participating; Friday shows that have whole, program sponsorships are pref- He estimated that 43% of NBC -TV's participating sponsors are: 77 Sunset erable for both networks and adver- prime -time schedule for 1963 -64 is sold Strip (7:30 -8:30) and Burke's Law tisers though he noted that for certain on a 52 -week basis, including both pro- (8:30- 9:30). types of advertisers (seasonal, limited gram sales and minute participations. On Saturday, Hootenanny (7:30- budget, new to the medium), the min- Mr. Otter offered this statistical infor- 8:30) will have participating sponsor- ute buy can be valuable. He added: mation: "We have seven single sponsors ships in full until December when "A program sponsor gets advantages on the network next season, covering Breck takes 15 minutes in the show; on CBS -TV. We permit him the serv- five and a half hours of weekly pro- Lawrence Welk Show (8:30- 9:30), has ices of the program's star for commer- graming, which, we're happy to say, is 15 minutes participating, and Jerry cials, and we don't for the minute ad- the highest for any network." Lewis Show (9:30-11:30) is all in par- vertiser. We provide more product The following is a compilation of ticipations. protection for the program advertiser." prime time evening shows which the The CBS fall lineup includes the fol- The program sponsors, he said, usual- networks report have been sold on a lowing shows which have participating ly select their shows early in the buy- participation basis. sponsors: Monday: East Side, West ing season, "thus locking in the strong On ABC-Sunday evening: The Trav- Side (10 -11) 30 minutes in participa- availabilities." He mentioned General els of Jaimie McPheeters (7:30 -8:30), tion; Wednesday, CBS Reports (7:30- Foods, Whitehall Laboratories, Proc- Arrest and Trial (8:30 -10) Libby, Mc- 8:30) has 20 minutes; Thursday, Raw- & ter Gamble and various cigarette Neil & Libby has two minutes a week, hide (8 -9), Perry Mason (9 -10), The companies as some of the organizations active in the program category. "Many of these companies who go to the strong shows," he said, "bolster these buys later with minute participations to achieve additional reach." Change At ABC -TV The sponsorship pattern has changed most radically over the past two seasons at ABC -TV. In 1961 -62, an estimated 75% of the network's prime -time schedule was sold via the minute route; in contrast, only 54% of ABC -TV's lineup in 1963 -64 will be participations. Another source of satisfaction to the network, according to James Duffy, vice president in charge of TV network sales, is that even in the participation area, ABC -TV has completed minute sales ABC -TV's Duffy sees CBS -TV's Tillmans NBC -TV's Otter reports each week to a large number of adver- advantages in both thinks programs are an increase in 52 -week tisers who have bought on a 52 -week ba- types of buying. often preferable. minutes. sis. Among the 52 -week minute advertisers on ABC -TV next season will he Beecham, Alberto -Culver, Liggett & the remainder is in participation: Nurses (10 -1 1) have 15 minutes in par- Myers, Miles Labs, Armour, Brown & Monday evening: The Outer Limits ticipations. Williamson and Noxzema. Some of these (7:30 -8:30), Wagon Train (8:30 -10), On Friday, The Great Adventure advertisers have bought on two or more Breaking Point (10-11)- Alberto -Cul- (7:30 -8:30) and Alfred Hitchcock Hour ABC -TV programs. ver has 11.4 minutes a week, Brown & (10 -11) are participation shows and Mr. Duffy stressed there are values Williamson sponsors a quarter hour and on Saturday, Jackie Gleason's Ameri- for certain advertisers to the minute the remainder is participating; can Scene Magazine (7:30 -8:30). advertising pattern rather than the pro- On Tuesday evening: Combat (7:30- NBC shows have the following par- gram approach. 8:30) 45 minutes are participating; ticipating allocations: Monday: Monday NBC -TV's View The inclination of McHale's Navy (8:30 -9) 15 minutes Night at the Movies (7:30 -9:30) and the minute advertiser to deviate from are participating; The Fugitive (10 -11) Sing Along with Mitch (10 -11) ; Tues- the path of short advertising flights was is three -fourths participating; day, Mr. Novak (7:30- 8:30), Redigo underlined by John M. Otter, vice pres- Wednesday: The Adventures of (8:30 -9) has 15 minutes, and Richard ident, national sales, NBC -TV. He re- Ozzie and Harriet (7:30 -8) has three Boone Show (9 -10) has 30 minutes. ported the network has made more 52- regional sponsors for half the show, the On Wednesday, The Virginian (7:30 - week sales of minutes than in the past other half is sponsored by American 9), Espionage (9 -10), and The Eleventh and singled out particularly the 60 -min- Dairy, Patty Duke Show (8 -8:30) is Hour (10-11) are minute participating ute Dr. Kildare and the 90- minute The two- thirds sponsored but the remainder programs. Thursday: Temple Houston Virginian series, which have been sold is participating (Breck, now sponsors a (7:30 -8:30) and Dr. Kildare (8:30- exclusively on this basis of minutes for third, and will buy a half after Jan. 2 9:30) are participating series. Friday: 52 -weeks firm. of next year), The Price Is Right (8:30- International Showtime (7:30 -8:30) and "We have brought in the blue -chip 9) Lever sponsors one -half after Oc- Jack Paar (10 -11); Saturday, The lieu- advertisers on these shows," Mr. Otter tober 1, there are now four minutes in tenant (7:30 -8:30), Joey Bishop Show said. "Some of the sponsors on Kil- participations, Ben Casey (9 -10) has 30 (8:30 -9) is one -half available for par- dare are Colgate, Singer Sewing Ma- minutes participating, and Channing ticipating advertisers, and Saturday chine, Alberto -Culver, Scott Paper and (I0 -11) is all in participations. Night at the Movies (9-11).

BROADCASTING, July 29, 1963 29 Nielsen suggests ratings audit plan NAB AND ARF SPOKESMEN INTERESTED, BUT WITH RESERVATIONS A design for auditing the broadcast study. But it was apparent that the in- ratings services has been offered by the formation had arrived too late in the A. C. Nielsen Co., which as a leading week for either organization to give an audience measurement firm in the off -the -cuff appraisal of so detailed a broadcast field would be subject to the proposal. auditing. It was obvious that by its move, Niel- In effect, the Nielsen Co. has ac- sen has aligned itself with other major cepted the principle of auditing and raters in support of an industrywide evaluation of the raters by an "outside" checking operation. non -profit organization but indicated the Donald H. McGannon of Westing- former need not be contingent on the house Broadcasting Co. is chairman of latter. NAB's Rating Council and its research Contents of the Nielsen proposal was committee, both of which have been made public today (Monday) along actively engaged in setting the ground- with a statement that the service's clients work for an auditing system. He told have all been sent a summary of the BROADCASTING last week that he had suggestions along with an invitation to not had the opportunity to read the full list the types of information they'd text of the Nielsen suggestions. like to see included in the audits proposed by other organizations. But, Mr. McGannon said, he had The latter groups include the Na- read the news release accompanying the tional Association of Broadcasters and proposal text and noted that many the Advertising Research Foundation, points raised in it were acceptable in both of which also received detailed that they were similar to those con- Mr. Rahmel summaries from Nielsen. In addition tained in a letter he had forwarded to to NAB and ARF, the American As- Nielsen for the Rating Council. submit to audit. sociation of Advertising Agencies and Mr. McGannon has sent letters, as It was apparent that the other ratings the Association of National Advertisers authorized by the council, to all rat- services have already replied in the af- received the Nielsen package. ings services asking them for formal in- firmative. More Study Seen Spokesmen for dication of their willingness to coop- Chairman McGannon also said he NAB and the ARF noted the Nielsen erate with the council, and supply de- planned to meet with representatives of proposal would receive their individual tailed data on their procedures and the Nielsen company today to discuss the audit proposal among other matters. A spokesman for the ARF indicated the Nielsen audit plan would get its ARF research methods study to be published "careful consideration" but also em- Ratings services, which are being ident and director of marketing serv- phasized its "complexity." It was ex- urged to subject themselves to out- ices, Foote, Cone & Belding, made pected that an appropriate ARF com- side audit, may take a second look the audit, checking "sample design mittee would be instructed by ARF's this week at a new development and execution, questionnaires, inter- officers to study the proposal and sub- involving a report of W. R. Sim- viewer instructions, field checks, mit a report to the ARF board. mons & Associates research firm and completion rates and weighting pro- In the Nielsen announcement, H. A. the Advertising Research Founda- cedures." The audit, described by Rahmel, executive vice president of the tion. Mr. Lehman as "extremely detailed," audience measurement service, suggests The executive committee of ARF compared the estimates of the Sim- "it seems obvious that you (users of the has authorized publication of its an- mons report with census data and service) should have a voice in de- alysis of the Simmons 1963 Stand- included an examination of random- ciding on the policies and procedures ard Magazine Report. ARF will pro- ly chosen original questionnaires as to be employed" in an auditing system. vide the same service for a forth- a check on quality control and the Procedure Is 'Go' The Nielsen coming Simmons television report if editing process used on survey data. statement emphasizes that the company so requested, according to Alcuin The ARF report offers "specific believes an audit procedure can be ac- Lehman, president of ARF. Mr. opinion" on both technique and re- cepted by the audience research indus- Lehman points out that ARF has sults. Its purpose, as described by try without waiting first for agreement offered such analyses of research ARF, is to give foundation mem- on methods and standards. The latter techniques and findings for some bers and subscribers to the Simmons areas were seen by Nielsen as being re- time. The Simmons request for report a definite idea of how the lated, but facing basic differences of "in- ARF's analyses is the first of its service is suited to their individual terest and opinion" among advertisers, kind. With the publication of ARF needs. agencies, the networks and the stations. findings W. R. Simmons, in a sense, Lyndon O. Brown, ARF board Take Care The spectre of damage will be submitting to "public" audit. chairman and executive vice presi- suits arising from the actions of an in- A report of the findings will be dis- dent Dancer- Fitzgerald -Sample, said dustry committee on ratings is raised at tributed to all ARF members this the foundation would "analyze any one point. week. syndicated advertising research serv- In the 16 -page memorandum on au- A panel of the ARF technical ice, regardless of the medium in- diting details, the question of the respon- committee headed by Paul E. J. Ger- volved, provided the service requests sibility of an industry ratings committee hold, ARF chairman and vice pres- ARF to do so." for actions which may prove detrimen- tal to a research organization is dis-

30 (BROADCAST ADVERTISING) BROADCASTING. July 29, 1963 CAN YOU THINK OF A BETTER WAY TO GET SO MANY PEOPLE EXCITED ABOUT AFGHANS? A one -time feature on WTMJ -TV's "Today for Women" show. That's all it took to get 1,162 people to send for directions on how to make an afghan. What's more, the WTMJ -TV audience was told the afghan making demonstration would be repeated the next day at a local store... and in the demonstrator's own words: "The store was mobbed!" This response is typical of the influence WTMJ -TV has on Milwaukee. .. one of the top ten standard metropolitan areas in many measures of sales per household. See for yourself! Put your sales message on WTMJ -TV ... still the number one station in Milwaukee for both viewers and advertisers. MILWAUKEE RESPONDS TO \AITT\JIU -T\/ CHANNEL 4 THE MILWAUKEE JOURNAL STATION WTMJ -AM -FM NBC in Milwaukee Represented by: HARRINGTON, RIGHTER & PARSONS - New York Chicago . San Francisco . Atlanta Boston St. Louis Los Angeles

BROADCASTING, July 29, 1963 31 among its voting members, with representatives from newspapers sitting on TV trends by product classifications the ABC board. In another recommendation, Nielsen As TV's gross goes higher each travel. suggests users year, Television Bureau of Advertis- For example, TvB cited these that of the audit reports pay for the direct costs of the examina- ing continues to sift for trends. In a groups, showing increases: TV- radio; tions auditors' fees, printing and report today (Monday) giving gross transportation and travel; hotels, re- -the distribution costs. The researchers, it billings of network and spot by prod- sorts and restaurants; sporting goods, points out, will be required to assume uct classification, TvB said it found bicycles and toys; confections and an extra financial burden by maintain- evidence of "advertisers' increasing soft drinks; ale, beer and wine (see ing records, extra clerical help, data awareness of Americans' leisure table, below). processing, etc. TvB noted, too, the marked gains time." A third recommendation urges the The evidence: among the largest in 1962 over 1961 by such adver- use of a firm of certified public ac- percent increases are advertising tiser groups as drug products, auto- countants. This would insure, Nielsen categories which have direct appeal motive, household laundry products says, "competence, impartiality and in- to consumers recreation and and food and grocery products. seeking tegrity." It would bring the professional ESTIMATED EXPENDITURES BY PRODUCT approach to the auditing job, and above CLASSIFICATIONS-NETWORK AND SPOT TELEVISION all make certain that the confidentiality JANUARY -DECEMBER 1962 of the information gained by the Change auditor is not divulged. Spot TV Network TV Total TV '62 vs. '61 Other highlights of the Nielsen mem- Agriculture $ 959,000 $ $ 959,000 - 66.0 orandum: Ale, beer & wine 57,836,000 8,766,826 66,602,826 + 13.0 The audit should be limited to Amusements, entertainment 2,140,000 880,893 3,020,893 + 3.6 factual information; where opinion and Automotive 23,433,000 51,476,323 74,909,323 + 19.0 judgment enter into such a report it Building material, equip., fixtures, paints 2,568,000 16,683,290 19,251,290 + 6.1 will destroy its usefulness. Clothing, furnish., acces. 10,436,000 3,804,077 14,240,077 - 7.8 Separate auditing specifications Confections and soft drinks 53,378,000 26,794,559 80,172,559 + 30.2 should be established for the four ma- Consumer services 23,583,000 26,254,804 49,837,804 + 21.6 jor types of audience research: network Cosmetics and toiletries 74,565,000 115,107,725 189,672,725 + 26.4 television, local television, network ra- Dental products 17,314,000 35,458,547 52,722,547 + 4.6 Drug products 52,545,000 102,550,693 155,095,693 + 19.7 dio, local radio. Food and grocery products 188,224,000 128,498,872 316,722,872 + 8.4 In order to keep costs at a mini- Garden supplies and equipt. 992,000 336,287 1,328,287 + 21.3 mum, the audits might be issued once Gasoline and lubricants 26,118,000 17,405,598 43,523,598 + 7.2 a year, similar to the ABC reports. Hotels, resorts, restaurants 721,000 721,000 + 47.1 Household cleaners, cleansers, In fairness to the researchers, the polishes, waxes 26,511,000 30,838,946 57,349,946 - 0.2 auditor's report should be submitted to Household equipt-appliances 5,426,000 11,742,767 17,168,767 + 21.5 the research organization for comment Household furnishings 2,164,000 5,147,788 7,311,788 - 3.8 or clarification in advance of publica- Household laundry prod. 57,883,000 53,024,952 110,907,952 + 18.1 tion. Household paper products 10,862,000 15,727,621 26,589,621 + 19.0 Household general 6,946,000 12,781,187 19,727,187 + 37.8 Each cooperating researcher should Notions 274,000 608,984 882,984 +271.8 be entitled to display a "members' em- Pet products 11,069,000 9,838,696 20,907,696 + 27.5 blem" to indicate he is cooperating with Publications 2,418,000 1,001,646 3,419,646 - 27.5 the auditing plan. Since the reports will Sporting goods, bicycles, toys 12,541,000 10,211,751 22,752,751 + 36.2 be strictly factual, "any amplification, Stationery, office equipt. 426,000 1,702,868 2,128,868 - 4.2 Television, radio, phonograph, subjective comment or evaluation, en- musical instruments 675,000 5,283,346 5,958,346 + 77.3 dorsement (or absence thereof), ac- Tobacco prod. and supplies 29,696,000 88,701,491 118,397,491 + 3.4 creditation or seal of approval from the Transportation and travel 6,828,000 1,088,709 7,916,709 + 48.3 industry committee would seem super- Watches, jewelry, cameras 3,534,000 14,819,174 18,353,174 - 3.1 Miscellaneous 9,146,000 2,269,718 11,415,718 + 26.0 fluous." Total $721,211,000 $798,808,138 $1,520,019,138 + 14.3 All dollar figures are gross time cost only; no production costs are included. Sources are LNA -BAR and N. C. Rorabaugh, and utilize TvB classifications and TV definitions for both network and spot. increases share of top ad budgets cussed in this fashion: are the parties subject to possible dam- Television's share of advertising bud- "It would seem to be a reasonable age. gets among the nation's top 100 na- principle that any organization which The Nielsen discussion covers a wide tional advertisers increased by 14.8% assumes a certain degree of authority range of characteristics. Suggestions are during 1962 over 1961, according to over other persons should assume a made on the scope, frequency, timing figures released last week by the Tele- corresponding degree of responsibility and uniformity of audits; the format, vision Bureau of Advertising. For the for any damage to such persons which certification and distribution of audit fourth straight year, TV's share of the may result from actions of the organiza- reports; recognition of legal require- group's budget was more than all other tion. ments; protection of competitive in- media combined. "Unless the committee maintains terests and cost and financing. In its brochure, "TV Basics Number liquid assets sufficient to meet this ob- One of the major proposals in the Six," dealing with the scope and di- ligation, each of the groups comprising Nielsen document is that research or- mension of television today, TvB pointed the membership should, we believe as- ganizations be members of any indus- out that television expenditures -both sume this responsibility." try committee. spot and network -by the top 100 ad- A footnote to this item states that, of The company points to the news- vertisers has risen from $935,436,292 course, this does not apply to the re- paper Audit Bureau of Circulations or- in 1961 to $1,073,979,989 in 1962, and search organizations since it is they who ganization which includes newspapers represents a rise from 55.3% share of

32 (BROADCAST ADVERTISING) BROADCASTING, July 29, 1963 Since when can you speak to 1000 listeners for 360

Since National Radio Survey No. 1! And that's not all. 1000 car -owning families for 600. 1000 During the average quarter -hour, Blair delivers more large families for 630. 1000 home impressions for 560. audience than the total affiliates of any network.* These figures are not pipe dreams, but facts documented We've got a booklet full of facts. All documented. All eye - by the largest personal interview radio survey ever made, openers to those who don't already know the power of Blair Radio's National Survey No. 1, recently completed America's most influential group of radio stations! by Pulse, Inc. *based on total network affiliate station audience, Other facts brought out by the new survey- Sun. -Sat., 6 A.M.-12 midnight. 75% of the listening households are families of 3 or more. Contact the nearest Blair office: New York / Chicago / Atlanta / Boston / 982.000 homes listen to Blair stations in the wee hours. Dallas / Detroit / Los Angeles / Philadelphia / St. Louis / San Francisco THE BLAIR GROUP PLAN

BROADCASTING, July 29, 1963 33 the group's budget to 57.9% share. for three of the concerts are Friday, TvB also noted that of the 100 top The sky's the limit Nov. 29, Monday, Dec. 3 and Wednes- advertisers, 98 used television (excluded day, March 11, all in the 7:30 -8:30 are two liquor companies), 70 consid- The advertiser, United Federal p.m. EST period. Date for the fourth ered it their basic medium, placing Savings and Loan Association of concert is to be announced. Agency: more money in TV than in any other Des Moines, Iowa, put no ceiling Kenyon & Eckhardt. on its com- medium, and that 56 put more money Adventist Church has re- mercial pro- Seventh Day into TV than all other media combined. of The duction budg- newed sponsorship, for 22d year, Only newspapers, among the six media over Mutual (Sun- et to announce Voice of Prophecy considered, showed a decline from 1961 10 a.m. The re- the opening of day, -10:30 EDT). to 1962, dropping $2.6 million. is a year effective Sept. a new branch newal for full Co., Los office. 15. Agency is Milton Carlson Angeles. INFORMATION PLEASES So naturally Eastern expands schedule the agency, The Savings and Loan Foundation, LaGrave Ad- Washington, has purchased American of "Flite Facts" spots vertising, Des Spectacle and The Red, White and Blue, Moines, pro- one -hour NBC -TV color specials to be Eastern Airlines, already a heavy Mrs. Rex duced the two presented in 1964. American Spectacle radio spender million yearly -$1.9 - spots, a 60- second and a 20-sec- will be telecast Friday, March 20 will increase its schedule of "Flite ond for less than $200. (7:30 -8:30 p.m. EST). The Red, Facts" spots on nine of the 10 stations The fiscal feat was performed White and Blue has been set for either that currently carry the reports, begin- by Mrs. Pat Rex, radio -TV direc- late June or early July. Agency: Mc- ning Aug. 1. tor at the agency, who utilized Cann- Erickson. On Eastern's 10 -city radio lineup the every photograph she had taken Oldsmobile division of General Mo- one -minute "Flite Facts" announce- in a quick cut commercial. Using tors, through D. P. Brother, Pepsi -Cola, ments are now heard hourly from 6 42 stills, four lines of voice -over through BBDO, and The Toni Co., a.m. to midnight. With the introduction dialogue and 58- seconds of mu- through North Advertising, have bought of the new schedule in August, eight of sic, the commercial was taped at will the 43d Miss America Pageant to be the stations carry the spots once -an KRNT -TV and shown over that sta- telecast by CBS -TV Saturday, Sept. 7 hour around the clock and a ninth will tion, wxo -Tv, both Des Moines (10 p.m.- midnight) from Atlantic City, do so starting in September. The East- and wot -Tv Ames -Des Moines. ern "Flite Facts" schedule was re- N. J. newed in June for a one -year period. Plans for the increase were announced frequencies ranging Agency appointments ... last week. week period, with from five to 35 announcements a week. Eastern spends approximately $4.9 International Equity Corp., Bala- million yearly in broadcast, about $3 General Mills, through Dancer -Fitz- Cynwyd, Pa., has appointed Geyer, million of the total in television. The gerald -Sample, and Beech-Nut Life Morey, Ballard, New York, as advertis- radio budget is now divided between Savers, through Benton & Bowles, will ing agency for its subsidiary, Jontine an estimated $1.5 million in the "Flite sponsor repeat series of Captain Gal- Inc. Agency will develop advertising Facts" schedule and $400,000 in mis- lant on NBC -TV Saturdays (5:30 -6 for new Jontine line of medicated toi- cellaneous 20 -, 30 -, and 60- second spots p.m. EDT) beginning Sept. 21. letry preparations for treatment of hair on 58 stations in 29 cities. scalp. Thomas J. Lipton Inc., Hoboken, N. J., and An official of the airline said the has purchased three TV specials star- decision to increase the radio schedule N. W. Ayer Inc. has been appointed ring Carol Burnett to be presented on was partially a result of a recent survey as agency for new products in the pro- CBS -TV during 1964. First of the spe- of air travelers which indicated con- prietary drug field by Menley & James cials will be a 90- minute adaptation of siderable interelst in the flight and Laboratories, affiliate of Smith, Kline & the off -Broadway musical "Once Upon weather information offered by the an- French Inc. Company said Ayer ap- a scheduled for the fall of nouncements. Of 40,000 respondents Mattress" pointment would not affect relationship 1964. Other specials are a yet untitled to the survey, 78% said they listened with Foote, Cone & Belding, which to variety show, planned for next "Flite Facts." A one -hour handles Contac, Duractin and other further breakdown: and of Carol and 22% said they listened spring rebroadcast Menley & James products. to the spots Company, originally presented Feb. 24 regularly, 56% heard the announce- on CBS -TV. Agency: Sullivan, Stauffer, Smith Brothers Inc., Poughkeepsie, ments occasionally and 22% indicated cough Colwell & Bayles, New York. N. Y., makers of Smith Brothers they haven't heard the reports. drops, has appointed Pritchard, Wood, Stations carrying the "Flite Facts" are Xerox Corp., Rochester, N. Y., has pur- New York, as agency. wrrAC Boston; wHN New York; WBT chased sponsorship of a 90- minute Charlotte, N. C.; wen Atlanta; WIOD NBC -TV Project 20 special called Bowman Dairy Co., Chicago, ap- Miami; WFLA Tampa, Fla.; wDSU New "That War in Korea" on Wednesday, points Earle Ludgin & Co., that city, as its advertising agency. J. Walter Orleans; KTRH Houston; wLs Chicago Oct. 30 (7:30 -9 p.m. EST) . Advertis- and WMAL Washington. ing agency: Papert, Koenig, Lois, New Thompson formerly handled the Bow- York. man account which has billings of ap- Business briefly proximately $400,000. ... Shell Oil Co., New York, has pur- Equitable Life Assurance Society of chased sponsorship on CBS-TV of The American Home Foods division the U. S., through Foote, Cone and Leonard Bemstein's New York Phil- of American Home Products Inc. names Belding, starts its third major spot ra- harmonic Young People's Concerts for Richard K. Manoff Inc. for G. Wash- dio campaign of the year in September. the fourth straight year. The four taped ington's line of instant broths and sea- Equitable has almost doubled its budg- concerts will again originate in Phil- sonings. Account was at John F. Mur- et in 1963 to over $1.3 million. It will harmonic Hall at Lincoln Center for ray, American Home house agency. use more than 200 markets over a 12- the Performing Arts. Broadcast dates No media plans were announced.

34 (BROADCAST ADVERTISING) BROADCASTING, July 29, 1963 ISN'T ARBITRATION BETTER THAN A NATION -WIDE RAIL STRIKE?

When two people find it impossible to agree, they frequently leave the decision up to a third party. This is arbitration.

Arbitration, we believe, is the only way left to head off a crippling nationwide rail strike. The railroads have repeatedly said they are willing to leave the decision in the work rules dispute to an impartial third party. The rail unions have consistently refused to trust their case to such impartial analysis and decision. The only remaining solution appears to be action by Congress requiring both parties to submit to arbitration. WHAT'S WRONG WITH THIS? WHAT COULD BE FAIRER?

The public overwhelmingly favors arbitration over a rail strike. A recent nation-wide survey by one of America's oldest and most respected opinion research organizations showed a three to one vote among the general public for arbitration in the transportation industry (60% for, 20% against, 20% no opinion).

Do union members share their leaders' opposition to arbitration?

THEY DO NOT! The same survey showed 54% of union members in favor of arbitration over a strike, 30% in opposition, and 16% no opinion. How do union families who stand the brunt of a work stoppage feel about arbitration? By a greater majority than the general public, they favor arbitration over a strike. Sixty -six per cent of the union families support arbitration, while only 19% oppose, and 15% express no opinion. In view of the basic fairness of an impartial third party decision when two sides fail to agree; in view of the overwhelming public support for the principle of arbitration in transportation; and in view of the disastrous consequences of a nation -wide rail strike, Congress can serve the public interest best by promptly enacting legislation requiring a settlement of the issues in this dispute. AMERICAN RAILROADS

BROADCASTING, July 29, 1963 35 nique used, how sophisticated copy RAB'S RADIO SURVEY TAKES SHAPE compares in retention and believability sell" techniques, and what in charge to "hard It won't be elementary, though Dr. Watson is may be the effects of a change in the The Radio Advertising Bureau said environment in which a message is last week the Advertising Research heard. Foundation will begin an examination Dr. Watson's career began with the this week of RAB's plans for a $200,000 government in the 1930's. He rose to radio measurement methodology study. be assistant chief statistician of the Also in preparation for the study, the U. S. Bureau of the Census before he bureau last week announced the nam- joined Curtis Publishing where he being of Dr. Alfred N. Watson, a pioneer came president of that firm's wholly in the use of probability sampling in owned National Analysts subsidiary. this country, as director of advanced He was executive vice president and research at RAB (WEEKS HEADLINER, senior project director of Alfred Pol- page 10). In that post, Dr. Watson itz Research Inc. from 1958 to 1961, will direct the new study being spon- when he was made vice president -mar- sored by RAB. keting for the United States Rubber The methodology project will be con- Co. He is a visiting professor of mar- ducted for RAB by Audits & Surveys, keting at Columbia University and has New York, a marketing research com- been a director of research grants at pany. the Sloan School of Industrial Market- RAB said executives of Audits & ing of the Massachusetts Institute of Surveys also would attend the ARF Technology. meeting which is scheduled for Thurs- day (Aug. 1). At the session, the basic Rep appointments ... survey design will be described and shortly thereafter, RAB said, the meth- a KBLA Burbank, Calif.: H -R Repre- odology study plan will be submitted sentatives, Los Angeles, as national rep- for review by ARF's technical commit- resentatives. tee. Kcnu -Tv San Bernardino, Calif.: Dr. Watson RAB said that field work for the Savalli -Gates Inc., Los Angeles, as rep- study would begin by mid -September. resentative. The survey design plan has been shown ence measurement as well as directing to representatives of the National As- our current study of ways to measure KISN Vancouver, Wash.: William L. sociation of Broadcasters to "aid them radio's audience size." Simpson & Associates, Seattle, as rep- in deciding whether to co- finance the Mr. David said Dr. Watson will be resentative. project with RAB." concerned with a "variety of studies" WALE Fall River, Mass.; -wMIN Min- According to RAB, the NAB and its that will look into aspects of advertis- neapolis, Minn.; WWOK Charlotte, N.C.; research committee members will re- ing effectiveness relatively unexplored WHWH Princeton, N. J., and WGRY ceive a "full written description of the by media. Gary, Ind.: Vic Piano Associates, New study plan within the next 10 days." He noted that it's the intent of RAB York, appointed national representative. In describing Dr. Watson's assign- to have the radio medium assume a ment at RAB, Miles David, administra- leadership role by investing in advanced WctKS Harrisburg, Pa.: H -R Repre- tive vice president of the bureau, said research areas. Mr. David pointed to sentatives, New York, appointed na- Dr. Watson will direct a "broad pro- such questions as how the effect of ad- tional representative. gram of research in areas beyond audi- vertising varies with the selling tech- WCRB Waltham, Mass.: George P. Hollingbery Co., Boston, as representative. An overnight success -after 98 years WCSH Portland, WLBZ Bangor and B. F. Myers Furniture and Ap- The sponsorship was increased to WRDO Augusta, all Maine; KRMG Tulsa, pliance Store in Goodlettsville, three different days, in addition to Okla., and KIOA Des Moines, Iowa: Tenn., grew up in a hurry last year the Saturday program, with extra Robert E. Eastman & Co., New York, after 98 years as a relatively small time for special sales. as national representative. operation. The company reported that after a WMAS Mass., and WEXT The reason? A daily morning its first year of TV advertising, sales Springfield, Hartford, Conn.: Bolling Co., New television program on WLAC -TV had increased 1,000% over the pre- York, appointed Nashville called Country Junction, vious year. During that time, it be- national sales representative. WEXT, under construc- which the Myers Co. chose to carry came necessary for the Myers store now its advertising messages. Quicker to increase its staff from nine to 43, tion, has projected air date of Sept. 15. than you could shout "Hank Snow," its warehouses from one to five, and business exploded last year for its delivery vans from two to 12. Regional TV buy Myers. Even the switchboard needed re- A three -station group to be known Beginning with a vising, 12 in- three spots with phones used now as the "Georgia -Tenn. Network" has week, company results were used. the said stead of the two formerly been formed by Blair Television's BTA "more than gratifying." And for the first five months of The adver- division and will be offered as an area tising was then stepped up to one this year, the sales have continued buy. hour sponsorship on Saturday morn- with Myers's continued sponsorship The stations, WAIL -TV Atlanta, WTVC ing. As a result the company re- of Country Junction show. Sales so (TV) Chattanooga and wTvm(TV) Co- ported it had broken all sales rec- far this year are 800% above the lumbus, Ga., are all ABC -TV affiliates ords for 98 years. records set in 1962. and will offer unified availabilities.

36. (BROADCAST ADVERTISING) BROADCASTING, July 29, 1983 HONG KONG ...one of 268* syndicated TV film series which use BMI licensed music

- - a Twentieth Century-Fox TV series and were telecast locally during the past year out of a total of 390 syndicated TV film series

BROADCAST MUSIC, INC. 589 FIFTH AVENUE NEW YORK 17, NEW YORK

CHICAGO LOS ANGELES NASHVILLE TORONTO MONTREAL

BROADCASTING, July 29, 1963 31 Lyons, production manager. Agency: Sanders - Alberto -Culver TV budget up to $40 million Roden. Ray Friedman, account executive. Ap- proximate cost: $1,800. $250,000 RADIO TEST STARTING IN 10 MARKETS Marshall Field Department Stores, one 60 for to radio (musical). Al Rinker, production manager. Beginning with the fall television sea- diced and researched, according Approximate cost: $1,300. son, Alberto- Culver Co. will be pump- Charles A. Pratt, director of advertis- Sears, Roebuck & Co., one 60 for radio ing $40 million into the visual medium ing and public relations who recently (jingle). Joe D'Geralamo, production manager. on an annual basis-a healthy notch was elected vice president (BROADCAST - Agency: Bill Giez Advertising. Bill Giez, account above the firm's present $30 million ING, July 8). The magazine budget will executive. rate. run around $500,000, it was estimated. HEB Food Stores, one 60 for radio (jingle). Plans for a test of radio also are un- Leonard Lavin, Alberto- Culver pres- Ernie Bernhart, production manager. Agency: derway (CLOSED Cntcurr, March 18). ident, told the sales meeting the com- Fraser, Wiggins, Collins & Stecklu. A. J. Lewis, Details were disclosed Thursday pany plans to diversify soon into the account executive. Approximate cost: $1,300. (July 25) during the company's annual food products and household products Maxfield Candy, one 60 for radio (jingle). Al sales convention in Chicago. Alberto - fields. He said the development and Rinker, production manager. Agency: R. 0. Pusey Culver's spending in spot TV will con- exploration of specific product oppor- Co. Approximate cost: $1,300. tinue at its present $1 million -a -month tunities are already in progress. The Cherokee Village (resort area), one 60 for rate with the rest concentrated in buys firm, which originally used TV to build radio (jingle). Edwin Hubbard, production manager. Approximate cost: $1,300. on all three TV networks. up sales momentum and volume in the Alberto -Culver has repeatedly cred- hair preparation field under its VOS Chicken Shack Restaurant, one 60 for radio (jingle). Larry Muhoberac, production manager. ited TV as the key reason for its meteoric label, recently also expanded into the Approximate cost: $1,300. growth since 1955. It is a 52 -week ad- proprietary market. vertiser which doesn't Deeya Cosmetics, one 60 for radio (jingle). believe in the Alberto- Culver agencies in addition Hub Atwood, production manager. Approximate summer hiatus. to JWT are Compton Advertising and cost: $1,300. Alberto -Culver's 1963 -1964 ad budg- BBDO, also Chicago. State of Arkansas, (tourist), one 60 for TV. et will go almost entirely into televi- The firm's network buys for the new Bud Smalley, production manager. Thomas sion with these two minor but signifi- season include eight prime- evening pro- Hockersmith & Associates. Ed Dozier, account cant exceptions: grams (five on ABC -TV, one on CBS - executive. (1) Alberto- Culver has just begun TV and two on NBC -TV) and 14 Bama Brand Wine, one 60 for TV. Jodie buying a heavy saturation test of radio daytime programs (eight on CBS -TV, Lyons, production manager. Agency: Ben R. to start late in the summer for an in- five on NBC -TV and one on ABC -TV). Goltsman Inc. Larry E. Wallock, president. Ap- definite period in about 10 markets for The share of sponsorship varies but the proximate cost: $1,800. Command men's hair dressing through schedule gives Alberto- Culver full ex- Red Dagger Wine, one 60 for TV. Al Rinker, J. Walter Thompson Co., Chicago, and posure all week both day and night. production manager. Agency: Ben R. Goltsman (2) Inc. Larry E. Wallock, president. Approximate last fall's tiny test splash in maga- The nighttime TV networks buys in- cost: $1,800. zines will be a little bit higher this clude: ABC- TV-Jaimie McPheeters, year. 100 Grand, Breaking Point, Greatest Close Watch With the initial radio Show on Earth and Ben Casey; CBS - Radio survey unveiled budget in excess of $250,000, the test TV-Gunsmoke, and NBC-TV -The will be very carefully controlled, au- Virginian and Dr. Kildare. by Blair stations Blair Radio and the 55 stations it -E mercial participations on ABC and C citrus ad plans CBS network programs -a total of 218 represents last week disclosed the minutes of nationwide network time, results of a nationwide survey de- strong on television both day and night. signed to measure radio listening of Tentative advertising plans outlined Approximately $800,000 would go all types, both in -home and out -of- this week by Campbell -Ewald to Flor- into general circulation and women's home. ida citrus industry representatives in magazines, mostly half pages in color. Titled "National Survey No. 1," the Lakeland call for heavy reliance on The balance would be used in trade study was conducted by The Pulse television and magazines, predominant- papers, Canadian outlets, production Inc. using a sample of 2,125, said to ly east of the Mississippi River. expense and special merchandising sup- be almost double the sample normally Agency representatives and Florida port. accepted as representative of the na- Citrus Commission staff members dis- tion. Blair Radio said the results can cussed advertising and merchandising Commercials in be projected to 51.7 million radio possibilities for the fall and winter households. months at a "workshop session" held in production ... Arthur McCoy, president of Blair the commission auditorium Monday. Radio, reported that the male heads of Listings include new commercials be- A decision on the program will prob- households, for example, spend 235% ing made for national or large regional ably come Aug. 21 at a special meeting more time listening to radio than read- radio or television campaigns. Appear- of the commission in Asheville, N. C. ing newspapers and 500% more time ing in sequence are names of advertiser, The fiscal year began July 1, and with radio than with magazines. The product, number, length and type of about $500,000 is being spent female heads of households spend during commercial, production the summer and early fall on processed manager, agen- 239% and 450% more time with ra- cy with its account executive and pro- products. It is estimated that another dio than with newspapers and maga- duction manager. Approximate $2.5 million will be available during cost is zines respectively. listed, where given by producer. the remainder of the year, and this was The study shows that almost half, or the portion of the program discussed Pepper Sound Studios Inc., 2076 Union Avenue, 48.9 %, of the Blair Group Plan audi- this week. Memphis 4. ence are in the "white collar" group, As recommended Kroger Food Stores, one 60 for radio (musi- by agency spokes- cal). Bud Smalley, production manager. Agency: compared to 38.1% for the total sam- men, the program would use about half Campbell -Mithun. Bob Nichols, account execu- ple. It also points out that Blair sta- the available funds, $1.25 million, for tive. tions rank high in families of three or television time, mostly one -minute com- Muntz TV, one 60 for radio (jingle). Jodie more people; with children 17 years a (BROADCAST ADVERTISING) BROADCASTING. July 29, 1963 Last Friday there were 12 radio choices in Houston; TODAY THERE ARE ONLY TWO!

What Happened? Simple. KTRH -CBS is now info /radio in Houston. 24 hours a day. The only one. Total. That leaves one music -news format on eleven stations. The two radio choices you have in Houston today are quite simple. Want your message in the background, with the music? Simple choice. Buy juke -box radio. Want your message up front, where the sales are? Simple choice. Buy KTRH -CBS, info /radio. The influential, information radio buy in Houston. Info /radio involves the listeners. All of them. Makes them listen with their ears wide open. Makes them think. Wakes them up to what's going on. Gets them involved with us ... and our advertisers. When they want to go to bed, they leave KTRH, 740. For the sack, If they don't leave us, they'll be awake all night. And not even Houston -sized Texans can think and sleep at the same time. What are you supposed to do? Call CBS Radio Spot Sales for details. Or us.

KTRH- CBS HOUSTON'S MOST INFLUENTIAL STATION RICE HOTEL, HOUSTON

BROADCASTING, July 29, 1963 38 Songs and Suspense

What does Perry Como think about when he's facing the cameras? "Well, I'm thinking about lying down," he's confided to interviewers, "but there's no place to lie, so I stand up." No television singer, we might add, has ever stood up so well. For 14 years now, Perry's been one of the medium's greatest attractions. And next season his seven, full -hour specials will be among the highlights of NBC- TV's '63 -'64 line-up. The color broadcasts of "Perry Como's Kraft track them down; and "Only One Day Left Before Music Hall" will premiere Thursday, October 3. Tomorrow," the problem of a girl who must choose The same time slot on the following week will between marriage to a man she loathes and her bring the first performance of the color series, possible conviction as a murderess. "Kraft Suspense Theatre." Between the two types of television offerings - Thus, on the Thursday nights when viewers songs and suspense -the new Kraft time period aren't getting comfy with Como, they'll be getting (Thursdays 10 -11 p.m. NYT) looks especially duck -bumps with drama. That's Kraftsmanship. promising. What's more, the enter- Properties under development in the suspense tainment gamut of these programs series include "The Fox Hunt," a tale of a jailer represents a range that typifies the who permits prisoners to escape just so he can diversity of our 1963 -64 schedule. Look to NBC for the but combination of news, information and entertainment A television shopping aid for car buyers Prospective buyers who prefer to If a requested car isn't on the lot, results." To support this he cites the look at a car without going to the viewers are reminded that since showing of a '39 Ford on the pro- dealer have found the commercials someone is looking for such a model, gram. The car had been bought in Family Night at the Movies on Smart & Perry will trade for it on a new from the dealer and just traded wrrv(rv) Bloomington- Indianapolis, new Ford. Mr. Smart says after the in on a current model. No one Ind., fill the bill. first show a couple drove 90 miles asked to see it, but it was shown as The station has set up a live cam- to trade in a '60 Pontiac, requested a curiosity. Eighteen people called era on the used car lot at Smart & but not in stock. to ask the price, and the family Perry Ford City, sponsor of the Mr. Smart noted that "not all of which came in to claim it, said they program, and six spots in the show the results come in terms of direct had left their outdoor barbecue to feature cars requested by viewers. sales or sales leads. The program do so. "The most amazing thing is the gives us an opportunity to have the A combination of station and fact that it produces sales," accord- prospective car buyer see the high sponsor promotion is credited with ing to Jack Smart, firm's president. caliber of our sales personnel and to audience reaction and acceptance of Family Night is presented 7:30- hear on- camera testimonials from the "Car Shoppers' Tele- Sale." For 9:30 p.m. Friday. At the opening of satisfied customers. a week preceding the first show the show viewers are asked to phone "One man, who has bought six Smart & Perry ran ID's asking view- in a description of the car they're new Fords from us in the last 10 ers to "phone in the car you want to shopping for. Later in the program years, invited himself on the show to see; we'll show it to you on TV." as many of the cars are shown as tell the viewers how much he liked The same invitation was carried possible, and all calls are acknowl- our company." for two weeks in all of the dealer's edged on camera. The first show Bob Holben, station manager of print advertising and three weekly brought 120 calls and more than 200 wrrv, calls the program "live tele- shopping papers carried a front page were received on the second show. vision with an instant measure of feature story on the "tele- sale." of age or under, and with an educa- domestic and international offices, as- Also in advertising tional background of high school or sociates or affiliates. ... better. Officers of Botsford /de Garmo are TVB West A presentation on the study was Joseph Maguire-chairman; John de moves TVB Coast offices move to 444 North Larchmont Boule- given in advance several -weeks ago to Garmo, president -of de presi- Garmo- vard, media executives of 45 top advertising dent; William Walker, de Garmo vice Los Angeles, Aug. 1. New telephone number is Hollywood 9-8231. agencies. Since it contains data on va- president - secretary-treasurer. rious demographic characteristics of Jack O'Mara is vice president in charge of West Coast the audience (age, income, occupation, ITA sells Stafford operations. family size) in addition to audience shows to Foremost New BAR client Fuller & Smith & size by periods of the day, the study Ross has added Broadcast Advertisers should prove helpful to advertisers and A large regional sponsorship of syn- Reports's national weekly spot TV serv- agencies in market selection, Mr. Mc- dicated programing was announced ice to the list of services FSR now Coy stated. last week by Independent Television offers its cilents. The agency will now The study claims that the Blair Corp., which reported that Foremost be provided with detailed monthly Group Plan stations have audience su- Dairies Inc., San Francisco, has bought proof -of-performance statements for periority over each of the radio net- six, first -run one -hour musical specials spot TV schedules and with weekly TV works. It states the Blair stations have featuring Jo Stafford for placement in competitive activity reports based on a 52.9% advantage of average home 30 major markets west of the Missis- BAR's monitoring of stations in the top impressions over the affiliate of "net- sippi. 75 markets. work A;" 36.8% over network B;" The sale was made by ITC to Fore - 44.4% over "network C" and 62.5% most's agency, Guild, Bascom & Bon - Ad Staff move Ad Staff Inc., Holly- over "network D." figli, San Francisco. This purchase fol- wood, a commercial production com- lows ITC's previous sale of a one -hour pany, has moved to new offices at 1680 Subsidiary firm formed program with Miss Stafford and guests North Vine Street. Bob Hope, and James Darren to Proc- for international trade Free ter & Gamble for showing on CBS -TV booklet Air Check Services, De Garmo Inc., New York, and Bots- on Aug. 18. The regional telecasts will Chicago, is offering a free booklet list- ford, & Constantine Gardner, Seattle, begin in late 1963. ing approximately 700 markets from have formed a jointly owned subsidiary which recording and monitoring serv- known as Botsford /de Garmo. Brisk NBC -TV daytime sales ices are available on a low -cost annual The new agency was formed to ex- subscription basis. The pamphlet also pand new business among domestic More than $16 million in new and gives competitive data from all moni- advertisers with, growing international renewed daytime business has been re- tored markets. Air Check is located at marketing problems, and among for- ceived by NBC -TV during the last 1743 West Nelson Street, Chicago 13. eign -based companies seeking coverage month -and -a -half, with three programs in U.S. markets, according to Joseph -two of which are not yet on the air - What's in a name The Decatur, Ill., Maguire, president of Botsford, Con- accounting for a quarter of the total. advertising agency Nichols, Flink & As- stantine & Gardner. The three programs are Missing sociates Inc. has changed its name to Advertising, marketing and public Links, starting Sept. 9; the new Merv Robert Nichols & Associates Inc. No relations services will be provided by Griffin program, beginning Sept. 30, changes in personnel are involved and the new agency to national and inter- and People Will Talk, which started the company remains at 1061 West national firms through 29 wholly owned July 1. Main Street.

42 (BROADCAST ADVERTISING) BROADCASTING, July 29, 1963 V GOSPEL TIME' DELIVERS THE TOP RATINGS Atlanta 61.1% Chicago 31.4% New York 19.0% Charleston 62.9% Memphis 58.9% PULSE 1963

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The National Broadcast Editorial broadcast programing is the public influencing public opinion." Conference which convened Thursday terest more difficult to protect. In no He noted that while politicians might (July 25) in Athens, Ga., exceeded the area will protection be needed more as therefore wish to discourage this kind fondest hopes of the sponsoring Geor- the practice of editorializing assumes of editorializing, they (here he meant gia Association of Broadcasters when greater prevalence," he said. Congress and his committee, over which 130 radio and television opinion writers His speech was expected to be a high- he wields great influence) would be registered. light of the three -day conference, spon- wiser "to attempt to bring about the en- Unusual interest in the conference sored jointly by the GAB and the Henry actment of an amendment to the Com- and the high turnout from more than W. Grady School of Journalism of the munications Act to assure fairness to two dozen states, Puerto Rico and University of Georgia. In addition to politicians" in this area. Canada undoubtedly were helped by a Representative Harris, the committee - Who's To Judge? Suggesting that congressional hearing on editorializing the group most likely to draft and push politicians themselves may not be the held two weeks ago (BROADCASTING, to enactment any legislation in this area best judges in deciding what is fair to July 22). -was represented by Kurt Borchardt, politicians and what is fair to the pub- Representative Oren Harris (D- Ark.), its communications specialist, who was lic, Representative Harris said, "I can chairman of the House Commerce Com- to participate in a panel on government assure you, however, that politicians as mittee and a member of the subcom- relations Friday. a rule may object to having their `rights' mittee which conducted the hearing, Defends Hearing In his speech, Rep- of answering broadcast editorials de- said that if Congress intends to write resentative Harris sought to answer pend on the discretion of broadcasters." the fairness doctrine into law to put a broadcaster criticism of his committee's He discussed HR 7072, a bill which tighter rein on editorializing, it should hearing when he said it had "not only would apply Section 315's equal oppor- be careful not to be so tough that the right but the duty to go into this tunities provisions to editorializing, and broadcasters abandon "overt" editorials admittedly highly sensitive subject." said that while there are some "in- He said FCC decisions on editorializing have construed the "public interest" to reach "diametrically opposite results" and Congress "would be derelict" if it didn't look into the problem. (The FCC in 1949 reversed its 1941 May- flower decision, which held that editorializing was not in the public interest.) He went on to say "Congress and the commission would be remiss in their duties" if they failed to not only look into "overt editorializing"-that which is pretty well labeled as such - but also to look into other practices: "There is the type ... by means of licensee selection of news editors and commentators sharing the licensee's general opinions ... [and] by making available the licensee's facilities to persons and organizations reflecting the licensee's viewpoint either generally or with respect to specific issues." The congressman did not expect Representative Harris to Mr. Smith provide "easy answers to many difficult questions. My hope is to suggest and "go underground" with their opin- some pertinent questions for your criti- herent" difficulties in its approach, ions instead. cal consideration." "these ... can be corrected." In a speech prepared for delivery to Turning to editorializing for or against "Hard and fast" rules may be dif- a banquet Friday (July 26), Repre- political candidates -a subject which ficult to achieve but "we must never- sentative Harris reminded his audience concerned his subcommittee during the theless strive to do so," Representative that he's been an advocate of on -air edi- hearing- Representative Harris said the Harris said. The existence of the con- torials for several years, and he cited "apprehensions" of political office ference itself "seems proof to me that a speech he made on the subject in 1958 holders (not just members of Congress) you agree with that proposition." to prove it. "are not based so much on lack of trust In a discussion of regulation and a But he stressed his concern and that in the fairness of broadcasters [as] on National Association of Broadcasters of his congressional colleagues that edi- the certain knowledge that radio and recommendation that licensees not editorializing is a powerful instrument television broadcasting are today among torialize until they are ready "to act which must be guided. "In no area of the most powerful mass media of in- fairly and to employ an adequate staff

44 BROADCASTING, July 29, 1963 as the foundation for meaningful and broadcast measurement services: "The issue are no help to anyone." intelligent editorialization," Representa- committees payola and ratings investi- Congress, Mr. Smith said, must aban- tive Harris asked, "Are the NAB and gations have demonstrated the tremen- don the hope of the ideal -"the ex- the FCC getting ready to establish mini- dous power which organizations not li- pectation that strict clear legislation will mum standards with respect to staffing? censed by our government, such as pho- produce perfect balance of opinion and I hope not." Standards of procedure are nograph record manufacturers and dis- eliminate the need for hard, human, necessary, he said, but then asked, "is tributors, and ratings services have ex- fallible judgement. Like all else in life, exclusive or primary focusing on the ercised over the programs broadcast by editorial judgment is highly imperfect question of staffing going to be help- many licensees. If, unbeknown to and we must live with that as we must ful?" viewers and listeners, persons not con- live with all other aspects of our im- A licensee operating an "electronic trolled by individual licensees, such as perfect processes." juke box" who does not give time for editorial services, were to achieve simi- Those in Congress who seek to pro- discussion of public issues "has not lar control over broadcast editorializing, hibit broadcasters from airing opinions equipped himself in any sense of the the potential harm to the public could have their own answer in the "amazing- word to editorialize on such issues or be infinitely greater than it has been in ly few" abuses by radio and television candidates even if he should hire a qual- these other situations." in the past, Mr. Smith said. ified person to write the editorials for Smith's Plea Howard K. Smith, He said he has had to devote a large him," Representative Harris said. ABC -TV commentator, opened the con- part of his professional career to the Earn The Right "I submit that the ference Thursday with a plea to the fed- question of whether radio and television right to editorialize must be earned and eral government not to place restraints should be permitted to editorialize at this right should be properly exercised on the broadcast of opinions, both all. "Not because I wanted to argue only within the content of exposures of through editorials and commentary. about it, but simply to defend my func- the issues or the candidates over the "The two can be classed together as tion," he said. "I believe that we should facilities of the station." members of the same family," he said. quite boldly take sides and explain why, Editorials furnished by organizations, "Both are arguments and conclusions in words that are as persuasive as pos- networks or editorial services must be that deliberately seek to take one side sible." so identified on the air, he said. Spon- of a public issue." Speaking of his most famous con- sored material advocating a point of He warned that a proliferation of troversy, Mr. Smith pointed out the view already is covered by Section 317, specific rules tends to produce timidity FCC received 2,200 complaints last which requires identification, Repre- and has a negative influence "to take year on one of his ABC -TV programs - sentative Harris pointed out. the stimulation out of the editorials and "The Political Obituary of Richard M. In his conclusion, he returned to a defeat their purpose. A dull and cautious Nixon." He defended the Nixon show point he made often during a probe of editorial or a strong stand on a banal which included an appearance by con-

Newspapers editorialize on radio -TV editorials The fight of broadcasters to retain Said the Journal: "Now and then, statement that broadcasters now edi- freedom of editorial opinion has been for example, the viewpoints of some torializing are conducting themselves supported in the editorial columns congressman and other government fairly and with an eye to the public of several newspapers. The papers, officials affront our sense of justice service, and that whatever abuses which do not face government con- and fair play; in fact we may feel might arise could be easily policed trol of what they print, took affront they don't know what they are talk- . . . we are happy he has rejoined at the comments of Representative ing about. And, sadly, we can't shut the battle led by his predecessor to Robert W. Hemphill (D-S.C.) who them off just by turning the page or encourage broadcasters to use the asked Congress to stop "abusive edi- flipping the dial." airways to air their views." torializing" on the air (BROADCAST - Referring to the same comment by The New York Times noted the wG, July 22). the congressman, the Washington FCC's encouragement of station edi- The New York Daily News called News said if any citizen "gets on the torializing and said "This is as it the congressman's proposal "censor- air and is uninformed, stupid or un- should be.... The American public, ship." It continued: "Hemphill fair, his listeners have an instant rem- getting its information from a multi- should be turned down cold. We're edy. They can tune him out, and if tude of sources, does not hold any for TV and radio editorials. But we they are sufficiently fed up, can quit one sacrosanct... . also think the stations and networks listening to the station.... Political "To regulate editorializing on the airing them would be wise to imitate power over the broadcasters - airways . . . would be even more a longtime News practice, by setting through ability to revoke licenses- difficult than the provision of law re- up equivalents of our Voice of the already is oppressive and inducive to quiring equal time for political can- People column. Let dissenters yell timidity.... If Congress takes any didates.... As a practical matter, a their heads off [and] you also stir up action on these airwave editorials, station can no more give exact equal as much public interest as possible boresome as some of them sound to time in minutes to candidates than them protec- in what the paper or the TV or the us, it should guarantee can a newspaper give exact equal network has to say." tion from the bureaucrats, rather radio station or space in inches.... License renewal Wall Street Journal cited Rep- than put them under some restraint." The need not be automatic. But neither resentative Hemphill's remark to the The New York Herald Tribune should it be political, which is what House commerce subcommittee at complimented the testimony of FCC it would be in danger of becoming if the editorializing hearing that "It Chairman E. William Henry before the act of telling affronts my sense of justice and fair the subcommittee. The best answer Congress got into their edi- play to have one of these monkeys on whether stations should editorial- the stations how to deliver get on the radio station." ize, the paper said, "is Mr. Henry's torials."

45 BROADCASTING, July 29, 1963 victed spy Alger Hiss is a legitimate will be preserved and will continue to handled the closed circuit telecast, noted form of interpretive journalism with a flourish and contribute to a more vi- that the estimated figure is based on balance of views. The FCC, he ex- brant society," she said. returns from 86 out of the 143 loca- plained, dismissed all the complaints Much of the concern over broadcast tions. against the program. editorials today, the NAB spokeswoman The first Liston- Patterson bout The necessity to inform the public intimated, has been caused by the grow- fought last September grossed $2 mil- and help the people understand issues ing station practice of endorsing politi- lion after taxes on returns from a total of today is greater now than ever be- cal candidates. In the 1960 elections, of 254 closed circuit locations. fore, Mr. Smith told the conference. she said, 62 stations editorialized either NBC International, which purchased Newspapers, he said, abdicated their for or against candidates and two years the film rights of the fight from Sports - leading position as opinion makers long later the number of stations expressing Vision, sold kinescopes to TV stations ago and radio and television have such opinions had grown to 148. in Mexico, Venezuela, Panama, Spain, tended to do the same. Raymond Carow, WALB -TV Albany, Nigeria, Kenya, Singapore and Jamaica. "I say it is your duty to editorialize," Ga., and GAB president, said that he is The film was flown to the foreign points he stressed. "They [editorials] must "amazed and delighted over the way the morning after the fight. be crisp, clear, stimulating and interest- this conference has mushroomed." ing. Dull editorials have destroyed the When originally planned three months Swear to accuracy or usefulness of most newspapers; they ago GAB was expecting 50 broadcasters, can ruin this institution as well. You he said. The large turnout taxed the no pay, Nielsen told must go ahead first into genuine con- of the new Georgia Center for facilities A Colorado broadcaster has told the troversy. Editorials on banal subjects Continuing Education on the University A. C. Nielsen Co., Chicago, that his are a disservice to everyone." of Georgia campus and caused the ses- station won't complete payment for a Long History In a Friday morning sions to be transferred to larger rooms. coverage unless provides session, Dr. Mary Ann Cusack, as- survey Nielsen a sworn was sistant to the president of the NAB, pre- statement that the work Rematch draws $750,000 properly. pared for delivery a history of broad- done cast editorials and news coverage. less than first fight Nielsen warned through its New Dr. Cusack reviewed recent congres- York attorneys that it might take legal sional concern over editorializing - The closed circuit television produc- action if payment were not received by shown through House hearings two tion of the Sonny Liston -Floyd Patter- Friday (July 26), but the station, KIMN weeks ago and hearings on Section 315 son heavyweight championship fight last Denver, was not going to pay without the last three years. "I am confident, Monday (July 22) grossed an estimated written assurances about the survey, despite the obstacles which some would $1.25 million after taxes from 143 loca- said Kenneth E. Palmer, vice presi- attempt to place in our paths, that this tions in 109 cities. dent and general manager. right of the broadcaster to editorialize SportsVision Inc., New York, which KININ which owes Nielsen about $2,000, stopped its monthly payments in April at the height of a House subcommittee investigation of ratings services (BROADCASTING, Feb. 18, et seq), Mr. Palmer explained. "I'm not implying that it [a Nielsen AVE RADIO AND TV survey] wasn't made or was improperly done-but we need proof," Mr. Pal- mer said Thursday (July 25). The station had requested information about the survey sample, its exe- RE cution and tabulation, he said. Instead Nielsen said Mr. Palmer or his representative could examine the survey material at the company's Chicago head- IN 14 ARIABLY quarters. But the broadcaster said he did not feel his people could evaluate it and requested a statement assuring that the work had been properly done. FFECTIVE He has ordered his salesmen not to l use the Nielsen report, although they have continued selling with reports from C. E. Hooper and The Pulse Inc., Mr. Palmer said. These two firms provide sample information, he pointed out. Mr. Palmer said he has reminded Nielsen that the FCC and the Federal 1lTil' nm p Trade Commission warned licensees t..W T. last month that they would be held responsible for the reliability of ratings BOTH REPRESENTED BY THE KATZ AGENCY material used in their advertising and (Antique type from the sales presentations (BROADCASTING, Robinson -Pforzheimer Collection.) June 17). If Nielsen sues to collect, Mr. Pal- mer said, "one place or the other they're going to have to swear to the court that they completed the survey."

46 (THE MEDIA) BROADCASTING, July 29, 1963 Cox group to pay $12 million for KTVU(TV) APPLICATION FOR FCC APPROVAL DUE THIS WEEK Approval of the sale of KTvu(Tv) Oak- companies. A deposit of $600,000 has land -San Francisco to the James M. been made to bind the agreement. Cox group for approximately $12 mil- The sale is being made to Miami lion will be sought in an application Valley Broadcasting Corp., licensee of to be filed with the FCC this week WHIO- AM -FM -TV Dayton, Ohio; WIOD- (CLOSED CIRCUIT, June 3). Months - AM-FM Miami, and WSOC- AM -FM -TV long negotiations were completed in Charlotte, N. C. The Cox group also San Francisco July 18 with the signing owns WSB- AM -FM -TV Atlanta as well as of the contract. community television systems in Wash- The gross price for the channel 2 ington and Pennsylvania. J. Leonard independent is $12,360,000 in cash for Reinsch is executive director of the all 20,600 shares of outstanding stock Cox broadcast properties. of San Francisco -Oakland Television In the newspaper field, Cox owns the Inc., licensee of KTVU. The price in- Atlanta Journal and Constitution, Day- cludes net quick assets of about $600,- ton News and Journal- Herald, Miami 000. News and Springfield (Ohio) News and The total cash consideration, how- Sun. ever, is expected to be under $12 mil- Krvu, which went on the air in 1958, lion after adjustments are made for a is owned by William D. Pabst, Ward D. long term debt of $250,000 and pay- Ingrim and Edwin O. Pauley, each with ment due on capital stock of $130,000. 25.005 %; Willet H. Brown, 19.79 %; Should the net quick assets increase Stoddard P. Johnston, 4.94% and above the $600,000 figure by the time Harry R. Lubcke, 0.25 %. All of the Count how many in this the sale is completed, the price paid present management will be retained. it ad -get yourself a big will be adjusted by that increased was reported last week. Mr. Ingrim prize and a big surprise! amount. is president and general sales manager; The Cox group has arranged for a Mr. Pabst, executive vice president and SNIFF OUT THESE CLUES! line of credit for the total purchase general manager. These noses represent just ten -thousandth price with the Chase -Manhattan Bank Major Sales The KTVU sale exceeds of one percent of the noses to be of New York and with its affiliated the price paid by Metromedia for the counted in North Carolina's Triple Rich Market of New Bern-Greenville- Washington. Noses that are eager to get a whiff of your products!

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GET RICH CONTEST! 5003 PRIZES! First Prize: A Case of Imported Martini Olives Stuffed with Cocktail Almonds. Second Prize: A Case of Deluxe Mar- tini Olives Stuffed with Cocktail Onions. Third Prize: A Case of Compact Martini Olives Plain. To the first 5,000 Runners -up-A case of genuine North Carolina wood tooth- picks for use with all three classes of olives. In case of draw -duplicate olives will be awarded. Winners May Substitute Lemon Peels or Onions (unstuffed). Dear of NAB school days Send your entry to GET RICH CONTEST Six "students" who double as AM -TV Lansing, Mich.; E. J. Mee- BOX X -12 broadcasting executives study a prob- han Jr., WPBS(FM) Philadelphia, Broadcasting Magazine lem KIRO-AM -TV during the Executive Develop- and Lincoln W. Miller, 1735 DeSales St. N. W. ment Seminar of the National Asso- Seattle. Washington, D. C. ciation of Broadcasters at the Har- The two -week seminar ended this CHANNEL 12 vard Business School, Boston. Seek- past weekend with a commencement ing a solution are (1 to r) Roger S. address by John Daly, veteran radio - Davison, WJBO Baton Rouge; Har- TV newsman and quiz master. "De- old B. Barre, WRVA Richmond, Va.; grees" were presented to 67 broad- Kenneth F. Small, WRUF Gaines- casting executives who attended the 04C. ville, Fla.; James H. Gross, WJIM- course. Greenville -NEW BERN -Washington

BROADCASTING, July 29, 1963 47 independent KTTV(Tv) Los Angeles, radio -TV (BROADCASTING, June 17). strong protest of the resolution (BROAD- acquired from the Los Angeles Times Carleton D. Brown, president of CASTING, July 22). The NAB plans to for $10,390,000. WTVL Waterville, Me., and member of arrange a meeting between broadcasters Los Angeles is a seven -station VHF the National Association of Broad- and the council to discuss the resolu- market while San Francisco -Oakland casters' board of directors, wrote the tion. has four VHF's. council that he was "grieved and Other major station sales in recent shocked" at pronouncements put forth months: as policy of the council members. In NAB near blastoff Hearst Corp. paid $10.6 million for a letter to J. Irwin Miller, president of for audited ratings 50% ownership in WTAE-TV Pittsburgh the National Council of Churches, Mr. (it already owned the other 50 %). Brown also questioned the validity of All systems are "go" in the efforts of Westinghouse paid $10 million for the resolution. the National Association of Broadcast- WINS New York. "I am particularly grieved that the ers to provide accredited and audited National Council favors increased fed- program ratings for radio -TV. This was Cowles Magazines & Broadcasting eral control broadcast- the word last week from Donald paid $8 million for WREC -AM -TV Mem- government of H. phis. ing and even suggests that limitation McGannon, president of Westinghouse on freedom of is advised," Broadcasting and chairman Harte -Hanks Newspapers paid $6.25 the speech Co. of both Mr. Brown told Mr. Miller. He said the NAB's Ratings Council and Re- million for 63% of KENS -AM -TV San further that he was "shocked" to learn search Committee. Antonio (it already owned 37 %). that only 62 of approximately 200 Later KENS was sold for $700,000. The two groups met July 19 in New council board members were present Time -Life paid $6.25 million for York. Afterward Mr. McGannon an- when the resolution was approved. KOGO -AM -TV San Diego. nounced that a nonprofit corporation The board's action is a "distinct dis- Outlet Co., Providence, R. I., de- would be established to supervise the service to thousands of honorable auditing of audience research partment store (and owner of WJAR- firms broadcasters who have used their (BROADCASTING, 22). AM-TV there) paid $6 million WDBO- ... July The actual for talents and have given generously by AM-FM-TV Orlando, Fla. auditing will be done under contract by contribution or facilities to the support an independent firm. of the church," Mr. Brown said. "I Mr. McGannon reported last Church resolution hope your board may become appraised Wednesday (July 24) on the work of protested again of the unfair nature of this action and various subcommittees of the Ratings I would ask what definite steps you Council. Criteria to which ratings firms Broadcasters continued last week to may have in mind to correct the hurt will be asked to subscribe will be draft- protest a resolution of the governing which has been caused." ed by August, he said, and will be board of the mid- National Council of Two weeks ago, W. N. McKinney of sent to all firms along with a question- Churches urging stricter regulation of El Dorado, Ark., wrote the council in naire on ratings shortly thereafter. Another subcommittee has been meeting with Radio Advertising Bureau on the latter's request that the NAB support an RAB- planned study of radic audience measurements (see story, page Media transaction 36). Mr. McGannon said the NAB should have sufficient information by mid -September to reach a decision anc get our viewpoint make recommendations to the RAB The radio bureau has asked the NM for $75,000 to help finance the pro. The buying or selling of media properties, posed $200,000 study. is a highly specialized field. Blackburn & Company has an enviable reputation for Changing hands APPROVED providing need to The following sales o, the facts both parties do station interests were reported last wee) business in a complex area ... facts plus an subject to FCC approval: insight that comes from years of experience. + KTvu(Tv) Oakland-San Francisco Calif.: Sold by William B. Pabst, Warc Consult Blackburn first. D. Ingrim, Edwin O. Pauley and other: to James M. Cox stations for $12,360, 000 (see story page 47).

a WALK -AM -FM Patchogue and WRI' Riverhead, both New York: Sold b' BLACKBURN & Company, Inc. W. Kingsland Macy Jr. and associate Jerry Feniger RADIO TV CATV NEWSPAPER BROKERS to Chet Huntley, NBC; Magazines & Broadcasting NEGOTIATIONS FINANCING Cowles APPRAISALS Bill Mulvey, McCann -Erickson; and Ec WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS Wood, Screen Gems, for $217,500 anc James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph $150,000 for agreement not to corn Jack V. Harvey William B. Ryan Stanley Whitaker C. Bennett Larson Joseph M. Sitrick Hub Jackson John G. Williams Bank of America Bldg. pete. Each of the buyers will hole RCA Building 333 N. Michigan Ave. 1102 Healey Bldg. 9465 Wilshire Blvd. 25% interest. WALK is a 500 w day FEderal 3 -9270 Chicago, Illinois JAckson 5 -1576 Beverly Hills, Calif. Financial 6 -6460 CRestviesr 4-1151 timer on 1370 kc; WALK -FM operate:

on 97.5 me with 15 kw. WRIV is a 1

48 (THE MEDIA) BROADCASTING, July 29, 196: kw daytimer on 1390 kc. Broker was Blackburn & Co. Hagerty moves upstairs to AB -PT APPROVED The following transfer QUESTION: WHO STEPS INTO HIS SHOES AT ABC NEWS? of station interests was among those James C. Hagerty last week was pro- Mr. Hagerty, from 1952 to 1960 approved by the FCC last week (for moted from chief of ABC's news opera- news secretary to former President other commission activities see FOR tion to an executive position with the Eisenhower, commented: "I may en- THE RECORD, page 101) . network's parent company, American gage in on- the -air work in this coun- WHRV Ann Arbor, Mich.: Sold by Broadcasting-Paramount Theaters. try and abroad from time to time in the Zanesville Publishing Co. (Zanesville Mr. Hagerty, who served for 21/2 future, so I do not feel as if I will be [Ohio] Times- Recorder and Signal) to years as vice president in charge of severing entirely my news interests or Radio Ann Arbor Inc. for $295,000. news, special events and public affairs activities." Radio Ann Arbor is owned by Frank at ABC, was elected AB -PT vice presi- He said, "Naturally, I regret that it H. Babcock Jr., J. William, Dorothy dent in charge of corporate relations will be necessary to leave the ABC and Thomas A. O'Connor, and Edward (WEEKS HEADLINER, Page l0). No suc- News department," but added that he Ballantine who have varying interests cessor has been named to fill Mr. Hag - was "pleased and honored" at his new in wsow Terre Haute, and WHUT An- erty's news post, and the department election and considered the position derson, both Indiana; wcvs Springfield, will operate under the supervision of as "challenging and exciting." WPEO Peoria, wcse Geneva, all Illinois Stephen C. Riddleberger, vice presi- Speculation varied on how Mr. Hag - and KASK -AM -FM Ontario, Calif. Zanes- dent and general manager of ABC erty's talents will be put to use in the ville Publishing Co. retains ownership News, Robert J. Quinn, executive pro- future at AB -PT. Some reports indi- of WHIZ -AM -TV Zanesville and WTAP- ducer, and John Madigan, director of cated that Mr. Hagerty may be called AM-TV Parkersburg, W. Va. WHRV is news. upon by AB -PT to make appearances a fulltime station on 1600 kc with I kw. In announcing Mr. Hagerty's new in Washington when necessary as a Commissioner Robert T. Bartley disposition, AB -PT President Leonard H. spokesman for the company. It also was sented. Goldenson said the move was made "in mentioned that AB -PT would make use order to take fullest advantage on more of Mr. Hagerty's contacts and experi- Emergency meeting asked varied corporate problems of his many ence abroad in ABC's expanding inter- capabilities and world -wide experience." national broadcasting interests. Still by Missouri group He said that under Mr. Hagerty's lead- another area in which Mr. Hagerty re- ership, ABC News had been "tremen- portedly may be active is that of civil Another state association sounded a dously strengthened," and that Mr. Hag- rights, as they concern the theater divi- call last week for a national emergency erty "will still be available to counsel sion of AB -PT, but this report could meeting of all broadcasters to "deal the news department when needed." not be confirmed. with FCC proposals to limit advertising and further restrict freedom to editorialize." The executive committee of the Missouri Broadcasters Association un- EXCLUSIVE BROADCAST PROPERTY! animously adopted a resolution urging MEMPHIS, the National Association of Broadcast- TEND'. -A five thousand watt daytimer, non- direction- ers to call such a meeting. A previous al, remote control. Mid -south's largest city request for an emergency session was with second largest Mississippi River port made by the Georgia Association of population. Check page 75 in June 17 Broad- Broadcasters, which threatened to call casting for latest facts on the Memphis its own meeting if the NAB did not act market. (BROADCASTING, June 17). WLOK frequency and transmitter with NAB President LeRoy Collins turned WHHM's equipment and studios, plus low the Georgia request down and said the cost engineering operation. Wide open mar- NAB's opposition would go through ket for either country- western or good music normal channels. The national associa- format. Priced to sell at $195,000.00 with tion since has contacted every station in substantial down payment and balance se- the U. S. and urged opposition to the cured with bankable paper. FCC rulemaking to adopt commercial time standards through pleas to com- CONTACT -John D. Stebbins in our Chicago office. munity civic leaders and individual members of Congress (BROADCASTING, July 15). Public affairs report /, A report of the public affairs and & ASSOCIATES, INC. events WBAL -TV special department of John F. Hardesty. President Baltimore's activity in 1962 has been NEGOTIATIONS released by the station. It highlights APPRAISALS FINANCING OF CHOICE PROPERTIES the regular and special programs and WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO announcements aired by the station and 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St. EXecutive 3-3456' DElaware 7 -2754 Riverside 8 -1175 EXbrook 2-5671 notes the work of the WBAL -TV Com- munity Advisory Council. The council RADIO TV CATV NEWSPAPERS is made up of 15 civic leaders who meet with station management and present e>GGlilPillGlGLb/iZObf- (_<.vftniXl.4tCel.i .A4c>,á possible areas for future programs.

BROADCASTING, July 29, 1963 49 EQUIPMENT & ENGINEERING

introduce next month in the U.S. One MUSIC SHOW SEES NEW SETS is a 14-inch model at $349.95 and the an -list 17 -inch model. Dealers unconcerned about all- channel prices other open Delmonico, GE, Panasonic, Sharp FM stereo, AM -FM combinations, tion, and was moderated by W. T. Electronics and Sony Corp. all reported small personal TV and color TV ap- Hamilton, vice president -general man- brisk selling of their personal and "tiny peared to be the brightest new selling ager, WNDU-TV South Bend, Ind. Others TV" models. prospects last week in Chicago during participating were Jack Beever, Jerrold The UHF all- channel impact is quite the 62d annual convention of the Na- Electronics; John J. Frick, Frick Elec- evident in the case of Sony's successful tional Association of Music Merchants. tric and Television Inc., South Bend; "Micro-TV" transistor portable (now The AM-FM sets, including new shirt- Garth Heisig, Motorola; Harold Isen- $189.95). Sony unveiled a plug -in UHF pocket AM -FM portables, were reported ring, Sears, Roebuck & Co., and Robert tuner and antenna accessory ($49.95). to be "hot" items. G. Weston, FCC. The music show's record -breaking Tax Break? Commissioner Lee said attendance of more than 12,000 retail he is hopeful Congress will remove the dealers, distributors and manufacturers federal excise tax on all- channel sets Syncom II has was matched only by the growing di- this year, thus helping set dealers by versity of home entertainment products cutting the price jump for inclusion of two postponements now being offered to the consumer. UHF. He urged manufacturers to The launching of Syncom II, post- Most dealers expect a good sales volume step up all- channel set production now poned twice last week, finally took place for the year's second half. instead of waiting for the April 30 Friday, July 26. The communications Relative indifference, however, seemed deadline. satellite, capable of handling two -way to be indicated at the dealer level con- Zenith Radio Corp. last week un- telephone, telegraph and facsimile trans- cerning the new all- channel set law veiled three new color receivers in- missions, is expected to be placed in which becomes effective next April 30 cluding a table model priced at $449.95, orbit 22,300 miles above the equator. and will require all TV sets to in- a $50 cut below the firm's previous At this height, the satellite will revolve corporate all UHF channels as well as minimum. around the earth at the same speed the VHF. There was only a sprinkling of About two months ago Admiral in- earth itself turns daily. From earth the dealers among the audience that turned troduced its new color leader at satellite will seem to be stationary. out Monday morning for a major panel $499.95. Subsequently General Elec- Three such synchronous satellites are session to inform the trade about the tric came out with its $499.95 color expected to be capable of covering the new all- channel law. model and Sears and several others an- entire earth. TV set prices are expected to go nounced color sets to sell at the under - Space officials said the delay was due higher with addition of UHF, up to $400 mark. RCA, Westinghouse, to a fault in the first stage auto pilot about $30 more per set, but it appeared Philco, Magnavox and other major system of the Delta booster rocket. also lines most dealers are not concerned at this brands displayed their color Syncom II, like Syncom I which failed time and will leave it up to the na- last week at the music show. to achieve proper orbit, was built by tional brand manufacturers to do the There was interest expressed in Hughes Aircraft. consumer education job. Some indi- Motorola's new 23 -inch color set but As of today (July 29), Relay I, the cated they merely will tell customers the Chicago firm did not have one on I 72-pound spacecraft built for the gov- the "government" caused the price display. National Video Corp. is mak- hike. ernment space agency by RCA, has op- Monday's panel included Commis- ing Motorola's new tube (BROADCAST- erated 203 days. In that time it has sioner Robert E. Lee of the FCC and ING, July 1). carried out more than 1,350 experi- James D. Secrest, executive vice presi- Delmonico International showed two ments and demonstrations in trans- dent of Electronic Industries Associa- new Japanese -made color sets it wil oceanic television, voice, facsimile and data -processing communications. Relay I was launched last December and is TV up and radio down so far in `63 now the sole active relay communications satellite capable of handling TV Television receiver sales for the last year, but radio set production between the United States and Europe. five months of 1963 remain ahead fell behind. Production of UHF of the same period last year by al- television and FM radio receivers most 200,000 sets, but radio set were above those made for a com- New 'tallest' tower sales for the period slumped over parable period. Sept. 1 is the target date for comple- 600,000 compared to the same pe- Here are the distributor sales and tion of what its manufacturer claims riod last year. production for the first five months will be the "tallest TV tower in the Production of TV sets also con- of 1963 as reported by the Elec- world." The 1,751 -foot tower, prefab- tinued up for the five months of tronic Industries Association last ricated by Stainless Inc., North Wales, 1963 compared to the same period week: Pa., is being put up for WBIR -TV Knox- SALES ville, Tenn. Period TV (with UHF) Radio (with FM) Jan. -May 1963 2,414,998 3,123,747 The new tower contains 297 tons Jan. -May 1962 2,243,528 3,759,976 of steel and will increase the channel PRODUCTION 10 station's coverage area by 50 %, ac- Jan.-May 1963 2,794,917 1325,839) 6,931,372 1486,089)' cording to John T. Hart, general man- Jan.-May 1962 2,674,848 (225,163) 7,542,572 (367,221) ager of WBIR -TV. Stainless constructed Excluding auto radios. the 1,749 - "Includes 3,082,520 auto radios. compared with 2,642,473 in same period of 1982. current "tallest tower," the "*Excluding FM auto radios. foot one shared by wRBL -TV and wTVM (Tv), both Columbus, Ga.

50 BROADCASTING, July 29, 1963 From rising curves come rising expectations

Index 11950 =1001 16 140 ' 120 FM Stations on Air. -`,4, I' 100 I -rr 80 I 60 ;

40 FM Sets Manufactured,--i

o I t / 1950 1951 1952 1953 1954 1955 1956 1957 1958 1959 1960 1961 1962 1963

'1963 at mid -yeor "Broadcasting estimate

And now FM will have the numbers too Ambitious NAFMB project will produce market -by- market figures An audience of 16 million FM radio several important FM markets, supple- ect designed to give it national statis- homes, barely tapped by national ad- mented by hundreds of phone calls tical dignity. vertisers, awaits the coming fall and and in- person interviews, one com- The project, about to be started by winter season with its first major num- mon statement was heard -FM must the National Association of FM Broad- bers project -a nationwide market -by- have the numbers that national agencies casters, is under the direction of its first market ratings system. and advertisers demand. paid president, Jim Schulke, former At last the medium has grounds to So, for the first time, FM has at hand Magnavox advertising executive. Here's hope that it can confront the buyers of the beginnings of a major research proj- what NAFMB is starting: time and space with the type of statis- A syndicated ratings service meas- tics they want -a lack of which has uring the FM audience on a market - held national FM buying to a trickle by- market basis, with a recognized re- despite rather general acceptance of the i>ll7BROADCASTING search group doing the work. 16 million total of FM homes. THE BUSINESSWEEKLY OF TELEVISION AND RADIO Ten markets to be surveyed during Just where does FM stand in mid - the autumn of 1963. 1963 after nearly a quarter -century of SPECIAL REPORT A score of markets to be covered disappointment and frustration? next spring, with a goal of 50 markets In essence, the 1963 FM medium Numbers are coming for FM as fast as the job can be done. consists of more than 1,100 FM radio At least two complete survey proj- stations, one -fifth of which are broad- Page 51 ects a year for the next two years. casting the medium's new glamor serv- NAFMB plans to consult the Adver- ice- stereo. These stations-FM only, FCC's favor hasn't helped tising Research Foundation on their rat- FM -AM facilities with separate pro- ings plans. They expect demographic Page 61 grams and AM -FM stations that dupli- audience breakdowns and marketing cate programs -serve an appreciative traits to be generated by the surveys. audience that takes advantage of FM's Will AM be left behind? Other services are planned by known superiority in clean transmission, NAFMB, which has had a paid staff 360 -degree coverage and high -fidelity Page 64 only since late spring. These include: service. A service program for agencies in- With all its advantages, FM stands Stereo proves added plus cluding special presentations for specific as a medium with a great potential. clients, based on new research plus Now, this mid -summer of 1963, FM Page 68 general presentations. This follows the station operators feel they are develop- pattern of the Radio Advertising Bureau ing the accelerated pace and the needed Medium builds its impact and similar promotional projects. statistical background that will bring Promotional material and sales closer the elusive goals. Page 70 ideas for local and regional selling. Numbers Needed In a tour around Informational services to FM sta-

BROADCASTING, July 29, 1963 51 FM STEREO i5 M0 fHA MUSIC ON

WgTi RADIO Atlanta's It's full -range FM stereo multiplex programming, not just music. WSB - FM offers stereo lovers the best in outstanding dramatic readings, quotes, tips, news, and, of course, beautiful music. More of everything WSB-FM wonderful is heard on WSB -FM. Heard better, too. Reflecting different 100,000 WATTS impressions like a many -sided prism, WSB Radio offers different services OF QUALITY POWER to listeners from all walks of life.

F,rv*nr,d uy

NBC affiliate. Associated with WSOC -AM- FM-TV, Charlotte; WHIO- AM- FM -TV, Dayton; WIOD- AM -FM, Miami.

52 BROADCASTING, July 29, 196 ion members on national advertisers' million, incidental broadcast revenues )fans. (mostly background music) $853,000, a A public relations program. or total broadcast revenues of $3.9 mil- That's the new look in FM broad - lion (less commissions plus talent and :asting, as portrayed by NAFMB. The program sales). Since total broadcast ,ntire media -advertising world now expenses were $5.1 million, the year waits execution of the ambitious produced a deficit in broadcast income indertaking. of $1.25 million. In 1960, 85 stations Thus FM stands ready at mid -1963 had a deficit of $1.2 million. vith an integrated, nationwide research Against those hard figures, many FM nd promotional program. Heretofore operators barely stay alive with benefit t has faced statistically loaded com- of hope, tax writeoffs, official salaries etitive media with bare -bones individ- and assorted business relationships. al market reports, many of which were If the NAFMB research produces y- products of radio or television sur- numbers that are impressive, FM still eys. faces an agency problem. An agency The 16 million FM homes figure has must justify its expenditures to the cli- side acceptance because nobody can ent. A national agency that budgets upport anything better. Mr. Schulke say $250,000 for an FM campaign as tossed a bomb into the FM num- "The 16 million FM homes figure may must translate the figure into a 15% ers confusion by making this statement be understated as much as 50 %," in commission, or $37,500. That permits BROADCASTING: the opinion of Jim Schulke, president parttime service of one staffer, secre- "The 16 million FM homes figure of NAFMB. tarial help and an allotment for office nay be understated as much as 50 %. overhead. And time purchases must 'he true figure is probably between 22 of NAFMB's new and important num- show a low cost -per -thousand. nd 25 million, and growing at an ac- bers, FM is getting important impetus From this slim picking the agency elerated pace." from its latest technical attraction - must do creative planning; if stereo is He hasn't the research to prove it stereo, now blessed with standards pro- involved, the going gets sticky. Here ow but hopes NAFMB's extensive vided in a 1961 order of the Federal many FM stations are eager to lend roject will show he's right. Communications Commission which set their expertise, often unselfishly and at A quick perusal of existing numbers up a multiplex or piggyback formula an actual loss. idicates the FM audience ranges from by which an extra stereo and even a Those are some of the reasons big peak of 53% of radio homes in the second extra signal can be superim- agencies aren't plunging into FM. prawling 18- county New York market posed on the main station carrier. Unappreciated Audience "I am con- 3 49% in Los Angeles and 48% in Stereo is dramatic and has loyal fans vinced that if FM stations were receiv- an Francisco (see Pulse data page 56). but the actual contribution to the effec- ing reasonable compensation for the un- 'hicago is close behind with 44 %. tiveness of programing and commer- measured audiences now actually be- Are Markets Underrated? Station cials hasn't been established at this early ing delivered, total FM revenues both perators consistently claim they're be- stage. Experimental stereo campaigns national and local would be many times rg underrated. That's what NAFMB were sponsored this year by General greater than they are now-probably about to clear up with its first closely Electric (Young & Rubicam) and Chev- in the area of $100 million," said Mr. nit research project. Of course, it will rolet (Campbell- Ewald) (see GE- Schulke. He contended current research ike time. NAFMB is trying to kick Chevrolet story, page 68). indicates both total FM audiences and ff its first major surveys this autumn. A temporary complication in recent individual audiences of leading stations "This could be the year," an opti- months has been an FCC freeze on sta- are highest in those cities with the listic FM station operator said recently tion grants. This freeze has run its greatest number of FM -only and 100% s he left a Madison Avenue agency course and applications for new stations separately programed stations. ith a slightly hopeful gleam but with - will be flowing to the commission in "I believe over 50 million FM re- ut a contract. He reflected a buoyant the autumn (see FCC roundup, page ceivers will be sold within the next five ,irit unusual for many FM operators 61). It's mighty tough to find vacant or six years and that the largest por- 'ho have flown out of New York assignments in larger markets. tion will have FM stereo capabilities," aunted by recollections of martini The FCC's earlier action in setting Mr. Schulke said. He added this quali- yes that reflected a timebuyer's indif- the multiplex standards used for stereo fication: "This will happen if manu- :rence to the FM medium. and background music, plus some aux- facturers truly recognize this market Major agencies and advertisers seem iliary utility-type services, apparently and do the merchandising, promotion greed that FM is a fine service and is means the eventual end of the few and advertising job necessary to exploit good buy in many local markets. But background music projects in which its potential." ley say it's hard to buy nationally. AM stations blank out or substitute Recent research, according to Mr. Where are your numbers ?" they ask. voice messages between musical selec- Schulke, shows peak listening in Chi- Why can't we buy a national package tions for the benefit of paid subscriber cago and Detroit between 9 a.m. and ke NBC Radio network news?" outlets that buy such musical service. noon; at Cleveland, 4:30 -6 p.m. This is an old story to FM operators. FM's Economics Most big cities The evening FM audience is only slight- 'hey've been hearing it for years. Their have two or more outstanding FM sta- ly behind these daytime peaks. eply generally runs about like this - tions that operate in or near the black. "FM's prime revenue problem," Mr. M stations have a loyal audience The full story of FM's revenues is told Schulke explained, "is that it does not /hose intelligence and pocketbooks are annually by the FCC. Latest figures join all other media in providing regu- bove average. This description im- cover the year 1961; data for 1962 will larly scheduled and syndicated audience resses local advertisers. Now, at last, be out in the late autumn. measurement [ratings] research on the here are hopes that major agencies are Using a base of 91 FM stations that market -by- market basis necessary to eady to take a new look at the FM operate independently of AM owner- produce the cost -per-thousand evalua- nedium. ship in metropolitan areas, the FCC tions that are standard in the purchase Stereo Plus Besides the prospect found 1961 total time sales were $2.8 of broadcast advertising. FM is not

IROADCASTING, July 29, 1963 (SPECIAL REPORT) 53 large enough as a medium to change coverage of a TV station with com- established spot buying procedures. parable power and antenna height. Bui "There is considerable evidence indi- the signal is susceptible to shadowing it cating the basic construction of the AM rugged terrain and in the skyscraper radio research (from which most cur- canyons of New York -offset some- rent FM audience measurement infor- what by bouncing. Surprisingly, FM mation is gleaned as a byproduct) is penetrates Manhattan canyons in t SIMULCASTER probably biased against FM because of manner that belies the predicted blank: its AM measurement purposes, and the of a contour map and of course build FM audience is thus substantially un- ing and apartment antenna systems cat derstated." pull in local signals. BECOMES He reminded that FM signals are Stereo's dramatic impact is slight!: substantially similar to television, both curtailed in fringe coverage areas when in coverage and engineering character- reception of the main and multiplexer SIMUL -COSTER istics, with a large portion of the regu- signals may be cut back by inheren lar FM audience outside metropolitan technical traits. More power and areas as defined by the U. S. census yet higher antenna are usually suggester within the TV coverage area. This difference can be substantial, he added. John Owner reports today receipt of Here are examples cited by Mr. thousands of letters from his FM lis- Schulke: The Los Angeles standard teners. metropolitan area is 2.2 million homes compared to 2.9 million in the TV cov- A former simulcaster. Owner recently erage area, a difference of 700,000 separated his FM from his AM program- homes; in Cleveland the difference is ming. The results: listener praise and 800,000 (520,000 vs. 1.3 million TV advertising support. Owner sees end of homes). the Simulcasting Era when separate AM He continued: "There is evidence and FM programming is possible at no that FM set penetrations are higher increase in personnel cost. He calls the in suburbia and exurbia than in the new era "Simul-costing." standard metropolitan area counties. In January 1962, Fort Wayne, Ind., was credited with 20.8% FM set penetration, but a year later a 27- county coverage pattern of wowo showed nearly IGM Simplimation, a unique 39 %, almost double." combination of automation equip- Measurement Problem All this adds ment and high quality music, when up to one problem -how to measure QXR Network 36 blended with your local program the FM audience. The salesmen will has grown to of toi take over once the numbers are avail- 50 markets under guidance of Genera format permits separate FM pro- able. Manager James Sondheim. gramming with no increase in per- Having measured FM, there remains sonnel cost. the question of the size of stereo's audience. It's growing fast. FCC Commis- as the answer to these problems thougl Let your IGM Representative sioner Robert T. Bartley says 90% of both are limited in the densely popu the United States is now within stereo laced northeastern area. show you how to Simul -cost your range. But stereo must be recognized as sound! The year 1963 may see over 4 mil- major attraction for listeners, hence al lion FM sets sold in the United States, audience builder. With proper acous including domestic and foreign models tics, receiving equipment and antenna plus components and kits. The rate has the quality of FM stereo programs i more than doubled in four years. And outstanding. Having been blessed b: G= i ws 2invr ct ti o v ® stereo tripled phonograph sales in a the vinyl record and high- quality al short period; it sextupled them in the bums after World War II, FM broad last few years. Sales of phono albums casters now have a sound appeal whos have risen. One estimate puts the 1963 charm varies from ear to ear, fron FM stereo volume at a million units. room to room, and from city to cit: Executive Offices From a geographic viewpoint, FM where engineering and station tech niques are Lee Facto stations are concentrated in the north- important. eastern quadrant of the U. S.; a cluster Those who deem stereo the answe P. O. Box 943 in the Carolinas and Georgia plus some to man's aural desires like to emphasize Bellingham, Washington in Florida; across the Mid -South that double -dimension signals are espe 206 -733 -4567 through Texas; a heavy bunching in cially important to those who hay( New York California and on into the Pacific cheap stereo sets. Even a $35 Japanesr Northwest; a stereo unit sounded pretty good in tilt J. R. Poppele scattering of stations through the midwestern and mountain paneled recreation room of a statiot Tele- Measurements, Inc. states. But the cupboard is practically operator. The comparison with mon 45 West 45th St., New York 36, N. Y. bare between Spokane and St. Paul aural was dramatic. 212 -581 -9020 where the population is scant. Another Boost Stereo's biggest mid NAFMB Building Practical elements enter at this point. summer boost came with the announce FM stations concededly put out a clean, ment by American Broadcasting Co interference -free signal that exceeds the that it was opening Aug. 1 with ful

54 (SPECIAL REPORT) BROADCASTING, July 29, 196: WABC'FM introduces stereo to its entire evening schedule starting August 1

FM stereo comes of age in New York on August 1 when WABC/ FM inaugurates stereocasting for its entire evening program schedule. The thousands of New York listeners who have enjoyed WABC/ FM's classical music, opera, authentic folk music, jazz, drama, Broadway cast musicals and discussion shows since 1960, will now experience the added presence and excitement of stereo sound every evening from 6:00 p.m. to midnight. This is the event FM stereo owners in New York have been waiting for. To insure unsurpassed reception to listeners within 75 miles of New York, ABC has engineered the finest FM stereo installation possible. WABC/ FM is the only FM stereo station transmitting from atop the tower of the Empire State Building. The finest FM stereo, the most carefully planned musical programming and unexcel led home reception, are the reasons why WABC/ FM is the choice of New York's discerning FM listeners.

WABC FM 95.5

AN ABC OWNED FM STEREO STATION

Represented nationally by Blair Radio

BROADCASTING, July _a, !36s 55 AND NOW FM WILL HAVE THE NUMBERS TOO continued stereo service on its WABC -FM New ander Smallens Jr., reach out "any- York. The step moved Leonard H. where within 75 miles of New York." Goldenson, president of American The industry will watch WABC -FM close- Broadcasting-Paramount Theatres, to ly, knowing the acceptance of the serv- observe: "This marks another major ice will guide the network in deciding extension of ABC's rapidly growing future plans of its five other owned owned radio stations division." WABC- FM stations (WENR -FM Chicago, wxYZ- FM has been offering separate program- FM Detroit, KQV -FM Pittsburgh, KABC- ing from WABC since early 1960. FM Los Angeles, KGG -FM San Fran- Mr. Goldenson voiced a favorite cisco). theme of stereo broadcasters when he WABC-FM'S programing will be main- said: "Through the excitement and ly good music, drama, jazz, show and richness of stereophonic sound we are folk- ethnic tunes. Signals are transmit- adding an entirely new dimension of ted from the Empire State tower. listening enjoyment to our New York With stereo, WABC-FM is upping its FM service." He estimated there are rates 50% in a city where FM rates 21 million FM homes in the New run a fifth to a tenth of AM rates. The Stereophonic sound offers an entirely York metropolitan area and added that present $15 one -minute spot becomes new dimension of listening enjoy- stereo broadcasting "is the finest in a flat $25 with the switch to stereo. ment, Leonard H. Goldenson, president FM." WABC -FM, he explained, is the Only National Net The 47- station of American Broadcasting -Para- only network -owned station to provide QXR Network is the only nationwide mount Theatres believes. separate programing 6 p.m.- midnight, group of commonly programed FM Monday through Sunday in New York. stations. Sixteen eastern outlets pick that national selling will be tough until Except for news, all WABC -FM evening up programs off the air, starting with more national reps get into the act. programing is to be in stereo including WQXR-FM New York. The other 31 There's more national FM business than the ABC network symphony. are fed by tape. Novo Broadcasting, many suspect, but generally it's in one- The WABC-FM stereo signals, accord - a division of Novo Industrial Corp., station buys such as Cadillac on KPEN 'ng to WABC -FM station director Alex- bought the network from the New York (FM) San Francisco, or in small station Times in 1962; the Times owns WQXR- clusters. Many agencies consider FM AM-FM, some of whose programs are salesmen, as a whole, rather inferior fed over the network's live and tape salesmen. Market penetration of FM facilities. There are a lot of problems A national rep official, Joseph Weed, to lick New York, said advertisers like to buy The penetration of FM (per- before live stereo can be net- worked a substantial piece of the U. S. when cent of radio homes) shows around the country. no Most they spend media money, desiring large consistency, judging by latest spectacular event of the past season markets and the best stations Pulse figures, ranging from was the two -ply General Elec- -10 or tric package on 12 major markets with maybe 20% of 53.2% in New York to only QXR Network -four major stereo the population. They want low cost - 19.7% in Indianapolis. Here dramas and the Victor Borge per- thousand since media buys must be are FM penetration figures cover- series (see GE- Chevrolet story page 68). In its dramas made on that basis most of the time to ing 23 major markets as com- GE named as its satisfy advertiser clients. piled by Pulse: goal a speedup in the acceptance of FM stereo by building greater program FM Group Sales Inc., New York, Akron (April 1962) 26.6% variety. Most stereo programs have has a novel approach to the rep prob- Atlanta (Feb. 1963) 33.7 been musical. lem. It represents from four to six dif- Baltimore* (Dec. 1962 -Jan. 1963) 33.1 James Sondheim, network general ferent FM stations in each of the top Chicago* (Feb. 1963) 44.5 manager, recalled that the network had 10 markets. "This makes cost -per- Cincinnati* (Jan. 1962) 30.8 grown out of the old Rural Radio Net- thousand in FM a reality," said Art Cleveland* (Feb. 1963) 39.7 work and had been conceived as a Sakelson, president. Last autumn United Dallas* (April -May 1962) 21.5 statewide rather than nationwide hook- Air Lines ran an eight -week spot campaign Detroit* (Feb. 1963) 38.5 up. Now QXR has affiliates up and through FM Group Sales in New Fort Wayne* Ilan. 1963) 41.6 down the West Coast and claims cover- York, Chicago, Los Angeles and San Francisco. Fort Worth* (Oct.-Nov. 1962) 23.5 age of 36 of the top 50 markets. Mr. The rep firm has six stations each in Chicago Houston* (July-Aug. 1962) 33.7 Sondheim described programing as and Los Angeles. "We sell numbers," Mr. Indianapolis* (April 1962) 19.7 adult, including news, discussions, com- Sakelson said. Herbert E. Groskin & Co., Jacksonville* (Oct. 1962) 24.1 mentaries, drama, classical and semi- New classical York, represents 49 stations Los Angeles* (Aug. 1962) 48.1 music, show tunes, folk and coast -to- jazz. coast. All are good music operations, New York ** (Oct.-Nov. 1962) 53.2 Demographic spanning a range from tuneful show Phoenix (March 1962) 19.8 and diversified market studies of the QXR audience have music to classical. Groskin represents Providence * ** Uan.-Feb. 1963) 38.5 been conducted under direction Triangle FM stations (WF1L -FM Phila- St. Louis* Uan.-Feb. 1962) 23.2 of Emanuel Denby, president of Media Program- delphia, KRFM Fresno, Calif., WNHC -FM San Diego* (Jan.-Feb. 1962) 42.7 mers Inc. A new series of statistics will New Haven, Conn., WNBF -FM Bingham- San Francisco* (March -April 1962) 48.4 emerge soon from the computer. Mr. ton, N. Y., and WPBG -FM Altoona, Pa.). Seattle* Uan.-Feb. 1962) 26.4 Sondheim said the success of the GE Other groups are three Concert Network Tacoma* (lan. Feb. 1962) 26.0 dramas has caught the interest of ad- stations in the northeastern area and Washington* (Jan. 1962) 41.7 vertisers and should speed the medium's Mid-State Network, Michigan. On the Metropolitan area 18- county area growth. West Coast it has three International 3- county area Shortage Of Reps There's general Good Music Stations. agreement among FM station operators Triangle's intense interest in FM is

56 (SPECIAL REPORT) BROADCASTING, July 29, 1963 AM-FM. . .Three critical questions answered by PROGRAVIATIC

Can I separate AM and FM Can I automate profitably? and still be creative?

Others are doing it. Without any full -time FM Others are doing it. Nashville's WSIX (AM- personnel, Station KTTS of Springfield, Mis- FM), for example, since 1959. Operating in the souri, separates from 9 AM to 10 PM daily. black, WSIX -FM, uses Programatic automation Except for two 15- minute newscasts, the station seven days a week, a minimum of seven hours a uses Programatic and 0- Vation music through- day. Remaining hours are spent in creative pro- out this period in its FM Programming. Find gramming -local live and 161 hours a week in out how you can save on manpower, save on stereo. WSIX -FM has combined the time -saving, music, save on time and build a separate FM money- saving features of Programatic with audience with Programatic. imaginative programming to build audience ratings which often compare favorably with AM. You can do it too!

`I: Can I cut costs on FM music programming without sacrificing quality?

Others are doing it! Roanoke's WSLS (AM- FM), for example. With no extra personnel, A. WSLS broadcasts FM 18 hours a day with no {.4 duplication of its AM. Eight hours a day are / 7ff covered by O- Vation Music Programming on ® automated Programatic equipment. The station receives excellent audience write -in reaction. You can do it too! Each reel of ()-Nation Music offers you eight full hours of skillfully programmed, high- quality, adult music. You save on time, music, manpower and money. Find out how O- Vation Music and Programatic Automa- lion can help you.

PHONE, WRITE OR WIRE TODAY!

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Programatic ® an International Service of Wrather Corporation 51 BROADCASTING, July 29, 1963 start to increase. In Philadelphia the Triangle FM op- All FM is divided into three parts eration has been set up as a unit under From a management -media view- But literally hundreds of FM sta- Mr. Bennett who considers it "the Sales efforts point, FM stations are divided into tions have shifted toward a broad - growing medium today." three types: Stations that rebroad- base musical formula, often bracket- are bringing results locally. The oper- cast all or part of the programs of ing different types of selections duration is not stereo, with Triangle ap- AM stations commonly owned or ing the day. Many stations now em- parently awaiting availability of more operated; stations associated in own- phasize "nice -to-listen-to" music. stereo program material. Triangle's ership with AM stations but 100% Some of those in the background syndicated program service provides 16 independently programed, and inde- music business- wLDM(FM) Detroit hours programing a day, covering a pendent stations that have no owner- and woAT(FM) New York, .to name wide range of instrumental music. ship ties with any AM station. a couple- feature tuneful selections Services, Equipment The FM me- The most enthusiastic FM oper- without hitting the extremes of long- dium faces the future with a full com- ators, as a class, are the independ- hair or rock 'n' roll. Incidentally, plement of automated programing serv- ents. They often take a dim view the bouncy music of the Nashville ices and related equipment, and more of FM stations that rebroadcast type (BROADCASTING, Jan. 28), in- can be expected to enter the market as the programs offered by AM affili- cluding the now-stylish folk and station revenues increase. ates. Historically these independents country- western fare that many AM Station equipment, from transmitters have featured music of a serious stations feature, can now be heard to sky -high radiators, has been highly type, sometimes strictly longhair. around the national FM dial. refined and stereo circuitry has emerged Some of them look down their noses Though some FM independents from the inefficient experimental gear at standard and popular music. consider FMers with AM ownership of past years to crisp, sharply tuned Demographic studies of their audi- ties as a sort of traitor to the cause, signals. Receivers are getting better but ences have shown superior intellec- FCC Commissioner Robert T. Bart- many engineers see room for improve- tual and financial attainments. The ley takes the position that a lot of ment. Listeners are still subject to the most frequent reference made to this the present FM audience was built engineering efficiency of the individual audience is a comparison with the by the programing of prosperous FM station, which leaves something to high -rate specialized magazine New AM stations with network service be desired in the case of some of the Yorker, hence an audience that can and /or prestige programs such as pioneering racks of early post-war years. buy luxury merchandise. those originated by WJR Detroit. At RCA it was stated the company makes "just about anything you can think of for a station." This ranges from transmitters up to 50 kw, antennas (including ring types that can be shown by its assignment of David Ben- programs to its list of affiliates as a hitched to existing towers) and stereo. nett as fulltime director of the group's prime contractor, much as the AM and RCA installed a 50 kw FM transmitter FM operation. TV networks serve their affiliates, a at WJEF -FM Grand Rapids, Mich. Roger Coleman Inc., New York, acts network official said. Ohland /Robeck Gates, Bauer, Fairchild, Collins, ITA as both a rep and consultant. In addi- represents both AM and FM stations Electric, General Electric, CBS Labs, tion it is producing a series, The Festi- programing classical and semi -classical and many others produce gear embrac- val of the Living Shakespeare which is music, including WQXR -AM -FM outside ing the latest technical developments. about to be test marketed in several New York. Among syndicated program services cities. The firm represents 15 stations, But the big radio -television reps are and automation producers are Triangle, mostly in major markets. mostly apathetic toward FM except International Good Music, and Pro - FM Spot Sales, originally associated where they serve an especially aggres- gramatic. Using Ampex, Schafer, with QXR Network, separated itself sive station or an FM affiliate of an Clark -Root, and other types of automa- from the network and changed its name AM -FM combination with separate tion equipment, these services now offer to Ohland/Robeck. It serves as na- programing. the economies of automation and qual- tional representative for 45 stations in- Once these majors start door-knock- ity music of diversified types. cluding many of the QXR stations and ing around Madison and Fifth Avenues International Good Music provides Concert Network. QXR Network sells it's a good bet FM national spot will Heritage classical service, including stereo plus Premier good -music (part stereo) and Sovereign middle-of -the- road selections. Programing is bicycled to 45 stations, 30 FM and 15 AM. TELE- MEASUREMENTS, INC. Programatic Broadcast Service pro- Electronics for the Radio -TV industry vides automatic music service on tape and associated automation devices. AUTHORIZED DISTRIBUTORS FOR Nems-Clarke has a "tireless wireless" rebroadcast receiver. LABORATORIES All the major receiver manufacturers , -RCA, Zenith, Magnavox, GE, Mo- torola, and the rest -have improved models. Many are I making FM auto AU D M A X sets; Motorola was a pioneer in the IMMEDIATE DELIVERY field. H. H. Scott, McIntosh and other makers of custom components are fea- TELE -MEASUREMENTS, INC. turing stereo. 45 West 45th St. As the FM medium grows it's certain Call Jack Poppele 212 581 -9020 New York, N. Y. 10036 manufacturers will keep improving their station and consumer equipment.

58 (SPECIAL REPORT) BROADCASTING, July 29, 1963 Hang onto your audience

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route to as much as quadrupling your effective marketing area without increasing station power a single watt! Here's how: the exclusive gain platform principle of the AUDIMAX insists on maximum modulation ...a clear, natural signal, even in fringe areas, with no distortion, The AUDIMAX logic and memory circuits discriminate between momentary and general changes in signal, to maintain gain at just the right level regardless of 4. ;1 input. o Yes, the AUDIMAX acts almost like another station engineer. The AUDIMAX J° thinks for itself! For details, call collect or write Professional Products, CBS Laboratories,

a division of Columbia Broadcasting System, Inc., High Ridge Road, Stamford, Conn. LABORATORIES

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410 North Michigan Ave. 1, Rockefeller Plaza Suite ßj110 Chicago 11, Illinois New York 20, New York 1540 N. Highland Ave. Hollywood 28, California 467 -6070 Plaza 7 -2256 HO 6 -6388 FM HAS LED A RUGGED LIFE p on the %TM POLF* In spite of commission's favor, medium's history has been marked by as many setbacks as gains 3 Historically the FM medium has increasing agency- advertiser interest, in- been the darling of the FCC, coddled creasing audience and the other evi- to the commission's bosom as the ul- dence of progress. timate form radio should take. Variable Climate The Pennsylvania All prewar and wartime development Avenue climate for FM has been vari- of FM was upset when the FM band able in recent years. To help FM sta- was moved from the 42 -50 megacycle tions make a buck or two the commis- strip, 88- sion set up its multiplex band to its present spectrum or piggyback KBIG KNOB 108 megacycles. The pioneers of FM rules by which they can conduct ad- KBMS KRHM fought this move but had to move ditional background and other non - reluctantly to a spot inside the tele- broadcast services on the same fre- KMLA KUTE vision band between channels 6 and 7. quency. It followed in mid-1961 with A lot of television sets in early video the technical standards for stereo. Al- days had a continuous tuner that would ready 250 FM stations are broadcasting bring in FM stations but the trend in stereo or will be soon. switched to turret tuners that can't pick Exactly one year ago, July 26, 1962 up FM signals. the commission adopted rules revising The medium survived the transition the FM rules and allocation standards, GOOD setting up new classes of stations and zones (BROADCASTING, July 30, 1962). REASONS A table of minimum mileage separations for use in assigning stations to why communities on a "gonogo" basis was proposed and a new concept -a table of FM station assignments similar FM to TV -was proposed. Complaints were heard and promptly is oVe r- dismissed. The National Association of taking AM FM Broadcasters' opposition to a rule that keeps Zone 1 (Northeast) Class in B stations from using maximum power is still pending. The association contended 85% of the 500 Class B FM LosAnjeles stations "would be forever foreclosed from improving facilities by increasing HIGH power and antenna height." QUALITY Freeze Imposed A specific table of FM assignments was proposed The has come out with by the commission commission Dec. 21, 1962 some weird proposals that have be- and it imposed a freeze on the grant wildered the medium, in the opinion and ac- HIGH ceptance of all FM applications for new of NAB Vice President John F. Radio stations QUANTry Meagher. except in the Rockies and Plains states. This freeze is ready to be from one band to another after World thawed soon, it appeared in July, pro- LOW War H and applications for new sta- mising a new flood of FM applications. COST tions poured into the commission, en- Last May 17 the commission issued couraged by what appeared to be an a notice of proposed rulemaking de- BO/ official bureaucratic blessing. signed to limit the number of AM sta- But television was getting under way tions depending on the size of the com- TI/E GRouP and those whose money had bought munity and the number of FM stations CONCEPT new transmitters, studio trappings and assigned to it (BROADCASTING, May 13, towers found they couldn't convince 20). This made most FM proponents many advertisers FM had an audience unhappy, though many were delighted big enough to justify advertising ex- that the FCC had indicated it might penditures. abandon its idea of an FM table of FM's revenue picture -with two or assignments. The commission indicated more outstanding exceptions in most it will probably adopt some variation major markets -has been dismal on the of an assignment system based on L whole until recent years. Now there are protected contour concept. encouraging signs everywhere. Encour- And then the rulebook hit the fan. Group Rep, agement and hope have kept and are For several years the commission had still keeping hundreds of stations on been hinting that AM stations owning the air. They're nutured by the promised FM outlets should program them 4(ì Mon. -Fri, 6-10 P.M. potential of the medium. At last there separately or let someone else have the Pulse, lnc, are signs their hopes may be realized - FM facility. Taking the cue, many AM- (SPECIAL REPORT) 61 BROADCASTING, July 29, 1963 FM duplicators split up their program- finally been raised to the launching ing all or part of the day. pad, and all systems indicated 'go' the FM stations increasing But the May 17 proposal astonished commission has come forth with some many of these owners of both AM and weird proposals that have bewildered FM stations on the air at year- FM stations that had split up their pro- the medium," said John F. Meagher, end: NAB radio vice president. graming because of a new gimmick. 1950 676 The FCC suggested the filing of com- "For two years we have been kept 1951 648 peting applications at renewal time busily engaged in preparing petitions 1952 626 against dual AM -FM operators, es- and comments dealing with a variety 1953 563 pecially in major markets and if the of innovations designed to have a heavy 1954 554 two stations aren't programing separate- and long-lasting effect upon FM. One 1955 536 ly or the FM station is operated as called for a cutback in the facilities of 1956 534 secondary to its AM twin. 130 existing FM stations. Another looks 1957 537 On top of that the commission in- toward forcing divestiture of their FM 1958 577 dicated it had this long-range goal - stations upon a great many of the 1959 671 separate ownership of AM and FM sta- pioneers who kept FM alive during its 1960 813 tions in the same community. darkest days. 1961 956 That posed a new dilemma to AM- "Now that more and more FM broad- 1962 1,078 FM operators, who have been credited casters are catching their first whiff of 1963* 1,117 by some FCC sources as well as many the sweet smell of success, it is hoped At mid -year industry officials with a major role in the medium will be permitted to move building the FM medium to its present toward the fulfillment of its early pro- stature of 16 million plus homes and mise in an orderly and reasonable over 1,100 stations on the air. There manner." ored a spot package that started Dec. 1, was some feeling that AM -FM opera- on participating NAFMB member tors were to be given the dubious re- stations. ward of loss of their FM facility be- $150,000 bonanza Magnavox was happy; NAFMB sure cause they had built audience and had could use the money and is spending it followed the FCC party line by separate gives NAFMB life right now. The arrangement was help- FM programing. The National Association of FM ful to both. The National Association of Broad- Broadcasters was given a financial shot The Magnavox campaign was based casters is upset about the FCC's at- in the arm when Magnavox Co., plac- on a $150,000 contract between the titude toward FM. "Just as FM had ing through Kenyon & Eckhardt, spon- sponsor and NAFMB, with funds to be used to open a New York office as NAFMB headquarters (BROADCASTING, Nov. 26, 1962). Magnavox carried spots on 150 FM stations around the country for a six -to- nine -month period, THE stations turning over income from the campaign to NAFMB. At the time Frank Freimann, Magnavox president, CONCERT said the campaign was "the largest use of FM in the medium's history." Here's the official Kenyon & Eck- hardt appraisal of the FM campaign: NETWORK, INC. "It has been our belief that the quality broadcasting standards which char- acterize the FM industry in general represent valuable markets for products of many types. The package which we negotiated for Magnavox gave us an WNCN New York opportunity to use the medium on a scale which would not have been pos- WBCN Boston sible otherwise. "At the same time, the package per- WXCN Providence mitted Magnavox and Kenyon & Eck- hardt to work with the NAFMB for WHCN Hartford the FM industry, in laying the ground- work for the establishment of standards and systems for development of the Programming the world's finest music, knowledge necessary to make FM a news and more frequent and affluent `partner' in weather. the difficult task of formulating marketing and media strategies and plans. "Both K &E and Magnavox look for- New York office ward to even more fruitful and sophisticated data and experience which 11 East 47th St. Plaza 2 -0870 can be derived from the continuing efforts of the FM industry, agencies and clients."

62 (SPECIAL REPORT) BROADCASTING, July 29, 1963 OTM PACKAGE INCEPT ASSURES AXIMUM STEREO 1 átes'Cyètó d F PERFORMANCE Antenna -- Designed for Stereo

. complete FM stereo broadcast cage - specially engineered to 2 Complete Line of FM ier the greatest stereo realism stereo Transmitter ,able - is now available from - from 10 Watts to 2 Gates Radio Company. 20,000 Watts his exclusive system features a power range of stereo trans - 3 Gates M -6146 Stereo 3rs from 10 watts to 20,000 Generator s, the new Cycloid antenna with through sixteen bays, a dual Gates M-6160 Sub- limiter, stereo Cartritape, the carrier Generator 67 ce of two stereo audio consoles KC or 41 KC. Switch two professional stereo turning Kit Optional s (12 or 16- inch) -plus other )rtant accessories that add real - ates M -6144 Stereo depth and separation to broad - pI Limiter sound. Il equipment in the package was arched, designed and manufac- 5 Gates M-6150 Es :d after the FCC rules and :cutive transistor lations concerning FM stereo unsole- 1U-channel : finalized - yet each product cterea been extensively field tested. a assure maximum stereo per - lance, the new FM station will t a fully integrated system de- :d specifically for stereo -and tes M -6198 Stereo d :s is the only manufacturer in broadcast industry to offer such )mplete equipment plan. This package concept solves the .dcaster's problem of purchas- ;quipment tes Sterec from several different artritape II ces - which could result in incompatible stereo broadcast :m. ]any FM stereo stations already the air may find that they are 8 Gates M -6169 Stereo getting full stereo performance transistor Pre to an incomplete system. By aimplirier owing the package diagram on 7 right, they can determine the pment needed to assure true ;o transmission. And the mon - ti station should investigate to Gates is the only manufacturer 9 Gates CB -500 16 inch & CB -77 12- how relatively simple and inex- in the broadcast industry to offer aive it is to convert the "won - inch, with GE VR- to such a complete stereo system. ul world of stereo" with the 1000 Gray 208S plete Gates package. k For complete information, write Stereo Cartridge for the FM Stereo Fact File - Arm & Rest ull technical information on this yours :for the asking. ial FM stereo package is now fable. Write Gates Radio Corn- y, Quincy, Ill., for the FM Stereo GATES RADIO COMPANY SUM t File. ¡GATES) Subsidiary of Harris -Intertype Corporation QUINCY, ILLINOIS Offices in: HOUSTON, NEW YORK, LOS ANGELES, WASHINGTON, D,C. In Canada: CANADIAN MARCONI COMPANY Export Sales: ROCKE INTERNATIONAL CORP. 13 EAST 40th ST. NEW YORK CITY Expected growth of national FM revenues by 1973 Comparison of Gross National Product, national advertising expenditures, national radio advertising expenditures and national FM revenues with projections to 1973. Natl. Independent Natl. Ad. Radio % FM as % Natl. FM GNP Exp. % Adv. Exp. Natl. Ad. Natl. Revenues Year ($ Billions) ($ Millions) GNP ($ Mill.) Exp. Radio Exp. ($ Mill.) 1953 347.0 7,755. 2.2 611. 7.90 1954 363.1 8,164. 2.3 559. 6.85 1955 397.5 9,194. 2.3 545. 5.95 1956 419.2 9,905. 2.3 567. 5.76 .25 1.415 1957 442.8 10,311. 2.3 618. 6.00 .33 2.035 1958 444.5 10,302. 2.3 619. 6.01 .41 2.546 1959 482.7 11,255. 2.3 656. 5.83 .66 4.303 1960 503.4 11,932. 2.4 692. 5.80 .84 5.814 1961 518.7 11,845. 2.3 695. 5.87 1.02 7.100 1962 553.9 12,365. 2.2 720. 5.83 1.36 9.800 1963 569.0 13,095. 2.3 762. 5.83 1.80 13.700 1964 605.0 13,915. 2.3 810. 5.83 2.40 19.400 1965 641.0 14,743. 2.3 858. 5.83 3.20 27.400 1966 670.3 15,417. 2.3 899. 5.83 4.25 38.200 1967 696.1 16,010. 2.3 934. 5.83 5.68 53.000 1968 722.0 16,606. 2.3 969. 5.83 7.52 73.000 1969 756.0 17,388. 2.3 1,012. 5.83 10.00 101.200 1970 788.9 18,145. 2.3 1,058. 5.83 13.33 141.000 1971 822.1 18,908. 2.3 1,110. 5.83 17.70 197.000 1972 857.1 19,713. 2.3 1,149. 5.83 23.50 270.000 1973 893.5 20,550. 2.3 1,198. 5.83 31.50 374.000 Sources: Statistical Abstract of the United States 1962 and, Federal Communications Commission report on broadcasting revenues and expenses, 1961. Assumptions: 1. GNP will grow at the rate of 4.1% on an adjusted 1961 base as predicted by the National Planning Association. 2. National advertising expenditures will continue to average around 2.3% of GNP. 3. National radio advertising expenditures will remain at the plateau of 5.8% of total advertising expenditures (average of 1959- 1961 period). 4. That the percentage of FM revenues to total radio revenues will continue to grow at a 33% rate. This percentage has been growing at á 33% compound rate over the last five years (1956- 1961); and a 36% rate over the last three years (1958 -1961).

Prediction: FM to pass AM in 1970's HARVARD RESEARCH OFFERS PROJECTION TO PROVE THE POINT FM station operators who find the showed that radio, both AM and FM, is surpassed by AM's $500 million pl going rough stand a chance of getting a took in 5.83% of national advertising but, according to the Harvard proje tremendous reward for their efforts, ac- expenditure in 1962. Then the Harvard tion, AM's total started downward cording to a series of projections com- data projected this expenditure for all 1970. The dramatic moment wilt piled by the Harvard Graduate School media from $13 billion in 1963 to $16 FM rises above AM comes in late 197 of Business Administration. billion in 1967 and $20.5 billion in From then on, an FM enthusiast CE A special research study conducted 1973. see the revenue trend mounting sharp at Harvard came up with a series of At this point the Harvard report as AM continues to fall. recommendations that have stirred wide projects total radio revenues upward, Continuing Growth These proje attention. In essence they foresee FM using a constant figure of 5.83% of tions are based on FCC broadca catching up to AM and then passing it, total advertising expenditure for the revenue data. They are tied to th possibly by 1975 (BROADCASTING, April two radio media. This carries total assumption -that the percentage of Fl 8). radio from $762 million in 1963 to revenues to total radio revenues w The media world had its first look at $1.198 billion in 1973. The billion continue to grow at a 33% rate. Th this interesting study when it was pre- point, under this projection, is reached percentage has been growing at a 33' sented to the March 30 -31 meeting of in 1969. In discussing independent compound rate over a five -year perk National Association of FM Broadcast- FM, the survey refers to FM stations (1956 -61) and at a 36% rate over ti ers at Chicago by T. Mitchell Hastings that have no common AM ownership. 1958 -61 period. Jr., Concert Network. FM operators The Harvard report goes into the Interlocked with FM's growth is were delighted, other broadcasters relative roles AM and FM will occupy swift increase in the demand for FI showed keen interest while wondering in the next decade or so. It projects the receivers, according to the Harvar if it might be on the optimistic side, and revenues of FM independent stations study. The forecast shows FM an the advertising world took a let's -wait- from a tiny $1.4 million in 1956 to FM -AM set production overtaking A) and -see attitude. Mr. Hastings said the $13.7 in 1963 to a substantial $38.2 in 1968, based on domestic productoot figures "represent historic trends of rev- million in 1966 and on to $374 million FM imports, the report indicates, coul enues and costs projected into a mean- in 1973. speed up the FM superiority by at lea: ingful picture of the future." And then the story gets even more a year. Projections The Harvard figures interesting. FM's $374 million in 1973 Harvard's projection of FM set prc

64 (SPECIAL REPORT) BROADCASTING, July 29, 196 Can an FM Station have 65 years of experience?

If it's a Triangle Station it can. For the combined experience of the five Triangle Stations totals 65 years ...a lifetime of broadcasting! Some Triangle Stations have served their communities for more than two decades. Others are comparative newcomers. But all of them, as well as other major broadcasters across the nation, are programmed by the Triangle Program Service ...an FM service still available in many markets. For advertisers, Triangle FM means access to a big, loyal audience ...well able to buy and ready to buy when prompted by the right kind of commercial. Because the number of commercials per hour on Triangle FM Stations is restricted, availabilities are limited. Contact any Triangle representative for current availabilities and information on audience dominance.

For information on Triangle Program Service .. . For availabilities and rates on Triangle Stations .. . TRIANGLE PROGRAM SALES HERBERT E. GROSKIN & CO. 230 Park Avenue 310 Madison Avenue New York 22, New York TRIANGLE ST S New York 17, New York

WFIL WNBF WFBG WNHC KFRE FM flM "M M 'M PHILADELPHIA, PA.- BINGHAMTON, N.Y. ALTOONA, PA. NEW HAVEN, CONN. FRESNO, CALIF.

BROADCASTING, July 29, 1963 65. again peeked into the future. Harvard started with the approximately 500 stations operating in 1956 (both independently programed and duplicating stations). Finding a steady growth rate of around 15% a year starting in 1958, the number of stations AIRLINE Harvard projects THE EXTRAA C- á to 2,000 in mid -1966 and carries it on to 2,200 by the end of 1967. In view UNIrEo of the variables involved in plotting the FOR THE AIR-MINDED number of stations likely to be operat- K8M5 PALA KUTE K810 F.M. ing, the study shows a total of 3,200 IMP KRIM KNOB FM stations in either 1970 or early 1975 depending on the predicted rate of slowdown in new FM stations as better markets are saturated. United has found FM produces re- FM stations which carry the airline's sults. This California billboard lists sales messages.

duction runs into enormous figures. new medium will be living up to the Share of audience From the 2.5 million level in 1962 for hopes of its pioneers. figures prove growth FM receivers, the projected production With increased revenues forecast, the total proceeds to 3.36 million in 1963; Harvard survey took a look at operat- A significant aspect of FM's growth 4.4 million in 1964; 5.75 million in ing costs and station profits. Of special is found in the increasing appearance 1965; 7.39 million in 1966; 9.28 mil- interest is the prediction that in 1964 of stations in the regular radio indexes lion in 1967. Finally in 1968 the total independent FM stations as a whole will compiled on a nationwide basis by C. E. FM set output rises to 11.4 million, pull out of the red for the first time, Hooper Inc. "Our criterion for report- compared to 9.2 million in AM where predicting the 400 operating independ- ing any radio station, whether AM or the production trend has been down- ents will have a $1,500 profit per aver- FM, is that they have 1% or more of ward for five years. age station. By 1966 the 550 inde- the overall share of audience in our If these projections come true for pendents will have boosted this figure interviewing," said Frank Stisser, presi- U. S. production, and if the German - to $12,100 each. dent of the Hooper firm. Japanese imports plus kit and assembly The Harvard research project took a "In many cities more than one FM gear are considered, American homes look at the size of the FM industry station has sufficient audience to be will be dominantly FM homes and a (number of stations on the air) and listed in our indexes," he said. "On the whole, FM set ownership and listening seems to be on the upgrade." The researcher has a special problem in connection with FM measurements, according to Mr. Stisser. He put it this way: "From our end of the business it seems that many people who are listening to FM radio have a problem identi- OHLAND ROBECK, INC. PRESENTS fying the FM station they are listening to. FM stations historically seem to A new philosophy in station pride themselves on lack of interrup- tions; therefore they do not identify representation. . . "Quality themselves as often as most AM stations. Furthermore, with the trend in Stations with Quality Audiences" radio toward more and more open programing exclusively, many AM stations have gone to good music or middle -of- 0 R represents a group of 45 radio stations ex- the -road music formats which, prior to clusively devoted to a quality music format. Lo- this time, seem to have been almost ex- cated in most of America's top markets, 0 R sta- clusively the province of FM." tions deliver a unique, specialized audience with Mr. Stisser cited these markets where higher incomes and more advanced education, with FM stations have sufficient audience to more leisure time to enjoy the finer things: travel, be listed in Hooper reports: Akron, higher quality products in the home, finer automo- Ohio; Albany-Troy -Schenectady; Bak- biles. These are the "Pace- setting" audiences in ersfield, Calif.; Chicago, Cleveland, the vanguard of buyers of new products and Columbus, Dayton, all Ohio; Detroit; services. Fort Worth, Houston, both Texas; Kan- Let an 0 /R man give you the facts on our "Quality sas City, Mo.; Lansing, Mich.; Lincoln, Stations with Quality Audiences "! Neb.; Los Angeles, Miami, Milwaukee, Norfolk- Portsmouth, Va.; Philadelphia, Pittsburgh, Rochester, N. Y.; Sacra- OHLAND /ROBECK, INC. mento, Calif.; San Antonio; San Ber - 200 E. Ontario 230 Park Avenue 41 Sutter Street nardino-Riverside, Calif., San Diego, Chicago New York San Francisco San Francisco; Syracuse, N. Y.; Tampa - St. Petersburg, Fla., and Washington.

66 (SPECIAL REPORT) BROADCASTING, July 29, 1963 IN RADIO'S WONDERFUL WORLD

What makes the listener turn the dial to your FM station? the happy result of RCA's long background of pioneering Quality. And quality alone. Programming at such levels and achievement in the wonderful world of radio. virtually demands highest fidelity transmission. To achieve RCA designs and builds its complete line of transmitters such standards the unquestioned choice of knowledgeable to accommodate stereophonic signals and an SCA multi- FM stations is RCA's unmatched Direct FM Transmitter. plex subchannel. For complete technical details on any of This system is easiest to tune and holds its adjustment best. RCA's Direct FM transmitters, see your RCA Broadcast Whatever the power class, you are assured minimum dis- Representative. Or, write: RCA Broadcast and Television tortion and wide frequency response. Such performance is Equipment, Dept. YE -22, Building 15 -5, Camden, N.J.

The Most Trusted Name in Radio ADVERTISERS LIKE STEREO GE and Chevy experiments prove it successful; both plan further use of multidimensional sound Two of the nation's top advertisers could be effectively sold by stereo. Ac- have completed stereo experiments - cording to Thomas H. Castle, GE man- General Electric Co. and Chevrolet ager of advertising and public relations Motor Co. Both spent the late winter for the radio -television division, the and spring months in serious attempts tests demonstrated that GE's styling to decide (1) how to use stereo for leadership and performance theme for programing and commercials and (2) radio and TV receivers can be effective- how effective stereo is in comparison ly sold with the visual appeal provided with other media. by stereo, according to preliminary re- GE tested a major series of four top- search. flight dramas and Victor Borge musical Chevrolet and Campbell -Ewald got programs on QXR Network. Young & Rubicam, New York, was the agency. Willard Klose, Campbell -Ewald's radio - Chevrolet confined its tests to WLDM TV director, planned special commer- (FM) and WDTM(FM) Detroit, with cials for stereo's double dimensions. Campbell -Ewald participating in the effort to learn more about multidimen- as of a past era. "We want to learn sional sound. exactly what dimensions stereo can add GE discovered, judging by early com- to drama. After all, GE pioneered pilation of a major research look at the stereo on WGFM(FM) Schenectady, four -drama series, that stereo can, in N. Y., as the first station to take the air effect, do a visual selling job-in other with multiplex programing when the words, get visual commercial impres- FCC's authorized system became effec- sions on radio. tive June 5, 1961. Stereo Sells What GE wanted to do "What we're trying to do is to marry was simple and basic. It was anxious good sound and good drama." to find out if appliances featuring The GE line has few monophonic ra- good appearance and performance dio receivers, a trend that is now industrywide. In GE's case there are only three portable FM monaurals in the line. Chevrolet advertising's Jack Izard was GE's drama series premiered impressed by the effectiveness of last March 6 on QXR Network with stereo commercials. "The Turn of the Screw," starring Agnes Moorehead. Peter Ustinov starred their feet wet with stereo in a 26 -week March 27 in "Billy Budd "; Joseph Detroit campaign coordinated by Jack Cotten led the cast in the April 17 Izard, manager of the Chevrolet adver- drama, "The Fall of the House of tising department, and Paul John, C -E Usher," and the final drama was "Visit account executive on Chevrolet, along to a Small Planet," featuring Cyril with 25 members of the agency's staff. Ritchard and Dina Merrill. Besides learning some basic lessons in Both GE and Y &R profited from the use of the medium, they were con- four-drama test. They tried a number vinced the stereo commercials did a of commercial techniques but as Mr. good job of creating an awareness of Castle observed, "There's still a lot to Chevrolet. be learned." GE's adult commercials, directed at When the GE series was all over and what it considered an above -average QXR Network was reading its mail and audience in intelligence, were felt to be answering its phones, James Sondheim, effective in an atmosphere of relatively president, said he was thoroughly con- low commercial saturation and high vinced there is "a large, enthusiastic listener involvement. In late July it nationwide audience for quality drama- appeared tizations Unique? You Bet ! ! ! GE would be back in the fall on radio." with more stereo dramas but plans were Chevrolet is one of the advertisers, 76 have been on oldest radio Of 96 not definite. users on the books. KGGKFM over 2 years* . a big A few veterans at 78% still using KGGK -FM because Stereo commercials were effective in Chevy still remember Rubinoff and his they get results!! selling GE's T -1000, the small stereo in magic violin as well as symphonic pro- The Sound of Stereo in Orange Coun- a handsome little cabinet with the grams. ty, California. speakers in removable doors. Just this summer it wound up its Eager For More They're anxious at first stereo campaign, strictly experi- KGGKFM, Garden Grove GE to underwrite further experiments mental in nature. LEhigh 9 -9526 Aware of FM's de- in stereo drama techniques. "Many velopment, it joined Bj Hamrick & Assoc. with Campbell - Hollywood 466-9877 people find TV limits the use of imagi- Ewald in the two -station Detroit series. *list available upon request nation," Mr. Castle said, recalling the Chevrolet wasn't too concerned about impact of the once -popular radio dram- the size of the audience but it was anxi-

68 (SPECIAL REPORT) BROADCASTING, July 29, 1963 ous to get mail reaction. This came, and Mr. Izard and Campbell -Ewald are studying it. Most of the reaction centers around the content of commercials and technique. Free To Experiment Chevy gave C -E complete freedom. Woody Klose, radio -TV creative director of the agency, was placed in charge of production, facing up to the job of putting sounds and words together in a meaningful way through the double dimension of stereo. The commercials were taped for stereo and also blended for AM radio. Facing up to the task of devising effective stereo messages, the agency ran into interesting problems. For example, how to express the jet -smooth theme for the Chevrolet motor? This was solved by driving out to Metropoli- Among the famous players who ap- starred in "The Turn of the Screw" tan Airport where jets were picked up; peared on the General Electric stereo and Peter Ustinov who was in "Billy bump -in -the-road effects were done with tests were Agnes Moorehead (I) who Budd." Both were on QXR. the car door open and then closed. Possibly the most irritating of the salesman had finished with the line, the highly of the cooperation received from commercials, and at the same time the customer said, "You left out the Monza Marshall Carpenter Jr. of WDTM and one most liked, centered around a sales- club coupe." Another commercial used Harold Tanner of WLDM. room theme. A customer anxious to a ping -pong effect, with the script call- At the time the series was started buy the top of the line- Impala con- ing for a little girl on a swing singing last winter the sponsor estimated there vertible -tried futilely to interrupt a the Chevy theme song. This problem were 12,000 stereo sets in Detroit, a wordy salesman who mentioned 31 was worked out in stereo by having a figure the city's stereo stations believe models in the line, working from the little girl sing while riding on a swing. is much too low. In any case, set sales left mike. The customer tried to inter- In all a dozen commercials were pro- are big and the stereo audience is grow- rupt from the right mike. When the duced. Both sponsor and agency spoke ing fast.

COAST TO "Cream of the Crop" COAST THE QXR NETWORK ?\

Albany -Troy, N.Y. Cleveland, Ohio Ithaca, N.Y. Philadelphia, Pa. St. Louis, Mo. WFIY WCLV W VBR -FM WPBS KCFM

Atlanta, Ga. Columbus, Ohio Jamestown, N.Y. Phoenix, Ariz. Syracuse, N.Y. WGKA WTVN -FM WJTN -FM KEPI WSYR -FM Baltimore, Md. Corning, N.Y. Kansas City, Mo. Pittsburgh, Pa. Tampa, Fla. WFMM WCLI -FM KCMO -FM WLOA -FM WTCX Binghamton, N.Y. Dayton, Ohio Los Angeles, Calif. Portland, Ore. Tucson, Ariz. WKOP -FM WKET K FMU KPFM KSOM -FM Birmingham, Ala. Denver, Colo. Miami, Ha. Providence, R.I. Utica -Rome, N.Y. W W PB -FM WXCN WSFM KFML WRUN -FM

Boston, Mass. Detroit, Mich. Milwaukee, Wisc. Roanoke, Va. Washington, D.C. WFMR WSLS -FM WASH WCRB WDTM

Bridgeton, N. J. Greensboro, N.C. Minneapolis, Minn. Rochester, N.Y. Worcester, Mass. WLOL -FM WROC -FM WTAG WSW -FM WOMG -FM Buffalo, N.Y. Hartford, Conn. New Orleans, La. San Diego, Calif. WWMT KOGO FM WBEN -FM WBMI

Chicago, Ill. Houston, Texas New York, N.Y. San Francisco, Calif. WOXR WXFM KRBE KDFC -FM

Cincinnati, Ohio Indianapolis, Ind. Norfolk, Va. Seattle, Wash. WRVC KISN W KRC -FM WFBM -FM A SERVICE OF iazvV BROADCASTING FINE MU SIC D R A M A D I S C U S S I O N NEWS

BROADCASTING, July 29, 1963 69 FM today- coast -to -coast view Medium assuming increasingly important place in many markets

What is the present status of FM Lion, advertiser and agency executives. operating in the black -wsB -FM and broadcasting in the United States? One The trends he has uncovered are out- wxl.s(FM). Three stations with AM way to find out is to take a look at lined in the following capsule reports. ties are separately programed. Two some of the larger markets where more stations will soon take the air. FM stations have become an important Atlanta Latest WSB-FM figures show 33.7% part of the broadcasting picture. saturation or 101,500 FM homes While a detailed examination of all For years much of the South lagged served. The station started separate of the stations in all of the markets is behind the Northeast, Midwest and programing in June 1962. One sales- obviously impossible in limited space, West Coast in the development of FM man works fulltime on FM aided by BROADCASTING'S reporter has visited the service. Now Atlanta is reported to lapover from other station personnel. following random group, talked to sta- have at least two of six FM stations Programing is popular with some serious music. It's sold as "best sound," with some automation. Most accounts are local, including GE and Zenith campaigns from distributors. WSB -FM contends most FM listeners are "neither stiffnecked or highbrow." In early summer WSB-FM celebrated its first an- niversary as "The Stereo Voice of the South" by announcing it was in the DOMINANT black. Distributors report phenomenal increases in stereo sales, now running 30% to 40% of total FM sales. With wwLs and the other four commercial stations, IN FM is well promoted in Atlanta. Birmingham, Ala., has five FM stations. At least two operate with stereo. DETROIT* Chicago They're talking in million terms in Chicago -one million or more FM homes served by local stations. One of the nation's more prosperous stations, judging by a look at the market, is WFMT(FM), featuring fine arts music. WFMT puts its annual gross at a half - million dollars, with probably nine- WLDMIFM tenths coming from broadcast time sales and the rest from its Perspective STEREO magazine listing the program schedule. Stereo is broadcast 120 hours a week. An estimated 25% of radio homes are described as stereo-equipped. New sponsors are Midas Mufflers, Contin- ental Casualty, Tab (Coca Cola) and Peoples Gas Light. Commercials are limited to three minutes an hour. George P. Hollingbery Co. was recently ESTABLISHED 15 YEARS named national representative. WDxF(FM) programing is broad - based. A WDHF survey shows 61% of homes surveyed had FM sets. Hooper radio ratings show FM stations doing well, four of them appearing frequently and others occasionally. WRSV(FM) FEBRUARY 1963 is a "swingin' station" in Skokie. `SEE PULSE It has twisted the old arty FM concept by the tail. It boasts that an FM void has been filled and has the sponsor list to show for this dramatic innovation. WNIR(FM) has serious spoken -word programs, classical concerts and one adult jazz show-"important music" is

BROADCASTING, July "70 (SPECIAL REPORT) 29, 1963 WFMT CHICAGO'S FINE ARTS STATION Serving six states with 135,000 watts

Recent recognition includes: *ALFRED I. DU PONT AWARDS only two -time winner * PEABODY AWARD nation's best radio entertainment

* EAST -WEST PRIZE in Prix Italia world competition * EDISON FOUNDATION AWARD WLDM(FM) (I) and Campbell -Ewald stereo commercial Harold Tanner, best service to youth Marshall M. Carpenter Jr., WDTM(FM) series that has just been completed both Detroit, tested the Chevrolet- in that city. *OHIO STATE AWARDS best cultural program and excellence in overall programming the way the station describes its sched- partment store, is a longtime WLDM ule. sponsor. It embraced stereo in 1962. * NEWSWEEK (1963) liveliest FM sta- Chicago has 19 FM stations in the The store is in the $300 -million bracket. "WFMT may well be the tion in the country." metropolitan area and 11 suburban Mid -State FM Network, with headquar- operations, a total of 30 commercial ters in East Lansing, has four stations - TIME (1962) outlets. About one out of five operates WABX(FM) Detroit, WGMZ(FM) Flint, "By last week, WFMT had the largest of any FM station in the U.S., in the black. WQDC (FM) Midland- Saginaw-Bay City audience and wswM(FM) East Lansing. All are an average 800,000 weekly. But more Chuck Klein, head of the manage- significantly it is successfully, competing ment consulting firm, FM Unlimited, fulltime stereo. WXYZ-FM Detroit is with AM Advertisers have discov- said FM is at last coming into a com- watching the stereo experiments of its ered that WFMT's listeners are a group . WFMT has petitive position with AM as advertisers ABC sister station in New York, WABC- to be taken seriously long been a sort of vast tasteland." reach the audience they want. "The FM FM. WWJ -FM, WJBK -FM and WJR -FM, dike is about to be opened," he said, pioneer Detroit broadcast operations, *BUSINESS WEEK (1962) commenting on the future prospects duplicate AM programs. "The WFMT audience is not only big. affluent . . . Results sometimes of the medium. He pointed to a need Appliance Booster A. V. Witbeck, but operating a leading Detroit appliance startle advertisers . The relationship for diversification of FM programing. between WFMT and its audience is store (mostly GE lines), is an FM and Three stations feature stereo -WFMT, a highly personal one." stereo booster. Except for a few small WKFM(FM) and fulltime WEFM(FM) *FORTUNE (1961) Zenith -owned noncommercial outlet. newspaper ads each year, he's exclusive- "WFMT, which doesn't hesitate to broad- Other stereo stations are WSBC -FM, ly an FM stereo advertiser (WLDM), cast all 41/2 hours of Wagner's 'Parsifal' into WFMQ(FM) and WMAQ -FM. WKFM pro- and uses six to 18 spots a day. "We without interruption, in 1958 broke get the people with more money and the "Top Ten" list of Chicago stations as grams light classical and instrumental rated by number of listeners." standards with popular appeal. have less than 25% installment buying," he said. The store once moved 531 *VOGUE (1962) Detroit kitchen disposals in 10 days on WLDM, "Intellectual and financially successful a feat that astonished the GE organiza- (WFMT) heads all U. S. FM stations." The nation's No. 4 market, as FM tion. Fred Syerson, head of Hi Fi salesmen are happy to term the city, Systems Co., said his store sells stereo AVAILABLE ON REQUEST is featured by FM diversity and ad- gear and records via WLDM. "No major vanced stereo. Two stations -WLDM components manufacturer makes mon- to advertisers and agencies (FM) and WDTM(FM) -operated by aural equipment any more," he said. Latest WFMT audience survey Harold Tanner and Marshall M. Car- Mr. Carpenter said WDTM features Histories of advertising results penter Jr. respectively, have come up "Foreground FM" and caters to "in- with important stereo contributions. telligent listeners." WDTM is stereo 16 New rate card and coverage map They carried a Chevrolet- Campbell- hours a day. It features news com- PERSPECTIVE, WFMT's monthly Ewald test of stereo that ended in mid- mentaries and discussion programs with magazine summer (story page 68) and helped its serious music, plus some jazz. greatly in the production and technical Interest in auto FM receivers runs details. high in the motor capital. Among popu- Write or phone WDTM ran a checkup of Chevrolet lar makes are Delco, Dynaco, Blau - stereo reaction, getting favorable com- punkt, Motorola, Granco, Bendix, RADIO STATION WFMT ments on both its Boston Symphony Toshiba and Sony. Mr. Syerson said his 221 N. LaSalle St. Chicago 1, III. concerts and the stereo commercials. store had sold 400 FM portables re- STate 2 -5670 The station features serious music cently to buyers who planned to con- whereas WLDM tends toward standards nect them to their auto antennas so they National Representatives and relaxed selections. WLDM has a could get FM on the highway. Going George P. Hollingbery Co. Muzak franchise. back to stereo, Mr. Syerson observed, J. L. Hudson Co., world -famed de- "Stereo stopped the slump in the $60

71 BROADCASTING, July 29, 1963 million national components industry." Kansas City With over 40% FM homes satura- A tion, the 11 stations in Kansas City .d (four duplicate fulltime, one parttime) bill close to $175,000 a year. Two - KCMO-FM and KMBC -FM -are fulltime stereo. KTSR(FM) is 100% religious; KPRS -FM duplicates its AM affiliate, and PM KCUR -FM is educational, operated by University of Kansas City. A three -year-old Pulse study shows 113,200 FM families in the metropolitan area. E. K. Hartenbower, manager of KCMO -FM, said national spot de- THESE livered by Network and Ohland/ QXR Robeck, its rep, "has been by far the best in our history." KCMO-FM gets far Independent programing has helped out into Kansas and Missouri with its build KCMO -FM Kansas City, Mo., in high tower. the opinion of General Manager E. K. BLUE- Mr. Hartenbower credits independent Hartenbower. programing during the entire dozen years of operation with the station's ports or keen competitors start showing progress. It has a Muzak franchise. Like each other their balance sheets, the pre- wTFM(FM) New York and a number cise rank of Los Angeles in FM billings of other stations, KCMO-FM requires CHIP will remain a matter of conjecture. But playback handling men stereo discs to there's no doubt that it's very near the wear gloves to avoid fingerprint distor- top. A dozen of the market's inde- tion. pendent FM stations put their client Arthur B. Church, a pioneer broad- lists for 1962 together and, after dupli- caster and station owner (KMBC), was cations had been eliminated, came up ADVER- Kansas City's first FM operator. He with a list of nearly 600 advertising dropped the station 12 or 13 years campaigns, admittedly incomplete for ago. the market as a whole. In sharp con- Los Angeles trast to the situation only a few years ago when virtually all FM business was TISERS "Los Angeles is an FM community," local, the 1962 advertisers on Los An- Jack Kiefer, owner of KMLA(FM) and geles FM include scores of national president of the FM Broadcasters Asso- brand names, whose advertising was ciation of Southern California, ob- placed in large part through agencies on served. "There are about 1.25 million Madison Avenue and Michigan Boule- USE FM homes in our metropolitan area, vard. second only to New York and ahead of National Advertisers From Alpine the AM count in all but the top five to Zenith, the Los Angeles FM adver- markets in the land. And I'm pretty tising roster is studded with such famil- sure that our combined billings would iar names as Beech -Nut, Buitoni, Cap - put us ahead of New York and make ralan, Coca -Cola, Ford, GE, Hamms, FM us the No. 1 market in volume of FM John Hancock, Kent, Lanvin, Magna- advertising." vox, Mazola, Philip Morris, the New (WRFM) Until the FCC begins separating FM York Times (Western edition), RCA from AM data in its annual market re- Whirlpool, Santa Fe, Saturday Evening Does your company belong on this list of WRFM sponsors? TWA New York World Telegram American Express Audio Exchange Lowenbrau Beer Sabena Airlines International Automobile Assoc. Bankers Trust Co. Iberia Airlines Portem Distributors (Epic Records) Barnes & Noble Publishing Co. Fordham University WRFM SAN FRANCISCO'S NEWEST FM STATION AND ALREADY RATED #2.* The Selective Sound of Music KAISER 105.1 MC New York snHc

.C.E. Hooper May June 1963 S. &Oakland Area

72 (SPECIAL REPORT) BROADCASTING, July 29, 1963 Post, State Farm, Texaco, TWA and frequent occasions the member stations United Air Lines. And that's only a have dropped their intramural battles sample. for business to combine forces for the The list indicates another change in general good. They have individually FM advertising. Not long ago it was given time to promote such products as chiefly for products appealing primarily FM converters for TV sets and FM to the highbrow, longhair symphony auto radios, with payment going into set. It is still true that the Los Angeles the association coffers for use in under- FM family tends to be better educated, writing surveys or promotion campaigns with higher incomes than the average. for the area FM market. The success A great many of the Los Angeles of FM and Fine Arts, monthly maga- FM listeners like to go to jazz concerts zine now in its fourth year with a circu- and stock car races and to do their FM lation of 55,000 (at $5 a year) is in listening with a can of beer at hand. large measure due to the spots it There's a diversity of programing has received since its inception from on the 40-odd FM stations tunable in the major FM stations, according to its the Los Angeles area. The eight non- editor, Geoffrey Nathanson, who as- commercial educational stations offer serts that while similar magazines have erudite lectures and unfamiliar music, in "There are about one and a quarter been started in many cities, his is the contrast to the middle -of-the -road million FM homes in our metropolitan only one to become established. And music- and -talk programing of the 11 area," says Jack Kiefer, owner of the FM broadcasters as readily admit FM outlets that duplicate the programs KMLA(FM) Los Angeles and president that in making their full program of their AM affiliates. Eight stations of the FM Broadcasters Association schedules easily available to the set - devote some or all of their broadcast of Southern California. owners, the magazine has more than day to FM multiplex stereo program- earned its gratis air time. ing and one offers AM -FM stereo. Active Group The local FM broad- New York There are stations whose programing casters association is in large measure is virtually all talk and those offering responsible for the pre- eminent position The largest city also is the largest FM only jazz music. of Los Angeles in the world of FM. On market in the nation. By pooling the

I N DALLAS

tL j1 J

BROADCASTING, July 29, 1963 73 outlying communities are heavily FM saturated. WQXR- AM -FM, New York Times- owned, feeds programs to the separately owned QXR Network which in turn serves an eastern station group by FM air -hop and sends tape to the rest of its coast -to -coast affiliates (see page 56). According to WQXR sources, the station Please audience runs about 50 -50 AM and FM. The FM outlet programs 30 hours a week in stereo and estimates 17.2% of its homes can receive stereo. Fair A Plus WTFM figures its international theme and adjacency to the turn this World's Fair will be effective when the fair gets under way. Jerry Kaye is president of Friendly Frost, plus a new five - William H. Reuman mixes classical store Magnavox franchise. Dave Pol- music with news and stock market re- linger, manager, said WTFM is the only ports on WRFM(FM) New York. 24 -hour stereo station in the market. ad QXR Network is getting fall- winter assorted data provided by stations the orders in early summer instead of later FM audience listening to a score of in the year, said James Sondheim, presi- stations adds up to as many as 3 mil- dent. He cited this as an encouraging lion homes. Biggest event of the sum- feature. He added another thought: mer was the addition of stereo by wABC- "We're fostering the rebirth of radio sideways... FM, key network outlet (see page 54). networks." QXR Network carried two Actually New York has lagged behind major GE series last season, featuring some of the other major markets in taking on stereo. WTFM(FM) has one of the nation's most handsome and efficient plants out near the World's Fair site. It combines an original international program theme with stereo. It is associated in ownership with the 26 Friendly Frost appliance stores. Concert Network, operated by T. Mitchell Hastings Jr., links WNCN (FM ) New York, WHCN(FM) Hartford, wxcN(FM) Providence and WRCN(FM) Boston. The network operates on the principle that good music is good advertising. WRFM(FM) was founded in 1953 by William H. Reuman, who says he has a couple of offers every month to buy the station. Programing mixes classical and pop plus stock market and news programs. An investor's roundtable is fea- Good music is the principle which tured. has made Concert Network an impor- New York's FM stations have plenty tant force in the New York broadcast- of numbers and their popularity is ing picture in the opinion of its man- growing steadily. Long Island and other ager, T. Mitchell Hastings Jr.

bALITY fm PROGRAMMING STEREO Classics through jazz , and the music in between; tom. Represented by Serving OHLAND /ROBECK, INC. SEATTLE- TACOM' (FM Spot Sales) FK "Tops in a top market" 230 Park Ave, NY Chicago -San Francisco University Village, Seattle 5, Wash.- A QXR Network Affiliate

14 (SPECIAL REPORT) BROADCASTING, July 29, 1963 four major stereo dramas and Victor Borge (story page 68). WTFM has a cutie -a small FM receiver that tunes only one station. HOUSTON Guess which one? Several thousand have been bought, mostly by doctors and dentists, Mr. Kaye said. THE The upstate cities have a lot of FM, markets ranging from good to mediocre. NATION'S WuFM(FM) Utica started broadcasting monaurally April 23, 1962. It had 24 "quality" sponsors. In September 1962 FLAGSHIP it moved into stereo and has been in the black ever since. Programing is broad except rock 'n' roll is barred along with country and western. A magazine concept is followed -commercials are heard mostly at half -hour breaks. Salesmen sell both program and spots. "The growth of FM is the most im- Several thousand persons in the area portant development of the past dec- work at the GE radio receiver plant ade in broadcasting," Roger W. Clipp, that builds FM sets for the nation. of Triangle Stations with five FM out- WUFM finds a need for "a more pro- lets, believes. fessional type of timebuying at major of its earnings schedule." agencies." It contends "artists, washed- up newspaper layout men and party Abe Voron, WQAL, said that the sta- goers are spending national advertisers' tion is in the black. Local agencies money." are buying but the campaigns are generally small, he said, adding, "Public N Philadelphia acceptance of FM is running well ahead of agency, advertiser and rep recogni- Hooper JLJ report, May - A dial- turner can get 26 nearby FM tion." C To .lune 1963, on stations in Philadelphia, most of which Roger W. Clipp, vice president Tri- penetration. are independent or independently pro- angle Publications Inc. and general FM set ownership in gramed; five AM -FM operations dup- manager of the radio -TV division Houston market licate programs. Saturation runs about which has five FM outlets, made this 50% which translates to 500,000 FM statement when he named a top execu- I- átaLe ..the FM homes, according to best estimates. One tive, David J. Bennett, to direct the station with AM type share of survey is nearer 700,000 FM homes. group's FM operations, "The growth of audience...with an 8.8 Sun- WPBS(FM) is operated by the Phil- FM is the most important development day Hooper (May 1963), tops 6 AM stations in Houston! adelphia Bulletin. Like WFIL-FM and of the past decade in broadcasting." WQAL(FM), it's actively promoted and The company produces Triangle Pro- 280,000 WATTS OF PURE PLEAS- sold at what has become a lively com- gram Service, a syndicated operation. URE, 88 HOURS WEEKLY STEREO petitive pace in this big market. WPBS estimates stereo saturation at 15% (four San Diego stations are stereo -equipped). With Mu- San Diego listeners are served by 13 zak, WPBS says it has a million -dollar FM stations, offering a diversity of pro- investment. WIFI(FM) broadcasts stereo, gram fare from strictly classical to solid A tenth of WPBS business is national jazz in the music department and with -Fels, Curtis Publishing, Delta, and almost as wide a selection in the world Philadelphia Electric are among spon- of words. Five of the FM stations are sors. Only 19 months old, the station affiliated with AM outlets, but one has a staff of 27 and "is running ahead offers nonduplicated programing after

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BROADCASTING, July 29, 1963 75 3 p.m. and two don't do any duplicating. Four of the FM stations offer THE POWERFUL multiplex stereo service, three of them SOUND OF JAll fulltime. Of the 13 FM stations. in the San Diego area, 11 are commercial, IN SOUTHERN CALIFORNIA two noncommercial educational. Ntln t tmannmí--,,,,I,,,npnt A recent survey underwritten jointly nonÌUm by a group of San Diego FM operators iHNEHHINNNI showed 48.8% penetration of FM ownership in the sections of the city where IlllI( the middle, upper -middle and upper in- ; come families reside. Because the survey did not cover the full metropolitan ADMIRAL area, a spokesman for the group declined to estimate how many FM homes the area contains, but an outside source put the figure at certainly not less than 200,000 and probably not more than 250,000. .88 Serving 200 communities with Many New Arrivals One reason FM /AM listening fe take with yqO over 7 million persons from mile - that it is difficult to compute the num- everywhere) 10 transistors, s di odes. Enjoy long- distance AM piej] high Mt. Wilson with contem- ber of FM families in San Diego, or static -free FM with AFC Switch the. "locks in FM signals. Vernier MI- porary music and public service throughout Southern California, for Ins, slide -rule dials. Whip -type 141m ee.pie IFM1; built -in ferrite rod IMR) programming 24 hours a day. that matter, is that thousands of fami- antennas. Plays on 4 penlite bulloc lies are moving into the area each KBCA-FM month, many of them bringing AM, FM receivers, 6505 Wilshire Boulevard and TV record players, hi -fi rigs and stereo gear with them. Now FM comes first Los Angeles Such imports don't get into records of Encouraging sign for FM is Represented by the Electric League of Southern Cali- the fact that in many cities com- Frederick W. Smith fornia, which show that nearly 600,000 bination radios no longer are be- 15 West 44th St. FM receivers were purchased from ing advertised as AM -FM but firms cooperating with New York ELSC in the rather as FM -AM. Here's section seven -year period, -1962, TN 7 -0295 1956 in seven taken from a larger radio adver- counties Los Angeles, -Kern, Orange, tisement in a Philadelphia news- Riverside, San Bernardino and Santa paper. The same paper also listed Barbara. In January 1956 there were General Electric and Arvin re- 1,162 FM set sales reported; in Decem- ceivers as FM -AM combinations. ber 1962 the total was 14,749 sets. (The league admits even these figures FM are incomplete, with some domestic and many foreign makes not reported.) But is a stereo center with an estimates is the trend is unmistakable. The 1962 150,000 homes. This estimate is on( total of 103,088 FM receivers reported of the nation's highest and indicates sold in the seven counties was more ratio of 1 -3 FM homes for stereo. NOT than the combined total of 1956 and Five FM stations appear regularly it 1957. Hooper ratings. Advertiser acceptance The number of stereo receivers is is good. KPEN(FM), for example, list effective just as hard to calculate. A midsummer Cadillac, Bank of America, Unite( 1962 survey showed approximately States Lines, U. S. Rubber, Yellow Cab 40% of a selected sample of FM set Metrecal, Sabena Airlines, Burgermeis in reducing tooth owners had stereo equipment and a like decay. But it has proven percentage were contemplating its purchase. Robert Bell, president, Pack- to be effective in a ard -Bell Electronic Corp., has said that of 4.4 conscientiously applied the million stereo sets which Electronic Industries Association pre- program of advertising. dicted will be built this year, 10% will be purchased by families in greater Los Why not try some soon! Centralized Angeles. Any way you figure it, there's Register STOPWATCH a lot of stereo listening being done in Radio and TV people -get Southern California. the most of every min. site you pay for -to the lost List Price splitsecond with the San Francisco -Oakland _ $38.50 Minerva Stopwatch de- Professional signed for rodio and TV E3j HAMRICK and ASSOCIATES Price user Eliminates the pos- Take it from Gary M. Gielow, co- sibility of "last minute" general manager of KPEN(FM), a widely errors - easy -reading - Los Angeles, Chicago. New Y rk. San Francisco OFFICIALLY ADOPTED by publicized station, "San Francisco is major networks. Write net TODAY for complete cat- one of the hottest, if not the hottest, alog. FM market in the U. S. today." He M. Ducommun Company (We only represent FM stations) placed saturation at 50% of 450,000 Specialists in Timing instruments homes. The market has more FM than 580 Fifth Avenue, New York 36 -Plaza 7-254 AM stations -26 FM to 20 AM -and

76 (SPECIAL REPORT) BROADCASTING, July 29, 19E ter Beer, Cinerama, Twentieth Century - KETO-FM is associated in William E. Fox, RCA Victor, Fisher Radio, to Boeing Jr. ownership with KPFM(FM) name a few. Portland, Ore. FM's success is ascribed locally to the zealous promotion campaigns of station Texas operators such as KFOG(FM), KPEN and Houston, Dallas and San Antonio are several others. experiencing a satisfying growth rate in FM. A spot check around the state Seattle shows intensive activity in several mar- FM listening is a treat in the Pacific kets. The Houston FM Association isn't Northwest Seattle- Tacoma market and active but it's still the focal point for out into the valleys and shores. Six- the 12 local station operators who have done some joint promotion. KQuE(FM) is in the black, according to Dave Morris, manager (KNUZ is the AM affiliate). Stereo is broadcast 2 p.m.- midnight weekdays, 6 a.m. -2 a.m. over the weekend. National business is developing slowly. Mr. Morris said a FM can go out saturation survey showed 41.2% of the "The man who studies in of John C. 554,444 radio homes in the market and sell it," the opinion have FM. The station draws regular Coyle, owner and operator of KVIL -FM mail from points as far away as Flor- Dallas. ida, Alabama and well down the Gulf Coast. porary classical and one vocal in the Lynn Christian, managing KODA-FM, middle of each quarter -hour. Time is said Houston has about 18,000 stereo sold in half -hour segments. "The man sets, according to a March 1963 study. who studies FM can go out and sell Four stations broadcast in stereo and it," Mr. Coyle said. KvIL -FM will carry a fifth is due. He cited Pulse data show- the Dallas Cowboys pro football games ing 185,000 FM homes in the metro- in stereo, he added. politan area. One local FM station, he A San Antonio saturation study by although national business is devel- said, programs in Spanish. telephone exchanges shows 34% of all Iping slowly KQUE(FM) Houston is in In Dallas John C. Coyle, KVIL -FM homes have FM, or 70,235 homes. This he black, General Manager David operator, is sold out 6 p.m. -6 a.m., is described as a gain of 52.7% over a Morris says. using pop albums, quiet jazz, contem- November 1960 study. een FM stations are operating. In ieattle there are 11 AM and 11 FM cations. KING -FM programs separately rom KING -AM eight hours a day. Cort- and T. Clark, manager of KLSN(FM), aid FM must be bought differently rom AM because the listener spends nore time at the receiver. 11-11114=111 011111111.61111 Four or five spots a day is saturation 11111111.1141M1 41111116M111" n FM, Mr. Clark said, compared to I!//11111111WWWrO 5 in AM. FM -20 Greater Seattle 1111m" l.=111M1 IIII lroadcasting Association has nine mem- ers who jointly promote the medium. .LSN broadcasts 108 hours a week in There are many sharp differences between the WQXR tereo. KETO-FM and Ktsw(FM) also audience and average listeners to other radio stations. KLSN has a program arry stereo. One difference: the remarkable loyalty of WQXR lis- uide, Preview, produced in its own tudios; 1,500 subscribers pay $3.50 a teners. They are not typical dial -twisters. In fact, a large ear for it. Mr. Clark said KLSN bill - percentage of them never listen to other radio stations in Igs for the first half of 1963 are 50% metropolitan New York. We repeat, never listen to other bove the same 1962 period. He added stations. Take this difference- audience loyalty -add to it lat FM's audience holds up in sum - other unique differences, such as unusually high incomes, ier. The daytime audience, he added, uns about 60% of nighttime. "In many better educations and occupations, and you reach an in- Iarkets one lone television spot costs escapable conclusion: WQXR should be an integral part lore than a month -long saturation of your advertising program in the New York market. It ampaign on FM," Mr. Clark said. makes all the difference. Get the complete score from us today by calling LAckawanna 4 -1100. WQXR AM /FM, Radio station of The New York Times. ..e need imanes

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ROADCASTING, July 29, 1963 n NOW! SET PRODUCTION GAINING FM receivers now common in automobiles with most NATION'S NEW manufacturers offering combinations in $100 range Radio manufacturers look forward to figure could be higher. #4 MARKET FM as one of the most promising The major auto manufacturers are growth areas in consumer electronics, showing genuine interest in AM -FM WHETHER IT'S according to William Long, director of radios. There is no available data on. marketing services on FM for Elec- the total number of domestic and im- tronic Industries Association. "The num- ported (Japanese and German) auto re- PEOPLE ber of FM stereo stations on the air ceivers with FM capability. Larry is rapidly approaching 250 and is help- Jones,' sales -service manager for auto- ing to continue the steady rebirth of motive products at Bendix estimates- 1 -NEW YORK 10,953,100 FM that began in 1958," he said. "This that 40,000 to 50,000 Ford cars will 2 -LOS ANGELES 7,292,100 year FM promises to be at the highest have FM radios in the 1963 model production level in the last decade." year; 15,000 Volkswagens will have 3- CHICAGO 6,450,600 Mr. Long said FM is a key factor in FM radios. "The use of FM in auto- 4 -MID -STATE 5,964,000 the replacement market. "With dispos- mobiles is a gradually growing mar- 5- PHILADELPHIA 4,514,000 able income at high levels," he said, ket," Mr. Jones said. "FM finds ready acceptance as the About 72% of Mercury Monterey& consumer seeks to improve the quality sold are factory equipped with radios, OR of the entertainment he purchases. FM is becoming standard in the large and growing radio -phono combination market. It's an item the dealer can demon- strate with good effect and is therefore 1 -NEW YORK $29,466,231,000.00 easier to sell than some other consumer 2 -LOS ANGELES 18,218,615,000.00 products." A look at EIA's figures (see table This is the way the new FM -AM sets 3- CHICAGO 16,739,477,000.00 page 80) and those gathered by the installed in Ford cars appear on the 4- MID -STATE 12,534,585,000.00 Department of Commerce and other instrument panel. industry 5- PHILADELPHIA 10,284,098,000.00 sources indicates that at least 3 million FM receivers (including com- 5% of them having FM tuners. ponent rigs and imports) were added to Through the first six months of 1963, JUST ONE BUY the nation's receiving capability in 1962. 17% of Lincoln purchasers specified An estimated 1 million to 1.25 million the new AM -FM radio (an AM radio DELIVERS MICHIGAN! Japanese sets had FM tuners; at least is standard equipment on this deluxe 100,000 of these were stereo. automobile). Stereo Gains About 1.2 million Fords With FM The AM-FM sets phono consoles were sold last year, on Ford -built cars are fully transis- with 550,000 having stereo. For the torized. Five pushbuttons provide in- first five months of 1963, according to stant selection of two AM and three EIA figures, 275,000 phono consoles FM stations. Factory suggested list included stereo reception. This is 2.2 price for AM -FM is $130 compared times the rate for the comparable 1962 to $60 for the standard AM radio. period. Factory -installed AM -FM units were Practically all component gear and first offered on the 1963 model Ford most radio consoles are now stereo, a Galaxie, Thunderbird, Mercury Mon- check of manufacturers shows. Last terey and Lincoln Continental. If cus- year an estimated 275,000 component tomer interest warrants, AM -FM will tuners were sold, it's estimated; the be offered on other models; in any case

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78 (SPECIAL REPORT) BROADCASTING, July 29, 1963 There's a FAIRCHILD CONAX

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- New York uses the The Pulliams and 'Bookmarks' FAIRCHILD CONAX to maintain high average audio levels despite preeniphasis Book discussions draw big audience problems. The CONAX is silently at work minimizing problems cre- A series of commercials on KODA- commercials had run their course, . ated by sibilants, finger snapping, FM Houston has developed into a the station asked the Pulliams if they the shrill sounds of children, the rattling of dishes, muted trumpets program with an intellectual back- would like to do a book review pro- and cymbals. which are all part of ground. Titled Bookmarks, it is gram. They would, and within a WNEW-TV's program schedule. No voiced by Jack and Aline Fisher year the series was being tape- syndi- more reduction of apparent loud- ' ness because of these high frequency Pulliam who in 1960 were owners of cated to a dozen cities and more are problems. a book store. in the works. Why not let the FAIRCHILD CONAX help The original Pulliam commercials Now the format is getting broad- you maintain high average audio levels.. on KODA -FM were in the form of brief er. It includes interviews with visit- FAIRCHILD RECORDING book reviews calling attention to ing authors. The present audience EQUIP. CORP. 10-40 45th particular works the store owners is estimated at 9.5 million daily list- Avenue, Long Island City 1, N. Y. found most interesting. Once the eners.

higher usage is anticipated in the 1964 menting with auto stereo. Several cars REPRINTS AVAILABLE line. operated by GM executives are rumored Roy Nelson, Delco radio account to have stereo prototypes. Because of executive at Campbell -Ewald, Detroit, stereo's appeal, Pontiac and Oldsmobile OF THE said at least one out of three 1963 will have optional simulated stereo re- Cadillacs has FM radio tuning. An ceivers in the 1964 models. These are SPECIAL AM -FM set runs about $100 more reverberation units in which the signal than AM -only in the case of Cadillacs. from the rear speaker is delayed 30 Chevrolet introduced AM -FM radios milliseconds. FM REPORT last March as optional equipment on Chrysler lines introduced AM -FM in the standard models. the 1963 models. They are offered on General Motors, of which Delco is Plymouth, Dodge, Dodge 880 and 300 each a subsidiary, is known to be experi- Chrysler models. Factory retail prices 250 each in quantities of 100 to 500 ONE OF THE MOST LISTENED TO FM STATIONS. 200 FEATURING THE FINEST IN UNINTERRUPTED each over 500 STEREO MUSIC.

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BROADCASTING, July 29, 1963 79 of $129.30 and $157 are listed, the groups. Chevrolet experimented last UP! UP! UP! UP! higher being for cars carrying the spring with stereo (story page 68). Chrysler name. Deluxe AM radios run Chrysler divisions have bought $59.50 and $129.40. Percentages of "scattered and spotty" FM. cars sold with AM -FM are: Plymouth At Ford it was stated that several IN GREATER N. Y. 0.1 %, Dodge 0.1 %, Dodge 880 0.6 %, dealers are buying time as well as Chrysler 0.3 %. Lincoln- Mercury dealer advertising as- 3,000,000 FM HOMES The motor majors have used limited sociations in Los Angeles and Cleve- FM time, mostly through dealer land. AND 3,000 RETAILERS Agencies like FM, but want more research CONFUSING NUMBERS PICTURE MAKES BUYERS HESITATE SELLING FM /STEREO "Give us your numbers," agencies tistical information but the agency man keep telling FM station salesmen and accustomed to the high stacks of AM, EVERY DAY the scattered members of the station representative fraternity who are showing an interest in soliciting time for their clients. WTFM IS THE Concededly the Madison Avenue agencies, and their brethren around the nation, are numbers conscious. It's nat- ONLY FULL TIME ural for them to want specific figures on size of audience, listenership and demo- FM /STEREO STATION graphic details about the composition of the audience. Yet there's an obvious trend toward IN NEW YORK recognition of the specialized nature of the FM audience and its buying power. F M of course Some agencies, however, feel FM is 103.5 overloaded with fractionized audience L. I. EXPRESSWAY groups and they're looking for broad NEW YORK CITY appeal. Many stations are quite aware of the desire for broad -based audiences, and the appearance of FM ratings in the Hooper reports confirms the belief "FM actually has more factual infor- that mass-appeal programing can bring is COMPLETE mation than generally believed," more and better numbers. says David Wedeck, vice president of RADIO AND WIRE Many Studies FM's research library Benton & Bowles. REMOTE CONTROL offers scant pickings to the agency buyer who wants statistical enlightenment SYSTEMS and lots of it. The Pulse Inc. has corn - TV and periodical data isn't easy to piled FM saturation figures (percent of satisfy when confronted by the figures AM homes, see page 56) but stations FM stations and groups have compiled aren't always happy with these ratios. by stretching their limited budgets. Hooper's radio reports, Independent (See research data BROADCASTING, June Research Measurements, Politz, DATA, 4, 1962, Feb. 20, 1961.) QXR Network, FM Group Sales, Mid - Here's an example of statistical con- State FM Network (Michigan), Sind - fusion: Pulse gives the Indianapolis linger and others have extensive sta- metropolitan area 19.7% FM satura-

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80 (SPECIAL REPORT) BROADCASTING, July 29, 1963 grown substantially, having today a Sales of FM receivers larger audience than ever before but still quite selective. "While FM radio U. S. factory sales of FM re- usage is on the increase," he continued, ceivers by years: (Total FM sets "FM management's awareness of the including phono consoles, radio, application of this medium as an adver- TV). Source: Electronic Indus- tising vehicle has not kept pace. tries Assn. "The medium has been growing up 1950 2,228,000 but it still has a long way to go. Its 1951 1,267,000 price structure is becoming more realis- 1952 670,000 tic as FM management is showing some 1953 659,000 awareness of the national advertiser's 1954 233,000 problems and objectives," Mr. Wedeck 1955 277,000 continued. 1956 229,000 "We can't ignore FM's growth when 1957 204,000 we're thinking of radio. The medium 1958 375,000 has lots of unique advantages that can KDEN -FM is the only 1959 1,215,000 make it extremely effective for many FULL -TIME FM STA- 1960 1,640,000 advertisers. 1961 1,930,000 "Benton & Bowles has had very satis- TION in the prosperous 1962 2,568,000 factory results with FM in the last few Denver market . . . . 1963* 3,300,000 years." Currently Philip Morris is using BROADCASTING estimate six Los Angeles FM stations. Another broadcasting HERIT- B&B client, Texaco, is reported in four 18 markets. AGE MUSIC hours tion. But a glance at Indianapolis Supporting Mr. Wedek's feelings is daily. Hooper radio ratings shows that at cer- Mort Stone, QXR Network vice presi- tain periods of the day two FM stations Frederick W. Smith dent. Mr. Stone says QXR gets its data National Representative show 50% of the total radio audience- for "quality" radio users from studies a total that clashes with the 19.7% FM conducted by Media Programers Inc., KDEN FM 99.5 MC saturation figure given by Pulse. a statistical firm with a computer -de- 1601 W. On the basis of a survey by Walker signed operation. MPI has already Jewell Ave. Research Service, Indianapolis (autumn come up with national and special anal- Denver 23, Colorado 1962), the local stations claim 41% yses for QXR. saturation, double the Pulse figure. This survey covers a broader area than o,. Pulse, reaching out beyond the suburbs. Some outlying communities show up NEW MULTIPLEX VERSION .Of FAMOUS to two- thirds of homes with FM and the Indianapolis stations claim 50% } SC{áTT 310'TE F 1,... F.TUaEB: saturation. If the National Association of FM Broadcasters can shed new light on u- ,ï.;:=. the major- market and national FM sta- - tistical situation, the whole media world will be benefited. "Putting it bluntly," one New York executive said, "FM is the only medium without nationwide research." Better Buy A top New York agency executive, David Wedeck, vice president of Benton & Bowles, is convinced FM is becoming more attractive to buy both locally and nationally. Scott's 310 tuner has long been admired for exceptional sensitivity and selec- "While there's obviously a need for tivity. It is used as a broadcast monitor by FM stations throughout America and much more research," he said, "FM was selected by Bell Laboratories for receiving signals from Telstar orbiting in actually has more factual information outer space. The new 310E includes exclusive Scott Time -Switching multiplex than is generally believed. FM started circuitry, silver -plated front -end, Auto -Sensor for fully automatic reception, pre- late and must catch up with the re- and many other exclusive features. Sensitivity is 1.9 µv! $219.95* search provided by other media -size cision meter and composition of audience and phys- r- ical factors, for example. H. H. Scott, Inc. Dept. 65 -07 Mr. Wedeck said FM radio has 111 Powdermill Road, Maynard, Mass. SCOTT® Rush me complete technical details on new 310 -E FM Stereo Tuner. The key to better listening in Name i Greater Seattle Address WAMFMKETD City Zone State 'Slightly higher West of Rockies. Accessory Case Extra. Export: Morhan Exporting Corp., STEREO 458 Broadway, N.Y.C. Canada: Atlas Radio Corp., 50 Wingold Ave., Toronto. ASSOCIATED WITH KPAM -FM PORTLAND, KIDO BOISE- L

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Adv. Dept., 72 West 45th Street, New York 36, N. Y. Tel: 212 MU 2 -6606 Boston e Fairfield, Conn. o Demarest, N.J. Philadelphia Bath, Ohio Chicago o IV inneapolis o Los Angeles San Francisco Parise Tokyo GOVERNMENT Lee, Ford explain clear channel stand COMMISSIONERS TELL HARRIS THEY QUESTION APPROACH TO PROBLEM FCC Commissioners Robert E. Lee tions, even if duplicated, could be He expressed disappointment that the and Frederick W. Ford have given Rep- granted higher power, but that in most commission didn't say it was prepared resentative Oren Harris (D -Ark.) their cases they would have to use direc- to grant experimental authorizations -easons for not endorsing the letter the tional antennas to protect the dupli- for higher power under test conditions. commission sent the congressman July cating assignment. He said be favors the experimental ap- I. on the clear -channel proceeding. Commissioner Lee said the use of proach rather than a change in rules higher power is a In that letter a response to one such an antenna would prevent a 1 -A since "the issue of eceived from Representative Harris, station "from realizing the full poten- complicated one, with implications that be commission rejected his suggestion tial" of the groundwave and skywave may not be fully appreciated." t consider the matter further and said service it could otherwise provide. He Duplication of the 13 channels, he t would proceed with its plan to dupli- also said antenna site problems would said, will cause some loss of secondary :ate 13 of the nation's 25 clear chan- discourage stations from seeking higher service. But he said he has hoped "this lels, (BROADCASTING, July 8). The power. would be offset, not only by whatever :ommission said it remained convinced primary service the new stations will He noted that many 1 -A frequencies provide to underserved areas, but also )f the soundness of this approach as a are occupied by foreign stations that by an increase in secondary service neans of providing service at an early must be protected under the terms of which would result from higher power." late to underserved areas. the North American Regional Broad- Representative Harris, who is chair - casting Agreement. The directional an- nan of the House Commerce Commit - tenna that would be required to protect ee, and who is reported considering these stations plus the newly created MORE ETV CHANNELS egislation to block implementation of II -A duplicating stations "would be in- 31 he clear-channel breakdown order capable of radiating 750 kw" over a added for instructional, CLOSED CIRCUIT, July 15), solicited wide area, he said. cultural use by schools he views of the two commisioners. Commissioner Lee feels that the clear - Neither commissioner took issue with channel stations can be granted higher Educational television last week was he principle of duplication. Instead, power even if duplicated. But he would granted the use of 31 additional channels in 2500 -2690 me band for the )oth raised questions about the corn - have the duplicating station protect the the nission's approach to the problem of primary outlet. transmission of "instructional and cultural material to schools and other se- ;ranting power in excess of the 50 kw Experimental Approach Favored imit now imposed on all AM stations. lected receiver locations." The FCC's Commissioner Ford in his letter to Rep- action, educators believe, will make Lee's Objection Commissioner Lee resentative Harris said that in duplicat- available a new low -cost closed circuit vho has long favored higher power for ing 13 channels, the commission has system. he clears, expressed disagreement with dealt with only half the problem of pro- effective Sept. 9, had he commission's response to one of the viding service to underserved areas. The The rulemaking, either 1990 -2110 me band ongressman's questions on this subject. other half, he feels, involves the use of proposed the or the 2500 -2690 me band be adopted. 'he commission said that class -A sta- higher power by the remaining 12 clears. The National Association of Broad- casters, CBS and NBC opposed use of the lower band, requesting that it re- Henry calls for network ratings records main for intercity relay and remote pickup facilities, but endorsed use of The FCC is going to scrutinize 63). The networks must supply three the higher band by educational broad- effects on and American Re- the of broadcast ratings national Nielsen casters (BROADCASTING, Sept. 24, 1962). the programing of all three TV net- search Bureau total homes ratings works. and the Nielsen shares of audience The new service is officially des- Chairman E. William Henry has for each program in the 7:30 -11 cribed as an "instructional television 31 will written to ABC -TV, CBS -TV and p.m. Monday through Saturday and fixed service" and the channels of different subjects NBC -TV, explaining that during last 6 -11 p.m. Sunday time slots. Each allow transmission winter's congressional sally against show cancelled in the next season simultaneously. Reception is limited to points in "accredited public and ratings (BROADCASTING, Feb. 18 et is to be marked with an asterisk. selected seq.), led by Representative Oren The networks also must submit private schools, colleges and universi- Harris (D.-Ark.), he was asked if ratings information on weekly or ties for the formal education of stu- the commission had the ratings rec- alternate weekly evening programs dents." ords of network programs that were that were carried less than an entire Also eligible for the service are hos- subsequently cancelled. His letters season and not on the network the pital and related institutions, commer- note that he agreed to obtain the next season. Two national Nielsen cial and industrial establishments and statistics, and the networks are asked and ARB total homes ratings and professional groups or individuals, to comply by Oct. 1. Nielsen shares of audience must be provided that the transmissions are for His correspondence details the given for each of the shows in these instructive purposes. The service can records the commission wants for all categories. Ratings and shares for be used for transmitting administrative evening programs of the past three competing programs on the other affairs of the licensee as well, the com- seasons (1960 -61, 1961 -62, 1962- two networks must also be detailed. mission said. Who's Eligible The commission

IROADCASTING, July 29, 1963 83 said that the same standards that qualify operated on channels 81 and 83. a licensee for a noncommercial educa- MPATI, as a part of its overall mid - tional television station will be used to west airborne educational project, last Prefers single owners judge an applicant for the new service. January petitioned for the assignment Commissioner Lee Loevinger, Transmitter operations will have to of six UHF channels (BROADCASTING, the FCC's newest member, has be supervised by qualified operators, the Jan. 21). The FCC's channel 81 grant made it perfectly clear that "be- commission said, but that routine oper- stipulates that use of the channel must tween multiple owners and equal- ation will be allowed by third -class en- be discontinued if any TV station which ly qualified single owners, I gineers. Remote control will be permit- goes on the air in the future is short - would prefer the single owners." ted and the unattended operation of spaced. This view will not surprise broad- relays. casters aware of his former posi- Power was slated at 10 w but the Juke box operators tion as assistant attorney gen- commission said higher power "may be may start paying fees eral in charge of the Justice De- authorized in special cases." External partment's antitrust division. power measurements will be required The House Judiciary Committee ap- Interviewed for Storer Broad- 25) to only once a month and directional an- proved a bill Thursday (July casting Co.'s Report to the People tennas are to used when necessary. erase an exemption which has protected by Linton Wells, director of royal- The 2500 -2690 me band is presently juke box operators from paying Storer's Washington news bureau, being used by about 90 fixed stations ties to composers for playing their re- Commissioner Loevinger also de- but that there will be no further au- corded music since the nickleodeon days fended the FCC's equal time doc- thorizations made for such operations of 1909. trine. "I think that in fact the for three years, "pending a determina- The legislation specifies no fixed fee FCC policy [on editorializing] is tion of the ultimate needs of the new but leaves that up to negotiation between a perfectly sound one. It seems service." the operators and the performing rights to me that the 1949 statement on societies. editorializing is well done, is Translators approved Hearings on two other bills seeking founded on good principles and similar ends were held in May. A new, that what it requires is enforce- The FCC last week granted requests simplified proposal was introduced by ment, possible implementation by the Midwest Program on Airborne Representative Emanuel Celler (D- and specification." Television Instruction Inc. for two new N. Y.), chairman, last month and was translators to serve Cleveland by relay- approved without further hearing last ing the programs of the educational week. group's KS2XGA and xs2xoD in Mont- Broadcast Music Inc. testified in pelier, Ind. The new translators will be favor of removing the exemption. Commission returns pay TV application Failure to provide the FCC with th( necessary information resulted las week in the return of the pay TV ap plication of Melco Pay TV Co. ant xvUE(TV) (ch. 40) Sacramento, Calif. for a three -year experiment on th( station. Melco and KVUE filed the now re turned application last April proposing what would have been the third on -ai: pay TV experiment in the U. S (BROADCASTING, April 22). WNCT(TV; IIERNANDO Hartford, Conn., is presently operating RTRIGIIT COU a system and another is scheduled t( begin on KCTO(TV) Denver in October The discriminating traveler will find at the (BROADCASTING, July 8). newly cosmopolitan Beverly Wilshire Hotel The commission said that the Melco all the concepts of gracious hospitality for which xfUE application failed to show that it Hernando Courtright is famoús: impeccable, plan was financially feasible in that it personalized service, splendid surroundings, and only source of funds would be fron above all, cuisine par excellence. Classic sale of stock totalling $379,000, asid( elegance is the heart of the Beverly Wilshire- ' from any revenue from the test itself amplified by subtle luxury and unparalleled a The commission also noted that Melco KVUE offered "no assurance that th( attention to your comfort and privacy. `i,' Make stock could be sold." your next visit to Los Angeles verily a return Also questioned was the amount o: to elegance at the Beverly Wilshire information supplied concerning Melco -in the heart of' fashionable Beverly Hills, Melvyn E. Lucas was listed as presiden where every conceivable convenience of both Melco and KVUE but no other is at hand or in strolling distance. legal and financial information wa! offered, the commission said. Such in I F.RNANDO COURTRIGHT'S formation is required under the rule! J3eaerly Wilshire Hotel establishing pay TV systems. Other Opposition The commissior BEVERLY HILLS, CALIFORNIA last week took notice of an oppositior

84 (GOVERNMENT) BROADCASTING, July 29, 196: to the Melco-xvuE application filed posai may indicate another federal last May by Camellia City Telecasters, agency is seeking to control the indus- GOING UP! but said that it made no judgments on try, i.e., if an antenna farm is required the points raised by Camellia. Camel- to be large enough for all allocations Daytona Beach lia raised questions similar to the FCC's how would this effect any further allo- concerning the pay TV application. cations on the part of the FCC. Orlando Camellia has filed an application for channel 40 to compete with KVUE'S Examiner contested pending renewal of license, and said in Little Rock case that a grant of the pay TV test would KATv(Tv)Little Rock, Ark., told the NOW hurt its competitive status in a hearing FCC that Hearing Examiner Thomas (BROADCASTING, June 3). H. Donahue "failed to maintain an open FLORIDA'S KVUE, however, has requested that and impartial mind" in arriving at his the Camellia application be denied due decision to deny KATV's proposed trans- THIRD to the doubtful character qualifications mitter move from a Pine Bluff location of its principals and their alleged his- to a Little Rock site. tory of speculating in broadcast prop- MARKET Examiner Donahue, in an initial deci- J. erties. sion issued last June, accused KATV of ANO KVUE claimed that two Camellia failing to live up to an agreement with SPACE AGE principals, Jack F. Matranga and Irving the Pine Bluff Chamber of Commerce J. Schwartz (both 25% ), were also which guaranteed continued service to CENTER principals of Capital Radio Enterprises that community. He recommended de- OF THE WORLD which was an original applicant for nial of the transmitter move and ques- channel 40, but requested dismissal in tioned KATV Inc.'s character qualifica- 1958. Capital was also applicant for tions to be a broadcast licensee (BROAD- channel 46 in Sacramento, KVUE noted. CASTING, June 10). Mr. Matranga was also charged with In its exceptions to that decision KATV failing to carry through an application said last week that it has had no thought for new AM station in Placerville, a of "abandoning . Pine Bluff" and Calif., and later failing to utilize an op- would not even if it were as "dollar tion to purchase 25% of KJAY Sacra- conscious" as Examiner Donahue had mento arising from his deal to dismiss charged. KATY said that it would hard- the Placerville application. ly want to forego the revenue available KVUE has been off the air since from the second largest city in its serv- March 19, 1960. In his application Mr. ice area. Lucas said that he hoped the pay TV The station told the commission that test would be approved promptly so it can't improve its competitive position that the station could have an "early if it must keep its tower where it is in reactivation." agreement with the chamber of corn - merce contract. As a result the station Antenna farm comments sought the best alternative, KATV said. requested by FAA KATV admitted that its Pine Bluff studio had been closed but that it maintained The Federal Aviation Agency has re- facilities in Pine Bluff- mobile and leased certain proposed criteria for the microwave equipment. establishment of television antenna KATY said that its station identifica- farms and is seeking comments from tions recognize Pine Bluff and that al- the broadcast industry. Comments are leged complaints that they didn't were requested by Sept. 1. not backed by any witnesses. The FAA described its proposal, What FCC Does and Doesn't KATV which was sent to parties the agency said that the commission is not bound believed interested, as a guide for the to consider the station's contract with agency's field offices when considering the Pine Bluff civic leaders in making the antenna plans of applicants for new any public interest determinations, and or modified structures. One of the that this is the extent of the station's re- standards of the proposal would request. -WE SH T--V- quire that an antenna farm be large KATY further offered that if the com- enough to handle antennas for all of mission considers a "profit motive" as the channels allocated to the area. having an adverse showing on the char- An FAA source described the pro- acter qualifications of a licensee there FLORIDA'S I posed criteria as a "yardstick" for would hardly be a commercial broad- studying applications to the FCC and caster who could meet such qualifica- CHANNEL tions. J said the criteria were not in the form of proposed rules. He added that the The station suggested that if its pro- agency hopes for responses from the posed move were granted, it could estab- broadcast industry. lish translator stations to serve any lost However, at least one industry or- service areas such as was recommended for Orlando ganization has expressed fear that the in the wrEN(TV) Vail Mills and criteria could have further repercus- wAsr(Tv) Albany, both New York, Daytona Beach sions than are apparent and might case (BROADCASTING, Feb. 18). Just as prove inflexible. The question that may in the Albany case, KATv said, a more Cape Canaveral be asked the most is if the FAA's pro - competitive service could be established.

BROADCASTING, July 29, 1963 85 findings, were concerned principally FCC GETS FLOOD OF HELPFUL HINTS with the proposed station swap. WBC Lengthy opinions offered on Philadelphia, Boston cases had said this question should be ex- amined in view of the relationships The FCC was inundated with advice ing renewal of WRCV -TV Philadelphia among RKO General; San Francisco - last week on how to settle the complex and its AM companion station as a Oakland TV Inc., licensee of KTVU (Tv); case involving the NBC -Philco Broad- first step toward exchanging them for and SFO stockholders and the manner casting fight over channel 3 Philadel- RKO General's WNAC -AM -TV and WRKO in which RKO- General "employed phia and the network's proposed swap (FM) Boston. The network is under a those relationships to obtain SFO agree- of its Philadelphia properties for RKO Justice Department consent decree to ment to transfer the station's construc- General stations in Boston. divest itself of the Philadelphia stations tion permit to NBC." Some of the prin- NBC and Philco filed their conflicting by June 30, 1964. cipals of SFO are former RKO General opinions in proposed findings running NBC, in its findings, denied it or employes. about 500 pages each. RKO General RCA had been guilty of antitrust law RKO General cited a 1960 Justice and Westinghouse Broadcasting Co., violations or anticompetitive practices. Department report to support its con- another party to the proceeding, were It also said that it has operated WRCV- tention that it never attempted to in- more succinct, with comments of 10 TV in an "outstanding" manner that duce SFO to enter into any agreement and 47 pages respectively. merits renewal of the station's license. with NBC. The proposed sale of KTVU The commission's Broadcast Bureau Philco, NBC added, has failed to pro- to NBC was canceled by SFO in 1961. didn't submit its views, but may do so vide evidence that it could be relied on (The sale of KTVU to the Cox station after reviewing the comments. Dead- to provide worthwhile television service group was announced last week [see line for the bureau's filing is Aug. 23. to the Philadelphia area. story page 47].) Chief Hearing Examiner James D. Philco, on the other hand, said WBC said it is concerned with its Cunningham, who presided at the Octo- RCA's nolo contendere plea in an anti- own rights as well as those of viewers ber-to-May hearing, is expected to issue trust suit in 1958 is evidence that it in Boston. Westinghouse's WBZ -TV in an initial decision before January 1964. was guilty of antitrust violation. Philco that city would lose its NBC affiliation Besides the comparative questions as also said its familiarity with Philadel- if the network is assigned the WNAC -TV to whether NBC or Philco is better phia, where it is located, should be con- license. That station is now affiliated qualified to operate channel 3 and the sidered an important factor in deciding with ABC. proposed NBC -RKO General swap, the the comparative issue. It added that The swap, therefore, WBC said, will hearing examiner will have to rule on NBC's operation of WRCV -TV was "dis- cause a substantial change in the pro- some 15 issues. These include allega- mally inadequate" and that the net- graming of two of Boston's three VHF tions of antitrust or anticompetitive work's involvement in the television stations, causing a disruption of the practices leveled against both NBC and quiz scandals was a further reflection area's viewing habits without "any its parent, RCA, and Philco and its par- on its qualifications as a broadcast sta- countervailing advantages" to viewers. ent corporation, Ford Motor Co. tion licensee. WBC said that RKO General is in- Needs Renewal First NBC is seek- RKO General and WBC, in their terested in the exchange only because

FCC requires facts to oppose a grant

Stations that want the FCC to from those now received by WTRE. proach" to the question of determin- block the appearance of new com- The total annual retail sales in ing when a hearing is needed to in- petition in their area because of po- Greensburg and the surrounding vestigate whether additional compe- tential economic injury had better area, and whether sales were grow- tition, "normally favored," would be be prepared to document their argu- ing, declining or were stable. harmful to the public. ment with considerable detail. The total actual and potential The commission said it cannot en- The commission made this clear advertising revenue available in the tertain an economic injury plea that last week in a case involving the area. is expressed "in extremely general grant of an AM construction permit Whether other revenue is avail- and speculative terms." in Greensburg, Ind., for Tree Broad- able to replace that which might be Although it was turned down on casting Co. WTRE(FM), the only captured by the new operation. the economic injury issue, WTRE had station in Greensburg, asked consid- "Actual knowledge" of the ex- more luck with two other arguments eration, contending, among other tent to which WTRE would lose rev- -one alleging the commission's things, that competition for advertis- enues to a new station. 10% interference rule would be vio- ing revenue in the town of 6,605 Furthermore, the commission said, lated by the new operation and an- would degrade the quality of service even if WIRE had made enough of other charging the applicant lacks that either WTRE or the new station an argument to raise a question as financial qualifications to build and could provide. to whether Greensburg could sup- operate a station. The commission, however, said port a second station, it "alleged no The commission has asked Tree WTRE had not presented enough of facts to support its claim that there Broadcasting to submit new data on an argument to warrant a hearing on will be a loss or degradation of aural the population that will be included this issue. service to the area." in the interference area and on the WTRE, the FCC said, should have The commission said these points reasonableness of its estimates of included in its petitions such facts don't exhaust the list of those that construction and operating costs. and allegations as: might be made in support of an eco- Failure to provide the information Whether the proposed operation nomic injury argument. But, it in 60 days will result in the grant would draw a portion of its revenues added, they "represent a fair ap- being set aside and a hearing ordered.

86 (GOVERNMENT) BROADCASTING, July 29, 1963 Philadelphia is a larger market than Boston and that NBC is concerned only Support on excise tax suspension asked with complying with the consent decree. ALL -CHANNEL BROADCASTERS SEEK COMPETITIVE PRICES As a result, WBC said, neither city would be served by a licensee with a A unanimous executive board of the many instances CATV systems have knowledge of or interest in its TV Committee for the Full Development of been using the signals of a VHF sta- needs. All- Channel Broadcasting urged the tion, even though there is a local UHF FCC last week to back the movement outlet in its area carrying the same Puerto Rican stations to suspend excise taxes on all -channel program. The recommendation was face license revocation TV receivers. Many manufacturers made by a subcommittee headed by and UHF broadcasters have recom- William Putnam, wwLP(Tv) Spring- Revocations or heavy fines may be mended this move to make all- channel field, Mass. in the offing for WKYN and WFQM(FM) sets competitive in price with VHF - Requested the FCC to furnish a San Juan and WORA -FM Mayaguez, all only receivers. slide -tape presentation for use in dealer Puerto Rico, the FCC warned last week. In contrast to the acrimony at the and consumer education on UHF, and The commission charged that "it ap- board's meeting last may (BROADCAST- to look into the possibility of having pears" the stations, after having asked ING, May 6), the meeting last week the government reprint a resume of and been refused permission, surrepti- was harmonious. The committee spent the proceedings of the three dealer- tiously intercepted and rebroadcast most of its time in adopting a set of servicemen clinics held to date, in shortwave news programs of the De- parliamentary procedures. Among Washington, New York and Chicago. fense Department's Armed Forces Ra- other things the group agreed that a a Approved a request to the FCC to dio Service in New York. The corn- majority of the 21 members would con- permit its technical subcommittee to mission said evidence indicates that the stitute a quorum. test various ratios of visual to aural stations' rebroadcast of the programs In other actions the committee: power by operating TV stations. were delayed, but were made so as to Asked the FCC to rule that com- Several potentially controversial top- create the impression that "the pro- munity television systems within the ics were passed over by the group. These grams were coming directly and simul- Grade A contour of a TV station be include studies of the FCC's multiple taneously from the Mutual Broadcast- required to carry programs of that sta- ownership rules, network affiliations, ing System." tion as against the same program from program resources, community TV, pay WKYN is licensed to Quality Broad- a more distant station. This would aid TV, audience ratings and advertisers' casting Corp., WFQM to Supreme UHF stations, it is felt, because in practices. Broadcasting Inc. and WORA -FM to Ra- dio Americas Corp. Alfredo R. de Arellano Jr., president of all three cor- porations, is majority owner of Radio Americas, which in turn controls the other two organizations. The FCC's order to show cause why their licenses should not be revoked cautioned the stations if they avoid the death penalty, fines up to $10,000 may be imposed. Disposition of ch. 37 postponed indefinitely The contest for channel 37 in Pater- son, N. J., will have to be suspended until the FCC reaches a final decision on reserving the channel for astronom- ical purposes, the commission said last week. Progress Broadcasting Corp., one of four applicants for the Paterson assignment, had petitioned the FCC to defer proceedings until final decision was reached. The other competitors are Spanish International Television Inc., Bartell Broadcasters Inc. and Trans -Tel Members of the executive committee of Maximum Service Telecasters; Wil- Corp. of the Committee for All- Channel liam T. Hamilton, WNDU -TV South Radio astronomers want channel 37 Broadcasting met July 25 in Washing- Bend, Ind.; Richard T. Hull, WOSU -TV reserved exclusively for their own use ton and some of the members of the Columbus, Ohio; Frank A. Kear, con- (BROADCASTING, April 29, May 6, June group are shown here. They are (from sulting engineer; Frank Marx, ABC;

3), and the FCC currently is weighing I to r): Thad H. Brown Jr., Committee William Putnam, WWLP(TV) Spring- the merits of TV versus astronomy on for Competitive TV; Sarkes Tarzian, field, Mass.; James D. Secrest, Elec- the channel. Last week's action stayed components manufacturer; Harvey tronic Industries Association; Vincent the hearing proceeding and ruled that Struthers, CBS; Peter Kenney, NBC; T. Wasilewski, NAB, and Lawrence action on all pending motions would be Seymour N. Siegel, WNYC -TV New Webb, Station Representatives Asso- held in abeyance until the fate of the York; Edgar W. Holtz, Washington at- ciation. Absent were Mort Farr, Phila- channel is decided. torney; FCC Commissioner Robert E. delphia appliance retailer; Albert O. Commissioners Robert E. Lee and Lee, chairman. Others who attended Hardy, International Brotherhood of Kenneth A. Cox dissented to the action, the meeting, not shown, were Ben Electrical Workers; Percy Russell, while Commissioner Frederick Ford Adler, manufacturer; Wayne Masters, Washington attorney, and Adam did not participate. Melpar; Lester W. Lindow, Association Young, station representative.

BROADCASTING, July 29, 1963 87 persons writing byline articles for pub- Subcommittee releases Pacifica testimony lication. LACK OF REPORT KEEPS MYSTERIOUS VEIL ON HEARING The seven witnesses who were sub- poenaed and testified: Trevor K. The Senate Internal Security Sub- Senator Dodd said at the time of the Thomas, Pacifica acting president; committee Sunday (July 28) made pub- hearing that it was called to determine Jerome Shore, executive vice president; lic secret testimony taken in January whether Communists had infiltrated the Joseph L. Binns, WBAI manager; Mrs. from persons involved in the operation Pacifica stations: KPFA(FM) Berkeley, Catherine Cory Gumpertz, Pacifica vice of three noncommercial FM stations KPFK(FM) Los Angeles and wBAI(FM) president and former KPFK manager; licensed to the Pacifica Foundation of New York. Dr. Peter Odegard, member of the Berkeley, Calif. Renewal of the station licenses has board of directors; Mrs. Dorothy

The . subcommittee made no report been held up for quite some time. Healey, who identified herself as "chief and in the absence of any clarification FCC sources said in January that the spokesman of the Communist party of of the background and purpose of the agency would want to review the Senate Southern California "; and Mrs. Pauline proceeding did little to dispel the mys- testimony if it were made public. Schindler, a retired Los Angeles school tery which surrounded its secret sessions Reporters learned from witnesses in teacher. held Jan. 10, 11 and 25. January that the subcommittee was The hearing record contains in ad- The subcommittee's line of question- concerned with persons who appeared dition to the direct testimony of the ing showed considerable interest in the on and worked for Pacifica stations witnesses many supporting documents source of Pacifica informational pro- (BROADCASTING, AT DEADLINE, Jan. 28 about programs either provided by the graming and in the political back- and 14). The stations are all listener- subcommittee or by witnesses after the grounds of persons responsible for its supported and program heavily in clas- hearing. preparation. sical music and informational program- Pacifica stations had not always iden- Pacifica's policy of presenting regu- ing, much of it controversial and re- tified commentators, among whom were larly scheduled commentators, includ- flecting viewpoints of practically all some Communists as well as persons ing some admitted Communists, who hues, including that of Communists. espousing other political viewpoints, and discussed politics, economics, philos- It was the appearance of Communist when it did identify people, their self - ophy and other issues, also received spokesmen on the air and the relation- identifications were used. Much ques- special attention. ship of some Pacifica principals to the tioning concerned the political associa- Senators who participated in the party either now or at times in the past tions of the witnesses and incorporators hearing were loath to discuss it on the which colored the bulk of the sub- of the foundation. record last week, but it was known that committee's questions. In one of the few hints of a sub- Senator Thomas J. Dodd (D- Conn.), Senator Dodd said in a statement di- committee position on Pacifica, an vice chairman who presided at several rected to the witnesses which was made appendix to the testimony included of the January sessions, and Senator public during the course of the hearing transcripts of personality sketches on James O. Eastland (D- Miss.), chair- that Congress might be justified in re- two admitted Communists: Elizabeth man of the parent Judiciary Commit- quiring that anyone who is a member Gurley Flynn and Mrs. Healey. "The tee, and possibly other subcommittee of a subversive organization be identi- glamorous description of two subjects [members, too, were preparing state- fied as such if he appears as a commen- of personality interviews programed by ments for delivery on the Senate floor, tator on radio or TV. Similar identi- ... KPFK ... provided sharp contrasts probably this week. fication might likewise be required of between the autobiographical data presented to radio listeners and the facts as revealed by public records," the appendix sketch said. How FCC members will spend August The appendix also states: "While a station may have a clear right, in cer- The FCC's traditional August va- Railroad and Utilities Commission- tain instances, to use its facilities for cation is just around the corner, but ers Aug. 1 -2 in Portland, Ore. He the advancement of particular causes, the trend among the commissioners will then spend some time in his the station undoubtedly is responsible is away from formally planned vaca- home state of Idaho. for the causes it so advances. Such tions. Commissioner Lee Loevinger ap- factors are properly for consideration in Chairman E. William Henry will pears to have the busiest itinerary. any determination of the public interest, remain at work until Aug. 14, when He will remain at work, like the convenience, and necessity of the sta- he is scheduled to speak to the Com- chairman, until Aug. 14, when he, tion's operation." munications Committee of the Amer- too, will address the ABA, after ican Bar Association convention in which he and his family will drive Chicago (BROADCASTING, July 22). to Minnesota. While in Minneap- `Made in' labels After that he plans a couple of olis he plans to appear on wcco's Weeks in Memphis, returning in time Open Mike, and make several for foreign TV shows? to enroll his children for the new speeches, which have not been defi- school year. nitely arranged. The commissioner Three California Democrats have Commissioner Robert T. Bartley will then address the National Asso- put the dispute over "runaway" film pro- will not be in his offices but has no ciation for Education in Journalism ductions officially before Congress definite plans for August. Commis - in Lincoln, Neb., on Aug. 26. through bills requiring that films made sioner Robert E. Lee has no plans Commissioner Kenneth Cox will outside the U. S. be labeled with the 'either, except for a little golfing. stay in the Washington area and go country of origin when exhibited in this He will also speak at the ABA con - camping with his family, but has no country. vention (Aug. 9). further plans. The bills, HR 7670, 7672 and 7752 Commissioner Rosel H. Hyde will Commissioner Frederick W. Ford (by Representatives Cecil King, George attend the executive committee meet - will spend his vacation resting at E. Brown Jr. and Everett Burkhalter), ing of the National Association of home, having no travel plans. would amend the Federal Trade Com- mission Act to make non -disclosure of

88 (GOVERNMENT) BROADCASTING, July 29, 1963 overseas films "an unfair method of VHF channel to the area might have competition and an unfair and decep- a "significant adverse impact" on the Bayer advertising tive act or practice in commerce." The local development of UHF. gets examiner's OK foreign -made label also would have to Commissioner Kenneth Cox dissent- be used in all advertising for the films. ed to the proposed rulemaking and A Federal Trade Commission hear- TV films, both programs and com- Commissioner Lee Loevinger abstained ing examiner has held that Sterling mercials, have been interpreted by from voting. Drug Inc. didn't monkey with the truth lawyers as coming under the bill's when it made claims for its Bayer As- definition: "any motion picture pub- pirin based on a clinical report pub- licly exhibited within the U. S." A KWK request for oral lished in the Journal of the American spokesman for the Motion Picture As- argument granted Medical Association. sociation said if the bills become law, Examiner Eldon P. Schrup recoin- TV would be affected more than thea- The FCC last week granted the re- mended dismissal of the complaint of ters because of the threat of boycotts quest of KWK Si Louis for an oral argu- false advertising issued against Sterling, of sponsors' products. ment on the matter of the commission's its house advertising agency, Thomp- These congressmen and several of revocation of the station's license. The son -Koch Co., and Dancer- Fitzgerald- their California colleagues have backed argument will be held Sept. 9. Sample Inc. as unsupported by the evi- other legislation intended to discour- The revocation was based on findings dence. age American film makers from pro- that KWK conducted fraudulent promo- The FTC filed a complaint against ducing movies overseas while domestic tional contests in the form of treasure Sterling for the Bayer ads Jan. 31. crews lose work opportunities. hunts, in which the prizes were not hid- Sterling was charged with implying that den until the last day, and a Bonus Club the tests showed Bayer will not upset Rules changes -no that created hardships for its winners. the stomach, is more gentle to the occasional waiver -si KwK's request for an oral argument stomach than other analgesic products is part of the station's campaign to con- containing more than one ingredient, The FCC won't change its rules gov- vince the commission that a lesser pen- that the findings of the medical team erning the acceptance and processing alty, such as a fine, would be adequate were endorsed and approved by the of AM applications for changes or new punishment (BROADCASTING, July 1). U. S. government, and by the AMA. stations on channels adjacent to clear KWK has also been granted a stay of The clinical tests were actually con- channels, the agency said last week. the effective date of the revocation, tracted for by the FTC. But it promptly granted waivers of the today (July 29), until all litigation of Before the FTC hearing the agency rules for three of the four stations the case has been concluded. unsuccessfully sought a court injunction which had asked for the change. against the advertisements, which in- WLAD Danbury and wcNx Middle- cluded both network TV and radio. The town, both Connecticut, WAEB Allen- NABET asks commission town, Pa., and WLAD New York were the petitioners for the rules changes, to keep stiff rules and all except WAEB were granted waiv- The National Association of Broad- ers. The FCC said that WAEB'S request cast Employees and Technicians, AFL - for a waiver will be considered in con- CIO, has asked the FCC to reconsider nection with another case involving the its order permitting some AM and FM station now before the agency. stations to employ first -class radiotele- The FCC refused to change the rules phone operators on a part -time contract because, it said, "each proposal must basis (BROADCASTING, July 15). be considered on its own merits and The union said relaxation of the pres- the number of such cases is small...." ent requirement that stations employ full -time operators would result in FCC proposes channel poorer technical service. changes in Southeast The FCC, in announcing the rule The FCC last week proposed to as- change, expressed the "hope" the affected would benefit financially sign channel 11 plus to Staunton - stations Waynesboro, Va., an assignment re- and thereby be able to provide better quested by Charlottesville Broadcasting service.. But the union said this was with agen- Corp., the licensee of WINA -AM -PM "absurdly inconsistent" the Charlottesville, Va. The reservation cy's acknowledgement that stations may would mean that wTvn(TV) Durham, have to go off the air if on -call opera- N. C., would have to change from tors cannot arrive in time to do needed work. channel 11 plus to channel 11 even. In inviting comments, the FCC noted NABET also said that shortage of that Staunton and Waynesboro are first class operators, cited as another within the zone set aside to protect ra- reason for the rule change, could only dio astronomy being conducted at be aggravated by permitting stations to Green Bank and Sugar Grove, both use parttime help. There will be less West Virginia. The commission also inducement to enter the field if the job said, however, that the area now is opportunities in it are reduced, the served only by WSVA -TV Harrisonburg, union said. Va., and "it is evident that the public The rule affects AM stations using a would benefit from additional outlets non -directional antenna and operating and services." Another factor which with no more than 10 kw and FM sta- Continued on Page 91 should be considered, the FCC said, is tions operating non -directionally with whether the assignment of a second 25 kw or less.

BROADCASTING, July 29, 1963 89 agency was turned down by both the charged the network with attempting to U. S. District Court in New York and extend the case another 12 to 18 months Magnuson hospitalized the U. S. Court of Appeals in the same while it makes up its mind "whether to Senator Warren G. Magnuson circuit. file a directional proposal to protect (D.-Wash.), chairman of the Sen- Last March the FTC issued a similar KGB." ate Commerce Committee, was complaint against Plough Inc., maker Hubbard also suggested that if the hospitalized in Seattle last week of St. Joseph's Aspirin. Plough Inc. commission denied WABC's renewal ap- after suffering a re- occurrence of owns five radio stations, in Memphis, plication and granted Hubbard's ap- malaria, a disease he contracted Chicago, Boston, Atlanta and Balti- plication for the 770 kc facility in New overseas in 1944. more. York (which is presently on file) the The senator, whose committee new station could be on the air in six is conducting hearings on civil ABC granted stay months. It asked the commission to rights and railroad work rules compare that to a two -to- three -year de- legislation, suffered a high fever in KOB case lay in the present protection case. An- early in the week, but was re- other alternative would be to designate All appearances indicate the lengthy ported in better condition near WABC's renewal for hearing with Hub - week's end and was expected to KOB case is going to last even longer. bard's application on the protection is- last week granted ABC a return to Washington this week. The FCC sue, the company suggested. stay of its order released several weeks Meanwhile, Senator John O. ago requiring that the network file an Pastore (D-R.I.), chairman of application proposing a directional op- Simpson bill would bar the Communications Subcommit- tee, has been acting eration of WABC New York until a agencies from lobbying chairman of final court decision. the full committee in Senator That was the latest move by the com- Federal agencies would be specifical- Magnuson's absence and has been mission to settle the 21 -year -old pro- ly prohibited from using public money conducting the hearings. tection case involving Kos Albuquerque, to lobby, with offenders threatened with Broadcasting legislation on Sec- N. M., and WABC. Both stations operate criminal penalties and fines up to $500, tion 315 and other matters will on 770 kc resulting in nighttime inter- under a bill introduced last Thursday be passed over until the other ference to KOB from WABC's nondirec- (July 25) by Senator Milward Simpson issues are settled. tional operation. ABC had requested (R. -Wyo.) . the stay until it could get an appeals Charging that the Kennedy adminis- court ruling on the matter (BROADCAST- tration actively lobbied for a "yes" New hearing ordered ING, July 22). vote on a recent national wheat refer- on transmitter moves Hubbard Broadcasting, licensee of endum, Senator Simpson said "the farm KOB, last week filed strong opposition bureaucracy [the Agriculture Depart- The FCC last week ordered a new to a stay for ABC. The company ment] openly and threateningly brought hearing on the applications of WEAT -Tv pressure on federally licensed radio and wrrv(TV), both West Palm Beach, and TV stations to give free time for Fla., proposing they move their trans- the government's version of the mitter sites 12 miles southwest in the AUTOMATIC issues ..." direction of Miami. An agriculture spokesman said the This latest hearing was ordered in BROADCASTING ñ department sought only to explain to compliance with a court of appeals elected farmer committeemen the re- decision remanding the case back to DEMANDS sponsibilities of licensees to provide the commission in order to hear the public service time (BROADCASTING, objections of wTVJ(TV) Miami (BROAD- GEL QUALITY* June 24). CASTING, Jan. 28). WEAT -TV and WPTV have been given the requested move and FTC tells Westinghouse are presently operating at their new sites. The commission said they may to correct its labels continue to do so pending a final con- Federal Trade Commission Hearing clusion of the case. 16 0 Examiner Joseph W. Kaufman last week issued an initial decision recom- Court asked to rehear mending Westinghouse Electric Co. to cease implying that television picture Orlando channel 9 case tube replacements made of used bulbs The U. S. Court of Appeals for the are new. District of Columbia was asked last The examiner ruled that the practice week to rehear the Orlando channel 9 of enclosing notices and labeling the case. WoRZ Inc., the so -far unsuccess- AUTOLOGTM tubes to the effect that they are en- ful applicant, asked that all nine circuit E closed judges hear the argument. Another GEL Product for Automation by used bulbs is not sufficient to inform the consumer who often doesn't Earlier this month, a three -judge AUTOLOG produces a low -cost auto- see the tube carton because of repair- court in an unsigned opinion told the matic record of AM, FM TV - or trans man installation of tubes. He noted FCC to hold an oral argument to deter- mister operation. And AUTOLOG's also that the advertisements of replacement mine whether the grant should be con- accurate records and alarm system help tubes, to WLOF -TV, or be given to WoRz to remove the threat of citation. bearing the fact they are made tinued of used bulbs, doesn't reach the "ulti- Inc. (BROADCASTING, July 5). Write for new 4 -page Autolog brochure. r mate consumer." At issue is the question of whether GENERAL ELECTRONIC It was suggested by Examiner Kauf- WLOF -TV principals were aware of and LABORATORIES, INC. man that notices that the bulbs are used condoned the approach of one of its 195 Massachusetts Avenue could be placed on the tubes them- lawyers to former FCC Commissioner G'L Cambridge 39, Mass. selves. Richard A. Mack.

90 (GOVERNMENT) BROADCASTING, July 29, 1963 PROGRAMING tee should be established, giving any NEXT NAACP STOP: NEW YORK Negro the right to seek redress without fear of retaliation by a union or em- Effort to integrate TV programs and commercials ployer. and (8) Apprenticeship programs should will include talks with advertisers agencies be set up to train Negroes for any or The National Association for the Ad- would recommend that the NAACP all types of jobs in the industry. Only vancement of Colored People plans to proposal be ratified by the 22 IA locals. one or two such programs now exist, move its efforts to integrate TV to New It would generate a joint demand by informed sources said. York, according to Herbert Hill, na- IATSE and the NAACP to producers to Warning was also given that integra- tional labor secretary of the NAACP. add one Negro to each technical crew tion leaders will "count noses" in the Mr. Hill said the NAACP will call in the industry. It was the first concrete television and motion pictures indus- upon agencies and advertisers with de- development on the Hollywood race tries and if Negro noses do not appear mands that Negroes be included in all issue since the NAACP threatened na- full retaliatory measures will be taken. TV series and in commercials. tionwide demonstrations and boycotts As matters stand now, no further Demands made by the NAACP that to support demands for greater job meetings are scheduled between the technical crews of all TV filmed pro- opportunity. NAACP and IATSE negotiators, pend- grams and motion pictures be integrated Following the IATSE session, Mr. ing outcome of the rank -and -file vote met with favor at its meetings with ex- Hill declared that the NAACP was on the "one Negro" proposal for all ecutives of the International Alliance of "very pleased with the opportunity to technical crews. Theatrical & Stage Employes and craft meet with Mr. Flaherty and the 22 $200 million for union business representatives in Holly- business representatives" and noted that wood on July 19, according to Mr. Hill. this was the first meeting of its kind overseas film sales The NAACP committee (consisting ever held. Companies belonging to the Motion of Mr. Hill, James L. Tolbert, president "We regard it as the beginning of Picture Association of America will of NAACP Hollywood- Beverly Hills other aspects of employment in the gross more than $200 million during chapter and Thomas G. Neusom, re- film industry for our people," he said. the 1963 -64 season from the sale of gional representative) and George The only reason why the NBC -TV feature films and TV film series to the Flaherty, IATSE international vice presi- Hazel series, sponsored by Ford Motor U. S. networks and to stations here and dent and business representatives of Co. was chosen as the first production to abroad, William H. Fineshriber, vice local craft unions, worked out a formula be integrated was because the NAACP president for TV of the MPAA, re- that will, if approved by the 22 IA understands it is the only one whose ported today (July 29). unions, be a historic breakthrough in technicians aren't as yet assigned for Mr. Fineshriber, who also is vice the union membership. Although there the new season's filming, Mr. Tolbert was no formal statement forthcoming said to clarify earlier statements. "Fac- from IATSE, Mr. Flaherty said he tors for choosing Hazel had nothing to do with the sponsor. We have no bias against Ford." violation' The eight major demands made on 'Flagrant the TV and motion picture industry and Charging that National Asso- craft unions during the negotiations in ciation for the Advancement of Hollywood were in substance: Colored People demands are "a (1) On TV programs, if Negroes are flagrant violation" of the Califor- shown in any menial capacity, such as nia Fair Employment Practices chauffeur, janitor, servant or elevator Act which the NAACP helped operator, a Negro must also be por- enact, Assemblyman Charles J. trayed in a professional status, such as Conrad (R) said in Sacramento doctor, banker, or lawyer. last week he has asked the state (2) On each TV series, a running attorney general for an opinion part must be made available for a on whether the NAACP can force Negro. (A running part is a continual hiring of a Negro for production role in each episode of the series). of a television series. (3) Negroes must be used on TV Mr. Conrad said the NAACP commercials. threat to boycott Ford Motor Co. (4) In theatrical films, for each nine unless a Negro is added to the non -Negroes employed in the cast, one technical crew that films the NBC - Negro must be used. This is based on TV Hazel series places that spon- principle that 20 million Negroes rep- sor in the impossible position of resent one -ninth of the nation's 180 mil- facing a boycott unless it violates lion population. the state labor code. The assem- (5) Similar one -ninth representation bly minority leader stated that must be given Negroes in makeup of forced hiring of a Negro, despite technical crews working behind the standard practices of employment cameras. for accepting qualified TV crew (6) Negroes hereafter must be de- members assigned by craft unions, picted in the film arts as they "factually would be a form of discrimination and actually" are in the context of the Continued on Page 93 against qualified whites. nation's social and cultural life. (7) A civil rights grievance commit-

BROADCASTING, July 29, 1963 91 hold the telescope in place; cross your fingers; pray for sunshine and the next thing you know you have televised an eclipse of the sun. There may be more scientific methods to use, but WCSH -TV Port- land, Me., made its system work from 5 -6 p.m. on July 20, when a 98% solar eclipse took place. With its equipment on the roof of the Congress Square hotel in Port- land, WCSH-TV reported "perfect pictures were taken and viewers were treated to a clear, armchair view of the eclipse." According to the station, it developed its "contraption" because every available piece of solar photo- graphic equipment in the state was already scheduled for use, and "it was out of the question to consider the expense of purchasing the lenses and allied gear suggested by astronomers and scientists." Howard Nielson, news editor; Henry Magnusen, assistant news editor, and Dewey Dow, night news director provided the commentary on It wasn't scientific, but it worked the one -hour live show, sponsored by the Maine Savings Bank. First you get a small piece of 15- front of the telescope, place this Technical supervision was pro- gauge welder's glass from a friendly against the lens of a television cam- vided by Charlie Brown, chief engi- welder. Then you go to the local era and attempt to hold it there se- neer. hobby shop and spend $9.95 for a curely with masking tape (which has WcsH -rv, fed the program to child's 30 -power telescope. You a tendency to stretch). WLBZ-TV Bangor, Me. (both owned tape the welder's glass across the Get a steady handed engineer to by Rines Stations).

president of the Motion Picture Export Luxembourg; plans for a second chan- Classical specials planned Association of America, returned re- nel in Sweden and the start of the sec- CBS -TV last week announced plans cently from a six-week tour of Euro- ond on BBC-TV channel in the United for six classical dramatic specials to be pean markets. He noted in his report Kingdom in 1964. produced for the fall season by John that while gross income from foreign MPAA member companies are Allied Houseman. Mr. Houseman, producer sales currently represents a modest share Artists, Columbia Pictures, Metro -Gold- of the forthcoming CBS-TV series, The of total receipts from TV, its contribu- wyn- Mayer, Paramount, 20th Century- Great Adventure, will begin work on tion to net profits is vital to the eco- Fox, Universal Pictures, United Artists the classical series following completion nomic health of member companies. and Warner Bros. Major suppliers of of six of the one -hour Adventure pro- He cited these positive factors in the films to TV, whose sales are not in- grams. A new producer will be ap- European market: the inauguration of cluded in the MPAA figures since they pointed to continue the Adventure se- a second channel in France next April: are not member companies are: ABC ries after Mr. Houseman has "estab- increased coverage planned for com- Films, CBS Films, NBC Films, MCA, lished the concept of the series," ac- mercial stations in Monte Carlo and Desilu Sales and Four Star Distribution. cording to Michael H. Dann, CBS -TV vice president, programs. Details of the specials were not available. Mr. Houseman was reportedly dis- More than a decade of,C,onafrucfive satisfied with the network's attitude toward The Great Adventure series, feeling there was "a discrepancy between to (/roaeaefera and the Oroaccaefing J'nduetry the initial concept and the commercial world of television." NBC -TV signs for bowl game HOWARD E. STARK NBC -TV has signed to carry its ninth post- season football game next winter- Consultants Junior Rose Bowl -Saturday, Brokers- Dec. 14, from Pasadena, Calif. Contract signed with sponsoring Pasadena Junior 50 EAST 58TH STREET NEW YORK, N. Y. ELDORADO 5 -0405 Chamber of Commerce will put junior college game on national TV for first time in its 18 -year history.

92 (PROGRAMING) BROADCASTING, July 29, 1983 ACT TWO FOR BIG MONEY QUIZ SHOWS? Kennedys to star There will be more on TV if `100 Grand' is a hit ABC -TV plans to telecast an ABC -TV last week laid down the the fact that they alone have prepared hour -length documentary show- "rig-proof" ground rules for its re -entry their questions; that they have not re- ing President Kennedy and At- into the big money quiz show business vealed their questions to anyone prior torney General Robert Kennedy this fall. Indications are that the net- to validation by a team of judges under in confrontation with the deseg- work may be preparing for a possible the supervision of a network continuity regation problem at the Univer- boom in that field by the 1964 -65 representative, and that they are famil- sity of Alabama last month. season. iar with the penalties for violating the The program, filmed by inde- An ABC -TV official said that a half - laws governing such contests. pendent producer Robert Drew dozen game and quiz shows are being Amateur expert and professional ex- Associates with the permission of prepared, some of them of the big pert will not meet until just prior to the the President and his brother, was money variety, and "all of them with show, and the producers will have no shot in their offices as they dis- an eye toward the 1964-65 season." contact with either the amateur or pro- cussed measures they would take A decided return to the field, how- fessional until both contestants enter to meet the integration crisis with ever, will depend on results this season the studio for a few moments before Alabama's Governor George C. when ABC -TV starts what may be the air time. Neither will the program's Wallace. The film also contains test -balloon show, 100 Grand, detecting producers know the questions or the footage of Governor Wallace whether or not the atmosphere has answers until the contestants confront taken in Alabama. cleared following the 1959 quiz scandal each other on the air. Robert Drew Associates a few eruptions. One producer of audience The final round of questioning, years ago supplied several pro- participation shows predicted last should the amateur survive five weeks grams for ABC -TV's Bell & month that there will be four or five of competition against five different Howell Closeup series. big money quiz shows on the networks professional experts, is provided by the The show will be presented by t in a year (BROADCASTING, June 10), public. the network late this year. A and the ABC -TV spokesman said last The 100 Grand show is slotted in the sponsor has not been announced. week that "it would be ridiculous for 10-10:30 p.m. Sunday slot, opposite a network such as ours with our belief CBS -TV's Candid Camera, a four -year in the concept of big money quizzes veteran in that slot, and NBC -TV's Du- lumbus, Ohio; WHIG -TV Dayton, Ohio; not to be preparing more shows of that Pont Show of the Week, which has oc- wzzM -TV Grand Rapids, Mich.;' tcúT- type." cupied the 10 -11 p.m. spot for three ry Jonesboro, Ark.; warn -Tv Knox- Also last week, CBS -TV fattened its years. ville, Tenn.; KLFY -TV Lafayette, Lá.; supply of game shows by taking an op- wKrr(Tv) Lexington, Ky.; wQAD -Tv tion on the Paramount -TV produced Moline, Ill.; wcov -Tv Montgomery, Film sales . Where Are You From ?, but the network flatly denied any possibility of a drift Dobie Gillis (20th Century-Fox TV): toward big -money shows on CBS. Para- Sold to WLAC -TV Nashville; KTVK(Tv) mount indicated that it had produced Phoenix, Ariz.; KJEO(Tv) Fresno, five other pilots of game and quiz type Calif.; KLAS -TV Las Vegas; wsBr -Tv shows for CBS -TV, but Michael Dann, South Bend, Ind.; wNYs(Tv) Syracuse, vice president, programs, emphasized N. Y.; WHO-TV Des Moines, Iowa and that "we have a positive policy about KoTV(TV) Tulsa, Okla. Now sold in big-money quiz shows. We're against 15 markets. them." Gadabout Gaddis Flying Fish- Barry Back The Where Are You -The erman (Roberts & Associates) : Sold to From? show will feature Jack Barry, KTRK -TV Houston; WHDH -TV Boston: formerly a co- producer of the Twenty - WHEN -TV Syracuse, N. Y.; wrEv(Tv) One show on NBC -TV. Mr. Barry is al- New Bedford, Mass.- Providence, R. I.: so executive producer of the five pilots. Kist-TV Chico, Calif., and WFGA -TV At the time of the 1959 quiz show scan- Jacksonville, Fla., Now in 15 markets. dals, in which Twenty -One and Mr.

Barry were involved, CBS -TV removed M -Squad (MCA TV) : Sold to Ford all its game and quiz shows from the Motor Co. for use on KBAK -TV Bakers- air, and it wasn't until 1961 that game field, Calif.; WAFB -TV Baton Rouge; shows -none with big prizes- returned KRDO -TV Colorado Springs; WEAU -TV in a substantial way to its schedule. Eau Claire, Wis.; WSVA -TV Harrison- NBC -TV, which maintained a sched- burg, Va.; KOLO -TV Reno, Nev.; WNEM- ule of small -prize game and quiz shows Tv Saginaw -Bay City, Mich.; KELO -TV during the 1959 congressional hearings, Sioux Falls, S. D. and WRCB -TV Chat- said it planned to maintain its current tanooga. Now sold in 141 markets. pace of audience participation shows, State Trooper (MCA TV) : Sold to with no plans to re -enter the "big mon- Ford Motor Co. for use on wrvD (TV ) ey" quiz area. Durham, N. C.; WNEM -TV Saginaw -Bay Rules of the ABC's The format City, Mich., and WFMJ -TV Youngs- of pitting 100 Grand show will be one town, Ohio. Now sold in 162 markets. the contestant against a professional in Blockbuster Features (Jayark Films the field chosen with the questions be- Continued on Page 95 ing written solely by the opponents Corp.): Sold to WOI -TV Ames, Iowa: themselves. All contestants will be re- KTWO -TV Casper, Wyo.; WMT -TV Cedar quired to sign an affidavit attesting to Rapids-Waterloo, Iowa; WBNS -TV Co-

BROADCASTING, July 29, 1963 93 Ala.; wPlx(TV) New York; WDBO -TV cational Alliance, a settlement house in Manhattan. Future programs will Orlando, Fla.; WMTW -TV Poland Liz's show in the can Spring, Me.; WPRO -TV Providence, R. I. deal with approaches used by youth and WNEP -TV Scranton, Pa. Now sold Television Productions of workers and the experiences and opin- in 217 markets. America, has announced com- ions of boys helped by these workers. pletion ahead of schedule, of a Dick Powell Theater (Four Star) : Personal touch Elaine Explains, Elizabeth Taylor in London, the Sold to WTCN -TV Minneapolis -St. Paul; new series of 30- second vignettes relat- in which Miss Taylor will KDAL -TV Duluth, Minn.; KMJ -TV Fres- special ing to charm, modeling, etiquette, love her TV debut over CBS -TV no, Calif.; KTNT -TV Seattle-Tacoma; make and marriage, are available through the Oct. -11 p.m. EDT). The WINK -TV Fort Myers, Fla.; WAVY -TV 6 (10 Omaha Recording Studio, 2963 Far - program which was originally Norfolk - Portsmouth - Newport News, nam Street, Omaha. Produced by Taylor's London, Va.; WHYN -TV Springfield, Mass.; KOLN- called Elizabeth Elaine Jabenis, the service consists of Tv Lincoln, Neb.; wTvT(rv) Tampa -St. is being sponsored in the U. S. 10 vignettes delivered weekly for Petersburg, Fla. and WOOD -TV Grand and Canada by Chemstrand Co. unlimited use. Samples are available. Rapids, Mich. through Doyle Dane Bernbach. A boy and his dolphin Flipper, a half -hour series based on a new Metro - Zane Grey Theater (Four Star). Goldwyn -Mayer movie, is being pro- Sold to KEYT(TV) Santa Barbara, Calif.; (Group W) will present a series of six duced by MGM in association with WSPD -TV Toledo, Ohio and KOSA -TV Focus On NBC-TV for the 1964 -65 season. The Odessa, Tex. half -hour programs entitled The Soviet Challenge. The series was color series will relate the adventures The Detectives (Four Star): Sold to taped at the University of Wisconsin's of a boy and a dolphin. Producer and KDAL -TV Duluth, Minn. seventh annual Institute of U. S. For- director of the show will be Leon Ben- eign Policy seminars examining the son, and Art Arthur has been signed Stagecoach West (Four Star) : Sold Russian problem as it relates to U. S. as associate producer and story editor. to KTNT -TV Seattle- Tacoma and KICU- foreign policy. The first episode will be filmed in Flor- TV Visalia, Calif. ida and the Bahamas in mid -October. Top Rank (National Telefilm Asso- Fisher on pay -TV Eddie Fisher in Las Vegas, a program taped at the ciates Inc. feature film package): Sold `Open End's' new N. Y. to wzzM -ry Grand Rapids, Mich., and singer's last performance at the Desert Inn in that city, will be shown on sub- WTIC -TV Hartford, Conn. Now in 70 home will be WPIX(TV) markets. scription TV in Hartford, Conn., Aug. 3 and Aug. 7. Confirming earlier reports, wPrx(TV) The Mighty Hercules (Trans -Lux York, will present David Philosophical series Conversations New Susskind's Television Corp.): Sold to KMBC -TV Open End discussion program beginning on Death, a seven -part philosophical Kansas City, Mo.; K12-TV Denver; next fall (BROADCASTING, July 8). Un- series began July 7 on wttc(TV) Pitts- KTSM -TV El Paso, Tex.; KLFY -TV La- der the agreement, last week, burgh and will continue through Aug. signed Mr. fayette, La.; wrrG(TV) Washington and Susskind will produce 39 two -hour CFTO -TV Toronto. Now in 28 markets. 18. Subjects explored include "The God of Death and Life," "Rebirth and shows each year, 13 of them for summer rerun. Program Salvation in Buddhism," and "Resur- notes ... rection and Human Wholeness." Ray WPUC will slot the programs Sundays (6 -8 Expanded news WTVr(Tv) Tampa, Stewart of wttc(TV) is host. The pro- p.m.) starting Oct. 6. They'll be Fla., will expand its one -hour nightly grams were produced in cooperation produced independently of wen( at the in newscast to 90 minutes on Sept. 2, with Chatham College's year -long se- Videotape Center New York. when CBS expands its 15- minute eve- ries on "Religious Perspectives on The deal has apparently been under ning report to 30 minutes. The 90- Death and Existence Beyond Death." negotiation since last May when Mr. minute edition of Pulse will include an Susskind lost WNEW -TV New York and Series on delinquency WABC New hour of locally originated news, weath- five other outlets for the program when York has begun a three-part documen- he and the er and sports in addition to the half - Metropolitan Broadcasting hour CBS feed. tary series on methods used to combat television stations abruptly parted com- juvenile delinquency in New York City pany in a dispute over control of the Russian threat Radio stations of called Challenge '63: The Redeemers. show. Westinghouse Broadcasting Company The premier program described Edu- Open End will continue to be offered in syndication.

Prix Italia entries chosen TvQ's top 10 for June -July, by age The Kremlin, an NBC News special, Total Age Groups has been selected as the United States Audience 6 -11 12 -17 18 -34 35 -49 50+ entry in the Prix Italia flank Program TvQ` TVQ` Tvü' TvQ* TVQ* TvQ* 1963 to compete in the television documentary category. 1 Beverly Hillbillies (CBS) 52 85 66 46 45 40 2 Bonanza (NBC) 49 42 53 47 47 52 The U. S. entry competing for ra- 3 Red Skelton Hour (CBS) 45 73 57 38 39 38 dio documentary honors is Freedom 4 Dick Van Dyke (CBS) 43 65 59 42 34 32 Now, originally broadcast on WBAI- 4 Doctor Kildare (NBC) 43 49 42 45 35 45 (FM) New York. 6 Andy Griffith (CBS) 42 52 50 37 39 42 6 Saturday Night Movies (NBC) 42 56 58 45 38 26 The competition will take place 8 Disney World of Color (NBC) 41 65 47 32 36 38 from Sept. 15 to Oct. 1 in Naples. The 9 Combat (ABC) 39 56 51 38 35 22 Broadcast Foundation of America, in- 9 Monday Night Movies 39 48 (NBC) 48 43 35 26 ternational division of the National * Percentage of those who are familiar with program and say it is one of their favorites. Educational Television and Radio Copyright Home Testing Institute, Inc., 1963 Center is the official American representative of the Prix Italia.

94 (PROGRAMING) BROADCASTING, July 29, 1963 FATES & FORTUNES

BROADCAST ADVERTISING ciates, Aug. 1, as VP and western sign. Elsie Laufer joins agency as branch manager. He succeeds Sydney media director. She formerly was di- Norman Gladney, M. Cohen, who recently moved to rector of media at Fulton Morrissey president of Taplin- Smock, Debnam & Waddell, Los An- Adv. and Robert Haas Adv., Chicago. ger-Gladney Co., New geles, as account supervisor. advertising James Norton, member of Los An- York Eugene Patterson, agency, resigns to join account executive geles office of McCann -Erickson, joins at Dancer - Fitzgerald - Sample, Elgin National Watch New Television Bureau of Advertising, that York, elected vice president. Co., that city, in new- city, effective Aug. 5. ly created post of as- John V. Doyle, VP and supervisor on Sherwin Wasser- sistant to Henry M. General Motors Corp. institutional ac- man, manager of mar- Mr. Gladney Margolis, chairman count at Campbell -Ewald Co., Detroit. ket research for Col- and president of watchmaking firm elected senior VP with responsibility gate - Palmolive Co., (CLOSED CIRCUIT, June 24). Mr. Glad- for management of all Campbell -Ewald New York, joins Ogil- ney will supervise variety of special accounts, with exception of Chevrolet vy, Benson & Mather, marketing projects and direct advertis- Motor account. Mr. Doyle joined C -E that city, as associate ing, sales promotion and PR for all in New York in 1951. director of research. lines. Mr. Gladney is Elgin consumer Richard Gray, VP Jack M. Blanchard, director of Mr. Wasserman former VP and marketing of Van Praag Produc- former product man- a subsidiary Golden Shield Corp., then tions, joins Los An- ager for Colgate -Palmolive Co., joins of Sylvania Electric, and at one time geles office of Geyer, John H. Breck Inc. (hair preparations as of TV, radio and served director Morey, Ballard as TV firm), Springfield, Mass., in newly sales promotion for Bulova Watch Co. account executive on created position of product director. Danny Kaye Show, Prudence Kent, media director of Richard L. Thomas named advertis- which will be spon- Gresh and Kramer, Philadelphia adver- ing manager of Gillette Safety Razor sored by American tising agency, elected VP. Mrs. Kent Co., Boston. Mr. Thomas joined Gil- Mr. Gray Motors, Armstrong joined agency in 1953 as copywriter. lette in 1959 as new product manager. She is also G &K's corporate secretary. Cork and Ralston -Purina, starting this fall (Wednesdays, 10 -11 p.m.) on CBS - Andrew Jenkins elected VP and cre- James Graham, ra- TV network. Mr. Gray was formerly ative director of Pritchard, Wood Inc., dio - TV department associated with GMB as radio -TV pro- New York. Mr. Jenkins was copy chief director, and Robert ducer. He left agency in 1961 to be- Haig, copy director of come production manager of WFAA -AM- Reach, McClinton & FM-TV Dallas -Fort Worth, and moved Co., New York, elect- to Van Praag Productions year later. ed VP's. Mr. Graham, Mr. Gray has also worked with NBC - with Reach, McClin- TV and BBC -TV in London. ton for past six years, Graham was appointed to his John R. Mooney, present post year ago. Previously he media director of Mc- was business manager for radio -TV de- Cann- Erickson, Chi- partment of Lennen & Newell. Mr. cago, joins Pittsburgh Haig joined agency two months ago. office of Fuller & He formerly directed copy department Smith & Ross in same at Kudner Agency and served as crea- capacity. Before join -. tive director at Cockfield, Brown & Co., ing McCann -Erickson, Montreal, Canada. Mr. Mooney served as account executive Mr. Mooney Thomas C. Carroll at Tatham -Laird, associate media direc- named VP and director at Needham, Louis & Brorby, mar- tor of merchandising ket research associate at Wilson & Co., for Lever Brothers and market research director for Co., New York. Mr. Jacques Manufacturing Co. He replaces Carroll was formerly Robert C. Pekarek, who has resigned. marketing VP of Le- Ronald J. Levin, formerly of Realty ver division. Richard Adv., Los Angeles, in charge of promo- E. Baiter appointed & & Mr. Carroll tional activities, joins Fuller Smith marketing VP of new Ross, that city, as copywriter. household products division, and Rob- ert E. McGhee elected marketing vice M. E. Ziegenhagen, director of ad- president of new personal products di- vertising and PR for Babcock & Wilcox vision. Mr. Baiter was formerly mar- Co., appointed chairman of advertising keting vice president of Pepsodent divi- management committee of Association sion. Mr. McGhee was merchandising of National Advertisers. He succeeds manager in Lever division. Thomas B. McCabe Jr., VP in charge of marketing for Scott Paper Co. Huntly P. Briggs, director of advertising and public relations for military W. Dwight Smith, former art director Continued on Page 97 products division of Hoffman Elec- at Aubrey, Finlay, Marley & Hodgson, tronics, Los Angeles, joins Beverly Hills Chicago, joins E. H. Russell, McClos- office of Rosenbloom /Elias & Asso- key & Co., that city, as director of de-

BROADCASTING, July 29, 1963 95 Tv Chicago, appointed account executive in Chicago office of CBS Television NAB names Brown, Dille membership chairmen Stations National Sales. Carleton D. Brown, president and Jonathan Schiller, former music di- general manager of wry'. Water- rector of WFOL -FM Hamilton, Ohio, ville, Me., and John F. Dille Jr., joins WIAA -FM Interlochen, Mich., as president of wsJV(Tv) Elkhart - program director and air personality. South Bend, Ind., named co- chair- men of National Association of Edward Argow, Broadcasters 1963 -64 membership sales manager of Mc- committee. Gavren - Guild Co., The committee, made up of mem- New York, elected bers of association's radio and TV VP. Mr. Argow joined boards of directors, provides policy firm's New York of- guidance in recruitment and reten- Mr. Dille Mr. Brown fice in 1959 and was tion of NAB members. promoted to manager Other membership committee of Chicago office in Mr. Argow members are John F. Box Jr., WIL Enid, Okla.; Fred Rebell, ;ITT San 1960. In 1962 he re- St. Louis; John J. Coyle, KVIL Dal- Diego, Calif.; Gene Trace, WBBW turned to New York as sales manager. las; Julian F. Haas, KAGH Crossett, Youngstown, Ohio; Hugh Turner, Prior to joining McGavren -Guild, Mr. Ark.; Glenn Marshall Jr., w,IxT(Tv) KTIM San Rafael, Calif.; and Robert Argow served as assistant sales man- Jacksonville, Fla.; Allan Page, KGWA F. Wright, WTOK -TV Meridian, Miss. ager and manager of Canadian division of Forjoe Co., New York. He also was timebuyer and assistant account executive at Dancer -Fitzgerald -Sample, New at agency. John H. Currie Jr., VP and ager of WTPA(TV) Harrisburg, Pa. Both York. Thomas K. Hardy, formerly. with senior art director, named associate stations are owned by Newhouse Broad- Metro Broadcast Sales, joins McGav- creative director. Robert McDonnel casting Corp. Mr. Kendall joined ren- Guild's New York sales staff. succeeds Mr. Currie as art director. WSYE -TV in 1959 as director-announcer. Sid Beighley, VP Walter Adler, member of media de- Raymond J. Chen- and general manager partment of Dancer- Fitzgerald -Sample, ey, sales manager of Of WMBR -AM -FM Jack- New York, appointed media director, WNBF-AM -FM Bing- hamton, N. Y., ap- sonville, Fla., since effective Sept. 1, for agency's San Fran- June 1956, elected cisco office. Mr. Adler replaces Sever pointed to newly created post of station VP of wIVY, that city. Toretti, who is returning to DFS's New Mr. Beighley joined York headquarters. manager. Mr. Cheney joined WNBF radio WMBR in 1952. two years ago as sales Mr. Beighley Nicholas Duca Jr., THE MEDIA Mr. Cheney manager. Previously former credit and col- he was co- owner, VP and general man- George J. Lund lection analyst at CBS Spot Sales, joins ager of KRES St. Joseph, Mo., and has Peters, Griffin, Woodward, New York, elected president and manager general manager, and also served as VP and general as credit and collection manager. Mar- of wMlx Mt. Vernon, Ill. Neil K. McMillan, ex- vin Schrager, former accountant for ecutive vice president George A. Sperry, formerly of Trans- CBS -TV, joins PGW as billing manager. and sales manager of continent Television Corp., joins cKLw- New appointments are part of PGW's Baron Broadcasting AM-FM-TV Windsor, Ont.- Detroit, expansion plans for expedited billing Corp., licensee of Mich., as director of advertising and and accounting service for advertising WILA Danville, Va. promotion. Before joining Transconti- agencies and station clients. Mr. Lund Mr. Lund had served nent, Mr. Sperry was program director Rich Weaver, sports director of K.FH as vice president and of WBPZ -TV Lock Haven, Pa. Wichita, Kan., assumes added duties, general manager, a Carlo Anneke, for effective Aug. 8, with KLIF Dallas and position held since past three years local Dallas Cowboys Football Network. Mr. 1961. Mr. McMil- sales manager of KTLA Weaver will handle play-by -play for all lan's adds promotion (TV) Los Angeles, 19 NFL games played by Cowboys. vice presidency to his promoted to general Jerry Cronin, ac- present duties as sta- sales manager. At tion's sales manager. count executive at same time it was an- KNX -AM -FM Los An- G. B. Cudd, senior nounced that Marty Mr. McMillan account executive at geles, elevated to na- Connelly, KTLA na- wzoo Spartanburg, S. C., elected VP Mr. Anneke tional sales manager. tional sales manager, Frank Oxarart, east- in charge of sales. John Cashion, air resigned. Mr. Anneke joined Los An- ern sales representa- personality, assumes duties of civic ac- geles outlet as account executive in July tive for KNx and Co- tivities chairman. Bill West named 1959. Following year was he appointed lumbia Pacific Radio public service director, and Tom N. local sales manager. Jerry Marcus, for Mr. Cronin Network, has been Tyler named promotion director. Van four years account executive, elevated transferred from New York to Los An- Hardin named wzoo's production chief. to assistant general sales manager of geles and added to station staff as ac- Arthur R. Kendall, program director KTLA(TV) and Paramount Television count executive. Productions Inc., of WSYE -TV Elmira, N. Y., promoted that city. to general manager, succeeding Paul Jim Stevenson, since August 1961 Paul J. Miller resigns, effective Aug. Abbott, recently named general man - account executive at CBS -owned WBBM- 16, as general manager of WWVA-AM-

98 (FATES & FORTUNES) BROADCASTING, July 29, 1963 FM Wheeling, W. Va. Mr. Miller joined station in 1931. No future plans were announced. Coy H. Deal, assistant manager of wxsx West Jefferson, N. C., appointed manager of WKJx Granite Falls, N. C. Both stations are owned by James B. Childress organization. Clay Collins, formerly of wTRx and Continued From Page 95 WKMF, both Flint, Mich., joins wrrx Port Huron, Mich., as air personality. Jerry Lawrence, account executive at KHJ -TV Los Angeles, appointed TV It's a continued and continuing story. Local adver- sales executive in Los Angeles sales office of RKO General Broadcasting. Mr. Lawrence succeeds Edwin C. Met- tisers invested more money on WFBR -Baltimore in calfe, recently named director of sales for CKLW- AM -FM -TV Windsor, Ont. - Detroit, Mich. Both facilities are owned the first six months of 1963 than in any like period by RKO General Broadcasting.

GOVERNMENT in the station's forty -one year history. Donald E. Bishop, VP of Advance Pub- lic Relations Inc., New York, joins pub- Our local advertisers love that constant ringing of lic affairs staff of U. S. Department of Commerce in Wash- the cash register. By the way, they are also very ington as assistant to James G. Morton, Mr. Bishop special assistant to friendly secretary for public affairs. Before and would be glad for you to join them. joining New York PR firm, Mr. Bishop served in various capacities with NBC for 11 years. He was director of com- Come on in ... the selling's fine. Ask Blair. munity services for owned -stations division, director of publicity for division, and manager of program publicity for NBC press department. ALLIED FIELDS Gene King, former program director of WCBS New York, elected VP of World Wide Information Services Inc., that city. Previously he was program director of Voice of America, Mr. King New York director of Radio Liberty, and program director of wog New York. Mr. King has also served as chief of U. S. government's broadcasting activities in Europe, with headquarters in Paris. Henry S. Noerdlinger, veteran motion picture research consultant and author and for many years with MGM research department, appointed man- BALTIMORE ager of National Education Associa- tion's newly established Motion Picture, Television and Radio Information Cen- ter in Los Angeles. The center will open Aug. 1 in Kirkeby Center at 10889 Wilshire Boulevard, Westwood, and "serve mass communications media as they interpret education to the pub -

BROADCASTING, July 29, 1963 97 lic." Mr. Noerdlinger's first assign- Mr. Santangelo earlier had been assist- ments for NEA will be liaison with HAC elects officers ant to vice president for programing at MGM -TV on production of Mr. No- Westinghouse Broadcasting Co. He re- vak, weekly half -hour dramatic series Oliver Crawford, western reported he plans to become active in for NBC -TV beginning Sept. 24, and gional manager of TV Guide, production of TV, motion picture and with CBS -TV on The Great Adventure, elected president of Hollywood stage properties, and will announce de- hour-long weekly drama based on ac- Ad Club for 1963 -64, succeeding tails of projects shortly. tual incidents in American history, to Robert Light, president of South- Jack Sobel, nation- begin Sept. 27. ern California Broadcasters Asso- al sales manager for Charles J. Shaw appointed data pro- ciation. Other officers for coming Screen Gems since cessing manager of H -R Facts Inc., divi- year are: first VP, Jack O'Mara, November 1960, sion of H -R Television and H -R Repre- Television Bureau of Advertising; named manager of sentatives Inc. Mr. Shaw was formerly second VP, Richard L. Eastland, national sales, West with Dean Witter and Co., investment Campbell -Ewald Co.; VP for pub- Coast, responsible for bankers, as programing supervisor. licity, Bruce Robertson, BROAD- maintaining contact CASTING Magazine; secretary Betty with and service West PROGRAMING O'Mea, Kelly Girl Service; treas- Coast sales offices of Mr. Sobel urer, Walter Miles, Reliable Mail- networks and western agencies and ad- Peter S. Rodgers, VP and general ing Service. vertisers. Before joining Screen Gems, sales manager of National Telefilm As- Mr. Sobel was associated for nine years sociates, Los Angeles, elected senior with General Artists Corp., where he VP of firm. He will continue to direct Harry Abrams Noel K. Rubaloff, attained position of vice president in all NTA sales activity. and both formerly with MCA Artists and charge of sales for television. Jack H. Hartley, UTM Artists, have established their George L. George, executive secre- sales promotion man- own artists and program packaging tary of Screen Directors International ager of WKBN - TV agency at 357 North Canon Drive, Guild since 1957, resigns to become Youngstown, Ohio, Beverly Hills, Calif. administrator of SDIG's trust fund. appointed national Norman E. Gluck, an executive with sales manager for NEWS Video Varieties Inc., Universal Pictures Co., New York, named to newly created post of sales Pittsburgh -based TV John Edwards, sen- coordinator for home office. Mr. Gluck producer - syndicator. ior Washington and Mr. Hartley will continue to handle duties in con- Mr. Hartley will be in White nection with Universal's TV distribu- House corre- charge of all sales operations, as well spondent tion agreements with Seven Arts and for ABC as sales service to clients. During World from Screen Gems. 1945 to 1962, War II, Mr. Hartley was officer -in- appointed bureau charge of radio for Office of Secretary Herb H. Berman and Harry Sanger, manager - correspond- of Navy. Since, he has served as direc- former eastern and southeastern divi- ent of CBS -owned TV tor of news and special features for sion sales managers for Richard H. stations' Washington NBC -TV and station director of WEWS Ullman Inc., join Mark Century Corp., Mr. Edwards news bureau. Mr. Cleveland. New York, in similar capacities. Mr. Edwards' appointment becomes effec- Philip Gittelman named producer of Berman will make his headquarters in tive immediately, with bureau (suite Portrait series which will be broadcast firm's Buffalo, N. Y., office; Mr. Sanger 507 of National Press Building) to be- Fridays from 10:30 -11 p.m., EDT, be- will be located in Miami, Fla. come fully operative by Sept. 1. Bu- ginning Aug. 9 on CBS -TV network. Michael R. Santangelo, vice presi- reau will furnish five CBS -owned TV Mr. Gittelman, formerly series' asso- dent and executive assistant to David stations- wces -TV New York, KNXT ciate producer, succeeds Richard Siem- Susskind, president of Talent Asso- (Tv) Los Angeles, WBBM -TV Chicago, anowski, who has been named execu- ciates- Paramount Ltd. since April 29, WCAU -TV Philadelphia, KMOX -TV St. tive producer of network's new Chron- has left company. He said last week Louis -with daily sound -on -film re- icle series. Harry Reasoner, CBS News' he had effected his release in June be- ports from nation's capital relating to correspondent, will continue to conduct cause he could not reach agreement their respective markets. informal interviews for Portrait series. with company on anticipated contract. Rod Trongard, news director at Arum. Minneapolis -St. Paul, appointed director of news, sports and special events, newly created post. Edward S. Shaw, news director of WAMS Wilmington, Del., named news director of WHYY -TV, that city. Larry Peck appointed news director of WAl3Y Albany, N. Y. Dan Kops, president of WAVZ New Haven, Conn., and WTRY Troy- Albany- UNITED PRESS Schenectady, N. Y., elected to board of INTERNATIONAL directors of Associated Press Radio and Television Association, representing eastern district. Other new directors are Carl Lee, wtczo-TV Kalamazoo, central district; Frank Gaither, wsB Atlanta, southern district; Gene Shu- mate, KRXK Rexburg, Idaho, western

98 (FATES & FORTUNES) 1:900:AS::NH, J,:ly 29, 1S-.3 district; and Ken Nybo, KBMY Billings, Thomas J. Dempsey, advertising and Robert Sparks, 63, producer of Mont. director -at -large for APRTA's sales promotion manager for Reeves "Blondie" films and creator of such TV western district. Soundcraft division, named to newly series as Gunsmoke, Perry Mason, created position of director of public Have Gun, Will Travel, December Gerald J. Rock, manager of United relations for Reeves Industries, New Bride and Rawhide, died July 22 of Press International's eastern division in York. Before joining Soundcraft in heart attack in Hollywood. Mr. Sparks Pittsburgh, moves to UPI, New York, 1953, Mr. Dempsey was account exec- was husband of actress Penny Single- as executive sales manager. Norman A. utive for Duane Jones Agency, that city. ton, whom he met when she starred in Cafarell, New Jersey news manager and "Blondie" motion picture series. At E. Finley Carter, former executive eastern division regional executive, suc- time of his death he was working at head of Stanford Research Institute and ceeds Mr. Rock in Pittsburgh. MGM on new TV series, The Travels its first president, elected to board of of Jaimie McPheeters. John Ennis, news editor at WBOC- directors of Eitel- McCullough Inc., San AM-TV Salisbury, Md., joins news de- Carlos, Calif. Before joining institute, Marjorie Maclnnes Tuttle, 62, for- partment of wTAa -AM -TV Norfolk -New- Mr. Carter was VP and technical direc- mer executive secretary to officials of port News, Va. tor of Sylvania Electric Products. RCA, New York, died July 22 at Lenox Hill Hospital after long illness. Mrs. General Earle F. Ray Scherer, NBC News' White Tuttle joined RCA as stenographer Cook, U. S. Army House correspondent, appointed con- when company was first organized in (Ret.), appointed di- gressional correspondent. Move, re- 1919. She was married in 1947 to late rector of technical op- portedly, was made to strengthen net- Arthur B. Tuttle, who was then VP and erations for eastern work coverage at Capitol for new half - treasurer of RCA Communications. Mr. area of Radio Engi- hour Huntley -Brinkley Report which Tuttle later served as vice president and begins Sept. 9 (Monday- Friday, 7 -7:30 neering Laboratories, treasurer of RCA. p.m., EDT). Mr. Scherer will be re- the communications placed by Robert MacNeil on NBC subsidiary of Dynam- Arthur M. Stander, 46, radio -TV General Cook News' staff of White House correspond- ics Corp. of America. comedy writer, died July 20 at UCLA ents, which includes Sander Vanocur He assumes his duties Aug. 1, and will Medical Hospital, Los Angeles, of cere- and Robert Goralski. establish his offices at REL in Bethesda, bral hemorrhage. Former writer for Md., division headquarters. General Fanny Brice on NBC Baby Snooks ra- John Fuller, formerly of KCLN Clin- Cook, prior to his retirement on June dio show, Mr. Stander also wrote Dan- ton, Iowa, joins news department of 30, was Army's chief signal officer. ny Thomas show for five years, created WQAD-TV Moline, Ill. It's Always Jan series and pilot of Andy George C. Perris, former distributor Griffith Show. For past several years Lester Bailey, sales manager of -conductor prod- information officer semi he was under contract to Four Star for U. S. Department of Labor's San ucts at National Transistor Co., ap- Productions. Francisco regional office, joins news pointed merchandising manager of iepartment of KGO -Tv San Francisco. semiconductor products for distributor products division of International Tele- EQUIPMENT & ENGINEERING phone and Telegraph Corp., Lodi, N.Y. lldlllll®IEIcs,lel David H. Foster named secretary of INTERNATIONAL 2.ollins Radio Co., succeeding S. J.

_ Storm, who retired. Mr. Foster joined Arnold V. Gilbert, for six years mem- 1=1-1m1 2ollins in 1959 as general attorney and ber of New York office of Marplan, a will also continue in that post. Collins division of Communications Affiliates Tas moved office of secretary from Inc., named manager of international STUDIO TERMINAL -2edar Rapids to Dallas where other marketing research firm's Tokyo office. :orporate offices are located. From Tokyo office, Marplan will serv- CONTINENTAL'S ice clients in Japan, Hong Kong, and M. Lloyd Bond, president of North - Philippines. Mr. Gilbert will also serve TYPE TRC -FA3 :astern Engineering Inc., resigns to ac- as research director of McCann- Erick- FAULT ALARM SYSTEM :ept $10,000 -a -year post as assistant son- Hakuhodo Inc., the Japanese adver- :ommissioner for communications of tising agency owned jointly by Haku- Used at unattended transmitting general Services Administration's trans - hodo Inc. and McCann -Erickson Corp. stations, it automatically gives >ortation and communications service. (International). remote alarm and indication of a change in status of any one of Robert H. Thompkins appointed assis- the 10 or 15 monitored tant international director of J. M. condi- Is Your Guard Up Mathes Inc. Mr. Thompkins, who was tions. Against Libel Suits? formerly with Foote, Cone & Belding as field account executive in Paris, will ['here's no telling when the wrong word work with clients in overseas markets. an bring libel action against you. When hat happens, it's too late to ask about DEATHS pecial excess insurance to help ease the oss. DO IT NOW BEFORE Harry M. Anger, an old -time vaude- 3LAIMS ARISE! For details and rates, ville performer who became executive TRANSMITTER TERMINAL vithout obligation, concerning protec- producer of Perry Como TV show, died ion against loss due to libel, slander, July 22 at his home in New York. In >iracy, plagiarism, copyright violation Ind invasion of privacy, contact: 1930's and '40's Mr. Anger aided in production of Red Skelton and Abbott EMPLOYERS REINSURANCE and Costello movies in Hollywood. In CORPORATION 1947 he joined General Artists Corp. PRODUCTS COMPANY 21 West 10th., KANSAS CITY, MO. BOX 5024 DALLAS 22. TEXAS TELEX CEPCO NEW 111 and became VP in 1950. he YORK, John SAN FRANCISCO, 220 Monrgomc, Later 0.:7'tle Subsidiary of Ling.Temco- Vought, Inc. CHICAGO. 175 W. Jackson ATLANTA, 34 Peachtree. N t formed Harry Anger Associates.

BROADCASTING, July 29, 1963 99 FINANCIAL REPORTS last year, Frank Freimann, president, Special write -offs cause net loss at Desilu said last week. He estimated that con- BUT PROFITS ON CURRENT PRODUCTION INCREASE sumer products sales, including a line of color TV sets introduced in the Although Desilu Productions Inc. program director; W. Argyle Nelson, spring, would increase further this fall. figures a net loss for its fiscal 1963 year, $60,000.20 as vice president, produc- Orders for TV, stereo and other con- ended April 27, there was an increase tion and studio operations, and Edwin sumer products were 50% higher in in profits from operations. E. Holly, $56,173.03 as vice president, June than in the same month last year, The loss resulted from special write - administration and finance. Messrs. the Magnavox president reported. Sales offs of deferred show costs and pilot Thorpe, Nelson and Holly also re- of government electronic equipment de- development costs incurred during the ceived deferred compensation. clined, Mr. Freimann said. 1961 -62 and prior fiscal years, provision Fiscal year ended April 27: Six months ended June 30: 1963 19620.53 1963 1962 cer- $ for possible loss in connection with Eanred per share $ (0.54) Earned per share $ 0.60 $ 0.59 TV series produced more than Gross income 21,869,581.00 14,223,850.00 Total sales 77,880,000.00 87,563,000.00 tain Profits before Earnings 4,394,000.00 4,285,000.00 three years ago for syndication and a taxes 1,278,797.00 272,478.00 Non recurring contested prior year federal income gain from sale of Metromedia's first half tax assessment. The net amount of these TV film production 340,640.00 Net profit (loss) (655,387.00) adjustments reduced profits for the cur- 611,921.00 Metromedia Inc. has reported record rent fiscal year by $1,857,006, but carry- net income for the first 26 weeks of back tax benefits are expected to im- Goodwill Stations 1963. prove the company's net cash position Six months ended June 30: declare dividend 1 3 1962 by approximately $1.3 million. Earned per share $ 1.03 $ 0.57 For the new year, President Lucille Gross revenue 27,978,446.00 26,206,832.00 Net income 1,838,228.00 1,021.655.00 Ball says, Desilu will again have three Operating revenues in all stations Cash flow 3,319,289.00 2,736,615.00 Cash flow per TV series on network television: The showed gains for the six months pe- share of Lucy Show, second season on CBS -TV; riod ended June 30, Goodwill Sta- common stock 1.88 1.58 Greatest Show on Earth, one -hour series tions Inc. reported last week. Second *Does not include capital gains from the in color starring Jack Palance, to be quarter sales continued to show gains sales of certain assets in 1962. introduced in September on ABC -TV, over the same period last year, al- Reeves' earnings up and a second new series, Glynis, co- though profit was off slightly due to starring Glynis Johns and Keith Andes, certain non -recurring expenses. Reeves Broadcasting & Development to be introduced also in September over A dividend of 121/2 cents a share, Corp., owner of WUSN -TV Charleston, CBS -TV. payable Sept. 4 to stockholders of rec- S. C., KBAK -TV Bakersfield, Calif., and In the live television field, Desilu has ord Aug. 21, was voted by the board, WHTN-TV Huntington, W. Va., and a three programs currently on the air: which also elected J. R. Johnson, Bank studios division in New York City, re- You Don't Say, five times weekly over of America, San Francisco, a director ported last week an increase in earnings NBC -TV; By the Numbers and Zoom, to succeed Francis M. Smith, resigned. for the first half of 1963 as compared once a week over KTLA(TV) Los An- Goodwill Stations are WJR -AM -FM De- to the same period last year. geles. troit, wJRT(Tv) Flint Mich., and WSAZ- First six months: Leaving ABC -TV is The Untouch- AM-TV Charleston -Huntington, W. Va. 1963 1962005 Earned per share $ .072 $ ables whose 118 one -hour programs Six months ended June 30: Gross income 2,754,400.00 2,301,700.00 Net before taxes 230,700.00 12,100.00 have been turned over to Desilu Sales 1963 1962 Net profit 100,900.00 7,600.00 Earned per share $ 057 $ 0.49 Cash flow 341,800.00 284,400.00 Inc. for domestic syndication. Gross revenue 4,140,577.00 3,863.306.00 Ten series not owned by Desilu will Operating profit (before deprecia- use the company's facilities during the tion and amortiza- Taft to pay dividend new season. They are: Andy Griffith tion) 1,282,533.00 1,145,490.00 Depreciation and Taft Broadcasting Co. pays a quartez Show, Ben Casey, Bill Dana Show, amortization 466,028.00 442,489.00 dividend of 15 cents share Breaking Point, Danny Thomas Show, Net income 397,505.00 342,900.00 a on Sept. 12 Cash flow 863,533.00 785,389.00 to stockholders of record Aug. 15. Dick Van Dyke Show, Joey Bishop First fiscal quarter ended June 30: Show, Lassie, My Three Sons and My Ampex earnings up Favorite Martian. 1963 1962 Ampex Corp., Redwood City, Earned per share* $ 0.36 0.31 Desilu facilities also have been chosen Calif., Net revenue 3,203,574.00 $3,057,975.0( last week released its annual report for Operating profit by George Stevens for the physical pro- (before deprecia- duction phases of the theatrical motion the fiscal year ended April 27 and tion) 1,514,667.00 1,476,869.01 showed an increase in earnings. Profit before fed- picture The Greatest Story Ever Told. eral income taxes 1,220,986.00 1,266,357.0( 1963 1962 Federal income tax 655,240.00 687,816.0( In a statement to stockholders, call- Earned Net income 565,746.00 per share 0.64 578,541.01 ing the annual stockholders meeting at Net sales 93,271,000.0 $84,106,000.00 the company's office in Hollywood Aug. Research and 'Based on 1,589,485 shares outstanding or development 8,891,000.00 7,541,000.00 June 30. 20, the salary of Miss Ball is given as Federal and $72,307.82, with remuneration as an foreign income taxes 4,090,000.00 1845,000.00 Dividend declared actress totaling $152,750 (of which Net income 5,005.000.00 3,203,000.00 ** *Based on 27,906 shareholders in 1963 com- $150,000 was deferred). Other remu- pared to 27,334 in 1962. Scripps- Howard Broadcasting Co. de- After deducting special item applicable neration: Desi Arnaz, who resigned to prior years. clared a dividend of 25 cents a share from the company when he sold his payable Sept. 10 to stockholders of rec- stock to Miss Ball in November last Magnavox sales increase ord Aug. 22. year, $94,230.94 as president, and $35,- Six periods Jan. 1 -June 15: 436 as actor and program director; Magnavox Co.'s consumer sales in- 1963 1962 Earned per share $ 0.58 $ 0.58 Jerry Thorpe, $65,000 as vice president creased 20% in the first six months of Net operating revenues 8,705,213.00 6,485,761.00 in charge of programing and $3,270 as 1963 compared with the same period Net income 1.488.504.00 1,495,735.00

100 BROADCASTING, July 29, 1963 INTERNATIONAL

creases both in the total audience and and Panama. The series was seen BBC audience report in the time spent listening. The num- for the first time outside of Japan on ber of people able to receive radio pro- July 11 in Mexico City. It will be for first quarter grams went up by about half a million sponsored by Refrescos Pascual, maker The latest report issued by the BBC to 46,600,000 or over 95 per cent of of soft drinks. audience research department shows the population. The average time spent Plans TV push DeLuxe Reading Can- that on the average day from April to listening to BBC radio went up to 8.3 ada Ltd. has appointed Cockfield June 1963 more than two people out hours per head a week in April -June Brown, Toronto, to handle its Canad- of every three watched some television from 7.7 hours a year ago. ian advertising. Milton Bloom, presi- in Britain, with more than 23.5 million dent of the toy firm, said advertising viewing BBC -TV and 22.5 million the Anglo- Soviet agreement will be mainly in television and direct- :ommercial network. BBC -TV's average The BBC has signed an agreement ed towards younger people through )ver -all audience was 6.1 million com- with the Soviet government system for children's programs. pared with six million a year ago. The increased radio and TV program ex- :ommercial network had 6.3 million Pfizer appoints K &E Pfizer Ltd. has changes. The agreement covers pro- :ompared with 6.5 million a year ago. named Kenyon & Eckhardt Ltd., Lon- vision of production facilities by both During the quarter, viewers able to don, to handle all advertising for a new sides for each other in Britain and the hoose between the two networks spent range of consumer products. Soviet Union and attachment of staff be- in average 6.3 hours a week viewing tween the organizations where it is use- Radio Prague stamps To mark 40 3BC -TV and seven hours watching the ful to meet specialized needs. years of operation of Radio Prague, the :ommercial network. This gave an au- BBC Director -General Hugh Carle- Czechoslovakian post office has issued lience ratio for the quarter of 47% for ton- Greene will visit the Soviet Union two stamps. On one stamp is featured 3BC and 53% for the commercial net- next year. a radio antenna on a map of Europe work. In the corresponding quarter of and radiating from it the word Peace ast year BBC's share was 46 %; in both Abroad in brief... in six languages. A second stamp fea- 1960 and 1961 it was 37 %. tures a broadcasting studio with a man The report shows that the public for Japanese series sold NBC Inter- and woman reading into microphones elevision in the United Kingdom ex- national has sold Samurai, first Jap- and control booth operators in the rear. :eeds 43 million. anese television series distributed to A modern radio receiver is shown in For radio, the report records in- Latin America, in Mexico, Venezuela right hand corner.

FOR THE RECORD How FM channels have been assigned

The following table of assignments Channels whose number is followed by 1 -A and for Class C stations in Zone ontains the 80 commercial FM chan - A are for Class A stations. All others II. The table lists 2,830 assignments in iels assigned to the listed communities. are for Class B stations in Zones J and 1,858 communities (see story, page 27).

ALABAMA Sylacauga, 252A Berryville, 237A Alisal, 264 Lompoc, 224A Thomasville, 237A Blytheville. 241 Alturas, 233 Long Beach, 250, 272A. ibbeville, 249A Troy, 245, 289 Camden, 246 Anaheim, 240A 288A .Ibertville, 286 Tuscaloosa, 239, 288A Clarksville, 224A Anderson, 232A Los Altos, 249A Jexander City, 291 Tuscumbia, 262 Conway, 262, 286 Apple Valley, 240A Los Angeles 222, 226, .ndalusia, 251, 293 Corning, 285A Arcata, 228A 230, 234, 238, 242, 246, nniston, 263 ARIZONA Dardanelle, 272A Arroyo Grande, 237A 254, 258, 262, 266, 274, then, 282 DeQueen, 224A Auburn. 266 278, 282, 286, 290, 298 El 257A, 276A 231, 243, 268 .uburn, 249A Apache Junction, 296A Dorado, Bakersfield, Los Banos, 240A lay Minette, 288A Fayetteville, 221A. 280A Banning, 269A Los Gatos, 237A Bisbee, 221A Forrest City, 228A 232A Madera, 221A Iirmingham, 229, 233, Casa Grande, 288A Barstow, 243, 258, 284, 295, 299 Fort Smith, 229, 256, Berkeley, 231, 275 Marysville, 260 Clifton, 237A 265 )rewton, 296A Cottonwood, 240A 260, Bishop, 264 Merced, 268 utler, 232A Douglas, 237A Helena, 298 Blythe, 262 Modesto, 277, 281 arrollton, 292A Harrison, 275 Brewley, 233, 241 Mojave, 249A Flagstaff, 225, 230 Hope, 285A 249A 245 lanton, 249A, 265A Glendale. 222 Calexico, Monterey, ullman, 266 Hot Springs, 244A, 248, Carmel, 269A Mt. Shasta, 237A Globe, 262 292A 240A Needles, 250 lecatur, 245, 271 Holbrook, 221A Carlsbad, lemopol[s, 252A Jonesboro, 270, 300 Chico, 229, 236 Newport Beach, 276A Kingman, 224A Little Rock. 226, 231, 229 )othan, 238, 259 Mesa, 227, 284 Coachella, Oceanside, 271 :nterprise, 228A 239, 253, 279 Crescent City 232A Ontario, 228A Miami, 276A Magnolia, 224A Delano, 253, 287 ;ufaula, 224A Nogales, 252A Oroville, 249A :vergreen, 280A Malvern, 269A Dinuba, 255, 262 Oxnard, 284 Page, 228A Mammoth Springs, 236 El Cajon, 227 Pacific Grove, 285A 'airhope, 221A Phoenix, 233, 238, 245, 'ayette, 225 McGehee 272A El Centro, 253 Palm Springs, 284 254, 268, 273 Mena, 240A Escondido, 240A Paradise, 244A lorence, 297 Prescott, 252A 'adsden, 279 Monticello, 228A Eureka, 222, 242 Pasadena, 294 Safford, 231, 256 Mountain Home, 252A Fort Bragg, 224A, 237A Paso Robles, 232A [untsville, 236, 256 Show Low, 228A ackson, 285A Nashville, MIA Fowler, 280A Porterville, 240A Sierra Vista, 261A Newport, 288A Fremont, 285A Red Bluff, 240A, 272A asper, 273 Sun City, 278, 292A 4obile, 225, 235, 241, Osceola, 251 Fresno, 229, 233, 250, Redding, 225, 282 Tempe, 250 Paragould, 224A 270. 274 248, 260 Tolleson, 264A Redlands, 244A lonroeville, 257A Paris, 237A Garden Grove, 232A Redondo Beach, 228A Tucson, 221A, 225, 229, Pine Bluff, 222, 235 270A 4ontgomery, 222, 255, 235, 241, 258 Glendale, Ridgecrest, 224A 270, 277 Pocahontas, 280A Hanford, 266, 279 Wickenburg, 261A Rogers, 232A San Mateo, 299 fuscle Shoals, 288A Wilcox, 244A Hayward, 269A Riverside, 224A, 248, 256 265A Searcy, 257A Hemet, 288A Winslow, 236, 247 Siloam Springs, 289 Roseville, 228A )zárk,a2 85A Yuma, 226, 236 Indio, 252A 'henix City, 261A Texarkana, 296A Sacramento, 223, 241, Walnut Ridge. 292A Inglewood, 280A 245, 253, 263, 286, 293, richard, 276A 221A toanoke, 237A ARKANSAS King City, 300 tcottsboro, 252A CALIFORNIA Lancaster, 300 Salinas, 273, 280A [elma, 261A Arkadelphia, 265A Lemoore, 285A San Bernardino, 236, iheffield, 292A Benton, 296A Alameda, 224A Lodi, 237A, 249A 260

IROADCASTIN6, July 29, 1963 100-A San Diego, 231, 235, Seaford, 252A La Grange, 281 Olney, 223 Oskaloosa, 292A 243, 247, 251, 264, 268, Wilmington, 229, 258 Louisville, 240A Ottawa, 252A Ottumwa, 257A, 285A 275, 279, 287, 293 Macon, 256, 287, 300 Paris, 2524. Perry, 292A San Fernando, 232A, Manchester, 227 Pekin, 237A Sioux City. 238, 250, 277 223, 227, 295 Spencer, 221A 292A DISTRICT OF COLUMBIA Marietta, 268 Peoria, San Francisco, 227, 235, Milledgeville, 272A Peru, 261A Storm Lake, 268 Pittsfield, 228A Waterloo, 266, 270, 289 239, 243, 247, 251, 255, Washington, 230, 242, Metter, 285A 259, 267, 271, 279, 283, Moultrie, 230 Quincy, 258, 286 Webster City, 249A 246, 254, 258, 262, 266, 237A 287, 291, 295 278, 297 Newnan, 244A Rantoul, San Jose, 222, 253, 262, Ocilla, 237A Robinson, 269A 293 Perry, 265A Rockford, 248 KANSAS San Luis Obispo, 227, Rome, 249A Rock Island, 255 241 FLORIDA Sandorsville, 232A Salem, 249A Arkansas City, 293 San Rafael, 265 Savannah, 222, 226, 231, Skokie, 252A Chanute, 252A Santa Ana, 244A, 292A Arcadia, 252A 238, 243, 247 South Beloit, 276A Coffeyville, 232A Santa Barbara, 229, Atlantic Beach. 285A Smyrna, 231 Springfield, 270, 279, 283 Colby, 228A 248, 260, 277 Belle Glade, 228A Statesboro, 261A Sterling, 232A Concordia, 237A Santa Clara, 277 Blountstown, 272A Swainsboro, 252A Streator, 249A Dodge City, 230, 238 Santa Cruz, 256 Boca Raton. 260 Thomasville, 296A Taylorville, 224A Eldorado, 237A Santa Maria, 256, 273 Bradenton. 277 Tifton. 262 Urbana, 280A Emporia, 285A Santa Monica, 276A Clearwater, 239 Toccoa, 291 Watseka, 231 Fort Scott, 280A Santa Rosa, 261A Clewiston. 280A Valdosta, 225, 266 Waukegan. 272A Garden City, 247 Seaside, 296A Cocoa, 257A Vidalia, 249A West Frankfort. 296A Goodland, 273 Sierra Madre, 296A Cocoa Beach, 266, 282 Washington, 261A Woodstock, 288A Great Bend, 235 Sonora, 224A Coral Gables, 286 Waycross, 273. 277 Hays, 224A, 277 Stockton, 257A, 297 Daytona Beach. 233, 270 Waynesboro, 228A Hutchinson, 256, 271 Susanville, 224A Delray Beach. 274 INDIANA Independence, 269A 280A Defuniak Springs, 276A Iola, 257A Taft, Junction 252A Tahoe Valley, 276A Eau Gallia, 296A IDAHO Anderson, 250 City, Thousand Oaks, 224A Ft. Lauderdale, 264, Bedford, 237A Kansas City. 231, 251 Tracy, 232A 278, 290, 294 Lawrence, 290 Alameda, 285A Bloomington, 222, 279 Leavenworth, 255 Truckee, 269A Ft. Meyers. 245 Blackfoot, 249A Bluffton, 261A 235. 294 Ft. Pierce, 238. 254 Liberal, 257A- 288A Tulare, Boise, 222, 250 Brazil, 232A 269A Turlock, 226 Ft. Walton Beach, 237A 257A Manhattan, 279 Burley, 252A Columbia City, Marysville, 276A Twenty Nine Palms, Gainesville. Caldwell, 231, 276A Columbus, 268 237A Green Cove Springs. McPherson, 244A 296A Coeur d'Alene. 276A Connersville. 262 Newton, 222 Ukiah, 228A Graneeville, 224A Crawfordsville. 292A Ventura, 236, 264 Homestead, 252A 264, Ottawa, 239 223, Idaho Falls. 223, 241 Elkhart, 284 Parson, 228A Victorville, 252A Jacksonville. 236. Jerome, 224A Elwood, 269A Visalia, 225 241. 245. 256 Phillipsburg. 221A 223. 262 Lewiston. 231. 244A Evansville, 281 Pittsburg, 245 Walnut Creek, 221A Key West, Moscow. 280A Fort Wayne, 236, 247, Wasco, 249A Lake City, 232A 269A. 288A Pratt, 226 231 Mountain Home, 257A Russell, 240A Weed, 257A Lakeland. Nampa, 235. 245 Frankfort, 259 252A Leesburg, 293 Salina. 229, 260 West Covina. Orofino, 23'7A Franklin, 240A 232A Willows, 224A Live Oak. 221A Goshen, 232A Scott City, Madison. 290 Payette, 261A Topeka, 247, 262, 295, Woodland, 273 Pocatello. 229. 235 Greenfield, 258 Yreka, 249A Marathon, 232A 299 Preston, 244A Greensburg, 297 Wichita. 250, 262, 267, Yuba City. 280A Marianna. 26sA Hammond, 222 Melbourne. 272A Rexburg, 232A 275, 279, 297 Rupert, 221A Huntington, 276A Winfield, 288A Miami. 926 '942, 247, Indianapolis, 226, 234, 256. 268, 282 Salmon, 224A COLORADO Sandpoint, 237A 238, 277, 283, 289, 300 Miami Beach, 230, 235 284 *4i'ton. 272A Soda Springs. 228A Jasper, Alamosa, 228A mount Sun Valley, 228A Kendallville. 227 KENTUCKY Dora. 299 Kokomo, 232A, 263 Aspen, 249A Naples. 233, 270 Twin Falls. 239, 243 Albany. 292A Boulder, 247 Wallace, 258, 264 Lafayette, 224A, 244A, 229, 272A Ocala. 229. 253 287 Ashland, Canon City, 280A Okeechobee. 276A Weiser, 265A Benton, 272A Colorado Springs, 225, Laporte, 244A Bowling 244A Orlando. 222, 243, 262, 228A Green, 232A, 243 286 Linton, Campbellsville, 280A Cortez. 250, 254 ILLINOIS Logansport 237A, 272A Central City, 270 229, 236 Palatka. 260 Madison, Craig, Palm Beach. 250 244A Corbin, 257A Delta, 237A Marion, 285A, 295 Cynthiana. 292A 238, 253, 258, Panama C'tv 223 300 Alton. 262 Michigan Denver, Pensacola 931, 264. 268 Anna, 229A City, 240A Elizabethtown, 228A 262, 266, 278, 286, 290, Perry, 240A Arlington Hghts., 224A Muncie, 281 Erlanger, 265A 294 New Castle, 273 Knox, 288A 263, 267 Punta G ^.do 224A Aurora. 240A. 300 Fort Durango, Onincy. 269A Beardstown, 232A North Vernon, 291 Frankfort. 285A Fort Collins, 227. 234 St. 244A Bloomington, 268 Peru. 252A Fulton, 285A Fort Morgan, 232A Augustine. Princeton, 251 224A St. Petersburg, 258, 268, Canton, 252A Glasgow. 236 Glenwood Springs. 297 Carbondale, 269A Richmond, 241, 267 Greonville, 266 Grand Junction, 222, 247 Salem, 255 Hazard, 266 226 Sanford. 276A Carmi, Sarasota, 273, 288A, Carthage, 221A Seymour, 229 Henderson, 258 Greeley, 222 292A Centralia, 237A Shelbyville, 246 Hopkinsville. 254. 262 Gunnison, 252A, 272A 233, 248 South Bend, 225, 252A, Lexington. 225, 233, 251 La 221A Sebring, 288A Champaign, 268, Junta. sta-ke. 288A Charleston, 221A 280A London, 296A Lamar, 227. 245 stnart. 224A Chicago. 226, 230. 234. Terre Haute, 260, 264, Louisville, 248. 259, Leadville, 229A Tallahassee. 238. 955 238, 242, 246, 250, 254, 274, 298 272A, 276A, 280A. 295 Littleton, 299 262, 270, 278, Valparaiso, 288A 230, 292A 282 Tampa, 227, 235. 264, 258, 266, Madisonville, Longmont, 284 282. 298 Vincennes. 244A Manchester. 276A Loveland, 272A 240A Wabash, 240A Mayfield, 234 Manitou Springs, 274 Venice. 221A Clinton, Warsaw, 297 244A Vero Reach. 299A Danville, 271, 276A Maysville, 240A Monte Vista, Ward Ridge 228A Decatur, 275 Washington, 293 Middlesboro. 261A Montrose. 231. 241 221A 236, 250, 255, West Palm Beach. 300 DelCalb, 223 Morehead. Pueblo, Windermere. 237A Dixon. 269A Morganfield, 237A 260 IOWA 240A Winter Haven. 248 E. St. Louis. 266 Neon, 285A Rocky Ford, Effingham, 239 Owensboro. 223, 241 Salida, 221A Algona, 228A 244A. 288A Elgin, 232A, 280A Paducah, 227. 245 Sterling, Elmwood Park, 290 Ames, 281 Paintsville, 255 Trinidad, 224A 6EORIIA Boone, 252A, Walsenburg, 272A Evanston, 286 257A Paris, 244A Albany, 242. 283 Fairfield, 285A Burlington. 297 Pikeville, 221A Americus. 232A Freenort, 253 Carroll, 286 Prestonsburg. 238. 288A Galesburg, 272A Cedar Rapids, 238, 251, Princeton, 249A CONNECTICUT Athens, 238. 284 Atlanta. 225. 235, 241, Glen Ellyn, 296A 275, 283 Richmond, 269A 253. 259, 277 Granite City. 285A Centerville, 232A Russellville. 22IA Bridgeport, 260 Harrisburg. 260 Charles City. 224A Somerset, 244A Brookfield, 236 An^"sta, 275 282, 289 painbridee. 947 Havana, 257A Cherokee, 232A Vanceburg, 285A Danbury. 252A Highland Park. 276A Clarion, 245 Whitesburg, 280A Darien, 240A Blackshear. 998A Brunswick 964, 268 Jacksonville, 263 Clinton, 241 Winchester, 261A Hamden, 267 Joliet, 228A, 244A Davenport- 279, 293 Hartford, 229, 243, 275, Camilla. 288A Carrollton. 272A Kankakee. 260, 272A Decorah, 280A 290, 295 Lansing, 292A Denison, 296A LOUISIANA Manchester. 300 Cartersville. 288A Cnlnmbus, 275, 285A, LaSalle, 257A Des Moines. 227, 235, Meridan, 239 Lincoln, 261A 247, 262, 273 Abbeville, 285A 285A 997 Middletown, Claxton. 296A Litchfield, 291 Dubuque, 257A, 261A, Alexandria. 245, 262 New Britain, 263 Loves Park, 244A 287 Bastrop, 240A New Haven, 232A, 256 Cordele, 259A Cornelia. 257A Macomb, 261A Estherville, 240A Bat 251, 264, Norwich, 249A Marion, 232A Fort Dodge, 232A ßnRouge. 277 Stamford. 244A Covington 921A Dalton, 252A Matoon, 245 Fort Madison, 269A Bogalusa. 300 Waterbury. 223, 281 Mendota, 265A Iowa City, 230, 264 Crowley, 275 Westport. 300 Dawson. 221A Moline, 285A Keokuk. 245 DeRidder. 269A Douglas, 258. 293 Morris, 284 Knoxville, 221A Eunice, 28RA Dublin, 224A Monmouth, 249A Le Mars, 258 Ferriday, 228A DELAWARE Eastman, 244A Mount Carmel, 235 Marshalltown. 296A Franklin, 237A Gainesville. 246, 294 Mount Vernon, 231 Mason City, 252A Hammond, 296A Dover, 234 Griffin, 249A Murphvsboro, 285A Muscatine, 225, 259 Houma. 296A Georgetown, 228A Hawkinsville, 269A Normal, 244A Newton, 240A Jennings, 294A Milford, 240A Jesup, 288A Oak Park. 274 Delwin, 299 Jonesboro, 285A

100 -B (FOR THE RECORD) BROADCASTING, July 29, 196 Lafayette, 233, 260 Alma, 285A St. Cloud, 284, 296A MONTANA Wildwood, 264 Lake Charles, 241, 247, Alpena, 228A, 299 St. Louis Park, 281 Zarephath, 256 258, 279 Bad Axe, 221A St. Paul, 237A Anaconda, 249A Leesville, 288A Battle Creek, 243 Thief River Falls, 257A Belgrade, 244A Mansfield, 224A Bay City, 241, 273 Virginia, 296A Billings, 227. 246 NEW MEXICO Minden, 237A Benton Harbor, 260 Wadena, 264, 290 Bozeman, 229 Monroe, 270, 281, 291 Big Rapids, 265A Willmar, 273 Butte, 231, 238 Alamagordo, 232A, 288A Morgan City, 244A Birmingham, 234 Windom, 285 Dillon, 252A Albuquerque, 222, 227, Natchitoches, 249A Cadillac, 225, 277 Winona, 273A Glasgow, 228A 231, 242, 258, 262 New Iberia, 256 Charlotte, 224A Worthington, 236 Glendive, 232A Artesia, 225 New Orleans, 222, 227, Cheboygan, 232A, 286 Great Falls, 225, 233, 255, Aztec, 235 239, 246, 253, 258, 266, Coldwater, 253 292A Belen, 249A 270, 287 Dearborn, 262 MISSISSIPPI Hamilton, 240A Carlsbad, 221A Oak Grove, 244A Detroit, 236, 238, 242, Hardin, 237A Clayton, 228A Opelousas, 296A 246, 250, 254, 258, 266, Aberdeen. 221A Havre, 223, 236 Clovis, 256, 260 Ruston, 296A 270, 278, 282, 286, 290, Amory, 237A Helena, 221A, 276A Deming, 232A Shreveport, 229, 233, 294, 298 Biloxi, 292A Kalispell, 246, 253 Espanola, 272A 243, 266 Dowagiac, 237A Booneville, 269A Libby, 269A Farmington, 225, 245 Sulphur, 265A East Lansing, 235. 256 Brookhaven. 224A Lewistown, 240A Gallup, 229, 233 Thibodaux, 292A Escanaba, 227, 246 Canton, 269A Livingston, 249A Grants, 237A Ville Platte, 228A Flint. 236, 288A, 300 Centerville, 285A Miles City, 224A Hobbs, 231, 239 West Monroe. 252A Fremont, 257A Clarksdale, 237A, 276A Missoula, 227, 235 Las Cruces. 237A Winnfield, 221A Gaylord. 237A, 294 Cleveland, 252A, 280A Plentywood, 261A Las Vegas, 265A Grand Haven, 221A Columbia, 244A Red Lodge, 257A Lordsburg, 249A Grand Rapids. 229, 239, Columbus. 276A Shelby, 242, 250 Los Alamos, 253 MAINE 245, 250, 267, 275, 281, Corinth, 228A Sidney, 226. 236 Lovington, 269A 289 Forest, 228A Wolf Point, 224A Portales. 237A Auburn, 261A Greenville. 297 Greenville, 250. 264 Raton, 232A Augusta, 267, 272A Hancock, 228A Greenwood, 256 Roswell, 235, 246 Bangor. 225, 246 Hastings, 261A Grenada, 261A NEBRASKA Ruidoso, 228A Bath, 237A Hillsdale, 221A Gulfoort, 272A. 296A Santa Fe, 238, 247 Biddeford, 232A Holland, 233, 241 Hattiesburg, 279. 283 Alliance, 221A Santa Rosa, 228A Brunswick. 255 Houghton Lake, 253 Hazelhurst. 296A Beatrice, 225 Silver City, 224A Calais, 224A Houghton, 249A Houston, 22RA Broken Bow, 252A Socorro, 224A Caribou. 249A Ishpeming. 261A. 296A Indianola. 288A Chadron, 228A, 234 Taos, 257A Ellsworth, 232A Iron Mountain. 280A Iuka, 285A Columbus, 245 Truth or Consequences. Farmington. 257A Iron River, 244A Jackson. 234, 238. 242, Fairbury, 257A 244A Houlton, 261A Ironwood. 226. 259 259. 275 Fremont, 288A Tucumcari, 224A Lewiston, 230. 298 Jackson, 231. 291. 296A Kosciusko. 286 Grand Island, 233, 239 Machias, 237A Kalamazoo. 271. 293 Laurel, 262 Hastings, 228A Madawaska, 272A Lansing, 248. 264. 269A Leland. 232A Holdrege, 249A NEW YORK Portland, 243. 250. 270 Lincoln Park. 222 Lexington, 292A Kearney, 255, 272A Presque Isle, 237A, 241, Ludington. 261A Louisville. 296A Kimbell, 261A Albany, 238, 265A, 276A, 245 Manistee, 249A Macon, 280A Lexington, 226 280A, 293 Rockland, 228A Marquette. 222. 239 Magee, 252A Lincoln, 237A, 270, 274, Amsterdam, 228A, 285A Rumford. 292A Menominee. 292A McComb, 231. 289 292A, 297 Auburn, 295 Saco. 292A Midland, 259 Meridian. 246. 267 McCook, 240A, 276A Babylon, 232A, 272A Sanford, 276A Mt. Clemens, 274 Natchez, 237A Nebraska City, 249A Baldwinsville, 221A Skowhegan, 244A Mt. Pleasant. 233 New Albany. 978, 292A Norfolk, 266 Bath. 252A South Paris. 288A Munising, 252A Pascagoula, 285A North Platte, 235, 246 Binghamton, 251, 256 Waterville, 252A Muskegon, 295 Philadelphia. 272A Ogallala, 228A Buffalo, 225, 233, 241, 245, Westbrook, 285A Niles, 249A Pontotoc, 244A Omaha, 222. 231, 241, 253. 258, 273, 277, 281, 293 Owasso, 280A Senatobia, 232A 260, 264, 279, 283 Cherry Valley Petoskey. 244A. 255 Starkville. 249A O'Neill, 224A, (Otsego Co.), 270 MARYLAND Port Huron, 296A Tupelo, 253 Scottsbluff, 225, 231 Corning. 291 Rogers City. 249A V1 ^ksburg. 248. 254 Sidney, 237A Cortland, 260 Annapolis, 256, 300 Saginaw. 251, 292A. 296A Waynesboro. 288A Superior, 265A Depew, 229 Baltimore, 222, 226, Saline, 275 West Point, 265A Terrytown, 265A De Ruyter, 286 Winona. 240A Valentine, 241A Dundee, 240A 236, 250, 270, 274, 282, Sault Ste. Marie, 224A 293 St. Yazoo City, 221A York, 285A Elmira, 232A Bethesda. 234. 272A Helen, 288A Endicott, 265A St. Johns, 221A Fulton, 284 Cambridge, 292A 296A Catonsville, 289 St. Joseph. MISSOUpI NEVADA Garden City, 224A Cumberland, 275, 291 Sturgis. 276A Geneva, 272A Easton. 244A Tawas City, 269A Aurora, 261A Carson City, 234, 247 Hempstead, 252A Frederick, 260 Traverse City. 221A. 270 Boonville. 257A Elko, 228A, 237A Herkimer, 224A Frostburg, 294A Whitehall, 237A Branson. 292A Ely, 224A Hornell, 287 Glen Burnie. 240A Brookfield, 249A Fallon, 257A Hudson, 244A Hagerstown. 284, 295 Caoe Girardeau, 264, 275 Henderson, 231, 238 Ithaca, 228A. 247, 279 Halfway, 228A MINNESOTA Carrollton, 266 Las Vegas, 222, 226, 246, Jamestown, 227 LHavre De Grace, 279 Carthage. 285A 253, 270 Kingston, 232A, 249A Leonardtown. 249A Aitkin, 232A Chillicothe, 280A Reno. 222. 226, 230, 238 Lake Success, 278 Oakland, 238 Albert Lea, 237A Clayton, 256 Sparks, 252A Liberty, 240A Oakland (western Md.) Alexandria, 224A Clinton, 237A Tonapah, 224A Little Falls, 288A 285A Austin. 260 Columbia. 244A, 288A Winnemucca, 224A Middletown, 224A Ocean City, 284 Bemidji, 252A. 269A Crestwood, 234 Mt. Kisco, 292A, 296A Pocomoke City, 224A Benson, 228A Dexter. 249A Newburgh, 276A Salisbury. 232A Blue Earth. 265A Eldorado Springs, 296A NEW HAMPSHIRE New Rochelle, 228A Waldorf, 281 Brainerd, 239 Fulton, 224A New York, 222, 230, 238, Westminster. 264 Breckenridge. 269A Hannibal, 236. 254 Berlin, 241, 279 242. 246, 250, 254, 258, Cambridge, 300 Houston, 257A Claremont, 291 266, 270, 274, 282, 286, Cloquet, 228A Jeff< ^son City. 261A Conway. 228A 294 298 MASSPPUPETTS Crookston. 241. 246 Joplin, 223, 273 Dover, 248 Niagara Falls, 253 Detroit Lakes. 237A 227. 235. Hanover, 257A Norwich, 230 735. Kansas City. Boston. 233. 245. 253, Duluth. 248, 255, 243, 259. 271, 277, 282 Keene, 279 Ogdensburg, 244A 264. 277, 281. 294 273, 277, 286 Kennett, 255 Laconia, 252A Olean, 239 East Grand Forks, 280A Kirksville. 228A Manchester. 239, 266 Oneida, 292A Brockton, 249A Ely. 221A Brookline, 225 Lebanon, 279 Mt. Washington, 235 Oneonta, 237A, 276A Cambridge, 237A Eveleth. 261A Marshall. 284 Nashua, 292A Oswego, 288A Fitchburg, 284 Fairmont, 293 Maryville. 237A Newport, 272A Owego, 269A Faribault, 291 Mexico, 296A Portsmouth, 262, 296A Patchogue, 248, 291 Framingham. 289 243. 256 Gloucester, 22RA Fergus Falls. Moberly 272A Rochester, 280A Peekskill, 264 Golden Valley, 223 Monett. 240A Plattsburg, 260 Greenfield, 252A 244A Haverhill. 223 Grand Ranide, Mountain Grove. 224A Poughkeepsie, 268, 284 Hibbing. 292A NEW JERSEY Riverhead, 280A Lawrence. 229 International Osage Beach, 228A Lowell, 258 Falls, Ponlar Bluff, 233, 297 Rochester, 223, 243, 250, 232A Portageville, 292A Asbury Park, 232A 255, 263, 267, 280A Lynn, 269A. 287 Little Falls. 221A Medford, 300 Potosi, 261A Atlantic City, 236, 245, 279 Rome, 257A Mankato, 256, 278 Rolla, 232A Bridgeton, 299 Sag Harbor, 221A New Bedford. 247. 251 Marshall, 261A North Adams, 261A Ste. Genevieve, 289 Camden, 295 Salamanca, 261A North Attleboro. 227 Minneapolis. 233 241, St. Joseph. 286 Dover, 288A Saranac Lake, 237A 246, 253. 258, 262, 267, Eatontown, 288A Saratoga Springs, 272A Northampton. 257A 271, 275 St. Louis. 722. 229, 243, Pittsfield, 288A 251, 273. 277, 293, 299 Franklin, 272A Schenectady, 258 Montevideo. 287 Long Branch, 296A South Bristol Twsp. Plymouth, 256 Moorhead. 254, 260 Salem, 240A 221A Millville, 247 (Ontario Co.), 236 Springfield. 226, 234, 271 Morris. 232A Sedalia, Newark, 234, 262, 290 Syracuse, 226, 233, 265A, Waltham, 273 New Ulm, 298 Sikeston, 249A New Brunswick, 252A 275, 300 West Yarmouth, 235 Ortonville, 292A Springfield, 234, 247, Newton, 279 Troy, 222 Worcester, 241, 297 Owatonna, 285A 254, 268 Paterson, 226 Utica, 235, 245, 282, 297 Pipestone, 252A Thayer, 244A Pleasantville, 285A Walton, 221A Princeton. 228A Trenton, 224A Princeton, 277 Watertown, 224A, 248 MICHIGAN Red Wing. 296A Union, 269A ' Red Bank, 292A Weatherfield Twsp. Redwood Falls. 249A Waynesville, 249A Toms River, 224A (Wyoming Co.), 299 Adrian, 280A Rochester, 244A, 248, West Plains, 230, 272A Trenton. 233, 248, 268 Wellsville, 257A Albion, 285A 295 Willow Springs, 265A Vineland, 221A White Plains, 280A

BROADCASTING, July 29, 1963 100-C NORTH CAROLINA Eaton, 225 Oceanlake, 244A Bamberg, 224A Beaumont, 236, 248, 299 Elyria, 297 Ontario, 226, 241 Barnwell, 269A Beeville, 285A Ahoskie, 249A Findlay, 263 Oregon City, 294 Batesburg, 221A Belton, 292A Albermarle, 265A Fostoria, 249A Pendleton, 267, 278 Beaufort, 254 Big Lake, 252A Asheboro, 222 Fremont, 256 Portland, 222, 229, 238, Charleston, 229, 236, 245 Big Spring, 237A Asheville, 260 Gallipolis, 268 246, 253, 258, 262, 266, Columbia, 250, 284, Bonham, 252A Beaufort, 221A Greenville, 293 270, 277 Conway, 281 Borger, 282A Burlington, 230, 266 Hamilton, 235, 243, 278 Prineville, 237A Dillon, 225 Brady, 237A Charlotte, 236, 279, 284, Hillsboro, 294 Redmond, 224A Florence, 276A, 288A Breckenridge, 228A 300 Ironton, 296A Roseburg, 276A Georgetown, 249A, 292A Brenham, 292A Black Mountain, 295 Jackson, 249A Salem, 286 Greenville, 223, 229, 233 Brownfield, 292A Clinton, 296A Kent, 261A Springfield, 226 Greenwood, 244A Brownsville, 226, 262 Concord, 250 Kenton, 252A The Dalles, 283 Lancaster, 296A Brownwood, 268, 281 Durham, 286 Kettering, 260 Tillamook, 281 Laurens, 263 Bryan, 252A Edenton, 261A Lancaster, 238 Toledo, 296A Manning, 261A Burnet, 276A Elizabeth City, 229, 295 Lima, 249A, 271 Marion, 232A Cameron, 269A Elkin, 265A Lorain, 285A Mullins, 265A Canyon, 296A Fairmont, 292A Mansfield, 287, 291 PENNSYLVANIA Myrtle Beach, 221A Carrizo Springs, 228A Fayetteville, 251 Marietta. 232A North Charleston, 273 Childress, 244A Forest City, 227, 287 Marion, 295 Allentown, 264, 281 Orangeburg, 294 Cleburne, 235 Gastonia, 270 Miamisburg, 229 Altoona, 251, 261A Seneca, 251 Cleveland, 295 Goldsboro. 245, 274 Middleport, 285A Beaver Falls. 294 Spartanburg, 255 Coleman, 296A Greensboro, 246, 254 Middletown, 290 Bethlehem, 236 Summerville, 240A College Station, 221A Greenville, 299 Mt. Vernon, 229 Bloomsburg, 293 Sumter, 267 Colorado City, 292A Grifton, 253 Newark, 262 Boyertown, 298 Walterboro, 265A Commanche, 232A Havelock, 285A Norwalk 237A Braddock, 245 Corpus Christi, 230, 238, Henderson, 223 Oxford, 299A Bradford, 280A 243, 256, 260 Hendersonville, 273 Piqua, 239 Butler, 249A SOUTH DAKOTA Crane, 265A Hickory, 239, 275 Port Clinton, 233 Carbondale. 232A Crockett, 224A High Point, 238, 258, 262 Portsmouth, 257A, 281 Carlisle, 272A Aberdeen, 231, 235 Cuero, 249A Jacksonville, 288A Salem, 286 Chambersburg, 236 Belle Fourche, 240A Dalhart, 232A Kannapolis. 259 Sandusky, 274 Clearfield, 228A Brookings, 269A Dallas, 223, 238, 250, 254, Kinston, 236 Sidney, 288A Columbia, 224A Deadwood, 226, 236 262, 266, 275, 279, 283, Laurinburg, 243 Springfield, 264, 275 Connellsville, 280A Hot Springs, 244A 287, 295 Leaksville, 233 Steubenville, 278 Coudersport, 244A Huron, 221A Del Rio, 232A Lexington, 231 Tiffin, 279 Dubois, 271, 297 Madison, 276A Denison, 269A Lumberton, 239, 272A Toledo, 223, 252A, 260, Easton, 241, 260 Mitchell, 265A Denton, 291 Morehead City, 240A 268, 272A, 284, 288A Ebensburg, 280A Mobridge, 221A Diboll, 238 Morganton, 221A Urbana, 269A Elizabethtown, 294 Pierre, 224A, 237A Dumas, 237A New Bern, 232A Van Wert, 255 Emporium, 224A Rapid City, 230, 250 Eagle Pass, 224A N. Wilkesboro, 247 Wapakoneta. 221A Ephrata, 286 Sioux Falls, 223, 228A, Eastland, 252A Plymouth, 257A Wash. Ct. House, 288A Erie, 260, 279. 288A, 292A 243, 247 Edinburg, 273, 281 Raleigh, 234, 241, 268 Waverly, 265A Franklin, 257A Vermillion, 272A El Paso, 227, 234, 242. 248, Reidsville, 271 Wellston, 244A Gettysburg, 299 Watertown, 226, 241 253, 260, 264, 271, 275 Roanoke Rapids, 272A Wooster, 283 Greensburg, 296A Winner, 228A Falfurrias, 292A Rocky Mount, 221A, 264 Xenia, 280A Greenville, 296A Yankton, 255, 262 Farwell, 252A Roxboro, 244A Youngstown, 227, 255, 266 Grove City, 236 Floydada, 237A Salisbury, 293 Zanesville, 273 Harrisburg. 235, 247, 281 Fort Stockton, 232A Sanford, 288A Hazelton. 250 TENNESSEE Fort Worth, 230, 242, 246, Shelby, 241 Huntingdon, 224A 258, 271. 300 Statesville, 245, 289 OKLAHOMA Indiana, 276A Athens, 257A Gainesville, 233 Tabor City, 285A Jenkintown, 280A Bristol, 245 Galveston, 293 Tarboro, 282 Ada, 227 Johnstown, 221A, 238 Carthage, 272A Georgetown, 265A Thomasville, 252A Altus, 228A Kane, 292A Centerville, 285A Gonzales, 272A Washington, 227, 270 Alva. 259, 284 Lancaster, 233, 245, 287 Chattanooga, 222, 243, Hamilton, 221A Whiteville, 256 Ardmore, 221A Lebanon, 261A 288A, 293 Harlingen, 233, 241 Williamston, 279 Bartlesville, 261A Lewistown, 240A Clarksville, 300 Henderson, 261A Wilmington, 247, 260 Chickasha, 285A Lock Haven, 237A Cleveland, 264 Hereford, 292A Wilson, 291 Clinton, 237A Martinsburg, 252A Columbia, 269A Hillsboro, 273 Winston -Salem, 228, 281, Duncan, 293 Meadville, 262 Cookeville, 232A, 252A Houston, 229. 233, 239, 298 Durant, 296A Media, 262 Covington, 228A 243, 250, 256, 262, 266. Edmond, 249A Milton, 265A Dayton, 280A 275, 281, 289 Elk City, 232A Montrose, 243 Dickson, 272A Huntsville, 269A NORTH DAKOTA Enid, 245 Naticoke, 221A Dyersburg, 261A Jacksonville, 257A Frederick, 240A New Kensington- Taren- Fayetteville, 288A Jasper, 272A Bismarck, 225, 233 Guymon, 224A tum, 264 Franklin, 261A Junction, 228A Carrington, 249A Henryetta, 272A Oil City, 253 Gallatin, 283 Kenedy- Karnes, 296A Devils Lake, 244A Hobart, 257A Palmyra, 221A Greeneville, 235 Kermit, 292A Dickinson, 221A Hugo, 237A Philadelphia. 223, 227, Humboldt, 272A Killeen, 227 Fargo, 229, 250 Idabel, 244A 231, 239, 243, 251, 255, Jackson, 222, 281. Kingsville, 249A Grafton, 265A Lawton, 251, 268 266, 271, 275, 283, 287, Jamestown, 261A Lake Jackson, 297 Grand Forks. 225, 234 Madill, 285A 291 Johnson City, 268 Lamesa, 251, 262 Hettinger, 228A McAlester, 267 Philipsburg 257A Kingsport, 253, 292A Lampasas, 257A Jamestown, 227, 238 Miami, 265 Pittsburgh, 225, 229, 233, Knoxville, 227, 248, 278, Laredo, 264, 289, 300 Mandan, 285A Muskogee, 295 241, 259, 268. 273, 284, 299 Levelland, 288A Minot, 229. 246 Oklahoma City, 223, 234, 290, 300 Lafayette, 257A Longview, 289 Oakes, 252A 241, 255, 263, 270, 274, Pottsville, 270 LaFollette, 288A Lubbock, 229, 233, 242, Rugby, 237A 281, 299 Punxsutawney, 288A Lawrenceburg, 240A 258, 266, 273 Valley City, 265A Okmulgee, 285A Reading, 273 Lebanon, 297 Lufkin, 277, 286 Williston, 241, 253 Ponca City, 257A, 265A Red Lion, 241 Lewisburg, 232A Marlin, 244A Poteau, 252A St. Marys, 232A Lexington, 257A Marshall, 280A Seminole, 288A Sayre, 272A Livingston, 240A McAllen, 245, 253 OHIO Stillwater, 230 Scranton, 267. 285A, 296A Manchester, 259 McCamey, 237A Tahlequah, 269A Shamokin, 257A McKenzie, 295 Mercedes, 296A Tulsa, 225, 238, 243, 248, Sharon, 275, 280A McMinnville, Merkel, 240A Akron, 243, 248 269A Mexia, 265A Alliance, 223 253, 277 Shenandoah, 288A Memphis, 246, 259, 266, Woodward, 228A Shippensburg, 232A 274, 283, 290 Midland, 222, 227, 271 Ashland, 267 249A Mission, 246 Somerset. Morristown, 240A 221A Ashtabula, State College, 244A, 276A Monahans, 260, 277 Athens, 252A, 288A Murfreesboro, 242 Mt. Barberton, 235 OREGON Stroudsburg. 292A Nashville, 225, 238, 250, Pleasant, 241 Bellaire, 263 Sunbury, 231 277, 290 Muleshoe, 276A Bellefontaine, 228A Albany, 300 Towanda, 237A Oak Ridge, 285A Nacogdoches, 252A Bowling Green, 228A Ashland, 269A Tyrone, 266 Pulaski, 252A New Braunfels, 221A Bryan, 265A Astoria, 289 Uniontown. 252A Ripley, 237A Odessa, 245, 250, 256 Bucyrus, 224A Baker, 237A Warren, 222 Savannah, 249A Orange, 283, 291 Cambridge, 249A Bend, 231, 264 Washington, 237A Sevierville, 271 Palestine. 232A Brookings, Waynesboro, 268 Shelbyville, 275 Pampa, 262 Canton, 231, 251, 295 237A Wellsboro, 249A Paris, 257A Celina, 232A Burns, 224A Springfield, 232A Pasadena, Chillicothe, 227, 232A Coos Bay, 252A, 288A Wilkes -Barre, 225, 253 Sweetwater, 237A 223 Coquille, 272A Williamsport. 274, 286 Tullahoma, 227 Pecos, 252A Cincinnati, 223, 227, 231, 253, 277, 289 253, 270, 274, 282, 286 Corvallis. 268, 291 York, Perryton, 240A Port Arthur, 227, 231, Circleville, 292A Cottage Grove, 237A Port 253 Cleveland, 226, 238, 253, Enterprise, 294A TEXAS Lavaca, 240A 258, 264, 271, 277, 281, Eugene, 233, 241, 250, 256 RHODE ISLAND Pharr, 285A Plainview, 247 289, 293, 300 Gold Beach, 224A Abilene, 239, 257A, 264, Pleasanton, Cleveland Heights, 222 Grant's Pass, 245 , 280 Providence, 222, 231, 238, 286 252A Columbus, 222. 234, 242, Hermiston, 257A 268, 286 Alice, 272A Quanah, 265A 246, 250, 259, 285A Hood River, 288A Westerly, 279 Alpine, 224A Raymondville, 269A Conneaut, 285A Klamath Falls, 223, 253 Woonsocket, 292A Alvin, 271 Rusk, 249A Coshocton, 257A La Grande, 252A Amarillo, 226, 231, 250, San Angelo, 225, 230, 234, Dayton, 256, 284, 299 Lakeview, 228A 254, 270 248 Defiance, 240A Lebanon, 279 SOUTH CAROLINA Andrews, 288A San Antonio, 225, 241, Dover -New Philadelphia, Medford, 229, 237A Austin, 229, 234, 238, 252A 247, 258, 262, 270, 274, 269A Newport, 274 Aiken, 257A Ballinger, 276A 283 East Liverpool, 282 North Bend, 265A Anderson, 266, 297 Bay City, 284 San Marcos, 296A

100-D (FOR THE RECORD) BROADCASTING, July 29, 1963 San Saba, 244A Burlington, 225, 255 Warrenton, 232A, 299 Charles Town, 252A Monroe. 229 Seguin. 287 Montpelier, 244A, 276A Warsaw, 237A Clarksburg, 224A, 249A Mt. Horeb, 221A Seminole, 280A Rutland, 246, 251 Waynesboro, 224A Elkins, 232A Neenah -Menasha, 230, Seymour, 232A St. Albans, 272A Williamsburg, 243 Fairmont, 261A, 276A 289 Shamrock, 224A Springfield, 228A Winchester, 223, 273 265A Neillsville, 288A Sherman, 244A Woodbridge, 290 Grafton, Sinton, 267, 277 Waterbury, 287 Huntington, 223, 263, 277 Oshkosh, 244A White River Junction, 240A Park Falls, 252A Slaton, 224 WASHINGTON Keyser, Snyder, 269A 237A Logan, 270, 274 Prairie Du Chien, 232A Sonora, 221A Aberdeen, 284 Martinsburg, 248 Racine, 221A, 264 Stamford, 221A VIRGINIA Bellingham, 225, 282A Montgomery, 265A Rhinelander, 298 Sweetwater, 244A Bremerton, 295 Morgantown, 257A, 270, Rice Lake, 242 Taylor, 221A Abington, 224A Centralia, 275 293 Richland Center, 265A Temple, 285A Arlington, 286 Chelan, 228A Moundsville, 288A Ripon, 240A Terrell Hills, 292A Ashland, 261A Colfax, 272A New Martinsville, 280A Sauk City, 244A Texarkana, 251, 273 Blacksburg, 269A Colville, 221A Oak Hill, 231 Shawano, 262, 274 Tulla, 285A Blackstone, 228A Edmonds, 287 Parkersburg, 257A, 276A Sheboygan, 249A Tyler, 226, 268, 293 Charlottesville 237A, 248 Ellensburg, 221A Richwood, 244A Sparta, 246 Uvalde, 237A Clifton Forge, 280A Ephrata, 240A Ronceverte, 288A Stevens Point, 250 Vernon, 272A Grand Coulee, 253, 266 St. Albans, 292A Sturgeon Bay, 240A Victoria, 221A, 235, Covington, 265A 254 Crewe, 284 Hoquiam, 280A Weston, 228A Tomah, 255 Waco, 238, 248. 260. 298 Kennewick, 287 Wheeling, 247, 254. 298 Viroqua, 272A Weslaco, 247, Culpeper, 276A 258 Farmville, 239 Longview, 240A Williamson, 243 Watertown, 284 Wichita Falls, 225, 236, Lynden, 293 Waukesha, 291 247. Fredericksburg, 227, 268 260, 277 Front Royal, 280A Moses Lake, 262 WISCONSIN Wausau. 238, 270 Galax, 251 Omak, 224A Wauwatosa, 279 UTAH Gretna, 277 Opportunity, 241 Antigo, 285A West Bend, 223 Grundy, 269A Othello, 249A Appleton, 257A Wisconsin Rapids, 277, Blanding, 221A Hampton, 267 Prosser 272A Ashland, 240A 293 Bountiful, 288A Harrisonburg, 264, 288A Pullman, 285A Beloit, 240A Brigham City, 296A Hopewell, 221A Quincy, 232A Eagle River, 232A WYOMING Cedar City, 223, 235 Lawrenceville. 288A Richland, 236, 281 Eau Claire, 231, 264 Logan, 225, 233 Lexington, 252A Seattle, 223, 227, 231, 235. Fort Atkinson, 297 Buffalo, 224A Moab, 244A Luray, 257A, 292A 239, 243, 251, 255, 280. Green Bay, 253, 266 Casper, 233, 238 Ogden, 238, 250, 268, 270 Lynchburg, 261A, 269A 264, 268, 273, 299 Greenfield Twsp., 235 Cheyenne, 250, 292A Orem, 296A Manassas, 294 Spokane, 225, 229, 251, Hayward, 221A Cody, 232A Price, 252A Marion, 230 255, 260, 289, 300 Janesville, 260 Douglas. 221A Provo, 235, 241 Martinsville, 242 Sunnyside, 244A Kaukauna, 285A Evanston, 292A Richfield, 229 Norfolk- Newport News, Tacoma, 247, 280A, 291 Kenosha, 236, 245 Gillette, 228A St. George, 228A 225, 239, 247, 254, 259, Toppenish, 224A LaCrosse, 227 Lander, 248 Salt Lake City, 227, 231, 263, 275, 283, 287 Walla Walla, 227, 245 Ladysmith, 288A Laramie, 241, 255 246, 254, 262, 282 Norton. 296A Wenatchee, 257A, 285A Madison, 251, 268, 273 281 New Castle, 257A Spanish Fork, 292A Orange, 244A Yakima, 292A, 297 Manitowoc, 272A, 280A Powell, 225 Tooele, 276A Petersburg, 257A Marinette, 236 Rawlins, 224A Vernal, 224A Pulaski, 296A WEST VIRGINIA Marshfield, 300 Riverton, 228A Richmond, 233, 251, 271, Medford, 257A Rock Springs. 243, 258 279, 293 Beckley, 258, 279 Menomonie, 285A Sheridan, 235, 243 VERMONT Roanoke, 222, 235, 256 Bluefield, 283, 291 Merrill, 224A Thermopolis, 252A, 269A Salem, 228A Buckhannon, 237A Milwaukee, 227, 233, 239, Torrington, 257A Barre, 296A South Boston, 248 Charleston, 241, 248, 253, 243, 247, 256, 271, 275, Wheatland, 269A Bennington, 232A Staunton. 228A, 272A 260, 290 299 Worland, 240A

Kenneth E. Kunze and Raymond M. STATION AUTHORIZATIONS, APPLICATIONS Waldron (each 25 %) and Stephen S. Beard, Merl Knittle, G. Dale Wilson and estate of As compiled by BROADCASTING July 18 sunrise operation with daytime facilities George W. Wilson (each 12', %). Van Wert precluded pending final decision in Doc. Broadcasting is also licensee of WERT -AM- through July 24 and based on filings, 14419. P. O. address c/o William C. Murphy, FM Van Wert, applicant for new FM in 101 East Main Street, Russellville, Ark. Sidney and applicant for new AM in Ply- authorizations and other actions of the Estimated construction cost $36,476; first mouth, Ind. Action July 17. FCC during that period. year operating cost $40,000; revenue $55,- Ridgeland, S. C. -James W. Synott, W. A. 000. Principals: William C. Murphy, W. Lawton L. Crapse. This department includes data on Lyle L. I. Van - and Johnston Granted Sturtevant, Parker Parker, CP for new AM on 1430 kc, 1 kw -D; con- new stations, changes in existing sta- Landingham and Louis H. VanLandingham ditions. P. O. addresses Lena, Estill and (each 60 shares) and Daniel Scott, A. B. Lena, respectively, all South Carolina, for tions, ownership changes, hearing cases, Grace and R. L. Schuh (each 10 shares). three principals of licensee. Estimated con- rules and standards changes, routine L. H. VanLandingham is news director of struction cost $18,200; first year operating KSWO Lawton, Okla.; Mr. Sturtevant is cost $30,420; revenue $33,000. Principals are roundup of other commission activity. editor and publisher of Dardanelle Post Messrs. Synott (70 %), Lawton and Crapse Abbreviations: DA- directional antenna. CP Dispatch; other principals are local busi- (each 15 %). Mr. Synott is employed by -construction permit. ERP- effective radi- ness and professional men. Comr. Cox dis- WBHC Hampton, S. C.; Mr. Lawton Is ated power. VHF -very high frequency. sented to grant. Action July 17. businessman; Mr. Crapse is attorney. Ac- UHF -ultra high frequency. ant. -antenna. Sidney, Ohio -Van Wert Broadcasting Co. tion July 17. aur.- aural. vis.-visual. kw- kilowatts. w- Granted CP for new AM on 1080 kc, 250 watts. mc- megacycles. D -day. N-night. w -D, DA; conditions include precluding LS -local sunset. mod. -modification. trans. pre- sunrise operation with daytime facili- Existing AM stations -transmitter. unl.- unlimited hours. kc- ties pending final decision in Doc. 14419. ACTIONS BY FCC kilocycles. SCA- subsidiary communica- P. O. address c/o Kenneth E. Konze, Marsh tions authorization. SSA-special service Building, Van Wert, Ohio. Estimated con- WCLD Cleveland, Miss. -Granted in- authorization. STA- special temporary au- struction cost $22,400; first year operating creased daytime power on 1490 kc, from thorization. SH- specified hours. educa- cost $47,000; revenue $56,000. Principals: 250 w to 1 kw, continued nighttime operational. Ann.-Announced. - New TV station APPLICATION Houston -Radio Station KXYZ Inc. UHF channel 29 (560 -566 me); ERP 270 kw vis., 135 kw aur. Ant. height above average EDWIN TORNBERG terrain 589 feet, above ground 620 feet. P. O. address Fifth Floor, Gulf Building, c/o Lester Kamin, Houston. Estimated construction cost $354,357; first year operating & COMPANY, INC. cost $195,000; revenue $200,000. Studio and trans. locations both Houston. Geographic coordinates 29. 45' 31" North latitude, 95 21' 48.5" West longitude. Type trans. GE TT -56 -A, type ant. GE TY 25 -C. Legal counsel McKenna & Wilkinson, consulting Negotiators For The Purchase And Sale Of engineer Creutz & Snowberger, both Wash- ington. Principals: Lester (55 %), Max (30 %) Radio And TV Stations and Morris (15 %) Kamin, tr /as Public Radio Corp. Applicant is licensee of KXYZ- Appraisers Financial Advisors AM-FM Houston. Ann. July 24. New York -60 East 42nd St., New York 17, N. Y. MU 7.4242 New AM stations West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 ACTIONS BY FCC Washington -711 14th St., N.W., Washington, D.C. DI 7-8531 Dardanelle, Ark.-Central Arkansas Broadcasting Inc. Granted CP for new AM on 980 kc, 1 kw -D; conditioned to pre -

BROADCASTING, July 29, 1963 101 tion with 250 w; remote control permitted; prises. Consideration $130,000. Mr. Kim - Northland Broadcasting Inc. Consideration conditions. Chmn. Henry dissented. Action brought is cattle raiser. Comr. Bartley dis- $90,000. Dr. Callaghan is physician, Mr. July 17. sented. Action July 22. Beckwith is majority owner of petroleum WROB West Point, Miss. -Granted in- outlet; both have minority interests in power on 1450 kc, from WAXX Chippewa Falls, Wis.-Granted WERL Eagle River, Wis. Other minority creased daytime (50 connections with 250 w to 1 kw, continued nighttime opera- assignment of license from Jack H. %) owners of assignee have tion with 250 w; conditions. Action July 17. & Donald H. (25 %) Holden, T. Keith Cole- WERL. Ann. July 18. man (15 %) and Andrew E. LeTendre (10 %), d/b as Chippewa Broadcasting Inc., to Post New FM station Broadcasting Corp. (100 %), tr /as Radio Hearing cases Chippewa Inc. Post is large corporation ACTION BY FCC with over 50 stockholders. Consideration INITIAL DECISION 1700 shares in Post, consolidating WAXX *Cheney, Wash.- Eastern Washington with Post's WEAU -TV Eau Claire, Wis. Hearing Examiner Forest L. McClenning State College. Granted CP for new FM on Comrs. Bartley and Loevinger dissented. issued initial decision looking toward grant- 89.9 mc, channel 210, 10 w. Ant. height Action July 17. ing application of Port Chester Broadcast- above average terrain 18 feet. P. O. address ing Co. for new AM on 1590 kc, 1 kw, DA, c/o Howard E. Hopf, Cheney. Estimated D, in Port Chester. N. Y., conditioned that construction cost $500; first year operating APPLICATIONS pre -sunrise operation with daytime facil- cost $2,000. Principals: board of trustees. ities is precluded pending final decision in Action July 23. WAFG -TV Huntsville, Ala. -Seeks trans- Doc. 14419. Action July 19. fer of control of permittee corporation, Rocket City Television Inc. (29,130 shares Existing FM station issued), from J. E. Beasley Jr. (6,640 DESIGNATED FOR HEARING shares), John S. Gregory Jr. (3,390 shares) KAYE Puyallup, Wash. -Designated for ACTION BY FCC and others to Smith Broadcasting Inc. Con- hearing application to change ant. system sideration $509,775. Applicant is licensee of and increase ant. height to 380 feet, made KEFM(FM) Oklahoma City- Granted CP WAAY Huntsville and has application pend- to change trans. site and station location KBKW Aberdeen, KONP Port Angeles and ing for new FM in same city; Smith has KCDI Kirkland parties to proceeding. to Midwest City, increase ant. height from CP for new TV in Huntsville, which will 125 feet to 160 feet, continued operation ("mrs. Hyde and Lee dissented. Action July be surrendered on grant of above ap- 17. on 94.7 mc; condition. Comr. Cox dis- plication. Ann. July 22. sented. Action July 17. By memorandum opinion and order, com- KBIG(FM) Los Angeles-Seeks transfer mission, on remand by Court of Appeals, (1) of control of licensee corporation, KBIQ set aside Sept. 5, 1962, action which granted Ownership changes Inc., from John Poole Broadcasting Inc. application of Dutchess County Broadcast- (94.3 %), owner 60% by John Poole and ing Corp. for increased daytime power of ACTIONS BY FCC 40% by Kevin Sweeney, to Mr. Poole and WKIP Poughkeepsie, N. Y., from 250 w to Mr. Sweeney in same proportion individ- 1 kw, continued operation on 1450 kc with WAVP Avon Park, Fla.- Granted assign- ually. Consideration $55,150. Ann. July 18. 250 w -N, and (2) designated for hearing ment of license (and renewal of license, WKIP application; made WEOK Pough- be consummated KKIS Pittsburg, Calif. -Seeks transfer of keepsie, provided that assignment negative control of licensee corporation, which protested Sept. 5, 1962, grant, within 25 days) from William A. Jacob Inc., H. party to proceeding. Commission further (100 %), trustee for Mid -Florida Broadcast- Pace -Shear Radio from John and ordered WKIP may continue operating, during Inc., to Helen V. Sightler and John Bedford F. Pace (each 25 %) to Roy L. ing pendency of hearing or until further W. Wright (each 50 %), tr /as Avon Broad- Cordell and Sherry B. Pace (each 25 %). order of commission, at new site specified casting Co. Consideration $27,000. Mr. No financial consideration involved. Ann. in cp 5, 1962, July 23. of Sept. with power of 250 w- Wright is manager of WAVP; Mrs. Sightler N, 1 kw -LS, but with ant. radiation not to is housewife. Action July 19. KFKA Greeley, Colo. -Seeks transfer of exceed 150 mv/m/kw. Action July 17. WSAF Sarasota, Fla.-Granted assign- control of licensee corporation, Mid -West- ment of license from Betty LeBrun (40.5 %), ern Radio Corp., from H. E. Green (55.4 %) J. Lee Friedman (34.5 %), Robert Hogg to Harry E. Green Jr. and Ralph H. Green, OTHER ACTIONS Andrew Carlos, Alfred A. Davis executors estate (55.4 %) of H. E. Green: (10 %) and of By memorandum opinion and order, and James Collier (each 5 %), d/b as Radio other ownership remains same. No financial commission granted Inc., A. Be Louise K. involved. Ann. July 24. petition for reconsid- Sarasota to William consideration eration filed by Clear Tone Broadcasting Dodd (each 30 %), Harry H. Foster (25 %) Corp. (WTREIFM1), and Florence L. Foster (15 %), tr /as Pan WMAY Springfield, Ill. -Seeks assign- Greensburg, hid., to Florida Inc. Consideration $98,000. Mr. Dodd ment of license from Gordon Sherman and extent of (1) staying March 27 grant of cp is physician; Mr. Foster is account execu- others, d/b as Lincoln Broadcasting Inc., to Tree Broadcasting Co. for new AM tive with Crosley Broadcasting Corp.; two to James Stuart (89.11 %) and others, tr /as (WGRB) on 1330 kc, 500 w -D, in Greens- women are housewives. Comr. Bartley dis- Springfield Broadcasting Inc., wholly burg, and (2) providing Tree Broadcast- sented. Action July 17. owned subsidiary of Stuart Investment Co. ing opportunity to submit within 60 days, Consideration $700,000. Stuart Investment revised population data and statement KREB Shreveport, La.- Granted assign- owns KFOR Lincoln, KRGI Grand Island justifying reasonableness of estimated ment of license from T. B. Maxfield (50 %). and KODY North Platte, all Nebraska, cost of construction and operating expenses. Lawrence Brandon (49.8 %) and Carol D. KMNS Sioux City and KOEL Oelwein, and to serve material on petitioner, and Brandon (.2 %), d/b as KREB Inc., to KREB both Iowa, and KSAL Salina, Kan. Ann. latter to file reply with commission within Inc. (50 %) and Southwest Broadcasters Inc. July 23. 15 days thereafter. If permittee does not (50 %), tr /as Universal Broadcasting Corp. submit information specified, commission Southwest, licensee of KCIJ Shreveport, is WLLH Lowell, Mass. -Seeks assignment will set aside grant and designate applica- 100% owned by Marvin B. Kosofsky. Con- of CP's from Merrimac Broadcasting Inc. tion for hearing on "10%" issue and finan- ditioned that assignment shall not be con- to Radio Station WLLH; corporate change cial issue. Comr. Cox not participating. Ac- summated before surrender for cancella- only, with ownership remaining same. No tion July 22. tion of KCIJ license. Action July 19. financial consideration involved. Ann. July KDOT Reno -Granted assignment of li- 18. Commission granted petition by Thor- oughbred Racing Associations of U. Inc. cense from Paul C. Schafer (100 %), d/b as KHDN Hardin, Mont. -Seeks relinquish- for extension S. KDOT Inc., to Richard W. and Elizabeth M. ment of positive control of licensee corp- of time from July 23 to Aug. Brown (100% tr /as B.B.C. Inc. 23 to file reply comments in matter of jointly), oration, Hardin Broadcasting Co., by Con- amendment of Consideration $60,000. Dr. Brown is phy- rad E. Bales (55% before transfer. 45.6% part 3 of rules to regulate sician; Mrs. Brown is housewife. Condi- broadcast of horse racing information. Ac- after) through sale of stock to Henry S. tion July 18. tioned that station must resume broad- Ruegamer (12.2% before, 21.6% after). Con- casting within 90 days. Action July 17. sideration $4,125. Ann. July 24. By letter, commission waived Sect. 1.351 of rules and placed in line for processing KQEN Roseburg, Ore. -Seeks assignment normal in ACTIONS BY BROADCAST BUREAU of license and CP from Phillip E. Waters course application of South Jersey (50 %) Milton A. Foland and George Broadcasting Co. to increase power of I and WKDN WDBO- AM -FM -TV Orland o, F a.- F. Brice Jr. (each 25 %), d/b as Pacific Camden, N. J., on 800 kc, D, from Granted transfer of control of licensee 1 kw to 5 kw with DA. Action July 17. corporation, Cherry Broadcasting Co., from Western Broadcasters Inc.. to Lyle E. William H. Goodman, Clarence H. Gifford Fenner (100 %), tr /as KQEN Broadcasting By letter, commission returned as un- Inc. Consideration $102.500. Mr. Fenner is acceptable under FM "freeze" rule applica- Jr., Walter F. Gibbons, Mollie B. Cherry & of KQEN. 18. Rhode Island Hospital Trust Co. (75% in general manager Ann. July tion of Stereocast Inc. for new FM on 105.3 trusteeship), William H. Goodman & Mollie WIVE Ashland, Va. -Seeks assignment of mc; ERP 1.4 kw; ant. height 300 feet, in B. Cherry (each 10% individually) and license from John Laurino (50 %) and Lynn, Mass., without prejudice to filing ap- Arnold F. Schoen Jr. (5 %) to Outlet Co., Robert E. Cobbins and James L. Reeder plication after FM freeze has ended, if chan- corporation with over 50 stockholders. Con- (each 25 %), d/b as WDYL Radio Inc., to nel is available. Action July 17. sideration $6,100,000. Outlet Co., department Roanoke Rapids Radio Cnrp. (70.6 %) and By separate letter, commission dis- store, owns WJAR -AM -TV Providence, R.I. John W. Boone Jr. (29.4 %), tr /as United missed and returned similar application of Action July 17. Broadcasters Inc.; Roanoke Rapids Radio Charter Broadcasting Corp. for new FM WHFS(FM) Bethesda Md.-G ranted is owned by Henry M. Best Jr. and Roy on 105.3 mc in Lynn which had previously transfer of control of licensee corporation, L. Davis (each 32.5 %), Mrs. Milton Best been accepted for filing because of mutual High Fidelity Broadcasters Inc.. from (15 %), Roland McClamrock (10 %) and exclusivity with then pending application Robert J. Carpenter (30 %), William A. William C. May and Nora F. Patterson of Harvey Sheldon for renewal of license Tynan (19 %) and others to H. Philip (each 5 %). Consideration $51.209. Roanoke of WUPI(FM) Lynn, since dismissed. Ac- Nesbitt (63.89 %), Emil L. O'Neil (31.85 %) Rapids Radio is licensee of WCBT Roanoke tion July 17. and others, tr /as Dixon Industries Inc. Rapids; Dr. Boone is physician; Mrs. Best Consideration $30,000. Dixon Industries is half owner of insurance agency: Mr. By order, commission waived Sect. 1.354 manufactures electronic equipment. Action McClamrock is majority owner of WCHL of rules and accepted for filing application July 17. Chapel Hill. N. C.; Mr. May is painting of Ward Broadcasting Co. for mod. of li- contractor; Mrs. Patterson is widow. Ann. cence to change hours of operation of KEES Gladewater, Tex. -Granted assign- KCKG ment of license from Ellis E. & Rayford July 23. Sonora, Texas, from uni. to SH (is G. Tidmore (66 licensed on 1240 kc, 250 w -N, 1 kw -LS). ?5% jointly) and Delwin W. WPFP Park Falls, Wis. -Seeks assign- Action July 17. Morton (33 !S %), d/b as Golden Triangle ment of license from Gordon F. Schluter Enterprises, to Mr. Morton and Orman L. (100 %) to Desmond H. Callaghan, Thomas Commission announced that for August, Kimbrough (each 50 %), tr /as Gemini Enter - B. Beckwith (each 21.9 %) and others, tr,'as 1963, it has delegated to chief, Broadcast

102 (FOR THE RECORD) BROADCASTING, July 29, 1963 PROFESSIONAL CARDS

-Established 1926 JANSKY & BAILEY JAMES C. McNARY - GEORGE C. DAVIS Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Offices and Laboratories RADIO & TELEVISION National Press Bldg. Upper Montclair, N. J. 1339 Wisconsin Ave., N.W. 527 Munsey Bldg. Wash. 4, D. C. Pilgrim 6 -3000 STerling 3 -0111 Washington 7, D.C. FEderal 3 -4800 Laboratories, Great Notch, N. J. Telephone District 7 -1205 Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

A. D. Ring & Associates COMMERCIAL RADIO GAUTNEY & JONES Lohnes & Culver EQUIPMENT CO. 41 Years' Experience in Radio Everett Dillard, CONSULTING RADIO ENGINEERS L. Gen. Mgr. Engineering Munsey Building District 7 -8215 Edward F. Lorentz, Chief Engr. 930 Warner Bldg. National 8 -7757 INTERNATIONAL BLDG. 1710 H St., N.W. 298 -6850 Washington 4, D. C. Washington 4, D. C. DI 7 -1319 WASHINGTON 6, D. C. WASHINGTON 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

L. H. Carr & Associates A. EARL JR. KEAR & KENNEDY CULLUM, GUY C. HUTCHESON Consulting CONSULTING ENGINEERS Cr Box Radio Television 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE P.O. 32 CRestview 4 -8721 Engineers WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Washington 6, D. C. Fort Evans MElrose 1 -8360 1000 Conn. Ave. Leesburg, Va. Member AFCCE ARLINGTON, TEXAS Member AFCCE Member AFCCE

SILLIMAN, MOFFET GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON CONSULTING ENGINEERS & KOWALSKI CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Radio -Television Associate 1405 G St., N.W. Communications -Electronics Box George M. Sklom 68, International Airport Republic 7 -6646 901 20th St., N.W. San Francisco 28, California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 Washington 5, D. C. Federal 3 -1116 Riverside, Ill. IA Chicago suburb) Diamond 2 -5208 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH J. G. ROUNTREE JOHN B. HEFFELFINGER & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING ENGINEER 9th Floor, Securities Bldg. 8200 Snowville Road 9208 Wyoming PI. Hiland 4 -7010 P.O. Box 9044 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Austin 56, Texas KANSAS CITY 14, MISSOURI Washington 5, D. C. Phone: 216 -526 -4386 Member AFCCE Member AFCCE GLendale 2 -3073

VIR N. JAMES A. E. Towne Assocs., Inc. PETE JOHNSON MERL SAXON RADIO ENGINEERS TELEVISION and RADIO CONSULTING Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER Applications and Field Engineering ENGINEERING CONSULTANTS 232 S. Jasmine St. Applications -Field Engineering 622 Hoskins Street 420 Taylor St. Phone: (Area Code 303) 333 -5562 Kanawha Hotel Bldg. Francisco Suite 601 Lufkin, Texas DENVER 22, COLORADO San 2, Calif. Charleston, W.Va. Dickens 2 -6281 Member AFCCE. PR 5 -3100 NEptune 4 -4242 NEptune 4 -9558

WILLIAM B. CARR RAYMOND E. ROHRER E. HAROLD MUNN, JR. JOHN H. MULLANEY & Associates Consulting Engineer BROADCAST ENGINEERING and ASSOCIATES Consulting Radio Engineers A Division of Multronics, Inc. AM -FM -TV CONSULTANT Multronics Building Bldg. Microwave 436 Wyatt Box 220 5712 Frederick Ave. Rockville, Md. P. 0. Box 13287 Washington 5, D. C. Coldwater, Michigan (a suburb of Washington) Fort Worth 18, Texas Phone: 347 -9061 Phone: 301 427 -4666 Phone: BRoadway 8 -6733 Member AF006 BUtler 1 -1551 Member AFCCE

PAUL DEAN FORD Broadcast Engineering Consultant Service Directory 4341 South 8th Street Terre Haute, Indiana Wabash 2643

RADIO CAMBRIDGE CRYSTALS COMMERCIAL contad BARKLEY & DEXTER LABS., MONITORING FREQUENCY CO. PRECISION BROADCASTING MAGAZINE INC. PRECISION FREQUENCY MEASURING SERVICE 1735 DeSales St. N.W. MEASUREMENTS Donald P. Wise James M. Moran SPECIALISTS FOR AM -FM -TV AM -FM -TV Washington, D. C. 20036 Consulting, Research 0 445 Concord Ave., for Broadcasting, 103 S. Market St., Development for availabilities Government Lee's Summit, Mo. Cambridge 38, Mass. Industry G ME 8 St. Diamond 3 -3716 Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 Phone: -1022 50 Frankfort Fitchburg, Massachusetts

103 BROADCASTING, July 29, 1963 By memorandum opinion and order in proceeding on AM application of Brush Broadcasting Co., Wauchula, Fla., denied SUMMARY OF COMMERCIAL BROADCASTING late filed petition by Hardee Broadcasting Co. (WAUC), Wauchula, for addition of Compiled by BROADCASTING, July 24 issue concerning premature construction of facilities by applicant. Action July 22. ON AIR NOT ON AIR TOTAL APPLICATIONS Granted petition by Arthur D. Smith Lic. CP's CP's for new stations Jr. (WMTS), Murfreesboro, Tenn., to extend AM 3,810 50 146 348 time to Aug. 5 to file oppositions to petition by North Alabama Broadcasting Co. to en- FM 1,091 29 88 190 large issues in proceeding on AM applica- TV 520' 55 85 115 tion. Action July 22. Granted petition by Berkshire Broad- casting Corp., Stratford, Conn., to extend time to Aug. 15 to file exceptions to initial OPERATING TELEVISION decision in proceeding on AM application, STATIONS et al. Action July 22. Compiled by BROADCASTING, July 24 By memorandum opinion and order in proceeding on application of Geoffrey A. TOTAL Lapping for new AM in Blythe, Calif., in Doc. 14691, (1) denied petition by respondent VHF UHF TV KYOR Inc. (KYOR), Blythe, to enlarge Commercial 484 91 578 issues; and (2) on own motion, enlarged issues to determine (a) efforts made by Non -commercial 47 21 68' Lapping to ascertain programing needs and interests of area to be served and manner in which he proposes to meet such needs and interests, and (b) in light of evidence adduced in connection with "suburban" is- COMMERCIAL STATION BOXSCORE sue, whether Lapping can be relied upon to carry out program proposal. By separate Compiled by FCC, June 30 memorandum opinion and order denied late filed petitions by Lapping to delete issues

AM FM Tv added March 7 - by Review Board and to issues. Licensed (all on air) strike KYOR's petition to enlarge 3,809 1,090 519 Action July 18. CP's on air (new stations) 51 30 56 By memorandum opinion and order in CP's not on air (new stations) 137 87 85 proceeding on applications of Harry Waller - Total authorized stations 3,997 1,207 560' stein, receiver, Television Co. of America Applications for new stations (not In hearing) 210 Inc., for renewal of license, assignment of 178 67 license, Applications for new stations hearing) 146 and transfer of control of KSHO- (in 13 53 TV Las Vegas in Docs. 14006-8, (1) granted Total applications for new stations 356 191 120 joint petition by applicant parties for Applications for major changes (not in hearing) 254 90 47 waiver of Sect. 1.362 of rules insofar as it Applications for major changes requires publication immediately after des- (in hearing) 54 3 8 ignation for hearing; and (2) waived Sect. Total applications for major changes 308 93 55 1.362 insofar as it requires statement con- Licenses deleted 0 2 0 cerning such notice be filed within seven CP's deleted 2 o days of last day of publication, and accepted tendered notice. Action July 18. 'Does not include six licensed stations off air By memorandum opinion and order in 'Includes three stations operating on unreserved channels proceeding on AM applications of Southern Radio & Television Co., Lehigh Acres and Robert Hecksher (WMYR), Fort Myers, both Florida, in Does. 14909 -10, (1) granted Bureau, authority to act on certain broad- Routine roundup request by Broadcast Bureau to withdraw cast applications for transfers of control and motion to dismiss applications for failure to assignment of licenses normally acted upon ACTIONS BY REVIEW BOARD comply with Sect. 1.362 local notice re- by commission, including cases involving In consolidated proceeding on applica- quirements; (2) granted joint request by exception but not waiver of three -year C. M. Taylor for new AM stations in Eliza - applicants for waiver of Sect. 1.362 of rules rule (Sect. 1.365 of rules). Action July 17. bethton and Blountville, respectively, both insofar as publication in weekly newspaper Tennessee, Docs. 15111 -2, and broadcast immediately after designa- By memorandum opinion and order, in granted petition tion of hearing; and (3) accepted tendered by Taylor to extend time to Aug. 5 to file commission approved agreement whereby opposition to Holston's petition to enlarge notice. Action July 18. Millinocket Broadcasting Co. withdraws ap- issues. Action July 24. By memorandum opinion and order in plication for new AM on 1240 kc, 250 w -N, By memorandum opinion and order in consolidated proceeding on applications of 1 kw -LS, at Millinocket, Me., and competing proceeding on AM application of K BAR J Marshall Broadcasting Co. and Wright applicant, Mid -Maine Broadcasters Inc. will Inc.. Hastings, Neb., (1) granted applicant's Broadcasting Co. for new AM station in reimburse Millinocket $1,263 for expenses petition for acceptance of late publication of Marshall and East Lansing, respectively, incurred in prosecuting application. By hearing notice, and (2) waived Sec. 1.362 of both Michigan, in Does. 15017 -8. dismissed as separate action, commission waived Sect. rules insofar as it requires publication im- moot motion by Wright for leave to file 1.354(j) (1) of rules and granted Mid -Maine mediately following release of commission's reply to Marshall opposition to Wright's Broadcasters Inc. application for new AM order specifying time and place of hearing motion for leave to amend application. Ac- on 1240 kc, 250 w -N, 1 kw-LS, in Millinocket, and accepted tendered notice. Action July tion July 18. Me.; condition. Action July 17. 22. ACTIONS ON MOTIONS Commission, by office of opinions and review, granted petition by Ridge Radic Corp., Windber, Pa., to extend time to Aug. -- SUBSCRIPTION APPLICATION -- 7 to file application for review of Review Board's March 7 decision in consolidated BROADCASTING The Businessweekly of Television and Radio AM proceeding on application and that of Windber Community Broadcasting System 1735 DeSales Street, N.W., Washington, D. C., 20036 -o Windber, in Docs. 13736, 14282. Action July 23. Please my start subscription immediately for- Commission, by office of opinions and 52 weekly issues $8.50 104 weekly issues $14.00 Payment attached review, granted petition by Broadcast Bu- reau to extend time from July 22 to Aug. 1 52 issues & 1964 Yearbook $13.50 Please bill c to file reply to exceptions in Kent- Canton- o El 1963 Yearbook $5.00 (so long as supply lasts) Kent -Ravenna, Ohio, AM proceeding. Ac- tion July 23. o. Commission granted request by Func- name tional Music Inc. (WFMF(FM)), Chicago. title /position* to extend time from July 8 to Aug. 1 to file reply comments in rulemaking concern- address Business ing simplex operation by FM stations. Ac- Home tion July 17. On request of all parties in proceeding on AM applications of North Atlanta Broad- casting Co. and J. Lee Friedman, North Atlanta, Ga., further extended time from city Zone state July 19 to Aug. 16 to file initial proposed findings and from Aug. 7 to Sept. 4 for replies. Action July 17. company name On request by Broadcast Bureau and without objection by other parties, fur-.

104 (FOR THE RECORD) BROADCASTING, July 29, 1963 ther extended time from July 19 to July 29 By Hearing Examiner ing examiner's memorandum opinion and to file initial proposed findings and from Annie Neal Huntting order released July 10; by separate order, July 29 to Aug. 12 for replies in proceeding granted request of Edina Corp. to stay on AM applications of Southern Radio and In Rochester, N. Y., TV channel 13 pro - nunc pro tune until July 12 effective date Television Co., Lehigh Acres, and Robert ceeding in Does. 14394 et al., (1) granted of July 10 memorandum opinion and order. Hecksher (WMYR), Fort Myers, both Flor- petition by Rochester Area Educational Action July 17. ida. Action July 16. Television Association Inc. for leave to amend application to show death of Dr. By Hearing Examiner Sol Schildhause Robert L. Springer and facts occasioned By Chief Hearing Examiner thereby and (2) on own motion, reopened Pursuant to agreements reached at July James D. Cunningham record, incorporated into record facts stated 18 prehearing conference in proceeding on Designated Examiner Sol Schildhause in amendment, and again closed record. AM application of Central Broadcasting Co. to preside at hearing in proceeding on AM Action July 22. (WCGC), Belmont, N. C., scheduled certain application of Dutchess County Broadcast - On own motion, corrected in various procedural dates and continued Sept. 5 ing Corp. (WKIP), Poughkeepsie, N. Y.; respects transcript of record in proceeding hearing to Oct. 29. Action July 18. scheduled prehearing conference for Sept. 9 on AM applications of Newton Broadcasting and hearing for Sept. 27. Action July 23. Co., Newton, and Transcript Press Inc., By Hearing Examiner Herbert Sharfman Dedham, both Massachusetts. Action July 19. Granted motion by Beamon Advertising Designated Examiner Forest L. McClen- Inc., Daingerfield, Tex., to correct transcript ning to preside at hearing in proceeding By Hearing Examiner David I. Kraushaar on AM application of KAYE Puyallup, in proceeding on AM application. Action Wash.; scheduled prehearing conference for Granted petition by Muncie Broadcast - July 16. Sept. 10 and hearing for Oct. 8. Action July ing Corp., Muncie, Ind., to change date to 23. July 30 for exchange of direct case exhibits BROADCAST ACTIONS and to Sept. 20 for rebuttal exhibits, and by Broadcast Bureau P. to continue Sept. 23 hearing to Sept. 30 in Actions of July 23 By Hearing Examiner Basil Cooper proceeding on AM application. Action July Granted petition and supplement by 23. WAPE Jacksonville, Fla.- Granted in- 690 25 Rhinelander Television Cable Corp., for Issued order after July 19 prehearing creased daytime power on kc, from leave to amend application for new AM in conference in proceeding on AM applica- kw to 50 kw, continued nighttime operation Rhinelander, Wis., to modify in minor de- tion of Hampden-Hampshire Corp. (WHYN), with 10 kw; make changes in daytime ant. gree manner in which proposed construc- Springfield, Mass., and scheduled certain system (increase height); and make changes tion is to be financed. Action July 19. procedural dates and ordered that hearing in ground system; conditions. will commence as scheduled on Sept. 10. WDAE Tampa, Fla.- Granted license Granted petition by Broadcast Bureau covering use of old main trans. as aux. to extend time from July 18 to July 29 to Action July 19. file proposed findings in proceeding on AM trans. application of WKYR Inc. (WKYR), Cum- By Hearing Examiner Jay A. Kyle KCJC(FM) Kansas City, Kan. -Granted berland, Md. Action July 18. CP to install new trans. and new ant., in- By memorandum opinion and order in crease ERP to 76 kw and decrease ant. proceeding on application of Geoffrey A. height to 250 feet. By Hearing Examiner Lapping for new AM in Blythe, Calif., James D. Cunningham cancelled and set aside July 17 order estab- WMBC Macon, Miss. -Granted authority lishing dates for filing proposed findings of to operate SH (7 a.m. to 7 p.m.) for period Granted petition by Broadcast Bureau ending Oct. 15. to extent of time July 22 fact and conclusions of law, as well as re- extending from plies. Action July 23. KCKG Sonora, Tex. -Granted extension to Aug. 12 to file proposed findings and, of authority to operate with sign -off 6 p.m. on own motion, extended time from Aug. 5 Rescheduled Sept. 5 hearing for Sept. 20 (except for special events) for period end- to Sept. 9 to file replies in proceeding on in proceeding on AM application of Arthur revocation of license and SCA of Carol D. Smith Jr. (WMTS), Murfreesboro, Tenn. ing Oct. 22. Action 19. Music Inc. for WCLM (FM) Chicago. Action July Actions of July 22 July 23. By memorandum opinion and order. granted petitions by Northern California WTVO(TV) Rockford, Dl.- Granted li- By Hearing Examiner Millard F. French Educational Television Association Inc. for cense covering changes; ERP 178 kw vis. leave to amend application for new *TV on and 89.1 kw aur. On own motion, scheduled conference channel 9 in Redding, Calif., to reflect WMTW -TV Poland Spring, Me.- Granted for Sept. 18 in proceeding on AM applica- guarantee of Shasta Telecasting Corp. licenses covering changes (main trans. and tions of Saul M. Miller, Kutztown, and Bi- (KVIP -TV, channel 7), Redding, commit- ant.); ERP 87.1 kw vis. and 43.6 kw aur.; States Broadcasters, Annvllle- Cleona, both ments made to petitioner by Sacramento and use of old ant. as aux. ant. Pennsylvania, in Does. 14425, 14440. Action Valley Television Inc. Action July 17. WBAY-TV Green Bay, Wis.- Granted li- July 22. Granted petition by Broadcast Bureau cense covering changes (main trans. and In Largo, Fla., TV channel 10 proceed- to extend time from July 17 to July 31 to ant.) . ing in Does. 12445 et al., granted motion by file proposed findings, and extended time KRTV(TV) Great Falls, Mont.-Granted WTSP-TV Inc. and corrected transcript as from July 31 to Aug. 14 for replies in pro- license covering changes. requested, with certain exceptions, and, on ceeding on AM application of Geoffrey A. own motion, further corrected transcript. Lapping, Blythe, Calif. Action July 17. WATR -TV Waterbury, Conn.-Granted Action July 17. mod. of CP to change ERP to 9.4 kw vis. Rescheduled from 10:00 a.m. to 11:00 0.94 kw aur.; ant. height 510 feet. a.m. July 22 further hearing in proceeding and By Hearing Examiner Arthur A. Gladstone on AM applications of Jupiter Associates WGHP -TV High Point, N. C.- Granted Inc., Matawan, N. J., et al. Action July 16. mod. of CP to change type trans. and make Granted petition by O. L. Withers, other equipment changes. Woodburn, Ore., to continue July 29 hearing to Sept. 23 in proceeding on AM appli- By Hearing Examiner Actions of July 19 cation. Action 18. Chester F. Naumowicz Jr. July KUSD -TV Vermillion, S. D.- Granted li- Upon request by Gordon County Broad- cense. By Hearing Examiner Walther W. Guenther casting Co., extended time to Aug. 7 to Pursuant to agreement of parties at file proposed findings and to Aug. 14 for WWUP -TV Sault Ste. Marie, Mich.- July 22 prehearing conference in proceed- replies in proceeding on AM application of Granted license. ing on AM applications of Community Blue Ridge Mountain Broadcasting Inc., WPBN-TV Traverse City, Mich.- Granted Broadcasting Inc. (WHPB), Belton, S. C., Ellijay, Ga. Action July 22. license covering changes; specify type ant.; and Cleveland County Broadcasting Inc. In consolidated AM proceeding on ap- ant. height 1125 feet. (WADA), Shelby, N. C., scheduled certain plications of Edina Corp., Edina, and Te- KXTV(TV) Sacramento, Calif.- Granted procedural dates and continued Sept. 11 desco Inc., Bloomington, both Minnesota, in licenses covering changes (main trans. and hearing to Sept. 25. Action July 22. Does. 14739-40, granted request of Tedesco Continued on page 111 By memorandum opinion and order in to stay until July 19 effective date of hear- proceeding on AM application of Bay Shore Broadcasting Co., Hayward, Calif., denied applicant's request for discontinuance of taking of joint measurements and resump- tion of hearing on basis of heretofore ex- changed engineering exhibits. Action July 18. R. C. CRISLER & CO., INC. By Hearing Examiner Isadore A. Honig BUSINESS BROKERS FOR TV & RADIO PROPERTIES Granted petition by Broadcast Bureau 24 to further extend time from July to Aug. LICENSED SECURITIES DEALERS B to file proposed findings and, on own motion, extended time from Aug. 5 to Aug 19 to file replies in proceeding on AM applica- UNDERWRITING - FINANCING tion of Brainerd Broadcasting Co. (KLIZ), Brainerd, Minn. Action July 23. Granted petition by Broadcast Bureau to extend time from July 23 to Aug. 2 to file proposed findings and from Aug. 6 to Aug. CINCINNATI - 16 for replies in proceeding on AM application of Delaware Valley Broadcasting Co. Richard C. Crisler, Paul E. Wagner, Alex Howard (WAAT), Trenton, N. J. Action July 19. 5th /3rd Bank Building, phone 381 -7775 Granted motion by Delaware Valley Broadcasting Co. (WAAT), Trenton, N. J., NEW YORK to reopen record in proceeding on AM ap- - plication to receive corrective engineering 733 Third Avenue, Suite 2105, phone MUrray Hill 7 -8436 data (exhibit 2) and again close record. Ac- tion July 17.

BROADCASTING, July 29, 1963 105 CLASSIFIED ADVERTISEMENTS iPayable in advance. Checks and money orders only.) (FINAL DEADLINE- Monday preceding publication date.) SITUATIONS WANTED 20e per word -$2.00 minimum HELP WANTED 25* per woad -í2A0 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGEN- CIES advertising requires display space. AU other classifications 30 per word-$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. Arrumars: 1i transcription, or bulk oackages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions photos etc., sent to boa numbers are sent at owner's risk. Baoepcesru+a expressly repudiates any liability or responsibility for their custods or reruns

RADIO Help Wanted- (Cont'd) Help Wanted-(Cont'd) Help Wanted -Management Sales Announcers Southern California, immediate opening for Salesman -announcer; excellent deal for ex- Midwest chain operation has several open- solid salesman, capable of management, perienced combination salesman -announcer ings for 1st phone personalities and news- with top station multiple chain. Good at top -rated modern music station, medium men. Security and opportunity for ad- starting salary. Box G -12, BROADCAST- Pennsylvania market. J -330, BROADCAST- vancement are both available. Send tape ING. and resume to Box J -120, BROADCAST- ING. ING. Management opportunity. Wanted: A sales - Religious time salesman to sell preachers partner, with experience in sales field for Southern California's leading religious Classical music man with solid combo proven. Preferably family man. Must have station. $500 per mo. draw against lib. operate -announce commercial experience. cash to invest. 20% stock available to commission. Car furnished if necessary. Smooth delivery and voice, must be so- right party, with possibility of 50%. Station Send resume and snapshot. Box J -333, phisticated in classical music programing. value $75,000.00 in market of 3 other locals. BROADCASTING. References and resume only. Box J -158, Located in Utah in 2nd largest metropolitan BROADCASTING. area. 125,000 population. Box J -3, BROAD- Announcer -Salesman. Fast pace, but no CASTING. screamer. Metropolitan. Box J -362, BROAD- Qualified announcer with first class ticket CASTING. for Oklahoma radio station. Box J -289. Wanted manager for aggressive Illinois sta- BROADCASTING. tion with metropolitan service areas popu- Experienced salesman for WCLW am and lation in excess of 200,000. Must be capable fm. Send replies direct to WCLW, 771 Warm, personable announcer wanted for of directing sales, news and programing McPherson, Mansfield. Ohio. leading Houston adult music station. Imme- departments and be good at promotion. diate opening. Experience and resonant Well established operation. Middle of the Salesman- announcer opening immediately. voice a must. Send tape and resume to road music, fine news reputation. Salary Above average pay, many company bene- Box J -292, BROADCASTING. open. Write Box J -131, BROADCASTING. fits, unusual opportunity to join one of North Carolina's finest small market sta- Announcer, Wanted: assistant manager for station in tions. Must be dependable, sober, com- experienced in play -by -play in pro- football for new facility in northern New large Illinois city. Should be strong munity minded, experienced and willing Hampshire. Send tape, resume, etc. Box graming, promotion and news. Salary in to grow with a growing chain. Write or J -303, BROADCASTING. accord with ability and experience. Fine call 246 -6601, J. Ardell Sink, General Man- opportunity for sharp, competent broad- ager, WKSK, West Jefferson, N. C. caster. Write Box J -132, BROADCASTING. Professional modern music radio group in Opportunity knocks! Salesman resigned to east has opening (because of promotion) for General manager strong in sales. Mid- accept sales management position at smal- strong morning man and one other dj. Both west. Successful record and good refer- ler station. We were just at the brink of must have good news understanding and ences essential. Box J -256, BROADCAST- adding a third salesman -so here is the delivery. High rated station in one of top ING. opportunity if you can sell, can become ten markets. Consider applicants from part of the community, can get along with smaller markets if they have necessary the staff. and are ready for a first rate oper- ability and potential. Must be steady, reli- Sales and station manager -West coast ation. We have a group hospital plan, and able, enthusiastic and creative. No scream- near major metropolitan area -1,000 watts a pension plan. Staff doesn't have much ers, drifters, boozers or chasers. Station has full time -opportunity for investment - turnover -two have been here 15 years. solid, warm and friendly atmosphere. Excel- please write Box J -227, BROADCASTING. New man will have a protected account lent opportunity. Send complete back- list already billing in excess of guarantee - ground, actual air -check tape and recent Entron, Inc. a leading community antenna but guarantee's there too. Management one photo or snapshot. Box J -310, BROAD- system equipment manufacturer and sys- of the nation's most active in broadcast CASTING. tem owner has two system manager posi- circles. Our town is a quad city area of tions open (One in the southwest and the more than 35,000 located 75 miles from other in Pennsylvania). While specific ex- Chicago. Great place to live great people - Good, steady, sober morning man with perience in catv is not necessary, ap- this may be your opportunity. Send photo first phone. Able to do maintenance. Box plicants should have minimum of three and resume to Bill Dahlsten, General Man- J -321, BROADCASTING. years in station management experience, ager. WLPO, LaSalle, Illinois. including knowledge of sales promotion, Here's a real opportunity. Single station Swinging dee -jay for high -rated number modern business controls and some market with potential unlimited. Will fur- one, top forty station, medium Penn- financial management. Some technical nish account list of established businesses sylvania market; salary open. Box J -329 background will be helpful. Resumes in- that will exceed guarantee. Prefer man BROADCASTING. cluding salary history and salary require- who and announce own com ments should be addressed to Treasurer, can write mercies. Top flight staff to work with. Midwest TV station Entron, Inc., 2141 Industrial Parkway, 15% commission, guarantee, and car allow- invites applications Silver Spring, Md. from experienced radio announcers. Op- ance. Excellent insurance program, must portunity for news, commercials, children's be married. Live in beautiful vacation program. Send picture, audio tape to Box land of Wisconsin. No bad habits. Write J -348, BROADCASTING. Sales WOBT, Rheinlander, Wis. Columbus, Ohio ... Immediate opening for Sales Manager wanted. Top opportunity in Experienced staff announcer for gooc good salesman, management experience or 100,000 market. Midwest. Need idea man who music kilowatt near Chicago. Excellent ready. Top independent. Growing chain, is real driver. Must be experienced and starting salary, many extra benefits foi write fully. Box have good pa t record. Write fully. Box mature man who can gather, write anc G13, BROADCASTINGPlease J -43, BROADCASTING. deliver news, newsmobile reports, plus bright music shows. Send tape, complets Do you have sales relationship with radio resume, telephone number. Box J -359 Sales promotion writer, strong on research, management in your region or state? BROADCASTING. sales presentation and ideas in top five mar- Representatives are needed by new radio ket. Box H -128, BROADCASTING. syndication team. Send profile to P. O. Box 510. Tucson, Arizona. Bright. Happy. Fast but no rock & roll nor frantic. Box J -363, BROADCASTING. Radio salesman wanted. We are a fulltime One application opens 600 station contacts middle road facility in a Metropolitan Dozens of obs for qualified men. Write: Michigan market, and have learned we may Broadcast Employment Service, 4825 Tenth Wanted: combo -announcer, first phone lose one of our salesmen in the coming Avenue South, Minneapolis 17, Minnesota. needed immediately, 1,000 watt low fre- months. His list has been yielding com- quency. Small Virginia town, good signal missions of over $10,000 per year. We are over 2 million people in .05MV coverage. anxious to hear now from experienced Announcers $100 per week to start. Must have experi- salesmen desirous of discussing this posi- ence. Box J -366, BROADCASTING. tion in strictest confidence. Prime requests Capable deejay newsman. Illinois adult are a proven sales record in local radio music kilowatt. Fine opportunity for quali- sales and the willingness to work hard. fied announcer who can gather, write and Adult good music format station in Penn- Make your resume as elaborate as you like, deliver news in professional manner, sylvania's Lehigh valley needs good stall and please enclose photo. This is a perma- present bright music shows. Excellent pay, announcer with first phone. No mainten- nent and rewarding position with a good many fringe benefits. Send tape, complete ance, strong on announcing. Box J -193, station. Box J -316, BROADCASTING. resume. Box H -138, BROADCASTING. BROADCASTING.

106 BROADCASTING, July 29, 1963 Help Wanted - (Cont'd) Help Wanted-(Cont'd) Situations Wanted- (Cont'd1 Announcers Technical Management

Experienced, all-around announcer for 1 kw South Carolina regional daytimer needs first Need a manager or program director daytimer, about September 1st. Must ad -lib class engineer for maintenance, plus ability 4 years experience in successful manage- or and make some public appearances. Prefer desire for Combo work. Long established ment . . 6 years as di . . . interested In permanent family man to become part of operation with low personnel turnover. Will seeking modern format only . heavy 10,000. 40. consider school good college town of Not a top tech graduates. Salary open on sales and promotion . . . family man. Reronable hours, $125.00 weekly to start. depending on experience or qualifications. college grad., 34 Tape, Send full information in first letter. aged excellent resume and photo to KBRK, Brook- Any references . . will consider all locations. ings, S. D. tapes will be returned. Box J -308, BROAD- Available August 15th. Box J -247, BROAD- CASTING. CASTING. Need announcer beginning August 25th. 9400.00 per month to start. KBRZ, Freeport, Florida resort area daytimer needs an- Metro -market experienced "go- get -em" Texas. nouncer. Send tape, resume and shapshot. sales manager looking for next rung up State minimum starting salary. Box J -312, on ladder. All past references open for Opening for announcer with restricted per- BROADCASTING. inspection. Money's worth guaranteed. mit. Non -personality type operation. Good Box J -254, BROADCASTING. news and commercial delivery required. Chief engineer for full maintenance and Want young, single man, KVWM, Showlow, announcing radio. Mississippi. Send tape of Experienced, sales oriented manager Arizona. voice and qualifications. Box J -320, BROAD- avail- CASTING. able immediately to take over your station. Stable 34, family man. Box J -275, Wanted: Announcer with first class license. BROADCASTING. Station WAMD, Aberdeen, Md. Transmitter engineer for northern West Virginia directional. Permanent job. Ex- Absentee owners: Breakup of corporation Immediate opening for nightime di. Adult perience not necessary. Send resume and formed to purchase major market radio music kilowatt. Market over 50,000, plus recent photo to Box J -358, BROADCAST- station has left its president available to 18,000 Purdue students. Send tape and re- ING. manage yours. Past 6 months spent de- sume, including salary requirements to veloping programming, sales, and promo- Dick Lingle, WASK, Lafayette, Ind. tion to triple present gross; plus 10 years Wanted, first class radio telephone operater. previous experience as disc jockey, pro- Employment immediate. Contact Mike Don- gram director, salesman, sales manager, 2 staff positions now open radio -tv an- ovan. KANA Radio, Anaconda, Montana. general manager. As salesman In 1962, sold nouncer and newsman. Experience re $80,000 for one of nation's leading stations. quired. WBOC Inc., Salisbury, Md. Immediate opening for chief engineer, Expert on latest program and office auto- WBMD, Baltimore, Md. Know board work - mation. Cut costs, increase sales; we'll share Swinging deejay with 1st phone for #1 must have thorough knowledge not just 1st the profits. All markets considered. Box top 40 station. Minimum technical sched- ticket. Chain operation with excellent fu- J -302, BROADCASTING. ule. Immediate opening. Call or write ture for right man. Send complete resume C. A. Bengston, WENE, Endicott- Bingham- and references. General /station manager, seeking change ton, New York. Phone Stillwell 5 -3351. for valid reasons. Presently employed as general manager, metropolitan station, 12 Engineer with first phone. Fulltime opening years management, sales, promotion, pro- Great opportunity for competent sports - beginning last week of August. Contact John graming, merchandising. Former national dj, strong on play -by -play. Great sports Whitacre, WILS, Lansing, Michigan. IV 2- sales manager. major market. Desirous of and outdoors area. Send tape references 1655. locating medium or small market, with peo- and salary requirements to William Winn, ple of integrity. Excellent personal and in- Program Director, WESB, Bradford, Pa. Opening available immediately for qualified dustry references. Full resume upon re- chief, call collect Glenview 88715. Arnold quest. Box J -311, BROADCASTING. Announcer, 1st phone -5,000 watt midwest Lerner, WLLH, Lowell, Mass. independent has immediate opening. Em- General /sales manager. 51 years old. 30 years phasis on air work, little maintenance Wanted -Dedicated Christian chief engineer. in radio. . . 17 years in management. Im- Run own board. Send tape, photo, refer- Non profit commercial fm station. Combo mensely capable, experienced, cost consci- ences, complete resume, first letter, WMIX, job. Position open immediately. WTOF. ous, efficient, aggressive, adaptable, diplo- Mt. Vernon, Illinois. Christian Broadcasting Association, Box 909, matic, competitive, civic -minded and in- Canton, Ohio, c/o President. genious. Available August 15. Present station being sold. Prefer city 50,000 or more. Young announcer -salesman. Guarantee Write /wire Box J -313, BROADCASTING. 1100 weekly to start. WSTV, Stuart, Fla. Young single man, 1st phone, no experience, good voice. Write Charlie, Carpenter, 7354 Dave St. Sacramento 28, Calif. Aggressive salesman with 10 years radio -tv Country music di . good opportunity sales experience seeking sales management In Atlanta market for mature announcer position. Top tv salesman in 3- station mar- able to hard -sell, ad -lib commercials, en- One application opens 600 station contacts. ket. National and regional sales experience tertain on c &w. Must have thorough back - Dozens of jobs for qualified men. Write: plus agency background. Top references. ground in all these phases. No drunks or Broadcast Employment Service, 4825 Tenth Resume and photo on request. Box J -317, Boaters. Send tape & letter to Wm. B. Avenue South, Minneapolis 17, Minnesota. BROADCASTING. Hill, radio station WTJH, East Point Georgia. Sales manager; excellent executive, can Production -Programing, Others properly delegate authority, recruit and Announcers needed, also audition tapes re- direct staff, powerful presentations, excel- corded, duplicated, edited. Resumes written. News editor wanted for Ill. kilowatt metro- lent follow-through, skillful closer, 20 years edited, printed. 24 -hour service. Darden politan, strong in news coverage. Progres- experience, major market, small market, Assocs., Box 231, Roosevelt, N. Y. sive, long established station with 3 profes- radio -television. College, family man, clean sional newsmen. record. Now employed by property being Salary excellent, merit sold. Box J -323. BROADCASTING. One application opens 600 station contacts. raises. Give full details of experience and Dozens of obs for qualified men. Write: references in 1st letter to Box J -I33, Broadcast Employment Service, 4825 Tenth BROADCASTING. Manager-13 years experience, all phases. Avenue South, Minneapolis 17, Minnesota. Excellent sales and promotion record. Cur- Top market station looking for negro per- rently employed. Desires station in Utah, DJ's learn the professional way to introduce sonnel experienced in programing and engi- Montana, Wyoming, New Mexico, Colorado a record. 300 interchangeable, intelligent neering depts., both radio and television. or Nevada. For information, write Box J- intros by excellent writers for vocals and College degree desired. 1st class license 347. BROADCASTING. instrumentals. $3.95. Broadcast Intros, 975 required for engineering. Box J -287, North 35th, Milwaukee 8, Wisconsin. BROADCASTING. Will give you odds of ten to one in a small bet that you can't find better quali- Technical Have opening for qualified play -by -play fications than those I have as manager or sports announcer. Good salary, good work - sales manager . and I never gamble! conditions. Send tape, snapshot and resume. You can lose a buck or two in the bet, but you can get a million dollars worth Chief engineer for directional am in major N. C. Station. Box J -309, Broadcasting, or Collect 919- 838 -3241. of experience from a highly reputable midwest market, who knows all phases of veteran broadcaster who in 27 years has maintenance. Prefer one who is good an never lost a job and is available now only nouncer, and can do some production. Box Farm director -To voice and sell award - for logical reasons. All inquires will be 3 -105, BROADCASTING. winning farm program at established 1- received and kept in confidence. Box J- kilowatt southwest Michigan independent 356, BROADCASTING. Do you have a first ticket and good on on shores of Lake Michigan. Immediate resume. maintenance? We are in a fine western opening. Send photo, tape, Young, aggressive, sincere, personable New York market and can offer you WHFB, Benton Harbor, Michigan. veteran; family; desires position executive program supervision or other radio op Basic respon- to match Box J- assistant top management. portunities your talent. sibilities: public, community relations . . . 231, BROADCASTING. SITUATIONS WANTED public affairs . publicity . . . promotion research, specialized airwork. Back- Top market station looking for negro per- Management ground: extensive, quality, commercial r -tv sonnel experienced in programing and engi- sportscasting . communications masters neering depts., both radio and television. degree . . university professor . etv College degree desired. 1st class license General Manager. Sales background. First pr, news information. Employed, wish required for engineering. Box J -286, phone. 17 years broadcasting. Top refer- to improve position. Top references. J -357, BROADCASTING. ences. Box J -163, BROADCASTING. BROADCASTING.

BROADCASTING, July 29, 1963 107 Situations Wanted-(Cont'd) Situations Wanted -(Coned) Situations Wanted- (Cont'd) Management Announcers Announcers

General and /or sales manager, 14 years Want sports position in radio or tv, experi- Second phone. Announcer 13 years ex- radio -TV experience. Outstanding sales enced in both as announcer, also sales. Ex- perience all phases except sports. 5 years record. 37 year old family man. Box J -364, cellent play -by -play of all sports. College program director in good music mediums. BROADCASTING. grad., 27, married. Will relocate for right 2 years college, speech. 2 years electronics job. Box J -318, BROADCASTING. school. Married, 2 children. $125.00 week Pittsburgh program director strong in pro with fringe for all and any hours you motion, production, news and sales, desires Middle of road announcer. Will relocate name. Available immediately, will travel station manager's position in metropolitan permanently in midwest eastern section of anywhere. Jim O'Quinn, TE 2 -7511, Beau- market. College graduate, married, 35 years the country or mid- Canada for right posi- mont, Texas. old, references. Box J -367, BROADCAST- tion. Four years commercial radio experi- ING. ence. Two years college, plus announcing Have experience and first phone. Depend- school. Strong on commercial work and able, any medium to small market. Engi- Sales news. Experienced north, south, east and neering or announcing. Eddie Crewford. west. Experienced in all phases of announc- 4017 Parkslde Dr., Dallas, Texas. ing. No prima donna. References and tape Sales or station management in Metropoli- on request. Box J -324, BROADCASTING. 1st phone jock! Highly experienced air per- tan Market. Am 37, college graduate, local sonality with first phone seeks slot with club and civic leader. 10 years with present Announcer -salesman wishes to relocate. Cur- modern, stable outlet. Heavy copy and pro- station as salesman, commercial manager, rently sign -on man with sales remainder of duction experience. Phone now, 305 -632- now station manager. In that period have day. 26, married, 1 child, 7 years experi- 3788. brought profits up from break -even point, ence. Good voice, good music, strong sales. to over $100,000 yearly with no better than Prefer midwest but will consider all offers fourth rank ratings. Have hired and trained from all markets. Box J -325, BROADCAST- Technical most effective sales force in market. Know ING. how to complete effectively yet maintain Former engineer in charge all maintenance standards and rate card. Have money to Top 40 only. No middle -of -the -road formats. mega watt uhf transmitter comples, de- invest if opportunity presents itself. Box Personality dj with first phone. Bright sires new construction and or mainten- J -319, BROADCASTING. sound - tight production - authoritative ance position Con. U. S. or overseas. U. S. news. Box J -339, BROADCASTING. citizen, presently employed in private in- Announcers dustry and holds security clearance. Box First phone. Country disc jockey, an- J -271, BROADCASTING. Announcer -five years experience. Studying nouncer, available, experienced. Desire for first phone- family man. Box J -84. permancy. Box J -341, BROADCASTING. First phone engineer -three years tv studio, BROADCASTING. some transmitter experience. Arkansas Available August 12th. Youthful, but ma- only. Write or call Herman Campbell, 504- ture disc jockey freelancer, wishes to re- 234 -6155, 504 E. Vermillion, Lafayette, La. First phone personality announcer with 7 turn to broadcasting. Five years experi years experience, tight board, production ence. Own news, board, and programing. First phone operator with eight years ex- conscious. Ready to move up. Want to Strong on production spots and show. Ac- perience desires chief's position. Experi- start. Box J -117, BROADCASTING. tive in civic programs. Tight and happy enced in directional, construction and wir- sound with any format. Prefer Indiana, ing. Desire midwestern location but will Creating a new humorous morning per- Michigan and Ohio, but will answer all in- answer any offer. No announcing experi- sonality was tough, but I've been num- quiries. Tape and resume from Box J- ence. William Gabbert, Rt. 2, Box 638, Hot ber one ever since. For good sized yearly 342, BROADCASTING. Springs Ark. income and you may take advantage of this creation. Box J -180, BROADCASTING. Need a pleasant voice? I've got one. 7 years Broadcast engineer -15 years in am -fm -t% experience. 29, married, veteran. Big or transmitter and studio operation and main - medium market. Bright not frantic. Good tenance-6 years design and project engi. Join me. I have fun with records, produc- music. Tape -resume available. Box J -343, neer with broadcast equipment manu- tion voices, commercials, creative comedy BROADCASTING. facturer. Will relocate- prefer midwesl features. Box J -237, BROADCASTING. or southwest. Phone 217 -223 -6433. First phone-young announcer, limited ex- Negro announcer, 1st class training, no perience, 6 to midnight shift only. Box J- Programing, experience. Need 1st job. Willing worker. 346. BROADCASTING. Production- Others Box J -268, BROADCASTING. Immediately! Experienced personality, news- News -Top delivery, editing, copy, able, ex- man/director. Bright, tight, modern pro- perienced and literate. Experienced pane] Disc -jockey, authoritative newsman, ex- fessional sound. All replies answered. Box and participation work. Larger market . perienced, tight board, bright sound, avail- J -352, BROADCASTING. northeast preferred. Box J -194. BROAD- able immediately, Box J -272, BROADCAST- CASTING. ING. Young experienced announcer desires position in midwest news department. Fast Sportscaster with writing ability for ag- pace. Box J -353, BROADCASTING. gressive local coverage. Can double it Experienced top forty jock -live wire sound news. Box J -221, BROADCASTING. -let my tape speak for me. Box J -278, Residence Canada-Announcer, dj. Swing- BROADCASTING. ing tight board. Authoritative news. Box Male copywriter. Mature, experienced pro- J -355, BROADCASTING. fessional seeking a dominate major -mar- Experienced, polished, talented air person- ket eastern radio, television station. Box ality desires to do morning, midday or Did you know: that according to postal J -229, BROADCASTING. nite discussion type show for the right sta- regulations elephants cannot be shipped tion in major market. Presently beating by parcel post. Original or is it "aboriginal" Consider broadcaster with over 10 year competition by substantial margin. Brochure personality dj, recently offered job by experience in radio -tv. Experience it and tape available. Box J -291, BROAD- NBC in the animal cracker division but news, special events, production, program. CASTING. turned it down! Prefers show in advance ing, announcing. Married and employed -first phone. MU 6 -1863, Bob Ballard 2232 Dedicated, loyal, hard working. Box J- Announcer young, married, vet. Two years Coralthorn, Baltimore. 233, BROADCASTING. experience. Northeast. No rock. Box J -293, BROADCASTING. 21 years old, 3 years college, 1st phone Due to programming changes, news direc- (radar endorsement). One year experience tor, east coast class A market available Mature, married, announcer desires stable with excellent references. Rock and good September Ist. Box J -288, BROADCAST- position in western market as dj or pd. music background, rock is my forte. Es- ING. Strong on news, 5 years commercial experi- pecially want hops and promotion stunts. ence. Salary desired $90 -100 per wk. Box Prefer location with nearby college any- J -295, BROADCASTING. where in U. S. Jim Bartlett, 822 Howard Announcer with personality, producer with St. Clearwater, Fla. ideas and writer that thinks, seeks medium size station to utilize full talent. 4 years Boston area. Announcer /dj, 27, with first AFRS Tokyo, 28, married, 4 children, salary phone seeks part-time work while attend- Northwestern University 1963 graduate in open. Box J -290, BROADCASTING. ing college. Box radio -tv film with 6 years commercial an- J -297, BROADCASTING. nounce- production -programing experience in formats from "rock -good music -classics" Bright happy, and swingin' 7 years experi- Announcer appeals to all ... college, 26, .. . desires position offering creativity and fu- ence. {lave worked top format chain. Pres- 5 years experience, now working . .. bright, ture in broadcasting, or allied fields. Keen ently program director in medium market warm, strong air salesman . personality mind- network voice -clean cut appearance. with top ratings. Available Immediately. not screamer . radio or tv. Box J -305, Prefer opportunity utilizing all three in Box J -322, BROADCASTING. BROADCASTING. Chicago area. Other locales considered. Re 136, sume- prompt reply to all inquiries. Box Sportscaster: 8 years experience play by Play -by -play experience. High school foot- Bronxville, New York. play, all major sports. College graduate ball, minor league baseball, sales. Out of . family man . sponsors references. broadcasting since 1956. Box J -307, BROAD- Third phone. Would like small market, Box J -328, BROADCASTING. CASTING. any area. L. R. Smith, 2041 Midland Ave , LouisVille 4, Ky. Public affairs-news . . . producer, photo- Night -time radio preferred . announcer, grapher, writer. 7 yrs. ire- service & news salesman, experienced, will travel, avail- Personable age 27, married. 6 years experi- magazine experience, award winning in able immediately. No station to large or too ence. Will relocate. Interested in service, both. M.A. degree broadcasting & film now small . all replies answered promptly. not remuneration. R. Land, Box 231, Roose- final stage. Available September. Box J- Box J -314, BROADCASTING. velt, N. Y. 332, BROADCASTING.

108 BROADCASTING, July 29, 1963 Situations Wanted- (Cont'd) TELEVISION Situations Wanted- (Cont'd)

Production, Programing & Others Help Wanted -{Coned) Technical Chicago area stations. Broadcast reporter. Production-Programing, Others Engineer- Sixteen years radio, six tele- Local experience. Top references. Box J- vision. Last five transmitter supervisor 334, BROADCASTING. maximum power vhf. Box J -315, BROAD- Top market station looking for negro per- CASTING. sonnel experienced in programing and engi- Top 40 personality wants to program your neering departments, both radio and tele- Permanent transmitter job wanted. Ex- horn and make it #11 First phone opera- vision. College degree desired. 1st class li- perienced transmitter operation, mainten- tions director with creative production, cense required for engineering. Box J -204, ance, construction and installation. Box J- promotion. 24, family. Box J -344, BROAD- BROADCASTING. CASTING. 327, BROADCASTING. Operations manager -for NBC station west- Production, Programing & Others Smooth sounding airman wants to move up ern Great Lakes medium size market. Must to quality. First phone. Two years experi- be thoroughly knowledgeable director and ence. Familiar with all formats except top preferably with on- camera announcing ex- Photographer . . . motion picture and still. 40. News, sports, production. Have done perience. Strong supervisor. Box J -337, Specialty in tv news; also great in studio some play -by -play, would like more. Prefer BROADCASTING. advertising. Box J -218, BROADCASTING. southwest or west ready now. Chuck Steele, 224 West First Ave., Apartment 1, Scotts- Director -to direct live shows at NBC out- Production director fully experienced dale, Arizona. let in medium size market in midwest. seeks greater opportunity. College degree Must be thoroughly familiar with com- in film and television. News and special mercial staging, lighting preferably with events a specialty. Will accept assistant New comedy service for deejaysl Original TV announcing background. Box J -338, directorship. Box J -219, BROADCASTING. individually tailored open -end comedy bits BROADCASTING. with scripts. New approach to comedy in- Copywriter, both creative and reliable- serts. Write Funnybits Productions, 938 Children's personality -male or female to seeks money, hard work, a realistic future Jones St., Bettendor, Iowa. fill important supporting role in high rated In sales -oriented tv station. 15 years rich show. Must be able to perform in two or experience throughout the medium; strong more on copy. Box J -224, BROADCASTING. Newsman . . age 30, family, college of the following categories: Singing, graduate. Member metropolitan news staff - dancing, acting, drawing, character roles, in K.C. Mo. Solid news puppets, pantomine, magic. Major eastern Newsman -news director. Wide experience. background plus TV station offers excellent opportunity to Shoots fine camera, edits. writes and airs 3 years newspaper reporting. Write own work with outstanding children's personal- news. Research and write editorials and copy and deliver in authoritative manner. ity. Good chance for your own show later. documentaries. Widely travelled. Minimum Major market only. Torn Dresselhuys, 6601 over $7000. Give particulars. Box J -294, Nall Dr., Mission, Kansas, HE 2 -6753. Send complete resume and picture. Box J -360, BROADCASTING. BROADCASTING. Major eastern market with heavy live Television sports director available. Com- TELEVISION schedule including all major sports needs plete knowledge of filin; authorfative play - an outstanding experienced director. Must by -play; intelligent editorialist. Will create Help be capable of doing your own planning, excellent image in sports minded market. Wanted - Management producing, thinking and switching. This Box J -296, BROADCASTING. is no soft touch but the financial rewards Midwest television station, in two- station are excellent for man who has much to Television children show personality with market, desires account executive. Mini- offer. Interviews will be arranged only on proven format. A top rated, easy to sell en- mum three years experience. Excellent the basis of detailed resume. Box J -361, tertaining for Septem- salary, plus commission. High earning po- BROADCASTING. ber t. Box J-306, BROADCASTING. tential. Top technical and production fa News and public affairs addict . four cilities. This is fast operation. You will Immediate opening for experienced tv di- years radio, two years tv, strong on docu- be fifth salesman. Answer in detail. Box rector in Salt Lake market. Call or send mentaries, A. B. Dartmouth, Masters in tv, T -216, BROADCASTING. resume, references to LaMar Smith KUTV. married, young determined, seeking opportunity. Box J -315, BROADCASTING. Situations Wanted -Management Announcers Aggressive broadcaster, 13 years experience Major market commercial manager. Ex- all phases, seeks sales- management posi- cellent sales-management record and refer- tion small- medium market. Top air per - Network affiliated station, southeastern ences. Want responsible position no flunky. sonality, writer, production manager. Mar- market, has opening for tv announcer with ried. College grad. invest. Box J- good background as MC. Must also be profi- I can straighten out your sales problems Could cient in news, weather, and editorial writ- Box J -255, BROADCASTING. 335, BROADCASTING. ing. Send resume, picture, references and tape. Box J -22, BROADCASTING. I tripled billings in one year. Experienced TV director: Sixteen years radio and tele- radio -TV manager with first phone wants vision. Available immediately for local, challenging opportunity. Box J -345, sports, net, production company or etv. Technical BROADCASTING. Mature, creative, family man, college, assistant director CBS orginations in news - public affairs, proficient in vtr, live, re- Probably not many men can meet challenge Sales mote, no mortgage obligations. Resume, as head of our engineering department. photo, references, send sample upon re- We're young men on the move and looking Proven local and regional television sales quest. Box J -365, BROADCASTING. for an alert engineer with organization, record and previous other advertising pride in work, proficiency in engineering media. Seek opportunity in, or leading to, and bent for research and construction, sales management or national. Box J -331, Best television director in nation's 28th larg- capable of contributing ideas. AM- TV -FM, BROADCASTING. est market ready for $9000 move. Creative, VTR, Micro -wave, General Electric trans- not "just another switcher." Young, family. Wire: Nutter, Tampa. mitters. Box H -253, BROADCASTING. Announcers TO BUY Top market station looking for negro per - Let me bring my skills and experience to WANTED sonnel experienced in programing and engi- the news beat in your area. Five and one neering departments, both radio and tele- half years in radio and television with Equipment vision. College degree desired. 1st class li- news experience. College cense required for engineering. Box J -203, commercial and BROADCASTING. background. Interested in on camera news Wanted: 150 foot tower console, micro- assignment in TV market east of the phones and other related equipment. Build- Mississippi. Send requests for audio tape, ing new station, Box H -t49, BROADCAST- Experienced engineer with first phone. Must picture and resume to Chuck Runyon, 1219 ING. have good technical background, heavy on S.E. Riverside, Evansville, Ind. maintenance. Good pay and working conditions with a first class operation. Send com- Announcer -5 years radio/TV, booth, on- Wanted used microwave towers to support plete resume listing past positions and ref- news, weather, m.c. Dependable, two 10 foot parabolic antennas. 150 foot self - erences. Hobart Paine, Chief Eng., KOOK camera, supporting, 200 and 300 foot guyed models. versatile, northeast. Bill Gallagher, 4096 Box -103, BROADCASTING. TV, Billings, Mont. Garland Dr., Jackson, Mich. 517- 787 -2498. J Immediate openings for experienced tv Want to buy 10 kw-fm model amplifier. engineers in Ampex vtr's, camera, video Technical State make -model -asking price. Type and maintenance. Please forward resume tubes in final stage. Box J -304, BROAD- and references to Mr. Cliff Paul, Tele- 20 years experience- am- fm -tv. Assistant CASTING. PrompTer Corporation, Sands Office center, chief, studio supervisor, technical director South Memorial Parkway, Huntsville, at commercial and educational stations. Frequency, modulation and phase moni- Alabama. Have lectured at college level on technical tors, Clark 120 or RCA WX2 field strength operations of studio at the latter. Complete meter. Console, turntables, limiter etc. experience planning and installation includ- State manufacturer, model condition and Very unusual opportunity for several ag- ing network. Presently director of engi- price. Box J -350, BROADCASTING. gressive and qualified electronics men to neering at independent tape operation. own and operate franchised branches of Equally proficient at desk or with solder our 17- year -old electronics home -study gun. Seek position that needs my capabili- Disc cutter, commercial recording equip. school. Write for free details. CSOE, Box ties. Interview required. Available immedi- wanted. Dick O'Brien, 1055 Sherman. 10634, Jackson 9, Miss. ately. Box J -299, BROADCASTING. Denver, Colorado 80203.

BROADCASTING, July 29, 1963 109 WANTED TO BUY For Sale-(Cont'd) INSTRUCTIONS- (Contd) San Francisco's Chris Borden School teaches Equipment Equipment you what you want: 1st phone and "modern" sound. Jobs a plenty. Free placement. Wanted to buy: Used Gates "yard" con- 1 200' self standing Ideco tower complete. Illustrated brochure. 259 Geary Street. sole, or equivalent make, in good operat- World- Wide -Steeplejacks, 119 W. Walnut, ing condition, no modifications, also, used San Diego 3. Since 1946. Original course for FCC first consolette. Chief engineer, KDIA, 327 22nd phone operator license in six weeks. Over St., Oakland, Calif. 3 guyed towers 315' each, complete. Base 420 hours instruction and over 200 hours insulator, beacon & obstruction lights. guided discussion at school. Reservations equipment; recent model only; Write for information. World-Wide -Steeple- required. Enrolling now for class starting Automation jaeks, 119 W. Walnut, San Diego 3. October 9. For information, references and complete or partial for monaural am; Bill reservations, write William B. Ogden Radio Bigley, KVMA, Magnolia, Arkansas. Operational Engineering School, 1150 West Miscellaneous Olive Ave., Burbank, California. For Sale Announcing, programing, first phone, all 30,000 Professional Comedy Lines! Topical phases electronics. Thorough, intensive Equipment laugh service featuring deejay comment, practical training. Methods and results introductions. Free catalog. Orben Comedy proved many times. Free placement serv- Magnecord P -75 F. T. still new, perfect con- Books, Atlantic Beach, N. Y. ice. Allied Technical Schools, 207 Madi- dition. With transformers. In custom cases. son, Memphis, Tennessee. $475. Box J -326, BROADCASTING. Radio stations: Tell the importance of radio Special accelerated schedule. The Los High and low power units and components with your own monthly newsletter. Person- Angeles Division of Grantham Schools is for 50 kw transmitter available. 862 -207- alized with your call letters. A great local now offering the proven Grantham first 8575 tubes etc. Write your needs to Chief promotion, low as $39.50 monthly. Write class license course in a special accelerated Engineer, Box J -354, BROADCASTING. Radio Reports Newsletter," 1186 Arlington schedule. Taught by a top notch instructor, Lane, San Jose 29, Calif. this class is 'success tested" for the man Used Tape -A -Thon for sale. Best offer who must get his first phone in a hurry. Box Contact: Cynamic Broadcasting Inc., Need help? 1000 Super dooper hopper For free brochure write: Dept. 3 -P 860, Pittsburgh 30, Penna. scooper one liners exclusive in your mar- Grantham School of Electronics, 1505 N Western Ave., Los Angeles 27, California. Webcor Minicorder 4!4 pounds, complete ket. Free sample. Lyn Publications. 2221, fine condition. Cost $151.00 will sell $65.00. Steiner St., San Francisco. Jobs waiting for first phone men. Six weeks KROX, Crookston, Minn. gets you license in only school with operat- Typing at Liberty? An impressive letter ing 5 kw station. One price includes every- Modulation transformer UTC type 89864, is your intro to a prospective employer. thing, even room and board. Can be 2KVA, 30- 20,000 cps, 12/4 Kohm pri/sec, Perfect, first -copy cover letters to accom- financed. American Academy of Elec- $125.00. Tecmar, Box 833, Hawthorne, Calif. pany your resume by the best darned tronics, WLIQ, Sheraton Battle House. typist in NYC. Let Jen do it! OR 3 -6943 Mobile, Alabama. 2 DUMONT TV camera chains -TA 124A Box J -349, BROADCASTING. complete with viewfinders, cable, etc. Con- FCC license in six weeks. Total cost $285. sider all offers. Station Manager, Box Our graduates get their licenses and they 7158, Austin 12, Tex. Attractive brunette, NBC liked my singing, know electronics. Houston Institute of Elec- Andre's 1959, planned to bring auditioners. tronics, 652 M and M Building, Houston, Used UHF 1 kw RCA Transmitter excellent Please call 516 -PY 6 -1016. Texas. CA 7 -0529. condition, immediate delivery, a bargain. WCET, 2222 Chickasaw Street, Cincinnati Train now in N.Y.C. for FCC first phone 19, Ohio. INSTRUCTIONS license. Proven methods, proven results. Day and evening classes. Placement assist- Xmission Line; Teflon insulated, 1%" rigid. FCC first phone license preparation by ance. Announcer Training Studios. 25 W. 51.5 Ohm flanged with bullets and all hard- correspondence or in resident classes. 43rd, N. Y. OX 5 -9245. ware. New -unused. 20 foot length for Grantham Schools are located in Los $40.00. Quantity discounts. Stock list avail- Angeles, Seattle, Kansas and Wash- able. Sierra- Westet'n, Electric, 1401 Middle City Help Wanted-Sales Harbor Road, Oakland 20, California. Tern- ington. For free 44 -page brochure write: Dept. 3 -K, Grantham Schools, 3123 Gillham plebar 2 -3527. Road, Kansas City, Missouri. Television /radio transmitters, cameras, microwave, tubes, audio, SALES MANAGER monitors. Electrofind, Elkins training now In New Orleans for FCC WANTED 440 Columbus Ave., N.Y.C. in 6 weeks. Nationally First Class License A PROFESSIONAL MID-WESTERN RADIO known for top quality theory and labora- STATION tory instructions. Elkins Radio School, 333 WILL INTERVIEW APPLICANTS New stock replacement parts for TT -5A Saint New Orleans, Louisiana. FOR THE POSITION AS SALES MANAGER AND transmitter available, also new and used Charles, EXECUTIVE ASSISTANT TO THE PRESIDENT. 8D21 tubes, at discounted prices, list avail- THE MAN WILL HAVE HAD EXPERIENCE IN able. John Gort, C/E, KDLO -TV, Garden Be prepared. First class FCC license in MULTIPLE STATION MARKETS AS STATION City, South Dakota. six weeks. Top quality theory and labora- MANAGER OR AS SALES MANAGER. HE tory training. Elkins Radio License School WILL SE A PROVEN LEADER AND LESMAN. of Atlanta, 1139 St., N.W., Atlanta, COMPENSATION AND POSSIBILITY S OF STOCK 1 Philco TLR -2A Spring fixed television relay sys- Georgia. OWNERSHIP WILL SE DISCUSSED. SEND tem. Operates 6 to 7 kmc. May be used as transmitting terminal, receiver terminal, CREDENTIALS AND DETAILS IN FIRST LET- or relay terminal. Passes NTSC color. De- FCC first phone license in six weeks. TER. ALL CORRESPONDENCE WILL BE tailed instruction books. Color photographs Guaranteed instruction in theory and TREATED CONFI DENTALLY. on request. All plumbing except dishes and laboratory methods by master teachers. BOX J-257 BROADCASTING. antenna. Box J -300, BROADCASTING. G. I. approved. Request free brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Texas. 1 ITA fin stereo generator SG-1A. May be used on direct fm, or GE phaseitorn. $400.00. Help Wanted- Announcers Good condition, detailed instruction books. Elkins Radio License School of Chicago Box J -301, BROADCASTING. Six weeks quality instruction in laboratory- methods and theory leading to the FCC First Class License. 14 East Jackson St., For sale type SA Federal transmitter. Com- plete multi -channel, radio telephone trans- Chicago 4, Illinois. Network 0 & 0 mitter designed for general communications use. 5ks of rf carrier power output. May be Announcing programing, console opera- in major market offers challenge, modulated 100% on frequencies between 2.5 tion. Twelve weeks intensive, practical hard work, little pay, great oppor- and 15 mc. Five unit design. Approx. 4000 lb. training. Finest, most modern equipment tunity to start with new all -talk $3000.00. Dynavac Laboratories, Inc. 7326 available. G. I. approved. Elkins School of Deering St., Canoga Park, Calif. Broadcasting, 2603 Inwood Road, Dallas 35, format. Send resume, tape, to Texas. BOX J -220, BROADCASTING. Complete Gates RCM20 remote system, including meters, shunts motors. Good con- Since 1937 Hollywood's oldest school de- dition. $500. WAAA, Winston- Salem, N. C. voted exclusively to Radio and Telecom- munications. Graduates on more than 1000 Help Wanted Recently fully reconditioned RCA 44 -BX stations. Ratio of jobs to graduates approxi- senior velocity microphone, like new, $125.00. mately six to one. Day and night classes. Write for 40 page brochure and Graduate Production- Programing, Others Contact WBVM, Utica, N. Y. list. Radio and Televis Arts &aSciences, 1653 orrth Complete tv station equipment. Low band Cherokee, Hollywood, California. equipment operation until a few months NEWSMAN ago, now in storage. Consisting of: Trans- Save time! Responsible midwest network affilate in mitter and console, 5 image Save money! You get an FCC Orth chains. first class license in just five (5) weeks with metropolitan market seeking experienced 20 monitors, 30 power supplies (high and professional newsman for important staff low), sync dist. amps, and many, many R. E. I. training in beautiful Sarasota. Affi- liated with modern, position. Strong air delivery necessary. other monitors, amps, etc. First $25,000.00 commercial station. Photograph, tape, resume, and salary takes all. Write or wire Dixon Industries, Free placement. Radio Engineering Insti- requirements. Inc. 118 N. Frederick Avenue, Gaithers- tute of Florida, Inc., 135 Pineapple Ave., burg, Md., HA 7 -3966. P. 0. B. 1058, Sarasota, Florida. Box J -284, BROADCASTING.

110 BROADCASTING, July 29, 1963 Continued from page 105 SITUATIONS WANTED Miscellaneous Announcers ant.). and installation of aux. trans. at main JIIIIIIINIÌI ;111!IÍII.IIPIN!!;''hCiU:U' ! %'JS4'll'1!I!U11111II6.11:19 trans. site. KYTV(TV) Springfield, Mo.- Granted Y- Cense covering changes (main trans. and RADIO PERSONALITY TONIGHT ant.)I. MORNING MAN-On Canera TV An- WRBL -TV Columbus, Ga.- Granted li- nouncer. 10 years experience all phases of DON'T MISS cense covering changes. Radio and TV announcing. AB Degree, KTWO -TV Casper, Wyo.- Granted li- sober, now cnrployed, free to relocate. CLARK KENT AND HELEN TRENT cense covering Installation of aux. trans. All replies red. Tapes, audio and in... at main trans. site. video available s on request. KPAR -TV Sweetwater, Tex. -Granted license covering changes. Box J -340, BROADCASTING. MY FINGER'S BENT ... KMID -TV Midland, Tex. -Granted license TELEVISION A horse planned to be in the big covering changes. race, but gets poison ivy and has WWLP(TV) Springfield, Mass. -Granted HELP WANTED license covering installation of aux. final to be scratched. For SO hilariously amplifier at main trans. site. Technical funny LATE SHOWS, send $1 to .. . KPAC -TV Port Arthur, Tex. -Granted 1t- E -H PROD . . . BOX 39 . . . Bos- cense covering aux. ant. facilities at main ton 32, Mass. trans. site. TELEVISION CHIEF WLOE -FM Leaksville, N. C.- Granted CP to install new trans. and ant. ENGINEER 511111111111111111111111111111111i111111111IIIIIIIIIIIIIIIIIIIIIIIIi11111111W111IIIOINÜ illlüii Ií111111111111111111111-Ff *WPHS(FM) Warren, Mich. -Granted Group operation of TV and radio mod. of CP to change type trans. and type has opening for highly qualified mati ant. Stations WHHY -FM Montgomery, Ala. -Granted at major market VHF. Apply in mod. of CP to change type trans. and type confidence. D. H. Smith, P. 0. B. 10, For Sale ant.. and ant.- trans. location; decrease ant. Albany, N. N. T. height to 120 feet; remote control permitted. KGMI -FM Bellingham, Wash.- Granted mod. of CP to increase ERP to 16.5 kw and For Me CONN. RADIO STATION specify studio site; remote control permitted. Equipment for sale. Excellent low frequency, *WPHS(FM) Warren, Mich.- Granted ex- daytimer with wide coverage. City tension of completion date to Dec. 3. population 30,000 and 269,000 WJAR -TV Providence, R. I.-Granted CP within 2.0 my /m contour. Answer to change frequency control equipment and trans. power output (main trans. and ant.) NEED 'EM only if financially qualified. to provide precise offset operation with Box J -368 BROADCASTING. WTEN Vail Mills. N. Y. YESTERDAY? Actions of July 18 KELP -TV El Paso -Granted license cover- Get same day shipment on Fidelipac ing changes; redescribe trans. location as FOR SALE Comanche Peak, El Paso; ERP 209 kw vis., and 117 kw aur.; and ant. height 820 feet. tape cartridges and re- loading service. I MAJOR SOUTHERN MARKET AM KOLD -TV Tucson, Ariz.- Granted license high power facility covering changes (main trans. and ant.). GUARANTEED LOWEST PRICES I minimum cash -extended terms KOCO -TV Enid, Okla. -Granted license covering changes. to properly qualified purchaser KLCB Libby, Mont. -Granted authority Send Box J -298, BROADCASTING. to operate 1:00 p.m. to 7:00 p.m., Monday Try us! this coupon with your through Saturday. and 9:00 a.m. to 6:00 p.m., Sundays. for period ending Oct. 15. order now and get postage paid! K13EW Buena Vista, Salida and Poncha Springs, all Colorado-Reconsidered and set THE PIONEER FIRM OF TELE- aside June 28 action granting license for RTA ELECTRONIC I VISION AND RADIO MANAGE- VHF TV translator station. SPA MENT CONSULTANTS WO4AE Herkimer, N. Y.- Granted mod. CORPORATION of CP to change trans. location to 0.35 mile y I ESTABLISHED 1946 from present site for VHF TV translator Negotiations Management station. 6450 FREEPORT BOULEVARD I Appraisals Financing WPDR Portage, Wis.- Granted request and cancelled CP and mod. of CP to in- SACRAMENTO 22, CALIFORNIA HOWARD S. FRAZIER, INC. crease power. 1736 Wisconsin Ave., N.W. 17 GA 1.2070 Washington 7, D. C. Actions of July KBAK -TV Bakersfield, Calif.- Granted li- J censes covering changes and redescribe llnlNcllIIIIIINIIID11111111IIIIl1IIIIIIIIIIIi tThi IIl1I111c1lll111111111alOIIII_ -CONFIDENTIAL NEGOTIATIONS trans. location as Breckenridge Mountain, USED TRANSMITTERS IN STOCK - Bakersfield (main trans. and ant.) and spe- For Buying and Selling cify studio location, and use of old main I- Western Electric 405 -B2 5 kw AM Fre- trans. and ant. as aux. trans. and ant. _ quency 620 kc RADIO and TV STATIONS KOVR(TV) Stockton, Calif.- Granted li- Price $2,500.00 = - in the eastern states and Florida censes covering changes (main trans. and 1- Western Electric 405-B2 5 kw AM Fre- - alternate driver and main ant.) and instal- quency 930 kc W. B. GRIMES & CO. lation of aux. ant. system at main trans. Price $2,500.00 -.. 2000 Florida Avenue, N.W. site. KO2XHQ Newport, Ore., 4 -Gates BC -250C1 250 watt AM Trans- Washington 9, D. C. and various DEcatur 2 -2311 locations in continental U.S. -- Granted CP mitters =_ to replace expired permit for new experi- Choice -$375.00 each mental UHF TV station. 3- Ratheon RA -250 250 watt AM Trans- KOKA Shreveport, La.- Granted author- = mitters E ity to operate sign -off at 9 p.m. for period -_ Choice -5350.00 each ending Oct. 12. proper- - Priced -as is, f.o.b. Quincy, III. Includes To buy or sell Radio and 'or TV E. domestic packing. Terms -cash. ties contact: Contact Gene Edwards, Gates Radio E PATT McDONALD CO. For Sale Quincy, Illinois. Phone 222 -8202, AC217. c P. O. BOX 9266 - GL 3 -8080 }t15Iiil111INDI1111IIIIIIIINIIN111) 11R11111111BIIIDIIt10I11111DI11N1111111Dr AUSTIN 56, TEXAS Stations -(Conti) WANTED TO BUY

Stations And others. STATIONS FOR SALE Fla. single daytime S 70M terms N.Y. single daytime 125M 36M -ROCKY MOUNTAIN. Exclusive. Fulltime. Vt. small tulltime 100M 29% OWNERSHIP OR ACTIVE CONTROL Gross exceeds $90,000. Priced at $125,000. III. small daytime 97M 29% Station within 100 mile. New York City. 29% down. Ga, medium daytime 95M SOLD Financially responsible br.adeaaters seek NEW ENGLAND. Exclusive. Fulltime. Mass. medium regional 185M 29% t acquire another property. Small Priced at $125,000. 29% down. Pa. metro daytime 155M 25M large, am or (m, winner or loser, .11 S.W. large FM 75M 29% considered. Confidence u.ored JACK L. STOLL & ASSOCS. CHAPMAN COMPANY BROLDCASTmFG. 6381 Hollywood Blvd. SOX J-1114, 2045 Peachtree Rd. N.E., Mania . Ga. Los Angeles 28, California

(FOR THE RECORD) 111 BROADCASTING, July 29, 1963 Beware of the commercial on the conference room screen!

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112 BROADCASTING, July 29, 1963 OUR RESPECTS to Richard Warren Dinsmore From staff musician to global salesman "From now on, any television pro- where he had his own recording group, the top rated TV program in the city. duction company that doesn't think "Men of Note." With this start, Dick was off and about the foreign market is out of its Dick wanted to do modern arrange- running in television. He joined forces mind," Richard Dinsmore, vice presi- ments, a desire not shared by Oscar with Lee Giroux and soon they had 17 dent and general manager of Desilu Turner, then program director of shows a week on the air. "We had our Sales, said last week. Just back from a Thesaurus, who could see no value in own building, our own art staff; every- five-week round -the -world trip on a recording group made up of one thing was great. Then the TV films which he visited 11 countries and sold clarinet, two guitars and a six-voice came along and the roof fell in. All of some $875,000 worth of Desilu pro- male chorus. Dick realized he was our shows were live; $1,000 a week was grams, Mr. Dinsmore said that foreign fighting a losing battle -so he became a our minimum: we couldn't compete sales now account for 60% of the producer and script writer for Thesaur- with the filmed shows on price. Soon company's business, which is expected us and produced recordings with Xavier we were down to six shows a week, to gross between $5 million and $7 Cugat, Sammy Kaye, Shep Fields and which didn't even pay the overhead." million this year. "And it's going to be other popular bands of that time. Live To Film Dick wanted to stay even more important," he added. With America's entry into World in television, but the days of local live "There are lots of problems in selling War II, Dick joined the Merchant production had ended and he wasn't programs abroad," Mr. Dinsmore Marine, serving in the North Atlantic sure where else he might fit in. One day noted. "In most places you're selling to from February 1942 to the invasion of he bumped into an acquaintance from government buyers with fixed budgets Normandy and then in the Pacific until Rochester, John Mitchell, sales head of and quotas for the amount of foreign war's end. He returned to New York, Screen Gems. He was looking for a programing they can buy. Only in but one January Friday he looked out western sales manager and did Dick Australia and Japan does the advertiser at a bleak gray sky slashed by hard - have any suggestions. Dick gave him or advertising agency have a voice in driven snow and realized this was not some names, but a few days later Mr. program buying." where he wanted to spend the rest of Mitchell called to say he'd interviewed Everyone Wants Entertainment The his life. Monday morning found him in them but wasn't quite satisfied and most popular U. S. TV shows abroad San Francisco and before that week would Dick consider taking the job are pure entertainment with an em- was out he was part owner of a re- himself. Dick would and for 10 years phasis on action rather than words. cording firm, Sound Recorders. "I he spent most of his time on the road, "Everybody enjoys slapstick," Mr. Dins- was a partner, a producer and, for the selling Screen Gems programs to sta- more commented, "and that's why Lucy first time in my life, a salesman," Dick tions and local and regional advertisers. was able to command the highest price recalled. "Ralph Cohn [Screen Gems presi- ever paid for a half -hour TV series in Radio Tape To Live TV Sound dent] was a great man," Mr. Dinsmore Japan and that's also true in Australia. Recorders flourished, producing com- said, "and I greatly admired and re- "There's a universal appeal in a circus mercials and recording network pro- spected him. He foresaw the for- and we're having no trouble in lining grams like the Bing Crosby show, with eign market for TV films long before up foreign broadcasts for The Greatest which they moved from acetate discs anyone else. And he kept Screen Gems Show on Earth. Cops- and -robbers is to tape recording. When television hit as an autonomous operation, apart another theme with worldwide appeal San Francisco, Dick put together a from the parent company, Columbia Pictures. and The Untouchables is doing great show featuring Alvino Rey, got the San But after his death things changed business abroad. Wartime action is sure Francisco Ford dealers to sponsor it on and i wanted out." fire; Combat -to mention a series we KRON -TV and within six months it was Screen Gems To Desilu In Novem- ber 1961 don't handle but 1 wish we did-is big Mr. Dinsmore weint to New in all markets, even West Germany." York and arranged a release from his Richard Warren Dinsmore was born contract, which still had more than two May 19, 1916, in Tarrytown, N. Y. His years to run. On his return to Los father was a music teacher and Dick's Angeles he recalled hearing that Desilu musical education started almost before was thinking of setting up its own he was out of his playpen. As a teen- syndication division. He called Edwin ager he was so proficient on the oboe, Holley, administrative vice president, clarinet and saxophone that he spent and within a few days they put a deal three summers at the Eastern Music together. Desilu Sales was formed in Camp at Waterville, Me., on scholar- December and before the end of Janu- ships. After high school he entered the ary Dick was on his first trip abroad Eastman School of Music in Rochester, for Desilu. In the first six months of N. Y., where Mitch Miller was a fellow operation, Desilu Sales sold more than student. $3 million worth of programs. A Start At NBC Eager to stop Dick Dinsmore married Bette Kear- studying and get into the real world of ney, a Rochester girl, in 1938. They music, Dick left Eastman after three have two children, Richard Jr., 21, a years and went to New York City, student at the University of San Fran- where he worked as an NBC page while cisco, and Matthew, 8. Dick swints waiting for his card from the musicians' regularly, plays golf when he has the union. Then he became an NBC opportunity, and hopes that the day of musician and, intrigued by recording, the supersonic jet will soon be here, to wangled a transfer to the network's cut the time of global travel and give transcription service, NBC Thesaurus, Mr. Dinsmore him more time at homer

BROADCASTING, July 39, :1963 113 EDITORIALS

FM for forward motion editorializing and the weakening of broadcast journalism in general. Many politicians are horrified by the portents THE promising developments in FM broadcasting, re- of a maturing corps of radio and television newsmen who ported in detail elsewhere in this issue, provide another have both the competence and the courage to follow stories indication of the vitality of the private enterprise system in past the barriers that office- holders hide behind. broadcasting. Against appalling odds, including hot-and- Regrettably, the case that broadcasters have so far pre- cold rulings by the government and the coincidental arrival sented in opposition to the proposals in the House gives of television when FM was just getting its start, FM has little comfort to those who believe in broadcast freedom. survived and is giving signs of growing into a major Some witnesses have succeeded only in confirming fears that communications medium. a tinge of irresponsibility runs through broadcast journalism. The ambitious research project to be undertaken by Others have endorsed the fairness principle as a protector the National Association of FM Broadcasters ought to be of the public weal. None has given the more thoughtful of significant assistance. One of FM's biggest problems members of the House a strong reason to oppose the move has been the lack of statistics to measure its effects. Now toward editorial regulation. if the FCC will just stick with its new FM rules long enough There may still be a chance to head off legislation in the to let the medium grow naturally, the curves of audience Senate. If that chance is bobbled too, the matter may and revenue ought to start taking off. eventually be rectified in the courts on the First Amend- ment issue. A court test will take place, of course, only if Back to motherhood and flag some broadcaster is willing to lay his license on the line. ALL signs point toward the adoption by the House of Double knockout? some kind of amendment to the Communications Act FLOYD PATTERSON may not have been the only that will deprive broadcasters of still another measure of casualty of last week's heavyweight championship fight. It editorial freedom. could be that theater television took the full count too. The prevailing mood of the House commerce subcom- In the past 10 months theater TV patrons have paid a mittee, which is engaged in an inquiry into broadcast edi- total of $3,255,000 to witness two Liston- Patterson encoun- torializing, is evident: The members want, at the very least, ters. They have seen less than four-and -one-half minutes a guarantee of immediate access to camera and microphone of action. if any station dares to criticize them. Some want to outlaw Radio and television developed the public's taste for editorializing altogether, no doubt in the belief that their professional fights and for professional sports in general. job security depends upon the silence of broadcasters and The public obviously would prefer to witness these events the ignorance of the electorate. at home without paying through the nose at the boxoffice Whatever form the legislation ultimately takes, it is certain and without the burden of battling traffic and getting parked. to be an extension of the "fairness" doctrine that the FCC The sports industry, being private enterprise for profit, invented in 1949 to justify its reversal of policy on broad- can and does peddle its flesh as it pleases. The motive is cast editorializing. In its Mayflower decision of 1941 the purely mercenary. Thus the promoters abandoned the commission had decided that broadcasters, alone among all highly profitable sponsorship of championship fights on free the communicators in the country, lacked the constitutional TV for the ostensibly more profitable closed circuit theater right of free speech. Eight years later it changed its mind, TV, with utter disdain of public preference. but in reversing its Mayflower policy that had prohibited As a result of the Liston -Patterson brief encounters the editorializing, the FCC said that broadcasters were obliged public may sour on theater TV and stay away in droves from to be "fair" and to affirmatively solicit-and broadcast - the next spectacular. opposing opinions. The public will make the decision. That is the way The fairness doctrine acquired statutory recognition in public interest should work. 1959 when the Congress was considering a liberalization of Section 315, the political broadcasting law that was TODAY originally written from the same motives that are now SPECIAL behind the House drive for editorial control. The idiocy of BLOODY that section had become apparent when Lar Daly, a Chicago MARY political freak, discovered how to use the equal -time provisions of the section to gain exposure on all Chicago stations and finally on a national television network. The Congress reluctantly voted to exempt news broadcasts from Section 315, but it insisted on tieing to that exemption the admonition that it did not relieve broadcasters of the obligation to provide opportunity for the presentation of conflicting political views. Thus "fairness" was elevated to the status of law. However attractive the principle of fairness sounds when discussed in the abstract, it is difficult if not impossible to apply in practice. What is fair to one may be unfair to ;vr,-.r.Mtfi%¡'p' another. As we have said before, a decision on fairness by '.a. ,.. ,.. . the FCC represents nothing more than a coincidence of prejudices among a majority of commissioners. The same " can be said of any body that is given the hopeless task of a,;,x >,',. deciding whether a broadcast has been "fair." 5+;"` Fairness, we suggest, is merely the announced objective Drawn for BROADCASTING by Std Hix of congressmen who now want to write a law controlling "If you yell 'Wow, it doesn't taste like tomato juice' just broadcast editorializing. The true goal is the destruction of once more ... out you go!"

114 BROADCASTING, July 29, 1963 Sacramento, California NOW...A NEW

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