2021 RATE SHEET

FR&L Magazine Since 2001, Heartland "I love the FRLA magazine is a great way to keep has been an endorsed partner because it has short, relevant up with changing with FRLA. FR&L Magazine content that keeps me current on FRLA has a well industry trends and offers an opportunity to reach ’s hospitality industry. It deserved reputation gain insight into issues Florida’s #1 industry through covers all aspects of our industry. as the premier affecting our state. educational articles and As a former hotel GM turned hospitality industry We’ve found it advertising, showcasing our educator, I appreciate it from association in the valuable for connecting commitment to the Hospitality both the industry and USA. And FR&L with other Florida Industry. We communicate to educational sides and refer to it Magazine is the When I launched businesses and leaders the industry through several regularly." ideal way to stay my firm, I chose who are committed to channels, and FR&L Magazine abreast of the FR&L Magazine making a difference in is one that works with Peter Ricci, superb work done to introduce it to the restaurant and tremendous response.” EdD​, ​CHA, CHSE, CRME, CHIA, by the FRLA team Florida’s hospitality hospitality sector.” CHRM, HIFIA and our members.” community.” Randy Pumputis Director, Hospitality & Tourism Drew Jasinski Territory Manager, Heartland Management, Stewart Don Fox Tony Glover Outside Sales Payment Systems; FRLA Distinguished Professor, Florida CEO, Firehouse of Founder, Glover Law Manager, Infinite Insurance Council Member; Atlantic University America, LLC LLC Energy FRLA Allied Council Member FLORIDA RESTAURANT & LODGING MAGAZINE 2021 RATE SHEET

CONTENT Florida Restaurant and Lodging Magazine is the trade publication for Florida’s hospitality industry. Content is directed toward our hotel and restaurant members and industry suppliers. This quarterly magazine is distributed to more than 40,000 independent and household name members, suppliers and theme parks. FR&L Magazine supports the Florida Restaurant and Lodging Association to “Protect, Educate and Promote” Florida’s $111.7 billion hospitality industry, representing 1.5 million employees, making it the state’s No. 1 industry

CIRCULATION AND DISTRIBUTION DIGITAL REACH/VISIBILITY SUBSCRIBERS INCLUDE FRLA MEMBERS AND NON-MEMBERS Owners, CEOs, General Managers, Industry Senior Management, Suppliers and Interested Parties. In 2021, FRLA is producing an online flipbook only. The links are incorporated on the home page of the FRLA website, ​frla.org/magazines​, and are distributed through GROSS RATES two email blasts per quarter. The first blast of the quarter, FRLA supplier members receive an automatic 15% the magazine announcement, goes to 36,000+ and the discount. Click-through on digital magazine flipbook second eblast, featured content, goes to 23,000. included. All advertisements are linked to advertisers’ video, website Digital Visibility available on Magazine or email address. In addition, each quarter ​several articles E-Blasts, pending approval are posted on the FRLA.org blog​. 400x400 $295 200x800 $395 WEBSITE IMPRESSIONS, FRLA.ORG, FULL COLOR (Per issue) 1X 4X AVERAGE MONTHLY* 2-page spread Contact Editor for info Unique users 156,552 Full page $1,820 $1,660 Average monthly 39,155 1/2 page $1,010 $880 Total page views 352,394 1/4 page $670 $500 Total sessions 201,000 *as of 10/8/2020 1/8 page $500 $430

If requested, advertisers receive a .pdf of ad and/or printed magazine copies based on size of advertisement ranging from SOCIAL MEDIA IMPRESSIONS, QUARTERLY 2 to 15 per edition. Facebook, Instagram, Twitter and LinkedIn 383,000 @FRLAnews PREFERRED POSITIONS (Per issue) Back Cover $2,750 DIGITAL EDITION EMAIL BLASTS (PER ISSUE) Page 2 $2,350 Subscribers Magazine Announcement 37,000+ Page 3 $2,405 Featured Content E-blasts 22,500+ Inside Back Cover $2,290 Next to Table of Contents $2,290 Next to President and CEO’s Letter $2,290 FLORIDA RESTAURANT AND LODGING 2-Page Spread/Centerfold/Insert MAGAZINE THEMES (quote available upon request) Spring ​– Lodging/Legislative/Chapter Profiles Other Guaranteed Positions Add 15% Summer​ – Beverage/Emergency Management Pending approval, additional copy will be provided Fall​ – Safety/Food Safety for Preferred Positions. Winter​ – Technology/Marketing/New Leadership

FOR INFORMATION OR TO RESERVE SPACE: CONTACT SUSIE McKINLEY AT FRLA, 850.508.1139 OR [email protected] FLORIDA RESTAURANT & LODGING MAGAZINE 2021 RATE SHEET

Rowland Publishing, publisher of Tallahassee Magazine, Emerald Coast Magazine and 850 Business Magazine, has been selected by the Florida Restaurant & Lodging Association to produce the quarterly magazine for its membership.

AD SPECIFICATIONS GRAPHIC DESIGN SERVICES (All specifications are in inches, width by height) Ad design services are available for a fee of $95–$150 and 2-Page Spread 16.75” x 10.875” include one proof and one color scan. Extra charges apply 2-Page Spread bleed* 17” x 11.125” for additional proofs, additional color scans and custom art Full Page 7.25” x 10” requests. Electronic specifications are available upon Full Page bleed* 8.625” x 11.125” request. ½ Page 7.25” x 4.4875” ¼ Page 3.5” x 4.875” (* Please keep all live material .375" from trim on all sides. Allow DEADLINES & DISTRIBUTION .125" bleeds on all sides.) 2020-21 Winter E-blasts, if approved, must be provided as follow: Space/Materials November 1, 2020 ● 400 pixels x 400 pixels:​ optimized PNG with Electronic Ads November 15, 2020 transparency preserved — 2 per e-blast $295 Distribution Date December 2020 with 2 e-blasts per issue ● 800 pixels x 200 pixels:​ optimized PNG with 2021 Spring transparency preserved — 1 per e-blast $395 Space/Materials January 1, 2021 with 2 e-blasts per issue Electronic Ads January 15, 2021 Distribution Date March 2021

IMAGE FILES 2021 Summer EPS, TIFF or JPEG which must be 100% size at 300 dpi Space/Materials April 1, 2021 in CMYK Electronic Ads April 15, 2021 Distribution Date June 2021

PORTABLE MEDIA 2021 Fall/Conference Edition Apple formatted CDs, DVDs and USB flash drives Space/Materials July 1, 2021 Electronic Ads July 15, 2021 Distribution Date September 2021 ELECTRONIC SUBMISSION For information on large file transfer via a secure 2021-22 Winter connection, visit rowlandpublishing.com/submit-files. Space/Materials October 1, 2021 Please send ONE self extracting, zipped archive Electronic Ads October 15, 2021 containing all necessary materials. Distribution Date December 2021 For more information and assistance, contact us at [email protected] or (850) 878-0554. Shelf Life Three months All graphic files and fonts — unless fonts used in your layout have been converted to outlines — must be included. Photos must be at least 300 dpi at 100% size, in CMYK. Any materials that are not prepared to specifications by deadline will be billed at prevailing rates for preparation.

FOR INFORMATION OR TO RESERVE SPACE: CONTACT SUSIE McKINLEY AT FRLA, 850.508.1139 OR [email protected] FLORIDA RESTAURANT & LODGING MAGAZINE 2021 RATE SHEET

LODGING/RESORT AND RESTAURANT DECISION MAKERS READING FR&L MAGAZINE

The Edison Golden Corral RomaCorp Inc - Tony Roma’s 4 Rivers Smokehouse / Coop Grand Hyatt Tampa Bay Rosen Centre AJ’s Seafood & Oyster Bar Green Iguana Entertainment & Rosen Shingle Creek Anna Maria Oyster Bar Restaurant Group Saddlebrook Resort Anthony’s Coal Fired Pizza Grillsmith Saltwater Restaurants Apple Sauce Inc - Applebee’s Hammock Beach Resort Sandestin Golf and Beach Resort Azteca Real Hard Rock International Inc Sandpearl Resort & Spa Bahia Mar Fort Lauderdale Beach Harry T’s Lighthouse SeaWorld Parks & Entertainment Benihana Hawks Cay Resort & Marina Seminole Hard Rock Hotel & Casino Bern’s Steak House Hillstone Restaurant Group Senor Frijoles Best Western Cocoa Beach Hilton Fort Lauderdale Beach Resort Sheraton Sand Key Resort Big Time Restaurant Group Hilton Fort Lauderdale Marina Sirata Beach Resort BJ’s Restaurant and Brewhouse Hilton Miami Airport Sloppy Joe’s Bar Bloomin’ Brands Inc Hilton Orlando Smith & Wollensky Blue Martini Hilton Orlando Bonnet Creek Smokey Bones Bar & Fire Grill Boardwalk Beach Resort Hotel Hilton Palm Beach Airport Sonesta Fort Lauderdale Bob Evans Restaurant Hilton Pensacola Beach Sonny’s Real Pit Bar-B-Q Boca Raton Resort & Club Hilton Sandestin Beach Golf Resort & Spa Southeast QSR LLC - Bonaventure Resort & Spa Holiday Inn Resort Paradise Found Southern Restaurant Group Inc Brinker International - Chili’s Grill & Bar Holiday Inn Tampa Westshore Sports Grill Sunset Bru’s Room Sports Grill Management Corporation Square 1 Burgers & Bar Bud & Alleys Hooters of America Inc Steak n Shake Enterprises Inc Bud’s Chicken & Seafood Hyatt Regency Clearwater Beach Stonewood Grill Buena Vista Palace Hotel & Spa Resort & Spa Sunshine Restaurant Corp - Corporation Hyatt Regency Coconut Point Resort & Spa Buffalo Wild Wings Captain Anderson’s Restaurant Hyatt Regency Coral Gables Sunshine Restaurant Merger - IHOP Casa D’Angelo Ristorante Hyatt Regency Grand Cypress Sushi Maki & Canton Restaurants Casa Marina, A Waldorf Astoria Resort Hyatt Regency Orlando Tampa Marriott Waterside Hotel & Marina Cheddar’s Casual Cafe Hyatt Regency Pier Sixty-Six Texas De Brazil Chick-fil-A Inc Hyatt Regency Sarasota The Biltmore Hotel Cobb CineBistro Innisbrook Resort & Golf Club The Breakers Palm Beach Cody’s American Restaurants InterContinental At Doral Miami The Fish House Columbia Restaurant Group The James Royal Palm Hotel Conrad Fort Lauderdale JW Marriott Orlando Grande Lakes The Melting Pot Restaurants Conrad Miami The Ritz-Carlton Key Biscayne Courtyard Cadillac Miami Beach Oceanfront Landry’s Restaurants Inc The Ritz-Carlton Naples Courtyard Fort Lauderdale Beach Loews Don Cesar Hotel The Ritz-Carlton Orlando Grande Lakes Cracker Barrel Old Country Store Inc Loews Hard Rock Hotel At Universal Orlando The Ritz-Carlton, Amelia Island Crowne Plaza Miami International Airport Loews Portofino Bay Hotel The Ritz-Carlton, Sarasota Darden Restaurants Loews Royal Pacific Resort At Universal Orlando The Villages Disney’s Animal Kingdom Lodge Mandarin Oriental Miami The Westin Fort Lauderdale Disney’s Contemporary Resort Margaritaville Tijuana Flats Burrito Company Disney’s Coronado Springs Resort Marriott Harbor Beach Resort & Spa Tommy Bahama Disney’s Grand Floridian Resort & Spa Marriott Orlando World Center TooJay’s Management LLC Disney’s Pop Century Resort Marriott Tampa Airport Universal City Walk Disney’s Wilderness Lodge McDonald’s Corporation Valls Group - La Carreta Restaurant Disney’s Yacht & Beach Club Resort Miami Marriott Airport Campus Village Inn Dixie Crossroads Seafood Restaurant Miami Marriott Biscayne Bay W Fort Lauderdale Dock 5 Inc Miami Subs W Hotel South Beach Doherty Enterprises Inc - Applebee’s Miller’s Ale House Restaurants Waffle House Inc DoubleTree By Hilton Sunrise - Naples Beach Hotel & Golf Club Waldorf Astoria Orlando Sawgrass Mills Neighborhood Restaurant Partners Florida - Walt Disney World Company DoubleTree Gallery ONE Fort Lauderdale Applebee’s Watercolor Inn and Resort Doubletree Hotel Tallahassee Nickelodeon Family Suites Wendy’s International Inc Doubletree Palm Beach Gardens Ocean Grill West Palm Beach Marriott Duffy’s Sports Grill Omni Amelia Island Plantation Westin Beach Resort & Spa Fort Lauderdale Eau Palm Beach Omni Orlando Resort at ChampionsGate Westin Diplomat Resort & Spa Eden Roc Miami Beach Padrino's Cuban Cuisine Winghouse of America Edgewater Beach Resort & Conference Center Pat Croce Group Woody’s Bar-B-Q Corporate Embassy Suites Fort Lauderdale Pepper’s Mexican Grill & Cantina World of Beer Embassy Suites Orlando North PGA National Resort and Spa Wright’s Gourmet House Famous Amos Holding LLC PoFolks Wyndham Bay Point Resort of America Ponte Vedra Inn & Club Wyndham Grand Orlando Resort First Watch Restaurants Inc Radisson Resort at the Port Wyndham Jacksonville Riverwalk Fontainebleau Resort Red Elephant Pizza & Grill Wyndham Vacation Rentals Food Systems Unlimited Inc Seafood Co Yogurtology Gator’s Dockside Gainesville Renaissance Tampa International Plaza Hotel Yum! Brands Inc Gecko’s Hospitality Group Renaissance Vinoy Resort & Golf Club Reunion Resort & Club of Orlando

FOR INFORMATION OR TO RESERVE SPACE: CONTACT SUSIE McKINLEY AT FRLA, 850.508.1139 OR [email protected]