which also received the distinguished embroiderers the tools they need to sions, such as , crafting, scrap- “Best Buy” seal of approval from Con- make their creative visions a reality.” booking, , and knitting. SVP Worldwide Spurs the DIY Movement, sumers Digest magazine. According to the publication, products receiving a LEADING WITH “We devoted many months of research Innovates the Sewing Industry “Best Buy” rating merit special ORGANIZATIONAL FIRSTS to resolving sewing enthusiasts’ most attention from consumers based on frustrating organizational issues with their combination of eight criteria: Also at the HUSQVARNA VIKING® one easy and elegant system, and the performance, of use, features, convention, SVP will unveil the result is the INSPIRA STUDIO™ by quality of construction, warranty, effi- INSPIRA STUDIO™ by CLOSETMAID® collection,” explains In recent years, the Do It Yourself and ciency, styling, and maintenance and CLOSETMAID® organizational system, Helmkamp. “It offers innovative and Sew It Yourself movements have not service requirements. a revolutionary solution with unique clever solutions to creative clutter be- only taken the creative world by storm, HUSVARNA VIKING© DESIGNER RUBY Royale™ is ready features that helps today’s sewers and cause it was designed for sewers and but dramatically widened its size and for you, with exclusive sewing and embroidery technology “We’re delighted to introduce the crafters minimize clutter, enhance crafters – by sewers and crafters.” that will take your creativity to the next level. scope—increasing the value and ap- innovative new features that both their organizational capabilities and peal of handmade crafts, customized the DESIGNER RUBY ROYALE™ and take their creativity to new heights. SVP was determined to address a projects and personal creativity as it DESIGNER TOPAZ™ 40 sewing and Consisting of eight pieces of smart clear desire by sewers and DIY-ers to attracts a new generation of sewers embroidery machines offer today’s modular furniture, including a pat- de-clutter their creative lives. In fact, and crafters to the wonderful world of sewers,” said Katrina Helmkamp, CEO ent-pending cabinet, the a recent study by Freedonia Research self-expression. At the center of this of SVP Worldwide. “These machines INSPIRA STUDIO™ furniture collec- found that consumers have spent more creative movement is SVP Worldwide, are wonderful additions to our storied tion addresses the needs of millions than $600 million annually on dedicat- the world’s largest consumer sewing and technologically-savvy of DIY consumers who struggle to or- ed sewing and related areas. machine company and source of the HUSQVARNA VIKING® brand, giving ganize their growing array of supplies ® ® SINGER , HUSQVARNA VIKING seasoned and aspiring sewers and that make possible their creative pas- Continued next page. and ® brands.

In 2014 alone, the global manufactur- INSPIRA STUDIO™ by CLOSETMAID®: er of the world’s most storied sewing THE EASY, ELEGANT WAY TO CREATIVE CLUTTER machine brands is helping to spur the movement and grow the number of The new HUSQVARNA VIKING® Specifically, the DESIGNER RUBY The revolutionary INSPIRA STUDIO™ organized space for patterns, books, 7) Mobile project storage cart: Store, committed sewers by: sewing and embroidery machines, ROYALE™ sewing and embroidery by CLOSETMAID® organizational tools, and supplies. protect, label and move your latest 1) launching innovative new sewing INSPIRA STUDIO™ by machine comes equipped with the pat- system gives sewers and crafters an 5) Compartment cabinet: Offers projects in three- and five-inch fabric and embroidery machines, CLOSETMAID® organizational system, ented deLuxe™ System for spe- effortless answer for de-cluttering their versatile organization with space for boxes. including the much-anticipated and TruEmbroidery™ 3 Software all cialty threads; an all-new, interactive, creative lives. These eight pieces of everything – including stabilizers! 8) Activity table: Sew and cut DESIGNER RUBY ROYALE™ and will be unveiled at the HUSQVARNA high-resolution, color touch screen; smart modular furniture can be sold 6) Mobile cart: Move your patterns sitting or standing with this DESIGNER TOPAZ™ 40 machines VIKING® brand’s 28th Annual and the industry-first, patented individually or as a complete set – and most-used tools anywhere and large, smooth, height-adjustable from HUSQVARNA VIKING®; International Dealer Convention, to Dimensional Stitches technique, will look fabulous on display in your access them easily. table. 2) partnering with CLOSETMAID® be held in Milwaukee, Wisconsin from previously only available on top-of- store! to unveil the INSPIRA STUDIO™ September 8-11. the-line HUSQVARNA VIKING® by CLOSETMAID® modular machines, which allows consumers to The INSPIRA STUDIO™ by organizational system with a LEADING WITH create stitches at the point where they CLOSETMAID® collection includes: patent-pending thread cabinet that MACHINE INNOVATIONS add fabric for unique 3D effects. 1) Thread cabinet: Patent-pending. enables DIY-ers to take their Store up to 300 spools of thread on creativity to new heights while At convention, the 142-year-old And the DESIGNER TOPAZ™ 40 easy glide and tilting thread racks cutting clutter; HUSQVARNA VIKING® brand will sewing and embroidery machine has with removable thread bars for quick 3) enhancing its TruEmbroidery™ launch its newest innovations to the earned the coveted Consumers Digest and easy access. Software, the sewing industry’s brand’s established DESIGNER™ and “Best Buy” rating for sewing machines. 2) Fabric cabinet: Industry-first. Store premier embroidery software TOPAZ™ lines – the DESIGNER RUBY The DESIGNER TOPAZ™ 40 sewing and protect your favorite materials designed for Mac® computers; and ROYALE™ and DESIGNER TOPAZ™ and embroidery machine joins the on stylish fabric organizer boards 4) originating and hosting “The 40 sewing and embroidery machines. existing and award-winning TOPAZ™ accessible via an easy-slide track Sewing Party”, the world’s first Boasting industry-leading, built-in line, which includes hallmark products system. online-all-day DIY event in history, convenience features, both new like the DESIGNER TOPAZ™ 50 and 3) Mat & hoop cabinet: Stores mats with partners including Etsy and machines inspire endless creativity DESIGNER TOPAZ™ 25 the latter of and hoops up to 24”. Visit www.myinspirastudio.com Burda Style. while ensuring quality results. 4) Three-drawer supply cabinet: An for more information. LEADING WITH Software’s enhanced features include: collection. With this all-inclusive soft- LEADING THE DIY by leading bloggers, designers and Registration is only $40 and SVP CUTTING-EDGE a comprehensive library of embroidery ware, you can now: make a quilt block MOVEMENT educational experts. Worldwide expects the space to fill up SOFTWARE designs, fonts, projects and image with just a few clicks; restyle, reshape, fast. To learn more about the event, or backgrounds to help you style and and improve your with These exciting, innovative products “We want to engage the next genera- to sign up, visit www.thesewingparty. Adding to the excitement at conven- personalize embroidery designs with perfect accents by editing stitch areas and technologies will be fostered and tion of sewers and crafters where they com. We encourage you to host a party tion, SVP Worldwide will launch two ease; Life View, which allows for ro- to create brand new patterns; and craft supported by the world’s first online- live, and that’s online,” says Helm- in your store – a great way to bring enhanced versions of the tating, angling and viewing what your an all-new heirloom with exquisite lace all-day DIY event in history – kamp. your customers together and attract TruEmbroidery™ Software, the sew- finished project will look like from a and special stitching techniques. “The Sewing Party”. new customers. Join the Party! ing industry’s premier embroidery realistic, three-dimensional perspec- Sponsored by HUSQVARNA software designed for Mac® computers: tive; and TruE™ 3 Thread Cache, which “Both versions of our new Originated by SVP Worldwide to fos- VIKING®, PFAFF®, Burda Style and LEADING WITH SVP TruEmbroidery™ 3 Elements Software gives you the capacity, before embroi- TruEmbroidery™ 3 Software refine and ter the next generation of sewers and Etsy among others, “The Sewing WORLDWIDE and TruEmbroidery™ 3 Elite Software. dering an item, to use an iOS app to elevate the embroidery experience of crafters, “The Sewing Party” will bring Party” will bring DIY-ers from across With this software, Mac® users can now inventory your thread, ensuring you Mac® computer users regardless of the together thousands of DIY-ers on the nation together to learn the latest SVP Worldwide continues to lead the experience and create personalized have the supplies you need. Then you embroidery machine brand they use,” Saturday, November 8, for the first ever techniques in home décor, industry with cutting-edge technolo- embroidery designs with features can use the app to print and view a continues Helmkamp. “It’s a dynamic online-all-day DIY event in history. sewing, quilting, upcycling and cos- gies and innovative, first-ever events. developed for the Apple operating shopping list. upgrade of our first product – Participants will have the opportunity tume design, among others. Classes To discover how you can become part system. TruEmbroidery™ Software – and is to select from and enjoy more than will be available on the day of the of the SVP Worldwide family as a TruEmbroidery™ 3 Elite Software particularly timely given the growing 30 sewing and crafting classes taught event and for an additional 90 days. HUSQVARNA VIKING® or PFAFF® Remaining compatible with most includes all of the exciting features DIY movement, as DIY-ers tend to fit dealer, call 800-645-6755 today! embroidery machines, listed above, as well as 100 additional the profile of the typical Mac® TruEmbroidery™ 3 Elements premium embroidery designs from computer consumer.” COSTS AND CONTACTS the exclusive TruEmbroidery™ design

MSRP of TruEmbroidery™ 3 Elite Software is $2,299 (includes one year of software support). MSRP of TruEmbroidery™ 3 Elements software is $899 (includes 90 days of software support). MSRP of the DESIGNER RUBY Royale™ sewing and embroidery Your customers won’t want to miss “The Sewing Party” machine is $6,999. on November 8, and neither will you! It’s the first ever online-all-day DIY event in history. Engage your existing customers and attract new ones by hosting a party – for “The Party.” Registering for “The Sewing Party” means you can broadcast the online classes in your store, and invite your customers to participate. They’ll love you for it!

There are 30 classes for every creative passion, including: • Learn about “Bra Making with Madalynne.” • Create “Throw Pillows with Pizzazz.” • Refresh your skills with “Sewing Machine Basics.” • Make “Hand-Dyed Baby Rattle.” Each of the eight pieces of furniture within the INSPIRA ™ ® • Craft the perfect “Strips and Bricks Quilt.” STUDIO by CLOSETMAID organizational system will be sold separately. The MSRP for each piece ranges from $499 to $1,499. • Register, see a full schedule of classes and read teacher bios at www.thesewingparty.com The furniture comes fully assembled (only the activity table re- MSRP of the DESIGNER TOPAZ™ 40 sewing and embroidery quires minor assembly) when shipped, and all pieces have a machine is $3,599. one-year warranty. To find out how you can sell these products in your store, call SVP Worldwide at 800-645-6755.