King Centennial

SECTION J SUNDAY, JULY 11', 2J CORPUS .CHRISM CALLER-TIMES, Sun., July 12, 1953 Capt. King Started as River Pilot, Founded Famous Ranch ly opea country of that period- supplied the Confederacy with trated on driving b«sf to market waving fields of prairie g- r a. s s lead from Mexico. Wonting on a-and got out of the hid* arid tallow Great Cattle .Enterprise. broken from tira* to time by iive p«rcentaga basis both men made I business which they had operated oak motts and occasional jnesquite good monev. at at tre^-King had a vjsion, Along a " Mis Christi trajl now followed in part by U. S. But late in 1SS3 a force of KG|hw y 77, he foresaw the al. of the Launched 100 Years Ago a proximately 7.000 Union cohlieis taken to mark«ver the 1 west liru«less potenUalines of cat- took Broxvnsvdle ar--d seised ' cattle traUs of By JAMES ROWE - • ** Sitte ww an . CaDer-Tiaies Staff Writer 8a3L partners continued to oper- now-remained ar^ticeS bud. Onune nunarehundred yearvears ago,, near what'iwhat-is nonow the thp iown'nf rVanS* -—~— —~ th««e• «~,«»c «» <*» «wute«* « acm«!*«e o*«>«**y moving-ness ««-. jKor a* timtime iitt coulcouldd be very Kinpwittp. fan*"T OiVhon d •&•{»» *-, ~v *.- ' .""= x";v" ui "™110«-. up nver and resuming their traf-j prof italic and then verv KingsvilieII-U^JSVUH-,, Capv^

Ranch Breed of Quarter Horse Gerirudis Beef Catth, Developed'at King Ranch

Apart from the glamour of its tremendous size, world-wide recognition lias come to the great Kinc Ranch m-i- manry through is many contributions to mankind through constant research and scientific breeding of fiS^ beef and horses . along with grass development and range control methods to feed such animals properly and inex- pensively. Along with our salute to King Ranch, it is well that we -pay proper tribute to many other ranchers who worfc ceaselessly along parallel lines to keep Texas in the forefront of the global cattle picture Friend of the Cattle Industry : : ; > : ^^^M ' -'••"• :'-'^^. '•"''. "'.•'••;-.. . .''^..•.' '•'•- - , / ' •-.•:.'" • .'.; / ' '. "' ' . '• "'•';' •':'; '. '/,'",' ' ;•."• ';X.. :'''• ' ; " .; '••''' To All Our Fine Friends We say a sincere

opened its doors in Corpus Christ! deter minecl to fie a representative addition to the business life of this progressive city. Our object was to fee a "gooef neighbor" bringing to the Coastal Bend -the most modern facilities, together with the finest in merchandise at budget-fitting prices, a/1 arranged for ease and comfort in shopping. We are happy to say that thousands of our "good neighbors" in this

GRHETiNGS !» to our friends in KINGSVILLE- area ftave responded with a warmth of friendship that will long be re- homo of the great ' * KING RANCH membered and cherished.

Again,~^ * we saJry "thank you."'Weff are alwaysf gladitsf . to have. yoK u visit us ... even if only to come in and enjoy the cool air conditioning during hot days in town.

-210 N. Chaparral-Phone 4^3311

.A/ways Plenty of Free Parking! 4J CORPUS CHRISTI CALLER^TIMES, Sun., July 12,1953' KING Continued From Y*f* fS On'June 17, X5S6, he married her daughter, Alice: GertrudI* .King. Took Activft Pmrt While Kleberg m*«ag«d thft King Ranch, there, was never'any questioiubut what Mrs* King was j boss almost to the day of her) death. She took an aetwe part in administering the estate. She al-' ways went over everything -with Kleberg, but the final decision -was always her own. First and foremost Mrs, King was a housewife and - a mother. Somewhat retiring, she took little part in contemporary society, al- though she entertained President "William Ho wand Taft ia 3S09 -when { he visited South Tex&s. Dressed, in black, usually seen riding in a j carriage, she was a familiar fig- ure of her day. Mrs. King spent much 'of her> later years in school, chureft and' civic work. She established Texas- Mexican Institute for Mexican' boys, gave land ft>r the t-ownsites, of Kaymondville and Kingsville; end provided rights-ol-vray for the! St. Louis, Brownsville and Mexico [ and the Southern Pacific Railroads.' OaUlved Children She outlived aU of ber except her youngest daughtert Alice G. K. Kleberg:. tie wife of Robert Justus H. Studied March ROBERT J. KLEBKIG, JR., HOME-The home of Mr. was built by Kleberg's father about 1912'as bachelor's 31, 1925, at the a^« of 93 sn first son, Richard Jtiff-; A basic acctoapHshicent of Rob- lin Kleberg, \ras bom No\'. 18 J ert Justiis n was to provide ,ai 1?S7, in Corpus CSiristi. but permanent supply of fresh water, up cat the ranch to become sn! Por water wua and is & vital fact-jaccomplished cowboy. He wesit to- at Psa Shop nt Wards KING RANCH or in rancJaag operations in the (school ia Corpus Cforisti and gained '> Phone 4-SS51 Corpus Christf, T 9:15 to 5:30 Men. thru Fri. semi-arid prairie Ivin-g between the!his law degree from the TTniver-' 9:15 to 6:30,'Saturdays Kueces .and the Rio GVande, Thelsity of Texas in 1310 and his Mas-! on its outstanding progress in the area ia subject io recarring, pro-1 Ear's Degrsa in law from the same1 lor-sjed dro-jghts. Thejp are aOjinsrtitnUon. in 1911. Instead of *°v-' fields of ranching and cattle raising nor permanent creeks in' ing up the practice of law he re- 5 all of the 150 miles lying between i turned to assist in tbe Residents Within 50 Miles tie KuKuecee s acd the ""Rio Grsade. intent of the ranch. «-"%? J*'at*J «°5S«V»««S va*ax-\ Robert Justus Klebsrg, Jr.. third of Corpus Christ! Are Now HTC Kleberg nad dams built wiser- ;g*n«ration son bearine that name,1 I ever there were saitabJe terrain -,wa s ^-^ jfsrch 23, 1535, in Corpu* ieatures-across dry creeK beds. j chrirti. He went to school in' Oiferedj DEL MAR TOO, IS OUTSTANDING am»ycs and aav 'sariaWe tow lan-djcorpus CSiristi, tc?ck sp«cia! seii- i that cou,d be dammed and tau5tcaltuiaj courses at the Universiti- es n:b and retain scree of the prec-!Of Wisconsin from, 19H thraush IN ITS OWN FIELD, IT HAS A NATIONAL REPUTATION FOR ITS ram tnat feH a!3 too Ln!re-]i9iS. He tbea r^tviroed to San'te' r"J-v- Gertrudis. FINE EVENING COLLEGE PROGRAM AND IS NATIONALLY AC- D«p Wens D-JS j Kleberg H. in a generafca •FREE DELIVERY Going farther, K5efc«rg had wells i marfeed by an accelerated move- CREDITED BY LEADING EDUCATION ASSOCIATIONS. THE OPPOR- driHed in search of artesian (free-'ment of population from the coun- flowir.g) sapds ^-itScfe he feit sure j try to the city, reversed that trend TUNITIES IT OFFERS ARE MANY AND VARIED INCLUDING VOCA- Say samewn*re beneath the EOT- | for his iamily by making ranch • FREE Home Demonstration JECC o: the ranch. The search ap-ilife aUractive'to h.is children. Btflh TIONAL TRAINING. CHOOSE NOW FROM ITS LIST OF COURSES peered Imitiess, bet drillera were; Ms sons are expert horsemen. De- ordered to go deeper and d*sper. j spite their wide travels, both sons •FREE ESTIMATES FOR THE 2ND TERM OF SUMMER SCHOOL BEGINNING JULY 20TH Finally, in 1B83, tne first artesian] fe«l most at home on. the ranch south of the ; Ferer KcseaW-h on Plumbing, Building, Farm and Home Needs ! completed /rom a depth ofj An ootstandin? exampls of u,e : -c'vest"aB-v- i»ow-ever.; clefltjfic bent of Robert Justus FOR ADDITIONAL INFORMATION DIAL 2-9285 lo Qaa 5 " Ml |n was M»'research 'int o tbe c2use: Our Congratulations io the King Ranch on its Service to the Commun- tevef- He ^^^ 0*' CORPUS CHRIST!, TEXAS «couate«cl bv King ity, State and the Nation. at Ktnedv with the nraiadv srdi

Celebrating Our COHGRATULATfONS TO THE FABULOUS KING RANCH!

MORE THAN HALF A CENTURY OF EXPERIENCE Our Success Is Shown In The Success W. B. STEVENSON v WCTE t-Kcn he(f-o Ge;';rrurtli.-y ocif eexperiencej ! Thet's fre ccmbinj-d kwwtedgs ard to'snS rrcde BEST WISHES of Our Students Founder - President cvoi'cfci*....e t.„o cu_„,r studentj.uuc.,,*, irnw^tkryjahn a a«rau;Tira inirrucntiTi ITCTT. inais v.r.af fi>3S trwse C' C P* ... . *~ _ ri _ _ -^-fntn t., ikmsgb^a. "^ sscscn-fd mifaicfiwi ifeff. TnaJ's v.l-,st h>=s mace C.' C. Director, C. C. Beauty Col.'cga c= e < c ro - r ._*?";*— -•— — i -' *--.''- ' S>^ ^Tri Ir.f *'*- -- T"^*iTl.'Si • I'-it' * i4 "^cUTl^"*J *C*^» ho*T^rr t\ st madt^M^j^eA cut*'trr stusen-ir*~^***i*rs successful••. .*-^ «rv £. , I! f Ou/*\. »r president.^_..JJ^_k, Mr> . Sn;ver«in, to our former students VVe ore prcud of fhe records of our former students. Meny now own : : »rave!s^ tt ootf ectnl r^raww sefe^tifisii'cr^tifiec d.cf.so3-,-en"esco-/eri'ess enendd trenctrencUU iinn ththe beSLitbeSLityy culfurculfuree their own shops. We feel this is due to cur teaching methods. At C. C. 1 f-«'d. rt» hc.tis i:rens«s for o numbentJ**/r oOTf exclusiv^Sf*.!'11) Ve* be-ur!K>*'-i it-^yj techr.itjuatt»r5^f*"»>i »a* . Tnct"T^r^er te a r«>»«•-w> cdvance^-v>^*^rt*-joi i', n th*Ue« and friends who have Beauty College th« student Iroms by "doing" under the direction af fcf=^Ty ci..:tu-e f,e:d ere trwnsdislely cdsJed.to o-jr ceursas So rncks th* very finest in,truct.cn cvsl!- efc'e to o-r jrudtnrs. . , made our college grow! farmer Srcte Board Wernbar, Mrs. Margaret E. Greenwood, Mr. ond Mrs. W. 6, Stevenson and our expert staff of Instructors.

The Beauty Profession Offen Wrry spend S5,0!>0 zn o * JOB GUARANTEED 4-veer co1l«fl* course ••hen yju c,cr> ctt en ex- Unlimited MARY &. STEVENSON cef'em pcyirxj job in 6- * Good Hours monjhi fw ST.61 rferart Vice-President end S7.61 o vseV.! Grve * ONLY $7.61 DOWN y:tKc.-j* a b'3 Average Pay CCS-T cut by . - . i MS. r» — ACT NOW!-™, your brc'Jty ccrcef tsdcy. * ONLY $7.61 WEEKLY o Lifetime of Security DURING THE C. C. BEAUTY COLLEGE—U * PJc-nianf Werk P.O. BOX 1479 You Can't Lose On This Big Deal! PAST 7-YEARS Corpus Christ!, Texas , , xSV'^'i " I'm Interested In your beauty cOLirMJ. Please lend ma further Information. Absolutely no obliga- tion. CLASSES STARTING EVERY MONDAY! ENROLL TODAY! Atjdrcsj

DIAL 4-9000 Established 1946 6011/2 MESQUITE ST. TMI OHLY IEAUTY COUiCl SlfWHft THI COASTAL I1ND OUTH TEXAS OF THE

«fck XSk JP \/\//iere f/ie discovery of oil, and the development of good cattle, and fine horses has made it one of the most valuable

BEST WISHES ON YOUR lOOtli ANNIVERSARY nnI ay iLor andj /~*Ga s r*Co

OIL...A VIGOROUS PARTNER IN THE PROGRESS and PROSPERITY OF SOUTH TEXAS! 6J CORPUS'CHRISTI CALLER-TIMES, Sun.r July 12,1953 KING ~ l>om Page -W port for Coi-pus ChrisU. Both knew what such a port would mean ioj .the economic development of] South Texas. KJeberg was a found- er and one of the first officers of the Deep Water Association. With the complete backing of Mrs. King most, if not all. of the eariy financ- ing: ot the promotion of the porii •was borne by the ranch. - j Broiishl in Millar j Kleberg hrought in the late Roy- ?>IUler to'"work on the port de-1 velopment. Aided by other far-see-! in^ Soa:h Texans." the program! eumiinated on Sept. 22, 1923. \vheni President WaiTen G. Harding; * signed. a bill authorizing XT. S.-[ Army engineers to begin work on; the project. The Port of Corpus; Christi. complete with turning;' basin, bascule biitig'e ancl a .25-foot j Channel to the Gulf of Mexico 21: MRS. KING'S CARRIAGE—Pictured above is the en- Iniles away, was •formally opened: closed, custom-made carriage Mrs. Henrietta M. King Sept. 14, 1926—later the" channel; THE KINGS' STAGECOACH—Eighty years ago, travel preferred for her trips to and'from Corpus Christi in v.-as deepened and other fseflines: to and from the Kjng Banc-h was principally by stage- the days before the railroad/before good roads'and the . added to the pon. . ; coach, \vhether the trip was toCorpus Christi or to motor car. •-.-.. In accordance with Mrs. King's- Brownsville, The stagecoach above was used by Mr. ViU the ranch \vas placed in a i 10-year trusteeship. Xaraed as ex-^ and Sirs. Richard King and is one oi two stored in the ecutors were R. J. Kie^etg It. '• ranch warehouse at Kin«sviUe. James B. 'Wells {he nied in~.1923, '< two vears before Mrs. Kina-.^and: acre on South Texas ranges,horse. Old SorreJ, that provided

3and. Cs.esar~Klet)ersr, Welis. Jofei '° *&* development, of vrnat be-l Bob wanted the ideal horse to D. Fianegar-. RichaKl M. Kfeberg/'Ca-fr-e tkc Santa Gerttudls breed.- work oa the ranch. He must be Robert .T. Eteberg1. Jr.. ana Rich-1 911 MRrcil 2- 1S2S, foHovring- a f strong sad tough enough to hold ard Kinsr. Jr," Final power in iujwhiriwind courtship oi . . 1" days,)a heavy staer, he must be agile, decisions in questions on Trhich thai S0** n* a rried the Vfashington- i compact, •srell misscled ana, most trustees couJd not agree TVJLS vest-'1^31'^ Helen Campbell, (iaughterii tn p ort a tit, rmist have "cow ~ ' " '

. . . . North\vaj-, Bied in 1SS» ;J, >, Alexander o! Philadelphia, '.King Ranch Teterinariaa, is A tittle more than a year attar 'J>a- !cr« tucnira *un^. jrJr.. isecon(seconad ofr me,sold ner snn efficient use of grazing lands. tne huge mhenUnce tax .o!iMme> had Reived from Capt.ithe Klebergs. rnart VT ruiHrnri *>»»» nnnrt f . _ - ., , II ^.-+^ + ty-~ 1 i n SHe^f Mr£ S.tn%rde?!^l ^;,cf |a^h Ird^othlrL^ *%'& Inherited. apphKi-jreUO, Encino (the live oak) and j Richard Kleberg-s children, in ad-', 111 his fcrother, Rieaanl Trho was EC- State.* and Latin America-. &ot he Jy driDins prcgram by Hu m b 1 effiU*^^'"duri1 5 5 S Uieir^ Uf«ti»e 'Sn^f T^j'^nJKTSft' ^ -^ N«ri« <^»s). lotion to his son. Richard M. Kle-f tire m the - • >,^r ^o-t,ii=;i i^, »%~ ™™«i«»j _ ^.fP^propertie"? "*"s durinaurinjgr theiuieir lifetime.!King'iiieume.;King s will,. Shortlbnortlyv «.,^altexr ^th^e „.,.-divi-i. „_.,..:~ Richart d» Kinm—g OTrrr . chairma_«.-:——n o-*n-.;-?-^f the! sion o-^f th^.ge esestat[a(ge J{JthA» Klabar^sKlabarrfsii "*Sto-7'k »nthm thce corporatiocorporation was di-;" ^' " are -Mrs. Mar> Etta, FiiT HURT! became more man MM on ana gas \"«usi>,,,,,,> ,.« r-orniw n-.rUH Xntion^l 1^™™,™***rated thtv,e» KinK-;^«g. Rancho^^^v, , Rjvide„ virfaidt intiiif<-o, equa^nniil fifth«fn,os nnamong->nner' R..VBob.. ij . Column 1. Pase 5,1:I Never again after using Ingills z^a to secure more effective 1 Richard and their three sisters,' ; Remedy and method ot removing le.fi r operation of the varied holdings}Henrietta, now the wife of Torn: i calluses. Ingills treatment for as, incidentally, to protect)Armstrong, Mrs. Alice Kleoerg NO MORE sore feet is positive and wiJl bring heirs from the "near-ruinous!East and the two sons of Strs.I •imirip rpiiw Comfortable and , .1 inheritance taxes that toil iJuejSsrah Klcberg Shelton who was Bulged Pockets : Bob still remains a. top covrhand. Klefcerg Counties. i One s i s te r, Minerva King, mar- ixvhen Mrs, Kir.g died. Bob K!e-ikttled in art automobile Occident' ; walking will return forever. YOJ Jtisr- Ranch Divided! iried 3Iaj. Gen. J. Dos-st Patch j berg is pj?esident and general | in 1W5. Mrs. Shclton's sons, Bel-! inecd not fear, it's positive. jij- to carry your :We publish a pamphlet we se'.I lor Cards, Passe*, Ij J c e n's c s . |25c. send for it, or send for an S Photos. jCz. bottle of the r?medy including U ot. bottle of foot powder tor i?J.P5. Scut prepaid. Guaranteed SEND ONLY $1 TODAY! lor money returned. If you send ;for the remedy the pamphlet is Arrow Specialties Urce. If you send for the'parnph- 6030 Sheridan Road ! let—it is 25c. Chicago 40, Klinoii j INGILLS LABORATORIES, 19!« Robert Borchordf ! Foster Aveiiue, CHICAGO *0, ILLJ. •SOI3. (Adv.1

» Greetings to Our Friends m THE

McGill Brothers Office Building, Alice, Texas '

We congratulate King Ranch on compieting a Cen-

tury of progressive v/ork in the cattle industry . . .

and also the many other Texas ranchers who v/ork

tirelessly with their breeds and methods of range

control.

BROTHERS Mrs. H. F. McGill • J. C. McGill * Frank McGill Jr. » Scott McGill (Established 1911) Alice, Texas Down Among the Florida Palms™

T DIS AND REGISTERED

Contribute to the Upgrading of American Beef Cattle

Florida is rapidly taking its place among the leading cattle producing states of the natron . . . and, happily, the trend is toward the finer grades of stock. We feature Santo Gertrudis and Brahmans which w« find to be outstanding for stamina, productivity and high dressing-out ratio at but liftls fattening cost. Florida cattlemen are recognized for their research'and continuing work in range contro! and scientific breeding which has buift this state's cattle industry to an enviable point within but a few years.

CENTENNIAL GREETINGS TO

Developers of Santa Gertrudis

We congratulate and thank the Kir»g Ranch for its great contribution to the livestock industry in develop-

ing the Santa Gertrudis breed of beef cattle. These animals are rugged and make more and better beef in the

right places.

King Ranch bred bulls, which have been classified as Certified Purebreds, are used exclusively on our

-Santa Gertrudis cow herds.

Our buil calf crops are rigidly culSed so that-only top bulls are offered for breeding purposes. For the pur-

chasers' further protection, we maintain rate-of-gain records on bulls offered for sole.

Inquiries are invited and visitors are welcome at all times at our .

. . JMMOKALEE RANCH.. MEADOWSWEET PASTURE REGISTERED BRAHMANS PUREBRED SANTA GERTRUDIS .. COMMERCIAL CATTLE ..

301 Palmer National Bank Building P.O. BOX luo.phoneRingiing 2-5951-6-2332 Sarasota, Florida Charter Member Santa Gertrudis Breeders International 8J CORPUS CHRIST! C ALLER-TIMES, Sun., July 12, 1953 KING Cu*tittuc4 From Page &J -ibe United States and in AuitraJJ* •2,^*. ir i- :iw - ' -. land Latin America. >U£den, Mrs. Katherine Searcy! «,.* „, -.-t Scarborough and Mrs, Alice Ger-f ."* *****. trudis King Reynolds j An outstanding characteristic ot .Mrs, Alice Gertrudis King Ele--50* Klebett is nix hatred <* berg (Mrs. R. J. Kleberg U> uiediwssr M **g «H*B- On« ?umtn« ambit*** 13 to avoid waste trudis ranch, where she was borni£h*?5Jer -possible. Everything oa April 9. 1862. Continuing the tra-S"16-^Sng Ranca-w built it, last-tn« dition of her mother, ilrs, Kle-iM* •<* th* materials. Fence posts berg spent much of her life in;>w*a-P«as> "vtn the. striking brick churcti and civic work. Single- ?an? cooorete homes of ranch hands handedly she raised funds to build jj^t &i strategic points throughout Spohn Sanatorium in Corpus Christi!1*1* broad, praine are-made of.the and, when the great hurricane of'**8* ^aterisls'obtainable. 1919 destroyed the hospital build- ,-fa.-fencing- as in .almost .*very- ings, she organised and headed the-|~fI(i T^ted to the cattle business committee which raised funds and!056 *^ng.Ranch,has be*a* leader. buiH a new Snohn HospitaL | A stout net wire,.manufachired.ac- B*c* Hordes * ;cording to MUH& specifications, In 19S5'Bob Klebersj launched ^ s~a?d .wide acceptance and the King Ranch^ttT»S"horse i£?e ^ «fajow aaa-King - Ranch career He we?t to Ker-mekv• and Fence- l^is f«nc*. was designed bought horses "and turned "them-0 s^^1^8. the possibility of cuta over to Maxffirseb , a native Tex- S'J^F.^?1?8 **«*-«?» ?*!S known horse trainers. Bob's idea! South was Ujst South Texas could <3uce as good race horses as lore /v ,5< other section of the country—and? ° than 100 miles of] proved it. Heading 'the list of| *«!fn«3»-t* g"*.ready ac~ ranch-raised champions is Assault, j tots ar^lm£ ^visions. It winner of the Kentucky B^rby, the^ bvnnperAgates (to Preakness and the Belraont andi' *«* string them with bumper) and load one of the greatest running horses :iL_ ^vra « a i. ,.>•- - ci all time. Other shining examp-; Sf « les and holding pens, 5es o! King Ranch thoroughbrsc^l*1^ ^ ^€ae!ics are Midd'.eground, Stvmie end .* ?luc5i* M S^^cs is a vital Curandero. Stymie, s. "great. race S5f £ toe operanons of Hie ranch, OUT OF THE PAST—This old chuck wagon, cumbersome and broad-tired, was once dn AT COW OUTFIT ;CAMP—These .culinary artists are preparing dinner at the new torse, was lost te th* ranch fold "Aether it s beef cattle, horses important part of King Ranch equipment'It.lumbered along ^th the cow outfits and was, naturally, the center of life around the cow camp. It is now as much an anachron- Portales Verde Camp on the Norias Division of King Hanch. The streamlined bunk it was entered 'tod datoed %£S*'£*&£BL'£lg?g£ ; house is in sharp contrast, to the saddle blanket bed and star-studded canopy of pio- in a $1,500 claimiE-r...... K rac*. _ism on the ranch as a Longhora stear.; , ••••,'. In a 2>elatively : short time Befc~i Ti~-• Trnrfhrro•* y ajjfl Dr. A. O, Hhoacl neer days'on the range. . . " developed the BJE^- Ranch stables i,- ,, ... of their &»« in this ccntteuaUy. it has not. found arsystem develops, most of it near along-his own lines (which meant jfl6*ajstuch promises so rauch to In 1952, in conjunction with the the \rorld where grass grows. or take to new "areas their 1 better breed for South Tedxas con- the surface to take all the raois- raKati Sugai- Corp., the King his type of horse) to a point that'^ ® oreediEg perfectionist. jdihons than the .Santa Gertrudis.jture it can get. But mesnnitc. R In an agrarian 'enterprise the know-how and their Santa Gertru- King Has Helped Tlis: hilrsct! -hart Tmn TII«- =>vM,f =i! : i*"<*e greatesa! t SIEgle COMti Ranch took its techniques and dis, but they always return to {heir his horses-had won just "about ail-' , f. *£! T* singleA . contribuso--- n If a better beef animal should ^ native of Touth Texas aM Jfedco King Ranch has gathered together inch IO thf> PS.ttlo r«M»l- it Trnul^ K_ _ „.;_!><— _-_ v,_ __„•,. 7. «.^vt»o ctiiii ^u.c.vttu, know-now to Cuba, where beef cat- of the horse racing classics in the;?'.~?_~ Ranch to the cattle pear it would be a mighrv cow has only become a pressing pro- a staff of experts comparing fav- ranch home. As the second cen- Eslablisli Herds United States. Iii contrast, soine^austrT ( Western Hersis- indeed. tle : improvement has been need- orably in their, fields with the tury ot the King Ranch opens, new p e beea tise blem within the past 25 or SO ed. The Santa Gertrudis breed had esf the rich and experienced stables f ° ?? ^ - *-- In Open Competition years. In former years it was staffs formed by top industrial or- areas for development beckon, ex- 18 Santa wi< already been proved on the island Of Saiita who have been in the tgam2 e fori<* P Gertrudis breed ganizations. The ranch itself is one perimentation never ends, the ., .„ . _ • r\OL^feef f*ft aWeH-i A T*> ->. *v. — *=» L . This faU the Santa Gertru«l4t.A%ei thaHi Atk worke>^ V)l IXV"-d* with*> *H*] ) ^^ ^ t •• -p. , . 1 roveinen oa the King Ranch which depends,] ?ac<, InS the constant battle wit-—h thei King Ranch established afassociation \rith Sir Rupert darkefP t of an. area^ such asi them or their descendants to crc- f.ai«riWf»|l r* IVftfAal" probably more than any other? * its invaders the Kmgibrsnch in _ Pennsylvania. Now 4 - [ ar.d Peter Bailteu of Melbourne South'Texas in non-ranching fields. jlatRtee._ thtnee greatest, iff not t thee largest jp""*-"' * tc> y large ranch operation, cz grass fat- '• developed new techni-i°0p 5.WO steers are shipped an--and Sam Horde-m ot Sydney, a Information Service j cattle ranch in the world. Scilttn •4' teniag of steers. I t Hasd in hand with the search' S: tor new or improved grasses has1^ Group President beea an inteiisive study ol nrine- ^{jj^T Walter W. Cardweh, Sr., man- ral deficiencies peculiar to thet-* ager of l/ullng Foundation Farm ^ils ot the Oo&stal Prairie. v at LuUng, was first president o£ King- Ranch has been a leader inlcat ed the effort to supply, by raesns of] acres.. AlsoJ, Ssyeral years ago, when Ken-ii^g'R'anVh^'Erroove"'' ""' " ~'~ 1™^**™^'^*™?*™*°™^"?^! as t «"«ch!ner>ars- hamadd e within the ternationaJ, an organization made grass fertilisaijcn end suppl-men- :\ fieJd of brush control, theirackians sought to .twit Bob Kle-j So far as 3s known no aETicul-!»,-^fi fi»£™ t • »• ^J" P 5° >'« - "s beginning up of cattlemen from nil ports of tal feeding, elemental deficiencies experiments in .serial,dust-'berg, 'they asked him what he:tural enterprise to' date hasWitu J "s, - n 1 ,.: -^^'jon King Ranch. the world who are raising Santa t Su Drou tot or spraying with newly;tbought of Kentucky as a horse, branched oat with such boldness it Bested individu-l? m• P™,m« ^t' ch devices as tree dozers, root Gertrudis cattle. eiunu EEperimeatation in this field , S developed cbeinicals. country. Bob- thought a minute1 as the Kire Ranch Surh 'mnrpqiv,^ ^t^ V,M v - .». V (plows, spot grubbers, cabling and Cai-dwell was a member ot the a near ; 6 for trough an ambitious past ~ -|s«c«nt Problem' faml then came back with "I don't r*m,;«. „* „„" ^«/."^ ]„ r^fnt nf^^V* *" H" i f Chaining, and machines that knock syndicate which last year paid £ I front of South Texas development. fdown the brush, plow the roots, Uio.OOO for the top-priced bull in • ' '1 by King record price

-»_». i~*^, «^c-^,v^* -n c.vpci4Ja^»?j.;^s;T^(k—..-^ g^._ T-T^ r^ . . T^.-jt?.^" w M^I^UU, ui -tu UL 10 Farm ; sold sever- their only home. They may travel er rangeland have been cleared ofial head of breeding "stock to UIB years may see the to the far places of the world in ^is^T^,?^s:sS-3i5^iIt9u~ -—!•-- , ,-• ^-v^-n ^ca it ttpennn.nts.tie. af i««n-F^mt. an.^ exienslve roof tie andTO ^ntinuenthiUess iitus e.experiments.breeWrfm«ta.^^d n^JS-.nourishinlg in every part of search of brush on King Ranch through use i government of Angola, Portuguese new grasses or new of the powerful machines. West Africa. ratu ons

Developers of SANTA

CATTLE

Young Sanfa » Port of Sonfo Gerlru- Gertrudis bull, dis herd at Gear Creek Cattle owned fay J. W. Mur- Forms. chison.

^•^^^^::^^^mm^^m^mms3a&'

IgLEMCREEKCAfTLEFARM. W. Murchison, Owner - San Antonio, T«xas S EUSTACE, TEXAS Home* Campbell, Manager - Eustace, T*xa« •1';f-::';':;:- ntury . from LONGHORN GERTRUDIS

Since the days of the early Texas explorers and the rangy Longhorn, St. Joseph's Island has been a fix- ture in the cattle business. The brush of early years hcis given way to clearing and range control, and the Longhorn to fine breeds of cattle and horseflesh. The Sid Richardson Ranch now comprises the whole of the 33,000-cjcre island. It is self-sustaining from the point of water, feeds and human food, and is" unique in that its heavy production of beef is.take,n to the mainland by c a 111 e barge, manned by "sea-going" cowboys. In its continuing program of research and progress, the Sid Richardson Ranch is rapidly upgrad- ing its herds to a pbsrit where in but a few years they will be pure blooded Santa Gertrudis. Santa ;Gertrudi* Beef Cattle, developed at the King Ranch r •-

Some of the Ranch Horses Grasang-on the Island

*^53&s

SANTA GERTRUDIS America's first new breed of beef cattle — used consistently in the upgrading of the herds at Sid Richardson Ranch

SEA-G01XG COWBOY — Cosvboys on the Richardson Ranch on St. Joseph's Island must know .bow to pilot a boat as wall as ride & horse. Shawn above at the lielm of a, boat ^•f^oarfo ^^Pfi's r • ^ is Norman Heurt, nns .. of. ths ranch's sea-g^inj cowboys,, headed ior the mainland seven miles away.

We Congratulate King Ranch on

100 Years of•r Service in the Cattle IndustryiS!s *s it maintained a policy of selling San- t spare, on ti* application ta Gertrudis bulls to commercial priority-plan. The price &>r this ranchers in South Texas who iype of bulls 'was s«t at $500 a rs-isJied to improve the baef pro- head. O* Sigh quality, these buUs ducing quality 01 their herds. Ths were the type* which ranchers but Is. selected from the ranch's jocnikl'.put with th«lr h*rds on the herds after the requirements o»jrange." the ranch itself bad been met,. Theye was added STEERS ARRIVE FOR TEST—A portion of the 202 yearling grade Santa Certrudis 19 MONTHS LATER—-The same steers are pictured above 19 months after their arrival vrhst might bej-cj o\zlls ^hjch mag steers xised in a bee1f production demonstration by the Luling Foxxndation and the King at Luting Foundation, when their average weight was more than 1,400 pounds. 'They i -srito had either aequirea Ranch are pictured above as they arrived at the foundation from the Norias division *» - „ • . - " . ~!°r built up a line hcid'of Santa are shown grazing on Johnson grass follow ing the September flood last year. The tJoa for the purchase of a buH[C-ercrucos c&ttla asd-sjaKtsa a hull of the ranch, April 26, 1951. Average wei ght was 550 pounds and the animals showed steer in. the center is the one in the extreme, right in the first picture. was filed in order of jcs receipt,[primarily for stud ourposes, Pur- effects of extreme drought ^-3 Ins ^m*^RS Place-a c* ae! chase of this class'of hulls, too,' waiting- >list. Whss his application Depended upon availability at thei •was reached, the rancher vras r.otl-!ranch. The orJce to? bulls in this' f:ed_and fee could then come and i category \srus sst at 51,000, I get the bull. . . j And then there-was a third; Steers Fed Grain on Grass This plan was IB operat-.on for; class—ihosa balls that were s*-: many years, with the price of Vollshected for the annual auction ^e! to be ufed_by'con!nietciaT_raiichersj aerbvs.. into this class Vennt some fcesd. The plan! o0f the ranch's top qualitv In Luling; Test Grade U. S. Good successfulM' y and ffid much* and ththee y were made availablavail e to fce finished, to grade. The.-King . Ranch furnished IMS.burned during the hot summer. ','> place Saata Gertrudis b'alls "a«vt public auction—buyersjU. S. good by"feeding grain on > head of two or more top cross the cojamercial ranches cj .thai who were Lot I in the finishing period was s,rss. Drilling to pay higher!grass, and cost ot gains made by;Santa Gertrudis steer yearlings. composed oj 20 steers which wect prices in open competition to getj posing are much cheaper than!averaging about 550 pounds, from on feed JDecu U, 1951 and finished First Sale |bulls iraaisdiateiy irithout havingtag;; j those made from harvested feeds, the Nonas Division. Because of on April 9 1952, after a U9-day In 1950. the ranch I 'to -vrait their turn on the list of This conclusion was reached fol-)the drought the yearllr?gs had good period. AveragV e net weight when mi a'jcKori sale of Sar,ta Gertrudis applicants for bulls in the other- Icwing a recent joint tterr.onstrs..- ! but were extreme!*-' thin. the experiment startetJ was SS9.43 bulls' and Kins- Quarter "Classes' . |tioa of beat production by the Lul-i They were delivereci to ' pounds and the out average made Horses, It vras the first toe such; Katarally, the very top bulls are! ing FcundaUon and the King {Foundation or-. April 26. 1951. jwes 1,33; 3 pounds. The steers made a sale had «VCT baen held; and itjSept by the rsr.cU ' itself for usaj Ranch.- j Shipments ot tha steers to mar-j an average dailv gain of 2.S3 was scisefluied as aiin ;ts own herds; but every bull' The demonstration got underwsvF i feet xrere made as truck or cp.r Jets; i»tmds, Pasturage was good and Hu-

^ ^. _ . ^ ; **-ss wvi^-^^. ixews i> W»EX^VA ^c..^>iia.x,- ' tvu.M Viii c, Qii-_i tt«e«l .t.f» -r.-aold forJpou^s_of.roughSgc for each hun- VTS.S so successful that, hecsuse of, the accoun1 t of the King Ranch, j dredweight gsiined. Feed cost for Kanch furnished the beef and the Luling'"Foundation provided the grass and care for pop-ulsr demand, i* >igg become an; * - upon prices, depending on'each hundredweight graiiaed was the beef production demonstration. annual ev-ent arid it is 0-2 c' tlw; j the tinas of year gams w-ere msde. 5S.T5. record s of the feeding trisli m isajor Uresteck sections in the! ! \%-ere paid to the iLuling FoundaUon showed. S p«mi1 ^^ f^ *"»««« 18 steers which w^t on fcrt a 159-day period. Weight of esrh concentrates. Lot IH was similar- As one of the parties to the" beef T mpIW Pn March 3 1952 steer at the beginning of the pro- ly wintered but haa the spring to PoBowiR|r the tremendous rece»-{ ^%iW.^.M. TJT?iU> r^i r^ CTT T.-i 7f /~if» ATi-i-it - !;4 ! t*-* * ' j * - ^^_. -.._Dishe. _ d May ** production demonstration, the King fioa gi%-£a Santa Gzstmdis cattle! ject was 999.19 pounds and aver- make thetr growing spurt, officials Ranch continued, it to completion at tha public aacuoa sales, th«j ie end of-the par- or the project said. despite .losses incurred by a de- In Congi-ess 13 Yeai*s pounds, or a gain Graded Good , moralized cattle market, tailing ranch laansgement, after consul-! Average daU v taticci '-cith oth.er o-nmers of up-} Richard 3t. gain was 2.01 pounds. - AU oJ the Lot I cattla graded Foundation officials announced. 'ST.. is the, Of the ma^r ^-ricultursi- billsjupon "thTquMU^v Md quality of Ivhen the'fini^Inff trial"beran^as U. S. good \vhcn slaughtered; part Sng RMchln*, wrote and ^sponsored through | pasture forage available. |9i)9.13 p^afSf Sfraw^eWrtFeeding Heavier Walter W. Cardwell, Sr., Is man- fasll Cojigress, -possibly the most ira- of Lot II were good and part were ager ot Luling Foundation, which Breeders niade a^ 2y to have ever s«rve to bcof. ; Cortez said it Tsuuld be iropos-jagricultural interests BEd for cos-;son, Richard M., Jr., have aU;"burned on" by the hot, drj- sitm-lcentrates fed amounted to 1TTS redweight of gain waa $16.91 for Protein supplement %vas fed ac- The Hereford and Santa Gertru- sible to estimate how Taany mQes servatioa of wildlife. He sponsored accepted appointment to important | mer of 1952. pounds, as compared with 176.3 Lot HI steers. cording- to the protein content of dia breeds wans compared under o- fences fea fcvSli during thelegislation to TOppSerr.ent and sup-|public committees and served, in-! the grazing. ed, in-; Length of time required in the!pounds for steers in Lot I. Total The quality of grazing was re- Whether finished to similar Erasing conditions at th«s nearly 40 years he has been 'with port the Migrator_ y Bird Gonser-'chidin. g_ _governmental ,- civic,. poU-;final Enisiuag'period tor the steers;cost of feed for each hundred- flected in both the rates and costs. „„„,,„. , slaughter jLuUnj: FoundaUon, and an aver- ths Ranch, but he recails fcavingi vaiioa Aci sa:d is the author optical partj- and of the Tesss snd[rs.aged Irom 79 days for those oniweight of gain was ?l.&5 for Lot of gain. Lot n steers had been»| condition on ^ood pastxu-e or who-j age daily weight pain was found wcried on jobs in Brocks. Keseriy, ii*F»» VifJ? lrp»rtCT7T a« t>»» T>Tii>V Stacsp<3f »rrt-r«'; Southwester_QnTTt}Tar»irf Amn CattlfTortTea RaiserRsJcpT^sr AsA c^- [ &-^r-aWr>n) grazincrrmintrg ttrto 15T?\9Q ?or> Winta jiri TT, Xjther U wa» necessary to feed grata m favor of the Santa Gertrudio by ! Is called a low!oI i On SmiSS. flji .OTfl mnHrf* c*c\nrt mt\v-.rst „ Tv»«^ft — »l.i^.« _ a .. _._.,_.» / ^ Kleberg coupes. '^hod when pasturage wast t m of nutrition. They I and' gains j almost a UUni of «, pound, ot- v : : : packers flclals said. ^^r^g|:jg®^fe^pfe'3Xff:'f"-'-r 'f' .y>j;;t j x :'ff-S';-?:\"•••:'•..i ; -""y r -..^^:-•SvjHMf?'.;^5J-^r^^;1 v; ; ;":";^3^5s^??ss;ri;^«frr«^ro-^r^S%^:':*-=•;-•*^v uus«a«ii^AU&AUiMaa..%«uu^L -'--'^ ^" - *- -^'-"--'--'""- -'- -' -'''-'--^ '-"-» ---"-"''-~'--i->.i>.^--»^/:;fci'i^^^ ^ V.v^ , 1 s I i omorro

8 US n C Stal Eend IS due in sma11 measure to o«£f expende^d generail *contractors ^ .° Their integrity, background "° , ^d resource ** availabilits have mady e To keep pace with modern standards P mdl viduals aRd ? L j Corporations alike to translate into reality plans for rosd^ buildings and structures of every description . . . from 'driveways to highways from homes to huge manufacturing plants. Corpus Christi will continue to of living . There is tremendous need grow . . the Coastal Bend will continue to expand . . . and reliable gen- era!- contractors, members of the Associated General Contractors for dU Mnds of construction of America, will . continue to be a vital part of progress.

insli'ulions, buildings Si faaalc cuniaiunh; facilities V:I Another Dream ''f Come True!

The Construction Industry- /has the immediate capacif1 o^respoMlbimy^na the Integrity of the foundor. They ' to buiW Ibese essential projects wherever needed Cutting out yearling Santo Gertrudiu S^ on the King Ranch. !'>,

Maximum economy, efficiency The Asjsodated General Csnti-actorrt of America, Inc. Is the and responsibility. There are .1 number of objectives o? tho in construction doss result one rational trade association cf genera] contractors. The organization which have as their overall purposes the con. several thouaaad general contractors who ar