ISSUE 4 25TH MAY 2009 EDITOR’S COMMENT HURLING WORLD ISSUE 4 May 25Th P 2
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HURLING WORLD It’s time to get Guinness Connected Hurling Championship Miller Harleys Rockies and Young Cubs Hurling and Old Lions ISSUE 4 25TH MAY 2009 EDITOR’S COMMENT HURLING WORLD ISSUE 4 May 25th p 2 Hello Hurling Fans With The Guinness Hurling Championship kicking off next weekend, we take a look at the Guinness sponsorship over the last 14 years (the company is celebrating its 250 years at St James’s Gate in Dublin) in this issue. There were three very important games in the Christy Ring Cup on Saturday. Westmeath avoided relegation at the expense of Wicklow, while Mayo and Kerry reached the semi-finals with wins over Kildare and Derry Benefits of joining our free respectively. For Kerry this was a significant win as they had not reached this mailing list stage of the competition before. Mossie Carroll from that great Garryspillane hurling family is moulding a 1. You will be sure of getting your solid team from just 8 clubs from the North West of the county that magazine early every Monday Kerry’s Shane Brick scored 15 backboned their only All Ireland Senior success in 1891. Despite the lack of points for the Kingdom against laurels as Micheal O’Muircheartaigh often points out, they have a record that morning. Derry in the Christy Ring Cup. Kilkenny Cork or Tipp would be proud of - they have never lost a senior All Ireland Hurling Final! 2. You can take part in all our Contents Issue Four competitions. Cork’s leading club (in the championship stakes) Blackrock won the County Féile Final a few weeks ago and Milwaukee have launched what will 3. You will be able to enter our draws 2. Editorial Comment. probably be another successful year for this relatively new Wisconsin club. for All Ireland Tickets. 3. Guinness Hurling Championship. The GAA world was disappointed to hear that the elements caused the cancellation of the remembrance ceremonies for Bloody Sunday victim To join our free mailing list go to 6. Results. Michael Hogan by the Grangemockler club. We hope that the club will be able to recoup their loses for this worthy cause later in the year. www.hurlingworld.com fill in the sections below and click 7. Camogie World. Cork legend Diarmuid O’Sullivan announced his retirement from the on submit. intercounty scene. Hurling World would not be surprised to see the Rock on You will get a confirming email. 9. Off the Ball. the big stage again with his beloved Cloyne! Click on confirm to accept. 10. Club Focus - Blackrock. On the Camogie scene President Joan O’Flynn launched a significant Player Welfare Scheme under the guidance of Wexford’s Stellah Sinnott. 12. Hurling Abroad. Until we report from the championship battlefield next weekend have a good Hurling Week from all at HURLING WORLD. 14. Festivals/Tournaments. 15. Readers page. FEATURE The Guinness Hurling Championship HURLING WORLD ISSUE 4 May 25th p 3 1759 Hurling Prize Money Could have bought St James’s Gate! Benefits of joining our free mailing list 50 years ago in 1759, Arthur Guinness The prize money from the match signed a 9,000-year lease on a disused in Gort could have bought out 1. You will be sure of getting your 2brewery at St. James’s Gate, Dublin, for Arthur Guinness, lock stock and magazine early every Monday an initial price of £100. The brewery covered porter in the winter of 1759 and four acres and consisted of a copper, a kieve, a paid the 34 year old Arthur a morning. mill, two malt houses, stabling for 12 horses handsome 10% return on his and a loft to hold 200 tons of hay. Arthur investment. Whether the GAA 2. You can take part in all our began brewing porter and ale. would have built the company into competitions. 250 years ago in 1759, a newspaper at the one of the world’s best-known time Pue’s Occurrences describe a hurling brands is debatable. 3. You will be able to enter our draws match between Galway and Clare in Gort on It would take more than 2 the 16th of October. centuries (until May 1995) for both for All Ireland Tickets. organizations to pool some of their There was a grand Hurling Match in the resources and become one of the neighbourhood of Gort in the county for a most successful marketing To join our free mailing list go to considerable sum of money between the partnerships in the country. www.hurlingworld.com counties of Galway and Clare. The hurlers of Both fitted well together, both fill in the sections below and click the latter made a very handsome appearance. were uniquely Irish and recognized on submit. They marched from Gort to the Turlough, two as such the world over. The timing You will get a confirming email. mile distant, preceded by the band of Musick, was right Hurling was in decline Click on confirm to accept. a French Horn, a Running Footman and a and Guinness was actively looking fellow in an Antic of Harlequin Dress. None of for a new sponsorship opportunity. the hurlers were in the least hurt, the greatest The contract was signed for an harmony having subsisted. The county of investment of IR£7 million over 5 Clare hurlers were elegantly entertained at years and Guinness became the Crushenehaire the night following and a first ever sponsor of the All Ireland The above procession closed with many carriages and hundred guineas (£110) was proposed to be Hurling Championship. horsemen, the numerous company at the Turlough hurled for, but the time and place not yet The name was changed to The made a fine appearance. agreed. Guinness Hurling Championship - Pue’s Occurences 1759 FEATURE The Guinness Hurling Championship HURLING WORLD ISSUE 4 May 25th p 4 Fans will be given the chance to get closer to their hurling heroes at the Guinness Hurling Supporters Nights, which take place around the country with eight events in local pubs, during June and July. 250 fans at each Supporter’s Night will be able to celebrate Hurling with a unique insider’s perspective on the hurling issues facing their own county. Benefits of joining our free Alongside a panel of experts made up of former hurling stars. Fans will also be in a mailing list position to pose questions to the current manager and players, Guinness Brand Manager, Barry Fitzpatrick explains; 1. You will be sure of getting your This summer Guinness wants to cel- magazine early every Monday ebrate all that is great about hurling. morning. “Given that we are currently celebrating 250 years of Guinness and 125 years of 2. You can take part in all our the GAA, it’s only right that we get the competitions. fans involved and get them to join in the celebrations, 3. You will be able to enter our draws “There has been too much talk already for All Ireland Tickets. about the Liam McCarthy being destined to return to Kilkenny in September. There is huge potential for To join our free mailing list go to Both fitted well together, both were uniquely Irish and recognized as such the world over. some serious upsets this summer. www.hurlingworld.com Galway and Antrim are now playing in fill in the sections below and click and a high profile advertising campaign Guinness invested IR£10 from 2000 to 2004 Leinster; there is a real buzz in Dublin, on submit. followed. The posters and TV ads focused on and are still the main sponsors of the with Anthony Daly on board, whilst the You will get a confirming email. the skill of the game with captions such as championship. Each year the company takes Munster championship is looking near Click on confirm to accept. ‘This man can level whole counties in one a unique marketing approach to the impossible to call. second flat’ and ‘This man can break hearts at sponsorship. This year the campaign ‘Get “Every county will have its reason to be 70 yards’. The branding extended to tickets, inside Hurling this summer’ with Exclusive optimistic and the Guinness Hurling programmes and other forms of print Guinness Supporters Nights is a celebration Supporters Nights will act as a rallying advertising. In addition to adding pazaz to the of the Hurling championship and 250 years call to the fans. We want to get them game the campaign stopped the decline dead of Guinness. It had its Dublin launch last excited, and celebrate what is great in its tracks and numbers going through the Tuesday in the Guinness Stonehouse with about their county’s hurling tradition. turnstiles almost doubled from 289,281 in Ollie Moran, Henry Shevlin, Shane McGrath 1994 to 543,335 in 1999. and Joe Canning. ” FEATURE The Guinness Hurling Championship HURLING WORLD ISSUE 4 May 25th p 5 Benefits of joining our free mailing list 1. You will be sure of getting your magazine early every Monday morning. 2. You can take part in all our In addition to adding pazaz to the game the campaign stopped the decline competitions. dead in its tracks. Leinster Up - Munster Down. Will Leinster men Joe Canning and Henry Shevlin have the upper 3. You will be able to enter our draws hand over Munster’s Shane McGrath and Ollie Moran at the finale of the 2009 Guinnness Hurling Championship?. for All Ireland Tickets. To join our free mailing list go to The Deise will get the Guinness Hurling events underway on Tuesday www.hurlingworld.com June 2nd, in Mason’s, Waterford under the eagle eye of M.C.