2016 Sponsorship Prospectus EMPOWERMENT Imagine Believe Achieve
DETROIT
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Welcome
Thank you for your interest in partnering with and sponsoring the National Association of Asian American Professionals (NAAAP). As a sponsor or partner, you will have access to NAAAP’s 3,000 registered members, 27 chapters across North America, and a reach of more than 20,000 Asian professionals. This prospectus highlights 2016 sponsorship opportunities including:
• 2016 National Leadership Academy with ERG Leadership Symposium (February 19 - 21, 2016 in Denver) • 2016 National Convention with ERG Summit and Recruitment Expo in Las Vegas, NV (August 11-13, 2016 in Las Vegas) • "Women in NAAAP" Leadership Program • National Student Scholarship Program • Leadership and Professional Development Series • National Career Center
Join us to provide leadership development programs and experiences among Asian American & Pacific Islander professionals and entrepreneurs.
Fabian De Rozario Farzana Nayani Mike Valdez
NAAAP National NAAAP National Director NAAAP National Chief Business President/CEO of ERG Relations Development Officer 404.409.2471 213.631.1328 815.451.3300 [email protected] [email protected] [email protected]
Senior Consultant, Programs and Vice President, Korn/Ferry International Membership Director, Northern Trust Principal, GlobalConnect Asian Business Association Chicago IL Consulting & Training Los Angeles CA Atlanta GA
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Welcome
We are pleased to announce that the National Association of Asia American Professionals, NAAAP, has opened its Detroit Chapter! We are motivated, organized, and moving forward with an exciting and aggressive schedule of events: Our informal kickoff event in July, held in collaboration with the Council of Asian Pacific Americans, attracted more than 1,000 people.
NAAAP is a non-profit professional organization and we rely on the generous support of individual donors, business, and corporations that believe in our mission: sponsors like you. Sponsorship packages are an excellent opportunity to improve recognition and develop positive relationships while making impactful contributions to the community.
We are currently inviting potential sponsors to join us in cultivating and empowering the greater Asian American community through professional development, community service, and networking. Please join us in our first annual fundraiser, which will be held this year on October 28 at Edward Hotel & Convention Center. Please contact Ke Zhang-Miske at (810)-602-9850 to purchase tickets and sponsorship packages.
We look forward to seeing you in October; until then, we welcome you to read more about our organization on the website at http://chapters.naaap.org/dtw/.
Ke Zhang-Miske (Coco)
NAAAP Detroit President/Founder 810.602.9850 [email protected]
Programs and Membership Director, Asian Business Association Los Angeles CA
page 3 Your Return on Investment
NAAAP is a Pan-Asian, Pan-Professional leadership organization.
We are a 501(c)(3) not-for-profit organization that cultivates and empowers Asian & Pacific Islander leaders through professional development, community service, and networking.
The value proposition we offer at NAAAP include:
• Recruit and attract educated Asian professionals to work for your company
• Post jobs viewable by Asian professionals across North America
• Develop Asian leaders within your organization
Talent • Achieve your organization’s diversity goals
• Brand yourself as an employer-of-choice among Asian professionals
• Reinforce your reputation as a corporate diversity leader
• Connect your employees with others to learn Employee Resource Group best practices
• Increase brand awareness, engagement, and sales among Asian professionals
Marketing • Introduce your organization’s products and services to Asian professionals
• Develop business-to-business relationships with Asian-owned businesses
• Educate Asian professionals about your work in the community Community • Donate volunteer hours or charitable gifts to causes that align with your priorities
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2016 Detroit Chapter – Chapter Open
House
About the 2016 Detroit Chapter Open House
Join Detroit-area professionals and friends for an introduction to the Detroit Chapter of the National Association of Asian American Professionals at our Open House. As the Detroit Chapter is started, we are looking for local-area professionals who are interested in taking on greater involvement with our various committees or would be willing to serve in an open leadership role. During the presentation, we’ll describe the various roles and responsibilities of our leadership/board members. An informal Q&A session will follow, and attendees will be able to find out more about how to pursue their interests.
August 2016 Open House Wednesday, August 10, 2016 event begins at 6:30pm Edward Hotel & Convention Center, the Iconic Rotating Rotunda Room (600 Town Center Drive, Dearborn, MI) We’ll begin with informal cocktail/appetizer hour at 6:30pm, and a presentation will follow at 7:00pm
Sponsorship of the Detroit Chapter Open House gives your business the opportunity to support the friendly and professional service focused event that attracts professionals from the greater Detroit Metropolitan area.
2016 Diamond Platinum Gold Silver Detroit Chapter $8K $5K $3K $1K Open House
Event Pass 30 25 15 10
Keynote Introduction or 1 √ √ √ Company Spotlight
Company AD √ √ √
Recognition √ √ √ √ Annual Membership Pass 30 25 15 5 Hyperlinked Email Marketing Campaign logo, Premium Hyperlinked logo Hyperlinked logo Hyperlinked logo placement
Social Media Campaign √ √ √ √
1 Speaking opportunities at the events are limited to 3 minutes.
page 5 2016 Detroit Chapter – Inaugural Gala
About the 2016 Detroit Chapter Inaugural Gala
The 2016 Detroit Chapter Inaugural Gala is the first official public event to the greater Detroit Metropolitan area, where we will officially announce the establishment of National Association of Asian America Professionals Detroit Chapter. The Inaugural Gala also serves as a formal welcoming to usher in the new Members of the Detroit Chapter’s officers and board of directors.
Join the Chapter as we recognize the leadership roles of the new members of the board; who will serve for the next years working to improve the relations of NAAAP and the community. The Gala also commemorates the dedication of outgoing board members, and support them for their continuing service to the NAAAP and the community.
October 2016 Inaugural Gala Friday, October 28, 2016 event begins at 6:30pm Edward Hotel & Convention Center, the Iconic Rotating Rotunda Room (600 Town Center Drive, Dearborn, MI) We’ll begin with formal dinner at 6:30pm, and a presentation will follow at 7:30pm
Dinner and open bar the opportunities for fun are endless. In addition to a celebration, the Gala is a great networking event. With hundreds of the professionals and top business executives in attendance, the Inaugural Gala is a wonderful opportunity to gain exposure for your business.
2016 Diamond Platinum Gold Silver Detroit Chapter $10K $8K $5K $3K Inaugural Gala Event Pass 30 25 15 10
Keynote Introduction or 1 √ √ √ Company Spotlight
Company AD √ √ √
Recognition √ √ √ √ Annual Membership Pass 30 25 15 5 Hyperlinked Email Marketing Campaign logo, Premium Hyperlinked logo Hyperlinked logo Hyperlinked logo placement
Social Media Campaign √ √ √ √
1 Speaking opportunities at the events are limited to 3 minutes.
page 6 2016 National Leadership Academy & ERG Leadership Symposium
About the 2016 National Leadership Academy
The 2016 National Leadership Academy (NLA) is NAAAP’s mid-year leadership training program. The next NLA will be in Denver, Colorado on February 19 - 21, 2016. February 19 will be an Employee Resource Group (ERG) Symposium for 60-80 ERG/BRG leaders February 19 will also be NAAAP-Colorado chapter’s10th Anniversary Reception for 250 NAAAP members and guests. February 20 and 21 will be training for 120 NAAAP chapter leaders from Canada and the U.S. The NLA features networking events, keynote addresses, workshops and working sessions facilitated by prominent Asian leaders from the business and non-profit sectors.
2016 NLA Diamond Platinum Gold Silver Feb. 19-21, 2016 $8K $5K $3K $1K Denver, CO
Academy Passes (for both ERG 10 5 3 1
& Leader Training)
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Social Media Campaign Yes Yes Yes Yes
Fri Anniversary Meal Events Saturday Breakfast Saturday Lunch Saturday Dinner Reception Investment $3,000 $2,000 $3,000 $5,000
2 Speaking opportunities at meal events are limited to 3 minutes. 3 Due to the specific learning/training nature of the Academy, we invite sponsors to help present a workshop relevant to the Academy. 3 Top Tier items are on a first-come, first served basis. Additional promotional items can be purchased à la carte. 4 Joint Facebook, Twitter, and/or LinkedIn campaign about jobs, products, brand, or sessions before or during the NLA.
ppageage 8 7 2016 National Convention, Expo, & ERG Summit
About the 2016 National Convention
The National Convention is NAAAP’s annual flagship event. The 2016 NAAAP National Convention, ERG Summit & Recruitment Expo is scheduled for Aug. 11-13, 2016 in Las Vegas, Nevada. The convention will feature the ERG Summit on Thursday, Aug. 11th, a Presidential Town Hall with White House hopefuls on Friday, Aug. 12, and the Recruitment Expo on Saturday, Aug. 13th from 10:00 AM to 4:00 PM. The convention is attended by professionals, entrepreneurs, and students of Asian & Pacific Islander origins representing a wide variety of industries and occupations will gather from across North America. The focus of the convention is building personal and professional leadership capabilities across a spectrum of roles within the workplace, business resource groups, business endeavors, and civic roles.
2015 Dallas-Ft. Worth NAAAP Convention Highlights • NAAAP’s second ERG Summit Pre-Convention event, with 125 attendees. • 508 registered convention and Expo attendees • 22 workshops and 52 workshop speakers/panelists • The Stars at NIght Western-themed reception on Friday evening • 4th Annual Groundbreakers Speak event co-hosted by NAAAP and Against the Grain • Saturday evening awards gala honoring outstanding NAAAP 100 Asian leaders • Featured speakers included: • Albert Shen, National Deputy Director, Minority Business Development Agency • James Sun, host of BBC TV show “War on Business,” entrepreneur, publisher & finalist on “The Apprentice”TV show • PJ Singh, Vice PResident, Globa Business Partners - Product Development/Sourcing at Macy’s
Recruitment Expo
The Recruitment Expo is free and open to the public during the convention. Students and professionals from diverse functions, industries, and seniority levels attend the fair. NAAAP partners with regional education institutions, companies, nonprofits, and professional associations to attract Recruitment Expo attendees. High level sponsors will receive more booth space and premium locations, ensuring good visibility with attendees of the career fair.
ERG Summit
NAAAP’s inaugural ERG Summit was held in September 2014 in conjunction with the National Convention in Anaheim. A total of 150 attended this Summit. We featured business leaders from McDonald’s, Northrop Grumman, Macy’s, CISCO, JC Penney, CIA, Clorox, and Bank of America. Topics covered included Executive Insights, Maximizing Impact of the ERG, Best Practices, and a strategic planning session. In August 2016, we are planning an even more robust program. Exclusive sponsorship of the ERG Summit is available (page 7).
Presidential Town Hall, August 12, 2016
NAAAP leaders are working with several national Asian and Pacific Islander-serving organizations to host a Presidential Town Hall in Las Vegas on August 12. All NAAAP Convention attendees and sponsors will have an opportunity to hear and speak with the Democratic and Republican Presidential candidates in an UNPRECEDENTED Presidential candidates’ address. This Presidential Town Hall will be televised nationally.
page 8 Tentative 2016 National Convention Schedule
Thursday, Aug. 11 Friday, Aug. 12 Saturday, Aug. 13
Breakfast Program Breakfast Program
8 am - Noon Workshops & Workshops & Seminars Seminars Recruitment Expo ERG Summit Lunch Program Lunch Program & Career Sessions (Pre-Convention Event) Recruitment Expo 10:00 am - Noon - 5 pm 9:00 am - 5:00 pm & Career Sessions Specialty Sessions 4:00 pm & Meetings 1:30 - 5:00 pm Dinner Gala & After 5 pm Welcome Reception Presidential Town Hall NAAAP 100 Awards
Sponsorship Details
2016 National Convention Recruitment Diamond Platinum Silver Expo Aug. 11-13, Las Vegas NV $5,000 Investment $50,000 $35,000 $10,000 nonprofits $3,000 Conference Passes 15 10 2 -
Meeting at a glance
t 2 pages 2 pages 1 page -
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5 Yes Yes Yes - - Town Hall Recruitment Expo 2 (premium 4 (premium 1 1 Exhibitor Booth(s) location) location) Annual Career Center 30 20 15 10 Job Postings6
6Each is a Basic 60 day job posting worth $150 on the NAAAP Career Center.
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2016 National Convention Pre-Convention ERG Summit Ruby Sapphire Emerald Aug. 11-13, Las Vegas, NV
Investment $12,000 $8,000 $5,000
ERG Summit Passes 15 10 5
Keynote Introduction or 1 1 0 Company Spotlight
Workshop Session 2 1 1
Promotional items3 1 Exclusive Top Tier Items 1 General Tier Items -
National Convention Meal Event Sponsorships -
Presidential Town Hall Sponsorship must be cleared with our partners Thurs Fri. or Sat. Fri. or Sat. Friday Presiden- Saturday Meal Events Reception Breakfast Lunch tial Town Hall Evening Gala
Investment $15,000 $15,000 $20,000 $30,000 $35,000
Logo Displayed Yes Yes Yes Yes Yes
Keynote Introduction or 1 Yes Yes Yes No Yes Company Spotlight
Event Tickets N/A 1 Table 1 Table 1 Table 2 Table
Other Sponsorships Opportunities
Recruitment Expo Refreshment Break Sponsor (Friday & Saturday) $5,000 each day
Promo Item, Exclusive (Name Tag, Lanyards, Tote Bags) $5,000
Promo Item, Non-Exclusive (Pen, Flash Drive, Water Bottle, $2,500 Notebooks, Key Chain, Promotional Literature)
1 Speaking opportunities at meal events are limited to 3 minutes. 2 Workshop proposal must be submitted by published deadline. Workshop speakers will be offered complimentary same-day admission for workshops only. Workshop speakers wanting full admission must be registered with a full convention pass. 3 Top Tier items are on a first-come, first served basis. Additional promotional items can be purchased à la carte. 4 Joint Facebook, Twitter, and/or LinkedIn campaign about jobs, products, brand, or sessions before or during the Convention and NLA. 5 Diamond and Platinum sponsors have the option to host a dedicated reception at the convention. The room will be provided by NAAAP. All food and beverage costs will be at the sponsor’s expense. 6 Job postings on NAAAP’s Career Center.
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About NAAAP
The National Association of Asian American Professionals (NAAAP) is a 501(c)(3) non-profit organization that cultivates and empowers Asian leaders through professional development, community service, and networking. NAAAP in Canada is known as the North American Association of Asian Professionals. Founded in 1982, NAAAP operates in 26 cities in the United States and Canada. NAAAP boasts 3,000 members. We reach over 20,000 Asian professionals in North America. NAAAP is a pan- Asian organization that attracts individuals representing diverse educational and professional backgrounds.
Mission and Vision
NAAAP’s Vision: To be the premier leadership development organization for Asian professionals
NAAAP’s Mission: • Cultivate and empower leaders for professional excellence • Connect accomplished professionals for mutual success • Engage and participate with the community-at-large • Inspire leaders to make a meaningful difference in government, education, business, and society.
Our 27 Chapters
Atlanta, GA Detroit, MI Philadelphia, PA Boston, MA Honolulu, HI Pittsburgh, PA Charlotte, NC Houston, TX Research Triangle Park, NC Chicago, IL Kansas City, MO San Diego, CA Cincinnati, OH Los Angeles, CA San Francisco, CA Columbus, OH Milwaukee, WI Seattle, WA Colorado Minnesota Toronto, Canada Connecticut New York, NY Vancouver, Canada Dallas Fort Worth, TXR Orange County, CA Washington D.C.
2017 & 2018 hosts
NAAAP chapters who host the NLA or National Convention can extend their hospitality, sharpen leadership skills, and engage local sponsors and members. Ask NAAAP about how to get involved!
The 2017 NAAAP Convention & Expo will be held in Chicago! The 2018 NAAAP Convention & Expo will be held in Atlanta. 2017 and 2018 hosts for the NLA are to be determined.
pagepage 111 2 Member Demographics
Masters Degree 19% Bachelors Degree
60% 10% Current Student EDUCATION
3% Ph D. & J.D. 8% Other
Engineering / Technical Consulting 22% 7% Medicine / Healthcare 6% Education 5%
Accounting / Finance / Brokerage 16% 4% IT / Development PROFESSION 4% Manufacturing
3% Aviation 3% Insurance 22% 3% Sales / Marketing / Advertising Other 3% Government 2% Law / Legal
Other Filipino 21% East Indian 5% 2% Not Specified 5%
Taiwanese 6%
ETHNICITY Chinese Korean 7%
7% Vietnamese 47%
page1 2 About Asian Americans
Currently at nearly 19 million, the Asian American population continues to experience the highest growth rate of any multicultural segment.
57.8%
GROWTH RATE 2000 - 2013
Currently at nearly 19 million the Asian American population continues to experience the highest
11.9% growth rate of any multicultural 10.3% segment.
Total Asian Non-Asian Population Americans Americans
18% 29% 2013 U.S. HOUSEHOLD 12% INCOME BY SINGLE RACE 14% 20% $100,000 +
18% $75,000 - $99,999 16% $50,000 - $74,999 13% 11% $35,000 - $49,999 8% $25,000 - $34,999 24% 20% Less than $25,000
U.S. Asian Households Americans Households
Select insights of the Asian population in the USA, extracted from The Asian American Consumer 2013 Report by Nielsen. Nielsen is a sponsor/partner of NAAAP.
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61% 97% 54%
Asian Americans Asian Americans
households grew by households are more Asian Americans 61% between 2000 likely to have incomes households income and 2013 of $100,000 or more vs. grew 97% between 2000 total U.S. households and 2013
Average Annual $61,400
Expenditure $51,400
$20,800 Housing $16,900
$10,100 2012 Annual Household Transportation $9,000 Expenditure Survey
$8,000 Source: Bureau of Labor Statistics, Consumer Food $6,600 Expenditure Survey, 2012
Personal Insurance & $7,800 Total Asian Americans Services $5,600 Total Market $2,400 Apparel $1,700
Swayable Shopaholics 35% 24%
Habitual 19%
Havers 19% 2013 Buying Styles Source: Nielsen, Scarborough Research, USA Buyers of 18% + 2013 Release 1 Gfk/MRI Data the Best 15%
Total Asian Americans Penny 14% Pinchers 20% Non-Hispanic White
Conscientious 13% Consumers 22%
Select insights of the Asian population in the USA, extracted from The Asian American Consumer 2013 Report by Nielsen. Nielsen is a sponsor/partner of NAAAP.
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NAAAP’s National Services & Programs
Career Center
The NAAAP Career Center is our online diversity Job Board. Sponsors post jobs, which are viewed by NAAAP’s highly educated and diverse talent pool. For more information, go to www.naaap.org/careers Gary Li of New York City serves as the NAAAP Director of Career Center, [email protected]
Career Center Highlights: Saturday evening awards gala honoring outstanding NAAAP 100 Asian leaders • 3,000+ job seekers, 1,500+ live résumés • 20,000+ jobs posted and 18,500+ job views • A la carte pricing options at http://jobs.naaap.org/employer/pricing/
ERG Programs
Employee Resource Groups (AKA Business Resource Groups, Employee Affinity Groups) are typically an outcome of an organization’s Diversity & Inclusion strategy, and a way to further engage employees. In past years, NAAAP has seen a growing number of ERG members from companies and government agencies attending NAAAP events and taking on leadership roles at NAAAP. In 2014, we held the first ERG Summit, in conjunction with the National Convention in Anaheim. A total of 150 attended this summit. In 2016, we will have an ERG Symposium in March, and another Summit in August. Recently, NAAAP participated with a select group of business and government leaders at an ERG summit convened by the Asian Pacific Islander American Chamber of Commerce & Entrepreneurship (ACE) and The White House Initiative on Asian Americans and Pacific Islanders. Contact Farzana Nayani [email protected] for more information.
ALIST Magazine
A digital publication focusing on leadership and excellence in the Asian & Pacific Islander community. To highlight your organization’s programs, leaders, products, or services, please contact Catherine Law at [email protected]. For more information go to www.alist-magazine.com.
Women in NAAAP (WIN)
Launched in 2009, Women in NAAAP (WIN!) develops women leaders in the Asian & Pacific Islander community. A partnership with WIN! will: • Equip Asian women with skills and confidence to lead in the workplace • Provide access to role models and mentors for Asian women • Inspire Asian women to make a meaningful difference in government, education, business, and society
NAAAP acknowledges a $10,000 grant from the GM Foundation, presented in 2014. Contact Grace Kiem at grace.kiem@ naaap.org.
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NAAAP’s National Services & Programs
NAAAP 100 Awards
NAAAP recognizes leaders who exemplify our vision and mission through our NAAAP 100 Recognition Program. NAAAP 100 honorees are recognized at convention, in ALIST magazine, and on the NAAAP National website. The NAAAP 100 proud to have Buick as its annual sponsor. Contact Edward Hwang ([email protected]).
NAAAP 100 honorees include: • Ron Chang, President of UPS Capital, Chair of the Board, National Association of Asian American Professionals • Tammy Nguyen Lee, President and Co-Founder of Against the Grain Productions • Lieutenant General Albert Wong, President of AKW Global Enterprises & Citizenship Judge, Canada • Gary Fr. Locke, former U.S. Ambassador to China (2011-2014), U.S. Secretary of Commerce (2009-2011), and Governor of the State of Washington (1997-2005). • Grace Lee Boggs, legendary activist, philosopher, writer, and speaker • Henry O.H. Lee, II, VP, Corporate Contracts, Pricing & Supply Chain • David H. Tsubouchi, Registrar & CEO of the Ontario College of Trades, Honorary Consul General of Mongolia • Elaine Chao, 24th United States Secretary of Labor in the Cabinet of President George W. Bush, 2001-2009 • Tracey Doi, Group Vice President and Chief Financial Officer, Toyota Motor Sales, U.S.A., Inc. • Mike Honda, U.S. Representative for California’s 17th congressional district • Neil Horikoshi, president & executive director, Asian and Pacific of Islander American Scholarship Fund (APIASF) • Jim Yong Kim, President of the World Bank • Richard Lui, News Anchor, MSNBC and NBC News • Vivienne Poy, Senator of Canada, author, entrepreneur, fashion designer, and historian • I.M. Pei, Chinese American architect often called a master of modern architecture • Hines Ward, retired from Pittsburgh Steelers after fourteen seasons, studio analyst for NBC’s Football Night in America
Regional Conferences
Each year, NAAAP in select cities will schedule a one or two-day conference that draws 100 to 250 attendees. Cities that typically host regional conferences include Boston, Philadelphia, Chicago, San Francisco, and the Southern California area.
National Student Scholarship
NAAAP is launching a national program to award $10,000 college scholarships to deserving high school students. We are seeking sponsors that we can name for this scholarship.
For national programs, contact: Victor Chen ([email protected])
Thank you to our Top Sponsors of 2015
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