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THE LEAGUE

ANNUAL REPORT 2015–2016 Welcome 2 Audience Development and Engagement 4 Broadway Community 6 Communications 7 Conferences and Forums 8 Digital 9 and Inclusion Initiatives 10 Employee Benefits 11 Government Relations 12 Labor Relations 13 League Awards 14 Marketing and Business Development 15 Membership and Professional Development 17 National High School Awards™ 19 Research 20 ® 21 Leadership 23 Staff 24

The Broadway League Charlotte St. Martin THIS ANNUAL REPORT highlights the events and 729 Seventh Avenue, 5th Floor PRESIDENT activities of the League that took place between , NY 10019 Elisa Shevitz September 1, 2015 and August 31, 2016, which (212) 764–1122 DIRECTOR OF COMMUNICATIONS coincides with the League’s fiscal year. It also includes Ben Pesner programs that were developed during this period and BroadwayLeague.com EDITOR/PRODUCTION implemented in the autumn of 2016.

ANNUAL REPORT 2015–2016 1 FROM THE CHAIRMAN

INSPIRING STORIES AND AN ENGAGED MEMBERSHIP My second year as Chairman has been busy and exciting one. We’re addressing many governmental issues on behalf of our members at the local, state and federal levels. From state and federal tax incentives, on the anti-”bot” issue with Senator Schumer, trips to Albany and Washington for Advocacy Days, and efforts to solve congestion in , we are working together to make the industry better. In conjunction with the Empire State Development Fund and NYC & , we are bringing more audiences to our theatres in ! Attendance is holding strong after our best- attended year in history. Broadway is still one of the most important reasons people come to NYC

KEN RICHARDSON and our industry continues to make a signifcant cultural and economic impact in this country. Robert E. (Bob) Wankel We’re here to encourage everyone to see a Broadway show, as it is our role to continue making Broadway more accessible to everyone. Broadway’s stories are inspiring larger and larger audiences, and Broadway is again part of the national conversation. In addition to sitting in our beautiful theatres to enjoy the experience, audiences are celebrating live Broadway entertainment on television with the recent Live, , and the upcoming . A documentary about opened at the New York Film Festival and “’s America” broadcast on PBS. Superfans from the around the world descended on BroadwayCon last winter during a major snowstorm! The intersection of and Broadway has been growing for years. Many of our members, in addition to being theatre impresarios, are also prolifc in the flm and television industries. Collaborations make Broadway truly more accessible to the world and bring new story adaptations to our stages. From left: Al Nocciolino, Sen. Charles With as host, the 2016 Tony Awards® achieved a 15-year high with 9.3 million Schumer (D-NY), John Parkhurst viewers. In the aftermath of the mass shooting in Orlando, our host and our show received rave reviews for handling a tough assignment with heart and humor. “The show must go on” has never felt more important, and I’m proud of how our team handled the tragic news with sensitivity. I am committed to working with our actively engaged members, Charlotte and the extraordinary staff at the League to help Broadway grow and evolve to stay healthy and relevant around the world.

Robert E. Wankel Chairman of the Board GETTY IMAGES SHEVETT STUDIOS Bob Wankel Host James Corden performing at the Tony Awards

ANNUAL REPORT 2015–2016 2 FROM THE PRESIDENT

A WONDERFULLY BUSY AND PRODUCTIVE YEAR Thanks to the tireless work of our Chairman, Bob Wankel, and our Board of Governors, we are ready to build on our momentum moving forward. It has been a productive year collaborating with colleagues as we continue to pursue the long-term objectives of the League. Whether it’s increasing Broadway audiences, expanding educational programs, adding important professional development opportunities, we are committed to focusing on the growing needs of our members. Audience Development/Engagement/Education has always been important to me personally, as it is to all of us professionally. We celebrated Kids’ Night on Broadway® 20th anniversary and received a Mayoral Proclamation, plus launched the interactive BwayZone.com. The League is gearing up for a signifcant number of new programs involving engagement with youthful audiences, including Broadway Bridges. th SHEVETT STUDIOS This new initiative has the long term goal of bringing every 10 grader in a New York City public school to Charlotte St. Martin a Broadway show before they graduate. In making an annual feld trip to Broadway affordable, Broadway Bridges enriches arts education, fosters cultural equity, and builds a more diverse audience and workforce for live theatre. Our education and professional development programs are growing and progressing. The League/ ATPAM Diversity Initiative was created to bring more diverse managers into our industry, and this season 15 students fnished the program. Overall, 12 of 65 past participants are currently working in the theatre industry specifcally on the company management track. We now have the Rising Star program, which identifes and mentors current middle-level managers to help create the next generation of industry leaders in order to ensure the longevity and vitality of commercial theatre by offering access and opportunity. League Fellowship Program gives the next generation of theatre professionals hands-on experience working on a Touring Broadway production, with particular emphasis on providing opportunities

SHEVETT STUDIOS to those with backgrounds that are underrepresented in our industry. Theatre management graduates, and Charlotte St. Martin and SOLT head Julian Bird at the those with equivalent experience who demonstrate a strong interest in a specifc non-performance related NY Public Library’s Curtain Up Exhibition careers in commercial theatre are considered. For this inaugural year, four fellows participated in League- member offices. Viva Broadway continues its efforts to diversify our audiences through numerous activities. We were able, with the support of a generous member donor, to host local families through our Family First Nights program at a performance of On Your Feet! Gloria and were on hand to meet the families at a pre-show reception. The strong support from our Viva Broadway Advisory Board’s collaboration with Family First Nights® has been instrumental in funding larger numbers of Latino families for the program, And, thanks to Viva Broadway’s Chair, Luis Miranda, Family First Nights has received a total grant of $200,000, which includes a City Council grant matched by the Rockefeller Foundation. The 2016 National Theatre Awards (The Jimmys) debuted a new format to accommodate more regional awards programs and provide opportunities for more students to experience

HENRY MCGEE HENRY Broadway and New York City. This year there were a record 62 students representing 31 programs! The 2016 participants in Times Square Along with Victoria Bailey at TDF and Commissioner for New York City Mayor’s Office of People with Disabilities, Victor Calise, we’ve developed and launched TheatreAccess.NYC. The one-stop website of accessible Broadway performances for theatregoers with disabilities, it is an intuitive show fnder that allows users to flter and sort through dozens of Broadway shows based on accessibility, and provides details including dates, times and ticket availability for accessible performances. These are some of the highlights of a wonderfully busy year!

Charlotte St. Martin

President ANNUAL REPORT 2015–2016 3 AUDIENCE DEVELOPMENT AND ENGAGEMENT

BROADWAY BRIDGES™ We are committed to building audiences In December 2015 the League approved Broadway Bridges, a major new initiative designed to for the future, bolstering arts education, create an opportunity for every 10th grader in a New York City public school to see a Broadway show. By partnering with League members and the Department of Education’s Office of the Arts and increasing engagement with Broadway and Special Projects, the program will complement the excellent theatre education work they are nationally. already doing. Schools will be able to purchase $10 tickets to one of a selected roster of shows over two six-week periods in the winter and the fall. In making an annual feld trip to Broadway affordable, Broadway Bridges enriches students’ arts education, fosters cultural equity, and builds a more diverse audience and workforce for live theatre. The program will kick-off with a pilot in January–March 2017.

BWAYZONE™ In October 2015 we launched BwayZone.com, a major new audience engagement platform. The website originally targeted family audiences, but based on new marketing research we pivoted towards a more general focus over the summer of 2016. BwayZone is now the only place where fans can get connected with all Broadway shows and theatres through their social media. In addition to curated social media offerings, our robust menu of original video content covers SHEVETT STUDIOS Mike Brand Sue Frost and Randy Adams opening nights, Broadway events, theatrical careers, and more. In its frst year, BwayZone.com included 1,200 posts, 87 original videos, and three sweepstakes. Our videos amassed more than 200,000 views on the site and on YouTube. With the expansion of our target audience to include fans of all ages and especially “avid” fans, we expect BwayZone to thrive as an online/social media conversation encompassing Broadway in NYC and on national tour, including shows, theatres, cast members, behind-the-scenes artists, and Broadway fans of all ages and backgrounds. BwayZone.com was named “Best in Class” at the 2016 Interactive Media Awards in the category of Arts/Culture.

FAMILY FIRST NIGHTS® This League program encourages economically at-risk families to attend theatre together on a Gloria and Emilio Estefan at a Family First Nights particiants at a regular basis. Families see three performances over the course of a year, sit in orchestra seats, Family First Nights pre-show performance of and meet cast members. They pay $10 per ticket and receive study guides and other materials in event for On Your Feet! advance of seeing the shows. Families are selected to participate through partnerships with local social service organizations. This season 340 individuals from NYC attended , the Musical, On Your Feet, and Wicked.

Continued

ANNUAL REPORT 2015–2016 4 AUDIENCE DEVELOPMENT AND ENGAGEMENT

Continued

KIDS’ NIGHT ON BROADWAY® The League’s signature audience development program celebrated its 20th year in 2016 by returning to its original format: one spectacular evening where crowds of kids take over Broadway and Times Square. During Kids’ Night on Broadway (KNOB), shows invite children age 18 and under to attend for free when accompanied by a full-paying adult. Tony Award®-winner Kelli O’Hara and Academy Award winner Marlee Matlin served as ambassadors. KNOB 2016 in NYC included elements: JEREMY DANIEL From left: Andrew Flatt, KNOB Ambassadors Marlee Matlin and • More than 12,600 kids and parents attended 23 participating shows on February 9. Kelli O’Hara, and Charles Flateman • 23 Times Square-area restaurants offered kid meal discounts. • The program supported incremental ticket sales during a slow time at the box office. • In-theatre activations included a free kids’ activity guide provided by , balloon displays, curtain speeches, post-show talkbacks, and more. • A 20th birthday party for KNOB drew all 61 kids then appearing on Broadway to a party/press event at Sardi’s Restaurant. • Mayor issued a proclamation honoring two decades of KNOB.

Throughout the year, Kids’ Night on Broadway also invites young people to experience Touring around the country. When qualifying shows come to town, participating venues host their own unique, tour-related events, providing show seating for a minimum of 200 attendees. Kids from Broadway casts at the Kids Night on Fourteen Kids’ Night on Broadway events took place in 11 markets during the 2015–2016 season. Broadway 20th birthday party EDUCATION AND ENGAGEMENT GRANTS Established in 1996, our ongoing education and engagement grant program has now surpassed the $1 million mark in its support of member initiatives. Each season the National Education and Engagement Grants program provides ten $5,000 grants to presenting organizations in Touring Broadway cities. Recipients for 2015–2016 programs included:

• Hippodrome Foundation () • Des Moines Performing Arts (Des Moines) • Wharton Center for Performing Arts (East Lansing) • Broward Center for the Performing Arts (Fort Lauderdale) SHEVETT STUDIOS JEREMY DANIIEL • Peace Center for Performing Arts (Greenville) Fans at a Kids’ Night on Broadway Charlotte St. Martin with NYC Dept. • The Smith Center for the Performing Arts (, NV) post-show talkback of Education’s Peter Avery • Connecticut Association for the Performing Arts/Shubert Theatre (New Haven) • Dr. Phillips Center for the Performing Arts (Orlando) • Proctors Theatre (Schenectady) • Kravis Center for the Performing Arts (West Palm Beach).

In New York, the League made $5,000 grants to Finding Neverland and Fun as .

ANNUAL REPORT 2015–2016 5 BROADWAY COMMUNITY

THEATREACCESS.NYC We continue to work with partners within the We joined with in a new effort to breaking barriers to Broadway Broadway industry and beyond on numerous with the launch of Theatre Access NYC (www.theatreaccess.nyc), a new website designed to assist theatregoers in fnding accessible performances of Broadway productions. The site helps initiatives that benefit our community. theatregoers with physical disabilities, and those with autism and other sensory sensitivities, fnd Broadway shows with the particular type of accessibility service they require. Launched in March 2016, this intuitive, user-friendly show fnder allows users to flter and sort through shows based on accessibility, and provides details including dates, times and ticket availability for accessible performances. Services listed include mobility issues, mild to severe hearing loss, mild to severe vision loss, and autism-friendly performances.

SPOTLIGHT ON BROADWAY Managed and promoted by the League, Spotlight on Broadway (SpotlightonBroadway.com) celebrates the history and heritage of Broadway by highlighting the theatres and people who contribute to Broadway’s unique cultural legacy. The site and its social media channels were created through a partnership with the NYC Mayor’s Office of Media and Entertainment, the League, and the theatrical unions. WALTER MCBRIDE PHOTOGRAPHY WALTER WALTER MCBRIDE PHOTOGRAPHY WALTER At Broadway Salutes: Daisy Eagan and host BROADWAY SALUTES Each September we join with the Coalition of Broadway Unions and Guilds (COBUG) to honor the myriad of artists, technicians and craftspeople who have made Broadway magical for many decades, with special recognition for those who have worked 25, 35, and 50 years in their respective theatrical crafts. The 2016 version of the annual public celebration took place on September 20 in , written and hosted by Alex Brightman.

BROADWAY GREEN ALLIANCE Established in 2008 as an ad hoc committee of the League, the Broadway Green Alliance (BGA) is an industry-wide initiative that seeks to educate, motivate, and inspire the theatre community and

WALTER MCBRIDE PHOTOGRAPHY WALTER its patrons to adopt environmentally friendlier practices, reduce our carbon footprint, and identify Adrian Bryan-Brown (left), Nick Kaledin, and and disseminate better practices for theatre professionals. Nina Lannan at Broadway Salutes SHEVETT STUDIOS Todd Haimes and Beers

ANNUAL REPORT 2015–2016 6 COMMUNICATIONS

COMMUNICATIONS AND MEDIA RELATIONS The Communications Department educates We publicize the Broadway industry by modernizing its perception and increasing awareness of consumers and supports ticket-selling efforts its excitement. Interacting with members and every League department, we ensure that official messages are communicated to the press in a timely manner. We consistently reiterate key points via a comprehensive, ongoing broadcast, print that affect the industry throughout the year including how to buy a ticket, performance times, and and online press strategy. the range of price points. NEWS The Communications Department is the source of Broadway information for local, national, and international press outlets, including weekly grosses, demographic and economic information, news updates, weekly and holiday performance schedules, and responses to local and world events that affect Broadway. Collaboration with external groups and partner organizations, including Broadway press agencies, NYC & Company, Times Square Alliance, and NYC Mayor’s Office of Media and Entertainment, enables the department to represent Broadway’s most up-to- date news and information.

PROGRAM SUPPORT JEREMY DANIEL The Communications Department collaborates internally with every department to provide official Press photographers at Stars in the Alley information to the press to ensure the League’s positions are accurately presented. We offer continuous messaging of newsworthy issues on behalf of various League departments including Governmental Relations (relating to our state and federal tax incentive plans, “bots” software legislation, “white spaces” wireless spectrum, ticket scalping, quality-of-life issues in Times Square, etc.); Labor Relations (joint press outreach with unions), and Research (season stats, holiday reports). We collaborate with the Digital Department on all public outreach, as well as publicizing multiple Education (Family First Nights®, NHSMTA™/ Jimmy Awards®, internship programs) and Membership projects and events. For Marketing, we publicize new and existing industry events, ad hoc projects, and ongoing League marketing programs and events including BwayZone™, Kids’ Night on Broadway®, Viva Broadway, sponsor-directed outdoor concerts such as United’s Stars Senator Schumer (D-NY), Weinstein, and Broadway talent at in the Alley®, and more. The Communications Department furthers the Business Development a press conference announcing live theatre benefits to be included in the Committee’s mission by facilitating press outreach for multiple task forces. federal tax code We also help to promote industry programs including Broadway Week, in conjunction with NYC & Company; plus CTI, Broadway Green Alliance, and Theatre Access NYC. The department supports Tony Awards® press efforts when needed. JEREMY DANIEL A Mayoral Proclamation for Kids’ Night on Broadway

ANNUAL REPORT 2015–2016 7 CONFERENCES AND FORUMS

19TH ANNUAL ROAD MARKETING FORUM October 21–22, 2015, Orlando, Florida In large groups and small ones, members take • Hosts: Scott Bowman and Meredyth Marmolejo, Dr. Phillips Center for the Performing Arts advantage of opportunities to address issues • Planning Committee: Andrew Cole, Krissi Diers, Wendy Oglesby, Barb Preuss, Danielle “Dani” Witte This professional development program was open to all road marketing professionals. Guest speakers included of mutual interest, share success stories, and Krystal Harrell, Jeff James, Lee Gallagher, and Bob Bucci. Session topics included “How to Market to Millennials,” “Creating the Happiest Customers on Earth,” a roundtable discussion on community engagement, a subscribers confront challenges together. panel, and a digital marketing brag-and-steal session.

2016 INTERNATIONAL COMMITTEE FORUM March 16, 2016, NYC The International Committee hosted a forum entitled “Your International Rights: The Bigger Picture.” The forum addressed English-language touring in foreign markets, licensing replica productions, and international marketing efforts. The forum included League members as well as guest panelists from diverse disciplines and a number of different countries.

2016 EDUCATION AND ENGAGEMENT FORUM May 15–16, 2016, NYC • Planning Committee: Eric Olmscheid (Chair), Jennifer DiBella, Leslie Johnson, Gary Minyard, Lisa Mitchell, Marya Peters JEREMY DANIEL Education directors, joined by presenters, marketing directors and Broadway producers, came together to League members speak on a discuss education and engagement initiatives, programming and best practices around the country. Topics Spring Road Conference panel included How Emerging Technology Is Impacting Engagement Programs, Program Planning Timeline, and Engaging Today’s Audience and Developing Tomorrow’s. Sessions included roundtable discussions and best practices with show representatives, and program spotlights from venues around the country.

2016 SPRING ROAD CONFERENCE May 16–18, 2016, NYC • Planning Committee Co-Chairs: Maria Van Laanen, Gina Vernaci • Theme: Innovate, Inspire, and Ignite • Guest Speakers: George . Wolfe, The Conference featured two concurrently running tracks: one for producers, presenters, general managers, JEREMY DANIEL Spring Road Conference Co-Chairs and booking agents; and a second for marketing, press, and engagement professionals. Track 1 topics included Gina Vernaci (left) and Maria Van Laanen “Internal Partnerships to Maximize Proft,” “Hold It – The Evolution of the Booking Cycle,” and “Writing Secrets of Savvy Executives.” Track 2 featured creative conversations on such topics as “Engagement to Expand Your Audience Base” and “Risk, Play, and Collaboration.” Both groups participated in a dine-around networking event. An underlying emphasis on inclusion was woven throughout the conference.

18TH ANNUAL GROUP SALES FORUM July 20–21, 2016, Tampa, Florida • Hosts: Judith Lisi, Georgiana Young, and Jennifer Gonzalez-Bohnert, David A. Straz, Jr. Center for the Performing Arts • Planning Committee: Vanessa Davis, Jennifer Gonzalez-Bohnert, Betty Gould, John Hildebrant, Kathleen

JEREMY DANIEL Maki, Chris Schneider, Craig Stedman Open to all group sales staff in League-member offices, the forum included sessions on season announcements, internal and external group sales branding, and using social media to influence buying. Attendees also shared Speakers at the Spring Road Conference: (left), , and Andrew Lloyd Webber their brag-and-steal success stories.

ANNUAL REPORT 2015–2016 8 DIGITAL

WEBSITES We serve consumers, members, and the Our main corporate site relaunched in May. The new BroadwayLeague.com is mobile-responsive industry by maintaining key interactive and provides an enhanced and streamlined user experience for both public users and League members. Back-end changes provide signifcant savings in League staff time when it comes to engagement and information platforms for conference registrations and membership renewals in particular. The new site is more flexible, Broadway. modern and secure. This is the culmination of a fve-year plan to overhaul the League’s core websites and improve our database integration. Likewise, our consumer-facing site at Broadway.org has undergone a front-end redesign to make it more mobile friendly and to make sure mobile users experience all of the content available on the desktop site. The new site launched in 2016.

SOCIAL MEDIA The League continues to actively engage fans through , Facebook, and Instagram under brand, as well as through Kids’ Night on Broadway®, Viva Broadway, the NHSMTAs™/Jimmy Awards®, BwayZone and Spotlight on Broadway channels.

BROADWAY FAN CLUB JEREMY DANIEL From left: Porter, , and Our Fan Club membership list continues to grow, with monthly e-newsletters and show blasts now at the Spring Road Conference reaching more than 85,000 Broadway consumers nationwide. League members continue to use the Broadway Fan Club list as a platform for ticket offers. The Fan Club is also a key information source for League programs such as Kids’ Night on Broadway®, Broadway Week, and the Tony Awards®.

DOT BROADWAY Full members of the League can now apply to license a “dot broadway” internet domain name. This new internet real estate is exclusively available to full members and offers distinctive and valuable branding and marketing opportunities. A dot broadway domain name associates your website with legitimate Broadway theatre and gives consumers peace of mind that they are using a verifed, reputable source to purchase tickets and get other Broadway information.

From left: , James L. Nederlander, SHEVETT STUDIOS Members can use a dot broadway domain name to redirect consumer traffic to an existing and Nick Scandalios website or change the name of an existing website to one that previously wasn’t available. Anyone starting a new website now has many more name choices than in the “.com” space. More information about this exciting new League member beneft can be found in the member section of the League’s website.

SHEVETT STUDIOS Charlotte St. Martin, Stephen Byrd (center), and Bob Wankel

ANNUAL REPORT 2015–2016 9 DIVERSITY AND INCLUSION INITIATIVES

FELLOWSHIP PROGRAM Across all of our programs, the League Now in its frst year, the Broadway League’s Diversity and Inclusion Committee Fellowship Program has made a substantial commitment to gives the next generation of theatre professionals hands-on experience working on a Broadway or Touring Broadway production, with particular emphasis on providing opportunities to those encouraging greater diversity and inclusion in with backgrounds that are underrepresented in our industry. Theatre management graduates, our industry. as well as those with equivalent experience who demonstrate a strong interest in a specifc non- performance related career in commercial theatre, are considered. For this inaugural year, four fellows participated in League-member offices. Building on the program’s success, we will expand its time line and budget next year.

HIGH SCHOOL BROADWAY MANAGEMENT DIVERSITY INITIATIVE Our partnership with the New York City Department of Education continues to introduce high school students from all fve boroughs to behind-the-scenes employment opportunities on Broadway through the High School Broadway Management Diversity Initiative. This year 30 students spent fve days learning about the careers of Broadway producers, general managers, press agents, marketing professionals, and production staff. Host shows includedAladdin, An American in Paris, The , , , Finding Neverland, Fun High School Broadway Management Diversity Initiative participants Home, Hamilton, Hughie, , , , Les Misérables, , Matilda, , On Your Feet!, Our Mother’s Brief Affair, The of the Opera, and .

LEAGUE/ATPAM DIVERSITY INITIATIVE This program invites university theatre management students from diverse backgrounds to shadow touring ATPAM Company Managers for the entire week that a show is in town, from load-in to load- out. This season several venues participated with 15 students fnishing the program. Overall, 12 of 65 past participants are currently working in the commercial theatre industry on track to become managers, producers, and presenters. Our “Where Are They Now?” report features the names, photos, and biographies of these participants. The League has also created a LinkedIn group to encourage networking and hopes to provide a luncheon for active alumni in NYC. The program will League/ATPAM Diversity Initiative Anasofia Gallegos shadowing a Touring Broadway stage manager at ASU Gammage expand to New York in the 2016–17 season.

VIVA BROADWAY This national initiative builds bridges between Broadway and Latino audiences. See page 15. JEREMY DANIEL and Colleen Jennings-Roggensack

ANNUAL REPORT 2015–2016 10 EMPLOYEE BENEFITS TRUSTEES League members contribute to pension, health Twelve League members join four League staff members serving as trustees on 11 pension funds, and annuity funds that represent assets of fve annuity/401(k) funds, and six health funds with the following unions: American Federation of Musicians; AFM Local 802; ATPAM; Actors’ Equity Association; IATSE National; IATSE Locals One, approximately $6 billion, managed on behalf 306, 751, 764 and 798; SEIU Local 32BJ; Stage Directors and Choreographers; and United Scenic of theatre industry employees. Artists.

REGULATORY AND LEGISLATIVE MATTERS Notwithstanding pension reform legislation passed in 2014 (known as MPRA) intended to assist fnancially troubled pension plans, the multiemployer industry continues to face signifcant headwinds as it tries to protect the long-term viability of the defned beneft pension model. The PBGC—the government agency charged with “insuring” pension benefts—faces insolvency within eight years. In addition, recent regulatory decisions regarding MPRA have raised questions about its effectiveness. These developments have destabilized the system, and the failure of any of our industry’s pension plans could impact League members who contribute to those plans. As such, the League continues to serve in a leadership role with the multiemployer industry’s only advocacy group, the NCCMP, advancing regulatory and legislative proposals that will protect our pension

SHEVETT STUDIOS funds as well as League members. Elliot Greene (left ) and Peter Entin PENSION AND ANNUITY FUNDS The Broadway industry’s pension and annuity funds hold more than $6 billion in assets and cover more than 120,000 current and future retirees. For the seventh consecutive year, of our 11 funds were certifed as “Green Zone” plans, the most favorable certifcation given by the federal government. A disciplined and diversifed investment strategy has helped protect funds’ assets from turbulent global markets, bringing assets to record highs by the end of 2015. The increasing complexity of the fnancial market landscape is causing some of our pension funds to adopt governance and consulting structures focused on making more nimble and tactical investment decisions. SHEVETT STUDIOS Amy Jacobs Barry Grove HEALTH FUNDS The industry’s six health funds provided health benefts to over 25,000 employees plus their dependents in 2015. Controlling healthcare costs represents a perpetual challenge to the funds’ trustees. Through the careful modifcation of health beneft coverage and shrewd management of funds’ assets, we continue to provide the best possible health care to our industry’s employees at the lowest possible cost to employers.

ANNUAL REPORT 2015–2016 11 GOVERNMENT RELATIONS

NATIONAL – TAX INCENTIVES We advocate on behalf of our members with After nearly a decade of nationwide League-member advocacy, language from the Senate STAGE governmental agencies and elected officials Act and the House FILM Act was added to the IRS Code in January 2016. U.S. law now allows at federal, state, and local levels. theatrical producers to deduct investments in the frst year of a show’s production and eliminates “phantom income.” This beneft had previously been offered only to investors in the TV and flm industries. While the new language was incorporated into a one-year tax extender plan, the League continues lobbying to renew this important incentive through 2017 and beyond.

NATIONAL – BOTS As a result of several years of active lobbying by the League, the U.S. Congress passed the Better Online Ticket Sales (BOTS) Act, federal legislation to proscribe software that bypasses a primary ticket outlet’s security. While 12 states outlaw ticket bots, a federal law would set tough penalties in all jurisdictions and grant enforcement authority to the Federal Trade Commission to eliminate state boundaries as an impediment to prosecution. As of December 2016, we await both houses to reconcile their bill drafts so that the fnal version may be sent for the President’s signature.

LEGISLATIVE COUNCIL SHEVETT STUDIOS Senator Chuck Schumer (D-NY) with Bob Wankel League members continued meeting regularly to discuss legislative and regulatory issues, as well and Charlotte St. Martin at the Tony Awards as to share their local advocacy efforts. State issues we addressed this year included opposing ticket scalpers and obtaining tax incentives for originating Broadway productions. In April, members participated in a national advocacy day in Washington, DC where we visited 55 legislative offices to support the League’s federal agenda.

IN THE STATE HOUSES League staff visited Connecticut, Massachusetts, North Carolina and South Carolina to meet Road members, tour venues and learn about legislative and regulatory issues relevant to individual markets. In New York, we successfully lobbied for increasing the state’s civil penalties, as well as implementing new criminal sanctions, for using ticket bots. Our efforts also influenced the Empire State Development Corporation to plan a seminar in 2017 to explain the details of NY’s new Maria Van Laanen with From left: Tom Kirdahy, Rep. Jerrold Theatrical Tax Credit Program. Rep. Reid J. Ribble (R-WI) Nadler (D-NY) and Naila Mckenzie-Ross. NEW YORK CITY The League was instrumental in the implementation of rules governing the time, place and manner of street hawking in Times Square. New York City’s newly designated zones for commercial activity and tip-seeking solicitations arose out of complaints that half-clothed individuals and costumed characters had become a nuisance to our patrons and employees. League representatives appeared at several City Council hearings and participated in multiple meetings with local officials to express industry support for these restrictions.

ANNUAL REPORT 2015–2016 12 LABOR RELATIONS

LOCAL ONE As a multi-employer bargaining unit, we In November 2015 the League reached an agreement with the Local One Stagehands for a new negotiate on behalf of our members with 15 three-year collective bargaining agreement (August 2015 – July 2018). While this was a lengthy and theatrical trade unions. involved negotiation, we are very pleased that the contract was resolved before Thanksgiving and ratifed before the holidays.

IATSE PINK CONTRACT In March we reached agreement with the IATSE for a new Pink stagehands CBA for a term of three and one-half years from January 2016 to June 2019. After a productive bargaining exchange the League was able to achieve a number of efficiencies in the terms and conditions and to maintain the overall cost-increases under the contract to be well in-line with other recent negotiations.

LOCAL 802 In May the League reached a three-year agreement with Local 802 covering the Broadway Musicians, Orchestrators and Copyists (March 2016 – March 2019). Through our successful negotiations we were able to reach a comprehensive agreement that provides favorable economics while allowing for enhanced operational flexibility and addressing some of the Union’s core concerns. Maggie Brohn David Richards ACTORS’ EQUITY SHORT ENGAGEMENT TOURING AGREEMENT In July we reached a deal with Actors’ Equity Association for a new Short Engagement Touring (SET) agreement for the period of June 2016 to April 2019. The agreement governs the terms and conditions of employment for actors on SET tours. We were able to address both key economic issues to help maintain the viability of touring while also addressing some of the quality of life concerns raised by the Union.

OTHER NEGOTIATIONS In 2016 the League also concluded negotiations with the following Unions:

SHEVETT STUDIOS • United Scenic Artists – for agreements covering both the Scenic, Lighting and Costume Phil Smith (left) and Bob Wankel Alecia Parker Designers and, separately, Sound Designers • AFM – for a new Pamphlet B Agreement covering touring musicians • Local 32BJ – representing Broadway Porters and Cleaners • IUOE, Local 30 – representing the theatre operating engineers. KEN SHEVETT STUDIOS Joey Parnes (left) and

ANNUAL REPORT 2015–2016 13 LEAGUE AWARDS

LEAGUE AWARDS The annual Broadway League Awards honor the achievement and contribution of those who have displayed exemplary service to the Touring Broadway industry.

• Samuel J. L’Hommedieu Award for Outstanding Achievement in Presenter Management: Susie Krajsa • Outstanding Achievement in Road Marketing: Jana Scharnhorst • Outstanding Achievement in Education and Engagement: Eric Olmscheid Jana Scharnhorst Susie Krajsa • Distinguished Lifetime Service: Al Nocciolino • George MacPherson Road Award: Tanya Grubich

STARS OF TOURING BROADWAY Honoring board members, government officials, donors and volunteers who have supported, promoted, and enriched the Broadway Series in their home towns.

• April Bosworth – For her design contributions to Summer Musicals Nominated by Michael Jenkins – Dallas, TX • PNC Bank- Carolinas – For their longtime support of the PNC Broadway Lights series at Blumenthal Performing Arts Eric Olmscheid Al Nocciolino Nominated by Tom Gabbard – Charlotte, NC • Sun King Brewing Company – For their partnership with Broadway in Indianapolis Nominated by Leslie Butler – Broadway Across America • Wally Pinkard – For his leadership of the Hippodrome Foundation at the Baltimore Center for the Performing Arts Nominated by Ron Legler – Baltimore, MD

LEAGUE EDUCATOR APPLE AWARDS Honoring educators and administrators who work with Broadway and Touring Broadway presenters to integrate theatre arts into the curriculum at their schools and organizations.

SHEVETT STUDIOS • Cristina Gutierrez-Brewster, Program Manager, Academy Prep Center of Tampa, The 2016 Educator Apple Award recipients Tanya Grubich Tampa, FL Nominated by David A. Straz, Jr. Center for the Performing Arts • Rosa Rocha, Board President, Friends of Down Syndrome, , TX Nominated by Theatre Under the Stars • Bradley Wingate, Academic Specialist for Visual and Performing Arts, Greenville County School District, Greenville, SC Nominated by Peace Center for the Performing Arts

ANNUAL REPORT 2015–2016 14 MARKETING AND BUSINESS DEVELOPMENT

BROADWAY WEEK Marketing initiatives generate ticket sales, We once again partnered with NYC & Company to present Broadway Week, a semi-annual educate patrons about shows playing in NYC marketing program to promote theatregoing during traditionally slow box office periods. The promotion takes place in mid-winter and early autumn, offering 2-for-1 tickets to participating and on tour, and stimulate excitement about shows. A multimedia marketing campaign reaches new audiences through diverse media outlets. upcoming productions. The two rounds of the promotion in 2016 included 27 shows in January and 19 in September. Overall, the program generated more than 232,000 incremental ticket sales in 2016, as well as $16.2 million in revenue for participating shows. Other partners included AARP, Amtrak, NBC4, The New York Times, and Audience Rewards.

STARS IN THE ALLEY® Presented by United Airlines Broadway’s free outdoor spring concert continues to draw fans to Shubert Alley each spring, along with local and national media outlets, to celebrate the end of the theatrical season and the lead- up to the Tony Awards®. With a live audience of more than 2,000, Stars in the Alley, presented by United Airlines and produced by the League, took place on June 3. The two-hour concert featured performances from 21 shows including many of the 2016 Tony Award®-nominated musicals, accompanied by a live, 12-piece orchestra. Stars of current KEN RICHARDSON Broadway plays made special appearances. Rocca (CBS) and Sean Hayes (Act of God) hosted. Stars in the Alley co-hosts Sean Hayes (left) and Mo Rocca with Hamilton’s Rory O’Malley Alex Brightman and from —the Musical served as social media correspondents, and #StarsintheAlley trended on Twitter that afternoon. The event leveraged United’s support for Broadway, promoted the Tony telecast, and gave audiences a free taste of Broadway.

VIVA BROADWAY Our initiative to build bridges between Broadway and Hispanic/Latino audiences around the country continues, with Gloria and Emilio Estefan serving as Viva Broadway’s Global Ambassadors. In addition to biennial gala concerts, Viva Broadway continues to engage with fans through other events. Thanks to a generous donor, Viva Broadway hosted a Family First Nights performance

JEREMY DANIEL of On Your Feet! for local Latino families. Gloria and Emilio Estefan were on hand to meet the and the company Luis Miranda (left) and Lin-Manuel of performing at Miranda at a Viva Broadway event families at a pre-show reception. In September 2016 AARP joined forces with the League to host Stars in the Alley a Viva Broadway event hosted by The New York Times. Viva Broadway Advisory Board Chair Luis Miranda introduced his son, Lin-Manuel Miranda, who engaged with a Times editor in an hour-long discussion on the growing influence of Latinos on Broadway. Viva Broadway is integrated into all League events and programs including Kids’ Night on Broadway®, Family First Nights®, and Broadway Week.

Continued... JEREMY DANIEL

Andrew Flatt (left) and Charles Flateman ANNUAL REPORT 2015–2016 15 MARKETING AND BUSINESS DEVELOPMENT

Continued

PRODUCT AWARENESS PROGRAMS Various League product awareness programs help educate consumers in road markets about shows before they come to town, as well as building familiarity with shows playing in New York City. Through a partnership with Fathom Events, we bring video trailers for member productions to arts and cultural program screenings in cinemas nationwide. The program spotlights productions on an average of 3,200 screens per month across the US, at a minimal cost to members. In addition, the eighth and fnal round of our national music promotion in partnership with Apple offered Touring Broadway presenters a free play list of 15 Broadway songs from current and forthcoming shows to Bob Greenblatt share with their fans.

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Welcome to Broadway! ¡Bienvenidos a Broadway! During your time in New Durante su estadía en OFFICIAL York City, make sure to see Nueva York, asegúrese de a show or two. Enjoy your ver por lo menos un The Broadway League visit, and use the espectáculo. Disfrute de su link to get Broadway visita y use el enlace para salutes our BROADWAY information in your obtener información sobre corporate partners: language. Broadway en su idioma. SHOW GUIDE OFFICIAL BROADWAY SHOW GUIDE

Bem-vindo(a) à Broadway! ブロードウェイに、よう Durante a sua estadia na こそ！ ニューヨーク市にご滞在 Targeted at international visitors to NYC, the League’s lists all Cidade de Nova York, não Official Broadway Show Guide の間に、ブロードウェイ・ \ deixe de assistir um ou dois ショーの1，2本は是非、 shows. Aproveite a sua ご覧になってください。こ visita e use o link para のリンクからブロードウェ obter informações sobre a イ情報を貴方の言語で探し Broadway no seu idioma. て、お楽しみください。 Official Bank of The Broadway League current shows, with QR codes that provide links to Broadway information in eight languages. Each

Bienvenue à Broadway! Durant votre séjour dans la ville de New York, assurez- vous d’aller voir un spectacle ou deux! Profitez quarter CTM distributes the brochure at airports, hotels, and attractions in the NYC metro area. bien de votre visite et cliquez sur le lien pour obtenir de l’information à propos de Broadway dans la langue de votre choix. Official Media Sponsor of The Broadway League

Willkommen am 欢迎来到百老汇！ Broadway! Nehmen Sie 您在纽约逗留之际， sich die Zeit, während Ihres 一定要看一、两个节 Besuchs in New York City 目。希望您度过愉快 die ein oder andere Show 的时光，您可使用此 zu sehen. Genießen Sie Ihre Zeit und nutzen Sie Broad- 链接来获得您母语的 way Information, um sich in 百老汇信息。 Ihrer Landessprache zu informieren.

Official Airline of The Broadway League

ROADWAY .ORG Bwww.broadway.org The Broadway League’s official on-line headquarters The official guide to for Broadway information in NYC and across North America. Broadway shows and ticketing, ©2016 The Broadway League | www.BroadwayLeague.com from The Broadway League BroadwayLeague TheBwayLeague Fall 2016 SHEVETT STUDIOS

Broadway_Show_Guide_FRONT_Fall2016.indd 1 9/22/16 3:23 PM (left) and Oscar Eustis The Official Broadway Show Guide

ANNUAL REPORT 2015–2016 16 MEMBERSHIP AND PROFESSIONAL DEVELOPMENT

MEMBER TOWN HALL CONFERENCE CALLS An active and informed membership is the These bimonthly conference calls and webinars bring together road marketers, group sales key to success for all League programs. directors, and education professionals from across the country. Selected topics have included “Maximizing the Benefts of Urban Amplifcation,” “Insights On Online Self-Service Groups,” Professional development initiatives help “Media Buying,” “ of the Messaging,” “Building Blocks for Success: Education and Community sustain our industry’s future. Engagement Programs for Upcoming Seasons,” “Five Tips for Effective Online Media Planning,” and “Seven Easy Tips for Non-Writers.” We also offer Intra-industry calls as needed.

INTERNATIONAL COMMITTEE The International Committee continues to approve and recommend individuals for membership in our International Member category. In 2015–2016 these included individuals involved in the presentation of Broadway replica productions in Austria, Japan, Brazil, and Singapore, among other countries.

BROADWAY SPEAKERS BUREAU This season 30+ League members and their employees shared their insights and experience about non-performance theatrical careers with more than 650 students. Seventeen local and national

League members at the 2016 International Committee Forum high schools and colleges participated via distance learning and in-person panels. Through a newly created partnership with Syracuse University’s Tepper Semester at the Fisher Center in NYC, a scholarship in the name of The Broadway League Foundation will be given to an arts management student in their program.

MENTORING We invite new League members to participate in several initiatives designed to encourage networking. This year, 31 new members were paired with 10 League mentors at the Spring Road Conference, which included a mentor/mentee reception. We have also extended mentoring offers to frst-time Group Sales and Road Marketing Forum attendees. Breakfast seminars for Adjunct and Associate members held four times a year include discussion on a range of topics, such as

THE BROADWAY LEAGUE THE BROADWAY “Demystifying the Role of the Casting Director,” “Digital Disruption: Navigating the Changing A Broadway Speakers Bureau panel Landscape of Consumer Behavior in Broadway Marketing,” “Front Money Agreements and the Consequences of Investing in Foreign Shows,” and “Taking Your Show on the Road.” We also offered four New Associate Member Lunches to inform new members about their League benefts and the process for becoming a Full Member.

Continued... SHEVETT STUDIOS David Stone

ANNUAL REPORT 2015–2016 17 MEMBERSHIP AND PROFESSIONAL DEVELOPMENT

Continued

COMMERCIAL THEATER INSTITUTE Now in its 36th year, Commercial Theater Institute (CTI) is a project of The Broadway League and Theatre Development Fund (TDF). The nation’s only formal program that specifcally trains commercial theatre producers, CTI covers a wide range of topics. Under the leadership of Thomas Viertel, CTI programs now include more than a dozen seminars, as well as webinars that enable online participation. In addition to three-day and 14-week seminars, CTI offered intensive workshops, producing practicums, and other events in NYC, Chicago, and at

SHEVETT STUDIOS the Eugene O’Neill Center in Connecticut. Stacey Mindich, winner of the Commercial Theater Institute’s 2016 Robert Whitehead Award RISING STARS This newly created professional development program identifes and mentors the next generation of industry leaders in order to ensure the longevity and vitality of commercial theatre by offering access and opportunity. First proposed during the 2015 Biennial Conference, Rising Stars introduces working professionals (with a minimum of 3-5 years of experience) to areas outside of their current career track, as well as develop versatility in our future industry leaders. Beginning in Fall 2016, the 12-week program will provide each participant with four hours of programming per week at a producing, presenting, general management, theatre operation, or booking agent office.

SHEVETT STUDIOS ROAD GROUP SALES MASTERCLASS CALLS Thomas Viertel We created regular calls to allow group sales agents to share best practices and selling methods for touring productions. These masterclasses, held once a month from August to January, are open to all group sales staff on the Road. JEREMY DANIEL From left: Tom Gabbard, David Stone, and Kristin Caskey

ANNUAL REPORT 2015–2016 18 NATIONAL HIGH SCHOOL MUSICAL THEATRE AWARDS

THE JIMMY AWARDS® Students participate in musical theatre Managed by the League, the National High School Musical Theatre Awards™ (NHSMTA)/Jimmy competitions sponsored League members Awards impacts more than 50,000 students annually who participate in 31 high school musical theatre competitions sponsored by League-member theatres throughout the U.S. In June a Best throughout the US, culminating in a one-night- Actress and nominee from each of these competitions travels to New York for a week- only showcase on Broadway. long theatre intensive of coaching and rehearsals at NYU/Tisch School of the Arts with industry professionals in preparation for their debuts on a Broadway stage. Presented by The Broadway League Foundation, the eighth annual NHSMTA ceremony took place on June 27 at the on Broadway. Zachary Levi hosted, with 62 students participating. Jimmy Award-winners for Best Performance were Amina Faye (The Blumey Awards) and Josh Strobl ( Awards). Judges included Kent Gash, Rachel Hoffman, Alecia Parker, Tara Rubin, Nick Scandalios, and Kate Shindle.

2016 PARTICIPATING PROGRAMS ACE Theatre Group/Las Casas Foundation, San Antonio, TX – Joci Awards ASU Gammage, Tempe, AZ – ASU Gammage High School Musical Theatre Awards Blumenthal Performing Arts, Charlotte, NC – The Blumey Awards

HENRY MCGEE HENRY Broadway in Chicago, Chicago, IL – Illinois High School Musical Theatre Awards The 2016 Jimmy Award nominees in Broadway in , San Diego, CA – The San Diego Awards performance Broadway in Tucson, Tucson, AZ – The Southern Arizona Ben Vereen Awards Broadway San Jose, San Jose, CA – The Awards Cobb Energy Performing Arts Centre, , GA – Georgia High School Musical Theatre Awards Dallas Summer Musicals, Inc., Dallas, TX – DSM High School Musical Theatre Awards Center for the Performing Arts, Denver, CO – The Bobby G Awards Des Moines Performing Arts Center, Des Moines, IA – Iowa High School Musical Theater Awards /Camp Broadway, New York, NY – The Awards Dr. Phillips Center for the Performing Arts, Orlando, FL – Awards Durham Performing Arts Center, Durham, NC – Triangle Rising Stars Hollywood Pantages, Hollywood, CA – Jerry Herman Awards MagicSpace/ and Musical Theatre, Logan, UT – Utah High School Musical Theatre Awards

HENRY MCGEE HENRY McCoy Rigby Entertainment, La Mirada, CA – MACY Awards NHSMTA Advisory Board members Martin Wiviott (left) and Tom McCoy Omaha Performing Arts, Omaha, NE – Nebraska High School Theatre Awards Overture Center for the Arts, Madison, WI – The Tommy Awards CLO, Pittsburgh, PA – Gene Kelly Awards Playhouse Square, , OH – Playhouse Square Dazzle Awards Popejoy Hall, Albuquerque, NM – Popejoy Awards Rochester Broadway Theatre League (RBTL), Rochester, NY – Stars of Tomorrow Shea’s Performing Arts Center, Buffalo, NY – The Kenny Awards Starlight Theatre, City, MO – Blue Star Awards Straz Center for the Performing Arts, Tampa, FL – Broadway Star of the Future The , , WA – The 5th Avenue Awards The Orpheum Theatre, , TN – The Orpheum High School Musical Theatre Awards The Smith Center for the Performing Arts, Las Vegas, NV – Nevada High School Musical Theater Awards HENRY MCGEE HENRY Theatre Under The Stars, Houston, TX – The Awards A NHSMTA Coaches panel moderated by Kent Gash (center) with Eden Wharton Center for the Performing Arts, East Lansing, MI – Ovation Awards Espinosa, Michael McElroy, , Jose Llana, and Howard McGillin Not pictured: ANNUAL REPORT 2015–2016 19 RESEARCH

BROADWAY FACTS AND FIGURES The League continues to serve as the central As the clearinghouse for Broadway information, the Research Department continues to produce hub for statistical and demographic key industry reference documents, including weekly box-office grosses, season-by-season information about Broadway theatre statistics, and more. These resources are available to the public, journalists, and scholars at BroadwayLeague.com. production in North America. AUDIENCE DEMOGRAPHIC ANALYSES We continuously analyze trends of and changes in our audiences, both in New York and in Touring Broadway. Our reports profle customer demographics, ticket purchasing habits, and consumer

FRONT COVER BROADWAY’S THE DEMOGRAPHICS ECONOMIC CONTRIBUTION preferences. During the 2015–2016 season we published The Demographics of the Broadway Audience 2014–2015, the 18th annual report in this series.

ECONOMIC IMPACT ANALYSES We continue to collect and report on data for ongoing longitudinal studies regarding Broadway’s

TO OF THE NEW YORK CITY economic impact, in order to quantify Broadway’s contribution to New York City and the cities that BROADWAY AUDIENCE 2014–2015 present Broadway tours. This season we published Broadway’s Economic Contribution to New

2014–2015 York City 2014–2015. League research reports INTERNET BROADWAY DATABASE In a major new expansion, our Internet Broadway Database® (IBDB.com) launched a national touring component. IBDB now includes records for cast and staff information for current and upcoming Equity National Tours of Broadway productions. The site also offers listings of all Touring Broadway engagements and the venues that have hosted them going back to 1992, when the League began keeping electronic records. We are currently at work on a comprehensive front-end redesign of IBDB.com, the frst in the site’s history, to provide a more modern and mobile friendly user-experience. SHEVETT STUDIOS From left: Lauren Reid, Kara Gebhart, and Meredith Blair

ANNUAL REPORT 2015–2016 20 TONY AWARDS

THE 70TH ANNUAL TONY AWARDS® ON CBS Through a powerful international TV and In 2016 for the 50th consecutive year, the League joined with the to digital platform, the Tonys celebrate present Broadway’s most coveted awards. The 2016 Tony Awards Ceremony took place on June 12 at the Beacon Theatre, hosted by past Tony-winner James Corden. The show was broadcast excellence on Broadway and introduce our nationally on CBS for the 39th year in a row, and was streamed live by CBS All Access. The show shows to a global audience. attained a 35% ratings increase over 2015. Internationally, the show aired in more than 30 countries across the globe. In the U.K., the Tonys partnered with BBC Radio 2 to present a special program hosted by that offered listeners highlights from the awards ceremony. Once again, League members provided major promotional support in NYC and markets across the U.S., supporting both tune-in and the Education Award. The Tonys received two Emmy Award nominations in 2016 (for the 2015 show), making a total of 39 Emmy nominations and 18 Emmy wins since 2004.

LIVE STREAMS: CARPET AND BACKSTAGE The Tonys created seamless online programming to supplement the CBS telecast, including a red carpet special followed by an exclusive behind-the-scenes webcast. ALL PHOTOS ON PAGE: SHEVETT STUDIOS ON PAGE: ALL PHOTOS Nordstrom presented the Live on the Tony Awards Red Carpet Show, hosted by Alicia Quarles, recipient Host James Corden Miles Wilkin , Jordan Roth, and Karen Olivo, beginning at 5:30 p.m. The live stream included interviews with nominees, presenters and performers as they arrived for Broadway’s night. Once the awards show kicked off at 8:00 p.m., the stream continued with theTony Awards Behind-the-Scenes Show, presented by BroadwayHD. , , Josh Segarra, , , and Ms. Olivo took viewers along as they chatted with nominees, performers, and newly-minted Tony Award-winners backstage at the Beacon and in the press room. Both shows streamed live on TonyAwards.com, CBS.com, BroadwayHD.com, Nordstrom.com, People.com, EW.com, Telemundo.com and .com, as well as websites of numerous League- member organizations.

DIGITAL Producers of Hamilton accepting the Tony Award IBM returned for the 16th year to produce and host TonyAwards.com, which was the centerpiece of for Best Musical a digital campaign that included YouTube, social media, an iTunes “room” of cast albums and past Tony telecasts, and more. “Stories of Our Season” features introduced eligible shows to the fans by highlighting several key themes that characterized the 2015–2016 Broadway season. Celebrity SnapChat takeovers brought the Tony Awards to a broad fan base. The site offered live webcasts of the nominations announcement, as well as the red carpet and backstage programs. IBM also hosted a Watch Party on Tony night for key social media influencers that helped expand our social media exposure. Following the Tonys, we made the telecast available for purchase on iTunes and Amazon.com. Performances from the Tony telecast generated nearly 10 million views on the CBS YouTube channel in the two weeks following the awards.

John Gore (left) and Scott Rudin Continued...

ANNUAL REPORT 2015–2016 21 TONY AWARDS

Continued

THE EXCELLENCE IN THEATRE EDUCATION AWARD For the second year, Carnegie Mellon University (CMU) joined the Tonys in inviting the American public to take part in a national conversation about the importance of arts education by submitting candidates for an award honoring extraordinary theatre teachers. The Excellence in Theatre Education Award recognizes K-12 theatre educators in the U.S. who have demonstrated monumental impact on the lives of students and who embody the highest standards of the profession. League members in Road markets enthusiastically promoted SHEVETT STUDIOS SHEVETT STUDIOS the award through the hash tag #ApplaudMyTeacher. The 2016 winner, selected by a panel of The company of On Your Feet! backstage Excellence in Theatre representatives from the League, the Wing, and CMU, was Marilyn McCormick of Cass Technical at the Tony Awards Education Award recipient Marilyn McCormick High School in Detroit, MI.

TONY AWARDS CORPORATE PARTNERS 2016

• IBM – official information technology partner • Carnegie Mellon University – our frst-ever, exclusive higher education partner • Grant Thornton LLP – official professional services partner and presenting sponsor of the Tony Awards Thank-You Cam • Nordstrom – official sponsor of Tony Awards Red Carpet and “Live on the Tony Awards Red Carpet Show”

SHEVETT STUDIOS • City National – official bank of the Tony Awards and presenting sponsor of the Creative Arts James Corden with Awards Nick Scandalios (center) and Ric Swezey • Porsche Cars North America, Inc., – official sports car of the Tony Awards and presenting sponsor of the 2016 Tony Awards Gala • United Airlines – the official airline of the Tony Awards for the last 17 years • Coach – official partner and presenting sponsor of the Tony Awards Green Room • BroadwayHD – official partner of the Tony Awards and frst-ever Behind-the-Scenes Livestream • Fiji Water – official water partner • La Crema – official wine partner • – official hotel partner • People/ – the official magazine partner • Roses – additional support for the Tony Awards Red Carpet GETTY IMAGES An outdoor performance by Andrew Lloyd Webber, Steve Martin, Lin-Manuel Miranda, Edie Brickell, and (l. to r.) at the Tony Awards The 2016 Tony Awards ceremony was dedicated to those affected by the tragedy in Orlando, Florida in the early morning of June 12.

ANNUAL REPORT 2015–2016 22 LEADERSHIP

BOARD OF GOVERNORS AND OFFICERS 2015–2016 Robert E. Wankel, Chairman of the Board Tom Schumacher, Chair-Elect Lauren Reid, Road Vice Chair David Richards, Secretary/Treasurer Nick Scandalios, Immediate Past Chairman

Meredith Blair, Kristin Caskey, Jeff Chelesvig, Robert Cole, Jeff Daniel, Michael David, John Ekeberg, Peter Entin, Charles Flateman, Sue Frost, Tom Gabbard, John Gore, Elliot Greene, Barry Grove, Todd Haimes, Amy Jacobs, Van Kaplan, Susie Krajsa, Paul Libin, Arielle Tepper Madover, Kevin McCollum, Sally Campbell Morse, James L. Nederlander, Joseph Z. Nederlander, Al Nocciolino, Alecia Parker, Joey Parnes, Eva Price, Jordan Roth, Scott Rudin, Scott Sanders, DISNEY SHEVETT STUDIOS Philip J. Smith, David Stone, Stuart Thompson, Gina Vernaci, Thomas Viertel, Barry Weissler, Bob Wankel Tom Schumacher Charlotte Wilcox, Allan Williams, Beth Williams

LEAGUE STANDING COMMITTEES AS OF NOVEMBER 2016 Audience Engagement Government Relations Michael Brand, Co-Chair Tom Kirdahy, Chair Sue Frost, Co-Chair Jeff Daniel, Vice Chair

Business Development Labor Charles Flateman, Chair Maggie Brohn, Co-Chair Andrew Flatt, Vice Chair David Richards, Co-Chair SHEVETT STUDIOS Stuart Thompson and John Gore Lauren Reid and Jeff Chelesvig Diversity and Inclusion Membership Colleen Jennings-Roggensack, Chair David Stone, Chair

Finance Road Presenters/Intra-Industry Stuart Thompson, Chair Jeff Chelesvig, Co-Chair Elliot Greene, Vice Chair Lauren Reid, Co-Chair

Governance International Robert E. Wankel, Co-Chair Alecia Parker, Chair Lauren Reid, Co-Chair SHEVETT STUDIOS SHEVETT STUDIOS Tom Gabbard Paul Libin (left), Lauren Reid, and Bob Wankel

ANNUAL REPORT 2015–2016 23 STAFF

LEAGUE STAFF AS OF DECEMBER 2016 Executive Charlotte St. Martin, President; Jean Kroeper Murphy, Senior Manager of Tony Award® Administration and Office Manager; Lexie Routh, Assistant to the President Audience Engagement Rachel Reiner, Director; Robin Aronson, Senior Manager, Broadway Bridges Communications SHEVETT STUDIOS Elisa Shevitz, Director; Martine Sainvil, Manager of Communications and Government Relations Charlotte St. Martin Digital and Technology Neal Freeman, Director; Kayla Kreidell, Manager of Digital and Technology; Graham Forden, BwayZone Coordinator Employee Benefits Chris Brockmeyer, Director Finance and Administration Colin Gibson, Director (through December 2016); Cheri Phillips (Director, effective December 2016); Chris Brockmeyer Tom Ferrugia Neal Freeman Laura Fayans Klauzov, Comptroller; Lindsay Florestal, Assistant Comptroller Government Relations Thomas Ferrugia, Director Labor Relations Jason Laks, Director; Alison Corinotis, Manager of Labor Relations; Susie Brant, Labor Relations Associate; Zenovia Varelis, Secretary to Labor Relations Marketing and Business Development Josh Cacchione, Marketing Manager, Programs and Hospitality; Christine Giordano, Marketing Manager, Partnerships; Ben Pesner, Manager of Creative Services; Chris Brucato, Marketing Colin Gibson Karen Hauser Jason Laks Coordinator

Membership Services Ed Sandler, Director; Erica Ryan, Senior Manager of Membership Services; Diana Macuil, Membership Services Associate Research Karen Hauser, Director; Michael Abourizk, Manager of Research; Mark Smith, Research Associate

Rachel Reiner Ed Sandler Elisa Shevitz

ANNUAL REPORT 2015–2016 24