A MAGAZINE FOR EXECUTIVES 2009 Issue No. 1

T a k i n g y o u r a i r l i n e t o n e w h e i g h t s A Clear Vision A Conversation With … Sean Durfy, Chief Executive O cer, WestJet , Page 16.

Special Section

Survival Guide

38

8 takes steps to improve 21 / merger 44 its environmental performance impacts regional carriers Airlines have three basic options to raise capital

© 2009 Sabre Inc. All rights reserved. [email protected] Sharpening The E-Commerce Edge

Sabre Holdings® recently acquired EB2 to enhance airlines’ e-commerce capabilities by providing a vast range of Web options.

By Phil Johnson | Ascend Staff company 68 T SabreSonic -omre pcait B big new brings to vigor EB2 specialist e-commerce economics. worldwide in uncertainty of level the sidering underway to accelerate e-commerce capabil- the of capabilities new enhanced the Brindabella from benefit Belavia, will — Air Gulf and Airlines Malta, Olympic Airlines, Air Airlines, Brussels , RegionalLink, , , including — EB2 from clients (with products to be developed up to two two to up scheduled). previously than developed earlier years be to products (with into integrated being are solutions. reliable tive, cost-effec- flexible, with revenues e-commerce- channel maximize to carriers enable that technologies forward-looking provide of part important a to services carriers. global of range broad and infrastructure solutions, e-commerce of supplier top a as reputation alike. segments to traveler sales individual and agency corporate, the direct simplifying booking, travel online for engines booking Internet hosting and customizing developing, in specializes edge. leading a airlines gives tools Web-based advanced of set expanded Solutions ascend + million sectors flown. sectors million per 0.81 was rate loss hull industry the 2008, of end the At Association. TransportAir International the to according years, 10 last the during industry transport air the in ment improve- safety of percentage The 49 well become even more significant con- significant more even become well very may channel an e-commerce airline’s of potential revenue-generating he aqiiin of acquisition Holdings’ Sabre Planning and integration activities are activities integration and Planning urn csoes of customers Current EB2 of expertise and capabilities The an represents acquisition EB2 The solid a staked has EB2 Historically, unit e-commerce -based The count SabreSonic ® as well as the newly acquired acquired newly the as well as SabreSonic Web. SabreSonic ®

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a Phil Johnson can be contacted at contacted be can Johnson Phil offices, Solutions Airline Sabre customers customers Web SabreSonic , EB2 has has EB2 CSS, SabreSonic [email protected]. arSnc CSS SabreSonic