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VOL 18 Q2 2013 ON THE COVER Johnny Cash
The music legend's boyhood home is restored to tell the story of life in The New Deal era
Tim Fisher
Village Roadshow’s CEO defi es the recession
SOCIAL MEDIA Move your business beyond your website
NEW OPENINGS
Den Blå Planet Rio Tinto Alcan Planetarium
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THEME PARKS | SCIENCE CENTRES | ZOOS & AQUARIUMS | MUSEUMS & HERITAGE | TECHNOLOGY | DESTINATIONS | EXPOS | WATERPARKS | VISITOR ATTRACTIONS | GALLERIES | ENTERTAINMENT nWave Pictures presents $ 5eG 6tar PrRGuctiRn
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Contact information : *oeGeOe *iOOis 7eO )a[ JoeGeOe#nZavecom ZZZnZavecom -anine %aNer 7eO )a[ MEaNer#nZavecom 1ortK 6outK $merica 6aOes NEW CFGPI@>?K )'(* IE; JK8I *;% 8CC I@>?KJ IEJEIME;% 9FFK? NLD9EI : +). Contact information : >o\[\c\ >iccij K\c% !*) ) *+. -* (0 ^o\[\c\7nnam\%com nnn%nnam\%com Aanin\ 9ab\r K\c% !( /(/ ,-, (('( aYab\r7nnam\%com Nort_ Jolt_ 8m\rica Jac\j NEW EDITOR’S LETTER
IMAGE: ABC PHOTO ARCHIVES/GETTY IMAGES ARCHIVES/GETTY ABC PHOTO IMAGE: Dealing with protests ON THE COVER: p50, Johnny Cash’s boyhood home n the last few months, But times change and READER SERVICES I’ve encountered sponsorships which were Subscriptions protestors camping once acceptable to the Denise Gildea +44 (0)1462 471930 I outside a number of public can – over time – Circulation manager attractions, lobbying visitors become less so. London’s Michael Emmerson +44 (0)1462 471932 in the queue lines to try to National Portrait Gallery persuade them to boycott was once sponsored by EDITORIAL TEAM the attractions because of a British Tobacco, for exam- Managing editor specifi c sponsorship tie-up. ple, but that kind of Kathleen Whyman +44 (0)1462 471918 Although they’ve been arrangement would be Editor peaceful protests and some- unthinkable today. Liz Terry +44 (0)1462 431385 times interesting, it’s obviously not a One of the most famous benefactions NEWSDESK good thing for attractions customers to ever is the UK’s Tate – now a network of Tom Walker +44 (0)1462 471934 be exposed to this kind of pressure. four museums – originally made possi- Aoife Dowling +44 (0)1462 471938 The industry attracts protesters for the ble by funds from Henry Tate, one of the Tom Anstey +44 (0)1462 471922 same reason it attracts sponsors – it’s founders of what later became Tate & ADVERTISING TEAM high profi le and extremely engaged with Lyle the sugar refi ner and processor. its audience. The numbers are also com- Today, sugar is acknowledged as one Publisher Julie Badrick +44 (0)1462 471919 pelling – attractions capture high levels of the health scourges of modern times of footfall and do so in a provable and – toxic, addictive and with little nutri- Advertising sales segmented way, so sponsorship spend tional value apart from empty calories. John Challinor +44 (0)1202 742968 can be targeted and analysed to a degree It’s one of the major contributors to the Jan Williams +44 (0)1462 471909 that isn’t possible with many other types global obesity crisis. Attractions recruitment of sponsorships or marketing. But associations between Tate & Lyle Sarah Gibbs +44 (0)1462 471914 With a growing desire to invest in and the Tate galleries faded long ago in Advertising production corporate social responsibility (CSR), the minds of the public, so that’s one Ed Gallagher +44 (0)1462 431385 corporations view attractions as being protest that has been rendered redun- WEB TEAM on a par with sport as an investment dant by the passing of time. Internet area that achieves CSR objectives, while In such a complex and ever chang- Michael Paramore +44 (0)1462 471926 also being safe in terms of image and ing situation, it’s important the industry Dean Fox +44 (0)1462 471900 powerful in terms of association. keeps all sponsorship deals under Tim Nash +44 (0)1462 471917 Today, sponsorship is a global business review, walking a realistic line between Emma Harris +44 (0)1462 471921 ranging from Disney’s tie up with Coca- listening to protests and giving them attractions-kit.net Cola to Sotheby’s sponsorship of MOMA fair and due consideration and robustly product search engine in New York. The industry couldn’t run defending sponsorship relationships Martin Nash +44 (0)1462 471933 without it and commercial sponsorship of where they feel the accusations are DESIGN attractions – particularly the arts, culture, unfair or not born out when tested museums and heritage – has enabled against public opinion. Andy Bundy +44 (0)1462 471924 decades of excellence that would simply FINANCE not have been possible otherwise. Liz Terry, editor, twitter: @elizterry Denise Gildea +44 (0)1462 471930 Rebekah Scott +44 (0)1462 471930 THE LEISURE MEDIA COMPANY PUBLISHES
The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 ATTRACTIONS MANAGEMENT IS THE OFFICIAL MAGAZINE OF SUPPORTED BY e-mail: [email protected] www.attractionsmanagement.com
AM 2 2013 ©cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital 7 +06*+5+557' #664#%6+105/#0#)'/'06
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ISSUE 2 2013 /VTFVN 4FTUPSBUJPO 6IFCJHJEFB *PNFJNQSPWFNFOU 'EJUPS¬TMFUUFS 5BO(SBODJTDP¬T'YQMPSBUPSJVNSFPQFOFE 6IF*JTUPSJD&ZFTT%PMPOZ $PZIPPE 6IFNFQBSLOFXT JO#QSJMJOBWFOVFUISFFUJNFTJUTPSJHJOBM *PNFPG,PIOOZ%BTIQSPKFDUJT TJ[F6IFNVTFVN¬T.JOEB&BDLNBO SFTUPSJOHUIFGBNPVTTJOHFS¬TIPVTF 5DJFODFDFOUSFOFXT TIPXTIPXUIFOFXTQBDFJTCFJOHVTFE FEVDBUJOHWJTJUPSTBCPVUUIF0FX /VTFVNOFXT &FBMFSBBOESFWJUBMJTJOHUIFBSFB 9BUFSQBSLOFXT #RVBSJVN &FO$Mk2MBOFU 2MBOFUBSJVN *FSJUBHFOFXT 6IF%'1BOEEFTJHOFSEFTDSJCF 6IFTLZBUOJHIU 4FBE#UUSBDUJPOT/BOBHFNFOUPOMJOFBUUSBDUJPOTNBOBHFNFOUDPNEJHJUBM #/©DZCFSUSFL ATTRACTIONS MANAGEMENT ISSUE 2 2013 Q p50 Visit Johnny Cash’s childhood home Q p59 Rio Tinto Alcan Planetarium offers a look at what’s happening anywhere in the universe Q p62 Use social media to bring customers to your attraction Q p82 Hansel and Gretel: Witch Hunters is among the 3D offers 68 Technology: 86 Ticketing: Digital magazine: Get in touch New direction See Attractions Management online: New technology enables people to touch Tracking visitors movements is just attractionsmanagement.com/digital and feel ancient artefacts virtually one of the current trends in ticketing News and jobs: For the latest attractions jobs and industry 74 Product focus: 89 Product focus news, visit www.attractionsmanagement.com or sign up for the weekly ezine Multimedia and AV Secondary spend www.attractionsmanagement.com/ezine A selection of the latest products and New ways to earn additional income projects impacting the industry Attractions-kit.net Find suppliers 24/7 using Attractions 90 Product focus: Management’s dedicated search 78 Show preview: Attractions-kit engine: www.attractions-kit.net Asian Attractions Expo A selection of the latest products Subscribe: The exhibitors showcase what attendees Be a part of the bigger picture and can expect to see at the annual show 92 Waterparks: subscribe to Attractions Management. The big swim To sign up, call: +44 (0)1462 471915 82 3D/5D/5D: The WWA invites waterparks to take part or visit www.leisuresubs.com Film review in the world’s largest swimming lesson Web gallery: Two industry experts outline their For suppliers of products and business models and we look at some of 93 Web gallery services in the worldwide attractions the newest products entering the market A source of attractions services industry, turn to page 93 AM 2 2013 ©cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital 9 K_\d\GXibE\nj Gc\Xjli\nff[?`ccj`em\jkj *%,d`ek_\d\gXib The hotel has a castle play area and treasure hunt GcXee\ij^`m\Le`m\ijXc\ok\ej`fek_ldYjlg C\^fcXe[_fk\cfg\ej Xk:Xc`]fie`Xi\jfik Construction is scheduled to start this summer bed hotel and a new theme park attraction The on an extension to Universal Studios theme Wizarding World of Harry Potter. Legoland has officially opened the new park in Los Angeles, US. The company has agreed to invest US$100m hotel at its resort in Carlsbad, California. The US$1.6bn (£1bn, €1.2bn) project is to (£65m, €77m) in transportation and transit The 250-room, three-storey hotel has add 391 acres at Universal City Plaza, which improvements to mitigate the project’s impact been developed in response to guest feed- will comprise studio space, retail space, a 500- on traffic. Details: http://lei.sr?a=X9T9m back that it takes more than one day to explore the resort. Construction began in 2011 and the hotel opened in April ahead of its summer 2013 K<8\ogXe[jn`k_Xe8j`XGXZ`ÔZ[`m`j`fe schedule. It caters for children aged two to 12 and their families, offering adventure The Themed Entertainment and pirate room themes. There are more Association (TEA) has than 3,500 Lego models throughout the expanded its services hotel. Details: http://lei.sr?a=y8D9l with the launch of an Asia Pacific Division. It will be the fourth regional ;`je\pYi`e^j`e division formed by TEA and d`e`dldX^\gfc`Zp joins Eastern North America, Western North America and Disney has introduced a policy whereby Europe & Middle East. all children under the age of 14 must be An interim board has accompanied by an adult. been appointed to assist with If a staff member sees a guest who election and installation of appears to be younger than 14, without a permanent board, with someone who is older, they will engage in Chris Conte of Electrosonic conversation to establish whether the indi- as interim president. Interim president Chris Conte speaking at TEA Summit vidual can be there alone. TEA members working in The parent or guardian of any under age the region are encouraged to consider run- formation of the Asia Division is an incredi- children will be contacted. The age of 14 ning for the initial board and election results bly exciting moment for the industry. was decided as organisations dealing with will be announced before the Asia Attractions “It recognises the importance of the many child welfare deemed this the appropriate Expo 2013 (IAAPA Asia) in Singapore in June. companies and talent working across the age. Details: http://lei.sr?a=h5N7G Interim president Chris Conte said: “The region.” Details: http://lei.sr?a=n7K2C 10 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©cybertrek 2013 K_\d\GXibE\nj D\ic`ei\gfikj(Yekliefm\i Creating Active Merlin Entertainments has Family Attractions reported £1bn (US$1.6bn, %1.2bn) turnover in 2012 and revealed that London is its preferred location for a planned initial public off ering (IPO). At a presentation of its annual results, the attractions operator revealed total visitor numbers were up 16 per cent on 2011 to 54 million and rev- S k y enue had risen 15 per cent to T ra £1.074bn ($1.67m, %1.3m). il ® R op Speaking to Bloomberg es Cour news, chief execu- Nick Varney, chief executive of Merlin Entertainments Group se tive Nick Varney said he made no secret that the group’s pref- has been delayed due to the poor economic erence was to list in the UK – a move climate. Varney said 2012 was the 13th con- ™ y a planned by 2014. However, he said 20 per cent secutive year the group had beaten its profi t l P ture T ll ven rail of all Merlin’s business is in North America and target, despite one of the “most challenging a Ad B all options would be considered. years”. Challenges included poor climate, the ve B ti al rac As far back as 2007, Varney announced that Eurozone crisis and competing with London locity™ Inte the group planned a market fl otation but it 2012. Details: http://lei.sr?a=l7Y2r 8dY`k`flj9fccpnff[$jkpc\k_\d\gXib]fi@e[`X Bollywood-themed rides and special eff ect Attractions include a Wrath of the Gods Hindu gods will all be part of the fun at India’s show in which Hindu deities, furious with S of t C y latest theme park, Adlabs Imagica, between humans, cause the ultimate destruction amid ontained Pla Mumbai and Pune. Aimed at the country’s temple ruins, as well as a Mr India motion burgeoning middle class market, the park fi lls simulation ride based on a 1987 fi lm. Details: a gap in the Indian leisure market. http://lei.sr?a=F4C7u :iXpfcX A new Crayola Experience is set to open by the end of May in Easton, Pennsylvania, USA. Th e experience will have four floors and 18 different interactive attractions. Family From personalised crayon- Adventure makers to larger-than-life animated art adventures, the Park all-new Crayola Experience is designed with the aim of helping children discover the “magic of colour”. Jack Rouse Associates rt so Re e (JRA) is responsible for P ia t ho rn u to lifo h Cred ® Ca C the planning, design Visitors will learn how crayons are made in the Crayon Factory it: LEGOLAND e t th development and project Shoo S p management of the 60,000sq ft appear in their own colouring page with some i nn (5,574sq m) of exhibits, interactives, games and of Crayola’s characters and learn how cray- in g R activities. Th roughout the attraction, guests ons are made in the Crayon Factory. A Café apids® Ride will be able to create digital works of art and Crayola will also feature, with Crayola-inspired interact with them on large projected surfaces, foods. Details: http://lei.sr?a=f1c8b www.primeplay.com AM 2 2013 ©cybertrek 2013 T. +1.604.232.4505 [email protected] JZ`\eZ\:\eki\E\nj C\kËjkXcb ÈK_\gifa\Zk`jeËkX`d\[ */djZ`\eZ\Z\eki\gcXee\[]fiFo]fi[ Xkk_\kpg`ZXcjZ`\eZ\ Science Oxford has submitted Z\eki\Xl[`\eZ\É a planning application for a £38m (US$59, %48m) attrac- tion, Th e Magnet – the UK’s fi rst integrated science discov- will be able to find out new information ery and innovation centre. about nanotechnologies, share their opin- Th e development has been ions on controversial issues and participate designed by Foster + Partners in street labs. to be built next to Castle Th e project is unique in the way it’s creat- Mound. Th e Magnet will be ing a space for dialogue between the scientifi c used to showcase science and world and citizens in conventional spaces – technology expertise from in other words, the project isn’t aimed at the Oxford and the UK. typical science centre audience. Some of the Its centrepiece attrac- locations where street labs will take place are tion would be a world-class a jazz festival in Perugia, Italy; a fashion show planetarium, but it would in Pilsen, Czech Republic; a food festival in also include displays, events Aarhus, Denmark; and shopping malls in and lectures promoting all Istanbul, Turkey. topics and forms of science. Th e attraction has been designed by Foster + Partners architects One of the monitoring stations will be pre- The innovation centre sented at the Ecsite Annual Conference 2013 would provide accommodation and support “We’re proposing a world-class building in Gothenburg, where participants – science for 50 local high-tech companies. which refl ects the spirit of discovery and inno- communication professionals from all over Th e Magnet is expected to attract 150,000 vation and enhances its historic setting close the world – will get a chance to examine it guests annually, create more than 100 skilled to Oxford Castle.” and have their say. jobs and generate £128m ($199m, %152m) over Should planning consent be granted – and Th e partners will also work with schools the next 10 years for the local economy. subject to further fundraising – construction and teachers to develop educational Chief executive of Science Oxford, Ian is expected to begin in 2014 with the attrac- materials, which will be off ered as a lasting Griffi n, said: “Working together the discov- tion set to open in summer 2015. resource on the web. For more information, ery and innovation elements of Th e Magnet “It will reinforce Oxford’s position at the go to www.nanOpinion.eu. will provide education, inspiration and sup- heart of science and innovation while also port for the long term benefit of Britain’s generating income for the local area,” added Maria Zolotonosa, Project Manager, Ecsite science economy. Griffi n. Details: http://lei.sr?a=n0W9n 12 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©cybertrek 2013 3D/4D RIDES AND ATTRACTION FILMS WWW.NICEBERG.BE [email protected] Dlj\ldE\nj ?fccXe[ËjI`abjdlj\ldi\fg\ej Holland’s Rijksmuseum has reopened after a 10-year refurbishment. Now 80 gal- leries and 8,000 objects tell 800 years of Dutch history. The much vaunted face lift has been masterminded by Seville architect Cruz y Ortiz and the galleries have been SMITS ERIK IMAGE: designed by French archi- tect, Jean-Michel Wilmotte, who worked on the Louvre. The renovation is a com- bination of 19th century grandeur with modern design. The original architecture has been fully reconstructed in a Queen Beatrix at the celebrations that marked the reopening number of key spaces. Spanning four floors, the museum recounts many new artefacts are now on show includ- Dutch history from the Middle Ages to ing art, photos, jewellery, fashion and silver. the present day. Artists featured include The museum was officially opened by Queen Rembrandt and Frans Hals. Beatrix of the Netherlands in one of her last A spectacular entrance hall and an Asian public appearances before her abdication. pavilion are among the new additions and Details: http://lei.sr?a=P3t1k Dfk`feG`Zkli\jdlj\ldcXleZ_\j`eC8 A new US$300m (€230m, £195m) Academy Museum of Motion Pictures is being developed in Los Angeles, US, designed by architects Renzo Piano and Zoltan Pali. The museum, slated to debut in 2017, will span 300,000 sq ft (27,870sq m). Located in the 1939 May Company Building on the campus of the Los Angeles County Museum of Art (LACMA), the museum will feature six levels of exhibition and programming spaces. The 300,000sq ft facility is designed by Renzo Piano and Zoltan Pali The plans include more than 30,000sq ft (2,787 sq m) of flexible exhi- Interactive family-friendly movie making bition galleries and a 15,000sq ft (1,394sq m) labs, guided discussions and structured sem- landscaped public piazza that will serve as a inars on media literacy and industry-wide gathering space for visitors and connect the topics and feature screenings will be on offer museum with the LACMA campus. to guests. Details: http://lei.sr?a=L8h9L LJ,%+di\mXdg]fiG\eejpcmXe`XCldY\iDlj\ld Pennsylvania Lumber Museum is to begin a months to complete and will see more than renovation project which will include a major 7,000sq ft (650sq m) being added to the exist- extension of the current visitor centre. ing 8,700sq ft (808sq ft) visitor centre. The US$5.4m (€4.1m, £3.5m) project, which The museum highlights the lumber era when is a partnership with the Pennsylvania Lumber white pine and hemlock were the wealth of the Museum Associate, is expected to take 14 nation. Details: http://lei.sr?a=T4y3b AM 2 2013 ©cybertrek 2013 It’s wet. It’s hot. It’s refreshing. Register NOW at www.IAAPA.org/EAS and benefi Tours Seminars Products Presentations Forums from special t discounts! Join more than 350 exhibitors to experience the newest products in the leisure industry and meet more than 8.000 industry colleagues from all over the world. EAS 2013 is all about industry trends, attractions, the latest technology, networking, and meeting colleagues. For more information please visit www.IAAPA.org/EAS NXk\igXibE\nj J_Xi`e^nXk\i FZ\XeGXibgcXeje\nnXk\igXib jX]\kpd\jjX^\j Ocean Park Hong Kong is likely to move ahead with 8C<8K?8 È;ifne`e^`jk_\ k_`i[c\X[`e^ZXlj\f] HlXjjpGXibj\kkfi\cXleZ_nXk\igXib le`ek\ek`feXc`ealip The waterpark at Quassy [\Xk_nfic[n`[\É Amusement Park in Connecticut, USA is on track to introduce four new attractions for the 2013 season an estimated 388,000 annual drown- – nearly doubling the size of ing deaths worldwide.” In addition, the the waterpark. Center for Disease Control in the United Formally known as States estimates that drowning is the sec- Saturation Station, the water- ond leading cause of accidental death in park has also undergone a children under the age of 14. re-branding and is now called Fortunately, any waterpark facility Splash Away Bay. can play a proactive role in drowning Located on Lake prevention efforts. There are a variety Quassapaug in Middlebury, of water safety events organised to give the project includes three operators a vehicle to promote water huge waterslides: a BulletBowl Th e park has relaunched with four new attractions for the 2013 season safety and generate positive publicity tube slide and two FreeFall for their facilities. These include: bodyslides, all from Canada-based ProSlide Th e BulletBowl is a two-person tunnel tube International Water Safety Day on 15 Technology. Quassy will install a 2,000sq ft ride that will drop more than 30ft and travel May is designed to educate young peo- (186sq m) Vortex Splashpad by Vortex Aquatic 210ft . Th e FreeFall slides will each be 140ft in ple in becoming safer in and around the Structures, which will be called Fish Pond and length and riders will travel at rates of 20ft per water while spreading global awareness. provide activities for toddlers. second. Details: http://lei.sr?a=o0T2d The World’s Largest Swimming Lesson on 18 June is an international Guinness World Record™ attempt featuring 25,000 JgcXj_ JgXKXdXifj\kkf[\Ylk`eJn`kq\icXe[ simultaneous participants to convey that loss of life from drowning can be pre- Splash & Spa Tamaro, a waterpark and well- Th e 3,000sq m (32,292sq ft ) spa, designed vented through awareness and training. ness centre, is to open in June 2013 at the foot by Schletterer Wellness, will focus on a See p94 for more details. of Mount Tamaro in Ticino, Switzerland. wide range of hydrothermal experiences. It Spanning 10,000sq m (107,000 sq ft ), the will be split into three diff erent areas dedi- Aleatha Ezra, director of park member develop- waterpark will include a wave pool, outdoor cated to the themes of hot, warm and relax. ment, World Waterpark Association (WWA) heated pool and water slides. Details: http://lei.sr?a=D5I8A 16 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©cybertrek 2013 ?\i`kX^\E\nj A\Xe$ClZDXik`e\qk_\ ?XnX``XeXkkiXZk`fe^\kji\mXdg e\n_\X[f]k_\Cflmi\ Hawaiian attraction Polynesian Cultural The French Culture Ministry has appointed Center has unveiled a US$25m (€19.5m, Jean-Luc Martinez the new head of the £16.5m) overhaul of several attractions, Louvre, taking over from Henri Loyrette, which are part of a five-year enhancement who has held the post since 2001. programme that began in 2011. Martinez previously ran the muse- The rebuilt Hawaii Village, which show- um’s Greek, Etruscan and Roman cases the islands’ traditional way of life, and antiquities department. cinematic experience Hawaiian Journey In December, the museum opened satel- were unveiled in March. lite site Louvre-Lens in northern France at Hawaiian Journey is housed in the centre’s a cost of €150m (US$196m, £122m). In 2015, revamped theatre and designed to look like a it will open its first international offshoot dormant volcano. The centre is created to look like a dormant volcano in Abu Dhabi, which is under construction. The theatre’s interior features digital pro- Details: http://lei.sr?a=d3M1J jectors, special effects apparatus, theatrical at the Polynesian Cultural Center Alfred Grace lighting systems and all new seating. said: “Our film crews did a spectacular job cap- A narrated film showcases the state’s turing Hawaii’s diverse landscapes; everything landscapes on one of the largest screens from iconic white sand beaches to alluringly in the state and tells the history of desolate lava flows can be seen in stunning the Pacific archipelago. Chief operating officer clarity.” Details: http://lei.sr?a=L0X9F DXipIfj\Dlj\ldj\k]fiDXpfg\e`e^ The Mary Rose Museum will open on 31 May, at Portsmouth, UK in the same dockyard The Duchess views Audubon’s Birds of America where the Tudor warship was built more than 500 years ago. ;lZ_\jjf]:XdYi`[^\ The £27m (US$42m, €32m) museum was Y\Zfd\jgXkifef]E?D scheduled to open in autumn 2012 but was delayed. In addition to the restored ship, which The Duchess of Cambridge has been sank in 1545 in the Battle of Solent, the boat- announced as a patron of the Natural shaped museum will also showcase 19,000 History Museum (NHM) in London, UK. artefacts associated with it. It is hoped she will inspire the next genera- Artefacts on display will include wooden The boat shaped museum will house 19,000 artefacts tion to conserve the planet’s diversity. eating bowls, leather shoes, musical instru- The announcement follows the ments, longbows, two tonne guns and nit The fundraising target was achieved with £23m Duchess officially opening the muse- combs. The opening will mark 30 years since (US$36m, €27m) support from the Heritage um’s Treasure Gallery in November. the hull of the Mary Rose was raised in 1982. Lottery Fund. Details: http://lei.sr?a=x1i1N Details: http://lei.sr?a=s8o3x From the start of our company in 1910 we have been reputation of designing and producing exceptional quality, Hypsos is a global design and specialised in effective 3D communications that positively managed and delivered with care. We have a global fabrication company with 200+ influence the attitudes of our clients’ audiences. Today we perspective that brings new insights to both local and professionals working from are an international company creating content based multinational projects. We take advantage of the efficiency offices in 5 different countries. exhibitions, world expo pavilions and visitor attractions. and flexibility of worldwide connections but we make sure the importance of a personal presence is never lost. As we have grown, we have taken on more of the unusual, the never-done-before, and have successfully built our Please visit www.hypsos.com or call us at +31 346 35 75 00. london / amsterdam / moscow / dubai / hong kong www.gatewayticketing.com www.gatewayticketing.co.uk Qff 8hlXi`ldE\nj KiX`e`e^Z`k`q\e LJ)+dC`m`e^GcXe\k]fiLkX_ jZ`\ek`jkj A US$24m (€18.3m, £15.5m) Living Planet Aquarium A 20 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©cybertrek 2013 Midi Discovery Fight Water Air Race www.zamperla.com AntonioAntAnAntotononionioo ZamZaZamperZampmpepererrlaa SpaSpSpaa ViceVicVVicencenennzaz - Ittalyalyy Phone:honhohonee:: +39+3+399 040044444444 998998400999984840400000 e-me-ee-mail:maaiil:l: [email protected]@@[email protected] >Xcc\ipE\nj 8LJ*'dXik^Xcc\ipi\fg\ej E\nXik^Xcc\ip ]fiD\o`Zf:`kp The Tasmanian Museum and Art Gallery Latin America’s largest private collection of (TMAG) has reopened its doors follow- art, the Jumex Collection, will have a new ing a AUS$30m (US$31m, £21m, €24m) home in Mexico City by July. redevelopment project. A 4,000sq m (42,056sq ft) building in the The new project involved more than dou- suburb of Polanco will host at least six exhi- bling TMAG’s previous display space, including bitions a year, along with the 2,600-strong a dedicated facility for travelling exhibitions Jumex Collection, which has been collected that will enable TMAG to host interna- by Eugenio Lopez, the heir to the Jumex tional exhibitions of a standard never before fruit juice and food conglomerate. seen in Tasmania. The art gallery will be built next door to It will also offer expanded public pro- the Museo Soumaya, a museum built by grammes, education programmes and new The design focuses on contemporary architecture telecommunications magnate, Carlos Slim. spaces to showcase more of TMAG’s state Details: http://lei.sr?a=k7r9N collection. Architectural firm Francis-Jones and refurbishment of TMAG’s heritage build- Morehen Thorp, which was responsible for the ings in order to create new and refreshed design, focused on contemporary architecture exhibition spaces. which is also sympathetic to the heritage and A visitor entrance was also created that character of the site and the waterfront setting. highlights the historic Watergate as a central The redevelopment focused on the restoration feature. Details: http://lei.sr?a=t6e2N E\nXikZ\eki\j\k]fiM\idfekDlj\ld Shelburne Museum in Vermont, US is to open a new Centre for Art and Education that will The museum showcases more than 5,000 works transform the museum from seasonal to year- round operation. DF:8\e[fnd\ek The eco-friendly centre will create a ki\Yc\jkfLJ-'d modern, flexible venue for art and design exhibitions featuring loaned works and tour- Los Angeles’ financially troubled Museum ing exhibitions. Designed by Boston-based of Contemporary Art (MOCA) has revealed Ann Beha Architects, the centre will include it has nearly tripled its endowment in just 5,000 sq ft (4,65sq m) of new and flexible gal- two weeks to US$60m (€47m, £40m). lery space for changing special exhibitions. The eco-friendly centre is designed by Ann Beha The MOCA Independence fundraising A new 130-seat lecture and performance campaign aims to bring the total endow- space will feature, creating the museum’s programmes. In addition, 2,000sq ft ment to US$100m (€78m, £66m) to ensure first dedicated venue for lectures, films and (1,86sq m) of flexible classroom space will be the museum’s ongoing independence. presentations. It will also run educational available. Details: http://lei.sr?a=R4w6M Details: http://lei.sr?a=q4P9W PARK ATTRACTIONS Visit us at DEAL Dubai, April 23-25 2013 IAAPA Asia Singapore, June 5-7 2013 See the full line of HUSS® Rides. www.hussrides.com International Inquiries: +49-421-49900-0 Huss Park Attractions The Standard of Excellence [email protected] VEKOMA RIDES HAS IT ALL! COME AND VISIT US IN SINGAPORE, ASIAN ATTRACTIONS EXPO 2013, 5-7 JUNE SANDS EXPO AND CONVENTION CENTER AT MARINA BAY SANDS, BOOTH #1227 FAMILY THRILL INDOOR ATTRACTIONS COASTERS COASTERS COASTERS & SPECIALTIES SPLASH CUSTOM DESIGNED I-RIDE PANORAMIC PARTY BOOMERANG INDOOR FAMILY COASTER FLIGHT SIMULATOR ‘Watch out ‘You will ‘A great addition for your ‘An experience you or get wet!’ get back!’ FEC or Shopping Mall!’ will not forget!’ SCHAAPWEG 18 6063 BA VLODROP THE NETHERLANDS TEL +31 (0) 475-409222 FAX +31 (0) 475-402115 WWW.VEKOMA.COM 241(+.' ?48 14>30= A double-dip global recession and high Aussie dollar hasn’t stopped Village Roadshow expanding. CEO Tim Fisher explains why he always looks on the bright side Jennifer Harbottle, journalist, Attractions Management merican-born Tim Fisher BUUFOEBODFTPGNJMMJPO(JSTU is a glass half full type. IBMG'$+6&#JTVQOJOFQFSDFOU Never mind dwelling on POEFTQJUFIFBWZ´PPEJOH the negative, he likes to JO3VFFOTMBOEPWFSUIFTVNNFS see the positive in things NPOUIT#MUIPVHIQMFBTFE(JTIFS ,and relishes turning a challenge into JTO¬UDPNQMBDFOU©+¬NWFSZIBQQZ an opportunity. This kind of can-do XJUIIPXUIFCVTJOFTTJTQFSGPSNJOH approach to business may be typically CVUXFNBOBHFFWFSZCVTJOFTTVOJU American, but on Australia’s sunny Gold XJUIUIFJEFBUIBUUIFZDBOJNQSPWFª Coast, where he’s the CEO of Village IFTBZT©1VSNPSFNBUVSFQBSLT Roadshow Theme Parks, he fi ts right in. 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We combine high-quality systems to an overall entity to create tailor-made, state-of-the-art solutions worldwide. Focused on providing highest quality and innovation, KRAFTWERK is your global partner for highly sophisticated media- based attractions. With more than 20 years of experience, we have a perfect understanding of the market‘s challenging demands. Entrust us with complex tasks, rely on our competence and TURN ON SUCCESS. AUDIO VIDEO CUSTOMIZED PRO-AV SOLUTIONS DOME, 360°, 180° PROJECTIONS LIGHTING CONTROL SFX 3D, 4D, 5D THEATRES DARKRIDES www.kraftwerk.at TURN ON UNITED TECHNOLOGIES. /75'7/ Linda Dackman, public information director, Exploratorium ?30 -42 4/0, 3VFTUJPOFWFSZUIJOHMFBSOCZEPJOHBOETIPXEPO¬UUFMMJTUIFQIJMPTPQIZBU 6IF'YQMPSBUPSJVNXIJDISFPQFOFEJO#QSJMBUBOFXTJUFUISFFUJNFTJUTPSJHJOBMTJ[F 8JTJUPSTDBOUBLFDFOUSFTUBHFXJUIJOBLBMFJEPTDPQFJOUIF6JOLFSJOH5UVEJPXIJDIFODPVSBHFTQFPQMFUPUIJOLXJUIUIFJSIBOET 9IBUJTUIF'YQMPSBUPSJVN! 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UJWFDBQJUBMFYQFSUJTFQSPHSBNNFTBOE DSFBUFBOEJOWFOUUIFJSPXOFYIJCJUT 9FIBWFDPOUSPMPG2JFSOFYUEPPSTP FYIJCJUTJOJOOPWBUJWFXBZTUBJMPSFEUP BOEUIF$BZ1CTFSWBUPSZ DBOFYQBOEJOUIFGVUVSFO 6IFBEEJUJPOBMTQBDFBMMPXTGPSOFXFYIJCJUTJOWFTUJHBUJOHGFSUJMJTBUJPO[FCSB³TIFNCSZPEFWFMPQNFOUBOEDVUUJOHTUFNDFMMSFTFBSDI 34 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©Cybertrek 2013 Kiddie Kart Gamma LeisurePOS MEMBERSHIP gamma dataware Complete business solutions Modular integrated management information systems for visitor Major attractions, museums, Rides heritage sites and ADMISSIONS RETAIL CATERING BOOKINGS ACCOUNTS theme parks The CompanyCarousel Gamma Dataware Limited Gamma LeisurePOS provides visitor attractions of all types and sizes with a complete end-to-end operational management system from admissions to back office reporting, analysis and accounting. The system’s modular approach allows operators to implement any combination of modules to meet their specific requirements. While the integration between modules ensures that operators can easily produce cross departmental reports such as visitor spend analysis. Bumper LeisurePOS modules include: Cars Admissions and Ticketing Bookings and Event Management Membership Retail and Catering Point of Sale Stock Control Purchase Order Processing Mail Order Gift Aid Integrated Chip and PIN Web Interfaces Gamma Dataware Ltd Accounting and Payroll Wright Business Centre Reporting and Back Office Management 1 Lonmay Road Glasgow LeisurePOS options include: G33 4EL = #,4(.(55$0'4(/16(+$0'+(.' !70,65 Telephone: +44 (0)141 773 6273 = ",&-(65$.(5$0'&1..(&6,10-,15-5 $: = (/1*4$2+,&'$6$&$2674( +44 (0)141 773 6283 = !+,2$0' )141))5,6(5$.(5 E-mail: = 19(%64$05$&6,10)((5 [email protected] = "+($64(1: )),&(5$.(5 Bertazzon 3B srl, 31020 Sernaglia (Treviso) Italy Phone +39.0438.966291 Fax +39.0438.966165 E-Mail:[email protected] [email protected] www.gammadata.com Venetian Carousels AM 2 2013 ©cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital #37#4+7/ ; Dorte Gleie, CEO 9IBUNBLFT&FO$Mk2MBOFUEJGGFSFOU! 2IZTJDBMMZJU¬TUIFTJ[F9JUI BOJNBMT BOEEJGGFSFOUTQFDJFT BRVBSJVNTBOETFWFONJMMJPOMJUSFT PGXBUFSXF¬SFUIFCJHHFTUBOENPTU NPEFSOBRVBSJVNJO0PSUIFSO'VSPQF 'NPUJPOBMMZJU¬TUIFXBZUIF BSDIJUFDUVSFUIFBRVBSJVNBOEUIFBOJ NBMIBCJUBUTDPNFUPHFUIFSUPDSFBUFB TQFDUBDVMBSFYQFSJFODF 9IBUJTJUTBJN! 2SJNBSJMZXFXBOUUPNBLFPVSWJTJ UPSTDBSFBCPVUMJGFJOUIFTFB9FBMTP ;3:?:% . ,/,8 8µ=6 BJNUPBUUSBDUWJTJUPSTBZFBS DIJMESFOBOEXF¬MMEFWFMPQUIJTDPODFQU BOEQMBDFPVSTFMWFTXJUIJOUIFUPQ³WF GVSUIFSUPDBUFSUPUIFJSJOUFSFTUT BUUSBDUJPOTJO&FONBSL 6PBDIJFWFUIJTXF¬WFNBEFMFBSOJOH *PXEPFT&FO$Mk2MBOFUEJGGFSUP FOUFSUBJOJOH9FQSPWJEFGBCVMPVTTUP %PQFOIBHFO¬TPSJHJOBMBRVBSJVN! SJFTBCPVUUIFTFBUISPVHIPVSGBOUBTUJD 6IFPSJHJOBMBRVBSJVNXBTTQFDUBDV BOJNBMTPVSEFEJDBUFEQFPQMFEJHJUBM MBSXIFOJUPQFOFEJOCVUJUXBT QMBUGPSNTBOEQSJOUFENBUFSJBM XPSOEPXO+UEJEO¬UPGGFSUIFGSBNFXPSL GPSNPEFSOFYIJCJUJPOTPSUIFTFSWJDF *PXNBOZWJTJUPSTIBWFZPVIBETPGBS! MFWFMUIBUQFPQMFFYQFDUUPEBZ&FO$Mk 9FPQFOFEPO(SJEBZOE/BSDIBOE 2MBOFUJTWFSZNPEFSOBOEXF¬MMTUBZ SFDFJWFEWJTJUPSTJOPVSPQFOJOH NPEFSOCZEFWFMPQJOHBOEFYQBOEJOH XFFLFOE1OPVSCVTJFTUEBZTPGBSXF 9FNPWFEBOJNBMTGSPNUIF XFMDPNFEQFPQMF PMEBRVBSJVNBOEBEEFEBOPUIFS CEO Dorte Gleie 1O/POEBZTXFTUBZPQFOUJMQN 6IBUTIPXTUIFEJGGFSFODFJOTJ[FBOE ;3:?:% ;0= 17:092 6IFUBSHFUBVEJFODFJTBEVMUTXJUIPVU TDPQFCFUXFFOUIFUXPBRVBSJVNT 36 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©Cybertrek 2013 ;3:?:% ;0= 17:092 The largest species on display is a hammerhead shark The building’s propeller shape resembles a whirlpool *PXEJEZPVDIPPTFUIFDPOUFOU! JOHBCPVUUIFBOJNBMT9FBMTPPGGFSBO QPSUFEBOEDBOCFDJSDVMBUFE#TXFMM 9FXBOUFEUPFYIJCJUTPNFUSVMZ BQQUPFYUFOEUIFFYQFSJFODFXJUIJOGPS BTCFJOHVTFEJOUIFBRVBSJVNTXFVTF GBTDJOBUJOHBOJNBMTTVDIBTUIFIBN NBUJPOOFXTBOEHBNFT2FPQMFDBO JUUPDPPMUIFCVJMEJOH+OUIF#NB[POBT NFSIFBETIBSLTXIJDIXFLOPXXJMM TDBOCBSDPEFTBSPVOEUIFBRVBSJVNUP BSFBXIJDIIBTBWFSZIPUBOEIVNJE BUUSBDUWJTJUPSTCVUXF¬WFTQBOOFEUIF HFUTQFDJ³DJOGPSNBUJPOSFMFWBOUUPUIF FOWJSPONFOUWFOUJMBUJPODPNFTGSPN FOUJSFHMPCFBOEJUTXBUFST DPMEBTXFMM BOJNBMT6PEBUFJU¬TUIFTFWFOUINPTU BOBUVSBMDJSDVMBUJPOPGBJSCFUXFFO BTXBSN TBMUXBUFSBTXFMMBTGSFTI EPXOMPBEFEBQQJO&FONBSL UIFJOTJEFBOEPVUTJEFPGUIFCVJMEJOH 9FUIFOXPSLFEDSFBUJWFMZUPEFWFMPQ 9FBMTPIBWFEFEJDBUFEQFSTPOOFM SBUIFSUIBOVTJOHFOFSHZDPOTVNJOH TPNFGBTDJOBUJOHBRVBSJVNTBOEIBCJ XIPUFMMGBTDJOBUJOHTUPSJFTBCPVUUIF GBOTBOEWFOUJMBUPST UBUTXIJDIBSFEFTJHOFEUPIJHIMJHIUUIF BOJNBMTXJUIPVUJNQPTJOHPOPVS 6IF&BOJTICVJMEJOHMBXTBSFBNPOH GBTDJOBUJOHTUPSJFTBCPVUUIFEJGGFSFOU HVFTUT6IFZ¬WFCFFOWFSZXFMMSFDFJWFE UIFTUSJDUFTUJOUIFXPSMETPXF¬SFWFSZ BOJNBMTBOEOBUVSF¬TDZDMFT FOWJSPONFOUBMMZGSJFOEMZJODPNQBSJTPO 9IBUBSFUIFFOWJSPONFOUBMGFBUVSFT! UPDPVOUSJFTPVUTJEF'VSPQF 9IBUUFDIOPMPHZIBWFZPVVTFE! #TFSWJDFMJOFXBTCVJMULN POF 9FJOUFOEUPPGGTFUPVS%1GPPUQSJOU &JHJUBMTDSFFOTCZUIFBRVBSJVNT NJMF JOUPUIFTFBUPTPVSDFXBUFS6IJT BTTPPOBTPVSZFBSMZFMFDUSJDJUZVTFIBT FYQBOEUIFJOGPSNBUJPOBOETUPSZUFMM NFBOTXBUFSEPFTO¬UOFFEUPCFUSBOT CFFONFBTVSFE AM 2 2013 ©cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital #37#4+7/ &'0$.`2.#0'6 ;3:?:% /=,2:0= 7@1?1:?: ,;> 6507/ 8,/>09 Sea lions, bluestreak cleaner wrasse and leafy seadragons are among the amazing creatures living at Den $Mk Planet @9/0=B,?0= ;3:?:>% ;0= 17:092 Visitors can learn more about the animals by downloading an app and scanning barcodes around the aquarium 38 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©Cybertrek 2013 ;3:?:% ,/,8 8µ =6 9IBUBSFUIFPQFSBUJPOBMDIBMMFOHFT! 9IBUFEVDBUJPOBMQSPHSBNNFT The aquarium had 21,000 visitors in 5PVSDJOHDMFBOJOHBOESFDZDMJOHXBUFS EPZPVPGGFS! its opening weekend. An annual 9FEPUIJTCZTPVSDJOHXBUFSGSPNUIF 9FIBWFBOFYUFOTJWFFEVDBUJPOBMQSP attendance of 700,000 is expected TFBBOEVTJOHBOJOIPVTFXBUFSUSFBU HSBNNFSBOHJOHGSPNQSFTDIPPMFST NFOUQMBOU9FQVSJGZBOESFDZDMFUIF UPIJHITDIPPMTUVEFOUTBOEBOUJDJQBUF 6*'5722.+'45 XBUFSFWFSZIPVS SFDFJWJOHWJTJUPSTQFSBOOVN #OPUIFSDIBMMFOHFJTUIBUUIFBSDIJ 5UVEFOUTBSFBCMFUPHFUDMPTFUPUIF Client: Bygningsfonden Den Blå Planet UFDUVSFBOEHMBTTPGUIFBRVBSJVNTIBWF BOJNBMTBOEFYBNJOFUIFNBOEUIFJS Architect and consultant: 3XN A/S UPXJUITUBOEUIFQSFTTVSFPGUIFXBUFS FOWJSPONFOUJOEJGGFSFOUXBZT Consulting engineers: Moe 6IF2MFYJHMBTXJOEPXJOGSPOUPGPVS & Brødsgaard A/S NJMMJPOMJUSFT1DFBO6BOLJTDN 9IBUPUIFSBNFOJUJFTBSFUIFSF! Consultant, landscape: GU UIJDL 9FIBWFBSFTUBVSBOUSPPUFEJOUIF HJ Landskab A/S 0PSEJDLJUDIFOXIJDIGPDVTFTPOGSFTI Consultant, exhibition: Kvorning 9IZEJEZPVDIPPTF:0¬TEFTJHO! ³TIBOETIFMM³TIQMVTBTIPQTFMMJOH design & kommunikation 6IFBSDIJUFDUVSFJTTUVOOJOH§JUIBTBO TPVWFOJSTBOEUPZT Large constructions: MT Højgaard, JOUFSOBUJPOBMMFWFMUIBUNBLFTUIFCVJME Hoffmann A/S, Kai Andersen JOHBOFYQFSJFODFJOJUTFMG6IFXIPMF 9IBUSFTFBSDIBOEDPOTFSWBUJPO A/S, E. Pihl & Søn A/S JEFBPGUIFXIJSMJOHBSDIJUFDUVSFQVMMJOH EPFT&FO$Mk2MBOFUEP! Aquarium technique, total construction: PVSHVFTUTVOEFSXBUFS³UTUIFPWFSBMM 4FTFBSDIJTIJHIPOPVSBHFOEB9F AAT Advanced Aquarium Technologies TUPSZXFXBOUUPUFMM§PGWJTJUJOHBXFU XPSLXJUIVOJWFSTJUJFTBOESFTFBSDIFST Landscaping: HJ Landskab XPSMEUIBU¬TTPEJGGFSFOUUPPVST GSPN&FONBSLBOEBCSPBEPOBSBOHF Client consultant: PLH Arkitekter A/S +OBEEJUJPOUPUIJTUIFEFTJHO¬T PGQSPKFDUTBOEBSFBCPVUUPCFHJOB PSHBOJDTIBQFTBSFCVJMUUPBMMPXGVUVSF TVSWFZPGUIFNBSJOFBOJNBMTJOUIFTFB %15655+<' FYQBOTJPOPGUIFBRVBSJVN KVTUPVUTJEFPGUIFBRVBSJVN9F¬WFBMTP CFHVOBSFTFBSDIQSPKFDUXJUIQPJTPO Costs: DKK730m *PXEJEZPVDIPPTFUIF PVTTFBTOBLFTGSPN0FX)VJOFB (US$126m, £82.8m, %98m) BRVBSJVN¬TMPDBUJPO! Gross area: 10,000sq m #GUFSOFHPUJBUJPOTXJUIUIFNVOJDJQBMJUZ 9IJDIBTQFDUPGUIFBRVBSJVN (107,600sq ft), including 5,000sq m PG6BBSOCZXFXFSFPGGFSFEUIJTQJFDFPG BSFZPVIBQQJFTUXJUI! (53,820sq ft) of exhibition space MBOE+UMJFTJOBQFSGFDUTQPU§JU¬TDMPTF +MPWFUIFXIPMFGFFMJOHPGCFJOHJOUIF Outdoor area: 2,000sq m UP%PQFOIBHFO#JSQPSUBOEUIFSPVUF BRVBSJVN JU¬TBVOJRVFTFUUJOH$VUUIF (21,530sq ft) plus a parking PGDSVJTFTIJQTBOEJU¬TFBTZUPSFBDICZ CFTUUIJOHJTIPXXFMMJU¬TCFFOSFDFJWFE area for 200 vehicles, totalling /FUSPUSBJOBOEDBS §FWFSZPOFFMTFTFFNTUPMPWFJUUPP parking for 575 vehicles AM 2 2013 ©cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital #37#4+7/ &'0$.`2.#0'6 Designing a building that contains seven million litres of water, is comfortable for the inhabitants, can withstand aggressive elements and looks good were the challenges facing 3XN ,<4@=4@8 ;3:?:>% ,/,8 8µ=6 Kim Herforth Nielson, head designer of Den Blå Planet, 3XN 9IBUJTUIFEFTJHO! 1VSJOTQJSBUJPOGPSUIFEFTJHOXBTXBUFS #GUFSXFFLTPGCSBJOTUPSNJOHXFFWFO UVBMMZEFDJEFEUPTIBQFUIFCVJMEJOHMJLF BXIJSMQPPMQVMMJOHQFPQMFJOUPBXPSME CFOFBUIUIFTVSGBDFPGUIFTFB #TJU¬TMPDBUFEOFYUUP%PQFOIBHFO #JSQPSUQFPQMFMPPLEPXOPOUIFSPPG XIFOUIFZMBOEBOEUBLFPGGTPIPXJU MPPLTGSPNBCPWFJTWFSZJNQPSUBOU (SPNBEJTUBODFUIFCVJMEJOHIBT Head designer Kim Herforth Nielson UIFTBNFQSPQFMMFSTIBQFUIBUBXIJSM QPPMIBTCVUJU¬TBOBCTUSBDUTIBQF #UUSBDUJPOTJODMVEFBMBSHFIPUXBUFS UIBUUBLFTPOPUIFSJNBHFTTVDIBTB UBOLGPSUIFUSPQJDBM³TIBOEUIFTIBSLT XIBMFXIFOZPVHFUOFBSFS6IFGBlBEF XJUIBUVOOFMXIFSFWJTJUPSTDBOXBML JTDPWFSFEXJUITNBMMEJBNPOETIBQFE UISPVHIUIFXBUFS BMVNJOJVNQMBUFTLOPXOBTTIJOHMFT /PTUPGUIFBSFBTBSFGBJSMZEBSLBT XIJDISFTFNCMFB³TI¬TTDBMFTVQDMPTF UIFPOMZMJHIUDPNFTGSPNBRVBSJVNT CVUUIFSF¬TBMPUPGMJHIUJOUIFUSPQJDBM 9IBU¬TUIFJOUFSOBMEFTJHO! #NB[POJBOGPSFTU8JTJUPSTDBOXBML 6IFJOTJEFJTUIFTBNFTIBQFBTUIF VOEFSOFBUIUIFGPSFTUBOEMPPLJOUPUIF PVUTJEFTPJU¬TMJLFCFJOHVOEFSXBUFSPO XBUFSUPTFFUIFQJSBOIBTBOEPUIFS³TI UIFCJHXBWFT9FXBOUUIFCVJMEJOHUP CFBQBSUPGUIFFYQFSJFODFTPXF¬WF 9IBUXBTZPVSPSJHJOBMCSJFG! TQSFBEMJHIUPOUIFXBMMTBOEDFJMJOHUP 6PNBLFBOJOUFSFTUJOHJDPOJDCVJMEJOH SFTFNCMFSF´FDUJPOTBOEVTFETPVOEUP GPSUIFTFBFMFNFOUT1VSCVJMEJOHIBT BEEUPUIFGFFMJOHPGCFJOHVOEFSXBUFS BWFSZDMFBSTUPSZ§JU¬TOPUKVTUBCJH 8JTJUPSTDPNFJOUPBDJSDVMBSGPZFSJO JOTUBMMBUJPOGPS³TI The sea animals and the tank’s contents UIFDFOUSFUIFODIPPTFBSJWFSMBLFPS 1OFPGUIFQPJOUTJOUIFCSJFGXBTUIF have been sourced from around the world PDFBOUPFYQMPSFJOUIFBRVBSJVN BCJMJUZUPFYUFOEUIFCVJMEJOHCZBUMFBTU 6IFCVJMEJOH¬TGBlBEF JTDPWFSFEXJUITNBMM BMVNJOJVNQMBUFTUP SF´FDUUIFTLZBOE SFTFNCMFB³TI¬T TDBMFTVQDMPTF 40 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©Cybertrek 2013 ;3:?:% ,/,8 8µ=6 QFSDFOUJOUIFGVUVSFBTBUTPNF Lighting and sound have been used to UIFCVJMEJOHGSPNUIFBJSJUMPPLTXIJUF QPJOUUIFPQFSBUPSTXJMMCVJMEBMBSHF give visitors the illusion of being beneath CFDBVTFJUSF´FDUTUIFTVOMJHIU(SPN UBOLGPSXIBMFT9JUIPVSXIJSMQPPM the sea when inside the aquarium HSPVOEMFWFMJU¬TUIFDPMPVSPGUIFTLZ+O TIBQFUIFZDBOBEEPOUPJUBTNVDIBT UIFFWFOJOHUIFTVOTFUUVSOTJUZFMMPX UIFZXBOUCFDBVTFJUOFWFSFOET JOHBOEWFSZXJOEZTPJU¬TBDIBMMFOHJOH +OTJEFUIFEmDPSJTWFSZTJNQMFDPO 9FXPOUIFCJEGPVSZFBSTBHPTPJU¬T QMBDFUPCVJMEJOFWFSZXBZ+UXBTO¬U DSFUFBOEQMBTUFSJOEBSLHSFZTPJU CFFORVJUFBTQFFEZQSPDFTT9FIBE KVTUBCPVUTPMWJOHFBDIQSPCMFNQIZTJ EPFTO¬UDPNQFUFXJUIUIFBRVBSJVNT§ UXPZFBSTUPEPUIFESBXJOHTBOEUFO DBMMZ§XFBMTPIBEUPTPMWFUIFNXJUIJO UIFGPDVTJTPOUIF³TI EFSJOHBOEUIFOUXPZFBSTUPCVJME+U¬T CVEHFUXIJDIXBTUIFSFBMDIBMMFOHF CFFOBWFSZTNPPUIQSPDFTT 9IBUIBWFCFFOUIF 9IBU¬TJOUIFPVUEPPSBSFBT! DPOTUSVDUJPODIBMMFOHFT! 9IBUXFSFUIFEFTJHODIBMMFOHFT! 6IFEFTJHOEJEO¬UTUPQXJUIUIFCVJME $FDBVTFUIFCVJMEJOH¬TBNPSQITIBQF 6IFSFBSFBRVBSJVNTBOEEJTQMBZT JOH§JUTQSFBEUPUIFPVUTJEF/PF XFDPVMEO¬UQVUBOZSBEJVTPSEJBNFUFST DPOUBJOJOHTFWFONJMMJPOMJUSFTPGXBUFS $SPETHBBSEEFTJHOFEUIFPWFSBMM JOUPJUTPUIFSF¬TOPSFQFUJUJPOJOUIF BOETFBBOJNBMT#MTPUIFSF¬T QMBOOJOHBOEMBZPVUPGUIFFYUFSOBM TIBQF9FUSJFENBOZCVJMEJOHTUZMFT BMPUPGUFDIOPMPHZJOUIFCVJMEJOHBOE BSFBT6IFCVJMEJOHFYUFOETCFZPOE CFGPSFTFUUMJOHPOBGBJSMZUSBEJUJPOBM BTNBOZTRVBSFNFUSFTVOEFSOFBUIBOE UIFPSJHJOBMDPBTUMJOFTPWJTJUPSTDBO NFUIPEPGDSFBUJOHBGFXGSBNFTUIBU POUPQPGUIFQVCMJDTQBDFTXIJDIBSF MPPLPVUBDSPTTUIFTFBGSPNJOTJEFUIF IBWFUIFPVUTJEFTIBQFJOUIFTBNF MBCPSBUPSJFTGPSDMFBOJOHUIFXBUFSBOE BRVBSJVN6IFSF¬TBMBLFXJUIDBSQTBOE XBZBXPPEFOCPBU¬TCVJMU9FUIFODMBE QSFQBSJOHJU+UXBTBCJHDIBMMFOHFUP TFBMJPOTBOEBN GU IJHIEJTQMBZ JUXJUISBXBMVNJOJVNTIJOHMFT DPOUBJOBMMUIJTXJUIJOUIFCVJMEJOH PGUIF(BSPF+TMBOET¬CJSEDMJGGXIJDIJT 5PNVDIIBTCFFOEPOFUPHFUUIF IPNFUPNBOZCJSETJODMVEJOHQVG³OT 9IBUBSFZPVNPTUQSPVEPG! BOJNBMT¬FOWJSPONFOUTSJHIU9F¬WF 5JLJTIBSLTIBMJCVUTBOEDBU³TITXJNJO +¬NQBSUJDVMBSMZQSPVEPGIPX´FYJCMF XPSLFEXJUITQFDJBMJTUT#EWBODFE UIFTFBCFOFBUI6IFSFBSFBMTPPVUEPPS BOEVOVTVBMUIFTIBQFJTBOEIPXJU #RVBSJVN6FDIOPMPHJFTUPFOTVSFUIFZ QMBZBSFBTQJDOJDTJUFTBOEBQPOE UBLFTVQBMMUIFEJGGFSFOUDIBMMFOHFT IBWFUIFDPSSFDUMJHIUJOHBNPVOUPG $VTIFTIBWFCFFOQMBOUFEBSPVOEUIF 9FCPSSPXFEUIFXIJSMQPPMTIBQFGSPN XBUFSBOETJ[FUBOLT DBSQBSLTPJOUJNFUIFDBSTXPO¬UCF OBUVSFBOEUIFSF¬TBSFBTPOOBUVSF #OPUIFSEJG³DVMUZJTUIBUJU¬TBWFSZ WJTJCMF6IFCVJMEJOHJTMJGUFEVQGSPN NBLFTJUTTIBQFTUIFXBZJUEPFT§ BHHSFTTJWFFOWJSPONFOUXJUITBMUXBUFS UIFMBOETDBQJOHTPJUHFUTBMMUIFGPDVT OBUVSFJTWFSZ´FYJCMF BOEEBNQTPJUXBTEJG³DVMUUPNBLF #HPPECVJMEJOHOFFETBHPPEDMJFOU BDPOTUSVDUJPOUIBUDBOCFVQTUBOEJOH 9IBUNBUFSJBMTEJEZPVVTF! 6IFGPVOEBUJPOUIBUTQPOTPSFEUIF BOETVTUBJOBCMFGPSBMPOHUJNFCPUI 6IFCVJMEJOHJTDMBEXJUISBXBMVNJOJVN BRVBSJVNIBTCFFOSFBMMZDPMMBCPSBUJWF JOTJEFBOEPVU6IFCVJMEJOHJTPOUIF TIJOHMFTXIJDISF´FDUUIFTLZJOUIF BOEQSPGFTTJPOBM6IBU¬TXIZUIJTQSPKFDU UJQPGUIFXBUFSBOEJOXJOUFSJU¬TGSFF[ TBNFXBZXBUFSEPFT9IFOZPVTFF IBTCFFOBTVDDFTTO AM 2 2013 ©cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital #37#4+7/ &'0$.`2.#0'6 OCEAN TANK AFRICA’S LAKES AMAZONAS THE COLD WATERS CORAL REEFS FAROE ISLANDS SEA LION DEN BLÅ PLANET ZONES 48,20% C9 Den Blå Planet’s seven zones offer a complete experience of life in fresh and saltwater across the earth to entertain and educate about environment and nature THE CONTENT – FROM THE TROPICS TO THE POLES OCEAN TANK AFRICA’S LAKES CORAL REEFS AMAZONAS 6IFMBSHFTUBRVBSJVNJT 5IPXDBTJOHUIFEJWFSTJUZ 6IJTIVHFBRVBSJVNEJTQMBZT 6IFXPSME¬TMPOHFTUSJWFSUIF BGPVSNJMMJPOMJUSFCBTJO PGMJGFJO#GSJDB¬THSFBUFTU DPMPVSGVM³TIFTPGNBOZ #NB[POIPMETBOJODSFE IPTUJOHIBNNFSIFBETIBSLT MBLFT§8JDUPSJB6BOHBOZJLB TQFDJFTMJWJOHJOBOECZUIF JCMFXJMEMJGFXIJDIJTPO SBZTNPSBZFFMTBOEIVO BOE/BMBXJ6IFBRVBSJVNT¬ DPSBMT6IFWBSJFUZPGBOJ EJTQMBZJOUIFMBSHFSBJO ESFETPGTNBMM³TI HSBOJUFSPDLTBOESPDLBOE NBMTBSFTFQBSBUFEJOUPGPVS GPSFTUIBMM#TXFMMBTGSFF 8JTJUPSTDBOFYQFSJFODF DBOPFTIBWFCFFOTFMFDUFE BRVBSJVNTXIJDIBSFJOWJT ´ZJOHCJSETBOECVUUFS´JFT UIFBOJNBMTBUDMPTFSBOHF BOEDPMMFDUFEJO#GSJDB+O JCMFUPUIFIVNBOFZF+OUIF UIFSBJOGPSFTUIBMMIBTGPVS UISPVHIBN GU MPOH BEEJUJPOUPDPMPVSGVM³TI DFOUSFBSFUIFMJWJOHDPSBMT MBSHFBRVBSJVNTXIJDI BDSZMJDUVOOFMCFMPXUIF WJTJUPSTDBOTFFEXBSGDSPDP POFJUIFSTJEFTBSFDPSBMFBU DBOCFMPPLFEBUGSPNCPUI XBUFSBOEGSPNBNYN EJMFTTVNQUVSUMFTBOEUIF JOH³TIBOEBUUIFCBDLBSF BCPWFBOECFOFBUIUPTFF GUYGU BNQIJUIFBUSF CJH0JMFDSPDPEJMF SFFGQSFEBUPSTTVDIBTCBTT HJHBBSBQBJNBTSFEUBJMFE 0BQPMFPO³TIBOETIBSLT DBU³TIBOEBDPVTJOUPUIF QJSBOIBUIFPNOJWPSPVT FAROE ISLANDS QBDV'VSPQF¬TMBSHFTUDPMPOZ #N GU IJHIEJTQMBZPG PGQJSBOIBTQMVTB UIF(BSPF+TMBOET¬CJSEDMJGGJT NBMFBOEGFNBMFBOBDPOEB IPNFUPQVG³OTTJLJTIBSLT JOIBCJUUIFBSFBDMPTFUPUIF IBMJCVUTBOEDBU³TI HSFBUXBUFSGBMM SEA LION THE COLD WATERS 1VUTJEFUIF$MVF2MBOFTB 5FBBOJNBMTGSPNUIFDPME MBLFGFBUVSFTDBSQBOETFB FOWJSPONFOUTBSPVOEUIF The coral reef is protected from predators with invisible walls MJPOTXIJDIDBOCFWJFXFE QMBOFUBSFGFBUVSFEJODMVEJOH ;3:?:% ;0= 17:092 CPUIJOTJEFBOEPVUTJEF BTDIPPMPGIFSSJOHO 42 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©Cybertrek 2013 0'912'0+0) Kathleen Whyman, managing editor, Attractions Management ;3:?:>% 8,=6 69423? ;3:?:2=,;3D 8JTJUPSTDBO TFFPVUBDSPTT UIFDJUZGSPN UIFNVTFVN Man meets nature at What is the Perot Museum? 6IFJEFBJTUIBUQFPQMFXJMMCF 6IF2FSPU/VTFVNPG0BUVSFBOE the $185m Perot Museum ESBXOJOUPBIBMMFBDIPGXIJDI 5DJFODFPQFOFEJO&BMMBT6FYBT IBTCFUXFFO³WFBOEEJT 75#POTU&FDFNCFS9F of Nature and Science. DJQMJOFTPGTDJFODF+U¬TBNPSF CFMJFWFJU¬TUIFOFYUHFOFSBUJPOPG JOUFHSBUFETDJFODFTBQQSPBDIUIBO OBUVSFBOETDJFODFNVTFVNT Nicole G Small, Eugene PUIFSNVTFVNT1OFPGUIFDIBM %PWFSJOHTUPSFZTBOE MFOHFTJTUPNBLFTDJFODFGVO IPVTJOHHBMMFSJFTBOEB& McDermott chief executive FOHBHJOHBOEJOUFSFTUJOH2FPQMF UIFBUSFUIFCVJMEJOHJTBMBSHF PGUFOUIJOLTDJFODFJTTPNFUIJOH DVCF´PBUJOHPWFSBQMJOUI+U¬T offi cer, explains why it’s the UIBUIBQQFOTJOBMBCCVUTDJFODF EFTJHOFEUPJOTQJSFBXBSFOFTT JTFWFSZXIFSF9F¬SFIFMQJOHQFP PGTDJFODFUISPVHIBOJNNFSTJWF next generation of museums QMFVOEFSTUBOEUIBUTDJFODFJT BOEJOUFSBDUJWFFOWJSPONFOUUIBU QBSUPGUIFJSFWFSZEBZMJWFT BDUJWFMZFOHBHFTWJTJUPST %PODFJWFECZ6IPN/BZOF What’s the content? PG/PSQIPTJT#SDIJUFDUTJODPMMBCPSB FWFOUVBMMZCFTPMWFECZTDJFODF9F 6IFTRGU TRN CVJME UJPOXJUI6BMMFZ#TTPDJBUFTUIFQMJOUI XBOUUPDPOUJOVFUPFOHBHFPVSQVCMJD JOHIBTQFSNBOFOUIBMMT BHBMMFSZGPS JTMBOETDBQFEXJUIBOBDSFPGSPMMJOH CZNBLJOHUIFNNPSFTDJFODFMJUFSBUF UFNQPSBSZFYIJCJUJPOT TJYMFBSOJOHMBC SPPGTDBQFDPNQSJTFEPGSPDLBOEOBUJWF BOEFODPVSBHFPVSDIJMESFOUPQVSTVF DMBTTSPPNT B&IJHIEF³OJUJPOUIFB ESPVHIUSFTJTUBOUHSBTTFTUIBUSF´FDU DBSFFSTJONBUITTDJFODFUFDIOPMPHZ USF BOBVEJUPSJVN BOEHVFTUBNFOJUJFT 6FYBT¬TJOEJHFOPVTMBOETDBQFBOE TDJFODFBOEFOHJOFFSJOH6IFOUIFZDBO JODMVEJOHBDBGmBOESFUBJMTUPSF EFNPOTUSBUFTBMJWJOHTZTUFNUIBUXJMM HPPVUUIFSFBOECFDPNFUIFOFYU0PCFM FWPMWFOBUVSBMMZPWFSUJNF .BVSFBUFPSBUMFBTUUIPVHIUMFBEFSTJO How were the contents sourced? 6IFDVCFJTSPUBUFETFWFSBMEFHSFFT UIFJS³FMEBOETPMWFNBOZPGUIFQSPC 6IJTJTPOFPGUIFUIJOHTUIBUXF¬SF PGGUIFDJUZHSJETPJTWJTVBMMZBSSFTUJOH MFNTUIBUPVSXPSMEJTDVSSFOUMZGBDJOH FYDJUFEBCPVUXJUIUIJTOFXMFWFMPG GSPNBEJTUBODF6IFCPEZPGUIFDVCF 6PBDIJFWFUIJTXF¬WFQJDLFEHBM NVTFVN§XF¬WFMFWFSFEDPOUFOUFYQFS JTQJFSDFEESBNBUJDBMMZCZBGU N MFSJFTJOXIJDIUPUFMMUIPTFTUPSJFT UJTFGSPNBMMTPSUTPGQFPQMF9FIBE HMBTTQSJTNFODBTJOHUIFCVJMEJOH¬TGU 9PWFOJOUPUIPTFTUPSJFTBSFFEVDB IFMQGSPN0PCFM.BVSFBUF¬TUIFMPDBM N DPOUJOVPVT´PXFTDBMBUPS UJPOBMPQQPSUVOJUJFTGPSQFPQMFUPMFBSO VOJWFSTJUJFT¬TDJFOUJTUTBOEBQQSPQSJBUF 6IFCVJMEJOH¬THFUUJOHNPTUPGUIF BCPVUUIFEJGGFSFOUBSFBTPGTDJFODF DPSQPSBUJPOQBSUOFSTIJQT(PSFYBNQMF BUUFOUJPOCVUXF¬SFBOJOTUJUVUJPOUIBU¬T (PSFYBNQMFJOTUFBEPGBQIZTJDTPS GPSUIF6FYBT+OTUSVNFOUT'OHJOFFSJOH FYJTUFEGPSNPSFUIBOZFBSTBOE NBUITIBMMXFIBWFB5QPSUT*BMMXIFSF BOE+OOPWBUJPO*BMMXFXFSFBCMFUP XF¬SFDPOUJOVJOHPVSNJTTJPOPGJOTQJS WJTJUPSTMFBSOBCPVUBOBUPNZQIZTJPM TPVSDFDPOUFOUGSPNUIPVHIUMFBEFSTJO JOHNJOETBCPVUOBUVSFBOETDJFODF PHZOVUSJUJPOUIFIVNBOCPEZBOE UIJTTFDUPSBOEMFWFSBHFUIBUJOUPDSFBU QIZTJDT§UIFSFBSFTPNBOZTDJFODFMFT JOHUFSSJ³DFYIJCJUT How do you achieve your mission? TPOTZPVDBOUFBDIUISPVHITQPSU #OZXIFSFZPVMJWFJOUIFXPSMEUIF 6IF$FJOH*VNBO*BMMGPDVTFTPO How did you choose the design? HMPCBMDIBMMFOHFTUIBUBSFESJWJOHPVS CJPMPHZBOEUIFUFDIOPMPHZXFVTFUP 6IFCVJMEJOHJTUIFUIFYIJCJU9F IFBMUIBOEFDPOPNZTVDIBTFOFSHZ CFUUFSVOEFSTUBOEUIFCPEZBOEMFBSO OFFEFEJUUPCFBQSJNFFYBNQMFPG DSJTJTXBUFSDIBMMFOHFTPSEJTFBTFXJMM BCPVUBHFJOHBOEUIFCSBJO XIFSFNBONFFUTOBUVSFTPIBEB 44 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©Cybertrek 2013 AM 2 2013 ©cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital 0'912'0+0) 2'416/75'7/1(0#674'#0&5%+'0%' THE BUILDING IS THE 12TH EXHIBIT. WE NEEDED IT TO BE A PRIME EXAMPLE OF WHERE MAN MEETS NATURE, SO SELECTED A DESIGNER, RATHER THAN A DESIGN, WHO COMPLETELY UNDERSTOOD OUR MISSION DPNQFUJUJPOUPTFMFDUBEFTJHOFSSBUIFS ;3:?:% 8,=6 69423? ;3:?:2=,;3D UIBOUIFEFTJHO§UIBUQSPDFTTDBNF MBUFS§UPFOTVSFXF¬ECFXPSLJOHXJUI 3:?:2=,;3D TPNFPOFXIPDPNQMFUFMZVOEFSTUPPE PVSNJTTJPO9FQJDLFE6IPN/BZOF CFDBVTFIF¬TJODSFEJCMZJOOPWBUJWFBOE JOWFOUJWF9FMJLFEIJTDIPJDFPGNBUFSJ BMTBOEUIFGBDUUIBUIFXBTBQSPGFTTPS *JTEFTJHOXBTJOTQJSFECZOBUVSF &JGGFSFOUHFPMPHJDGPSNBUJPOTBSF SF´FDUFEJOUIFQSFDBTUDPODSFUF FYUFSJPSBOEUIFMBOETDBQFEFTJHOSFQ SFTFOUTNBOZFDPSFHJPOTBSPVOE6FYBT 6IFMJWJOHSPPGJTBPOFBDSFXBUFS DPMMFDUJPOTZTUFN9F¬WFKVTUCFFO DBMMFEUIFHSFFOFTUCVJMEJOHJO6FYBT XIJDITVQQPSUTPVSFOWJSPONFOUBMBJNT 'WFSZUIJOHBCPVUUIFCVJMEJOHSFQSF ;3:?: :;;:>4?0 ;,20% ?:; 5,>:9 5,946& -:??:8 8,=6 69423? ;TFOUTPVSNJTTJPO (PSUIFJOUFSJPSXFMPPLFEBUHSFBU NVTFVNTBMMPWFSUIFXPSMEUPHFUJEFBT BCPVUUIFUZQFPGQMBDFXFXBOUFEUP DSFBUF9FXPSLFEDMPTFMZXJUIUISFF FYIJCJUEFTJHO³SNT§#NB[F&FTJHO 2BVM$FSOIBSE'YIJCJU&FTJHOBOE #TTPDJBUFTBOE5DJFODF/VTFVNPG 6IFHMBTTFODMPTFEFTDBMBUPSPWFSMPPLTEPXOUPXO&BMMBT /JOOFTPUB§UPDSFBUFUIJTDPODFQU QBSUOFSTXJUIEJGGFSFOUBOEXPOEFS UIBOLTUPBN N%N How is the museum sustainable? GVMXBZTPGUIJOLJOH9PSLJOHXJUIBMM EPOBUJPOGSPNUIFJS³WFHSPXOVQDIJM 6IFCVJMEJOHJTBUFBDIJOHUPPMBCPVU UIFTFWFOEPSTBMMPXFEFWFSZPOFUPQVTI ESFO6IF2FSPUTBSFBMPOHUJNFGBNJMZ TVTUBJOBCJMJUZ6IFMBOETDBQFEFTJHOCZ FBDIPUIFS¬TUIJOLJOHXIJDISFTVMUFEJO JOPVSDPNNVOJUZBOEIBWFCFFOJODSFE 6BMMFZ#TTPDJBUFTTFSWFTBTBOFYUFO BUSFNFOEPVTQSPKFDUUIBUDBNFJOPO JCMZQIJMBOUISPQJDPWFSUIFZFBST9F TJPOPGUIFCVJMEJOHEFTJHOBOEJODMVEFT CVEHFU§BOEXFXFSFBDUVBMMZBCMFUP IBEBDPOOFDUJWFXJUIUIFNJOBWBSJFUZ JOEJHFOPVTQMBOUTQFDJFT+U¬TJOUFHSBUFE PQFOBMJUUMFFBSMJFSUIBOQMBOOFE PGXBZTBOEXFSFGPSUVOBUFFOPVHIUP XJUIUIFHSPVOE´PPSMPCCZBOEDBGm 0PXUIBUXF¬SFPQFOUIFDIBMMFOHF IBWFUIFPQQPSUVOJUZUPUBLFUIFNUP TQBDFTWJBUIFQMB[BBSFBTQSPWJEJOHB JTDPQJOHXJUIUIFWPMVNFPGUSBG³D+U¬T TFFUIF*PVTUPO/VTFVNPG0BUVSBM TFBNMFTTNFSHFSCFUXFFOUIFOBUVSBM NPSFUIBOXF¬EFYQFDUFE§XF¬WFIBE 5DJFODF6IFZXFSFFYDJUFEBCPVUFOWJT MBOETDBQFBOEBSUJ³DJBMMZNBEFFOWJSPO WJTJUPSTTJODFPQFOJOHPOTU BHJOHXIBUBTDJFODFNVTFVNDPVMECF NFOUPGUIFCVJMEJOH &FDFNCFS§TPXF¬SFIBWJOHUPBEKVTU /ST2FSPUIBECFFOBUFBDIFSTPIBTB 1UIFSFOWJSPONFOUBMFMFNFOUTJODMVEF PVSHVFTUTFSWJDFBOEPVSPQFSBUJPOTUP HSFBUBQQSFDJBUJPOGPSFEVDBUJPOBOE/S BSBJOXBUFSDPMMFDUJPOTZTUFN³MMJOH NBLFTVSFXFDBOBDDPNNPEBUFUIBU 2FSPUGPVOEFENVMUJQMFUFDIOPMPHZDPN HBMMPODJTUFSOTUPTVQQMZUIF OVNCFSPGWJTJUPSTBOETUJMMQSPWJEFB QBOJFTTPUIFJSDIJMESFOGFMUUIJTXBTB JSSJHBUJPOTZTUFN TPMBSQPXFSFEIPU SFBMMZQPTJUJWFWJTJUPSFYQFSJFODF9F XPOEFSGVMXBZUPIPOPVSUIFJSQBSFOUT XBUFSIFBUJOH BOENBUFSJBMDIPJDFT DBOIPVTFBCPVUQFPQMFBUBUJNF 9F¬SFJODSFEJCMZMVDLZUPIBWFTVDI FNQIBTJTJOHSFDZDMFEBOEMPDBMMZ BOEPWFSUIFDPVSTFPGUIFEBZDBOIBWF XPOEFSGVMQBSUOFSTNBOZPGXIPN TPVSDFENBUFSJBMT9FBMTPCVJMUPOB VQUPWJTJUPST6IJTDBOCFDPNF XF¬WFCFFOBCMFUPUIBOLCZOBNJOH GPSNFS$SPXO³FMETJUF BDIBMMFOHFXIFOQFPQMFTUBZGPS³WFPS TFDUJPOTPGUIFNVTFVNBGUFSUIFN#O 9FIBWFUISFFHSFFOCVJMEJOHDFSUJ TJYIPVSTXIJDITPNFEP*PXFWFSUIJT FOEPXNFOUIBTCFFODSFBUFEGPSUIF ³DBUJPOT .''& .FBEFSTIJQJO'OFSHZ JTBHPPEQSPCMFNUPIBWF NVTFVN¬TVQLFFQ BOE'OWJSPONFOUBM&FTJHO )SFFO )MPCFT BOE5VTUBJOBCMF5JUFT+OJUJBUJWF How is the museum funded? What’s the education programme? 6IFFOUJSF75N N%N 9FXPSLFEDMPTFMZXJUIUFBDIFSBEWJ What have been the challenges? XBTSBJTFEQSJWBUFMZGSPNJOEJWJEV TPSZDPNNJUUFFTXIPIFMQFEVT %PPSEJOBUJOHFWFSZPOFDPVMECFBDIBM BMTBOEDPSQPSBUJPOT6IFNVTFVNJT EFUFSNJOFUIFDPOUFOUGPSUIFFYIJCJU MFOHFBUUJNFT9FIBETPNBOZHSFBU OBNFEBGUFS/BSHPUBOE4PTT2FSPU IBMMBTXFMMBTUIFDVSSJDVMVNGPSFEV AM 2 2013 ©cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital 0'912'0+0) ;3:?:>% 8,=6 69423? ;3:?:2=,;3D #CPWFMFGU /JEJ5PVOE5UVEJPJO6FYBT+OTUSVNFOUT'OHJOFFSJOHBOE+OOPWBUJPO*BMM SJHIU UIF'YQBOEJOH7OJWFSTF*BMM DBUJPOQSPHSBNNFT9F¬WFJEFOUJ³FE XIFSFXFUIJOLUIFCJHHFTUHBQTBSF JOTDJFODFMFBSOJOHBOEDPNCJOFEUIBU XJUIXIBUUIFUFBDIFSTTBJEUIFZOFFEFE IFMQXJUIJOUIFDMBTTSPPNTUPDSFBUF Moody Family Texas Instruments CZUIF2FSPU/VTFVN¬T BTFUPGDVSSJDVMVNGPSDIJMESFOPGBMM Children’s Museum Engineering and #OUIPOZ(JPSJMMP BHFT9FTUBSUBUTJYNPOUITPMEBOEHP #JNFEBUDIJMESFOVOEFS Innovation Hall VQUISPVHIIJHITDIPPMBOEDPMMFHFQMVT ³WF*JHIMJHIUTJODMVEF $VJMEBCFUUFSCVJMEJOH Lyda Hill Gems and XFIBWFBEVMUQSPHSBNNJOH BOFOWJSPONFOUNJN QSPHSBNNPWFNFOUTJO Minerals Hall 9F¬WFTPMEPVUBMMPGPVSTDIPPMQSP JDLJOHUIF)SFBU6SJOJUZ B&BOJNBUJPOMBCDSF *JHIMJHIUTJODMVEFBGU HSBNNFTGPSUIFZFBSTPUIFZ¬WFBMM (PSFTUDIJME¬TTJ[FSFQ BUFNVTJDJOBTPVOE N IJHIUPOBNF CFFOXFMMSFDFJWFE1VS³STUTPDJBM MJDBTPGUIF/BSHBSFU TUVEJPBOEEFTJHOBOE UIZTUHSBQFKFMMZHFPEF TDJFODFFWFOJOHGPSBEVMUTTPMEPVUGPS *VOU*JMM$SJEHF4FVOJPO CVJMEBSPCPUUPSBDF UIBUDBOCFPQFOFEBOE QFPQMFJOBGFXEBZT6IFTMFFQ 6PXFSBOEUIF&BMMBT UISPVHIBNB[FQJDL DMPTFEXJUIBMBSHFIBOE PWFSTGPSLJETBSFBMTPQPQVMBS (BSNFST/BSLFU1UIFS VQPCKFDUTPSDPNQFUF XIFFMBOE/FYJDP¬T%BWF BUUSBDUJPOTJODMVEFXBUFS XJUIPUIFSSPCPUT PG)JBOUT§IPNFUPUIF What’s Campaign for Excellence? QMBZUBCMFTBHB[FCP MBSHFTUOBUVSBMNJOFSBM 9FEFEVDFEUIBUTVDDFTTGVMJOTUJUVUJPOT FODMPTFECBCZBOE Sports Hall DSZTUBMTFWFSGPVOETPNF DPOUJOVFUPGPDVTPOMPOHUFSNPQFSB UPEEMFSQBSLBOBSUMBC 'YQMPSFUIFCPEZJO VQUPGU N MPOH UJPOBMFYDFMMFODF*BWJOHDBQJUBMUPEP BOEBOPVUEPPSEJOPEJH NPUJPOCZUISPXJOHB UIBUXBTJNQPSUBOU9FJEFOUJ³FETJY CBMMUVSOJOHDBSUXIFFMT Being Human Hall BSFBTUIBUXFOFFEUPGPDVTPO PQFSB The Jan and Trevor PSUSZJOHUPPVUSVOB 5DSVUJOJTFTMJDFTPGB UJPOTFYDFMMFODF UFNQPSBSZFYIJCJUT Rees-Jones Traveling 6ZSBOOPTBVSVTSFY IVNBOTQFDJNFOSFDPSE JOOPWBUJPO SFTFBSDIBOEDPMMFDUJPOT Exhibition Hall UIFFMFDUSJDBMBDUJWJUZPGB BOEFOEPXNFOU9FEFDJEFEUPDPO 6IFTRGU TR Tom Hunt Energy Hall IFBSUBOEVTFCSBJOXBWFT UJOVFSBJTJOHGVOETUPTVQQPSUUIPTF N TQBDFJTEFTJHOFEUP 6BLFBWJSUVBMUSJQEFFQ UPMBVODIB2JOH2POHCBMM BSFBTTPUIBUUIFMPOHUFSNPQFSBUJPO QSPQFSMZQSFTFOUBOEQSF VOEFSHSPVOEUPFYQMPSFB DPOUJOVFTUPIBWFUIFOFDFTTBSZDBQJUBM TFSWFBSUFGBDUEJTQMBZT ESJMMJOHSJHGSPNUIFJOTJEF Rose Hall of Birds UPQSPWJEFFYDFMMFOUQSPHSBNNFT PVUBOEEJTDPWFSIPX 6BLFUPUIFBJSWJBB +U¬TQSPHSFTTJOHXFMMCFDBVTFXFXFSF Discovering Life Hall GPTTJMGVFMTBOEBMUFSOB GVMMCPEZ´JHIUTJNV BCMFUPNFFUPVSGVOESBJTJOHDIBMMFOHF 7ODPWFSTUPSJFTPGUIF UJWFFOFSHZTPVSDFTBSF MBUPSBOEEJTDPWFSUIF GPSUIFQSPKFDUBZFBSFBSMZ CJPTQIFSFXJUIJOUFSBDUJWF QMBZJOHBQPXFSGVMSPMF MJOLTCFUXFFOEJOPTBVST HBNFTBOEEJPSBNBTOBU BTHMPCBMEFNBOEGPS BOENPEFSOEBZCJSET What are the future plans? VSBMJTUBDUJWJUJFTEJTQMBZT FOFSHZJTPOUIFSJTF 9F¬SFGPDVTFEPOJOOPWBUJWFFOHBHJOH BOEUBYJEFSNZUIBUSFWFBM The Hoglund QSPHSBNNJOHSJHIUOPX#TGPSQIZTJDBM VOJRVFTUPSJFTBTTPDJBUFE Expanding Foundation Theater BTTFUTXF¬WFEFTJHOFEUIFCVJMEJOHTP XJUICJPEJWFSTJUZFWPMV Universe Hall 6IF2FSPU/VTFVNIBTB UIBUXFDBOEPVCMFUIFTRVBSFGPPUBHF UJPOBOE6FYBTFDPMPHZ 6BLFB&BOJNBUFE UISFFZFBSNVMUJ³MNEFBM #UTPNFQPJOUXF¬MMDPNNFODFUPQIBTF KPVSOFZUISPVHIUIF XJUI0BUJPOBM)FPHSBQIJD UXPCVUXF¬SFOPURVJUFUIFSFZFU The Rees-Jones TPMBSTZTUFN UPTIPXBOEEFCVUBMM Foundation Dynamic 0BU)FP³MNQSPEVDUT What does the museum mean to you? Earth Hall T. Boone Pickens Life 6IFNVTFVNPQFOFE 9IFOZPVTUBSUBUUIFCFHJOOJOHBOEHP 'YQFSJFODFBOFBSUI Then and Now Hall XJUI5FB/POTUFST& UISPVHIUIFQMBOOJOHZPVDBOPOMZIPQF RVBLFUPVDIBUPSOBEP 5FFUIF³STUJOTUBMMBUJPO #2SFIJTUPSJD#EWFOUVSF XIBUJUNJHIUCSJOHUPQFPQMF CSPBEDBTUBXFBUIFS PGUIF#MBNPTBVSVT BOE/FFSLBUT&(PS +CFMJFWFXF¬SFDIBOHJOHMJWFTBOEUIBU GPSFDBTUBOEFYQMPSF BOEUIFOFXTQFDJFT TQSJOHCSFBL9JMEFTU POFEBZUIFSFXJMMCFB0PCFM.BVSFBUF FYUSFNF'BSUIFWFOUT 2BDIZSIJOPTBVSVTQFSPUP 9FBUIFSJOUIF5PMBS XIPTBZTUIFZXFSFJOTQJSFEBUUIF XJUIJODPOUSPMMFETBGFUZ SVNEJTDPWFSFEJO#MBTLB 5ZTUFN&JTTIPXJOH 2FSPU/VTFVNO 48 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©Cybertrek 2013 WWW.IAAPA.ORG/EAS PEOPLE WWW.IAAPA.ORG/EUROPE TRENDS NETWORK INNOVATION Join the European Attractions Community- Join IAAPA ! IAAPA is the only global association for the complete amusement industry. With 4,500 worldwide and 1,000 European members, it is your attractions community with the aim to provide you as an industry professional with resources and benefi ts that support your growth. IAAPA Mission Our mission is to serve the membership by promoting safe operations, global development, professional growth, and commercial success of the amusement parks and attractions industry. 10 reasons to join IAAPA now: IAAPA Europe • is the only cross-European association representing the attractions industry in the EU • offers extensive education and training on all levels • collects industry data and trends and shares this information with its members • promotes safety through reporting, standards, and best practices • informs members with its monthly magazine FUNWORLD, the daily newsfl ash with news from the g lobal amusement industry, and the bi-monthly IAAPA Europe Newsletter with an overview on government r elations issues on a European level • brings members together at three worldwide Expos. The Euro Attractions Show 2013 will take place in Paris from 18 - 20 September - providing access to new products, innovative ideas, and unique solutions • offers members reduced entrance and exhibit fees for its events • helps with press and public relations support when needed • brings together the benefi ts of a global association with the services from a regional offi ce • is always available for you in case you need assistance with your business or have questions concerning the industry To learn more about being a part of the growing IAAPA Europe Attractions Community, please visit www.IAAPA.org/europe or contact the IAAPA Europe offi ce Karen Staley Jakob Wahl IAAPA Europe Vice President Programme Manager Rue du Congrès 37-41, [email protected] [email protected] 1000 Brussels, Belgium TEL +32 2 609 54 45 FAX +32 2 609 54 46 4'5614#6+10 Kathleen Whyman, managing editor, Attractions Management 6IFIPVTFXBT MJGUFEGSPNJUTTJUF TPUIFTPJMDPVMECF SFQMBDFEUPQSFWFOU GVUVSFEBNBHF 2*161 '.+<#$'6*9+'&19'4 HOME IMPROVEMENT 9IBUJTUIF*JTUPSJD&ZFTT /VTJDMFHFOE,PIOOZ 6IFBENJOJTUSBUJPOCVJMEJOHTUJMMFYJTUT %PMPOZ $PZIPPE*PNFPG XIJDIXFBU#SLBOTBT5UBUF7OJWFSTJUZ ,PIOOZ%BTIQSPKFDU! %BTI¬TCPZIPPEIPNF PXOBOEBSFSFTUPSJOH6IFDJOFNB 9F¬SFQSFTFSWJOHUIFIPNFPG,PIOOZ XBTCVJMUJOBOEIBTEFUFSJPSBUFE %BTIBOEQVUUJOHJUJOBNVDIMBSHFS IBTCFFOSFTUPSFEUPUFMM FYDFQUGPSUIFGSPOUGBlBEF9F¬SFQSPQ TPDJBMDPOUFYUPGUIF0FX&FBMFSBPG QJOHJUVQBOEXJMMSFCVJMEJULFFQJOH UIFTBOEBGFEFSBMHPWFSONFOU UIFTUPSZPGMJGFJO6IF UIFIJTUPSJDGBlBEFBOESFTUPSJOHJU6IF TPDJBMFYQFSJNFOUUPHFUPVUPGXPSL 0FX&FBMFSB&S4VUI %PPQTUPSFBMTPCVSOFEEPXOBOE GBSNFSTCBDLPOUIFJSGFFU FWFOUVBMMZXF¬EMJLFUPSFCVJMEUIBUUPP +U¬TOPUKVTUBTISJOFUP,PIOOZ%BTI *BXLJOTSFWFBMTIPXUIF #TEJSFDUPSPG#SLBOTBT*FSJUBHF JU¬TUIFTUPSZPGXIBUMJGFXJUIJOUIF 5JUFT+¬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§JUIBTMFTT 6SVTUGPS*JTUPSJD2SFTFSWBUJPOBOEUIF XPSLBOEPOXFMGBSFUPDPNFBOEMJWF UIBOQFPQMFMJWJOHIFSF9FXFSF %JUZPG&ZFTTUPSFWJUBMJTFUIFUPXOCZ BOEXPSLPOUIJTMBOEBOEFWFOUVBMMZ JOTQJSFECZUIFGBDUUIBUFWFOUIPVHI GPDVTJOHPOIFSJUBHFUPVSJTNPQQPSUV BDRVJSFUIFMBOECZQBZJOHCBDLUIF UIFSF¬TOPUIJOHUPEPIFSFQFPQMFDPO OJUJFT+UJODMVEFTSFTUPSBUJPOPGTFWFSBM HPWFSONFOUGSPNUIFJSDSPQQSPDFFET TUBOUMZESJWFCZUIJTQSPQFSUZUPMPPLBU IJTUPSJDBMCVJMEJOHTJOUIFUPXODFOUSF ,PIOOZ%BTI¬TQBSFOUT4BZBOE%BSSJF JU9FLOPXGSPNNFTTBHFTUIFZ¬WFMFGU PSDPMPOZBTXFMMBTUIF,PIOOZ%BTI XFSFBNPOHUIFDPMPOJTUGBNJMJFTUIBU UIBUUIFZDPNFGSPNBMMPWFSUIFXPSME CPZIPPEIPNF XFSFSFDSVJUFE6IFZDBNFIFSFXIFO $VUXIFOQFPQMFESPWFCZUIFZTBX 6IF&ZFTT%PMPOZXBTBOBHSJDVM ,PIOOZXBTUISFFZFBSTPME BEJMBQJEBUFETBHHJOHIPVTF9FEJEO¬U UVSBMSFTFUUMFNFOUDPNNVOJUZEVSJOH 6IFTJUFPSJHJOBMMZJODMVEFEBDPMPOZ XBOUUIFNUPDPNFBXBZXJUIUIF UIF0FX&FBMFSBJOUIFT+UXBT DFOUSFXJUIBUXPTUPSFZBENJOJTUSB JNQSFTTJPOUIBUIFMJWFEJOUIBUDPOEJ POFPG2SFTJEFOU4PPTFWFMU¬TQSPKFDUTUP UJPOCVJMEJOHGPSBMMUIFGFEFSBMPG³DFTB UJPOCFDBVTFIFEJEO¬U§IFMJWFEJOB HFUPVUPGXPSLGBSNFSTCBDLPOUIFJS DPNNVOJUZDFOUSFXIJDIMBUFSCVSOFE CSBOEOFXIPVTFUIBUIBEKVTUCFFO GFFU6IFHPWFSONFOUBDRVJSFE EPXOBUIFBUSFBOEB%PPQTUPSF CVJMUCZUIFHPWFSONFOU(PSZFBSTXF¬WF 50 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©Cybertrek 2013 Cash is considered to be one of the most infl uential musicians of the 20th century RESTORATION Many of Cash’s songs are based on his experiences in the fi elds and growing up in a poor family WE WORKED WITH THE CASH FAMILY ON THE FURNITURE AND PICTURES. WE WANT IT TO LOOK AS THOUGH THEY’VE JUST WALKED OUT OF THE DOOR TO GO TO CHURCH wanted to restore it to what it was like when he’d lived there. The problem was that the house was in private ownership and the owner didn’t want to sell. But three years ago he began talking with us at Arkansas State University and we were able to acquire it. What will the visitor experience be? The administration building will house a museum with exhibits detailing the Dyess colony and what it was about. It’ll show the life of a typical colonist fam- ily, using the Johnny Cash family as an example, and how growing up in Dyess impacted Johnny Cash and his music. Songs like Five Feet High and Rising are about the 1937 fl ood in the Dyess area, while Picking Time is based on his experience in the fi elds. All of his music that focuses on family values and grow- ing up poor will be refl ected in exhibits. The theatre building will become a visitor centre. Movies and orientation fi lms will be shown and we can hold special events. YATES CASH OF JOANNE COURTESY PHOTO The house will be furnished exactly as it looked when the Cash family lived We’ve restored the Johnny Cash we’re fi nished, we want it to look as there. We’re focusing on the period house and are landscaping the exterior though the Cash family has just walked from 1935, when they moved in, to 1950 and furnishing the house. We have the out of the door to go to church. when Johnny left to go into service. original piano, which is a key piece of In time we’ll reconstruct the farm- furniture as music was so important to How will you protect the home? stead buildings that used to be at the the family, and a few smaller items. The That’s going to be a major challenge Cash home – the barn, smokehouse, original pieces will be displayed at the because the house is so small. We’ll outhouse and corncrib – and create a museum and we’ll put replicas in the have to limit the number of people walking trail to connect the houses with house. The house is so small – less than who are in there at a time. The tours the colony centre, which is a mile away. 1,000sq ft (93sq m) – that with a lot of will originate out of the administration The project also involves acquiring visitors it’ll be very diffi cult to protect building and there will be about 15 peo- additional land for visitor services, park- any original furniture. ple in a group. It was built of wood that ing and rest rooms. It’s a massive plan We’ve worked with the Cash family, was milled in the area and is a solid and takes time to implement. who described the furniture and pic- house, which will wear well. tures on the walls. We’ve made a virtual It was never painted or decorated What work has been done so far? model of the house and the furnish- inside, so the main thing we need to We acquired the administration building ings and forward photos to the family to protect is the linoleum fl ooring, which in 2010 and the Cash’s house in April critique. They’ll say: “Yes, that’s what it two of the rooms still have from the 2011. We’ve completely restored the was like,” or: “No, that pot bellied stove 1930s. We’ll put something over those outside of the administration building was a little more oval,” or “The sofa was where people are walking, so they can and are now restoring the interior. a darker blue than you have it.” When see the fl ooring, but don’t wear it out. 52 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©Cybertrek 2013 PHOTO: BEN MULDROW PHOTO: THERE’S NO LODGING AND ONLY ONE RESTAURANT. IT’S UP TO THE COMMUNITY AND THE SURROUNDING AREA TO PROVIDE THESE OPPORTUNITIES Tours will last about 30 minutes, as both sites represent the very humble the house is so small, but we expect (Top and bottom left) much of the roots that two major music icons came people to spend longer at the exhibits. house has been restored; (bottom from. We’re projecting 30,000 a year right) the original linoleum fl ooring initially, increasing to 50,000. We’re When does it open? in a very rural place, so don’t have big We hope to open the fi rst phase in crowds of people – they have to be spring 2014, with the exhibits in the given us three grants totalling $1m making a specifi c trip to get here. administration building and the Cash (£653,000, €765,000) for restoring house. When we fi nish the administra- the administration building. Our annual What will the project offer to tion building, theatre, out buildings and Johnny Cash music festival has raised visitors and the area? walkway depends on how our fundrais- $300,000 (£196,000, €229,500) for We hope to work with the community ing goes – hopefully within three years. the house. We’ve just received a grant to develop other experiences for visi- for $100,000 (£65,300, €76,500) tors. It’s a small community, so there’s What are the costs? from The National Endowment for the no lodging, only one restaurant and The project is costing about $3.2m Humanities and have had contributions nowhere to spend any money. It’s up (£2m, €2.5m). At this point we’ve from private individuals. to the community and the surrounding raised $1.7m (£1m, €1.25m). area to provide these opportunities. The Arkansas Natural Resources How many visitors are expected? We’re looking at creating experiences Council, which gives grants to state We’ve looked at visitor numbers to the that will focus on the 1930s era. For agencies for restoration projects and Elvis Presley boyhood home in Tupelo, example, when the Dyess colony was preserving state owned properties, has Mississippi, which is comparable, as in operation, it had many communal AM 2 2013 ©cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital 53 4'5614#6+10 6IFPSJHJOBMGSPOUSFNBJOTPGUIF UIFBUSFXIJDIJTCFJOHSFCVJMU TFSWJDFTJODMVEJOHBDBOOFSZXIFSFUIF XPNFOXPVMEDBOUIFJSGSVJUTBOEWFH #$1766*'0'9&'#. 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Astronomer Pierre Chastenay describes the experience, which opened in April Kathleen Whyman, managing editor, Attractions Management WHAT IS RIO TINTO ALCAN UPCFUUFSVOEFSTUBOEBOEQSPUFDUPVS PLANETARIUM? QMBOFU¬TCJPEJWFSTJUZ 4JP6JOUP#MDBO2MBOFUBSJVNPQFOFEJO 6IFQSFWJPVTQMBOFUBSJVNXIJDI #QSJMBOEJTPOFPGGPVSFOUJUJFTVOEFS DMPTFEJO1DUPCFSXBTJOEPXO UIFVNCSFMMBPG6IF5QBDF(PS.JGF6IF UPXO/POUSFBM+UXBTBMNPTULN PUIFSTJUFTBSFUIF/POUSFBM$JPExNF BXBZGSPNUIFPUIFSTJUFTNBLJOHJU $PUBOJDBM)BSEFOBOE+OTFDUBSJVN WFSZEJG³DVMUGPSQFPQMFUPWJTJUUIFGPVS 9F¬WFDSFBUFEPOFPGUIFMBSHFTUTDJ NVTFVNTJOPOFEBZ0PXUIFZ¬SFBMMJO FODFNVTFVNDPNQMFYFTJOUIFXPSME UIFFBTUFSOQBSUPGUIFDJUZPG/POUSFBM XIJDIJTTPNFUIJOHUPCSBHBCPVU OFBSUIF1MZNQJD5UBEJVN 6PHFUIFSUIFCJPExNFJOTFDUBSJVN 6PHFUIFSUIFZBMSFBEZIBWFBMNPTU CPUBOJDBMHBSEFOBOEQMBOFUBSJVN UXPNJMMJPOWJTJUPSTBZFBSBOEXF¬SF GPSNBQMBDFXIFSFOBUVSFBOETDJFODF FYQFDUJOHUIBUUPJODSFBTFGPMMPXJOHUIF BSFIPOPVSFE§B5QBDFGPS.JGF+U¬TB PQFOJOHPGUIFQMBOFUBSJVN8JTJUPSTDBO QBSUJDJQBUPSZNPWFNFOUJOXIJDIDPN CVZPOFUJDLFUXIJDIJTWBMJEGPSUXP NVOJUJFTBSFJOWJUFEUPQBSUJDJQBUF+U¬T EBZTBOEHPUPUIFGPVSEJGGFSFOUNVTF 2JFSSF%IBTUFOBZ BMTPBDPNNJUNFOUUPIFMQJOHQFPQMF VNTBUUIFJSPXOQBDF 56 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©Cybertrek 2013 6XPNFUBMDPOFTQPTJUJPOFEBCPWFUIFUXPUIFBUSFTQPJOUUPXBSETUIFTLZBOESFTFNCMFUFMFTDPQFUVCFTGSPNBEJTUBODF #MJWFBTUSPOPNFSUBMLT WJTJUPSTUISPVHIBNJOVUF KPVSOFZBSPVOEUIFVOJWFSTF ,77 ;3:?:> ?34> >;=0,/% 0>;,.0 ;:@= 7, A40 /,9407 .3:4940=0 AM 2 2013 ©cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital PLANETARIUM RIO TINTO ALCAN The fulldome video technology allows us to travel anywhere in the universe to look at whatever we want to see. Every show is different because it’s driven by what’s happening on a day to day basis WHAT’S THE DESIGN? NVMUJNFEJBUIFBUSFBOEBOBTUSPOPNJDBM POUPUIFEPNFBOETIPXUIFTUBSTJO +U¬TBCFBVUJGVMCVJMEJOH6XPNFUBM UIFBUSF9FVTFGVMMEPNFWJEFPUFDIOPM UIFNPTUQSJTUJOFDPOEJUJPOTQPTTJCMF DPOFTXIJDIMPPLMJLFUFMFTDPQFTUVCFT PHZUPQVUJNBHFTPOUIFEPNFJOUIF 6IFTUBSQSPKFDUPSJTTVQQPSUFECZ GSPNBEJTUBODFQPJOUUPXBSETUIFTLZ NVMUJNFEJBUIFBUSF6IFEPNFJTBMJUUMF BOPUIFSGVMMEPNFBSSBZPGWJEFPQSPKFD BOEBSFMPDBUFEBCPWFUIFQMBOFUBSJVN¬T NPSFUIBOBIFNJTQIFSFBOEHPFTEPXO UPST9FDBMMUIBUBQQSPBDIBIZCSJE UXPUIFBUSFT1WFSBMMUIFSF¬TTRN UPN GU GSPNUIF´PPS9IFOWJTJUPST TZTUFN6IFWJEFPTZTUFNJTTMBWFUPUIF TRGU PGTQBDFGPSFYIJCJUT XBMLJOUPUIFUIFBUSFUIFZ¬SFDPNQMFUFMZ PQUPNFDIBOJDBMTUBSQSPKFDUPSTPXIFO DMBTTSPPNTBOEGVODUJPOSPPNT JNNFSTFEJOUIFJNBHF6IFUIFBUSF XFIBWFUIFTUBSTVQPOUIFEPNFBOE 6IFCBTFNFOUMJOLTUIFQMBOFUBSJVN EPFTO¬UIBWFBDFOUSBMMZQPTJUJPOFE XBOUUPEJTQMBZGPSJOTUBODFUIFMJOFT XJUIUIFCJPExNFTPWJTJUPSTDBOXBML PQUPNFDIBOJDBMTUBSQSPKFDUPSTPUIJT CFUXFFOUIFTUBSTUPESBXUIFDPOTUFM GSPNPOFUPUIFPUIFSXJUIPVUIBWJOH HJWFTVTBXIPMFOFX´FYJCJMJUZGPSUIF MBUJPO1SJPOBMMUIFMJOFTXJMMDPNF UPHPPVUTJEF6IBU¬TBCJHQMVTGPSPVS LJOEPGQSFTFOUBUJPOTXFDBOIBWF GSPNUIFWJEFPTZTUFN+GXFNPWFUIF WJTJUPSTFTQFDJBMMZTDIPPMHSPVQTBOE 7OMJLFBUSBEJUJPOBMQMBOFUBSJVNUIF TLZSFQSPEVDJOHUIFNPUJPOPGUIF TFOJPSDJUJ[FOT NVMUJNFEJBEPNFIBTBMFWFM´PPSBOE TUBSTHPJOHGSPNFBTUUPXFTUUIFWJEFP EPFTO¬UIBWF³YFETFBUJOHTPXFDBO JNBHFTXJMMTZODBOEGPMMPXUIFTUBST WHAT’S THE CONTENT? VTFUIFTQBDFGPSUFNQPSBSZFYIJCJUJPOT WFSZDMPTFMZ6IBUHJWFTVT´FYJCJMJUZ 9FIBWFUXPN GU EPNFUIFBUSFT NVMUJNFEJBTIPXTEBODFEJTQMBZTBOE UPTIPXUIFDPOTUFMMBUJPOTGSPOUJFST §NPTUQMBOFUBSJVNTPOMZIBWFPOFB UIFBUSFQSFTFOUBUJPOT CFUXFFOUIFDPOTUFMMBUJPOTBOEBMMUIF 6IFTFDPOEEPNFJTUIFBTUSPOPNJ BTUSPOPNJDBMDPPSEJOBUFMJOFTXFVTF DBMUIFBUSF+U¬TNPSFUSBEJUJPOBMBOEIBT JOBTUSPOPNZ9FDBOBMTPUBHUIFTUBST /VMUJUPVDIFYIJCJUTDSFFOTFOBCMF BOPQUPNFDIBOJDBMTUBSQSPKFDUPSJOUIF BOEXSJUFUIFJSOBNFTCFTJEFUIFN WJTJUPSTUPOBWJHBUFBOJNBUJPOT NJEEMFXIJDIXBTCVJMUCZ,BQBOFTF 6IFBTUSPOPNJDBMUIFBUSFIBTDPODFO JNBHFTUFYUTBOEWJEFPT DPNQBOZ-POJDB/JOPMUBUPPVSWFSZ USJD³YFETFBUJOHXJUIFWFSZPOFGBDJOH FYBDUTQFDJ³DBUJPOT9FQSPKFDUUIFTLZ DFOUSF6IF´PPSJTSBJTFEDN GU ,77 ;3:?:> ?34> >;=0,/% 0>;,.0 ;:@= 7, A40 /,9407 .3:4940=0 58 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©Cybertrek 2013 BCPWFUIFNBJO´PPSTPXIFOHVFTUT FYQMPSFUIFNUIFJSNPPOTBOEUIFJS BSFTFBUFEUIFJSIFBETBSFDMPTFUPUIF 6IFQMBOFUBSJVNIBTTRN SJOHT1SXFNBZUBLFWJTJUPSTBMMUIF IPSJ[POPGUIFEPNF+OTUFBEPGIBWJOH PGTQBDFXJUISPPNGPSFYIJCJUT XBZUPUIFFEHFPGUIFLOPXOVOJWFSTF§ UIFJNQSFTTJPOPGMPPLJOHBUUIFTUBST DMBTTSPPNTBOEGVODUJPOSPPNT UPUIFPVUTLJSUTPGPVS/JMLZ9BZ GSPNUIFCPUUPNPGBXFMMJU¬TNPSFMJLF 6IFGVMMEPNFWJEFPUFDIOPMPHZXF CFJOHTFBUFEJOB³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¬TBEEFEUPUIFEBUBCBTF+U¬TFBTZUP NVMUJNFEJBUIFBUSF WFSTFEPXOVOEFSOFBUIUIFMBLFBOE TIPXUIFQMBOFUSFWPMWJOHBSPVOEJUT UIFOCBDLUPUIFTVSGBDFBHBJO6IFOBS TUBSFWFOUIPVHIJUXBTPOMZEJTDPWFSFE WHAT’S THE VISITOR EXPERIENCE? SBUJPOJTNVTJDBMTFUUPFYDFSQUTGSPN BGFXIPVSTCFGPSF 8JTJUPSTXJMMCFEJSFDUFEUPFJUIFSUIF UIFTZNQIPOJDNVTJDPGUIFSFOPXOFE 'WFSZTIPXJTEJGGFSFOUCFDBVTFJU¬T NVMUJNFEJBUIFBUSFPSUIFFYIJCJUBSFB #NFSJDBODPNQPTFS2IJMJQ)MBTTXIJDI CFESJWFOCZXIBU¬TIBQQFOJOHJOUIF EFQFOEJOHPOUIFUJNFNBSLFEPOUIFJS JTWFSZFYDJUJOHGPSVT6IFFYQFSJFODFJT VOJWFSTFPOBEBZUPEBZCBTJT+OUIF UJDLFU9FSVOTIPXTPOUIFIPVSBOE SJDICPUIWJTVBMMZBOEBVSBMMZ BTUSPOPNJDBMUIFBUSFXFSVOTFQBSBUF XBOUUPNBLFTVSFUIBUWJTJUPSTEPO¬U 8JTJUPSTUIFOHPJOUPUIFBTUSPOPNJ QSFTFOUBUJPOTJO(SFODIBOE'OHMJTI NJTTBOZQBSUPGUIFFYQFSJFODFXFIBWF DBMUIFBUSFGPSBNJOVUFTIPXXIFSF #UUIFFOEPGUIFQSFTFOUBUJPOJO JOTUPSFGPSUIFN BMJWFBTUSPOPNZJOUFSQSFUFSUBMLTUIFN UIFBTUSPOPNJDBMUIFBUSFWJTJUPSTHP +OUIFPME/POUSFBM2MBOFUBSJVNXF UISPVHIUIFDVSSFOUOJHIUTLZVOEFS JOUPUIFTRN TRGU FYIJCJU IBEBNJOVUFQSFTFOUBUJPO6XP UIFNBHOJ³DFOU-POJDB/JOPMUBTUBSSZ BSFB6IJTJTEFWPUFEUPPOFPGUIFNPTU UIJSETXBTQSFSFDPSEFEUIFOBO TLZ#GUFSNJOVUFTXFCMBTUPGGGSPN JNQPSUBOURVFTUJPOTJOBTUSPOPNZ§BSF BTUSPOPNZJOUFSQSFUFSXPVMEUBLFQFP 'BSUIJOPVSWJSUVBMTQBDFDSBGUUPWJTJU XFBMPOFJOUIFVOJWFSTFPSBSFUIFSF QMFPOBUPVSPGUIFDVSSFOUOJHIUTLZ#T VQDMPTFBMMUIFPCKFDUTBOEQIFOPNFOB PUIFSQMBOFUTXIFSFMJGFIBTFNFSHFE XFOPXIBWFUXPUIFBUSFTXF¬WFCFFO UIBUXFSFEJTDVTTFEJOUIFQSFWJPVTQBSU BOENBZCFFWPMWFEQFSIBQTOPUUP BCMFUPTFQBSBUFUIFTFUXPFYQFSJFODFT (PSJOTUBODFJG,VQJUFSBOE5BUVSOBSF UIFQPJOUPGJOUFMMJHFOUMJGFCVUBUMFBTU 6IFNVMUJNFEJBUIFBUSFIPTUTUIFQSF WJTJCMFPOBQBSUJDVMBSPDDBTJPOUIFO QSJNJUJWFMJGFTVDIBTCBDUFSJB!+U¬TTVDI SFDPSEFEQBSUPGUIFFYQFSJFODF§B XF´ZUPUIFTFUXPHJBOUQMBOFUTBOE BNBKPSUPQJDBOEESJWFTUIFFYQMPSBUJPO AM 2 2013 ©cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital PLANETARIUM RIO TINTO ALCAN ;3:?:% 0>;,.0 ;:@= 7, A40 /,9407 .3:4940=0 8JTJUPSTSFMBY VOEFSUIFTLZJOB SFDSFBUJPOPGUIF TVSGBDFPGBMBLFJO 6IFTVSGBDFPGBMBLFJOUIF.BVSFOUJBONPVOUBJOT UIF%BOBEJBO NPVOUBJOT PG/BSTBOEUIFOFXFYPQMBOFUTUIBU XF¬SFEJTDPWFSJOHFWFSZXFFL It’s a topic that’s changing fast. If we finally 9FVTFNVMUJNFEJBEFTJHOFYIJCJUT +OTUFBEPGIBWJOHQSJOUFEQBOFMTXJUI discover the smoking gun of life on Mars, we UFYUBOEQJDUVSFTNVMUJUPVDITDSFFOT FOBCMFWJTJUPSTUPOBWJHBUFBOJNBUJPOT can present that information immediately JNBHFTUFYUBOEWJEFPT/PTUPGUIF JOGPSNBUJPOJTQSFTFOUFEJOBEJHJUBM GPSN6IJTJTWFSZEZOBNJDBOEDBOCF WHAT WAS THE INSPIRATION? 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No matter which projection solution you 4K 8K choose, DigitalSky 2 not only handles central yes edge ultra-high resolution playback of a projection projection growing fulldome content library, it mono give you full real-time capabilities. 3D stereo A variety of You can conceptualize, design, and Definiti configurations script your own fulldome visualizations. are available Incredible real-time visualizations World-class content Bring your audiences on a stunning voyage with DigitalSky 2, in real time. The world’s largest and most current data set is yours to explore. Hundreds of titles are now available in digital fulldome format, Whether it’s today’s environmental news, tonight’s stars, or the latest including transformed 15/70 films. With Sky-Skan’s Definiti theaters, scientific discovery, DigitalSky 2 can bring your viewers there. color quality, brightness, and resolution have never looked so good. Visit www.SkySkan.com to learn more. SkySkan.com | Americas/Pacific tel +1 603-880-8500, [email protected] | Europe tel +49 89-6428-9231, [email protected] | Australia/Asia tel +61 3-9329-5501, [email protected] S10-a07-01 51%+#./'&+# +OUIF³STUPGBOFXTFSJFTTPDJBMNFEJBFYQFSU-FMMZ 9IFFMFSFYQMBJOTIPXUPNPWFZPVSCVTJOFTTGPSXBSE VTJOHEJHJUBMPQQPSUVOJUJFTCFZPOEZPVSXFCTJUF VTUBEFDBEFBHP 51%+#./'&+# MBVODIJOHBEJHJUBM 2#;/'065$11-+0) DBNQBJHONFBOUCVJME 9IJMFZPV¬SFVTJOH(BDFCPPLUPCVJMEVQ JOHBXFCTJUFBOE ZPVSPOMJOFDPNNVOJUZPS6XJUUFSBTB NBZCFJOWFTUJOHJO SFBMUJNFOFXTGFFEZPVDPVMEBMTPCF BGFXCBOOFSBETUP VTJOHTPDJBMNFEJBUPFOIBODFZPVSWJTJ ESJWFUSBG³D$VUUIFO UPST¬CPPLJOHBOEQBZJOHFYQFSJFODFT BMPOHDBNFUIFMJLFT #SFDFOU.TUVEZTIPXFEUIBU PG)PPHMF;PV6VCF QFSDFOUPGUIFIPUFMTTVSWFZFEIBE (BDFCPPL6XJUUFSBOEUIFTNBSUQIPOF TPNFGPSNPGCPPLJOHGBDJMJUJFTPOUIFJS 6IJOHTBSFOPXNVDINPSFDPNQMJDBUFE (BDFCPPLQBHFT6IFTFIPUFMTBMTPTFOU XJUIBOZPOMJOFDBNQBJHOOPXFODPN BQQSPYJNBUFMZQFSDFOUMFTTUSBG³D QBTTJOHGBSNPSFUIBOKVTUBXFCTJUF UPPOMJOFUSBWFMBHFODJFTUIBOUIFJSOPO 9IJMFUIFFWFSDIBOHJOHPOMJOF PRICE: (BDFCPPLDPVOUFSQBSUTXIJDIDPVME MBOETDBQFQSFTFOUTDPVOUMFTTNPSF DON’T COMMENT SFTVMUJOBTBWJOHJODPNNJTTJPOGFFT DIBMMFOHFTJUBMTPPGGFSTKVTUBT ON YOUR GIRL- #EEJOHBCPPLJOHQBHFUPZPVS NBOZPQQPSUVOJUJFT(SPNCPPLJOHPO FRIEND’S DRIVING (BDFCPPLQBHFJTGBJSMZTJNQMFBOEPGUFO (BDFCPPLUPQBZJOHXJUIZPVSNPCJMF FOR A WEEK GBDJMJUBUFECZBUIJSEQBSUZ-FX4PZBM UIFTFOFXQPTTJCJMJUJFTDBOCFCPUI $PUBOJD)BSEFOTJO.POEPO7-IBT JOOPWBUJWFBOEEJSFDUMZBQQMJDBCMFUP SFQMJDBUFEUIFUJDLFUJOHTPMVUJPOGSPNJUT ZPVSPG´JOFCVTJOFTT XFCTJUFPOB(BDFCPPLBQQSVOCZ5FF 1WFSUIFOFYUGFXJTTVFTPG#UUSBDUJPOT 6JDLFUT6IJTNFBOTUIBUGBOTDBOTFMFDU /BOBHFNFOUXF¬MMCFFYQMPSJOHNBOZPG BEBUFBOECPPLBOEQBZXJUIPVUMFBW UIFTFJOEFUBJM$VUGPSOPXMFU¬TUBLFB 7TFB24FWFOUUPFODPVSBHF JOHUIFTPDJBMNFEJBTJUF MPPLBUKVTUBGFXPGUIFTFPQQPSUVOJUJFT TPDJBMDPNNFSDFMJLF +GCPPLJOHPO(BDFCPPLJTO¬UBQQSP UIBUHPGBSCFZPOEBTJNQMFXFCTJUF DIPDPMBUJFS#OUIPO$FSH QSJBUFUIJTJTO¬UZPVSPOMZPQUJPO+U¬T 62 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©Cybertrek 2013 1QFSBUPSTDPVMEGPMMPX-FMMPHH¬TFYBNQMFBOEQSPWJEFTPNFUIJOHJOFYDIBOHFGPSQPTJUJWFGFFECBDLPO6XJUUFS OPXQPTTJCMFUPQBZCZUXFFU.BVODIFE The Kellogg’s Tweet Shop JOQBSUOFSTIJQXJUI#NFSJDBO'YQSFTT UIJTJT6XJUUFS¬T³STUBUUFNQUUPCVJME asked customers to show the FDPNNFSDFEJSFDUMZJOUPUIFTJUF6IF QBSUOFSTIJQBMMPXTVTFSTUPMJOLUIFJS brand some love on Twitter in #NFYBDDPVOUTUPUIFJS6XJUUFSQSP³MF exchange for a free treat 6SBOTBDUJPOTBSFNBEFXIFOVTFSTUXFFU BIBTIUBHOPUJGZJOHUIFCSBOEPGUIFJS JOUFOUUPCVZ#NFYUIFOSFTQPOETXJUI BOBVUIPSJTBUJPOUXFFUUIBUUIFVTFS 5JNJMBSMZ&BOJTIDIPDPMBUJFS#OUIPO /1$+.' 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Join us in September for a fantastic line-up of market leading suppliers, demos of the latest products and services, high-level free education and so much more. Do you have something to offer at LIW? If you do, get in touch today and find out about exhibiting options at LIW 2013. Contact [email protected] to find out more. 6'%*01.1); Christopher Dean, director, Touch & Discover Systems Ltd GET IN TOUCH Museum visitors can now touch ancient artefacts virtually. 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XJMMCFEJHJUJTFEGPS2SPCPTHJWJOHGBT XXXUPVDIBOEEJTDPWFSTZTUFNTDPVL AM 2 2013 ©cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital COMPANY PROFILE PROMOTION THE FORREC TEAM Entertainment designers Forrec are one team with a global commitment through representatives in Europe, the Middle East and North Africa, China, South-East Asia, India and Latin America and the Caribbean GORDON DORRETT Role: President and CEO Territory: Everywhere Characteristics: Progressive, determined, adaptive Industry experience: 25 years+ Career path: Landscape Architect to President and CEO of internationally renowned firm Q: What is Forrec and what has contributed to its longevity? Gordon: I wish I could say this was all carefully planned, but like many things in life, it was a matter of recognising opportunities and running with them. In the mid-60s we got our first big break when Forrec’s parent firm was chosen to develop the landscape archi- tecture for the 67 World Expo in Montreal. locally to working internationally. organically but to be a successful com- The job included an amusement park pany we’ve had to make sure that our and we subsequently attracted other Q: Has this approach always business side was as well developed as commissions, including West Edmonton led to success for Forrec? our creative side – left and right brain if Mall. The firm eventually became Forrec, Gordon: I’d be lying if I said yes – you will. We’re taking a much more pro- the world’s largest professional firm we’ve definitely learned from the active approach to business. dedicated to entertainment design. school of hard knocks. Fortunately, I like to think Forrec is somewhat we’ve had more success than failure Q: Has your new focus had an impact irreverent and willing to try anything. along the way. Our entrepreneurial on the organisation of the company? Our success over the past 40 years approach has served us well. However, Gordon: Absolutely! We’ve had to stems from our willingness to take we’ve spent the last few years taking change to grow. We now have five what I refer to as ‘design leaps’. We’ve a hard look at who we are and how distinct internal design studios; sprung from one idea to the next in we work and we’ve made a strategic Architectural, Graphics, Interiors, non traditional design leaps, such as company leap from opportunistic to Landscape Architecture and Creative – from landscape architectural practice focused sustainability. the backbone of our design solutions. to entertainment design, and from Since the majority of our projects designing for entertainment clients to Q: What does ‘focused require many, if not all of these skills designing for retail, resort and science sustainability’ mean to Forrec? our studios work collaboratively in large centre clients and, finally, from working Gordon: In our formative years, we grew multi-disciplinary teams. 70 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©Cybertrek 2013 We go to market by the type of projects we do and each of these types JAMES LIU is directed by an in-house industry Role: Regional director We made a expert – a Sector Lead. Although our Territory: China collaborative working methods mean decision to invest there are no ‘star’ creators on our Characteristics: Forward- projects, Forrec’s clients benefi t from thinking, respectful, smart time, money and the more than 300 years of expertise of Industry experience: 10 years+ resources to our management team. Career path: Architect to develop long term Q: Where is the design work done? new business development Gordon: Although 90 per cent of relationships in Forrec’s projects are outside Canada, all each world region of our work is still done in our Toronto Q: What are the benefi ts of studio. By keeping all of our work in building long term relationships? one studio we’ve been able to grow our James: The surest indicator of a suc- expertise and continue to ensure the cessful business relationship has very quality of our work. This means one little to do with the content of the con- Q: Why has Forrec been successful team, one global commitment. tract. Our relationships revolve around in China when so many other improving our services to our custom- companies have failed? Q: Tell us about your global reach ers by offering solutions tailored to local James: I live and work in China and Gordon: The directors of Forrec made markets. As regional directors we’re I’ve seen Western businesses come a decision to invest time, money and building relationships with like-minded and go over the years. Forrec is not a resources to develop long term relation- fi rms who add value to the services that fl ash in the pan fi rm. We’ve been doing ships in each of the world regions we’re we already provide to our clients. For business in China for 20 years; we’ve working in. Our executive vice presi- example, in Asia we’re embarking on developed detailed knowledge of the dents and regional directors are based a partnership with Tongji Architectural market and have a fi rm understanding in offi ces around the globe and lead our Design Group Ltd, one of the leading of the cultural landscape here. We’re business development initiatives. As our design institutes in China. These part- successful because of our commitment brand ambassadors they are building nerships help us to extend the range of to the market and to understanding the relationships and fi nding and securing services we provide and ensure we keep entertainment and leisure needs and new business globally. a consistent quality of service. desires of the Chinese people. AM 2 2013 ©cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital 71 COMPANY PROFILE PROMOTION We are proud of our business acumen – creating experiences that put people first and make business sense Q: How does Forrec balance design value with commercial sense? Teri: The fi rm has an outstanding repu- tation for creative solutions that work: design can be really cool, but it has to be functional as well. At Forrec, we’re proud of our business acumen – cre- ating experiences that put people fi rst while also making business sense. TERI RUFFLEY Because we manage our business Role: Regional director conservatively and apply the same Territory: Europe, Middle judgement to the choices we make for our clients, they come back. East and North Africa I’ve known Gordon and the Forrec Characteristics: Seriously team for 25 years. I hired them while at fun, focused, empathetic HIT Entertainment and worked alongside Industry experience: 25 years+ them while at INTAMIN and WhiteWater/ Career path: Attraction Prime Play, so I’ve been a customer and a business partner. Now I’ve joined and event licensing to new the team as Regional Director of EMEA, business development because I love Forrec’s design philosophy. Q: Forrec’s team works across time, space and organisational boundaries. What keeps the team together? Jim: We’re diverse and yet we all share MIGUEL LAMEIRO the same passion and desire to excel and be the best. Role: Regional director We are driven by creativity, techni- Territory: Latin America cal know-how, and a sense of humour. and the Caribbean Our team is a refl ection of the people Characteristics: Analytical, we work for. We can speak multiple energetic, professional languages and the depth and range of know-how, from teaching to operating Industry experience: 15 years+ world class attractions and everything Career path: Educator to new in between, is really quite astonishing. business development The spirit at Forrec resonates through- out the entire team regardless of where we are in the world. We don’t succeed Q: Technology: a tool or a trap when in spite of one another, but beca doing business internationally? use of one another. We are collabo- Miguel: It is easy to become seduced by rators and people who really enjoy the latest technologies, especially when helping others – we’re people people! working globally. We keep it simple. After all, it is not only about what you Q: What does the future JIM BOWEN say – it’s also how you say it. Some col- look like for Forrec? laborative tools are very powerful, they Role: Regional director Gordon: I’m a little biased, but from enable us to move faster, keep every- Territory: South East Asia where I stand, the future looks brilliant one on the team up to date and solve Characteristics: Practical, for Forrec. But – and there’s always a problems, which improves the quality of entrepreneurial, creative but – to stay at the top in our industry, service to our clients. We believe face- we have to keep thinking and learning Industry experience: 20 years+ to-face communication is still the best – developing and nurturing our crea- way to get a job done and that’s why we Career path: Retail expert to tive left and business right brain as one, have dedicated team members on the new business development without losing sight of where we came ground around the globe. from and what we value. O 72 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©Cybertrek 2013 Multimedia and AV attractions-kit.net the search engine for leisure buyers With a focus on multimedia and AV ¿ nd the right products WeatherAll LCD outdoor and services Ey logging on À at panels Ey Christie to Attractions Management’s free search engine The new Christie WeatherAll Series of www.attractions-kit.net LCD outdoor flat panels includes the 55-inch Christie FHD551-W profes- sional grade full HD solution. The © HISTORIC ROYAL PALACES series is designed to perform in a wide Acoustiguide launches range of applications including outdoor interactive family tour sporting venues, live events, architec- tural applications, entertainment parks, Acoustiguide has launched a chil- public displays, hospitality and resort dren’s tour at the Tower of London, industry and other outdoor functions. UK with the Historic Royal Palaces interpretation, curatorial and educa- attractions-kit.net KEYWORD tion teams. The first family tour at christie the Tower, it is presented on Acous- tiguide’s Opus Click guide and is based on audio, with visuals such as still images and cartoons presented on the screen. The tour is aimed at children aged between five- and seven-years-old, combining interac- tive and fun elements to encourage families to explore the Tower using attractions-kit.net KEYWORD their own map and adventure. acoustiguide Whaam 0oEile app Electro pop group use and multimedia guide Dataton AV technology Antenna International has produced German electro pop group Kraftwerk is a new multimedia guide and mo- using the dynamic interactive and 3D bile app to accompany Lichtenstein: features of Dataton Watchout multi- A Retrospective, on display at Tate image and presentation software for Modern in London until May 2013. on-stage digital scenography at tours The show is the first full-scale Roy and concerts in 2013. Lichtenstein retrospective in more Watchout manages projected 3D con- than 20 years and brings together tent on a large stage backdrop creating 125 of his most definitive paintings a powerful abstract presence in front and sculptures. The guide and app of audiences wearing polarized 3D explores the life and work of Lichten- glasses. Watchout version 5 enables stein, looking in detail at more than live manipulation of content. 20 of his iconic pieces, and will guide users and visitors through the mul- attractions-kit.net KEYWORD attractions-kit.net KEYWORD tiple inspirations behind his vibrant dataton antenna and eye-catching art. 74 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©cybertrek 2013 log on to www.attractions-kit.net and type the company name under ‘keyword search’ Pixled launches new À oor and strip products LED screen designer and manufactur- er from Belgium, Pixled, has released new floor and strip based products. The new Pixled F-24 strip is a centime- tre high, with a 24mm pixel pitch and 1.8cm installation depth. It’s available in a wide range of lengths for the cre- ation of geometric shapes. The floor LED modules can be used for rectan- gular wall screens and for floors. Messagemaker displays at UK football museum attractions-kit.net KEYWORD An aerial display from Messagemaker provides a dramatic backdrop at pixled the National Football Museum, newly relocated in central Manchester, UK. Stretching more than 30m (98ft) in length, the curved display demonstrates the latest display technologies. The bespoke design comprises a lightweight u-shaped mesh structure custom-curved and suspended from thin wire to pro- vide a semi-transparent display that appears to float in mid-air. The curve is formed by a series of short, straight lengths, precision-engineered to fit. attractions-kit.net KEYWORD messagemaker Digital Spring develops WWF mobile network dcinex uses Dolby Atmos Digital Spring Mobile UK mobile op- in European cinemas erator has partnered with WWF to launch a UK mobile network designed Belgium-based dcinex technical con- to generate funds to protect wildlife sulting has installed Dolby Atmos in and the environment. WWF Wildlife cinemas across Europe in Austria, Mobile is operated by UK mobile vir- Czech Republic, Germany and The tual network operator, Digital Spring Netherlands. Now dcinex is sound au- Mobile and delivers UK-wide coverage dited and implementing 11 other Dolby on the Vodafone Network. The new Atmos platforms in Austria, the Czech service from WWF targets environ- Republic, Germany and Benelux. Dolby mentally aware consumers, promising Atmos is designed to bring a natural, ‘every conversation helps conser- realistic sound to envelop the audience vation’ with 10 per cent of the net as an end-to-end solution for immer- revenue from all call, text and data sive soundscapes. usage on the sim-only service going attractions-kit.net KEYWORD directly to WWF UK to help its global attractions-kit.net KEYWORD digital spring conservation work. dcinex AM 2 2013 ©cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital 75 Multimedia and AV Arcstream AV creates interactive wine experience Arcstream AV has completed an im- mersive and educational experience to transform visitor attraction and events venue Vinopolis in London, Blackbox-av Lightbox UK. The AV installation takes visi- 2 for media browsing tors through the grapes, regions and tastes of wines across the world in its Blackbox-av has released Lightbox 2, vaulted railway arches. Touchtables, the second generation of its off-the- touchscreens and projectors were shelf, customisable museum media installed alongside a PufferSphere XL browsing software. Already installed 360° projection globe, with a range in the Panacea Museum, Bedford, UK, of educational, interactive content the system is designed to give mu- designed by Arcstream to personalise seums and heritage sites a way to the user experience. Three 42-inch zones. The interactive content takes organise and present their archived digital signage screens were installed visitors through a taste experience media to visitors in a customisable, in the reception area and four Sam- while they try to create their ideal elegant and multi-touch interface. sung SUR40 for Microsoft Surface wine in the Winery. tables split into four screens, to en- attractions-kit.net KEYWORD able simultaneous multi-use, were attractions-kit.net KEYWORD blackbox av installed in the two main tasting arcstream log on to www.attractions-kit.net and type the company name under ‘keyword search’ Lighthouse adds Àexible X3 LED indoor screen LED screen manufacturer Lighthouse Technologies has launched the flexible X3 screen for large-scale indoor LED ,talian national cinema uses proMectiondesign video displays. It has a 3.9mm pixel pitch and is its highest resolution LED As part of a technological overhaul in one of Europe’s most evocative museum screen to date. Developed in conjunc- spaces, projectiondesign has supplied 40 of its high-performance DLP pro- tion with XL Video, the X3 has a flexible jectors to the Museo Nazionale del Cinema in Turin, Italy. Housed inside the joint structure that allows the screen to Mole Antonelliana, a mixture of projectiondesign F12 and F22 DLP projectors, be shaped in different ways to become together with F10 AS3D active stereo 3D models are being used in cinema concave or convex both horizontally rooms. Each one is tailored to its own space and application, so that the mu- and vertically, meaning users can wrap seum can reflect the growing interest in 3D among film-makers and audiences. it, bend it or twist it for their stage. O The project uses projectiondesign’s Pro-Net asset-management software. attractions-kit.net KEYWORD attractions-kit.net KEYWORD projectiondesign lighthouse 5*1924'8+'9 Kath Hudson, journalist, Attractions Management Exhibitor Showcase Taking place on 4-7 June 2013 at Marina Bay Sands, Singapore, the Asian Attractions Expo will be hosting 5,000 professionals, from 60 countries, making buying decisions in the Asian market. We take a look at some of the exciting products and services to be showcased #+4*#06 6IFFYQPXJMMTFFUIFMBVODIPG #RVB&JTDBUIFNFEXBUFSQBSL EJTDPJOBTQBDFTIJQ6IJTIJHI WPMUBHFFYQFSJFODFJOWJUFTXBUFS QBSLHPFSTUPFOUFSB7(1BOE EBODFJOBSUJ³DJBMSBJONBEFGSPN TQSJOLMFSTGPVOUBJOTBOEXBUFS 5#..;%14214#6+10 KFUTBDDPNQBOJFECZCPPNJOH 0FXGSPN5BMMZ2PXFS$MBTUJTBO CBOEPGTQBDFQJSBUFTJOUFOUPOTUFBMJOH NVTJDBOEEJTDPMJHIUT#SJIBOU JNNFSTJWFBOEDIBMMFOHJOHSJEFHBNF BMMUIFFOFSHZJOPVSVOJWFSTF4JEFST CFMJFWFTUIFBUUSBDUJPOXJMMBQQFBM FYQFSJFODFXIFSFSJEFSTDPNQFUF NVTUEFGFBUUIFMFBEFS5JS5VSHFBOE UPUFFOBHFSTBTXFMMBTGSJFOET BHBJOTUUIFPUIFSTJOUIFJSSJEFWFIJDMF IJTBSNZPG1SCPUTCZDPMMFDUJOHUIF BOEGBNJMZXBOUJOHUP©IBWFB PSBHBJOTUPUIFSWFIJDMFT+OUIJTTQBDF FOFSHZDSZTUBMTXIJMFBWPJEJOHIJUT CMBTUªUPHFUIFS+UDBOBDDPNNP BEWFOUVSFWJTJUPSTBSFFOMJTUFEUPUSBWFM GSPNSPDLFUTPSUIFMBTFSCMBTUGSPN5JS EBUFQFPQMFBUBUJNF UPBEJTUBOUQMBOFUUPTBWF'BSUIGSPNB 5VSHF¬TIVHFSPUBUJOHHSJMM *755 (144'% 6## *VTTJTTIPXDBTJOHBCSBOEOFXSJEF (PSSFDIBTCFFOXPSLJOHXJUI+TLBOEBS 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Featuring snow, ice and the latest in audio visual technology, it tells the story of Edmonton through the ages in a way that captures the imagination and awakens the senses. DJ WILLRICH LTD Beufre Farm Bucklers Hard Road Beaulieu Hampshire SO42 7XA T: 44 (0) 1590 612603 E: [email protected] W: www.djwillrich.co.uk Peoria Riverfront Museum showing ‘Sea Monsters: A Prehistoric Adventure’ by National Geographic WANT MORE VISITORS? Reuben H. Fleet Science Center showing ‘Cosmic Collisions’ by the American Museum of Natural History Discover a new breed of Digital Immersive Attraction from Global Immersion, the specialist immersive theater division of Electrosonic. Digital Planetariums Contact us today to discuss how our theater Giant Screen Cinema solutions can increase your visitor numbers, and Sabanci Planetarium at Eskisehir Science & Arts Giant Screen Dome Theaters to request a free copy of our annual planetarium Culture Park, Turkey 3D Cinema & Immersive Attractions and Giant Screen Cinema market survey results. a division of [email protected] | www.globalimmersion.com LOS ANGELES | NEW YORK | ORLANDO | MINNEAPOLIS | LONDON | EDINBURGH | STOCKHOLM | HONG KONG | SHANGHAI | DUBAI AM 2 2013 ©cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital 3D 4D 5D How do 4D fi lm distributors work with operators? FILM REVIEW In the fi rst of a new series, we ask the suppliers to describe their business model Kathleen Whyman, managing editor, Attractions Management Simworx sells 4D cinema and simulation attractions worldwide SUPPLIER FOCUS TERRY MONKTON / MANAGING DIRECTOR / SIMWORX What is your Cobra motion theatres for a Once the installation has been carried business model? thrill seeking attraction for out, we give full operator training before We manufacture and sell teenagers and adults. We the attraction opens. Following this, we 4D cinema and simulation can supply attractions for provide ongoing after sales service sup- attractions to clients world- as few as 16 riders or up to port, with a team of dedicated service wide. While the majority several hundred. technicians. Many venues change their are sold outright, in some As well as having a wide 3D fi lms annually, so we install the fi lm instances, we carry out a product range and fi lm and program their attraction with new profi t share scheme. In this library, we’re also able to movements and effects. arrangement, we typically custom design and build We’re happy to make further changes supply the equipment and attractions, such as The to our projects following the initial the venue supplies the location, utilities Little Prince, which we created for installation, which could mean a new and operating staff. We then share the Futuroscope in France. fi lm, additional effects or even changes revenues on a 50/50 basis. to the programming. How do you work with the client? How do you choose the product? We’re a turnkey supplier so, as part of What’s your latest product? Many factors are taken into account the sale process, we supply the client We’ve just fi nalised a new product when selecting the right product, with technical drawings and informa- called an Immersive Tunnel. Seating including the type of venue, the visitor tion to enable them to prepare the room 30, 60 or 90 people, it’s a simulation demographic and the subject matter. or building that the equipment’s going attraction with 3D fi lm content on three Then we tailor our offer to refl ect the into. This includes fl oor loading details, sides of each rider. The fi rst will be customers’ requirements. Operators power requirements and locations. Once installed at a new major theme park in can choose our 4D cinemas for a fam- the room is prepared to our specifi ca- Europe later this year, with orders being ily experience or our Stargazer and tions, we do the rest. taken for other attractions worldwide. 82 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©Cybertrek 2013 90B> *BOTFMBOE)SFUFM 9JUDI*VOUFSTXBTUIF³STU³MNJO/FEJB/BUJPO¬TSPMMPVU /FEJB/BUJPO¬T&UIFBUSFSPMMPVUJO/FYJDP 75CBTFE/FEJB/BUJPOIBTDSPTTFE TFMFDU³MNTGSPNBMMUIFNBKPSTUVEJPT PWFSJOUPUIFDJOFNBNBSLFUQMBDFTVQ :&/PUJPO'(:UIFBUSFTGFBUVSF QMZJOH/FYJDP¬T%JOFNFYUIFXPSME¬T &1(NPUJPOTFBUUSBOTEVDFSTQPLFST TJYUIMBSHFTUDIBJOXJUIBSPMMPVUPG MFHBOEOFDLUJDLMFSTBJSBOEXBUFS :&/PUJPO'(:UIFBUSFTBOEQSPHSBN CMBTUTXJOETUSPCFTGPHBOETDFOU NJOHPGOFXGFBUVSF³MNSFMFBTFT 6IF:&/PUJPO'(:'YQFSJFODFVTFT 6IFSPMMPVUTUBSUFEJO,BOVBSZBU BJSQOFVNBUJDTUPDPOUSPMUIFNPUJPO§ 6IF%JOFNFY5BOUB(F:&6IFBUFS %JOFNFY5BOUB(FTFBU:& TJEFUPTJEFGSPOUUPCBDLVQBOEEPXO 6IFBUFSXJUIUIF³MN*BOTFMBOE §BOEFGGFDUTJOUIFTFBUBOEBVEJUPSJVN TFBUUIBUSFBDUUPUIFTPVOEUSBDLPGUIF )SFUFM 9JUDI*VOUFST&JTUSJCVUFECZ 6IFJNNFSTJWFFYQFSJFODFJODMVEFTBO ³MN§UPTFBUQPQQFSTBOEQPLFSTBJS 2BSBNPVOU2JDUVSFTUIFSFXJMMCFBU BSSBZPGFYQFSJFODFTGSPNQPXFSGVMTFBU BOEXBUFSCMBTUTMFHBOEOFDLUJDLMFST MFBTUPOFOFXSFMFBTFQFSNPOUIXJUI USBOTEVDFST§TVCXPPGFSTVOEFSFBDI XJOETUSPCFGPHBOETDFOU O9BWFEJTUSJCVUFT2FOHVJOT&XPSMEXJEF O9BWF2JDUVSFT&JTUSJCVUJPO§BO NJMMJPOQFOHVJOT5PNFIPXPVSIFSP O9BWF5UVEJPTDPNQBOZ§IBTBDRVJSFE NVTUFBSOIJTQMBDFBNPOHUIFJOIBCJU UIFXPSMEXJEFEJTUSJCVUJPOSJHIUTUP BOUTBOEGVM³MIJTEFTUJOZCZ³OEJOHB 2FOHVJOT&GSPN$SJUJTIDPNQBOZ NBUFBOESBJTJOHBGBNJMZ #UMBOUJD2SPEVDUJPOTDSFBUPSTPGUIF 2FOHVJOT&XBTQSPEVDFECZ $#(6#XJOOJOH(MZJOH/POTUFST& #UMBOUJD2SPEVDUJPOTJOBTTPDJBUJPOXJUI 9SJUUFOBOEOBSSBUFECZSFOPXOFE $5LZ$BOE75CBTFE)BMJMFP&JHJUBM OBUVSBMJTUBOEWFUFSBO³MNNBLFS&BWJE 'OUFSUBJONFOU6IFBDUJPOUBLFTQMBDF #UUFOCPSPVHIUIJTUBMFPGUIFFQJD POUIFSFNPUFJTMBOEPG5PVUI)FPSHJB KPVSOFZPGPOFTQFDJBMQFOHVJOXJMMCF B$SJUJTIPWFSTFBTUFSSJUPSZJOUIFTPVUI SFMFBTFEJOUIF75PO/BZUIJOUJNF 2FOHVJOT&QSFNJFSFEBU)5%# FSO#UMBOUJD1DFBO+UXBT³MNFEJO- GPS/FNPSJBM&BZXFFLFOE &POMPDBUJPOPWFSB³WFNPOUIQFSJPE 2FOHVJOT&XIJDIDPNFTJO 6IF³MNEFQJDUTUIFGPSUVOFTPGB 2SPEVDUJPOMBTUFENPOUIT BOENJOVUFWFSTJPOT&BOE& ZPVOHNBMF-JOH2FOHVJOXIPSFUVSOT 6IFJOEVTUSZQSFNJFSFPG2FOHVJOT& QFSGNNBOEEJHJUBMJO-BOE- UPUIFQMBDFXIFSFIFXBTCPSOBOE XBTIPTUFEJO/BSDIEVSJOHUIF XJMMCFBWBJMBCMFGSPNO9BWFFYDMVTJWFMZ SBJTFE-OPXOBT2FOHVJO%JUZUIJTTVC )JBOU5DSFFO%JOFNB#TTPDJBUJPO GPSFYIJCJUJPOBU+NBYUIFBUSFT4FBM& #OUBSDUJDJTMBOEJTIPNFUPBMCBUSPTTFT )5%# (JMN'YQPBU/PPEZ BOEEJHJUBM&HJBOUTDSFFODJOFNBT MFPQBSETFBMTFMFQIBOUTFBMTBOETJY )BSEFOTJO)BMWFTUPO6FYBT75# AM 2 2013 ©cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital &&& >@;;740= 1:.@> 6IF,VJDF¬TCSBOEFE³MNTJODMVEF'MWJT4PDLT PAULINE QUAYLE / DIRECTOR / THE JUICE 9IBUJTZPVS FOEJOHPGUIF³MNTGSPNPVS MPDPNPUJWFJOUIFXPSMEBOEXJMMCF CVTJOFTTNPEFM! 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MFTTUJDLFUJOHUFDIOPMPHJFTª 6XPFNQMPZFFTBDUBTIPTUTNBOOJOHUIF TPOHMJTUBOEHFUUJOHUIFDSPXEJOWPMWFE %VTUPNFSTTJOHUPHFUIFSJOBDIPSVTXJUI ©1OFPGUIFDIBMMFOHFTGPSUJDLFUJOH UIFIFMQPGPOTDSFFOLBSBPLFMZSJDTTIPXO POBCJHTDSFFONPVOUFEUPBXBMMGBDJOH DPNQBOJFTJTUSZJOHUPTFDPOEHVFTT UIFRVFVFBOEJO´BUBCMFNJDSPQIPOFTBT QSPQT%VTUPNFSGFFECBDLIBTCFFOPWFS UIFOFYUFNFSHJOHUFDIOPMPHZXIJDI XIFMNJOHMZQPTJUJWF XJMMSFRVJSFJOUFHSBUJPOJOUPUJDLFUJOHª (VMMFST)SPVQDIPPTFT)BUFXBZ 6IF0FX 88 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©Cybertrek 2013 Product round-up attractions-kit.net the search engine for leisure buyers Wherever you are in the world, ¿ nd the right products and The Piaggio unit creates services 24 / 7 by logging on adaptable selling station to Attractions Management’s Severn Lamb has launched its Piaggio free search engine unit – a mobile selling or market- ing unit, which can be adapted and www.attractions-kit.net customised to suit the attraction. The Piaggio can be used to sell hot and cold food and drink, such as ice cream Vizers hats by Sea Thoughts for all ages or coffee, as well as other merchan- dise. As a unit on wheels, the Piaggio Sea Thoughts is designed to easily move up and has launched down a queue of people. It can also its Vizers hats work as a multimedia point for shows for retail, and can be can be extended upwards promotional to provide standing room, the door campaigns and openings can be on the sides as well staff wear at amusement and water as the back, plus vinyl wrapping and parks. Made from soft EVA material, multimedia can be added. the hats are colourful and lightweight and designed to be durable. The attractions-kit.net KEYWORD floating cap has holes in its brim for severn lamb Jibbitz charms, giving opportunity for additional profit per hat. The product can be mix and matched with other Personalised for guest ice colour straps and is intended for cream desserts by Kerry wearers of all ages. Displays for the products can be custom made and attractions-kit.net KEYWORD Kerry Foods is giving supplied for the outlet. sea thoughts family attractions the ability to offer personalised ice Digital photo booths use creams, with spe- social media sharing cial sauces and toppings. Custom- Digital Centre America manufactures ers can add their digital photo booths designed to offer own toppings and entertainment to the guest, as well operators can create excitement and as providing an additional revenue theatre to the experience. DaVinci stream. The booths are designed to Gourmet, part of the Kerry brand, pro- be ‘plug in and play’, low mainte- vides dessert sauces and inclusions nance, with free software upgrades. such as Cookie Crumb and Shortcake Guests can buy various sizes of pho- Crumble. Operators can also consider tos, as well as instantly email them incorporating fruit choices into menus to family or friends, or post them on to add a healthy option. Facebook or Twitter. attractions-kit.net KEYWORD attractions-kit.net KEYWORD kerry digital centre AM 2 2013 ©cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital 89 Product round-up attractions-kit.net the search engine for leisure buyers Wherever you are in the world, ¿ nd the right products and ,ntegrated entertainment services 24 / 7 by logging on system wood rack designs to Attractions Management’s free search engine Rackz, UK-based 19 inch rack special- ist designer, manufacturer and supplier, www.attractions-kit.net has expanded its range of wood finish Credenza rack units. The Credenza range is a self-assembly product in Syx creates one card for Beech, Knotty Oak and Black Ash de- all attractions and more signs. It’s been created for commercial applications and for home entertain- Syx Automations, Belgium, has cre- ment and smart home systems to be ated a CityCard that combines visits combined into an integrated package. to museums and attractions and includes public transport. The all-in attractions-kit.net KEYWORD experience card has been launched rackz in Gent, Belgium, allowing visitors to enter the city’s principal museums, other attractions including a boat trip, and public transport without the need for any paper passes. There are two types of cards, one that is valid for 48 hours, another for 72 hours. They cost 25 and 30 Euros. The card attractions-kit.net KEYWORD comes with a visitors’ guide. syx Frozen yoghurt store to open at US fun park Maurer ¿ nishes Skyloop for Fantawild in Xiamen Frozen yoghurt specialist SweetFrog will open a shop at the Virginia- Maurer has made the last few prepa- based Kings Dominion amusement rations to its ninth SkyLoop ride at park in spring 2013. The Richmond, Fantawild, Xiamen. The doors to the US-based self-serve frozen yogurt new Fantawild Adventure park in company will open its store in the Tong’an, Xiamen, will open this year. newly expanded Planet Snoopy area Guests will have the chance to experi- of the amusement park, near the ence maximum thrills and a unique re-themed Woodstock Express roller guest experience on the Skyloop, coaster. SweetFrog will offer fami- which will have the highest inversion in lies a large selection of frozen yogurt the world, a speed of 105km per hour flavours including fat free, sugar free, and extreme accelerations on a com- and gluten free options. Toppings pact surface area of 50m by 5m. include fresh fruit, granola, wet wal- nuts, crushed candy bars, chocolate, attractions-kit.net KEYWORD attractions-kit.net KEYWORD caramel and shredded coconut. The maurer sweetfrog park opened on 29 March. 90 Read Attractions Management online attractionsmanagement.com/digital AM 2 2013 ©cybertrek 2013 log on to www.attractions-kit.net and type the company name under ‘keyword search’ JPM releases new Casino Crazy Open the Box game JPM’s Category B4 Casino Crazy Open the Box is a new game for casino clubs with features intended to deliver player ap- peal. The Open The Box feature awards a series of cash offers to the player. Each refused offer causes three of the Bussink Design creates cash values in the Open The Box area giant moveable wheel to disappear. If all offers are refused, the player is awarded the cash value Bussink Design, based in Switzerland, revealed when a secret reel is lit. has installed a transportable giant observation wheel in Munich, Germa- attractions-kit.net KEYWORD ny. The brand new Observation Wheel jpm R80XL SP, reaches 80m (263ft) high. It houses 500,000 LED lights, which can be seen from across the city. The giant observation wheel is available in a stationary semi-transportable version for permanent or long term installation and also in a fully transportable version attractions-kit.net KEYWORD that comes with a base frame. bussink design WhiteWater completes SilkGel slide resurfacing Gateway Ticketing part of Nessie’s Revenge at the West Ed- Crayola Experience re¿t monton Mall’s World Waterpark in Canada has had a complete Gateway Ticketing Systems is imple- makeover with WhiteWater’s new menting a fully integrated solution technological innovation, SilkGel. The for The Crayola Experience’s ticketing technology is designed to offer gloss and access control operations, as part and colour retention and be an eco- of a major renovation project. Using friendly, low maintenance product, on Gateway’s flagship product Galaxy, the which WhiteWater offers a five-year US-based Crayola Experience began its resurfacing warranty against fading operational transformation in Febru- and chalking. SilkGel was awarded ary with Point of Sale admissions and the Best New Technology Award at a new eGalaxy Consumer Web Store, IAAPA and was created at WhiteWa- which enables visitors to buy tickets ter’s manufacturing facilities in British online and print them at home. Columbia, Canada. It offers UV resis- attractions-kit.net KEYWORD tance, consistent gloss and allows for attractions-kit.net KEYWORD whitewater resurfacing with new colours. gateway AM 2 2013 ©cybertrek 2013 Read Attractions Management online attractionsmanagement.com/digital 91 9#6'42#4-5 6IF99#IPQFUP CSFBLMBTUZFBS¬T SFDPSEPG QBSUJDJQBOUT BUUIJTZFBS¬T TXJNNJOHMFTTPO ?30 -42 >B48 The World’s Largest Swimming Lesson takes place on June 18th. The WWA’s Aleatha Ezra invites waterpark operators to host an event and help save lives TXFOFBSUIFTUBSUPGUIF 5BOEDBTUMF9BUFSQBSLXPSLFEXJUI TVNNFSTXJNNJOHTFBTPO RECORD ATTEMPT MPDBMDPNNVOJUZTDIPPMHSPVQTBOEB UIF9PSME¬T.BSHFTU5XJNNJOH DIBSJUZUIBUGPDVTFTPODIJMESFOXJUI .FTTPO 9.5. 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A leading manufacturer of KfYffbpflijgXZ\`ek_\N\Y multi-sensory interactive >Xcc\ipZfekXZkAlc`\9X[i`Zb attractions for the entertainment industry K\c"++ ' (+-)+.(0(0 K"(,(+*,+/000<`e]f7ki`f$k\Z_%Zfd nnn%ki`f$k\Z_%Zfd